How Goldbelly Advertises on Meta

# Ad summary This ad showcases an array of pasta dishes from Goldbelly, highlighting various pasta types and sauces. # Brand positioning Goldbelly is presented as a premium food delivery service that specializes in offering a wide variety of gourmet and regionally-famous foods from across the country, delivered directly to the customer's door. The brand is positioned as a convenient way to access high-quality, unique culinary experiences that might otherwise be inaccessible due to geographical limitations. The ad focuses on showcasing delicious, restaurant-quality pasta dishes, emphasizing taste and variety. Goldbelly sets itself apart by curating specialty food items, giving customers the opportunity to enjoy iconic dishes from renowned establishments, appealing to food enthusiasts who seek diverse and exceptional culinary experiences without the hassle of travel or extensive meal preparation. # Product The ad promotes Goldbelly's nationwide food delivery service, specifically showcasing their pasta offerings. Several pasta dishes are displayed, including gnocchi in tomato sauce with parmesan, ravioli with pesto sauce and parmesan, ravioli with red sauce and parmesan, and fettuccine with tomato sauce, meat sauce, and parmesan. The pasta dishes appear fresh and professionally prepared. The ad emphasizes the convenience of having these restaurant-quality meals delivered, as well as their overall flavor. These products cater to individuals and families who appreciate high-quality food but may lack the time or resources to prepare such dishes from scratch. The service overcomes barriers of location and availability, bringing specialty cuisine directly to the consumer's home. # Visual style The ad features a clean and appetizing aesthetic, with bright, natural lighting highlighting the food's vibrant colors and textures. Editing is quick, with cuts roughly every 1-2 seconds. The overall production quality is polished, resembling a professional food demo or commercial. The visual motif includes close-up shots of sauces being poured, forks piercing the pasta, and overhead layouts of all four dishes. The pacing is fast, keeping the energy high and the viewer engaged. The cuts are timed to align with the rhythm of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up shot of a wooden spoon pouring bright green pesto sauce over a plate of ravioli. - 00:01–00:01 Immediately following, a wooden spoon pours a pink sauce over another plate of ravioli. - 00:01–00:02 The next shot presents gnocchi covered in a red tomato sauce, which is speared by a fork. - 00:02–00:04 The ad transitions to an overhead view of four bowls and plates of pasta; gnocchi in tomato sauce, ravioli in pink sauce, ravioli in pesto sauce, and pasta in red sauce. - 00:04–00:05 The camera zooms in as silver tongs lift pasta covered in red tomato sauce from a bowl. - 00:05–00:07 A spoon scoops red meat sauce onto pasta, followed by parmesan. - 00:07–00:09 A spoon ladles red tomato sauce over gnocchi, followed by parmesan. - 00:09–00:12 The ad transitions to another overhead shot of pasta in pink sauce, pasta in red sauce, gnocchi in tomato sauce, and ravioli in pesto sauce. - 00:12–00:15 The ad returns to the ravioli in pesto sauce and parmesan, as a fork pierces a piece of ravioli. - 00:15–00:16 The ad transitions again to gnocchi in tomato sauce, as a spoon spears a gnocchi. - 00:16–00:19 Finally, the camera shows a piece of ravioli in red sauce being lifted by a fork, followed by a forkful of pasta in red sauce.

# Ad summary This ad for Goldbelly features a variety of colorful cakes with sprinkles. The ad highlights that Goldbelly ships birthday cakes nationwide. # Brand positioning Goldbelly is presented as a nationwide shipping service for gourmet foods, specializing in birthday cakes. The brand emphasizes accessibility and convenience, allowing customers to order and send celebratory cakes across the country. The brand's positioning is functional, focusing on the ease of ordering and delivery, while also incorporating an emotional element by associating its products with celebrations and joy. # Product The featured product is a variety of colorful birthday cakes available for nationwide shipping through Goldbelly. These cakes come in various flavors and designs, all adorned with sprinkles. The cakes are multi-layered, with some featuring rainbow-colored layers. The ad highlights the visual appeal of the cakes, emphasizing their vibrant colors and festive decorations. The cakes are presented as a convenient option for celebrating birthdays, with the added benefit of nationwide shipping. # Visual style The ad has a bright and colorful aesthetic, with a focus on showcasing the visual appeal of the cakes. The editing style includes quick cuts and close-up shots to highlight the details of the cakes. The production quality is polished, giving the ad a professional and appealing look. The pacing is fast, with cuts timed to the music, creating an energetic and engaging feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with close-up shots of various colorful cakes covered in sprinkles. - 00:02–00:07 The focus shifts to a rainbow-layered cake being sliced and served, showcasing its vibrant interior. - 00:07–00:12 The ad concludes with a display of cakes alongside a Goldbelly shipping box, emphasizing the brand's nationwide shipping capability.

