How Resy Advertises on Meta

# Ad summary This ad promotes Resy and Toast, two software products for restaurants. The image shows a high-angle shot of a restaurant table with food, drinks, and an arm reaching in. The text overlay reads, 'Make world-class hospitality happen.' # Brand positioning Resy and Toast are presented as partners enabling restaurants to deliver world-class hospitality. Resy positions itself as a solution for restaurant reservations and customer management, while Toast provides restaurant management software. By partnering, they offer a comprehensive solution aimed at enhancing the dining experience and operational efficiency. The ad appeals to restaurateurs looking to elevate their service and streamline operations, suggesting a premium, seamless hospitality environment. # Product The ad promotes a partnership between Resy and Toast, two software products designed for the restaurant industry. Resy is a reservation management and customer relationship platform, while Toast offers a restaurant management system with features like point-of-sale, kitchen management, and online ordering. The products are not explicitly detailed, but the ad suggests they together provide a comprehensive solution for running a high-quality restaurant. The ad does not address any purchase barriers directly but implies that their combined offering helps restaurants achieve 'world-class hospitality,' a key selling point for attracting discerning customers. # Visual style The ad has a polished, lifestyle-focused visual style that mimics a high-quality food photo taken in a restaurant. The lighting is bright and natural, and the image is shot from a high angle, typical of food photography. The color palette is warm and inviting, enhancing the appeal of the dishes. The typography is clean and modern, overlaid directly onto the image, which adds a professional touch without disrupting the visual flow. The overall aesthetic is designed to feel organic yet curated, similar to content found on Instagram or food blogs, making it scannable and engaging for users in-feed. # Hooks Headline: Make world-class hospitality happen. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a high-angle view of a set restaurant table, inviting the viewer into the dining experience. This establishes the setting and appeals to the senses, conveying a sense of the ambiance and quality that Resy and Toast aim to help restaurants achieve. The perspective is from an observer looking down at a restaurant table. - The phrase 'Make world-class hospitality happen' overlaid on the scene emphasizes the intended outcome of using Resy and Toast. This positions the brands as enablers of superior dining experiences, promising to elevate restaurant service and operations. The brands are telling the audience the end result they can achieve by using their product. - The presence of Resy and Toast logos together implies a partnership, offering a cohesive solution. This tells a story of collaboration, suggesting that restaurants can benefit from the synergy of these two platforms for a more integrated and effective hospitality management system. The brands are telling the user what they can provide for their restaurant.

# Ad summary This ad promotes Resy, a restaurant reservation app. The ad features a series of quick cuts showcasing various restaurants, dishes being prepared, and people dining. The ad encourages viewers to "Get out of your comfort zip code" and use Resy to discover new culinary experiences. # Brand positioning Resy is presented as a culinary discovery platform that encourages users to explore beyond their usual dining habits. The brand aims to occupy a space in the consumer's mind as a gateway to new and exciting culinary experiences. The brand aligns with values of adventure, exploration, and sophistication, promoting a lifestyle of culinary curiosity. Resy pushes against the norm of sticking to familiar restaurants, instead encouraging users to try new places. The brand positioning is both functional (providing a platform for restaurant reservations) and emotional (inspiring a sense of adventure and discovery). # Product Resy is a restaurant reservation app that allows users to discover and book dining experiences. The app is for anyone who enjoys exploring new restaurants and cuisines. The ad highlights Resy as "your door to culinary discovery," emphasizing its role in helping users find unique dining experiences. The app addresses the purchase barrier of sticking to familiar restaurants by encouraging users to "Get out of your comfort zip code." The ad conveys that Resy is worth trying because it opens up a world of culinary adventures. # Visual style The ad has a polished aesthetic with quick cuts and smooth transitions. The production quality is high, resembling a commercial. The pacing is fast, with cuts occurring frequently to maintain viewer engagement. The audio-visual sync is well-coordinated, with cuts and text timed to the music beats. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an aerial view of a city at night, with cars moving along the roads. - 00:01–00:02 The scene transitions to a different city skyline at night. - 00:02–00:03 The ad cuts to a shot of a bar with various bottles and a bartender. - 00:03–00:04 The scene changes to a close-up of a chef garnishing a plate of pasta. - 00:04–00:05 The ad shows a restaurant with people dining at tables near a window. - 00:05–00:06 The scene transitions to a close-up of food being cooked in a pan. - 00:06–00:07 The ad shows a close-up of food being stirred in a pan. - 00:07–00:08 The scene changes to another close-up of food being stirred in a pan. - 00:08–00:09 The ad shows a close-up of a plate of ravioli being garnished. - 00:09–00:10 The scene transitions to another close-up of a plate of ravioli being garnished.

