How Jolie Advertises on Meta

# Ad summary This ad promotes the Jolie shower head filter. The ad states that shower water is one of the reasons for hair to fall out and that the Jolie shower head filter reduces hair shedding in 81% of people. # Brand positioning Jolie is presented as a premium, science-backed brand focused on improving hair health by targeting the quality of shower water. The brand positions itself as a solution to hair shedding by highlighting the clinical proof and statistical success (81% of people) associated with its shower filter. By addressing a common concern about hair health with a specific and measurable claim, Jolie aims to establish credibility and trust with consumers seeking effective solutions. # Product The Jolie shower head filter is a circular shower head designed to reduce hair shedding by filtering shower water. The ad explicitly states that shower water contributes to hair fall and that the Jolie filter addresses this issue, reducing hair shedding in 81% of people. The ad focuses on the product's ability to provide a functional solution to a specific hair problem by altering the composition of the water. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The dark gray gradient background and reflective surface create a sense of depth and sophistication, while the centered product shot emphasizes the shower head's design. The overall style feels polished and studio-shot, aiming to convey a sense of quality and efficacy. # Hooks Headline: CLINICALLY PROVEN TO REDUCE HAIR SHEDDING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating that Jolie shower head is clinically proven to reduce hair shedding. The brand is telling the audience this to create immediate credibility and appeal to the viewers looking for science-backed hair care solutions. - The ad explains that shower water is one of the reasons for hair falling out and Jolie reduces hair shedding in 81% of people. The brand is educating the audience about the problem they are addressing and provides a statistical support for the effectiveness of the Jolie shower head filter. - The ad shows an image of the Jolie shower head filter. This helps the audience visualize the product and understand its design.

# Ad summary A dermatologist reviews Jolie filtered showerhead and recommends it for helping with dry skin, hair shedding, and hair color retention. # Brand positioning The Jolie brand is presented as a simple, effective solution to common skin and hair problems such as dryness and hair shedding. It is presented as a way to help get to the root cause and fix the problem, rather than just use more products, positioning the brand as thoughtful and effective. Jolie is positioned as going against the norm of using more skincare products, but instead focusing on fixing the underlying cause of the problem. The brand is presented with an emotional appeal, providing viewers with the idea that they can gain confidence in their skin and hair through this one swap. # Product The Jolie filtered shower head is presented as a solution to dryness, hair shedding, and hair color retention. It claims to help reduce chlorine, heavy metals, and other contaminants from your water, which in turn will improve your skin and hair. According to the ad, in just four weeks, users saw improved skin barrier, less dryness and redness and 81% reported less hair shedding. It is explicitly stated to be a simple product that can make a difference. # Visual style The ad has a hybrid aesthetic, containing aspects of UGC and commercial. The opening shot is casual, while the following segments are polished. The editing style contains quick cuts and static shots. The pacing is consistent, and text is synched to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The video starts with a woman in a bathroom and suggests the viewer's shower may be the source of dry skin despite a robust skincare routine. - 00:03–00:08 A dermatologist introduces herself and states that she is always looking for the root cause and that water matters more than you think. - 00:08–00:14 The woman's voice then says that tap water can contain chlorine that strips your skin and hair of their natural oils and asks what if the fix was your shower head. - 00:14–00:18 The Jolie shower head is introduced, and its ability to reduce chlorine, heavy metals and other contaminants is stated. - 00:18–00:25 The dermatologist states that after using the shower head, users saw improved skin barrier, less dryness and redness, and 81% reported less hair shedding. - 00:25–00:29 The dermatologist then states she tried the shower head herself because she wanted to see if something so simple could actually make a difference. - 00:29–00:34 She then claims she has noticed less frizz, softer skin, and better hair color retention. - 00:34–00:42 The dermatologist then claims that it's not about doing more but changing what's underneath everything, calling the shower head one of those swaps.

# Ad summary In this ad for the Jolie filtered shower head, a dermatologist PA explains how the product can improve skin and hair quality. She says she often sees patients with skin or hair problems potentially caused by tap water impurities. She shows a research study showing the shower head statistically improves skin hydration and hair shedding while filtering out chlorine. # Brand positioning Jolie is presented as a premium, science-backed brand that addresses the often-overlooked issue of tap water quality's impact on skin and hair health. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective solutions for improving beauty and wellness routines. By offering a showerhead filter that removes harmful chemicals, Jolie positions itself as a champion of holistic self-care that goes beyond traditional skincare and haircare products. It pushes against the norm of ignoring water quality as a potential source of skin and hair issues. The brand's positioning is both functional (offering tangible improvements in skin and hair) and emotional (providing users with confidence and peace of mind knowing their water is clean). # Product The product is the Jolie filtered shower head, a shower head designed to filter impurities from tap water, particularly chlorine. It aims to improve skin and hair health by reducing exposure to harmful chemicals. The shower head filter consistently filters out 66% of chlorine. The Jolie shower head is for anyone experiencing skin issues like acne and eczema, or hair problems like dryness, frizz, and shedding. A four-week study demonstrated statistically significant improvement to skin barrier, dryness, and redness after using the shower head. Participants also noticed a decrease in hair shedding and frizz. The ad addresses the purchase barrier of questioning the necessity of filtering shower water by drawing a parallel to filtering drinking water and highlighting the potential benefits for skin and hair. # Visual style The ad has a polished, professional aesthetic with a clean and bright visual style. The editing is smooth with static shots. The production quality gives off a commercial feel, which supports the intended tone of expertise and credibility. The pacing is consistent, creating a sense of calm and trustworthiness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try out the Jolie shower filter. # Point of view - [object Object] # Storyline - 00:00–00:03 The dermatologist PA, holding the Jolie shower head box, says this product will change your skin and hair. - 00:04–00:09 She states she sees patients with hair loss and damaged hair and skin issues. - 00:09–00:17 She poses a rhetorical question to the viewer about the importance of filtered shower water before stating that using the Jolie shower head can improve conditions such as acne, eczema, and hair health. - 00:17–00:24 She references a four-week study showing that there was statistically significant improvement to the skin barrier, dryness, and redness. - 00:24–00:29 She states that the shower filter filters out 66% of chlorine. - 00:29–00:34 She claims that 81% of participants noticed a decrease in hair shedding, and 40% noticed a decrease in hair frizz. - 00:34–00:40 She speaks directly to viewers experiencing dry skin or frizzy hair, encouraging them to try the Jolie shower filter.

