How Poppi Advertises on Meta

# Ad summary This ad shows a young woman grabbing a pink Poppi can and a 4-pack of the same flavor, then running to the checkout and buying them. She takes a sip of the product outside of the store. # Brand positioning Poppi is presented as a fun and trendy brand. It is implied that the brand aligns with a young, female demographic that is focused on health and flavor, but isn't taking itself too seriously. The ad implies that the brand disregards category norms by positioning itself as a soda alternative that is both flavorful and healthy. Poppi products are placed alongside sodas on supermarket shelves, further implying the brand is pushing against the health-focused kombucha market and competing instead with mass-market soft drinks. # Product Poppi is a prebiotic soda. The ad shows the Raspberry Rose flavor in a pink can and a pink four-pack. It is implied through visual placement that Poppi is a substitute for traditional soda. The ad doesn't mention any specific product details, but the overall message is that Poppi is a healthy and delicious alternative to traditional soda. The product is shown being purchased at a supermarket, implying it is an easy-to-find product. # Visual style The ad has a scrappy, UGC feel, with quick cuts and handheld camera work. The production quality is low-end. The pacing is fast, with quick cuts timed to the music beats. The ad mimics the style of reality TV shows. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman walking quickly towards the camera, with an overlay of text and upbeat music. - 00:03–00:07 The woman is then shown running through a supermarket. - 00:07–00:11 The woman grabs a four-pack of Poppi from the shelf. - 00:12–00:14 The woman scans the Poppi four-pack at the checkout. - 00:15–00:20 The ad ends with the woman taking a sip of the product outside of the store.

# Ad summary A close-up video of someone preparing a Poppi Raspberry Rose soda. The sounds of tapping the can, cracking it open, and pouring it over ice are featured. # Brand positioning Poppi is presented as a soda alternative that retains the fun and flavor of traditional soda but with a focus on low sugar content and better ingredients. The ad emphasizes the sensory experience of enjoying the drink. The brand aligns with a lifestyle that seeks healthier choices without sacrificing enjoyment or taste. Poppi attempts to push against the norms of traditional sodas, which are often high in sugar and artificial ingredients, by offering a better-for-you option. # Product Poppi Raspberry Rose soda is a low-sugar, sparkling beverage designed as a healthier alternative to traditional soda. The drink comes in a pink aluminum can with raspberry designs and is described as a soda with a modern twist. The ad showcases the product being poured over ice in a clear, textured glass, highlighting its pink color and bubbly texture. The USPs are that it's a soda that's back, but better, and it is low in sugar. This product is for people who enjoy the taste of soda but are health-conscious and seeking lower sugar options. # Visual style The ad has a simple, bright, and clean aesthetic, typical of UGC content. It features close-up shots and static camera angles, focusing on the product and the sounds associated with it. The editing is straightforward with simple cuts between the different actions. The production quality is moderately polished, giving it a relatable yet appealing feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a question asking the audience what their favorite Poppi sound is. - 00:02–00:03 The sound of tapping the can is featured to provide an audible preview. - 00:03–00:06 Next, the sound of cracking open the can of soda is emphasized. - 00:06–00:08 The sound of ice dropping into the glass is featured. - 00:08–00:12 The sound of pouring the soda over the ice is shown to complete the series of ASMR.

# Ad summary This ad shows a woman in her kitchen first making a disgusted face, and then holding up a Poppi soda, drinking it, and then making a happy face. # Brand positioning Poppi is presented as a healthier alternative to traditional soda. The brand positions itself as a drink that can improve your mood and potentially your health, contrasting with the negative image of unhealthy, sugary sodas. The brand does this through an emotional appeal by emphasizing the positive feelings associated with consuming Poppi. The ad conveys the message that Poppi can transform a negative state into a positive one. # Product Poppi is a soda made with prebiotics designed to boost your mood and potentially offer health benefits. The product comes in a can, as shown in the ad. The ad does not go into any details about the ingredients or flavors, but the can shown is a green color with a lime on it, suggesting that it is lime flavored. The ad suggests that Poppi is a drink that will lift your spirits and make you feel better. # Visual style The ad has a casual, UGC feel, with simple editing and natural lighting. The pacing is quick, with cuts timed to the music's beat. The overall style is reminiscent of content found on platforms like TikTok, with a focus on relatable visuals and simple messaging. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman makes a disgusted face. - 00:03–00:08 The woman holds up a Poppi can and then drinks it, implying that the drink improves her mood. - 00:08–00:09 The woman then makes a happy face, indicating that the Poppi drink had a positive effect on her.

