How Lume Deodorant Advertises on Meta

# Ad summary This ad is for Lume Whole Body Deodorant. It begins with an animated woman running through an animated landscape while singing a catchy tune about getting boob sweat. She tries Lume and is happy to report that it also works under her boobs, on her pits, and in her thigh crevices. The spot ends with shots of Lume deodorant products. # Brand positioning Lume is presented as a modern and slightly irreverent personal care brand that directly acknowledges and addresses body odor concerns that are often considered embarrassing or taboo. The brand aims to normalize body odor by using direct language, humor, and a fun aesthetic to position itself as a solution for full-body odor control. It challenges traditional deodorant norms by extending beyond underarms, and promoting a lifestyle of confidence and comfort in one's own skin, regardless of body odors. The brand's positioning is more functional than emotional, promising effective odor elimination across multiple body areas. # Product Lume Whole Body Deodorant is a deodorant that can be used all over the body. It's explicitly designed "for pits, privates, and beyond", working to stop the bacteria that cause B.O. It is available as a spray or in a solid form. It is aluminum-free and provides 72 hours of odor control. # Visual style The ad uses bright, cartoon-like animated visuals that create a playful, approachable tone. The aesthetic is clean and modern, with flat design elements and smooth transitions. The editing style consists of quick cuts timed to the music, enhancing the upbeat rhythm. The use of animation gives the ad a unique, eye-catching quality. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with an animated landscape that looks like a set from a Dr. Seuss book. - 00:00–00:02 As the animated landscape is revealed, the viewer hears the beginning of a song about boob sweat. - 00:00–00:02 Then an animated woman wearing athletic clothing comes running through the landscape while singing about her boob sweat. - 00:02–00:06 In response to the problem of boob sweat, the woman tries Lume deodorant and is happy to report that it works on her boobs. - 00:06–00:09 Then, Lume also works on her armpits and thigh crevices. - 00:09–00:12 The ad concludes with shots of Lume's packaging and claims that it "stop[s] the bacteria that cause B.O."

# Ad summary The ad acknowledges the common, yet often unspoken, problem of under-boob sweat and promotes Lume deodorant as the solution. It features three different product variants, emphasizing the product's sweat control and long-lasting effectiveness. # Brand positioning Lume presents itself as a modern, direct-to-consumer brand addressing body odor concerns with a touch of humor and inclusivity. The brand seeks to normalize conversations around body odor by acknowledging common, yet often unspoken, issues like under-boob sweat. Lume aims to disrupt the traditional deodorant market by offering a whole-body deodorant that targets odor at its source, rather than just masking it. The brand is positioned as a functional yet approachable solution, promoting confidence and comfort in everyday life, rather than focusing on superficial beauty or performance. # Product The featured product is Lume Whole Body Deodorant, designed to control sweat and odor for the entire body. The deodorant comes in a 3.0 oz tube and is available in three scents: Unscented, Lavender Sage, and Clean Tangerine, each labeled as a Smooth Cream. The product is positioned as a solution for sweat control "for pits, privates & beyond," addressing a common concern with a straightforward approach. The prominent "72Hr!" label emphasizes the product's long-lasting protection, serving as a key selling point. The packaging's bold color scheme and clear labeling convey a sense of reliability and effectiveness, promising to help users feel fresh and confident. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility and straightforward messaging. The production quality is high, with well-lit product shots against a vibrant monochrome backdrop. The typography is large and bold, emphasizing key phrases for scannability. The overall effect is visually simple and impactful, designed to quickly grab attention and communicate the product's core benefit. # Hooks Headline: Under-boob Sweat? Handled. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking a direct question, “Under-boob Sweat?” This aims to immediately grab the viewer's attention by addressing a common and often unspoken concern from a customer point of view. - The ad follows up with the statement “Handled.” This gives the viewer the impression that the brand will be able to help with their under-boob sweat, from the brand's point of view. - The ad showcases three tubes of Lume Whole Body Deodorant in different scents: Unscented, Lavender Sage, and Clean Tangerine. The ad lets the customer know that there are different options of the product to choose from.

# Ad summary The ad features a Lumē employee sharing the brand's deodorant wipes, particularly the new Soft Powder scent, which is the company's number one product. # Brand positioning Lumē is presented as a modern brand focused on effective body odor solutions, including deodorant wipes. The brand's positioning is functional, focusing on performance and providing practical products to everyday problems. # Product The product featured is the Lumē Deodorant Wipes, particularly highlighting their new Soft Powder scent. These wipes are designed to remove body odor, continue to leave deodorant behind, and provide 24-hour odor control. The ad emphasizes that the wipes are the right size to be used around the armpit, bra line, and bikini line to help users stay fresh and deodorized throughout the day. The speaker presents the brand new scent as the number one scent for Lumē deodorant. # Visual style The ad features a polished UGC style, with bright and natural lighting. The editing style includes static shots and smooth transitions. The production quality is hybrid, blending elements of both UGC and polished commercial aesthetics. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link. Check it out. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a Lumē employee responding to a comment. - 00:04–00:17 The employee introduces the Lumē deodorant wipes that a commenter mentioned in their gym bag. - 00:17–00:24 The employee states the wipes remove odor and continue to leave deodorant behind. - 00:24–00:38 The employee describes the size and function of the wipes. - 00:38–00:54 The employee encourages viewers to try Lumē deodorant wipes, stating that many have not tried the new Soft Powder scent.

