The moment someone completes a transaction. This is the event most performance advertisers optimize for because it's the clearest signal of business value. Your pixel or CAPI needs to fire this event reliably for the algorithm to work.
What is Purchase event?
The moment someone completes a transaction. This is the event most performance advertisers optimize for because it's the clearest signal of business value. Your pixel or CAPI needs to fire this event reliably for the algorithm to work.
Frequently Asked Questions
What is Purchase event?
The moment someone completes a transaction. This is the event most performance advertisers optimize for because it's the clearest signal of business value. Your pixel or CAPI needs to fire this event reliably for the algorithm to work.