# Ad summary This ad explains how eligible Amex card members can earn up to $400 back per year for dining with you. The ad ends with a call to action to book a demo. # Brand positioning The Resy brand is presented as a tool to help restaurants grow their business by connecting with eligible Amex card members, offering them the opportunity to earn rewards for dining. The brand is positioned as a partner for restaurants, helping them to attract and retain customers through the Amex partnership. This positions Resy as a functional brand that helps restaurants achieve growth through strategic partnerships and incentives. # Product The product advertised is a partnership between Resy and American Express (Amex) that allows eligible Amex card members to earn up to $400 back per year when dining at restaurants that use the Resy platform. The product is for restaurant owners and managers looking to grow their business by attracting Amex cardholders. The unique selling proposition (USP) is the ability to attract customers by offering them rewards for dining, while also growing the restaurant's business through the Resy platform. The product is showcased in various dining settings, highlighting its use in different restaurant environments. It addresses the purchase barrier of customer acquisition by providing a clear incentive for Amex cardholders to choose Resy-partnered restaurants. # Visual style The ad has a polished and professional aesthetic, with warm, inviting lighting and clear shots of the food and restaurant environments. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high-end, giving the ad a commercial feel. The pacing is fast, with cuts timed to the music, creating a sense of energy and excitement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by highlighting the benefit of earning up to $400 back per year for eligible Amex card members. - 00:02–00:04 It emphasizes that customers can earn these rewards for doing something they already enjoy, dining at restaurants. - 00:04–00:08 The ad then pivots to address restaurant owners, showing how Resy and Amex can help grow their business. - 00:08–00:10 The ad concludes with a direct call to action, encouraging viewers to book a demo to learn more. - 00:10–00:11 The ad ends by reinforcing the value proposition of Resy by stating, 'Right this way®'

# Ad summary This ad for Resy uses a fast-paced montage of food and restaurant scenes to promote the app as a way to discover and book restaurant reservations. # Brand positioning Resy is presented as a modern and convenient platform for discovering and booking restaurant reservations. The brand aims to occupy the space of a go-to resource for diners looking to explore local culinary scenes and secure reservations easily. The brand aligns with a lifestyle of culinary exploration and convenience, pushing against the norms of traditional reservation methods by offering a digital solution. The brand positioning is functional, emphasizing the simplicity and efficiency of finding and booking restaurants through its app. # Product Resy is a digital platform designed to help users discover and book restaurant reservations. The app is for anyone who enjoys dining out and wants a convenient way to find and secure reservations at various restaurants. The ad highlights the ease of discovering and booking reservations with Resy, showcasing a variety of dining experiences from casual to upscale. The app addresses the common pain point of difficulty in finding and booking desired restaurants, offering a streamlined solution for making reservations. # Visual style The ad has a polished and modern aesthetic with a focus on high-quality food visuals. The editing style is fast-paced with quick cuts, creating a sense of energy and excitement. The production quality is high, giving the ad a professional and appealing look. The pacing is consistent, with cuts timed to the music, enhancing the overall rhythm and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The video opens with a shot of people sitting at a bar, all looking at their phones. This sets the scene in a modern, social dining environment, implying that people are using their phones to find and book restaurants. - 00:01–00:02 00:01–00:02: A close-up shot of a person cutting into a piece of tiramisu is shown. This highlights the delicious food that can be found through Resy, enticing viewers with appealing visuals. - 00:02–00:03 00:02–00:03: A shot of a woman laughing at a dinner table with friends is shown. This conveys a sense of joy and social connection, suggesting that Resy helps facilitate enjoyable dining experiences. - 00:03–00:04 00:03–00:04: A close-up of a beautifully plated chicken dish is shown. This emphasizes the high-quality culinary options available through Resy, appealing to food enthusiasts. - 00:04–00:05 00:04–00:05: A shot of a chef carefully garnishing a dish with tweezers is shown. This highlights the attention to detail and culinary artistry associated with restaurants on Resy. - 00:05–00:06 00:05–00:06: A close-up of a dessert being sprinkled with powdered sugar is shown. This continues to showcase the appealing food visuals, reinforcing the idea of discovering great dining options through Resy. - 00:06–00:07 00:06–00:07: A wide shot of a restaurant interior with people dining is shown. This provides context for the dining experience, showing a lively and inviting atmosphere. - 00:07–00:08 00:07–00:08: A close-up of a stacked sandwich is shown. This continues to highlight the variety of food options available through Resy. - 00:08–00:09 00:08–00:09: A shot of a chef drizzling sauce over a dish is shown. This emphasizes the culinary expertise and attention to detail associated with restaurants on Resy. - 00:09–00:10 00:09–00:10: A shot of people toasting drinks is shown. This reinforces the social and celebratory aspect of dining out, suggesting that Resy helps facilitate these moments.

