How Gillette Advertises on Meta

# Ad summary A man demonstrates that the Gillette Clean & Fresh razor is a hygienic alternative to disposable razors. # Brand positioning Gillette is presented as a trusted brand of razors that provides a clean and fresh shaving experience. The brand positions itself as innovative and focused on hygiene, pushing against the norm that disposable razors are the most hygienic option. Gillette aims to occupy the space of providing accessible, high-quality razors that deliver a superior shaving experience while addressing hygiene concerns. # Product The Gillette Clean & Fresh razor is a 5-blade razor designed with extra spacing for an easy rinse. It aims to solve the problem of razors not being properly cleaned, leading to potential hygiene issues. The razor is for anyone who shaves and is concerned about maintaining a clean and hygienic shaving experience. The product's USP is its 5 blades and extra spacing, which allows for a smooth and easy rinse, ensuring it stays clean. The ad addresses the purchase barrier of hygiene by positioning this razor as a more hygienic alternative to disposable razors. It is available at Walmart for $9.97. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished product shots. The editing style includes quick cuts to transition between the man and the product. The pacing is moderate, with cuts timed to the background music. The production quality is a mix of casual and commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a man covered in shaving cream holding a disposable razor. Text on screen says: "MYTH: DISPOSABLES ARE THE BEST WAY TO GET A HYGIENIC SHAVE". This is meant to set up a common misconception that the ad will then contradict. - 00:02–00:07 00:02–00:07 The scene transitions to a product shot of the Gillette Clean & Fresh razor with the text: "THIS 5-BLADE SHAVE WAS DESIGNED WITH EXTRA SPACING FOR AN EASY RINSE". This is meant to showcase the product's unique design. - 00:07–00:11 00:07–00:11 The ad concludes by showing the product packaging, price, and availability at Walmart. This is meant to provide clear information about where to purchase the product.

# Ad summary The image ad attempts to humorously suggest that the audience member may know someone who still uses a standard razor for shaving. To solve this, the ad suggests to try a different product instead. # Brand positioning The brand is not explicitly mentioned or shown in the ad; it is implied that they offer a modern alternative to traditional shaving methods. The brand aims to occupy a space in the consumer's mind as a more evolved and desirable option for achieving a better shave, suggesting that those still using conventional razors are outdated. # Product The advertised product is implied to be a shaving product that provides a closer and more modern shaving experience compared to the existing product. The ad doesn't specify the exact product type, ingredients, or additional features. The main focus is on positioning the product as an alternative option. The ad subtly addresses the barrier of sticking with familiar, but potentially inferior, shaving methods. # Visual style The ad uses a combination of realism and graphic elements to create a relatable yet stylized image. The close-up shot of the face is raw and unfiltered, giving it an authentic feel. The peeled-back corner with gradient coloring adds a modern, graphic touch. The overall effect is designed to grab attention and convey the message quickly, without heavy editing or special effects. # Hooks Headline: we all got that one homie who's still rocking ~~this~~ ordinary shave # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by suggesting that the viewer knows someone who is still using an outdated razor. This is intended to create an immediate connection with the viewer by calling to mind their personal experience and social circle, framing the situation from the perspective of someone noticing another person's shaving habits. - The image then transitions to suggesting an alternative product, inviting the viewer to consider a different approach to shaving. This offers a solution to the problem presented in the first act, shifting from a relatable observation to a direct recommendation from the brand.

# Ad summary The ad challenges the common perception that disposable razors are the most hygienic choice for shaving. It presents this idea as a 'myth' and visually showcases a stack of blue disposable razors against a light blue background. # Brand positioning Based on the visual cues, this brand positions itself as a challenger to conventional shaving norms, particularly those associated with disposable razors. The brand appeals to consumers who may be misinformed about hygiene in shaving practices. The message is functional, aiming to correct a misunderstanding and potentially introduce a more effective or superior alternative. # Product The image prominently features a stack of blue disposable razors. The razors have a simple design with twin blades, a blue plastic head, and a ribbed handle for grip. They are presented as a commodity product, stacked casually on a light blue surface. The advertisement tackles the idea that using disposable razors is the best way to get a hygienic shave, suggesting that this belief is a myth. The ad serves to address a common misunderstanding about hygiene in shaving, subtly implying that the featured razors are not necessarily the most hygienic choice. # Visual style The ad has a clean, simple visual style, likely shot in a studio with controlled lighting. The focus is sharply on the product, with minimal distractions. The composition and coloring are consistent with a platform-native design, and intended to be scannable in-feed. # Hooks Headline: SHAVING WITH DISPOSABLES IS THE BEST WAY TO GET A HYGIENIC SHAVE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a common belief as a 'MYTH:' This is a direct contradiction of a widely held belief about hygiene and disposable razors, intended to capture the viewer's attention from the brand's POV. - The visual display of several stacked disposable razors reinforces the focus on the common shaving tool, to set up for the 'myth' that will be debunked from the brand's POV.

