How Go-To Skin Care Advertises on Meta

# Ad summary This ad showcases the GO-TO brand's 'Very Berry Set' which includes Very Glowy Primer, Matte Pop Blush, and Glowy Blush. The ad emphasizes free shipping on orders over $25. # Brand positioning GO-TO presents itself as a modern skincare brand focused on delivering products that promote a natural, radiant glow. The brand's positioning seems to cater to a younger demographic who values simplicity and effective skincare solutions. It aligns with a lifestyle that prioritizes ease and accessibility in beauty routines, which goes against the traditional, complicated skincare regimes often promoted by larger beauty corporations. The brand's aesthetic is clean and approachable, suggesting a commitment to uncomplicated beauty solutions. The brand aims to occupy a space in the consumer's mind as a trusted, easy-to-use skincare solution that delivers on its promise of radiant and healthy skin. # Product The ad features the 'Very Berry Set,' which includes three distinct products: 'Very Glowy Primer,' 'Matte Pop Blush,' and 'Glowy Blush.' The 'Very Glowy Primer' is a hydrating and illuminating primer designed for radiant skin. The 'Matte Pop Blush' contains squalene, hyaluronic acid, and collagen. The 'Glowy Blush' is also hydrating and designed to give the skin a luminous sheen. All products appear to be packaged in a unified color scheme that visually ties the products together. The set's USP lies in providing a complete set for creating a glowing complexion, simplifying the user's makeup routine. The ad does not mention any specific use occasions but implies everyday use for enhancing skin radiance and hydration. A potential purchase barrier—price—is addressed by highlighting free shipping on orders over $25. # Visual style The ad has a clean and minimalist aesthetic with a focus on product visibility. The production quality appears to be studio-shot with soft, diffused lighting that eliminates harsh shadows and emphasizes the smooth texture of the products. The background is plain white, keeping the focus solely on the products and text. The color palette is soft, with a dominant peach tone that reinforces the brand's aesthetic and adds warmth. The typography is clean and legible, contributing to the overall clarity and scannability of the ad. The visual style balances a high-design feel with an approachable, platform-native look, increasing its stop power in a feed. # Hooks Headline: Free Shipping On All Orders* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline promoting free shipping on all orders over $25, which grabs the viewer's attention by offering a tangible incentive. The brand is communicating this to the customer. - Next, the camera focuses on a stack of Go-To products (Very Glowy Primer, Matte Pop Blush, and Glowy Blush), visually showcasing the 'Very Berry Set' and highlighting the brand's range of radiant complexion products. The brand is conveying the message. - Finally, the image displays the 'Very Berry Set' for $90, which informs viewers of the set's price point and makes it clear that this ad is a product promotion. The brand is stating this fact.

# Ad summary The ad features Go-To's Very Glowy Primer and promotes a 15% off discount for the customer's first order. # Brand positioning Go-To is presented as a modern and approachable skincare brand focused on delivering effective products. The brand emphasizes simplicity and radiance, as highlighted by the product name 'Very Glowy Primer' and descriptions like 'for dewy, radiant skin'. Go-To seems to position itself as a brand that offers straightforward, hydrating skincare solutions without unnecessary complexity, appealing to those seeking a natural, healthy glow. # Product The product featured is Go-To's Very Glowy Primer, a hydrating and illuminating primer. It is formulated with hyaluronic acid and provitamin B5, which suggests it aims to improve skin hydration and overall appearance. The packaging indicates it's for achieving 'dewy, radiant skin'. It comes in a 30 mL/1.0 fl oz container. The primer aims to prepare the skin for makeup application while providing skincare benefits. The ad promotes the primer as a solution for enhancing skin's natural glow. # Visual style The ad features a clean and minimalist aesthetic. The production quality is high, with professional lighting and focus on the product. The color palette is soft, featuring blush pink tones against a light grey background. The typography is simple and modern, contributing to the overall polished and scannable feel, designed for quick consumption in a social media feed. # Hooks Headline: 15% Off Your First Order # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a prominent display of the Go-To Very Glowy Primer. The intention is to immediately introduce the product being promoted. The brand is showing off the product. - Next, a text overlay highlights a limited-time promotion of 15% off the customer's first order. The intention here is to incentivize immediate purchase of the featured product. The brand is relaying the offer.

