How Omaze UK Advertises on Meta

# Ad summary This ad promotes a sweepstakes for a house in Cornwall, near Port Eliot, through Omaze, in partnership with the Eden Project. The top half of the image showcases the modern luxury home and its coastal location, while the bottom half features an older bridge and a scenic waterscape. # Brand positioning Omaze is presented as a platform that offers the chance to win dream homes and support charitable causes through sweepstakes. The partnership with the Eden Project is prominently featured, implying that participation in the sweepstakes also contributes to environmental and community projects. The brand positions itself as a way to achieve aspirational lifestyle goals, like owning a luxury home, while also supporting meaningful causes, appealing to consumers who value both luxury and social responsibility. Omaze goes against the norm of traditional home ownership by offering an alternative pathway to wealth accumulation through a contest. # Product The featured product is a sweepstakes entry for a £3.5 million house in Cornwall, located 15 minutes from Port Eliot. The house is presented as a luxury property with modern architecture, an infinity pool, and situated in a scenic coastal location. The ad addresses the purchase barrier of high property prices by offering a chance to win the house through a sweepstakes, making it accessible to a broader audience. The sweepstakes entry provides an opportunity to own a high-value property without the traditional financial investment. # Visual style The ad features a split-screen design with a high-quality photograph of a modern luxury home and a scenic landscape. The color palette is natural, with blues, greens, and browns dominating the image. The typography is clean and legible, with bold yellow text used to draw attention to key information. The overall aesthetic is polished and aspirational, designed to evoke a sense of luxury and opportunity. # Hooks Headline: WIN THIS £3.5M CORNWALL HOUSE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the opportunity to win a £3.5 million house in Cornwall, presenting an aspirational goal for the audience. This is told from the brand's perspective to capture immediate attention and create initial interest. - Next, the ad emphasizes the house's proximity to Port Eliot, enhancing its appeal by associating it with a desirable location and lifestyle. This detail, also told from the brand's perspective, aims to add tangible value and further incentivize participation. - Finally, the ad provides legal and logistical details such as residency requirements and the closing date of the house offering. This is told from the brand's perspective to provide important information, build trust, and address potential questions.

# Ad summary This image ad announces a contest to win a £3.5 house in Cornwall. The image shows a modern house with a pool, positioned between a waterfront and mature trees. # Brand positioning The brand is not explicitly named in the ad. However, the ad strongly connotes exclusivity and high value due to the luxurious, modern home being offered. It aligns with the values of luxury and aspiration, aiming to occupy a space in the consumer's mind as a provider of life-changing opportunities and high-end living. It pushes against the norm of traditional prize offerings. # Product The product being advertised is an opportunity to win a £3.5 house in Cornwall. The house features modern architecture with large windows, a private pool, and scenic waterfront views. The ad addresses the barrier of high property costs by presenting the chance to acquire a luxury home through a contest. The product is for individuals who aspire to own a high-value, exclusive property and enjoy a luxurious lifestyle. # Visual style The ad uses a mix of realistic photography and graphic overlays. The production quality appears high with a focus on showcasing the luxury home. The visual motif is a straightforward presentation of the prize, framed by eye-catching graphic elements. The image treatment uses background blurring to add depth of field. # Hooks Headline: WIN THIS £3.5 HOUSE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by presenting the offer to win a £3.5 house in Cornwall, immediately capturing attention with the prospect of acquiring a high-value asset. This is conveyed from the brand's perspective, creating excitement and interest in the opportunity. - The visual showcases the modern house with its pool and scenic waterfront views, reinforcing the luxurious nature of the prize and stimulating the viewer's desire. The viewer experiences this from an aspirational point of view, imagining the lifestyle associated with the property. - Finally, the ad includes legal disclaimers, providing essential information and context. This part of the story is told from a legal compliance perspective, ensuring transparency and legitimacy.

# Ad summary This ad for Omaze showcases a modern home with a beautiful ocean view. The ad invites viewers to enter now for a chance to win the house. # Brand positioning Omaze is presented as a company that offers people the chance to win dream homes and support charitable causes. The brand aims to occupy a space in the consumer's mind as an aspirational and philanthropic platform. They are pushing against the norm of traditional homeownership, which often involves mortgages and financial strain. The brand promotes a lifestyle of luxury and giving back. Omaze's positioning is both emotional, by tapping into the desire for a better life and contributing to charity, and functional, by offering a tangible prize. # Product The featured product in this ad is a chance to win a modern house located by the ocean. The house boasts a contemporary design with large windows to maximize the ocean view, multiple bedrooms, a state-of-the-art kitchen, an outdoor dining area, an infinity pool, and a hot tub. The ad focuses on the aspirational aspects of owning a luxury home, emphasizing the design, comfort, and location. The target audience is someone who dreams of living in a high-end home and enjoys a luxurious lifestyle. The ad addresses the purchase barrier of high home costs by offering a chance to win the house for a small entry fee. # Visual style The ad has a polished and luxurious aesthetic with smooth transitions and high production quality. The editing style uses quick cuts to showcase different aspects of the house, maintaining a consistent pace. The visuals are designed to evoke a sense of aspiration and sophistication. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a dynamic split-screen showcasing various parts of a modern house including a living room, kitchen, dining area, and the ocean view. The intention is to immediately capture the viewer's attention by showing the aspirational prize of winning a luxurious house. - 00:05–00:12 00:05–00:12 The ad transitions to other areas of the house, like the bedroom, outdoor dining area, and hot tub, while still showcasing the ocean view. This continues to build on the initial impression of luxury and relaxation associated with the house. - 00:12–00:14 00:12–00:14 The ad ends with a clear call to action, inviting viewers to "ENTER NOW" while the house is shown. The purpose is to prompt immediate action, leveraging the viewer's desire for the lifestyle presented.

