How Mad Rabbit Tattoo Advertises on Meta

# Ad summary The ad features a creator discussing and demonstrating Mad Rabbit's tattoo balm products. She explains that Mad Rabbit balm is vegan and made with clean ingredients that hydrate and protect the skin, while making tattoos pop. She highlights the mini Frankincense balm for everyday care, the vanilla and coconut balm, and the balm stick for on-the-go use. The ad concludes with a call to action to check out MadRabbit.com to get yours today. # Brand positioning Mad Rabbit is presented as a tattoo aftercare brand that prioritizes clean and vegan ingredients to keep tattoos looking fresh and skin feeling great. The brand positions itself as providing effective and simple tattoo care for vibrant tattoos all day, without the mess. Mad Rabbit seemingly defies the norm that tattoo aftercare needs to be complex or have a medicinal feel, instead aligning itself with clean beauty standards, convenience, and pleasant sensorial experiences like calming scents and creamy textures. Their products are designed for everyday use at home or on the go. # Product Mad Rabbit's Tattoo Balms are designed to hydrate and protect tattooed skin while enhancing the vibrancy of the ink. These balms are 100% vegan and made with clean ingredients. The ad spotlights three formats: Mini Frankincense Balm, suitable for everyday care with a calming scent, Mini Vanilla & Coconut Balm, described as smelling amazing with a super creamy texture that melts into the skin, and an unscented Balm Stick, designed for quick, mess-free, on-the-go application to keep tattoos vibrant all day. All of these products work to improve the appearance of tattoos and protect skin. # Visual style The ad features a natural, casual aesthetic, similar to user-generated content (UGC). It uses natural lighting and static shots, creating a low-key, authentic vibe. The editing style involves quick cuts and smooth transitions. The pacing is consistent at around 30 cuts per minute. There isn't obvious audio-visual sync, as the visuals support the creator's spoken content rather than hitting specific music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out MadRabbit.com to get yours today. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by holding a Mad Rabbit box, introducing the topic of keeping tattoos looking fresh and skin feeling great. - 00:01–00:05 The creator states that she always reaches for Mad Rabbit Tattoo Balms to keep her tattoos looking fresh and her skin feeling great, showing off her arm tattoos. - 00:05–00:10 The creator shows two Mad Rabbit Tattoo Aid balms and states that they're 100% vegan and made with clean ingredients that really hydrate and protect the skin while making ink pop. - 00:10–00:16 The creator shows a mini Frankincense Balm and says it's her go-to for everyday care, having a calming scent and feeling really good. - 00:16–00:19 The creator then shows a mini Vanilla & Coconut Balm, saying that it's super easy to use whether she's at home or on the go. - 00:19–00:24 The creator states that her other favorite is the mini Vanilla and Coconut Balm, stating that it smells amazing and the texture is super creamy and melts right into the skin. - 00:24–00:29 The creator shows the Balm Stick and says it's quick, mess-free, and keeps tattoos vibrant all day. - 00:29–00:34 The creator concludes by stating that Mad Rabbit makes tattoo care so simple and effective and her ink has never looked better, then providing a call to action to check out MadRabbit.com to get yours today.

# Ad summary A UGC-style ad featuring a female influencer showcasing Mad Rabbit Tattoo Balm, a product designed to revitalize and maintain the vibrancy of both new and old tattoos. She emphasizes its natural ingredients, appealing scent, and cost-effectiveness compared to daily coffee. # Brand positioning Mad Rabbit positions itself as a modern tattoo aftercare and enhancement brand, offering solutions for tattoo enthusiasts who want to maintain the vibrancy and health of their ink. The brand aligns with a lifestyle of self-expression and body art appreciation, emphasizing natural ingredients and affordability. Mad Rabbit differentiates itself by offering tattoo care products that not only heal but also enhance and protect tattoos, standing out from generic aftercare solutions. The brand's positioning is both functional—providing effective tattoo care—and emotional—connecting with the desire to preserve and showcase personal artwork. # Product Mad Rabbit Tattoo Balm is a tattoo aftercare product designed to keep tattoos looking sharp and vibrant, whether they are fresh or old. The balm instantly brings tattoos back to life, enhancing the ink's appearance. It is formulated with all-natural ingredients, ensuring it is safe and non-harmful for the skin. The balm is presented as a cost-effective alternative to daily coffee purchases, suggesting it is an affordable investment in tattoo maintenance. The product is suitable for anyone with tattoos, regardless of their age, who wants to keep their ink looking its best. The Mad Rabbit Tattoo Balm addresses the common pain point of tattoos fading over time, offering a solution to revitalize and protect them. # Visual style The ad has a casual, UGC feel with a selfie-style camera framing and natural lighting. The editing style is simple and straightforward, with minimal transitions. The production quality is consistent with typical user-generated content, supporting an authentic and relatable tone. The pacing is conversational and relaxed, mimicking a casual chat with a friend. There are no obvious cuts synced to audio beats. The ad maintains a consistent aesthetic, focusing on the creator and the product in a natural, unfiltered way. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Snag all these while you can. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an abrupt statement questioning the quality of viewers' tattoos, creating immediate curiosity and a bit of shock value from the customer's perspective. The abruptness of the message is likely meant to grab attention and create a sense of intrigue. - 00:01–00:04 00:01–00:04: The creator shifts to a friendly, conversational tone, acknowledging that tattoos fade over time, setting up a relatable problem from the customer's perspective, which is conveyed through her casual demeanor and tone. - 00:04–00:11 00:04–00:11: She introduces the Mad Rabbit Tattoo Balm as the solution, presenting it as the key to keeping tattoos looking sharp and affordable from the brand's perspective. This is conveyed through her confident and enthusiastic delivery, as well as the focus on the product itself. - 00:11–00:17 00:11–00:17: The creator demonstrates the balm's effectiveness, emphasizing its ability to revive both fresh and old tattoos, reinforcing its value proposition from the brand's perspective. This is conveyed through her direct pointing and visual demonstration of the product's effects on her own tattoos. - 00:17–00:26 00:17–00:26: She highlights the balm's appealing scent, all-natural ingredients, and safety for the skin, reassuring viewers and addressing potential purchase barriers from the brand's perspective. This is conveyed through her enthusiastic tone and direct addressing of viewer concerns.

