How LOEWE Advertises on Meta

# Ad summary This ad showcases a single Loewe x On Cloudtilt shoe against a two-tone backdrop. The image is clean and minimalist, focusing attention on the shoe's design and its collaboration between the fashion house Loewe and the athletic brand On. # Brand positioning Loewe is presented as a luxury brand that emphasizes design and collaboration. The partnership with On, a brand known for athletic performance, suggests a fusion of high fashion and functionality. The brand appeals to consumers who appreciate luxury goods, artistic design, and brands that offer a unique blend of style and function. The ad conveys a positioning that is both luxurious and innovative, suggesting that Loewe is pushing the boundaries of traditional fashion by merging it with athletic wear. # Product The product featured is the Loewe x On Cloudtilt shoe, a collaborative design that merges high fashion with athletic functionality. The shoe features a white, rippled sole with visible hollow areas, and the upper part of the shoe is designed in a brown color. The laces are brown and the tongue of the shoe is a darker brown. The sides have a cream-colored trim, and a white Loewe logo is visible on the side of the shoe, intertwined with the On logo. This collaboration suggests a product that is both stylish and functional, appealing to those who seek both fashion and performance in their footwear. The design language emphasizes comfort and unique aesthetics, pushing the boundaries of traditional athletic shoe design. # Visual style The ad features a clean, studio-shot image with high production quality. The visual motifs include a minimalist aesthetic, a focus on product detail, and a clear color palette to emphasize the shoe's design. The image treatment involves careful lighting and color grading to highlight the shoe's texture and shape. The visual style is designed to be high-end and sophisticated, reflecting the luxury positioning of the Loewe brand while also nodding to the performance aspect of On. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a single Loewe x On Cloudtilt shoe in a staged studio setting. This emphasizes the product's design and draws attention to its unique aesthetic, from a brand perspective. - The focus on the shoe’s details, such as the rippled sole, brown color, and Loewe logo, highlights the collaboration between the fashion house and the athletic brand, reinforcing the intended blend of luxury and performance, from a brand perspective. - The overall clean and minimalist presentation of the ad underscores the luxurious and innovative positioning of the brands involved. This is intended to convey a sense of exclusivity and design appreciation to the viewer, from a brand perspective.

# Ad summary This ad for Loewe and On Running is an artistic shot featuring the product being used with an exercise band. The ad's focus is on the collaboration between the two brands as much as the sneaker itself, with both brand names shown prominently. # Brand positioning The ad presents a collaboration between luxury fashion house Loewe and athletic shoe brand On Running. Loewe is a high-end fashion brand known for its craftsmanship, quality materials, and artistic designs. On Running is a performance footwear brand that prioritizes innovation and functionality in its running shoes. Together, the brands create a high-fashion athletic shoe that is both functional and fashionable, appealing to customers who want both performance and style. # Product The product is a collaborative sneaker from Loewe and On Running. The upper appears to be a woven textile material in off-white, while the sole is white with visible On Running cloudtec cushioning. The shoe features a lace-up closure with thin, off-white laces. The tongue of the shoe is padded. Maroon detailing appears on the interior and around the collar of the shoe. The outsole is a textured rubber with flex grooves. The shoe is marketed toward active individuals looking for a luxury fashion sneaker that is also optimized for performance. # Visual style The ad has a clean, minimalistic visual style with a focus on the product. The color palette is muted, with the white sneaker and neutral gray background creating a sense of sophistication. The lighting is soft and even, highlighting the textures and details of the shoe. The composition is simple and balanced, with the product and brand logos placed strategically within the frame. The overall effect is polished and high-end, reflecting the luxury nature of the Loewe brand and the performance focus of On Running. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of the Loewe x On Running sneaker being used with an exercise band. The intent is to showcase the product and its functionality. The audience is experiencing it from the brand's perspective.

# Ad summary This ad features the Loewe x On Cloudtilt sneaker in a video utilizing abstract art. It highlights the visual aspects and overall design, and features the Loewe logo along with a spinning top. # Brand positioning Loewe is presented as a high-fashion brand, emphasized through the artful depiction of its collaboration with On, a brand known for its performance footwear. The ad conveys a sense of exclusivity and sophistication by featuring abstract visuals and refined product design. This aligns with a lifestyle of discerning taste and luxury. Loewe opts to sit outside the traditional norms of athletic wear marketing, favoring artistic expression over functional demonstration. This brand positioning is emotional, intended to align Loewe with creativity and individuality. # Product The product featured is the Loewe x On Cloudtilt sneaker, a collaboration blending high fashion with athletic functionality. The ad showcases the sneaker's visual elements, including its white color, distinct cloud-like sole design, Loewe logo on the upper, and On logo on the side. The sneaker has a high-top design. The Cloudtilt technology is conveyed through dynamic visuals that highlight the shoe's unique construction and design. The sneaker aims to be worth trying or buying due to its blend of high-end fashion and performance-oriented design. # Visual style The ad has a polished, high-end production quality. The editing style features quick cuts and static shots, creating a dynamic yet controlled visual experience. The pacing is consistent and moderate, which contributes to a balanced viewing experience. The visuals of the sneaker, rods, and spinning top work with the music in the background. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of the Loewe logo. - 00:01–00:02 The camera focuses on the sole of a white sneaker. - 00:02–00:03 Two rods pass in front of the lens in blue and green. - 00:03–00:04 The shot continues focusing on the shoe sole as the blue and green rods pass again. - 00:04–00:05 The focus moves to the top of the shoe, still showing the blue rod. - 00:05–00:06 The shot moves further down the shoe, focusing on the bottom of the sneaker. - 00:06–00:07 The video focuses on the On logo on the side of the shoe. - 00:07–00:08 The rods twist together in the middle of the screen. - 00:08–00:11 A foot wearing the white sneaker is placed on a brown box. - 00:11–00:12 The video shows a spinning top on a blue surface. - 00:12–00:14 The Loewe logo reappears above the spinning top.

