How Odd Bunch Advertises on Meta

# Ad summary This ad presents an "in" and "out" list for 2026, encouraging consumers to embrace affordable groceries, trying new recipes, fiber, and supporting local farmers while rejecting the need for frequent grocery trips, ordering takeout after buying groceries, overpriced grapes, and valuing the aesthetics of food over affordability. # Brand positioning The brand is positioned as a proponent of affordable and practical grocery shopping, encouraging consumers to prioritize value and nutritional options over expensive or aesthetically perfect foods. It aligns with values of supporting local farmers and embracing home cooking. The brand pushes against the norm of valuing aesthetically pleasing or overpriced groceries, and is functionally focused on providing affordable options. # Product The ad promotes affordable grocery options that enable customers to try new recipes and prioritize fiber intake. It targets individuals who are tired of frequent grocery trips, ordering takeout after buying groceries, and paying high prices for visually appealing food. The ad addresses the pain point of expensive and impractical grocery shopping, offering a solution that focuses on cost-effectiveness and nutritional value. # Visual style The visual style is simple and minimalistic, resembling a text-based note or list. The production quality appears to be low, similar to a basic document or screenshot. The visual motif is a straightforward list format, with minimal graphic elements. There are no filters or image treatments applied. The typography is basic, and the layout is clean and functional, prioritizing readability. This style contrasts with typical highly designed ads, aiming for a lo-fi, direct approach that increases scannability in-feed. # Hooks Headline: Our 2026 INS and OUTS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a list of 'INS' for 2026, which includes affordable groceries, trying new recipes (and not hating them), FIBRE (emphasizing its importance for adults), and supporting local Canadian farmers. This list promotes a lifestyle that values practicality, health, and community support from the brand's POV. - The ad transitions to a list of 'OUTS' for 2026, featuring driving to the grocery store (again), buying groceries then ordering takeout, $15 bag of grapes (questioning their value), and paying more for food because it looks 'perfect'. The brand uses this section to highlight pain points of expensive and impractical food choices, reinforcing the need for a more affordable and sensible alternative from the brand's POV. - The ad concludes with the message 'Groceries that cost less and do more' accompanied by a green heart emoji. This phrase serves as the brand's final statement, summarizing the value proposition of affordable and beneficial grocery options, reinforcing its commitment to customer satisfaction and value from the brand's POV.

# Ad summary A person unboxes a box of rescued produce and shares a few words on how fresh, waste-saving, and affordable it is. # Brand positioning The brand appears to position itself as an environmentally conscious and affordable option to grocery shopping. By rescuing fresh produce, the brand aims to reduce food waste and offer farm-fresh items at half the price. This approach challenges conventional grocery shopping norms by focusing on sustainability and cost savings, appealing to consumers who are both budget-minded and ecologically aware. The brand conveys values of resourcefulness, freshness, and accessibility. # Product The advertised product is a box of 'rescued' farm-fresh produce, offered at half the typical price. This box includes a variety of fruits and vegetables that, for various reasons, might not meet standard retail expectations but are still perfectly edible and nutritious. The assortment includes items like spinach, blueberries, tomatoes, cantaloupe, and brussel sprouts, among other produce. The product addresses concerns about food waste by utilizing produce that would otherwise be discarded, while also providing an affordable option for consumers. This box of rescued produce is ideal for anyone looking to eat healthily, save money, and support sustainable practices. # Visual style The ad has a UGC feel, with simple shots of the product. The editing is simple, with simple cuts that occur with the underlying audio track. The overall production quality is casual and approachable. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW! # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The video shows a person's hands opening a cardboard box filled with a colorful assortment of fresh produce, and then pulls the produce out of the box to show it. - 00:05–00:08 00:05–00:08: The person sets some of the produce on the countertop, along with potatoes and sweet potatoes. - 00:08–00:09 00:08–00:09: The person continues to unpack the produce from the box.

# Ad summary This ad demonstrates the OddBunch produce delivery service. It shows the variety and amount of produce that comes in a $32 box and invites the viewer to compare the cost to a grocery receipt. # Brand positioning OddBunch is presented as an affordable produce delivery service. The brand clearly positions itself as a cost-saving alternative to traditional grocery shopping by showcasing a large variety of produce available in a $32 box. By implying that the amount of produce included in their subscription box will yield multiple meals, OddBunch is subtly communicating value. The brand is presented in a functional way, focusing on price point and portion sizes, ignoring emotional benefits such as convenience. # Product OddBunch is a produce delivery service that provides fruits and vegetables in a subscription box. In this ad, the brand is advertising a $32 box which is intended to make more meals than the viewer would expect. The product USP is that it allows customers to get more produce for up to 50% less than shopping for the same items at a typical grocery store. The ad addresses the purchase barrier of price and implies that it is more cost-effective than going to the store. # Visual style The ad has a clean and simple aesthetic. The lighting is bright and natural, giving the video a fresh feel. The video is edited with quick cuts that showcase the variety of produce quickly and efficiently. The overall feel is a polished commercial, designed to highlight the product's value. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started at OddBunch.ca # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by showing the contents of a produce box as it is opened. - 00:00–00:03 The perspective is from the brand, who is showing the value of the box by emphasizing that it can make many meals. - 00:00–00:03 The tone is informative and practical. - 00:03–00:06 The ad transitions to a display of various fruits and vegetables being held up from the box, one by one. - 00:03–00:06 This is from the brand's perspective, illustrating how much comes in one order to highlight the value and volume. - 00:03–00:06 The tone is still practical as the brand is asking the viewer to compare it to their own grocery spending. - 00:06–00:09 The ad concludes by showing a large array of produce on a counter from an overhead perspective. - 00:06–00:09 The brand's perspective continues as they call out the 50% savings. - 00:06–00:09 The tone is direct and sales-oriented, providing a call to action and website.