# Ad summary This ad promotes Lume Whole Body Deodorant. In a split-screen format, a nurse discusses the topic of body odor, especially 'down there' and recommends Lume as a clinically proven deodorant that stops odor before it starts. Several other women are shown using the deodorant on their underarms as well. The nurse explains that this deodorant is powered by mandelic acid, and is not like other aluminum-free deodorants, and states that Lume allows her to feel confident and close to coworkers and patients. She suggests that viewers ditch deodorants that do not work and give Lume a try, while mentioning that Lume offers their best prices and free shipping on their site. # Brand positioning Lume presents itself as a modern and reliable personal care brand focused on providing clinically proven solutions for body odor. Their positioning emphasizes that they do not mask odors with fragrances, but actually stops the odor before it starts. The brand aligns with a lifestyle that values confidence and freedom from body odor worries. By offering effective aluminum-free products, Lume challenges the norm of traditional deodorants and aims to occupy a space in the consumer's mind as a trustworthy and science-backed solution for odor control. # Product Lume Whole Body Deodorant is a deodorant designed to eliminate body odor anywhere on the body, including underarms and genital area. It claims to stop odor before it starts and provides confidence throughout the day. The deodorant is aluminum-free and is powered by mandelic acid. Lume differs from other aluminum-free deodorants that may not be effective. The product comes in various forms, including solid stick, tube, and smooth solid. The product is available in a toasted coconut scent. # Visual style The ad uses a split screen format with simple transitions and medium cuts per minute. The production quality is a mix of polished commercial and UGC feel to it. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Give Lume a try # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins with a nurse introducing the topic of below-the-belt odor and stating that pretending it is not a thing will not make it go away. - 00:00–00:05 This statement is intended to grab attention and introduce a common concern that may be overlooked, positioning the nurse as a credible and relatable figure who is willing to address a potentially embarrassing topic. - 00:05–00:10 Cut to a woman catching a whiff of something and wondering if it is her. - 00:05–00:10 This is meant to depict a shared moment of insecurity or self-consciousness related to body odor, adding relatability and humor to the ad while transitioning to the product solution. - 00:11–00:14 The nurse explains that as a nurse, she is always looking for products that are clinically proven because she knows they are going to work. - 00:11–00:14 This establishes her credibility as a professional and highlights the importance of clinical validation in product efficacy, enhancing trust in the recommendation of Lume as an effective solution. - 00:15–00:19 The nurse states that Lume is famous for 'down there' care, and that the product actually works. - 00:15–00:19 This builds credibility by conveying that Lume is known and trusted for its effectiveness. - 00:20–00:23 The nurse points out that Lume is not like aluminum-free deodorants, since this one is powered by mandelic acid. - 00:24–00:27 The nurse notes that it is smart skin-loving science that stops odor before it starts. - 00:28–00:30 The nurse states that she does not have to hesitate to get close to patients or coworkers. - 00:28–00:30 This promotes a value proposition by illustrating the real-world benefit of using Lume, as it addresses the worry of body odor affecting interpersonal interactions. - 00:31–00:36 The nurse states that it's not about masking funk with flowers, it's about actually feeling clean and confident, and like yourself all day long. - 00:31–00:36 This clarifies the product's value proposition and aims to connect with the audience on an emotional level by emphasizing confidence and self-assurance. - 00:37–00:40 The nurse states that this is your sign to ditch deodorants that don't work and give Lume a try. - 00:37–00:40 This serves as a clear call to action, encouraging the audience to switch to Lume, while also presenting Lume as the solution to ineffective deodorants, making the viewer feel like they've found a better option. - 00:41–00:43 The nurse states that their best prices and free shipping is on their site. - 00:41–00:43 This highlights an offer or incentive to encourage immediate purchase, increasing the likelihood of conversion by providing value and ease of access.

# Ad summary The ad features a nurse reviewing Lume whole body deodorant as a solution to re-applying deodorant all day long. # Brand positioning Lume is presented as a brand that challenges the norm in the deodorant category, specifically calling out how aluminum-free deodorants typically require reapplication throughout the day to remain effective. Lume differentiates itself by positioning its aluminum-free deodorant as a clinically proven product that eliminates the need for frequent reapplication. It is positioned as more than just a product, but a scientifically-backed solution for all-day freshness and confidence. The brand challenges traditional deodorants by emphasizing odor elimination rather than masking scents, aligning with a functional and honest approach. The brand is known for 'down there' care. # Product Lume Whole Body Deodorant is presented as an aluminum-free deodorant that provides 72-hour odor control. It is designed for "pits, privates, & beyond" to eliminate the need for reapplication throughout the day. It stands out from other aluminum-free deodorants because it is powered by mandelic acid, a smart skin-loving science that stops odor before it starts. The ad showcases the smooth solid version and the invisible spray, each available in different scents like Vanilla Bliss, Toasted Coconut, and Lavender Sage. It's suitable for those seeking clinical-proven effectiveness and is presented as a reliable solution for feeling clean and confident all day long. # Visual style The ad has a casual, UGC feel with simple editing. The production quality is low to medium, leaning towards an authentic, relatable vibe. The editing includes split screens with quick cuts to different people. The pacing is moderate, with cuts aligning with the speaker's lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Give Lume a try. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 The ad opens with the speaker questioning the efficacy of aluminum-free deodorants to address the widespread issue of needing to reapply them throughout the day. The speaker's tone is direct, and sets the expectation for an honest review. - 00:08–00:12 Building on the previous point, the speaker conveys her frustration with having to reapply deodorant as a nurse. The tone expresses a sense of resignation. - 00:12–00:18 The speaker states that she decided to try Lume aluminum-free deodorant and was happy with the results. The speaker expresses a tone of relief. This sets the stage for her expert opinion. - 00:18–00:22 As a nurse, the speaker values clinically proven products that work. She positions herself as a credible source and underscores Lume's reliability. - 00:22–00:28 The speaker highlights that Lume is known for 'down there' care, but this time she tried it under her arms and it works. She emphasizes Lume's effectiveness beyond its traditional use. - 00:28–00:33 The speaker states that Lume is unlike other aluminum-free deodorants because it is powered by mandelic acid. The speaker highlights the point of differentiation. - 00:33–00:40 The speaker shares that she just swipes it on after her shower and does not have to think about it again. This emphasizes Lume's convenience. - 00:40–00:43 The speaker continues that she does not have to hesitate getting close to patients or coworkers. This drives home the product's benefit for everyday life. - 00:43–00:49 The speaker explains that Lume is not about masking funk with flowers, it is about feeling clean and confident. The speaker highlights Lume's core value proposition. - 00:49–00:53 The speaker tells the viewer that this is their sign to ditch the deodorants that don't work and give Lume a try. The speaker uses a relatable prompt and then provides a call to action. - 00:53–00:56 The speaker mentions that their best prices and free shipping is on their site. The speaker relays the brand's offer.

