How SmartSweets Advertises on Meta

# Ad summary The ad features a woman holding up a box of Smart Sweets candy, emphasizing its low sugar content and how it originated. # Brand positioning SmartSweets positions itself as a health-conscious candy brand, creating a space for consumers who want to enjoy sweets without the guilt associated with high sugar content. The brand aligns with a lifestyle that values health and wellness, providing a better-for-you alternative to traditional candy. SmartSweets challenges the norm of sugar-laden candies by offering a low-sugar option without compromising on taste, and positions itself as an innovative brand creating a space for consumers who want to enjoy sweets while maintaining a balanced diet. # Product SmartSweets offers gummy candies with a focus on low sugar content. The product is presented as a healthier alternative to traditional candy, designed for individuals who want to enjoy sweets without the high sugar levels. Each bag contains only 2g of sugar. The candies are free from sugar alcohols. The packaging features images of the gummy bears with the text "SMART SWEETS" prominently displayed, emphasizing the brand's commitment to providing better-for-you candy options. # Visual style The ad has a clean, bright, and friendly visual style, aiming for an approachable and authentic feel. The production quality appears to be shot with natural lighting. The image treatment seems minimal, with no filters, drop shadows, or background removal. The typography is simple and legible, integrated smoothly into the image. # Hooks Headline: what started as a tiny, sweet idea.. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the copy "what started as a tiny, sweet idea..", signaling the origin of the brand. This introduces the brand story from the brand's perspective. - A woman holds a box of SmartSweets, positioning the product as the solution to a candy craving with minimal sugar intake. The audience is experiencing the product through the perspective of the brand.

# Ad summary This ad compares SmartSweets Peach Rings to the competition, highlighting the significantly lower sugar content, absence of synthetic dyes, and natural flavoring of SmartSweets as superior to an unnamed competitor. # Brand positioning SmartSweets is presented as a health-conscious alternative to traditional candy. The brand is positioned to appeal to consumers who enjoy candy but are concerned about the high sugar content and artificial ingredients often found in these products. SmartSweets distinguishes itself by offering candy that is both delicious and better for you, allowing customers to enjoy their favorite treats without the guilt or negative health impacts associated with traditional sweets. The brand is positioning is functional around performance (low sugar) as well as emotional (allowing you to enjoy your favorite treats without guilt). # Product The advertised product is SmartSweets Peach Rings, a candy designed to provide a healthier alternative to traditional peach ring candies. Each 50g bag contains 4g of sugar, is free from synthetic dyes, and is naturally flavored. The ad addresses the barrier of unhealthy ingredients often found in traditional candies by offering a low-sugar, naturally flavored option without synthetic dyes. The packaging features the brand name SmartSweets, the product name Peach Rings, and the claim "Kick Sugar, Keep Candy", emphasizing the product's health benefits. # Visual style The ad features a clean, direct comparison visual style with a split-screen layout, and appears to be of high production quality. The image is brightly lit with clear product shots. The typography is simple and legible. The overall effect is a straightforward, informative presentation of product benefits. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing a bag of SmartSweets Peach Rings next to a bag of a competitor's peach gummies, immediately framing the comparison. This sets the stage for highlighting the key differences and advantages of SmartSweets over traditional candy options, as told from the brand's perspective. - Next, the ad points out the sugar content of both candies. SmartSweets has 4g of sugar while the competitor has 39g of sugar. The brand is emphasizing the substantial difference in sugar content. The intention here is to showcase the health benefits of choosing SmartSweets, from the brand's perspective. - The ad highlights the fact that SmartSweets has no synthetic dyes and is naturally flavored, whereas the competitor’s product has both synthetic dyes and is not naturally flavored. This reinforces the healthier ingredient profile of SmartSweets, as told from the brand’s perspective.

