How Skinome Advertises on Meta

# Ad summary A Meta story ad featuring a skin researcher asking if the viewer recognizes their skin in menopause, then offering her best skin care tips. # Brand positioning The ad does not explicitly name a brand. The presenter is identified as a skin researcher, implying the brand aligns itself with expertise, science, and authority in skincare. The brand aims to occupy a space as a trusted source of information and solutions for skin concerns, particularly during menopause. This positions the brand against general cosmetic companies, and towards functional, science-based skincare advice. # Product The ad promotes skincare tips and advice related to skin changes during menopause. It positions the expert as a resource for addressing the challenges women face during this specific life stage. The core offering is not a specific product but expert guidance, suggesting the advertised product or service is knowledge and personalized solutions. # Visual style The ad has a clinical, natural, and authentic visual style. The production quality appears to be shot on a mobile phone, lending an organic feel. The lighting is bright and natural, creating a clean and professional look. The overall design feels native to social media platforms, aiming for seamless integration within user feeds. # Hooks Headline: Känner du inte igen din hud i klimakteriet? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by directly asking viewers if they recognize their skin during menopause. This question serves to immediately grab attention and identify a specific pain point for the target audience, spoken from the presumed perspective of a customer experiencing this issue. - The next narrative beat features the skin researcher offering her best tips as a solution to the problem presented in the first frame. This is told from the brand/expert's perspective, presenting a helpful and knowledgeable solution. - An emoji of an arrow pointing down invites the viewer to learn more. This functions as a directional cue to continue engaging with the ad, delivered from the brand's perspective.

# Ad summary This ad compares SKINOME's product with the product of another brand. It shows that both products have the same active ingredients, but SKINOME has fewer ingredients and is water-free, leading to higher stability. # Brand positioning SKINOME aims to be seen as a superior skincare brand, as it stands out from the competition by offering products with fewer ingredients, which are water-free and thus more stable. This positioning suggests a focus on effectiveness and gentleness. The brand values transparency by highlighting its ingredients and providing detailed explanations of its formulations. # Product The advertised SKINOME product is presented as a retinal skincare solution, packaged in a white bottle with a blue design. It is highlighted as a product with only 8 ingredients, water-free formulation, and high stability due to its water-free nature. The product is framed as a best-selling item, addressing the purchase barrier of skepticism by providing transparency about its ingredients and stability. # Visual style The ad utilizes a clean and minimalist visual style with a comparison table format. The color palette is muted, with a background of gradient purple and gray tones. The design emphasizes clarity and scannability, prioritizing information over aesthetics. # Hooks Headline: SAMMA AKTIVA INGREDIENS, STOR SKILLNAD FÖR DIN HUD # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the key benefit: "SAMMA AKTIVA INGREDIENS, STOR SKILLNAD FÖR DIN HUD" (Same active ingredients, big difference for your skin), grabbing attention by promising superior results. The brand is making a high-level claim. It uses this to entice the audience to learn more about the product's unique selling points. - Next, the ad introduces the brand's best-selling product with the words "upptäck vår bästäljare" (discover our bestsellers), aiming to build trust and credibility by showcasing its popularity. The brand introduces its hero product to encourage the audience to consider it. - A comparison table highlights the key differentiators between SKINOME and other products in terms of ingredients, formulation, and stability. The brand is using a comparison table to build a logical argument for why SKINOME is a better choice. By listing multiple attributes in a clear, side-by-side format, the brand is addressing concerns about product effectiveness and safety.

# Ad summary This image ad features a testimonial about Skinome's Rich Emulsion. The ad presents the product in a customer's hand, highlighting its benefits of balanced, hydrated, and fresh skin. The visual style is clean, focusing on the product and the user's skin. # Brand positioning Skinome is presented as a skincare brand focused on delivering tangible results through its products. The brand emphasizes the benefits of balanced, hydrated, and fresh skin, indicating a commitment to skin health and well-being. The inclusion of a customer quote suggests the brand values customer satisfaction and the effectiveness of its products. # Product The product featured is Skinome's Rich Emulsion. It's a skincare product, as highlighted by the on-package label text "RICH EMULSION SKINOME." The ad highlights the product's ability to make skin feel balanced, hydrated, and fresh, indicating that it works to moisturize and rejuvenate the skin. The emulsion comes in a white, cylindrical pump bottle. # Visual style The ad features a clean and minimalist visual style. The focus is on the product and the customer's hand, with a neutral background. Lighting is soft and diffused, highlighting the skin's texture. The composition is simple and balanced, with the product placed centrally and the testimonial positioned to the side. # Hooks Headline: "Har aldrig tidigare upplevt så bra resultat av en kräm förut. Huden känns balanserad, återfuktad och frisk." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a testimonial from a customer named Carolina, who shares her positive experience with the cream. The message conveys the product's effectiveness and its impact on skin health from a customer's perspective. - Following the testimonial, the product, Skinome's Rich Emulsion, is presented visually. This reinforces the brand's message and validates Carolina's claims from the brand's perspective.

