How Minted Advertises on Meta

# Ad summary This image ad for Minted Wedding Professionals Program highlights its premium stationery and exclusive discounts for clients. # Brand positioning Minted is presented as a provider of premium stationery, specifically focused on the wedding industry. The brand aims to occupy the high-end market by offering exclusive discounts and professional services. The brand focuses on elegance, sophistication, and personalized design, aligning with a lifestyle that values aesthetics and detailed planning for significant events such as weddings. # Product The product being advertised is Minted's wedding stationery, designed for couples planning their wedding. The ad features an invitation card with a white background and light blue stripes, adorned with lemon illustrations, which emphasizes a theme of "Amalfi Cucina Italiana". The stationery aims to address the need for high-quality, personalized wedding invitations with a blend of elegance and thematic relevance, offering premium designs and exclusive discounts to wedding professionals and their clients. # Visual style The ad features a bright, clean, and inviting visual aesthetic. The production quality appears high, with well-lit studio shots emphasizing the premium quality of the stationery. The visual motifs include watercolor illustrations, a pastel color palette, and carefully arranged flatlay elements to create a sophisticated and appealing composition. The typography is elegant and legible, seamlessly integrated with the design. The overall style enhances scannability in the feed and aims to capture attention with its delicate, curated aesthetic. # Hooks Headline: Minted Wedding # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by inviting viewers to "JOIN Minted Wedding PROFESSIONALS PROGRAM," establishing a direct call to action and identifying the target audience. The brand is inviting the viewer to join a program that will offer them premium stationery and exclusive discounts for their clients. - The perspective then shifts to highlighting a sample wedding invitation featuring elegant design elements and thematic relevance. The ad is showing the viewer a sample of the quality of wedding invitations they offer. - The ad concludes by emphasizing the value proposition, "Premium stationery and exclusive discounts for you and your clients," reinforcing the program's benefits. Minted is telling the viewer to sign up for their Wedding Professional program so they can provide their clients with premium invitations and also receive exclusive discounts.

# Ad summary This ad shows a user's living room and highlights art print from Minted. The print is added to the wall above the couch. # Brand positioning Minted is presented as a curated marketplace for unique art prints. The brand aims to occupy a space in the consumer's mind as a source for high-quality, creative, and customizable art pieces that cater to individual tastes and preferences. The visuals and language suggest that Minted aligns with a lifestyle that values artistic expression and home decor. By offering a platform for independent artists, Minted pushes against the norms of mass-produced, generic art found in mainstream retailers, emphasizing individuality and creativity. The brand positioning is emotional and functional by connecting customers with art that resonates with them on a personal level while offering a practical means of enhancing their living spaces. # Product The featured product is a framed art print from Minted. The print features an abstract design of blue, red, and green shapes on a cream background. The user mentions adding the print to their living room, indicating its use as a decorative wall art piece. The overall impression is that the art print is a visually appealing and personalized addition to the home decor. The product is designed to enhance the aesthetic appeal of a living space and allow customers to express their individual style and taste. # Visual style The ad features a real-life, interior shot of a person's home, giving it a UGC feel. The image is well-lit, with natural lighting and a focus on capturing the room's details. The overall aesthetic is cozy and inviting, showcasing the art print in a relatable and realistic setting. The design approach is to integrate the art print seamlessly into the home decor, highlighting its visual appeal and enhancing the room's ambiance. This approach aims to create a sense of authenticity and scannability in the feed. # Hooks Headline: ABSOLUTELY LOVE the @minted print I added to my living room! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a living room, showcasing a @minted art print added to the wall. This is intended to illustrate how the brand's products can enhance a home interior, as seen from the customer's perspective.

# Ad summary This ad shows the details of a baby shower including the decorations, food, and gifts. # Brand positioning There is no brand explicitly mentioned or shown in this ad. The focus is on the baby shower itself. # Product There are no products being advertised in this ad. The ad focuses on showing decorations, gifts, and food that are part of a baby shower celebration. # Visual style The visual style of this ad is bright and airy. The editing style is static shots with smooth transitions. The production quality is polished and the pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman in a white dress puts her hands up to fix her hair and then turns to face the camera. - 00:03–00:04 00:03–00:04 This shot welcomes people to the baby shower for Julia McGuire. - 00:04–00:06 00:04–00:06 This shot shows a table with multiple trays of finger sandwiches, croissants, and muffins. - 00:06–00:09 00:06–00:09 This shot shows a table with white plates, silverware, and flowers set up for a meal. - 00:09–00:11 00:09–00:11 This shot shows a table with champagne glasses and bottles of champagne and orange juice ready to be used for mimosas. - 00:11–00:13 00:11–00:13 This shot shows shelves of wrapped gifts with bows on them.