# Ad summary This ad for Goldbelly promotes a selection of foods that can be ordered through their online delivery service. The ad shows different kinds of food such as lobster rolls, chicken, ribs, milkshakes, and hot dogs. # Brand positioning Goldbelly is presented as a nationwide food delivery service that connects customers with iconic foods from across the country. The brand emphasizes convenience and accessibility, allowing customers to enjoy regional specialties without having to travel. Goldbelly seeks to occupy a space in the consumer's mind as a premier provider of curated, high-quality food experiences delivered directly to their doorstep. The brand is aligned with a lifestyle of culinary exploration and convenience. It differentiates itself by offering a wide selection of gourmet and regional foods that are not typically available through traditional delivery services. The brand positioning is both functional, offering convenience and nationwide delivery, and emotional, enabling customers to indulge in unique food experiences. # Product Goldbelly offers a curated online marketplace for ordering gourmet foods from across the country. It allows users to order dishes and meal kits from restaurants and chefs nationwide, delivering them directly to their doorstep. The products are available for anyone who loves food and wants to try iconic dishes from different regions. The products include lobster rolls, fried chicken, racks of ribs, milkshakes, and hot dogs. Goldbelly offers free shipping for some of its products. # Visual style The ad has a bright and colorful aesthetic, designed to look appetizing and inviting. Quick cuts are used to showcase a variety of foods, creating a fast-paced rhythm with an editing style that is energetic and engaging. The production quality appears polished, suitable for a commercial, with close-up shots that highlight the food's textures and details. The cuts are timed to the music's beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A variety of prepared foods, including lobster rolls, fried chicken, ribs, milkshakes, seafood boils, and hot dogs, are displayed in quick cuts. - 00:00–00:07 The products are highlighted as components of 'YOUR MEMORIAL DAY WKND MENU'. The audience is invited to consider this brand when thinking of Memorial Day Weekend food. - 00:00–00:07 The Goldbelly logo is displayed along with text that says, 'SHIPPING NATIONWIDE'. The audience is informed that Goldbelly delivers its products all across the country. - 00:07–00:11 A Goldbelly shipping box is shown on a blue background with the text 'MEMORIAL DAY WKND PARTY FOODS'. - 00:07–00:11 The Goldbelly logo appears with the text 'FREE SHIPPING'.

# Ad summary A female presenter showcases a Solid Wiggles Aperitivo Boozy Spritz Jelly Cake from Goldbelly, highlighting its unique appeal and convenience for a birthday celebration. # Brand positioning Goldbelly positions itself as a curator of unique, high-quality foods delivered directly to the customer's doorstep, offering a convenient solution for special occasions. The brand emphasizes curated, tested items, suggesting a level of quality control and exclusivity. Goldbelly seems to push against the norm of traditional store-bought desserts by offering unique and artisanal options. The brand positioning combines functional convenience with the emotional appeal of finding the perfect, distinctive treat for celebrations. # Product The Solid Wiggles Aperitivo Boozy Spritz Jelly Cake is a unique dessert available from Goldbelly, designed for special occasions. It's a colorful jelly cake containing botanicals that appears to contain alcohol, offering a distinctive flavor profile. The product is targeted toward consumers looking for curated and tested items, ensuring a good cake. Its USPs include its convenience (shipped straight to the door) and distinctive aesthetic. The ad addresses the purchase barrier of finding a memorable and delicious cake for a party by offering an easy and unique solution. # Visual style The ad has a polished, bright, and natural aesthetic with a UGC feel. The editing style combines quick cuts and static shots. The pacing is consistent. Most actions are synced to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:07 00:01–00:07 A woman stands in her home holding a Goldbelly box, stating that she and her boyfriend love hosting and have volunteered to host a friend's birthday party. She says that her boyfriend is in charge of music. - 00:07–00:12 00:07–00:12 She gestures toward a record collection as she states that her job is to pick the food. She says she chose Goldbelly as the easy way out. - 00:12–00:19 00:12–00:19 The woman states that Goldbelly's birthday shop curates and tests items to ensure "the cake is gonna be good." - 00:19–00:25 00:19–00:25 The presenter opens the box and reveals the Solid Wiggles Aperitivo Boozy Spritz Jelly Cake, showing how the cake is packaged for shipping. - 00:25–00:29 00:25–00:29 She holds the cake on a plate and describes it as the most beautiful cake she has ever seen. - 00:29–00:34 00:29–00:34 She states that the "real test" is seeing if her boyfriend likes it because he has not seen the cake yet. - 00:34–00:38 00:34–00:38 The presenter calls for her boyfriend and he arrives. The moment builds anticipation around the reveal of the cake. - 00:38–00:43 00:38–00:43 The boyfriend reacts to the cake, saying it looks too perfect to eat. This line creates an element of humor. - 00:43–00:51 00:43–00:51 The woman agrees that the cake is perfect for the birthday and emphasizes that it was "so delicious and so convenient just getting it shipped straight to the door", adding "I mean you just can't beat it." - 00:51–00:54 00:51–00:54 The couple eats the cake. - 00:54–01:00 00:54–01:00 The presenter tells her boyfriend to pick a record to match the cake. He picks the artist Youth Lagoon, and the woman kisses him. - 01:00–01:02 01:00–01:02 The couple stands side by side with the Goldbelly box. The woman says, "We love Goldbelly."

