How Deloitte Advertises on Meta

# Ad summary This ad features a senior consultant at Transaction Dilligence answering what he does at the company. # Brand positioning Transaction Dilligence is presented as a professional advisory firm focused on financial analysis within the M&A process. The brand aims to occupy the space of a reliable and expert supporter for companies navigating complex financial transactions. The tone is professional, and the brand aligns with values of expertise and support. The brand's positioning is functional, emphasizing the practical benefits of their financial analysis and support during M&A processes. # Product The product is the advisory services offered by Transaction Dilligence, specifically financial analysis and support in the M&A process. These services are for companies and individuals involved in mergers and acquisitions, who need financial expertise to navigate the process. The ad highlights that Transaction Dilligence provides support in various aspects of the M&A process. The unique selling point is the provision of financial analysis to support decision-making during mergers and acquisitions. The ad does not address any purchase barriers directly. # Visual style The ad has a clean and professional aesthetic with static shots and minimal camera movement. The production quality appears to be polished, with good lighting and clear visuals. The pacing is slow, with long shots, and it is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a question about what Alex does at Transaction Dilligence, setting up the context for the rest of the video. - 00:02–00:11 Alex, a senior consultant, provides a brief overview of his role, mentioning financial analysis and support in the M&A process, which explains the services provided by the company.

# Ad summary This image ad for Deloitte promotes their Ausbildung 2026 Büromanagement program, aimed at recruiting young talent. The ad features a split design, with text on the left and a young man on the right, creating a modern and approachable feel. The text highlights opportunities for career development within the company. A young man smiles while seated at a desk, possibly working on a laptop, creating an inviting image. # Brand positioning Deloitte is presented as a modern and progressive company, as seen in the tagline "Together makes progress." The brand promotes a culture of growth, development, and career opportunity, especially targeting young professionals. The presence of a young, smiling employee suggests a friendly and supportive work environment, making the company seem approachable and desirable for those starting their careers. The focus on talent and career ("Mach dein Orga-Talent zur Karriere") positions Deloitte as a place where individual skills are valued and can be developed into a long-term career. # Product The ad promotes the "Ausbildung 2026 Büromanagement" program at Deloitte, which is a training program for office management. The advertisement addresses potential candidates who are interested in planning events, supporting teams, and coordinating processes. The USP is the opportunity to turn one's organizational talent into a career at Deloitte. The use occasion is for individuals starting their professional journey. The product targets young people seeking apprenticeships and career opportunities within a large corporation. # Visual style The ad features a clean and modern visual style. It uses a split-screen design with a solid black background on one side and a natural, office-like setting on the other. The color palette is limited to black, white, and green (the brand color), which creates a cohesive and professional look. The photo of the young man has a shallow depth of field, drawing focus to him while blurring the background. The overall production quality appears to be studio-shot, with good lighting and crisp text. The font choices are simple and legible, enhancing the ad's scannability. The visual style is clearly intended to project a professional, yet approachable image, in-feed. # Hooks Headline: Ausbildung 2026 Büromanagement # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt bewerben # Point of view - [object Object] # Storyline - The ad starts by introducing Deloitte, emphasizing its collaborative and progressive work environment. The message is that Deloitte is a company that values progress and teamwork. This is conveyed from the brand's perspective, aiming to establish trust and credibility from the outset. - Next, the ad presents the specific opportunity: the "Ausbildung 2026 Büromanagement" program. The message is that Deloitte offers structured training for a career in office management. The brand is speaking directly to potential candidates, providing specific information about the program. - The ad highlights the key responsibilities and potential career paths associated with the program, such as event planning, team support, and process coordination. The message is that the program offers diverse and valuable experiences. This is also communicated from the brand's perspective, showcasing the appeal of the program. - The ad ends with a call to action, encouraging interested individuals to apply. The message is to seize the opportunity to start a career at Deloitte. This is again from the brand's perspective, aiming to convert interest into action.