# Ad summary The image ad is promoting custom printed baby shower invitations and matching game cards from Vintage Goose by Creo Study. The ad shows an example of a baby shower invitation with a gold scalloped frame and a graphic of a goose and gosling. Next to the invitation is a matching game card. # Brand positioning Vintage Goose, by Creo Study, is a brand that specializes in creating customizable stationery and party supplies, particularly for baby showers. The brand appears to value a blend of classic design with a personal touch, offering customers the opportunity to tailor their invitations and game cards to their specific needs. The overall aesthetic suggests the brand positions itself as a provider of high-quality, charming, and personalized items that add a special touch to baby showers, distinguishing it from generic, mass-produced alternatives. # Product The featured products are custom-printed baby shower invitations and matching game cards by Vintage Goose. The baby shower invitation features a white, blue, and gold color scheme with a graphic of a goose and gosling. The invitation is framed with a gold scalloped edge and includes space for the baby shower honorees' names, the date, the time, the location, and RSVP details. The matching game card appears to be the "Guess the Price" game. These products are designed to provide a coordinated and personalized touch to baby shower celebrations, with the invitation serving as a keepsake. # Visual style The ad has a soft, inviting aesthetic with a shallow depth of field. The color scheme of light blues, golds, and whites is gentle, creating a feeling of warmth and sophistication. The focus on the stationery items against the soft, plush toy emphasizes the brand's attention to detail and the sentimental nature of baby shower celebrations. The blurred background and diffused lighting contribute to the ad's soft and welcoming feel, making it appear both high-quality and approachable. # Hooks Headline: A LITTLE GOOSE IS ON THE WAY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases custom printed baby shower invitations and matching game cards, highlighting the company's ability to provide personalized, coordinated stationery for baby showers. The brand tells the story of their product's ability to offer a curated and harmonious aesthetic for the event.

# Ad summary This ad features a woman promoting Minted art pieces for her music room and kids' rooms. She speaks to the difficulty of finding art to fit her colorful aesthetic, and shows off a variety of Minted styles and colors that are "perfect for the feel" she is going for. She also includes a discount code. # Brand positioning Minted positions itself as the place to find art that aligns with one's personal style. The brand defies the idea that art is only for filling space by claiming "the best art doesn't just fill a wall. It reflects your style." By partnering with independent artists, Minted aims to provide pieces that feel playful, graphic, and colorful while still being elevated and cohesive with the rest of the home. # Product Minted is an online platform that partners with independent artists to offer a wide range of art prints. The ad highlights art for all rooms in the house, including kids' rooms. The artwork is described as playful, graphic, and colorful while still being elevated. Minted offers a variety of styles and colors to choose from. The art is not just meant to fill a wall, but to reflect one's personal style. # Visual style The ad has a polished, personal, and casual feel. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid between UGC and polished commercial, which supports the relatable tone and audience. The pacing is steady with consistent cuts. Audio and visual elements sync when the creator is talking about her art preferences, with relevant art pieces shown. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Use code HOUSELARSBUILT for 15% off # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with the creator in a blue music room holding 2 canvases while claiming, "I am in the bedazzling phase of my music room renovation, aka bring on the art." - 00:05–00:10 She then explains how, "I have a pretty colorful aesthetic, so finding art that actually fits my home can be surprisingly hard." - 00:10–00:15 The creator adds, "I'm always looking for pieces that feel playful, graphic, and colorful, but still elevated." - 00:16–00:21 The creator explains, "I found a mix of styles and colors from artists from Minted that are perfect for the feel I'm going for in this room." - 00:24–00:27 Continuing, she says, "And I haven't even started on the art for my boys' room." - 00:27–00:34 The creator notes that, "Their children's art collection feels design forward. It fits the energy of the room without feeling overly kiddish, you know?" - 00:36–00:38 The creator then sits down in front of a large painting in her music room and states, "The best part is mixing it throughout the house so the whole home feels cohesive." - 00:39–00:47 The ad ends with the creator exclaiming, "Because the best art doesn't just fill a wall. It reflects your style. And I've never felt more at home. Use code HOUSELARSBUILT for 15% off."

# Ad summary This ad promotes Minted's silhouette art, featuring a mom and her children showcasing the product in a home setting. The ad highlights the emotional value of capturing memories and offers a discount code for Minted's art, photo gifts, and stationery. # Brand positioning Minted is presented as a brand that creates personalized and sentimental art pieces. The brand aims to occupy a space in the consumer's mind as a provider of unique, customizable home decor that captures special moments. Minted aligns with values of family, memory, and personal expression. The brand defies the norm of mass-produced wall art, instead focusing on individual customer creation. The brand positioning is emotional, appealing to the viewer's sense of nostalgia and connection to loved ones. # Product The featured product is custom silhouette art from Minted. Customers upload a side profile photo of a loved one, and Minted transforms it into a framed silhouette art piece. The art captures a specific moment in time, freezing a child's current stage. The ad shows the simplicity of the process, addressing purchase barriers by demonstrating how easy it is to create. The product is presented as a meaningful way to elevate your space. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is high, supporting the sentimental tone. The pacing is consistent. Cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you're thinking of elevating your space use code SHISHI for 15% off minted # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The scene shows the family hanging pictures on the wall. - 00:01–00:05 00:01–00:05 The mother speaks directly to the camera, sharing that she ordered cute things from Minted for the playroom and asks what the children think is inside the boxes. This is from the mother's POV. - 00:05–00:11 00:05–00:11 The children are asked what they think is inside the box, from the mother's POV. - 00:11–00:16 00:11–00:16 A small girl holds a camera while someone describes how the first step is to take a photo of their side profile. - 00:16–00:19 00:16–00:19 A silhouette picture is displayed while someone describes how the second step is to upload it to Minted. - 00:19–00:27 00:19–00:27 A boy shows off his new silhouette picture from Minted. - 00:27–00:39 00:27–00:39 A girl shows off her new silhouette picture from Minted. The mother also displays the picture. - 00:40–00:55 00:40–00:55 The mother hangs the silhouette pictures while describing how emotional it is to see them captured exactly as they are right now, and how that changes quickly. The scene transitions to a view of the wall of silhouettes in the playroom. - 00:55–01:03 00:55–01:03 A text overlay reads a discount code for Minted.