# Ad summary string # Brand positioning Lume presents itself as a brand dedicated to providing effective odor control for the entire body. The brand differentiates itself by offering a cream-based deodorant that can be used on various body parts, not just the underarms. Lume aims to occupy a space in the consumer's mind as a versatile solution for preventing body odor. The brand promotes a lifestyle of cleanliness and confidence, regardless of where odor may occur on the body. Lume pushes against the norm of traditional deodorants that are limited to underarm use by offering a product that can be used all over. The brand positioning is both functional, as it promises to stop body odor, and emotional, as it aims to provide confidence and freshness. # Product Lume Whole Body Deodorant Cream is a cream-based deodorant designed for use on any external part of the body to prevent body odor before it starts. It is suitable for anyone seeking odor control beyond the underarms, including areas like underboobs, behind the knees, bikini lines, and feet. A pea-sized amount is sufficient for each application, making the product long-lasting. The USPs include its whole-body application, the need for only a small amount, and its ability to stop odor before it starts. The ad addresses the purchase barrier of skepticism by emphasizing its effectiveness and versatility, suggesting it is worth trying for anyone experiencing body odor in unconventional areas. # Visual style The ad has a polished, yet accessible feel, resembling a hybrid between UGC and a professional commercial. It is shot in a well-lit, domestic-looking setting, but production quality is high. Editing is relatively static, with few transitions. Pacing is slow, with cuts timed to key product claims. The audio is synced to the visuals, enhancing clarity and pacing. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out our stock up sale happening now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the creator acknowledging a comment from a customer who loves the Lume cream. This aims to build trust and establish a connection with viewers by highlighting positive feedback. The perspective is from the brand employee sharing customer love. - 00:02–00:09 00:02–00:09 The creator introduces herself as working for Lume deodorant and promotes their whole body deodorant cream. This is intended to inform the audience about the brand and product. The perspective shifts to the brand representative presenting product information. - 00:09–00:16 00:09–00:16 The creator demonstrates the application of the deodorant cream, emphasizing that only a tiny, pea-sized amount is needed, similar to lotion. This demonstrates the product’s usability and intended for practical purposes. - 00:16–00:26 00:16–00:26 The creator lists various body parts where the deodorant can be used, reinforcing its whole-body application. The perspective is from the brand demonstrating product utility and versatility, which creates a informational tone. - 00:26–00:33 00:26–00:33 The creator reiterates that Lume targets body odor before it forms. The perspective is from the brand educating viewers about its function. - 00:33–00:37 00:33–00:37 The creator mentions that Lume has launched other formulas, including a spray and a stick, but highlights the cream as the original (OG) product. This positions the cream as a popular first product. - 00:37–00:46 00:37–00:46 The creator states that women love the cream because it’s easy to apply and long-lasting. This reinforces the product benefit and addresses potential purchase concerns. - 00:46–00:52 00:46–00:52 The creator summarizes the product benefits, emphasizing easy application, odor prevention, and freshness. The perspective remains from the brand, reinforcing key value propositions. - 00:52–00:56 00:52–00:56 The creator thanks the commenter for the shout-out and directs viewers to check out the stock-up sale happening now. This is a call to action.

# Ad summary This ad uses a mix of user-generated content and brand-created segments to showcase Lume Deodorant. It humorously tackles high deodorant prices and shipping costs of other brands, and positions Lume as a superior alternative due to its free shipping, bundle discounts, longer-lasting sticks, and a low pH formula that stops odor before it starts. The ad features diverse individuals praising the product and includes a call to action to shop. # Brand positioning Lume presents itself as a modern, accessible solution in the personal hygiene category, specifically addressing body odor beyond just the underarms. The brand aims to occupy a space in the consumer's mind as a functional and reliable option that actively prevents odor formation rather than merely masking it. Lume promotes values such as effectiveness and convenience. Lume pushes against the norm of temporary scented solutions by focusing on a low pH formula designed to stop odor at its source for up to 72 hours. The brand positioning is functional, emphasizing the product's performance and long-lasting effects. # Product Lume Whole Body Deodorant is presented as a 72-hour odor control solution designed for use on pits, privates, and beyond. It features a low pH formula that stops odor before it starts by preventing bacteria formation, unlike other deodorants that only offer scented cover-ups. The product is available as a smooth solid stick and in wipes, with multiple scents and forms shown. It is marketed as lasting longer and performing better than cheaper alternatives that quit halfway through the day, addressing the frustration of deodorants that fail to provide all-day protection. The ad showcases bundles offering 40% off and free shipping. Lume distinguishes itself by directly addressing and solving the root cause of body odor, offering a functional and effective solution for all-day freshness. # Visual style The ad has a bright, casual aesthetic, blending UGC-style shots with slightly more polished segments. Editing includes quick cuts and transitions to maintain a fast pace. The production quality varies to support the UGC feel, but remains generally clean and appealing. Pacing is quick, with cuts timed to the voiceover. The overall effect is a mix of authenticity and informativeness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Hit the link and get two deodorants plus two free items plus free shipping. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds a broken deodorant in her hands and questions the price of the deodorant and shipping costs. - 00:02–00:06 00:02–00:06 The ad transitions to a shot of a Lume box and states Lume always offers free shipping and 40% off bundles. - 00:07–00:09 00:07–00:09 The ad shows multiple people using the Lume stick deodorant, stating that it lasts longer and performs better than the cheap stuff. - 00:10–00:11 00:10–00:11 The ad shows a can of deodorant being thrown in the trash. - 00:12–00:15 00:12–00:15 The ad focuses on the product stating Lume's low pH formula stops odor before it starts. - 00:16–00:17 00:16–00:17 The ad shows a woman using Lume deodorant and shares that it actually prevents the bacteria from forming instead of just covering up the smell. - 00:18–00:22 00:18–00:22 The ad continues sharing the benefits of using Lume and using testimonials that you're paying for something that actually works, not a scented cover up. - 00:23–00:28 00:23–00:28 The ad shows a Lume package being delivered and the offer to get two deodorants plus two free items plus free shipping and ends with the tag line 'Don't mask it, Lume it'.