# Ad summary This ad highlights Resy and Toast helping restaurants with hospitality. The ad features a variety of different restaurants making beautifully plated food and cocktails while delivering a call to action to book a demo today. # Brand positioning Resy and Toast are presented as partners that help restaurants deliver great hospitality. The brands aim to occupy the space in the consumer's mind as helpful for restaurants to provide high-quality service to their guests, making guests want to come back. The values associated with the brands are high-quality food and service. The brand positioning is functional, focusing on performance and simplicity for restaurants. # Product Resy and Toast are partners helping restaurants deliver great hospitality. Resy helps manage reservations, while Toast provides technology and service solutions for restaurants. The ad promotes booking a demo to learn more. # Visual style The ad features high-quality, polished visuals of food and restaurant settings. The editing style includes quick cuts to showcase a variety of dishes and restaurant experiences. The production quality is high-end, resembling a commercial. The pacing is consistent with quick cuts to maintain viewer engagement. Visuals are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a demo today. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of beautifully plated food, showcasing the quality of the restaurant experience. - 00:01–00:02 The scene transitions to another dish being prepared, highlighting the attention to detail in food preparation. - 00:02–00:03 The focus shifts to a group of people toasting with drinks, emphasizing the social and celebratory aspect of dining. - 00:03–00:04 A chef is shown carefully preparing food, reinforcing the idea of culinary expertise. - 00:04–00:05 Another shot of beautifully plated food is displayed, continuing to emphasize high-quality hospitality. - 00:05–00:06 The ad shows bartenders working at a bar, showcasing the drink preparation side of the restaurant experience. - 00:06–00:07 The scene transitions back to a beautifully plated dish, reinforcing the visual appeal of the restaurant's offerings. - 00:07–00:08 The preparation of a pasta dish is shown, further emphasizing the variety and quality of the menu. - 00:08–00:09 The ad concludes with another shot of people toasting with drinks, reinforcing the social aspect and encouraging viewers to book a demo.

# Ad summary This ad for Resy promotes culinary discovery by encouraging viewers to explore restaurants outside their comfort zone. It uses quick cuts of cityscapes, restaurant interiors, and food preparation to highlight the variety of dining experiences available through the app. The ad emphasizes the ease of discovering and booking new culinary adventures with Resy. # Brand positioning Resy is presented as a culinary discovery platform that encourages users to explore restaurants outside their usual preferences. The brand aims to occupy a space in the consumer's mind as a gateway to new and exciting dining experiences. Resy aligns with values of adventure, exploration, and culinary curiosity. The brand pushes against the norm of sticking to familiar dining options, instead promoting the discovery of diverse culinary experiences. The brand positioning is both functional, providing a platform for restaurant reservations, and emotional, inspiring a sense of adventure and discovery. # Product Resy is a platform designed to help users discover and book restaurant reservations. It is for anyone looking to explore new culinary experiences and step outside their comfort zone. The ad highlights Resy as a door to culinary discovery, making it easy to find and book unique dining experiences. The platform addresses the barrier of sticking to familiar restaurants by encouraging users to explore new options. The ad conveys that Resy is worth trying because it opens up a world of culinary adventures, making dining more exciting and accessible. # Visual style The ad has a polished and energetic aesthetic, using quick cuts and vibrant visuals to create a sense of excitement and discovery. The production quality is high, with professional-looking shots of cityscapes, restaurant interiors, and food preparation. The editing style features quick cuts to maintain a fast pace, with cuts timed to the music beats. The overall pacing is consistent, creating a dynamic and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a cityscape of New York City, setting the scene for urban exploration and culinary adventure. - 00:01–00:02 The Statue of Liberty is shown, symbolizing freedom and the opportunity to explore new horizons, reinforcing the theme of breaking out of one's comfort zone. - 00:02–00:04 Quick cuts of restaurant interiors and bustling scenes convey the energy and excitement of dining out, creating a sense of anticipation and culinary discovery. - 00:04–00:05 Close-ups of food preparation and plating highlight the artistry and craftsmanship behind the dishes, emphasizing the culinary experience. - 00:05–00:07 The ad states that "Resy is your door to culinary discovery," positioning the platform as a gateway to new and exciting dining experiences. - 00:07–00:10 Scenes of people enjoying meals and toasting drinks create a sense of community and shared culinary experiences, reinforcing the social aspect of dining.

# Ad summary This ad promotes Resy, a restaurant reservation app, by showcasing the Chicago Hit List. The ad features quick cuts of various restaurants, dishes, and dining experiences available through Resy in Chicago. # Brand positioning Resy is presented as a curated platform for discovering and booking reservations at top restaurants. The brand aims to occupy a space in the consumer's mind as a go-to resource for accessing exclusive dining experiences and exploring the best culinary scenes in various cities. The brand aligns with a lifestyle of culinary exploration, convenience, and access to high-quality dining. Resy positions itself as a modern solution to traditional restaurant reservations, offering a seamless and user-friendly experience. The brand positioning is both functional (easy booking) and emotional (access to unique experiences). # Product Resy is a restaurant reservation app that allows users to discover and book tables at various restaurants. The app is for anyone who enjoys dining out and wants to easily find and reserve tables at popular restaurants. The ad highlights Resy's Chicago Hit List, a curated selection of top restaurants in Chicago. The app addresses the pain point of difficulty in securing reservations at sought-after dining spots. The ad conveys that Resy is worth trying because it provides access to exclusive dining experiences and simplifies the reservation process. # Visual style The ad has a polished and modern aesthetic with quick cuts and dynamic transitions. The production quality is high, giving it a commercial feel. The visual motifs include close-ups of food, restaurant interiors, and cityscapes. The pacing is fast, with cuts timed to the music beats, creating an energetic and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with aerial views of Chicago's skyline and bustling city streets. - 00:01–00:02 The scene transitions to a train passing by, emphasizing the city's vibrant atmosphere. - 00:02–00:03 A waiter carries a tray of various dishes, showcasing the diverse culinary offerings available. - 00:03–00:04 A woman is served a dish, highlighting the dining experience. - 00:04–00:05 The ad shows the interior of a busy bar, indicating the lively nightlife scene. - 00:05–00:06 A chef pulls a pizza out of the oven, emphasizing the fresh and delicious food. - 00:06–00:07 A group of people share a salad, highlighting the communal dining experience. - 00:07–00:08 A chef prepares food in a flaming pan, showcasing the culinary expertise. - 00:08–00:09 The ad shows a busy restaurant with people dining, emphasizing the popularity of the spots. - 00:09–00:10 A group of people are shown dining together, highlighting the social aspect of dining.

