How Jersey Mike's Subs Advertises on Meta

# Ad summary This ad for Jersey Mike's promotes the convenience of ordering lunch or dinner through their app, showcasing a close-up of a sub, chips, and drink. # Brand positioning Jersey Mike's is presented as a well-established sub sandwich chain that was founded in 1956, based on the language used in the ad. With the tagline "A Sub Above," Jersey Mike's positions itself as a superior choice in the sub sandwich market. By emphasizing quality ingredients and a commitment to a higher standard, the brand appeals to customers seeking a premium experience compared to other fast-food chains. The brand partners with the NFL. # Product The featured product is a Jersey Mike's sub sandwich, a cold cut sandwich with lettuce, tomatoes, and a bacon topping on a soft sub roll. The ad also showcases SunChips in a Harvest Cheddar flavor and a red drink cup with the words "BE A SUB ABOVE" printed on the side. The product is intended for individuals looking for a convenient and tasty meal option delivered to their door. By highlighting the option to "order through our app today," the ad removes the barrier of having to physically go to the store. # Visual style The ad features a vibrant, product-focused shot set in a casual, bright setting. The image is highly polished with even lighting. The typography is clean and modern. The overall effect is designed to be appetizing and inviting. # Hooks Headline: Lunch or Dinner, Delivered # Benefits - [object Object] # Features - [object Object] # Call to action order through our app today # Point of view - [object Object] # Storyline - The ad begins with a headline stating, “Lunch or Dinner, Delivered,” which tells the audience they can get Jersey Mike’s delivered, no matter the time of day. The brand is trying to convey convenience. - The image then shows a full spread, containing the sub, chips, and drink, which implies the quality of the food. The brand wants to show what the customer can expect. - Lastly, the image contains the text “order through our app today,” which is telling the customer to order through the app to get the meal. The brand wants the customer to use their app.

# Ad summary This ad promotes Jersey Shore's bundle of joy. It begins with a man returning home from work and asking his wife who cried more today. She says that they were perfect and he says 'wow.' The camera cuts to her holding the bundle of joy, which is actually a sandwich, chips, and a fountain drink from Jersey Shore. # Brand positioning Jersey Shore aims to position itself as a convenient and accessible fast-food option that provides comfort and indulgence to its customers. The brand emphasizes the enjoyment and satisfaction derived from their food, offering an escape from the everyday routine. Their brand aligns with a fun, playful tone and promotes the idea of treating oneself to a tasty and satisfying meal. The brand pushes against the norm of restrictive or health-focused diets, instead focusing on the pleasure of eating familiar and comforting foods. # Product The featured product is the 'Bundle of Joy,' a combo meal from Jersey Shore. It includes a Jersey Shore favorite sandwich, a bag of Miss Vickie's chips, and a 22-ounce boardwalk fountain drink. This bundle is presented as a treat, a source of comfort and enjoyment. The use occasion is framed around the stresses and joys of parenthood, suggesting the bundle is a perfect reward or pick-me-up for new parents. The ad addresses the purchase barrier of needing a quick and satisfying meal by positioning the bundle as a complete and convenient option. # Visual style The ad has a UGC feel, shot with natural lighting in what appears to be the family's home. The editing features quick cuts and basic transitions. The production quality leans towards a raw, authentic aesthetic, aiming to create a relatable and humorous tone. The pacing is moderate, with the cuts timed to align with the dialogue for comedic effect. Overall, the visual style is designed to feel casual and familiar, as if it were a user-generated post. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get your $10.99 boardwalk bundle of joy now!!! # Point of view - [object Object] # Storyline - 00:00–00:02 A man walks through the front door of his home from work and asks his wife who cried more today. - 00:02–00:06 The woman is sitting in a rocking chair and responds that today they were perfect. - 00:06–00:16 The man then says wow, and the woman dramatically switches to holding a sandwich, chips, and a drink.

# Ad summary This ad showcases multiple Jersey Mike's subs and promotes the idea of feeding the family for less with a fresh sliced giant sub. The ad uses a simple background and clear text to highlight the affordability and quality of the product. # Brand positioning Jersey Mike's is presented as a family-friendly, affordable, and quality-focused sandwich shop. The brand emphasizes its heritage, indicated by "SINCE 1956," suggesting a long-standing tradition of making subs. The positioning is both functional, highlighting affordability ("Feed the family for less"), and emotional, appealing to the desire to provide quality food for loved ones. Jersey Mike's aims to occupy a space in the consumer's mind as a reliable and budget-conscious option for fresh, giant subs, ignoring any trends in smaller, more expensive sandwiches. # Product The featured product is a fresh sliced giant sub, consisting of a sliced hoagie roll filled with provolone cheese, sliced ham, lettuce, and sliced tomatoes. The sub is cut into portions, which makes it easy to share. The ad emphasizes that it's an affordable option to feed the whole family. The sandwich's fillings appear fresh and substantial, with a clear focus on the quality of the ingredients. Also pictured is a fountain drink from Jersey Mike's and a bag of Miss Vickie's Sea Salt kettle cooked potato chips. The product is positioned for family meals, with the explicit message to “Feed the family for less with a fresh sliced giant sub.” # Visual style The ad utilizes a clean, bright, and inviting visual style. The product is well-lit and clearly presented to highlight its freshness and appeal. The composition focuses on the food items, with the background kept simple and uncluttered to avoid distractions. The color palette is soft and appetizing, using the natural colors of the ingredients to create a mouthwatering effect. The overall impression is a high-quality, studio-shot image designed to entice viewers with the promise of delicious food. # Hooks Headline: THINK OF THE POSSUBILITIES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking the viewer to "THINK OF THE POSSUBILITIES" which makes the viewer consider the different options they have to buy food. The brand is using this statement to set up the following scene. - The image then shows a row of neatly sliced and filled subs, alongside a Jersey Mike's drink and a bag of Miss Vickie's potato chips. The brand uses this to create a visual that can inspire the viewer and also inform them about what they can buy. - The ad concludes with the statement "Feed the family for less with a fresh sliced giant sub". The brand uses this to give an affordable option that the viewer can consider when choosing the best way to feed their family.

