How Hawke Media Advertises on Meta

# Ad summary The ad is an image promoting an event called Hawkefest at the Santa Monica Pier. # Brand positioning The ad promotes Hawkefest, positioning it as a recurring event that occurs at the Santa Monica Pier. The image shows a lively festival atmosphere, implying a fun and engaging experience. The brand seems to align with the values of community, tradition, and celebration. # Product The ad promotes Hawkefest, an event taking place at the Santa Monica Pier. The event appears to be a festival with people in costumes, food stalls, and activities, creating a lively and engaging atmosphere. The presence of an artist painting on the pier suggests an element of creativity and artistic expression. The event seems to be for people of all ages looking for a fun and unique experience. # Visual style The overall visual style is vibrant and lively, capturing the festive atmosphere of the event. The image features a blend of realistic and artistic elements, with the painter and the painting adding an artistic touch. The use of bright colors and detailed imagery creates an engaging and immersive experience for the viewer. # Hooks Headline: HAWKEFEST IS BACK! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the announcement that Hawkefest is back at the Santa Monica Pier. The brand is conveying that the event is returning, suggesting continuity and tradition. - The image shows a wide view of the pier filled with people dressed in various costumes and activities. The brand aims to convey the event's lively and engaging atmosphere. - An artist is shown painting on the pier, highlighting the creative and artistic aspects of the event. The brand uses the image to add an artistic and sophisticated dimension to the event. - The ad concludes with a call to action to apply to attend. The brand prompts the audience to take action and participate in the event.

# Ad summary The ad introduces a marketing team that claims to have successfully scaled Funko and Crocs. It shows the team at an outdoor gathering, and asks the question of why some brands scale while others don't. # Brand positioning The ad presents a marketing company, showcasing its expertise in scaling well-known brands like Funko and Crocs. The company positions itself as a partner that can help other businesses achieve similar growth. The brand's approach is functional, focusing on proven strategies and experience in scaling brands, which implies they aim to occupy a space in the consumer's mind as a reliable and effective marketing partner. By highlighting their past successes with Funko and Crocs, the company aligns with a results-driven tone, suggesting they push against norms of unproven or inexperienced marketing services. # Product The product advertised is the marketing services provided by a company that has experience scaling brands like Funko and Crocs. The ad targets brands that are looking to scale and grow their businesses, suggesting that the services are for those who want to understand why some brands scale and others don't. The ad implies that the company has a proven track record and expertise in marketing strategies that lead to significant growth. The ad addresses the purchase barrier of uncertainty in marketing investments by showcasing their past successes, assuring potential clients of their ability to deliver results. The company aims to help brands understand the reasons behind successful scaling, implying a strategic and knowledgeable approach to marketing. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth camera movements. The editing style is simple, with static shots and a slow pan, creating a professional tone. The pacing is consistent, with a focus on clear visuals and text overlays. The audio-visual sync is smooth, with the voiceover aligning with the visual content. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Work with us # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad starts with a wide shot of a gathering of people, with text overlay introducing the team behind scaling Funko and Crocs. This is intended to immediately establish credibility and draw the viewer in with the promise of proven expertise. The perspective is from an external observer, setting the stage for a professional introduction. The tone is confident and inviting, suggesting a successful and approachable team. - 00:07–00:13 00:07–00:13 The camera pans across the group. The voiceover asks why some brands scale and others don't, pivoting to a question that prompts the viewer to consider their own marketing challenges. The question is delivered by an external narrator, creating a broader market perspective, with an inquisitive tone. - 00:13–00:16 00:13–00:16 The ad concludes with a text overlay prompting viewers to 'work with us' and visit their website, directly addressing the audience and offering a clear call to action. The perspective shifts to the brand, concluding the advertisement with a direct offer of collaboration. The tone is direct and actionable, encouraging immediate engagement.

# Ad summary A woman interviews employees at an office and asks them who the first person is they would like to say hello to. She then approaches each employee one by one. # Brand positioning The brand is presented as a fun and engaging place to work. It promotes an inclusive environment and highlights the importance of making connections with the team members. It breaks from the norm of stuffy or corporate workplaces. # Product There is no product that is being advertised in the video. The point of the video is to engage the audience. # Visual style The aesthetic is clean and modern, with a focus on natural lighting. The office setting is well-lit and the editing is basic. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman walks up to a man and asks him who he would like to say hello to first. - 00:02–00:03 The man is confused. - 00:03–00:06 The woman approaches another man who is confused about who the first person is. - 00:06–00:10 The woman says "Me". A blonde woman asks what the interviewer means. - 00:10–00:14 The woman asks again and the man responds with a "Yes". - 00:14–00:23 The woman approaches a man, he smiles and says yes. She then approaches a man who says hi. - 00:23–00:30 The woman says hi hi and a man responds with hi hi. He is confused. - 00:30–00:37 The woman asks, what am I supposed to say to you? A man says what's up.