# Ad summary An image ad for Jolie's filtered showerhead shows a woman with long wet hair showering outdoors against a lush green backdrop. The ad presents the issue of unclean water and highlights the brand's showerhead as the solution for better beauty. # Brand positioning Jolie is presented as a brand that prioritizes beauty through clean water. The brand positions itself as a provider of a premium showerhead that filters water to promote healthier skin and hair. The imagery used suggests a connection with nature and a focus on holistic wellness, aligning with a lifestyle that values natural beauty and environmentally conscious choices. The brand aims to occupy a space in the consumer's mind that links water quality with overall beauty and well-being. # Product The Jolie filtered showerhead is presented as a solution for clean water, which the ad connects directly to beauty. The product is a showerhead with a filtration system designed to remove impurities from shower water. The ad shows it being used in an outdoor shower setting. The showerhead is matte black and has a cylindrical design. The visual focuses on the water flowing through the showerhead. The ad speaks to the benefit of the product in improving one's beauty and connecting it to clean water. # Visual style The ad has a nature-focused aesthetic with a clean and refreshing feel. The outdoor setting and natural lighting contribute to a sense of purity and wellness. The color palette is dominated by greens and blacks, reinforcing the natural and clean themes. # Hooks Headline: BEAUTY STARTS WITH CLEAN WATER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a woman showering outdoors, emphasizing a connection with nature and purity. This moment intends to visually convey the idea of natural beauty enhanced by clean water. - The text overlay states, 'BEAUTY STARTS WITH CLEAN WATER,' directly linking the concept of beauty with the purity of the water used for showering. This message aims to position clean water as a fundamental element of beauty. - The overall storyline progresses from the natural setting to the explicit connection between clean water and beauty, urging the audience to consider water quality as an essential component of their beauty routine. The ad presents the brand's perspective, advocating for its filtered showerhead as a means to achieve this ideal.

# Ad summary This ad promotes the Jolie filtered showerhead. The ad features an esthetician who explains how hard water can cause dry and brittle hair and make skin feel tight and irritated. She touts the Jolie filtered showerhead as the solution, citing its ability to remove chlorine and mineral buildup. # Brand positioning Jolie is a brand that focuses on the link between water quality and beauty. They aim to position themselves as a premium solution for hair and skin concerns linked to hard water. The brand promises functional benefits for both hair and skin, particularly hydration, softness, and reduced irritation. Jolie pushes against the norm of neglecting shower water as a factor in beauty routines and provides a simple yet effective solution through their filtered showerhead. # Product The Jolie filtered showerhead is a shower fixture designed to filter water and remove chlorine and mineral buildup. It is intended for anyone concerned about the effects of hard water on their hair and skin. The product's unique selling point is its ability to protect hair and skin, preventing dryness and irritation caused by mineral buildup and chlorine. The Jolie showerhead is presented as a solution for those experiencing dry and brittle hair, as well as tight and irritated skin. It is a way to maintain natural oils and improve overall skin and hair health. Jolie conducted a study with 32 participants which indicated a 100% positive response to the question after four weeks of use. # Visual style The ad features a mix of UGC-style footage and clear shots of the Jolie showerhead and packaging. The color grading is natural, and the overall aesthetic feels clean and modern. The editing style features quick cuts between the speaker and product shots, maintaining a consistent pace of approximately 15 cuts per minute. The text overlays are timed to emphasize key points in the voiceover, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The speaker shares that after getting out of the shower, she realized that one of the most underrated tips she shares with her acne clients is to get rid of old showerheads. - 00:11–00:18 Following up on that point, she shows an old and dirty showerhead. Then she introduces the Jolie filtered showerhead, which aims to filter and protect the user's hair and skin. - 00:18–00:26 She opens the box and shows the Jolie showerhead. She says a lot of people forget that hard water can leave mineral buildup on the hair and skin. - 00:26–00:41 She continues that mineral buildup can lead to dry and brittle hair and tight and irritated skin, and also that chlorine can strip away natural oils. She then installs the Jolie filtered showerhead. - 00:41–00:47 She runs the shower, and continues sharing her experience. After using the Jolie showerhead, her skin was less dry and irritated and her natural oils stayed. - 00:47–01:01 She then shares a study where Jolie tested 32 participants and measured improvements in skin barrier, dryness, redness, texture, complexion and overall skin health. - 01:01–01:09 She highlights that results show 100% responded positively to the questions by week four of the study. - 01:10–01:19 The speaker concludes by saying that if the viewer feels like they have tried everything for their skin and hair, they may just need to invest in a good showerhead from Jolie, and they won't regret it.