# Ad summary A woman stands in front of a countertop with cans of Poppi flavors lined up. She blind taste tests each flavor and tries to guess the flavor of each can. # Brand positioning Poppi presents itself as a modern and fun soda brand, as well as a healthy alternative to traditional sodas. This is conveyed through a bubbly tone, bright and playful visuals, and flavors that include soda flavors and healthy additions such as lemon and rose. # Product Poppi is a soda that offers a healthier alternative to traditional soda brands. Poppi is low-calorie, naturally flavored and contains prebiotics. The ad shows 5 different Poppi flavors: Raspberry Lemon, Lime, Wild Berry, Orange, and Raspberry Rose. # Visual style The ad has a polished but natural feel. The ad is filmed in a kitchen with natural lighting. The presenter is casually dressed and the editing is very consistent with each take. There are transitions throughout, such as a sound and text graphic when she guesses the different flavors. There are no visible camera movements. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let me know in the comments. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter states that she is doing a blind taste test with Poppi. - 00:02–00:12 00:02–00:12 The presenter tastes flavor number one and guesses that it is the strawberry lemonade. She describes the flavor as, "spritzy, summery, with a zest." - 00:13–00:16 00:13–00:16 The presenter drinks flavor number two and says that it would taste good with gin in the summer. The presenter then describes flavor number two as "berry and citrusy." - 00:16–00:21 00:16–00:21 The presenter drinks flavor number three and guesses the flavor to be lime. She says that this flavor is, "citrusy, zesty, and more zesty than the first drink." - 00:22–00:30 00:22–00:30 The presenter tastes flavor number four, and says that it is her favorite flavor so far, describing it as "punchy and fresh with summer fruit vibes". - 00:30–00:39 00:30–00:39 The presenter tastes flavor number five and says that the flavor is, "orangey, citrusy, and zingy, and that you can't go wrong with the flavor". She then guesses the flavor to be Orange. - 00:40–00:55 00:40–00:55 The presenter tastes the final flavor and says, "this one tastes so good. It reminds me of an Eaton Mess. It has a raspberry twang to it but it's lighter than a raspberry. I can imagine myself at a picnic in the park drinking this with my girls." She then guesses the flavor to be Raspberry Rose. - 00:55–00:57 00:55–00:57 The presenter asks viewers to comment if they think she guessed correctly.

# Ad summary A woman restocks her refrigerator with a variety of Poppi soda cans. # Brand positioning Poppi presents itself as a better alternative to traditional soda. The brand is playful and modern, demonstrated through its bright colored cans and retro-inspired fruit design. They push against norms by creating a 'Soda's Back, but Better' beverage that contains low sugar, prebiotics, and is designed to be a healthy soda option. # Product Poppi is a low-sugar soda alternative with prebiotics. The product comes in a brightly-colored aluminum can. The flavors shown are Strawberry Lemon, Orange, Lemon Lime, and Raspberry Rose. The can design features the flavor name, brand name, an image of the fruit, and the phrase "Soda's Back, but Better." # Visual style The ad has a UGC feel with a slightly shaky camera and quick cuts. The production quality is good, with bright lighting and clear shots of the product. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:29 00:00–00:29 A hand with manicured nails restocks a fridge with Poppi cans. First, the user places Strawberry Lemon, Orange, Lemon Lime, and Raspberry Rose cans in a shelf. Then, the user is shown shifting the cans to fit more on the shelf. The video ends on a shot of the fridge filled with cans.

# Ad summary A creator demonstrates how to make a refreshing Poppi beverage, emphasizing the enjoyable sounds and experience of the drink preparation process. # Brand positioning Poppi is presented as a modern, health-conscious alternative to traditional sodas. The brand promotes a lifestyle that values flavor and enjoyment without excessive sugar. It positions itself as 'Soda's Back, but Better,' implying a healthier twist on a classic beverage. # Product Poppi is a low-sugar soda alternative, as indicated by the 'Low Sugar' label on the can. It's designed for consumers seeking a refreshing drink that aligns with healthier choices. The ad features the Strawberry Lemon flavor. The product is depicted being enjoyed during an afternoon break, highlighting its suitability as a daily treat. # Visual style The ad has a bright and clean aesthetic, with a focus on the product. The editing style is smooth, with a casual, UGC feel. The pace is consistent, making it engaging to watch. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A creator introduces Poppi. - 00:02–00:05 The creator highlights the Strawberry Lemon flavor of Poppi and prepares to open the can. - 00:05–00:08 Continuing the preparation, she adds ice to a glass. - 00:08–00:10 The creator pours the Poppi soda into the glass over the ice. - 00:10–00:14 She mixes the drink with a straw and takes a sip. - 00:14–00:17 The creator reacts positively and blows a kiss, signaling enjoyment of the drink.