# Ad summary This image ad promotes the HawkeFest event at the Santa Monica Pier. The ad features an artist painting a picture of the pier, with the event details overlaid. # Brand positioning The brand being promoted is the HawkeFest event. The image and text convey a sense of tradition and artistic celebration, suggesting that the event is a recurring occasion that people look forward to. By highlighting the Santa Monica Pier as the location, the brand aligns itself with a sense of local community and classic California culture. The focus on an artist capturing the scene positions HawkeFest as an event that appreciates and showcases the arts. # Product The product being promoted is the HawkeFest event held at the Santa Monica Pier. The event is implied to be an art festival or similar gathering, as evidenced by the image of an artist painting a scene of the pier. The ad encourages viewers to "APPLY NOW TO ATTEND", suggesting that attendance may be selective or require registration. The presence of a vintage-style print of the Santa Monica Pier implies a historical or nostalgic element to the event, potentially incorporating period themes or activities. By associating with a recognizable landmark like the Santa Monica Pier, the event promises a unique and engaging experience. # Visual style The ad has a slightly desaturated color palette, lending it a vintage or nostalgic feel. The focus is on natural lighting, with the scene appearing to be shot outdoors on a sunny day. The inclusion of an artist and a vintage print suggests a theme centered around tradition and historical appreciation. The overall production quality is moderately high, with clear details and a well-composed scene. # Hooks Headline: IS BACK! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] # Storyline - The ad opens with a view of the Santa Monica Pier, bustling with people and activity. This establishes the setting and suggests a lively, engaging event. The brand tells this part of the story. - The scene shifts to an artist in the foreground, who is painting a picture of the pier on a canvas. This highlights the artistic nature of the event, suggesting it celebrates creativity and craftsmanship. This part of the story is told from the brand's perspective. - A vintage-style print of the Santa Monica Pier is presented next to the artist, conveying a sense of history and nostalgia. This implies that the event has a connection to the past or celebrates the pier's heritage. The brand tells this part of the story. - The ad concludes with a call to action, urging viewers to "APPLY NOW TO ATTEND". This prompts immediate engagement and implies that attendance may be limited or require registration. This section is shared by the brand.

# Ad summary This ad shows a person holding the camera and recording other people in an office. Each person in the video is handed a small piece of paper. Then, the narrator tells each person who they have to shake hands with. At the end, the ad shows the product and encourages the viewer to buy their own. # Brand positioning The brand 'hawkemedia' is a company that operates in the office space. In this ad, the brand is presented through a series of filmed interactions in an office and promotes a playful, social atmosphere. The brand positions itself to align with the fun and friendly aspects of office culture. Rather than pushing against the norms of office etiquette, the brand embraces them in a lighthearted manner. # Product This ad features a small, white notepad and pen from the brand 'hawkemedia.' The notepad is portrayed as a tool for initiating fun, interpersonal interactions within an office setting. The notepad has the brand's logo on it, which emphasizes its connection to team-building and social engagement. The product is shown in use, where people use it to participate in a team activity, suggesting that it's easy to use and encourages active office environments. There are no purchase barriers addressed directly in this ad, but the notepad serves as a prompt for people to get involved and build camaraderie. # Visual style The ad has a basic aesthetic. The video has static shots and quick cuts. The video has a UGC feel to it, to help support the tone. The video has a consistent pace. The cuts sync with the music beats in the video. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a person sitting in an office setting recording a video. This sets the tone for the ad, indicating a casual setting and user-generated style. - 00:05–00:09 The person states he knows exactly who fits the description. This builds anticipation and engages the viewer to find out who is mentioned. - 00:09–00:11 The person recording is seen shaking hands with another person to show a funny example of an office encounter. This is a direct response to the previous statement and adds humor. - 00:11–00:17 The ad transitions to other office employees being given a task on the notepad. This adds variety and shows that it can be used on multiple people. - 00:17–00:34 The people in the office begin shaking hands with each other. This shows how the notepad can be used to build relationships in the workplace.