# Ad summary This ad demonstrates how to order a meal at Jersey Mike's. It features a bowl filled with the contents of the #2 Jersey Shore Favorite sub, pickles, chips, and a 22oz drink all for $10.99. # Brand positioning Jersey Mike's Subs is a sandwich shop chain that aims to be known for its high-quality subs and friendly atmosphere. It positions itself as more than just a place to get a quick meal; it strives to be a place where customers can experience the joy of giving back and helping others. This is done through charitable donations, community involvement, and an overall culture of goodwill. The ad showcases the brand's affordability, with the option to order a complete meal for around $10. # Product The ad features a Jersey Mike's meal, composed of the ingredients that would typically be in the #2 Jersey Shore's Favorite sub, ordered in a bowl instead of a sandwich. The ingredients include lettuce, tomatoes, onions, various meats, and white sauce. Also featured in the shot are Miss Vickie's Spicy Dill Pickle chips and a 22oz fountain drink. The product is for Jersey Mike's customers who are looking to try a new way to order a more affordable meal at the chain. # Visual style The ad has a clean and simple visual style with bright lighting. The product is displayed clearly and attractively. The editing is minimal, with static shots and smooth transitions. The production quality is on the higher end. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a high-angle shot of a Jersey Mike's sub bowl, a cup, and a bag of chips on a wooden table. - 00:01–00:06 The text overlay details how to order the meal. - 00:05–00:06 The ad ends with text overlay stating the total cost of the meal.

# Ad summary This ad for Jersey Mike's promotes the #2 Bundle that includes the Jersey Shore Favorite sub, a bag of chips, and a fountain drink for $10.99 in Canada. # Brand positioning Jersey Mike's is presented as a long-standing sub shop, 'Since 1956'. Their slogan, 'A Sub Above', implies higher quality ingredients and preparation compared to competitors. The brand's name itself emphasizes a regional connection, and the ad highlights a specific menu item, the 'Jersey Shore Favorite', to reinforce this connection. The brand's tone is direct and promotional, emphasizing value through bundled offerings. # Product The advertised product is the '#2 Bundle' from Jersey Mike's, which includes the 'Jersey Shore Favorite' sub, a bag of Miss Vickie's Sea Salt & Vinegar chips, and a fountain drink. The sub appears to contain sliced meats, lettuce, and tomato. The bundle is priced at $10.99 for a regular size sub, available for dine-in or takeout. The ad aims to entice viewers with a complete meal at a fixed price, highlighting convenience and value. # Visual style The ad features a clear, well-lit product shot with a focus on highlighting the deal. Editing is minimal with only one static shot. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a static shot of the Jersey Mike's #2 Bundle.