# Ad summary The ad showcases Go-To's Night Shift magnesium-infused body butter, suggesting it helps tired skin unwind. It emphasizes the product's function as a relaxation and soothing agent for nighttime use. # Brand positioning Go-To is positioned as a brand that understands the need for skin to unwind, just like people do, suggesting a self-care and relaxation focus. The brand promotes simplicity and indulgence, offering a product that caters to tired skin with magnesium-infused body butter. This positions the brand as a solution for those seeking a calming and restorative skincare routine, differing from brands that focus solely on anti-aging or corrective skincare. # Product Go-To Night Shift is a magnesium-infused body butter designed for tired skin. The product is presented in a dark red jar with a matching lid, suggesting a night-time or relaxation theme. Its formula includes magnesium, shea butter, and jojoba, aiming to moisturize and soothe the skin. The product targets individuals looking for a calming and restorative addition to their skincare routine before bed, addressing the need to unwind and relax the skin overnight. The ad emphasizes its relaxation and soothing properties, making it worth trying for those seeking better sleep or relaxation. # Visual style The ad has a polished, studio-shot production quality with a focus on creating a luxurious and relaxing atmosphere. The color palette is dominated by reds and creams to emphasize warmth and comfort. The lighting is soft, contributing to the overall soothing feel. The typography is clean and legible, supporting the brand's message without overpowering the visuals. This visual style is designed to stand out and capture attention in a social media feed by evoking a sense of calm and self-care. # Hooks Headline: Skin Needs To Unwind Too # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message that "Skin Needs To Unwind Too", intending to highlight the importance of skincare for relaxation. The brand introduces this concept from their own POV. - Following the headline, the brand specifies the product: "Magnesium-infused body butter for tired skin.", meant to convey how the product addresses the need for skin relaxation, speaking directly from the brand's POV.

# Ad summary This ad features a woman demonstrating the use of Glowy Primer and Mattifying Primer. She explains how the glowy primer provides opalescent glow while the mattifying primer provides satin blurring-like effect that minimizes pores and helps makeup glide on while hydrating your skin. # Brand positioning The brand is presented as a provider of makeup primers that enhance the skin's natural appearance. They offer solutions for both glow and matte looks, suggesting a versatility that caters to different preferences. The brand seems to value healthy skin, promoting hydration in their formulas, positioning themselves as a brand that prioritizes skin health. # Product The ad features two distinct primers. The Glowy Primer is described as having a "beautiful opalescent glow" without being shimmery, meant to be applied on top of makeup. The Mattifying Primer has a "beautiful satin blurring-like effect," which helps makeup glide on while minimizing the appearance of pores. Both primers hydrate the skin to prevent a chalky, dry feeling under makeup. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The creator speaks directly to the camera in a conversational tone. The shots are mostly static, with minimal camera movement. The production quality is simple, focusing on clear product demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator speaks directly to the camera. - 00:04–00:17 She shows the glowy primer on her hand. - 00:17–00:32 She applies the primer on top of her makeup like a highlighter to show the difference between each side. - 00:32–00:39 She shows the mattifying primer on her hand.

# Ad summary This image ad is an invitation to The Very Luxe Salon located in Westfield Southland, Level 1, from Thursday, May 21 to Sunday, May 24. The ad is designed for distribution on mobile devices in a Stories format. # Brand positioning The Very Luxe Salon is positioning itself as a premium destination for beauty and wellness services, designed to offer customers a luxurious salon experience. The brand aligns with values of sophistication and elegance, emphasizing high-quality services in a desirable setting. The brand stands out by focusing solely on the experience offered without mentioning competitors, and the emotional branding of luxury experience is at the forefront. # Product The ad promotes a salon event at The Very Luxe Salon located in Westfield Southland. The event is taking place on Level 1 and is scheduled from Thursday, May 21 to Sunday, May 24. The product itself is not a tangible good but an invitation to experience the luxury salon services and ambiance during the specified dates. The ad is designed for people interested in beauty and wellness, inviting them to the salon's location during a specific period. # Visual style The ad has a clean, minimalist aesthetic with a solid pastel pink background and simple serif typography. The production quality appears polished, leveraging a refined typeface. The layout is simple and direct, suitable for quick scanning. The style contrasts with the typical high-design or visually cluttered ads, making it subtly disruptive in its simplicity. # Hooks Headline: You're Invited To The Very Luxe Salon # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an invitation to the audience, presented from the brand's perspective, inviting them to 'The Very Luxe Salon'. This creates a sense of exclusivity and draws the viewer in with the promise of a luxurious experience. - The brand then states the location details, offering the location of "Westfield Southland, Level 1," providing practical information to those interested in attending. This reinforces the real-world presence and accessibility of the salon. - The brand shares the event duration, clearly stating the dates, from 'Thursday, May 21 - Sunday, May 24.' This creates a sense of urgency and time-bound opportunity for the audience to plan their visit.