# Ad summary In an office setting, an interviewer asks different employees what their most hated emoji is at work. # Brand positioning The ad does not explicitly describe the brand. However, the brand can be implied to be an approachable and fun company that encourages their employees to express their creativity and share their honest opinions. The brand is presented as modern and attuned to internet culture, demonstrated through its discussion of emojis. The brand positions itself as a relatable and engaging company with a friendly and inclusive environment, as demonstrated by the diverse group of employees who are willing to share their opinions on camera. # Product This ad does not explicitly feature a product, but rather focuses on gathering employee opinions and discussing emojis. The concept revolves around social media usage and digital communications within the workplace. The discussion serves as a commentary on office culture, which positions the brand as self-aware and relatable. This ad is designed to be engaging and shareable, aiming to spark conversation among its target audience and increase brand awareness. # Visual style The overall aesthetic of the ad is casual and unpolished, giving it a UGC feel. The production quality suggests a spontaneous or behind-the-scenes approach, which helps to support the tone and engage the audience. The editing style primarily uses quick cuts to transition between different interviews, maintaining a consistent pace throughout the ad. The audio-visual sync is well-coordinated, ensuring that the cuts align with the rhythm of the spoken content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The interviewer asks the first employee, "What's an emoji you secretly hate getting at work?" - 00:02–00:04 00:02–00:04 The employee responds by saying she hates getting the passive-aggressive smile emoji. - 00:04–00:09 00:04–00:09 The interviewer asks the next employee, "What's an emoji you secretly hate getting at work?" - 00:09–00:11 00:09–00:11 The employee responds by saying he hates getting the thumbs-up emoji and that he would prefer something unique that shows the sender's personality. - 00:11–00:12 00:11–00:12 The interviewer asks the next employee, "What's an emoji you secretly hate getting at work?" - 00:12–00:13 00:12–00:13 The employee responds by saying that the clapping emoji bothers her. - 00:13–00:14 00:13–00:14 The interviewer asks the next employee, "What's an emoji you secretly hate getting at work?" - 00:14–00:16 00:14–00:16 The employee responds by saying that the laughing-crying emoji looks like a distressed emoji. - 00:16–00:17 00:16–00:17 The interviewer asks the next employee, "What's an emoji you secretly hate getting at work?" - 00:17–00:18 00:17–00:18 The employee responds by saying he hates the two hands up emoji.

# Ad summary This ad features a social experiment where employees shake hands with the person that matches the prompt on the paper. The ad promotes teamwork and collaboration within the company. # Brand positioning The brand is presented as fostering a fun and engaging work environment where employees participate in social experiments to boost morale and camaraderie. The brand values teamwork and collaboration. # Product The product is the brand itself, which is implicitly promoted as a desirable place to work. The ad highlights employee engagement and positive work culture, suggesting that working for this brand offers more than just a job, but an enjoyable and collaborative community. # Visual style The ad has a casual, UGC-style aesthetic with simple editing. The production quality is basic, focusing on clear visuals and audio rather than elaborate effects. The pacing is moderate, with cuts occurring between different scenes to show various employees participating in the experiment. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a man in an office sitting in his chair. - 00:02–00:03 He reads the prompt, 'Shake hands with the person who always has snacks,' and confidently heads toward another room. - 00:03–00:04 He finds a man holding a laptop and shakes his hand, signaling that he is the snack provider. - 00:05–00:06 The scene shifts to a different man receiving the prompt, 'Shake hands with the person you think is the best cook'. - 00:08–00:08 He shakes hands with another coworker. - 00:09–00:16 The scene changes again, and a man receives the prompt, 'Shake hands with the person you think can become famous,' which he finds challenging. - 00:17–00:26 He shakes hands with a woman at her desk, congratulating her on her win, and she asks what they are doing.

# Ad summary This ad promotes HawkeFest, an event held at the Santa Monica Pier, featuring a medieval theme. # Brand positioning This ad for HawkeFest positions the event as a unique and immersive experience that transports attendees to a medieval era. It appeals to those seeking an escape from the ordinary, offering a blend of historical reenactment and modern entertainment. The event seems to promote a sense of adventure and community, inviting participants to partake in a themed festival that is both engaging and memorable. # Product HawkeFest is an immersive event held at the Santa Monica Pier. The event aims to transport attendees back to a medieval setting, complete with costumes, activities, and a unique atmosphere. The event promises an opportunity to step outside of everyday life and experience a different era, offering a blend of entertainment and historical reenactment, appealing to those looking for adventure and community. # Visual style The visual style is high-production quality, with a digital art style creating an immersive and fantastical atmosphere. The image has been treated with dark and warm color grading, which enhances the medieval theme. The typography is large and bold, ensuring readability. The overall aesthetic mimics a movie poster or theatrical advertisement. # Hooks Headline: HAWKEFEST IS BACK! # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an establishing shot of the Santa Monica Pier transformed into a medieval festival ground. This sets the scene and introduces the viewer to the event's theme and scale from the perspective of someone standing outside the gate. - The ad then focuses on a knight standing at the entrance, inviting viewers to imagine themselves entering the medieval world. This shift of perspective aims to create a sense of anticipation and excitement for those considering attending the event. - The ad concludes with a call to action, encouraging viewers to apply to attend the festival, which reinforces the sense of exclusivity.