# Ad summary In this UGC-style video, the creator highlights three high-protein meals from Jersey Mike's: the #9 sub bowl, #55 Big Kahuna Chicken Cheese Steak, and #12 Cancro Special. He emphasizes the protein content of each meal, ranging from 48 to 59 grams, and shares his enjoyment of the taste and quality of ingredients. # Brand positioning Jersey Mike’s Subs is presented as a reliable source for high-protein, delicious meals, catering to health-conscious individuals. The brand is positioned as a convenient option for those seeking to increase their protein intake without sacrificing taste or quality. The ad aligns with a lifestyle that values both nutrition and indulgence, suggesting that Jersey Mike’s can satisfy cravings while meeting dietary needs. The brand does not directly push against category norms but focuses on delivering on flavor and protein, showcasing a functional benefit with emotional appeal. # Product The ad highlights three distinct Jersey Mike's meals, each offering a substantial amount of protein. First, the #9 Sub Bowl, features a mix of turkey, roast beef, swiss cheese, and applewood smoked bacon, delivering 48 grams of protein in a salad format. Next, the #55 Big Kahuna Chicken Cheese Steak, consists of grilled onions, peppers, chicken, cheese, and mushrooms, packing 51 grams of protein in a sub. Finally, the #12 Cancro Special, includes pepperoni, roast beef, and provolone, offering 59 grams of protein in a sub. The meals are presented as tasty, high-quality options for those looking to boost their protein intake. The ad addresses the purchase barrier of flavor vs. nutrition, asserting that these meals provide both. # Visual style The ad has a UGC (user-generated content) feel, characterized by its casual setting, natural lighting, and informal presentation. It is filmed in a close-up, selfie-style format. The editing style includes quick cuts to maintain an engaging pace. The production quality is simple, which supports the creator’s personal tone and aims to connect with the audience on a relatable level. The fast pacing of the video keeps viewers engaged. The cuts are timed to coincide with changes in the discussion, creating a sync between the audio and visual elements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video starts with the creator introducing himself and stating the purpose of the video. - 00:03–00:12 00:03–00:12: The creator introduces the first meal, the #9 Sub Bowl, highlighting its 48 grams of protein. The perspective is from the creator, who expresses enthusiasm and personal enjoyment. - 00:12–00:19 00:12–00:19: The creator tastes the sub bowl and describes the ingredients (turkey, roast beef, swiss cheese, and applewood smoked bacon), conveying his satisfaction and emphasizing the meal's high-quality components. - 00:19–00:23 00:19–00:23: The creator introduces the second meal, the #55 Big Kahuna Chicken Cheese Steak. - 00:23–00:33 00:23–00:33: The creator describes the ingredients (grilled onions, peppers, chicken, cheese, and mushrooms), expressing his satisfaction with the sandwich. The perspective remains from the creator, who shares his immediate recovery after trying it. - 00:33–00:56 00:33–00:56: The creator introduces the third meal, the #12 Cancro Special, highlighting its 59 grams of protein. He describes the ingredients (pepperoni, roast beef, and provolone), and emphasizes that this sandwich is premium gas, conveying its high quality. He states that he wants to eat instead of talk. The perspective remains from the creator, who shares his opinions about the sandwiches.

# Ad summary This ad contrasts an 'Old Me' who consumes chalky protein powder and experiences cravings shortly after with a 'New Me' who enjoys a protein-packed sub and has cravings DEFEATED. This visual comparison highlights the benefits of choosing a protein-rich sub over traditional protein supplements. # Brand positioning The brand is positioned as a provider of satisfying and effective protein solutions that align with a lifestyle of enjoying real food. The brand suggests that its protein-packed subs are superior to traditional protein supplements by offering a more enjoyable and fulfilling way to meet protein needs. This approach positions the brand as one that understands and caters to consumers who want to avoid chalky powders and the subsequent cravings that can arise. # Product The featured product is a protein-packed sub. It is presented as a satisfying alternative to chalky protein powders. The sub appears to be made with sliced deli meats, lettuce, tomato, cheese, and a hearty bread roll. Its purpose is to crush cravings, and its key selling point is that it delivers a satisfying protein boost in the form of real food, rather than a supplement. The sub is shown as the preferred choice, implying that it provides a more fulfilling and lasting solution for managing hunger and cravings compared to protein powder. # Visual style The ad has a clean, minimalist visual style. It uses a split-screen layout to directly compare two contrasting scenarios. The lighting is soft and even, creating a neutral and inviting tone. The product and props are clearly visible, and the typography is simple and bold. # Hooks Headline: OLD ME # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with a visual and textual comparison between the 'Old Me' and the 'New Me.' This sets the stage for contrasting two different approaches to protein consumption from a customer point of view. - On the left, the 'Old Me' is associated with chalky protein powder, implying dissatisfaction and a need for real food soon after. This highlights a common frustration with traditional protein supplements from a customer's point of view. - On the right, the 'New Me' is linked to a protein-packed sub, suggesting a more satisfying and effective way to manage cravings. This part of the story conveys the brand's solution to the earlier problem from the brand's point of view. - The narrative concludes with the bold declaration that cravings are 'DEFEATED', summarizing the overall benefit of choosing the sub over protein powder. This provides a resolution from the brand's point of view.

# Ad summary This ad promotes the Jersey Mike's Boardwalk #2 Bundle, which includes a Jersey Shore Favorite sub, Lay's chips, and a drink for $10.99. # Brand positioning Jersey Mike's positions itself as a classic sub sandwich shop with a long history, as indicated by the "Since 1956" mark on its logo. The brand emphasizes traditional flavors and quality ingredients, particularly with the featured Jersey Shore Favorite sub, suggesting a connection to authentic, regional tastes. They offer a convenient dine-in or takeout option, appealing to customers looking for a quick and satisfying meal. # Product The advertised product is the Boardwalk #2 Bundle from Jersey Mike's, which is a combination meal featuring three items. It includes a regular-sized Jersey Shore Favorite sub, which is described as containing provolone, ham, and cappacuolo. The bundle also includes a bag of Lay's brand potato chips and a drink, which is served in a branded Jersey Mike's cup. The entire bundle is priced at $10.99. The ad highlights the convenience and value of purchasing these items together as a set. # Visual style The visual style is straightforward and product-focused, aiming for a clear presentation of the bundle. The image features a simple, direct shot of the products, emphasizing their visual appeal. The overall aesthetic is clean and appetizing, with lighting that highlights the freshness of the ingredients and the meal deal. The composition is designed to quickly convey the offer and the brand's identity. # Hooks Headline: Boardwalk #2 Bundle # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image immediately presents Jersey Mike's Boardwalk #2 Bundle, creating initial awareness and grabbing attention. - Next, the shot focuses on each element in the Boardwalk #2 Bundle, to describe the variety of the offering and showcase product details. - Lastly, there is an emphasis on the price and availability for dining in or taking out, reinforcing an offer for the viewer.