# Ad summary The ad promotes Minted art pieces and their services through a home decor makeover. The ad features a woman who shares her experience using Minted to decorate her upstairs hallway and bedroom with photo prints and art pieces, emphasizing their personalization, sweetness, beauty, and representation of her and her husband's love for each other. The ad highlights Minted's community of independent artists and encourages viewers to explore their art pieces. # Brand positioning Minted is presented as a go-to destination for art pieces that are meaningful, personalized, and can be tailored to represent individual connections and memories. The brand positions itself as offering sweet and beautiful art that enhances home decor and creates a happy and colorful environment. Minted emphasizes its unique approach to art, highlighting its community of over a thousand independent artists, pushing against the norm of mass-produced or generic art. The brand leans into emotional positioning by focusing on the sentimental value of art, such as representing love and cherished memories. # Product The ad features photo prints and art pieces from Minted. The photo prints are personalized with dates and locations, making them sweet and meaningful mementos. These prints feature a white frame with a red and white striped border. The art pieces above the bed are described as happy and colorful, representing the homeowner and her husband and their love for each other. These pieces feature a geometric shape with pink, green, gray and blue colors, set inside a tan frame. Minted art is presented as a unique way to add personal touches to home decor, with a focus on sentimental and aesthetic value. Minted is highlighted as a great place for art pieces because of its community of over a thousand independent artists. # Visual style The ad has a polished commercial feel, with a clean and bright aesthetic. The editing style features quick cuts between shots, maintaining a consistent pace that aligns with the upbeat tone. The visuals are crisp and well-lit, creating an inviting and aesthetically pleasing atmosphere. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a view of a hallway with black and white photos in red-striped frames hanging on the wall. The narrator introduces that she finally landed on upstairs hallway art after 7 years. - 00:04–00:10 The narrator continues, explaining that the photo prints from Minted with the date and location are so sweet and meaningful, and they look just so pretty all together, highlighting the personalization and aesthetic appeal of the Minted prints. - 00:10–00:15 The ad cuts to a shot of colorful pieces above a bed. The narrator shares that she also ordered some beautiful pieces for above their new bed that are just so happy and colorful. - 00:15–00:18 The narrator continues, explaining that the art pieces are meant to represent her and her husband and their love for each other, emphasizing the sentimental value of the Minted art. - 00:18–00:24 The narrator concludes that she loves Minted for art pieces with their community of over a thousand independent artists, reinforcing Minted's unique offering and community.

# Ad summary A female creator demos and reviews a variety of personalized stationery designs from the brand Minted, emphasizing the different styles available as well as their suitability as gifts. # Brand positioning Minted is presented as a go-to resource for personalized stationery. The brand is positioned as modern and chic with a wide range of designs to suit diverse tastes and gift-giving occasions. The brand embraces customization and the idea that design can reflect individual lifestyles and aesthetics, particularly appealing to those with a taste for travel or urban living. The brand aims to occupy a space in the consumer's mind as a provider of thoughtful, design-centric paper goods. The positioning is both functional, in that it offers personalized stationery, and emotional, in that it connects with the desire to give thoughtful gifts and express personal style. # Product Minted offers a range of personalized stationery, including cards and notes, each featuring unique designs. These products offer options for customization to suit various tastes and are marketed as ideal gifts. The stationery is presented in multiple design themes, including a clean, simple embossed design, travel-themed postcards with a personalized front and back, and a New York City-themed design featuring iconic landmarks. The 'Ciao' design is highlighted for its availability in multiple colorways, ensuring a design for everyone. These products are positioned as easy-to-personalize and bring to life through the Minted platform. Each product is presented as a thoughtful, stylish way to connect and communicate, suitable for personal use or as a gift. # Visual style The ad has a polished UGC feel, with natural lighting and a bright, clean aesthetic. Editing consists of quick cuts to showcase different designs and maintain a fast pace. The production quality is high, giving it a commercial-like appearance despite the UGC format. The pacing is upbeat and consistent, and the cuts sync with the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces Minted's personalized stationery designs, positioning them as the go-to gift of the year. This aims to grab attention and frame Minted as a desirable choice for gifting. The perspective is from the creator, addressing the audience directly with an enthusiastic tone. - 00:04–00:09 00:04–00:09 The creator presents a "cru neck" design, describing it as clean, simple, and chic. The intention is to showcase the brand's modern and elegant aesthetic. The perspective is from the creator, speaking directly to the camera and expressing her personal preference. - 00:09–00:18 00:09–00:18 The creator introduces travel-themed postcards, suggesting they're perfect for travelers to send notes back home, demonstrating a specific use case. The creator's tone is casual and relatable. - 00:18–00:24 00:18–00:24 The creator highlights the 'Ciao' design and its availability in various colorways, emphasizing variety and appealing to different tastes. The tone is enthusiastic and inclusive. - 00:24–00:31 00:24–00:31 The creator introduces a New York City-themed design, suggesting it as the perfect gift for a friend who lives or longs to live in the city. This speaks to a specific demographic and lifestyle, adding a personalized touch to the recommendation. - 00:31–00:35 00:31–00:35 The creator summarizes the main message: you can personalize your own stationery and bring designs to life with Minted. The tone is friendly and encouraging, reinforcing the call to action.