# Ad summary This ad highlights the Gilette Clean & Fresh razor. The ad uses a slideshow format to showcase items that are decreasing in price, contrasting with other items that are increasing. The advertisement uses music to entertain viewers. # Brand positioning The Gillette brand, as portrayed in this ad, aims to occupy a space in the consumer's mind as a provider of quality shaving products at an affordable price, particularly in comparison to competitors. The brand emphasizes accessibility and value without compromising on quality. The brand aligns with practical values, focusing on delivering a functional benefit—a clean and fresh shave—while also subtly addressing economic concerns by highlighting affordability. The ad directly positions Gillette against its competitors by showcasing a more affordable alternative to Harry's Plus, challenging the norm of higher-priced shaving solutions. # Product The featured product is the Gillette Clean & Fresh razor, advertised as a cost-effective alternative to competitors without sacrificing quality. This razor is designed for individuals seeking a clean and comfortable shaving experience, without being sold a subscription. The Clean & Fresh razor comes equipped with 5 quality blades, an easy rinse design and freshness indicator. The ad addresses purchase barriers by directly comparing its price point to Harry's Plus, emphasizing that it's up to $5 less. The product is positioned as an accessible, affordable, and high-quality option for everyday shaving needs. # Visual style The ad combines a polished slideshow format with a lighthearted and engaging tone. The editing style consists of quick cuts between slides, maintaining a consistent pace that aligns with the upbeat music. The use of product shots gives it a commercial feel, while the slideshow concept is meant to resonate with a younger audience familiar with social media content. The pacing is fast, with cuts aligning to the beat of the music, enhancing the rhythmic appeal of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a dark blue background displaying the message, 'A SLIDESHOW OF THINGS THAT ARE ACTUALLY CHEAPER IN 2026,' signaling a playful take on economic trends. This captures attention by hinting at unexpected savings. - 00:02–00:03 The slideshow commences with images of 'AUNT DEB'S RESIN ART,' suggesting handcrafted items might become more affordable. This is presented from the brand's perspective using simple text over stock imagery, setting a lighthearted tone. - 00:03–00:07 The focus shifts to 'A GILLETTE-QUALITY 5-BLADE SHAVE,' visually showcasing the product, while a hand presents the blue 5-blade razor and handle. The ad reinforces the main message that quality razors can be affordable. - 00:07–00:09 Ending the slideshow, the blue screen reappears and white text is displayed on the screen, reading, 'END OF SLIDESHOW.' The music and visuals conclude to reinforce a brief presentation. - 00:09–00:12 The scene transitions to the Gillette product packaging. The ad features a product shot of two products from the Gilette Clean & Fresh line, highlighting the product’s newness, an under $10 price point, and suggesting affordability from the brand’s perspective. - 00:12–00:15 The ad then highlights a product shot of two products from the Gilette Clean & Fresh line, comparing the price point to the Harry's Plus brand, emphasizing that it's up to $5 less.

