How much each click costs you. This number gets influenced by auction dynamics and creative quality. If your CPC is climbing, either your creative isn't compelling enough or you're competing in an expensive space.
What is CPC (Cost per click)?
How much each click costs you. This number gets influenced by auction dynamics and creative quality. If your CPC is climbing, either your creative isn't compelling enough or you're competing in an expensive space.
Frequently Asked Questions
What is CPC (Cost per click)?
How much each click costs you. This number gets influenced by auction dynamics and creative quality. If your CPC is climbing, either your creative isn't compelling enough or you're competing in an expensive space.