# Ad summary This ad for SKINOME promotes its sunscreen emulsion body SPF 50+ which is safe for kids. # Brand positioning SKINOME positions itself as a provider of family-friendly sun protection, with an emphasis on safety and gentleness. The visual of yellow flower petals suggests natural ingredients, and the 'safe for kids' badge reinforces the brand's commitment to gentle skincare. The brand aligns with values of safety and trust, aiming to occupy a space in the consumer's mind as a reliable and trustworthy option for the entire family's sun protection needs. # Product The product featured is SKINOME Sun Emulsion Body SPF 50+. It is a sunscreen designed for the body and safe for children. The product is shown in a white container with a pump dispenser. The ad highlights that the product is selected as the best sunscreen for children, implying it is effective and trustworthy for protecting children's skin from the sun. The packaging includes a sun graphic, suggesting the product is designed for sun protection. # Visual style The ad has a clean and minimalist visual style with a white background. The image is well-lit, and the use of yellow flower petals and a sun graphic on the product label create a warm and inviting feel. The overall impression is clean and trustworthy. # Hooks Headline: Utsedd till bästa solkräm för barn # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the SKINOME brand name and an image of yellow flower petals, which communicates that SKINOME is a brand that uses natural ingredients. - The text declares the product "Utsedd till bästa solkräm för barn," which translates to "Selected as the best sunscreen for children," building credibility. - The Non-toxic Beauty.se logo implies a non-toxic formulation, further reinforcing trust and safety. - The product itself is highlighted with a 'safe for kids' badge, emphasizing its suitability for children.

# Ad summary This image ad features Skinome's product that balances skin bacteria to help acne and redness. The ad lists the features of the product and uses a purple color to catch the user's attention. # Brand positioning Skinome aims to be a science-based skincare brand that prioritizes the skin's microbiome. The brand positions itself as a modern solution for acne-prone skin by focusing on balancing the skin's bacteria with "good bacteria". This product may be a good choice for customers who want to combat acne and redness in a gentle way, while strengthening the skin barrier. # Product The product featured is the Tribiotic Concentrate by Skinome, which comes in a white pump bottle. It is formulated to balance acne bacteria with good bacteria. This product works to counteract the overgrowth of acne bacteria, soothe the skin, reduce redness, and strengthen the skin barrier. The ad is trying to tell the consumer that this product is worth trying because it combats acne and redness while also strengthening the skin's barrier. # Visual style The ad has a clean and modern visual style, with a focus on the product and its features. The purple background is eye-catching. The gradient gives the ad a sense of depth. The clean product shot and shiny background make the product look luxurious. # Hooks Headline: Balansera dina aknebakterier med goda bakterier # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing "NYHET!" (News!) to grab the viewer's attention and signal that this is a new product. - The ad highlights the function of the Tribiotic Concentrate: to "Balansera dina aknebakterier med goda bakterier" (Balance your acne bacteria with good bacteria). This message introduces the product's core benefit from the brand's perspective. - The ad lists key features of the product, including that it "Motverkar överväxt av aknebakterier" (counteracts the overgrowth of acne bacteria), "Lugnar huden & minskar rödhet" (soothes the skin & reduces redness), and "Stärker hudbarriären" (strengthens the skin barrier). This messaging, from the brand's perspective, is intended to further educate the consumer on why this product may work for them.

# Ad summary This ad showcases Skinome's best-selling skincare routine. It features a woman's hands opening a box to reveal the skincare products inside. The ad emphasizes the four products' clinically proven effectiveness and how their active ingredients are protected until application. It highlights the products' ability to support the skin's microbiome and deliver results such as fewer fine lines, smaller pores, even skin tone, and a new luster. # Brand positioning Skinome positions itself as a provider of freshly made skincare, as indicated by the tagline "freshly made skincare." The brand emphasizes scientifically-backed benefits (clinically proven effect) and active ingredients that are protected until use. The brand aims to occupy a space in the skincare market that values scientific efficacy and the use of live bacteria to support the skin's microbiome. # Product The Skinome skincare routine consists of four products. These include the: 'Facial Cleanser,' 'Rich Emulsion,' 'Probiotic Concentrate,' and 'Retinal Concentrate.' The ad specifies the product provides a clinically proven effect. The products are for those seeking to improve their skin’s appearance and health. The key USPs highlighted are the protection of active ingredients until application and the inclusion of living bacteria to support the skin’s microbiome. The ad promotes the routine as a way to achieve fewer fine lines, smaller pores, more even skin tone, and a new luster to the skin. # Visual style The ad has a clean, UGC style with a mix of close-up product shots and demonstrations. The editing style includes quick cuts and transitions to keep the pace moving. The production quality is a hybrid of UGC and polished commercial, lending authenticity while maintaining a professional look. The pacing is consistent, with cuts happening every few seconds to maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Starta din nya rutin idag (Start your new routine today) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up shot of a person's hands opening a cardboard box filled with four Skinome skincare products surrounded by brown packing paper. - 00:00–00:02 The text overlay states that these are "Vår bästsäljande rutin," which translates to "Our best-selling routine," establishing the products' popularity and trustworthiness. - 00:02–00:03 The ad transitions into a split-screen view showing the products being pumped onto the back of a hand, demonstrating their texture and ease of application. - 00:02–00:04 The text overlay states, "Fyra produkter - kliniskt bevisad effekt," meaning "Four products - clinically proven effect," emphasizing the scientific validation of the routine. - 00:04–00:05 Next, the ad shows the inside of a refrigerator filled with jars of ingredients, then transitions to a close-up of a microscope being operated. - 00:04–00:06 The text overlay states, "Aktiva ingredienser som skyddas fram till applicering," translating to "Active ingredients that are protected until application," highlighting the freshness and efficacy of the ingredients. - 00:06–00:07 The ad cuts to a woman in a white bathrobe applying one of the products to her face. - 00:06–00:08 The text overlay states, "Levande bakterier stöttar ditt mikrobiom," translating to "Living bacteria supports your microbiome," emphasizing the unique benefits of the products. - 00:08–00:12 The ad returns to the shot of hands placing the products back into the box, followed by a list of benefits appearing on screen. - 00:08–00:12 The text overlay states, "Resultatet," meaning "The result," and lists benefits with checkmarks next to each: "Färre fina linjer" (Fewer fine lines), "Mindre porer" (Smaller pores), "Jämnare hudton" (More even skin tone), and "Ny lyster" (New luster). - 00:13–00:15 The ad then shows a split-screen of the products being pumped onto a hand, alongside the woman in the bathrobe. - 00:13–00:15 The text overlay states, "Starta din nya rutin idag," which translates to "Start your new routine today," providing a clear call to action. - 00:15–00:18 The ad concludes with a shot of the four products lined up on a white surface, with the Skinome logo and tagline "freshly made skincare" displayed.

