How Navan Advertises on Meta

# Ad summary This ad uses a split-screen format to highlight the pain points of planning company offsites, then showcases how Navan simplifies the process, making it enjoyable and stress-free. The ad blends relatable travel moments with quick glimpses of the Navan platform, promising a smoother, more rewarding planning experience. # Brand positioning Navan is presented as a modern, tech-forward company that simplifies business travel and expense management. The brand is positioned as a solution to the often stressful and complicated aspects of planning corporate events and travel. It aims to occupy the space of convenience and efficiency, promoting a lifestyle of seamless travel experiences, and pushing against the traditional norms of tedious travel planning. Navan's functional positioning focuses on simplicity and user-friendliness, with an emotional appeal rooted in reducing stress and improving the overall experience for both planners and travelers. # Product Navan is a business travel and expense management platform designed to simplify and streamline the process of planning and executing corporate events and travel. The product caters to companies and employees who frequently travel for business, offering features like booking flights and hotels, managing expenses, and automating travel-related tasks. The ad explicitly states that Navan simplifies offsite planning, implying that the platform provides tools and resources to make the process more efficient and enjoyable. By showcasing various stages of a business trip—from planning on a laptop to enjoying in-flight meals—the ad highlights Navan's ability to handle all aspects of corporate travel, positioning it as a valuable tool for any business looking to reduce travel-related stress and improve employee satisfaction. # Visual style The ad features a blend of quick cuts and static shots, creating a dynamic yet informative visual experience. The production quality is mid-range, leaning towards a UGC feel but with polished elements. This hybrid approach suggests authenticity while maintaining a professional appearance. The pacing is fast, with cuts happening approximately every second, keeping the viewer engaged and emphasizing the ease and speed of Navan. Cuts and text overlays are generally timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of an airplane window. - 00:00–00:02 The text overlay, “Bad news: I’ve somehow inherited the offsite planning” appears on screen. This phrase implies a common frustration: being tasked with the complex and often unwanted job of planning corporate events. - 00:01–00:10 The ad then transitions to a series of quick shots that show enjoyable travel experiences. - 00:01–00:10 Each shot has the text overlay: “Good news: My company uses Navan”. The good news serves as a direct response to the bad news presented earlier, showing that having Navan negates any frustrations.

# Ad summary This ad for Navan features a woman explaining how easy it is to keep track of her employees' work trips in Melbourne, Sydney, and London with the platform. The company can book flights, hotels, and cars through Navan, and she can set the rules to show employees what is within policy. She also likes that she gets real-time reporting instead of sorting through thousands of emails. Her team also likes using Navan, and the company saves money when everyone books in policy. # Brand positioning Navan is presented as a SaaS platform that simplifies business travel management, positioning itself as a modern solution for corporate travel that helps businesses monitor and control costs in real time. The brand aims to occupy the space in the consumer's mind as a tool that enables businesses to easily manage team travel from a single dashboard by tracking flights, hotels, and cars. It promotes efficiency and transparency and aligns with a tech-forward and data-driven lifestyle, pushing against the inefficient norms of traditional travel management that involve multiple spreadsheets and countless emails. The brand positioning is functional by promoting simplicity and performance in travel management. # Product Navan is presented as a business travel management platform designed to simplify corporate travel arrangements, compliance, and expense tracking. It offers a centralized dashboard where teams can book flights, hotels, and rental cars—whether domestic or international—while adhering to company policies. The platform allows administrators to set rules and ensure every employee sees what's within policy, minimizing the need for manual approvals and spreadsheet updates. It is for businesses that need a comprehensive and efficient way to handle employee travel, control spending, and gain real-time reporting. A key USP is the ability to monitor and manage travel in real time, reducing the administrative burden of updating spreadsheets and chasing approvals. The platform also provides real-time reporting, which helps companies save money when employees book within policy. Navan Travel is free for eligible companies with up to 300 employees, which further removes the barrier to purchase. # Visual style The ad has a UGC feel with a polished commercial finish. It combines screen recordings of the software with shots of people traveling, creating a hybrid style that balances functionality and lifestyle. The editing style includes quick cuts, static shots, and smooth transitions. The pacing is fairly consistent throughout the ad. The cuts and product actions are often timed to the beat of the music and spoken lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a woman, Tessa, stating that her employees are in various locations – Melbourne, Sydney, and London. She conveys that she can keep track of all their work trips through Navan, indicating its global and centralized management capabilities. - 00:06–00:11 00:06–00:11 Continuing from the previous statement, she demonstrates how Navan allows her team to book flights, hotels, and cars in one place. - 00:11–00:16 00:11–00:16 Building on the previous point, she explains how she sets the rules within the platform, ensuring employees only see what's within policy, indicating Navan's policy compliance feature. - 00:16–00:19 00:16–00:19 She then states that she isn't constantly updating spreadsheets or chasing approvals, which addresses a common pain point in traditional travel management. - 00:19–00:23 00:19–00:23 She shares her favorite part – getting clean, real-time reporting, contrasting it with the outdated process of dealing with 10,000 emails, and further emphasizing Navan's efficiency. - 00:23–00:28 00:23–00:28 In summary, she states that her team actually wants to use Navan, and the company saves money when everyone books in policy, highlighting both employee satisfaction and cost-effectiveness. - 00:28–00:31 00:28–00:31 Finally, she states that Navan is completely free for teams under 300, sweetening the deal. - 00:31–00:34 00:31–00:34 She concludes by saying if you're ready to reclaim your time and sanity, this is your sign, which is the final call to action.

