How Moment Advertises on Meta

# Ad summary An ad for Moment drinks featuring six cans of different flavors, with a headline emphasizing the variety and ease of subscription. It highlights a discounted price and free shipping, along with the brand's appearance on Shark Tank, aiming to attract consumers with convenience, value, and established credibility. # Brand positioning Moment is presented as a health-conscious beverage brand offering a variety of flavorful options through a simple subscription service. The brand emphasizes ease and convenience, positioning itself as a modern and accessible choice for consumers seeking flavorful drinks. By highlighting its appearance on Shark Tank, Moment aims to convey credibility and trustworthiness, aligning with established brands while offering a diverse flavor range. # Product Moment is a sparkling beverage offered in six flavors, designed for easy consumption via a subscription service. Each can features a unique flavor with distinct color schemes and star accents on the label. The USPs include the variety of flavors, the convenience of a subscription model, and the value proposition of a discounted price of $2.80 per can (reduced from $6.00). The ad also addresses the purchase barrier by offering free shipping, making it more appealing for customers to try the product. The appearance on Shark Tank is used as a credential and may act as a proof point. # Visual style The ad features a clean and modern visual style with a gradient background and vibrant product colors. The production quality is high, with well-lit product shots and clear text overlays. The layout is simple and easy to scan, with a focus on showcasing the variety of flavors and the promotional offer. The typography is bold and legible, contributing to the overall clarity of the message. The use of a 'Shark Tank' badge adds a layer of credibility and recognition. # Hooks Headline: 6 delicious flavors one easy subscription # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the variety and convenience with the text '6 delicious flavors one easy subscription,' immediately capturing attention and setting the stage for what the brand offers. The brand is telling its audience about its product and is aiming to hook the customer through the premise of variety and ease. - The visual focus shifts to the cans themselves, displaying the different flavors and branding to show the variety on offer, creating visual appeal and providing concrete evidence of the brand's claim. The brand is demonstrating the appeal of the product line, creating a product-focused narrative. - The offer of a discounted price ($2.80 per can, marked down from $6.00) and free shipping aims to incentivize the purchase, addressing the financial concerns. The brand aims to make the product more appealing by reducing the economic risks that a consumer may encounter. - The 'as seen on SHARK TANK' badge provides credibility and reassurance, leveraging external validation. The brand references its appearance on Shark Tank to try and leverage credibility and validation by an external, recognizable source.

# Ad summary This image ad features a couple outdoors with Moment drink cans and promotes the alcohol and sugar-free beverage as a way to spice up a date. # Brand positioning Moment is positioned as a healthy alternative to alcoholic beverages, offering consumers a refreshing, flavorful drink without the negative side effects of alcohol or added sugar. The brand emphasizes a lifestyle of mindful indulgence, allowing people to enjoy social occasions and special moments without compromising their health or wellness goals. Moment differentiates itself by offering a guilt-free beverage option that doesn't sacrifice taste or experience, targeting individuals who value both enjoyment and well-being. The ad promotes the brand as a suitable alternative for romantic dates. # Product The product advertised is Moment, a sparkling refreshment drink that is being marketed as having no alcohol and no added sugar. The drink is packaged in slim aluminum cans. The product is for people who want to spice up their dates by having a healthy drink instead of an alcoholic one. The product aims to lower purchase barriers with the claim that the product has no alcohol and no added sugar. # Visual style The ad has a casual, authentic visual style with bright, natural lighting. It appears to be shot outdoors, lending a sense of spontaneity. The image is minimally edited, giving it a relatable, everyday feel. The color palette is soft and pastel-toned, aligning with the brand's positioning. The typography is simple and legible, ensuring the message is easily scannable in feed. # Hooks Headline: Want to spice up your date? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: "Want to spice up your date?" This is intended to grab the viewer's attention and introduce the theme of enhancing romantic moments, told from the brand's perspective. - Following the opening question, the ad assures viewers that Moment contains "No alcohol. No added sugar." This highlights the health-conscious aspect of the product, reassuring potential buyers that it is a guilt-free option, told from the brand's perspective. - The ad features a couple smiling and embracing outdoors while holding Moment cans. This visually reinforces the idea of the product being integrated into a romantic date setting, told from the customer's perspective. - The ad showcases the Moment cans on the left side, providing a clear view of the product. This is included to solidify brand recognition, and reinforce the brand's value proposition, told from the brand's perspective.