# Ad summary A side-by-side comparison of SmartSweets and a competitor gummy product, emphasizing the lower sugar and lack of synthetic ingredients in SmartSweets. # Brand positioning SmartSweets is presented as a health-conscious alternative to traditional candy. The brand distinguishes itself by offering candy with significantly less sugar and no synthetic dyes, aiming to appeal to consumers who want to enjoy sweets without the guilt or health concerns associated with conventional candies. The brand appears to occupy a space in the consumer's mind as a better-for-you candy choice. Their alignment with natural ingredients and health-conscious values makes their product an option that works against traditional norms that often include artificial ingredients and high sugar content. The positioning is both functional (low sugar, natural ingredients) and emotional (guilt-free enjoyment of candy). # Product The ad features SmartSweets Sweet Fish, a gummy candy shaped like a fish. The packaging is a light blue bag. The key feature highlighted is its low sugar content, with the bag noting "3g Sugar Per Bag." Additional features include being free of synthetic dyes and naturally flavored. It addresses the purchase barrier of health concerns associated with candy. The ad is telling the viewer this product is worth buying for a guilt-free candy option, providing a better-for-you alternative without sacrificing the enjoyment of a sweet treat. # Visual style The ad has a clean, direct visual style with a side-by-side comparison layout. The production quality is polished, featuring studio-shot images with clear product presentation and simple color-block backgrounds. Typography is large and bold, designed for easy scannability. The style is platform-native in that it is clean and simple. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The left side of the image shows the SmartSweets product with the text '3g SUGAR' to highlight its low sugar content. This introduces the product and its primary selling point from the brand's perspective, emphasizing a health-conscious benefit. - The right side shows a competitor product with the text '38g SUGAR' to contrast the high sugar content. This is a comparison from the brand's perspective, positioning SmartSweets as the healthier option. - Beneath the SmartSweets product, the ad highlights 'NO SYNTHETIC DYES' and 'NATURALLY FLAVORED' to further emphasize its health benefits. This is from the brand’s perspective, reinforcing its commitment to natural ingredients. - Beneath the competitor product, the ad notes 'SYNTHETIC DYES' and 'ARTIFICIAL FLAVORS' to contrast it unfavorably with SmartSweets. This reinforces the health benefit of SmartSweets from the brand's perspective, highlighting what it lacks compared to the competitor. - At the bottom of the SmartSweets section, the ad indicates the product is 'AVAILABLE AT COSTCO WHOLESALE' to inform the customer where they can purchase the product. This is a piece of information from the brand providing immediate actionability.

# Ad summary A woman and her daughter showcase Smart Sweets available at Costco. The woman explains that Smart Sweets has a juicy berry flavor with only 3 grams of sugar per bag and can now be purchased in a 10-pack at Costco. # Brand positioning Smart Sweets is a candy brand that caters to health-conscious consumers who still crave the taste and experience of traditional sweets. The brand positions itself as a guilt-free indulgence, allowing customers to enjoy their favorite candies with a significantly reduced sugar content. With a focus on natural flavors and innovative formulations, Smart Sweets provides a better-for-you option that aligns with a balanced lifestyle. This brand appears to be challenging category norms by offering healthier alternatives that appeal to individuals looking to reduce their sugar intake without sacrificing enjoyment. # Product Smart Sweets Sweet Fish is a plant-based gummy candy with a berry flavor. The product is packaged in individual bags, with ten bags in each box. Each bag of candy contains 3g of sugar and 92% less sugar than traditional candy. The ad explicitly states the flavor profile as "juicy berry flavor." The packaging also notes that the product is made with natural flavors, has no synthetic colors, and no added sugar. # Visual style The ad has a bright, casual, and clean aesthetic with a home kitchen setting. The video uses static shots and smooth transitions. The production quality gives off a polished UGC feel, enhanced by the clean background and natural lighting. The pacing is consistent at around 15 CPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go get them! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman in a kitchen holding a box of Smart Sweets Sweet Fish. Her young daughter stands beside her. - 00:03–00:05 The woman tells viewers that if they are busy moms doing a Costco run, they need to see this. This message is intended to grab the attention of the target audience. - 00:05–00:07 She states that Costco now sells Smart Sweets in a 10-pack. The daughter echoes "Ten pack!". The emphasis is intended to promote the availability of the product at Costco. - 00:07–00:11 The woman shares a piece of candy with her daughter, and they both sample it. This creates a visual of product consumption. - 00:11–00:14 The woman then holds a single gummy fish in front of the camera while stating it has a juicy berry flavor, reinforcing the taste. - 00:15–00:17 She notes the candy has only 3 grams of sugar per bag, promoting its health benefits. - 00:17–00:21 The woman tells viewers that Smart Sweets is now available at their local Costco and encourages them to grab their best seller at the best price. - 00:21–00:23 The daughter repeats, "Go get them!".

# Ad summary This ad promotes Smart Sweets candy, highlighting their availability at Costco and their low sugar content. A person in a candy bag costume pushes a shopping cart filled with boxes of the candy. # Brand positioning Smart Sweets is presented as a healthier alternative to traditional candy, specifically targeting consumers who are health-conscious and looking to reduce their sugar intake without sacrificing sweet treats. The brand emphasizes its best-selling status and accessibility by highlighting its availability at Costco, which positions the brand as a mass-market product that's also focused on better-for-you snacking options. The brand clearly differentiates itself from competitors by focusing on its low sugar content, as highlighted on the packaging and in the visuals. # Product The advertised product is Smart Sweets candy, specifically their Kick Sugar Keep Candy variety, packaged in teal and red boxes. The product is highlighted for containing only 3g of sugar per bag. The packaging states the candies are "naturally flavored", and the boxes are stacked inside of shopping carts. The ad focuses on the product's availability at Costco, encouraging viewers to purchase it at a discounted price. The product is targeted towards people who want to enjoy candy without the high sugar content typically associated with such treats. # Visual style The ad has a playful, UGC-style quality. The video is shot in natural lighting with a steady camera. The editing is simple, with no quick cuts or transitions, and the focus is on showcasing the product in a fun and attention-grabbing way. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 A person dressed in a Smart Sweets candy bag costume pushes a shopping cart filled with Smart Sweets boxes towards the entrance of a Costco store. This is intended to grab the viewer's attention with a visually engaging and humorous presentation of the product's availability at Costco.