# Ad summary This ad showcases the LOEWE FOUNDATION Craft Prize with an image of one of the winners. # Brand positioning The LOEWE FOUNDATION is presented as a supporter of craft and artistry through the Craft Prize. The brand positions itself as a patron of creativity, skill, and innovation in the field of crafts. The image conveys values of tradition, quality, and artistic expression, appealing to an audience that appreciates unique, handmade items. # Product The featured product is an intricately woven sculptural piece, possibly a vase or vessel, showcasing a blend of traditional craftsmanship and modern design. The piece consists of a bulbous lower section with a tightly woven base in shades of tan and orange. The upper portion is a more open weave in pink, white, and navy, topped with a cascade of yellow, noodle-like strands that give the impression of free-flowing hair. The product is a singular art piece, intended for display and appreciation, rather than functional use. Its USP lies in the unique combination of materials, weaving techniques, and sculptural form, making it a notable example of contemporary craft. # Visual style The ad has a clean and focused visual style, emphasizing the craftsmanship and artistry of the featured woven sculpture. The production quality is high, with even lighting and a neutral background, allowing the intricate details of the artwork to stand out. The image treatment is minimal, ensuring the colors and textures are accurately represented. The overall effect is sophisticated and artistic, aligning with the brand's high-end positioning and respect for traditional crafts. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad introduces the LOEWE FOUNDATION and its Craft Prize, which signals the brand's support for and promotion of excellence in craft. This informs the audience of the brand's dedication to artistic expression, told from the brand's perspective. - The ad features the meticulously crafted sculptural piece, highlighting the skill and creativity involved in its creation. This showcases an example of the type of work the Craft Prize supports, further reinforcing the brand's investment in high-quality, innovative artistry from the perspective of an observer.

# Ad summary The Loewe ad showcases a variety of models wearing the brand's clothing and accessories, set to a modern, rhythmic music track. The visuals highlight the textures, colors, and unique designs of the collection, creating an atmosphere of high fashion and contemporary style. # Brand positioning Loewe is presented as a high-fashion luxury brand that values artistic expression and modern design. The brand's image is conveyed through stylized visuals, showcasing models in unique poses and settings, emphasizing its contemporary aesthetic. Loewe aims to occupy the space of avant-garde fashion, pushing against traditional norms with bold designs and emphasizing a lifestyle of sophistication. The brand positioning is primarily emotional, evoking feelings of exclusivity and artistic appreciation. # Product The ad showcases a range of Loewe's fashion products, including clothing, bags, and accessories. The clothing features bold colors, stripes, and modern cuts. The accessories include sunglasses, hats, and leather goods, highlighting unique design elements. These products are aimed at fashion-forward individuals who appreciate high-end designs and artistic expression. The ad features the brand's distinct design language, and quality craftsmanship in each piece. The ad presents these products as essential for individuals seeking to express their unique style. # Visual style The ad features a polished, high-end production quality with quick cuts and static shots. The editing style is modern and rhythmic, aligning with the music. The visuals have a vibrant color palette and emphasize textures and unique design elements. The pacing is fast, with many cuts per minute, creating a dynamic feel. The overall aesthetic is clean, stylized, and artistic. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A model with dark hair and sunglasses is shown up close, followed by a model in a black leather outfit and red boots. - 00:02–00:03 The shot transitions to a close-up of a model wearing a leather jacket, highlighting the texture and details. - 00:03–00:05 A model with dark hair is shown looking pensive, followed by a model in a colorful striped shirt and hat. - 00:05–00:06 The ad shows a close-up of liquid being poured from spoons. - 00:06–00:11 The visuals transition to a model wearing striped shorts, followed by another model lying on a lounge chair, holding a Loewe bag. - 00:11–00:15 The ad features a close-up of a model with freckles, and ice cubes, with the Loewe logo overlaid.

# Ad summary This ad showcases the Loewe x On Cloudtilt sneaker. It features one sneaker set against a two-tone background. # Brand positioning Loewe is presented as a luxury brand that emphasizes collaboration and high fashion. The brand identity is elevated through its collaboration with On, a brand known for innovative sportswear. The ad positions Loewe at the intersection of luxury and athletic performance, appealing to consumers who value both style and functionality. The brand aligns with a lifestyle that appreciates high-end design while embracing athletic and outdoor activities. # Product The product featured is the Loewe x On Cloudtilt sneaker, a collaborative design blending luxury fashion with athletic functionality. The sneaker features a paneled construction with a white sculpted sole and a brown upper with brown laces. It is designed for performance and fashion, appealing to those who seek both style and functionality in their footwear. The sneaker has both the Loewe and On logos, highlighting the collaboration between the two brands. The USP appears to be the unique combination of high-fashion design with athletic performance technology. # Visual style The ad has a clean and modern visual style. The production quality is high, with studio-quality lighting and a focus on product detail. The image treatment includes background removal and color grading to enhance the shoe's features. The typography is integrated cleanly with a minimalist design, contributing to a high-end feel. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a singular sneaker presented in a portrait view, the perspective is from the brand to center the product and emphasize its unique design and features.