# Ad summary The ad promotes Gillette Clean & Fresh razors, highlighting their quality shave at a lower price than Harry's Plus. The ad uses a slideshow format initially mocking things that are cheaper in the future, then pivots to showcase the Gillette product and its price. # Brand positioning Gillette is presented as a provider of high-quality shaving products, specifically razors. The brand positions itself as offering a "Gillette-quality shave" that is also more affordable, directly undercutting competitors like Harry's. The brand's positioning is functional, focusing on performance (quality shave) and simplicity (easy blades), while also leaning into an emotional benefit of financial savings. # Product The advertised product is the Gillette Clean & Fresh razor. It is a 5-blade razor designed to provide a clean and smooth shave. The razor is presented as being more affordable than Harry's Plus, explicitly stating "A Gillette-quality shave up to $5* less than Harry's Plus." It is available with both the razor and blade cartridge, as well as blade refills. The packaging highlights features such as 5 quality blades, a clean smooth shave, easy rinse blades, and an endurance indicator. The ad addresses the purchase barrier of cost by highlighting its affordability compared to a competitor. # Visual style The ad uses a slideshow format that transitions to a direct product display. The initial slides have a simple, clean look, while the product shots are brightly lit and showcase the packaging clearly. The editing style is straightforward with static shots and hard cuts between images. The pacing is moderate, with cuts timed roughly to the music beats, but the emphasis is on clear product presentation. The production quality appears polished, aligning with a commercial feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A title card is shown with the text "A SLIDESHOW OF THINGS THAT ARE ACTUALLY CHEAPER IN 2026". - 00:02–00:04 00:02–00:04. An image of several resin art pieces made by "AUNT DEB'S RESIN ART" appears. This image continues the slideshow theme of the previous slide. - 00:04–00:07 00:04–00:07. An image of a hand holding a razor with the text "A GILLETTE-QUALITY 5-BLADE SHAVE" appears. This image continues the slideshow theme of the previous slide. - 00:07–00:08 00:07–00:08. A title card is shown that says "END OF SLIDESHOW". - 00:08–00:15 00:08–00:15. Product packaging for Gillette Clean & Fresh is shown along with the text "TRY GILLETTE CLEAN & FRESH $9.97" and "A GILLETTE-QUALITY SHAVE UP TO $5* LESS THAN HARRY'S PLUS".

# Ad summary This ad highlights the Gillette Clean & Fresh razor, emphasizing its 5-blade design and extra spacing for easy rinsing. It contrasts the product with disposable razors, positioning the Clean & Fresh as a more hygienic and cost-effective alternative available at Walmart for under $10. # Brand positioning Gillette is presented as an authority in shaving technology. The brand is positioned as innovative, hygiene-focused, and accessible. The ad directly addresses a common myth about disposable razors being the most hygienic option, countering this perception with the introduction of their Clean & Fresh razor. The brand aims to occupy the space of a reliable and affordable solution for a clean and hygienic shave, accessible through mass retailers like Walmart. This positioning is functional, focusing on the performance and hygiene aspects of their razors. # Product The Gillette Clean & Fresh razor is a 5-blade razor designed with extra spacing between the blades to allow for easy rinsing, ensuring a hygienic shave. The razor is targeted towards individuals seeking a clean and fresh shaving experience. Key features include the 5-blade technology for a close shave and the extra spacing for improved rinsing, addressing the potential purchase barrier of hygiene concerns associated with traditional razors. The ad also highlights that the razor is available at Walmart for under $10. The product is presented as a cost-effective and hygienic alternative to disposable razors. # Visual style The ad features a clean, informative visual style. The editing is straightforward with static shots and clear text overlays. The production quality is polished, giving a commercial feel. The pacing is consistent throughout the ad, and visual elements are timed to coincide with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try Gillette Clean & Fresh # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by questioning the common belief that disposable razors are the most hygienic shaving option. - 00:01–00:06 Following the initial statement, the ad introduces the Gillette Clean & Fresh razor, emphasizing its innovative design with extra spacing for easy rinsing. - 00:06–00:11 The ad concludes by promoting the product’s availability at Walmart for under $10, reinforcing its accessibility and affordability.

