How Obagi Medical Advertises on Meta

# Ad summary The ad features a creator applying the Obagi Nu-Cil Eyebrow Boosting Serum. She claims that it has thickened and made her eyebrows healthier. # Brand positioning Obagi Medical is a medical-grade skincare brand that offers solutions for various skin concerns. It positions itself as a brand that delivers effective, science-backed formulas that are dermatologist-approved. The brand focuses on providing products that promote healthier skin and enhance natural beauty. The brand aligns with values of clinical efficacy, premium quality, and trusted skincare solutions. Obagi products are created to deliver noticeable improvements and confidence in one's skin. The brand distinguishes itself by offering scientifically advanced formulations that target specific skin issues. # Product Obagi Nu-Cil Eyebrow Boosting Serum is a product designed to enhance the appearance of eyebrows, making them fuller, thicker, and healthier. According to the ad, the serum takes only 20 seconds to apply twice a day and delivers visible results in about eight weeks. The serum is applied using a brush applicator, similar to a mascara wand. The creator uses the product in her everyday routine and shares her positive experience with the serum, highlighting its effectiveness in improving brow density and overall health. # Visual style The ad has a polished UGC feel, with natural lighting and a focus on clear product visuals. Editing involves smooth transitions between shots. The production quality is high-end, resembling a polished commercial but with a personal touch. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the creator applying a brow product to her eyebrows. - 00:01–00:06 The creator introduces the Obagi Brow Serum as the only product that has worked for her brows. - 00:07–00:09 She mentions she has been using it every day and has seen a difference. - 00:09–00:12 She describes her brows as fuller, thicker, and healthier. - 00:12–00:17 She mentions it takes only 20 seconds to apply twice a day and she’s seen results in 8 weeks. - 00:17–00:20 The creator emphasizes that she is serious about the product's effectiveness. - 00:20–00:24 She points out how full her eyebrow hair looks and highlights the importance of well-defined brows. - 00:24–00:29 She recommends the serum for those wanting fuller brows.

# Ad summary This ad features a woman demonstrating Obagi's professional-grade at-home peel. She emphasizes its ease of use, quick application during a baby's nap, and the positive effects it has on her skin's clarity, smoothness, and texture. # Brand positioning Obagi Medical positions itself as a provider of professional-grade skincare solutions that can be conveniently used at home. The brand offers effective treatments for common skin concerns like dullness and texture, providing accessibility to high-quality skincare without the need for professional appointments. This approach caters to individuals seeking efficient and effective solutions that easily fit into busy lifestyles. The focus on professional-grade results combined with at-home convenience positions the brand as both functional and aspirational. # Product The Obagi Medical Blue Brilliance Triple Acid Peel is presented as a professional-grade at-home chemical peel designed to address dull, textured, or tired-looking skin. Packaged in individual vials, the peel is applied using a cotton pad for easy application. The ad highlights the product’s ability to improve skin clarity and smoothness, and reduce texture issues. The product is for people who don't have time to leave the house for skincare appointments and provides an alternative to more involved skincare routines. The ad conveys that the peel is quick and easy to use, can be done during short breaks like a baby's naptime, and helps users feel more like themselves again by improving their skin's appearance. # Visual style The ad has a natural and casual visual style, resembling user-generated content. The lighting is soft and diffused. The editing is simple, with basic cuts and no transitions. The pace is slow and steady, with static shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 When the narrator says, “when your skin starts looking dull, textured, or just tired,” she is introducing the problem the product is solving. Her tone is relatable and understanding. - 00:02–00:05 00:02–00:05 The narrator pivots to a possible solution by saying, “try using Obagi's professional-grade at home peel.” The focus shifts to the product as the proposed remedy, offering a professional-level skincare treatment that is easy to use at home. - 00:05–00:09 00:05–00:09 Continuing to build product trust, the narrator shares, “I use it every couple of weeks, nothing high maintenance, just something I can do when my baby is napping.” This personal endorsement and anecdotal usage normalizes the product by presenting it as a simple step within a busy daily life. - 00:09–00:12 00:09–00:12 The narrator shifts focus to the benefits as she explains, “and my skin looks clearer, smoother, and the texture's finally calming down.” The tone here is content, and she appears happy with the results. This creates the desired outcome. - 00:12–00:17 00:12–00:17 The narrator continues, “I love that I don't have to leave the house or book anything. It's quick, easy, and makes me feel a little more like myself again.” The tone is genuine and enthusiastic. This highlights the functional benefits and adds an emotional element to the product's value.

# Ad summary A woman shares her Obagi Medical skincare routine using a variety of products from the brand including Nu-Gen Cellular Renewal Serum, Super Antioxidant Serum, Claribright, and more. She states her routine is used for defending and balancing the skin. She shares her PM routine as well. # Brand positioning Obagi Medical is a skincare brand that focuses on anti-aging and skin longevity. It positions itself as a brand that uses products powered by NAD+ to strengthen the skin barrier and boost cellular energy. By using a full routine with products like Nu-Gen Cellular Renewal Serum, Super Antioxidant Serum, Claribright, Moisture Restore, and tinted SPF 50 the brand promotes a lifestyle of defense, balance, and renewal. # Product Obagi Nu-Gen Cellular Renewal Serum, which is powered by NAD+, strengthens the skin barrier, boosts renewal, and addresses the nine signs of skin aging. The serum is applied after cleansing and toning, and can be paired with the Super Antioxidant Serum, as well as Claribright to help support an even skin tone, Moisture Restore to keep the skin hydrated and tinted SPF 50. At night it is paired with Retivance to help support skin renewal overnight. The woman in the video refers to the product as her “foundation serum,” and states that it strengthens, renews, and boosts the skin's glow. # Visual style The ad is polished and uses natural lighting. It has quick cuts and smooth transitions that match the beat of the music, supporting the intended tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you want your skincare to actually work harder, this is the step you're missing. - 00:03–00:07 00:03–00:07 This is the new Obagi Nu-Gen Cellular Renewal Serum. My foundation serum. - 00:07–00:09 00:07–00:09 I use it first after cleansing and toning. - 00:09–00:17 00:09–00:17 Morning and night, it's powered by NAD+ which supports cellular energy, strengthens the skin barrier, boosts renewal, and addresses the nine signs of skin aging. - 00:17–00:21 00:17–00:21 In the morning, I pair with Super Antioxidant Serum to help protect my skin from environmental stressors. - 00:22–00:24 00:22–00:24 Then I use Claribright to help support an even skin tone. - 00:24–00:26 00:24–00:26 Then Moisture Restore to keep my skin hydrated. - 00:27–00:33 00:27–00:33 And lastly, I always finish with the tinted SPF 50 because with sensitive skin, SPF is non-negotiable even on cloudy days. - 00:34–00:35 00:34–00:35 At night, I use Nu-Gen first. - 00:36–00:38 00:36–00:38 Followed by Retivance to help support skin renewal overnight. - 00:38–00:42 00:38–00:42 Then I lock everything in with Moisture Restore to help keep my skin barrier strong and hydrated. - 00:43–00:47 00:43–00:47 It helps everything else work better, and at the same time, it strengthens, renews, and boosts your glow. - 00:48–00:52 00:48–00:52 If you're serious about skin longevity, make this your first step. Trust me, your routine will never be the same.