# Ad summary This ad features a close-up of a blue running shoe, showcasing the collaboration between the brands Loewe and On. # Brand positioning Loewe is a luxury fashion brand, known for its high-end leather goods, clothing, and accessories. On the other hand, is a sportswear brand known for its innovative running shoes. The collaboration between these two brands brings together luxury fashion and high-performance sportswear. This elevates both brands with Loewe creating a high-end offering for a sportswear product and On creating a limited release with a luxury appeal. This collaboration targets consumers who appreciate both high fashion and athletic performance. # Product The featured product is a running shoe, a collaborative design by Loewe and On. It combines the functional design of On's running shoes with Loewe's aesthetic sensibilities. The shoe features a paneled construction with visible stitching, showcasing the craftsmanship. The shoe is designed for performance running but its design would be appropriate for casual wear as well. # Visual style The ad has a high-end, studio-shot feel with soft lighting and a minimalist composition. The close-up shot and muted color palette give it a sophisticated and premium aesthetic. The visual style likely aims to capture attention through its clean design and focus on the product. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a macro shot of the running shoe, establishing it as the central subject. This immediately highlights the product to the viewer. - The ad then juxtaposes the two brands by showing both logos, indicating this is a collaboration. This suggests exclusivity.

# Ad summary This ad showcases a collaborative shoe between the brands Loewe and On. It is a single image meant to grab attention with the unique style of the shoe itself. # Brand positioning This ad features two brands, Loewe and On, collaborating. Loewe is presented as a high fashion brand, while On is known for its innovative athletic footwear. The positioning here implies a blend of high fashion and performance, targeting consumers who value both style and functionality in their athletic wear. # Product The featured product is a black athletic shoe born from a collaboration between Loewe and On. The shoe has a unique sole construction with hollowed out sections throughout. A drawstring lace is visible as well as both the Loewe logo on the side of the shoe and the On logo on the side. The shoe is presented as a hybrid product that combines luxury fashion and high performance running technology. # Visual style The ad features a clean and modern visual style. The high production quality, studio lighting, and minimal background contribute to a polished look. The composition is carefully arranged to highlight the product and brand logos, creating a sense of luxury and exclusivity. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image first presents the visual of a Loewe and On collaborative shoe pressing into a yellow sphere. This is likely intended to capture attention with the striking visual of luxury fashion intersecting with athletic performance. This part of the story is presented from a brand perspective, intended to spark interest and curiosity in the viewer. - The ad then shows the two brand logos next to the shoe, making clear that this is a Loewe and On collaboration. This serves to provide clarity around what the viewer is seeing. It is a brand perspective, conveying the message that these two well-known brands have partnered on the depicted product.

# Ad summary This ad for Loewe Cloudtilt emphasizes the product's unique design, flexibility, and movement. The ad showcases the shoe being manufactured by robots and worn by a woman stretching. # Brand positioning Loewe is presented as a high-end brand that emphasizes design and innovation. The visuals showcase the product's creation process and its functional use. Loewe promotes a lifestyle of flexibility and movement, suggesting that its products are both cutting-edge and practical for an active life. # Product The Cloudtilt is a Loewe-branded shoe featuring a sock-like upper and a unique, ridged sole designed for flexibility and movement. The shoe's manufacturing process involves robotic precision, which is highlighted to emphasize its modern design and construction. The Cloudtilt comes in various colors, including white and a gradient of lime green and light blue. The ad focuses on showcasing the shoe's functional benefits and its innovative design rather than explicitly mentioning specific features. # Visual style The ad has a polished, high-end aesthetic with a focus on clean lines and modern design. The editing style combines quick cuts and static shots to highlight both the manufacturing process and the shoe's use. The consistent blue lighting and background create a cohesive visual theme. The pacing is moderate, with cuts timed to the music, emphasizing the shoe's rhythm and movement. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a focus on the Loewe Cloudtilt shoe and logo. - 00:01–00:02 The scene transitions to a pair of legs wearing the shoes in motion against a blue background, emphasizing the product's aesthetic and brand identity. - 00:02–00:03 The ad then shifts to the shoe being manufactured by a robotic arm in a blue-lit industrial setting, conveying innovation and precision. - 00:03–00:04 The robotic arm continues manufacturing the shoe, reinforcing the technology behind the product. - 00:04–00:07 Abstract shots of the shoe's materials and components highlight the textures and construction. - 00:07–00:09 The ad transitions to a woman stretching and wearing the shoes in the same blue setting, demonstrating the shoe's flexibility and use in physical activity. - 00:09–00:10 The robotic arm continues manufacturing the shoe, reinforcing the technology behind the product. - 00:10–00:12 The scene switches to legs in white socks and white Loewe shoes moving rhythmically, focusing on the product's movement. - 00:12–00:14 The ad concludes with the Loewe logo against a blue background, reinforcing brand recognition.