# Ad summary This ad shows a couple in their home. The woman acts as if she is holding a baby, but it's actually a Jersey Mike's sub, chips, and a drink. The man remarks on how delicious the baby looks, then the woman goes to take a bite of the sandwich. # Brand positioning Jersey Mike's is presented as a comforting and familiar fast-food brand, fitting seamlessly into the everyday lives of its customers. This ad positions them as a go-to choice for a quick and satisfying meal, perfect for busy parents or anyone seeking a tasty treat. The brand's alignment with playful humor and relatable family moments suggests a desire to connect with customers on an emotional level, creating a sense of familiarity and reliability. # Product This ad highlights the Jersey Shore's Fav sub, accompanied by chips and a 22oz fountain drink, combined into a limited-time "Boardwalk bundle of joy" valued at $10.99. The product is for anyone who enjoys fast food, comfort food, or anyone who frequents Jersey Mike's. The advertisement showcases the product in a humorous fashion, depicting a mother holding the sandwich combo like a baby. # Visual style The ad has a natural, unfiltered aesthetic, reminiscent of casual home videos or UGC content. The production quality is simple, utilizing natural lighting and static camera shots. The editing style is straightforward, and the pacing is consistent. The audio and visual elements are synced organically, creating a relatable and unpolished feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman seated holding a baby and her husband walks in asking who cried more today. - 00:02–00:06 The woman responds that she and the baby were perfect all day. - 00:06–00:08 The husband says "wow" and "look at that" as he observes the woman. - 00:08–00:11 The woman is then seen holding the sandwich combo and is asked to say "Hi" to Dada. - 00:11–00:12 The husband asks where their baby is. - 00:12–00:16 The woman talks to the sandwich as if it's a baby, saying that it is delicious.

# Ad summary This ad for Jersey Mike's promotes the brand's catering options, specifically for office lunches, and encourages viewers to order through the Jersey Mike's app. # Brand positioning Jersey Mike's is presented as a well-established sub sandwich shop, "Since 1956", that emphasizes the quality of its subs, calling them "A Sub Above." The brand offers catering options for office lunches. The brand aligns with a lifestyle that values convenience, flavor, and tradition, and seemingly ignores the trend of health-focused options. # Product The product featured is a Jersey Mike's catering service for office lunches. The meal includes a large sub sandwich, a bag of SunChips, and a fountain drink. The sandwich is served on a white paper wrapper with the Jersey Mike's logo printed across it. It is topped with shredded lettuce, tomato slices, bacon strips, and a light-colored spread, with slices of meat on the bottom. The fountain drink is in a red disposable cup with a white straw. The bag of SunChips is the Harvest Cheddar flavor. The ad copy focuses on the ease of ordering Jersey Mike's through the app, implying a convenient solution for office lunches. # Visual style The ad has a polished, studio-shot production quality. The image is well-lit and focuses on the food items, making them appear appetizing. The background is blurred to keep the focus on the product. The typography is clean and legible. # Hooks Headline: OFFICE LUNCH Delivered # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action order through our app today # Point of view - [object Object] # Storyline - The image starts by introducing the concept of an office lunch being delivered, immediately establishing the scenario and convenience. This is likely told from the perspective of Jersey Mike's as a way to grab the viewer's attention and present the catering option. - The image then showcases a complete Jersey Mike's meal: a sub sandwich, chips, and a drink. The purpose of this is to highlight the variety and appeal of the catering options, showing the quality and completeness of the meal from the brand's perspective. - The image concludes by prompting the viewer to order through the Jersey Mike's app, providing a direct call to action to drive immediate engagement and sales, told from the brand's perspective.

# Ad summary This ad for Jersey Mike's promotes ordering through their app and features the brand's sub sandwich, chips, and drink. # Brand positioning Jersey Mike's is presented as a classic sub sandwich shop, having been around since 1956. Its tagline, "A Sub Above," reinforces the brand's commitment to quality. The inclusion of an NFL logo subtly implies alignment with sports culture. Overall, the brand is presented as a reputable and high-quality sub shop. # Product The featured product is a large Jersey Mike's sub sandwich, with layers of turkey, lettuce, tomato, bacon, and other toppings on a long roll. It is shown on top of a sandwich wrapper that also states "A Sub Above". The sandwich is accompanied by a bag of Sun Chips in the Harvest Cheddar flavor. Also, there is a red paper soda cup with a white straw and the phrase "BE A SUB ABOVE" printed on the side. The ad encourages viewers to order these items through the Jersey Mike's app, suggesting convenience and accessibility. # Visual style The ad has a clean and well-lit, studio shot feel. The colors are vibrant, making the food look appetizing. The background is simple, which helps to emphasize the products. The composition is balanced, with the products arranged neatly on the table. Overall, the visual style is polished and professional, aiming to entice viewers with the visual appeal of the food. # Hooks Headline: Lunch or Dinner, Delivered # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action order through our app today # Point of view - [object Object] # Storyline - The ad begins by suggesting viewers to order food from Jersey Mike's for either lunch or dinner, which is a message that aims to address the viewer's hunger at any time of day. This is conveyed by the brand. - The ad highlights the products available from Jersey Mike's, which shows what the brand is selling. This is conveyed by the brand. - The ad includes a CTA to order through the app today, which encourages app downloads and usage. This is conveyed by the brand.