# Ad summary This ad promotes Navan by offering £400 in Navan Rewards when a company joins. The ad uses a dreamy, cloud-filled background and a floating gift card visual to attract attention. # Brand positioning Navan is presented as a rewarding platform for companies, emphasizing financial incentives for joining. The brand positions itself as generous, offering substantial rewards to new companies. The tone is playful and slightly self-deprecating ("We might regret this"), suggesting a willingness to go above and beyond to attract customers. Navan aims to occupy a space in the consumer's mind as a company that values and rewards its clients, setting it apart from competitors through its financial incentives. # Product The ad features Navan Rewards, which are presented as a financial incentive for companies to join the Navan platform. The reward is explicitly stated as "£400* in Navan Rewards." The product is visually represented by a floating, rounded-corner card with the Navan logo and the monetary value prominently displayed. The ad addresses the purchase barrier by offering a significant reward, making it more appealing for companies to consider joining Navan. The asterisk next to the reward amount indicates that terms and conditions apply, suggesting there may be specific requirements or limitations to the offer. # Visual style The ad has a dreamy, high-quality visual style with a soft, pastel color palette. The background features a sky filled with pink and purple clouds, creating a serene and inviting atmosphere. The floating gift card adds a touch of whimsy. The typography is clean and modern, enhancing readability. The overall effect is polished and professional, designed to capture attention in a subtle yet effective manner. # Hooks Headline: We give you £400* in Navan Rewards when your company joins # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a playful "Psst..." to grab attention, creating a sense of intrigue and exclusivity. This is from the brand's perspective, aiming to draw the viewer in with a casual, attention-grabbing opener. - The brand announces the offer: "We give you £400* in Navan Rewards when your company joins," clearly stating the incentive for new companies. This is from the brand's perspective, directly communicating the value proposition. - The brand adds a touch of humor and urgency with "We might regret this. Don't hang about," suggesting the offer is limited or exceptionally generous. This is from the brand's perspective, creating a sense of FOMO and encouraging immediate action. - A visual of a gift card with "£400" reinforces the reward, making the offer more tangible and appealing. This is from the brand's perspective, visually highlighting the financial incentive.

# Ad summary This ad for NAVAN promotes their work travel platform and offers a $500 reward for new companies that onboard with NAVAN. # Brand positioning NAVAN is presented as a modern, tech-forward travel platform for businesses. The brand's positioning revolves around offering a streamlined solution for managing work travel, simplifying what is normally a complex process. NAVAN is shown to be a leader and reputable platform. They offer incentives for business owners to use their travel platform, creating a relationship based on rewarding their clientele. # Product The advertised product is NAVAN's work travel platform, designed to simplify and manage business travel arrangements. The platform is intended for use by businesses and their employees, offering tools and resources to facilitate travel planning and management. The ad directly addresses a purchase barrier by offering a $500 reward for new companies that onboard their company. The NAVAN platform aims to be the solution for work travel. # Visual style The ad has a clean and corporate aesthetic. The background is a single solid color, with overlaid product imagery and text. The overall style is minimalistic, highlighting the key offer. # Hooks Headline: $500 for personal travel # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a large gift card, styled with a blue sky and clouds, visually emphasizing the brand's offer of $500 for personal travel. This imagery is intended to immediately grab the audience's attention with the monetary incentive and the suggestion of leisure travel. - The ad then shifts to a direct offer, proclaiming the viewer can "Get $500* when you onboard your company," which tells the viewer that there is a reward for using NAVAN's platform. This statement serves as the core call to action, encouraging viewers to consider NAVAN for their business travel needs. - The ad then highlights NAVAN's credibility as a leader by showing their "WINTER 2020 Leader" award. Lastly the NAVAN logo is displayed to ensure brand recognition and provide a clear association with the offer and platform.

# Ad summary The image ad features a woman working at a laptop in a bright room. In the center is a large app screen showing a pie chart representing business travel expenses by category. The overall image promotes data-driven insights in corporate travel spending. # Brand positioning Navan is presented as a modern solution for managing and understanding business travel expenses, as underscored by its partnership with Lufthansa Group. The brand aims to simplify complex financial data into actionable insights, offering an efficient and visually clear way to track corporate spending. It occupies a space that aligns with data-driven decision-making and transparency in financial management, primarily targeting businesses seeking better control and visibility over their travel budgets. Navan promotes a tone of professionalism, technological advancement, and data-driven solutions, ignoring manual tracking and spreadsheets. # Product The advertised product appears to be a software solution, likely a web or mobile application, designed to provide “smarte insights in die Geschäftsreise-Ausgaben” (smart insights into business travel expenses). It presents data visualizations of business travel expenses, with a detailed breakdown of costs such as “Hotel Ausgaben” (hotel expenses) from August 11 to August 18, 2026, totaling €3.578. The app organizes this data by department, showing expenses for Vertrieb (sales), Executives, and Operations with respective amounts. The primary use case is to give businesses clear, actionable financial data to optimize their travel spending. By providing a detailed breakdown of expenses, the product aims to address the pain point of understanding and managing corporate travel costs effectively. # Visual style The ad has a clean, corporate aesthetic with a focus on data presentation. The production quality appears polished, with a bright and airy setting. The visual motif is a combination of real-life setting and digital interface integration, mimicking the experience of using the application. The typography is clean and legible, and the colors are soft and muted. The overall style is professional and functional, designed to appeal to a business-oriented audience. It aims for scannability by presenting key information clearly and concisely. # Hooks Headline: Smarte Insights in die Geschäftsreise-Ausgaben # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the logos of BusinessToGo, Navan, and Lufthansa Group, immediately establishing the credibility and scope of the offering. This branding communicates a message of collaboration and reliability from a known carrier, setting the stage for an efficient business solution from the brand's perspective. - The main section presents an insight into business travel expense analysis with the headline “Smarte Insights in die Geschäftsreise-Ausgaben”. The brand shares the key value proposition and introduces the core promise of the product. - A visual breakdown of hotel expenses is shown, itemizing expenses for various departments like sales, executives, and operations. The brand offers proof of its data analytics capabilities to help the customer understand how the product works and what insights they can gain.