# Ad summary This ad promotes Mad Rabbit tattoo aftercare products. It highlights the importance of using skincare specifically designed for tattoos, as generic products can harm the ink. The ad emphasizes that Mad Rabbit products are made with natural ingredients, dermatologist-approved, and have saved over 3 million tattoos. It also mentions Mark Cuban's endorsement on Shark Tank and encourages viewers to read the thousands of positive reviews. The ad concludes by urging viewers to choose Mad Rabbit for protecting, repairing, or brightening their tattoos. # Brand positioning Mad Rabbit is presented as a tattoo aftercare brand that prioritizes natural ingredients and dermatologist approval. The brand positions itself against generic skincare products that contain artificial fragrances and chemicals, which can harm tattoos. Mad Rabbit aims to occupy the space of a trusted and effective solution for tattoo maintenance, aligning with values of quality, safety, and tattoo preservation. The brand's association with Mark Cuban and positive customer reviews further reinforces its credibility and appeal to tattoo enthusiasts. # Product Mad Rabbit offers a range of tattoo aftercare products designed to protect, repair, and brighten tattoos. These products are formulated with natural ingredients and are dermatologist-approved, addressing concerns about harmful chemicals and artificial fragrances found in generic skincare. The product line includes items like tattoo balm, sunscreen, and soap, catering to various stages of tattoo care. The brand emphasizes that its products have saved over 3 million tattoos, highlighting their effectiveness and value for tattoo lovers. # Visual style The ad has a hybrid aesthetic, blending UGC-style shots with polished commercial elements. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality varies, with some shots having a raw, authentic feel and others appearing more professionally produced. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action grab it from the Rabbit # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad starts by challenging the viewer's perception of their tattoos, suggesting that the issue might be their skincare routine. - 00:04–00:16 It then introduces the problem with generic skincare products, stating that they can do more harm than good to tattoos due to artificial fragrances and chemicals. - 00:16–00:24 The ad transitions to presenting Mad Rabbit as the solution, emphasizing that their products are packed with natural ingredients and dermatologist-approved. - 00:24–00:32 The ad builds credibility by mentioning that Mad Rabbit has saved over 3 million tattoos and received endorsement from Mark Cuban on Shark Tank. - 00:32–00:37 It further reinforces trust by encouraging viewers to read the thousands of positive reviews from other tattoo lovers. - 00:37–00:44 The ad concludes with a call to action, urging viewers to choose Mad Rabbit for protecting, repairing, or brightening their tattoos.

# Ad summary This ad promotes Mad Rabbit Tattoo Balm and features multiple customers highlighting how this balm can revive tattoos by hydrating the skin and brightening the ink, as well as making tattoos look healthy. The balm is made with clean, vegan ingredients and comes in four premium scents. # Brand positioning Mad Rabbit is presented as a brand focused on tattoo aftercare, aiming to occupy the space of natural and effective skincare for tattooed individuals. The brand is positioned as modern and relatable, aligning with a lifestyle that values self-expression through tattoos. The brand stands apart from generic skincare brands by focusing specifically on the unique needs of tattooed skin and offers premium scents. The brand positioning is both functional, providing hydration and brightness, and emotional, supporting the desire to keep tattoos looking their best. # Product Mad Rabbit Tattoo Balm is a skincare product designed to keep tattoos bright and new. The product is intended for anyone with tattoos and works by hydrating the skin barrier and brightening the tattoo's ink. The balm is made with clean, vegan ingredients and has a buttery soft texture. The ad highlights that it can make tattoos look crisp, fresh, and bright again, making them look healthy and brand new. It locks in moisture. # Visual style The ad has a UGC feel due to the use of several customers using selfie-style shots when filming. Editing includes quick cuts. The pacing is moderate and upbeat. Some cuts and text are synced to the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click this for 20% OFF YOUR ORDER! # Point of view - [object Object] # Storyline - 00:00–00:06 A woman applies tattoo balm to a man's arm, exclaiming 'Woah!' after seeing how the balm enhances his tattoos. - 00:07–00:13 A man rubs Mad Rabbit Tattoo Balm on his tattooed arm and explains how it will bring back the shine and make the tattoo look brand new again. The ad is from the perspective of a customer sharing their positive experience with the product, using a friendly and direct tone to persuade viewers of the product's effectiveness. - 00:13–00:14 A man shows how great he thinks the product is. - 00:14–00:18 A tattooed woman highlights the product ingredients. - 00:18–00:22 The ad shows a woman applying tattoo balm and explaining how it will make tattoos crisp, fresh, and bright looking. - 00:22–00:25 A man highlights the balm keeps tattoos looking healthy and locks in moisture. - 00:25–00:31 The ad highlights the shine provided by the balm and explains how she is ready to go. - 00:31–00:34 The ad shows the product and offers free shipping over $50 as well as 20% off your order and highlights the premium scents to choose from.