# Ad summary This ad showcases a manager at FSI Assurance who talks about what makes the role exciting, and speaks to the opportunity to work with banks, capital management, and insurance companies. # Brand positioning The ad positions FSI Assurance as a dynamic and engaging place to work, emphasizing the constant novelty and intellectual challenge of the work. Rather than portraying finance and assurance as a dull, repetitive field, the company emphasizes the need for sharp problem-solvers who are excited to engage with new regulatory demands. # Product The ad promotes employment at FSI Assurance, highlighting the appeal of working in audit and assurance for individuals who enjoy tackling new challenges and understanding the complexities behind financial products and processes. It suggests that FSI Assurance offers a career that is more than just a job, appealing to those who want to turn customer confusion into clarity and make a significant impact in the financial sector. By showcasing the involvement with diverse entities like banks, capital management firms, and insurance companies, the ad broadens the perceived scope and allure of the role. # Visual style The ad is shot in a corporate style, with clean visuals and modern office spaces. The cuts are smooth, and the overall production quality is high. The ad is filmed in a naturally lit location. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Choose your impact - Apply now to be part of our Audit & Assurance team! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a general question about what makes your next career step in Audit & Assurance exciting. - 00:02–00:04 00:02–00:04: Burak, a Manager at FSI Assurance, states that the work at Audit & Assurance is never boring. - 00:04–00:07 00:04–00:07: Burak says he deals with new regulatory requirements every day. This is shown as he and a colleague enter through a revolving door in the office building. - 00:07–00:09 00:07–00:09: Burak is shown walking up the stairs with his colleague, and she states that she is interested in the products and processes behind the scenes. - 00:09–00:15 00:09–00:15: Burak says they work with banks, capital management companies, and insurance companies. Burak and the colleague are shown sitting on a sofa, looking at a laptop. - 00:15–00:21 00:15–00:21: Burak says that turning a customer's question mark into an exclamation point is more than just a job, showing him on the phone and sitting in the chair. - 00:21–00:24 00:21–00:24: The ad closes with the text overlay "Choose your impact - Apply now to be part of our Audit & Assurance team!"

# Ad summary This ad promotes job opportunities at the company. A man and woman are standing together, while text shows listing of the advantages of working at this company, such as structured onboarding, great conditions, and further education. # Brand positioning This company presents itself as an encouraging place for people who are starting their careers. It values employees by providing structured onboarding, great working conditions, attractive compensation, and further education. This brand is functional, as the ad focuses on the benefits and logistics of working here. # Product This ad is about job opportunities at this company for those who want to start working in 2026. The ad highlights the benefits of working at this company, such as structured onboarding and support from day one, good conditions and attractive compensation, further education, and very good chances of being taken on. # Visual style The ad has a polished aesthetic with static shots and smooth transitions. The production quality gives the impression of a commercial, but the people in the ad are wearing casual clothes. The camera is at eye level. The pace is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman and a man standing together and smiling at the camera. - 00:01–00:09 00:01–00:09 The ad lists reasons why the viewer should choose to work at this company. The reasons include structured onboarding, attractive compensation, further education, and good chances of being taken on.

# Ad summary This ad showcases a day in the life of a Deloitte apprentice. The ad promotes applying to Deloitte. # Brand positioning This ad presents Deloitte as an innovative and supportive workplace for young professionals, offering opportunities for personal and professional growth. The company culture appears relaxed, collaborative, and employee-focused. It clearly counters any stereotypes about the accounting space being overly formal or stuffy. By highlighting work-life balance, casual interaction, and flexible office spaces, Deloitte aims to occupy the space of a modern, desirable employer who values employee wellbeing. # Product This ad highlights the opportunity to work as a Steuerfachangestellter, which translates to tax clerk, at Deloitte. It shows a modern, collaborative work environment where employees can enjoy benefits like flexible workspaces, coffee, billard, and team support. The training program is presented as a means for individuals to develop their skills while contributing to real projects. The ad also showcases the potential for social interaction, meeting with fellow trainees after work and having a well-rounded life outside of the workplace. It addresses the purchase barrier of being stuck in a boring office job by emphasizing Deloitte's flexibility and social opportunities. # Visual style The ad has a polished feel that mimics a user generated video. The cuts are quick, averaging 2-3 seconds per shot. The production quality feels high-end. The ad maintains a consistent pace with a relaxed tempo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt bewerben # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a shot of the Deloitte building - 00:01–00:04 00:01–00:04 The ad begins with Christoph introducing himself and explaining he is an apprentice at Deloitte. This is conveyed from Christoph's perspective. - 00:05–00:09 00:05–00:09 Christoph shares that he was at school yesterday and today will show a glimpse into his daily work routine. This is conveyed from Christoph's perspective. - 00:10–00:14 00:10–00:14 The audience sees Christoph locking up his bicycle and getting coffee on the way to his desk, showing his commute and beginning of his workday. This is conveyed from Christoph's perspective. - 00:15–00:18 00:15–00:18 Christoph mentions that he checks his emails and calendar to begin the most important tasks. Today he starts by creating an e-balance. This is conveyed from Christoph's perspective. - 00:21–00:26 00:21–00:26 Christoph explains that before the next meeting, he prepares his presentation. This is conveyed from Christoph's perspective. - 00:27–00:31 00:27–00:31 After lunch with his colleagues, Christoph shares that they go to play a round of billards. This is conveyed from Christoph's perspective. - 00:32–00:38 00:32–00:38 Christoph shares that in the team meeting, they discuss projects and he helps with the presentations. This is conveyed from Christoph's perspective. - 00:40–00:43 00:40–00:43 Christoph shares that he clarifies any open questions with his colleagues. This is conveyed from Christoph's perspective. - 00:45–00:48 00:45–00:48 Christoph shares that he meets with fellow trainees after work and goes to the gym after. This is conveyed from Christoph's perspective.