# Ad summary This ad promotes Omaze, a fundraising platform that allows individuals to enter for a chance to win a £3,500,000 home in Cornwall, United Kingdom. The fundraiser supports the Eden Project, an organization that helps reconnect every generation to the natural world. # Brand positioning Omaze is presented as a unique fundraising platform that offers life-changing prizes while supporting charitable causes. By entering Omaze's Cornwall House Draw, individuals have the opportunity to win a luxurious home worth over £3.5 million. The brand aligns with values of aspiration, philanthropy, and community support, promoting a lifestyle of luxury while contributing to environmental sustainability. Omaze distinguishes itself by offering tangible, high-value prizes in exchange for charitable donations, creating a win-win scenario for participants and the supported organizations. # Product The product being advertised is entry into the Omaze Cornwall House Draw, which offers participants a chance to win a house valued at £3,500,000. By entering the draw, individuals support the Eden Project, an organization dedicated to reconnecting every generation to the natural world. The house draw aims to provide a luxurious living opportunity while contributing to a charitable cause, appealing to those who aspire to own a high-end property and support environmental initiatives. Entering the draw helps fund a brand new destination for Eden Project, allowing them to continue their work connecting people with nature. # Visual style The ad has a polished, high-end commercial feel, blending luxurious lifestyle visuals with scenes of environmental stewardship. The editing style uses quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high, giving the ad a professional and aspirational tone. The pacing is consistent, with cuts timed to emphasize key moments and maintain viewer engagement. The visual motifs include aspirational property views, glimpses of charitable work, and the presenter's enthusiastic presence. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman standing outside a modern home with a pool, introducing the property. - 00:04–00:10 The woman states the house could be yours if you enter the Cornwall House Draw, which supports the Eden Project. - 00:10–00:18 The ad highlights the Eden Project as an organization connecting generations to the natural world, showing a glimpse of their facilities. - 00:18–00:22 The woman encourages viewers to enter now for a chance to win the house and supports the Eden Project.

# Ad summary The image ad showcases a modern house worth £3.5M that one lucky person could win. The ad splits into four quadrants highlighting features of the home: its value, hot tub, coastal views, and heated pool. # Brand positioning The brand is not explicitly named in the ad, but it is implied to be a company that offers the chance to win luxury homes through sweepstakes or contests. The positioning emphasizes aspirational living and the potential for an individual to attain a high-value property, likely targeting individuals who dream of luxury homes and unique lifestyles. It stands apart from traditional real estate avenues by offering a chance to win rather than purchase, making it accessible to a broader audience. # Product The product being advertised is the chance to win a modern house worth £3.5M. The ad highlights the house's key features, including a hot tub, coastal views, and a heated pool. The house is presented as a luxury item, with modern design and amenities. The visuals showcase the beauty of the property and its surroundings, making it an appealing opportunity for potential entrants. The ad addresses the purchase barrier by positioning it as a contest, with 'No purchase necessary,' making it accessible to anyone who wishes to enter. # Visual style The ad utilizes a split-screen layout to showcase the different elements of the house that can be won. The images are high-quality and professionally shot. The overall look is clean and modern. The color palette is neutral, with the exception of the blue water in the pool. The typography is bold and eye-catching. # Hooks Headline: WIN THIS HOUSE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad draws the viewer in with a high-value item that could be obtained at a low cost, with the text “WORTH £3.5M” being displayed. It is being communicated from the brand's perspective, and is intended to show the magnitude of the prize. - To entice the viewer, the ad lists impressive features of the house, including “HOT TUB”, “COASTAL VIEWS”, and “HEATED POOL”. It is being communicated from the brand's perspective and is intended to show all of the perks of the house. - The call to action, "WIN THIS HOUSE" is displayed across the middle of the ad. This is the brand speaking and is intended to encourage people to enter the contest.

# Ad summary This ad promotes a contest where one lucky entrant will win a £3,500,000 house and support the Eden Project. # Brand positioning Omaze positions itself as a brand that provides entrants with the opportunity to win luxury items, such as houses. By entering Omaze's contests, entrants are supporting the Eden Project, which is doing meaningful work for the planet. Omaze aims to occupy a space in the consumer's mind that values exclusivity and environmentalism. # Product Omaze is an online platform where users can enter contests and sweepstakes to win luxury prizes, such as a £3,500,000 house in the UK. By entering, users are also supporting the Eden Project, which is doing meaningful work for the planet. The ad showcases the grand prize in the contest: a luxury, multi-bedroom house with high-end appliances, furniture, and fixtures, a swimming pool, a hot tub, ocean views, and multiple bathrooms. Each bathroom contains both a shower and a bath. One of the showers also has a heated seat. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The camera moves quickly throughout the ad, and there are many quick cuts that highlight different aspects of the house. The pacing is quick and upbeat, and the ad features soft, natural lighting. The ad has a modern feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video begins with Matty introducing himself and stating that Omaze has invited him to come look at their new Cornwall house. He states, "Let's check it out." This introduces the premise of the ad and invites the viewer to join Matty on a tour of the house. - 00:04–00:16 00:04–00:16 Matty walks into the kitchen and states, "Wow, look at that view! The dream was always an island in the kitchen, but now it's got bigger. Island and this view." Matty marvels at the large kitchen island and the ocean view, conveying his excitement. - 00:10–00:15 00:10–00:15 Matty walks towards the pool and states, "Look at the pool. Nice outdoor shower. Oh, it's warm. Sound of the sea is so relaxing. I could get used to this." This builds on the previous moment by revealing additional features of the house. - 00:16–00:19 00:16–00:19 Matty continues by saying, "Imagine this on a summer's day, blue sky. I'd take it on a rainy day today to be fair." Matty sits on a couch and suggests enjoying the house regardless of the weather. - 00:20–00:24 00:20–00:24 Matty moves to a bathroom and says, "I found the best bathroom in the house. Come and have a look at this bath." He then states, "I don't know what I'd go for, shower or bath?" Matty explores a bathroom that contains both a shower and a bath. - 00:25–00:36 00:25–00:36 Matty enters an office and states, "God, this is some office. This would make working from home a little bit easier, wouldn't it?" Matty moves into an adjacent bedroom and says, "An open wardrobe and another incredible bathroom with an incredible view." He continues into the bathroom and says, "Oh, you've even got a seat on this. It's a heated seat as well. You can have a heated seated shower." - 00:37–00:42 00:37–00:42 Matty continues the tour in another bedroom: "And from there, you go into this immaculate bedroom. An even better view and a short trip to your hot tub." This moment progresses the tour by showing another bedroom and highlighting the direct access to a hot tub. - 00:43–00:49 00:43–00:49 Matty says, "Another bedroom, so bright and vibrant. This house has got so much character. Imagine showering every day in this bedroom with this view." This adds to the previous beat by showcasing the house's interior decor. - 00:49–00:51 00:49–00:51 Matty adds, "But you'll find me here in the kitchen." Matty is shown in the kitchen, adding an egg wash to pastries before placing them in the oven. - 00:51–00:59 00:51–00:59 Matty concludes, "You could win this house worth over £3,500,000 and support the Eden Project, which is doing really meaningful work for the planet." This is the call to action, urging the viewer to enter the contest and support a good cause.