# Ad summary This ad features a content creator promoting Goldbelly, highlighting their ability to deliver fancy designer cakes to her doorstep despite a snowstorm. The ad emphasizes self-indulgence and treating oneself to luxurious items. # Brand positioning Goldbelly is presented as a luxury food delivery service that specializes in delivering gourmet and unique foods from around the country directly to consumers' homes. The brand is positioned for individuals who appreciate high-quality, unique culinary experiences and are willing to spend extra for the convenience of having these items delivered to them. The brand aligns with a lifestyle of self-indulgence and luxury, offering products that make everyday moments feel special. Goldbelly stands out by offering items that consumers cannot easily make themselves or find locally, leaning into the emotional experience of treating oneself. # Product The featured product is a designer cake shaped like a red quilted handbag, complete with a golden chain strap and hardware. The cake is delivered by Goldbelly, a service that specializes in shipping foods nationwide. The cake is handmade and certified authentic, with a certificate included. The ad emphasizes the product's visual appeal, presenting it as a beautiful and realistic work of art. It's designed for individuals who appreciate luxury and aesthetics, positioning the cake as more than just a dessert—it's a statement piece. The USP is that Goldbelly delivers high-end, unique cakes that are perfect for treating oneself or gifting, even if the customer cannot bake themselves. The cake is limited edition. # Visual style The ad has a polished UGC feel, combining high-quality visuals with a personal, relatable tone. Editing is a mix of quick cuts and static shots, maintaining a consistent pace that aligns with the voiceover. Visual motifs include the recurring image of the red cake, highlighting its design and luxury appeal. The ad uses natural lighting where possible, and alternates that with soft lighting, creating a warm and inviting atmosphere. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with the creator eating cake directly from a fork and declares, "I cook, I clean, but I definitely don't bake." The moment is intended to connect with the audience by identifying a common limitation or preference, establishing a relatable entry point. - 00:03–00:05 00:03–00:05 The creator pivots to introduce Goldbelly as the solution: "Luckily, Goldbelly does." This continues the narrative by positioning Goldbelly as the remedy to her lack of baking skills, offering an external solution. - 00:05–00:17 00:05–00:17 The creator presents the context of an "insane New York City snowstorm" and her decision to "dress up, throw on a red lippy, and treat myself" to a cake delivered by Goldbelly. This moment conveys a sense of spontaneity and luxury, setting a tone of indulgence. - 00:17–00:27 00:17–00:27 The creator introduces a "designer and shockingly realistic cake" delivered to her door and states, "Yep, I'm treating myself to a midday cake and espresso. And that's on brand." The moment showcases the product as a form of self-care and aligns it with a personal brand of indulgence. - 00:28–00:40 00:28–00:40 The creator elaborates, "I treat myself well every day. Cook beautiful meals for myself, buy flowers for myself, layer on all my jewelry for myself." She explains her lifestyle of treating herself well, while explaining that, "the one thing I don't do is bake but Goldbelly does." This continues by emphasizing the theme of self-care and luxury, showcasing the product as part of a broader lifestyle. - 00:40–00:47 00:40–00:47 As she prepares a cup of coffee, the creator shares that she's tempted to "wear her [the cake] and not eat her", saying "She's limited edition. Someone must know I am low-key fancy." Here, the narrative emphasizes the visual appeal and rarity of the cake, positioning it as more than just food but a luxurious accessory. - 00:47–00:57 00:47–00:57 The creator says, "The handmade craftsmanship is by Charm City Cakes and Duff Goldman. There's even a certificate of authenticity. What's the resale value on this beauty?" – [Joking] "Just joking, she's on my mo-," shifting to a humorous and relatable tone. This reinforces the luxury aspect by highlighting the artisan creators and a certificate of authenticity, before turning the corner to a humorous, relatable tone. - 00:58–01:00 00:58–01:00 The creator opens the cake to reveal the inside, then says, "Oh, and they ship nationwide!" This concludes the ad by revealing a key product feature – nationwide shipping.

# Ad summary This ad for Goldbelly features a lobster roll on a bright blue background. The headline highlights the foods that would be needed for a Memorial Day Weekend party. # Brand positioning Goldbelly positions itself as a purveyor of gourmet foods, focusing on nationwide shipping to bring regional delicacies to customers anywhere in the country. The brand promises unique and high-quality culinary experiences, delivering specialty items directly to consumers' doors. The use of high-quality photography suggests a premium offering. # Product The advertised product is a lobster roll, featuring large chunks of lobster meat mixed with mayonnaise, served on a buttered and toasted roll. The roll is filled with fresh lettuce. The lobster meat appears fresh and succulent. The ad emphasizes the convenience of having this delicacy shipped nationwide, making it accessible to customers regardless of their location. The lobster roll is highlighted as a perfect food choice for a party. The ad language suggests a focus on high-quality, indulgent food experiences. # Visual style The ad uses a clean, vibrant visual style with a focus on food presentation. The photography is well-lit and appetizing, emphasizing the freshness and quality of the lobster roll. The bright blue background is bold and attention-grabbing, lending a modern and energetic feel to the ad. The overall aesthetic is designed to be instantly appealing and easy to scan, in line with social media content standards. # Hooks Headline: MEMORIAL DAY WKND Party Foods # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a festive header, 'MEMORIAL DAY WKND Party Foods,' immediately setting the occasion and type of product being advertised from the brand's perspective. This immediately hooks the viewer by highlighting a relevant upcoming holiday and suggesting the brand can provide suitable food options. - The image then showcases the brand's lobster roll in the center of the frame. The perspective shifts to a customer experience, highlighting a delicious-looking menu item. - The Goldbelly logo and tagline 'SHIPPING NATIONWIDE' appear near the bottom of the frame from the brand's perspective, reinforcing the brand's identity and key offering.