# Ad summary This image ad promotes the grand opening of a beauty salon called 'VERY LUXE Salon'. The image is a mood board-style collection of images that create a luxury salon environment for the targeted audience. # Brand positioning The brand 'GO-TO' is presented as a purveyor of luxury skincare products, positioning itself in the high-end beauty market. The brand promotes a lifestyle of indulgence and self-care through their association with 'VERY LUXE Salon'. GO-TO aims to occupy a space in the consumer's mind as a brand that embodies both luxury and quality, encouraging consumers to care about their skin through opulent experiences. By associating with a luxury salon grand opening, the brand aligns with high-end beauty standards and offers a premium experience, potentially pushing against norms of more accessible or DIY beauty routines. The brand positioning is largely emotional, focusing on the consumer's desire for luxury and self-indulgence. # Product The featured product is a GO-TO skincare product. It is packaged in a metallic rose gold tube with a darker rose gold cap. The product is for individuals who enjoy high-end beauty experiences and self-care. The tube is labeled with the brand name 'GO-TO' and other (on-package label text). A key USP is the product's association with a luxury salon experience, suggesting a high-quality, premium skincare option. The ad implies use occasions are during or after luxury beauty treatments. It also suggests a reason to try or buy it as being part of a luxury salon experience. # Visual style The ad has a mood board aesthetic, combining photography, renderings, and color swatches in a collage style. The production quality appears to be a mix of studio-shot product photography and digitally rendered salon settings, creating a cohesive visual theme. The overall image treatment involves a consistent color palette of peach, rose gold, and soft pink, which is applied to create a sense of luxury and cohesion. The typography is integrated with a mix of bold sans-serif and script fonts, contributing to the upscale feel. This style is likely intended to be visually appealing and eye-catching in a social media feed, encouraging viewers to pause and engage. # Hooks Headline: YOU'RE INVITED TO THE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Remind Me! # Point of view - [object Object] # Storyline - The ad starts with an invitation to the grand opening of 'VERY LUXE Salon'. This opening beat immediately frames the ad as an exclusive event, attracting viewers with a sense of prestige and opportunity, told from the brand's perspective. - The ad provides logistical details about the salon's location and opening dates, specifying the location as Westfield Southland, Level 1, and the dates as Thursday, May 21 - Sunday, May 24. This is included to equip interested viewers with necessary information to attend the event, told from the brand's perspective. - The ad includes the phrase, "See you there. (Or else.)" This playful statement creates a sense of exclusivity while using humor to encourage attendance, told from the brand's perspective. - The ad has a button prompt to "Remind Me!" This gives the viewer a clear call to action and facilitates easy event reminders, told from the brand's perspective. - The ad presents various aesthetic and product elements to convey the overall experience of the luxury salon. This entices the viewer by showcasing the luxurious environment and products they can expect, encouraging them to attend and participate, told from the brand's perspective.

# Ad summary A woman describes the benefits of Very Amazing Retinal product by Younger. She explains that it should only be used at night with a follow up of SPF in the morning. The product is incredible for acne or wrinkles. She suggests doing a little patch test just to make sure it's okay for your skin. Just go gently and be careful. This is a very powerful active serum, but the results are phenomenal. # Brand positioning Younger is a brand that offers potent retinal products. The brand's values seem to align with effective skincare solutions. The brand focuses on providing potent retinol-based solutions for addressing skin concerns like acne, fine lines, and wrinkles. The brand aims to make skincare accessible and effective, providing products that offer results while ensuring they are appropriate for different skin types. # Product Very Amazing Retinal is a potent retinol product designed to be used only at night, followed by SPF in the morning. It is designed for people struggling with acne and/or fine lines and wrinkles. It is a powerful active serum, but the results are phenomenal. The product is packaged in a pink cylindrical container. # Visual style The ad has a UGC feel. It is shot indoors with natural lighting. It has a polished feel, making it seem more professional than a normal UGC video. The pacing is consistent with someone speaking directly to the camera. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator standing in front of a window with light coming through. She is facing the camera and holding a pink product in front of her, asking the audience if they are dealing with fine lines, texture, or dullness. This is to draw attention of people who are dealing with these issues and make them want to know more about the product. - 00:01–00:08 She introduces the product and notes that is a potent retinol product that should only be used at night time, then followed up with SPF in the morning. This provides basic usage instructions and is from the brand's point of view. - 00:08–00:14 She lists the benefits of the product, as a solution for acne or wrinkles. This is to show the different needs the product can solve, broadening the product's appeal. This is also from the brand's point of view. - 00:14–00:21 The creator recommends doing a patch test before applying the serum to the face. This part is intended to address purchase barriers for first-time retinol users. - 00:21–00:34 The creator emphasizes that it may be something a younger customer misses. She says to go gently and be careful, because it is a powerful active serum. She finishes by saying the results are phenomenal. This functions as a soft conclusion, reassuring the potency of the product and its effective results.

# Ad summary This ad promotes a beauty event called "The Very Luxe Salon" at Westfield Southland from May 21st to May 24th. It uses a simple text-based visual format to convey essential event details. # Brand positioning This ad seems to be advertising the event of beauty or styling brand called "The Very Luxe Salon." Based on the name alone, this brand appears to be targeting a demographic that appreciates luxury and high-end experiences, and they are likely marketing beauty treatments or products. The brand aligns with a lifestyle of sophistication, promoting a salon experience that goes beyond the typical. # Product This ad showcases an invitation to "The Very Luxe Salon" event, offering an unspecified array of beauty-related experiences and products. The ad emphasizes the location as Westfield Southland, Level 1, and specifies the event dates from Thursday, May 21st, to Sunday, May 24th. The invitation is presented as an opportunity for people to engage with a luxurious and sophisticated salon experience. # Visual style The ad has a minimalist aesthetic with a static image and a classic serif font on a solid background, creating an elegant and straightforward announcement. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The ad displays a static invitation card.