# Ad summary This ad showcases an Omaze contest for a £3.5 million home in Cornwall. A presenter takes viewers on a guided tour of the house, highlighting its luxurious features and stunning location. The ad emphasizes the benefits of owning the home outright without a mortgage and the additional £250,000 in funds included. The ad also promotes the charitable aspect of the contest, noting that entries support the Eden Project. # Brand positioning Omaze positions itself as a provider of life-changing opportunities through sweepstakes that offer luxurious prizes like homes and cars. The brand aligns with values of aspiration, luxury, and social responsibility, as entry also supports charitable causes. Omaze deviates from category norms by combining high-value prizes with a philanthropic mission, offering entrants a chance to win big while contributing to a good cause. The brand's positioning is both functional, by offering tangible prizes, and emotional, by tapping into dreams of luxury and the satisfaction of giving back. # Product The featured product is entry into a sweepstakes for a £3.5 million house in Cornwall, UK, plus £250,000. This luxury home includes all furnishings, a hot tub, four bedrooms, and three bathrooms, with stunning views and a private swimming pool. The presenter highlights that the winner will own the home outright with no mortgage. The unique selling proposition is the combination of a chance to win a high-value property, financial stability, and support a charitable cause (the Eden Project) all through a single entry. The ad addresses the purchase barrier of high housing costs by presenting a chance to win the house rather than needing to buy it outright. # Visual style The ad has a polished, commercial aesthetic with clean shots and smooth transitions, giving it a high-end production feel. The editing rhythm is moderate, with cuts timed to coincide with the presenter's speech, resulting in a conversational pacing. The visual motifs include recurring views of the ocean and the house's luxury amenities. Visuals are timed with voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure you enter the Omaze Cornwall House Draw before it closes at midnight on Sunday the 31st of May. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The presenter is reclining on a lounge chair by the pool and the text overlay implies the winner gets the house without a mortgage. This creates an initial impression of luxury and financial freedom. The presenter is speaking directly to the audience, setting a casual and inviting tone. - 00:01–00:03 00:01–00:03 The presenter sits on a balcony overlooking the water and the text overlay builds on the offering by including £250,000. This reinforces the theme of financial security and abundance. The presenter's tone remains upbeat and friendly, continuing to draw viewers in. - 00:03–00:05 00:03–00:05 The presenter stands in the doorway of a bathroom, and the text overlay highlights the ability to never have to leave. This underscores the comfort and desirability of the property. The camera angle shifts to create a sense of invitation and discovery. - 00:05–00:13 00:05–00:13 The presenter walks through the house interior, and explains how the viewer could win this amazing pad. The tone is enthusiastic and aspirational. This frames the contest as an opportunity to achieve a dream lifestyle. - 00:13–00:22 00:13–00:22 The presenter walks throughout the house, describing the £3.5 million beauty and its luxurious furnishings. The language is descriptive and enthusiastic, emphasizing the home's appeal. The visual style showcases the interior design and high-end amenities. - 00:22–00:29 00:22–00:29 The presenter notes the home has a hot tub, four bedrooms, and three bathrooms. Additionally, the incredible views from the pool are noted. This emphasizes the home's scale and luxury features. The pace quickens, highlighting several key features in rapid succession. - 00:29–00:33 00:29–00:33 The presenter says entering supports the Eden project, which highlights the charitable aspect of entering the contest. This adds a layer of social responsibility to the opportunity. The framing shifts to include views of the surrounding landscape, enhancing the aspirational tone. - 00:33–00:44 00:33–00:44 The presenter asks the viewer to imagine waking up in the home and living the life they've always dreamed of, and tells them to enter the Omaze Cornwall House Draw before it closes. This reinforces the aspirational messaging and drives the CTA. The music swells, adding to the emotional impact. - 00:44–00:45 00:44–00:45 The presenter says “Good luck!” This provides a final, positive send-off and encourages participation.

# Ad summary An image promoting the chance to win a house in Cornwall through a sweepstakes. The image combines an aerial landscape shot with a close-up of the modern house available to win, alongside promotional text. # Brand positioning Omaze is presented as a company that offers the chance to win luxury prizes, such as homes, through sweepstakes. They position themselves as a brand that offers aspirational lifestyles and dreams of owning high-value assets. The brand aligns with values of hope and excitement, contrasting against the norm of traditional homeownership paths by offering an alternative, chance-based approach. The brand positioning is primarily emotional, focusing on the excitement and aspirational lifestyle associated with winning a luxurious home. # Product The product is the opportunity to win a house in Cornwall through a sweepstakes. The house is a modern, luxury home with large windows, a swimming pool, and is surrounded by greenery. The advertised chance addresses the barrier of traditional homeownership by offering an alternative, chance-based entry. The ad suggests that this product is worth trying because it offers the opportunity to own a high-value asset and experience a luxurious lifestyle. # Visual style The ad has a polished, professional quality, combining an aerial landscape shot with a detailed view of the house. The visual motif is a blend of natural scenery and modern architecture, creating an appealing contrast. The image treatment includes color grading to enhance the teal tones of the ocean and the green tones of the foliage. The typography is large and bold for the headline and promotional text, ensuring scannability in the feed. The ad aims to blend native elements by using real-world imagery and platform-friendly text overlays. # Hooks Headline: 30 Minutes from POLPERRO # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The image opens with a wide aerial shot of Polperro, highlighting its scenic beauty and coastal charm. This creates an immediate sense of place and allure, setting the stage for the dream lifestyle being offered. The brand is telling the story from an external perspective, emphasizing the location's appeal. - The ad then zooms in on a modern house, showcasing its architectural design and luxurious amenities, such as a swimming pool. This part of the story emphasizes the lifestyle upgrade that the winner could experience. The brand is showing the audience the reward for participation. - Finally, the text "WIN THIS CORNWALL HOUSE" in a bold, yellow banner conveys the main intention of the ad—to promote the sweepstakes and encourage participation. The brand is directly inviting the viewer to take action and enter for a chance to win.