# Ad summary This image ad for Jersey Mike's promotes its #8 Club Sub. # Brand positioning Jersey Mike's is presented as a familiar neighborhood sub shop. The ad features a close-up shot of the #8 Club Sub, highlighting its abundant fillings and fresh ingredients. The brand's focus on fresh ingredients suggests they aim to be known for quality and taste, pushing against competitors who might prioritize speed or low prices. The visual style and direct invitation to "Join the Club" suggest a friendly, accessible brand that prioritizes community. # Product The advertised product is the #8 Club Sub from Jersey Mike's. The sub contains turkey, ham, provolone, applewood smoked bacon, and mayo. The ad showcases the layers of ingredients within the sub, emphasizing the freshness and abundance of fillings. The text directly lists the ingredients, removing any guesswork for potential customers. The ad draws the viewer in with an appetizing visual presentation of the sub. # Visual style The ad features a close-up shot, likely studio-shot, with bright, appetizing food photography. The focus is entirely on the sandwich, with a simple background that keeps the viewer's attention on the product. The image is clear and well-lit, highlighting the textures and colors of the ingredients. The text elements are clean and bold, ensuring they are easily readable. This style emphasizes the sandwich's freshness and quality, aiming for immediate visual appeal. # Hooks Headline: Join the CLUB # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the invitation, "Join the CLUB." This message draws the viewer into the brand's community, suggesting they can experience the same satisfaction as other customers by trying the advertised product. - Next, the image focuses on a close-up view of the #8 Club Sub, illustrating its composition and appetizing qualities. This provides a detailed look at the product itself, building desire through visual appeal and explicit product presentation. - Finally, the ad lists the specific ingredients of the sub: "Turkey, ham, provolone, applewood smoked bacon & mayo." This emphasizes the quality and flavor of the ingredients, reassuring the viewer of the value and taste they can expect.

# Ad summary This ad contrasts the 'old' method of consuming chalky protein powder with the 'new' approach of enjoying a protein-packed sub, suggesting the latter is more satisfying and effectively defeats cravings. # Brand positioning This ad positions the brand as a solution for those seeking a more enjoyable and effective alternative to traditional protein supplements. It suggests a shift from enduring unpleasant chalky protein powders to indulging in protein-packed subs, aligning with a lifestyle where health and enjoyment are not mutually exclusive. The brand promotes a functional benefit (protein intake) through an emotionally satisfying experience (eating a delicious sub), pushing against the norm of unappetizing protein supplements. # Product The advertised product is a protein-packed sub designed to replace traditional protein supplements like chalky protein powder. It offers a convenient and enjoyable way to consume protein, particularly for individuals who find traditional protein powders unpalatable and unsatisfying. The sub addresses the issue of post-protein craving by delivering a substantial and delicious alternative, effectively "defeating" cravings. The product's USP lies in its format: a real food alternative that delivers protein with superior taste and satisfaction. # Visual style The ad uses a clean, split-screen comparison style with a minimalist aesthetic. Editing consists of static shots and simple transitions, designed to convey information clearly and directly. Production quality appears polished and commercial, lending credibility to the message. The visual motif involves contrasting the unappetizing protein powder with the appealing sub, emphasizing the product's advantage. Pacing is slow and deliberate, allowing viewers to absorb the information without feeling rushed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by contrasting the old and new ways of consuming protein. - 00:01–00:02 The 'old' way is depicted as sipping chalky protein powder and craving real food 20 minutes later, framed from a perspective of someone who has experienced this unpleasant cycle. - 00:02–00:07 The ad transitions to the 'new' way: crushing a protein-packed sub, with cravings "DEFEATED." This is presented from a brand perspective to sell the new way.