# Ad summary An ad promoting the return of HawkeFest at the Santa Monica Pier. It shows a large renaissance-style feast with a man in a jester costume standing with open arms. # Brand positioning This ad promotes HawkeFest, an event promising a unique and immersive renaissance-style dining experience. The brand positions itself as a provider of extraordinary and memorable events, designed to transport attendees to another time and place. The ad suggests exclusivity and a high-end atmosphere, aligning with consumers who seek novel and luxurious social experiences. By hosting the event at the iconic Santa Monica Pier, the brand further emphasizes its commitment to combining historical themes with modern, well-known locations. # Product The product is an exclusive event called HawkeFest, a renaissance-themed feast held at the Santa Monica Pier. The event promises a dining experience set in a historical context, featuring long banquet tables laden with food, drink, and candlelight. Attendees are implied to dress in period attire and participate in a immersive atmosphere. The setting on the pier adds a unique juxtaposition of historical ambiance with a modern, iconic location. The ad addresses the potential barrier of attendance by including a call to action to 'Apply Now to Attend,' suggesting a selective admission process that enhances the event's exclusivity and appeal. # Visual style The ad features a highly polished, studio-shot visual style with a cinematic quality. The lighting is warm and dramatic, enhancing the richness of the renaissance-themed feast. The image treatment includes color grading that gives the scene a slightly muted, historical feel. The typography is large and bold, ensuring the headline is easily scannable. The overall style combines high-design with a touch of historical authenticity, making it attention-grabbing and intriguing in a social media feed. # Hooks Headline: IS BACK! # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] # Storyline - The ad opens with the announcement that 'HAWKEFEST IS BACK!' This statement aims to immediately capture attention and generate excitement among those familiar with the event, creating anticipation for its return. This part of the story is from the brand's perspective. - The image then depicts a lavish, renaissance-style feast on the Santa Monica Pier, complete with people in period attire, long tables, candles, and abundant food. This visual element conveys the immersive and unique nature of the event, promising a memorable and transportive experience. This part of the story is from the brand's perspective, showcasing the event's atmosphere. - The ad concludes with a call to action, 'APPLY NOW TO ATTEND,' urging viewers to take immediate action and participate in the event. This final beat emphasizes the exclusivity of HawkeFest and encourages viewers to secure their spot, adding a sense of urgency. This part of the story is from the brand's perspective, seeking to convert viewers into attendees.

# Ad summary This image ad promotes Hawkefest, an event held at the Santa Monica Pier, featuring a grand banquet with attendees in Renaissance-era attire. # Brand positioning This ad strongly suggests that Hawkefest is an exclusive and unique event that is back in 2024. It distinguishes itself by creating a fantastical and immersive experience through a Renaissance-themed banquet at the Santa Monica Pier. The event aims to offer attendees a blend of historical reenactment and festive celebration, appealing to those seeking novel and high-class entertainment. The brand positioning is emotional, emphasizing exclusivity and experience, differentiating itself from typical event offerings by providing an immersive and visually stunning atmosphere. # Product This ad promotes Hawkefest, a Renaissance-themed banquet held at the Santa Monica Pier. The event features a long table laden with food and drink, adorned with flowers and candles, and attended by people dressed in period costumes. The Santa Monica Pier serves as a backdrop, suggesting a blend of historical reenactment and seaside festivity. The ad emphasizes the event's return, indicating it is an established and anticipated occasion. It addresses a potential purchase barrier by prompting viewers to apply to attend, positioning the event as exclusive and selective, adding to its allure and desirability. # Visual style The ad has a high-quality, staged aesthetic, resembling a promotional still from a theatrical event. It uses a blend of historical reenactment visuals with modern photography techniques. The image is brightly lit and features a realistic color palette. The typography is bold and clear, ensuring readability. The overall style is designed to capture attention and convey a sense of grandiosity, exclusivity, and immersive experience. # Hooks Headline: IS BACK! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing "HAWKEFEST IS BACK!" at the Santa Monica Pier. This grabs the viewer's attention immediately by declaring the return of a well-known and exciting event. The brand is informing the viewer about its event. - The focal point is a lavishly arranged long table set for a grand banquet. This is meant to immerse the viewer in the event's atmosphere by showcasing the setting. It visually emphasizes the event's theme. The ad aims to demonstrate the unique experience that Hawkefest offers. - Below the table, text prompts viewers to "APPLY NOW TO ATTEND," converting interest into potential action. This is intended to encourage immediate engagement. The event organizer is directing the viewers and pushing them to apply to attend the event.