# Ad summary This ad features a woman promoting Obagi Nu-Cil Biostim Scalp Serum. She shares her experience with the product by highlighting her scalp concerns before and after using the serum. She discusses her simple nighttime routine and the positive changes she's noticed, such as less shedding, crown thinning, and the absence of white flakes when brushing. # Brand positioning Obagi is presented as a provider of solutions for hair and scalp concerns, specifically addressing dryness, flakiness, and hair fall when brushing. The brand aligns with a lifestyle focused on hair and scalp health, offering a functional approach to improving scalp condition and reducing hair fall. The brand provides a hair serum to help treat hair issues, positioning it as a solution for individuals experiencing these problems and pushing against the acceptance of these concerns as normal. # Product Obagi Nu-Cil Biostim Scalp Serum is presented as a solution for scalp dryness, flakiness, and hair fall when brushing. It is for individuals experiencing these issues. The serum is designed to be applied directly to the scalp as part of a nighttime routine, massaged in, and left to dry before bed. The ad highlights that the serum needs to be used for 12 weeks before seeing the full results but that even before the 12 weeks she is already emotional about the progress she is seeing. The benefits include less shedding, less crown thinning, and a more hydrated scalp. It helps eliminate white flakes when brushing, addressing the purchase barrier of effectiveness and providing visible improvements in scalp health and hair appearance. # Visual style The ad has a polished commercial aesthetic, with a brightly lit studio environment and clean backgrounds. The editing style includes quick cuts to emphasize the before-and-after transformation, as well as static shots focused on the woman's face and hair. The ad seems to use a BPM of approximately 120 to match the rhythm of the background music. The visual motifs include close-ups of the product and the woman's scalp to highlight the results. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the Obagi Nu-Cil Biostim Scalp Serum and mentions she has been using it every night for the past two weeks. This serves to introduce the product and establish her experience with it. - 00:06–00:09 00:06–00:09 She highlights her scalp concerns of dryness, flakiness, and hair fall when brushing before using the serum. This is designed to set up the viewer to see the before and after results. - 00:09–00:12 00:09–00:12 Close ups of the scalp reveal dryness and hair fall on the brush. This visually reinforces the concerns she previously mentioned. - 00:13–00:16 00:13–00:16 She states that this is her scalp today, after two weeks of treatment with the serum. The purpose is to show the initial results after using the product. - 00:16–00:19 00:16–00:19 The creator shows herself brushing her hair, mentioning it's to see the difference. This builds anticipation for the "after" results. - 00:20–00:23 00:20–00:23 She shows the same brush after two weeks of treatment. The purpose is to demonstrate the reduced hair fall. - 00:24–00:26 00:24–00:26 The creator shares what her hair and scalp look like several weeks later. This builds on the previous results to show the extended benefits of the serum. - 00:26–00:27 00:26–00:27 The creator states that this is her scalp after 4 weeks of using the Obagi BioStim Scalp Serum and highlights how her scalp looks. The goal is to highlight the continued positive results of the serum. - 00:28–00:31 00:28–00:31 The creator mentions it has been four weeks since she started using the serum. The purpose is to re-emphasize the time frame for these results. - 00:31–00:36 00:31–00:36 She reminds the viewer that she needs to use it for 12 weeks before seeing the results. This sets expectations for the time it takes to see full benefits. - 00:36–00:39 00:36–00:39 The creator expresses she is already emotional about the progress she has seen. This is designed to emphasize how well the product works. - 00:40–00:47 00:40–00:47 She explains her simple nighttime routine of splitting her hair, applying the serum, massaging it in, and letting it dry before bed. The purpose is to show the viewer how easy it is to use the product. - 00:48–00:53 00:48–00:53 The creator shares what she's noticed so far, which is less shedding, less crown thinning, and a more hydrated scalp. The purpose is to highlight the specific benefits she experienced. - 00:54–00:56 00:54–00:56 She mentions that when she brushes her hair now, she doesn't see those white flakes anymore. The purpose is to highlight another benefit she experienced. - 00:57–01:01 00:57–01:01 She says that she will circle back with you after 12 weeks with the full results, then waves goodbye. The purpose is to set expectations for future content and conclude the video.

# Ad summary The ad features a dermatologist discussing the benefits of the Obagi Nu-Gen Cellular Renewal Serum. She explains its unique AGE CTRL Complex and how it helps replenish skin cells with NAD+, visibly rewinding skin's age. She highlights that the serum addresses nine signs of skin aging simultaneously and provides instructions for use, positioning it as an innovative, science-backed longevity product. # Brand positioning Obagi Medical is positioned as a leader in innovative, science-backed skincare solutions, particularly in the realm of longevity. The brand aligns with values of scientific advancement, trustworthiness, and medical expertise, as indicated by the spokesperson's credentials and the brand's clinical proof claims. It aims to occupy a space in the consumer's mind as a scientifically sound solution for visibly reducing the signs of aging, emphasizing effective ingredients and proven results over short-term trends or aesthetic packaging. Obagi presents an image of advanced research and development, appealing to customers who value tangible, long-term benefits over purely cosmetic enhancements. The brand prioritizes functional positioning, highlighting performance and scientific data that supports the product's efficacy. # Product Obagi Nu-Gen Cellular Renewal Serum is presented as a next-generation advancement in longevity science designed to address nine signs of skin aging simultaneously. The serum contains a proprietary AGE CTRL Complex, which includes NAD+ and its booster precursors, NMN and niacinamide. These ingredients are stated to support skin cell energy production and work with the skin’s natural longevity pathways. The product is formulated with NAD+ absorption technology, helping replenish skin cells with NAD+. It's clinically proven to visibly rewind skin's age by up to six years. Intended for use in the morning and night after cleansing, the serum addresses visible concerns like fine lines and dullness. The ad presents the product as innovative and backed by science, appealing to those seeking a product with proven anti-aging benefits. # Visual style The ad has a clean, professional aesthetic, combining UGC-style direct address with polished product shots. The editing style consists of quick cuts between the dermatologist speaking, product application, and showcase visuals. The production quality feels like a hybrid of UGC and commercial, balancing authenticity with product focus. Pacing is moderate with consistent cuts. There is some attempt at audio-visual sync where product applications align with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The dermatologist holds up the Obagi Nu-Gen Cellular Renewal Serum, introducing it and highlighting its unique AGE CTRL Complex and next-generation advancement in longevity science. This is intended to capture the viewer's attention and introduce the product with a focus on its innovative features from an expert's point of view, conveyed through her tone and credentials. - 00:08–00:18 00:08–00:18 She dispenses the serum onto her hand, shows a graphic of the AGE CTRL Complex ingredients (NAD+, NMN, and niacinamide), and applies the serum to her face, explaining that these ingredients help support skin cell energy production and work with the skin's natural longevity pathways. This part explains how the product works and why it's beneficial from an informative brand perspective, shown through visuals and detailed explanations. - 00:18–00:23 00:18–00:23 Continuing from the last statement, the dermatologist explains that NAD+ levels naturally decline in skin cells as we age, which impacts how efficiently those cells function. This aims to highlight the science behind the product from a scientific perspective, conveyed through the dermatologist's explanations. - 00:23–00:29 00:23–00:29 Building on the previous point, she states that Obagi formulated the serum with NAD+ absorption technology to help replenish skin cells with NAD+. This builds on the problem with a brand solution, and further bolsters the products uniqueness. - 00:29–00:40 00:29–00:40 The dermatologist states that she is a science nerd and an even bigger skincare nerd, expressing her love for seeing longevity translated into medical skincare. This is meant to establish credibility and create a personal connection, communicated through her tone and self-identification as an expert and a skincare enthusiast. - 00:40–00:49 00:40–00:49 Referring to a photo, she states it is clinically proven to visibly rewind skin’s age by up to six years and is addressing nine signs of skin aging simultaneously. She introduces more key selling points and adds proof, delivered with an official brand perspective, through the dermatologist. - 00:49–00:55 00:49–00:55 Building off the previous statement, she continues to apply it to her face and says this includes visible concerns like fine lines, dullness and more, and all you have to do is apply it morning and night after cleansing. The benefits are highlighted and the product is again shown in use, and the product is presented as practical from a brand point of view, via the dermatologist. - 00:55–01:02 00:55–01:02 The dermatologist speaks directly to the camera holding the product and mentions that if you are teetering on the thought of starting an innovative longevity product backed by science, this might be for you. The closing is meant to persuade viewers into considering purchasing the product, from a brand perspective.