# Ad summary The Jolie shower head filter ad features a nurse in wellness and aesthetics promoting Jolie as a solution for common skin and hair issues caused by tap water. She emphasizes the importance of water quality and the benefits of the Jolie filter based on clinical studies and personal experience. # Brand positioning Jolie positions itself as a brand focused on improving beauty routines by addressing the often-overlooked issue of shower water quality. The brand promotes a functional solution (a shower head filter) designed to protect skin and hair from the harmful effects of chlorine, heavy metals, and other impurities found in tap water. By highlighting clinical studies and user testimonials, Jolie aims to build trust and establish itself as a reliable option for those seeking healthier skin and hair through improved water quality. The brand aims to normalize an added step to beauty routines to improve the health of your skin and hair. # Product The Jolie shower head filter is a product designed to remove chlorine, heavy metals, and impurities from tap water, addressing issues like dry skin and scalp, dull hair, and compromised skin barriers. The ad highlights independent clinical studies showing a 66% reduction in chlorine and user reports of 81% reduction in hair shedding and 100% improvement in skin hydration after four weeks of use. The filter aims to prevent the stripping of natural oils from the skin and hair caused by tap water contaminants. The product targets individuals concerned about water quality and its impact on their skin and hair, offering a simple solution for a healthier beauty routine. # Visual style The ad has a natural, UGC-style aesthetic with static shots and minimal transitions. It appears to have been filmed in a bathroom and uses natural lighting, lending an authentic feel. The pacing is moderate and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a nurse stating that skin and hair issues may be caused by shower water, rather than products. This is intended to pique the viewer's interest by suggesting an unexpected cause for common problems, with the speaker setting herself up as an expert. - 00:04–00:11 00:04–00:11 She identifies herself as a nurse who sees patients with dry and irritated skin, dull hair, and scalp issues. This builds credibility by establishing her professional experience and expertise in aesthetics. - 00:11–00:24 00:11–00:24 The nurse highlights that tap water contains chlorine, heavy metals, and impurities that harm skin and hair. This provides educational context, explaining why shower water is a problem and visually highlights dry scalp, hair loss, and dry skin. - 00:24–00:29 00:24–00:29 She shares that water quality is important to her and introduces the Jolie Shower head filter. This creates a relatable connection, as the nurse endorses the product she believes in. - 00:29–00:35 00:29–00:35 She shares that she has been using it for three years and has seen a significant difference in her hair and skin. This personal testimonial builds trust by sharing long-term positive results. - 00:35–00:49 00:35–00:49 The nurse cites independent clinical studies showing a 66% reduction in chlorine. She also points out that 81% of users report reduced hair shedding, providing objective validation. - 00:49–00:55 00:49–00:55 She speaks to the camera by saying, "I don't know about you, but when I would take a shower, I would have a huge amount of hair in there and that would be scary!" In doing so, she offers a personal anecdote and relates it to the pain points the viewer may also be experiencing. - 00:55–01:02 00:55–01:02 The nurse highlights that 100% of users report improved skin hydration after four weeks of use. This offers a strong benefit, emphasizing the product's effectiveness. - 01:02–01:14 01:02–01:14 She reiterates that it's not just about products and treatments; it's about the environment you're exposing your skin and hair to, emphasizing that shower water is an overlooked factor. The nurse is positioning herself as a professional again, referring to her patient's routines. - 01:14–01:22 01:14–01:22 The nurse mentions that cleaner water leads to a healthier skin barrier and healthier hair, providing a clear value proposition. She ends by saying that she is going to take a shower, emphasizing how highly she values the product. She then waves goodbye.

# Ad summary This ad features a blonde woman with a fair complexion in her late 20s promoting a Jolie filtered shower head. She explains how hard water and contaminants can work against your skin and how Jolie filters out over 66% of free chlorine, which can strip natural oils from the skin. The product comes with all the accessories to easily swap out your current shower head. # Brand positioning Jolie is presented as a brand that promotes skincare and wellness through filtered shower water. It positions itself as a simple yet effective upgrade to a daily routine, addressing the often-overlooked issue of hard water and its negative effects on skin and hair. The brand emphasizes the removal of chlorine and other impurities, suggesting a focus on purity, health, and a gentle approach to beauty by improving water quality. The brand's positioning leans towards functional benefits with an emphasis on purity and gentle care. # Product The Jolie filtered shower head is designed to remove chlorine and other impurities from shower water to prevent stripping natural oils from skin and hair. The filtration system removes over 66% of free chlorine. This product is for anyone concerned about the effects of hard water on their skin and hair, specifically dryness and sensitivity. It's portrayed as an easy-to-install upgrade that can make a real difference in skin health. The ad highlights that Jolie provides a simple solution to a common problem. The shower head comes with all accessories to easily swap out your current shower head. # Visual style The ad has a casual, UGC-style aesthetic. The video includes a mix of static and handheld shots. The editing is simple with mostly straight cuts. The production quality is good, with natural lighting and clear visuals, giving it a clean and trustworthy feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman stands in her bathroom and begins to address the camera. - 00:00–00:05 The woman points out that many people overlook shower water, stating that hard water and contaminants can work against your skin. - 00:06–00:07 She introduces Jolie and how it helps combat this skin issue. - 00:07–00:08 Close-up shot of the Jolie shower head and a card that reads, “CLEAN WATER STARTS NOW”. - 00:08–00:12 The woman states that she loves how Jolie consistently filters out over 66% of free chlorine. - 00:12–00:13 Close-up shot of the Jolie shower head and a card that reads, “CLEAN WATER STARTS NOW”. - 00:13–00:19 The woman explains that Jolie helps to remove chlorine and other impurities. She states that chlorine strips natural oils, leading to dryness and sensitivity. - 00:19–00:23 The woman concludes by saying Jolie is a simple upgrade that can make a real difference and that your skin will thank you.