# Ad summary This image ad for Resy and Toast shows people eating ribs. The headline says, 'It's not magic.' # Brand positioning The Resy and Toast brands are presented together in this ad, as indicated by the shared logo at the top. They are promoting themselves as a way to get the product that is being consumed in the ad. The positioning is functional as they are providing a way to reserve and order food. The ad is targeted towards people who enjoy dining out and want a convenient way to make reservations or order food. # Product The product being advertised is the partnership of Resy and Toast to enable customers to make reservations and order food. The brands are not explicitly defined or how the technology works. The visual content is focused on the end result of using the brands, which is the consumer enjoying ribs at a restaurant. The ribs, themselves, are not the product but are the catalyst and visual device to connect the brands and consumers. # Visual style The ad has a shallow depth of field, drawing focus to the ribs. The colors are warm and inviting. The ad appears to be professionally produced. # Hooks Headline: It's not magic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad shows two pairs of hands holding and about to share ribs at a restaurant. This presents a story of people enjoying a meal together. The consumer is experiencing it from the perspective of enjoying the food and company. - The headline 'It's not magic' is shown over the image. This conveys the message that the experience is not by chance, but is enabled by a service. The brand is telling this part of the story.

# Ad summary This ad promotes Resy and Toast's integrated restaurant management solutions, highlighting how they can enhance the dining experience and streamline operations. The ad features enticing visuals of various restaurant dishes and environments, combined with text overlays emphasizing the brands' capabilities and a call to action to book a demo. # Brand positioning Resy and Toast are presented as collaborative partners, offering integrated solutions for restaurant management. The ad positions them as tools that enhance both the dining experience for customers and operational efficiency for restaurant owners. The branding emphasizes a modern, tech-savvy approach to dining, focusing on streamlining processes and creating memorable moments. The ad promotes an elevated experience, suggesting that Resy and Toast help restaurants stand out in a competitive market by improving their service and overall appeal. # Product The ad promotes the integrated services of Resy and Toast. Resy is a restaurant reservation management platform, and Toast is a point-of-sale (POS) system for restaurants. Together, they offer a comprehensive solution for managing reservations, orders, payments, and overall restaurant operations. The ad highlights that these services allow restaurants to "unleash the power of Resy and Toast", implying efficiency, enhanced customer experiences, and streamlined management. The integration helps restaurants ensure smooth operations and focuses on the dining experience, with the ad including a call to action to book a demo. # Visual style The ad has a polished and modern aesthetic with bright lighting and a focus on vibrant food visuals. The editing style includes quick cuts between different food scenes, creating a dynamic and engaging pace. The production quality is high, resembling a professional commercial, which supports the intended tone of sophistication and appeal. There is no consistent visual motif other than showcasing food in appealing ways. The pacing is quick, with cuts happening approximately every 1-2 seconds, maintaining viewer engagement. The audio-visual sync is noticeable as the cuts often align with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Book a demo today. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with two people splitting a rack of ribs apart using their hands over a plate of ribs and a salad. - 00:01–00:03 The scene cuts to a person holding a large burger with both hands, about to take a bite. - 00:03–00:06 The perspective shifts to an overhead shot of a table covered with various plates of food, including fries, salad, pizza, and pasta, as well as orange and red drinks. This is meant to showcase the variety and visual appeal of restaurant dishes. - 00:06–00:08 The ad concludes with a shot of a person with painted nails holding a martini glass with olives, next to a burger and fries.