# Ad summary This ad promotes Navan, a business travel platform. Ellie Gibbs, People Operations Specialist at Synthesia, explains how Navan makes managing employee travel easier by eliminating administrative tasks and allowing employees to self-serve. The ad highlights the platform's features, such as setting up travel policies and auto-approving trips, ultimately reducing the stress associated with travel management. # Brand positioning Navan is a business travel platform designed to streamline and simplify the process of managing employee travel for companies. The brand positions itself as a time-saving solution that eliminates administrative burdens and empowers employees to self-serve when booking travel. By offering features like policy setup and auto-approval of trips, Navan promotes a functional approach that prioritizes efficiency, cost savings, and ease of use for both the company and its employees. # Product Navan is a business travel platform that simplifies the management of employee travel. It streamlines the process by allowing companies to set up travel policies that employees can then follow for self-service bookings. The platform auto-approves trips within those policies, reducing the administrative burden and making travel management "100 times easier." Navan is for companies scaling rapidly, especially those needing to coordinate onboarding travel for multiple employees. It eliminates the administrative side of travel, reducing the need for constant policy chasing and allowing employees to self-serve. The platform offers features such as booking flights and hotels, and integrates notifications, spend reports, and options for personal travel, thereby reducing stress associated with travel. # Visual style The ad features a polished commercial aesthetic with a blend of office scenes, screen recordings, and direct testimonials. The editing style uses quick cuts to maintain a brisk pace, and transitions are smooth. Lighting is bright and professional, contributing to a modern and clean feel. The pacing is consistently fast, with approximately 8 cuts per minute, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started — it's free* # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens by stating that if you're not using a business travel platform like Navan, you're really missing out. This captures the viewer's attention and sets the stage for the product's benefits. - 00:04–00:07 Next, Ellie Gibbs, People Operations Specialist at Synthesia, introduces herself and her company. This establishes credibility and introduces the brand from a user's perspective. - 00:07–00:12 Ellie describes Navan as a business travel platform that makes managing employees' travel 100 times easier. This reinforces the product's core value proposition. - 00:12–00:17 She explains that many of Synthesia's employees travel for onboarding, and since the company is scaling rapidly, they would have a lot of work if they were trying to coordinate all their travel manually. This highlights the problem Navan solves. - 00:17–00:23 Ellie explains that Navan helps to completely eliminate the admin side, emphasizing the platform's efficiency. This builds on the prior point and shows the direct impact. - 00:23–00:32 She notes that she doesn't have to be constantly chasing policies, as they're already set up so the employee can just go in and self-serve. This elaborates on the product's specific features and benefits. - 00:32–00:35 The ad concludes with Ellie stating that Navan has really taken the stress out of travel, recommending it highly. This reinforces the emotional benefit of the product and ends with a clear endorsement.

# Ad summary This ad promotes BusinessToGo, a travel expense management platform. It compares booking and tracking business travel in 2016 to how the platform can help in 2026. A smiling brand rep introduces the problem, and split-screen visuals demonstrate how the app works, before returning to the smiling brand rep. # Brand positioning BusinessToGo aims to occupy a space in the consumer's mind as a modern and efficient solution for business travel management. It promotes values of simplicity, automation, and cost control, pushing against the traditionally manual and cumbersome processes of corporate travel. The brand aligns with a professional, tech-forward lifestyle, offering a functional solution that saves time and reduces administrative overhead. By showcasing its platform, BusinessToGo establishes a brand identity centered on innovation and control in the corporate travel sector, implying care for both employee experience and company finances. # Product BusinessToGo is presented as a platform designed to simplify and automate the process of business travel management. It allows employees to book their own flights and hotels while ensuring companies maintain oversight of travel costs. The platform automatically records all expenses and receipts, addressing the pain point of manual expense tracking. It offers a user-friendly interface where employees can book travel arrangements independently. By streamlining travel booking and expense management, BusinessToGo aims to be a comprehensive solution for businesses of any size. # Visual style The ad has a polished, commercial aesthetic. The editing style includes a mix of static shots and quick cuts, particularly in the split-screen segments, to highlight the comparison. The production quality is high, with clear lighting and professional framing. The pacing is moderate, with cuts timed to match the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a smiling woman in a blazer, cheerfully mentioning that there will be many business trips again in 2026. She poses the question of whether they'll be organized like in 2016 or with BusinessToGo, setting up a comparison narrative. - 00:07–00:12 A split-screen then appears, comparing the tasks involved in travel management in 2016 (searching for flights, checking budgets, manually organizing each trip) with using BusinessToGo in 2026. The upper section shows the frustrations of manual booking, while the lower section shows the BusinessToGo platform. - 00:12–00:16 The split-screen then shows different tasks for travel management. The top half depicts the frustrations of having to handle all travel booking and expense management tasks in 2016, while the bottom half depicts a user easily booking a flight via BusinessToGo in 2026. The tone is clearly humorous, underscoring the benefit of the solution. - 00:16–00:18 The split-screen continues to compare traditional methods with BusinessToGo, showing the pain of manually handling expenses and receipts in 2016 against the automated tracking in 2026. This builds directly on the previous contrast, reinforcing the convenience of the platform. - 00:18–00:23 Finally, the split-screen shows the difficulty of finding and booking hotels in 2016, and emphasizes the value of being able to retain an overview of travel costs using BusinessToGo in 2026. - 00:23–00:28 The woman reappears, smiling and presenting an on-screen graphic of a trip confirmation as she welcomes viewers to 2026 and states that business trips are now organized with BusinessToGo, delivering the final pitch with optimism and confidence.