# Ad summary A female content creator promotes Smart Sweets Sweet Fish in a 10-pack available at Costco. She emphasizes their delicious berry taste and 92% less sugar compared to traditional candy, encouraging viewers to visit their local Costco to purchase. # Brand positioning Smart Sweets aims to provide a healthier alternative to traditional candy without sacrificing taste. The brand positions itself as a guilt-free indulgence, offering products with significantly reduced sugar content. By focusing on functional benefits like lower sugar while maintaining delicious flavors, Smart Sweets appeals to health-conscious consumers who still crave sweets. The brand pushes against the norm of high-sugar candies by offering a better-for-you option that aligns with a balanced lifestyle, bridging the gap between health and enjoyment. # Product Smart Sweets Sweet Fish are a plant-based candy alternative to traditional Swedish Fish. The ad highlights that this particular product contains 92% less sugar than traditional candy and has a delicious berry taste. A box contains 10 individual packs of the fish-shaped candy. The ad addresses a potential purchase barrier by emphasizing that although the candy has significantly less sugar, it still tastes good. The product is available at Costco. # Visual style The ad has a casual, UGC feel, shot in selfie style within a car. The lighting appears natural, and the editing consists of simple, static shots with no transitions. The production quality suggests a spontaneous, unfiltered approach, aligning with the tone of authentic user-generated content. The pacing is steady, around 20 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Run don't walk. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman shows off a Smart Sweets box in her car. She wants to express her excitement that Smart Sweets Sweet Fish are now available in a 10-pack at Costco, and the deal is too good to ignore. The story is told from the first-person perspective of a fan. The tone is enthusiastic. - 00:07–00:12 The woman continues to say that it is the most delicious candy ever and it is at its best price ever. She is trying to build on the initial excitement by adding positive qualities. The story is told from the first-person perspective of a fan. The tone is enthusiastic. - 00:12–00:17 The woman begins to open the Smart Sweets box. She wants to further express her love for the product. The story is told from the first-person perspective of a fan. The tone is enthusiastic. - 00:17–00:24 The woman holds up an individual pack of Smart Sweets. She wants to highlight the berry taste and 92% less sugar than traditional candy. The story is told from the first-person perspective of a fan. The tone is enthusiastic. - 00:24–00:26 The woman takes a bite of the candy. She wants to express how good the candy tastes even with less sugar. The story is told from the first-person perspective of a fan. The tone is enthusiastic. - 00:27–00:31 The woman tells the viewers to run and not walk to their local Costco. She is trying to create a sense of urgency. The story is told from the first-person perspective of a fan. The tone is enthusiastic.

# Ad summary This ad promotes Smart Sweets' Sweet Fish candy, highlighting that it is now available at Costco. # Brand positioning SmartSweets presents itself as a brand that has reimagined traditional candy by creating versions with significantly reduced sugar content and no artificial sweeteners. The brand promotes a lifestyle where you can 'Kick Sugar, Keep Candy,' focusing on allowing customers to enjoy their favorite treats without the guilt or negative health impacts associated with high sugar consumption. The brand targets health-conscious consumers looking for alternatives to classic candies, emphasizing flavor and fun without compromising on health values. The brand differentiates itself by focusing on health benefits, rather than primarily focusing on flavor like other candy brands. # Product SmartSweets Sweet Fish is a candy designed to replicate the taste and experience of traditional Swedish Fish candy while containing only 3 grams of sugar per bag. These candies are naturally flavored and contain 92% less sugar than traditional alternatives. The ad explicitly addresses the desire to 'Kick Sugar, Keep Candy,' aiming to allow consumers to enjoy candy without the high sugar content typically associated with it. The Sweet Fish is packaged in teal boxes that contain bags of the candy. The product is presented as a guilt-free option for anyone looking to satisfy their sweet tooth, particularly those mindful of their sugar intake. # Visual style The ad has a bright, eye-catching aesthetic. The video quality is clean, giving it a polished feel despite the slightly absurd premise. The use of bright colors, especially the teal of the SmartSweets packaging and costume, helps the product stand out. The editing is minimal, with static shots and slow zooms. The pacing is relaxed. The video has a UGC feel because it looks like it was shot on a phone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a person wearing an inflatable SmartSweets Sweet Fish costume standing outside a Costco entrance, pushing a shopping cart filled with boxes of SmartSweets. The perspective is from an observer, focusing on the visual impact of the costume and product placement. - 00:05–00:09 The camera zooms in on the shopping cart, showing boxes of SmartSweets Sweet Fish and emphasizing the product's availability at Costco. The shot highlights the product details on the packaging and its placement in a familiar shopping environment, encouraging consumers to consider purchasing it.