# Ad summary The ad promotes Skinome SPF 30. The ad explains that the product uses algae sourced from the Swedish coast, which, when applied, reflects UV rays and enhances the effect of other UV filters in the product. # Brand positioning Skinome is presented as a Swedish skincare brand that prioritizes innovation and natural ingredients. The brand is positioned as scientifically backed, with a focus on utilizing unique ingredients like algae for enhanced sun protection. Skinome aligns with a health-conscious and environmentally aware consumer, emphasizing the importance of sustainable and effective skincare solutions. # Product The product being advertised is Skinome SPF 30, a sunscreen lotion that uses algae, specifically diatoms sourced from the Swedish West Coast, as a key ingredient. The product is for anyone looking for enhanced UV protection. The inclusion of algae helps reflect UV rays, enhancing the performance of other UV filters already present in the formula. The product is moisturizing and can absorb oil from the skin while reducing the effects of air pollution. It is highlighted as a Swedish innovation, emphasizing the brand's commitment to using locally sourced and scientifically backed ingredients. # Visual style The ad has a mixed visual style, combining laboratory settings with natural outdoor scenes. The lab scenes are brightly lit with a clean, clinical aesthetic, emphasizing the scientific backing of the product. The outdoor scenes feature natural light, clear blue skies, and waterfront settings, creating a fresh, summery vibe. The editing style is quick, using jump cuts and transitions to move between scenes, maintaining a moderate pace that keeps the viewer engaged. The production quality is a hybrid, blending elements of a polished commercial with the authenticity of UGC, aiming to appeal to a health-conscious audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by stirring algae in a beaker, asking if algae are present in their sunscreens. - 00:02–00:06 It confirms the use of an ingredient called "algica" in their sunscreens, transitioning to a beach scene with Skinome products laid out. - 00:06–00:11 The ad then asks what "algica" is. The response is that it is actually diatoms coming from the West Coast of Sweden. - 00:11–00:15 It continues by explaining why it is used in sunscreen, with a shot of the product being applied. - 00:15–00:23 The ad states that these diatoms contain diatomers, which reflect UV rays better when applied to the skin. - 00:23–00:32 It is also mentioned that the algae enhances the effects of other UV filters, giving a higher SPF. - 00:32–00:45 The ad then states the algae also have other skin benefits: it is moisturizing, is a porous material that draws oil from the skin, and decreases the effects of air pollution. - 00:45–00:55 The ad continues by stating that it is exciting to use another Swedish innovation in their products, and that the ingredient, algica, is used in SPF 30.

# Ad summary This ad promotes Skinome's Tribiotic Concentrate skincare product, emphasizing its unique blend of live bacteria from various sources to improve skin health, particularly for acne-prone, oily, or combination skin types. The ad features a scientific presentation of the product's key ingredients and benefits. # Brand positioning Skinome presents itself as a scientific and innovative skincare brand, emphasizing the use of live bacteria and advanced research to address skin concerns. The brand aligns with values of transparency and natural ingredients. It positions itself as a cutting-edge player in the skincare market by highlighting the unique formulation of live bacteria. The brand seems to be functional, focusing on scientific benefits and visible results for specific skin concerns, rather than emotional appeal. # Product The product being advertised is Skinome's Tribiotic Concentrate, a skincare serum designed for acne-prone, oily, or combination skin. It contains billions of live bacteria from three different strains: saliva, gut, and fermented vegetables. These bacteria include lactobacillus plantarum, a milk bacteria from fermented vegetables, which has antioxidant effects; Lactobacillus rhamnosus, which has a barrier strengthening effect; and an ingredient that helps to reduce inflammation and works against C. acnes. The product's unique selling point is the inclusion of live bacteria, which contributes to a healthier skin biome. # Visual style The ad has a polished and professional aesthetic, with bright lighting and clean visuals. The editing style is smooth, with static shots and clear transitions. The production quality is high, creating a commercial feel that supports the brand's positioning as a scientific and innovative skincare company. The cuts are timed to emphasize product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a white, creamy substance being stirred on a glass plate. - 00:00–00:02 The narrator introduces the product as Skinome's latest innovation. - 00:02–00:07 The ad shifts to show a woman in a lab coat, holding the product while standing in a laboratory. This informs the viewer that the person speaking is associated with the brand, and the setting reinforces the scientific credibility of the product. - 00:02–00:11 She explains that it contains billions of bacteria from three different strains, including saliva, gut, and fermented vegetables. - 00:11–00:12 Continuing from the previous moment, the ad shows a jar of the creamy product. - 00:11–00:12 The narrator emphasizes the 'live bacteria' aspect. - 00:12–00:22 The ad returns to a close-up of the creamy substance being stirred, highlighting the key ingredient—milk bacteria from saliva—and emphasizing its anti-inflammatory properties and its ability to combat C. acnes. This message builds the overall product benefit. - 00:22–00:24 The woman looks into a microscope. - 00:24–00:27 The audience sees a microscopic view of the bacteria from fermented vegetables. - 00:27–00:37 Next, the narrator lists the benefits of each bacteria strain. - 00:37–00:45 She continues explaining that the product is good for the acne-prone. - 00:45–00:48 The ad concludes by showing the Tribiotic Concentrate product and the Skinome logo.