# Ad summary This ad promotes Navan, a business travel and expense platform. It features an interview at a conference where a representative explains the platform's benefits, including earning loyalty points and cost savings. The ad highlights that Navan is free for eligible companies with up to 200 employees and encourages viewers to check them out. # Brand positioning Navan is presented as the #1 business travel and expense platform on the market. The brand aims to occupy the space of a modern, efficient, and cost-effective solution for business travel management. It aligns with values of convenience, savings, and employee benefits. Navan positions itself as a tool that helps companies earn loyalty points and save money by staying under policy. The brand positioning is both functional (providing a platform for travel and expense management) and emotional (offering peace of mind and financial benefits). # Product Navan is a business travel and expense platform designed to help companies manage their travel and expenses efficiently. It allows companies to earn loyalty points for their employees and see cost savings when they elect to stay under policy. The platform is positioned as the #1 tool on the market and is free for eligible companies with up to 200 employees. The ad highlights the platform's ability to help companies save money and earn rewards while managing business travel. # Visual style The ad has a polished, UGC-style aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial, supporting an informative and engaging tone. The pacing is consistent, with cuts timed to the music and voiceover. The ad uses natural lighting and bright colors to create a positive and inviting atmosphere. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check them out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a busy booth at a conference, establishing that Navan was the busiest booth at the conference. This sets the stage for the interview and highlights the brand's popularity. The perspective is from an observer, capturing the scene. - 00:02–00:04 00:02–00:04 A woman asks a man, "Can you explain a little bit about Navan?" This introduces the interview format and the purpose of the ad. The perspective shifts to the interviewer, setting up the brand explanation. - 00:04–00:16 00:04–00:16 The man responds, "So we're the number one business travel and expense platform on the market. Companies love using us because they're able to earn all their loyalty points for their employees. And they see cost savings when they elect to stay under policy. Number one tool on the market." He explains the key benefits and positioning of Navan. The perspective is from the brand representative, providing information and claims about the product. - 00:16–00:19 00:16–00:19 The man continues, "Best part is, we're totally free." The woman responds, "Sounds amazing! Check them out." This highlights the platform's affordability and encourages viewers to explore Navan. The perspective shifts back to the interviewer, endorsing the product. - 00:20–00:24 00:20–00:24 The ad ends with a screen displaying the Navan logo and the text "Navan Travel is free for eligible companies with up to 200 employees." This reinforces the key message and provides additional context. The perspective is from the brand, providing a final call to action.

# Ad summary A woman describes the BusinessToGo app which helps to save chaos when planning business trips. She notes that before, she was constantly asked questions by employees. She shares how the app makes it easy for employees to book their own travels. She explains that the app shows exactly what is allowed according to company guidelines. It all runs on one platform and provides rewards to those who book particularly cost-efficiently, which can be used for personal travel. This keeps business travel within budget and saves a lot of inquiries. # Brand positioning BusinessToGo aims to be the go-to platform for streamlining business travel planning. The brand offers a solution for managing business travel in a cost-effective manner, while also adhering to company guidelines. By offering employee rewards that can be used for personal travel, BusinessToGo aligns with a fun and personal lifestyle by creating a convenient platform for employees to book their own business trips and see what is allowed based on the company guidelines. It eliminates the need for constant inquiries and keeps business trips on budget, thus pushing against the chaos and inefficiencies of traditional travel planning methods. # Product BusinessToGo is a platform designed to simplify business travel arrangements. It empowers employees to book their own travels while adhering to company guidelines. The platform consolidates all travel processes into a single interface. It allows employees to see directly what is allowed according to company policy. A USP for the product is the rewards system, where employees receive incentives for booking cost-efficiently. These rewards can be used for personal travel. This approach addresses the common frustration of managing business travel logistics, such as handling inquiries and maintaining budgets. The product stands out for its cost-saving benefits and employee rewards system. # Visual style The ad has a polished aesthetic, employing smooth transitions between scenes. It features static shots with controlled camera movements, maintaining a consistent pacing throughout. The production quality gives off a commercial feel, which is intended to appeal to a professional audience. The lighting is natural, enhancing the setting. The visual rhythm is smooth, contributing to a cohesive viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter introduces BusinessToGo and shares that it helps reduce chaos when planning business trips in the office. - 00:04–00:11 The woman shares that before she would constantly receive questions from employees about hotel bookings and if flights were allowed. - 00:11–00:16 The woman explains that before, you were trying to get the booking and receipts together. - 00:16–00:20 The presenter explains that with BusinessToGo, employees can easily book their own trips, which implies the moment is a response to the chaos of planning business travel. - 00:20–00:24 She shares that with the product, they can directly see what the company guidelines allow and that everything runs on one platform. - 00:24–00:29 The presenter notes that when they book cost-efficiently, they get rewards that they can use for personal travel, building on the features of the product. - 00:29–00:33 The presenter concludes that with BusinessToGo, business trips stay within budget and that you'll save a lot of questions.

# Ad summary This ad is for Navan, a company that offers an easy and affordable way to book business travel all in one place. # Brand positioning Navan is presented as a business travel platform that saves employees time and money. The brand positions itself as a user-friendly solution that simplifies travel booking. By focusing on a one-stop-shop approach, Navan aims to streamline the often complicated and time-consuming process of corporate travel management, which would appeal to businesses of all sizes seeking efficiency and cost savings. # Product Navan offers a comprehensive business travel platform for booking flights, hotels, and transportation in one place. It is designed for employees who spend hours scanning flight sites. The platform consolidates all travel needs into a single, easy-to-use interface, eliminating the need to visit multiple websites or coordinate through multiple channels. By using Navan, employees can quickly and efficiently book their business travel arrangements, saving time and resources, leading to more productive work hours. # Visual style The ad has a clean, corporate aesthetic with a focus on conveying information clearly through text and simple visuals. The use of a CGI billboard and airplane gives it a modern, slightly abstract feel. The overall production quality is high, suitable for a commercial audience. Pacing is slow and steady. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 A billboard with text appears against a blue sky. The billboard reads, "Your employees love: Spending hours scanning flight sites. One place to book all their travel." An airplane flies overhead.

