How HOLY Advertises on Meta

# Ad summary This ad demonstrates how to make a flavored milk drink using Holy powdered drink mix. A couple prepares the drink in their kitchen, makes a mess, tastes the drink, and seems to enjoy it. # Brand positioning Holy is presented as a brand for flavored drink mixes that are easy and convenient to prepare at home. The brand aims to provide a fun, tasty alternative to plain milk, targeting a younger demographic that enjoys experimenting with flavors and engaging with lighthearted, humorous content. The ad pushes against the norm of traditional, overly serious health and wellness brands by using a casual, comedic approach and focusing on the fun and social aspects of enjoying the drink. The brand identity is emotional, emphasizing enjoyment and playfulness over strict functional benefits. # Product The advertised product is Holy powdered drink mix. The ad features several flavors that are mixed into milk to create a flavored drink. To prepare it, the mix is poured into a shaker with milk, shaken, and then poured into a glass to drink. Explicit product details include different flavors, such as hazelnut, vanilla, and banana. A unique selling point is the ease of preparation and the variety of flavors available. The product is for anyone who enjoys flavored milk drinks and is looking for a convenient and fun option to make at home. The ad language highlights the fun and social aspect of preparing and enjoying the drink with friends, which is worth trying or buying. # Visual style The ad has a UGC feel, with a home kitchen setting and a casual, unpolished look. It has quick cuts between shots to keep the energy up. The production quality is basic, which helps to create a relatable and authentic tone. The pacing is consistent, with a moderate cut rate that matches the conversational style of the presenters. The audio-visual sync is loose, with cuts generally following the rhythm of the speech but not precisely timed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SPARE 5c ON TOP MIT CODE "HOLY" # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman twists the top off of a shaker and laughs as the man opens a package of drink mix. - 00:03–00:08 00:03–00:08 The man opens the packet of hazelnut flavor drink mix. The perspective is from the man's point of view as he struggles to open it. This action sets up the beginning of a casual demonstration of how to prepare the drink. - 00:08–00:16 00:08–00:16 He laughs as he spills some of the mix on himself. The message is that the process doesn't have to be perfect or serious, making it approachable. This is told from the man’s perspective, adding a relatable and humorous tone. The tonal cue is lighthearted and comedic. - 00:16–00:23 00:16–00:23 The man pours milk into the shaker, and after he spills some he gets more milk from a carton and they both laugh. This reinforces the theme that the preparation is imperfect and fun. It's told from the man’s perspective with a lighthearted and self-deprecating tone. - 00:23–00:37 00:23–00:37 The man makes a joke after revealing how much milk has spilled. The humor aims to connect with the audience by showing the messiness and reality of the process, and the woman is laughing in the background. This keeps the tone playful. - 00:37–00:45 00:37–00:45 The man says that he will get a cloth to clean up and they each sample the drink. This segment emphasizes the drink is easy to clean up and delicious to drink. The perspective is from an observer, showing both individuals enjoying the moment, adding a sense of shared experience. - 00:45–00:57 00:45–00:57 The woman gives a brief review, but admits she likes vanilla more. This is followed by the man's opinion of the flavor being similar to nougat, but this is from their personal point of view. The woman will continue to try the other flavors. - 00:57–01:17 00:57–01:17 The man expresses that he enjoyed the hazelnut flavor, the woman agrees she liked it, he holds out his thumbs and gives a review. The message is that the product is enjoyable and approved by both people in the ad. The man’s enthusiastic thumbs-up serves as a simple and direct endorsement.

# Ad summary This image ad visually compares the nutritional information for Holy Energy to a generic energy drink, highlighting the reduced sugar, calories, and artificial ingredients of Holy Energy. # Brand positioning Holy Energy is presented as a healthier alternative to traditional energy drinks. The ad positions the brand as a provider of natural energy, contrasting it with "Zuckerbombe" (Sugar bomb), which represents the category norm of high-sugar, high-calorie, and artificial-ingredient-laden energy drinks. Holy Energy emphasizes its commitment to providing energy with less sugar, fewer calories, and natural ingredients, targeting health-conscious consumers looking for a guilt-free energy boost. The brand aims to occupy the space of healthy energy solutions that do not compromise on taste or effectiveness. # Product Holy Energy is portrayed as a healthy energy alternative to traditional energy drinks. It is presented as a product that contains only 0.4g of sugar per 500ml, less than 20kcal, and uses natural flavors. The product is contained within a pink shaker bottle with the white Holy logo on the front. The product's main selling points are its low sugar, low calorie, and natural ingredients, which address the health concerns associated with traditional energy drinks. The ad aims to convince viewers that Holy Energy is a better choice for those seeking an energy boost without the negative aspects of sugar, calories, and artificial flavors. The ad visually pits Holy Energy against a competitor, emphasizing its superiority in terms of health benefits. # Visual style The ad features a clean, minimalist design with bright contrasting colors (yellow and light gray) and clear typography. The production quality appears to be studio-shot with a focus on clarity and readability. The layout is structured as a side-by-side comparison, emphasizing key nutritional differences. The overall effect is informative and visually straightforward, aiming for quick comprehension in-feed. The pixelated image of the competitor product adds a layer of visual contrast. # Hooks Headline: HOLY Energy® vs Zuckerbombe! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating "HOLY Energy® vs Zuckerbombe!" (Sugar bomb) introducing a comparison between Holy Energy and generic high-sugar energy drinks, setting the stage for a comparative narrative; this is the brand speaking to the viewers. - The ad then breaks down the amount of sugar in each product; Holy Energy is listed as having "nur 0,4g / 500ml" (only 0.4g / 500ml), while the competitor has "bis zu 55g" (up to 55g); this is the brand communicating data. - The ad then compares the amount of calories in each product; Holy Energy is listed as having "unter 20kcal" (under 20kcal), while the competitor has "ca. 220kcal" (approx. 220kcal); this is the brand communicating data. - The ad then compares the types of flavors in each product; Holy Energy is listed as "natürlich" (natural), while the competitor is listed as "künstlich" (artificial); this is the brand communicating data. - The visual element then showcases the Holy Energy product in a pink shaker bottle. On the other side, the visual showcases a pixelated image of the competitor's product; this is the brand visually emphasizing its product.