# Ad summary This ad highlights the issue of food waste and promotes Odd Bunch, a service that reroutes farm-fresh produce to your doorstep for up to 50% less. The ad uses visuals of discarded produce and emphasizes cost savings and convenience. # Brand positioning Odd Bunch is presented as a sustainable and cost-effective solution to food waste. The brand positions itself as an alternative to traditional grocery shopping by offering farm-fresh produce that is rerouted and delivered to customers' doorsteps. The brand aims to occupy a space in the consumer's mind as an eco-friendly and budget-friendly choice. Odd Bunch aligns with values of sustainability and affordability, promoting a lifestyle that is both conscious and convenient. The brand pushes against the norm of perfectly shaped produce and high prices found in traditional grocery stores, focusing on functional benefits (cost savings, convenience) rather than purely emotional appeals. # Product Odd Bunch is a service that delivers farm-fresh produce to your doorstep for up to 50% less. It works by rerouting produce that might otherwise go to waste due to cosmetic imperfections or surplus. The service is for anyone looking to save money and reduce food waste. Key features include home delivery, weekly or monthly boxes, and locked-in prices through subscription. The unique selling point is that it offers fresh, high-quality produce at a fraction of the cost. Use occasions are for stocking your fridge and incorporating fresh produce into your daily meals. The ad addresses the purchase barriers of high grocery costs and concerns about food waste, presenting Odd Bunch as a solution to both. # Visual style The ad has a mixed aesthetic, combining documentary-style footage with polished product shots. The editing style includes quick cuts and static shots, with smooth transitions. The production quality varies from UGC feel (woman in kitchen) to commercial-like (warehouse, product displays). The pacing is consistent, around 6 cuts per minute. Visuals are synced to a driving instrumental track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit OddBunch.ca # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of discarded produce, emphasizing the problem of food waste. - 00:02–00:04 Transition to images of Odd Bunch's operations, showing produce being sorted, packed, and loaded onto trucks. - 00:04–00:06 The ad displays a box of Odd Bunch produce being delivered and opened, highlighting the variety and freshness of the contents. - 00:07–00:09 A woman is shown stocking her fridge with Odd Bunch produce, emphasizing the value and quantity received for the price. - 00:10–00:12 The ad ends with a call to action to visit OddBunch.ca, prompting viewers to learn more and sign up.

# Ad summary An advertisement for OddBunch, a rescued produce delivery service, highlighting the price savings and easy access to fresh groceries. # Brand positioning OddBunch is presented as a value-driven and environmentally conscious grocery delivery service. The brand aims to occupy the space of affordable fresh produce by rescuing food that would otherwise be wasted, emphasizing savings and ethical consumption. The ad positions the brand as an alternative to traditional grocery stores, pushing against the norm of high prices while promoting sustainability and convenience. The brand's positioning is both functional, focusing on cost savings, and emotional, appealing to consumers who value sustainability and reducing food waste. Multiple types of produce are shown, but the focus remains on the brand's overall value proposition: providing affordable, rescued produce. # Product OddBunch is a delivery service that provides customers with rescued produce for up to 50% less than grocery store prices. The service delivers fresh fruits and vegetables that may not meet conventional retail standards but are perfectly good to eat. The product is for individuals and families who are looking to save money on groceries while also reducing food waste. Key features include affordable pricing, convenient delivery, and a variety of fresh produce. The ad addresses the purchase barrier of high grocery prices by offering a more economical alternative, emphasizing the value of rescued produce without compromising on quality. The ad encourages viewers to get started at OddBunch.ca. # Visual style The ad has a practical, straightforward aesthetic, blending scenes of a typical grocery store with scenes of the OddBunch operation to highlight the price difference. The editing style is simple with static shots and direct cuts, creating a fast pace. The production quality appears to be a mix of amateur and professionally shot footage. The pacing is quick, with a cut roughly every second, maintaining a sense of urgency and value. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get started at OddBunch.ca # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by highlighting the high prices of produce in grocery stores. - 00:02–00:05 Building on the prior beat, the ad transitions to showcasing rescued produce being delivered for up to 50% less, positioning OddBunch as the solution to high grocery costs. - 00:05–00:07 Concluding the story, the ad displays a variety of fresh produce and ends with a call to action.