# Ad summary This ad promotes the Skinome Tribiotic Concentrate, a skincare product designed for oily and acne-prone skin. The ad features a male lab technician in a laboratory setting, demonstrating and discussing the product's features and benefits. A woman is also shown applying the concentrate to her face. The focus is on the product's ability to reduce redness, calm discomfort, and balance the skin's flora, based on studies conducted by the brand. # Brand positioning Skinome positions itself as a scientifically advanced skincare brand rooted in lab research and development, offering innovative solutions for specific skin concerns, like acne-prone skin. The brand aligns with values of scientific validity, transparency, and effectiveness. The brand focuses on functional benefits by presenting itself as an innovation-driven brand, pushing against the norms of generic skincare solutions. The brand occupies a unique space by combining lab-based expertise with accessible skincare solutions, emphasizing live cultures in its product formulation. # Product The Skinome Tribiotic Concentrate is a skincare product containing living lactic acid bacteria, specifically formulated for oily and acne-prone skin. It aims to reduce redness, calm discomfort, and balance the skin's flora. The concentrate has shown fantastic and fine results in studies, reducing redness, damping discomfort, and balancing the skin and its skin flora. The product is presented as a lab-tested, scientifically backed solution for achieving healthier skin. # Visual style The ad has a hybrid aesthetic that combines elements of a polished commercial with a UGC feel. It has clean, bright lighting and static camera shots. The visual motif is a lab environment, which reinforces the brand's scientific approach. There are no jump cuts and the production quality is polished. This supports the intent to provide a professional tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A man in a lab coat is stirring a white substance, announcing it is Skinome's latest innovation. - 00:02–00:03 The ad transitions to show the Skinome Tribiotic Concentrate product. It is meant to show its unveiling and introduce the specific product being promoted. - 00:03–00:08 The man reveals the white substance is a concentrate with living lactic acid bacteria, which is related to the product he mentioned previously. The perspective is from the brand/expert. - 00:08–00:11 The ad cuts to a woman applying a skincare product to her face, indicating the concentrate is targeted for oily and acne-prone skin. - 00:12–00:14 The man continues from the perspective of the brand saying they have seen fantastic results in their studies. - 00:14–00:16 The ad switches to a person using a computer to view images and data from a study. The perspective is meant to show a study is being conducted. - 00:16–00:24 The man states the product reduces redness, calms discomfort, and balances the skin and its flora, emphasizing the benefits and outcomes of the product. The perspective is meant to sound like the brand or expert. - 00:24–00:26 The ad shows the product. The perspective is meant to display the brand name and product name clearly.

# Ad summary This ad showcases Skinome sun protection products being used by a family on a sunny day. The ad highlights the product's suitability for sensitive and children's skin, its non-sticky formula, and its high SPF, emphasizing that it feels more like skincare than traditional sunscreen. # Brand positioning Skinome is presented as a skincare brand that prioritizes gentle and effective sun protection for the whole family, including those with sensitive skin and children. The brand positions itself as a provider of sunscreen that feels more like skincare, avoiding the typical sticky or heavy texture associated with traditional sunscreens. It emphasizes the absence of perfume and unnecessary additives, appealing to consumers looking for clean and safe sun protection. # Product The advertised product is Skinome Sun Emulsion SPF 50+, available in both a body spray and a smaller face lotion. It is formulated for sensitive skin and is safe for kids, as indicated by the "safe for kids" label. The product is described as feeling more like skincare than a sticky sunscreen, suggesting a light, non-greasy texture. It offers very high protection, denoted by the 50+ SPF rating, and is free of perfume and unnecessary additions, making it suitable for daily use by the entire family. # Visual style The ad has a bright and natural aesthetic, with a UGC feel. It looks like it was filmed on a smartphone camera. The editing consists of quick cuts between shots, paced to the voiceover. The overall production quality feels scrappy and authentic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a text overlay stating "A sunny family day at home" as a woman applies sunscreen to her face. The intention is to set the scene of a relaxed, sunny day where sun protection is necessary. The audience experiences this moment from the woman's perspective as she looks into the camera. - 00:04–00:05 00:04–00:05 A still shot showcases the two Skinome Sun Emulsion products: a body spray and a face lotion. The intention is to introduce the specific products being advertised. The audience observes this from a neutral brand perspective. - 00:05–00:08 00:05–00:08 The ad shows a young child having sunscreen applied to their hand and eating strawberries and blueberries. This is to convey that the product is safe and suitable for children. The audience experiences this from a caregiver's perspective, emphasizing the child's well-being. - 00:08–00:12 00:08–00:12 The woman applies sunscreen to her face again, followed by shots of the family drawing with chalk outdoors. This emphasizes the daily use of the product and family time in the sun. The audience experiences this from a user's point of view, highlighting how the product integrates into family life. - 00:12–00:17 00:12–00:17 Close-up shots of the Skinome product, including its "safe for kids" label, are shown, followed by the woman giving her child a bath and the man applying sunscreen to his nose. The intention is to reinforce the product's safety and suitability for the entire family, with the father emphasizing that the products are also for the adults. The audience experiences this from a family perspective, highlighting product features and the brand’s message about it being for the entire family. - 00:17–00:21 00:17–00:21 The ad shows the product next to a baby cup, and then a hand applying sunscreen to a child's back. This emphasizes that the product is a regular part of childcare. The audience experiences this from a parent's perspective, showing care and protection.

