A conversion credited to someone who saw your ad but didn't click it, then converted later through another path. This captures upper-funnel influence that click-based attribution misses, though it's harder to rely on with iOS privacy changes.
What is View-through conversion?
A conversion credited to someone who saw your ad but didn't click it, then converted later through another path. This captures upper-funnel influence that click-based attribution misses, though it's harder to rely on with iOS privacy changes.
Frequently Asked Questions
What is View-through conversion?
A conversion credited to someone who saw your ad but didn't click it, then converted later through another path. This captures upper-funnel influence that click-based attribution misses, though it's harder to rely on with iOS privacy changes.