# Ad summary A skincare routine featuring Obagi skincare products. The content creator recommends skincare for preventative rather than corrective reasons. # Brand positioning Obagi Medical is a skincare brand that emphasizes the importance of supporting the skin at the cellular level for long-term skin health. Their product line focuses on a protocol that prioritizes prevention over correction, ensuring that your skin looks up to six years younger. The brand promotes a lifestyle centered around proactive skincare to maintain skin vitality. # Product The Obagi Nu-Gen Cellular Renewal Serum is described as the "foundation" of the skincare routine, formulated with NAD+, NMN, and niacinamide to support cellular energy and strengthen the skin barrier. It is designed to enhance overall skin vitality by empowering everything that comes after it. The skincare routine includes a gentle cleanser and toner to prep the skin, vitamin C for antioxidant protection, moisturizer, and SPF for morning use. At night, the routine involves repeating the cleansing and toning steps, followed by the application of Nu-Gen serum, retinol, and hydration. Obagi's approach is not just about treating visible signs but about supporting your skin at the cellular level every single day. # Visual style The ad has a clean, polished aesthetic. It has natural light and the transitions are smooth. The production quality looks polished and professional. The pacing is consistent at about 20 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the speaker claiming that her daily routine helps her skin look up to six years younger, indicating the importance of daily skincare to achieve youthful results. - 00:03–00:06 The speaker shares that her recommended protocol is designed for people who care about prevention more than correction, positioning her routine for proactive skincare enthusiasts. - 00:06–00:08 The speaker states that this is the protocol she follows morning and night, adding personal authority and conveying that this is a routine she trusts and uses. - 00:08–00:12 The speaker says that in the morning, she starts with a gentle cleanse and toner to prep the skin, and then shows her actually applying these products to her skin. The speaker is sharing the morning routine and demonstrating the step-by-step skincare process. - 00:12–00:17 The speaker then says she applies Obagi Nu-Gen Cellular Renewal Serum as the foundation of the routine. This is a product-focused step that introduces the core product of the routine. - 00:17–00:27 The speaker states the benefits of the renewal serum and states that it is formulated with NAD+, NMN, and niacinamide to help support cellular energy, strengthen the skin barrier and enhance overall skin vitality. - 00:28–00:33 The speaker continues her routine and states she layers vitamin C for antioxidant protection. - 00:33–00:35 She finishes up the morning routine with moisturizer and SPF. This is the final step in the morning routine, rounding off the process. - 00:35–00:39 The speaker begins the night routine, repeating the same cleansing and toning and applying Nu-Gen to support renewal. - 00:39–00:45 Speaker follows with retinol and hydration stating that it's because prevention isn't just about treating visible signs. - 00:45–00:49 Speaker states that its about supporting your skin at the cellular level every single day. - 00:49–00:53 The speaker finishes by saying that upgrading your foundation step makes all the difference, driving home the idea that the Obagi products are an essential part of skin health.

# Ad summary An enthusiastic creator shares the details of Obagi Medical’s limited-time pop-up event in multiple Los Angeles locations. She highlights the complimentary serums, beauty and longevity shots, 3D skin scanning, and personalized samples and routines available at each location. She encourages viewers to save the post and send it to a friend to attend with them. # Brand positioning Obagi Medical is presented as a legacy skincare brand that is well known and respected. The brand is described as 'the OG medical grade skincare brand' to denote its origin and authority within the medical-grade skincare category. By partnering with Next Health, Obagi is also aligning itself with the wellness and longevity space, catering to consumers who are interested in comprehensive health and beauty solutions. The ad positions Obagi as a brand that offers premium skincare solutions and experiences, such as pop-up events with freebies and giveaways, to engage customers and provide value beyond just skincare products. This positioning is both functional, focusing on medical-grade skincare, and emotional, appealing to consumers interested in glowing skin and overall wellness. # Product The ad features the Obagi NU-GEN Cellular Renewal Serum, highlighting it as the star product being launched at Obagi's pop-up event. The serum is presented as a free, full-size product worth $175 for the first 100 people each day. The ad also mentions the various complimentary services and giveaways available at the pop-up, including Next Health Beauty & Longevity Shots ($49 value), 3D Skin Scanning ($100 value), and personalized samples and routines. The giveaways also include NAD and IV drips, beauty shots, skin analysis, and Obagi swag. The ad targets individuals who are interested in achieving glowing skin and who appreciate wellness-oriented beauty treatments and exclusive experiences. The ad addresses the purchase barrier by offering free high-value items and services, creating a sense of urgency and exclusivity to encourage attendance. # Visual style The ad has a UGC feel, with a combination of static shots and quick cuts to maintain viewer engagement. The color palette is consistent, primarily using a clean blue and white theme. The production quality appears polished, which helps to build trust and credibility. The pacing is moderate, with enough variation to keep viewers interested without feeling overwhelmed. The audio-visual sync is maintained throughout the ad, with clear voiceover and relevant visuals that support the messaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Find your nearest recharge station. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator addresses the audience directly, asking if they are free in LA this weekend. She claims that what she is about to share is 'actually worth leaving your house for'. - 00:03–00:07 She introduces Obagi Medical as the 'OG medical grade skincare brand'. She announces that they are doing their 'first ever pop up' in LA. - 00:07–00:10 She highlights that this pop-up is to launch their 'new Nu-Gen Cellular Renewal Serum'. - 00:10–00:12 She claims, 'honestly the freebies are kind of insane'. - 00:12–00:17 She shares that 'the first 100 people a day get a free full size serum worth $175'. - 00:17–00:23 She says that there are giveaways like NAD and IV drips, beauty shots, skin analysis, samples, and 'a bunch of Obagi swag'. - 00:23–00:29 She notes that this pop up is in partnership with Next Health, so it is 'very wellness meets longevity meets good skin'. - 00:29–00:32 She states that 'basically if glowing skin and free things are your love language, go'. - 00:32–00:38 She lists the locations and dates for the pop up in West Hollywood, Studio City, and Newport Beach. - 00:38–00:41 She ends by telling the viewer to 'save this and send it to the friend you wanna go with'.