# Ad summary This ad promotes Holy Iced Tea, a sugar-free iced tea mix. The ad features a woman who explains that while she loves iced tea, her body doesn't like the sugar content. She then introduces Holy Iced Tea as a healthier alternative with zero sugar and few calories. She prepares the drink by adding a packet to water, shaking it, and pouring it into a glass. She highlights that it's made with real tea and is cheaper than canned iced tea. The ad concludes with a shot of various flavors and a call to use the code "HOLY" for a discount. # Brand positioning Holy Iced Tea is presented as a healthier alternative to traditional canned iced tea. The brand emphasizes its sugar-free and low-calorie content, appealing to health-conscious consumers who still want to enjoy a refreshing drink. The brand uses bright, playful packaging and a casual tone, suggesting a fun and accessible lifestyle. It positions itself against larger corporations by highlighting its affordability and real tea base, aiming to occupy a space in the consumer's mind as a better-for-you option that doesn't compromise on taste or value. # Product Holy Iced Tea is a sugar-free iced tea mix that comes in individual packets. It is designed for people who want to enjoy iced tea without the high sugar and calorie content of traditional canned options. The product is made with a real tea base and comes in a variety of fruity flavors. To prepare, one packet is mixed with water in a shaker. The ad highlights that it has "kaum Kalorien" (few calories), "zero Zucker" (zero sugar), and is "0,80€ günstiger als Dosen vom Großkonzern" (80 cents cheaper than cans from large corporations). The product is available in a starter set with 2x7 fruity flavors. # Visual style The ad has a bright and playful aesthetic with a UGC feel. The editing includes quick cuts and transitions to maintain a fast pace. The production quality is a mix of casual and polished, with the woman speaking directly to the camera in a relatable way. The visual motifs include colorful backgrounds, close-ups of the product, and text overlays that highlight key benefits. The pacing is consistent, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Gönn dir jetzt die 2x7 fruchtigen Sorten im Starter Set. (Treat yourself now to the 2x7 fruity varieties in the starter set.) # Point of view - [object Object] # Storyline - 00:00–00:03 A woman holds a fan and says it's 40 degrees and she wants iced tea, but her body hates her for it. - 00:03–00:05 The woman introduces Holy Iced Tea as a solution. - 00:05–00:07 The ad shows water being poured into a shaker, followed by a packet of Holy Iced Tea being added. - 00:07–00:11 The woman shakes the mixture and pours it into a glass. - 00:11–00:14 The woman drinks the iced tea and says it's cheaper than canned iced tea. - 00:14–00:17 The ad shows a variety of Holy Iced Tea flavors and promotes the starter set. - 00:17–00:19 The woman encourages viewers to use the code "HOLY" to save 5 euros. - 00:19–00:24 The ad shows the Holy Iced Tea starter set in a box.

# Ad summary The ad promotes HOLY brand drinks as a healthier and cheaper alternative to sugar-filled, expensive drinks. It features a content creator who states that the HOLY drinks help him achieve his resolutions, such as drinking more, consuming less sugar, and saving money. # Brand positioning HOLY is presented as a modern, health-conscious brand that offers sugar-free and delicious drink mixes. The brand positions itself as an affordable and healthier alternative to traditional sugary drinks, promoting a lifestyle focused on wellness and financial prudence. The brand stands out by offering tasty products with zero sugar, which aligns with current health trends. The branding uses bright colors and playful graphics, suggesting a fun, youthful, and approachable brand that defies the boring stereotype of health-focused brands. # Product The ad features three distinct HOLY drink products: HOLY Energy, HOLY Hydration, and HOLY Iced Tea. HOLY Energy is an energy drink powder mix designed to provide a boost in the morning without the sugar found in traditional canned energy drinks. HOLY Hydration is presented as a way to drink more water while replenishing electrolytes and minerals lost during exercise. HOLY Iced Tea is marketed as a sugar-free alternative made with real tea leaves. All three products come in powdered form to be mixed with water, offering a cost-effective and convenient way to enjoy tasty and healthy drinks. # Visual style The ad has a casual, UGC-style aesthetic with a hybrid feel, blending polished commercial elements with a raw, relatable tone. The editing style includes quick cuts and jump cuts to maintain a brisk pace. The cuts and text are often timed to sync with the music beats. The visuals use a lot of bright colors and graphics, giving it a playful and energetic feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action klick jetzt hier und gönn dir HOLY! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter asks the viewer if their New Year's resolutions have already failed. - 00:02–00:05 00:02–00:05 The presenter states that for 2025, he only has three resolutions. - 00:05–00:08 00:05–00:08 The presenter lists his resolutions: less sugar, more drinking, and saving money. - 00:08–00:11 00:08–00:11 The presenter introduces HOLY as the product that helps him achieve these three resolutions easily. - 00:11–00:16 00:11–00:16 The presenter shows how he drinks HOLY Energy in the morning instead of canned energy drinks to help him get up. - 00:16–00:24 00:16–00:24 The presenter discusses drinking more, explaining that HOLY Hydration not only tastes good but also replenishes electrolytes and minerals he sweats out during workouts. - 00:24–00:27 00:24–00:27 The presenter notes that in the evenings he has a delicious ice tea from HOLY. - 00:28–00:30 00:28–00:30 The presenter highlights that the iced tea is on real tea basis. - 00:31–00:34 00:31–00:34 The presenter notes that all of the HOLY drinks come without sugar and bullshit. - 00:35–00:38 00:35–00:38 The presenter explains that HOLY is cheaper than comparable drinks, costing only 80 cents per portion. - 00:39–00:44 00:39–00:44 The presenter promotes the Starter-Set Deluxe, which contains 42 portions. - 00:44–00:46 00:44–00:46 The presenter ends the ad with a call to action encouraging viewers to click and try HOLY.