# Ad summary This ad is for Ausbildung 2026. It features a red haired female talking about why the viewer should do their Ausbildung with them. The ad highlights starting in an international environment full of opportunities, that the viewer will be part of a team that encourages and supports them, and that the viewer will learn directly from experts. # Brand positioning The brand promotes a supportive and growth-oriented environment for young professionals starting their careers. It fosters values of teamwork, learning, and international exposure, pushing against the norm of rigid, hierarchical corporate structures. The brand positioning seems to lean towards emotional, highlighting empowerment and support. # Product The product is an Ausbildung program for 2026. It is designed for individuals who are completing their schooling. The ad highlights the program's features, including starting in an international environment full of opportunities, being part of a team that encourages and supports them from day one, and learning directly from experts while participating in exciting projects. The program addresses the barrier of entering the workforce by offering a supportive and enriching environment for young professionals. # Visual style The ad has a polished commercial aesthetic with a clean and professional look. The editing style consists of static shots. The pacing is slow and consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Klingt gut? Dann sichere dir jetzt einen der letzten Plätze für deine Ausbildung 2026! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a young woman sitting and smiling, as if talking to someone off camera. The intention is to draw the viewer in with a personal testimonial. The perspective is from the viewer, who is supposed to imagine what it would be like to work for the brand. The tone is friendly. - 00:01–00:04 The ad then highlights the viewer starting in an international environment full of opportunities, being part of a team that encourages and supports them from day one, and learning directly from experts while participating in exciting projects. - 00:04–00:09 The ad then makes a call to action telling the viewer to secure their spot for the Ausbildung 2026.

# Ad summary This vertical video ad promotes an Ausbildung (apprenticeship/vocational training) as a Steuerfachangestellte:r (tax specialist) with short text points accompanied by images of employees. # Brand positioning This company is presented as a modern and forward-thinking organization, where young professionals can develop expertise in tax law and business administration. The brand values professional growth, expert guidance, and a supportive work environment. It positions itself as a place where individuals can learn directly from experienced tax professionals, gaining confidence in dealing with numbers, laws, and digital systems. The brand promotes a lifestyle of professional development and security, aligning with functional benefits such as expert knowledge and secure career skills. # Product The product being advertised is an Ausbildung as a Steuerfachangestellte:r, or tax specialist, starting in 2026. This vocational training program offers the opportunity to work on exciting tax cases, support national and international clients, become an expert in tax and business administration topics, and learn directly from tax professionals. The program promises security in dealing with numbers, laws, and digital systems. The ad addresses the barrier of uncertainty about career paths by presenting this training as a direct route to becoming an expert in a stable and in-demand field. # Visual style The ad has a polished, corporate aesthetic with clean lines and a modern setting. The editing is static, with one long, stable shot. The production quality is high, suggesting a professional corporate video. The pacing is slow and steady. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with two young professionals walking up a modern staircase, smiling at each other. The message conveys a collaborative and positive work environment, emphasizing the opportunity to train as a tax specialist. The perspective is that of an observer, creating a sense of aspiration and possibility. The tone is optimistic and inviting. - 00:00–00:04 00:00–00:04: Simultaneously, text overlays appear describing benefits of the program. This builds directly on the opening visuals, reinforcing why this career is appealing.