# Ad summary A content creator is showing a sunscreen product that protects tattoos from fading. She applies the sunscreen to her skin, showing that it is glowy and doesn't leave a white cast. # Brand positioning Mad Rabbit is presented as a high-quality brand for tattoo aftercare. The brand is positioned as an essential for maintaining the vibrancy and longevity of tattoos, as the ad emphasizes the importance of protecting tattoos with SPF to prevent fading and the need for touch-ups. The tone is informative and practical, with a focus on addressing the functional need for tattoo sun protection. The brand offers a solution to the common oversight of tattoo care by providing an effective SPF that keeps tattoos looking their best. # Product Mad Rabbit offers sunscreen that can be used to protect tattooed skin from the sun. According to the content creator in the ad, it is important to keep tattoos protected so they do not fade. Mad Rabbit sunscreen does not have the typical sunscreen smell. It also does not leave a white cast on the skin after it is applied. The sunscreen has a glowy consistency. The content creator recommends using sunscreen every day. # Visual style The ad has a polished UGC aesthetic. It has a medium-shot framing. The editing style is simple, relying on static shots with minimal transitions. The production quality is higher than typical UGC, which is likely to engage the target audience. The pacing remains fairly consistent. There is no audio-visual syncing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get your SPF immediately. # Point of view - [object Object] # Storyline - 00:00–00:07 The content creator shares that she received a package from Mad Rabbit and wants to share it with her audience because it is important to protect tattoos. - 00:07–00:17 She shares that if you want your tattoos to look good for a long time, you should use sunscreen to protect them. - 00:17–00:30 The content creator shares that she is excited to use the product because sunscreens usually have a smell that she doesn't like, implying this sunscreen does not have that same smell. - 00:30–00:35 She applies the sunscreen to her arm and shows the consistency of the product. - 00:35–00:45 She rubs the sunscreen into her skin and shares that it will lighten the tattoos, demonstrating the product's impact. - 00:45–00:51 The content creator shares that the product does not have a weird sunscreen smell and reminds her audience that we should be using sunscreen every day. - 00:51–00:58 She shares that the sunscreen doesn't leave you looking white, demonstrating its appeal. - 00:58–01:12 She rubs the sunscreen into her skin and says it doesn't leave a white cast, proving the product's suitability for various skin tones. - 01:12–01:25 She likes the product and is excited, and reminds her audience to get their SPF immediately to protect those tattoos.

# Ad summary This ad showcases the Tattoo Care from Viking Revolution. The ad opens with a close up shot of the black tin and then the person opens it to reveal the balm. The person then applies it to a variety of tiny tattoos on their fingers and then the tin reappears. # Brand positioning Viking Revolution presents itself as a brand dedicated to high-quality grooming products, specifically tailored for men with tattoos. The brand emphasizes clean and vegan ingredients, appealing to consumers who are conscious about what they put on their skin. The brand appears to aim for a space that values both traditional masculinity and modern ethical considerations, setting it apart from competitors who may focus solely on one aspect. The positioning is functional, promising to maintain and enhance tattoo vibrancy with safe and natural ingredients. # Product Viking Revolution's Tattoo Care is a balm designed to moisturize and protect tattoos. The Tattoo Care features vegan ingredients to keep tattoos vibrant. It is packaged in a small, black tin with a white deer head logo on top. The ad shows the balm being applied to small tattoos on fingers, demonstrating the product's ease of use and suitability for delicate areas. The product's main selling point is its ability to "glow up" tattoos, implying it enhances their appearance and keeps them looking fresh and vibrant, while addressing concerns about using potentially harmful or non-vegan ingredients on tattooed skin. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The editing is simple and straightforward with static shots and minimal transitions. The production quality has a UGC feel, due to the close-up shots of the tattoos and product. The pacing is slow, allowing viewers to observe the product and application closely. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a product placement, showcasing the tin of Viking Revolution Tattoo Care to set up what the ad will focus on. - 00:01–00:07 00:01–00:07: The lid of the balm is opened, and the balm is applied to three different tattoos on the person's fingers. The hand model's perspective is highlighted by the close-up angle, which aims to demonstrate the product's ease of use. This segment serves as a product demo, visually showcasing the balm and its immediate application on tattoos. - 00:07–00:08 00:07–00:08: The Viking Revolution tin is shown once more, likely to remind the audience of the brand and product being advertised.

# Ad summary This ad features a young woman recommending a tattoo balm that keeps tattoos looking bold and hydrated while helping them heal. # Brand positioning The brand "Mad Rabbit" is positioned as a premium tattoo aftercare solution. The brand aligns itself with the values of bold self-expression and tattoo culture. The product appears to be functional, focusing on healing and enhancing the appearance of tattoos. # Product Mad Rabbit Tattoo Balm is a product made specifically for tattoos that makes them look better. The balm is intended to keep tattoos hydrated and bold while helping them heal better than anything else because it's specifically made for tattoos. # Visual style The ad has a casual, unfiltered UGC feel. The editing consists of quick cuts and jump cuts. The production quality is casual and supports the persona of an everyday user sharing their personal experience. The ad primarily features close-up shots of the speaker's face and tattoos. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action grab one, the link's right here # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the speaker posing a rhetorical question to the audience asking if they want tattoos that look good. - 00:00–00:03 The speaker asks the viewer what they are doing if they don't use this product and implies that the target audience is those who care about their tattoos. - 00:03–00:04 The speaker says that people who care about their tattoos need this product and immediately begins listing the benefits. - 00:04–00:08 The speaker states that this product makes the user's tattoos look so much better and more hydrated. - 00:08–00:10 The speaker claims this product makes the user's tattoos look stupid bold. - 00:10–00:14 The speaker states the best part is that this product helps the user's tattoos heal better than anything else she has ever tried. - 00:14–00:19 The speaker reminds the viewer this product is specifically made for tattoos and implores them to grab one if they want their tattoos to look fire.