# Ad summary This ad features a UGC-style video from a creator tasting and reviewing the Holy Energy drink product. She shares her unfiltered first impressions of the taste after seeing influencers promoting it online, providing an honest perspective on the product. # Brand positioning Holy Energy positions itself as a modern, influencer-approved, zero-sugar energy drink. It appeals to a younger, trend-conscious audience who values both flavor and health. By partnering with online personalities and offering a sugar-free formula, the brand distinguishes itself from traditional energy drinks often criticized for being unhealthy and artificial. The brand's packaging and flavors also break from typical energy drink norms, leaning into playful animal mascots and unique fruit combinations to convey a fun, approachable image. # Product Holy Energy is a zero-sugar energy drink mix sold in powdered form. Each packet is designed to be mixed with 500ml of still water and ice. The ad features the Holy Energy Starter Set, which includes a shaker bottle and four flavor packets: Raspberry Yuzu, Sour Apple, Cherry, and Citrus Calamanzi. The brand claims a focus on flavor without the negative effects of sugar. The ad highlights the drink's appeal to those seeking a healthier energy boost and notes the convenience of the powdered format. # Visual style The ad has a UGC-style aesthetic. It is filmed in a brightly lit kitchen and the footage has some shakiness in it. The editing consists of simple cuts that are not synced to any music. The pacing is medium, at around 30 cuts per minute. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The video opens with the creator stating that she's in town to try Holy Energy, a drink that "every influencer has in their Instagram story." This grabs attention by referencing a popular influencer marketing strategy and establishing the drink's trendiness. - 00:06–00:09 She shows the product on a shelf in the store and says she bought it and will be doing a taste test, inviting the viewer to stay tuned. This sets up the premise of the video as an honest review. - 00:09–00:22 The scene cuts to the creator's home, where she shares that she's been seeing the drink promoted by influencers and decided to try it herself, clarifying that this is not a paid ad. This establishes credibility by positioning the review as unbiased. - 00:22–00:39 She details how to prepare the drink (mixing with water, ice, and shaking), highlighting that it's zero sugar and "supposed to be delicious." This conveys key product benefits and usage instructions. - 00:41–00:51 She unboxes the Starter Set, showing the shaker bottle and four flavor packets (Raspberry Yuzu, Sour Apple, Cherry, and Citrus Calamanzi). - 00:58–01:12 She adds the cost of the Starter Set, mentioning that it costs 7.99. She chose to buy the Starter Set in store to sample it before buying the product. This addresses potential purchase hesitation by justifying her purchase decision. - 01:12–01:31 She selects the Cherry flavor because it matches the animal on the shaker bottle, then begins preparing the drink by pouring the cherry flavor powder into the shaker full of water and ice. This creates anticipation for the taste test. - 01:31–01:44 She shakes the drink while expressing skepticism, saying, "I can't imagine this tastes good because there's no carbonation." This builds suspense by setting up a potential negative outcome. - 01:48–02:06 She tastes the drink and pauses, then says, "I don't think it's bad, it's actually tasty," before taking another sip. This resolves the suspense and provides a positive review. - 02:06–02:11 She repeats that it tastes good and that she didn't think it would taste good. This strengthens the positive endorsement by conveying genuine surprise and satisfaction. - 02:25–02:33 She says, "For someone who likes energy but doesn't want to drink sugary stuff, it's really good." This validates the product's appeal to health-conscious energy drink consumers. - 02:33–02:42 She ends with a recommendation, saying "You should try it, it's really delicious." This encourages viewers to consider trying the product themselves.

# Ad summary This image ad promotes Wasser Plus Pro Max, a zero sugar hydration drink, featuring a sachet of the sour cherry flavor held in a hand. The ad highlights the drink as the best hydration experience ever. # Brand positioning The brand, Wasser Plus Pro Max, is positioned as providing the best hydration experience. It emphasizes functionality by promoting a sugar-free hydration drink. The brand aligns with a health-conscious lifestyle. # Product The product is a hydration drink mix called "Wasser Plus Pro Max", specifically the Sour Cherry flavor. It is packaged in a small, flat sachet. The drink is advertised as a sugar-free hydration option that contains electrolytes and minerals. The packaging indicates it is mixed with 0.5L of water. # Visual style The ad has a clean, studio-shot aesthetic. The image is well-lit, with a focus on product visibility. The hand holding the product is in sharp focus, while the background is kept neutral and slightly blurred to highlight the product. The illustration style on the package is cartoonish and youthful. # Hooks Headline: Wasser Plus Pro Max # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold claim about the product. It states "Wasser Plus Pro Max" and "Das beste Hydration-Erlebnis aller Zeiten. Jetzt mit zero Zucker." This is intended to immediately capture attention by promoting the product as the best hydration experience ever, now with zero sugar. The brand is telling this part of the story. - The ad then shows the sachet being held in a hand. The hand is angled, showing the product's branding. This reinforces the product's identity and showcases its packaging. The brand is presenting this product showcase.

# Ad summary This ad promotes HOLY's Milkshake Matcha Latte. It features the product, a discount offer, and an invitation to enjoy matcha in a novel way. # Brand positioning HOLY is presented as a contemporary brand that is unafraid to break from traditional marketing. It uses a playful, bold tone and a retro, pixelated font for its headings, while maintaining a clean, modern aesthetic in its product presentation. HOLY is targeting a youthful demographic that values both health and fun, and it is positioning itself as a forward-thinking brand in the beverage market. # Product The HOLY Milkshake Matcha Latte is a beverage powder designed to be mixed into a milkshake or latte. It comes in a metal tin featuring the brand's owl mascot. The product is marketed as a novel way to enjoy matcha. The packaging and visual presentation suggest the product is intended to be healthy, and easy to integrate into daily routines. # Visual style The ad uses a clean, modern style with bright, solid colors. The product presentation is simple and direct, emphasizing the product and its components. The pixelated text in the headline gives the ad a playful, retro touch, which helps it stand out. The overall style is designed to be eye-catching and easy to process quickly. # Hooks Headline: GÖNN DIR MATCHA WIE NIE ZUVOR! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the pixelated text 'GÖNN DIR MATCHA WIE NIE ZUVOR!' to capture attention by presenting a unique way to enjoy matcha. The brand is establishing a sense of novelty and uniqueness to draw the viewer in. - The ad features a product presentation of the HOLY Milkshake Matcha Latte powder. The brand is illustrating what the viewer can expect to receive when they purchase the product. - The ad states, 'Neu: HOLY Milkshake Matcha Latte', which conveys the newness of the product and its name to clearly inform the viewer what is being sold. - The ad presents a discount offer of 'Spar 5€ mit Code HOLY', which acts as an incentive to purchase, encouraging immediate action by providing a direct monetary benefit.