# Ad summary This social media ad for Resy and Toast features a series of clips showing food preparation, restaurant staff, and restaurant patrons, and ends with a call to action to book a demo. # Brand positioning Resy and Toast are positioned as a technology platform that helps restaurants to operate efficiently and deliver great hospitality. The brands are presented as innovative and customer-focused, with a focus on enhancing the restaurant experience for both staff and patrons. The ad highlights the seamless integration of Resy's reservation system with Toast's point-of-sale technology, offering restaurants a comprehensive solution for managing their operations. The brand tone is modern and professional, suggesting that Resy and Toast are forward-thinking companies that are committed to helping restaurants succeed in a competitive market. # Product Resy and Toast are technology platforms designed to help restaurants deliver great hospitality. Resy is a reservation system, and Toast is a point-of-sale system. The ad showcases how these two platforms work together to streamline restaurant operations and enhance the customer experience. The platforms enable restaurants to manage reservations, process payments, and track inventory, all in one place. The ad highlights the convenience and efficiency that Resy and Toast offer, suggesting that these platforms are essential for restaurants looking to thrive in today's competitive market. The platforms are designed to address the challenges of running a restaurant, such as managing reservations, processing payments, and providing excellent customer service. # Visual style The ad has a polished and professional aesthetic, with high-quality footage and smooth transitions. The editing style is quick and dynamic, with cuts timed to the music. The overall tone is upbeat and positive, reflecting the brand's focus on enhancing the restaurant experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a demo today. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with close-up shots of chefs preparing high-end food, suggesting that the ad is about dining at upscale restaurants. - 00:03–00:07 The ad transitions to shots of people enjoying food and drinks at restaurants, reinforcing the idea that the ad is about dining experiences. - 00:07–00:11 The ad ends with a call to action, encouraging viewers to book a demo to learn more about the Resy and Toast platforms.

# Ad summary This ad is for Resy and American Express. It shows close-up food shots in restaurants to entice restaurant owners to book a demo with Resy and Amex. # Brand positioning Resy is a restaurant reservation platform. The ad shows various restaurant environments, emphasizing that Resy aims to partner with and support a wide range of establishments. The brand aligns with a lifestyle of culinary exploration and fine dining, and seeks to position itself as a key partner for restaurants, enhancing their business through technology and partnerships. # Product Resy partners with American Express to offer eligible Amex card members Resy Credits on eligible purchases at U.S. Resy restaurants. The product offers a platform for restaurant reservation management and customer engagement. # Visual style The ad uses a mix of close-up shots and natural lighting to highlight the food and restaurant settings. The editing is quick, with cuts timed to the music beats, creating a sense of energy and sophistication. The production quality is polished, aiming for a high-end commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with an offer for Amex card members to earn Resy Credits for eating at Resy restaurants. - 00:06–00:11 The ad pivots to attracting restaurant owners, encouraging them to partner with Resy and Amex. - 00:11–00:14 It ends with a call to action for restaurant owners to book a demo.

# Ad summary The ad highlights Resy and Toast’s value proposition, suggesting that with their service, every guest can become a regular. The image shows various dishes on a restaurant table. # Brand positioning Resy and Toast partner to offer a comprehensive solution for restaurants. Resy focuses on reservation management and guest experience, while Toast provides point-of-sale and operational tools. By combining these functionalities, Resy and Toast aim to streamline restaurant operations, enhance customer loyalty, and improve the overall dining experience. The brand positioning emphasizes making every guest feel like a regular, suggesting a personalized and attentive service that fosters long-term customer relationships. # Product Resy and Toast provide an integrated platform designed for restaurants. Resy is a reservation management system that streamlines the booking process and enhances the guest experience through personalized service. Toast is a point-of-sale (POS) system that handles transactions, inventory, and other operational tasks. Together, they aim to transform first-time diners into repeat customers by providing tools to manage reservations, personalize guest interactions, and optimize restaurant operations. This partnership addresses the challenge of converting new customers into loyal regulars. # Visual style The visual style is a warmly lit, intimate shot of a restaurant table, emphasizing a pleasant dining experience. The image uses natural lighting and warm color tones to create an inviting atmosphere. The composition is slightly angled from above, capturing a variety of dishes and elements on the table. The overall effect is a lifestyle shot that feels authentic and approachable, highlighting the appeal of dining in a well-managed restaurant. # Hooks Headline: Every guest is a regular waiting to happen. # Call to action None used. # Point of view - [object Object] # Storyline - The image showcases a restaurant table with various dishes and diners. The inclusion of appetizing food and a pleasant dining environment aims to evoke a sense of quality and satisfaction, from the perspective of the diner. - The statement “Every guest is a regular waiting to happen” is layered over the image, presenting the value proposition of the brand. This message suggests that Resy and Toast can help restaurants create loyal customers out of first-time visitors, from the perspective of the brand. - The brand logos of Resy and Toast are included in the upper left corner, reinforcing the partnership. This is intended to promote brand recognition and association with the promise of improved customer loyalty, from the perspective of the brand.