# Ad summary The ad shows the POV of a person relaxing in an airport, using a company that flags out-of-policy bookings to ensure employees stay within their travel budget. # Brand positioning This ad promotes a business travel solution that helps companies control costs and ensure policy compliance. The brand aims to occupy the space of a practical and efficient partner, enabling employees to travel comfortably while adhering to budget constraints. It aligns with a value of fiscal responsibility and ease of use, likely pushing against the norm of complicated or inflexible corporate travel management systems. The brand positioning is functional, focusing on performance and simplicity in managing travel expenses. # Product The product is a business travel booking and management system that automatically flags bookings that fall outside of company policy, ensuring that employees adhere to the set travel budget. The product is designed for businesses and their employees who travel for work, providing a solution to manage and control travel expenses effectively. The key feature highlighted is the ability to directly flag out-of-policy bookings, making it easier for all employees to stay within the allocated travel budget. # Visual style The ad has a casual, user-generated content (UGC) style, reminiscent of a quickly shot video on a smartphone. The aesthetic is clean but realistic, with natural lighting and minimal image treatment, aiming for authenticity and approachability. The text is overlaid directly onto the video, creating a native feel, as if it could be a personal post shared on social media. This style likely increases scannability and stop power by blending seamlessly into a social media feed. # Hooks Headline: POV: Out-of-Policy-Buchungen werden direkt geflaggt, sodass alle Mitarbeitenden das Reisebudget einhalten 🥺✨ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the message that the audience is seeing a "POV", or point of view. The intention is to immediately put the viewer in the shoes of the person in the ad, sharing the experience from their personal perspective. - The story continues with a statement explaining that 'out-of-policy bookings are directly flagged'. The story is being told from the brand's perspective, because they are showcasing a feature of their business travel booking product. - The last part of the story finishes the sentence with the end result of the product's function: 'so that all employees adhere to the travel budget' followed by emojis of a pleading face and sparkles. The brand's message is reinforcing the benefit in the end result of using the product.

# Ad summary This ad promotes Businesstogo, a tool designed to help manage and keep track of all business-related travel bookings, employee locations, and related costs. The ad features a woman who explains she is in charge of business travel, but she really had no idea about who was going where, what it cost, or whether bookings were correct. She says that she was spending hours going through emails and excel sheets and still didn't feel secure in her work. Then, she discovered Businesstogo, which provided a dashboard where she could track all of this information. She says she finally feels that she can focus on the important things instead of just guessing. # Brand positioning Businesstogo is presented as a helpful tool for managing and tracking all business-related travel bookings and costs. The brand aims to occupy the space in the consumer's mind as an all-in-one solution for staying on top of employee travel, so managers can concentrate on more important things. The brand promotes simplicity and functionality, as the ad presents the app as an alternative to spending hours managing travel bookings using email and excel sheets. The brand pushes against the norm of complex business travel management. # Product Businesstogo is presented as an app and online platform that helps businesses manage all their travel booking information in one place. It provides a dashboard where users can track the location of employees, the costs of the trip, and ensure that the bookings were correct. The user can track who is traveling where, what the cost is, and review all bookings at a glance. The app allows the user to stop spending hours going through email and excel sheets to keep track of business travel, allowing the user to focus on other important tasks. # Visual style The ad has a polished, UGC feel. The woman is speaking directly to the camera in a casual style, and the background is a simple, blurred indoor setting. The app interface is clean and modern looking. The edit rhythm is fast, with quick cuts to the app interface to demonstrate features. The visuals and text are synced, and are all timed to the audio of the woman speaking. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman who claims to be officially responsible for business travel in her company. - 00:02–00:05 The woman states, in a sarcastic tone, that "officially" is perhaps a generous word. - 00:05–00:08 The woman states that every time someone goes on a business trip, she starts an internal check. - 00:09–00:13 She lists a number of questions she finds herself asking: flight confirmed, hotel costs in budget, who is even traveling this week? - 00:13–00:14 The woman then pauses and says, "The truth?" - 00:14–00:19 She admits that she has no real oversight or overview of who is where, what it costs, or whether bookings were correct. - 00:19–00:21 She says everything is just a rough guess. - 00:21–00:26 She states that she has spent hours going through emails and excel sheets, and was still unsure at the end. - 00:26–00:27 She states that Businesstogo solved her problem. - 00:28–00:31 She shares that she suddenly opened a dashboard and everything was there. - 00:31–00:32 She states, "who is traveling where, what does it cost?" - 00:32–00:34 A screen is shown from within the app. The woman states that with Businesstogo, all bookings are at a glance. - 00:34–00:37 She states that she finally feels like she has everything under control. - 00:37–00:40 She shares that she can focus on the important things, instead of just guessing.

# Ad summary This ad promotes BusinessToGO, a platform that simplifies booking flights and hotels for business travel. It highlights the convenience of having all travel arrangements in one place, loyalty program inclusion, and the ability to avoid submitting expense reports. # Brand positioning BusinessToGO aims to position itself as a convenient and efficient solution for business travelers, emphasizing ease and cost-effectiveness. The brand aligns with the modern professional's need for streamlined travel management, promoting a lifestyle where business travel is hassle-free. It stands out by offering a free service with optional premium features, pushing against the norm of costly business travel solutions. The positioning is functional, focusing on simplicity and efficiency. # Product BusinessToGO is presented as a comprehensive platform for booking flights and hotels, tailored specifically for business travel. It consolidates all travel arrangements in one place, including loyalty programs, making booking and management easier. A key USP is the ability to avoid submitting expense reports, streamlining post-travel processes. The service is offered for free, with optional premium features available for a fee. The ad conveys that BusinessToGO is worth trying because it simplifies business travel, saves time on expense reports, and offers loyalty program benefits, all while being cost-effective. # Visual style The ad has a UGC feel with casual, handheld camera work and quick cuts. The production quality is simple, resembling content found on social media platforms like TikTok or Instagram. The editing style uses quick cuts to transition between scenes of business travel. The pacing is moderate, with cuts occurring every 1-2 seconds. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a first-person perspective of someone walking through an airport, showing various scenes of business travel such as an airplane window, the interior of a business class cabin, a travelator, and walking down an airport corridor. This sets the scene of frequent business travel and introduces the context for the ad. - 00:06–00:12 00:06–00:12 The ad shows airplane food, in-flight entertainment, and the person looking at the camera from their seat. This highlights the benefits of business travel while positioning the BusinessToGO app as a facilitator of these experiences. - 00:12–00:15 00:12–00:15 The ad concludes with an aerial view of city lights from an airplane window at night. This provides a final visual of the destinations business travelers can reach, while reinforcing the message of convenience.