# Ad summary A creator takes viewers through a typical day of party planning and shares the steps she takes to prepare for a pool party at her new home. She highlights that Poppi soda is what everybody wants and demonstrates how she preps it for her guests. # Brand positioning Poppi is presented as a healthier, better soda option with only 5 grams of sugar and prebiotics. The brand directly positions itself as a soda, rather than a sparkling water or other healthier-adjacent drink. The brand embraces vibrant and playful can designs. It is portrayed as a desirable and preferred beverage that caters to health-conscious consumers. # Product Poppi prebiotic soda is a low-sugar soda that contains only 5 grams of sugar and is infused with prebiotics, promoting gut health. It is an alternative to traditional high-sugar sodas that provides a better-for-you option without compromising on flavor or enjoyment. It comes in various flavors, including Strawberry Lemon, Classic Cola, and Cherry Limeade. Poppi is positioned as a pool-side essential for summer parties and is suitable for all ages, including kids. The ad shows Poppi is designed for consumers who want to indulge in a refreshing soda without the guilt associated with high-sugar content. # Visual style The ad has a UGC feel with bright, natural lighting that shows off the creator's home. The quick cuts and selfie style videos signal a casual tone. The creator and her family members are all seen wearing stylish, yet casual clothing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator introduces her first dinner swim night pool party at her new house, emphasizing that she asked her guests what they wanted, and they all responded that they wanted Poppi. - 00:07–00:10 00:07–00:10 The creator announces her first step is to stock the pool house fridge with Poppi because she already has groceries on the way so she can food prep. - 00:17–00:29 00:17–00:29 The creator walks outside with the three cases of Poppi soda, talking about stocking the pool fridge with Poppi as her first step and calls it a "healthier, better, good for you soda." - 00:30–00:41 00:30–00:41 The creator is inside the pool house stocking the fridge with the Poppi sodas, highlighting their various flavors with only 5 grams of sugar and prebiotics. This shows the ease of incorporating Poppi into her routine and the value it brings to her pool parties. - 00:42–00:48 00:42–00:48 The creator shares that her groceries have been delivered, and she is now going to make food for the party. - 00:49–00:55 00:49–00:55 The creator showcases her husband inflating the pool and an additional inflatable pool for the party, emphasizing the pool party aspect. - 00:56–01:00 00:56–01:00 The creator receives an Instapot delivery as part of the groceries for the party, which she didn't have at the pool house. - 01:01–01:02 01:01–01:02 Two boys are carrying groceries into the new house, acting as the "grocery helpers". - 01:03–01:25 01:03–01:25 The creator is in the kitchen with her husband washing potatoes, saying that they are making baked potatoes with chili, chicken, broccoli, sour cream, and cheese. She emphasizes that she is making what everyone in the family likes. - 01:26–01:33 01:26–01:33 The creator is seen baking the potatoes. - 01:34–01:38 01:34–01:38 The creator shows the pool while a pool vacuum works to clean the pool. - 01:39–01:47 01:39–01:47 The creator does a selfie video with her husband where they kiss and say that it is their first pool party at their new house and is so special. - 01:48–01:49 01:48–01:49 The creator showcases other family members jumping into the pool with floats. - 01:50–02:18 01:50–02:18 The creator prepares the meal. She puts the cooked broccoli and potatoes on the stove. She adds them to bowls on the counter and arranges cheese, sour cream and greek yogurt as toppings, as well as Rico's salsa because it is "so good on top of everything, but especially baked potatoes". - 02:19–02:34 02:19–02:34 As her family is gathered around the kitchen counter, the creator's daughter says a prayer. - 02:35–02:43 02:35–02:43 Kids are running to grab a Poppi from the pool fridge, then happily enjoying it. - 02:44–02:47 02:44–02:47 The creator shows open cans of Poppi by the pool before everyone has a pool-side toast and enjoys the soda. - 02:48–02:49 02:48–02:49 The creator's husband is seen drinking the Poppi soda, saying that there is "nothing like it." - 02:50–02:57 02:50–02:57 The creator shares that her first dinner and swim at the new house is a success, saying that she is "still pinching myself that this is real life".

# Ad summary This ad showcases different flavors of Poppi soda and the "vibes" they match, using user-generated content. Each flavor is paired with a specific aesthetic and activities associated with it, presented within a phone frame. # Brand positioning Poppi is presented as a modern, better-for-you soda brand that focuses on gut health and flavor variety. The brand aims to occupy a space in the consumer's mind as a healthy and stylish alternative to traditional sodas. Poppi aligns with a lifestyle that values both wellness and aesthetic appeal. It pushes against norms of unhealthy sodas by offering low-sugar options with added health benefits. The brand positioning is both functional (gut health, low sugar) and emotional (matching flavors to personal vibes and styles). # Product Poppi is a prebiotic soda designed for anyone looking for a healthier alternative to traditional sodas. It contains low sugar and is formulated to improve gut health. The ad showcases multiple flavors, including Raspberry Rose, Strawberry Lemon, Orange, Lemon Lime, and Wild Berry, each with a distinct visual theme. The soda is portrayed as a lifestyle product that aligns with individual tastes and activities, emphasizing a fun and health-conscious approach. The ad seems to address the purchase barrier of sodas being unhealthy by offering a better-for-you alternative with added prebiotic benefits. # Visual style The ad features a UGC-style aesthetic, giving it a casual and relatable feel. The editing is quick, with static shots and simple transitions to maintain a fast pace. The production quality is a hybrid, blending polished product shots with user-generated content. The visual motif includes framing each scene within a phone screen, emphasizing the digital and social nature of the content. The pacing is moderate, at around 40-50 cuts per minute, which helps keep the ad engaging. The music is timed well with the transitions and visuals, creating a cohesive and dynamic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a question prompting viewers to consider which Poppi flavor matches their vibe. The Raspberry Rose flavor is shown, accompanied by a woman dancing in a pink outfit. The message suggests a connection between the flavor and a lively, energetic persona, intended to intrigue viewers. The tone is playful and engaging, inviting the audience to reflect on their own preferences. The brand is presenting itself as a fun, personality-driven choice. - 00:03–00:07 00:03–00:07 Next, the Strawberry Lemon flavor is highlighted, featuring a woman reading a book and then petting a dog on a bench. This suggests that this flavor matches a relaxed, intellectual, and caring vibe. The shift in scene and activity implies that Poppi has a flavor for every mood. The message continues the narrative of matching flavors to personal vibes, expanding the range of possible associations to incorporate a more laid-back style. - 00:07–00:11 00:07–00:11 The ad switches to the Orange flavor, showing a woman pulling a can out of her orange purse and enjoying it while seated on a bench and checking her phone. This pairing conveys a sophisticated, fashion-conscious persona, suggesting that the flavor is suited for those who enjoy style and staying connected. The continuation of the theme ties the product to diverse personal styles. - 00:11–00:15 00:11–00:15 The Lemon Lime flavor is featured, showing a woman on a phone call by the city, taking the Poppi can out of her green bag. This gives off the vibe of a vibrant, busy woman, suggesting this flavor aligns with someone who is active and outgoing. The visual portrays someone on the go in an urban setting, reinforcing the idea of an active lifestyle choice. - 00:15–00:19 00:15–00:19 Finally, the Wild Berry flavor is presented. A woman takes a sip, poses, and walks off. This flavor gives off the vibe of a fashionable and classy woman. This closes the loop on the ad's premise of matching flavors to diverse lifestyles and personalities. - 00:18–00:19 00:18–00:19 The screen displays "Soda’s back, but better" to suggest Poppi is a healthier option.