# Ad summary An Odd Bunch ad presented by a brand rep who is talking about the problem of the perfect food, and how Odd Bunch is trying to save the food that would normally get thrown out. The ad highlights how a lot of fruits and vegetables are wasted because the grocery stores are looking for perfect-looking foods. # Brand positioning Odd Bunch is presented as a subscription service that aims to solve the issue of food waste. The brand challenges the typical standards of grocery stores that prioritize 'perfect' looking produce, leading to significant waste of perfectly edible fruits and vegetables. Odd Bunch positions itself as a solution by rescuing these rejected items, paying farmers fairly, and offering consumers the opportunity to save up to 50% on groceries. The brand's focus is on sustainability, affordability, and challenging norms of food aesthetics. # Product Odd Bunch is a subscription box service that delivers 'rescued' fruits and vegetables directly to consumers. The company saves fruits and vegetables that have been rejected for cosmetic reasons, like size or color, and sells them to consumers at a discount. The service aims to reduce food waste, support farmers by paying them fairly for all their produce, and offer affordable produce to customers. A key selling point of Odd Bunch is that you can save up to 50% on your grocery bill while also contributing to a more sustainable food system. # Visual style The ad features a UGC style, with a straightforward presentation and minimal editing. The production quality is mid-range, with clear shots and adequate lighting but no high-end effects. The editing is simple, with direct cuts between scenes. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Réservez votre première boîte à OddBunch.ca - Book your first box at OddBunch.ca # Point of view - [object Object] # Storyline - 00:00–00:02 A person holding two cantaloupes, one large and one small, asserts that while size matters in some cases, it doesn’t for Odd Bunch. - 00:02–00:08 The person points to potatoes and indicates that some ‘mini-potatoes’ were too big to be mini potatoes, resulting in 50,000 pounds of potatoes ending up in landfills. - 00:09–00:17 The person picks up two cantaloupes again, of different sizes, and indicates that 30,000 pounds of food that were set to be wasted are also being wasted because some of the cantaloupes were too small. - 00:17–00:24 The person states that the problem is the culture of ‘perfect food’ grocery stores. - 00:24–00:33 The person then indicates that Odd Bunch was created to solve this problem, to save fruits and vegetables that would be rejected otherwise, and to pay the farmers for the food. - 00:33–00:37 The person claims that you can save 50% on your groceries by using Odd Bunch, and suggests that the viewer try their first box from OddBunch.ca.

# Ad summary A woman describes her experience with Odd Bunch, a fresh produce delivery service. She highlights the cost savings, reduction in waste, and enjoyment of trying new foods, ultimately making groceries easier. # Brand positioning Odd Bunch is presented as a convenient and cost-effective fresh produce delivery service that combats food waste. The brand aligns with values of saving money, environmental responsibility, and culinary adventure. It positions itself against the norm of perfectly uniform produce found in traditional grocery stores, offering a subscription box of 'odd' but perfectly good fruits and vegetables, directly addressing consumer concerns about rising grocery costs and food waste. The brand's positioning is both functional (saving money) and emotional (feeling good about reducing waste and discovering new foods). # Product Odd Bunch is a subscription box service that delivers fresh produce directly to the customer's doorstep. The boxes contain 'odd' or imperfect fruits and vegetables that would otherwise be discarded by grocery stores. The service helps customers save 30-50% on groceries while also reducing food waste. The ad highlights the surprise element of each box, encouraging users to try new meals and expand their culinary horizons. Odd Bunch aims to address the pain points of high grocery costs and the guilt associated with food waste, positioning itself as an easy and affordable solution for families who want to eat healthy and sustainably. # Visual style The ad features a clean, bright, and authentic visual style. It appears to be a hybrid between UGC and polished commercial. The editing style includes quick cuts and static shots, maintaining a consistent pacing. The production quality has a UGC feel, supporting the authentic tone. There are no recurring visual motifs. Audio-visual sync is present as cuts and text are timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up today and save tomorrow with Odd Bunch. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with the woman asking if the viewer wants to save 30 to 50% on groceries, immediately grabbing attention with a direct question. This is from the brand's perspective, setting up the value proposition. - 00:03–00:07 00:03–00:07 Transitioning from a shot of flowering purple plants into the food preparation, the ad highlights how groceries are expensive due to inflation, establishing the problem the product solves. This is told from the brand's perspective, emphasizing the financial strain of grocery shopping. - 00:07–00:12 00:07–00:12 The scene shifts to the box being delivered to her front door and the woman and her kids getting the box. Here the woman presents Odd Bunch as the solution, emphasizing convenience and freshness while also highlighting how excited her children are about getting their delivery. - 00:12–00:21 00:12–00:21 The ad shows the family unpacking the Odd Bunch box, emphasizing the variety of fruits and vegetables and the surprising fact that this perfectly good food was almost thrown away. This underscores the value proposition of both cost savings and waste reduction. - 00:21–00:33 00:21–00:33 Transitioning to shots of the unpacked produce, the woman emphasizes the benefits of saving money, reducing waste, and trying new surprises. The ad then highlights how Odd Bunch forces them to try new meals, making groceries easier. - 00:33–00:35 00:33–00:35 The ad concludes with a direct call to action, urging viewers to sign up today and save tomorrow with Odd Bunch. This reinforces the immediate benefit of using the service.