# Ad summary This ad promotes Smart Sweets' Sweet Fish candy, highlighting its low sugar content and availability at Costco. # Brand positioning Smart Sweets is presented as a healthier alternative to traditional candy, allowing consumers to indulge in sweets while 'kicking sugar.' The brand emphasizes its commitment to providing candy with significantly less sugar content, catering to health-conscious individuals. By offering popular candy types like Sweet Fish with reduced sugar, Smart Sweets positions itself as a guilt-free option for those who want to enjoy their favorite treats without the negative health impacts of traditional sugar-laden candies. The brand promotes a lifestyle that balances enjoyment and well-being, pushing against the norm of unhealthy, sugary snacks. # Product Smart Sweets Sweet Fish is a plant-based candy designed to replicate the taste and texture of traditional Swedish Fish, but with only 3g of sugar per bag and 92% less sugar than the original. These candies come in a berry flavor and are promoted as a guilt-free treat for people looking to reduce their sugar intake. They are available for purchase at Costco. The product aims to address the barrier of unhealthy ingredients in traditional candy by offering a healthier alternative without compromising on taste or enjoyment. # Visual style The ad has a bright and clean visual style, with a focus on the product packaging and candy. The use of a teal background with white rays and floating candy pieces creates a fun and appealing look. The text is clear and easy to read, emphasizing the key selling points of the product. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad presents Smart Sweets Sweet Fish as a 'Best Seller' with the 'Best Price.'

# Ad summary A woman films a selfie-style video in her home. She shows a bag of SmartSweets Sweet Fish and says she cannot go a day without a sweet treat. She holds up a 10-pack box of SmartSweets Sweet Fish, which she says she bought at Costco. She says the gummies have great flavor and texture and only 3g of sugar per bag. She ends by saying SmartSweets' bestseller is at its best price only at Costco. # Brand positioning SmartSweets is presented as a healthy alternative to traditional sugary candies. The brand is positioned for consumers who want to indulge in sweet treats without compromising their health or dietary goals. They offer a guilt-free way to enjoy classic candy flavors like sweet fish, while reducing sugar intake. # Product SmartSweets Sweet Fish are a low-sugar gummy candy. Each bag contains only 3g of sugar. The candies are fish-shaped and flavored. The product comes in individual bags, but is also sold in a 10-pack box. The advertisement focuses on the candy's flavor and texture, emphasizing that it tastes just like regular candy but with significantly less sugar. It can be purchased at Costco. # Visual style The ad has a casual, selfie-style aesthetic. The setting is a home, which gives it a UGC feel. The cuts are smooth, and the pacing is consistent. The production quality is typical of user-generated content, contributing to an authentic and relatable tone. # Benefits - [object Object] # Features - [object Object] # Call to action What are you waiting for? # Point of view - [object Object] # Storyline - 00:00–00:01 A woman in her kitchen states she cannot go a day without a sweet treat. - 00:01–00:04 She shares that her current favorite candy is SmartSweets Sweet Fish. - 00:04–00:09 She says the best part is she can now buy a 10-pack at Costco. - 00:09–00:14 She opens a bag of the candy and states flavor and texture are the two most important things about gummies. - 00:14–00:16 She eats the candy and confirms it has both. - 00:16–00:21 She says the candy tastes like regular candy, but each bag only has 3g of sugar. - 00:21–00:27 She asks what the viewer is waiting for and encourages them to purchase the candy at Costco, where SmartSweets' bestseller is at its best price.