# Ad summary This ad is for venue illustrations, a service that creates custom illustrations based on wedding invitations. The ad shows a wedding invitation. # Brand positioning Venue Illustrations provides custom illustrations of wedding venues based on a client's wedding invitation. The brand's service is positioned as a way to create a unique keepsake or memento of a special event. The brand differentiates itself through its focus on high-quality, personalized artwork that captures the essence of the wedding venue. The brand aligns with a desire for personalized touches and bespoke products. It emphasizes artistry and craftsmanship in a market often dominated by mass-produced or generic wedding-related items. # Product Venue Illustrations offers custom-made illustrations of wedding venues, based on the client's wedding invitation. This bespoke service allows couples to transform their invitations into cherished keepsakes, capturing the essence of their special day. The illustrations are tailored to reflect the unique architecture and ambiance of each venue, providing a personalized and artistic memento. The service is targeted towards couples who appreciate attention to detail and seek to preserve the memory of their wedding in a distinctive way. By focusing on the venue, the product addresses the emotional attachment and significance associated with the wedding location, offering a tangible and artistic way to celebrate and remember the occasion. # Visual style The ad has a clean and elegant aesthetic with soft lighting and warm tones. The focus is on showcasing the wedding invitation with subtle camera movements. The production quality appears polished. The pacing is slow and deliberate, with static shots and smooth transitions. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad shows an invitation to a wedding. - 00:00–00:03 The text "Venue Illustrations" appears on the left side of the screen. - 00:00–00:07 The invitation includes an illustration of the venue at the top, and text with names, date, and venue information.

# Ad summary The video shows a woman working with Minted to design her wedding stationery. She displays mood boards and samples and describes her personal process for making custom wedding invitations. She highlights the ability to add custom design choices like letterpress and a lily-of-the-valley stamp to her designs. # Brand positioning Minted is presented as a high-quality stationary company that enables a high degree of customization for clients seeking high-end and personalized design. The brand is positioned as an elevated solution that helps brides make their 'dream' wedding stationery, with options for custom designs such as letterpress and personalized wax seals. By showing 'behind-the-scenes' creative process and options, Minted suggests itself as going beyond simply fulfilling a functional need but to provide a collaborative experience that ensures stationery aligns with an individual's style and vision. # Product Minted provides an array of wedding stationery and custom design options, with a focus on 'save the date' cards in this ad. The ad shows design options including various color schemes, paper textures, and curated design packages that clients can mix and match. The company offers features such as letterpress and custom wax seals to allow maximum customization and personalization, and emphasizes high-quality materials. A key selling point is the ability to design unique invitations that are a 'true representation' of the couple. By explicitly showcasing the woman's creative journey and design selection, the ad aims to address the potential purchase barrier of design paralysis, offering both curated designs and complete creative freedom. # Visual style The video has a clean and polished aesthetic, with a focus on natural lighting and muted color tones. The editing style is smooth, featuring slow zooms and dissolves between shots. The overall production quality feels hybrid, combining elements of a polished commercial with the intimacy of a personal vlog. The pacing is moderate, with cuts timed to the music but not overly quick, resulting in a calming rhythm that supports the content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with a close-up of a 'save the date' card for 'Paige Lorenzo and Tommy Paul, Summer 2026.' - 00:03–00:09 00:03–00:09 The creator addresses the audience, stating she is working with Minted for her wedding stationery and the first step is the 'save the date'. The tone is personal and enthusiastic, as she introduces the product and conveys the importance of this milestone. - 00:09–00:15 00:09–00:15 The creator emphasizes how fun it has been working with Minted to create her 'dream' wedding 'save the date' and stationery. This is from the creator's POV, building excitement and highlighting the value of Minted as a dream-fulfillment service. - 00:15–00:16 00:15–00:16 She transitions into walking the viewer through her creative process. The perspective shifts to an insider's view of the design steps. - 00:16–00:44 00:16–00:44 She points out beautiful elements, like the letterpress and wax seal with a lily-of-the-valley stamp (her grandmother's favorite flower). She shares sentimental and personal details to evoke emotional connection and highlight Minted's customization options. - 00:44–00:55 00:44–00:55 She showcases the final result, expressing satisfaction and highlighting how helpful it was to see it all pinned up together. This is told from the customer's point of view as she expresses the positive outcome of the creative process. - 00:55–01:00 00:55–01:00 She points at the moodboard and notes that pinning everything up helped her decide the color story for her whole wedding. She implies Minted's customization options extend to the entire event. - 01:00–01:13 01:00–01:13 She states that she ended up going in a more 'classic evergreen' color direction, calling that one of her 'favorites.' She provides an insight into the design options available, suggesting personal preference as a guide to the customer's own design choices. - 01:13–01:18 01:13–01:18 The creator explains that many of these elements inspired her save the date. Her testimonial builds social proof around Minted's ability to spark creativity and facilitate personalized results. - 01:18–01:37 01:18–01:37 The creator states that she was able to make something custom, describing her final product as a true representation of her and Tommy, emphasizing the quality.