# Ad summary An image ad for Moment mood boosting drinks, featuring a woman drinking from a cocktail glass and sharing her positive experience with the product, supported by a visible can of the drink. # Brand positioning Moment is presented as a provider of mood-boosting drinks, positioning itself as a healthier alternative to traditional alcoholic beverages. The brand aligns with values of wellness and mindful consumption, targeting consumers seeking to enhance their mood without the negative effects of alcohol. By offering a non-alcoholic beverage option, Moment challenges the norms of social drinking and caters to a lifestyle focused on balance and well-being, presenting both functional and emotional benefits. # Product Moment is a mood-boosting drink advertised as a non-alcoholic alternative. The product aims to provide a way to enhance one's mood without the negative effects of alcohol. The ad features a sleek, colorful can design, implying a focus on aesthetics and modern appeal. It emphasizes that this product is so good it's the only non-alcoholic drink the customer reorders, suggesting superior taste and effectiveness. The ad addresses the purchase barrier of skepticism towards non-alcoholic drinks by showcasing a positive, firsthand endorsement. # Visual style The ad has a polished, studio-shot production quality, resembling a lifestyle image from a social media feed. The visual motif is a combination of a testimonial and a product showcase. The image treatment includes soft lighting, background blur, and overlaid text with bright color blocks. The typography is large and bold, integrated with color blocks, enhancing scannability. # Hooks Headline: I've tried every every non-alc drink This is the only one I reorder. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a direct testimonial from a customer, stating, "I've tried every every non-alc drink. This is the only one I reorder." This aims to immediately establish credibility and highlight the unique satisfaction the product offers. The story is being told from the customer's POV. - The customer's statement is reinforced visually with an image of the Moment drink and a person in a social setting, implying that the product is suitable for various occasions. The brand is visually emphasizing the drink's placement in a lifestyle-oriented setting. - The ad concludes with the brand's name, "moment mood boosting drinks", reinforcing the core value proposition and product category. This is told from the brand's POV to ensure recognition.

# Ad summary This ad features a can of Moment drink as a midday reset for when coffee wakes you up. The can sits on a marble table next to a dirty coffee cup and a cocktail glass filled with Moment, topped with a strawberry and rose. # Brand positioning Moment is presented as a sparkling adaptogen and botanical drink. The brand promises to bring you back from the alertness that coffee can cause. Positioning itself as a healthier alternative to coffee, the brand aims to occupy the space of providing a calm energy boost without the jitters. The brand aligns with a lifestyle that values wellness and mindfulness, targeting those who seek balance and focus. # Product The featured product is a can of Moment sparkling adaptogen and botanical drink in the Strawberry Rose flavor. The can is red and white gradient with the brand name, flavor, and benefits listed on the packaging. Moment is described as a sparkling drink with adaptogens and botanicals. The product is presented as a midday reset, designed to bring you back from the stimulating effects of coffee. The can displays the tagline 'drink your meditation', which implies that the product offers a mindful and calming experience. # Visual style The ad uses a clean, bright, and airy aesthetic. The lighting is soft and diffused. The composition is balanced and symmetrical. The image treatment includes a slight color grade to enhance the pink and red tones. # Hooks Headline: Your 3PM Reset # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating "Your 3PM Reset" to grab the viewer's attention by highlighting a specific time of day that's commonly associated with an afternoon slump. This is told from the brand's POV to directly address the audience. - The ad copy mentions "Coffee wakes you up" from the brand's POV, acknowledging a common solution for mid-afternoon fatigue to set up the contrast. - The brand then states, "moment brings you back." This presents Moment as the solution that helps restore balance to the over-caffeinated state. This is also told from the brand's POV, offering their product as the ideal alternative.

# Ad summary This ad features the 'moment' brand's Lychee Mojito mood-boosting mocktail, visually positioning it as a sophisticated and refreshing tropical beverage. The ad uses a studio shot to emphasize the product's appealing qualities and hints at relaxation and mindful consumption. # Brand positioning Moment is presented as a brand focused on providing mood-boosting beverages that align with a lifestyle of wellness and mindful consumption. The emphasis on "mood boosting mocktail" suggests a positioning against traditional alcoholic beverages, offering a guilt-free, health-conscious alternative for consumers seeking relaxation and a moment of tranquility. The tropical theme and the use of ingredients like lychee position the brand as innovative and exotic, differentiating it from standard beverage options. This positioning promotes a blend of functional (mood enhancement) and emotional (relaxation, mindfulness) benefits, targeting consumers who value both physical and mental well-being. # Product The advertised product is the Lychee Mojito mood-boosting mocktail by Moment, packaged in a slim, colorful can. This beverage is designed for individuals seeking a refreshing and mindful drinking experience without alcohol. Key features highlighted include the mood-boosting properties and the exotic flavor of lychee combined with the classic mojito profile. The label emphasizes its function as a "drink your meditation", targeting a consumer who appreciates wellness practices. Addressing the barrier to mindful moments, this product offers an easy, ready-to-drink solution for relaxation and mood enhancement, presenting itself as a convenient and guilt-free indulgence for moments of self-care. # Visual style The ad has a polished, studio-shot aesthetic with a focus on vibrant colors and visual harmony. The gradient background and lighting effects create a soft, dreamy atmosphere, enhancing the product's appeal. The product and cocktail glass are arranged in a way that feels artful and intentional, reminiscent of high-end beverage advertising. The use of fresh ingredients as props further elevates the overall visual presentation. # Hooks Headline: craving something tropical? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a question: "craving something tropical?", posing the viewer with a common desire, instantly creating a connection and prompting them to consider a solution from their POV. - Next, the can of Lychee Mojito mocktail is prominently displayed alongside a filled cocktail glass, allowing the brand to showcase the product as a sophisticated drink option from the brand's POV. - Finally, the arrangement of fresh lychees and lavender sprigs around the product visually reinforces the natural ingredients and mood-boosting benefits, further enhancing the drink's appeal and the brand's POV.