# Ad summary In this ad, a woman who is an aesthetician promotes the Jolie filtered showerhead and tells the viewer that if they feel like they've tried everything and are still not seeing results, the showerhead might be the right solution for them. She then goes on to describe the third party studies that the brand conducted and the benefits and results that have come from them. # Brand positioning The ad positions Jolie as a premium beauty and wellness solution for customers who prioritize skincare and hair health. Jolie sets itself apart by addressing the often-overlooked issue of shower water quality and how it can affect your skin and hair. It emphasizes scientific validation through third-party studies, appealing to those who value data-backed claims. The brand message is functional, focusing on the practical benefits of cleaner water and how it enhances overall beauty routines. It fills a white space in the minds of consumers who are already highly invested in their skincare and wellness. The brand's sleek packaging reinforces its high-end positioning in the market. # Product The Jolie filtered showerhead is presented as a solution to skin and hair irritation caused by chlorine and heavy metals in shower water. According to the ad, Jolie showerheads have undergone third-party clinical studies showing they reduce hair shedding, overall frizz, and improve hair porosity. The aesthetician also states that participants in the study experienced improved overall skin quality, a reduction in dryness, a brighter complexion, and improvements in acne and eczema. The ad speaks to consumers who are already consistent with high-quality skincare, whole foods, and hydration and are still experiencing skin and hair issues. The Jolie showerhead offers a simple solution for those already trying to improve their overall health. # Visual style The video's overall aesthetic is polished and clean, resembling a professional commercial while still maintaining a UGC feel due to its selfie-style framing. The use of natural lighting and simple backgrounds contribute to a genuine, approachable vibe. Editing is smooth and consistent, with static shots and subtle zooms that maintain focus on the speaker. There are no strong visual motifs, but the emphasis on third-party studies, clean design, and authentic delivery creates a reliable image. Pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 The aesthetician introduces herself and states that a question she is commonly asked is: "I feel like I'm doing everything right, so why is my skin still irritated?" - 00:07–00:14 The aesthetician tells the viewer that their shower water might be irritating their skin and drying out their hair. She states that is something that is not talked about enough. - 00:14–00:29 The aesthetician tells the viewer that if they are consistent with skincare, eating whole foods, hydrating and taking supplements, but still experience irritated or dry skin or hair shedding, then this might be something to look into. - 00:29–00:34 The aesthetician states she came across the Jolie filtered shower head, and was curious enough to do research behind it. - 00:34–00:50 The aesthetician describes the third party clinical studies that Jolie conducted, stating that the results were interesting. She states that hair shedding was reduced in 80% of participants, reduction in frizz, and also showed improvement in hair porosity. - 00:50–01:03 The aesthetician describes how every participant in the studies reported an improvement in overall skin quality. Participants also saw a reduction in dryness, brighter complexion, and improvement in acne and eczema. - 01:03–01:07 The aesthetician tells the viewer that excess levels of chlorine and heavy metals can be irritating. - 01:07–01:18 The aesthetician states that while she is not telling her patients that they need this product, if they feel like they've tried everything and aren't seeing results, that this might be something to look into. - 01:19–01:22 The aesthetician concludes the ad, stating that filtering your water is a pretty low lift thing to explore.

# Ad summary This ad showcases the Jolie showerhead with a focus on clean water for beauty. It highlights the connection between water quality and beauty, suggesting a problem-solution approach. # Brand positioning Jolie is positioned as a brand that understands the fundamental connection between water quality and beauty. By focusing on clean water as the starting point for beauty, Jolie aligns with values of purity, health, and a back-to-basics approach to self-care. This positions them as a brand that goes beyond surface-level solutions, addressing underlying factors that impact beauty. Jolie appears to be pushing against the norm of beauty brands that focus on product formulas and superficial solutions, instead highlighting the importance of water quality. This could be seen as a functional positioning that targets consumers who are environmentally conscious and seek long-term solutions. # Product The Jolie showerhead is presented as a solution to achieve beauty through clean water. The product is designed to be sleek and modern, with a matte black finish. The showerhead is shown in use, releasing a steady stream of clear water. The advertisement seems to address the barrier of potential customers not realizing that water quality is the foundation for achieving beauty. By emphasizing that beauty starts with clean water, the product is positioned as an essential element in any beauty routine. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on natural elements. The production quality appears to be studio-shot. The image is softly lit, which conveys a sense of purity and tranquility. There is a focus on natural colors and soft lighting which are designed to make the viewer feel calm and relaxed. # Hooks Headline: BEAUTY STARTS WITH CLEAN WATER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the Jolie showerhead amidst a green, natural backdrop. This establishes the showerhead as a centerpiece and associates it with nature and purity, which are commonly linked to clean water. The brand is conveying the harmony between nature and beauty through their product. - The text overlay reinforces this message by stating that "BEAUTY STARTS WITH CLEAN WATER". This is intended to reframe the viewer's understanding of beauty. The brand is directly communicating the core benefit of its product and aligning it with the audience's desire for beauty. - The steady stream of water flowing from the showerhead shows the product in action. This aims to demonstrate how the Jolie showerhead delivers on its promise of providing clean water for beauty. The product is shown as a solution.

# Ad summary A female practitioner is in her bathroom speaking directly to the camera, recommending Jolie shower filters to patients with skin and hair concerns. She highlights the hard metals and chemicals in water that are causing these irritations and explains the benefits of the filter in removing them. She shows the filter and everything that comes with it, including a tool to install. # Brand positioning Jolie is presented as a premium shower filter brand that focuses on helping individuals improve their skin and hair health by filtering out chlorine, hard metals, and chemicals from their shower water. The brand positions itself as a functional product that removes irritants and promotes overall well-being. The filters come in a variety of color options to match bathroom fixtures. # Product Jolie is a shower filter that is designed to help improve skin and hair health by filtering out chlorine, hard metals, and chemicals found in shower water. The filter comes with instructions and a tool for easy setup. The filter is presented as a simple, 'place it and forget about it' solution that needs to be changed every three months. It is available in multiple colors so the filter can match bathroom fixtures. It helps filter out 66% of chlorine that can cause skin irritations and hair loss. # Visual style The ad has a polished aesthetic with static shots and smooth transitions. The ad has a UGC feel, which creates an authentic tone. The camera is still and well-lit. The pacing is natural and conversational to keep the audience engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A female practitioner begins by addressing the audience to share that she sees many patients every day who complain of skin and hair concerns. - 00:08–00:19 She then asks patients what they are doing to protect their skin, and that they always forget how much damage water can cause. - 00:19–00:26 As a result, she recommends Jolie filters to protect her patients' skin and shows the product packaging. - 00:26–00:34 She states she has been using hers for a year and that they are easy to install and forget about; it is something you need to change every three months. - 00:34–00:42 She shares that she lives in New York City and dyes her hair, so she uses it to protect it. - 00:42–00:47 She shows that she got a new chrome color to match her bathroom. - 00:47–00:53 She shows the tools that come with it, including instructions and a little wrench. - 00:53–01:02 She then explains that people don’t know about the chlorine, hard metals, and chemicals in water that can cause irritation. - 01:02–01:09 She states that Jolie helps filter out 66% of chlorine, which is why it will help everything. - 01:10–01:21 She states that as a practitioner, she loves having science that backs up different things and that this product has different science showing that it improves hair shedding by 88% for patients. - 01:21–01:25 She states that so many men and women experience hair shedding, acne, and all different things. - 01:25–01:30 She repeats that you just place it and leave it and that she highly recommends it.