# Ad summary A woman with sensitive skin endorses Skinome products, highlighting its preservative-free, fragrance-free, and UV filter-free qualities, addressing concerns about toxic SPF ingredients and hormone interference. # Brand positioning Skinome is presented as a solution for skincare users concerned about potentially harmful ingredients in typical SPFs. The brand positions itself as the alternative for health-conscious users, offering safe SPF that omits preservatives, fragrances, and flagged UV filters. Skinome aligns with a lifestyle where users take a research-driven approach to skincare, and is positioned as a premium, trustworthy brand that prioritizes hormone-safe ingredients, and functional simplicity. # Product Skinome is a line of skincare products made in Sweden with an emphasis on avoiding harmful ingredients. Skinome products include safe SPF and are designed for customers concerned about preservatives, fragrances, and flagged UV filters that may interfere with hormones. The products are freshly made and safe for those with sensitive skin. The ad indicates that Skinome’s products contain no preservatives, no fragrances, no flagged UV filters. # Visual style The ad has a casual and natural aesthetic, resembling user-generated content, with a high-end touch. The setting looks like a home interior, with warm lighting and a static camera. The editing is minimal with static shots and a relaxed pacing. There are no visual motifs in the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The video opens with the speaker, who says that the SPF conversation is either overwhelming or completely wrong, immediately calling out that current advice and knowledge is incorrect. This is conveyed by the speaker's confident, direct tone, creating a confrontational but engaging tone. - 00:08–00:14 00:08–00:14 The speaker states that half the internet is telling viewers to stop using SPF because it’s toxic, clearly stating a central conflict and tension. This is conveyed through an almost conspiratorial, direct tone, creating intrigue. - 00:14–00:26 00:14–00:26 The speaker continues that you come home and research products only to find out many of them are under review because they contain UV filters that might interfere with your hormones, elaborating on common concerns about skincare. This is conveyed through a tone of sympathy and understanding, creating relatability. - 00:26–00:33 00:26–00:33 The speaker continues with the customer's POV: in the middle of all that, you're dragging yourself to the pharmacy, not knowing what to pick up. The speaker then switches to a positive, upbeat tone and says: I get you. This is meant to convey empathy and validation. - 00:33–00:44 00:33–00:44 The speaker says that SPF is non-negotiable, and it is more important than ever to be careful with what you put on your skin, establishing the brand’s core values. This is communicated with an assertive tone, meant to give a sense of trust and authority. - 00:44–00:55 00:44–00:55 The speaker presents Skinome as their personal solution, highlighting that it is made in Sweden with no preservatives, fragrances, or flagged UV filters, and safe for your skin. This is meant to establish the brand as trustworthy and effective. - 00:56–01:02 00:56–01:02 The speaker then references her own sensitive skin, implying product efficacy and relatability. This is conveyed through an honest and conversational tone, creating connection.

# Ad summary This image ad features a Skinome sunscreen product as a proud sponsor of the Lilla Varvet event for children. The ad highlights that the sunscreen is fresh and free of perfumes and unnecessary additives. # Brand positioning Skinome is presented as a conscious and responsible brand, particularly focused on children's health and safety. The brand aligns with values of natural, clean skincare by explicitly stating the product is free of perfumes and unnecessary additives. Positioning itself as a 'proud sponsor' of the Lilla Varvet event, Skinome emphasizes its commitment to community engagement and supporting children's activities. It promotes a functional and caring image, focusing on providing fresh and safe sun protection suitable for sensitive skin. # Product Skinome's featured product is a sunscreen designed for body use. The product is described as 'fresh' and free from 'parfum och onödiga tillsatser' (perfumes and unnecessary additives), emphasizing its clean formulation. The sunscreen is presented in a white bottle with a visual design of a sunset over a mountain range. It is suitable for daily use to protect the skin from sun exposure. The sunscreen is specifically formulated to cater to those seeking a simple, clean, and effective sun protection option, avoiding common irritants found in typical sunscreens. # Visual style The ad has a clean and natural visual style. The production quality appears to be high, with professional lighting and composition. The visual motifs include hands supporting the product, symbolizing trust and care, and the sunset graphic on the bottle, suggesting protection and natural elements. The image treatment involves soft focus and color grading to create a warm and inviting feel. The typography is clean and legible, fitting the brand's minimalistic aesthetic. The overall style aims to convey trustworthiness and align with a health-conscious audience. # Hooks Headline: Färskt solkydd utan parfym och onödiga tillsatser # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a product claim in Swedish, stating the product is 'Färskt solkydd utan parfym och onödiga tillsatser' (fresh sun protection without perfume and unnecessary additives), immediately highlighting the product's key benefits. This sets the stage by establishing the product's core value proposition: a clean and safe sunscreen. The brand tells this part of the story to highlight the benefits of the product. - The ad transitions to showing the product being supported by multiple children's hands, symbolizing trust and suitability for young users. This part of the story emphasizes the community aspect of the brand. It's told through the visuals and the association with the Lilla Varvet sponsorship. - The Skinome brand and the Lilla Varvet logo are clearly displayed together, reinforcing the brand's sponsorship and association with the children's event. It's shown from the brand's perspective, underlining its commitment and support.