# Ad summary The ad promotes Face Hero from Go-To to fix dry, dull, winter skin. The ad features the product itself and close ups of applying the product to the skin. # Brand positioning Go-To presents itself as a solution to common skincare problems such as dull and dry skin. The brand's positioning is centered around simplicity and effectiveness. The brand promotes a lifestyle of self-care and confidence, evident in its approach to skincare with potent plant and nut oils. The brand diverges from the complex ingredient lists and lengthy routines often associated with skincare, prioritizing a functional approach with a focus on healthy, glowing skin for all skin types. # Product Go-To's Face Hero is a face oil formulated with 10 potent plant and nut oils, advertised as a solution for dry, dull, winter skin. The product works by replenishing and hydrating the skin, resulting in a glowing complexion. It is suitable for all skin types. The ad emphasizes that the face oil is bestselling and award-winning, further highlighting its appeal. # Visual style The ad's aesthetic leans toward a polished commercial feel, incorporating smooth transitions and close-up shots to highlight the product. The production quality appears high-end. The pacing remains consistent, with cuts timed to voiceover lines. This approach supports the tone, aiming to convey reliability and product details. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action So when are you gonna give it a try? # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the question of "Dry, dull, winter skin?", posing a question as a solution for the problem and drawing in viewers. - 00:03–00:04 00:03–00:04 The ad shows an overview of the product as the narrator states it has "over 45,000 five-star reviews", emphasizing its credibility and popularity. - 00:04–00:06 00:04–00:06 The ad shows the golden oil being dropped onto skin, with the narrator stating "This is Face Hero from Go-To", introducing the brand. - 00:06–00:10 00:06–00:10 The ad shows five star reviews, with the narrator stating "This bestselling, award-winning face oil has", emphasizing the product's success and recognition. - 00:10–00:14 00:10–00:14 The ad shows the bottle being held and a golden oil being dropped out of the bottle, with the narrator stating "10 potent plant and nut oils, and is suitable for all skin types.", highlighting the key ingredients and suitability. - 00:15–00:17 00:15–00:17 The ad shows the bottle being twisted in the hand with the narrator stating "So when are you gonna give it a try?", encouraging the viewer to try the product.

# Ad summary This ad is for Go-To Skincare. It offers a free mini face cream for new customers who use the code LUXESKIN and spend a minimum of $25. # Brand positioning Go-To Skincare is presented as a brand focused on providing a free sample to new customers as an incentive to purchase. The brand positions itself to appeal to new customers looking to try their products. The overall tone is straightforward and promotional. The brand's strategy seems geared towards attracting new clientele through introductory offers and a clear purchase incentive. # Product The featured product is a mini face cream offered as a free gift to new customers. The ad emphasizes the availability of this mini cream as a way to incentivize first-time purchases from the brand. The product is presented as a sample, allowing new customers to experience the brand's skincare offerings without a large initial commitment. The ad promotes the mini face cream as part of a broader strategy to encourage trial and adoption of the brand's skincare line. # Visual style The ad has a clean and minimalist aesthetic with a focus on clear messaging and product visibility. The use of a light pink background and metallic silver basket gives it a modern and inviting look. The static shot and straightforward layout suggest a direct and uncomplicated promotional approach. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad displays an image of a shopping basket filled with mini face creams.

# Ad summary This ad for Go-To features a pink background with repeating product tubes in the background. It introduces a free mini face cream for new customers who use the code LUXESKIN with a minimum purchase of $25. # Brand positioning Go-To is presented as a skincare brand offering simple, effective products. The brand's tone is playful and approachable, evident in the offer for a 'Free Mini Face Cream.' The brand appears to push against the norm of complex skincare routines, instead focusing on straightforward solutions for common skin concerns like dryness and aging. The brand positioning is functional, emphasizing simplicity and effectiveness, while also having an emotional component by promoting skin hydration and a youthful appearance. # Product The product is a mini face cream by Go-To, specifically designed for those with thirsty, dry, or mature faces. It is implied to provide intense hydration and combat the effects of aging. The key detail highlighted is that it is a mini size, which makes it an accessible entry point for new customers. The ad addresses the purchase barrier by offering the mini face cream for free to new customers. This product is intended to be easy to incorporate into a routine to make skin more supple. # Visual style The ad has a polished aesthetic with a clean, minimalist design. The editing style is static, with no cuts or transitions. The production quality is high-end, contributing to a sophisticated tone. The visual motif is the repeated product tube against a solid background. The pacing is slow and deliberate, allowing viewers to absorb the information. Audio-visual sync is minimal since it is a static image with text overlays. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a static visual showcasing a pink background with scattered tubes of Go-To's face cream. Text overlay highlights a free mini face cream for new customers with a code.