# Ad summary This ad is for OddBunch.ca. The ad questions the viewer as to why they are still paying grocery store prices and follows it up by stating that Odd Bunch delivers rescued produce for up to 50% less. The ad directs the user to get started at OddBunch.ca. # Brand positioning OddBunch.ca is presented as a provider of rescued produce at a discounted rate of up to 50% less than grocery store prices. The brand aims to occupy the space of affordable and sustainable grocery shopping. By focusing on 'rescued' produce, the brand aligns with values of environmental consciousness and waste reduction, potentially appealing to consumers who are both budget-conscious and eco-friendly. The brand pushes against the norm of traditional grocery shopping by offering an alternative source for produce that is both cheaper and helps reduce food waste. The brand positioning seems to balance both functional (affordability) and emotional (sustainability) appeal. # Product OddBunch.ca offers rescued produce delivered to customers for up to 50% less than typical grocery store prices. The product is for consumers who want to save money on groceries and reduce food waste. The service delivers boxes of assorted fruits and vegetables, as suggested by the variety of produce shown in the ad including tomatoes, mushrooms, peppers, mangoes, lemons, lettuce, broccoli, onions, cucumbers, apples, and oranges. A key selling point is the significant cost savings compared to regular grocery stores. The ad addresses the potential purchase barrier of price by highlighting the affordability of rescued produce. # Visual style The ad has a simple, straightforward visual style. It begins with handheld, slightly shaky camera work in a grocery store, giving it a UGC feel, then transitions to more stable shots of a warehouse and the product itself. The editing style uses quick cuts to move between different scenes and types of produce. The production quality is a mix of UGC and commercial, aiming for authenticity while still showcasing the product in an appealing way. The pacing is moderate, with cuts timed to the changes in message and visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started at OddBunch.ca # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot inside a grocery store, focusing on price tags for grapes, oranges, and apples. The message being conveyed is the high cost of produce at regular grocery stores, which is intended to resonate with viewers who are budget-conscious. The perspective is from someone walking through the store, observing the prices, with a slightly shaky camera indicating a casual, on-the-go feel. The tone is questioning, suggesting that there might be a better alternative. - 00:03–00:05 00:03–00:05 The scene shifts to a warehouse setting, showing people moving pallets of produce. Then shifts to receipts covering a table. The message is that Odd Bunch can deliver produce at a lower cost. The perspective is now from Odd Bunch, showcasing their operation and the volume of transactions. The tone is informative and solution-oriented, directly responding to the initial question of grocery store prices. - 00:05–00:08 00:05–00:08 Finally, the ad transitions to close-up shots of fresh produce, reinforcing the quality and variety of the items available through OddBunch.ca, which is displayed on screen. The intent is to encourage viewers to visit the website and explore the offerings. The perspective shifts back to a consumer view, highlighting the appeal of the final product. The tone is inviting and action-oriented, prompting the viewer to take the next step.

# Ad summary Ad for a grocery service offering savings, convenience, and reduced food waste, presented as a simple list. # Brand positioning The grocery service positions itself as the superior option, emphasizing convenience, savings, and waste reduction. It aims to occupy the space of an innovative, customer-centric grocery solution. The brand aligns with values of efficiency, sustainability, and stress-free shopping, and pushes against the norms of traditional grocery shopping by offering a delivery service that eliminates trips to the store. The brand positioning is both functional (savings, convenience) and emotional (reducing stress and fatigue). # Product The ad promotes a grocery delivery service that aims to save customers up to 50% on produce. The service delivers groceries every week, eliminating the need to visit the veggie aisle. The service aims to reduce "what do I buy this week" fatigue and fights food waste. The service is worth trying because it offers a hassle-free grocery shopping experience with potential cost savings, while also addressing the problem of food waste. # Visual style The ad has a minimalist, platform-native style resembling a note on a smartphone. The production quality is simple and clean, resembling a screenshot from a notes app. The visual motif is a simple list with checkmarks. The overall style mimics the look and feel of a native notes app on a smartphone. # Hooks Headline: the BEST grocery option # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Start saving today # Point of view - [object Object] # Storyline - The brand declares itself "the BEST grocery option" in large, bold font to immediately capture attention and position itself as a top choice for grocery shopping. - The brand lists key benefits using checkmarks: saves up to 50% on produce, no more trips to the veggie aisle, delivered to you every week, no "what do I buy this week" fatigue, and fights food waste. This provides a clear and concise overview of the service's advantages. - The brand ends with a gentle call to action, "Start saving today" followed by a green heart emoji, inviting viewers to start using the service and reinforcing the message of savings and environmental consciousness.

# Ad summary An ad for Odd Bunch, showing a box of fresh produce being opened. The company is selling fresh produce that would be discarded by stores at half price. # Brand positioning Odd Bunch positions itself as an alternative to traditional grocery stores, offering fresh produce at a reduced price by sourcing items that would otherwise be discarded. The brand promotes values of sustainability and affordability, appealing to consumers who are environmentally conscious and looking for cost-effective options. The brand does not shy away from the food waste issue, presenting itself as a solution. # Product Odd Bunch sells boxes of fresh produce that would otherwise be discarded by stores. The product is targeted towards people who are looking for affordable, fresh produce and want to reduce food waste. The advertised USP is that the produce is delivered to you at half price. The produce is fresh, colorful, and includes a variety of fruits and vegetables such as peppers, limes, grapes, lettuce, nectarines, oranges, celery, cucumber, broccoli, garlic, lemons, sweet potatoes, and green onions. # Visual style The ad has a bright and colorful aesthetic, emphasizing the freshness of the produce. The editing style is quick cuts, with each shot focusing on a different type of produce being placed on display. The overall feel is polished UGC, with an emphasis on showing the product in an appealing way. The pacing is upbeat and consistent, keeping the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get your first Odd Bunch box today! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad shows a box of fresh produce. - 00:00–00:02 The text overlay states, "This fresh produce was discarded by the stores," introducing the problem of food waste. - 00:02–00:05 The box of produce is opened, with someone placing the individual fruits and vegetables on display. - 00:02–00:05 Text overlay states, "So we decided to deliver it to you at half price," presenting the brand as the solution. - 00:05–00:08 The individual fruits and vegetables are placed on a table and displayed. - 00:05–00:08 The text overlay states, "Get your first Odd Bunch box today!" including a call to action.