# Ad summary This ad features two people in a car showcasing the Jersey Mike's Boardwalk Bundle. They highlight the option to have it as a sub, bowl, or wrap. They enjoy the food, emphasizing its freshness and the option of adding chips inside. # Brand positioning Jersey Mike's positions itself as a provider of fresh, high-quality subs, wraps, and bowls. The brand emphasizes the use of freshly sliced ingredients, conveying a commitment to quality and taste. By offering options like the Boardwalk Bundle and customizable choices like wraps, subs, or bowls, Jersey Mike's aims to cater to various customer preferences. The overall tone is casual and inviting, suggesting that the brand aligns with a fun, satisfying dining experience. The brand does not explicitly push against any specific norms, but instead focuses on its functional advantages of fresh ingredients and customization options. # Product The featured product is the Jersey Mike's Boardwalk Bundle, which includes a regular Jersey Shore number two, chips, and a 22-ounce fountain drink. The Jersey Shore number two is made with freshly sliced ham and provolone cheese, along with lettuce and tomatoes. The ad highlights the options of having it as a sub, wrap, or bowl. Chip options include Miss Vickie's Jalapeno Flavored kettle cooked potato chips or Lay's Baked potato chips. Drink options include Pepsi Zero. The ad also showcases the freshness and quality of the ingredients, emphasizing the use of freshly sliced ham and provolone, and freshly baked bread for the subs. # Visual style The ad has a casual, UGC feel with bright, natural lighting, shot in a car. The editing is simple with static shots and straightforward transitions. The overall production quality suggests an authentic, on-the-go review. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman in a car introduces the "ultimate Jersey Mike's hack: the Boardwalk Bundle." - 00:04–00:08 She states it's a regular Jersey Shore number two favorite, available as a sub or wrap. - 00:08–00:12 Chips and a 22-ounce fountain drink are presented, with a man clarifying that it's Pepsi Zero. - 00:12–00:16 They both take bites of their meals. - 00:17–00:22 The woman emphasizes the freshness and quality ingredients. - 00:22–00:44 They continue eating their meals, enjoying the food and drinks. - 00:45–00:51 The woman mentions the bundle allows customers to get a wrap, sub, or bowl, while the man confirms he got a sub. - 00:51–00:54 The woman wonders how he ended up with her wrap.

# Ad summary A creator highlights the Jersey Mike's Boardwalk Bundle, consisting of a Jersey Shore Favorite sub, chips, and a drink for $10.99. # Brand positioning Jersey Mike's is presented as a deli-style sandwich shop that prioritizes fresh ingredients and quality. The brand aligns with consumers who value taste and quality over budget offerings. This ad challenges typical fast-food norms by focusing on fresh and flavorful ingredients. The brand positions itself as a provider of high-quality subs with an unreal flavor, emphasizing the experience of eating there rather than convenience or low pricing. Jersey Mike's wants to occupy the mind space of providing the best and freshest sandwich. The Boardwalk Bundle is further advertised as an unreal deal. # Product The featured product is Jersey Mike's Boardwalk Bundle, which includes a regular-sized #2 sub (Jersey Shore Favorite), chips of your choice, and a 22oz fountain drink for $10.99. The Jersey Shore Favorite sub contains provolone, ham, and cappacolo. It is dressed with lettuce, tomato, mayo, and seasoning. The product emphasizes freshness, flavor, and quality ingredients. Purchase barriers are addressed by showcasing the affordability of the bundle. # Visual style The ad has a polished UGC style, simulating the aesthetic of user-generated content while maintaining a high level of production quality. It is edited with quick cuts to keep the pacing energetic, with each product shot timed to coincide with the voiceover and music beat. The creator uses mostly static shots, filmed in natural lighting in a car. The editing rhythm of the ad is fast-paced, with approximately 15 cuts per minute. The style is made to appeal to a young audience and feels made for Reels. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to Jersey Mike's and grab their Boardwalk Bundle for only $10.99 today. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the subject of the video. - 00:02–00:06 00:02–00:06 The creator then transitions into the Jersey Mike's storefront and an in-store shot of the Boardwalk Bundle promotional poster. This establishes the setting and the context for the review. - 00:06–00:12 00:06–00:12 She introduces the components of the Boardwalk Bundle: a #2 Jersey Shore Favorite sub, chips, and a drink. This sets up the value proposition. - 00:12–00:20 00:12–00:20 The creator showcases the sandwich ingredients and their preparation, emphasizing freshness. This builds anticipation and highlights the brand's commitment to quality. - 00:20–00:24 00:20–00:24 The creator takes a bite of the sandwich and expresses enjoyment, reinforcing the deliciousness. - 00:24–00:35 00:24–00:35 The creator transitions to the chips, showcasing Miss Vickie's Sea Salt & Vinegar flavor, and demonstrates their enjoyment of the salty snack. - 00:35–00:42 00:35–00:42 The creator adds ranch dressing to the sub and takes another bite. She states "That is the perfect bite!", implying better taste with the sauce. - 00:42–00:46 00:42–00:46 She concludes the tasting with a sip of the fountain drink and a positive affirmation. The drink serves as a palette cleanser. - 00:46–00:50 00:46–00:50 The creator wraps up the review, stating the sub has "unreal flavor", and encourages viewers to try the Boardwalk Bundle. - 00:50–00:54 00:50–00:54 Closing visual of the Boardwalk Bundle poster and the creator eating the sub again. Reinforces the promotion and taste appeal. - 00:54–00:57 00:54–00:57 The creator takes another bite of the sub and makes a content face, closing out the ad.