# Ad summary This ad showcases Gillette's Clean & Fresh razor. It emphasizes the product's value by highlighting its affordability and availability at Walmart. # Brand positioning Gillette positions itself as a provider of affordable and accessible shaving solutions for men. The brand presents its products as offering high-quality performance without breaking the bank, making effective grooming attainable for the everyday consumer. Gillette also utilizes a modern, accessible tone. # Product The advertised product is the Gillette Clean & Fresh razor, designed for a clean and refreshing shaving experience. It is explicitly priced “under $10”, addressing the purchase barrier of cost and positioning it as an affordable option. The razor features 5 quality blades and an easy-rinse design, and it’s available at Walmart. The product is presented as a straightforward, no-frills shaving solution. # Visual style The ad has a clean and modern aesthetic, using bright lighting and simple backgrounds to highlight the product. Editing is quick and snappy, with a focus on direct messaging. The production quality is polished, resembling a professional commercial. Pacing is quick, around 120 BPM, with cuts timed to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action BUY NOW # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a bold text statement: "THE BEST A MAN CAN GET FOR HIS DOLLAR." This is intended to immediately grab attention by building on the brand’s famous slogan and highlighting product value. The visual style is simple and direct. - 00:02–00:05 00:02–00:05 The ad transitions to showcase the “NEW GILLETTE CLEAN & FRESH” razor alongside its packaging. This serves to formally introduce the featured product. The composition is clean and direct, ensuring clarity. - 00:05–00:10 00:05–00:10 The ad presents multiple Gillette Clean & Fresh products. The message is to reinforce availability and affordability: "BUY NOW UNDER $10* Available at Walmart". The visual style reinforces the brand’s core message.

# Ad summary This ad showcases a Gillette Clean & Fresh razor, emphasizing its quality and value. It is available at Walmart. # Brand positioning Gillette is positioned as a brand that offers high-quality shaving products at an affordable price. The focus is on providing a quality shave experience without breaking the bank. The brand is portrayed as accessible and practical, making it a go-to choice for those who seek a reliable and effective grooming solution without unnecessary frills or exorbitant costs. The phrase 'Gillette-quality shave at an exceptional value of under $10' suggests that the brand is challenging the perception that quality razors must be expensive, and offers a cost-effective alternative without compromising performance. # Product The featured product is the Gillette Clean & Fresh razor. It promises a quality shave and is positioned as an affordable option, available at Walmart for under $10. The razor is designed to provide a clean and fresh shaving experience. The ad emphasizes its accessibility and value, making it an attractive choice for consumers looking for a reliable and budget-friendly shaving solution. The packaging is not shown, so the product is being positioned on performance and value. # Visual style The ad features a clean and refreshing visual style. It utilizes a blue color scheme and water splash elements to convey a sense of cleanliness and freshness. The product is centrally located and well-lit to highlight its features. The gradient background adds depth, while the overall layout is simple and uncluttered. This design promotes scannability and stop power in the feed by grabbing attention with the splash effect and clear text. # Hooks Headline: GILLETTE CLEAN & FRESH # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Gillette Clean & Fresh razor as a new product. This is to capture the audience's attention and highlight the product as a fresh offering from a trusted brand. This part of the story is being told from the brand's perspective. - The ad highlights that the razor provides 'A Gillette-Quality Shave at an Exceptional Value of Under $10'. This emphasizes the high quality shave available at a price that is affordable and a great value. This is from the brand’s perspective trying to show the value to the consumer. - The ad ends by noting that the product is 'Available at Walmart', giving a clear point of purchase. This makes the product readily accessible to a wide range of consumers who shop at Walmart. This is from the brand's perspective, giving the customer a specific location to purchase the product.

# Ad summary This ad is for Gillette Clean & Fresh razor refills. The ad calls out that they have up to 20 great shaves per refill and are up to $5 less than the leading competitor. The ad features the razor against a blue gradient background with a water splash effect. # Brand positioning Gillette is positioned as an established provider of reliable shaving solutions. This ad promotes the brand's ability to deliver a high number of quality shaves per refill, while also undercutting competitor pricing. By highlighting the 'Clean & Fresh' line, Gillette aims to occupy a space in the consumer's mind as a provider of essential grooming products that provide a superior shave and great value, appealing to consumers who seek both quality and cost-effectiveness in their grooming routine. # Product The featured product is the Gillette Clean & Fresh razor refill pack. The refill pack promises up to 20 great shaves per refill and is being promoted as costing up to $5 less than the leading competitor, Harry's Plus. The ad emphasizes the cost savings and longevity of the product, suggesting that consumers can enjoy more shaves for less money. The product is for consumers who want a reliable shave at a better price compared to competitors. The Clean & Fresh 4ct refill can be purchased on Walmart.com. # Visual style The ad has a clean and modern visual style, with a focus on product presentation and a clear value proposition. The use of a blue gradient background and water splash effect create a sense of freshness and cleanliness. The overall production quality appears highly polished, suggesting a professional studio shoot. The ad employs a direct and straightforward approach, aiming for high scannability in the feed by immediately conveying the key benefits of the product. # Hooks Headline: Up to 20 great shaves per refill. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Gillette brand and the 'Clean & Fresh' product line, immediately orienting the audience and establishing the product focus. The brand is telling the audience what this product line is called and immediately following up with why the user should care about this product line in particular. - Next, the ad claims 'Up to 20 great shaves per refill,' emphasizing the product's longevity and the great shave the user will get. The brand is communicating the first key benefit of this razor and the audience can clearly see that one refill is going to give them many great shaves. - The ad also states that the product is 'Up to $5 LESS than the leading competitor,' directly calling out a cost-saving benefit compared to a competitor's product. This statement is supported by a disclaimer about one-time purchases on Walmart.com. The brand is trying to clearly define who the competition is and how much money can be saved by purchasing their product rather than the competition.