# Ad summary The ad features a man reviewing the Mad Rabbit Tattoo Balm. He explains that he wishes he had known about tattoo aftercare earlier because tattoos can fade and lose color over time. The balm revitalizes and keeps tattoos fresh and clean. He demonstrates applying it and encourages viewers to check it out. # Brand positioning Mad Rabbit is presented as a brand focused on tattoo aftercare and enhancement. The brand is positioned as a solution for maintaining the vibrancy and longevity of tattoos, addressing the common issue of fading. This suggests a functional approach, targeting customers who are invested in preserving the quality of their tattoos. The brand presents itself as innovative by offering a product to address the issue of color fading for tattoos, which the ad suggests is not always considered. # Product Mad Rabbit Tattoo Balm is a product designed to revitalize tattoos. It is applied topically to help keep tattoos nice, fresh, clean, and revitalized. The balm addresses the issue of tattoos fading in color and losing vibrancy over time. The product is packaged in a small, portable orange tin with a logo of a deer head with antlers. The product is easy to use, requiring only a small amount to be applied to the tattoo. # Visual style The ad has a casual, UGC-style aesthetic with a focus on direct communication. The editing style consists of static shots and quick cuts to emphasize key points. The video has a polished feel due to the well-lit environment and clear image quality. The pace remains consistent throughout the ad, creating a steady flow of information. The product is center-framed to keep the focus on the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check out uh Mad Rabbit # Point of view - [object Object] # Storyline - 00:00–00:10 The presenter introduces the video, stating it is for people with tattoos and holding up the product. - 00:10–00:17 The presenter shares his personal experience of having tattoos for 20 years without knowing about tattoo aftercare. - 00:17–00:31 The presenter introduces the Mad Rabbit Tattoo Balm as a product that helps revitalize tattoos, opening the container to show the balm. - 00:31–00:47 The presenter highlights the balm's scent and ease of application. He rubs it into his arm tattoo to demonstrate. - 00:47–00:58 The presenter encourages viewers to find a product that keeps tattoos nice, fresh, and clean, and recommends Mad Rabbit.

# Ad summary This ad features a man in a bathroom showing off his tattoo on his forearm and the Mad Rabbit Tattoo Repair product. He angles the camera so the tattoo can be seen clearly. He holds the product up to the camera to showcase it and then motions that he is going to use the product. # Brand positioning Mad Rabbit Tattoo Care is presented as a brand that caters to individuals who have tattoos. It positions itself as a solution for the aftercare and maintenance of tattoos, emphasizing the importance of keeping tattoos moisturized and vibrant. The brand aligns with a lifestyle that embraces body art and self-expression, suggesting a functional and results-driven brand focused on the performance of its products. # Product Mad Rabbit Tattoo Repair is a tattoo aftercare product designed to keep tattoos moisturized and vibrant. The product is contained in a black bottle with white text and a small Mad Rabbit logo in the bottom left. The ad shows the product being used on a forearm tattoo, implying it is for anyone with tattoos and can be used on any part of the body. The main selling point is that the product helps maintain the appearance of tattoos, preventing them from drying out and losing their vibrancy. The bottle is a matte black, with a white cap, and the label has white text. # Visual style The ad's aesthetic is raw and authentic, resembling UGC content. It appears to be filmed on a smartphone. The editing style is simple. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The camera angle shows a man’s tattoo on his forearm. The angle is slightly tilted to showcase it. - 00:04–00:06 The man holds up the Mad Rabbit Tattoo Repair bottle to the camera so it is clear what product he is advertising.

# Ad summary The ad showcases Mad Rabbit's full-size products within a neoprene bag, emphasizing the value and surprise of the offer. The creator expresses disbelief at the low price and urges viewers to quickly purchase while it's still in stock, playing on FOMO. # Brand positioning Mad Rabbit is presented as a high-value skincare brand offering a range of full-sized products in a neoprene bag at an unusually affordable price. The brand comes across as innovative and customer-focused, challenging traditional skincare pricing norms. The brand aligns with an active lifestyle, offering products like sunscreen and soothing gel, while also catering to general skincare needs. This positioning is functional due to the products' specific uses and emotional due to the surprise and delight of the offer. # Product The ad features a neoprene bag containing five Mad Rabbit full-size products. These include sunscreen, repair wa, soothing gel, enhanced butt, and body lotion. Each product is designed for skincare. The ad highlights the products' full size and the surprise element of getting all five along with the bag at a significantly low price. The products are presented for everyday use, suitable for an active lifestyle, addressing purchase barriers by showcasing the exceptional value and urging immediate purchase due to limited stock. # Visual style The ad has a casual, UGC feel, with a focus on product display. The editing is simple, with static shots and minimal transitions. The production quality is mid-range, suitable for a social media platform like TikTok or Reels. The pacing is consistent with no significant shifts, maintaining an approachable and enthusiastic tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you see that orange shopping cart, I grab. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by pulling skincare products out of a black neoprene bag from Mad Rabbit. - 00:00–00:03 She emphasizes how this price makes zero sense, due to the amount of full sized products you get in one bag. - 00:03–00:09 She takes the products out of the bag, one by one. - 00:09–00:13 The creator emphasizes the full size of the best selling products from Mad Rabbit. - 00:13–00:19 The creator shows the bag with products to the camera, emphasizing it is currently going viral, so buy it before it is too late.