# Ad summary This image ad is an announcement that Hawkefest is back at the Santa Monica Pier, and prompts viewers to apply to attend. # Brand positioning This ad promotes Hawkefest, an event held at the Santa Monica Pier. The Santa Monica Pier is alluded to be a location known for its yacht harbor, sport fishing, boating, and cafes. The ad positions Hawkefest as an exciting event that attendees may want to consider attending. # Product This ad promotes Hawkefest, an event held at the Santa Monica Pier. The ad includes a call to action to apply to attend. # Visual style The ad has a vibrant and lively visual style. It combines a realistic setting with overlaid text elements to create an engaging announcement. The visual style attempts to capture the excitement of the event, using saturated colors and dramatic framing to draw the viewer in. The blend of modern typography with the scene aims to create a balance between information and visual appeal. # Hooks Headline: HAWKEFEST IS BACK! # Call to action APPLY NOW TO ATTEND # Point of view - [object Object] # Storyline - The ad opens with a shot of the Santa Monica Pier entrance, which is decorated with flags and flowers. This familiar landmark is used to signal the location and provide context for the event. - The main announcement is that "HAWKEFEST IS BACK!" in large, bold text. This declares that the event is returning and creates excitement. - The ad concludes with an invitation to "APPLY NOW TO ATTEND", which tells the viewer exactly how to engage with the announcement and attend the event.

# Ad summary This ad features a man asking what makes a brand stick in today's market. Another man responds by saying that consumers have gotten so smart with the amount of technology. He says that in order to find something that sticks, it's making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or something that's different than the next guy. He says that creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then getting it out to the world, making sure that you're finding your audience where they are. # Brand positioning This ad focuses on the concept of brand building and what makes a brand successful in today's market. The brand aims to occupy the space of being authentic, trustworthy, and providing unique value to consumers. It aligns with values of consistency, trust, and understanding the target audience. The brand pushes against the norm of simply creating another version of something without offering any additional benefits or differentiation. The brand positioning is both functional, emphasizing the importance of providing a reason for the brand's existence, and emotional, highlighting the need for consistency and trust with consumers. # Product This ad does not feature a specific product. Instead, it focuses on the concept of brand building and what makes a brand successful in today's market. The ad emphasizes the importance of providing unique value to consumers, creating a foundation of consistency and trust, and understanding the target audience. It suggests that a successful brand should offer something different than its competitors and provide a clear reason for its existence. The ad addresses the purchase barrier of consumers being overwhelmed with options and seeking brands that offer genuine value and differentiation. # Visual style The ad has a casual and conversational aesthetic, with simple shots of people speaking directly to the camera. The editing style is straightforward, with static shots and smooth transitions. The production quality is decent, with clear audio and visuals. The pacing is consistent, with a moderate tempo. The audio-visual sync is natural, with the visuals matching the spoken content. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man is sitting at a desk in an office setting, looking down at a piece of paper. He looks up and asks, "What makes a brand stick in today's market?" The message conveyed is to introduce the topic of brand building and what makes a brand successful. The perspective is from the man asking the question, setting the stage for an expert to provide insights. The tone is inquisitive and conversational, inviting the audience to consider the question. - 00:02–00:16 00:02–00:16 A man is sitting on a couch in a casual setting. He responds by saying, "Man, I mean consumers have gotten so smart with the amount of technology and in order to find something that sticks, it's again making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or of something that's different than the next guy." The message conveyed is that consumers are more discerning and brands need to offer unique value. The perspective is from the expert providing insights and advice. The tone is informative and authoritative, establishing credibility. - 00:16–00:25 00:16–00:25 The man on the couch continues, "You know, I think creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then, you know, getting it out to the world, making sure that you're finding your audience where they are." The message conveyed is that building a successful brand requires establishing a strong foundation, consistency, trust, and understanding the target audience. The perspective is from the expert providing actionable steps for brand building. The tone is encouraging and motivational, inspiring viewers to take action.