# Ad summary This ad showcases the features of a modern home in the UK that one lucky person will win. The ad tours various rooms and the property's exterior, emphasizing its design and stunning ocean views. # Brand positioning Omaze is presented as a brand offering the chance to win luxury properties and other high-value prizes through sweepstakes. The brand implies exclusivity and aspiration, aligning with a lifestyle of wealth and sophistication. It pushes against typical category norms by not selling a product directly but rather an opportunity to drastically change one's life through a blend of chance and charitable contribution, positioning itself on the emotional appeal of dreams coming true. The overall brand positioning is emotional, promising not just material wealth but a transformative life experience. # Product The product being advertised is the opportunity to win a modern house in the UK through a sweepstake entry. The house features contemporary design, multiple bedrooms, an open-plan living area, and an infinity pool. The property boasts floor-to-ceiling windows that offer stunning ocean views. The house is intended for anyone who dreams of living in luxury with breathtaking views. The sweepstakes entry addresses the purchase barrier of affording such a property outright, offering an accessible chance to own a dream home. The ad aims to convey that this product (the sweepstake entry) is worth trying because it could result in owning a luxurious home that represents a significant upgrade in lifestyle and comfort. # Visual style The ad features a polished commercial aesthetic with smooth transitions and static shots. The production quality is high-end, giving it a luxurious feel. The pacing is consistent, with slow camera pans that emphasize the space and design of the house. The visual motifs include bright, natural lighting and consistent use of color palettes to highlight the modern design. There are no jump cuts or audio-visual sync elements in the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with an establishing shot of the modern house, highlighting its exterior architecture and infinity pool. The message conveyed is a first glimpse of the grand prize to immediately capture attention. The perspective is from an exterior bystander looking at the house, creating intrigue. The tone is aspirational. - 00:01–00:06 00:01–00:06 The ad transitions to an interior tour, showcasing the living room, bedroom, and bathroom. This gives viewers an intimate look at the house's design. The perspective shifts to an interior viewer moving through the rooms, emphasizing spaciousness and luxury. The tone is inviting and luxurious. - 00:06–00:12 00:06–00:12 The tour continues through other rooms, including additional bedrooms and living spaces, each designed with unique color palettes and stylish decor. The message conveys the breadth and variety of the home's features. The perspective continues from an interior viewer moving through the spaces, experiencing the comfort and style. The tone is sophisticated and detailed. - 00:12–00:17 00:12–00:17 The camera continues moving through the house into the kitchen and dining area, emphasizing the modern appliances and open layout. The message highlights the functionality and appeal for entertaining. The perspective stays interior, giving a sense of fluid movement and seamless design. The tone is contemporary and functional. - 00:17–00:34 00:17–00:34 The ad returns to the bedrooms, providing more detailed views, then moves to a balcony overlooking the ocean. The final shot emphasizes the location and view. The message reinforces the luxury, comfort, and scenic beauty associated with the prize. The perspective concludes with an exterior shot, linking the home with its stunning surroundings. The tone is serene and rewarding. - 00:34–00:36 00:34–00:36 The ad ends with text appearing over the ocean view, providing a clear call to action. This prompts the viewer to take the next step. The perspective is direct, addressing the viewer with a prompt. The tone is actionable and urgent.

# Ad summary A first person perspective sweeps through a modern home, showing off its unique and colorful interior and outdoor pool and landscaping with a view of the ocean. The ad is advertising a house to be won through Omaze and encourages viewers to enter the contest. # Brand positioning Omaze is presented as a sweepstakes company that offers participants the opportunity to win grand prizes, such as luxury homes. The brand is positioned as providing a chance to live in high-end real estate with unique architectural design and stunning views. Omaze aligns with a lifestyle of aspiration and adventure, pushing against the norms of conventional homeownership by offering an unconventional path to luxury living. The brand positioning is primarily emotional, focusing on the excitement and dream-fulfilling aspect of winning such a prize, as well as offering the chance to support charitable causes through donations. # Product The product featured is a modern home with unique architecture and an ocean view. The home features multiple bedrooms with ensuite bathrooms, a modern kitchen, an outdoor pool, and minimalist landscaping. The product is implied to be for anyone who wants a luxurious lifestyle without the work of attaining it, and it is also implied that partaking in this contest will benefit charities, aligning potential homeowners with philanthropic values. # Visual style The ad has a polished aesthetic with a high-end production quality. The editing style consists of quick cuts and smooth transitions as the POV walks through the home. The visuals are timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a view from the edge of a cliff onto the ocean below. - 00:01–00:02 The POV moves to the side of the house, walking along a patio with modern outdoor seating and plants. - 00:02–00:04 The camera moves into the house, showing a bedroom with minimal design and a view of the outdoors. - 00:04–00:08 The camera moves through the house, showing a closet and sitting area with a view of the outdoors. - 00:08–00:13 The camera exits the sitting area and walks through the house showing a dining table, modern kitchen, and sitting area with a view of the outdoors. - 00:13–00:17 The camera moves to a bedroom, then to a bathroom with a large tub. - 00:17–00:23 The camera walks through the house again showing the dining table and kitchen. - 00:23–00:27 The camera enters a hallway that leads to a sitting area with an outdoor pool and modern lounge chairs just outside the door. - 00:27–00:38 The camera moves into another bedroom with ensuite bathroom. - 00:38–00:45 The camera quickly walks through the house again, passing by a sitting area, and finally exits the house through a sliding glass door. - 00:45–00:47 The view pans up to the house, showcasing the modern architecture and outdoor pool as the words "ENTER NOW" appear on screen.