# Ad summary The ad promotes Obagi Medical's NU-GEN Cellular Renewal Serum. It features a woman who introduces the product, its AGE CTRL complex with NAD+, and how it supports the skin's longevity pathways, visibly improving hallmarks of skin aging. She applies the serum to her face as she speaks. # Brand positioning Obagi Medical is presented as an innovative skincare brand focused on "skin longevity" rather than just anti-aging. The brand's tone is sophisticated and scientific, emphasizing cellular-level renewal and clinically proven results. It aligns with a forward-thinking lifestyle, positioning itself ahead of traditional anti-aging approaches. This positions the brand as a premium, results-driven option that is ideal for those seeking a long-term investment in their skin's health. The brand pushes against the norms of basic anti-aging by focusing on deeper cellular renewal. # Product Obagi Medical's NU-GEN Cellular Renewal Serum is described as a skin longevity product designed to help skin go back in time by up to six years. The serum is formulated with a proprietary AGE CTRL complex that features highly soluble coenzyme NAD+, which is one of the most essential molecules found in every living cell. As our natural NAD+ levels decline with age, this serum helps replenish diminished NAD+ using its booster precursors NMN and niacinamide to support skin’s natural longevity pathways. It is clinically proven to visibly improve key hallmarks of skin aging, including uneven tone, fine lines and wrinkles, sagging, dullness, and visible imperfections. The ad presents the serum as an upgrade to traditional anti-aging routines. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style includes quick cuts between the woman using the product and close-ups of the product itself, timed to align with the voiceover. The production quality feels like a hybrid between UGC and a polished commercial. The pacing is fairly consistent with about 4 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Upgrade your routine with NU-GEN. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 What if your skin could actually go back in time by up to six years? This opening question directly addresses the viewer, piquing curiosity and setting the stage for a forward-thinking concept. It's presented from the brand's perspective, promising a potential benefit that challenges traditional anti-aging approaches. The tone is inquisitive and hopeful. - 00:02–00:05 00:02–00:05 This isn't just anti-aging, it's skin longevity. This line reframes the conversation, positioning the brand beyond ordinary anti-aging. It's delivered from the brand's perspective, setting the stage for the core message. The tone is definitive and confident. - 00:05–00:06 00:05–00:06 And it starts at the cellular level. This statement explains the mechanism of action, highlighting the brand's scientific approach. It's delivered from the brand's perspective, enhancing credibility. The tone is factual and informative. - 00:06–00:08 00:06–00:08 Obagi Medical's NU-GEN Cellular Renewal Serum is formulated with proprietary AGE CTRL complex. The woman states the product name and highlights a key ingredient, establishing the product's identity and unique formulation. This is delivered from the brand's perspective, emphasizing the product's unique features. The tone is explanatory and authoritative. - 00:08–00:15 00:08–00:15 Featuring highly soluble coenzyme NAD+, one of the most essential molecules found in every living cell. This continues the product's explanation, focusing on a scientific detail to build credibility. It's delivered from the brand's perspective, reinforcing expertise. The tone is educational and sophisticated. - 00:15–00:21 00:15–00:21 As we age, our natural NAD+ levels decline, which impacts skin cell energy and renewal. This transitions the narrative to the problem the product addresses, highlighting the effects of aging on skin. This is delivered from the brand's perspective, explaining the science behind aging skin. The tone is concerned and informative. - 00:21–00:29 00:21–00:29 This formula helps replenish diminished NAD+ using its booster precursors, NMN and niacinamide to support skin's natural longevity pathways. This transitions the narrative to the solution, explaining how the formula combats aging. It's delivered from the brand's perspective, promoting the ingredients. The tone is reassuring and hopeful. - 00:29–00:36 00:29–00:36 It's clinically proven to visibly improve key hallmarks of skin aging including uneven tone, fine lines and wrinkles, sagging, dullness, and visible imperfections. This highlights the product's proven effectiveness, listing specific improvements. It's delivered from the brand's perspective, emphasizing the results. The tone is confident and factual. - 00:37–00:42 00:37–00:42 If you're ready to think beyond anti-aging and invest in real skin longevity, it's time to upgrade your routine with NU-GEN. This concludes the ad with a call to action, inviting the viewer to embrace the brand's philosophy. It's delivered from the brand's perspective, offering a solution. The tone is encouraging and persuasive.

# Ad summary This ad for Obagi's Triple Acid Exfoliating Micro-Peel for Lips features a close-up shot of a woman's face, focusing on her lips, with the product being applied. The ad emphasizes the product's ability to visibly resurface, smooth, and hydrate lips, highlighting its key ingredients. # Brand positioning Obagi Medical is presented as a scientific skincare brand, emphasizing advanced formulations and medical-grade solutions. The brand positions itself as a provider of effective treatments, specifically in the realm of resurfacing and smoothing skin through innovative, acid-based peels. The brand promotes an image of clinical efficacy, which implies trust and reliability for consumers seeking tangible results. # Product The product being advertised is the Triple Acid Exfoliating Micro-Peel for Lips by Obagi Medical. It's designed to resurface, smooth, and hydrate lips. The formula contains three resurfacing acids and hydrating hyaluronic acid, alluding to a multi-functional approach. The product comes in a white applicator tube with a pointed tip for precise application. The messaging focuses on the visible improvements to lip texture and hydration, positioning it as a solution for those seeking to improve the overall appearance and feel of their lips. # Visual style The visual style is clean and clinical, featuring a close-up shot with soft lighting and a focus on the product and its application. The use of a blue background in the lower section provides contrast and highlights the product's features and benefits. The overall style conveys a sense of professional skincare and scientific efficacy. # Hooks Headline: Triple Acid Exfoliating Micro-Peel for Lips # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman's lips as she applies the Obagi Triple Acid Exfoliating Micro-Peel. This is intended to show the product in action and to draw viewers in with a clear depiction of its use. The audience is viewing from the brand's perspective as they emphasize the functional application of the product. - Next, the ad transitions to a blue background where the product and its key benefits are highlighted. This is intended to further explain the product's features and value proposition. The audience is viewing from the brand's perspective to better understand the product. - Finally, the ad lists the key ingredients—3 Resurfacing Acids + Hydrating Hyaluronic Acid—to reinforce the product's efficacy. This is intended to instill confidence in potential customers. The audience is viewing from the brand's perspective as they emphasize the scientific attributes.

# Ad summary In this ad, a content creator highlights her daytime and nighttime skincare routines. She focuses on using Obagi Nu-Gen Cellular Renewal Serum to help promote skin longevity, address emerging and existing signs of aging, and visibly rewind the appearance of skin's age. # Brand positioning Obagi Medical positions itself as a brand that provides medical-grade skincare solutions designed to combat signs of aging, promote skin longevity, and maintain overall skin health. The brand aligns with a focus on visible skin results, suggesting it pushes against relying solely on temporary cosmetic effects. Obagi positions itself as a results-oriented brand that delivers noticeable improvements in skin appearance and health through consistent use of its products. # Product The ad highlights several products from Obagi Medical, including the Nu-Derm Gentle Gel Cleanser for dry to sensitive skin, the Nu-Derm AM Toner, the Nu-Gen Cellular Renewal Serum, the ELASTIderm eye serum, the ELASTIderm Facial Moisturizer, the ELASTIderm Firming Eye Cream, and the ELASTIderm Advanced Filler Concentrate. The Nu-Gen Cellular Renewal Serum is highlighted as a key product, powered by NAD+ to promote skin longevity, address signs of aging, and prep the skin for other products. The ELASTIderm line is featured as a collection that keeps the skin smooth, lifted, hydrated, renewed, and gently sculpted. These products address the pain point of aging skin and provide the benefits of hydrated, smooth, and youthful-looking skin. # Visual style The ad features a polished, commercial aesthetic. The shots are static, with smooth transitions. The production quality has a commercial feel, indicating a professional production. The pacing is consistent, with moderate cuts per minute. The audio-visual sync is timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The content creator begins by explaining how her daily routine keeps her skin looking refreshed, firm, and youthful. She is conveying that the following skincare routine helps her maintain a youthful appearance. The perspective is from the content creator, and the tone is informative and friendly. - 00:04–00:06 00:04–00:06 She says it all starts with one key step from Obagi Medical. This introduces the brand. The content creator's perspective is informative and confident. - 00:06–00:11 00:06–00:11 She highlights using the Obagi Nu-Gen Cellular Renewal Serum after cleansing and toning, focusing on its NAD+ powered benefits, to promote skin longevity, address existing signs of aging, and rewind the appearance of skin's age. She is showing the benefits of the serum. This continues from the previous section, focusing on the specific product and its features from the brand. The content creator's tone is informative and enthusiastic. - 00:11–00:20 00:11–00:20 She explains that the serum preps her skin so everything that follows is amplified. This is a direct continuation of the last section, describing more benefits from the product. The content creator's perspective is informative and enthusiastic. - 00:21–00:28 00:21–00:28 Next, she discusses using the Elastiderm eye serum and facial moisturizer, highlighting their ability to keep her skin smooth, lifted, and hydrated. The goal is to show additional products that supplement her routine. The content creator's perspective is informative and enthusiastic, building on the previously discussed routine. - 00:28–00:39 00:28–00:39 She shares her nighttime routine, which includes cleansing, toning, the Obagi Nu-Gen serum, Elastiderm eye cream, moisturizer, and advanced filler concentrate to renew, hydrate, and gently sculpt while she sleeps. This is a summary of her entire nighttime routine. The content creator's perspective is informative, showing her consistent use of the brand's products. - 00:40–00:45 00:40–00:45 She states that Obagi Nu-Gen is the one step that quietly transformed her routine and is the foundation behind her everyday radiance. The intention is to emphasize the product's impact on her skin. The content creator's perspective is enthusiastic and confident.