# Ad summary This image ad promotes Moment's Lychee Mojito drink as a quick and easy alternative to making the beverage from scratch. The left side of the ad features the ingredients and tools required to make the drink manually. The right side shows the Moment canned drink, ready to drink. # Brand positioning Moment presents itself as a convenient and health-conscious beverage brand. The brand emphasizes ease and accessibility, positioning its Lychee Mojito as a hassle-free alternative to traditional cocktail preparation, without compromising on taste. It appears to target consumers who enjoy the flavors of popular cocktails but want a faster, simpler option that fits their busy lifestyle, also suggesting a health-conscious focus given the term 'drink your meditation'. # Product The advertised product is Moment's Lychee Mojito, a canned sparkling drink. It is presented as a ready-to-drink alternative to the traditional Lychee Mojito cocktail. The can features a pink and blue gradient design, suggesting a refreshing and visually appealing product. The ad language highlights the convenience of the canned drink, suggesting it offers all the taste without the work. # Visual style The visual style is a split-screen comparison, with one side showing the ingredients and process of making a Lychee Mojito and the other side showing the canned Moment Lychee Mojito. The production quality looks highly polished with studio-style lighting. The image treatment includes color grading and background removal to emphasize the contrast between the two sides. The typography integration uses a clean font for the headline and a handwritten style for the ingredients list. # Hooks Headline: All of the taste, none of the work # Benefits - [object Object] # Features - [object Object] # Call to action Shop Lychee Mojito # Point of view - [object Object] # Storyline - The left side of the ad depicts the traditional method of making a Lychee Mojito, showcasing ingredients like mint, lime, lychees, syrup, ice, and soda, along with bartending tools like a shaker and muddler. The intention is to highlight the complexity and effort involved in manually preparing the drink. The brand is showing this preparation process. - The right side of the ad features the Moment Lychee Mojito can, positioned next to a stemmed glass filled with the drink and garnished with mint. This presents the product as a convenient and ready-to-enjoy alternative. The brand is showing this product as a solution to the effort required for manual preparation. - The overall storyline contrasts the traditional, labor-intensive cocktail preparation with the ease and convenience of the Moment Lychee Mojito, suggesting that the consumer can enjoy the same great taste without the effort. The brand is presenting the benefits of the product.

# Ad summary An image contrasts unhealthy food options with a healthier alternative, highlighting the ease of swapping out a poor choice for a better one at 5pm. # Brand positioning The brand is presenting itself as a purveyor of healthy alternatives in the lifestyle space. The brand suggests that incorporating healthier habits into your daily life can be a simple process of swapping out less beneficial choices for better ones. The brand is positioning itself as a facilitator of a healthier lifestyle through its products. # Product The product appears to be a small, slender, pink, blue, and white container. The product is seen being placed in a refrigerator, replacing a selection of less healthy food items. The container is being presented as a healthy alternative to the unhealthy snacks shown in the ad. # Visual style The ad features a split-screen comparison with a focus on clean, bright lighting. The composition is straightforward and the split-screen format aims to be easy to understand at a glance. # Hooks Headline: the 5pm swap # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a split-screen view of a refrigerator stocked with unhealthy foods such as pizza and wine on the left, and a salad and health drink on the right. This sets up the contrast between unhealthy and healthy choices. - The image then focuses on the action of a hand swapping out the unhealthy items for a healthy drink. This illustrates the brand's message about easy and simple health swaps. - Finally, the words "unhealthy → healthy" reinforce the concept of trading less healthy habits for more beneficial ones.