# Ad summary The Omaze ad showcases a luxury house giveaway in Cornwall, presented through a playful, James Bond-villain themed narrative. A male actor portrays a scheming character who believes the unique clifftop home will be the perfect lair for his plans for world domination. Throughout the ad, he walks through the unique architecture and landscapes discussing how the lair suits his style, until another actress appears and claims his plans will end, here, presenting the brand as Double O-maze. The ad ends with the male actor looking shocked and the second actor encouraging the viewer to enter for their chance to win their perfect hideaway by entering the Omaze Cornwall House Draw. # Brand positioning Omaze is a sweepstakes company that offers participants the chance to win grand prizes, such as luxury homes and cars, while supporting charitable causes. Omaze is positioned as a provider of aspirational lifestyle opportunities, offering ordinary people the chance to win extraordinary prizes. Omaze is less transactional and more experiential than traditional fundraising, appealing to a sense of hope and excitement and using an approach that feels modern and engaging. # Product Omaze is offering a sweepstakes where one lucky entrant will win a luxury house located in Cornwall, England. The house is situated on a clifftop, expertly camouflaged into the landscape, making it a secluded and exclusive property. The ad highlights the house's unique features, such as a pool and distinctive architecture, presenting it as an ideal hideaway for someone with sophisticated tastes and a desire for privacy. Participants can enter the Omaze Cornwall House Draw for a chance to win this exceptional home. # Visual style The ad's visual style is polished and cinematic, with a high-end production feel. It combines static shots with smooth transitions, creating a sophisticated and aspirational tone. The pacing is consistent, with cuts timed to coincide with voiceover lines and music beats. Quick cuts are used sparingly to maintain a refined and professional aesthetic. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action You could win your perfect hideaway simply by entering the Omaze Cornwall House Draw today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with an aerial shot of a unique house on a cliffside in Cornwall, England, accompanied by the text "Somewhere in Cornwall." A man sits inside, remarking that with "a hideout like this, no one will be able to stop my plan for world domination", intending to set up a comedic tone of villainy and convey the seclusion and exclusivity of the home. - 00:05–00:09 00:05–00:09 The man laughs maniacally, reinforcing the villainous persona and further emphasizing the ad's comedic approach. - 00:09–00:11 00:09–00:11 An aerial shot of the home is shown along with the text "THE LAIR", the text intends to playfully identify the house as a villain's base, continuing the ad's theme. - 00:14–00:26 00:14–00:26 The man is seen inside the house, admiring its features and claiming it's "set in the perfect clifftop vantage point and expertly camouflaged into the landscape," and boasting that "no one will find me here," before pausing at a bar, making a martini, and joking "shaken, not stirred". This reinforces the theme and conveys the house's location and design qualities, appealing to the audience's imagination. - 00:26–00:32 00:26–00:32 The man is by a pool, as he walks past the water he quips that the water "needs more sharks", as he goes to a circular structure. This continues the lighthearted villain theme, suggesting the luxury and extravagance associated with the house. - 00:33–00:37 00:33–00:37 The man appears from inside the circular structure, remarking that it is, "a perfect place for my lasers," further enhancing the ad's villainous theme. - 00:37–00:43 00:37–00:43 The man is shown inside the house again, stating that it is, "Ideal for watching my plans fall into place," reinforcing the ad's theme of world domination. - 00:43–00:46 00:43–00:46 A woman appears and states, "I'm afraid your plan ends here." This introduces a twist, subverting the villainous theme and setting up a reveal of the brand connection. - 00:46–00:48 00:46–00:48 The man looks shocked, realizing he is part of, "Double O...maze," connecting the ad to the Omaze brand through a play on the James Bond franchise. - 00:53–00:59 00:53–00:59 The woman is shown enjoying the house, and stating, "You could win your perfect hideaway, simply by entering the Omaze Cornwall House Draw today." This directly promotes the Omaze competition and encourages viewers to enter, highlighting the potential reward.

# Ad summary A woman gives a tour of a house that can be won through the Omaze charity raffle. This stunning home has four bedrooms, three bathrooms, a swimming pool, and a hot tub. Plus, it comes with all the furnishings. # Brand positioning Omaze positions itself as a community-driven fundraising platform, offering participants the chance to win high-value prizes—such as luxury homes—while supporting charitable causes. The brand aligns with values of aspiration, philanthropy, and community impact. Omaze distinguishes itself from traditional charity models by making the donation process exciting and rewarding. # Product Omaze is offering a chance to win a Cornwall home worth over £3.5 million, plus £250,000 in cash. The home includes four bedrooms, three bathrooms, a swimming pool, and a hot tub. It comes fully furnished with floor-to-ceiling windows that flood the space with light. # Visual style The ad has a polished and aspirational aesthetic, showcasing luxury and high-end design. The editing rhythm is smooth with static shots and subtle transitions, contributing to a calm and inviting tone. Production quality is high, reflecting a commercial style with clear visuals and professional lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with shots of the stunning Cornwall home and the ocean view. - 00:02–00:10 00:02–00:10 The woman welcomes viewers and provides a tour of the home, highlighting the layout, interiors, and floor-to-ceiling windows. - 00:10–00:17 00:10–00:17 The woman provides the home's details: four bedrooms, three bathrooms, a swimming pool, and a hot tub. - 00:17–00:28 00:17–00:28 She notes that the home comes with all the furnishings, then poses what her life would be like if she lived there, imagining the routine she could enjoy. - 00:28–00:40 00:28–00:40 She reveals that Omaze is giving people a chance to win the Cornwall home worth over £3.5 million, plus £250,000 in cash. - 00:40–00:48 00:40–00:48 She says that by entering, viewers will be supporting The Eden Project, and the Omaze community has raised over £100 million for UK charities. - 00:48–00:55 00:48–00:55 The woman closes with the offer that the Cornwall house draw closes at midnight on the 31st of May and that one person is guaranteed to win the house.