# Ad summary This ad showcases Resy as a great place to book reservations with some stats around how many people use the app for reservations. It also speaks to the partnership with American Express and the benefits to restaurants and users. The ad ends with a CTA to book a demo. # Brand positioning Resy is presented as a popular and reliable platform for making restaurant reservations. The ad emphasizes its widespread usage, implying it's a go-to choice for many. By highlighting its partnership with American Express, the brand also signals a commitment to quality and a focus on providing value to both restaurants and customers. Resy aims to occupy a space in the consumer's mind as a trusted and efficient reservation service that enhances the dining experience. # Product Resy is presented as an app for users to book restaurant reservations. It is implied the app is for restaurants to help grow their business due to the partnership with American Express. The ad also states that 65%+ of Resy users have made multiple reservations on Resy, implying that users enjoy the app and use it frequently. # Visual style The ad's aesthetic is polished and modern, with warm lighting and saturated colors. The editing style is fast-paced, with quick cuts that create a sense of energy and excitement. The production quality is high-end, with smooth transitions and professional-looking visuals. The overall pacing is quick, with cuts timed to the music beats and voiceover lines, creating a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:05 The ad shows a quick montage of restaurants with people sitting and eating, and the text overlay shows statistics about Resy. - 00:05–00:07 The ad highlights the benefits of Resy and American Express and how they can grow your business. - 00:07–00:11 The ad ends with a CTA to book a demo.

# Ad summary This ad promotes Resy, a platform for discovering and booking restaurant reservations. The ad uses quick cuts of various restaurants and food preparation to highlight the variety and culinary experiences available through Resy. It encourages viewers to 'get out of your comfort zip code' and explore new culinary adventures. # Brand positioning Resy is presented as a platform for culinary discovery, encouraging users to explore restaurants outside their usual comfort zone. The brand aligns with values of adventure, exploration, and experiencing diverse culinary offerings. It positions itself as a 'door to culinary discovery,' suggesting a functional approach to finding and booking unique dining experiences. The brand aims to occupy a space in the consumer's mind as a facilitator of new and exciting food experiences. # Product Resy is a platform designed to help users discover and book restaurant reservations. The ad highlights Resy as a 'door to culinary discovery,' suggesting it provides access to a wide range of dining experiences. The product is for anyone looking to explore new restaurants and cuisines. The ad showcases various restaurants and food preparation scenes, emphasizing the diversity of options available through Resy. The unique selling proposition is the ability to easily find and book unique culinary experiences, encouraging users to 'get out of your comfort zip code.' # Visual style The ad has a polished, commercial aesthetic with quick cuts and vibrant visuals. The editing style is fast-paced, with numerous cuts per minute, creating a sense of excitement and energy. The production quality is high, with clear and well-lit shots. The visual motifs include close-ups of food preparation and restaurant interiors, emphasizing the culinary experience. The pacing is consistent throughout the ad, maintaining a lively rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a bridge at night, followed by a view of the U.S. Capitol building. The message is to encourage viewers to step outside their comfort zone and explore new places. - 00:01–00:03 00:01–00:03 The scene transitions to a close-up of food being prepared with flames, emphasizing the culinary aspect. The intention is to showcase the exciting and dynamic nature of the food experiences available. - 00:03–00:06 00:03–00:06 The ad shows various dishes being served in a restaurant setting, followed by a shot of people dining. The message is that Resy is 'your door to culinary discovery,' positioning the platform as a gateway to new dining experiences. - 00:06–00:09 00:06–00:09 The ad continues to showcase different food items being prepared and served, with text overlays like 'Discover' and 'Right this way' to guide the viewer. The intention is to highlight the variety and quality of culinary options available through Resy.

# Ad summary This ad promotes Resy and Toast, which is software for restaurants. The ad features visually appealing shots of food and drinks, highlighting the culinary experience that Resy and Toast aim to enhance. # Brand positioning Resy and Toast are presented as software companies that enhance the restaurant and culinary experience. The brands are positioned as tools that restaurants can use to streamline operations, enhance the dining experience for customers, and create a magical ambiance. The brand aligns with a lifestyle of fine dining, exquisite cuisine, and memorable social gatherings. The brands aim to occupy the space of being essential tech partners for restaurants looking to provide exceptional experiences, regardless of traditional norms. The brand positioning is both functional (offering operational efficiency) and emotional (promising to elevate the dining experience). # Product Resy and Toast are software products designed for restaurants. Resy is a restaurant reservation platform, and Toast is a restaurant management system. These products enable restaurants to streamline operations, enhance the dining experience, and create a seamless interaction between the kitchen, staff, and customers. The USPs are implied to be the ability to create a magical restaurant experience, improve restaurant management, and facilitate memorable dining experiences. The ad hints at use occasions such as fine dining experiences, social gatherings, and restaurants aiming to elevate their customer experience. The ad does not directly address purchase barriers but implies value through enhanced restaurant management and customer experiences. # Visual style The ad has a polished aesthetic, with professional-quality shots of food preparation and dining experiences. The editing style features quick cuts and smooth transitions, which adds to the pace and energy of the ad. The production quality is high-end, resembling a commercial, which supports the intended tone of sophistication and quality. The ad has a BPM of approximately 120-140 cuts per minute, maintaining a consistent pacing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a demo today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with shots of meticulously prepared dishes, showcasing the culinary artistry in restaurants. - 00:02–00:03 The ad features a group of people toasting, indicating the enjoyable social experiences that restaurants facilitated by Resy and Toast enable. - 00:03–00:04 The ad then shows a chef preparing food, highlighting the behind-the-scenes action and skill involved in creating exquisite meals. - 00:04–00:04 The ad shows another shot of beautifully plated food and states, "It's not magic. It just feels like it.", implying the products are responsible for the quality. - 00:04–00:06 The ad features a quick shot of people in a bar, and states, "Unleash the power of Resy and Toast," suggesting that restaurants that use the product will improve. - 00:06–00:10 The ad continues showing more meticulously prepared food and states, "Book a demo today.", ending with a direct call to action.