# Ad summary A creator explains why they have a Costco membership, claiming it's because SmartSweets are now available in bulk at Costco, and are the best seller at the best value nationwide. # Brand positioning SmartSweets aims to disrupt the traditional candy market by offering a healthier alternative to classic treats. They are presented as a solution for those who want to enjoy sweets without the guilt associated with high sugar content and artificial ingredients. The brand is positioned as a 'kick sugar, keep candy' alternative. # Product The product featured in the ad is SmartSweets Sweet Fish, a plant-based gummy candy with 92% less sugar than traditional gummy fish. Each pack contains 3g of sugar. The packaging highlights that it is berry flavored, uses natural flavors, and contains no synthetic colors. These are available at Costco, positioned as the 'best seller at the best value' nationwide. This product is for people looking for a healthier alternative to sugar-filled candy, particularly those who shop at Costco. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a static camera. It feels like a quick, authentic recommendation from someone sharing their shopping find. The editing style consists of static shots with minimal transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by presenting a common question he receives about why he has a Costco membership given his lifestyle. - 00:03–00:09 The creator reveals the real reason for the membership: SmartSweets Sweet Fish are now available at Costco.

# Ad summary This ad features a mother and daughter promoting SmartSweets candy, highlighting that they are a better-for-you option with no synthetic dyes, artificial sweeteners, or added sugar. They emphasize that SmartSweets are available at Costco, positioning them as accessible and family-friendly. # Brand positioning SmartSweets is presented as a brand focused on providing better-for-you candy options. It aims to occupy the space in consumers' minds as a guilt-free treat. The brand aligns with values of health-consciousness and transparency, pushing against the norms of traditional candy that often contain artificial ingredients and high sugar content. The brand positioning is both functional (better ingredients) and emotional (allowing consumers to enjoy candy without guilt). # Product The featured product is SmartSweets candy, specifically the red twists variety. The product is for health-conscious consumers, especially parents looking for better snack options for their children. The ad explicitly states the product contains 'no synthetic dyes, no artificial sweeteners, no added sugar' and is gluten-free. These points serve as USPs, addressing purchase barriers related to health concerns associated with conventional candy. The candies are presented as a treat to be enjoyed by both adults and children. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting. The editing style includes static shots with occasional text overlays. The production quality is high, presenting a clean and inviting image, which supports the intended tone of trustworthiness and appeal to health-conscious consumers. The pacing is moderate, with consistent shots throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The mother and daughter are enthusiastically throwing multiple packages of SmartSweets red twists onto a kitchen counter. This creates a sense of abundance and excitement, conveyed through their energy and the visual of many products being displayed. The perspective is from a static camera, capturing the action directly. The tone is playful and energetic, immediately grabbing attention. - 00:02–00:08 00:02–00:08 The mother and daughter stand behind the counter with the candies. The daughter points to one and shares that it is at your local Costco. - 00:09–00:12 00:09–00:12 The mother holds up a package of SmartSweets and states that she is always looking for better-for-you options to add into their rotation. - 00:13–00:19 00:13–00:19 The mother and daughter hold up a package each and say that the SmartSweets have no synthetic dyes, artificial sweeteners, added sugar, and that they are gluten free. - 00:20–00:23 00:20–00:23 The mother and daughter stand behind the counter and state that SmartSweets are available at your local Costco.

# Ad summary A creator shows off SmartSweets Sweet Fish gummy candy. He presents both the bag of candy and the box of 10 bags, then details the health benefits of the candy and states that it tastes good. He adds that the 10-pack is rolling out at Costco's nationwide. # Brand positioning SmartSweets is a brand that focuses on creating candy with less sugar and no artificial ingredients. The brand occupies a space in the market for those who want to enjoy sweets without the guilt or health concerns associated with traditional candy. They align with values of health, wellness, and enjoyment, promoting a lifestyle where indulgence can coexist with mindful eating. By avoiding synthetic dyes, artificial sweeteners, and sugar alcohols, the brand pushes against the norms of traditional candy manufacturing, positioning itself as a healthier, natural alternative. # Product SmartSweets Sweet Fish gummy candy offers a healthier alternative to traditional gummy fish, containing 3g of sugar per bag and 92% less sugar than traditional gummy fish. These candies are made without synthetic dyes, artificial sweeteners, sugar alcohols, or added sugar, and they are naturally flavored with a berry flavor. Designed for individuals seeking a guilt-free candy option, they cater to those mindful of their sugar intake and ingredient quality. The product is positioned as a tasty treat that can be enjoyed without compromising health goals, addressing the purchase barrier of sugar content and artificial additives often associated with conventional candies. The 10-pack is being introduced at Costco. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and a clean, uncluttered background. The editing style is quick and efficient, featuring short, static shots and smooth transitions to maintain a brisk pace, with cuts timed to match the rhythm of the voiceover. The overall production quality is high-end, lending a professional feel, enhancing the tone and aligning with a brand-focused presentation. The pacing is consistent throughout, enhancing the ad's informational delivery and visual appeal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter reintroduces SmartSweets' best-selling Sweet Fish. - 00:02–00:05 He explains that the candy has 3 grams of sugar per bag, and 92% less sugar than traditional gummy fish. - 00:05–00:12 He states that the candy has no synthetic dyes, artificial sweeteners, or sugar alcohols, and that there is no added sugar. He describes the candy as naturally flavored. - 00:12–00:15 The presenter eats a gummy fish, describing it as having a berry flavor that tastes good. - 00:15–00:19 Now, the presenter pivots to introducing the ten-pack that is rolling out at Costco. - 00:19–00:23 The presenter claims that this is the best seller at the best value and adds that it's coming soon to a Costco near you.