# Ad summary A female presents information about applying to Deloitte. # Brand positioning Deloitte positions itself as an employer that values individuality and encourages candidates to be themselves during the application process. The ad conveys that it is more important for Deloitte to get to know the applicant as a person rather than focusing solely on their qualifications or experience. The setting suggests a modern, forward-thinking corporate environment, and the ad is aiming to normalize transparency between the employer and applicants. # Product This ad is promoting opportunities to work for Deloitte. The ad emphasizes that there is no need for a cover letter or photo. It encourages applicants to prepare for their initial discussions by researching Deloitte and the responsibilities of the role. The ad suggests that the most important aspect of the interview is to be oneself and to view the interview as a chance for both parties to get to know each other. The ad also emphasizes that with the tips the person shares, an applicant will be well equipped to apply for a job at Deloitte. # Visual style The ad is medium quality and has quick cuts. The cuts and text are timed to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt bewerben # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The person is introducing the topic of the video: application tips for applying to Deloitte. - 00:08–00:14 00:08–00:14 The person encourages the applicant to inform themselves about Deloitte, and about their future tasks. - 00:15–00:20 00:15–00:20 The person emphasizes the importance of being yourself in an interview. - 00:21–00:25 00:21–00:25 The person encourages the applicant to ask all of their questions and see the conversation as a mutual introduction. - 00:26–00:32 00:26–00:32 The person states that with these tips, the applicant will be perfect for their application and that they are excited to meet them.

# Ad summary This ad promotes a Junior SAP Consultant position. It features a young woman sitting in an office environment who is possibly an employee. # Brand positioning The ad promotes a company that is looking for a Junior SAP Consultant. It positions the company as modern and forward-thinking. The role is functional and appears to promote work-life balance by showing a young woman in a well-lit office. # Product The product being advertised is a job opening for a Junior SAP Consultant. It is for individuals looking to shape digital transformation, utilize AI tools, and work on exciting projects in the SAPcademy. # Visual style The ad has a simple and professional aesthetic with a UGC feel. It has static shots and smooth transitions. The production quality looks like a hybrid between UGC and a polished commercial. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A young woman is shown smiling and sitting in an office environment as text appears on screen for a job opening as a Junior SAP Consultant. - 00:01–00:05 More text appears on the screen with check marks emphasizing positive attributes of the job position.

# Ad summary This ad promotes a Junior SAP Consultant role at an unnamed company. The ad features a young man smiling and holding a laptop while text overlays in German explain the job and encourage applications. # Brand positioning This ad does not explicitly name the company. It is implied that this is a modern tech company that offers opportunities to shape digital SAP solutions. The brand wants to be seen as innovative and forward-thinking, targeting a young, tech-savvy audience looking to start their careers. # Product The ad promotes a job opportunity for a Junior SAP Consultant. The job involves co-creating digital SAP solutions. It is intended for those who want to start their tech career. The ad highlights that the position starts on October 1st. # Visual style The ad has a clean, modern aesthetic with a UGC feel. It features simple text overlays and a straightforward presentation. The teal gradient adds a touch of visual interest against the black background. The pacing is slow and static. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a young man smiling and holding a laptop. Text overlays highlight the job opening for a Junior SAP Consultant, encouraging viewers to start their tech career on October 1st. This moment is meant to grab the attention of potential candidates and inform them about the opportunity from the company's perspective using direct messaging.

# Ad summary This ad is for the job opening of Junior SAP Consultant. The ad features two young adults walking together through a modern office space, while text overlays with checkmarks are used to highlight key aspects of the job. # Brand positioning This ad promotes an unnamed company. The company is presented as modern and forward-thinking, as demonstrated through its open and well-designed office space and emphasis on innovation through the use of modern AI tools. The company promotes an environment where employees are encouraged to advance in consulting, as well as expand their expertise through an SAP academy. The brand projects a culture of professionalism and growth. # Product The product being advertised is a job opportunity for a Junior SAP Consultant. The ad highlights several key benefits of this role, including working on international SAP projects, opportunities for professional development in consulting, the chance to earn certifications through the SAP Academy to build SAP know-how, and the opportunity to use modern AI tools. The ad specifies that candidates should bring IT-Affinität to the role. The overall message is that this job provides a pathway to growth, international experience, and cutting-edge skills development. # Visual style The ad has a polished, corporate aesthetic. The editing is static with no cuts. The production quality is high, giving the impression of a professional recruitment video. The pacing is slow, emphasizing the calm and modern work environment. The visuals are straightforward and clean, focusing on the approachable employees and the office setting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: Two employees walk together in a modern office setting, while on-screen text appears with checkmarks, listing benefits and requirements of the job. This sets the scene and immediately communicates the job opportunity and its perks. The perspective is from an external observer, showcasing a realistic and approachable image of the company's work environment. The tone is informative and positive, aiming to attract potential candidates.