# Ad summary This ad showcases the benefits of Resy and Amex working together. It features the ability to turn guests into regulars and get credit for the work that restaurants do. # Brand positioning Resy is a platform designed for restaurants to enhance guest experiences and streamline operations. The brand positions itself as a champion of the restaurant industry, aiming to give restaurants the credit they deserve for creating memorable dining experiences. Resy partners with American Express (Amex) to provide added value and tools that help restaurants grow their business by transforming occasional diners into loyal regulars. The overall tone is supportive and celebratory, aligning with the lifestyle and values of restaurant owners and professionals. # Product Resy is a restaurant management and reservation platform designed to help restaurants optimize their operations and customer relationships. It helps restaurants turn guests into regulars by offering tools and features tailored to enhance the dining experience. In partnership with American Express (Amex), Resy offers additional benefits that help restaurants grow their businesses, addressing the challenge of customer retention and business development. This partnership provides restaurants with the support and resources needed to thrive in a competitive market, making Resy a valuable tool for restaurants aiming to improve efficiency and foster customer loyalty. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions that create a fast-paced rhythm. The production quality is high-end, giving the ad a professional and trustworthy feel. The visual motifs include close-ups of food preparation, restaurant settings, and text overlays that emphasize key messages. The pacing is consistent, with edits timed to the music beats and voiceover lines, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a sequence of quick shots showing various restaurant scenes including bartenders mixing drinks, customers enjoying themselves, and chefs preparing food. - 00:00–00:04 These scenes convey a lively and engaging restaurant atmosphere, setting the stage for the core message of the ad. - 00:04–00:07 The ad shifts focus to an American Express card on top of a table with the text overlay “See how Resy + Amex can help you grow your business”. - 00:04–00:07 This transition highlights the partnership between Resy and Amex, suggesting added value for businesses using both services. - 00:07–00:09 The ad continues with a shot of a sushi chef preparing food followed by the text overlay “Book a Demo”. - 00:09–00:11 The ad concludes with the text overlay “Right This Way”.

# Ad summary This ad is for the brand Resy and shows a statistic that Amex card members book 3.8x more reservations on the app than non-Amex card members, encouraging other business owners to book a demo. # Brand positioning Resy is a restaurant reservation platform that partners with American Express to provide exclusive booking benefits. The brand aims to occupy a space in the consumer's mind as a tool to allow businesses to grow. It promotes values of exclusivity and opportunity, specifically through its partnership with American Express. The brand pushes against the norm of other reservation systems by offering more benefits and increased bookings. The brand positioning is functional, focusing on performance and business growth. # Product Resy is a reservation platform that enables restaurants to manage bookings and connect with customers. The platform integrates with American Express to offer exclusive booking benefits to card members, increasing reservation rates for partnered restaurants. It addresses the challenge of attracting and retaining customers, providing a solution for business growth. The ad highlights that Amex card members book 3.8x more reservations on Resy than non-Amex card members, emphasizing the value of the partnership. The ad showcases how Resy and Amex can help businesses grow. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, creating a professional feel. There are no recurring visual motifs. The pacing is fast, with numerous cuts per minute, enhancing the ad's energetic feel. Cuts and text are timed to the music, creating a dynamic rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays a person at a restaurant preparing to eat. - 00:01–00:02 The screen displays a man in glasses looking down while in a dim lit room. - 00:02–00:03 The screen displays a person pouring a green substance into a glass. - 00:03–00:04 The screen displays a man in a blazer in a restaurant. - 00:04–00:05 The screen displays a sushi chef preparing slices of raw fish. - 00:05–00:06 The screen displays the sushi chef in front of guests with plates of sushi. - 00:06–00:07 The screen displays a food server placing a dish in front of a guest. - 00:07–00:08 The screen displays an Amex card. - 00:08–00:10 The screen zooms in on the Amex card. - 00:10–00:11 The screen displays someone taking a plate of food to a guest. - 00:11–00:12 The screen displays a steering wheel and dashboard in front of fire.