# Ad summary A woman shares how drinking wine was wrecking her face, skin, and patience, then introduces a new mood-boosting botanical soda from Moment. She shares how she feels the effects in 10 minutes and can still enjoy a drink without the negative side effects of alcohol. She promotes free shipping for the week. # Brand positioning Moment is positioned as a healthy alternative to alcohol, specifically wine. It promotes mindfulness by being a mood-boosting sparkling botanical soda that is zero sugar and zero alcohol. The brand promotes a lifestyle that balances socializing and personal health. They push against the norm that relaxation needs to involve alcohol. The brand leans into emotional and functional benefits by providing superfoods, ashwagandha, and L-theanine. # Product Moment is a mood-boosting sparkling adaptogen and botanical soda, available in flavors such as cherry hibiscus and strawberry rose. It is advertised as a zero-sugar and zero-alcohol alternative to drinks like wine, which can have negative health and beauty side effects. Moment contains superfoods, ashwagandha, and L-theanine to provide a lift in mood that can be felt in 10 minutes. It is packaged in a slim, colorful can, and multiple flavors are available to purchase online. # Visual style The ad has a UGC feel, with the creator speaking directly to the camera in a natural style. There are both quick cuts and static shots. The pacing is moderate, with approximately 15 cuts in 29 seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator stands in front of a neutral backdrop holding a can of Moment, telling viewers that what they drink tonight will decide how their face looks in five years. - 00:02–00:04 The creator asserts that she isn’t being dramatic. This introduction is intended to hook the viewer in with a problem. - 00:04–00:10 She used to drink three glasses of wine a night, telling herself it was relaxing. She now knows it was wrecking her face, skin, and patience. - 00:10–00:19 She introduces Moment, as seen on Shark Tank, as a way to improve mood, with superfoods, ashwagandha, and L-theanine. She highlights that it has zero sugar and zero alcohol. - 00:19–00:22 The presenter states it’s a mood-boosting drink that makes you feel good in 10 minutes, then drinks it. - 00:22–00:27 She then shares that you don't have to quit drinking. You just have to stop paying interest on it every morning. - 00:27–00:29 The ad concludes with a limited-time offer of free shipping during the week.

# Ad summary This ad emphasizes how important sleep is to your health and well-being. It highlights the fact that alcoholic beverages negatively impact sleep and suggests Moment drinks as an alternative beverage that can be used to rethink your routine. # Brand positioning Moment positions itself as a healthy alternative to alcoholic beverages, specifically targeting those who are mindful about their sleep and overall wellness. The brand aligns with a lifestyle focused on intentional choices, promoting relaxation without the negative effects of alcohol. By offering zero-alcohol mocktails, Moment carves out a niche in the beverage market for consumers seeking mindful indulgence. # Product Moment offers sparkling zero-alcohol mocktails in a can. Each drink is designed to provide a relaxing and flavorful experience without the negative effects of alcohol. The ad highlights the Cherry Hibiscus flavor. These drinks provide a way to rethink your routine and make healthier choices for better sleep and overall well-being. # Visual style The ad has a clean, modern aesthetic with a focus on health and wellness. The use of a gradient background and a minimalist design gives it a contemporary feel. The image is well-lit, highlighting the product and its features. The color scheme is monochromatic and consistent, enhancing the overall visual appeal. # Hooks Headline: Sleep Score TANKING? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by posing a question in bold text, "Sleep Score TANKING?" to grab the attention of those experiencing sleep issues. This is being told from the perspective of the brand, highlighting a common problem that many people face. - The ad then displays a screenshot of an interface resembling a health-tracking app or device showing a low readiness score of 21. It displays the notification, "Another day of recovery" and the user is being told "Your body temperature continues to be elevated. Hope you feel better soon, but until then, try to focus on rest." This reinforces the negative state and provides specific health data to emphasize the severity of the issue from the point of view of the customer. - The ad states, "Wine makes it worse. Rethink your routine." This transitions from the problem to the brand's potential solution. The brand states that it provides a way for the customer to rethink their routine. - Finally, the ad shows three cans of Moment drinks, visually presenting the product as the solution. A "SHOP NOW" button encourages immediate action, closing the narrative loop from problem to solution. The brand is making a call to action.

# Ad summary The ad showcases Moment drink as an alternative to sugary beverages. The ad features the tagline "end sugar cravings. for good." and also includes the text "as seen on SHARK TANK." # Brand positioning Moment is presented as a healthy alternative to sugary drinks that helps end sugar cravings. The brand emphasizes its appearance on Shark Tank, suggesting credibility and innovation. With a focus on health and functionality, Moment positions itself as a modern beverage choice for those looking to cut down on sugar. # Product The advertised product is Moment, a mood-boosting sparkling cocktail that is plum-spirits flavored. It is packaged in a slim can and marketed towards individuals looking for a healthy drink option without the sugar content of typical sodas or alcoholic beverages. The product aims to tackle the purchase barrier of consumers seeking a tasty, refreshing beverage that supports a healthier lifestyle. # Visual style The ad features a studio-shot image with a focus on contrasting sugary drinks with a healthier alternative, Moment. The lighting is soft and highlights the products on a dark table against a blurry, brown backdrop. The visual elements are arranged in a balanced composition. # Hooks Headline: end sugar cravings. for good. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text "end sugar cravings. for good.", which is shown from the brand's perspective. This aims to address the viewers' frustrations or desires to avoid sugar. - The ad then showcases several sweet drinks next to the Moment drink, from the brand's perspective, in order to contrast Moment with sugary drinks. - The ad concludes with the text "as seen on SHARK TANK", from the brand's perspective. This is included to add social proof.