# Ad summary This Lume animated ad presents the product as a solution for odor control 'down there,' portraying a woman confidently using it in various scenarios. The ad emphasizes freshness, comfort, and effectiveness with playful animation. # Brand positioning Lume is presented as a brand that challenges conventional body odor solutions, specifically focusing on 'down there.' The brand positions itself as a champion of women's intimate care by providing a safe, effective solution that goes beyond typical deodorants. With playful animation and frank language, Lume normalizes conversations around feminine hygiene while promoting confidence and comfort. It aims to occupy a space in the consumer's mind as an empowering brand, pushing against the norms of discreet marketing by talking openly about body odors and providing a straightforward solution. # Product Lume Whole Body Deodorant is a product designed for odor control, especially in the intimate area, as well as the entire body. The deodorant eliminates the bacteria that cause body odor and is formulated to be safe and gentle on sensitive skin. The product boasts 72-hour odor control and is aluminum-free. The ad highlights the product's ability to keep users smelling nice 'all day long.' Lume offers a spray and a solid deodorant stick, both in the Toasted Coconut scent. The ad aims to address the purchase barrier of embarrassment or hesitation around addressing body odor in intimate areas, by presenting the product with humor and confidence. # Visual style The ad has a playful, cartoonish aesthetic with bold, saturated colors and simplistic animation. The editing style includes quick cuts between scenes, keeping the pace lively. The production quality appears polished and modern, utilizing clean, flat design elements and vector graphics. This supports the intended tone of the ad, which is lighthearted and modern. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A cartoon woman sitting on a large flower applies a product, presumably Lume, to her leg. - 00:03–00:06 00:03–00:06 The woman from the prior shot and another woman are shown dancing near a fountain. - 00:06–00:09 00:06–00:09 The woman from the prior shot is shown entering a door way and hugging a male. - 00:09–00:12 00:09–00:12 The Lume Whole Body Deodorant spray and stick are shown next to a white flower. - 00:12–00:13 00:12–00:13 A voiceover says the importance of stopping the bacteria that causes BO with Lume.

# Ad summary The ad highlights Lume deodorant as a product that is worth the price by refuting the notion that it is expensive. The ad demonstrates why Lume is more effective and lasts longer than cheaper alternatives. The ad includes multiple people showing their support for Lume. # Brand positioning Lume positions itself as a brand providing high-quality, long-lasting deodorant that effectively addresses body odor, unlike cheaper alternatives that merely mask the smell. The brand emphasizes its products' advanced formulation, which actively prevents odor-causing bacteria rather than covering up the scent. This positions Lume as a premium, solution-oriented choice in the deodorant market. Lume aligns with a lifestyle focused on cleanliness, self-care, and confidence, targeting consumers who prioritize effective and reliable odor control. By pushing against the norm of cheap, quick-fix deodorants, Lume appeals to those seeking a long-term solution to body odor. Lume emphasizes a functional approach by delivering superior performance and extended odor protection. # Product Lume offers a range of whole-body deodorant products designed for use in various areas, including pits, privates, and beyond. Available in both cream and solid stick formulations, Lume's products are formulated with a low pH formula that stops odor before it starts by preventing the formation of odor-causing bacteria, instead of just covering up the smell. Lume offers 72-hour odor control, and are aluminum-free. The deodorant comes in multiple scents. Lume addresses the high price point of the product by stating that it is worth the money because it is a product that actually works, not a scented cover-up. The ad features bundles that provide a 40% discount and free shipping. # Visual style The ad uses a mix of polished and UGC-style footage. The editing style includes quick cuts. The production quality leans towards a hybrid feel, blending polished commercial shots with more authentic, user-generated content. The pacing is moderate, with a few cuts per second, maintaining a consistent rhythm that keeps the energy up without feeling too rushed. The text and product actions are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hit the link # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts by questioning the high price of $15 for Lume deodorant plus shipping. - 00:02–00:06 The ad refutes this by stating that Lume always offers free shipping and bundles that offer 40% off. This is intended to eliminate the price point barrier and highlight savings, speaking from the brand's perspective with a clear promotional intention. - 00:06–00:09 The ad then states that Lume sticks last longer and perform better than cheaper deodorants. This is intended to further reinforce Lume's value, with the brand emphasizing its superior quality and effectiveness. - 00:09–00:11 The ad shows a person throwing cheaper deodorant in the trash to highlight Lume's effectiveness compared to cheaper deodorants that quit halfway through the day. This is intended to highlight the product's value proposition, contrasting Lume's reliability with the failure of cheaper alternatives. - 00:11–00:14 The ad states that Lume’s low pH formula stops odor before it starts. This is intended to explain Lume's unique selling proposition and functional advantage, speaking from the brand's perspective. - 00:14–00:18 The ad shows a woman applying Lume deodorant and explains that the product prevents bacteria from forming instead of just covering up the smell. This reinforces Lume's functional differentiation, emphasizing how it works at the root cause rather than masking symptoms. - 00:18–00:22 The ad states you're paying for something that actually works, not a scented cover up. This is intended to justify Lume's premium pricing. - 00:22–00:26 The ad provides a call to action by stating to hit the link and get two deodorants plus two free items plus free shipping. This provides an offer with a clear incentive and value. - 00:26–00:28 The ad uses the tagline, "Don't mask it, Lume it."