# Ad summary This ad promotes Holy Iced Tea, a sugar-free iced tea mix. The ad features a woman who shares that Holy Iced Tea has zero grams of sugar and tastes better than ready-made iced tea. She highlights that it has few calories, zero sugar, and is made with real tea. She also mentions that it is cheaper than canned iced tea from large corporations. The ad encourages viewers to treat themselves to the 2x7 fruity flavors in the starter set and save 5 euros with the code "HOLY." # Brand positioning Holy Iced Tea is presented as a healthier and more affordable alternative to traditional canned iced tea. The brand emphasizes zero sugar and low calories, appealing to health-conscious consumers. The brand uses bright, playful packaging and cartoon mascots, suggesting a fun and approachable tone. By highlighting the cost savings compared to "large corporations," Holy Iced Tea positions itself as a value-driven choice that challenges the norms of the established beverage industry. The brand's positioning is both functional (zero sugar, low calories, cost-effective) and emotional (fun, guilt-free indulgence). # Product Holy Iced Tea is a sugar-free iced tea mix that comes in individual packets. It is designed for people who want a healthier alternative to traditional sugary iced tea. The product boasts zero sugar and low calories, making it a guilt-free beverage option. It is made with real tea and comes in a variety of fruity flavors. The ad highlights that Holy Iced Tea is cheaper than canned iced tea from large corporations, addressing the purchase barrier of cost. The product is presented as a convenient and tasty way to enjoy iced tea without the negative health effects of sugar. # Visual style The ad has a bright and playful aesthetic with a UGC feel. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone and audience. The ad uses visual motifs such as colorful packaging and cartoon mascots to create a fun and approachable vibe. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Gönn dir jetzt die 2x7 fruchtigen Sorten im Starter Set. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman holding a glass of iced tea and a packet of Holy Iced Tea. - 00:00–00:04 She states that the drink has zero grams of sugar and tastes better than any ready-made iced tea, conveying the message that Holy Iced Tea is a healthier and tastier option. The perspective is from the woman, who is presented as a satisfied customer. - 00:04–00:06 The woman then holds up a packet of Holy Iced Tea and says she drinks it now, reinforcing her endorsement of the product. The perspective remains from the customer. - 00:06–00:09 The ad transitions to a close-up shot of water being poured into a shaker, followed by a packet of Holy Iced Tea being opened, demonstrating how to prepare the drink. This provides a visual demonstration of the product's ease of use. The perspective shifts to a brand-focused demonstration. - 00:09–00:10 The woman states that the taste is a 10 out of 10, further emphasizing the product's deliciousness. The perspective returns to the customer, providing a positive review. - 00:10–00:13 The ad shows the prepared drink being poured into a glass, highlighting that it is made with real tea and is cheaper than canned options. This reinforces the product's value proposition. The perspective shifts back to a brand-focused demonstration. - 00:13–00:18 The woman takes a sip of the drink and encourages viewers to treat themselves to the 2x7 fruity flavors in the starter set, providing a call to action. The perspective returns to the customer, who is enjoying the product. - 00:18–00:20 She mentions that viewers can save 5 euros with the code "HOLY," adding an incentive to purchase. The perspective remains with the customer, who is sharing a discount code. - 00:20–00:26 The ad concludes with a shot of the Holy Iced Tea starter set being opened, followed by a text overlay promoting a discount with the code "HOLY," reinforcing the offer. The perspective shifts to a brand-focused presentation of the product and offer.

# Ad summary This ad features a man discussing how much money he spends on energy drinks. He discovers Holy powder based energy drink and talks about the benefits of using it. He then introduces a discount code to encourage viewers to purchase the product. # Brand positioning HOLY is presented as a powder-based energy drink brand that provides an affordable and healthier alternative to traditional energy drinks. The brand aims to occupy the space of convenient, cost-effective, and health-conscious energy solutions. HOLY challenges the norms of expensive and sugar-laden energy drinks by offering a zero-sugar, naturally flavored, and micro-encapsulated caffeine option. The brand's positioning is both functional, focusing on affordability and controlled caffeine release, and emotional, promoting the feeling of financial savings without compromising on energy. # Product HOLY is a powder-based energy drink that offers a healthier and more cost-effective alternative to traditional canned energy drinks. It is designed for individuals who consume energy drinks regularly and are looking to reduce sugar intake and save money. The product comes in powder form, with zero sugar, natural flavors, and micro-encapsulated caffeine for a slower release of energy. HOLY addresses the high cost of buying energy drinks from the supermarket, providing a single serving for approximately €0.80 compared to over €2 for a canned energy drink. A large container offers 50 servings for €40. The product is presented as a convenient, better-tasting way to get energy while saving money. # Visual style The ad has a casual and engaging aesthetic, blending elements of UGC and polished commercial production. The editing style includes quick cuts and static shots, creating a dynamic pace. The production quality gives a UGC feel, with some polished elements, which makes the ad relatable and authentic. The pacing is consistent, with cuts timed to align with voiceover lines and product actions, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Holt euch am Anfang aber am besten das Starter Set (Get the starter set at the beginning). # Point of view - [object Object] # Storyline - 00:00–00:04 The content creator shares that he calculated how much money he spent on energy drinks last year, emphasizing that he spent 900 euros. - 00:04–00:05 He states that he will never purchase energy drinks again. - 00:05–00:09 He notes that he used to purchase at least one energy drink from the supermarket every day. - 00:09–00:13 He emphasizes that this habit costs him 70 to 80 euros per month and calls it 'absolute madness.' - 00:13–00:21 He reveals that he discovered HOLY, which is a powder-based energy drink with zero sugar, natural flavors, and micro-encapsulated caffeine. - 00:21–00:23 He adds that the caffeine dissolves slowly in the blood before saying 'But here comes the sick part'. - 00:23–00:28 He shares that one large container of HOLY has 50 servings and costs 40 euros. - 00:28–00:31 He emphasizes that one serving of HOLY now costs him only 80 cents. - 00:31–00:35 The content creator compares the price of HOLY to the 2 euros that supermarket energy drinks cost. - 00:35–00:40 The man shares that Holy tastes great and saves him money. - 00:40–00:42 The content creator suggests purchasing the starter set. - 00:42–00:47 The man advertises a discount code that he has. - 00:47–00:53 The discount code is then displayed.