# Ad summary This ad compares the downsides of alcohol to the benefits of Moment drinks. The ad highlights the lack of negative side effects. # Brand positioning Moment is presented as a healthier alternative to alcohol, positioned for consumers who want to unwind and relax without the negative side effects of alcohol. The brand offers a beverage that provides a real, lasting calm fueled by adaptogens, supporting deeper, more restful sleep, and waking up with mental clarity. Moment aims to occupy the space of providing a guilt-free, health-conscious option for relaxation, pushing against the norms of alcohol consumption by offering a beverage with zero alcohol, caffeine, sugar, or hangover. # Product The product being advertised is Moment, a sparkling adaptogenic and botanical drink. It is designed for people who seek relaxation and calm without the negative side effects of alcohol. Moment is made with adaptogens, which provide real, lasting calm. It supports deeper, more restful sleep, helps with waking up with mental clarity, and contains zero added sugar, caffeine, or hangover. The product is visually represented by cans in different flavors, implying variety and convenience for on-the-go consumption. The ad positions Moment as a better alternative to alcohol, addressing the purchase barriers related to health concerns and negative side effects such as brain fog, fatigue, and empty calories. # Visual style The ad has a clean, modern visual style with a split-screen layout to compare two options. The production quality appears to be studio-shot with soft lighting and a pastel color scheme. The image treatment includes background blurring and color gradients. The typography is large and bold, contributing to the clean, legible design. The style contrasts with typical alcohol ads by presenting a bright, health-conscious aesthetic, potentially impacting scannability by standing out in the feed. # Hooks Headline: Unwind Without the Hangover # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by posing the question of how to 'Unwind Without the Hangover,' immediately introducing the core concept of relaxation without negative consequences, a problem the brand purports to solve. The brand introduces the product as a solution and speaks directly to the target audience. - The brand states '0% Alcohol. 100% Bliss. Try the 30-Day Challenge!' to emphasize that the product provides all the benefits of relaxation without the drawbacks. This statement sets the stage for a direct comparison of the product with alcohol. The challenge framing aims to drive trial. - The ad contrasts alcohol with Moment drinks using a split-screen format. On the left, alcohol is described as offering 'Fake relaxation (hello, hangxiety),' while disrupting deep sleep, causing next-day brain fog and fatigue, and containing empty calories and sugar. On the right, Moment is positioned as offering 'Real, lasting calm (fueled by adaptogens),' supporting deeper, more restful sleep, and waking up with mental clarity, all while containing 0 added sugar, 0 caffeine, and 0 hangover. The brand uses the product details to highlight the benefits of the drink, presenting a comparison and product information from the brand POV.

# Ad summary Image ad featuring a woman in a robe and gold eye masks, holding a can of Moment calming drink, with a quote about quitting drinking and a CTA to 'FIND OUT' what happened to her body. # Brand positioning The Moment brand is positioned as a healthy alternative to alcohol, for people who want to experience social rituals in a different way. The ad is visually clean and calming, suggesting a focus on wellness and mindful consumption. The brand embraces emotional positioning, as it is designed to cater to those seeking to improve their well-being and lifestyle, rather than focusing on functional benefits. # Product Moment is a calming drink designed to be an alcohol alternative. The product is packaged in a slim aluminum can, with a gradient purple and yellow color scheme. The ad highlights the product in the context of a self-care routine, suggesting it's ideal for relaxation and personal time. The drink is presented as a way to improve one's body and overall well-being, appealing to health-conscious consumers looking for a refreshing and mindful beverage option. # Visual style The ad has a clean, bright, and minimalistic visual style, with a focus on natural lighting and soft colors. The shot appears to be taken indoors, with a shallow depth of field that blurs the background, emphasizing the woman and the product. The overall aesthetic suggests a modern, wellness-focused, and approachable brand. # Hooks Headline: "I quit drinking a year ago. Here's what nobody told me would happen to my body." # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action FIND OUT # Point of view - [object Object] # Storyline - The ad begins with a testimonial from someone who quit drinking a year ago, creating intrigue and posing the question of what happened to their body. - The ad then presents a relatable visual of a woman in a self-care setting, holding the Moment can, implying that the product is part of her wellness routine. - The ad concludes with a CTA button, designed to drive traffic to find out more, addressing curiosity and encouraging engagement.