# Ad summary This ad for Poppi soda highlights a limited time offer to purchase 2 for $4.50 at Circle K. # Brand positioning Poppi is presented as a modern soda alternative with low sugar content. The brand offers soda without the guilt, using bright, youthful colors to convey fun and a refreshing taste. By highlighting flavors like Strawberry Lemon and Wild Berry, the brand positions itself as a bubbly, better-for-you option that does not sacrifice taste or enjoyment. # Product Poppi is a soda alternative with 5g of sugar that comes in various flavors, including Strawberry Lemon, Raspberry Rose, and Wild Berry. The can's design incorporates a bubbly, colorful aesthetic that is reminiscent of classic soda brands but with a modern twist. Poppi is designed to be a better, healthier alternative to traditional high-sugar sodas. # Visual style The ad utilizes a polished commercial aesthetic with bright, saturated colors. Editing consists of static shots with text overlays. The pacing is consistent at approximately 11 BPM with each cut timed to the music's beat. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND A STORE # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a single can of Poppi Strawberry Lemon soda set against a vibrant pink and yellow background. - 00:02–00:04 Text appears advertising '2 FOR $4.50' followed by 'NOW AVAILABLE AT CIRCLE K,' highlighting the offer and where to find the product. - 00:04–00:07 The frame widens to show three Poppi flavors: Raspberry Rose, Strawberry Lemon, and Wild Berry. - 00:07–00:09 Bubbles float above the cans, enhancing the association with soda. - 00:09–00:10 Text appears saying 'soda’s back, but better' with the phrase accompanied by more cartoon bubbles. - 00:10–00:11 A 'FIND A STORE' button appears below the tagline, prompting viewers to take immediate action and purchase Poppi.

# Ad summary The ad showcases Poppi's prebiotic soda with a Love Island collaboration, highlighting its Punch Pop flavor, low sugar content, and taste, encouraging viewers to purchase it at Target. # Brand positioning Poppi is presented as a fun, health-conscious alternative to traditional soda. The brand aims to occupy a space in the consumer's mind as a better-for-you soda that doesn't compromise on taste, aligning with values of health and enjoyment. Poppi pushes against category norms of high-sugar sodas by offering a low-sugar, prebiotic option. The brand positioning is both functional (prebiotics, low sugar) and emotional (fun, summer). # Product The featured product is Poppi's limited-edition Punch Pop flavor in collaboration with Love Island. It is described as a tropical fruit punch flavored prebiotic soda with only 5 grams of sugar. It is for anyone looking for a healthier soda option that still tastes great. The ad emphasizes its taste, comparing it favorably to regular soda, and highlights its prebiotic benefits and low sugar content. It is presented as a summer-themed beverage. It addresses the purchase barrier of healthy drinks not tasting good by asserting that Poppi tastes as good as or better than regular soda. # Visual style The ad has a polished UGC feel, using bright lighting and a natural setting to convey authenticity. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm that keeps the viewer engaged. The pacing stays consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Make sure you run a target to stock up. # Point of view - [object Object] # Storyline - 00:00–00:03 The influencer starts by introducing a new 'bombshell' entering the villa which is a rerelease of a Poppi flavor with Love Island. - 00:03–00:05 She explains how this flavor is her favorite and it is right on time for the new season of Love Island. This sets the stage for the product's appeal to viewers who are also fans of the show, and establishes the creator as a fan. - 00:05–00:11 The influencer picks up a box of Poppi Punch Pop and describes it as 'summer in a can', emphasizing its tropical fruit punch flavor and highlighting that it has prebiotics and only 5 grams of sugar. This reinforces the product's health benefits and appeal to consumers seeking healthier options. - 00:11–00:14 The influencer claims that Poppi tastes just as good if not better than regular soda. This addresses a potential purchase barrier by reassuring viewers that the healthier option doesn't compromise on taste. - 00:14–00:19 The influencer encourages viewers to run to Target and stock up on the limited-edition Punch Pop flavor before the new season of Love Island starts and before the creator buys it all. This creates a sense of urgency and FOMO, driving immediate purchase behavior.