# Ad summary This image ad for Jolie highlights the benefits of the brand's filtered showerhead, specifically its positive impacts on hair and scalp health. The ad emphasizes reduced hair shedding, scalp itchiness, and frizz through the use of statistics and a risk-free trial offer. # Brand positioning Jolie is positioned as a premium brand in the personal care space, specifically focused on improving hair and skin health through filtered shower water. The brand targets consumers who are experiencing common issues like hair shedding, itchy scalp, and frizzy hair. By offering a shower filter that is also HSA/FSA eligible, the brand is making a statement that their product is a worthwhile investment in one's health. Jolie sets itself apart by focusing on the often-overlooked impact of water quality on personal care, encouraging consumers to consider a functional solution to these common concerns. # Product The Jolie shower filter is a water filtration system designed to be installed directly into one's shower setup. It is designed to reduce hair shedding, itchy scalp, and frizzy hair. It is also HSA/FSA eligible, meaning it can be purchased with health savings account funds. The ad claims that 81% of users noticed reduced hair shedding, 69% noticed reduced scalp itchiness, and 40% noticed a reduction in frizz. Additionally, the ad promotes a 60-day risk-free trial, addressing potential purchase barriers by allowing customers to try the product without long-term commitment. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product in a real-life setting. The production quality appears to be high, with professional lighting and a well-staged environment. The image treatment includes subtle color grading to create a warm, inviting atmosphere. The typography is integrated seamlessly, with a clear and legible font that aligns with the brand's modern and sophisticated image. The overall effect is a balance of native and high-design elements, making it scannable yet visually appealing in the feed. # Hooks Headline: HAIR SHEDDING? ITCHY SCALP? FRIZZY HAIR? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action TRY JOLIE RISK FREE FOR 60 DAYS # Point of view - [object Object] # Storyline - The ad starts by visually showcasing the Jolie filtered showerhead installed in a modern bathroom, setting the stage for the product in a real-world context. This establishes the product's relevance and quality from a brand perspective. - The ad introduces the core problem the product addresses: hair shedding, itchy scalp, and frizzy hair. By presenting these as questions, the ad invites viewers to self-identify with these concerns from their own customer POV. - Next, the ad presents statistics that highlight the positive effects of the shower filter: 81% noticed reduced hair shedding, 69% noticed reduced scalp itchiness, and 40% noticed a reduction in frizz. The brand offers quantifiable evidence of the product's effectiveness. - The ad concludes with a call to action offering a risk-free 60-day trial. This reassurance is designed to encourage immediate trial, reducing any final purchase hesitations from the brand's POV.

# Ad summary This ad is for Jolie shower filters. It addresses the problem of hair shedding by promoting its clinically proven shower filter and offering a risk-free trial for 60 days. # Brand positioning Jolie is presented as a premium solution for improving hair health through better water quality in your shower. The brand positions itself as clinically proven, suggesting a science-backed approach to beauty and wellness. By focusing on the specific benefit of reducing hair shedding, Jolie suggests it's for those who are proactive about their hair care and willing to invest in a high-quality product to address this concern. The brand's tone is confident and assured, highlighted by the risk-free trial, indicating trust in their product's efficacy. # Product The product advertised is Jolie's shower filter, designed to reduce hair shedding. According to the ad, it's the only clinically proven shower filter on the market. The ad also cites that "81% of users noticed reduced hair shedding", highlighting a clear, measurable result. The ad targets individuals experiencing hair shedding, suggesting a solution that integrates seamlessly into their existing shower setup. The ad reduces purchase barriers by offering a "risk-free" trial for 60 days. # Visual style The ad has a clean and natural aesthetic, using soft lighting and natural elements to convey a sense of purity and wellness. The focus is on the product in a realistic, in-use setting, enhanced by natural greenery. The overall production quality appears high, with clear visuals and professional typography. This creates a visually appealing image that feels both accessible and trustworthy. # Hooks Headline: SCARED OF CONSTANT HAIR SHEDDING? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action TRY JOLIE RISK-FREE FOR 60 DAYS # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by directly asking, "SCARED OF CONSTANT HAIR SHEDDING?" to immediately grab the attention of users who are experiencing this problem. The viewer is experiencing the story from the customer perspective, with the intention of addressing a common hair-related concern. - Following the initial question, the ad introduces Jolie as the solution by stating, "MEET THE ONLY CLINICALLY PROVEN SHOWER FILTER 81% of users noticed reduced hair shedding". This continues to be told from the brand's perspective, providing a solution to hair shedding and adding credibility through clinical evidence and user statistics. - The ad concludes with a call to action: "TRY JOLIE RISK-FREE FOR 60 DAYS". This final beat provides the user perspective, encouraging potential customers to try the product with a risk-free offer.