# Ad summary A registered dietician promotes the new Smart Sweets Sweet Fish 10-pack at Costco. She lists the benefits of the product and encourages viewers to find it at their local Costco. # Brand positioning Smart Sweets is presented as a better-for-you candy brand that stands in contrast to typical candy brands by offering products with significantly less sugar, no artificial colors or sweeteners, and no added sugar. It occupies a space in the consumer's mind as a guilt-free alternative to traditional candy. The brand promotes a balanced and health-conscious lifestyle without sacrificing the joy of enjoying sweet treats, and it emphasizes functionality, offering a product that caters to those seeking healthier alternatives without compromising on taste or enjoyment. # Product Smart Sweets Sweet Fish is a candy designed to replicate the taste and experience of traditional Swedish Fish while containing 92% less sugar. Marketed towards individuals and families conscious of their sugar intake, the product is available in a 10-pack exclusively at Costco, positioning it as a value offering. The candy pieces, colored red, promise a juicy berry flavor. The ad highlights that the candy contains no synthetic dyes, artificial sweeteners, colors, or added sugar, addressing common purchase barriers related to health concerns about traditional candy ingredients. This makes it a guilt-free candy option. # Visual style The ad has a UGC feel with simple camera work and static shots. It appears to have been filmed with a phone camera, which supports the casual tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Run, don't walk to your nearest local Costco to pick those up. # Point of view - [object Object] # Storyline - 00:00–00:01 The registered dietician stands in front of a Costco Wholesale store with two boxes of Smart Sweets Sweet Fish. - 00:01–00:03 00:01–00:03: The scene cuts to the registered dietician standing in a kitchen, holding the same box of Smart Sweets Sweet Fish. She excitedly tells the audience that they will not believe what she picked up from Costco, creating anticipation and intrigue. - 00:03–00:08 00:03–00:08: The registered dietician explains that Smart Sweets just launched their 10-pack at Costco and that it's the best price you could possibly want, which aims to generate interest by highlighting the new product launch and the value of purchasing it at Costco. - 00:08–00:15 00:08–00:15: The registered dietician introduces herself and says that Smart Sweets is her go-to candy because it has up to 92% less sugar than traditional candy, to build credibility by using her professional background and highlighting the key benefit of reduced sugar. - 00:15–00:20 00:15–00:20: The registered dietician shows the single pack of Smart Sweets Sweet Fish and says it has a perfect juicy berry flavor, so it's no secret why this is their bestseller. This highlights the taste and popularity of the product. - 00:20–00:28 00:20–00:28: The registered dietician states she can feel good about giving them to her family because there are no synthetic dyes, no artificial sweeteners or colors, and no added sugar. This aims to alleviate concerns by focusing on the candy's health benefits and the absence of harmful ingredients. - 00:28–00:32 00:28–00:32: The registered dietician encourages viewers to run, not walk, to their nearest local Costco to pick up the product. This is a clear call to action to purchase the candy immediately.

# Ad summary A woman films herself in the driver's seat of a car. She shows the box of Smart Sweets Sweet Fish that she purchased and proceeds to open a single serve bag. She eats the candy and enjoys it. # Brand positioning Smart Sweets is a candy brand looking to disrupt the unhealthy norms of the traditional candy industry. Their candies kick sugar and keep candy by offering a plant based candy with no added sugar, no artificial sweeteners, and no synthetic colors. Smart Sweets positions itself as a health-conscious alternative for those seeking to indulge in sweets without compromising their well-being. # Product Smart Sweets Sweet Fish are a plant based candy with a berry flavor. Each bag has 3g of sugar. They contain no synthetic dyes, are naturally flavored and have no added sugar. The product comes in single serve bags, with ten bags in a box. The box reads "Kick Sugar Keep Candy". # Visual style The ad has a casual, UGC feel. The lighting is natural, and the cuts are quick. The creator films in selfie style. The overall aesthetic is bright and cheerful. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator presents a box of Smart Sweets Sweet Fish, emphasizing their purchase and intention to try the product. - 00:02–00:03 The creator shows an individual bag of Smart Sweets Sweet Fish - 00:03–00:05 The creator opens the bag of candy, showing her effort to rip the bag open. - 00:05–00:08 The creator takes a piece of the candy and eats it. - 00:08–00:09 The creator expresses her positive enjoyment of the candy