# Ad summary This Jersey Mike's ad promotes their sub in a bowl form. The ad features a static shot of the bowl with a bag of chips and a drink as a voiceover suggests trying it as a bowl. # Brand positioning Jersey Mike's positions itself as a provider of fresh, customizable subs with high-quality ingredients. The brand aims to offer a classic sub experience with a focus on providing a great lunch option by offering convenient and simple items like a sub in a bowl. # Product The Jersey Mike's product featured is their signature sub served in a bowl instead of on bread. The "Original Italian" bowl consists of provolone cheese, ham, prosciuttini, cappacuolo, salami, and pepperoni, all mixed with lettuce and tomatoes. The bowl format caters to those who want the classic sub ingredients without the bread, addressing a desire for a lighter or gluten-free option. This provides customers with a unique experience that they can enjoy with Jersey Mike's subs. # Visual style The ad has a clean and commercial aesthetic, with static shots. The production quality is polished, giving off a professional vibe with no stylistic patterns. The pacing is slow and consistent, focusing on showcasing the product clearly. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a full display of Jersey Mike's sub in a bowl, partnered with Lay's chips and a Jersey Mike's beverage to push the meal deal.

# Ad summary This ad features a woman in her car reviewing the Jersey Mike's Boardwalk Bundle, which includes a Jersey Shore Favorite sub (provolone, ham, and cappacuolo), a bag of chips, and a fountain drink, all for $10.99. She highlights the fresh ingredients and delicious flavor combination. # Brand positioning Jersey Mike's is presented as a sub sandwich shop that prides itself on quality and value. The brand is positioned as offering a step up from standard sandwich chains, emphasizing the freshness of ingredients, particularly the meat sliced on the spot and freshly baked bread. The Boardwalk Bundle is promoted as a limited-time value meal that follows the norm of bundling a sandwich with sides and a drink, but differentiates itself with the emphasis on freshly-sliced, high-quality ingredients. Jersey Mike's presents itself as functional, focusing on the fresh ingredients, and also emotional, delivering a high-quality product that delights the customer. # Product The Jersey Mike's Boardwalk Bundle consists of a regular-sized number two, the Jersey Shore's Favorite sub, a bag of chips, and a 22-ounce fountain drink, offered for $10.99. The Jersey Shore's Favorite is a cold sub sandwich containing provolone, ham, and cappacuolo, prepared "Mike's Way" with lettuce, tomato, onion, oil, vinegar, and spices. The sandwich features freshly sliced meat and freshly baked bread. One USP of the sandwich as prepared "Mike's Way" is the tangy vinegar and zesty spices. # Visual style The ad has a UGC feel. It is filmed selfie-style, with natural lighting, and no evident editing. The pacing is consistent, at approximately 25 cuts per minute. The production quality is high enough to convey the brand effectively but unpolished enough to make the woman seem like a typical user. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11: A woman in her car shows off a Jersey Mike's cup, sub, and bag of chips while telling viewers that Jersey Mike's brought back their Boardwalk Bundle. She states that it is one of the best deals right now and what it includes (a regular-sized number two, a bag of chips, and a 22-ounce fountain drink) for $10.99. This moment conveys enthusiasm from a customer's perspective about a product offering and aims to persuade viewers that this is a worthwhile purchase. - 00:11–00:24 00:11–00:24: The woman holds a Jersey Mike's sub cut in half. She identifies it as a number two, Jersey Shore's favorite, and describes that it includes provolone, ham, and cappacuolo, and that she got it Mike's Way, which includes lettuce, tomato, onion, oil, vinegar, and spices. She points out the freshly sliced meat and freshly baked bread. This moment conveys appreciation from a customer's perspective for the sub's fresh ingredients and flavor combination, and continues to support the worth of the purchase. - 00:24–00:35 00:24–00:35: The woman takes a bite of the sub. She notes the nice balance between the rich savory flavor of the meats and the sharp flavor of the provolone cheese, tangy vinegar, and zesty spices when you get it Mike's Way. This moment conveys enjoyment from a customer's perspective of a particular flavor profile and aims to persuade viewers that this is a desirable eating experience. - 00:35–00:42 00:35–00:42: The woman adds All Dressed Lays potato chips to the sub. She eats the chip-topped sub and states that that is the bite right there. This moment conveys excitement from a customer's perspective of the addition of chips to the sub, furthering the idea that this is a desirable eating experience. - 00:42–00:48 00:42–00:48: The woman holds the sub and the Jersey Mike's cup. She tells viewers that if they are Jersey Mike's fans, the Boardwalk Bundle for $10.99 is definitely worth grabbing, especially since it is only back for a limited time. This moment conveys enthusiasm and a strong recommendation from a customer's perspective that the viewer should go get the deal soon, reinforcing the idea that this is a worthwhile purchase.