# Ad summary This ad features a man reviewing the HOLY energy drink mix. He explains that he saw the product on Twitch and with other influencers, and then found it at his local supermarket. He bought a single packet to try, and was impressed by the taste and the fact that it has zero sugar, no taurine, and no artificial flavors. He then ordered the starter set online, which includes seven flavors and a shaker. He also mentions that you can save 5€ with the code HOLY. # Brand positioning HOLY is presented as a modern, health-conscious energy drink alternative. The brand emphasizes zero sugar, no taurine, and no artificial flavors, positioning itself as a guilt-free option. The brand uses bright, playful packaging and a casual tone, suggesting a fun and approachable lifestyle. HOLY aims to occupy the space of a better-for-you energy drink that doesn't compromise on taste or effectiveness. # Product HOLY is an energy drink mix that comes in individual packets. The product is designed to be mixed with water in a shaker. It is marketed as a healthier alternative to traditional energy drinks, with zero sugar, no taurine, and no artificial flavors. The ad highlights the variety of flavors available, particularly through the starter set, which includes seven different options. The product is for people who want an energy boost without the unhealthy ingredients found in other energy drinks. The ad addresses the purchase barrier of skepticism by showing the reviewer's initial low expectations, which were then exceeded. # Visual style The ad has a casual, UGC-style aesthetic. The editing includes quick cuts and jump cuts, giving it a fast-paced feel. The production quality is a hybrid of UGC and polished commercial, with natural lighting and simple backgrounds. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Worauf wartest du also noch?! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the man stating that he has seen HOLY on Twitch and with other influencers. - 00:03–00:05 00:03–00:05 The man explains that he found HOLY at his local supermarket. - 00:05–00:08 00:05–00:08 He says that he bought a single packet to try and mixed it at home. - 00:08–00:11 00:08–00:11 The man states that he didn't expect much for the price, but was pleasantly surprised by the taste. - 00:11–00:15 00:11–00:15 He highlights the product's key features: zero sugar, no taurine, and no artificial flavors. - 00:15–00:19 00:15–00:19 The man explains that he ordered the starter set online. - 00:19–00:21 00:19–00:21 He mentions that the starter set includes seven flavors to test. - 00:21–00:24 00:21–00:24 The man highlights that the starter set makes 7 liters of drink and includes a shaker. - 00:24–00:27 00:24–00:27 He mentions that you can save 5€ with the code HOLY. - 00:27–00:28 00:27–00:28 The man ends the ad by asking what the viewer is waiting for.

# Ad summary This ad for Holy Matcha features various matcha products and is promoting 5€ off with a special code. # Brand positioning Holy is presented as a modern, health-conscious beverage brand, focusing on providing innovative matcha products for the contemporary consumer. The brand emphasizes convenience and customization, offering matcha in powdered form to be easily integrated into daily routines. The brand clearly values an active lifestyle, and positions itself as forward-thinking in the beverage market, meeting the needs of customers seeking convenient yet health-oriented options. # Product The ad features Holy Matcha, a powdered matcha product designed to be a convenient and customizable beverage option. It comes in a tin with a black lid, and a green and white striped design. The brand's mascot, a white bird, is featured on the tin and the lid. Also featured is a shaker for easy mixing with a pink top and white base, the brand's mascot is also on the shaker. A packet of matcha and a scoop are shown, as well as a wooden stirring stick. # Visual style The ad features a clean, product-focused shot with a bright, solid-color background. The production quality appears to be studio-shot, with good lighting and sharp focus on the products. The visual motifs include a flatlay arrangement and bold, sans-serif typography. The image treatment seems minimal, aiming for a natural representation of the product colors and textures. The ad employs a platform-native style that is both scannable and attention-grabbing. # Hooks Headline: GESCHÜTTELT, NICHT GERÜHRT! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold statement emphasizing the product's preparation method: "GESCHÜTTELT, NICHT GERÜHRT!" (Shaken, not stirred!). This line immediately captures attention and sets the stage for a modern take on beverage consumption. The brand is speaking here, contrasting its product with traditional drink preparation methods. - The narrative progresses with an invitation to experience new Holy Matcha flavors: "Gönn dir die neuen HOLY Matcha-Sorten" (Treat yourself to the new Holy Matcha varieties). The brand is encouraging viewers to explore the range of available options, highlighting the product's versatility and appeal to different tastes. - The storyline concludes with a promotional offer to incentivize purchase: "Spar 5€ mit Code HOLY" (Save 5€ with Code HOLY). This creates a sense of urgency and provides a direct call to action, encouraging immediate engagement with the brand.