# Ad summary This ad for Poppi promotes a buy-one-get-one-free offer for Inner Circle Rewards members at Circle K. The ad features brightly colored cans of Poppi in Strawberry Lemon, Wild Berry, and Raspberry Rose flavors. # Brand positioning Poppi is presented as a modern and better alternative to traditional soda. The brand emphasizes its commitment to creating a healthier soda option with low sugar content. The brand's tone is playful and youthful, demonstrated through the bright colors and upbeat music, appealing to consumers seeking a fun, guilt-free refreshment. The brand's tagline, "Soda's Back, but Better", implies that it is pushing against the negative perceptions of traditional sodas. # Product Poppi is a low-sugar soda alternative containing 5g of sugar per can. The ad specifically highlights three flavors: Strawberry Lemon (pink can with yellow circle design), Wild Berry (light blue can with dark blue circle design), and Raspberry Rose (light pink can with red circle design). Each can features a playful design with a circle motif containing fruit-inspired shapes and water droplets to visually signal refreshment. The tagline "Soda's Back, but Better" is displayed on each can. # Visual style The ad uses bright, vibrant colors with a clean, modern aesthetic. The use of simple animations like floating bubbles adds a playful touch without being distracting. The editing is static with no camera movement, which maintains focus on the product and text overlays. The overall production quality is polished, giving it a professional commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND A STORE # Point of view - [object Object] # Storyline - 00:00–00:03 The ad presents a single can of Poppi Strawberry Lemon with water droplets on the can. - 00:01–00:03 The ad continues to show a can of Poppi Strawberry Lemon with the text overlay "BUY 1, GET 1 FREE". - 00:03–00:04 The ad continues to show a can of Poppi Strawberry Lemon with the text overlay "NOW AVAILABLE AT CIRCLE K". - 00:04–00:05 The ad then shows two cans of Poppi: Strawberry Lemon and Wild Berry. - 00:05–00:07 The ad shows all three cans of Poppi: Raspberry Rose, Strawberry Lemon, and Wild Berry. - 00:07–00:08 Bubbles begin to float up behind the three Poppi cans. - 00:08–00:09 The bubbles continue floating up behind the three Poppi cans. - 00:09–00:11 The ad shows all three cans of Poppi with the bubbles and the text overlay "soda's back, but better". - 00:11–00:12 The ad continues with the three cans of Poppi, the bubbles, the "soda's back, but better" text, and the "Find a Store" button.

# Ad summary The Poppi ad showcases a soda alternative with flavors like Strawberry Lemon, Wild Berry, and Raspberry Rose. It emphasizes the reduced sugar content and promotes availability at Circle K stores with a 2 for $5 offer, targeting health-conscious consumers looking for a better soda option. # Brand positioning Poppi is presented as a modern and health-conscious soda brand that aims to redefine the soda category. The brand differentiates itself by offering a better-for-you alternative to traditional sodas. With a focus on reduced sugar content and unique flavor combinations, Poppi positions itself as a refreshing and guilt-free choice for consumers. The brand aligns with a lifestyle that values health and taste, pushing against the norms of high-sugar sodas. # Product Poppi is a soda alternative that contains only 5g of sugar. It comes in various flavors, including Strawberry Lemon, Wild Berry, and Raspberry Rose. Each can features vibrant colors and a playful design. The product is designed to be a healthier option compared to traditional sodas, addressing the purchase barrier of high sugar content. The ad promotes Poppi as 'Soda's Back, but Better,' indicating that it offers the same taste and satisfaction as regular soda but with added health benefits. # Visual style The ad has a bright and colorful aesthetic with a focus on product presentation. The editing is minimal, with static shots and straightforward text overlays. The production quality is polished, with clean graphics and a focus on showcasing the product's visual appeal. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action ENCUENTRA UNA TIENDA # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a static shot of a Strawberry Lemon Poppi can. - 00:01–00:03 The camera remains still while text overlay introduces the offer '2 FOR $5'. - 00:03–00:04 The same text remains on screen as a Wild Berry Poppi can is added to the shot, now showing two cans side-by-side. - 00:04–00:07 The offer text continues to remain on screen as a Raspberry Rose Poppi can joins the frame, now showing three cans in total. - 00:07–00:09 The camera angle remains still as bubbles float upwards. - 00:09–00:12 More text overlay appears stating 'La Soda Regreso Pero Mejor' and a button to 'Encuentra Una Tienda'.

# Ad summary A fun commercial for Poppi Soda listing the price and location available. # Brand positioning Poppi is a modern sparkling beverage that aims to redefine the soda category with a healthier twist. Positioned as a better-for-you alternative to traditional sodas, Poppi is crafted with natural flavors and sparkling water. The brand aligns itself with a fun, playful, and health-conscious lifestyle, appealing to consumers looking for a guilt-free refreshment option. Poppi challenges the norms of traditional soda, often laden with artificial ingredients and excessive sugar, by offering a low-sugar, probiotic-infused alternative. Its brand positioning is both functional, highlighting its health benefits, and emotional, associating the drink with enjoyment and well-being. The brand aims to occupy the space of a delicious and refreshing soda that contributes to gut health. # Product Poppi is a prebiotic soda designed to provide a better-for-you alternative to traditional sodas. The ad specifically showcases three flavors: Strawberry Lemon, Wild Berry, and Raspberry Rose. Each can contains 5g of sugar and is infused with prebiotics to support gut health. The cans are brightly colored and feature playful designs, including illustrations of the fruits that flavor each soda. The product is presented as a refreshing, flavorful beverage that addresses the consumer desire for a healthier soda option. The ad aims to convey that Poppi is worth buying because it allows consumers to enjoy the taste and experience of soda without the guilt associated with high sugar content and artificial ingredients. # Visual style The ad has a polished aesthetic with bright, vibrant colors and simple graphic elements. Editing is static, with static shots and straightforward transitions. The production quality feels like a polished commercial, emphasizing the brand's modern and playful identity. Visual motifs include clean backgrounds, centrally framed product shots, and consistent use of the brand's color palette. The pacing is slow and steady. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action FIND A STORE # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A single can of Poppi Strawberry Lemon flavor is shown on a split gradient pink and yellow background with the price of $2.99 above. - 00:03–00:06 00:03–00:06 Now the text overlay says "NOW AVAILABLE AT CIRCLE K" as the Strawberry Lemon can is accompanied by a Wild Berry and a Raspberry Rose flavor can. - 00:06–00:09 00:06–00:09 A few animated bubbles float across the screen as the camera remains stationary on the 3 cans. - 00:09–00:12 00:09–00:12 Text appears that reads "soda's back, but better" with the call to action "FIND A STORE" below the soda cans.