# Ad summary This ad for Go-To's Face Hero product highlights the offer of free shipping on all orders over $25. The ad features two bottles of the product with a drop of the product on the top of the bottle. # Brand positioning Go-To is presented as a modern skincare brand focused on simplicity and effectiveness. The brand emphasizes natural ingredients and a straightforward approach to skincare, cutting through the complexity often associated with beauty products. Go-To aims to occupy a space in the consumer's mind as a reliable, easy-to-use option that delivers results without unnecessary fuss. The brand aligns with a lifestyle that values efficiency and natural beauty, pushing against the norm of complicated, multi-step skincare routines. The brand positioning is both functional, highlighting the effectiveness of its ingredients, and emotional, promoting a sense of calm and confidence in one's skin. # Product Go-To's Face Hero is a restorative facial oil designed to calm and rejuvenate the skin. It is formulated with rosehip, buriti, and macadamia oils. The product is presented as a simple solution for achieving calm, healthy skin. The ad addresses the purchase barrier of shipping costs by offering free shipping on orders over $25, making it more appealing for customers to try the product. The product is packaged in an orange bottle with a light pink cap. # Visual style The ad has a clean and minimalist visual style. The lighting is soft and diffused, creating a calming and inviting atmosphere. The product is the main focus, with a simple background that doesn't distract from the product. The overall aesthetic is modern and approachable. # Hooks Headline: Free Shipping On All Orders* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a free shipping offer, immediately incentivizing potential customers to make a purchase. The brand is telling the audience that they can save on shipping costs if they spend over $25. - The ad then showcases the Face Hero product, highlighting its key ingredients and benefits. The brand is telling the audience about the product and its benefits. - The visual of the product with a drop of oil emphasizes the natural and restorative qualities of the product. The brand is showing the audience the texture and consistency of the product.

# Ad summary This ad promotes a product called Glowy Primer. In the ad, a woman talks about the benefits of using the product, which includes skin that glows and makeup that lasts all day long. Other people in the ad are shown using the product. # Brand positioning The brand aims to give the consumer skin that glows. The brand promotes healthy and radiant skin. The brand ignores functional skin benefits but focuses on emotional ones. The brand aims to elevate the consumer's feelings about wearing makeup. # Product The featured product is Glowy Primer, which is for people who want their skin to glow and makeup to last all day. It is intended to create a dewy complexion. It allows the user to wear less makeup. The primer makes makeup look its best. # Visual style The ad has a polished, commercial aesthetic. It uses quick cuts and smooth transitions. The pacing is consistent. There is audio-visual sync when the speaker says, "all day long." The setting looks luxurious. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The woman says that if you want your skin and makeup to do their best job, then you need to use a primer. - 00:07–00:18 The woman says the primer will give you a luminous dewy complexion and allow you to wear less makeup. - 00:18–00:22 The woman says the product allows your makeup to sit beautifully and last all day long. - 00:22–00:28 The woman says she applied the primer hours ago and it is still there. She ends by saying it will make the makeup look its best and stay a lot longer.

# Ad summary A woman sitting in front of a window introduces three different perfume oils from the brand "Go-To". She describes the scent of each perfume oil and the occasions where it would be best to wear each. # Brand positioning Go-To is a perfume brand that promotes chic fragrances that have multi-occasion wearability and are universally appealing. The scents are designed to evoke a certain feeling, like wearing "your favorite dress" or to be reminiscent of "holidays". They appeal to a range of preferences such as gourmand, floral, and woody scents, while avoiding headache inducing or overpowering qualities. # Product Go-To offers three distinct perfume oils: "Into the Woods", "Into the Bakery", and "Into the Garden". The "Into the Woods" perfume is an oud fragrance with top notes of Rum, mixed spices, and soft oud, heart notes of cedar, leather, patchouli and vanilla blossoms, and base notes of amber, musk and a woody accord. The fragrance is described as "woody", "ambery", "leather", "campfires", and "genuinely unisex". The "Into the Bakery" perfume is a gourmand fragrance, featuring top notes of savory biscuit, freesia and jasmine, heart notes of hazelnut and coconut milk, and base notes of vanilla, sugar cane, coconut and tonka bean. It is described as "sweet, but not sickly" and will take you back to wearing celebrity fragrances. The "Into the Garden" perfume contains notes of lemon, coriander, honey, gardenia, tuberose, ylang-ylang, jasmine, freesia, sandalwood, vanilla, solar accord, and musk. It is described as a floral scent that is not sickly and does not give you a headache. It will make you feel like you're on holidays and is very evocative. # Visual style The ad has a casual and intimate feel. The production quality is high-end and the colors are bright. The ad is edited using quick cuts and transitions. The ad mostly contains static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The brand founder introduces three perfume oils that she will be describing in the video. - 00:01–00:09 00:01–00:09 She then leads with the first scent, Into the Woods. She notes that it is her absolute favorite and that she has carried a sample of it in her handbag for months, showing it to everybody. - 00:09–00:16 00:09–00:16 She mentions how even her “hardcore fashion friends” love the Into the Woods perfume, then holds the brown bottle up to the camera. - 00:16–00:30 00:16–00:30 As the brand founder speaks, a close up shot of the Into the Woods perfume is shown and the words “Top notes: Rum, mixed spices and soft oud”, “Heart notes: Cedar, leather, patchouli and vanilla blossoms”, and “Base notes: Amber, musk and woody accord” are shown on screen. She describes the product as beautiful oud fragrance, and when she wears this scent it makes her outfit complete. - 00:30–00:36 00:30–00:36 She says that the fragrance can be worn day or night and is for everyone. - 00:37–00:41 00:37–00:41 She then moves onto the next perfume, Into the Bakery. She makes a hint about the pink bottle before presenting the product. - 00:41–00:53 00:41–00:53 As the brand founder speaks, a close up shot of the Into the Bakery perfume is shown and the words “Top notes: Savory biscuit, freesia, jasmine”, “Heart notes: Hazelnut, coconut milk”, and “Base notes: Vanilla, sugar cane, coconut, tonka bean” are shown on screen. She describes the scent as vanilla, cookies, milk, and coconut and she says that wearing it is like wearing a sweet treat. - 00:53–01:09 00:53–01:09 She says that the Into the Bakery scent takes her back to celebrity fragrances when she was a beauty editor. - 01:09–01:10 01:09–01:10 She presents the last perfume, Into the Garden. - 01:11–01:25 01:11–01:25 She mentions how Into the Garden reminds her of heady white florals that she used to be obsessed with. She goes on to say that she loves tuberose, gardenia, and jasmine. - 01:26–01:42 01:26–01:42 As the brand founder speaks, a close up shot of the Into the Garden perfume is shown and the words “Top notes: Lemon, coriander, honey, gardenia”, “Heart notes: Tuberose, ylang-ylang, jasmine, freesia”, and “Base notes: Sandalwood, vanilla, solar accord, musk” are shown on screen. She describes the fragrance as grown up and not sickly or headache inducing. - 01:42–01:52 01:42–01:52 She says that when wearing the scent, it feels glorious and like you are on holidays. She describes the scent as evocative and something people who love floral scents would enjoy.