# Ad summary This is a video ad for the new Gillette Clean & Fresh razor, emphasizing its quality and affordability. The ad shows the product packaging and promotes its availability for under $10. # Brand positioning Gillette is presented as a well-established and trusted brand in men's grooming, specifically razors. The ad positions the brand as offering quality shaving products at an affordable price point, making it accessible to a wide range of consumers. The brand focuses on functional benefits like a clean and smooth shave, without overtly appealing to any lifestyle or aspirational values. By highlighting the 'under $10' price, it targets price-conscious consumers looking for a reliable and budget-friendly option. # Product The advertised product is the new Gillette Clean & Fresh razor. It is a 5-blade razor designed to provide a clean and smooth shave. The razor features easy-rinse blades and a freshness indicator. The packaging highlights the 5 Gillette quality blades designed to provide a close and smooth shave. A key selling point is its affordability, emphasized by the 'under $10' price point. The ad is geared towards consumers seeking a budget-friendly razor option that does not compromise on quality and performance. # Visual style The ad has a clean and straightforward aesthetic with a focus on product visibility and key messaging. It uses bright, contrasting colors to draw attention to the text and product packaging. Editing is simple with basic transitions. Production quality is polished but not overly high-end, suitable for a mass-market product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action BUY NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a statement about value. - 00:02–00:05 00:02–00:05: The ad introduces the new Gillette Clean & Fresh razor, showing the product packaging. - 00:06–00:11 00:06–00:11: A Buy Now call to action reinforces the razor's price.

# Ad summary This is a TikTok ad for Gillette Clinical Protection deodorant. The ad features a comparison between the number of swipes needed for Gillette Clinical Protection versus Degree deodorant. It highlights that one swipe of Gillette Clinical Protection is equivalent to three swipes of Degree. # Brand positioning Gillette is presented as a leading brand in personal care, specifically in the deodorant category, with a focus on providing clinical-level protection against sweat and odor. The brand aims to occupy a space in the consumer's mind as a provider of high-efficacy solutions, offering superior performance compared to standard deodorants. By highlighting that only one swipe is needed for their Clinical Protection deodorant, Gillette implies convenience and concentrated power, pushing against the norm of multiple applications required by competitor products. The brand's positioning is both functional, emphasizing performance, and emotional, suggesting confidence and assurance throughout the day. # Product The advertised product is Gillette Clinical Protection Ultimate Fresh Soft Solid Antiperspirant/Deodorant. This is a clinical-strength deodorant designed to provide superior sweat and odor protection compared to regular deodorants. It is formulated as a soft solid, packaged in a white container with the Gillette logo and product name prominently displayed. A key selling point is that just one swipe of Gillette Clinical Protection is equivalent to three swipes of Degree deodorant, suggesting it offers more concentrated and effective protection. The product is for individuals seeking long-lasting, high-performance sweat and odor control, offering convenience by requiring less product application. The ad addresses the potential purchase barrier of efficacy by demonstrating superior performance compared to a leading competitor. # Visual style The ad has a polished, commercial aesthetic with a clean and minimalist design. The editing style uses quick cuts to transition between product comparisons. The pacing is fast, aligning with the upbeat music track. The cuts are timed to the music beats, creating a synchronized audio-visual experience. The use of bright, studio lighting and simple backgrounds helps to focus attention on the product. The overall style is modern and aimed at creating a sense of efficacy and superiority. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by focusing on the Gillette product to suggest that one swipe is enough to eliminate odor. - 00:02–00:03 The ad cuts to the Degree product to highlight that the competitor brand is inferior, as it takes three swipes to eliminate odor. - 00:03–00:05 The ad returns to the Gillette product to conclude that it is the better product with the text overlay confirming its status as a one-swipe winner.