# Ad summary The ad uses a notification style creative to present the Moment brand and promote free shipping and sleep-boosting properties. # Brand positioning Moment is presented as a brand offering mood-boosting drinks, particularly targeting sleep enhancement. The brand positions itself as a provider of products that do not include added sugar and uses stress-reducing ingredients, differentiating itself from the average sleep supplement. This suggests a focus on natural and healthy sleep solutions, appealing to consumers who are conscious about what they consume and are looking for alternatives to traditional supplements. # Product The ad features Moment's mood-boosting drinks, specifically targeting sleep enhancement. These drinks are presented as alternatives to average sleep supplements, with the unique selling points of having no added sugar and using stress-reducing ingredients. The products are packaged in a dark blue box labeled 'sleep' and a can in gradient blue and pink colors labeled 'Moment'. These products are designed for individuals seeking to improve their sleep quality without relying on traditional, potentially unhealthy sleep aids, emphasizing a health-conscious approach to relaxation and rest. # Visual style The ad employs a platform-native visual style by mimicking an iPhone notification screen. The background is a blurred, gradient effect in shades of red and purple. The use of authentic UI elements like the clock, date, and notification bubbles contributes to a familiar and trustworthy feel, designed to seamlessly blend into a user's digital environment. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a view of an iPhone homescreen displaying a time of 11:12 on Tuesday, July 11. This aims to feel natural, as if a friend is showing you their phone, and establishes a sense of immediacy and relevance. - The view switches to show two Moment messages. The first message announces 'FREE SHIPPING on all orders of 18-pack mood boosting drinks!', aiming to incentivize purchase and drive conversion by presenting a limited-time offer. - The second message states 'no added sugar. stress-reducing ingredients. not like you average sleep supplement.', aiming to address health concerns and position Moment as a superior, healthier option compared to traditional sleep aids.

# Ad summary This ad showcases Moment, a mood-boosting botanical soda, targeting people on GLP-1s (a type of medication). The ad highlights key features like low calories, sugar, and net carbs, unique flavors, and its appearance on Shark Tank to appeal to health-conscious individuals. # Brand positioning Moment is positioned as a health-conscious brand that offers mood-boosting botanical sodas. The brand caters to individuals who are mindful of their health, particularly those on GLP-1s who may be looking for low-calorie and low-sugar beverage options. Moment aligns with a lifestyle focused on wellness, offering a beverage that combines flavor with health benefits. The brand uses its appearance on Shark Tank as a source of credibility and social proof. # Product Moment is a mood-boosting botanical soda designed for health-conscious individuals, especially those on GLP-1s. It is advertised for its low calorie count (10-20 calories), minimal sugar content (0-2g sugar), and low net carbs (0-2g net carbs). The soda is available in unique flavors. The featured product is the Mango Glow flavor. Moment is presented as a beverage that supports meditation. # Visual style The ad has a clean and bright visual style with a focus on highlighting product features. The use of a gradient background, rounded rectangles, and check marks gives the ad a modern and approachable feel. The shot of the drink being opened with splashing liquid adds a dynamic element. The mention of "Shark Tank" provides a level of credibility. # Hooks Headline: why people on GLP-1s go with Moment # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking why people on GLP-1s go with Moment, instantly targeting the ad to a specific audience who are likely familiar with the term GLP-1s. This creates an immediate connection with the target demographic and establishes relevance, told from the brand's POV. - The ad then lists the product features in a check-list format: 10-20 calories, 0-2g sugar, 0-2g net carbs, and unique flavors. This highlights the benefits of the drink in a clear and concise manner, providing functional reasons to choose Moment, told from the brand's POV. - Finally, the ad mentions that Moment was seen on Shark Tank, which gives credibility and builds trust by associating the product with a well-known and respected platform, told from the brand's POV.

# Ad summary This ad highlights Moment drink as a solution to brain fog caused by wine consumption. The ad features a graph illustrating the dip in focus after drinking wine, and positions Moment as an alternative evening drink that won't cause next-day brain fog. # Brand positioning Moment is presented as a beverage brand focused on providing functional drinks that support mental clarity and overall well-being. It positions itself as a healthy alternative to traditional alcoholic evening drinks, like wine, that often lead to negative side effects such as brain fog. The brand promotes a lifestyle of balance and mindful consumption, offering a way to unwind in the evening without sacrificing productivity or mental sharpness the next day. Moment aligns with values of wellness, cognitive performance, and informed choices, targeting consumers who are health-conscious and seek natural solutions to improve their daily lives. # Product Moment is a mind-boosting botanical soda designed as an alternative evening drink that does not cause brain fog the next day. It is marketed as a healthier option compared to traditional alcoholic beverages like wine. The soda is available in the Mango Glow flavor, as indicated on the packaging. The product aims to allow users to unwind in the evening without stealing tomorrow. # Visual style The ad features a clean, minimalist aesthetic with a focus on clarity and information. The use of a graph evokes a sense of data-driven support for the claim that wine consumption leads to brain fog, lending credibility to the message. The color palette is calming, with soft blues and yellows, which contributes to an overall sense of wellness and relaxation. The production quality appears polished, indicating a level of professionalism and attention to detail. # Hooks Headline: the real cause of brain fog? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing the question, "the real cause of brain fog?" to capture attention and introduce the central problem. The brand is presenting the question to pique the viewer's curiosity about the causes of brain fog and set the stage for the product as a solution. - A graph visually illustrates how focus declines after consuming wine around 6 PM, with a yellow warning triangle marking the lowest point, highlighting the negative impact on cognitive function. The brand is presenting this to provide a visual representation of the problem of decreased focus after wine consumption. - The advertisement introduces Moment as a solution, encouraging viewers to "switch to the evening drink that doesn't steal tomorrow." The brand is now offering its product as a solution to the problem of brain fog and diminished focus caused by alcoholic drinks.