# Ad summary This ad promotes Holy's new matcha flavors with a discount code. It features a visually appealing layout with the product packaging, a shaker cup, a scoop of matcha, and a lime half. # Brand positioning Holy is presented as a modern, fun brand that specializes in matcha drinks. The use of bright colors, pixelated text, and a cartoon frog mascot suggests a playful and youthful brand identity. The brand positions itself as offering new matcha options, catering to consumers who are looking for variety and excitement in their beverage choices. The brand defies category norms by incorporating a fun and colorful character/design instead of using standard imagery often found in matcha product ads. # Product The ad promotes Holy Matcha, a matcha beverage mix that comes in different flavors. The product is aimed at those seeking a refreshing and convenient matcha drink. The ad showcases the product in powder form, packaged in a tin container. A shaker cup is also shown, indicating that the powder mixes easily with water or other liquids. The matcha powder is scooped with a plastic spoon, ready to be added into the shaker. The ad highlights the availability of new Holy Matcha flavors and addresses the potential purchase barrier of price by offering a discount code for 5€ off. # Visual style The ad features a bright, playful aesthetic with a flat lay composition on a solid pink background. The use of a cartoon mascot and pixelated text gives it a youthful, modern look. The product is well-lit, with clear shadows that add depth. The overall production quality is high, and the visual elements are designed to be eye-catching and easily scannable. # Hooks Headline: GESCHÜTTELT, NICHT GERÜHRT! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline "GESCHÜTTELT, NICHT GERÜHRT!" grabbing the viewer's attention with a playful inversion of the famous James Bond quote. The brand is using this catchy phrase to establish that their matcha products are designed to be shaken, not stirred, emphasizing convenience and ease of preparation. This is from the brand's POV. - The ad continues by inviting viewers to "Gönn dir die neuen HOLY Matcha-Sorten," encouraging them to treat themselves to the new Holy Matcha flavors. The brand is directly addressing the viewer and prompting them to consider the new options. This is from the brand's POV. - The ad displays a discount offer with the text "Spar 5€ mit Code HOLY," presenting a clear incentive for purchase. This is from the brand's POV.

# Ad summary This ad promotes HOLY Iced Tea Matcha x Lime. The ad uses a 'play on words' headline to get attention. # Brand positioning HOLY is presented as a modern and playful brand targeting a young demographic. The brand aligns with a lifestyle that values fun and trendy products. The brand pushes against category norms by using a unique character on the product packaging. The brand's positioning is emotional, focusing on creating a sense of fun and enjoyment. # Product HOLY Iced Tea Matcha x Lime is a beverage product presented in a black tin can. The can features a playful cartoon character, adding to the brand's fun and youthful image. The can has a lime-green label that reads 'LIME x MA' along the side. The overall presentation aims to make the product appealing and trendy for its target audience. The ad does not explicitly address any purchase barriers but focuses on the product's unique branding and flavor combination to entice viewers. # Visual style The ad has a playful and vibrant visual style. It features bright colors and a cartoon character to appeal to a younger audience. The image treatment includes a clean and polished finish, making it suitable for social media platforms. The typography is bold and eye-catching. The style contrasts with typical beverage ads, aiming to disrupt the feed and grab attention. # Hooks Headline: I LIKE YOU VERY MATCHA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a pun headline 'I LIKE YOU VERY MATCHA,' intended to catch the viewer's attention with a fun and playful wordplay. This is told from the brand's perspective to immediately engage the audience. - The product, HOLY Iced Tea Matcha x Lime, is then introduced with the line 'Gönn dir HOLY Iced Tea Matcha x Lime,' positioning the drink as a treat or indulgence. This is told from the brand's perspective and reinforces the product's name and flavor combination. - The ad concludes with an offer of 'Spar 5¢ mit Code HOLY,' incentivizing viewers to make a purchase by offering a discount code. This is told from the brand's perspective, providing a direct call to action.

# Ad summary This ad from Holy Energy promotes a contest where customers can win a trip to Japan by purchasing the limited edition Matcha flavor. The ad uses bright colors and playful graphics to appeal to a young, adventurous audience. # Brand positioning Holy Energy is presented as a fun and adventurous brand that offers a healthier alternative to traditional energy drinks. The brand uses bright colors and playful graphics to appeal to a young, active audience. It's positioned as a modern and innovative company that embraces collaboration, as highlighted by the Holy x Matcha partnership, while the Japan trip giveaway ties into a sense of wanderlust and exploration, suggesting the brand appeals to those who seek exciting experiences. # Product The advertised product is a Matcha flavored energy drink mix from Holy Energy, presented in powder form inside a cylindrical tub. This product is a collaboration, as indicated by the "HOLY x Matcha" text. The product is aimed at individuals seeking a healthy energy boost and offers a chance to win a trip to Japan with every purchase, creating an element of excitement and exclusivity. The drink mix can be combined with a shaker, as seen in the image, to create a beverage. # Visual style The ad features a vibrant and playful visual style with a flat lay product shot set against a bright green background. The cartoon-style character graphics and pixelated font contribute to a fun, youthful aesthetic. The image is well-lit, highly polished, and studio-shot, but the use of bold colors and graphics gives it a modern and approachable feel that is likely designed to stand out in a social media feed. # Hooks Headline: REISE MIT HOLY NACH JAPAN! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement of an opportunity to win a trip to Japan with Holy, which immediately grabs the viewer's attention with the prospect of adventure. This is from the brand's perspective to generate excitement and curiosity around the campaign. - Next, the ad encourages the viewer to treat themselves to the Holy x Matcha collaboration for a chance to win a trip to Japan, positioning the product as a gateway to this experience. The brand is inviting the consumer to enjoy the product while also entering the contest, linking purchase with potential reward. - The ad concludes by highlighting the end date of the offer, creating a sense of urgency. From the brand's perspective, this encourages immediate action and drives sales before the opportunity expires.