# Ad summary The ad displays four scenes from a wedding: the bride and groom kissing, a table setting, a seating chart, and a table number. These scenes suggest a brand focused on wedding planning. # Brand positioning The brand is positioned as a luxury wedding planning service. The ad evokes a feeling of sophistication and elegance, suggesting a high-end experience. The focus on visual elements emphasizes the importance of aesthetics and attention to detail in wedding planning. The brand is positioned for couples seeking a flawless and memorable wedding celebration. # Product The product is wedding planning services, as depicted through various elements that require planning and execution. The ad showcases key aspects of wedding arrangements, including: the wedding ceremony (bride and groom kissing), table settings (menus and placecards), seating arrangements (seating charts), and table numbers, suggesting a comprehensive service that covers every detail of the wedding celebration. The service is implied to cater to couples seeking a sophisticated and flawlessly executed wedding, with attention to detail and visual aesthetics. The ad focuses on the execution of an in-person wedding. # Visual style The ad utilizes a polished, studio-shot aesthetic to emphasize the elegance and sophistication of the wedding planning services offered. A motif of wedding elements, such as the bride and groom, table settings, seating charts, and table numbers, are displayed in each frame. A filter is applied to the entire image. The filter is warm and soft. The typography is clean and classic. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a newly married couple kissing in their wedding attire, conveying a sense of romance and happiness, with the bride holding a bouquet of white roses. This illustrates the celebratory nature of the event being planned, shared from the perspective of the couple. - Next, a close-up shot displays the table setting with a crisp, folded menu and elegant silverware on a glass charger, emphasizing the attention to detail in the table arrangement, shown from the perspective of a wedding planner showcasing their expertise. - The subsequent shot presents an easel displaying a seating chart, providing names of the guests, organized in columns, displayed from the perspective of the event organizer or venue. - Finally, a minimalist table number arrangement with a white table number card, surrounded by elegant glassware and floral arrangements, is displayed, completing the imagery of a perfectly coordinated wedding event, as the wedding planner showcases their talent for the finer details.

# Ad summary An influencer is promoting Minted wedding stationery in a selfie-style image. She holds a selection of invitation designs and shares a discount code. # Brand positioning Minted is presented as a modern and design-forward destination for premium wedding stationery and gifts. The brand leverages user-generated content by partnering with influencers, positioning itself as relevant and trusted. By offering a discount code, Minted emphasizes accessibility and value, reinforcing its appeal to couples planning their weddings. # Product Minted offers a variety of stationery and gifts, specifically focusing on wedding stationery in this ad. The wedding stationery includes invitation designs with customizable options, featuring elegant layouts, ornate borders, and personalized details such as the couple's names. The products are presented in a curated selection, highlighting the brand's emphasis on quality and design. # Visual style The ad adopts a casual, selfie-style aesthetic, resembling organic content shared by influencers on social media. The image is brightly lit, with a shallow depth of field that keeps the focus on the model and the product. The overall feel is approachable and friendly, designed to blend seamlessly into social media feeds while conveying a sense of authenticity. # Hooks Headline: We're in love!!! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The influencer captures a selfie-style image, smiling and holding a variety of Minted wedding stationery to display them to the audience. The influencer's direct and personal promotion emphasizes the brand's partnership approach and credibility. - Minted is mentioned in the top copy, along with the influencer's discount code, to show the value to potential customers. - The displayed Minted stationery showcases the aesthetic of the products available for purchase from Minted.