# Ad summary This ad demonstrates how Odd Bunch can help reduce food waste. Five vegetables are lined up in a row to signify a passing of time from 2022 to 2026. The text notes that families experiencing food insecurity can spend up to 40% of their income on food, but that boxes of products starting at $20 make a difference. # Brand positioning Odd Bunch is a company focused on providing boxes of produce to its customers. The brand presents itself as a company that is affordable and conscious of food insecurity, noting that boxes of produce from the brand can make a difference in people's lives. The brand aims to occupy a space in the consumer's mind as a company that cares. # Product Odd Bunch appears to provide boxes of fresh produce to its customers. The ad mentions that families that are food insecure spend up to 40% of their income on food. The ad notes that the boxes of produce from Odd Bunch start at $20 and make a difference, presenting a way that customers who have food insecurities can still acquire fresh produce at an affordable price. # Visual style The ad's visual aesthetic is clean. It is studio-shot with bright lighting on each vegetable. The backdrop is a pale pink color. The ad mimics the style of a timeline or a graph with the vegetables in a horizontal line. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with a lineup of five vegetables: a green pepper, a radish, a carrot, a zucchini, and a daikon radish. Above each vegetable is a year, ranging from 2022 to 2026. This shows how food waste has been increasing over the years. - The ad copy states that food insecure families can spend up to 40% of their income on food. This is included to highlight the financial challenges that food-insecure families face. - The ad copy concludes by noting that boxes of product starting at $20 make a difference. This shows how Odd Bunch products are affordable and can help families get access to fresh produce.

# Ad summary This ad for Odd Bunch, a food delivery company, highlights the food waste problem in Canada with the visual of an oddly shaped green pepper being held. The statistic 2.2 million tons of food are wasted annually in Canada is used as a hook. # Brand positioning Odd Bunch is presented as a food delivery company that values sustainability and addresses food waste. The brand positions itself as an environmentally conscious choice for consumers who care about reducing food waste and supporting a more sustainable food system. The brand also positions itself as unique and quirky, since the logo is a beet with leaves and a face and also the ad shows an oddly-shaped pepper. This suggests that they embrace food that others might overlook. The brand operates within the food delivery market but differentiates itself by focusing on produce that might be considered imperfect or unsellable due to cosmetic flaws, pushing against the norm of only offering conventionally 'perfect' produce. # Product The ad features what appears to be an unusually shaped green bell pepper being held in a hand. The ad aims to draw attention to the fact that even perfectly edible food is often wasted due to cosmetic imperfections. The bell pepper has many bulges and lobes rather than the typical smooth shape. The product is a type of produce that is typically discarded. There are no explicitly stated product details, features, ingredients, or design details. The ad addresses the purchase barrier of consumers being unwilling to buy imperfect produce, emphasizing that these items are still perfectly good to eat and contribute to reducing waste. # Visual style The ad has a clean and minimalist aesthetic, with a focus on a single product against a soft gradient background. The image appears to be studio-shot with soft, diffused lighting. The typography is simple and legible, and the color palette is limited to shades of green, pink, and white. The overall style is modern and approachable, aiming to convey a sense of freshness and sustainability. # Hooks Headline: Au Canada, 2.2 million de tonnes de nourriture sont gaspillées chaque année # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that 2.2 million tons of food are wasted each year in Canada, setting the stage for the problem of food waste in the country. This is intended to make the viewer more aware of the problem. The statistic is being presented from the brand’s perspective. - The image shows a hand holding a strangely shaped green bell pepper, visually demonstrating that food deemed imperfect often gets wasted. This visual is included to highlight the absurdity of discarding edible food due to cosmetic reasons. The perspective shifts to that of the brand, showcasing the type of produce they aim to rescue and sell.