# Ad summary This ad promotes BusinesstoGo, a software to help business travelers plan their trips easier. The ad features a man who is explaining the problem of planning business travel with too many browser tabs open. It transitions to screen shots of the app interface, and he highlights the software features for finding flights, hotels, trains, and rental cars to reduce travel stress and make business travel easier. # Brand positioning BusinesstoGo is presented as a tech-forward platform designed to simplify and streamline the traditionally complex process of planning business travel. It positions itself as a comprehensive solution, placing everything in one central location. By addressing the common pain points of managing multiple bookings and team inquiries, it aligns with the values of efficiency and stress reduction, distinguishing itself from more fragmented traditional booking methods. # Product BusinesstoGo is a software platform designed to streamline and simplify the process of planning business travel. It consolidates various travel-related tasks into a single interface, making it easy to manage all travel plans. Users can easily book flights, hotels, trains, and rental cars all in one place. It provides a centralized location to view travel expenses, ensures comprehensive travel coverage, saves time, reduces stress, and ultimately makes business trips easier. By providing everything in one place, BusinesstoGo eliminates the need to juggle multiple tabs and platforms, helping business travelers to manage their trips more efficiently. # Visual style The ad has a polished yet approachable aesthetic. The editing style consists of quick cuts between the speaker and the app interface. The production quality is high, creating a professional look. The pacing is moderate, with cuts timed to key points in the audio narrative. The visuals align well with the audio, providing a seamless and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad begins with a man describing the frustrating experience of planning a business trip involving numerous open tabs for flights, hotels, and car rentals. - 00:00–00:09 The man in the video addresses viewers directly, creating a sense of shared experience and relatable frustration, using a tone that is both casual and empathetic, positioning himself as someone who understands the viewer's pain. - 00:11–00:18 The ad transitions to showing the BusinessToGo app interface, demonstrating its features for flights, hotels, trains, and rental cars. - 00:11–00:18 The app interface is shown from a third-person perspective, highlighting the ease of use and comprehensive features. This offers a sense of reassurance and demonstrates how the product directly addresses the issues raised earlier. - 00:18–00:20 The man reappears on screen to summarize the benefits of BusinessToGo, emphasizing how it saves time, reduces stress, and simplifies business travel. - 00:18–00:20 The summary is delivered with a confident and positive tone. The ad closes by reinforcing the key value propositions of the platform, leaving viewers with a clear understanding of its advantages.

# Ad summary This ad promotes BusinessToGo, a platform that allows companies to streamline and oversee their employees' travel bookings in real time. The ad shows an employee being asked about travel costs by management and realizing he does not know the answer. The employee finds BusinessToGo, which helps him track travel expenses in real-time. # Brand positioning BusinessToGo is presented as a solution that streamlines business travel management for companies, saving time and preventing manual data entry. The brand aims to occupy the space of efficient and real-time travel expense tracking in the consumer's mind. It aligns with values of transparency and ease of use, pushing against the norm of delayed reporting and the need for manual approvals, while promoting a functional brand positioning centered on simplicity and efficiency. # Product BusinessToGo is a travel booking platform that offers employees direct access to booking flights, hotels, trains, and rental cars. The platform allows companies to track employee travel expenses in real-time. Features include employees booking travel directly, real-time tracking of bookings and expenses, eliminating the need for manual approvals, and viewing travel options that are compliant with company guidelines. The USPs of the platform are its ability to track travel expenses in real-time and ensure compliance with company guidelines. Purchase barriers that are addressed are the need for manual approvals and the lack of real-time tracking of travel expenses. # Visual style The ad has a UGC feel with quick cuts and smooth transitions. The production quality is high-end and the pacing is consistent across the ad with about 15 cuts per minute. The editing and pacing is timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt starten > [Start now] # Point of view - [object Object] # Storyline - 00:00–00:05 The start of the video shows a close up of the top of a person's head and a text overlay that reads, "POV: Die Geschäftsleitung fragt nach den Reisekosten und du hast KEINE Ahnung." - 00:05–00:07 The man looks worried and bites his nails. - 00:07–00:08 The camera shows a close up of a laptop screen that reads "BusinessToGo." - 00:08–00:10 The camera switches to the man who is looking directly at the camera. He states that now that he has BusinessToGo, he no longer has to pretend he knows the travel costs. - 00:10–00:14 The camera displays examples of the UI interface, including the total expenses for the company. - 00:14–00:17 The camera switches back to the man looking directly at the camera again. He states that the app shows every booking in real-time. - 00:17–00:27 The camera displays the UI interface again. - 00:27–00:30 The man looking directly at the camera encourages users to sign up for BusinessToGo. - 00:30–00:34 The camera shows footage of the interior of an airplane and then shows the food and champagne. A text overlay states "Kostenlos." [Free]. The camera pans up to the sky.

# Ad summary The ad promotes Navan, a platform that helps founders and companies manage travel expenses by automatically pulling transactions, matching receipts, and categorizing spend in real time. # Brand positioning Navan is positioned as a modern solution for managing business travel and expenses, aimed at scaling companies and founders who travel frequently. The brand promotes efficiency and time-saving by automating tasks like receipt tracking and expense categorization. This is functionally oriented, promising to streamline travel management and free up time for other important tasks, and pushes against the traditional, manual expense reconciliation processes. # Product Navan is a business travel and expense management platform designed to automate and simplify the process of travel reconciliation. It automatically pulls transaction data, matches receipts, and categorizes spend, providing real-time visibility into travel expenses via a dashboard. It is designed for companies and founders, especially those who are scaling, raising capital, or pitching for growth. Navan aims to eliminate manual receipt chasing and logging of travel expenses, such as flights, hotels, and Ubers, addressing the pain point of matching expenses to the correct client or event. Additionally, it provides its services for free to eligible companies with up to 300 employees. # Visual style The ad has a hybrid visual style, blending polished commercial elements with UGC. The editing style features quick cuts and smooth transitions between shots. The production quality is high-end, which lends credibility to the promoted product. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad begins by presenting a common problem for scaling companies with traveling teams: the time-consuming task of travel expense reconciliation. - 00:07–00:13 00:07–00:13: The ad emphasizes the manual effort involved in chasing receipts and logging expenses like flights, hotels, and Ubers. - 00:13–00:17 00:13–00:17: The ad introduces Navan as a solution to alleviate the extra work involved in managing travel expenses. - 00:17–00:27 00:17–00:27: It highlights Navan's key features, such as automatically pulling transactions, matching receipts, and categorizing spend. - 00:27–00:37 00:27–00:37: The ad concludes by positioning Navan as a tool that buys back time for founders, stating that it's free for companies with up to 300 employees.