# Ad summary This ad promotes a tattoo balm by showing a woman opening a black tin of product on a beach and applying it to her tattooed wrist. The ad highlights the product's hydrating, vegan ingredients and its ability to revive the color and vibrancy of tattoos. # Brand positioning This brand aims to reinvigorate the tattoo aftercare market with vegan and cruelty-free ingredients in a compact form factor. The brand is positioning itself as an environmentally conscious and health-conscious product that will protect tattooed skin. Its beachside visuals align with an active lifestyle. The brand ignores the category norm of using artificial ingredients and animal products. # Product This tattoo balm, packaged in a small black tin, is formulated to deeply hydrate tattooed skin. The product is presented as a vegan-friendly solution to refresh and enhance tattoo vibrancy. Its compact packaging makes it convenient for on-the-go use. The ad specifically claims that the balm 'quenches your ink and makes it pop instantly' and brings tattoos 'back to life from the very first use,' addressing concerns about tattoo dullness. The key selling points are its deep hydration capabilities and all-natural, vegan formulation. # Visual style The ad has a natural, beachy aesthetic with bright, natural lighting. The editing is simple, with straightforward cuts. The production quality has a slight UGC feel, lending authenticity. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing the product in a small black tin against a beach backdrop. - 00:02–00:04 The focus shifts to the product texture as the tin is opened to reveal the balm inside. The message is about the product itself: a balm to be used on tattooed skin. - 00:04–00:07 The product is applied to a tattooed wrist, demonstrating its intended use. This offers a customer perspective on the application of the product and its benefit on tattoos. - 00:07–00:10 The camera angle zooms back in to the product packaging to showcase its pure, vegan ingredients.

# Ad summary This ad shows an unboxing and review of Mad Rabbit Tattoo Balm. The narrator shares their excitement about a new tattoo balm, discusses its small size but potent formula, and highlights the importance of using such products after getting a new tattoo. # Brand positioning Mad Rabbit is presented as a brand focused on providing high-quality tattoo aftercare products with clean and vegan ingredients. The packaging design, featuring a stag, gives the brand a natural and sophisticated aesthetic. Mad Rabbit positions itself as a go-to for tattoo enthusiasts looking for specialized care, emphasizing the importance of aftercare for new tattoos and implying that their products are essential for tattoo maintenance. # Product Mad Rabbit Tattoo Balm Salve is a skincare product designed to enhance and maintain tattoos. The ad specifies it is a salve with tangerine vanilla scent. It is packaged in a small, portable box with a stag logo, highlighting its clean and vegan ingredients. The product is described as potent, with the narrator noting that a little goes a long way. The balm is intended for use after getting a new tattoo, addressing the need for proper aftercare to keep tattoos vibrant and healthy. # Visual style The ad has a UGC feel with a casual, handheld camera style. The lighting is somewhat dim, creating a cozy and intimate atmosphere. The editing is straightforward, with simple cuts that keep the focus on the product and the narrator's words. The overall aesthetic is authentic and approachable, aligning with the style of content typically found on platforms like TikTok and Instagram. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go on ahead, throw it in the cart. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with a close-up of a hand holding a Mad Rabbit Tattoo Balm Salve box. - 00:00–00:04 The narrator introduces the product, expressing excitement about trying the Mad Rabbit tattoo balm salve. This immediately sets a positive tone and establishes the product as something desirable. - 00:04–00:09 The narrator opens the box to reveal the balm, emphasizing its small size while noting that only a small amount is needed. This addresses a potential concern about value for money, suggesting the product is efficient and effective despite its size. - 00:09–00:14 The narrator recommends using the tattoo balm after getting a new tattoo, reinforcing the importance of aftercare. This positions the product as a necessary step in tattoo maintenance. - 00:14–00:16 The narrator encourages viewers to purchase the balm, reinforcing its value.

# Ad summary A woman showcases Mad Rabbit's Tattoo Balm in Tangerine and Vanilla scent. She applies it to her older, faded tattoos to demonstrate how it can revive color and give a healthy glow without feeling greasy. She encourages viewers to add it to their daily routine and provides a link to purchase. # Brand positioning Mad Rabbit is positioned as a solution for tattoo aftercare, addressing the common issue of tattoos fading over time. It promotes the importance of maintaining tattoo vibrancy with a focus on ease of use and desirable results, like a healthy glow. The brand stands out by offering products with appealing scents, such as Tangerine and Vanilla, potentially contrasting with other unscented or medicinal-smelling tattoo aftercare options. The brand positioning is both functional (reviving tattoo color) and emotional (maintaining the art's original beauty), aiming to be a desirable part of the customer's daily routine. # Product Mad Rabbit Tattoo Balm in Tangerine and Vanilla is a daily-use balm designed to revive the color and appearance of tattoos. It is formulated for application like lotion, promising a non-greasy feel. The balm is explicitly for older, faded tattoos. Its key USPs include its Tangerine and Vanilla scent and its ability to bring color back to life while providing a healthy glow without a greasy residue. The product aims to remove barriers to tattoo maintenance by being easy to incorporate into a daily morning routine. The ad emphasizes that it's worth trying or buying because it can keep tattoos looking fresh with minimal effort. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting and minimal editing. The production quality feels DIY, aligning with an authentic user review. The editing pace is fairly consistent, with static shots and simple transitions. The audio-visual sync is loose, with text overlays appearing to emphasize spoken points but not precisely timed to the beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the cart and you can order your own. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the Mad Rabbit Tattoo Balm, stating it surprised her. - 00:04–00:11 She mentions the product's Tangerine and Vanilla scent, stating that it smells amazing. - 00:11–00:16 She identifies her older, faded tattoos as the test area for the product. - 00:16–00:25 The creator applies the balm and shows the instant results of the tattoos color coming back to life and giving a healthy glow. - 00:25–00:34 She promotes this product to be a daily tattoo balm and adds this to her daily morning routine. - 00:34–00:40 She prompts viewers to click the link to purchase the product and that this product comes in a couple of different scents.