# Ad summary This ad showcases Lume, a whole-body deodorant designed for use in pits, underboobs, thighs, feet, and beyond. It highlights that traditional deodorants only work for armpits and quit by midday. Lume's low pH formula stops odor before it starts. The ad promotes an offer for free shipping and 40% off the starter pack bundle. It promotes the product's ability to provide real protection where it's needed and invites the customer to smell better everywhere, even naked. # Brand positioning Lume presents itself as a modern and inclusive brand that challenges traditional deodorant norms. It embraces a fun, confident, and body-positive tone, encouraging consumers to prioritize smelling good in all areas of their body, not just the underarms. Lume differentiates itself by offering whole-body deodorants with a low pH formula that targets odor before it starts, unlike typical deodorants that only handle one area and fade by midday. The brand occupies a space for those seeking effective, all-over freshness and challenges the norm of limiting deodorant use to just armpits. # Product Lume is a whole-body deodorant designed for use on pits, underboobs, thighs, feet, and beyond, promising odor control in areas other than just armpits. It comes in different forms, including solid sticks, creams, sprays, and wipes. Lume uses a low pH formula that stops odor before it starts, providing real protection where needed. The ad highlights that most deodorants only handle one area and quit by midday, contrasting with Lume's ability to provide continuous protection. The advertised offer includes two deodorants and two free items with free shipping, plus 40% off the starter pack bundle, addressing potential purchase barriers by offering value and incentives. # Visual style The ad uses a mix of close-up product shots and real people applying the deodorant to different body parts. The editing style is quick, with frequent cuts between different visuals and product placements, giving the ad a fast-paced feel. The production quality feels like a hybrid between UGC and a polished commercial, blending authentic-looking user demonstrations with professional lighting and camera work. The cuts and text overlays are timed to the music, creating a cohesive and engaging viewing experience. The overall aesthetic is bright and clean, using natural lighting where possible, and the pacing is brisk, ensuring the message is delivered efficiently. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Hit the link # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with a question that grabs attention, inviting viewers to consider the possibility of smelling better naked. - 00:01–00:03 The ad states the key selling point: Lume works everywhere, thus providing a solution. - 00:03–00:06 The ad shows where Lume can be used: pits, underboob, thighs, feet, not just your armpits. - 00:07–00:10 A limited-time offer is presented: free shipping plus 40% off the starter pack bundle, to encourage immediate purchase. - 00:11–00:14 The ad clarifies the problem Lume is solving: most deodorants only handle one area, and quit by midday. - 00:15–00:19 It describes the unique selling point: Lume's low pH formula stops odor before it starts, anywhere on your body, thus positioning it as a better solution. - 00:19–00:21 It reiterates the main value proposition: real protection where you actually need it. - 00:22–00:28 The ad concludes with an offer: two deodorants, two free items, free shipping; and tagline, smell better everywhere; and call to action: smell better naked.

# Ad summary A woman shares that the cream deodorant tubes from Lume are a good deal in the two-pack since women have recently rediscovered them. She explains they are great for summer all over odor control since they are highly concentrated. Only a pea-sized amount is needed to apply to your underarms or along the bikini line. # Brand positioning Lume positions itself as a modern solution to body odor for women, particularly as summer approaches and body odor concerns increase. The brand aims to occupy a space of providing effective odor control beyond just the underarms, addressing concerns of odor "all over." By focusing on cream-based formulas and the concentrated mandelic acid, Lume promotes a functional brand positioning by offering a pea-sized amount product that can address multiple body zones. Lume pushes against the norm of single-area deodorant coverage, offering comprehensive odor protection for various body areas. # Product The product featured is Lume's cream deodorant, packaged in a tube rather than a stick. The tube packaging is presented as a USP because women have "rediscovered" the cream tubes and are currently in high demand. The product is highlighted for its "all over odor control" and its highly concentrated formula using mandelic acid. The ad emphasizes that only a pea-sized amount is needed for application, making it efficient and long-lasting. The product is recommended for use on underarms and along the bikini line, making it a versatile solution for overall odor management, especially during the summer. # Visual style The ad has a UGC-style aesthetic, with a casual and approachable feel. The editing style is simple, with static shots and minimal transitions. The production quality appears to be a hybrid, with elements of both a polished commercial and a home-made video. The pacing is consistent, with a medium tempo and a focus on delivering information clearly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check it out. # Point of view - [object Object] # Storyline - 00:00–00:04 Responding to a comment that "the tube creams are better," the woman states that she works for Lume and acknowledges the popularity of the cream tubes. - 00:04–00:10 She then shares that the best deal on the cream tubes is in the two-pack, attributing this to bundling and savings. - 00:10–00:17 She mentions that women have recently rediscovered the cream tubes, leading to difficulties in keeping them in stock. - 00:17–00:22 Offering a reason for the cream tube's popularity, the woman suggests that it's because summer is coming, and women are thinking about all over odor control. - 00:22–00:33 She elaborates on why the cream deodorant is amazing, highlighting its highly concentrated mandelic acid formula and the small, pea-sized amount needed. - 00:33–00:40 She demonstrates application areas, including underarms and bikini line, reinforcing the product's versatility. - 00:40–00:49 Concluding, she recommends trying the Lume cream deodorant and emphasizes the great deal on the two-pack, urging viewers to check it out.