# Ad summary A woman shares the stationary she used for her baby shower from Minted, and includes a discount code at the end of the video. # Brand positioning Minted is presented as a company that provides stationary for important milestones in their customers' lives, like weddings and baby showers. Minted is shown to cater to individuals seeking tasteful and coordinated event stationary, from invitations to thank you notes. The brand presents itself as a go-to resource for those looking for stylish paper goods for life's significant moments, creating a sense of connection and shared experiences among its customer base. # Product The products featured are a suite of matching stationery designed for a baby shower. The suite includes invitations, advice cards, a welcome sign, and thank you notes. The invitation features a swan with a baby swan and includes the baby shower details. The back of the invitation has the registry information. The advice cards allow guests to share advice for the new parents, to be compiled into a book for the baby. The thank you notes match the suite's aesthetic. # Visual style The ad has a bright and airy aesthetic with a natural feel. The editing consists of mostly static shots with some quick cuts. The production quality appears polished, with a UGC feel that supports the casual and friendly tone. The camera framing is primarily selfie-style with a third-person perspective. The pacing is consistent with about 13 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use WHITE for up to 25% off Minted Stationery, Gifts, and Wedding # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the stationery used for her baby shower and says she wants to show it off. - 00:04–00:11 00:04–00:11 The creator explains that the stationery is all from Minted, which they have used for other important events in their lives. - 00:11–00:17 00:11–00:17 The creator describes the pink and green woodland theme of her baby shower and states that her friend planned it. - 00:19–00:29 00:19–00:29 The creator describes the baby shower invitation, pointing out the swan and the registry information, and that they asked guests to bring their favorite childhood book. - 00:29–00:33 00:29–00:33 The creator shows the welcome sign that was displayed on the table where people left their gifts. - 00:33–00:41 00:33–00:41 The creator shares that the advice cards were her favorite and explains they will compile the cards in a book for the baby. - 00:41–00:50 00:41–00:50 The creator shares some of the advice written on the cards. - 00:51–00:55 00:51–00:55 The creator shares the thank you notes that match the baby shower suite. - 00:55–00:59 00:55–00:59 The creator says she has a discount code for viewers to use.

# Ad summary This ad features a photo of a Minted art print hanging in a user's kitchen. The ad encourages viewers to shop at Minted and provides a discount code. # Brand positioning Minted is an online marketplace for independent artists, offering a wide range of art prints, home decor, stationery, and gifts. Minted positions itself as a source for unique and high-quality designs created by a global community of artists. The brand's appeal is rooted in its commitment to supporting independent creators and providing customers with access to distinctive, curated products that reflect individual style and taste. By showcasing art in a real-life setting, Minted also emphasizes its accessibility and relevance to everyday home decor. # Product The product featured is an art print from Minted. The print is framed in a gold frame and depicts a person whose head is covered in an arrangement of red, pink, and white flowers. The person in the print is wearing a floral jacket and blue gloves. This print is an example of the art prints that Minted offers. The art print is shown hanging on a wall in a kitchen. The ad also mentions "photo gifts", presumably printed with images selected by the customer. # Visual style The ad has a polished, lifestyle aesthetic with a focus on showcasing the product in a real-life setting. The image features soft, natural lighting and a neutral color palette, creating a clean and inviting atmosphere. The visual motifs include a carefully curated kitchen scene with floral arrangements and stylish decor. The typography is clean and legible, integrated seamlessly into the image. The overall style mimics an authentic Instagram post, which enhances scannability and stop power in-feed. # Hooks Headline: ABSOLUTELY LOVE the @minted print i added to my kitchen! # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a user testimonial expressing their love for the Minted print they added to their kitchen, which builds trust and credibility. This is from the customer's POV. - The ad transitions to promoting an offer of 10% off art and 15% off photo gifts with a specific code, aiming to incentivize immediate purchase. This is from the brand's POV.

# Ad summary A creator advertises Minted Weddings. She holds a stack of various stationery from Minted Weddings, showing designs such as wedding invitations and thank you notes. She shares her love for the stationery and gifts and includes a discount code in her caption for 25% off. # Brand positioning Minted Weddings aims to occupy the space in the consumer's mind as a high-quality, artist-sourced, customizable stationery and gifts provider for weddings and other special events. The brand promotes elegance, personalization, and attention to detail, aligning with a lifestyle focused on celebrating love and life milestones. Minted Weddings seemingly pushes against the norm of generic, mass-produced stationery by emphasizing unique designs and collaborations with independent artists. The brand positioning is both functional, providing customizable and high-quality products, and emotional, appealing to customers seeking to create memorable and personalized wedding experiences. # Product Minted Weddings offers customizable stationery and gifts, with a focus on wedding-related items like invitations and thank you notes. The products are designed for couples planning their wedding and seeking elegant, personalized stationery options to reflect their unique style. The ad features various stationery products with floral designs, photo cards with images of couples, and gold foil elements. The designs include intricate borders and elegant fonts, suggesting a high level of customization. A key selling point is the ability to create personalized, high-quality wedding stationery. The ad addresses the cost barrier by offering a 25% discount with a provided code. The overall message emphasizes the beauty and personalization available through Minted Weddings, encouraging viewers to explore their offerings and find the perfect stationery for their special day. # Visual style The ad has a natural, unfiltered, and authentic aesthetic, resembling user-generated content (UGC). The visual motifs include a focus on the product (wedding stationery) and the presence of a relatable influencer. The image treatment is minimal, with no obvious filters or effects, enhancing the raw and personal feel. It feels native to the platform. The typography integration is simple and caption-style. The style enhances scannability in-feed. # Hooks Headline: We're in love!!! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The creator is showing her love for Minted Weddings. She aims to convey her genuine appreciation for the brand and its products to capture the audience's attention and build trust by showing the wedding products. This is from the perspective of the content creator, sharing her personal experience. - The creator includes a discount code for the audience. The intention is to incentivize viewers to purchase Minted Wedding's stationery and gifts by offering a tangible benefit. This is from the perspective of the content creator.