# Ad summary The ad promotes Poppi soda, highlighting its availability at Circle K with a limited-time offer of 2 for $4.50. The visual presentation emphasizes the vibrant flavors and low sugar content of the soda. # Brand positioning Poppi is presented as a modern and health-conscious soda alternative that caters to individuals looking for a better-for-you beverage option. The brand positions itself as a refreshing and flavorful choice with the added benefit of being low in sugar. By emphasizing 'Soda's Back, but Better', Poppi directly challenges traditional sodas, implying that it offers all the enjoyment without the guilt. The brand seems to be targeting consumers who are health-aware but still crave the taste and experience of soda, aligning with a lifestyle of balanced indulgence. # Product Poppi is a low-sugar soda alternative that is available in multiple flavors, including Strawberry Lemon, Wild Berry, and Raspberry Rose. Each can contains 5g of sugar and is designed to provide a healthier twist on traditional soda. The cans feature a vibrant design with fruit-inspired graphics that reflect the flavors. Poppi aims to address the purchase barrier of health concerns associated with traditional sodas by offering a low-sugar option that does not compromise on taste. It's presented as a refreshing and guilt-free beverage suitable for everyday enjoyment. # Visual style The ad has a bright, clean, and modern aesthetic with vibrant colors and clear, simple graphics. The editing style is static, with no camera movement or transitions, keeping the focus entirely on the product and text overlays. The production quality is polished, giving it a commercial feel that supports the brand's intention to be seen as a high-quality soda alternative. The pacing is slow and consistent, with static shots held for several seconds to allow viewers to read the text and take in the visuals. The overall effect is visually appealing and informative, designed to quickly convey the brand's message and offer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action ENCUENTRA UNA TIENDA # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a can of Strawberry Lemon Poppi, set against a gradient pink and yellow background, immediately establishing the product and its bright, appealing aesthetic. - 00:01–00:02 The price offer '2 FOR $4.50' appears above the can, drawing attention to the promotional deal and encouraging immediate consideration from a customer's point of view. - 00:02–00:03 The text overlay expands to include 'AHORA DISPONIBLE EN CIRCLE K', specifying where the product can be purchased, enhancing convenience and availability, still maintaining a promotional brand view. - 00:03–00:06 The frame widens to include three cans of Poppi, showcasing the variety of flavors available, creating more options for consumers and broadening the appeal. - 00:06–00:08 Bubbles animate around the Poppi cans, adding a playful visual element to reinforce the bubbly and refreshing nature of the drink. - 00:08–00:10 The tagline 'la soda regresó pero mejor' appears, reinforcing the brand's positioning as a better soda option and reiterating its unique value proposition from the brand's perspective. - 00:10–00:11 The ad concludes with a 'ENCUENTRA UNA TIENDA' CTA, guiding viewers to find a store location, driving purchase intent, and providing a final brand message.

# Ad summary string # Brand positioning Poppi is presented as a modern, better-for-you soda alternative that aims to occupy the space of a refreshing, guilt-free beverage. The brand emphasizes health benefits by highlighting its low sugar content (5g) and positioning itself as "Soda's Back, but Better." The visual style, featuring bright colors and playful fruit imagery, aligns with a fun and youthful lifestyle. Poppi challenges traditional soda norms by offering a healthier option without sacrificing flavor, appealing to consumers who seek both enjoyment and well-being. All flavors share the same brand identity, with the main functional difference between products being the flavor profile. # Product Poppi is a low-sugar soda alternative made with real fruit and prebiotics. It comes in various flavors, including Strawberry Lemon, Wild Berry, and Raspberry Rose. Each can contains 5g of sugar and is designed to provide a healthier and more refreshing soda experience. The advertisement emphasizes Poppi as "Soda's Back, but Better," highlighting its unique selling proposition of offering the taste of soda with added health benefits. The product is presented for everyday enjoyment and addresses the purchase barrier of traditional sodas being unhealthy by positioning itself as a guilt-free alternative. # Visual style The ad uses a bright and vibrant aesthetic with flat, graphic elements. The editing is simple with static shots and smooth transitions, giving it a clean and polished commercial feel. The pacing is consistent, with each shot timed to the music beats. The bright color palette creates a playful and energetic tone, emphasizing the fun and refreshing nature of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENCUENTRA UNA TIENDA # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a static shot of a Strawberry Lemon Poppi can against a vibrant pink and yellow gradient background, immediately introducing the product. - 00:01–00:03 The frame transitions to display a "Compra 1 y Llevate 1 GRATIS" (Buy 1 Get 1 FREE) offer, promoting the Inner Circle Rewards program, which adds a layer of value and incentive for purchase. - 00:03–00:04 The ad highlights availability at Circle K stores, broadening the reach of the offer to consumers who frequent this retailer. This reinforces convenience and accessibility for potential buyers. - 00:04–00:09 The visual expands to showcase three different Poppi flavors—Raspberry Rose, Strawberry Lemon, and Wild Berry—reinforcing the variety available to consumers and broadening appeal. - 00:09–00:11 The tagline "la soda regresó pero mejor" (Soda is back, but better) is displayed, reiterating the brand’s core value proposition and positioning against traditional sodas. - 00:10–00:12 The ad ends with a call to action, "Encuentra una tienda" (Find a store), driving viewers to take immediate action and directing them to locations where they can purchase Poppi. This completes the narrative arc from awareness to action.