# Ad summary This ad promotes a sweepstakes for a £3.5M house in Cornwall, UK, through Omaze. The ad features a map of the Cornwall area with the locations of Cornwall Airport Newquay and Plymouth highlighted. The ad aims to draw attention to the opportunity to win a house while also supporting charitable causes. # Brand positioning Omaze is presented as a company that offers the chance to win grand prizes, like a £3.5M house, while supporting great causes. The brand positions itself in the sweepstakes and charitable giving space, offering luxury prizes in support of the Eden Project. Omaze aligns with values of aspiration, philanthropy, and the excitement of potentially winning high-value assets. It aims to make a significant impact by combining dream-home aspirations with charitable contributions, giving customers a chance to win while supporting important initiatives. # Product The featured product is a sweepstakes entry for the chance to win a £3.5M house in Cornwall, UK. By participating in the Million Pound House Draw, entrants support great causes, specifically the Eden Project. The sweepstakes addresses the barrier of financial constraints by offering the opportunity to own a luxury property through a low-cost entry. The house is presented as a desirable, high-value asset, creating a strong incentive to enter the draw. The ad uses the dream of owning a luxury home to drive participation and charitable donations. # Visual style The ad employs a clean and modern visual style with bright colors and simple graphics. The production quality appears professional with clear imagery and sharp text. The visual motifs include a map with pinpoint markers and a prominent architectural rendering of the house to be won. The image treatment features enhanced lighting and color grading to make the house look appealing. The overall aesthetic is designed for scannability in-feed. # Hooks Headline: WIN THIS £3.5M HOUSE IN CORNWALL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Enter Now # Point of view - [object Object] - [object Object] # Storyline - The ad grabs attention by announcing the opportunity to win a £3.5M house in Cornwall. This is conveyed from the brand's perspective, setting the stage and drawing the audience in with the enticing prospect of winning a luxury home. - The ad highlights the Omaze Million Pound House Draw, associating it with supporting great causes such as the Eden Project. This is presented from the brand's perspective, emphasizing the philanthropic aspect of participating in the sweepstakes and reinforcing the value proposition of contributing to a good cause. - The ad shows a map of Cornwall with locations such as Cornwall Airport Newquay and Plymouth marked to contextualize where the house is located. This is from a neutral, external source's perspective, offering a geographical reference to potential entrants. - The ad includes a call to action to "Enter Now", urging viewers to participate in the sweepstakes. This is from the brand's perspective, driving immediate engagement and directing the audience toward the desired action.

# Ad summary This ad showcases a modern house located in Cornwall to promote a contest where people can win the house. # Brand positioning Omaze is presented as a company that provides people the opportunity to win high-value prizes like houses and cars. The brand aligns itself with luxury and the realization of aspirational lifestyles, offering a chance to bypass typical barriers to entry for such possessions. It pushes against the norm of financial constraints by positioning its contests as an accessible way to achieve otherwise unattainable dreams. # Product The ad showcases a modern, luxury home located in Cornwall, England. The house features contemporary architecture with large windows that offer panoramic ocean views. It includes multiple bedrooms, designer furniture, a state-of-the-art kitchen, and an outdoor pool and hot tub. The property is surrounded by landscaped gardens and is situated on a cliffside, providing direct access to the beach. The home represents a high-end lifestyle and is presented as a dream residence that someone could win through the Omaze contest. # Visual style The ad has a polished and luxurious aesthetic, employing smooth transitions and static shots to showcase the property. The production quality is high-end, resembling a professionally produced commercial, which enhances the aspirational tone and targets an audience interested in luxury real estate. The pacing is consistent, with slower cuts that allow viewers to appreciate the details of the house and its surroundings. There are no clear audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ENTER NOW # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with an aerial view of the UK, zooming in closer to Cornwall, suggesting a journey to a specific destination. - 00:03–00:06 The view transitions to the exterior of the modern house, nestled on a cliffside overlooking the ocean, establishing the location and prize. - 00:06–00:08 The camera showcases the interior of the house with a view of the ocean, emphasizing the beauty and luxury of the house. - 00:08–00:10 The camera moves to the back of the house showing the pool, hot tub, and outdoor area of the property that has an ocean view. - 00:10–00:13 The camera showcases the interior of the house showing the furniture and interior design of the house. - 00:13–00:15 The view transitions back to an aerial shot of the house and outdoor area to establish the grander of the property. - 00:15–00:17 The camera showcases the exterior of the house from a closer point of view showcasing the dining table set up outside. - 00:17–00:21 The camera transitions back to aerial shots showcasing the location of the property. - 00:21–00:31 The camera showcases different angles of the outdoor area and interior of the house showcasing different features. - 00:31–00:36 The ad ends with text on the screen prompting the viewer to enter the contest now.

# Ad summary This Omaze image ad promotes a chance to win a million-pound house draw. The image depicts a map of Cornwall, England, highlighting key locations and featuring a luxurious house within a yellow pin drop, encouraging viewers to 'Enter Now'. # Brand positioning Omaze is presented as a brand offering the chance to win luxurious prizes, such as million-pound houses, while also supporting charitable causes. The brand positions itself as a socially responsible company that provides unique opportunities to win high-value items, appealing to consumers who desire luxury and want to contribute to charitable initiatives. # Product The product being advertised is a chance to win a million-pound house draw. The draw supports great causes. The house is implied to be located in the Cornwall area of England. The ad presents the opportunity to win as a chance to own a luxury home in a desirable location, appealing to individuals who dream of owning high-end property and supporting charitable causes. # Visual style The ad has a clean, modern visual style with a focus on highlighting the luxurious house and its desirable location. The map illustration is stylized with a muted color palette, while the house image is bright and detailed to draw attention. The overall design is simple and easy to understand, aiming to quickly convey the key message and encourage viewers to enter the draw. # Hooks Headline: omaze MILLION POUND HOUSE DRAW SUPPORTING GREAT CAUSES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Enter Now # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Omaze brand logo, immediately establishing the promoter of this opportunity. The brand is telling the audience that this is a legitimate and well-known organization, building trust from the beginning. - Next, the viewer sees a map of Cornwall, England, with key locations marked such as Cornwall Airport Newquay and Plymouth. The map highlights the desirable location of the potential prize. The map is orienting the viewer to the location of the prize and building excitement. - A yellow pin drop highlights the location of the house, showcasing its modern design and appealing features, such as a pool and scenic views. The house is selling the potential prize directly, enticing viewers with the lifestyle and luxury it represents. - The ad concludes with a call to action, urging viewers to 'Enter Now,' reinforcing the opportunity to win the house. The brand is driving the user to immediate action and trying to convert the view into a customer.