# Ad summary This ad promotes Navan, a business travel platform, through an interview-style format. Claydan Krivan-Mutu from Canva shares his travel nightmare and explains how Navan helps him avoid it, by allowing users to see where their colleagues are seated on flights and book strategically to have time to themselves while traveling. The ad is structured around personal anecdote and business advice, emphasizing Navan's user-friendly features and free accessibility for eligible companies. # Brand positioning The ad presents Canva as a design-forward company that values its employees' comfort and productivity, even during business travel. It aligns with a modern, employee-centric culture, suggesting that Canva prioritizes its team members' well-being and efficiency, even on the go. The brand subtly positions itself as a company that understands the needs of its traveling employees and seeks out solutions like Navan to improve their experience, promoting a supportive and forward-thinking work environment. # Product The ad showcases Navan as an intuitive and user-friendly travel platform designed to enhance the business travel experience. It allows users to book flights, hotels, rental cars, and trains. A USP is the ability to view where colleagues are seated on flights and select your seat accordingly, enabling travelers to choose seats away from coworkers for personal time. The ad conveys that Navan helps to mitigate the potential discomfort of traveling with colleagues by empowering users with seat selection control. The platform is free for eligible companies with up to 300 employees. # Visual style The ad has a polished, modern aesthetic with bright lighting and clear visuals, creating a clean and professional feel. It combines studio-lit interview shots with real-world office and website footage, which feels hybrid. Editing features quick cuts between Claydan's testimonials and website demos, maintaining an engaging pace of approximately 15-20 cuts per minute. The ad uses subtle visual cues, like light transitions and animated text overlays, to highlight key points, creating a sense of momentum. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with Claydan Krivan-Mutu sharing his worst nightmare related to business travel: sitting next to a colleague on a long flight. - 00:07–00:11 Claydan introduces himself as Chief of Staff at Canva's Go-to-Market Office, establishing his credibility and linking him to a recognizable brand. - 00:11–00:17 He praises Navan as an incredibly intuitive and user-friendly travel tool. - 00:17–00:24 Claydan explains that when booking a flight, Navan allows you to select your seat and see where everyone is sitting on the plane, emphasizing its ability to avoid unwanted proximity to colleagues. - 00:24–00:29 He says he loves working with the people in his office, but flying is his time to be alone. - 00:30–00:35 Claydan shares his top tip for any business traveler: get your company to sign up for Navan. - 00:35–00:39 The ad concludes with a screen showing that Navan is free for eligible companies up to 300 employees and prompting viewers to get started.

# Ad summary This ad promotes Navan, a business travel platform. The ad features a man in a suit in front of a brick wall who shares how his company uses Navan to handle travel. He highlights key benefits such as staying in control of spend, allowing employees to book their own travel, and helping the company save money. The ad also shows the Navan rewards program. # Brand positioning Navan is presented as a tech-forward solution for business travel management. The brand is positioned as the #1 rated business travel platform, suggesting a space at the top of the market. Navan aims to simplify and streamline the process of booking and managing business travel, making it a win-win for both the company and its employees. By highlighting features such as policy control and rewards, Navan aims to sit at the intersection of financial responsibility and employee satisfaction, suggesting a modern, employee-centric approach to corporate travel. The brand is positioned as a game-changer. # Product Navan is a business travel platform designed to help companies manage their travel spend and allow employees to book their own travel. The ad highlights features such as the ability to set policy limits, ensuring employees stay within budget, and offering employees options within the travel policy. Navan also includes a rewards program, where employees can earn rewards for booking below the company's policy, which they can then use for their own personal travel. This is presented as a 'little perk' and a 'total game-changer'. # Visual style The ad has a polished, corporate feel with a clean and professional aesthetic. The editing style consists of quick cuts between the man speaking and screen recordings of the Navan platform. The pacing is moderate, with cuts timed to coincide with the man's speech. The production quality is high, with clear visuals and professional lighting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started – it’s free* # Point of view - [object Object] # Storyline - 00:00–00:00 A man asks if you work in finance. - 00:00–00:07 He shares that his company travels a lot and they use Navan to handle it all, stating that it's the #1 rated business travel platform and it's been a 'total win-win'. This is communicated from the perspective of a company executive who manages the travel. - 00:07–00:09 The ad shows the Navan platform with a screen to 'Set your policy limit' to pre-approve meal budget for employees. The man says they 'stay in control of spend'. - 00:09–00:10 The platform is shown again with a 'Book now' button and a travel plan to San Francisco. The man says 'and our employees booked the travel they need'. - 00:10–00:16 The screen shows options for NYC to SFO flights. The man says 'Navan shows employees options within our travel policy, so I never have to stress about anyone going over budget'. - 00:16–00:18 The man emphasizes that 'Navan actually helps our company save money'. - 00:18–00:22 The ad shows options to book hotels. The man says 'Employees book below company policy in order to earn Navan Rewards'. - 00:22–00:24 The screen shows a Navan Rewards page with a rewards balance and the option to book a hotel. The man says they can then use the rewards 'for their own personal travel'. - 00:24–00:27 The man shares that the 'little perk' turned out to be a 'total game changer'. - 00:27–00:30 The man asks you to 'get your company to start using Navan' and says 'it's free'.