# Ad summary This video promotes the Loewe Foundation Craft Prize, displaying a series of artistic, abstract and high-concept design objects that have been finalists in previous years. The video highlights the artistry and international reach of the Loewe Foundation Craft Prize. # Brand positioning The Loewe Foundation is presented as a supporter of global art and design. The foundation values artistry, global representation, and high-quality craftsmanship. The brand aligns itself with values of innovation, creativity, and international culture. By promoting a craft prize, Loewe positions itself as an organization that supports and elevates the traditional and contemporary crafts. # Product The Loewe Foundation Craft Prize is an award given to artisans who demonstrate exceptional skill, innovation, and artistic vision in their chosen medium. The competition accepts submissions from around the world, recognizing the unique cultural expressions and traditional techniques that contribute to contemporary craft. Finalists are selected for their ability to push the boundaries of their craft, while one winner is ultimately chosen for their singular contribution to the field. # Visual style The aesthetic of the ad is abstract, high-end, and artistic. The editing style uses quick cuts, and the production quality is high-end commercial. The visuals alternate between abstract design objects and people working on them. The pacing is fast, with many cuts per minute. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The Loewe Foundation and Craft Prize logo is displayed with abstract, blurred imagery in the background. - 00:02–00:04 00:02–00:04 A series of art and design objects are displayed with a slow camera movement. - 00:04–00:06 00:04–00:06 The text overlay states “30 finalists, 19 countries” as blurry colorful backgrounds are displayed. - 00:06–00:16 00:06–00:16 A series of different angles and perspectives on design objects are shown. - 00:16–00:25 00:16–00:25 A person wearing all black paints a light background, before the text overlay states ceramics, bookbinding, and lacquer. Different shots of the art and design objects are shown. - 00:25–00:29 00:25–00:29 The Loewe Foundation and Craft Prize logo is displayed with abstract, blurred imagery in the background. The video cuts to black.

# Ad summary This ad showcases the new LOEWE x On collaboration in an artistic and stylish manner. The ad features the Cloudtilt shoes and highlights the unique design and functionality. The ad uses sound, visuals, and slow-motion to create a sense of luxury. # Brand positioning LOEWE is presented as a luxury brand known for its high-end fashion and artistic collaborations. The brand aligns with a lifestyle of sophistication and contemporary style, pushing against norms by merging high fashion with performance footwear. LOEWE aims to occupy the space of innovative luxury, creating products that are both aesthetically pleasing and functional. This positioning is primarily emotional, focusing on the consumer’s desire for elevated and unique fashion. # Product The advertised product is the LOEWE x On Cloudtilt shoe, a high-end fashion sneaker resulting from a collaboration between LOEWE and On. The shoe is presented as a blend of style and functionality, featuring a distinctive design with unique cutouts on the sole, the On logo, and the LOEWE logo. The Cloudtilt is designed with advanced cushioning technology, with the phrase “Designed in Zurich. Made in Vietnam” visible on the shoe. The ad conveys that this shoe is worth buying for its innovative design, high-quality construction, and the prestige of owning a LOEWE product, making it a statement piece for fashion-conscious consumers. # Visual style The ad has a polished and high-end aesthetic. The editing style is clean with smooth transitions, emphasizing the luxury feel. The production quality is very high, giving it a commercial look. The visual motif includes close-up shots of the product and artistic arrangements. The pacing is moderate, with cuts timed to the music, enhancing the overall rhythm and impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Loewe brand logo appears center screen with several blurred, colorful cords rotating in the background. - 00:01–00:02 00:01–00:02 The point of view pans across the top of the shoe with the Loewe logo on it. The cords are shown in the background and then pass across the screen. - 00:02–00:04 00:02–00:04 The camera focuses on a set of twisted cords. The camera pans down to focus on the shoes again. - 00:04–00:07 00:04–00:07 The camera focuses on the shoe’s logo and the texture of the shoe. - 00:07–00:08 00:07–00:08 The camera focuses on a set of twisted cords. The camera moves to follow the path of the cords. - 00:08–00:11 00:08–00:11 The camera shows a person stepping onto a wooden block wearing the shoes, highlighting their unique design and form. - 00:11–00:14 00:11–00:14 A spinning top rotates in the center of the screen, and the Loewe brand logo is in the background.

# Ad summary This ad showcases Loewe shoes, highlighting their modern design. It uses a surrealist approach with various camera angles to emphasize the unique shapes and textures of the footwear. # Brand positioning Loewe positions itself as a luxury fashion brand that emphasizes innovative design and cutting-edge aesthetics. It targets consumers who appreciate avant-garde and contemporary fashion, setting itself apart by pushing conventional norms and embracing a unique and artful expression. Loewe aims to occupy the space in the consumer's mind that values distinctive, high-end fashion that is bold and not afraid to stand out. # Product The Loewe shoes featured are designed with a modern and unique aesthetic, characterized by hollowed-out designs and vibrant color palettes. The shoes feature a distinct pattern on the sole, with large openings in the heel and mid-sole. The primary colorways are red and white, black, and a pale gray. The shoes are athletic in style with a lace-up design and the Loewe brand logo present on the side. These shoes are for fashion-forward individuals who appreciate high-end design and are looking for footwear that makes a statement. # Visual style The ad has a polished, high-end aesthetic with a focus on abstract and surreal visuals. The editing style involves quick cuts and smooth transitions between shots, enhancing the modern feel. The pacing is consistent and moderate, synchronized with the music to emphasize the brand's distinctive design elements. The ad's production quality is high, with studio lighting and attention to detail in the product shots, aligning with the brand's luxury positioning. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the Loewe brand logo displayed prominently in the center of the frame, with a silhouetted shoe shape behind it. - 00:01–00:03 00:01–00:03 The camera zooms in to show a close-up of the shoe's design, focusing on the geometric cutouts and textures, highlighting the shoe’s unique aesthetic. - 00:03–00:06 00:03–00:06 The ad cuts to a shot of a head covered in fabric, emphasizing an abstract, surreal element, drawing attention to the texture and unconventional presentation of the material. - 00:06–00:07 00:06–00:07 The focus shifts to a detailed shot of the Loewe logo on the shoe itself, reinforcing brand identity through a subtle yet visible placement. - 00:07–00:09 00:07–00:09 A red and white Loewe shoe is shown suspended in mid-air, rotating slowly to display all angles and highlighting its dynamic shape and color scheme. - 00:09–00:11 00:09–00:11 The camera focuses on the bottom of the shoe, providing a detailed view of the sole and the openings in the heel, showcasing the shoe's functional design. - 00:11–00:14 00:11–00:14 The ad ends with a person wearing the shoe with bright yellow socks, emphasizing the complete look and suggesting the shoe's integration into a stylish outfit.