# Ad summary This ad showcases mood boosting drinks in a variety of flavors. The drinks are presented in a bucket of ice and the ad highlights the fact that they have zero added sugar and are non-alcoholic. # Brand positioning Moment presents itself as a beverage brand that offers mood-boosting, non-alcoholic drinks. It positions itself as a healthier alternative to traditional sugary drinks, emphasizing the absence of added sugar. The brand aims to occupy a space in the market where consumers can enjoy a flavorful and potentially mood-enhancing beverage without the negative health impacts of sugar or alcohol, promoting a lifestyle of mindful indulgence. # Product Moment beverage is a canned mood-boosting mocktail with zero added sugar and non-alcoholic. It comes in three flavors: Lychee mojito, plum spritz, and cherry hibiscus. The drink is presented as a way to "drink your meditation," implying a calming and mood-enhancing effect. Each can contains 11.5 fl oz (340 ml). # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motif is a stack shot. The image treatment includes soft lighting effects and color grading to enhance the gradient colors of the cans. The typography is clean and legible. The overall effect is modern and appealing, with a focus on showcasing the product in an attractive and inviting manner. # Hooks Headline: mood boosting drinks # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a bucket filled with ice and multiple cans of Moment mood-boosting mocktails. This visual is designed to immediately capture attention with the product, while also suggesting it is chilled and ready to consume. The audience experiences this from the brand's perspective, which seeks to visually introduce its product in an appealing way. - The text overlay, "mood boosting drinks. 0 added sugar. Non-alcoholic," highlights the drink's key benefits and features from the brand's perspective. This copy clarifies the nature of the drink, emphasizes its health benefits (no added sugar), and clarifies that it's non-alcoholic, positioning it as a mindful beverage option.

# Ad summary The ad highlights the negative effects of drinking wine, and offers Moment as a youthful alternative. # Brand positioning Moment is presented as a youthful alternative to traditional alcoholic evening drinks, specifically targeting those who are health-conscious and concerned about aging. The brand positions itself as a promoter of beauty and wellness, offering a beverage option that allows consumers to enjoy a social drink without the negative side effects associated with alcohol, such as those that impact the appearance of skin. # Product Moment is advertised as an evening drink designed to be a healthier alternative to wine. It is shown being poured from a slim, pink, aluminum can into a stemmed glass with fruit inside. The drink promises to allow you to enjoy an evening drink without compromising your youthful appearance. # Visual style The ad has a bright, attention-grabbing aesthetic. The visual motifs include a product demo against a backdrop that highlights the problem that the product is trying to solve. The image has a clean studio shot look. The typography is integrated by calling out specific features on a model's face. # Hooks Headline: WINE FACE IS REAL # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the warning that "WINE FACE IS REAL" (written above two warning-sign emojis). This phrase refers to the visible signs of aging and inflammation that can result from drinking wine, such as dull skin, dark circles, dehydration lines, cortisol puff, and inflammation (labeled on a woman's face). The intention is to highlight a problem to the customer. - Next, the ad pivots to the product as a solution, showing the can being poured into a glass, and features the text, "moment the evening drink that doesn't cost your youth". This intends to offer an alternative for the customer.

# Ad summary This image ad showcases Moment's Lychee Mojito mood-boosting mocktail. The visual focuses on the product's refreshing qualities and health benefits, emphasizing relaxation and mindful consumption. # Brand positioning Moment positions itself as a provider of mood-boosting, better-for-you mocktails that promote mindfulness and relaxation. It aligns with a healthy, modern lifestyle, pushing against norms of sugary, unhealthy beverages by offering a functional and guilt-free alternative for consumers looking to unwind and enjoy a moment of tranquility. The brand's aesthetic and product offerings suggest a focus on both physical and mental well-being. # Product The featured product is Moment's Lychee Mojito, a mood-boosting mocktail packaged in a slim can. It is designed to enhance relaxation and elevate mood. Key features highlighted include zero added sugar and low calorie count (10-20 calories). It's also caffeine and GMO free. The drink is presented being poured over ice into a cocktail glass, indicating a premium consumption experience. # Visual style The ad features a polished, studio-shot aesthetic with a focus on visual motifs that convey a sense of refreshment and health. The gradient background and soft lighting create a dreamy, modern feel. The typography integration is clean and legible, reinforcing the brand's focus on simplicity and clarity. The overall style is designed to be highly scannable and attention-grabbing in-feed. # Hooks Headline: Meditation on Ice # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a can of Moment's Lychee Mojito mocktail next to a cocktail glass, already partially filled with the drink and surrounded by ice. This is to set a visually appealing scene that highlights the product's refreshing nature and evokes a sense of luxury and relaxation. - Next, the story focuses on the can pouring its contents into the glass. This implies a direct consumption experience for the viewer. The brand is reinforcing that the drink can be poured and enjoyed like a cocktail. - The image closes with visual cues focused on health, with icons indicating the drink is zero sugar, low calorie, caffeine-free, and GMO-free. The brand is communicating the healthy benefits of the drink. This helps address potential purchase barriers for health-conscious consumers.