# Ad summary This ad features multiple UGC testimonials promoting Lume whole body deodorant, as well as other products in their starter pack. The ad emphasizes that Lume deodorant is aluminum-free and uses mandelic acid to stop odors before they start, offering a solution for odors on pits, privates, and beyond. It also highlights a limited-time starter pack sale with 40% off and free shipping, encouraging viewers to try the product. # Brand positioning Lume is presented as a brand that prioritizes effective odor control for the entire body, not just underarms, positioning it as a comprehensive solution to body odor. The brand emphasizes the use of mandelic acid, which they call a "magical ingredient" to stop odors before they even start, and the brand is presented as being aluminum-free to stand out from more traditional deodorants. The brand appeals to customers who value personal hygiene and are looking for a gentle, effective, and innovative approach to odor management. # Product Lume is a whole body deodorant designed for use on pits, privates, and beyond, available in smooth solid and invisible cream formats. The product is formulated with mandelic acid to stop odors before they start, offering 72-hour odor control. Its aluminum-free formula aims to provide a gentler alternative to traditional deodorants. Multiple scents and formats are shown, including Vanilla Bliss, Toasted Coconut, Clean Tangerine, and Cool Cucumber. Lume’s starter pack aims to reduce purchase barriers by allowing customers to try a variety of products at a discounted price, along with free shipping. # Visual style The ad has a user-generated content (UGC) style, with a casual and authentic feel. The video features quick cuts between different women showcasing and talking about Lume products. The editing is fast-paced, with approximately 15 cuts per minute, maintaining a consistent rhythm throughout the ad. The production quality appears to be a hybrid of polished commercial and UGC, supporting the intended tone and targeting users of social media platforms like TikTok and Instagram. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check it out. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with multiple women expressing excitement about Lume products, creating a sense of anticipation and intrigue. - 00:02–00:06 00:02–00:06: The ad transitions to different Lume product formats and scents, focusing on its Vanilla Bliss whole body deodorant, with a woman stating that it is the best smell that Lume has ever made. This emphasizes the variety and appealing scent options that Lume offers. - 00:06–00:10 00:06–00:10: The ad focuses on a woman describing the product as warm and soft, and emphasizing that it is not like other aluminum-free deodorants. The warm and soft description helps convey the product's gentleness and skin-friendly nature, while calling out that it's aluminum free differentiates it from other deodorants. - 00:10–00:14 00:10–00:14: The ad features a woman elaborating on Lume's magical ingredient, mandelic acid, which stops odors before they start. This reinforces the product's scientific approach to odor control and differentiates it from other solutions. - 00:14–00:15 00:14–00:15: A woman demonstrates applying Lume deodorant under her arm, showcasing its ease of use and broad application. - 00:15–00:17 00:15–00:17: The ad displays Lume’s starter pack, showing the variety of products available, including Acidified Body Wash and Acidified Deodorant Wipes. This introduces the breadth of Lume's product line and its commitment to a comprehensive odor-fighting solution. - 00:17–00:20 00:17–00:20: The ad returns to the presenter, who calls out the starter pack promotion, offering two free items and free shipping. This encourages viewers to take advantage of the offer and try Lume's products.

# Ad summary This Meta ad for Lume promotes their starter pack, which includes two free items and free shipping. The ad focuses on the promise of improved body odor, with the phrase "Smell Better Naked" prominently displayed. It is a static product shot with overlaid text and graphics. # Brand positioning Lume positions itself as a solution to whole-body odor, emphasizing the ability to "Smell Better Naked." The brand aligns with a focus on personal hygiene and confidence, suggesting a lifestyle where one doesn't have to worry about body odor. Lume pushes against the norms of traditional deodorants by offering a whole-body solution, rather than just targeting underarms. Its brand positioning is functional, promising effective odor control and freshness. The brand presents itself as a modern, inclusive, and discreet option for odor management, with a focus on convenience and effectiveness. # Product The ad features a Lume Starter Pack, which includes several products designed to provide whole-body odor control. The products shown are the Whole Body Deodorant stick, available in various scents (e.g., Vanilla), the Acidified Body Wash, and Acidified Deodorant Wipes. The deodorant stick claims to provide 72-hour odor protection, while the body wash and wipes offer 24-hour protection. These products are targeted towards individuals seeking long-lasting odor control for all areas of the body, addressing concerns about body odor throughout the day and night. The Starter Pack includes "2 FREE items + FREE Shipping!", addressing the purchase barrier of initial cost and encouraging trial. The Starter Pack provides a comprehensive approach to body odor management, ensuring users feel fresh and confident. # Visual style The ad has a polished commercial aesthetic, utilizing bright colors and clean product shots. The editing is static, with no cuts, and the pacing is slow and consistent. The visual style supports the brand's goal of presenting a modern and effective odor control solution. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with a static shot of Lume products, setting the stage for a clean and confident personal care experience. - 00:00–00:01 The central message "Smell Better Naked" is introduced immediately, immediately conveying the brand's promise of odor control and freshness. - 00:01–00:07 An offer for a "Starter Pack!" with "2 FREE items + FREE Shipping!" is displayed, encouraging viewers to purchase. - 00:04–00:07 Sparkle effects highlight the product, emphasizing the brand's focus on enhanced product appeal.