# Ad summary This ad features a Loewe x On Cloudtilt shoe held up by a person's leg and uses resistance bands to showcase the shoe's unique design. # Brand positioning The ad showcases a collaboration between Loewe, a luxury fashion house, and On, a performance sportswear brand. This collaboration positions Loewe as a brand that values both high-end fashion and functional design, while it allows On to push into luxury and broaden its appeal. The brand caters to consumers who appreciate unique aesthetics, quality craftsmanship, and innovative athletic wear. It targets a customer base that seeks a blend of fashion-forward style and performance. # Product The featured product is the Loewe x On Cloudtilt shoe, a collaborative design between Loewe and On. This shoe appears to be a high-top sneaker with a cream/off-white textile upper. The shoe features a lace-up closure with thin white laces and dark red accents around the eyelets and rear pull loop. The Cloudtilt is made with a unique sole construction which has geometric cutouts along the side. A blue and green resistance band is wrapped around the shoe. This ad is highlighting the design and fashion appeal of the shoe. # Visual style The ad has a clean, studio shot aesthetic with a minimalist approach. The color palette is subdued, focusing on neutral tones with pops of color from the resistance band. The image is well-lit and highly polished, giving it a premium feel. The typography is integrated seamlessly, with a modern sans-serif font used for the brand logos. This visual style contrasts with typical athletic shoe ads by elevating design over pure performance. The photo has high stop power due to its starkness. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The leg of a person wearing a sock supports the new shoe. The ad is showcasing the design and unique qualities of the collaborative footwear. The audience is observing from an external perspective. - A green and blue resistance band is looped around the shoe and held taught, highlighting the shoe's form factor and design. The brand is using the band to show the product in a visually interesting way. The audience is observing from an external perspective.

# Ad summary This Loewe ad showcases various models in outdoor vacation settings wearing new collection clothing and accessories. The ad includes no spoken words and primarily highlights the visual aesthetic, and provides information on the collection name. # Brand positioning Loewe is presented as a luxury brand that embodies a carefree, high-end vacation lifestyle. The brand is explicitly featured in the ad through its logo on products, as well as a large text overlay. The visuals showcase an idealized, luxurious version of island leisure. The brand's positioning leans heavily into emotional branding, aligning with themes of leisure, natural beauty, and effortless style. The emphasis on design, materials, and presentation suggests a high-end market segment that values craftsmanship and aesthetic appeal. # Product The ad features clothing and accessories. Clothing items include sheer sarongs and crocheted tops. Accessories include handbags and sunglasses. The handbags are constructed from woven straw materials in vibrant color palettes with visible Loewe branding. The sunglasses have oversized frames with an angular, futuristic design. All the featured products are designed for leisure and high fashion, aligning with the collection’s theme of 'Paula's Ibiza, 2026.' The ad conveys that these products are worth buying for their aesthetic appeal and the lifestyle they represent. # Visual style The ad has a polished, high-end aesthetic with a focus on natural light and vibrant colors. The editing style features smooth transitions and static shots. The production quality is high, reminiscent of a commercial, designed to evoke a sense of luxury and leisure. The pacing is moderate, with cuts timed to the music, creating a seamless audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of a shirtless man in light-colored denim walking on a beach. - 00:00–00:01 This establishes a luxurious and relaxed tone through the tropical setting and high-end fashion cues. - 00:00–00:01 The perspective is from behind the man, and the brand logo appears in yellow text. - 00:01–00:02 Next is a close up of a man’s face in a side profile, wearing Loewe sunglasses. - 00:01–00:02 This continues the relaxed and stylish tone, highlighting a different product. - 00:01–00:02 The brand logo remains on screen, reinforcing brand recognition. - 00:02–00:03 The shot changes back to the shirtless man, this time waist-deep in clear water. - 00:02–00:03 This emphasizes the theme of vacation and leisure, placing the clothing in a beach context. - 00:03–00:04 The shot cuts to an extreme close-up of scattered orange peels on a textured surface. - 00:03–00:04 This adds a tactile, sensory element to the visual narrative. - 00:03–00:04 It evokes a sense of freshness and tropical vibes, enhancing the overall tone of the ad. - 00:04–00:05 The ad returns to the shirtless man, this time from the back and waist up, now wearing a Loewe sarong. - 00:04–00:05 This showcases a different item from the clothing collection. - 00:04–00:05 The brand logo is visible on the garment, reaffirming brand presence. - 00:05–00:06 The shot changes to a similar image of the shirtless man with the sarong tied around his waist. - 00:05–00:06 This provides an alternate view of the product. - 00:06–00:07 A woman is shown laying on a white surface in a white top, holding a Loewe woven bag. - 00:06–00:07 This introduces another model and highlights a key accessory. - 00:06–00:07 The camera moves along the woman’s body to show the bag from multiple angles. - 00:08–00:09 A woman in sunglasses and a crocheted top is shown standing outside. - 00:08–00:09 The focus is on her face and the sunglasses, highlighting their design. - 00:09–00:10 A shot of water cascading over rocks is shown. - 00:09–00:10 This reinforces the natural and refreshing theme. - 00:09–00:10 It provides a visual break and enhances the overall aesthetic. - 00:10–00:11 A close-up on a shirtless man's torso is shown. - 00:10–00:11 This reinforces the vacation atmosphere and shows an additional model. - 00:11–00:12 A close-up of the Loewe woven bag is shown. - 00:11–00:12 This allows the viewer to see the detail and color of the bag. - 00:11–00:12 The brand logo is displayed on the bag. - 00:12–00:15 The ad concludes with a shot of water washing over the beach, and the Loewe brand name appears in yellow text along with the text "Paula's Ibiza, 2026." - 00:12–00:15 This serves as the final branding moment, leaving the viewer with the brand name and collection.