# Ad summary This ad showcases the adaptogen sparkling botanical drink Moment, presented as a tasty and low-calorie option to manage stress and aid weight loss. It highlights the drink's natural flavors and the benefits of adaptogens, presented by a young woman in a kitchen setting. # Brand positioning Moment positions itself as a health-conscious brand offering sparkling adaptogen and botanical drinks designed to aid in stress reduction and overall well-being. It emphasizes a natural approach with real fruit and unique flavor combinations, contrasting the norms of sugary drinks. The brand appeals to those who value both taste and health benefits, promoting a functional and mindful lifestyle by positioning the drinks as a daily meditation practice, which implies a focus on emotional and mental well-being. The brand stands out by focusing on adaptogens, targeting consumers interested in natural stress relief rather than just refreshment. # Product Moment is a sparkling adaptogen and botanical drink that comes in various unique flavors such as Blackberry Lavender, Cherry Hibiscus, Tulsi Lemon, and Mango Chili. The drink is advertised as a low-calorie option (10 to 20 calories per can) made with real fruit and no added sugar, designed to help reduce stress, bloating, and potentially aid in weight loss. Its unique selling proposition is that it contains adaptogens, including Ashwagandha and L-theanine, which are known to help the body manage stress by reducing cortisol levels. The drink is presented as a convenient and tasty way to incorporate stress-reducing elements into one's daily routine, making it an attractive option for those looking for a healthier, functional beverage. It is also hydrating. # Visual style The ad has a polished UGC feel, with clear, well-lit shots that give the impression of a casual, yet curated, social media post. The editing style consists of quick cuts that keep the pacing engaging and the transitions are smooth. The ad's visual motifs include close-ups of the product and the creator, and bright, natural lighting. The pacing is fast, approximately 25 CPM (cuts per minute). The audio-visual sync is noticeable, with text overlays timed to emphasize spoken claims. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You have to grab yours today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by highlighting the drink's association with Shark Tank and its benefits for weight loss, immediately grabbing the viewer's attention. - 00:02–00:07 00:02–00:07: The ad transitions to a young woman who lists the first reason for the drink's effectiveness: its low-calorie content (10–20 calories per can) and hydrating properties. She is speaking directly to the audience from a casual, friendly perspective to show why this drink helps with weight loss. - 00:08–00:14 00:08–00:14: The woman explains the second reason is the presence of adaptogens, which can help reduce stress that can lead to bloating and weight gain. She is shown holding the product can, highlighting the key ingredients and benefits from her perspective. - 00:14–00:17 00:14–00:17: Responding to the previous point, she reinforces how the adaptogens in Moment can help reduce stress and puffiness, and even facilitate weight loss. She is speaking to the audience in a relatable tone, suggesting tangible benefits. - 00:18–00:23 00:18–00:23: The woman presents the third reason: the drink's incredible and unique flavors made with real fruit that taste delicious for only 10 to 20 calories. This continues the conversational style of the influencer and shows the product flavors. - 00:23–00:26 00:23–00:26: Responding to all of the reasons previously given, the woman encourages viewers to try Moment. Her tone is enthusiastic as she holds up a glass of the drink, encouraging a direct action and reinforcing the product's appeal.

# Ad summary This ad promotes Moment drinks as a healthy way to unwind. It features a person enjoying Moment drinks at a table with other drinks, highlighting the drink's low sugar, low-calorie, and caffeine-free nature. # Brand positioning Moment is positioned as a healthier alternative to traditional alcoholic beverages for unwinding and relaxation. It aligns with values of wellness and mindfulness. The brand aims to occupy the space of a sophisticated and guilt-free refreshment, pushing against norms of sugary or caffeinated drinks. The brand positioning is both functional, emphasizing its health benefits, and emotional, promoting relaxation and a mindful experience. # Product Moment drinks are a healthy beverage designed to help people unwind. Each can contains 10–20 calories, zero added sugar, and is caffeine-free and GMO-free. These drinks provide a flavorful and refreshing experience without the negative side effects of sugar and caffeine. The ad implies these drinks are suitable for social occasions, self-care moments, or any time one seeks relaxation and refreshment. The drink provides a way to enjoy a flavorful beverage without compromising health goals. # Visual style The ad has a polished, high-end aesthetic with warm lighting and soft focus. The color palette is soft and natural, with a focus on the colors of the drinks and the woman's attire. The editing style is simple with static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a view of a can of Moment and several drinks on a table, setting a relaxing, social scene. - 00:02–00:04 A person raises a glass of Moment, takes a sip, and lowers the glass, reinforcing the theme of relaxation and enjoyment.