# Ad summary A healthcare professional reviews the features and benefits of Lume deodorant, explaining that it's clinically proven to block body odor. # Brand positioning Lume is presented as a scientifically advanced solution to body odor, offering a product that is clinically proven to block odor all day. The brand sets itself apart from traditional baking soda deodorants by 'freezing' odor-causing bacteria, instead of simply masking odor. Lume emphasizes gentleness, as its product is gentle enough to use anywhere on the body. This positions the brand as a reliable and innovative option for individuals seeking effective and safe odor protection. # Product Lume is a whole-body deodorant designed to block body odor all day. The deodorant works by 'freezing' odor-causing bacteria, preventing it from creating any odor at all. It is formulated with mandelic acid, which treats odor at its source. The deodorant is gentle enough to be used anywhere on the body, including pits and privates. Lume is clinically proven to block body odor all day and is available in various scents. # Visual style The ad features a clean and informative visual style. It is well-lit with bright colors, lending a cheerful tone. The editing includes quick cuts to showcase diverse product use cases. The combination of a healthcare professional's testimonial and diverse user clips gives the ad a UGC feel blended with polished commercial elements, making the brand accessible and trustworthy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it out yourself! # Point of view - [object Object] # Storyline - 00:00–00:13 A healthcare professional introduces the topic of odor-causing bacteria on the skin and how baking soda deodorants slow them down. - 00:13–00:18 The healthcare professional explains how Lume deodorant works differently by freezing the odor-causing bacteria. - 00:18–00:33 The healthcare professional shows how Lume deodorant can be applied anywhere on the body. - 00:33–00:40 The healthcare professional explains that Lume is clinically proven to block body odor all day, even during a 12-hour shift. - 00:40–00:44 The healthcare professional states that after wearing Lume deodorant, she still smells clean after her shift, like she just had a shower. - 00:44–00:48 The healthcare professional encourages viewers to try Lume deodorant and choose their scent on the company's website.

# Ad summary This ad features a woman promoting Lume deodorant and showcasing where you can use it on your body. She highlights a current promotion where you can get two deodorants and two freebies for just $25. # Brand positioning Lume is presented as a whole body deodorant that can be used anywhere on the body. It stands out from normal deodorant brands by directly targeting typically taboo areas for odor control, like the under-butt, thigh folds, and feet. The brand positions itself as a convenient, effective, and long-lasting product for odor management beyond the underarms. # Product Lume is a whole body deodorant that is available in a cream tube or in a spray bottle. The cream rubs in like a lotion and only requires a pea-sized amount. It can be used anywhere you have odor below the chin: armpits, thigh folds, butt cheeks, under butt cheeks, and around feet. The cream tube of deodorant can last up to a year. # Visual style This ad has a scrappy UGC style. The creator is standing in her house and talking directly to the camera. The lighting is natural and there are jump cuts throughout the ad. The pacing is quick. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Give this deal a try. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman promotes Lume and says you can use it everywhere. - 00:07–00:09 The woman says it rubs in like there’s nothing even there on your skin. - 00:09–00:14 The woman says that she recommends to throw in a cream tube because it is probably going to last you longer than a year. - 00:14–00:20 The woman continues to say that what she loves about the cream is that it rubs in just like a lotion and all that is needed is a pea-sized amount. - 00:20–00:24 The woman states that Lume is her personal favorite and right now is the best time for you to give this deal a try. - 00:25–00:28 The woman highlights that with the deal, you can pick two full-size deodorants and Lume will throw in two freebies. - 00:28–00:31 The woman finishes by stating that it has free shipping and all things is just $25.

# Ad summary string # Brand positioning Lumé is presented as a brand offering effective deodorant solutions for the entire body. The brand prioritizes providing products that combat body odor beyond just the underarms, emphasizing the use of clinically proven and safe ingredients that work wherever you have odor, going 'wherever pits, privates, and beyond.' Lumé positions itself as a solution for those seeking long-lasting odor control. The brand's positioning seems to be functional, focusing on the efficacy and versatility of its products. # Product Lumé Whole Body Deodorant is a clinically proven deodorant designed to control odor for up to 72 hours. The deodorant comes in cream and spray form. The cream version features an invisible cream formula. It is designed for use not only on underarms, but anywhere external odor occurs. The product is suitable for anyone experiencing odor, particularly in areas beyond the underarms. It comes in a variety of scents. It addresses the common problem of body odor and offers a solution that is both effective and gentle enough for sensitive areas. # Visual style The ad has a UGC feel, with a warm, inviting color scheme that is shot indoors. Quick cuts. Polished commercial that supports the intended tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator stands in front of the camera to make an exciting announcement. - 00:01–00:07 00:01–00:07 The creator explains that Lumé is offering a deal with two full-size deodorants, two free minis, and free shipping for only $25. - 00:07–00:14 00:07–00:14 She recommends including a cream in the deal, noting it is the star of the show and lasts a long time.

# Ad summary This ad promotes Lume, a brand of whole-body deodorant. The ad features a creator responding to a comment about how to apply the deodorant, and then shows the deodorant going on smooth without leaving a residue. She then discusses which of the Lume products the viewer should choose, followed by an offer for two full-sized deodorants, two freebies, and free shipping for $25. # Brand positioning Lume is positioned as a solution for managing body odor all over the body, not just under the arms. The brand offers a variety of application methods, from solid stick to cream to spray, allowing customers to choose what works best for their needs. The brand differentiates itself through its claim that it is more effective and less likely to stain clothing than other brands of deodorant. Lume aims to provide effective, whole-body odor control for the consumer. # Product The ad promotes Lume Whole Body Deodorant, which is for anyone who wants to eliminate body odor. The narrator shows and discusses the Lume Solid Stick, Lume Whole Body Deodorant Cream, and Lume Whole Body Deodorant Spray. The solid stick washes out of clothing better than the waxier sticks on the market, glides on smooth, and doesn't leave a residue behind. The ad also advertises an offer where you can pick two full-size deodorants and Lume will throw in two freebies. In addition, there is free shipping, and the whole thing is just 25 bucks. # Visual style The ad has a UGC feel, but the footage is crisp and clear. The creator is well-lit and in focus. The ad uses graphics and emojis to highlight key points. The editing consists of static shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a comment box on the screen asking, "Ok great but how do you apply the deo stick??" - 00:01–00:04 In response to the comment, the creator says that the solid stick washes out of your clothes better than the more waxy sticks on the market. - 00:04–00:08 To demonstrate, the creator applies the Lume solid stick to her wrist, and says it glides on smooth and doesn't leave a residue behind. - 00:08–00:12 The creator holds up the Lume Whole Body Deodorant Cream and Lume Whole Body Deodorant Spray, and then asks the audience which of all the different kinds of Lume they should choose. - 00:12–00:22 Answering her own question, she replies that now is the best time to give the deal a try, where you can pick two full-size deodorants and Lume will throw in two freebies. The deal has free shipping, and the whole thing is just 25 bucks.