# Ad summary This image ad showcases the Jolie showerhead and highlights that it is clinically proven to reduce hair shedding. # Brand positioning Jolie positions itself as a premium wellness brand offering a solution to improve hair health through better shower water. The ad highlights the functional benefit of reduced hair shedding, using clinical proof and a specific statistic (81% of people). This positions Jolie as a science-backed, effective solution in the hair care market, appealing to consumers who value data and proven results. The brand aligns with a lifestyle focused on health and self-care, specifically targeting the often-overlooked impact of water quality on hair. # Product The ad promotes the Jolie showerhead, designed to reduce hair shedding. It works by filtering shower water, addressing the issue that shower water is "one of the reasons for your hair falling out." The showerhead is presented as clinically proven to reduce hair shedding in 81% of people. The ad highlights its eligibility for HSA/FSA, reducing a potential purchase barrier by enabling customers to use health savings account funds. The showerhead is round and matte black and made of metal. The USP is that it is clinically proven to reduce hair shedding. # Visual style The ad has a clean, minimalist visual style with a focus on product presentation and clear messaging. The image uses a gradient background and glossy surface to create a sense of depth and sophistication. The overall aesthetic is modern and clinical, emphasizing the product's functionality and scientific backing. The color palette is muted and neutral (grayscale), lending a premium and refined quality to the ad. # Hooks Headline: CLINICALLY PROVEN TO REDUCE HAIR SHEDDING # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating "CLINICALLY PROVEN TO REDUCE HAIR SHEDDING," immediately establishing the product's primary benefit and credibility. The brand is presenting this as a direct, attention-grabbing claim intended to draw in viewers concerned about hair loss. - The ad states, "Your shower water is one of the reasons for your hair falling out. Jolie reduces hair shedding in 81% of people." The brand is communicating that the product addresses the underlying cause of hair shedding, connecting the problem to a tangible solution and emphasizing the proven effectiveness of the Jolie showerhead. - The ad showcases the Jolie showerhead, highlighting its design. The brand is visually reinforcing the product's physical form and availability. - The ad calls out that it's "HSA/FSA ELIGIBLE", making it more accessible for customers. The brand is highlighting its availability to a broader range of customers, reducing barriers to purchase.

# Ad summary This ad for Jolie showerheads begins by noting common hair and skin issues like hair shedding, itchy scalp, and frizzy hair. It then highlights the percentage of users who noticed an improvement in these areas before including a call to action. # Brand positioning Jolie is presented as a wellness-focused brand with products aimed at improving hair and skin health. The brand positions itself in the beauty and personal care market by addressing common concerns like hair shedding, itchy scalp, and frizz. The brand targets consumers who are health-conscious and interested in solutions that are both effective and accessible, as indicated by the 'HSA/FSA ELIGIBLE' tag, suggesting that their products are more than just cosmetic enhancements but also contribute to overall well-being. # Product The featured product is a showerhead designed to reduce common hair and skin problems. It is presented as a solution for people experiencing hair shedding, itchy scalp, and frizzy hair. According to the ad, 81% of users noticed reduced hair shedding, 69% noticed reduced scalp itchiness, and 40% experienced a reduction in frizz after using the Jolie showerhead. The ad promotes a risk-free trial for 60 days, addressing potential purchase barriers by allowing customers to test the product and ensure satisfaction. # Visual style The ad features a clean, minimalist visual style with a focus on product efficacy data. The shot is well-lit and appears to be studio-shot, with a focus on presenting the product in a sophisticated setting. The integration of clear typography helps with scannability and stop power in the feed. # Hooks Headline: HAIR SHEDDING? ITCHY SCALP? FRIZZY HAIR? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action TRY JOLIE RISK FREE FOR 60 DAYS # Point of view - [object Object] # Storyline - The ad begins by posing questions related to common hair and skin concerns. The brand is drawing attention to hair shedding, itchy scalp, and frizzy hair to engage the audience by highlighting common problems that the product aims to solve. - Next, the ad shares statistics showing positive results from users who have tried the product. The brand is using data to show the efficacy of the product, citing percentages of users who experienced reduced hair shedding, scalp itchiness, and frizz. - Finally, the ad offers a risk-free trial of the product. The brand is encouraging viewers to try the product by offering a 60-day risk-free trial, reducing the hesitation to try the product by eliminating purchase risk.

# Ad summary Ad for Jolie Skin Company Filtered Showerhead features a gold showerhead in a shower. The showerhead is tagged as being 'As seen in Vogue' and that it is HSA/FSA eligible. # Brand positioning Jolie Skin Company positions itself as a modern and accessible brand offering premium shower filters for skin and hair health. The brand emphasizes the functional benefit of filtered water for improving skin and hair quality, and its presence in Vogue positions the company as a tastemaker. By accepting HSA/FSA, the brand reinforces the health and wellness aspect of its products and moves away from simply being a cosmetic purchase. # Product The advertised product is the Jolie Skin Company Filtered Showerhead, designed to filter water for improved skin and hair health. It's presented as 'Best for Filtered Water,' highlighting its primary function and benefit. The showerhead is compatible with HSA/FSA, suggesting its acceptance as a health and wellness product rather than merely a cosmetic item. The showerhead is shown installed in a shower. # Visual style The ad features a clean, modern aesthetic with high production quality. The image is well-lit, highlighting the product's features and color. The visual motifs include a minimalist design with an emphasis on functionality and aesthetic appeal. The overall style is designed to convey a sense of luxury and health. # Hooks Headline: AS SEEN IN VOGUE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by displaying a gold Jolie showerhead installed in a shower, setting the scene and immediately introducing the product. The audience experiences this from the brand's perspective, as it establishes the product's presence in a luxurious, clean environment. - The ad highlights the showerhead's feature of being HSA/FSA eligible, from the brand's perspective, communicating the product's benefits go beyond cosmetics into healthcare. - The ad shows the product being featured in Vogue, from an external perspective, reinforcing its desirability and credibility. - The ad then specifies the product is 'Best for Filtered Water', from the brand's perspective, reinforcing its purpose.