# Ad summary This ad showcases Irvins chips, using the Hawke client wins to increase consumer confidence in the product. # Brand positioning Irvins is presented as a client that has achieved notable success through Hawke's social media services, gaining a significant increase in TikTok shares, followers, and impressions. This association positions Irvins as a brand that values social media presence, is open to working with marketing agencies, and has achieved success, positioning it as a worthy brand. # Product The products featured are Irvins Chili Crisp Potato Chips and Irvins Chili Crisp Salmon Skin. The potato chips are standard ridged potato chips coated in a chili seasoning, packaged in a black and yellow bag with the product name and brand logo prominently displayed. The salmon skin chips appear to be fried salmon skin coated in a chili seasoning, also packaged in a black and yellow bag with similar branding. Fly By Jing chili sauce is also featured as a companion product, although the ad focuses more on Irvins products. # Visual style The ad has a clean, vibrant, and informative visual style. The layout is simple, with bold typography and bright colors that draw attention to key details. The image treatment includes sharp focus on the products and overlaid text with visual cues, creating a balance between professional and approachable. The split background is visually appealing. # Hooks Headline: HAWKE CLIENT WINS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting Hawke client wins, establishing credibility by associating Irvins with a successful marketing outcome. The brand is presenting information that establishes their credibility as a successful marketing agency. - The ad emphasizes significant increases in TikTok shares, followers, and impressions, appealing to the audience by associating Irvins with trending social media content and heightened brand awareness. The brand is presenting statistics of their marketing success to highlight their benefits. - The focus shifts to the Irvins Chili Crisp Potato Chips and Salmon Skin, showcasing the physical product that has benefitted from the marketing campaign. The brand is presenting their physical products and the success that has resulted from working with Hawke.

# Ad summary This ad features two men discussing the difference between AI-generated logos and brand systems created by designers. They emphasize that designers create brand systems aligned with messaging and vision, not just pretty pictures and words. # Brand positioning The brand is presented as a design agency that creates comprehensive brand systems, not just logos. It positions itself against the notion that AI can replace human designers, emphasizing the value of strategic thinking and alignment with messaging and vision. The brand aims to occupy the space of a thoughtful, substantive design partner, rather than a mere provider of aesthetically pleasing visuals. It pushes against the trend of AI-generated logos, promoting the idea that true branding requires a deeper understanding of messaging and vision. # Product The product is a comprehensive brand system that goes beyond just a logo. It includes messaging, vision, and other elements that align to create a cohesive brand identity. The brand system is designed for businesses that want more than just a pretty picture or words, but a brand with substance and a clear message. The ad addresses the concern that designers will be replaced by AI, arguing that AI-generated logos lack the strategic thinking and alignment that human designers provide. # Visual style The ad has a casual, conversational aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but not overly so, giving it a relatable feel. The pacing is consistent, with a moderate number of cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A man asks, "What's a myth about brand strategy that deserves to be broken?" - 00:03–00:11 A man responds by saying that many people don't understand the difference between what an AI agent will spit out and what designers do. - 00:11–00:24 He elaborates that there's a lot of talk about designers being replaced by robots, but what designers create is more than just a logo. - 00:24–00:35 He explains that they create brand systems that align to the messaging and vision, not just pretty pictures and words. - 00:35–00:42 The first man agrees, saying there's substance and relation to the why.

# Ad summary The ad focuses on the branding process that agencies use to help a company figure out it's goals and reach emotional connection with their audience. # Brand positioning The brand is an agency that assists other brands in marketing and generating social content. The brand focuses on extracting an emotional connection from their clients so that their social content resonates with a wider audience. The brand focuses on founders and reasons behind starting brands to figure out the emotional drivers, that they then use to engage with the world around them. # Product The product is an agency that assists other brands with marketing and brand development. The agencies focuses on extracting an emotional connection between a brand and it's audience, so that their social media content resonates with a wider audience. The agency will take time to focus on founders and why they are starting their company. The emotional drivers that are extracted help brands resonate with consumers. # Visual style The ad has a polished look that supports the serious tone and audience. It includes quick cuts and static shots. The production quality feels high-end and commercial. Pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A man stands in front of a wall with photos and maps, discussing the brand's branding process. - 00:05–00:20 He goes on to explain that it takes time to figure out the right emotional connection for a brand and a company's audience.