# Ad summary This ad promotes Resy as an app that helps you discover new restaurants. The ad uses quick cuts of restaurant employees working as well as finished plates and text overlays to sell the idea of finding the neighborhood gems before anyone else. # Brand positioning Resy is a brand that aims to sit in the consumer's mind as the go-to app for discovering new restaurants. It promotes the values of exploration and culinary adventure, encouraging users to step outside their comfort zone and try new things. The brand sets itself apart by focusing on finding hidden gems and neighborhood favorites, rather than just the most popular or well-known establishments. The brand positioning is both functional, offering a tool for restaurant discovery, and emotional, appealing to the desire for unique experiences and culinary exploration. # Product Resy is an app designed to help users discover new restaurants and neighborhood gems. It serves as a guide for culinary exploration, allowing users to find unique dining experiences that may be off the beaten path. The app promotes the idea of getting credit for discovering these hidden gems before anyone else, tapping into the user's desire for unique experiences. The ad addresses the purchase barrier of uncertainty or lack of awareness by presenting Resy as a tool that uncovers these restaurants. # Visual style The ad's visual style is polished and professional, resembling a high-end commercial. It features quick cuts and smooth transitions that create a sense of energy and excitement. The production quality is high, with well-lit shots and carefully composed frames. The pacing is fast, with numerous cuts per minute, creating a sense of urgency and momentum. The audio-visual sync is evident in the timing of cuts and transitions with the music's rhythm, enhancing the ad's overall impact. # Benefits - [object Object] - [object Object] # Call to action Discover # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a series of quick cuts that create a sense of anticipation. The text overlay poses a question, hinting at the app's ability to find hidden gems. - 00:02–00:04 This builds on the previous moment by stating that 'We think you deserve credit for that,' framing the app as a tool for personal recognition and discovery. - 00:05–00:07 The ad encourages viewers to 'Explore the Resy Hit Lists,' introducing the app's curated recommendations. - 00:08–00:10 Finally, the ad ends with 'Right this way', a phrase that invites viewers to follow the app's guidance and discover new restaurants.

# Ad summary This ad showcases the Resy app, a platform for discovering and booking restaurant reservations. The ad emphasizes that Resy helps users find restaurants that even picky people will enjoy and positions Resy as a way to find unique dining experiences. The ad features various restaurant settings, including indoor dining and outdoor patios. It highlights dishes from different cuisines, promoting Resy as a go-to app for making restaurant reservations. # Brand positioning Resy aims to occupy the space of a modern, user-friendly restaurant reservation app. The brand promotes the values of convenience and discovery, particularly for users with specific or discerning tastes. Resy positions itself as a go-to platform for finding unique and satisfying dining experiences, pushing against the norms of settling for average or predictable restaurant choices. The brand leans towards a functional positioning, emphasizing simplicity and effectiveness in helping users find the right restaurant. # Product Resy is a restaurant reservation app designed for users who want to discover and book dining experiences. The app caters to a broad audience of diners, from casual eaters to culinary enthusiasts. It offers features to find restaurants that meet specific preferences, ensuring that even the pickiest eaters are satisfied. The ad showcases the app's ability to help users easily discover and book reservations, highlighting its user-friendly interface. A key USP is the app's capacity to find places that even someone with very particular tastes will enjoy. It implicitly addresses the common frustration of struggling to find a restaurant that everyone in a group likes. # Visual style The ad has a warm and inviting aesthetic, using soft lighting and intimate close-ups to create a sense of connection. The editing style is quick and snappy, with fast cuts between shots. The production quality is high-end, giving off a polished commercial feel. The pacing is upbeat, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a scene inside a warm-lit restaurant, setting the stage for a satisfying dining experience. - 00:00–00:02 The scene is from the perspective of someone at the table who is happy that a picky eater (Jennifer) likes the restaurant. - 00:02–00:04 Building on that narrative, the ad asserts that finding a restaurant that someone with very specific tastes will like is an accomplishment. - 00:04–00:05 The ad then shows various dining scenarios, suggesting that Resy is there to help with making reservations no matter the setting. - 00:05–00:07 To reinforce Resy's product offering, the ad encourages viewers to use the app to discover and book restaurants. - 00:07–00:10 The ad concludes with a call to action to learn more, followed by a shot of a restaurant kitchen in action.

# Ad summary This ad promotes Resy, a restaurant booking management software that helps restaurant owners turn guests into regulars. It features a montage of different restaurant settings and scenes. # Brand positioning Resy is a brand that is presented as a way for restaurant owners to turn guests into regulars and to grow their business. The brand promises to help restaurant owners get credit for their hard work and to help them succeed in the competitive restaurant industry. The values associated with the brand are success, growth, and appreciation. # Product Resy is a restaurant management software that helps restaurant owners improve customer engagement and grow their business. Resy can work in partnership with AMEX. The product is for restaurant owners and managers who want to improve their operations and increase revenue. The ad highlights the value of the product in helping restaurants succeed and thrive. # Visual style The ad has a polished commercial aesthetic with a mix of close-up shots and smooth transitions. The production quality is high-end, with professional lighting and crisp visuals. The pacing is moderate, with cuts timed to the music beats. The overall aesthetic is modern and inviting, aiming to appeal to restaurant owners and managers. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with scenes of restaurant workers preparing tables and serving guests. - 00:02–00:04 00:02–00:04 The ad emphasizes that restaurant owners and workers deserve credit for their hard work. - 00:04–00:07 00:04–00:07 The ad transitions to demonstrate how Resy + Amex can help grow a restaurant's business. - 00:07–00:10 00:07–00:10 The ad concludes with a CTA to book a demo of Resy's services.