# Ad summary This ad promotes Poppi Soda as a low sugar alternative to soda that is available in Circle K. # Brand positioning Poppi positions itself as a modern, better-for-you soda brand with a focus on health and taste. It presents itself as a low-sugar alternative to traditional sodas, highlighted by the tagline "Soda's Back, but Better". The brand aims to capture consumers who want to enjoy the experience of drinking soda without the guilt associated with high sugar content. The brand uses a playful, colorful aesthetic, emphasizing fun and approachability. Poppi does not directly call out competitors, the brand is implied as a healthy alternative to classic sodas. # Product Poppi is a low-sugar soda alternative, each can has 5g of sugar. It comes in a variety of fruity flavors including Strawberry Lemon, Wild Berry, and Raspberry Rose, each with a distinct can design featuring colorful fruit imagery. The product is available for purchase at Circle K and implies that it provides the familiar soda experience but with significantly less sugar. # Visual style The ad has a clean and vibrant aesthetic with bright, even lighting. The editing style features static shots with smooth transitions, focusing on showcasing the product and its flavors. The production quality appears polished, giving it a commercial feel, while the use of simple animations adds a touch of playfulness. The pacing is steady and consistent, emphasizing key information such as price and availability. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action ENCUENTRA UNA TIENDA # Point of view - [object Object] # Storyline - 00:00–00:02 A can of Poppi Strawberry Lemon is shown against a pink background that fades to yellow. - 00:02–00:03 The price of $2.99 appears above the can. - 00:03–00:04 The text "AHORA DISPONIBLE EN CIRCLE K" is shown above the can. - 00:04–00:05 A can of Poppi Wild Berry is shown next to the Strawberry Lemon flavor. - 00:05–00:07 A can of Poppi Raspberry Rose is added to the lineup. - 00:07–00:09 Bubbles float above the cans. - 00:09–00:12 The text, "la soda regresó pero mejor" is shown. - 00:09–00:12 The text "ENCUENTRA UNA TIENDA" appears beneath the cans.

# Ad summary This ad promotes Poppi prebiotic soda as a better alternative to traditional soda. It features a deal of 2 for $4.50 at Circle K, highlighting the Strawberry Lemon, Wild Berry, and Raspberry Rose flavors. The ad uses a catchy, upbeat tune and playful animations with text overlays to promote the claim that "soda's back, but better." # Brand positioning Poppi positions itself as a modern, health-conscious soda alternative that brings back the fun of traditional soda without the guilt. The brand emphasizes its commitment to better-for-you ingredients and aims to occupy the space of guilt-free indulgence. Visually, the brand uses bright, poppy colors and playful fruit graphics to convey a youthful, energetic vibe. Poppi challenges the norm of sugary, unhealthy sodas, and it offers a functional and emotional blend by promoting enjoyment and health benefits. # Product Poppi is a prebiotic soda that aims to offer a healthier alternative to traditional sodas. The ad features three flavors: Strawberry Lemon, Wild Berry, and Raspberry Rose. Each can prominently displays that it contains only 5g of sugar. The product is presented as a refreshing and flavorful beverage option. The tagline, "Soda's Back, but Better," underscores the unique selling proposition of enjoying soda without compromising health. The product is visually appealing, with vibrant colors and a sleek can design. The ad targets those looking for a better soda option, highlighting availability at Circle K and an offer of 2 for $4.50 to incentivize purchase. # Visual style The ad has a bright, polished commercial aesthetic with vivid colors and clean graphics. The editing style consists of static shots with smooth transitions, maintaining a consistent pace. The production quality feels high-end, enhancing the brand's appeal. The pacing remains consistent, aligning with the upbeat music to create an energetic feel. The text overlays and product actions are timed to the music, creating a cohesive audio-visual experience. # Benefits - [object Object] # Features - [object Object] # Call to action FIND A STORE # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a vibrant, close-up shot of the Strawberry Lemon Poppi can. - 00:01–00:03 The price offer of 2 for $4.50 appears over the can, creating instant appeal for budget-conscious consumers. This aims to capture immediate attention with a clear value proposition. - 00:03–00:07 It broadens to include two cans (Strawberry Lemon and Wild Berry), then three cans (adding Raspberry Rose), showcasing flavor options available to the viewer and providing variety. - 00:07–00:08 Bubbles animated graphics add a playful, energetic feel, emphasizing the refreshing nature of the soda. - 00:08–00:10 The tagline "Soda's Back, but Better" appears, reinforcing the brand's positioning of being a healthier soda alternative, which speaks to the audience's desire for healthier options. - 00:10–00:12 The ad concludes with a call to action to "FIND A STORE", encouraging immediate engagement and driving the audience to make a purchase.