# Ad summary This ad promotes Navan as a platform that saves business owners time by syncing all employee travel automatically. Prior to Navan, employee travel was a mess, but now the team can book flights and hotels in minutes with no messy spreadsheets or chasing approvals. Navan is free and helps run a business more smoothly. # Brand positioning Navan presents itself as a modern, efficient solution for managing employee travel and expenses. The brand aims to occupy the space of a time-saving and stress-reducing tool for business owners and their teams. By automating processes like booking flights and hotels, syncing information, and eliminating the need for manual spreadsheets and approvals, Navan positions itself as a functional and practical solution. The brand seems to align with values of efficiency, convenience, and productivity, promoting a lifestyle where administrative tasks are streamlined, allowing business owners to focus on core activities. Navan appears to be pushing against the traditional norms of manual travel management and expense tracking, offering a tech-enabled alternative. The brand positioning is primarily functional, emphasizing performance and simplicity in managing business travel. # Product Navan is a platform designed to streamline and automate employee travel and expense management for businesses. It works by syncing all travel-related information automatically, allowing teams to book flights and hotels in minutes. The platform eliminates the need for messy spreadsheets and time-consuming approval processes, providing structure and budget control. Navan addresses the pain point of administrative burden by offering a free service that genuinely makes running a business smoother. The ad highlights its ease of use and efficiency, suggesting it's for business owners and their teams who want to save time and reduce stress associated with travel arrangements. The ad states that Navan Travel is free for eligible companies with up to 300 employees, which removes the purchase barrier. # Visual style The ad has a casual, UGC-style aesthetic with a mix of selfie-style shots and B-roll footage of travel-related activities and destinations. The production quality is a hybrid of polished and raw, giving it a relatable feel while maintaining a professional look. The editing style includes quick cuts and jump cuts to maintain a fast pace. The pacing is consistent throughout, with approximately 150 BPM (cuts per minute), enhancing the dynamic and engaging feel of the ad. The audio-visual sync is generally well-coordinated, with cuts and text timed to the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action try Navan # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man walking outside, looking into the camera, setting the stage to share a personal experience. He states, “You know what actually saved me hours every week in my business?” which grabs attention and hints at a solution. - 00:02–00:04 00:02–00:04 The scene shifts to various airport and airplane environments, visually illustrating the context of travel as the man introduces Navan, “A platform I didn't expect to love.” This builds curiosity and sets up the product reveal. - 00:04–00:07 00:04–00:07 Switching to a black suitcase with the word 'ROMA' on it, the man narrates, “Before Navan, employee travel was a mess.” This establishes the problem the product solves and resonates with viewers who have experienced similar challenges. - 00:07–00:12 00:07–00:12 As the man continues walking through different locations, he emphasizes the issues with employee travel: “No structure, no budget control, and month end was a nightmare.” This reinforces the pain points and builds anticipation for the solution. - 00:12–00:17 00:12–00:17 The man presents Navan as the solution, “Now everything syncs automatically and the team can book flights and hotels in minutes.” This highlights the efficiency and ease of use that the product offers. - 00:17–00:19 00:17–00:19 Showing visuals of champagne and a laptop, he continues to explain the benefits of Navan: “No more messy spreadsheets or chasing approvals.” This directly addresses common administrative frustrations. - 00:19–00:21 00:19–00:21 He concludes with a call to action: “If admin is draining your energy, try Navan.” This encourages viewers to try the product and promises relief from administrative burdens. - 00:21–00:24 00:21–00:24 The ad concludes with an additional statement that it is “free and genuinely makes running a business much smoother.” This reinforces the value proposition and leaves the audience with a positive impression.

# Ad summary This ad for Navan features employee excitement followed by a CFO testimonial. The ad highlights Navan's ability to let finance book their own work trips, stay within budget, save the company money, and earn rewards for personal travel. # Brand positioning Navan is presented as a modern, efficient, and employee-friendly corporate travel management platform. The brand emphasizes transparency and empowering employees to book travel within company policy, while also saving the company money. It positions itself as a win-win solution where employees are motivated to book below company policy to earn rewards, benefiting both the employee and the company's bottom line. The brand is functional, emphasizing financial benefits and ease of use for both employees and finance departments, pushing against the traditional, rigid corporate travel booking experience. # Product Navan is presented as a travel management platform that allows employees to book their own work trips while adhering to company policies and budgets. It shows employees options within the company's travel policy, ensuring they don't go over budget. It also helps the company save money. Employees can book travel below company policy in order to earn Navan Rewards, which can then be used for their own personal travel. The ad emphasizes the benefit for both employees and the company, as employees are incentivized to save money, and the company saves money in the process. # Visual style The ad has a polished commercial aesthetic with a hybrid of UGC-style and studio-lit shots. The editing rhythm is quick with cuts timed to the music. The ad has smooth transitions and the production quality is high. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started — it's free* # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:08 00:00–00:08 - 00:00–00:08 Employees are gathered around a coworker who is working on a laptop. Text appears stating they found out finance lets them book their own work trips. The employees all make surprised expressions, then they start cheering and jumping around with noisemakers. This is from the customer's perspective as it features real employees who are excited and happy about the new feature. The tone is lighthearted and joyful. - 00:08–00:12 00:08–00:12 - 00:08–00:12 A man identified as a CFO is speaking directly to the camera about Navan. Text appears stating that his company travels a lot for work and they handle it all through Navan. The perspective shifts to the Brand’s voice to explain why customers should care about this product. The tone is confident and professional. - 00:12–00:17 00:12–00:17 - 00:12–00:17 A screen recording shows the Navan website, showcasing flight options. Text appears stating that Navan shows employees options within the travel policy, so the CFO never has to stress about anyone going over budget. The perspective shifts to the Brand, showing how the product solves a pain point. The tone is informative. - 00:17–00:20 00:17–00:20 - 00:17–00:20 The CFO is speaking directly to the camera, stating that Navan actually helps their company save money. The perspective shifts back to the Brand’s voice to further explain the benefits of the product. The tone is confident and informative. - 00:20–00:26 00:20–00:26 - 00:20–00:26 A screen recording shows the Navan website, showcasing hotel options. Text appears stating that employees book below company policy in order to earn Navan Rewards, which they can then use for their own personal travel. The perspective shifts to the Brand, showing another benefit of the product. The tone is informative. - 00:26–00:29 00:26–00:29 - 00:26–00:29 The CFO is speaking directly to the camera, encouraging viewers to get their company to start using Navan, stating that it's free. A text overlay appears at the bottom of the screen with disclaimer. The perspective shifts to the Brand’s voice with a CTA. The tone is encouraging and informative.