# Ad summary This ad showcases Minted's options for Mother's Day gifts, with the focus on stationery, portraits, and foil prints. These custom and thoughtful gifts are sure to make the day extra special. # Brand positioning Minted is presented as a thoughtful brand where customers can purchase personalized, high-quality stationary, portraits and more. The brand aligns with consumers who seek customized gifts for friends and loved ones, as opposed to settling for generic items. By focusing on customizable keepsakes, Minted positions itself as a brand that prioritizes sentimental value. # Product Minted is a brand focused on providing personalized and custom gifts. Custom stationery sets are presented with a variety of color options, including the "Apertif" design. The brand also includes stationery sets for occasions like events or holidays. Minted provides framing options for photos and custom foil prints, where customers can upload items like notes or recipes to be transferred onto a foil print. The brand also provides options for gift tags, wrapping paper, and bows. # Visual style The ad has a clean and polished aesthetic, with a bright and cheerful feel. The color palette is light and airy. Quick cuts are used throughout the ad to keep the viewer engaged. The production quality is high, with professional-looking graphics and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter introduces the product and the theme for Mother's Day gifts. - 00:05–00:11 The presenter suggests that customized stationery from Minted is a great gift option for Mother's Day, and shows examples of the custom color options. - 00:11–00:15 The presenter introduces the "Southern Charm" stationery set, and notes that it makes a great thank-you note. - 00:15–00:18 The presenter shows examples of non-customized stationery sets to have on hand. - 00:18–00:23 The presenter then highlights the "Pure Magic" set, and suggests that it may be her favorite. - 00:23–00:27 The presenter then shows examples of Minted's old-time portrait options that allow customers to upload their own photo of mom. - 00:27–00:35 The presenter focuses on Minted's custom foil print option and provides examples, such as recipes or notes. - 00:35–00:39 The presenter concludes by showing gift wrapping, gift tags, and bow options. - 00:39–00:43 The presenter encourages the viewer to shop at Minted to make Mother's Day special.

# Ad summary This ad shows a woman who worked with Minted to design save-the-date cards and RSVP cards for her wedding. She speaks directly to the camera and shows the different styles she chose. # Brand positioning Minted is presented as a design company that creates beautiful, elegant stationery for various occasions. The brand positions itself as able to cater to any design vision through their wedding stationary, and they provide a personalized touch through access to a design team. The brand seemingly ignores norms of impersonal, cookie-cutter stationery by providing a more collaborative and high-end approach to custom design. # Product The ad features custom, letterpress “save the date” and RSVP cards for a wedding. The cards are elegant and simple, with a minimalistic design. The “save the date” cards include the names of the couple, Danielle and Brian, a floral design, the phrase “save the date”, the month and year of the wedding “August 2026”, and the location “New York”. The RSVP cards include the phrase “RSVP on or before the second of march,” a request for guests to let the couple know their early intentions on their website, and a note that formal invitations will follow. The product is shown to address the need for personalized and elegant wedding stationery. # Visual style The ad has a clean, simple aesthetic with natural lighting and a focus on the product. The editing is smooth and the pace is moderate. The video has a UGC feel, with the creator speaking directly to the camera in a casual setting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the video as a “save the date reveal” and notes that she worked with Minted. - 00:04–00:12 00:04–00:12 The creator shows the “save the date” card. She states that she worked with a Minted design specialist and wanted the design to be elegant, simple, and letter pressed for a “lux feel”. - 00:12–00:17 00:12–00:17 The creator shows a soft RSVP card, stating that it is for a small wedding. - 00:18–00:24 00:18–00:24 The creator shares that Minted is doing all of her wedding stationary and that their design team can “truly do anything”. - 00:24–00:29 00:24–00:29 The creator says she loves the design and might reuse it for her wedding invites, asking viewers to “stay tuned”.

# Ad summary This ad promotes the Minted Wedding Professionals Program, highlighting the exclusive benefits and discounts available to members for themselves and their clients. The ad features various Minted wedding products like save-the-date cards and invitations, showcasing the brand's high-quality designs and customizable options. # Brand positioning Minted is positioned as a high-quality, design-focused provider of wedding stationery and related products. The brand caters to couples and wedding professionals who value aesthetics and customization. Minted aims to occupy the premium space in the wedding stationery market, offering exclusive benefits and discounts through its Wedding Professionals Program. The brand aligns with a sophisticated, detail-oriented lifestyle, emphasizing the importance of personalized, high-quality wedding materials. Minted's positioning appears functional, providing benefits, discounts, and resources to help wedding professionals better serve their clients. # Product The Minted Wedding Professionals Program is a membership program designed to provide exclusive benefits and discounts to wedding professionals and their clients. The program offers access to various Minted products, including save-the-date cards and wedding invitations. These products are characterized by high-quality design, customizable options, and a range of styles to suit different wedding aesthetics. The program aims to help wedding professionals enhance their service offerings by providing access to premium stationery products at discounted rates. The ad highlights the value of these products and the program to the wedding professional. # Visual style The ad has a polished aesthetic with clean, bright lighting and a focus on detail. The editing style is smooth with slow zooms to highlight product features. The production quality is high, giving the impression of a professional commercial. The visual motif includes close-ups of the product to showcase the quality and design elements. The pacing is moderate, allowing viewers to appreciate the details of the save-the-date card. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a hand placing a Minted save-the-date card on a flat surface. The text overlay promotes the Minted Wedding Professionals Program and the benefits of joining. - 00:02–00:06 The camera zooms in on the save-the-date card, which features a stylish design and a photo of a couple. The message emphasizes the exclusive benefits and discounts available to members and their clients. The audience experiences the brand's perspective and intent to highlight the product. - 00:06–00:09 The ad transitions to a shot of a hand placing the save-the-date card into an envelope, reinforcing the high-quality presentation and attention to detail. This is from the brand's perspective. - 00:09–00:11 The camera zooms in closely on the card, focusing on the scalloped edges of the paper stock used, emphasizing the card's texture and the brand's aesthetic.