# Ad summary This image ad highlights the low sugar and other nutritional benefits of Smart Sweets Sweet Fish candy, emphasizing its availability at Costco. # Brand positioning Smart Sweets is presented as a candy brand that has reinvented classic candy options while minimizing sugar content. The brand emphasizes health-conscious choices and allows consumers to enjoy sweets without the downsides of traditional candy. Its positioning is functional by focusing on reduced sugar content, lack of artificial ingredients, and added fiber while still appealing to those who want to indulge in sweets. # Product The product is Smart Sweets Sweet Fish, a plant-based gummy candy shaped like fish. Each bag contains only 3g of sugar. The candy is naturally flavored, contains no synthetic dyes or artificial sweeteners, and provides 6g of fiber per serving. The packaging specifies it is a berry flavor. The packaging also notes that the box contains 10 bags. The packaging also says, (on-package label text) "KICK SUGAR KEEP CANDY". # Visual style The ad has a clean, modern aesthetic with a focus on product features. The image is well-lit and professionally shot. The teal and red color scheme is consistent with the brand's packaging. The layout is simple and easy to scan, with clear callouts highlighting key benefits. The overall style is designed to be eye-catching and informative. # Hooks Headline: Only 3g of sugar per bag* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Smart Sweets Sweet Fish product, emphasizing its low sugar content and plant-based nature, which immediately grabs the viewer's attention by addressing health concerns related to sugar intake. The brand is telling the viewer the candy is a better-for-you alternative to traditional sweets. - Next, the ad highlights several benefits of the candy, such as it being naturally flavored, having no synthetic dyes or artificial sweeteners, and containing 6g of fiber. The brand is further showing the viewer the advantages of choosing this candy over other options. - The ad concludes by stating that the product is available at Costco, giving the customer a clear path to purchase. The brand is telling the customer where they can find the candy.

# Ad summary The ad shows Smart Sweets' version of Sweet Fish candy. It lists product attributes, like having 92% less sugar and no artificial flavors, and indicates that it is available at Costco. # Brand positioning SmartSweets positions itself as a better-for-you candy brand, offering consumers a way to enjoy their favorite treats without the guilt associated with high sugar content and artificial ingredients. The brand's appeal lies in its promise of providing a healthier alternative that doesn't compromise on taste, allowing individuals to indulge in their sweet cravings while aligning with health-conscious values. SmartSweets seeks to redefine the candy experience by prioritizing both flavor and well-being. # Product The advertised product is SmartSweets' version of Sweet Fish gummy candy, offered in a berry flavor. These plant-based gummy candies contain 3g of sugar and 6g of fiber per serving. The candy is presented as a guilt-free alternative to traditional sweets because it has 92% less sugar, no synthetic dyes, no artificial flavors, no artificial sweeteners, and no added sugar. # Visual style The ad features a simple product shot with text overlays. The product and background colors are bright and saturated. The ad has a clean, commercial feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad features a box of SmartSweets Sweet Fish sitting on a blue background. Product attributes are shown via text overlays. - 00:09–00:18 00:09–00:18 The visuals and messaging from the start of the ad repeat.

# Ad summary This ad promotes SmartSweets' Sweet Fish candy, highlighting that it's a best-selling product available at a best price. It emphasizes the reduced sugar content and plant-based ingredients, targeting health-conscious consumers. # Brand positioning SmartSweets positions itself as a disruptor in the candy market, offering a guilt-free alternative to traditional sugary treats. The brand emphasizes health and wellness without sacrificing flavor or enjoyment. The ad's focus on reduced sugar content and plant-based ingredients appeals to health-conscious consumers seeking better-for-you options in a traditionally indulgent category. SmartSweets aims to occupy the space of a fun, tasty treat that aligns with a healthy lifestyle, pushing against the norms of sugar-laden candies. # Product The advertised product is SmartSweets Sweet Fish, a plant-based gummy candy designed to replicate the taste and texture of traditional Swedish Fish while containing 92% less sugar. The candy is available in a berry flavor with other natural flavors. Each package contains 10 individual bags, with each bag containing 3g of sugar. The ad addresses the purchase barrier of high sugar content in traditional candy by emphasizing the reduced sugar content of SmartSweets, offering a healthier alternative. The bright packaging and playful presentation suggest the product is intended for consumers of all ages who are seeking a better-for-you candy option. # Visual style The ad features a clean and vibrant visual style. The product is prominently displayed against a bright blue radial background. The overall design is simple and direct, emphasizing the product and its key selling points. # Hooks Headline: BEST SELLER. BEST PRICE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the bold claim of "BEST SELLER. BEST PRICE.", immediately grabbing attention and positioning the product as a popular and affordable choice. This sets the stage by highlighting the product's market appeal and value, from the brand's perspective. - Next, the ad spotlights a package of SmartSweets Sweet Fish, showcasing the product's key features such as "92% LESS SUGAR", "PLANT-BASED GUMMY CANDY", and berry flavor. This informs the viewer about the healthier attributes of the candy, from the brand's perspective. - The ad closes with the message "AVAILABLE AT COSTCO WHOLESALE", directing the viewer where to purchase the product. This call to action provides a clear path to purchase, from the brand's perspective.