# Ad summary This ad promotes a tattoo balm. Several customers are shown applying the balm to their tattoos and talking about how the product revitalizes and refreshes their tattoos. # Brand positioning The brand appears to position itself as a solution for tattoo aftercare that also revitalizes older tattoos. The brand aligns with a lifestyle of body modification and self-expression through tattoos. By focusing on tattoo appearance rather than healing or pain relief, the brand ignores the functional aspects of tattoo care and caters to those invested in the look and presentation of their tattoos. # Product The advertised product is a tattoo balm intended for use on healed tattoos. According to reviewers in the ad, the product "revitalizes" tattoos, making them look "crisp, fresh, bright looking again," "healthier," and "brand new again." Reviewers demonstrate the product by opening a small black jar, scooping out a pea-sized amount of balm, and rubbing it on their tattoos. # Visual style The ad features a lo-fi, UGC-style aesthetic. The editing includes quick cuts between different testimonials. The production quality is casual, which supports the tone of authentic user reviews. The pacing is moderate, with cuts roughly every 1-3 seconds. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman holding the advertised balm and saying she wants her tattoos to shine. - 00:05–00:07 00:05–00:07 A man outside is shown rubbing the balm on his tattoo and speaking into a microphone, in what appears to be a sound recording. - 00:07–00:11 00:07–00:11 A woman in a tan jacket is shown holding out her arm with a tattoo and says that the balm will make tattoos look crisp, fresh, and bright looking again. - 00:11–00:16 00:11–00:16 Back to the first woman, who says that the balm instantly revitalizes her tattoos and makes them look so much healthier. - 00:16–00:17 00:16–00:17 A man in a kitchen puts the balm on his arm tattoo and says it makes his tattoos look brand new again. - 00:17–00:23 00:17–00:23 The final woman rubs the balm on her arm tattoo and says it makes her tattoos look refreshed, healthy, and alive, and that she cannot recommend it more.

# Ad summary An influencer shows the Mad Rabbit tattoo lover's kit which includes products for healing and brightening tattoos, as well as sunscreen and body lotion. She urges viewers to run and buy the product if it is in their cart because it has been restocked. # Brand positioning Mad Rabbit is presented as a brand that caters to tattoo enthusiasts, offering products designed to heal, protect, and enhance the appearance of tattoos. The brand positions itself as a go-to solution for both new and old tattoos, addressing the specific needs of tattooed skin. The brand also acknowledges that their products often sell out, which implies high demand and popularity among its target audience. Mad Rabbit seems to promote a lifestyle where tattoos are well-maintained and vibrant, reinforcing a functional brand positioning that focuses on the performance and effectiveness of its products. # Product Mad Rabbit's Tattoo Lover's Kit is a collection of products designed for both new and old tattoos, including healing products, balm, sunscreen, and body lotion. The balm is formulated to brighten tattoos. The Defend sunscreen has SPF 30. The kit is advertised as a comprehensive solution for tattoo aftercare and maintenance. The brand's products address the need for specialized care for tattooed skin and is worth buying because it enhances and protects tattoos. # Visual style The ad features a polished, selfie-style aesthetic, suggesting a UGC feel but with higher production quality. The lighting is bright and natural, highlighting the products clearly. The editing is relatively static with minimal transitions. The pacing is relaxed, with cuts timed loosely to the natural rhythm of the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Baby, you're gonna want to run. # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer holds a black Mad Rabbit bag and exclaims that it is not a drill. - 00:02–00:04 She announces that Mad Rabbit has restocked their tattoo lover's kit. This is intended to build excitement and create a sense of urgency that pushes the narrative forward by announcing the availability of the product. - 00:04–00:07 She takes the products out of the bag to show that the kit is for anyone with new or old tattoos. This presents the product's use case. It progresses the narrative by showcasing the kit's versatility. - 00:07–00:15 She displays healing products, the balm, and the sunscreen. This expands on what she said in the previous storyline beat by displaying the products inside of the kit. - 00:15–00:22 She says that the viewers sold the kit out. This informs the audience that they are unable to buy it currently. This progresses the narrative because it explains the importance of buying the product as soon as possible before it sells out. - 00:22–00:35 She announces that the kit is officially back in stock as of yesterday. She tells the viewer to run if they have this kit in their cart. This functions as a call to action. This advances the narrative by telling the audience to run and buy the product.