# Ad summary This ad highlights the Jolie showerhead filter as a solution to hair shedding caused by shower water. It emphasizes clinical proof and a high success rate among users. # Brand positioning Jolie is presented as a premium brand focused on improving hair health by addressing the quality of shower water. The brand positions itself as a solution to hair shedding, emphasizing clinical proof and a high success rate. Jolie aims to occupy a space in the consumer's mind as a reliable and effective solution for hair health, aligning with values of scientific validation and tangible results. It pushes against the norm of ignoring shower water as a potential cause of hair problems, offering a functional solution with an emotional benefit of reduced hair shedding. # Product The Jolie showerhead filter is a device designed to reduce hair shedding by filtering shower water. It is intended for individuals experiencing hair loss or shedding due to water quality. The ad explicitly states that Jolie reduces hair shedding in 81% of people, highlighting its effectiveness. The showerhead is shown in a sleek, modern design, suggesting a premium product. The ad addresses the purchase barrier of skepticism by emphasizing clinical proof and a high success rate, making it worth trying for those concerned about hair shedding. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a neutral color palette. The image treatment includes background removal and subtle color grading to enhance the product's appearance. The typography is clean and legible, contributing to the overall modern aesthetic. The style aims to convey sophistication and trustworthiness, enhancing scannability in the feed. # Hooks Headline: CLINICALLY PROVEN TO REDUCE HAIR SHEDDING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that Jolie is "CLINICALLY PROVEN TO REDUCE HAIR SHEDDING", immediately establishing the product's primary benefit and credibility. The brand is telling the audience that the product is effective and backed by scientific evidence. - The ad continues by explaining that "Your shower water is one of the reasons for your hair falling out. Jolie reduces hair shedding in 81% of people", providing context for the problem and reinforcing the product's solution. The brand is telling the audience that Jolie addresses a common cause of hair shedding and has a high success rate.

# Ad summary This ad promotes Jolie Filtered Showerhead. The ad features a woman explaining that the product filters out chlorine and other impurities from your shower water. She also explains that the box comes with everything that you need to install it and that the installation process only takes a few minutes. # Brand positioning Jolie is presented as a beauty and wellness brand focused on the quality of your water as essential to your well-being. The brand emphasizes the importance of water in our daily lives, from beauty routines to overall health, positioning itself as a provider of essential tools for well-being. Jolie aims to occupy a space in the consumer's mind as the beauty & wellness brand that addresses the quality of your water, promoting a lifestyle of health and beauty through simple and effective solutions. # Product The Jolie Filtered Showerhead is designed to filter out chlorine and other impurities from shower water, intended for anyone looking to improve their skin and hair health. The product comes with everything needed for installation, including a wrench and plumber tape. The key selling points emphasized are the ease of installation and the immediate upgrade to shower quality it provides. The Jolie Filtered Showerhead aims to solve the problem of skin and hair issues caused by water impurities, offering a simple solution to upgrade shower water quality. # Visual style The ad has a polished UGC feel, with natural lighting and simple editing. The editing style features quick cuts to showcase the product and installation process. The visuals are clear and well-lit, contributing to a clean and informative presentation. The cuts per minute are moderate, keeping a steady pace. The audio and visual elements are synced, with text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a woman in a robe who poses a question to the audience, suggesting that their shower water might be the cause of skin and hair problems. - 00:04–00:18 Then, the woman transitions to a close-up shot of the Jolie box and its contents, highlighting the product's key features and benefits. - 00:18–00:22 Following this, the ad shows the showerhead being installed, emphasizing its simplicity, before showcasing the upgraded shower in action. - 00:22–00:28 Finally, the ad returns to a close-up shot of the Jolie box and its contents, reinforcing the benefits of upgrading shower water with Jolie to improve skin and hair health. The woman speaks directly to the camera in a casual manner.

# Ad summary This ad promotes Jolie filtered showerheads to address hair shedding. It highlights the product's clinical backing and customer satisfaction. # Brand positioning Jolie positions itself as a premium solution to common shower-related problems. The brand focuses on merging health, beauty, and technological innovation. It claims that the product improves hair health and water quality by removing chlorine and other harmful substances, making it a high-end solution for those seeking enhanced wellness and beauty routines. The brand aims to disrupt the standard for shower quality and its impact on health, framing itself as a necessity rather than a luxury. # Product The advertised product is a filtered showerhead designed to reduce hair shedding by removing chlorine and other impurities from shower water. The ad specifies that it is "the only clinically proven filtered showerhead." The showerhead is marketed for those experiencing hair shedding or concerned about the impact of water quality on their hair. The ad claims that "81% of users noticed reduced hair shedding." The showerhead comes in multiple colors including red, gold, silver, and black. # Visual style The ad features a clean, product-focused visual style with 3D renders of showerheads set against a gradient background. The color palette is dominated by metallic finishes and muted tones. Lighting is soft and diffused to showcase the product's form and finish. The overall aesthetic is polished and modern, with minimalist typography. # Hooks Headline: STRUGGLING WITH HAIR SHEDDING? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asking, "Struggling with hair shedding?" signaling to the viewer that the ad is for those facing this issue. The brand is speaking directly to the viewer from the perspective of an organization that understands their struggles. - The ad then introduces the Jolie showerhead as a potential solution by saying, "Try Jolie risk-free for 60 days," implying the showerhead can help reduce hair shedding. This is told from the brand's perspective to entice the viewer to try the product. - The ad shows multiple 3D renders of showerheads in a variety of colors, including red, gold, silver, and black. This provides a visual of the product and the different color options from the brand's point of view. - An "As seen in VOGUE" badge is placed near the products. This positions the brand as a well-respected company from an external source point of view. - A five-star rating graphic, accompanied by the text "500K+ CUSTOMERS LOVE THE RESULTS" indicates a high level of satisfaction with the product. This serves as social proof from the customer's perspective. - The ad concludes by reinforcing that the Jolie showerhead is "the only clinically proven filtered showerhead" and that "81% users noticed reduced hair shedding," reinforcing the product's effectiveness, and this is told from the brand's perspective.