# Ad summary A woman on vacation in Cape Verde promotes sunscreen. She notes the location has the highest UV levels in the world, so she relies on the featured product to protect her skin. # Brand positioning The brand is presented as a premium skincare solution designed to provide essential protection against environmental damage. The brand is seen aligning with a lifestyle that emphasizes travel, outdoor activities, and mindful self-care. It is positioned as a functional choice for those who prioritize effective sun protection without sacrificing aesthetic appeal. The packaging, with its minimalist design and soft color palette, reinforces a sense of understated luxury and efficacy. The brand seems to push against the norms of basic, clinical sunscreens by offering a product that blends into an aspirational lifestyle. # Product The product is an emulsion body SPF 50. It is designed for anyone who is concerned about protecting their skin from high UV levels, particularly when traveling to sunny destinations. The bottle features a minimalist design with a soft color palette, suggesting a blend of functional efficacy and aesthetic appeal. The ad highlights that certain locales have the highest UV levels in the world, so using the product will protect the user's skin. The product is for use on skin. # Visual style The ad has a casual, UGC feel, with natural lighting and handheld camera work. The editing is simple with quick cuts between scenes. The production quality suggests a hybrid approach, blending personal vlog elements with polished product placement. Pacing is moderate, around 15-20 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman begins speaking to the camera in selfie style before a series of vacation shots begin to play. The intention is to establish a vacation context for the ad. - 00:05–00:11 00:05–00:11 The woman makes a claim about the UV levels at her vacation destination, which leads to the product placement. - 00:11–00:13 00:11–00:13 She holds the sunscreen up to the camera.

# Ad summary A woman shows how to apply Skinome Sun Emulsion SPF sunscreen and promotes its usage by friends, due to the lack of unnecessary ingredients such as perfume and hormone-disrupting UV filters. # Brand positioning Skinome is presented as a brand that prioritizes natural skincare that is good for you, as well as your friends and the environment. The lack of unnecessary ingredients such as perfume and hormone-disrupting UV filters emphasizes this functional brand positioning and makes the brand stand out from competitor behavior, aligning itself with a conscious consumer lifestyle. # Product The Skinome Sun Emulsion SPF is advertised as sunscreen without unnecessary ingredients, such as perfume and hormone-disrupting UV filters. The sunscreen is meant to be used daily, even when out in the sun, and is suitable for even the most sensitive skin. The ad shows it being used on the face, legs, and arms. It can be shared with friends, implying the brand wants to foster a community. The ad tells the viewer that it feels more like skincare than just sunscreen. # Visual style The aesthetic of the ad is natural. It is well-lit and the cuts are quick. The ad has a UGC feel, which supports the persona of the woman, who feels like an ordinary person using the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The presenter applies SPF to her face and says that sunshine makes her want to be outside. It is important to protect your skin. - 00:07–00:13 00:07–00:13 The presenter mentions that you should start your day by putting on Skinome Sun Emulsion and implies the product should be taken everywhere you go. - 00:13–00:18 00:13–00:18 The presenter shares that all of your friends can use Skinome because it does not contain unnecessary additives, such as perfume. - 00:18–00:23 00:18–00:23 She states that it is also free from hormone-disrupting UV filters, making it suitable for even the most sensitive skin. - 00:23–00:31 00:23–00:31 The presenter says you should not forget to reapply during the day, especially if you are outside. - 00:31–00:37 00:31–00:37 The presenter says to enjoy the sun and hydrate, and take care of your skin. It feels more like skincare than just sunscreen.