# Ad summary A man shows his followers his newly ordered Mad Rabbit Tattoo Balm Stick, as well as how he uses it on his tattoo. He then shows a before and after of the tattoo after using the product. He uses several filters throughout the video. # Brand positioning Mad Rabbit is presented as a premium skincare brand specializing in products that enhance and protect tattoos. The brand is positioned as catering to individuals who value maintaining the vibrancy and health of their tattoos with clean and vegan ingredients. The brand does not mention competitors, but does implicitly push against the use of standard lotions or petroleum-based products. Mad Rabbit promotes the brand as offering a functional approach to tattoo care, emphasizing the importance of keeping tattoos moisturized and protected. # Product The Mad Rabbit Tattoo Balm Stick is a product designed to enhance and maintain the appearance of tattoos. The product comes in stick form, similar to a lip balm, and has a cap that the user can twist off to apply. Its purpose is to keep tattoos moisturized, which helps with the vibrancy of the colors and the overall health of the tattooed skin. The tattoo balm is for anyone with tattoos, and explicitly caters to those who want to keep their tattoos looking fresh and moisturized. The product is designed to address the pain point of tattoos drying out, losing vibrancy, and becoming dull. The ad shows that the Tattoo Balm Stick can be applied to any tattooed skin to keep it moisturized. # Visual style The ad's aesthetic combines a UGC feel with some polished commercial elements. The video appears to have been filmed on a phone camera. The editing includes quick cuts and some filter effects for emphasis. The pacing is inconsistent due to the filter effects. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Mad Rabbit Today Use discount Code CEAZE # Point of view - [object Object] # Storyline - 00:01–00:04 The video begins with the creator informing his audience that he just received his Mad Rabbit package. - 00:04–00:06 Next, the creator holds up the Mad Rabbit Tattoo Balm Stick packaging, showing off its design and the product it contains. - 00:09–00:14 The creator then explains that he is going to show the audience how the Tattoo Balm Stick looks on his tattoo. - 00:16–00:21 The creator opens the Mad Rabbit Tattoo Balm Stick package and shows off the stick itself. - 00:22–00:25 The creator shows his dry tattoo, and is presumably about to moisturize it with the Mad Rabbit Tattoo Balm Stick. - 00:33–00:37 Then, the creator shows his tattoo after it has been moisturized with the Tattoo Balm Stick, and explains how moisturized and hydrated it is now.

# Ad summary This is a video ad for Mad Rabbit tattoo balm. The ad features a creator who received a package from the brand and is trying out the balm on one of her tattoos to enhance the color. # Brand positioning Mad Rabbit is presented as a company that provides tattoo care, specifically a tattoo balm. It aims to help enhance the colors and black ink of tattoos, addressing the issue of tattoos looking dull. The brand aligns with a lifestyle that values vibrant and well-maintained tattoos, pushing against the norm of letting tattoos fade over time. The brand positioning is functional, focusing on performance and enhancing the appearance of tattoos. # Product The product being advertised is Mad Rabbit tattoo balm, a balm designed to enhance the colors and black ink of tattoos. This product aims to revive tattoos that are not very good or have faded over time. The tattoo balm is intended to be applied to the tattoo and is supposed to bring out the color. The product addresses the pain point of tattoos looking dull by offering instant hydration and shine. The creator demonstrates how the balm makes a tattoo look brand new and more vibrant. # Visual style The ad has a UGC feel with natural lighting. The editing style is a mix of static shots and quick cuts. The production quality suggests a casual, authentic tone. There are text overlays with pink glow effects. The pacing is moderate, with cuts timed to voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Tap the bag # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with the creator directly addressing the camera, asking if the viewer's tattoos are looking dull. - 00:01–00:15 00:01–00:15 The creator mentions she is a mess but has received a package from Mad Rabbit tattoo care and explains that the product is a tattoo balm salve. - 00:15–00:19 00:15–00:19 She explains she is about to put it on one of her tattoos, showing one on her wrist. - 00:19–00:29 00:19–00:29 The creator humorously asks viewers not to make fun of her tattoos and admits that the colors are not very good. The text “This fixes that” appears on screen to indicate the product's purpose. - 00:29–00:36 00:29–00:36 She shows her wrist tattoo. - 00:36–00:45 00:36–00:45 The creator says the tattoo almost looks brand new. The creator states that she is going to do the other tattoo on her leg and asks not to be reported to Meta. - 00:45–00:59 00:45–00:59 The creator lifts her skirt to reveal a tattoo on her thigh, then applies the tattoo balm to it and rubs it in. - 00:59–01:43 00:59–01:43 The creator shows how the tattoo looks with the balm and shows that the tattoo says "Sisters are different flowers from the same garden". She mentions that she received the tattoo when she was 19. - 01:43–01:55 01:43–01:55 She shares that this tattoo balm smells like tangerine orange and states that the audience saw the balm's effect. - 01:55–01:59 01:55–01:59 The creator tells viewers that she will put the link in the description and calls the product amazing.

# Ad summary A man promotes Mad Rabbit tattoo balm as an alternative to traditional tattoo aftercare products like A&D ointment and vaseline. He applies the balm to older tattoos to keep them shining like they are brand new and to keep new tattoos fresh. # Brand positioning Mad Rabbit is positioned as a modern, high-quality, tattoo aftercare brand that pushes against outdated industry norms using traditional products such as A&D ointment and vaseline. Their tattoo balm, designed to keep tattoos shining, is an alternative product for both new and old tattoos. The brand promotes a lifestyle of self-expression through tattoos. # Product Mad Rabbit Tattoo Balm is a product to keep tattoos fresh and shining, both new and old. It comes in a small, round black tin with a white logo of a deer head. It has an orange vanilla type smell and is applied directly to the tattooed skin. The tattoo balm is available for purchase by clicking the link below. The product is for anyone looking to keep their existing tattoos shining or keep their new tattoos fresh. # Visual style The ad has a UGC feel. The camera is static for the entire ad and has little to no editing. The production quality appears to be of someone using their phone camera and minimal additional equipment. The pacing is slow, about 22 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Make sure you grab yours, y'all. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the topic and questions why people are still using outdated tattoo aftercare products. - 00:03–00:08 He reveals that he uses Mad Rabbit tattoo balm and puts nothing else on his tattoos. - 00:08–00:13 He says the balm has an orange vanilla type smell that smells great every time you put it on. - 00:13–00:22 The creator states that there is a great sale going on right now. If you have old tattoos that you want to shine like they're brand new or new tattoos that you want to keep fresh, make sure to grab some because it's not going to last long. - 00:22–00:25 The creator indicates that there is still a link below, so you should make sure to grab yours.