# Ad summary A woman is excited about being able to buy Smart Sweets at Costco. # Brand positioning SmartSweets is presented as a healthier candy option. The brand positions itself as a guilt-free indulgence, allowing consumers to enjoy their favorite sweets without the high sugar content. SmartSweets challenges the norm of traditional, high-sugar candies by offering alternatives with significantly less sugar. The brand aims to occupy the space of providing better-for-you candy options that don't compromise on taste or satisfaction. # Product SmartSweets Sweet Fish are a plant-based candy with 92% less sugar than traditional candies. Each bag contains 3g of sugar, making it a healthier alternative for those who still want to enjoy a sweet treat. The ad showcases the product being available at Costco, emphasizing the bulk purchase option. The SmartSweets Sweet Fish are intended for anyone looking to reduce their sugar intake without sacrificing the experience of eating candy. The ad highlights the appeal of enjoying candy without guilt, making it a worthwhile option for health-conscious consumers. # Visual style The ad has a bright and cheerful aesthetic with a UGC feel. The editing style consists of static shots with no transitions. The production quality appears to be a hybrid, combining elements of a polished commercial with a casual, relatable feel. The pacing is consistent, with a moderate tempo. The audio and visual elements are synced to create an energetic and engaging experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The woman expresses her excitement about finding SmartSweets Sweet Fish at Costco.

# Ad summary The ad shows a person wearing a Smart Sweets costume outside of a Costco. The ad is visually driven with onscreen text. # Brand positioning Smart Sweets is a candy company that offers consumers a healthier alternative to traditional sweets. Positioned as a brand that 'kicks sugar, keeps candy,' Smart Sweets directly addresses the common concern about high sugar content in candy while allowing customers to indulge without guilt. The brand aligns with a lifestyle that values health and wellness without sacrificing enjoyment of treats. Smart Sweets appeals to those seeking a functional benefit—reduced sugar—with an emotional reward—the ability to enjoy candy. # Product The product featured in this ad is Smart Sweets Sweet Fish candy, a plant-based candy option with 92% less sugar than traditional candies. Each bag contains 3g of sugar and is naturally flavored with no artificial sweeteners, flavors, or synthetic dyes. The packaging and costume highlight the key features such as the reduced sugar content and the absence of artificial additives, promoting it as a guilt-free choice. The ad shows that this product is now available at Costco. # Visual style The ad has a playful and bright aesthetic. It features a single static shot with a clear view of the product and the person in costume. The editing is simple, with no transitions between scenes, and the production quality appears to be a hybrid of UGC and polished commercial. The pacing is slow and steady, aligning with the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 A person in a full-body Smart Sweets costume stands in front of a Costco, highlighting the product's availability there. This sets the stage by playfully introducing the product and its key selling points in a recognizable location.

# Ad summary A man is sitting in his car in selfie-style and talking to the camera, explaining why he needs to have a Costco membership even though he lives alone. He then holds up a box of SmartSweets, which are available at Costco. # Brand positioning SmartSweets presents itself as a healthier candy option for those looking to kick sugar and keep candy in their lives. The brand aligns with a lifestyle that values better-for-you treats. By offering plant-based and naturally flavored options, SmartSweets distinguishes itself from traditional candy brands loaded with sugar and synthetic ingredients. The brand aims to occupy a space in the consumer's mind as a guilt-free pleasure, promoting a functional brand positioning with an emotional connection. # Product The featured product is SmartSweets Sweet Fish candy, a plant-based candy that is berry flavored with other natural flavors. It is described as a way to 'kick sugar, keep candy' with 92% less sugar than other options. According to the box, each bag contains 3g of sugar. The ad addresses the potential purchase barrier of buying in bulk at Costco by highlighting that SmartSweets is a best seller, implying that the product is worth buying in large quantities. # Visual style The ad has a UGC feel, shot in selfie mode with natural lighting. The editing is minimal with cuts synced to the music. This supports the intended tone of a casual and authentic recommendation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man is addressing a question he gets often. - 00:03–00:09 The man responds to the question by holding up the product and saying it's now available at Costco.