# Ad summary This Loewe ad features a series of artistic, vibrant visuals showcasing the brand's bags, shoes, and accessories, set against beachy and tropical backdrops, and intercut with natural elements like fruit and sky. # Brand positioning Loewe is presented as a luxury brand with a focus on high-end fashion, art, and craftsmanship. The brand aligns with a lifestyle of leisure, summer, and vacation, appealing to individuals who value unique and high-quality design. The brand pushes against the norm of purely functional, minimalist design by embracing playful, artistic designs and bright colors. The brand positioning is primarily emotional, evoking feelings of joy, sophistication, and exclusivity, while also being functional by presenting the utility of the products. # Product The ad features a range of Loewe products, including handbags, shoes, and accessories, from the Paula's Ibiza collection. The handbags come in various shapes, sizes, and materials, including woven raffia, leather, and beaded designs. Several bags feature the Loewe logo prominently. Some bags include fruit-themed charms. The shoes are woven raffia mules with the Loewe logo on the insole. The accessories include a strawberry-shaped charm. Each product is presented as a unique piece of art, emphasizing the brand's craftsmanship and design aesthetic. The products are presented for individuals who appreciate luxury fashion and want to make a statement with their accessories. # Visual style The ad has a polished and vibrant aesthetic with bright colors and natural light, creating a summery and luxurious feel. The editing style uses quick cuts to showcase a variety of products and scenes. The production quality is high-end, giving it a commercial feel. The visual motifs include beach scenes, tropical fruits, and woven textures. The pacing is moderate, with consistent cuts throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a model on a boat, followed by a close-up of a handbag on the boat. The message is to introduce the brand and the products. - 00:01–00:03 00:01–00:03 The ad features a charm and a crossword puzzle with a fruit on top, reinforcing the summer and leisure theme. - 00:03–00:05 00:03–00:05 A model is shown with a strawberry bag, followed by a shot of woven shoes, highlighting the brand's accessories. - 00:05–00:07 00:05–00:07 A red and white bag and an orange and pink bag are displayed, showcasing the variety of designs and colors. - 00:07–00:09 00:07–00:09 The ad shows passion fruit and a turquoise chair with a handbag, continuing the tropical theme. - 00:09–00:13 00:09–00:13 A model displays a beige bag and a yellow and white bag, further emphasizing the brand's range of products. - 00:13–00:14 00:13–00:14 The ad concludes with the brand logo and the tagline "Paula's Ibiza, 2026" against a sunset backdrop, reinforcing the brand's identity and theme.

# Ad summary This ad showcases Loewe x On shoes, presenting various views and colors of the shoes in a studio setting. The ad highlights the brand logos, shoe construction, and design details through close-up shots and visual effects, set to an upbeat musical track. # Brand positioning Loewe is presented as a luxury brand that values high-end fashion and artistic design. The brand's identity is reinforced through the prominent display of its logo and the meticulous attention to detail in the shoe's presentation. The collaboration with On suggests an alignment with performance footwear, merging luxury fashion with athletic functionality. The brand aims to occupy a space of innovative, high-fashion footwear that stands out due to its unique design elements and high-quality construction, pushing against traditional norms by blending high fashion with athletic functionality. # Product The product being advertised is the Loewe x On shoe, a collaboration that combines luxury design with athletic performance. The shoe features a unique design with a perforated sole and body, available in multiple color combinations including white/red, white/blue, and gray. The Loewe logo is prominently displayed on the side of the shoe. The ad focuses on the shoe's construction and aesthetic, emphasizing its premium materials and distinct design. The shoe is clearly intended for fashion-conscious consumers who value both style and functionality. The ad does not explicitly address any purchase barriers but suggests that the shoe's unique design and brand collaboration make it a desirable product. # Visual style The ad has a polished, high-end aesthetic with studio lighting and a focus on product details. The editing style features quick cuts to showcase different angles and features of the shoes. The production quality is high, aligning with a luxury brand. The pacing is moderate, with cuts timed to the music beats. The visual motifs include close-ups of the shoes and prominent display of the Loewe logo. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Loewe x On shoe is presented against a studio backdrop. - 00:01–00:03 00:01–00:03: A close-up shot shows the soles of two shoes coming together, creating a sense of anticipation and emphasizing the unique design of the shoe. - 00:03–00:07 00:03–00:07: The camera focuses on a blue surface, transitioning to a close-up of the Loewe logo on a white shoe. - 00:07–00:09 00:07–00:09: A red and white Loewe x On shoe is displayed, highlighting its color scheme and design. - 00:09–00:11 00:09–00:11: A needle and thread are shown, followed by a close-up of the sole of a black Loewe x On shoe, emphasizing the craftsmanship. - 00:11–00:14 00:11–00:14: The camera shows the gray Loewe x On shoe being worn with bright green socks, reinforcing the shoe's fashion appeal and versatility.