# Ad summary Poppi soda is advertised with bright and colorful visuals. The ad showcases a deal for 2 sodas for $5, now available at Circle K. # Brand positioning Poppi is presented as a modern and health-conscious soda brand that aims to occupy the space of a better-for-you alternative to traditional sodas. The brand's positioning is functional, focusing on providing a soda experience with less sugar. Its alignment with bright, fun, and playful imagery suggests a brand that values enjoyment and youthful energy. The brand pushes against the norms of traditional sugary sodas by offering a healthier option. # Product Poppi is a soda alternative that contains only 5g of sugar per can. The product is available in multiple flavors, including Strawberry Lemon, Wild Berry, and Raspberry Rose, each featuring vibrant can designs with corresponding fruit illustrations. The product aims to provide the classic soda experience without the high sugar content, addressing the purchase barrier for health-conscious consumers who still crave soda. The ad highlights that Poppi is "Soda's Back, but Better", emphasizing its improved nutritional profile compared to traditional sodas. # Visual style The ad has a polished, commercial aesthetic with vibrant colors and clean graphics. The editing style is static with simple transitions, focusing on showcasing the product and text overlays. The production quality is high-end, with attention to detail in the product shots and graphic elements. The pacing is consistent, with static shots timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND A STORE # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a single can of Strawberry Lemon Poppi soda against a bright pink and yellow gradient background. - 00:01–00:03 Text overlay appears on the screen offering "2 FOR $5". - 00:03–00:04 Additional text appears, stating "NOW AVAILABLE AT CIRCLE K™️". - 00:04–00:06 Two additional cans are added to the screen: Wild Berry and Raspberry Rose. - 00:06–00:08 Bubbles and sparkles appear above the cans. - 00:08–00:10 Text overlay appears, stating "soda's back, but better". - 00:10–00:12 The ad ends with a call to action, directing viewers to "FIND A STORE".

# Ad summary This ad features a content creator advertising Poppi soda as a beverage to drink while cooking dinner. She explains that the soda is a good option because it has great flavor with only 5 grams of sugar and 30 calories, making it a great alternative to traditional soda options. # Brand positioning Poppi soda is presented as a better-for-you, low-calorie soda alternative that is healthy without sacrificing flavor. The brand appeals to customers who want to enjoy soda without high amounts of sugar. The brand is positioning itself as a healthier option that caters to those who love the taste of soda but are looking for something that fits into their healthy lifestyle. # Product Poppi is a low-calorie soda that aims to deliver a classic soda taste without the unhealthy ingredients and high sugar content. The ad emphasizes that the orange flavor Poppi soda contains only 5 grams of sugar and 30 calories, making it a guilt-free choice for soda lovers. The product is clearly for health-conscious consumers who seek a refreshing and flavorful soda option. The ad speaks to the desire for a soda that can be enjoyed without compromising one's health goals, positioning Poppi as a viable alternative to traditional high-sugar sodas. The ad also emphasizes that one does not have to compromise on flavor when making the better choice of Poppi soda. # Visual style The ad has a UGC aesthetic and is filmed in a vertical format. The video has a casual, unpolished feel, similar to a video made for Reels or TikTok. The editing style includes static shots. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces that it is dinner time, and she is going to have a Poppi soda with her meal. - 00:03–00:11 00:03–00:11 The creator briefly loses control of the can, but she catches it. She makes a joke about the incident, and then continues with the ad. - 00:11–00:17 00:11–00:17 The creator explains that she will be having an orange Poppi soda. She says it is her favorite flavor. - 00:17–00:24 00:17–00:24 The creator provides details on the product, including that it only has 5 grams of sugar and 30 calories. - 00:24–00:29 00:24–00:29 The creator explains that she loves Poppi because she does not have to compromise on flavor and can still drink soda. - 00:30–00:38 00:30–00:38 The creator makes the point that a cola with a hotdog or a hamburger is great. She then takes a sip of the soda and emphasizes that it is delicious.

# Ad summary string # Brand positioning Poppi presents itself as a better-for-you soda option with prebiotic benefits. The brand's packaging and overall aesthetic is colorful, playful, and retro-inspired, with the heart logo and palm tree imagery evoking a sense of fun and nostalgia. The brand appears to be taking a direct aim at challenging the category norms in the traditional soda industry by offering a healthier alternative without artificial sweeteners or high sugar content. Poppi aims to occupy a space in the consumer's mind as a guilt-free indulgence, aligning with values of health and well-being without sacrificing taste or enjoyment. # Product Poppi is a prebiotic soda. The product is canned and comes in multiple flavors that are not explicitly mentioned, but are implied through the variety of packaging. The soda contains prebiotics, which can aid in gut health. Poppi sodas are presented as a healthier alternative to traditional sodas. The packaging is white with a heart-shaped logo design featuring a palm tree at the bottom. The can lists the name of the flavor, “Beach Pop Prebiotic Soda”. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on product display. The editing style uses static shots and smooth transitions, creating a straightforward and visually appealing presentation. The production quality is high-end, suggesting a commercial or promotional feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 A hand restocks a refrigerated shelf with Poppi cans, ensuring the product is available for purchase.