# Ad summary As a product consultant dermatologist, when I talk to my longevity patients about aging well, we always discuss cellular health for skin longevity specifically as this is our largest organ and one of our first signs of aging. And this is where NAD Plus really comes in. It's an enzyme that helps your skin cells produce energy and repair itself. Our NAD naturally declines as we age and that's why we see things like dullness, fine lines, uneven skin tone, loss of firmness. One breakthrough product that's built around this concept is Obuga's new gen review renal serum which focuses on supporting the skin's natural longevity pathways formulated with NAD+ and its direct precursors NMN and Nime. In fact, it's been tested across three separate clinical studies and shown to visibly address nine signs of aging at the same time. With skin appearing up to six years younger after 12 weeks of using day and night after cleansing. So if you're thinking about skin longevity, it's really about supporting your skin at a cellular level, not just what you see on the surface. # Brand positioning Obagi is presented as a brand deeply rooted in scientific research and advanced dermatological solutions. By aligning itself with board-certified dermatologists and focusing on cellular health, the brand seeks to occupy a space in the market that values clinical validation and expert endorsement over fleeting trends. The brand promotes a tone of authority and trustworthiness, emphasizing the importance of understanding the skin's natural aging process at a cellular level. Obagi appears to push against the superficial 'quick fix' norms in the skincare industry by positioning itself as a provider of in-depth, scientifically backed solutions for long-term skin health and longevity. The brand positioning is both functional, highlighting the effectiveness of its ingredients and technologies, and emotional, offering the promise of visibly younger skin and restored confidence. # Product Obagi's Gen Cellular Renewal Serum is advertised as a breakthrough product designed to support the skin's natural longevity pathways. Formulated with NAD+ and its direct precursors, NMN and niacinamide, the serum works by helping skin cells produce energy and repair themselves at a cellular level. The product is intended for individuals concerned with skin longevity and the visible signs of aging, such as dullness, fine lines, uneven skin tone, and loss of firmness. The ad addresses the purchase barrier of skepticism by highlighting that the serum has been tested across three separate clinical studies and proven to visibly address nine signs of aging simultaneously. The key selling point is the serum's ability to potentially make skin appear up to six years younger after 12 weeks of consistent use, when applied day and night after cleansing. # Visual style The ad has a polished, professional aesthetic, blending the ambiance of a dermatologist's office with the personal feel of a skincare tutorial. The editing style includes both smooth transitions and static shots, focusing on the speaker. The production quality appears high-end, and the pacing is consistent, maintaining an engaging rhythm without being overly rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 As a board-certified dermatologist, when I talk to my longevity patients about aging well, we always discuss cellular health for skin longevity specifically. - 00:08–00:11 00:08–00:11 This is our largest organ and one of our first signs of aging. - 00:11–00:17 00:11–00:17 And this is where NAD+ really comes in. It's an enzyme that helps your skin cells produce energy. - 00:17–00:21 00:17–00:21 And repair itself, our NAD naturally declines as we age. - 00:21–00:25 00:21–00:25 And that's why we see things like dullness, fine lines uneven skin tone, loss of firmness. - 00:25–00:31 00:25–00:31 One breakthrough product that is built around this concept is Obagi's new gen cellular renewal serum. - 00:31–00:37 00:31–00:37 Which focuses on supporting the skin's natural longevity pathways formulated with NAD+ and its direct precursors. - 00:37–00:39 00:37–00:39 NMN and niacinamide in fact. - 00:39–00:47 00:39–00:47 It's been tested across three separate clinical studies and shown to visibly address nine signs of aging at the same time. - 00:47–00:51 00:47–00:51 With skin appearing up to six years younger after 12 weeks of using. - 00:51–01:02 00:51–01:02 Day and night after cleansing so if you're thinking about skin longevity, it's really about supporting your skin at a cellular level, not just treating what you see on the surface.

# Ad summary This ad promotes Obagi Medical Nu-Gen Cellular Renewal Serum, a product designed to rewind skin age. The ad features a woman who discusses her initial skepticism about NAD products before being persuaded by the buzz around Obagi's new serum. She explains NAD's role in skin cell energy and aging, then demonstrates the serum's application and highlights its clinical backing to visibly rewind skin age by up to six years. # Brand positioning Obagi Medical is presented as a brand focused on advanced skincare solutions, particularly targeting skin aging. The brand positions itself as being at the forefront of skincare innovation by incorporating NAD (Nicotinamide Adenine Dinucleotide) into its Nu-Gen Cellular Renewal Serum. This is aimed at improving skin at the cellular level by addressing energy decline associated with aging. By aligning with longevity experts and incorporating ingredients like NMN and Niacinamide, Obagi Medical stands out as a brand rooted in scientific research, offering clinically proven solutions to rewind skin age. # Product Obagi Medical Nu-Gen Cellular Renewal Serum is a skincare product formulated to combat signs of aging by improving skin cell energy. The serum features NAD, which declines as we age, leading to less firmness, dullness, and loss of bounce in the skin. It contains NMN and Niacinamide, ingredients that help boost and replenish NAD, working to renew the skin from within, not just on the surface. The serum is designed for individuals noticing signs of aging such as reduced firmness and dullness, and is clinically shown to visibly rewind skin age by up to six years. It aims to support skin longevity by addressing the root cause of aging at the cellular level. # Visual style The ad uses a UGC-style aesthetic, filmed in a natural setting with natural lighting, suggesting authenticity. The editing includes a combination of static shots and zooms. The overall production quality feels casual, like a video made for Reels. The pacing is moderate and the cuts per minute align with the speaker's dialogue, emphasizing key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator opens a package and admits she was wrong about thinking her skin had already peaked. - 00:02–00:08 00:02–00:08 She states that she keeps hearing about NAD everywhere from celebrities and longevity experts. - 00:08–00:12 00:08–00:12 As a response, she states that, when Obagi launched their new Nu-Gen Cellular Renewal Serum built around NAD, she had to see what all the hype was about. - 00:12–00:17 00:12–00:17 The video cuts to the creator applying the serum and states that NAD can be thought of as the skin cell’s energy currency, which naturally declines as we age. - 00:17–00:20 00:17–00:20 This is followed by the creator explaining that this is when you start noticing less firmness, dullness, and loss of bounce. - 00:20–00:28 00:20–00:28 The video returns to the creator sitting at the table, explaining that the serum has NMN and Niacinamide, which helps to boost and replenish NAD, not just working on the surface but helping your skin renew from within. - 00:28–00:33 00:28–00:33 The video shows the product as the narrator explains that the serum has clinically shown to visibly rewind skin by up to six years, which is why it's a part of my routine. - 00:33–00:41 00:33–00:41 She ends the video by saying that she would like her mid-20s glow back and that we should be going for a skin routine that actually supports skin longevity.