# Ad summary This ad promotes HOLY Matcha. The ad showcases the Lime x Mint x Matcha flavor. # Brand positioning HOLY is positioned as a brand that offers new matcha flavors. The brand emphasizes taste, quality, and innovation. The brand pushes against typical norms in the matcha category by offering unconventional flavors like Lime x Mint. # Product The featured product is the Lime x Mint x Matcha flavor of HOLY's matcha product line. It is shown in powder form inside a green rectangular box, with a checkerboard pattern. It is also mixed in a shaker. It aims to provide a refreshing twist on traditional matcha. The product is clearly for matcha drinkers who are looking for a new flavor and experience. # Visual style The ad has a bright and playful style with a split-screen design. The use of contrasting colors and cartoon graphics gives the ad a modern and eye-catching look. The product is displayed with a lime and mint leaf to suggest that it is a refreshing beverage. # Hooks Headline: GESCHÜTTELT, NICHT GERÜHRT! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a playful slogan: "GESCHÜTTELT, NICHT GERÜHRT!", which translates to "Shaken, not stirred!" to capture attention. The brand is framing itself with humor. - The brand presents a call to action, "Gönn dir die neuen HOLY Matcha-Sorten," which translates to "Treat yourself to the new HOLY Matcha varieties," suggesting the viewer to explore HOLY's matcha options. The brand wants to make the new flavors appealing and tempt the viewer to try them. - The brand showcases a hand holding the Lime x Mint x Matcha box, alongside a shaker filled with the product mixed. This gives the product a real world feel. - The ad also features a special promotion, "Spar 5€ mit Code HOLY", which translates to "Save 5€ with Code HOLY", offering a discount to encourage viewers to make a purchase. The brand wants to close the deal.

# Ad summary This ad promotes Holy's new matcha flavors by showcasing various product containers with playful branding and a special discount offer. The ad uses bright colors and a pixelated typeface to capture attention and create a sense of fun. # Brand positioning HOLY is presented as a fun, youthful, and innovative brand in the beverage market, specifically targeting consumers interested in matcha drinks. The brand uses playful character designs and a retro pixelated font on its products to create a fun and energetic vibe. HOLY's approach seems to push against the more traditional, serious norms often associated with health or energy drinks, aiming for an image that is both appealing and approachable for a younger demographic. # Product The advertised product is a variety of matcha flavored beverages from HOLY. Each matcha flavor comes in a uniquely designed container with distinct character art and bright colors. The containers appear to be cylindrical metal tins, while the drink itself is a pale yellow color when prepared, as shown in the clear plastic cup. The ad highlights that HOLY offers new matcha-sorten (new matcha varieties), encouraging customers to try them. The presentation suggests that the product is easy to prepare by showing matcha powder being poured into a cup, making it an accessible and convenient option. The ad also reduces purchase barriers by offering a 5€ discount with a special code. # Visual style The ad has a playful and vibrant visual style, characterized by bright colors, pixelated text, and cartoon-like character designs. The production quality is highly polished with studio-shot lighting and carefully arranged product placement. The pixelated font gives a retro, arcade-game aesthetic, and the bold use of color enhances the ad's scannability and stop power in feed. # Hooks Headline: AUF DIESEN MATCHA KÖNNEN SICH ALLE EINIGEN! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a pixelated text overlay stating "AUF DIESEN MATCHA KÖNNEN SICH ALLE EINIGEN!" (Everyone can agree on this matcha!), immediately suggesting that this product has widespread appeal. This is from the brand's perspective, intended to grab the viewer's attention and position the matcha as universally liked. - The brand invites viewers to "Probier unsere neuen Matcha-Sorten" (Try our new matcha varieties), expanding on the initial statement by explicitly advertising the availability of new flavors. - The ad shows the various flavors and packaging, emphasizing the visual appeal of the product, and it visually demonstrates the product being prepared, as matcha powder is being poured into a clear cup. The brand is showcasing the range of options and the ease of use, which reinforces the invitation to try the product. - A red pixelated badge on the left side shows a discount "Spar 5€ mit Code HOLY" (Save 5€ with code HOLY), which is intended to provide an incentive to purchase the product.

# Ad summary This ad promotes HOLY energy drinks in Matcha flavor. The image shows a stack of HOLY powder containers and a prepared Matcha drink with an offer for 5€ off using the code HOLY. # Brand positioning HOLY positions itself as a modern, playful energy drink brand that offers a healthier alternative to traditional energy drinks. The brand uses youthful and cartoonish visuals, suggesting a fun, approachable, and slightly unconventional identity. HOLY products seem to cater to a younger demographic, possibly those who are health-conscious but still want the energy boost of a traditional drink, presenting itself as a guilt-free option that doesn't take itself too seriously. # Product The ad promotes HOLY Matcha energy drink powder. The product is packaged in colorful containers featuring cartoonish character art. The Matcha drink is shown prepared in a transparent plastic cup, displaying a light yellow-green liquid. The drink aims to provide a boost of energy with a healthier composition. The ad addresses the purchase barrier by offering a discount, thus making the product more accessible and tempting for potential buyers. # Visual style The ad has a playful and vibrant aesthetic with a mix of product focus and lifestyle elements. The production quality is high, with studio-shot product placement. The background alternates between light and dark green, providing contrast and visual separation. Typography is integrated with pixelated fonts. The image has a balance between a clean product shot and a youth-focused visual style. # Hooks Headline: ENDLICH AUF 'NEN GRÜNEN ZWEIG KOMMEN? # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question in pixelated, video game-style font: “ENDLICH AUF ‘NEN GRÜNEN ZWEIG KOMMEN?” This message intends to grab the viewer's attention with a playful, retro-gaming vibe and question, prompting them to consider whether they want to be successful, as communicated by the Brand. - The Brand builds on this with the phrase “Gönn dir HOLY x Matcha!” This line is designed to invite the viewer to treat themselves to a HOLY energy drink, specifically the Matcha flavor. It serves to introduce the product and position it as a reward or indulgence. - A visual of HOLY Matcha energy drink containers and a prepared drink is displayed, showing the product and its presentation. The ingredients like kiwi, lime, and strawberry reinforce a connection with natural ingredients. This visual is presented from the Brand's perspective to showcase the product and visually reinforce its key attributes. - The ad concludes with an offer: “Spar 5€ mit Code HOLY” displayed on a pink badge. This line intends to incentivize the viewer to purchase by offering a discount and providing a code, aiming to prompt an immediate purchase decision. It’s presented by the Brand as a final nudge to encourage conversion.