# Ad summary This ad promotes the Momofuku Bo Ssam dinner kit from Goldbelly. The ad shows the kit being unboxed and the contents being prepared. The kit includes everything needed to make the perfect sandwich. # Brand positioning Goldbelly is presented as a nationwide shipping service that delivers meals from restaurants like Momofuku. The brand aims to occupy the space of convenience and accessibility, allowing customers to enjoy restaurant-quality meals at home. The brand aligns with a lifestyle of enjoying good food with family and friends, pushing against the norm of only being able to enjoy these meals at the restaurant. The brand positioning is functional, offering convenience and access to high-quality meals. # Product The Momofuku Bo Ssam dinner kit is a meal kit that ships nationwide on Goldbelly. The kit comes with everything you need, including a fried rice kit, kimchi, and everything you need to make the perfect sandwich. The kit is designed for sharing with family and friends, making it a perfect meal for gatherings. The ad emphasizes the convenience and completeness of the kit, suggesting that it provides everything needed for a delicious and enjoyable meal experience. # Visual style The ad has a polished, commercial aesthetic with bright lighting and close-up shots of the food. The editing style includes quick cuts to showcase the different steps of preparing the meal. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tag someone you would share this with. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a Bo Ssam dish, with someone using tongs to pull apart the meat. The message is to showcase the final product and entice viewers with its delicious appearance. The perspective is from an observer, highlighting the dish's appeal. - 00:01–00:04 00:01–00:04 The scene transitions to an unboxing of the Goldbelly kit, revealing the various components. The message is to show the convenience of the kit and its contents. The perspective is from the brand, showcasing the completeness of the product. - 00:04–00:06 00:04–00:06 The ad shows the preparation of the fried rice, including adding ingredients and stirring. The message is to demonstrate the ease of preparing the meal. The perspective is from someone preparing the meal, guiding the viewer through the process. - 00:06–00:09 00:06–00:09 The ad displays the complete meal, including the Bo Ssam, fried rice, kimchi, and buns. The message is to showcase the final product and its components. The perspective is from an observer, highlighting the meal's appeal. - 00:09–00:13 00:09–00:13 The ad shows the Bo Ssam being pulled apart and assembled into a sandwich with kimchi. The message is to demonstrate how to enjoy the meal and encourage sharing. The perspective is from someone preparing the sandwich, guiding the viewer through the process.

# Ad summary This ad promotes Ben's Chili Bowl's chili and sausage sampler, which ships nationwide on Goldbelly. It also shows the brand's banana pudding dessert. # Brand positioning Ben's Chili Bowl is presented as a DC legend and one of the most famous restaurants in America. The brand is known for its delicious chili and sausage and ships its products nationwide on Goldbelly. The brand is an established restaurant with a reputation for great food, now delivering their offerings to people across the country. # Product The ad showcases the Ben's Chili Bowl chili and sausage sampler, emphasizing the brand's reputation. It presents various chili options including Hot Dog Chili Sauce, Turkey Chili with Beans, and Half Smokes Smoked Sausage. The ad also highlights the brand's banana pudding. The products are available for nationwide shipping via Goldbelly. # Visual style The ad has a simple, bright, and direct visual style. It uses close-up shots to highlight the chili, sausage, and banana pudding. The editing is smooth with static shots that emphasize the food's texture and presentation. The production quality is clean and commercial-like, which supports the brand's image. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showing a close-up shot of a hot dog being topped with chili, implying the quality and deliciousness of the food. - 00:00–00:05 The speaker states that this is the best of Ben's chili and sausage sampler from Ben's Chili Bowl, immediately establishing the product and brand identity. - 00:05–00:08 The speaker identifies Ben's Chili Bowl as a DC legend and one of the most famous restaurants in America, building the brand's credibility and heritage. - 00:08–00:10 The ad highlights that Ben's Chili Bowl ships nationwide on Goldbelly, extending the accessibility and availability of the product to a broader audience. - 00:10–00:15 The narrator then indicates that in addition to the sausage and chili, you must end with their banana pudding.

# Ad summary This Goldbelly ad is promoting The Birthday Shop Spring Edit. The ad features a pink cake with candles. The ad has text overlays highlighting the brand and collection name and showing butterflies flying around the screen. # Brand positioning Goldbelly is presented as a nationwide shipping service that specializes in gourmet foods from across the country. The brand emphasizes accessibility and convenience, offering the opportunity to enjoy unique culinary experiences from diverse regions without needing to travel. The brand aims to occupy the space in the consumer's mind as a curated marketplace for high-quality, specialty foods that cater to special occasions and gourmet enthusiasts. Goldbelly is presented as a premium option that prioritizes quality and experience over typical grocery options. # Product The advertised product is a cake from Goldbelly's "Birthday Shop Spring Edit" collection. The cake is a pink frosted cake decorated with candles, butterflies, and small pearls. It is set on a clear glass cake stand. The cake is positioned as part of a curated collection for birthday celebrations, highlighting its availability through nationwide shipping. # Visual style The ad has a polished and vibrant aesthetic. The production quality is high-end, utilizing a clean studio setup with bright, even lighting. The visual motif includes a focus on pastel colors. The ad has a consistent pace with static shots and smooth transitions, contributing to an elegant and celebratory feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad opens with a full shot of the cake against a pink backdrop, immediately showcasing the product. - 00:00–00:10 The shot emphasizes the cake's aesthetic appeal, setting a celebratory and visually attractive tone. - 00:00–00:10 There are no additional elements in the storyline, the ad focuses on showcasing the product and related text.