# Ad summary A woman discusses the Obagi Nu-Gen Cellular Renewal Serum and how it can help improve the overall appearance of skin. The ad follows a problem-solution format. # Brand positioning Obagi is presented as a skincare brand focused on addressing long-term skin health and resilience, not just temporary fixes. The brand positions itself as being rooted in scientific understanding, emphasizing how its products work at a cellular level to renew skin cell energy and repair damage. The brand promotes a sense of continual learning and care for skin longevity, and targets consumers who are invested in long-term skin health. # Product The Obagi Nu-Gen Cellular Renewal Serum is presented as a product designed to work at a cellular level to improve overall skin health. It helps renew NAD+, which naturally declines as people age, and this helps support skin cell energy, renewal, and repair. The serum aims to make skin look smoother, brighter, and more resilient, offering a long-term solution rather than a quick fix. The product addresses the need for sustainable skin health practices, as opposed to temporary improvements, and appeals to those looking for skincare solutions that focus on long-term benefits. # Visual style The ad has a natural, unfiltered aesthetic with soft lighting and minimal editing. The production quality feels like a UGC, which aligns with the tone of a personal recommendation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action This is definitely worth looking into. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video begins with a woman in a robe addressing the audience. She discusses issues like uneven skin tone, dark spots, and skin that looks more tired than usual. The intention is to highlight common skin concerns that viewers may relate to. - 00:07–00:11 00:07–00:11 She introduces Obagi Nu-Gen Cellular Renewal Serum, framing it as a solution for skin longevity. The goal is to present the product as a credible solution to the problems mentioned earlier. - 00:11–00:17 00:11–00:17 She explains that the serum works at a cellular level and renews NAD+, which declines with age. This part aims to emphasize the scientific approach and long-term benefits of the product. - 00:17–00:23 00:17–00:23 She mentions that NAD+ supports skin cell energy, renewal, and repair, and she applies the serum to her face. The intention is to showcase the product in action and highlight its benefits for skin health. - 00:23–00:28 00:23–00:28 She elaborates on how the serum helps skin look smoother, brighter, and more resilient, rather than just temporarily improved. The goal here is to reinforce the long-term value and effectiveness of the product. - 00:29–00:35 00:29–00:35 She states that skincare isn't a quick fix, but about supporting healthier skin long-term. The intention is to align with viewers looking for reliable, sustainable skincare solutions. - 00:35–00:39 00:35–00:39 She emphasizes her interest in skincare and encourages viewers to look into the serum if they care about skin longevity. The intention is to end with a personal endorsement and a clear call to action.

# Ad summary This ad promotes Obagi Medical's NU-GEN Cellular Renewal Serum, emphasizing its ability to rejuvenate skin at a cellular level. A woman in a lab coat, presumably a dermatologist, explains how the serum replenishes skin cells with NAD+, NMN, and niacinamide to combat the natural decline of NAD levels with age, which impacts skin cell function. She supports these claims with clinical study data showing the serum can visibly rewind skin's age by up to six years, addressing issues such as uneven tone, fine lines, and dullness. The ad combines a science-backed, expert presentation with a clear focus on measurable improvements in skin health. # Brand positioning Obagi Medical is presented as a skincare brand focused on advanced, scientifically-backed anti-aging solutions. The brand positions itself at the forefront of skincare innovation, emphasizing cellular energy and utilizing cutting-edge ingredients like NAD+ to combat the signs of aging. By aligning with a knowledgeable dermatologist, Obagi Medical communicates a commitment to efficacy and credibility, appealing to consumers who seek tangible results and trust in professional expertise. The brand avoids hype or sensationalism, instead focusing on the scientific rationale behind its products. # Product Obagi Medical's NU-GEN Cellular Renewal Serum is designed to replenish skin cells with NAD+, NMN, and niacinamide, addressing the natural decline of NAD levels that occur with age. It supports the skin’s natural longevity pathways and cellular renewal to combat concerns like uneven skin tone, visible imperfections, sagging skin, fine lines, skin dullness, visible redness, skin smoothness, barrier strength, and hydration levels. The serum claims to rewind skin’s age by up to six years by treating the skin at the cellular level, going beyond just surface-level improvements. # Visual style The ad features a clean and professional visual style. It uses static shots and smooth transitions, creating a polished commercial feel. The pacing is consistent, which supports the serious, informative tone. The lighting is natural, adding to the trustworthy impression. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman in a white lab coat directly addressing the camera. She asserts that "The future of anti-aging skincare is cellular energy," immediately framing the conversation around advanced scientific concepts. This aims to grab the viewer's attention by presenting a forward-thinking approach to skincare, suggesting that the brand is innovative and at the forefront of the industry. The expert tone signals credibility and positions the ad as informative rather than purely promotional. - 00:03–00:07 00:03–00:07 The speaker introduces the concept of the AGE CTRL™ COMPLEX, identifying NAD+ as a key molecule in skin cell repair and renewal, while pointing up at the graphic. This builds upon the initial hook by providing specific scientific information, lending credibility to the claim that cellular energy is crucial for anti-aging. The visual of the molecule diagram emphasizes the scientific foundation of the product, appealing to viewers who value data-driven solutions. - 00:08–00:14 00:08–00:14 The woman presents the problem of declining NAD levels with age and how it affects the efficient functioning of skin cells. This is designed to establish the need for the product, framing the decline of NAD+ as a common issue. The matter-of-fact tone avoids sensationalism, instead presenting the problem as a natural part of aging that can be addressed with the right solution. - 00:15–00:27 00:15–00:27 The speaker introduces Obagi's new serum as an innovative solution, explaining that the engineered formula allows NAD+ to absorb into the skin and restore diminished levels. This segues into the product reveal, showing the serum packaging and branding. The term “engineered formula” reiterates the brand’s focus on scientific innovation, and the explanation of how the serum works creates a clear, logical connection between the problem (declining NAD+ levels) and the solution (Obagi’s serum). - 00:28–00:41 00:28–00:41 A demonstration of the serum is shown along with the products packaging, describing it as "NU-GEN Cellular Renewal Serum is designed to help replenish skin cells with NAD+" This illustrates the serum's texture and ease of use, making the product more relatable and tangible. The explanation of additional ingredients (NMN and niacinamide) and their benefits further builds trust by providing a complete picture of the serum's formulation. - 00:42–00:55 00:42–00:55 The speaker cites clinical studies to back up the claims, stating that the serum was "shown to visibly rewind the skin's age by up to six years", also referring to the “nine hallmarks" the product addresses. This is a direct appeal to evidence-based decision-making. The visual display of study results enhances the impact by presenting tangible data that supports the serum's efficacy, reinforcing the brand's commitment to scientific validation. - 00:56–01:03 00:56–01:03 The speaker reiterates that the product doesn't just treat the surface but helps support skin health at the cellular level, emphasizing the future of skincare. This recap solidifies the value proposition, reminding the viewer that the serum provides both immediate and long-term benefits by addressing the root cause of aging. The closing statement positions Obagi as a leader in this new era of skincare, reinforcing the brand's innovative and forward-thinking identity.