# Ad summary This ad features a woman showing off a colorful arm tattoo, which she claims is over twelve years old and still looks fresh, thanks to Mad Rabbit tattoo balm. She shares the benefits of using the balm, emphasizing its clean, vegan ingredients and coconut vanilla scent. She encourages viewers to invest in good aftercare for their tattoos. # Brand positioning Mad Rabbit aims to occupy the space in the consumer's mind as the go-to brand for tattoo aftercare and color enhancement. The brand aligns with a lifestyle that values self-expression through tattoos, but also emphasizes the importance of maintaining their quality and vibrancy. By positioning its tattoo balm as a solution for keeping tattoos looking fresh and vibrant, the brand pushes against the norm of neglecting tattoo aftercare, highlighting the importance of moisturizing to maintain tattoos. With features like clean, vegan ingredients and a coconut vanilla scent, the brand offers a functional product that also appeals to the emotional desire for self-care and aesthetic maintenance. # Product Mad Rabbit Tattoo Balm is a skincare product designed to moisturize and brighten tattoos, keeping them vibrant and fresh. Intended for anyone who has tattoos or is considering getting them, the balm contains clean and vegan ingredients that prevent skin irritation. It provides the necessary hydration that tattoos require to maintain their color and definition. Unlike typical lotions, this balm offers a more intensive moisturizing treatment. The ad emphasizes that using Mad Rabbit Tattoo Balm is essential to avoid wasting money on tattoos, highlighting the need for proper aftercare. The balm also has a coconut and vanilla scent. # Visual style The ad features a casual, UGC-style aesthetic with a polished feel. The editing is static with smooth transitions between shots, focusing on the speaker and product demonstration. The production quality suggests a hybrid approach, blending elements of a polished commercial with the authenticity of user-generated content. The consistent center framing and static camera shots create a stable and focused viewing experience. The pacing is consistent throughout the ad, maintaining a steady rhythm that aligns with the speaker's conversational tone. The audio and visual elements are synchronized to highlight product actions and key points, enhancing the overall message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I will link it below. Snag it while you can. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces her arm tattoo and asks viewers if they would believe it is over 12 years old. - 00:03–00:06 She confirms that her tattoo is over 12 years old and still looks fresh. - 00:07–00:09 She reveals she uses Mad Rabbit tattoo balm to maintain her tattoo’s appearance. - 00:09–00:14 She explains the importance of moisturizing tattoos to avoid wasting money. - 00:15–00:21 She recommends using a balm instead of regular lotion for extra moisture. - 00:21–00:27 She highlights Mad Rabbit Tattoo Balm's clean and vegan ingredients, ensuring it won't irritate the skin. - 00:27–00:31 She discusses the hydrating benefits of the balm. - 00:31–00:35 She shares the balm has a coconut and vanilla scent. - 00:36–00:39 She encourages anyone with tattoos or considering getting them to invest in good aftercare. - 00:39–00:43 She promises to link the balm below and encourages viewers to buy it while they can. - 00:43–00:49 She emphasizes the product's amazing scent and highlights how well it keeps tattoos looking.

# Ad summary The creator begins the video in selfie mode and notes that there is a tornado watch in her area. She then shows the Mad Rabbit tattoo balm, noting that the last time she used it, her tattoos stayed moisturized, so she is using it again before her 10-hour workday. She concludes by saying that the product smells amazing and keeps her tattoos feeling and looking great and recommends the product. # Brand positioning Mad Rabbit focuses on tattoo aftercare. The brand wants to take up space in the tattoo space by providing premium tattoo aftercare products that moisturize the skin and help keep tattoos looking their best. The product aims to stand out from other competitor brands that do not focus specifically on tattoo aftercare. # Product The featured product is Mad Rabbit tattoo balm. The ad mentions that the product helps keep tattoos moisturized and feeling great. The product's application involves rubbing a small amount onto the skin until absorbed. The ad implies that it can be used daily. It also implies that the tattoo balm has a pleasant smell. # Visual style This ad has a UGC feel and is low-end production. The shots are shaky and mostly static. The ad is filmed in what seems to be the creator's home. The editing style is mostly static shots with a few jump cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Give it a try. # Point of view - [object Object] # Storyline - 00:01–00:02 The creator begins the video in selfie mode and addresses viewers. - 00:03–00:05 The creator asks the audience to listen to background noise. - 00:05–00:09 The creator notes that there is a tornado watch in her area. - 00:11–00:12 The creator picks up a container of Mad Rabbit tattoo balm. - 00:26–00:33 The creator notes that the last time she used it, her tattoos stayed moisturized, so she is using it again. - 00:38–00:42 The creator mentions it is her Monday and that she will work a 10-hour shift. - 00:49–00:56 The creator rubs Mad Rabbit tattoo balm onto her tattoo. - 01:08–01:22 The creator concludes by saying that the product smells amazing and keeps her tattoos feeling and looking great and recommends the product.