# Ad summary This ad promotes Deloitte's advisory services. It uses on-screen text to highlight their expertise in strategy, risk, and transactions, aiming to showcase their ability to support businesses through every phase of development. The ad features professionals in a modern office environment. # Brand positioning Deloitte positions itself as a comprehensive advisory service provider, offering expertise in strategy, risk, and transactions to support businesses at every stage of development. The brand aims to occupy a space of reliability and comprehensive support within the consulting market. With a modern and professional aesthetic, Deloitte aligns with a corporate and forward-thinking lifestyle, appealing to businesses seeking expertise and guidance for growth and stability. The brand maintains a functional and professional tone, focusing on the practical aspects of business development. # Product The ad promotes Deloitte's advisory services, emphasizing their capabilities in strategy, risk, and transactions. These services are designed to provide businesses with the necessary expertise and know-how at every phase of their development. The ad targets businesses seeking comprehensive support and guidance to navigate various challenges and opportunities. It focuses on the breadth of expertise offered, highlighting that Deloitte can assist with everything from strategic planning to risk management and transaction execution. The ad suggests that by utilizing Deloitte's advisory services, businesses can ensure they have the right support to succeed at any stage of their growth. # Visual style The ad has a polished and professional aesthetic, indicative of a high-end corporate video. The editing style is static, with no cuts or transitions, creating a consistent and stable viewing experience. The production quality is high, emphasizing the professional environment and corporate identity. The pacing is slow and deliberate, with static shots and text overlays that appear gradually. There is no direct audio-visual sync, as the text overlays and visual elements are not timed to music or spoken lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with two professionals walking confidently in a modern office setting, immediately establishing a professional and corporate environment. - 00:01–00:01 As the professionals walk, a text overlay appears, introducing the concept of 'Advisory' to capture attention and introduce the core offering. - 00:01–00:04 The text evolves to 'Advisory auf einen Blick:', which translates to 'Advisory at a glance,' indicating that the ad will provide a quick overview of Deloitte's advisory services. This is designed to provide a brief overview of the advisory services. - 00:01–00:05 The ad then presents a statement highlighting Deloitte's expertise in 'Strategy, Risk oder Transactions,' emphasizing the breadth of their advisory services. It reinforces the brand's comprehensive approach to business development support. - 00:01–00:08 Continuing the statement, the text explains that Deloitte brings 'Erfahrung und Know-how in jede Phase der Unternehmensentwicklung,' which translates to 'Experience and Know-how in every phase of business development.' This reinforces the idea that Deloitte is a partner for businesses at every stage of their growth.