# Ad summary This ad features a "Save the Date" card in a light blue color with a scalloped edge and a red frame, showcasing various photos of a couple in formal wear. The card includes the words "Save the Date SHAPES" in stylized fonts along with "Sienna & Chris", the location, and date of the event. # Brand positioning The brand presents itself as a provider of custom-designed, high-quality invitations and announcements. The focus on wedding "Save the Date" cards positions the brand in the luxury event stationery market. The aesthetic suggests a blend of classic elegance and modern design, appealing to customers who value both tradition and personalized style. The brand appears to ignore budget-conscious solutions, focusing on higher-end materials and customization options. # Product The product featured is a custom "Save the Date" card designed for a wedding. The card is light blue with a scalloped edge, framed in red, and includes a photograph of the couple. Text on the card reads "Save the Date SHAPES," along with the names "Sienna & Chris," the location "Atlanta, GA," and the date "10.12.29." The cards are designed to be mailed in a standard-sized kraft envelope. The primary USP is the unique scalloped shape, offering a distinct visual appeal that sets it apart from traditional rectangular cards. The ad addresses the need for couples to announce their wedding date in a stylish and memorable way, highlighting the card's aesthetic and personalized design. # Visual style The ad features a clean, polished aesthetic with bright lighting and soft backgrounds. The editing style includes smooth zooms and static shots, creating a calm and elegant feel. The production quality is high, lending a premium commercial vibe that targets a sophisticated audience. The consistent use of text overlays and focus on the card's details create a visually cohesive presentation. The pacing is slow and deliberate, emphasizing the design and quality of the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a "Save the Date" card being held. - 00:01–00:02 The camera zooms out to show the full card, emphasizing its unique scalloped shape and color scheme. The message is to showcase the overall design of the card. - 00:02–00:06 The scene transitions to various photos of the couple featured on the card, alternating between the design details and the personalized photo. The message is to highlight the card's customizable photo feature. - 00:06–00:09 Hands are shown placing the card into a kraft envelope, preparing it for mailing. This action communicates the practical use and the final step of sending the invitation to guests. - 00:09–00:11 The card is shown in a close-up to emphasize the scalloped shape and details. This shot reinforces the unique design element of the card. - 00:11–00:14 The ad concludes by showcasing the full card design once again, providing a final impression of the product. This reinforces the brand and product identity.

# Ad summary This image ad showcases wedding invitations featuring a cream-colored background and burgundy text. The ad highlights novelty shapes for the invitations, including a martini glass design. A satin ribbon is draped across the background. # Brand positioning This ad presents a brand that specializes in creating bespoke wedding invitations. The brand focuses on offering unique and memorable designs, setting it apart in the market. The emphasis on "Novelty SHAPES" and sophisticated typography suggests a blend of modern creativity and timeless elegance. The brand is positioned for couples seeking distinctive, high-quality stationery that reflects their personal style. The use of premium materials (like satin ribbon) and attention to detail underscore a commitment to luxury and personalized service. # Product The featured product is a set of wedding invitations with a cream-colored background and burgundy-colored text. One of the invitations is cut into a unique martini glass shape, showcasing the brand's novelty designs. The main invitation provides essential event details such as the names of the couple, "Rory & Anthony," the date, "OCT 9 2027," the time, "6 O'CLOCK IN THE EVENING," and the venue, "THE BOWERY HOTEL NEW YORK, NEW YORK." A smaller reply card is also shown. The use of novelty shapes and elegant typography serve to create a sophisticated and memorable first impression for wedding guests. # Visual style The ad employs a polished, studio-shot aesthetic. The visual motifs include a combination of flat lay and close-up shots to highlight the product details. The image treatment features soft, diffused lighting and subtle color grading to create a romantic and elegant mood. The typography is integrated prominently, with a mix of classic serif fonts and a modern script, enhancing the sophisticated feel. This high-design style aims to capture attention in-feed and communicate the premium quality of the product. # Hooks Headline: NEW! Novelty SHAPES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of wedding invitations, highlighting their elegant design and unique shape. This is from the brand's perspective, showcasing its range of novelty invitation styles to capture initial attention. - A close-up view of the main invitation displays specific details such as the couple's names, wedding date, time, and location. The brand presents this information to convey the essential details and functionality of the invitation. - The ad concludes with a statement emphasizing the 'NEW! Novelty SHAPES' available for the invitations. This message, conveyed by the brand, aims to excite potential customers and differentiate the product, reinforcing its unique selling point and encouraging further interest.