# Ad summary This ad uses the voice of a brand advocate who provides four tips on how to keep skin looking younger. One of the tips is to use Obagi’s Nu Gen Cellular Renewal Serum because it is science-backed and works at a deeper level. # Brand positioning Obagi Medical is positioned as a science-backed brand that focuses on advanced skincare solutions. The brand offers dermatologist-tested products with clinically proven results, specifically targeting anti-aging concerns. Obagi's product line includes the Nu Gen Cellular Renewal Serum, designed to visibly rejuvenate skin by replenishing skin cells and addressing multiple signs of aging simultaneously. The brand aims to appeal to consumers who seek effective skincare products with scientific backing, promoting a youthful and healthy complexion through advanced formulations. # Product The Obagi Nu Gen Cellular Renewal Serum is a skincare product designed to rejuvenate skin and address signs of aging. It is formulated to replenish skin cells with NAD+ and targets nine signs of skin aging simultaneously. The serum claims to visibly rewind skin's age by up to six years in just 12 weeks. It is marketed as a science-backed product with clinically proven results. The serum is for individuals looking to improve skin clarity, health, and overall appearance, aiming to achieve a more youthful complexion. The ad emphasizes the product's ability to provide noticeable improvements with consistent use. # Visual style The ad features a blend of high-quality commercial shots and UGC-style visuals. The lighting is mostly natural, and the editing includes both quick cuts and static shots. The pacing is moderate, with visual transitions timed to the spoken content. The overall aesthetic is polished, aiming to provide a trustworthy and informative feel. The production quality is high, balancing commercial polish with authentic UGC elements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator says he visited Next Health for a skin analysis to understand his skin’s aging process. - 00:04–00:06 The creator shares his four biggest takeaways from the skin analysis. - 00:06–00:11 The creator’s first tip is to avoid over-washing your face, recommending washing no more than twice a day to prevent drying out the skin. - 00:11–00:16 The creator’s second tip is to use SPF daily, even when it’s cloudy, emphasizing that it is non-negotiable. - 00:16–00:18 The creator’s third tip is to use products that actually work, recommending Obagi's Nu Gen Cellular Renewal Serum. - 00:18–00:34 The creator explains that Obagi’s serum is science-backed, works at a deeper level, and has been clinically proven to rewind skin’s age by up to six years in 12 weeks by helping replenish skin cells with NAD+ and addressing nine signs of skin aging simultaneously. - 00:34–00:38 The creator states that the more consistently he uses the serum, the clearer and healthier his skin looks. - 00:38–00:45 The creator’s fourth tip is that your lifestyle shows up on your face, emphasizing the importance of things like sleep, water, and reducing stress to maintain healthy skin.

# Ad summary In this ad for Obagi Nu-Gen Longevity Serum, a woman identified as an aesthetician discusses how her NAD+ levels decline as she ages and this serum helps to replenish them. # Brand positioning Obagi is presented as a premium skincare brand that's rooted in scientific rigor and research to target skin aging at a cellular level. The brand focuses on "longevity" as an evolution beyond traditional anti-aging claims, suggesting a more holistic approach to maintaining skin health and cellular function. The products are positioned for those who understand and value advanced skincare science and want to invest in solutions that address the root causes of aging, not just the surface-level symptoms. This aims to occupy a space in the consumer’s mind as a leader in next-generation longevity skincare. # Product Obagi Nu-Gen Cellular Renewal Serum is a skincare product designed to combat the effects of declining NAD+ levels in skin cells, which the ad states drops by up to 50% by the age of 40. This decline impacts the skin's ability to repair, renew, and maintain collagen and elastin. The serum contains a proprietary AGE CTRL™ complex featuring NAD+, NMN, and Niacinamide to replenish diminished NAD+. It supports skin cell energy, promotes visible renewal, improves firmness, boosts hydration, and enhances visible smoothness. The serum is designed for individuals seeking to improve their skincare routine with a focus on longevity rather than just anti-aging. # Visual style The ad's overall aesthetic is polished and clean, typical of beauty or skincare product promotions. It uses natural lighting and is filmed in what appears to be a high-end bathroom, enhancing the sense of luxury and quality. The editing style includes a mix of static shots and quick cuts, with smooth transitions between them. The visual style feels like a hybrid between UGC and polished commercial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action enhance your skincare routine with NU-GEN™ # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator presenting the Obagi NU-GEN Cellular Renewal Serum. - 00:00–00:02 She identifies the serum as a "longevity skincare essential" that she relies on as an aesthetician to highlight her knowledge and expertise. - 00:02–00:04 The ad identifies that Obagi NU-GEN is powered by NAD+ to explain the significance of this component. - 00:04–00:10 The aesthetician explains the importance of coenzymes in skin cells and how their levels can decline significantly by age 40 to establish the problem the product solves. - 00:10–00:12 She explains how the decline of NAD+ negatively affects the skin's ability to repair itself to emphasize the significance of NAD+ for skin health. - 00:12–00:16 The aesthetician demonstrates applying the serum to her face to illustrate how to incorporate the product into a skincare routine. - 00:16–00:25 She states that the serum replenishes diminished NAD+ with its proprietary age control complex, highlighting key ingredients and their benefits. - 00:25–00:28 She states that the serum supports skin cell energy, promotes visible renewal, improves firmness, and boosts hydration to illustrate the benefits of the product. - 00:28–00:31 She shifts from the standard concept of "anti-aging" to the concept of "longevity", implying that the product offers a longer-term approach to skincare. - 00:30–00:31 She states that Obagi NU-GEN will help you enhance your skincare routine to invite the viewer to try the product.

# Ad summary A woman in a bathroom shares her morning and nighttime skincare routine using various Obagi Medical products, which she claims leaves her skin glowing. # Brand positioning Obagi Medical positions itself as a clinical, anti-aging skincare brand sold through medical professionals. The brand focuses on scientifically-backed formulations for skin transformation. The ad does not make comparisons to other brands, opting to focus on the features and benefits of its products. Obagi creates skincare solutions to combat signs of aging and promote skin longevity. # Product This ad features multiple Obagi Medical products that work together as a regimen. First, the Obagi Foaming Cleanser is presented as a skin refreshing product, followed by the Balancing Toner. The featured product is the Nu-Gen Cellular Renewal Serum, presented as a foundation serum providing anti-aging, barrier-supportive, and radiance-boosting benefits. The serum addresses emerging and existing signs of aging and visibly rewinds the appearance of skin's age. The ad also includes Super Antioxidant Serum, Moisture Restore, and Physical Defense Tinted SPF 50 used in the morning. Claribright and Retivance are used in the night routine. # Visual style The ad has a polished UGC feel with static shots and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is moderate and consistent throughout the ad. Cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman wearing a white robe stands in her bathroom and states her skin feels dull. - 00:02–00:04 The woman presents the Obagi Medical products that are part of her skincare routine, stating it's the routine she keeps coming back to. - 00:04–00:07 The woman dispenses Obagi Foaming Cleanser into her hand and begins washing her face at the sink. - 00:07–00:11 She applies the Balancing Toner to her face using a cotton pad. - 00:11–00:17 The woman highlights the Obagi Nu-Gen Cellular Renewal Serum as the hero product of her routine. She states that it helps to promote skin longevity and address emerging and existing signs of aging, using it both morning and night after cleansing and toning. - 00:17–00:21 She applies the serum to her face, describing it as a foundation serum that provides her skin with anti-aging, barrier-supportive, and radiance-boosting benefits. - 00:21–00:23 She shows the moisturizer, stating that the serum works to enhance the products that follow. - 00:23–00:26 She applies the moisturizer to her face. - 00:26–00:30 The woman shows the Super Antioxidant serum and Physical Defense Tinted SPF 50, mentioning that those are also part of her morning skincare routine. - 00:30–00:37 The woman wearing a pink robe finishes her routine with her favorite Susan Obagi MD products, stating that her skin is glowing and she loves it.