# Ad summary This ad for Deloitte promotes their Strategy, Risk, and Transactions service. It highlights their team's diverse perspectives and expertise, inviting viewers to learn more. # Brand positioning Deloitte presents itself as a premier professional services network, offering comprehensive solutions in strategy, risk, and transactions. Their positioning emphasizes expertise, diverse perspectives, and a commitment to progress, suggesting they are at the forefront of their industry. The brand aims to occupy the space of a trusted advisor and leader, conveying a sense of sophisticated professionalism and forward-thinking capabilities. # Product The ad promotes Deloitte's Strategy, Risk & Transactions (SRT) service. It is for businesses needing assistance with mergers and acquisitions to forensics. The service offers a team bringing "vielfältige Perspektiven und Know-how zusammen" (diverse perspectives and know-how together). The ad aims to address the need for expert consulting in navigating complex business challenges. The ad's language suggests that the service is more than just conventional consulting (“mehr als Beratung”). # Visual style The ad has a professional and modern aesthetic, using a clean layout with clear typography and a natural, well-lit photograph. The design is divided into two distinct sections: one with text on a solid background, and another with a real-life image of a professional setting. The photograph has a shallow depth of field to give a sense of depth and draw attention to the main subject, the man. # Hooks Headline: Strategy, Risk & Transactions - mehr als Beratung # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Erfahre mehr # Point of view - [object Object] # Storyline - The ad opens by introducing Deloitte and its slogan, "Together makes progress." This is intended to align the brand with a sense of collaboration and advancement from the brand's perspective. - The ad then highlights the company's "Strategy, Risk & Transactions" service, also clarifying that this service is "mehr als Beratung" (more than consulting). The company is communicating that it is offering a higher value service than competitors in the consulting field, from its perspective. - The ad elaborates, stating that "Von M&A bis Forensik: Unser Team bringt vielfältige Perspektiven und Know-how zusammen" (From M&A to Forensics: Our team brings diverse perspectives and know-how together). This informs the viewer how the consulting group supports a variety of services and uses diverse perspectives to help, as told by the brand. - Finally, the ad includes a call to action with the line "Erfahre mehr" (Learn more). The brand is encouraging the viewer to take the next step to learn more about Deloitte and its service, from the brand's perspective.

# Ad summary This ad is for Greenhouse, an event management company looking to hire a Werkstudent. The ad opens with a shot of two women discussing ideas at a whiteboard. Text overlays highlight the requirements of the job. # Brand positioning Greenhouse is presented as an innovative event management company with a focus on collaborative and hands-on experiences. The brand aims to occupy a space in the consumer's mind as a modern, forward-thinking workplace, promoting values of creativity, structure, and energy. The brand avoids the typical norms of a traditional corporate environment by showcasing a dynamic and interactive workspace, contrasting the potentially rigid structures of competitor behaviors. The brand positioning is a mix of functional aspects such as structured sessions and hands-on power, combined with emotional elements like creating an energetic environment. # Product The advertised product is a job opening for a Werkstudent in Event Management at Greenhouse. The position is designed for individuals looking to gain experience in designing innovative lab, workshop, and training formats. The role involves managing all processes from setup to guest care, providing structure, energy, and hands-on power to support sessions. This job opportunity addresses the barrier of entry into the event management field by offering a student position, providing an accessible avenue for those with limited experience to enter the industry. The ad aims to convey that this position is a worthwhile opportunity to gain practical experience and contribute to a dynamic team. # Visual style The ad has a polished, professional aesthetic, with clear, well-lit shots and crisp graphics. The editing style is simple, with static shots. The production quality is high, resembling a corporate video. The pacing is slow and consistent, emphasizing the key points through text overlays and clear visuals. The audio-visual sync is maintained by aligning text with visual elements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of two women standing at a whiteboard, in what appears to be an office setting. - 00:01–00:09 The ad continues to show the women at the whiteboard while text overlays highlight the skills and requirements of the job.

# Ad summary The ad features an interview with a man talking about what makes Advisory at the company special. # Brand positioning The brand presents itself as innovative and forward-thinking, with a focus on strategy, risk management, and transactional projects. It aims to occupy a space in the consumer's mind as a versatile and multifaceted advisory service, offering a different kind of consulting experience. # Product The product being advertised is the company's Advisory services, which encompass innovative strategies, smart risk management, and exciting transactional projects. These services are designed for those seeking multifaceted consulting that goes beyond traditional approaches. The ad encourages viewers to discover the diverse possibilities of consulting offered by the company, implying that their services provide unique and valuable solutions. # Visual style The ad features a polished and professional aesthetic with clean shots and smooth transitions. The lighting is soft and natural, creating a welcoming atmosphere. The editing rhythm is moderate, with static shots that keep the focus on the speaker. The production quality is high, giving a commercial feel. Pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a question about what makes Advisory at the company special, immediately engaging the viewer's curiosity. - 00:02–00:11 The ad provides information about the services that the company offers.