# Ad summary This video ad for the LOEWE Foundation Craft Prize uses a fast-paced montage of studio shots, close-ups, and artist interactions to showcase the variety of craft categories, countries, and unique handcrafted objects involved in the competition. # Brand positioning The LOEWE Foundation aims to promote creativity, preserve cultural heritage, and support craft and design. The brand positions itself as a champion of innovation and artistic expression. The Craft Prize aligns with LOEWE's values, promoting traditional craftsmanship in a contemporary context and elevating the status of artisans and their work. The foundation seeks to recognize and celebrate excellence in craftsmanship globally, emphasizing artistic merit and cultural impact. The positioning is both emotional and functional, highlighting both the beauty and skill involved in crafting. # Product The LOEWE Foundation Craft Prize is an annual award celebrating excellence in craftsmanship across various mediums, including ceramics, bookbinding, lacquer, woodwork, jewelry, furniture, and textiles. The prize recognizes and supports artisans from around the world (19 countries represented) who demonstrate exceptional technical skill and artistic vision. The competition culminates in the selection of 30 finalists, from which one winner is chosen. The Craft Prize is designed to promote the value of traditional craftsmanship in a contemporary context, celebrating the innovation and cultural significance of handcrafted objects. # Visual style The ad employs a fast-paced editing style with quick cuts and dynamic transitions to showcase a variety of art pieces and studio settings. The production quality blends polished commercial shots with raw, behind-the-scenes moments, creating a hybrid aesthetic that is visually engaging and authentic. The ad features close-up shots of materials and techniques, interspersed with abstract compositions and studio environments. The colors are bright and saturated, and the lighting varies from natural to studio-lit. The visuals are tightly synced with the music, creating a dynamic and energetic rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The LOEWE Foundation and Craft Prize logos appear on screen. - 00:02–00:04 00:02–00:04 A variety of abstract craft pieces are displayed, highlighting the range of mediums involved. - 00:04–00:07 00:04–00:07 Text overlays appear, stating "30 finalists" and "19 countries," emphasizing the scale and global reach of the competition. - 00:07–00:10 00:07–00:10 Different craft categories are presented through close-up shots of the materials and techniques, with text overlays identifying each category. - 00:10–00:14 00:10–00:14 Continuing on the previous beat, an artisan carefully unwraps a large lacquer piece for judging, reinforcing the theme of care and craftsmanship. - 00:14–00:16 00:14–00:16 Abstract shots of various craft materials and finished pieces continue, showcasing the diversity of the competition. - 00:16–00:20 00:16–00:20 Craft categories appear on screen, emphasizing the diversity of artistic expression celebrated by the prize. - 00:20–00:24 00:20–00:24 Still following the previous beat, additional abstract shots of various craft materials and finished pieces continue, highlighting the diversity of artistic expression celebrated by the prize. - 00:24–00:27 00:24–00:27 Text overlay states "1 winner", reinforcing the competitive aspect of the award. - 00:27–00:29 00:27–00:29 The LOEWE Foundation and Craft Prize logos reappear on screen, restating the brand's support of these art forms.

# Ad summary This image ad promotes the LOEWE Foundation Craft Prize. The ad features a large, colorful woven sculpture inside a green alcove. # Brand positioning The LOEWE Foundation is presented as a patron of the arts, specifically highlighting and celebrating excellence in craftsmanship. By sponsoring the Craft Prize, the brand aligns itself with creativity, skill, and the preservation of traditional artistic techniques. The ad implicitly positions the LOEWE Foundation as a supporter of innovation and cultural heritage, appealing to an audience that values artistry and unique expression. The brand's commitment to craftsmanship suggests a dedication to quality, detail, and the human element in design, distinguishing it from mass-produced or purely functional products. # Product The ad features a large, non-functional woven sculpture. It is made from various materials and colors, including yellow, orange, white, navy, and pink. The sculpture has a rounded base, a constricted midsection, and an upper portion that resembles draped fabric with strands resembling hair at the very top. The woven pattern is intricate and textured, suggesting a high level of craftsmanship. The sculpture is presented as a piece of art, highlighting its aesthetic value and the skill involved in its creation. The ad focuses on the artistic merit of the piece rather than any functional purpose, emphasizing the creativity and talent of the artist. # Visual style The ad employs a clean, minimalist visual style with a focus on the craftsmanship and artistry of the woven sculpture. The production quality appears to be studio-shot with even lighting and a simple background. The visual motif centers around the juxtaposition of the intricate, textured sculpture against the clean, solid-colored background. The typography is simple and legible, integrated seamlessly into the composition. The style is high-design and aims for a sophisticated, artistic aesthetic that contrasts the potentially folksy or homespun associations of weaving. This elevates the craft to a fine art level, which adds stop power in the feed for those interested in high art. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the LOEWE Foundation and its association with the Craft Prize, conveying the brand's support for and investment in the world of artisanal crafts. The brand is telling the viewer it champions creativity, innovation, and the preservation of traditional skills through the recognition of outstanding craftsmanship, aiming to establish the brand as a cultural tastemaker and advocate for artistic excellence. - The ad showcases a large, intricately woven sculpture as the central visual, illustrating the type of artistry the Craft Prize celebrates. The brand is visually communicating the beauty and skill involved in crafting unique, non-functional objects, designed to inspire appreciation for handmade artistry and underscore the foundation's commitment to promoting exceptional craftsmanship.