# Ad summary An advertisement for Lume Whole Body Deodorant, delivered by a UGC creator, highlighting features such as easy washability, smooth application, and no residue. She also promotes an offer where you get two full-size deodorants, two freebies, and free shipping for $25. # Brand positioning Lume positions itself as a solution for whole-body odor control, specifically targeting areas beyond the underarms, such as privates. It promotes itself as aluminum-free and focuses on 72-hour odor control. The brand offers a variety of product types, including solid sticks, creams, and body washes. # Product The ad features three different types of Lume Whole Body Deodorant: a solid stick deodorant in a beige tube, a cream deodorant in a blue tube, and a body wash. All deodorants are aluminum-free. The solid deodorant is said to wash out of clothing easier than waxy stick deodorants, and glides on smooth without leaving a residue. The cream deodorant is promoted as the start of the show, and will last a very long time. The body wash is not described in detail. # Visual style The ad has a UGC feel with a selfie-style camera angle and the creator speaking directly to the camera. The production quality is basic, featuring a bedroom as the setting. The lighting appears natural. The editing style is quick cuts. Pacing is approximately 90 BPM. There is no noticeable audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator holds up a Lume solid stick deodorant and says it washes out of clothing much easier than waxy sticks on the market. - 00:04–00:07 The creator says it glides on smooth and leaves no residue behind. - 00:07–00:14 The creator shares that Lume is offering a deal where you can get two full-size deodorants, two freebies, and free shipping for $25. - 00:14–00:20 The creator recommends using the cream deodorant, saying it is the star of the show and will last a long time.

# Ad summary This ad promotes Lume whole body deodorant, featuring a creator holding the product and explaining where the deodorant can be used. She highlights the offer of two full-size deodorants, plus freebies and free shipping for $25, and recommends the cream deodorant in particular. # Brand positioning Lume positions itself as a whole-body deodorant brand that defies traditional deodorant norms. The brand promotes feeling fresh, not just smelling good, and offers solutions for odor control beyond just the underarms. The product line is functional, with different formats such as cream, spray, and solid stick, catering to various consumer preferences for application. This ad challenges the norm by addressing body odor concerns in areas beyond the underarms, such as underboob, between the thighs, and under the butt. # Product Lume Whole Body Deodorant is described as a deodorant that can be used anywhere on the body where sweat and odor are a concern, including underarms, underboob, between thighs, and under the butt. It comes in three formats: cream, spray, and a solid stick. The cream formula is highlighted for being the "star of the show" due to how it glides on smooth without leaving a residue. The product claims to provide 72-hour odor protection and is aluminum-free. The ad focuses on Lume's ability to keep users feeling fresh all over, addressing the purchase barrier of needing multiple products for different areas of the body. # Visual style The ad features a casual, UGC-style aesthetic. The video is shot in a selfie style, with natural lighting and minimal editing. The editing style includes quick cuts to product visuals and additional user generated content clips. The overall production quality suggests a creator-made video, which helps establish a tone of authenticity and relatability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces Lume and shares that she doesn't just want to smell fresh, she wants to be fresh. - 00:03–00:10 The creator explains that Lume Whole Body Deodorant can be used in various areas where sweat occurs such as underarms, underboob, between thighs, and under the butt. - 00:11–00:14 The creator explains that Lume glides on smoothly and leaves no residue. - 00:14–00:21 The creator shares Lume is offering a deal where you get two full-size deodorants, two freebies, and free shipping all for $25. - 00:21–00:27 The creator recommends that you include the cream, because it is the star of the show and will last a long time.

# Ad summary This animated ad for Lume deodorant highlights its ability to prevent odor on underarms, underboobs, and thigh crevices. # Brand positioning Lume is presented as a solution for full body odor control that targets body odor at the source. The brand pushes against the norm of only using deodorant in the underarms by offering a whole body deodorant. The brand messaging focuses on functional benefits (odor elimination) with a light and playful tone. # Product Lume Whole Body Deodorant is presented as a deodorant that targets body odor. The ad highlights its use on underarms, underboobs, and thigh crevices, positioning it as a product for areas beyond just the underarms. The ad's on-screen text says it stops the bacteria that cause B.O. # Visual style The ad has a colorful, cartoon-like style with surreal animated characters and scenery. The animation is clean, colorful, and flat with simple character designs. The editing is paced to match the beat of the song, approximately 90 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 An animated woman is shown running through a surreal landscape with orange hills and cloud-like formations in the sky. The intention is to introduce the common problem of boob sweat. - 00:02–00:03 00:02–00:03 A hand is shown holding Lume deodorant. The intention is to show a solution for body odor. - 00:03–00:08 00:03–00:08 The animated woman reappears and it's implied that she has used Lume on her body. The intention is to show the various places that the product can be applied. - 00:08–00:12 00:08–00:12 The screen displays two Lume products next to on-screen text that reads, "ODOR FREE YOURSELF. Stop the bacteria that cause B.O." The intention is to explain how the deodorant works and what problem it solves.