# Ad summary This image ad promotes HOLY Milkshake Matcha Latte, a new product by HOLY, through a presentation of the product, a headline promising an unmatched matcha experience, and a discount offer. # Brand positioning HOLY is presented as a modern, fun brand that offers a novel take on traditional matcha. The brand seems to focus on taste and experience, as the ad emphasizes enjoying matcha in a way that is unprecedented. HOLY likely positions itself as innovative and attuned to contemporary consumer preferences, particularly those seeking exciting twists on classic flavors. # Product The HOLY Milkshake Matcha Latte is a new matcha product. It appears to be a powdered mix, sold in individual packets as well as a larger box, designed for making a milkshake-style matcha latte. The packaging features a cartoon owl with outstretched wings, reinforcing a playful brand image. The product is designed to deliver a unique and enjoyable matcha experience, contrasting with conventional ways of consuming matcha. The product addresses the purchase barrier by offering a discount on the HOLY Milkshake Matcha Latte with a code. # Visual style The ad features a bright, product-focused style. The visual motifs include clean product presentation, a strong color contrast, and playful cartoon-style branding. The image treatment is polished with some depth of field blurring. This creates a modern, attention-grabbing ad suitable for in-feed placements. # Hooks Headline: GÖNN DIR MATCHA WIE NIE ZUVOR! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a pixelated headline claiming that you will enjoy matcha in a way 'never before' (GÖNN DIR MATCHA WIE NIE ZUVOR!), creating an intriguing hook for matcha enthusiasts. This statement is from the brand and aims to capture attention by suggesting a novel experience with a familiar flavor. - Next, the brand introduces their newest HOLY Milkshake Matcha Latte, clarifying what new experience they were referencing. This expands on the initial hook by specifying the product being advertised. - Finally, the brand incentivizes the viewer to purchase by offering a discount with code, encouraging immediate action. This drives conversion through a limited-time savings opportunity.

# Ad summary The image ad is for Holy brand matcha drinks, specifically targeting those who don't usually like matcha. It showcases four different flavors and highlights a discount with a code. # Brand positioning Holy is presented as a brand that offers a variety of matcha flavors, even appealing to those who typically dislike matcha. The brand embraces a playful and slightly irreverent tone with cartoon-like character illustrations on its product packaging. The brand aims to modernize and broaden the appeal of matcha, moving away from traditional associations with tea ceremonies and health foods. By offering new flavors, Holy is targeting a wider consumer base who may have been hesitant to try traditional matcha before. The brand positioning leans towards emotional and functional benefits with unique flavors that make people feel good, suggesting a fun and accessible approach to enjoying a healthy beverage. # Product The product being advertised is a range of new matcha flavors from Holy. Each flavor comes in a cylindrical metal can with a unique cartoon animal character design on the label, giving each flavor a distinct visual identity. Flavors shown include a ninja turtle character, a blueberry character, an owl, and a horse. The ad highlights that these new matcha flavors are so good, they can even convert matcha haters. Holy is promoting itself with these flavors that differentiate its products from others on the market. The advertised matcha drinks are portrayed as a way to enjoy matcha, even if one typically dislikes the flavor, removing the barrier that matcha is an acquired taste. # Visual style The ad uses a bold and playful visual style with bright, contrasting colors (pink and green) and cartoonish illustrations on the product packaging. The production quality appears to be clean with studio-style lighting and even shadows beneath the product cans. The typography is large, bold, and pixelated, contributing to a retro, almost arcade-like aesthetic. The overall style is designed to be eye-catching and attention-grabbing, contrasting with more conventional and elegant branding often associated with matcha products. The visual style feels platform-native and is likely designed for in-feed placement, as the high contrast and bold text increase scannability. # Hooks Headline: SOGAR WAS FÜR MATCHA-HATER! # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins with a bold declaration that these matcha flavors are so good, they can even convert matcha haters. This is from the brand's perspective and aims to grab the viewer's attention with a surprising claim that challenges preconceived notions about matcha. - Next, the ad invites viewers to try Holy's new matcha flavors. The brand aims to encourage the audience to explore the new offerings and experience the taste for themselves. - Finally, the image highlights an offer of 5¢ off with the code HOLY. This is the brand's way of incentivizing immediate purchase by providing a discount and making the product more attractive.

# Ad summary This image ad showcases the HOLY Matcha Latte product. It highlights the good taste and conscience behind the product, with the tagline "Taste with a clear conscience". An offer of "Save 5€ with Code HOLY" is promoted using a red tag. # Brand positioning HOLY is presented as a brand that prioritizes taste and ethical considerations. The positioning of the brand focuses on providing products that not only taste good but also align with the values of consumers who are conscious about their choices. It is implied the brand stands for enjoyable indulgence combined with a sense of responsibility. It's a functional brand positioning. # Product The advertised product is HOLY Matcha Latte, presented in a metal tin and a shaker cup. The tin contains matcha powder, ready to be mixed into a beverage. A white scoop sits in the tin to indicate easy portioning. The shaker cup appears to be a custom-branded container with a pink lid and a graphic of the brand's owl mascot. The product aims to provide a convenient and tasty way to enjoy a matcha latte. The ad also includes the text: "Gönn dir HOLY Milkshake, Matcha Latte." # Visual style The ad utilizes a clean and playful aesthetic. The production quality appears to be studio-shot. The visual motif features a flatlay composition on a bright green background. The image employs vibrant colors, particularly green and red, that are visually striking. The typography integration is bold and legible. The overall style contrasts with the typical highly polished look often seen in ads, opting for a more approachable feel. # Hooks Headline: GEILER MATCHA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a product shot and tagline that aims to immediately establish the brand's positioning around taste and conscience. This informs the viewer what the product is and how the brand differentiates itself from competitors. It is being told from the brand's perspective. - The image focuses on the individual products and how they can be combined, with the Matcha Latte and shaker. The aim is to make the consumer crave the beverage and show how easy it is to make. This is from the brand's perspective. - The discount code is intended to prompt immediate action and close the sale. This is shown from the brand perspective, looking to increase sales by offering a promotion.