# Ad summary The ad features different pasta dishes with various sauces being added and mixed in. The pasta types include tortellini, gnocchi, and pappardelle. # Brand positioning The ad does not explicitly mention a brand name or show any branding visuals. The focus is entirely on showcasing a variety of pasta dishes and sauces, implying a brand that specializes in gourmet pasta or Italian cuisine. The brand promotes convenience by showcasing pasta that is simple to prepare and versatile through the use of a variety of sauces. The brand positions itself as a provider of quick, easy, and customizable pasta options. The brand aims to occupy a space in the consumer's mind as a go-to for delicious and hassle-free pasta meals. # Product The ad showcases a variety of pasta dishes, including tortellini, gnocchi, and pappardelle. The tortellini are round, stuffed pasta, shown with a light yellow color. The gnocchi are small, round potato dumplings, and the pappardelle are wide, flat noodles. The ad emphasizes the versatility of these pastas through the use of a variety of sauces, including pesto, tomato sauce, and creamy pink sauce. The pastas are presented as easy-to-prepare meals that can be quickly customized with different sauces. The ad focuses on the simplicity and visual appeal of the dishes. # Visual style The ad has a clean, bright, and appetizing aesthetic with a focus on food presentation. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm that highlights the variety of pasta dishes. The production quality has a UGC feel with natural lighting. The pacing is consistent at approximately 10 cuts per minute. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A wooden spoon pours green pesto sauce over a plate of round tortellini. - 00:01–00:02 A wooden spoon pours a creamy pink sauce over a plate of round tortellini. - 00:02–00:03 A fork lifts gnocchi covered in tomato sauce and grated cheese. - 00:03–00:06 The camera pans over four pasta dishes, each featuring different pasta shapes and sauces. - 00:05–00:08 Tongs pick up pappardelle pasta with meat sauce from a white bowl, then a spoon pours more meat sauce on top, followed by a sprinkle of grated cheese. - 00:08–00:09 A spoon pours tomato sauce over gnocchi in a white bowl, followed by a sprinkle of grated cheese. - 00:09–00:10 The camera zooms out to show four pasta dishes. - 00:10–00:11 The camera focuses on a plate of tortellini as a wooden spoon adds green pesto sauce. - 00:11–00:13 The camera zooms out to show four pasta dishes. - 00:13–00:15 A fork cuts into a tortellini covered in green pesto sauce, revealing the filling. - 00:15–00:17 A spoon scoops up gnocchi in tomato sauce. - 00:17–00:18 A fork lifts pappardelle pasta with meat sauce.

# Ad summary This ad showcases a cake from Goldbelly, emphasizing its nationwide shipping for birthdays. The ad features a woman joyfully presenting a sprinkle-covered cake with lit candles, followed by a shot of a sliced cake revealing rainbow layers. Text overlays highlight the brand and shipping capabilities. # Brand positioning Goldbelly is presented as a nationwide food delivery service specializing in iconic regional foods. The brand aims to occupy the space of delivering unique and high-quality food experiences directly to consumers, regardless of location. It aligns with values of celebration, convenience, and access to gourmet treats. Goldbelly pushes against the norms of local-only bakeries by offering nationwide shipping. The brand positioning is both functional (nationwide shipping) and emotional (delivering birthday wishes). # Product The featured product is a sprinkle cake with rainbow layers from Goldbelly. The cake is covered in colorful sprinkles and features multiple layers of cake in rainbow colors. It is designed for birthdays and celebrations, as highlighted by the lit candles. The ad emphasizes that Goldbelly ships these cakes nationwide, addressing the purchase barrier of geographical limitations. The cake is presented as a fun and visually appealing treat, worth trying for its unique design and celebratory nature. # Visual style The ad has a bright and cheerful aesthetic with solid color backgrounds and clear product shots. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman smiles and lifts a cake with lit candles out of a Goldbelly box. - 00:03–00:06 00:03–00:06 The woman blows out the candles on the cake. - 00:06–00:11 00:06–00:11 A static shot of the cake sliced open to reveal rainbow layers, next to a Goldbelly box and a slice on a plate.

# Ad summary This image ad showcases Life Raft Treats' Not Fried Chicken Ice Cream, emphasizing its viral appeal and nationwide shipping through Goldbelly. # Brand positioning Life Raft Treats is positioned as a quirky and innovative ice cream company that defies expectations with its unconventional product offerings. It aims to capture the consumer's attention through novelty and visual intrigue, positioning itself against traditional ice cream brands by offering a playful and unexpected culinary experience. The brand aligns with a sense of fun and creativity, encouraging customers to embrace unusual flavor combinations. Rather than focusing on functional benefits, Life Raft Treats leans into the emotional appeal of surprise and delight. # Product Life Raft Treats' Not Fried Chicken Ice Cream is a whimsical frozen dessert designed to resemble fried chicken. It consists of a textured, golden-brown coating made to mimic the look of crispy fried chicken skin, encasing a creamy ice cream center with a chocolate 'bone.' The product is shipped nationwide through Goldbelly, allowing customers across the country to enjoy this unique treat. The packaging is a white and yellow striped bucket, similar to those used for actual fried chicken, reinforcing the visual illusion. This ice cream is for those who enjoy novelty desserts and want a fun and unexpected treat. # Visual style The ad features a bright and playful aesthetic, with a vibrant yellow background and studio-quality lighting. The image is well-composed, with the 'fried chicken' ice cream pieces arranged to create a sense of abundance and visual interest. The overall effect is clean and appetizing, designed to capture attention and convey the novelty of the product. # Hooks Headline: Top Viral Hits # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a cascade of Not Fried Chicken Ice Cream pieces scattered against a bright yellow background, establishing a playful and attention-grabbing visual. This creates initial intrigue and curiosity about the product from the brand's perspective. - The focal point shifts to a bucket filled with more 'fried chicken,' emphasizing the novelty and abundance of the product. This bucket shot is from the brand's perspective, designed to convey that this product is a must-try. - The inclusion of the "EDITOR'S PICKS Top Viral Hits" text at the top of the ad communicates that this product is trendy and media-approved, and is told from an external source perspective. This helps create social validation. - The ad concludes with the Goldbelly logo and "SHIPPING NATIONWIDE" text, reinforcing accessibility and ease of purchase. This is from the brand's perspective.