# Ad summary The ad features a woman with long, dark hair, sharing her positive experience using the Jolie shower head filter. She highlights how her hair has become smoother, glossier, and stays clean longer, reducing the need for dry shampoo. The ad ends with a strong recommendation, calling the Jolie shower head filter "worth the hype." # Brand positioning Jolie is presented as a brand offering a simple yet effective solution to improve hair health through a shower head filter. The brand aims to occupy a space in the consumer's mind as a provider of easy upgrades that lead to noticeable improvements in hair quality and reduce the need for additional hair care products. By focusing on the benefits of smoother, glossier hair and less frequent shampooing, Jolie aligns with values of simplicity, self-care, and long-term hair health. The brand's functional positioning emphasizes the performance of its product, offering a practical solution to improve hair condition. # Product The Jolie shower head filter is presented as a product that improves hair quality by filtering shower water. The Jolie shower head filter is easy to install in any home, the woman in the video details that after using the filter for about a month, her hair is "smoother and glossier than normal" and she is "not needing to use dry shampoo the day after" washing her hair, as it "lasts way longer." This shower head filter is designed for anyone looking to improve their hair's health and appearance, and reduce the frequency of hair washing. The product addresses the potential purchase barrier of skepticism by showcasing tangible results from a real user. The Jolie filter's key selling points are its ability to improve hair smoothness and glossiness, and extend the time between washes. # Visual style The ad features a UGC-style aesthetic, with simple visuals and natural lighting. The editing is straightforward with smooth transitions between shots. The production quality is clean and polished. The pacing is moderate. The visuals are timed to coincide with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a close-up shot of the Jolie shower head installed in a bathroom. - 00:00–00:04 The woman behind the camera introduces the Jolie shower head and claims to have been using it for about a month, setting the stage for her testimonial. - 00:05–00:10 The scene transitions to the woman demonstrating her hair, highlighting its smoothness and glossiness from behind. - 00:05–00:10 The woman shares her personal experience, emphasizing the positive effects of the shower head on her hair, and building trust through her firsthand account. - 00:14–00:17 The woman concludes by reinforcing her satisfaction with the Jolie shower head, affirming that it is "definitely worth the hype." - 00:14–00:17 This statement serves as a final endorsement, summarizing her overall positive experience and encouraging viewers to consider the product.

# Ad summary This ad highlights the Jolie showerhead and its ability to reduce common hair and skin issues. It emphasizes the brand's commitment to offering a risk-free trial. # Brand positioning Jolie is presented as a provider of solutions to common hair and skin issues, particularly those related to showering. The brand aims to occupy a space in the consumer's mind as a premium solution that not only addresses these concerns but also offers a risk-free trial to build trust and confidence. The brand positions itself as an innovator in daily wellness by focusing on the quality of water used for showering, suggesting that it pushes against the norms of typical beauty and wellness brands that may overlook the importance of water quality. The brand positioning is functional, emphasizing the performance and simplicity of their solution in addressing tangible problems like hair shedding, itchy scalp, and frizzy hair. # Product The product featured is the Jolie showerhead, a device designed to reduce hair shedding, itchy scalp, and frizzy hair. It works by filtering water to improve its quality for showering. The product is targeted towards individuals experiencing these specific hair and skin issues, as explicitly mentioned in the ad. The ad highlights that 81% of users noticed reduced hair shedding, 69% noticed reduced scalp itchiness, and 40% experienced a reduction in frizz. The showerhead is not explicitly shown in use but is presented as a solution to these problems, and the ad addresses purchase barriers by offering a risk-free trial for 60 days, encouraging potential customers to try the product without financial risk. # Visual style The ad's visual aesthetic is clean and minimalist, with a focus on simplicity and elegance. The production quality appears to be highly polished, with a studio-shot feel. The color palette is soft and neutral, dominated by whites, golds, and greens, which evokes a sense of calm and luxury. The image treatment includes subtle color grading to enhance the warmth and smoothness of the scene. The overall style is designed to be scannable and inviting in-feed, using a minimalist composition to draw attention to the product and its benefits. # Hooks Headline: HAIR SHEDDING? ITCHY SCALP? FRIZZY HAIR? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TRY JOLIE RISK FREE FOR 60 DAYS # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by posing questions about common hair issues such as 'HAIR SHEDDING? ITCHY SCALP? FRIZZY HAIR?' This is intended to immediately grab the attention of viewers who experience these issues and set up the problem that the Jolie showerhead solves. The audience is experiencing the problems from the customer's POV, as these are presented as issues that the viewer themselves may be facing. - The ad continues by presenting statistics indicating positive results from Jolie users, such as '81% NOTICED REDUCED HAIR SHEDDING,' '69% NOTICED REDUCED SCALP ITCHINESS,' and '40% REDUCTION IN FRIZZ.' This provides quantifiable social proof and reinforces the effectiveness of the product. This part of the story is told from the brand's POV, showcasing the positive outcomes that customers have reported. - The ad concludes with a call to action, 'TRY JOLIE RISK FREE FOR 60 DAYS,' encouraging viewers to try the product with the assurance of a money-back guarantee. This is meant to reduce perceived risk and encourage immediate action. The audience is seeing the benefits from the brand's POV, positioning it as a risk-free opportunity.