# Ad summary This ad shows the Loewe Flow Runner sneaker being made from scratch. It utilizes abstract shots to show the sneaker's high-quality technology. # Brand positioning Loewe is presented as an innovator in the footwear space by combining traditional methods of shoe making with modern technology. This ad emphasizes Loewe's commitment to quality and craftsmanship. By focusing on the intricate details of the production process, Loewe positions itself as a brand that values precision, innovation, and artistry. The brand appeals to consumers who appreciate the fusion of tradition and technology in fashion. Loewe stands out by showcasing its advanced manufacturing techniques and the attention to detail that goes into creating each sneaker, differentiating itself from brands that rely solely on mass production or trendy designs. The brand's positioning is both functional, highlighting the advanced technology and design, and emotional, appealing to consumers who value craftsmanship and innovation. # Product The Loewe Flow Runner is a distinctive sneaker that combines traditional athletic shoe design with high-tech manufacturing processes. The sneaker features a unique sole design with curving lines and varied textures, a sock-like upper made from a flexible, breathable material, and the Loewe logo subtly integrated into the design. Designed for both performance and style, it appears to be a lightweight shoe made for individuals who value both fashion and function. The ad emphasizes the meticulous process of its creation, from robotic assembly to detailed material weaving, underscoring the sneaker's superior quality and advanced design. # Visual style The ad has a polished and modern aesthetic, using clean lines and a consistent blue color scheme to emphasize the brand's focus on innovation. It is shot in a studio with bright neon lighting, and the editing style employs quick cuts to maintain a dynamic pace. The production quality is high-end commercial, supporting the intended tone of technological sophistication. The visual motif includes abstract shots of manufacturing processes and materials, timed with the music, creating a rhythm of both visual and auditory information. The pacing is fast, with approximately 15 cuts per minute, enhancing the sense of speed and innovation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Loewe logo is displayed on a blue background. - 00:01–00:02 00:01–00:02: A pair of feet wearing the Loewe Flow Runner are shown running back and forth on a blue surface. This opening visual aims to immediately capture the viewer's attention with a dynamic shot of the product in motion. - 00:02–00:03 00:02–00:03: A robotic arm assembling the sneaker showcases the modern and technical aspects of the manufacturing process. This moment aims to highlight the brand's innovative approach to creating the Flow Runner. - 00:03–00:07 00:03–00:07: The ad transitions to abstract visuals, showing close-ups of water, textured surfaces, and woven materials. These visuals are designed to evoke the sensation of the products being made from scratch. - 00:07–00:08 00:07–00:08: An overhead shot of a person in athletic wear stretching. This humanizes the technological design of the sneaker and signals its function. - 00:08–00:10 00:08–00:10: Robotic arm and shoe close up. - 00:10–00:12 00:10–00:12: A close-up shot of feet wearing the Loewe Flow Runner walking quickly back and forth. - 00:12–00:14 00:12–00:14: The Loewe logo is displayed again, reinforcing brand recognition and leaving a lasting impression.

# Ad summary This ad showcases the LOEWE Foundation Craft Prize, highlighting finalists from 30 different countries. The ad features fast-paced shots of different artwork, artists in their studios, and other scenes related to the art. # Brand positioning The LOEWE Foundation is presented as a patron of the arts, specifically focused on craft. The ad emphasizes the foundation's global reach and its dedication to celebrating excellence in various artistic mediums. The brand aligns with values of creativity, craftsmanship, and international collaboration, positioning itself as a supporter of both emerging and established artists who push the boundaries of traditional craft. # Product The LOEWE Foundation Craft Prize is an award that recognizes and celebrates excellence in craftsmanship. The ad highlights various finalists and their artwork from different countries, showcasing a diverse range of artistic mediums including ceramics, bookbinding, lacquer, woodwork, jewelry, furniture, and textiles. It serves as a platform for recognizing and promoting talented artists who push the boundaries of traditional craft. # Visual style The ad features a fast-paced editing style with quick cuts and dynamic transitions between shots. The production quality is high-end, creating a polished and visually engaging experience. The ad uses a vibrant color palette and incorporates a variety of textures and materials. The pacing is rapid, with approximately 20 cuts per minute, and the audio-visual sync is well-coordinated, with cuts and product actions timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the words "LOEWE FOUNDATION CRAFT PRIZE" fading onto the screen over distorted, bright colored graphics. The intention is to introduce the foundation and the event in an artistic and attention-grabbing manner. The perspective is from the brand, establishing the context of the ad. - 00:02–00:03 00:02–00:03 The view changes to different pieces of artwork set up in a studio, presented in a way that is visually appealing. The message is to showcase the variety and aesthetic appeal of the crafts associated with the foundation. The perspective is from an observer, highlighting the artistic value of the works. - 00:03–00:06 00:03–00:06 Close up shots of different artwork, accompanied by overlaid text that reads "30 finalists 19 countries". The intention is to demonstrate the global reach and diversity of the competition. The perspective remains observational, emphasizing the scope of the foundation's impact. - 00:06–00:15 00:06–00:15 Visuals of various artworks set in different art studios continue to flash, along with text identifying different materials like "Ceramics," "Bookbinding," and "Lacquer". The intention is to emphasize the range of crafts involved in the competition. The perspective is from an external observer, showcasing the different materials and crafts. - 00:15–00:27 00:15–00:27 More fast-paced shots of people creating artwork in their studios, each set in a different medium. This aims to highlight the artistic process and the diversity of art being supported. The perspective remains external, showcasing the craftsmanship and talent involved. - 00:27–00:30 00:27–00:30 The ad closes with the words "LOEWE FOUNDATION CRAFT PRIZE" fading onto the screen over more bright distorted graphics. This reinforces the brand and the event being promoted. The perspective is from the brand, concluding the ad by reasserting its identity and purpose.