# Ad summary This ad features two young girls trying a new flavor of ice cream from a brand called Coolhaus. The girls are sitting at a table with six pints of ice cream in front of them. The girls are excited to try the new flavor, which is called Poolside Pack. The girls are happy that none of the flavors have nuts in them. The girls try the ice cream and they love it. They say that it is the best pack yet. # Brand positioning Coolhaus is presented as a fun, family-friendly ice cream brand that caters to those with nut allergies. The brand is positioned as inclusive and innovative, offering unique flavor combinations that appeal to a wide audience. The ad emphasizes the brand's commitment to creating delicious, nut-free options, making it a safe and enjoyable choice for families with dietary restrictions. The brand aligns with a lifestyle that values inclusivity, fun, and delicious treats for everyone. # Product The featured product is the Poolside Pack from Coolhaus, a collection of ice cream flavors that are all nut-free. The ad highlights the variety of flavors included in the pack, emphasizing that there is something for everyone to enjoy. The ice cream is presented as a delicious and safe option for those with nut allergies, addressing a key purchase barrier. The ad showcases the ice cream being enjoyed by two young girls, suggesting that it is a product for families and children. The Poolside Pack is described as the "best pack yet," indicating its superior quality and taste. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The shots are mostly static, with occasional zooms to highlight the product. The pacing is consistent, with cuts timed to the music beats. The overall aesthetic is clean and bright, emphasizing the fun and family-friendly nature of the brand. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two young girls are sitting at a table with six pints of ice cream in front of them. - 00:00–00:02 The girls are excited to try the new flavor, which is called Poolside Pack. - 00:02–00:05 The girls are happy that none of the flavors have nuts in them. - 00:05–00:40 The girls try the ice cream and they love it. - 00:41–00:44 They say that it is the best pack yet. - 00:44–00:46 The girls are excited to put the ice cream away.

# Ad summary This ad features cakes from Goddess and the Grocer. The speaker introduces two types of cake and states that they ship nationwide on Goldbelly. It ends by stating the cakes are perfect for any celebration. # Brand positioning Goddess and the Grocer is presented as a bakery that specializes in elaborately decorated cakes. The brand aims to occupy a space in the consumer's mind as an elegant bakery that delivers gourmet cakes nationwide. The brand aligns with elevated taste and special occasions, and its functional product differences are focused on cake flavor and decoration. The brand positioning is emotional, framing the cakes as perfect for any celebration. # Product The ad features two cakes from Goddess and the Grocer. The first is the Victorian Noir Cake, which consists of black velvet cake layers with cream filling and cherries on top, with an ornate grey piped frosting. The second is the Ivory Elegance Confetti Cake, which is a white cake with rainbow sprinkles baked in, with an ornate white piped frosting and red cherries on top. The cakes are presented as delicious and perfect for any celebration. The brand ships the cakes nationwide through Goldbelly. # Visual style The ad's aesthetic is bright and inviting with clean studio lighting. The editing style consists of static shots and smooth transitions. The production quality is polished and commercial, which conveys a sense of high quality and attention to detail. The pacing is consistent throughout the ad. The audio-visual sync is timed to the voiceover lines, emphasizing key details about the cakes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The speaker introduces two cakes from Goddess and the Grocer. - 00:05–00:07 The speaker then states that Goddess and the Grocer ships nationwide on Goldbelly. - 00:08–00:13 The speaker states that the cakes' delicate piping elevates it to the next level and that the cakes are absolutely delicious. - 00:13–00:15 The speaker concludes by stating that the cakes are perfect for any celebration.

# Ad summary This ad features Guy Fieri promoting his BBQ wing gift box available through Goldbelly. He highlights the convenience and flavor of the smoked wings, emphasizing that they only need to be heated in the oven and sauced to enjoy. # Brand positioning Guy Fieri's brand, as presented in this ad, occupies a space of bold, flavorful, and accessible culinary experiences. The brand aligns with a lifestyle of fun, indulgence, and a passion for food, particularly BBQ. It pushes against the norm of complicated cooking processes by offering convenient, ready-to-heat options. The brand positioning is both functional (providing easy-to-prepare meals) and emotional (delivering a taste of Flavortown). # Product The featured product is Guy Fieri's BBQ Wing Gift Box, available through Goldbelly. The box includes smoked wings that are described as "dry-rubbed" and "smoked." The wings are designed to be easily prepared by heating them in the oven for 15 minutes at 400 degrees. The gift box also includes two bottles of Guy Fieri's Flavortown BBQ sauce in Smokin' Hickory and Carolina BBQ flavors, as well as a hat. The ad addresses the purchase barrier of time and effort by offering a convenient, ready-to-heat meal option. The ad tells the viewer that this product is worth trying because it brings the bold flavors of Guy Fieri's BBQ directly to their home with minimal effort. # Visual style The ad has a polished commercial aesthetic with bright, saturated colors and clear product shots. The editing style includes quick cuts to highlight different aspects of the product and preparation process. The production quality is high, giving the ad a professional feel. The pacing is fast, with cuts timed to maintain energy and visual interest. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Guy Fieri and another man stand in front of a branded backdrop, with Guy holding a Goldbelly box. - 00:03–00:03 Guy Fieri presents the Goldbelly offering, setting the stage for a product reveal. The perspective is from Guy Fieri, introducing the product with enthusiasm. - 00:03–00:05 Close-up shots of BBQ wings being sauced and dipped, emphasizing their visual appeal. This is a brand perspective, showcasing the product's deliciousness. - 00:05–00:10 Guy Fieri explains that the wings are dry-rubbed and smoked, and only need to be heated in the oven. This is a brand perspective, providing instructions and highlighting convenience. - 00:10–00:13 The ad shows the contents of the gift box, including the wings, sauces, and a hat. This is a brand perspective, showcasing the value and components of the product. - 00:13–00:14 Close-up shots of the BBQ sauce bottles, highlighting the Flavortown branding. This is a brand perspective, reinforcing the brand's identity and flavor profile. - 00:14–00:15 Guy Fieri and the other man toss the wings in sauce, demonstrating the final step of preparation. This is a brand perspective, showing the ease of use and final presentation. - 00:15–00:16 Guy Fieri presents a sauced wing, emphasizing that it's the "real deal." This is a brand perspective, reinforcing the product's quality and taste. - 00:16–00:17 A close-up shot of a sauced wing against a yellow background, ending with an invitation to "Enjoy." This is a brand perspective, leaving the viewer with a final image of the product's appeal.