# Ad summary This ad promotes Odd Bunch, a service that aims to give a second life to fruits and vegetables that would otherwise be discarded due to not meeting grocery store standards. The ad features a presenter standing next to a box of sweet potatoes. He explains that these sweet potatoes are being sent to the landfill because they are too small for grocery store standards. He notes that 50% of foods end up in landfills despite still being perfectly safe to eat. The presenter then states that Odd Bunch intervenes by offering consumers a box of produce that would be sent to the landfill. The presenter encourages viewers to order their first box from OddBunch.ca. # Brand positioning Odd Bunch is presented as an eco-conscious company aiming to combat food waste in Canada. They partner with farms to purchase produce that doesn't meet standard grocery store requirements and deliver this "imperfect" produce directly to consumers at a reduced price. The brand aligns with values of sustainability, affordability, and reducing environmental impact. It pushes back against norms of cosmetic perfection in produce, positioning itself as a practical solution to food waste that benefits both farmers and consumers. The brand aims to occupy the space of providing sustainable and affordable produce options that help to reduce food waste. # Product Odd Bunch is a subscription service that delivers a box of cosmetically imperfect produce directly to consumers. The service aims to reduce food waste by giving a "second life" to fruits and vegetables that don't meet standard grocery store requirements. It's designed for consumers who care about sustainability and affordability. The brand sources produce directly from farms and packs it into boxes for home delivery. The ad addresses the purchase barrier of perceived quality, assuring viewers that despite the "imperfect" appearance, the produce is perfectly good to eat. The product is worth trying or buying because it is a sustainable option. # Visual style The ad has a scrappy UGC feel with natural lighting and simple edits. The video consists of mostly static shots. The production quality is a hybrid between UGC and polished commercial. The video has quick cuts at a rate of approximately 18 CPM. The audio and visuals sync with actions timed to voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action Essayez votre première boîte chez OddBunch.ca # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A person is standing in front of a box of sweet potatoes. The person is talking about throwing sweet potatoes into the garbage. The message is to highlight the amount of food that is wasted. The perspective is from the presenter. - 00:03–00:08 00:03–00:08 The person is holding two sweet potatoes. The person states they are throwing the sweet potatoes away because they are too small. The intention is to explain why the potatoes are being discarded. The perspective is from the presenter. - 00:08–00:11 00:08–00:11 The person is holding two sweet potatoes. The person states that the sweet potatoes are not big enough to meet grocery store standards. The intention is to highlight what grocery stores consider acceptable. The perspective is from the presenter. - 00:11–00:19 00:11–00:19 The person explains that 25,000 pounds of sweet potatoes are rejected even if they are good to eat. The presenter states that 50% of food ends up in landfills in Canada. The message is to present the scope of the food waste problem. The perspective is from the presenter. - 00:20–00:24 00:20–00:24 The presenter is shown again. The presenter states that Odd Bunch gives a second life to fruits and vegetables to save them. The message is to introduce the solution to the food waste problem. The perspective is from the presenter, speaking on behalf of the brand. - 00:24–00:27 00:24–00:27 The presenter is shown again. The presenter says that the produce goes to Odd Bunch customers instead of the landfill. The intention is to highlight where the produce goes. The perspective is from the presenter, speaking on behalf of the brand. - 00:28–00:30 00:28–00:30 The presenter encourages viewers to try their first box at OddBunch.ca. The message is to encourage the viewer to purchase. The perspective is from the brand.

# Ad summary An ad for Odd Bunch, a company that delivers imperfect foods that would otherwise go to waste. The ad shows a Canadian UFC Athlete, Mike Malott, making a smoothie with the product. # Brand positioning Odd Bunch positions itself as a sustainable and affordable solution to grocery shopping. It is a service that delivers rescued, imperfect foods to your doorstep for 30-50% less than the store. They promote the values of reducing food waste and making healthy eating accessible. # Product Odd Bunch is a service that delivers rescued, imperfect foods directly to your doorstep. This includes fruits and vegetables that would otherwise go to waste due to cosmetic imperfections or oversupply. The service aims to provide real food at a lower cost than traditional grocery stores, with savings of 30-50%. The product comes in a cardboard box that is delivered. # Visual style The ad has a polished, commercial feel. It features clear shots of the product and ingredients in a well-lit environment. The editing is quick with cuts that sync with the music. The use of text overlays highlights key benefits and reinforces the brand message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Better Habits Start With OddBunch.ca # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: Mike Malott opens his fridge and looks inside. This establishes that he needs something from the fridge. - 00:02–00:10 00:02–00:10: Mike Malott then proceeds to make a smoothie using various ingredients, including those delivered by Odd Bunch. This demonstrates the use of the product and showcases the ingredients that come with it. - 00:10–00:12 00:10–00:12: Mike Malott takes a sip and nods his head with a look of satisfaction. This indicates that he approves of the smoothie. - 00:12–00:14 00:12–00:14: Mike Malott stands with his arms crossed behind a box of Odd Bunch. The screen displays the text, "Better Habits Start With OddBunch.ca". This provides a direct call to action and reinforces the brand's message.

# Ad summary The ad introduces Odd Bunch's Small Mixed Plus box with an animation of the product and highlighting its attributes. # Brand positioning Odd Bunch is presented as a modern and accessible provider of affordable produce boxes. It positions itself as a budget-friendly alternative, offering savings of 30-50% on familiar favorites. The brand conveys a tone of approachability and value, focusing on functional benefits like cost savings and convenience, without emphasizing aspirational or emotional appeals. # Product The advertised product is Odd Bunch's 'Small Mixed Plus' produce box. It is presented as a budget-friendly way to receive fresh produce, with the specific claim of being 30-50% cheaper. The box contains familiar fruits and vegetables. The advertisement highlights the price of $26 and encourages immediate orders. # Visual style The ad has a clean and colorful aesthetic. It features static shots with simple animations and text overlays. The overall production quality is polished, lending the ad a modern and professional feel. The pacing is consistent and relaxed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ORDER TODAY # Point of view - [object Object] # Storyline - 00:00–00:04 The advertisement displays a shot of an Odd Bunch box surrounded by fresh produce.