# Ad summary This ad showcases a white bottle of SKINOME sun emulsion. The ad uses minimal text and an aesthetic visual style to convey that the product is safe for kids. # Brand positioning SKINOME is presented as a brand that caters to providing safe sun care for children. The visual cues, such as the playful sun illustration on the packaging and the 'safe for kids' badge, emphasize the brand's commitment to safety and gentleness. The brand pushes against the norm of harsh chemicals often found in sunscreens, instead focusing on creating products that are safe and effective for delicate skin. # Product The product featured is SKINOME's Sun Emulsion Body SPF 50+. This sunscreen is designed to protect children's skin from the sun. The product is packaged in a white bottle with a pump dispenser. The bottle's label includes an illustration of a sun over a landscape. The key selling point is the product's safety for children, explicitly highlighted by the 'safe for kids' badge. # Visual style The ad features a clean and minimalist visual style, characterized by a white background and soft lighting. The production quality appears polished, with a focus on clear product presentation and visual clarity. The design incorporates a flatlay style with a focus on the product. The typography is clean and legible, adding to the overall sense of sophistication. # Hooks Headline: Utsedd till bästa solkräm för barn # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents the SKINOME Sun Emulsion as a product that has been recognized for quality. This communicates the brand's value from an external, validated viewpoint. By beginning with a third-party endorsement, the narrative establishes credibility upfront. - The ad includes a visual representation of the product itself, allowing the audience to see the packaging and design. This element is shared from the brand's perspective. Highlighting the product design serves to reinforce the brand's attention to detail and aesthetic appeal. - The ad contains the brand name. This element is shared from the brand's perspective. Including the brand name helps the audience recognize and remember the brand.

# Ad summary This ad features a skincare product designed for acne-prone skin, emphasizing its innovative formula. The ad utilizes a laboratory-inspired setting and minimalist design to convey the product's scientific approach and effectiveness. # Brand positioning The brand is positioned as an innovator in skincare, particularly for those with acne-prone skin. It emphasizes scientific formulation, suggested by the term 'TRIBIOTIC CONCENTRATE' and the laboratory-like setting of the ad. The brand is likely targeting consumers who appreciate a blend of scientific backing and simplicity in their skincare routines. The use of a minimalist aesthetic, combined with functional language, suggests a focus on effectiveness and a no-frills approach, appealing to those who prioritize results over elaborate rituals. # Product The product is a 'TRIBIOTIC CONCENTRATE' designed for acne-prone skin. The ad highlights it as an innovative solution. The product comes in a cylindrical bottle. Its defining feature is its 'TRIBIOTIC' composition, suggesting a focus on balancing skin's microbiome to combat acne. It is implied to be easily integrated into a skincare routine, suitable for those seeking a straightforward yet effective treatment for acne-related issues. # Visual style The ad features a minimalist and clean visual style. The laboratory setting, combined with the white product bottle and soft lighting, creates a clinical aesthetic. The focus is primarily on the product itself, with minimal distractions or embellishments. # Hooks Headline: Nyhet! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the announcement of a 'Nyhet!' (New!) innovation, immediately grabbing attention and setting the tone for the product's novelty. The brand is communicating the product's newness and innovation to the audience. - It highlights a solution designed for acne-prone skin, directly addressing a specific need and setting expectations for a targeted solution. The brand is speaking directly to the audience. - The product, 'TRIBIOTIC CONCENTRATE,' is introduced as the core offering, emphasizing its unique formulation and positioning it as a key component of acne treatment. The brand is highlighting what the product consists of.

# Ad summary The ad features a close-up of a woman's face. Next to her is a picture of a woman in a lab coat. The ad asks the viewer if they have sensitive skin and then directs them to find a sunscreen that works for them. # Brand positioning There is no explicit brand information in the ad. The brand is implied to be research or lab-based given the presence of a woman in a lab coat. # Product The product is sunscreen for people with sensitive skin. The ad does not explicitly define the characteristics of the sunscreen, but it is for people with sensitive skin. The ad is telling the viewer to find a sunscreen that works for them. # Visual style The ad features a collage of an up-close picture of a woman with freckles and another woman wearing a lab coat. The image has a clean, professional look. # Hooks Headline: Sensitive skin? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the perspective of the brand, the image shows a close-up of a woman's face. The intent is to show a person with sensitive skin. The overall narrative is being set that the ad is speaking to people with sensitive skin. - From the brand's perspective, an image of a skin expert has been added. The intent is to signal credibility and expertise for people looking for sunscreen advice. The overall narrative that the brand is expert-backed is enhanced and suggests its products are a result of this knowledge. - From the perspective of the brand, the ad asks a question of the viewer: "Sensitive skin?". The ad is attempting to connect with a particular audience who has this issue. The narrative is progressing to offer a specific solution to a specific audience. - From the brand's perspective, the ad prompts viewers to find a sunscreen that works for them. The intent is to inform the viewers that if they have sensitive skin then this ad is meant for them. The ad is moving towards providing value for people with sensitive skin.

# Ad summary An image ad for the brand Skinome with tips to help with Rosacea when it is triggered by the sun. # Brand positioning Skinome appears to be a skincare brand focused on scientifically-backed solutions to skin concerns. Their approach seems rooted in expertise, as highlighted by the inclusion of a skincare expert's advice in the ad. The brand is positioning itself as a knowledgeable source for managing specific skin conditions like rosacea. # Product The product being advertised is expert skincare advice, presumably available through registration. The ad targets people whose rosacea is triggered by the sun, offering a solution to a specific problem. This advice is presented as a way to manage or mitigate rosacea symptoms when exposed to sunlight. # Visual style The ad utilizes a collage-style aesthetic to appear relatable and authentic. The color grading softens the image, with an emphasis on natural light. The composition is designed to mimic a real-world scene, aiming to feel less like a polished advertisement and more like a snapshot of genuine expertise and care. # Hooks Headline: Slik gjør du når solen trigger rosaceaen din # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a close-up of a woman's face, likely suffering from rosacea or sensitive skin, capturing the viewer's attention with a relatable issue and immediately establishing the context of the ad. This is from the perspective of the customer. - Next, a handwritten note appears over the image, promoting the opportunity to 'Register' to 'get the skin expert's tips'. This is intended to present an immediate solution and position the brand as a helpful resource. The handwriting effect adds a personal, approachable feel, and is coming from the brand. - A framed photo of a skincare expert is presented, visually establishing the credibility and expertise behind the brand's advice. This is to reinforce trust and authority. This is from the brand's perspective. - The ad concludes with a headline asking 'How to act when the sun triggers your rosacea', which directly addresses the core problem, and the brand Skinome is prominently displayed, reinforcing the brand's identity. The perspective is from the brand.