# Ad summary This ad for Goldbelly features cakes from Lady Wong. It highlights that they ship nationwide, while showcasing the cakes and a headline of "Top 100 Gifts For Every Taste". # Brand positioning Lady Wong is positioned as a purveyor of premium, giftable cakes and pastries. The brand is presented as a high-end patisserie through the elegant presentation of its cakes, the stylized logo on the box, and the sophisticated color palette. By partnering with Goldbelly, Lady Wong expands its reach nationwide, suggesting accessibility without compromising its luxury appeal. The brand aims to occupy a space in the consumer's mind as a go-to choice for special occasion desserts, emphasizing artistry and taste beyond everyday options. # Product The ad features an assortment of Lady Wong's cakes and pastries. This includes a multi-layered chocolate cake slice with caramel filling, a pale green cake slice, a pink frosted cake decorated with white dollops on top, a round cake with brown sprinkles decorating the top, and a larger round cake with pale green frosting. Each item is presented on its own small, white plate, except for one of the larger green cakes, which is shown in its box, tied with a gold ribbon. These cakes are designed for gifting or special occasions, offering a range of flavors and aesthetics. They are positioned as unique and delicious options. # Visual style The ad has a highly polished, studio-shot quality with a clean, bright aesthetic. The visual motif is product-focused, with the cakes arranged in a visually appealing layout against a gradient pink backdrop. The image treatment includes soft lighting and color grading that enhances the pastel tones of the cakes and the background. The typography is large and bold, making it scannable. The ad aims to mimic the high-design aesthetic often found on Instagram feeds, enhancing its stop power. # Hooks Headline: Top 100 Gifts FOR EVERY TASTE # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the cakes and highlighting the "Top 100 Gifts For Every Taste", immediately positioning Lady Wong's offerings as high-quality and desirable gifts. This is conveyed from the brand's perspective. - The ad continues by displaying the Goldbelly logo and stating "SHIPPING NATIONWIDE", emphasizing the convenience and accessibility of ordering these cakes. This part of the story is being told from the brand perspective, highlighting how the customer can have easy access to these products.

# Ad summary This ad promotes a variety of pies from Cootie Brown's that ship nationwide on Goldbelly. # Brand positioning Cootie Brown's is a brand focused on providing a variety of delicious pies that can be shipped nationwide through Goldbelly. The brand offers a range of flavors and is positioning itself as a go-to choice for pie lovers seeking quality and convenience. # Product Cootie Brown's offers a variety of pies that can be shipped nationwide. One of the flavors is the Key Lime Pie with a graham cracker crust, topped with whipped cream and lime zest. Raspberry Fusion Pie features a chocolate graham cracker crust. The Southern Peach Pie is made with peaches and spice with whipped cream. # Visual style The ad uses a bright and vibrant visual style. The editing style features quick cuts and close-up shots. The production quality has a UGC feel. The pacing is fast. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The video opens with the text, "If you love pie..." - 00:00–00:05 The Female voiceover states that if you love pie, then you need to check out Cootie Brown's that ships nationwide on Goldbelly, which highlights the brand and its accessibility. - 00:06–00:07 The voiceover continues by stating the brand has so many delicious flavors. - 00:07–00:15 The voiceover includes flavors such as their famous Key Lime Pie, Raspberry Fusion Pie with a chocolate graham cracker crust, and Southern Peach Pie.

# Ad summary This ad showcases Goldbelly's ability to ship birthday treats nationwide. It features a variety of cakes and desserts being pulled out of a Goldbelly box, emphasizing the convenience and joy of sending birthday wishes through food. # Brand positioning Goldbelly is presented as a premium online marketplace that specializes in shipping gourmet foods and unique regional delicacies nationwide. The brand aims to occupy the space of a convenient and reliable source for sending high-quality, artisanal food gifts. Goldbelly aligns with a lifestyle that values culinary experiences and thoughtful gifting, pushing against the norms of generic, mass-produced gifts. The brand positioning is both functional (nationwide shipping, curated selection) and emotional (delivering joy, celebrating special occasions). # Product The ad features a variety of birthday-themed treats available for nationwide shipping through Goldbelly. These include cannoli towers, multi-layered cakes, chocolate-covered cakes, and floral arrangements. Each product is presented as a unique and visually appealing option for celebrating birthdays. The products are for anyone looking to send a special and memorable gift to loved ones, regardless of location. The ad addresses the purchase barrier of distance by highlighting the convenience of nationwide shipping. The focus is on the visual appeal and celebratory nature of the products, emphasizing that they are worth buying to make someone's birthday special. # Visual style The ad has a bright and cheerful aesthetic with a focus on vibrant colors, particularly pink and teal. The editing style is quick cuts, showcasing a variety of products in rapid succession. The production quality has a polished commercial feel, with clear lighting and crisp visuals. The pacing is fast, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman in a pink outfit pulls a cannoli tower out of a Goldbelly box. - 00:01–00:03 00:01–00:03 She then pulls out a multi-layered cake. - 00:02–00:04 00:02–00:04 Next, she pulls out a chocolate-covered cake. - 00:03–00:07 00:03–00:07 She pulls out a vase of flowers. - 00:07–00:13 00:07–00:13 She pulls out a pink frosted cake with a strawberry on top, then a cake covered in sprinkles with lit candles. - 00:13–00:18 00:13–00:18 The ad shows a cake with rainbow layers next to a Goldbelly box. Text overlay reads, "SHIPPING Birthdays NATIONWIDE."