# Ad summary This is an image ad that highlights the high cost of groceries as the problem and positions Odd Bunch as the solution, stating that it is a proudly Canadian company saving you up to 50% on produce. # Brand positioning Odd Bunch is presented as a proudly Canadian company that is focused on helping consumers save money on produce. The brand is positioned as a solution to the high cost of groceries, suggesting a practical, cost-saving alternative for purchasing fruits and vegetables. The ad's simple visual style and direct messaging further convey a straightforward, accessible, and budget-friendly service. # Product Odd Bunch is a service that helps consumers save money on produce, explicitly stating "saving you up to 50% on produce." The service is presented as a solution to the problem of expensive groceries. The ad highlights that Odd Bunch is a "proudly Canadian" company, suggesting local sourcing or operations. The image implies that the service delivers fresh produce, as grapes are featured being passed from one hand to another above the Odd Bunch logo. # Visual style The ad uses a clean and simple visual style with a light color palette. The product is presented directly, with minimal distractions. The composition is straightforward, with text clearly separated from the visual elements. The overall impression is one of clarity and approachability, designed for easy consumption in-feed. # Hooks Headline: Expensive Groceries. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by framing expensive groceries as 'The Problem' being faced by the customer, with the intention of immediately connecting with viewers struggling with grocery costs. - Next, the ad introduces Odd Bunch as 'The Solution', positioning itself as a 'proudly Canadian company saving you up to 50% on produce.' This communicates the service's key benefit and origin from the brand's perspective. - The ad concludes with the Odd Bunch logo, reinforcing brand recognition and creating a lasting association between the brand and the solution to expensive groceries.

# Ad summary This ad promotes Odd Bunch, a service that delivers boxes of fresh produce at unbeatable prices. The ad features a man making a smoothie with ingredients from Odd Bunch, highlighting the convenience and value of the service. # Brand positioning Odd Bunch is presented as a provider of fresh produce at unbeatable prices. The brand aims to occupy the space of affordable and accessible healthy eating. The ad promotes a lifestyle of convenience and health-consciousness, aligning with values of simplicity and value. The brand pushes against the norm of expensive grocery shopping by offering a cost-effective solution for accessing fresh ingredients. The brand positioning is both functional (providing affordable produce) and emotional (enabling a healthy lifestyle). # Product Odd Bunch offers boxes of fresh produce delivered directly to customers. The product is for anyone looking to eat fresh and healthy on a budget. The ad highlights the unbeatable prices and the convenience of having fresh ingredients readily available. The unique selling proposition is the combination of affordability and freshness. The ad shows a use case of making a smoothie, implying that the produce can be used for various healthy recipes. The ad addresses the purchase barrier of high grocery costs by offering a more affordable alternative. The ad tells the viewer that Odd Bunch is worth trying because it provides better fuel at unbeatable prices, making healthy eating accessible and convenient. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style includes quick cuts to showcase the process of making a smoothie. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action BOXES FROM $20 AT ODDBUNCH.CA # Point of view - [object Object] # Storyline - 00:00–00:04 A man opens his refrigerator. - 00:00–00:04 He takes out orange juice, strawberries, and spinach. - 00:05–00:08 He adds the ingredients to a blender. - 00:08–00:10 He pours the blended smoothie into a glass. - 00:10–00:14 The man stands with his arms crossed in front of a kitchen background.

# Ad summary This ad presents a list of "INS" and "OUTS" for the year 2026 in regard to consumer shopping habits. It lists four trends that are "in" and four trends that are "out," and concludes with a brief value proposition. # Brand positioning This ad implies that the brand's core audience consists of customers seeking an affordable yet high-quality shopping experience. The tone is lighthearted and humorous, yet also practical and focused on value. It suggests the brand caters to customers who desire convenience, sustainability, and financial savings. By suggesting that customers who prioritize affordability, trying new recipes, fiber, and Canadian farmers are "in" and customers who prioritize convenience, takeout, a 15-dollar bag of grapes, and overpriced "perfect" food, the brand positions itself as an alternative to traditional grocery shopping. This ad aims to appeal to practical, value-conscious consumers by offering groceries that cost less and deliver more. # Product The advertised product is an affordable grocery service that emphasizes value, convenience, and ethical sourcing. It is designed for individuals who are looking to save money on groceries, are interested in trying new recipes, and are health-conscious, with an emphasis on fiber intake. The product is also aimed at consumers who want to support local Canadian farmers. It addresses the pain points of high grocery costs, the inconvenience of traditional grocery shopping (driving to the store and ordering takeout), and the unnecessary expense of purchasing overpriced, aesthetically "perfect" food. The product is positioned as a solution for those who want groceries that cost less and provide more benefits. # Visual style The ad utilizes a simple, platform-native aesthetic that mimics a note on a smartphone. It appears to be user-generated content. It is designed to look like an organic post to catch the user's eye, and is easily scannable. # Hooks Headline: Our 2026 INS and OUTS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad lists 'INS' for 2026, including 'affordable groceries,' 'trying new recipes (and not hating them),' 'FIBRE. (we're adults now),' and 'supporting [Canadian flag] farmers.' This highlights the brand's value proposition of providing budget-friendly, enjoyable, and health-conscious grocery options while supporting local agriculture. The brand is sharing its values with its customers. - Next, the ad lists 'OUTS' for 2026, including 'driving to the grocery store (again),' 'buying groceries...then ordering takeout,' '$15 bag of grapes (be serious),' and 'paying more for food because it looks "perfect".' This identifies pain points of traditional grocery shopping such as inconvenience, unnecessary spending, and prioritizing aesthetics over value. The brand is helping customers visualize the convenience and savings it offers. - The ad concludes with the statement 'Groceries that cost less and do more [green heart emoji].' This emphasizes the brand's key benefit of providing affordable, high-value groceries. The brand is summarizing its core promise to the customer.