# Ad summary A woman is speaking directly to the camera, telling the viewer that if they want their skin and makeup to hold and to do its absolute best job, then they need to use a primer. The video then demonstrates a woman using the primer on her face, resulting in a luminous complexion. The woman speaker returns and remarks on how she can wear less makeup while looking great for many hours. # Brand positioning Based on the ad, the brand positions itself as a solution for individuals seeking long-lasting and flawless makeup. The brand emphasizes the importance of using a primer to ensure that makeup stays in place and looks its best throughout the day. The brand promotes the value of using fewer makeup products while still achieving a radiant and luminous complexion. It pushes against the norm of needing heavy makeup to achieve a desirable look, offering a functional solution for makeup longevity. # Product The featured product in the ad is the Glowy Primer, a makeup base designed to enhance the longevity and appearance of makeup. It works by providing a luminous and dewy complexion from the outset. It allows users to wear less makeup while still achieving a radiant look, ensuring that makeup sits beautifully and lasts all day long. The ad highlights the primer's ability to maintain a lasting glow for many hours after application. This product addresses the pain point of makeup fading or not lasting throughout the day. # Visual style The ad features a polished and professional aesthetic with natural lighting. The editing style is quick with smooth transitions. The production quality is high-end, resembling a professional commercial. The pacing is consistent throughout the ad, maintaining a steady rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A woman speaks directly to the camera, posing a question about making makeup last all day. - 00:00–00:07 The woman is sharing her expertise, positioning herself as someone who understands the viewer's desire for long-lasting makeup, and is providing a solution. - 00:07–00:08 The speaker explains why primer is needed for makeup to hold. - 00:08–00:15 The ad transitions to a demonstration of the Glowy Primer being applied to a model's face, creating a luminous effect. This is to reinforce why the product is helpful for holding makeup in place. - 00:15–00:20 The model smiles, reinforcing her approval of the product. - 00:20–00:24 The original speaker reiterates the benefits of using the primer. - 00:24–00:26 The ad shows the primer being applied to a woman who is seated in a makeup chair. - 00:26–00:28 The original speaker concludes by further reinforcing why makeup applied with the primer will look best and stay a lot longer.

# Ad summary A UGC-style video ad in which a creator shares her love for Go-To's Face Hero product, highlighting its long-term benefits for her skin during different phases of life. # Brand positioning Go-To is presented as a reliable and effective skincare brand, particularly with its hero product, Face Hero. The brand aims to occupy a space in the consumer's mind as a trusted solution for calming and soothing skin, regardless of its condition. Go-To aligns with a functional approach, providing a product that consistently works on the skin. The brand defies category norms with its lasting power and adaptability over time, positioning itself as a dependable solution that stands the test of various life phases. # Product Go-To's Face Hero is presented as a calming and soothing skincare product that is used as a moisturizer. It is for anyone looking for a reliable skincare solution that works consistently, regardless of skin condition or life stage. The product calms and soothes skin, works on the skin over many years, and provides a beautiful glow. It can be used both morning and night after serums and before SPF and makeup during the day. The ad emphasizes its ability to nourish the skin. # Visual style The ad has a casual, UGC aesthetic with a natural light and minimal editing. The overall look is friendly and low-key, aiming to create a relatable feel, like content from a casual creator. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A creator introduces the Go-To Face Hero product as her ride or die. - 00:05–00:09 The creator states that she has been using the product consistently for the last 7 years. - 00:09–00:12 The creator pre-emptively addresses doubt about her authority, as she is known for working in the food industry. - 00:12–00:22 The creator asserts her credibility as a skincare expert, disclosing that she has worked in the beauty industry for over a decade. - 00:22–00:25 She explains that the product has stuck with her during this time. - 00:25–00:35 The creator highlights that the product has worked for her skin over so many years and through so many phases of her life, specifically mentioning pre-baby to postpartum to even now as a toddler mum. - 00:35–00:39 The creator explains how the product always calms and soothes her skin, even when her skin is angry or at its worst. - 00:39–00:43 She shares that she just wears the product and some SPF as her skin prep. - 00:43–00:45 She shares that she uses the product essentially as a moisturizer. - 00:45–00:51 She also applies the product after serums and before SPF and makeup during the day. - 00:51–00:55 The creator explains that she loves the way the product smells and nourishes her skin. - 00:55–00:59 The creator says her skin drinks the product up and gets this beautiful glow.