# Ad summary A man in a car promotes the Jersey Mike's Boardwalk Bundle, which includes a regular Jersey Shore's Favorite sub, chips of your choice, and a 22oz drink, all for $10.99. He highlights the freshness of the ingredients, eats the sub, and suggests adding chips inside. # Brand positioning Jersey Mike's is presented as a purveyor of high-quality, freshly-made sub sandwiches. The brand emphasizes the use of freshly sliced meats and cheeses, aiming to position itself as a provider of superior ingredients and a focus on freshness. The brand aligns with a tone of casual enjoyment and the lifestyle of savoring a well-made, satisfying meal. Jersey Mike's challenges the norms of pre-packaged or mass-produced ingredients by highlighting its commitment to slicing meats and cheeses fresh. The brand positioning is both functional (fresh ingredients, quality) and emotional (satisfying taste, enjoyable experience). # Product The featured product is the Jersey Mike's Boardwalk Bundle, which includes a regular-sized Number 2 Jersey Shore's Favorite sub (which can alternatively be prepared as a wrap or bowl). It also includes the customer's choice of chips and a 22oz drink. The advertisement emphasizes the freshness of the sub due to freshly sliced meat and cheese, as well as high-quality ingredients. The Boardwalk Bundle is positioned as a complete meal, addressing the potential barrier of cost by offering it for only $10.99. The ad encourages viewers to try the product by showcasing its deliciousness and freshness. The ad shows the man adding chips to the inside of the sub. # Visual style The ad has a UGC feel, with casual selfie-style framing and natural lighting. It is filmed in a car. The editing style is jump cuts to remove pauses. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head over to your nearest Jersey Mike # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces the Jersey Mike's Boardwalk Bundle and lists the items that it includes. - 00:06–00:08 The man eats the sandwich and expresses his positive reaction to it. - 00:08–00:10 The man says that this is the 'ultimate Jersey Mike's hack'. - 00:10–00:11 The man eats the sandwich again. - 00:11–00:14 The man notes that Jersey Mike's freshly slices their meat and cheese. - 00:14–00:14 The man eats the sandwich again. - 00:15–00:17 The man says the high-quality ingredients are what makes the sub fresh. - 00:17–00:21 The man puts chips into the sub. - 00:21–00:25 The man eats the sub and describes it as delicious. - 00:25–00:25 The man drinks his drink. - 00:26–00:34 The man repeats the offer for the Boardwalk Bundle, and explains the sub can also be made as a wrap or bowl. - 00:34–00:37 The man urges the viewer to visit their nearest Jersey Mike's because it's only for a limited time.

# Ad summary This ad promotes a limited-time bundle offer from Jersey Mike's Subs, featuring a sub, chips, and a fountain drink for $10.99. The ad focuses on the value and convenience of this bundle, encouraging customers to dine in or take out. # Brand positioning Jersey Mike's Subs is presented as a long-standing, established sub shop, 'Since 1956', with a focus on providing quality subs. The brand's positioning revolves around offering 'A Sub Above' through fresh ingredients and a customizable experience. The branding is bold and classic, utilizing red, white, and blue colors. Jersey Mike's aligns with a traditional, family-friendly tone, emphasizing value and taste, ignoring modern trends in favor of a focus on their foundational values of quality ingredients and a classic sub shop experience. # Product The featured product is the '#2 Bundle' offer from Jersey Mike's, comprising a regular-size sub, a bag of chips, and a fountain drink, all for $10.99. This bundle is promoted as a 'Jersey Shore Favorite', implying regional appeal and established popularity. The offer is available for both dine-in and take-out orders. The ad emphasizes the combination of convenience and value, providing a complete meal solution at a set price, addressing the potential barrier of individual item costs. # Visual style The ad has a clean, brightly lit, commercial style, with a focus on clearly showcasing the product and promotional offer. The colors are vibrant, particularly the red and blue branding elements. The shot is static and well-composed, emphasizing the freshness and appeal of the food. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a close-up view of the '#2 Bundle' on a table.

# Ad summary This Jersey Mike's image ad features a person taking a photo of Jersey Mike's subs and snacks on a table using their smartphone. The ad's headline highlights the product's shareability. # Brand positioning Jersey Mike's is presented as a longstanding sub sandwich chain, established in 1956. The brand emphasizes a sense of community and shared experiences, positioning itself as an ideal meal option for gatherings with friends. The messaging and imagery avoids direct competitive comparisons, instead focusing on positive associations such as friendship and enjoyment. # Product The ad features a variety of Jersey Mike's sub sandwiches and snacks arranged on a branded table cover. The sub sandwiches appear to be cut into halves or smaller portions, making them easy to share. Also featured are bagged chips and a container of individually wrapped cookies or brownies. The ad strongly suggests that the products are intended for sharing among friends, emphasizing the communal aspect of enjoying Jersey Mike's offerings. # Visual style The ad employs a bright and inviting visual style, with the focus on the appetizing arrangement of Jersey Mike's subs and snacks. The use of a smartphone in the foreground suggests user-generated content. The food items are well-lit and displayed in a way that emphasizes their freshness and shareability. The overall aesthetic is casual and social-media-friendly, aligning with the brand's intention of promoting its products as ideal for social gatherings. # Hooks Headline: BEST SERVED Shared # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by spotlighting the tagline "BEST SERVED Shared" implying that Jersey Mike's products are ideal for sharing among friends, a message delivered by the brand itself to promote its food as a social dining option. - The story progresses from the brand's perspective as a person takes a photo of Jersey Mike's subs and snacks with their smartphone, emphasizing the products are visually appealing and photo-worthy. - Finally, the perspective shifts back to the brand, reinforcing the message of community and tradition with the tagline "feeding friends since '56," highlighting its long history and commitment to bringing people together.