# Ad summary This ad, presented in a UGC style, is targeted toward job seekers looking to become a manager. It lists several positions, including finance, accounting, controlling, and tax. A company employee is standing inside a circular frame, speaking about the available positions. # Brand positioning The brand is presented as a company looking for new management-level employees. The tone is corporate and professional. There is a clear emphasis on upward mobility and career progression. # Product The advertised product is a job opportunity to join the company as a manager. Available positions include finance, accounting, controlling, and tax. The company is seeking qualified individuals to fill these roles and advance their careers. # Visual style The ad has a corporate, professional aesthetic. The editing is quick and straightforward. The black background with green accents provides a sleek, modern look. The circular frame creates a sense of focus on the speaker. The production quality appears high, with clear visuals and sound. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action APPLY NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text posing a question to the audience, then shows the available role. - 00:02–00:06 00:02–00:06 The female speaker is shown in the circular frame. She begins by listing a few of the available positions. - 00:06–00:10 00:06–00:10 The speaker lists more available positions and provides details about the opportunities. - 00:10–00:14 00:10–00:14 The speaker invites interested individuals to apply.

# Ad summary This podcast ad for Deloitte promotes the idea of becoming a Senior Manager in Global Employer Services. It features Dorte discussing what her role at Deloitte might look like. # Brand positioning Deloitte presents itself as a global service provider that supports both employers and employees, specifically in the context of international assignments. The brand is positioned as being knowledgeable and helpful in navigating the complexities of international employment, handling aspects from tax obligations to immigration matters. The ad suggests Deloitte aims to be seen as a reliable partner for businesses and their employees during international work assignments, providing expertise and support to ensure smooth operations and compliance. # Product The ad focuses on Deloitte's Global Employer Services, which supports employers and employees in international work assignments. This service covers various aspects, including wage tax obligations, labor law, immigration issues, and social security. The service is designed to assist companies in managing their employees' international assignments, ensuring compliance and smooth operation across different countries. Deloitte offers a comprehensive solution for companies with globally mobile employees, handling complex regulatory and logistical challenges. # Visual style The ad uses a clean, minimalist style with a black background and simple animated elements. The production quality is polished, suggesting a professional presentation. The pacing is slow and steady, with minimal visual changes, aligning with the audio content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt reinhören # Point of view - [object Object] # Storyline - 00:00–00:16 00:00–00:16 The speaker introduces the Global Employer Services at Deloitte, explaining that the company supports both employers and employees in international work assignments. The message intends to convey that the brand is a reliable partner for businesses and their employees during international work assignments, providing expertise and support to ensure smooth operations and compliance. The speaker is a woman who appears to be a representative of Deloitte, whose perspective is conveyed through her tone. The tone is informative and professional. - 00:16–00:27 00:16–00:27 The speaker continues by listing the different services that Deloitte offers, including wage tax obligations, labor law, immigration issues, and social security. The message intends to give the listener a clearer picture of the services that they offer to employers. The speaker is a woman who appears to be a representative of Deloitte, whose perspective is conveyed through her tone. The tone is informative and professional.

# Ad summary This ad features a female employee of Deloitte discussing the diversity of clients they work with. # Brand positioning Deloitte is portrayed as a large consulting company that values diversity and building strong relationships with their clients. The ad highlights their expertise in audits and assurance, catering to a wide range of clients from DAX-40 companies to smaller businesses. Deloitte presents itself as a place where employees can develop meaningful relationships with clients and act as sparring partners, showing that the brand positions itself as a supportive and collaborative advisor for clients. # Product The ad promotes career opportunities within Deloitte's Audit & Assurance team. It emphasizes the diverse nature of the work, including internal audit projects, involvement in large audit teams for DAX-40 clients, special audits, and the opportunity to foster client relationships. It presents the role as a chance to serve as a sparring partner for clients, addressing potential concerns about monotony or lack of client interaction. # Visual style The ad has a polished commercial aesthetic, with well-lit shots and smooth transitions. The editing style is quick cuts, and the pace is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Choose your impact - Apply now to be part of our Audit & Assurance team! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with an audio stinger. - 00:02–00:04 00:02–00:04: Theresa is introduced. She states that her client portfolio is very diverse. - 00:04–00:12 00:04–00:12: Theresa continues, stating that her portfolio includes internal audit projects, being part of large audit teams, and DAX-40 clients as well as smaller clients. - 00:12–00:18 00:12–00:18: Theresa then adds that her portfolio includes special audits that are overseen by auditors. - 00:18–00:22 00:18–00:22: Theresa then concludes, stating that her work day is made special by the relationship with her clients. - 00:22–00:29 00:22–00:29: Theresa elaborates that it is important to nurture client relationships, build new ones, and function as a sparring partner. - 00:30–00:32 00:30–00:32: The ad concludes with a call to action to apply now to be a part of our Audit & Assurance team!