# Ad summary A creator demonstrates how to use primer to have long-lasting makeup. # Brand positioning The brand aims to simplify makeup by creating products that help maintain your look throughout the day. It promotes the idea that less makeup is required for the same or better outcomes, and is focused on helping customers achieve a more natural makeup aesthetic. # Product The product is a primer that is applied to the skin before makeup application. It provides a luminous, dewy complexion from the outset, leading to the ability to wear less makeup overall. The primer is designed to help makeup sit beautifully and last all day long. # Visual style This ad has a polished aesthetic with the speaker having more of a UGC style. The editing includes quick cuts and smooth transitions. The pacing of this ad shifts with the cuts. The audio is synced with visual elements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator asks if you want your skin and makeup to hold and do its absolute best job. - 00:07–00:07 The creator suggests that you need to use a primer. - 00:08–00:13 The creator introduces the Glowy Primer and explains that it gives you a luminous, dewy complexion. - 00:13–00:21 The creator says that when you use the primer, you will wear less makeup, and when you add makeup, it will sit beautifully and last all day long. - 00:21–00:24 The creator says she applied it many hours ago and the glow is still there. - 00:24–00:28 The creator states that the primer is going to make that makeup look its best and stay a lot longer.

# Ad summary string # Brand positioning Go-To is presented as a chic and approachable beauty brand that promotes a sense of fun and sophistication. It defies the norm of overly serious beauty advertising by embracing a playful and relatable tone, aligning with a lifestyle that values effortless style and self-expression. The brand's positioning seems to be that beauty can be both effective and enjoyable, appealing to those who seek a balance between quality and simplicity. The different roll-on perfume oils each have distinct functional differences in their scents but are tied together with the same branding. # Product Go-To offers three roll-on perfume oils, each designed with distinct scent profiles. "Into the Woods" is a unisex fragrance featuring top notes of rum, mixed spices, and soft oud; heart notes of cedar, leather, patchouli, and vanilla blossoms; and base notes of amber, musk, and a woody accord. The presenter describes it as woody, ambery, leathery, and evocative of campfires. "Into the Bakery" is a gourmand scent with top notes of savory biscuit, freesia, and jasmine; heart notes of hazelnut and coconut milk; and base notes of vanilla, sugar cane, coconut, and tonka bean. The presenter describes it as sweet, rich, full, and warm. "Into the Garden" is a floral scent with top notes of lemon, coriander, honey, and gardenia; heart notes of tuberose, ylang-ylang, jasmine, and freesia; and base notes of sandalwood, vanilla, a solar accord, and musk. These oils are designed for everyone and any occasion, whether day or night, offering a chic and simple way to complete an outfit. The ad addresses the purchase barrier of overwhelming floral scents by presenting grown-up, elevated scents. # Visual style The ad has a casual and approachable aesthetic, resembling a UGC-style review. The setting appears to be a brightly lit room with natural light streaming through a window, creating a warm atmosphere. The editing style consists of quick cuts, with a moderate pacing of about 18 cuts per minute, keeping the video engaging and dynamic. The cuts and text overlays are often timed to coincide with the speaker's words, enhancing the overall impact of the presentation. The UGC feel suggests a genuine and relatable endorsement of the products, appealing to viewers seeking authentic recommendations. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter asks the audience what their perfumes smell like. - 00:02–00:05 00:02–00:05 The presenter introduces Into The Woods, stating that it is their absolute favorite and that they have had a sample in their handbag for months. - 00:05–00:16 00:05–00:16 The presenter talks about showing it to everyone, especially fashion friends who are very snobby, and that they love it. - 00:16–00:29 00:16–00:29 The presenter goes on to describe Into The Woods as a beautiful oud fragrance and lists the scent notes. They further describe the scent profile and suggest that it completes their outfit. - 00:29–00:31 00:29–00:31 The presenter suggests Into the Woods is appropriate for both day and night. - 00:31–00:37 00:31–00:37 The presenter states that Into the Woods is for everyone and is very chic. - 00:37–00:41 00:37–00:41 The presenter introduces the next fragrance, Into The Bakery. - 00:41–00:52 00:41–00:52 The presenter reveals that Into The Bakery is a gourmand scent, and lists the scent notes. They describe the scent profile and suggest it is like wearing a sweet treat. - 00:52–00:58 00:52–00:58 The presenter reminisces about wearing celebrity fragrances as a beauty editor and namedrops Britney Spears and Hilary Duff. - 00:58–01:09 00:58–01:09 The presenter describes Into The Bakery as sweet but not sickly, rich, full, and warm, suggesting that the viewer will love it if they love a gourmand. - 01:09–01:11 01:09–01:11 The presenter introduces the last fragrance, Into The Garden. - 01:11–01:26 01:11–01:26 The presenter states it reminds them of big, heady white florals they were obsessed with and states the scent notes. - 01:26–01:43 01:26–01:43 The presenter lists the scent notes and states that this is a grown-up floral that doesn't give you a headache and makes you feel glorious like you are on holiday. - 01:43–01:52 01:43–01:52 The presenter concludes that Into the Garden is very evocative and will be very popular if you love a floral scent.