# Ad summary This ad for Odd Bunch suggests people need to try their delivery service because it brings a full produce box for under $30. The ad opens with shots of expensive produce at the grocery store and transitions to a produce box from Odd Bunch. # Brand positioning Odd Bunch positions itself as a cost-effective and convenient solution for grocery shopping, particularly for fresh produce. By highlighting the struggle of high grocery costs and offering a produce box for under $30, the brand targets budget-conscious consumers seeking affordability. The brand's tagline, "Groceries that cost less and do more," indicates a value proposition that challenges the norm of expensive, traditional grocery shopping, aligning with a lifestyle of smart spending and resourcefulness. The emotional appeal of saving money and the functional benefit of home delivery aim to attract consumers looking for both convenience and value. # Product Odd Bunch offers a delivery service featuring a full produce box for under $30. The box contains a variety of fresh produce, including lettuce, grapes, limes, oranges, potatoes, cucumbers, and peppers, all conveniently delivered to the customer's door. The service addresses the pain point of high grocery costs by providing an affordable option for obtaining fresh produce. With a promise to help customers save up to 50%, Odd Bunch is positioned as a smart choice for budget-conscious individuals looking to maintain a healthy diet without breaking the bank. The service caters to those who value both affordability and convenience in their grocery shopping experience. # Visual style The ad adopts a hybrid visual style, blending elements of polished commercial production with UGC-style handheld camera work. The opening shots in the grocery store appear more casual, while the product demonstration with the produce box has a cleaner, more controlled aesthetic. The editing rhythm is relatively smooth, with transitions between scenes that maintain a consistent pace. The use of bright lighting and clear visuals contributes to an overall tone that is both inviting and informative. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with shots of various produce items on display in a grocery store, such as oranges, tomatoes, and strawberries. This conveys the message that grocery shopping can be expensive and potentially inaccessible for budget-conscious consumers. - 00:03–00:04 Following the grocery store scenes, the ad transitions to a shot of a cardboard box labeled "BIG KIDS" and "SOUR PATCH." This implies a shift from the high costs of traditional grocery shopping to a more affordable alternative. - 00:04–00:08 The ad then shows the contents of the produce box, featuring items such as lettuce, grapes, cucumbers, potatoes, limes, oranges, and peppers. This visually demonstrates the variety and freshness of the produce available through the delivery service. - 00:08–00:13 The ad concludes with the Odd Bunch logo and tagline, "Groceries that cost less and do more." This reinforces the brand's promise of affordability and value, positioning it as a smart choice for budget-conscious consumers.

# Ad summary This ad showcases Odd Bunch, a grocery delivery service that offers produce at lower prices by selling items that may not meet standard cosmetic expectations. The ad highlights the cost savings compared to traditional grocery stores and positions Odd Bunch as a solution for affordable and environmentally conscious grocery shopping. # Brand positioning Odd Bunch is presented as an affordable and environmentally conscious grocery delivery service, focused on providing "groceries that cost less and do more." The brand positions itself against the high prices of traditional grocery stores by offering "odd" produce at a lower cost. The brand promotes the values of affordability and reducing food waste by utilizing produce that may not meet cosmetic standards, appealing to consumers who are budget-conscious and environmentally aware. # Product Odd Bunch offers a grocery delivery service that provides a variety of fresh produce, including fruits and vegetables, at reduced prices. The ad showcases a box containing items like lettuce, blueberries, red bell peppers, green onions, melon, potatoes, and cucumbers. The service is for individuals or families looking for affordable grocery options. The products are presented as a cost-effective alternative to grocery stores, emphasizing that you get three peppers for a discounted price when grocery stores charge almost $5 for one. The product aims to eliminate the barrier of high grocery costs, particularly for fresh produce, making healthy eating more accessible. # Visual style The ad has a bright, clean, and UGC-style aesthetic. The editing is simple and direct with static shots and quick cuts. The production quality feels authentic and casual, which supports the brand's accessibility and value proposition. The pacing is steady, with visuals timed to coincide with the on-screen text overlays and background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join the Mission # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a box being opened, setting the stage for a product reveal. - 00:00–00:03 The ad challenges the high cost of bell peppers at grocery stores, positioning them as charging almost $5 for just one pepper. This highlights a problem that the product intends to solve. - 00:02–00:07 The ad reveals a box containing various fresh produce items, including lettuce, blueberries, peppers, green onions, melon, potatoes, and cucumbers, visually showcasing the variety and value offered. - 00:03–00:07 The ad emphasizes that the service offers 3 peppers in a $20 box with 9 other items, clearly conveying the value proposition and cost savings compared to traditional grocery stores. - 00:08–00:12 The ad concludes with the Odd Bunch logo and tagline, reinforcing the brand's mission to provide groceries that cost less and do more. It also includes a call to action to "Join the Mission," inviting viewers to explore the product and its services.