# Ad summary This ad promotes Goldbelly for Memorial Day weekend. It showcases various food options like lobster rolls, cake, sandwiches, ice cream, and hot dogs. The ad emphasizes the convenience of shipping nationwide and encourages viewers to purchase party foods for the holiday. # Brand positioning Goldbelly is presented as a premium online marketplace for ordering regional and artisanal foods from across the United States. The brand aims to occupy the space of convenience and access, enabling customers to enjoy iconic dishes from famous restaurants and bakeries no matter where they live. The brand aligns with the values of food exploration, quality, and convenience, ignoring the norms of geographical limitations in dining. Goldbelly is positioned as both functional (delivering specific foods) and emotional (bringing joy and unique culinary experiences). # Product The featured product is Goldbelly's nationwide food delivery service. Goldbelly offers a curated selection of iconic dishes and gourmet foods from various restaurants and bakeries across the country, delivering them directly to the customer's doorstep. The service is for anyone who enjoys regional cuisine and wants to experience authentic dishes without traveling. The ad highlights a variety of options, including lobster rolls, cakes, sandwiches, ice cream, and hot dogs, emphasizing the breadth of choices available for Memorial Day celebrations. The USP is the ability to order and enjoy foods not typically accessible locally, with the convenience of nationwide shipping. The ad addresses purchase barriers by highlighting free shipping. The ad encourages viewers to try Goldbelly for a unique and convenient culinary experience, positioning it as a way to elevate any occasion with exceptional food. # Visual style The ad has a bright and vibrant aesthetic with a clean, modern feel. It uses quick cuts and static shots to showcase the food items. The production quality is polished, creating a commercial feel suitable for social media. The editing rhythm is fast-paced, with cuts timed to match the changing food items and text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a succession of various appetizing foods. - 00:00–00:01 00:00–00:01 A lobster roll is displayed on a white background. The text overlay reads "THIS." - 00:01–00:02 00:01–00:02 A layered cake with red, white, and blue frosting is shown, with miniature figures placed around it. The text overlay reads "AND THIS." - 00:02–00:03 00:02–00:03 A sandwich with stacked meat and pickles is presented. The text overlay reads "DEFINITELY THIS." - 00:03–00:04 00:03–00:04 An ice cream cone with multiple scoops is displayed. The text overlay reads "OR MAYBE THIS..." - 00:04–00:05 00:04–00:05 A hot dog topped with chili and onions is shown. The text overlay reads "OR MAYBE THIS..." - 00:05–00:09 00:05–00:09 The ad transitions to a blue background with the text overlay "MEMORIAL DAY WKND PARTY FOODS". - 00:06–00:09 00:06–00:09 A Goldbelly box is shown against the blue background with animated red starbursts. The Goldbelly logo appears below the box with text indicating "SHIPPING NATIONWIDE" and "FREE SHIPPING". This section informs viewers that Goldbelly offers shipping across the country.

# Ad summary The ad promotes L'Artusi Pasta Kit for 12 from Goldbelly, highlighting the convenience of enjoying restaurant-quality pasta at home. It features a creator unboxing the kit, preparing the pasta, and enjoying the meal, emphasizing the variety of pasta types and the option to add on their world-famous olive oil cake. The ad concludes by noting that Goldbelly ships nationwide, making it accessible to everyone. # Brand positioning Goldbelly is presented as a purveyor of high-quality, gourmet food experiences delivered directly to consumers' homes. The brand partners with renowned restaurants like L'Artusi to offer meal kits and signature dishes nationwide. Goldbelly aims to occupy a space in the consumer's mind as a convenient way to access premium culinary experiences without the need to travel or dine in a restaurant. The brand aligns with a lifestyle that values quality, convenience, and the enjoyment of fine dining. Goldbelly pushes against the norms of traditional meal kits by offering dishes from established restaurants, providing a unique and elevated dining experience. The brand positioning is both functional (convenience, variety) and emotional (enjoyment, access to premium experiences). # Product The L'Artusi Pasta Kit for 12 from Goldbelly is a meal kit that includes three different types of pastas with sauces and garnishes. The kit is designed for 12 people and includes ingredients from L'Artusi, an Italian restaurant in New York City. The kit includes fresh pasta, sauces like Amatriciana and Mushroom Ragu, Parmesan cheese, and ricotta salata. The kit requires minimal preparation, as the ingredients just have to be heated up and served. The ad also highlights the option to add on L'Artusi's world-famous olive oil cake. The product is worth trying because it allows consumers to enjoy restaurant-quality pasta at home without having to be in New York. # Visual style The ad has a bright and inviting aesthetic, with natural lighting and close-up shots of the food. The editing style is quick and dynamic, with jump cuts and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with close-up shots of various pasta dishes, showcasing their visual appeal and variety. - 00:02–00:04 A creator is shown eating pasta from a bowl, expressing surprise and delight that it came from a box. - 00:04–00:05 The creator reveals a Goldbelly box, clarifying that the pasta came from a Goldbelly box. - 00:05–00:09 The creator unboxes the Goldbelly kit, showcasing the various components, including pasta, sauces, and garnishes. - 00:09–00:14 The creator expresses excitement about the L'Artusi Pasta Kit for 12, highlighting that L'Artusi is her favorite Italian restaurant in New York City. - 00:14–00:19 The creator shows the preparation process, including cooking the pasta and heating up the sauces. - 00:19–00:22 The creator presents the finished pasta dish, emphasizing that you can add on their world-famous olive oil cake. - 00:22–00:25 The ad concludes by showing a slice of the olive oil cake and stating that it ships nationwide, making it accessible to everyone.