# Ad summary This ad is a screenshot of a webpage that is reviewing a retinol serum. The webpage is from a brand called Non-toxic Beauty.se. The headline of the webpage is "Retinolserum Bäst i Test: Vår granskning avslöjar de dolda ingredienserna" which translates to "Retinol Serum Best in Test: Our review reveals the hidden ingredients". The webpage also features a photo of the Retinal Concentrate product. # Brand positioning Non-toxic Beauty.se is presented as a brand focused on providing reviews and information about beauty products, with a particular emphasis on non-toxic ingredients. The brand positions itself as a reliable source for consumers seeking to understand the ingredients in their beauty products and make informed choices. By highlighting the 'hidden ingredients' in retinol serums, the brand implies a commitment to transparency and consumer education, suggesting a stance against industry norms where ingredient information may be obscured or misleading. The brand's positioning is functional, focusing on providing clear, factual information to empower consumers. # Product The product featured is a Retinal Concentrate serum. The ad highlights that it was the winner in a test, suggesting it is a high-quality and effective product. The serum is presented as a solution for achieving smoother skin, even skin tone, and fewer wrinkles, while also addressing concerns about irritation, dryness, and increased sensitivity that can be associated with anti-aging ingredients. The ad emphasizes the product's ability to deliver anti-aging benefits while minimizing potential negative side effects, positioning it as a desirable option for those seeking to improve their skin's appearance. # Visual style The ad has a clean, minimalist visual style, resembling a screenshot of a webpage. The color palette is primarily white and light purple, creating a sense of simplicity and sophistication. The use of blurred images and a text overlay adds depth and visual interest. The overall aesthetic is modern and informative, designed to convey trust and credibility. # Hooks Headline: Retinolserum Bäst i Test: Vår granskning avslöjar de dolda ingredienserna # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a screenshot of a webpage from Non-toxic Beauty.se, immediately establishing the context of a product review. This is from the brand's perspective, aiming to showcase its expertise and authority in the beauty product space. - The headline "Retinolserum Bäst i Test: Vår granskning avslöjar de dolda ingredienserna" is displayed, conveying the message that the brand has conducted a test of retinol serums and is revealing hidden ingredients. This is from the brand's perspective, aiming to pique the audience's curiosity and position the brand as a trustworthy source of information. - A photo of the Retinal Concentrate product is shown, along with a text overlay stating "Vår Retinal concentrate vann!" which translates to "Our Retinal concentrate won!". This is from the brand's perspective, highlighting the product's success in the test and encouraging the audience to consider it as a top choice. - The ad concludes with a snippet of text discussing the benefits and potential drawbacks of anti-aging ingredients, including retinol. This is from the brand's perspective, providing additional information and context to support the product's positioning as a safe and effective option.

# Ad summary The image ad features a young child sitting outside with sunscreen being applied to their face. The ad highlights the sunscreen as being selected as the best sunscreen product for children. # Brand positioning The brand Skinome is positioned as a premium provider of non-toxic beauty products for children. By highlighting their recognition from Non-toxic Beauty, Skinome aims to be seen as a brand that prioritizes the safety and well-being of children's skin by adhering to a high standard of non-toxic ingredients. The brand's focus on clean beauty reflects a commitment to both health and environmental consciousness, appealing to parents who are discerning about the products they use on their children. # Product The product featured is a bottle of Skinome sunscreen designed for children. The sunscreen is presented as a non-toxic beauty product, ensuring it is safe for sensitive skin. The product is applied directly to a young child's face, implying it is gentle enough for daily use. The ad uses an image of the sunscreen being used on a child to underscore its intended use for children's delicate skin. The bottle is white with a yellow graphic, suggesting a clean and gentle formulation. # Visual style The ad features a bright, natural, lifestyle shot that focuses on communicating the product's benefits through a real-life application. The outdoor setting and natural lighting contribute to a sense of health and wellness. The color palette is soft and muted, reinforcing the gentle nature of the product. The use of a child as the main subject adds an element of trust and safety. The overall visual style is clean and simple, drawing attention to the product and its benefits. # Hooks Headline: Valittu parhaaksi lasten aurinkosuojavoiteeksi # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a child sitting down with dots of sunscreen on their forehead and cheek. This immediately introduces the product's target demographic (children) and the use case (sun protection). - Next, the adult (presumably a parent) applies the sunscreen onto the child, reinforcing the product's ease of use and daily application. - The text overlay emphasizes that the product is "Valittu parhaaksi lasten aurinkosuojavoiteeksi" (Selected as the best sunscreen product for children), which aims to instill trust. - The Non-toxic Beauty logo appears, highlighting that the product is non-toxic, which assures viewers that the sunscreen is a safe and healthy option.