# Ad summary This ad discusses the importance of emotional connection in a marketing funnel. The speaker explains that while initial sales may indicate success, a lack of repeat visits and social engagement suggests a disconnect between the consumer and the brand. The focus should be on the founder's story and emotional drivers, incorporating them into social content and product generation to foster a stronger connection. # Brand positioning The brand is positioned as one that values deeper connections between consumers and brands. It focuses on identifying and emphasizing the emotional drivers behind a brand's founding to create meaningful relationships with consumers. This approach goes beyond initial sales to foster repeat visits and social engagement. The brand prioritizes understanding the founders' motivations and emotional drivers to ensure that all social content and product generation resonate with the target audience. Rather than focusing on surface-level functionality or features, it emphasizes the emotional core that drives brand loyalty and long-term relationships, aligning with an emotional positioning strategy. # Product This ad promotes a marketing strategy that focuses on building emotional connections between consumers and brands. This strategy emphasizes understanding and highlighting the emotional drivers behind a brand's founding, aiming to foster deeper, more meaningful relationships with consumers. The approach aims to go beyond surface-level functionality or features, emphasizing the emotional core that drives brand loyalty and long-term relationships. This approach is designed to ensure that all social content and product generation resonate with the target audience, leading to increased repeat visits and social engagement. The goal is to create a more profound connection between consumers and brands, which ultimately will increase customer loyalty. # Visual style The ad has a clean and straightforward aesthetic, with a single shot of the speaker against a decorated wall. The lighting is bright and even, providing good visibility. The editing style is static, with no camera movements or transitions, focusing entirely on the speaker's message. The overall production quality is polished, giving it a professional and trustworthy feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker states that sometimes a brand can have initial success and see sales. - 00:04–00:07 As a continuation, the speaker conveys that initial sales indicate that something in the marketing funnel is working. - 00:07–00:16 As a contrast, the speaker states that when looking deeper, a lack of repeat visits and social engagement typically indicates a lack of emotional connection between consumer and brand. - 00:16–00:18 The speaker asserts that it takes time to figure out why emotional connection is lacking. - 00:18–00:23 The speaker states that they like to focus on founders and why they are starting their brands. - 00:23–00:32 As a continuation, the speaker states that they extract the founders' emotional driver, so they can incorporate it into the brand's social content and product generation.

# Ad summary This ad discusses the need to create an emotional connection when starting a new brand. The speaker highlights that with the many retail and online options available to consumers, forming a bond with your customer is a non-negotiable, and that is where this organization helps its brands excel. # Brand positioning The brand positions itself as a consulting company for new brands, helping them create an emotional connection with their customers. They believe that establishing this kind of connection helps brands to be successful and long-lasting. The brand promotes a functional approach by helping brands find a value that is unique to them and that will help them to stand out in the broader market. # Product The ad promotes the consulting services of a brand that helps new companies establish themselves. The company believes it is essential to create an emotional connection with your customers to create a lasting and successful brand. They help their clients identify an emotional touchpoint that makes a brand stand out, even amidst endless options. # Visual style The ad has a simple aesthetic. The production quality has a polished commercial feel with static shots. The pace is consistent throughout the ad, which has a conversational tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker begins by noting that the amount of options consumers have whether it’s in retail or online is endless, introducing the problem that new brands face. - 00:04–00:09 00:04–00:09 The speaker states that creating an emotional connection is a non-negotiable when starting a new brand, introducing the importance of an emotional connection. - 00:09–00:18 00:09–00:18 The speaker shares that his company helps brands find an emotional driver and touchpoint, explaining their product and its positive impact for brands.

# Ad summary This ad features Erik Huberman, the founder of Hawke Media, explaining why he started the company. He states that most marketing agencies are either ineffective or too expensive, so he created Hawke Media to be the best at what they do while remaining flexible and easy to work with. # Brand positioning Hawke Media is presented as a marketing agency that stands out from the competition by being both highly effective and easy to work with. The brand positions itself against the norm of marketing agencies that are either 'full of sh*t' or too expensive with long contracts and high minimums. Hawke Media aims to occupy the space of a reliable, high-quality marketing solution that is also accessible and flexible for its clients. The brand aligns with values of transparency, effectiveness, and customer-centric service, pushing against the industry's tendencies toward overcharging and underdelivering. The brand positioning is both functional (high-quality marketing) and emotional (easy to work with). # Product Hawke Media is a marketing agency that aims to provide high-quality marketing services in an accessible and flexible manner. According to the ad, the agency was created to address the common issues of ineffective or overly expensive marketing agencies. Hawke Media positions itself as the solution for businesses seeking top-tier marketing expertise without the burden of long contracts, high minimums, or difficult partnerships. The ad highlights the agency's unique selling proposition (USP) of being both the 'best at what they do' and 'super flexible and easy to work with.' The ad implies that Hawke Media is for businesses that value effective marketing but are wary of the typical industry pitfalls. The ad addresses the purchase barriers of high costs and rigid contracts by emphasizing the agency's flexibility and ease of use, suggesting that Hawke Media is worth trying or buying because it offers a superior service experience alongside high-quality marketing results. # Visual style The ad has a polished, commercial feel with a clean and professional aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with a moderate tempo that matches the speaker's delivery. The audio and visual elements are well-synced, with text overlays timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The founder of Hawke Media, Erik Huberman, sits in front of a laptop in his office and explains that he started Hawke Media because he found that 99% of marketers and marketing agencies are full of sh*t. - 00:06–00:11 00:06–00:11 He continues by saying that the few that are any good tend to be really expensive, want long contracts, and have high minimums. - 00:11–00:18 00:11–00:18 Erik states that he thought it was ridiculous that there isn't a company out there that is the best at what they do in marketing but very easy to work with. - 00:18–00:23 00:18–00:23 Erik concludes by saying that is why they created Hawke Media, to be the best at what they do, super flexible, and easy to work with.