# Ad summary The ad features a modern house with a pool and promotes a contest to win the house. The ad is targeted toward UK residents over 18 years old and encourages them to visit the website to enter the draw. # Brand positioning Omaze is presented as a company that offers life-changing prizes while supporting charitable causes. The brand is positioned as a socially responsible entity that partners with organizations like the Eden Project to support great causes. The company aims to occupy the space in the consumer's mind as a platform that not only offers the chance to win incredible prizes, but also contributes to important social and environmental initiatives. Omaze aligns with the values of philanthropy and aspiration, appealing to individuals who dream of luxury living and want to make a positive impact on the world. # Product The featured product is a million-pound house draw by Omaze, which offers participants the chance to win a luxury house while supporting great causes, specifically the Eden Project. The house draw aims to eliminate the purchase barrier by emphasizing that no purchase is necessary to enter. The advertisement explicitly highlights the closing date of the draw, urging viewers to act before 31/05. The product appeals to individuals who aspire to own a high-value home and are motivated by the opportunity to contribute to charitable causes through their participation. # Visual style The ad utilizes a high-quality, aerial photograph of a modern house to immediately capture attention and convey luxury. The clean lines and crisp lighting enhance the visual appeal, while the bold text overlay and location pin create clear points of focus. The inclusion of the Omaze logo and Eden Project logo reinforce brand identity and social responsibility. # Hooks Headline: WIN THIS HOUSE # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Visit omaze.co.uk # Point of view - [object Object] # Storyline - The ad opens with an aerial shot of a modern house and pool, immediately capturing the viewer's attention with the aspirational image of luxury living. This is from the brand's perspective, showcasing the potential prize and creating an enticing visual hook to draw the viewer in. - The phrase "WIN THIS HOUSE" is superimposed onto the pool, emphasizing the main offer and enticing the viewer to participate. This is from the brand's perspective, clearly stating the primary value proposition of the ad. - The location "Cornwall" is highlighted with a pin icon, providing context to the house's location and adding to the appeal. This is from the brand's perspective, informing the viewer where the property is located and enhancing the desirability of the prize. - The Omaze logo and the phrase "MILLION POUND HOUSE DRAW - SUPPORTING GREAT CAUSES" is shown, associating the draw with a reputable brand and highlighting the charitable aspect. The Eden Project logo further reinforces the cause-driven nature of the initiative. This is from the brand's perspective, building trust and credibility by emphasizing the social impact of participating in the draw. - The fine print at the bottom clarifies eligibility and provides essential information, stating "UK residents and over 18s only. Visit omaze.co.uk. House closes 31/05. No purchase necessary." This is from the brand's perspective, ensuring transparency and providing clear instructions for participation.

# Ad summary This image ad is for Omaze, promoting a chance to win a £3.5M Cornwall house through a house draw. The ad features images of the house and its location, combined with text to draw viewers to the offer. # Brand positioning Omaze is presented as a platform that offers the chance to win grand prizes, such as a luxury house, through sweepstakes or draws. The brand associates itself with high-value, aspirational prizes and charitable causes, as indicated by the Eden Project logo, which implies a partnership or support for environmental initiatives. By offering the opportunity to win a £3.5M house, Omaze positions itself in the market as a provider of life-changing opportunities, appealing to those who dream of luxury living and supporting philanthropic causes. The positioning is largely emotional, tapping into desires for wealth, status, and altruism. # Product The product is a chance to win a £3.5 million house in Cornwall through Omaze. The advertised prize is a luxurious house with a pool, set in a scenic coastal location. The ad emphasizes the house's proximity to Looe, stating it is "15 MIN FROM LOOE," highlighting the convenience and accessibility of its location. The ad addresses the purchase barrier by stating "No purchase necessary," making it clear that entry is possible without buying anything, while emphasizing the exclusivity and high value of the prize to entice participation. # Visual style The ad has a split-screen design, blending aspirational lifestyle imagery with promotional messaging. The top half features a professionally shot image of a modern house with a pool by the sea, emphasizing luxury and a dream lifestyle. The bottom half contrasts with a daytime shot of a coastal town, providing a sense of place and connection to the local area. The overall aesthetic is clean and polished, aiming to capture attention with high-quality visuals and a straightforward presentation of the offer. # Hooks Headline: WIN THIS £3.5M CORNWALL HOUSE # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an aspirational view of the luxury house in Cornwall, presenting the dream of owning such a property. This is told from the brand's perspective, showcasing the grand prize available to potential entrants. - The ad transitions to text highlighting the prize and its value, combined with another idyllic setting. This is the brand clearly stating the key offer of the ad to prospective entrants. - The ad closes with legal disclaimers, from the brand perspective, providing transparency and ensuring compliance, thus assuring the viewer of legitimacy.

# Ad summary This image ad promotes a sweepstakes where UK residents over 18 can win a £3.5M house in Cornwall by visiting omaze.co.uk before the sweepstakes closes on May 31. # Brand positioning Omaze is presented as a sweepstakes company offering the chance to win luxury properties. The brand is associated with high-value real estate and exclusive locations, specifically highlighting its partnership with the Eden Project, implying a commitment to charitable causes. Omaze positions itself as a provider of aspirational prizes while also supporting philanthropic endeavors, making participation feel more meaningful. # Product The featured product is a sweepstakes entry to win a £3.5 million house in Cornwall, England. The house is modern and luxurious, situated in a scenic coastal environment. Visuals showcase the property's architectural design, including large windows, a swimming pool, and a hot tub, emphasizing its high-end features and desirable location. The ad addresses the financial barrier of owning such a property, suggesting that through the sweepstakes, the viewer has a chance to bypass the traditional financial constraints of purchasing a luxury home. # Visual style The ad uses a combination of high-quality real estate photography and clear, bold text to convey its message. The split-screen format provides multiple views of the property, enhancing its appeal. The overall style is polished and aspirational, designed to capture attention and evoke a sense of luxury and opportunity. # Hooks Headline: CORNWALL # Benefits - [object Object] # Call to action Visit omaze.co.uk # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Omaze logo and the name of the sweepstakes, “MILLION POUND HOUSE DRAW”, creating interest through an attention-grabbing contest. This is told from the brand's perspective, establishing the source of the promotional opportunity. - The word "CORNWALL" is displayed prominently, setting the geographical context and enhancing the allure of the prize. This communicates a desirable location from a broad, promotional perspective. - A photograph of the house is shown in the top portion of the image, highlighting its scenic setting and architectural design. This presents the prize from the perspective of an outside observer admiring the property, piquing the viewer's desire to win. - The text "Win This £3.5M House" is displayed, directly stating the offer and emphasizing the value of the prize. This is a clear call to action from the brand, prompting viewers to enter the sweepstakes. - A second photograph displays architectural details of the house. This offers a further view of its features from an aspirational perspective, reinforcing the desirability of the prize. - The terms and conditions are displayed at the bottom of the image, including age and residency requirements, and the deadline for entry. This provides essential information from a legal compliance perspective, ensuring transparency and managing expectations.