# Ad summary This Go-To ad promotes Very Luxe Face Cream with a 15% off offer for first-time customers. The visual focuses on the product's packaging and promises firmer, smoother skin. # Brand positioning Go-To is presented as a modern skincare brand, focusing on simplicity and effectiveness. The brand emphasizes ease of use and visible results, aiming to occupy a space in the consumer's mind as a reliable and straightforward skincare solution. The brand promotes a hassle-free approach to beauty, suggesting that achieving healthy and firm skin doesn't require complicated routines or excessive effort. Go-To uses a clear, direct tone, positioning itself against brands that overcomplicate skincare. # Product The ad promotes Go-To Very Luxe Face Cream, a skincare product designed to firm and smooth the skin. This cream contains ceramides, collagen, and peptides, as highlighted on the packaging. The product is presented as a solution for achieving firmer and smoother skin. It comes in a metallic rose gold jar with a screw-top lid, suggesting a premium feel. The size of the jar is 50ml / 1.7 fl oz. The ad showcases the product in multiple views to highlight its packaging and key ingredients. # Visual style The ad has a polished, studio-shot production quality. The visual motif centers on the stacked product jars against a soft peach background, creating a clean and modern aesthetic. There is subtle color grading to enhance the rose-gold tones. The typography is integrated in a clean and legible way. The overall style aims for a native in-feed feel, using high-design to capture attention. The image is highly scannable, with a clear focus on the product and offer. # Hooks Headline: 15% Off Your First Order # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the offer of '15% Off Your First Order,' immediately grabbing the viewer's attention with a discount. This is communicated from the brand's perspective, aiming to incentivize first-time purchases and encouraging viewers to try the product. - The ad then showcases the Go-To Very Luxe Face Cream, emphasizing its premium packaging and key ingredients for 'firmer, smoother skin.' This is shown from the brand's perspective, highlighting the product's benefits and positioning it as an effective skincare solution. - The visual arrangement of multiple jars aims to create a sense of abundance and accessibility, reinforcing the product's desirability. The brand aims to assure potential customers about the quality and efficacy of the face cream.

# Ad summary A creator reviews the Go-To Into the Garden perfume oil. # Brand positioning Go-To is presented as a brand that is elevated, evocative, and popular if you love floral scents. They sell perfume oils, and are positioned as a brand that is modern and grown up. # Product The product featured is the Go-To Into the Garden perfume oil. The perfume has top notes of lemon, coriander, honey, and gardenia; heart notes of tuberose, ylang-ylang, jasmine, and freesia; and base notes of sandalwood, vanilla, solar accord, and musk. The perfume is floral, not sickly, and it doesn't give you a headache. # Visual style The ad has a semi-polished, semi-UGC feel. The creator is sitting in her home, but the shots of the product are done against a plain green background. There are quick cuts between the creator speaking and the product shots. The ad has a pace of about 15 cuts per minute, and the cuts are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:16 00:00–00:16 The creator introduces Go-To’s “Into the Garden” perfume oil, describing it as reminiscent of the “big heady white florals” she was once obsessed with, but in a more “elevated way”. She states that she loves tuberose, gardenia, and jasmine and the white summer floral. - 00:16–00:24 00:16–00:24 The ad cuts to a close up of a hand holding the perfume bottle, with text overlay listing the top notes: lemon, coriander, honey, gardenia. The creator chimes in, saying that the floral scent is “grown up”. She continues by saying it’s not sickly, and it doesn’t give you a headache like some others do. - 00:24–00:32 00:24–00:32 The ad cuts to a close up of a hand applying the perfume oil to the wrist, with text overlay listing the heart notes: tuberose, ylang-ylang, jasmine, freesia, and base notes: sandalwood, vanilla, solar accord, musk. The creator chimes in, saying “It just feels like you’re in your favorite dress and your hair slicked back. It feels glorious and like you’re on holidays”. - 00:32–00:42 00:32–00:42 The ad cuts back to the creator, who states that the perfume oil is “very, very evocative”, and that it’s “gonna be very popular if you love a floral scent”.