# Ad summary This image ad for Deloitte features two employees walking towards the viewer in an office setting. The ad highlights the company's values of innovation and drive and encourages viewers to learn more. # Brand positioning Deloitte presents itself as a forward-thinking and collaborative advisory firm that values the unique analytical skills, ideas, and drive of its employees. The brand emphasizes the importance of working together to make progress, suggesting a culture that is both innovative and supportive. Deloitte aims to occupy a space in the consumer's mind as a company that not only delivers top-tier advisory services in strategy, risk, and transactions but also fosters an environment where individual contributions are recognized and valued. # Product This ad promotes career opportunities within Deloitte's advisory services, specifically in the areas of strategy, risk, and transactions. It emphasizes the importance of employees' analytical skills, ideas, and drive, suggesting that Deloitte is looking for innovative and motivated individuals. The ad addresses potential employee concerns by highlighting the value placed on individual contributions within the company. # Visual style The ad features a clean and professional visual style with a split design. The left side is a black box with white and green text, while the right side is a well-lit photograph of two employees in a modern office setting. The image has a corporate feel and is designed to convey a sense of professionalism and collaboration. # Hooks Headline: Der Weg in die Beratung # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Mehr erfahren # Point of view - [object Object] - [object Object] # Storyline - The Deloitte logo and tagline, "Together makes progress," are displayed to introduce the brand and its core value of collaboration. This is told from the brand's perspective, setting the tone for the ad and positioning Deloitte as a company that values teamwork and progress. - The headline, "Der Weg in die Beratung" (The Way into Consulting), is presented to attract potential candidates interested in a career in consulting. This is told from the brand's perspective, offering a clear and concise message about the ad's focus. - The body copy describes the qualities Deloitte seeks in its advisory roles, such as analytical thinking, ideas, and drive. This is told from the brand's perspective, outlining the skills and attributes that are valued within the company. - The visual of two employees walking in an office setting reinforces the message of a dynamic and collaborative work environment. This is shown from an outside observer's point of view, offering a glimpse into the company culture. - The "Mehr erfahren" (Learn More) call to action prompts viewers to seek additional information about career opportunities at Deloitte. This is a direct request from the brand, encouraging engagement and further exploration of the company's offerings.

# Ad summary This image ad by Deloitte encourages viewers to apply for SAP Consulting. # Brand positioning This ad features Deloitte, a global provider of audit, consulting, tax, and advisory services. The brand is presented as a technology-forward and innovative company. The ad positions Deloitte as a place to grow professionally by working with strategy and technology and implementing innovative solutions that change companies. # Product The product being advertised is SAP Consulting, which is not a physical product but a professional service offered by Deloitte. It involves combining strategy and technology to develop innovative solutions and implement projects that transform businesses. The service is for individuals who are looking to grow professionally and want to work in a challenging and innovative environment. # Visual style The ad has a modern and professional aesthetic with a bold splash of color against a dark background. The logos are clean and minimal, and the text is straightforward and easy to read. The overall design is intended to be eye-catching and to convey a sense of innovation and energy. # Hooks Headline: Wachse weiter – im SAP Consulting # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt bewerben # Point of view - [object Object] # Storyline - The ad begins with the logos of SAP and Deloitte, immediately signaling a partnership and establishing credibility. This introduction is presented from the brand's perspective, aiming to build trust and recognition with the audience by highlighting established partnerships. - Next, the ad transitions to a message about professional growth in SAP Consulting, inviting potential candidates to see Deloitte as a place to advance their careers. This section is from the brand's perspective, showcasing what the company offers to potential employees and encouraging them to envision themselves growing within the organization. - The ad details the core activities of SAP Consulting, which include combining strategy and technology to develop innovative solutions that transform companies. This is delivered from the brand's perspective, underlining the nature and impact of the work involved, attracting candidates who are interested in making a significant impact. - The ad concludes with a clear call to action, 'Jetzt bewerben' (Apply now), prompting immediate engagement from interested candidates. This is from the brand's perspective, driving potential applicants to take the next step and apply for the consulting position.