# Ad summary The ad showcases Hawke Media's expertise in growing top brands. It features a static shot of Casamigos tequila on a beach, accompanied by text overlay highlighting Hawke Media's services and a call to action to contact them. # Brand positioning Hawke Media is presented as a top-tier marketing agency focused on growth for prominent brands. The brand aligns with values of sophistication, success, and strategic partnership. Hawke Media aims to position itself as the go-to agency for brands looking to achieve significant growth. The ad ignores category norms by directly advertising their service with a product placement in a background setting. The brand positioning is functional, emphasizing performance and results. # Product Casamigos Tequila is shown in a glass bottle with a neat glass of tequila. The brand shown is Casamigos Tequila, known for its premium quality and association with a relaxed, sophisticated lifestyle. The product is positioned as a luxury item, subtly reinforcing the idea that Hawke Media works with high-end brands. The ad indirectly emphasizes the lifestyle and image associated with the product, suggesting it's worth buying for its quality and the status it represents. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The static shot and smooth transitions contribute to a calm and sophisticated tone. The production quality is high, conveying a sense of luxury and professionalism. The pacing is slow, emphasizing the message and visual elements. # Benefits - [object Object] # Features - [object Object] # Call to action CONTACT HAWKE MEDIA TO GET STARTED # Point of view - [object Object] # Storyline - 00:00–00:09 The ad opens with a static shot of a bottle of Casamigos tequila and a glass on a beach. - 00:00–00:09 The message is Hawke Media grows top brands. - 00:00–00:09 The brand is conveyed as successful and sophisticated. The perspective is from the brand itself, showcasing its capabilities and the type of clientele it serves, and this is conveyed through a well-composed shot that evokes a sense of luxury and relaxation. - 00:00–00:09 The tone is calm and aspirational, aimed at attracting brands that desire similar success and high-end associations.

# Ad summary Hawke Media markets themselves as a full-service marketing agency to help brands scale. The ad uses a handshake to visually represent trust and partnership. Hawke Media also uses brand recognition by including logos of brands they have worked with. # Brand positioning Hawke Media is presented as a full-service marketing partner for brands that are looking to scale. The brand positions itself as trustworthy and successful by including logos of well-known brands they have worked with, such as Crocs, Getty Images, Harvard Business School, and Barstool Sports. By aligning with these brands, Hawke Media aims to occupy a space in the consumer's mind as a reliable and effective marketing agency. # Product Hawke Media is presented as a full-service marketing partner for brands that are looking to scale. The brand positions itself as trustworthy and successful by including logos of well-known brands they have worked with, such as Crocs, Getty Images, Harvard Business School, and Barstool Sports. By aligning with these brands, Hawke Media aims to occupy a space in the consumer's mind as a reliable and effective marketing agency. # Visual style The ad has a clean and professional visual style. It uses a limited color palette of red, white, and black to create a consistent look. The high-quality image of the handshake adds a sense of trust and reliability. The overall design feels polished and corporate, aimed at projecting competence and credibility. # Hooks Headline: SCALE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that Hawke Media provides "Full-service marketing for brands ready to SCALE," immediately conveying its primary value proposition. This message is delivered from the brand's perspective, aiming to capture the attention of businesses seeking to expand their operations and clarify the type of marketing solutions they offer to their target audience. - The image of a handshake symbolizes a partnership and mutual agreement, enhancing the message of collaboration and reliability. The visual aspect reinforces the brand's commitment to working closely with its clients, portraying an alliance built on trust and shared goals, from the brand's perspective. - The ad concludes by emphasizing that Hawke Media is "Trusted by 6,000+ Brands," accompanied by logos of recognizable companies like Crocs, Getty, Harvard Business School, and Barstool Sports. This provides social proof and builds credibility by demonstrating the agency's track record and success, instilling confidence in potential clients who might consider their services, from the brand's perspective.