# Ad summary This ad features a woman detailing her skin analysis and the Obagi Nu-Gen cellular renewal serum she uses as part of her skincare routine. She shares progress, including how her complexion looks brighter and healthier. # Brand positioning Obagi Medical positions itself as a brand dedicated to long-term skin health through science-backed care. The brand promotes the use of ingredients that contribute to holistic health and resilience. The brand offers products like the Nu-Gen Cellular Renewal Serum, which contains an Age Control Complex designed to rejuvenate skin cells and combat multiple signs of aging. Obagi aims to occupy a space in the consumer's mind as a reliable choice for consistent, effective skin care, moving away from quick fixes in favor of lasting results. # Product The Obagi Nu-Gen Cellular Renewal Serum is designed to support long-term skin health by targeting multiple signs of aging. Formulated with an Age Control Complex that includes NAD+, NMN, and niacinamide, the serum supports cell energy to boost renewal and resilience. According to the ad, the product is clinically shown to help visibly rewind skin's age by up to six years by replenishing skin cells. This serum is positioned as a go-to product and a trusted part of a holistic skincare routine. # Visual style The ad presents a UGC aesthetic with a polished feel, incorporating split screens and on-screen text to highlight key information. The editing rhythm includes quick cuts and transitions synchronized with the voiceover, maintaining a steady pace of approximately 20 cuts per minute. The lighting appears natural, and the production quality is high, supporting an informative and trustworthy tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a screen recording of a skin analysis report on a laptop, featuring a person's face separated into sections and analyzed for different metrics. - 00:01–00:03 00:01–00:03 A woman begins speaking in a casual, friendly tone about a recent skin analysis, which leads into a visual of the product and a squeeze of the product into the palm of her hand. - 00:03–00:13 00:03–00:13 The ad returns to the skin analysis report, revealing the metrics, skin tone, UV spots, and bacteria. - 00:13–00:18 00:13–00:18 She emphasizes the importance of being intentional about choosing ingredients to support long-term skin health. - 00:18–00:28 00:18–00:28 The ad shows her squeezing the product into her hand, introducing the Obagi Nu-Gen cellular renewal serum as her go-to and one that she fully trusts. - 00:28–00:42 00:28–00:42 She highlights that the serum is clinically shown to help visibly rewind skin's age by up to six years. - 00:42–00:48 00:42–00:48 She describes the serum as the power source, helping her skin get more out of fewer products. - 00:48–00:57 00:48–00:57 The ad shows her applying the product, speaking to seeing progress weekly, including a brighter and healthier complexion. The ad ends by reinforcing that true skin longevity is about consistent, science-backed care.

# Ad summary This ad showcases the Obagi Medical Age Renewal Trial Kit, highlighting its benefits for improving skin firmness, fine lines, and overall skin quality. The ad uses a simple visual format to present the products and their value, positioning them as medical-grade solutions for age renewal. # Brand positioning Obagi Medical is presented as a brand offering medical-grade solutions for age renewal. The brand aligns with a functional and results-driven approach, promising to visibly improve firmness, fine lines, and overall skin quality. The brand is positioning itself in the market of advanced skincare and medical-grade treatments by providing consumers with solutions for anti-aging. # Product The Obagi Medical Age Renewal Trial Kit is a 4-step system designed to visibly improve firmness, fine lines, and skin quality. The kit includes a Foaming Gel Cleanser for normal to oily skin types, a Toner to restore the skin's natural pH, a Cellular Repair Serum, and a Firming Treatment. The kit is powered by NAD+ and is available for a limited time offer of $79, which is a $165 value, offering a 52% savings. The ad emphasizes the products' medical-grade formulation and their ability to renew the skin's appearance. # Visual style The ad has a clean and clinical aesthetic, utilizing static shots and simple product presentation. The production quality is polished, conveying a professional and medical-grade image. The pacing is slow and deliberate, emphasizing the products and their benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A static shot of the age renewal kit appears with text overlay highlighting the kit.

# Ad summary This ad features a creator in her bathroom promoting Obagi Sun Shield Mineral UV Barrier Protect SPF 40. She talks about how the product is clinically proven to protect sensitive, acne-prone and post-procedure skin, and works for all skin types. She also shows viewers how she applies the sunscreen. # Brand positioning Obagi Medical aims to occupy a premium space in the consumer's mind as a scientifically-backed and clinically-proven skincare brand. The brand aligns with the values of effective skincare, medical expertise, and broad applicability across skin types. It distinguishes itself by emphasizing clinical validation and catering to specific skin concerns such as sensitivity, acne, and post-procedure care. The brand positioning is both functional, highlighting protective properties and ingredients like zinc oxide, and emotional, promoting an investment in skin health. # Product Obagi Sun Shield Mineral UV Barrier Protect SPF 40 is a broad-spectrum mineral sunscreen designed to protect against harmful UV rays. The product is marketed towards individuals with sensitive, acne-prone, and post-procedure skin, but also works for all skin types. It features zinc oxide as the active ingredient, combined with antioxidants, to protect against oxidative stress. The sunscreen is presented as lightweight, quick-absorbing, and non-comedogenic, meaning it will not cause breakouts. The product is intended for daily use, with reapplication every two hours. The ad is telling the viewer that this product is worth trying because it’s effective, safe for sensitive skin, and fits seamlessly into a daily skincare routine. # Visual style The ad has a polished commercial aesthetic with a bright and clean visual feel. The editing style includes a mix of quick cuts and static shots, timed to the voiceover. The production quality gives a UGC feel that is meant to appeal to a younger audience. The pacing is consistent at approximately 25-30 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comment the word SPF to shop # Point of view - [object Object] # Storyline - 00:00–00:03 The creator presents the product as a sunscreen she finally trusts for her sensitive, acne-prone skin. - 00:03–00:08 The camera zooms in on the product packaging as the creator states the product name and emphasizes the product features. - 00:08–00:14 The creator demonstrates the product application on her hand and face, highlighting its broad spectrum mineral sunscreen properties and clinical proof for sensitive skin. - 00:15–00:17 The creator holds the product and confirms that it works for all skin types. - 00:17–00:21 The creator is facing a mirror applying the sunscreen as the last step in her morning routine. - 00:21–00:25 The creator emphasizes the key ingredients, zinc oxide and antioxidants, and their benefits. - 00:26–00:30 The creator shows the sunscreen and explains that it is lightweight, absorbs quickly and doesn't cause break outs. - 00:30–00:36 The creator states that she reapplies the sunscreen every 2 hours, emphasizing that sun protection is not just for the morning. - 00:36–00:40 The creator concludes by stating that your skin is an investment to be protected.