# Ad summary Image ad promoting the chance to win a house in Cornwall, including the prize value and details about how far away it is from London. # Brand positioning Omaze is presented as a brand that offers the chance to win valuable prizes, specifically houses, through sweepstakes or drawings. It is positioned as a platform that provides an opportunity to own luxury properties, such as a £3.5M Cornwall house, without the traditional financial burden. The brand aligns with a lifestyle of luxury, aspiration, and community impact, as indicated by its partnership with the Eden Project. It may appeal to individuals seeking an alternative way to achieve homeownership or those interested in supporting charitable causes through participation in such drawings. Omaze seems to push against the norms of traditional real estate acquisition by offering a chance-based entry point into the luxury home market, while aligning with the emotional desire for a dream home. # Product The product being advertised is the opportunity to win a £3.5 million house in Cornwall, offered through a house draw by Omaze. The advertised features of the prize include its luxurious nature, scenic location in Cornwall, and proximity of '4 hours from London.' The product is aimed at individuals seeking to own a high-value property, particularly those who may be drawn to the idea of winning such a prize through a sweepstakes format. A barrier to entry is addressed by stating 'No purchase necessary,' indicating that participation is possible without spending money. The product is marketed as a way to obtain a luxury home and potentially change one's living situation dramatically. # Visual style The ad features a split-screen design, dividing the image into two distinct scenes. The top half showcases a high-quality, professionally shot image of the luxury house in Cornwall, emphasizing its architectural beauty and scenic location. The bottom half presents a well-lit, clear photograph of the Houses of Parliament in London, grounding the house's relative location. The visual motifs include a focus on aspirational lifestyle imagery (luxury home) contrasted with familiar landmark scenery (London). The images are clean and well-lit, lacking filters or heavy image treatment. The typography is bold and straightforward, prioritizing legibility for quick comprehension. The overall style aims for a balance between aspiration and accessibility, presenting a luxurious prize within the context of a recognizable location. # Hooks Headline: WIN THIS £3.5M CORNWALL HOUSE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing a modern house in Cornwall, emphasizing its desirability. The intent is to immediately capture attention with the visual of a luxury property. The audience is experiencing this from the brand's perspective, highlighting the prize to be won. - A badge indicates that this house draw is in partnership with Eden Project. The intention is to communicate trust by associating the brand with a well-known charity. The audience is experiencing this from an external source's perspective (Eden Project), signaling credibility and social responsibility. - Text states "WIN THIS £3.5M CORNWALL HOUSE". The intention is to explicitly state the opportunity to win the featured property and its value. The audience is experiencing this from the brand's perspective, driving the core message of the advertisement. - The ad transitions to show the Houses of Parliament in London, accompanied by text stating "4 HOURS FROM LONDON". The intent is to provide a sense of location, indicating the accessibility of the property from a major city. The audience is experiencing this from the brand's perspective, adding context to the property's location. - Disclaimer text is displayed at the bottom specifying, "UK residents and over 18s only. Visit omaze.co.uk. House closes 31/05. No purchase necessary." The intent is to provide essential legal information and encourage immediate action. The audience is experiencing this from the brand's perspective, concluding the narrative with practical steps to participate.

# Ad summary This ad is promoting a sweepstakes from Omaze where UK residents over the age of 18 can enter to win a £3.5M Cornwall house. The deadline to enter is May 31st, and no purchase is necessary to enter. # Brand positioning Omaze is presented as a company that offers people the chance to win valuable prizes, such as a house in Cornwall, through sweepstakes. The brand aims to occupy a space in the consumer's mind as a provider of life-changing opportunities, aligning with values of hope, aspiration, and the excitement of potentially winning something extraordinary. Omaze differentiates itself by supporting great causes; the featured sweepstakes supports the Eden Project. Omaze's brand positioning is primarily emotional, appealing to the desire for an improved lifestyle and the joy of supporting charitable endeavors. # Product The product being advertised is the chance to win a £3.5M house located in Cornwall through a sweepstakes offered by Omaze. The prize is open to UK residents over 18, with the sweepstakes closing on May 31st. The key selling points highlighted are the high value of the house and the fact that no purchase is necessary to enter, lowering the barrier to participation. The image showcases the modern architecture of the house, its scenic coastal location, and a swimming pool, suggesting a luxurious and desirable lifestyle. The sweepstakes also supports a charitable cause, the Eden Project, adding a philanthropic dimension to the offering. The ad aims to motivate viewers to enter for a chance to win the house and contribute to a good cause. # Visual style The ad has a highly polished, studio-shot quality, with an emphasis on capturing the aspirational lifestyle associated with winning a luxury house. The visual motif revolves around showcasing the modern architecture and scenic location of the property. The image treatment includes color grading that enhances the warm tones of the sunset or sunrise, creating an inviting and idyllic atmosphere. Typography is integrated with large, bold text to immediately grab attention and convey key information. # Hooks Headline: 1 HOUR FROM NEWQUAY AIRPORT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by immediately highlighting the location of the property in relation to the Newquay Airport, framing the home as accessible. This detail comes from the brand and establishes a sense of place for the viewer while promoting its convenience for travel or visitors. - The ad showcases an image of the house itself, presenting a picturesque view of the modern home with the ocean in the background, implying the luxurious potential of the prize. This visual element is presented from the brand's perspective to entice the viewer with the lifestyle associated with winning the house. - The Omaze logo is displayed, along with the name of the sweepstakes and the charity it supports (Eden Project), emphasizing the credibility of the sweepstakes and the positive impact of participating. Omaze is telling its own story to build trust and highlight the charitable aspect of the opportunity. - Finally, the ad shares the important details such as the eligibility requirements, website, and sweepstakes closing date. This information comes from the brand to ensure transparency and encourage immediate action from the viewer.