# Ad summary This ad showcases the Gillette Skin Shield Anti-Sting Formula deodorant, highlighting its gentleness on the skin and effectiveness in providing 72-hour sweat and odor protection. # Brand positioning Gillette is presented as a brand committed to providing effective yet gentle personal care products. The ad emphasizes innovation through its Skin Shield line, specifically targeting individuals who seek powerful sweat and odor protection without skin irritation. The brand is positioned as a provider of advanced solutions that cater to sensitive skin needs, blending functionality with comfort. Gillette steers clear of directly naming competitors but implies differentiation through its focus on an anti-sting formula. # Product The featured product is the Gillette Skin Shield Anti-Sting Formula deodorant. It is a clear gel stick deodorant designed for individuals seeking 72-hour sweat and odor protection. Its key feature is its anti-sting formula, made without ethanol, to prevent skin irritation. The deodorant is available in a Freshwater Timber scent and includes soothing hydration properties. The ad showcases its gentle application, highlighting its ability to protect the skin while providing long-lasting freshness. # Visual style The ad features a clean, polished aesthetic with soft lighting and a minimalist set design. The editing is smooth, with static shots that emphasize product clarity. The overall production quality is high-end, aiming to convey a sense of trust and sophistication. Pacing is slow and deliberate, with cuts timed to highlight key product claims. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showcasing the Gillette Skin Shield Anti-Sting Formula deodorant with a white feather gently falling around it. This conveys the message of gentleness and lightness, associating the product with soft, non-irritating properties. The perspective is from the brand, emphasizing the product's key attributes right from the start. The tone is calm and reassuring, highlighting the mildness of the product. - 00:02–00:05 00:02–00:05 The scene transitions to a bathroom setting where the deodorant is placed near neatly folded towels and a sink. This provides context of use and reinforces the product as part of a daily grooming routine. The brand is emphasizing its product's fit into a lifestyle focused on personal care. The tone remains clean and clinical, underlining the deodorant’s protective qualities.

# Ad summary This ad uses a mock user-generated content style video from a man addressing the supposed unsanitary nature of disposable razors. The ad introduces Gillette's Clean & Fresh razor as a solution, emphasizing its 5-blade design with extra spacing for easy rinsing. # Brand positioning Gillette is presented as a long-standing brand that understands the grooming needs of men and strives to provide solutions that address both performance and hygiene. The brand challenges the common perception that disposable razors are the most hygienic option, positioning its Clean & Fresh razor as a superior alternative. Gillette focuses on practicality, offering a product designed for a clean, smooth shave while also considering the importance of easy maintenance and hygiene. # Product The advertised product is the Gillette Clean & Fresh razor, designed with a 5-blade shave and extra spacing to facilitate an easy rinse. This design is aimed at preventing buildup between the blades, addressing concerns about hygiene and cleanliness. The product is for men looking for a clean and smooth shave without the hassle of difficult-to-clean razors. The razor is presented as a new solution to the problem of unsanitary disposable razors. The ad addresses the purchase barrier of disposables being more hygienic by offering a cleaner alternative at an affordable price, indicated by the "UNDER $10.00*" mention, which makes it an accessible choice for daily grooming needs. # Visual style The ad's aesthetic is a blend of a casual, user-generated content style with polished product shots. The editing rhythm is quick, with cuts timed to the music. The production quality varies between the raw, unfiltered look of the man in the bathroom and the clean, studio-lit product shots, creating a hybrid feel. The pacing is consistent, with a moderate number of cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TRY GILLETTE CLEAN & FRESH # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man with shaving cream on his face holding up a disposable razor, stating the myth that disposables are the best way to get a hygienic shave. This is from the perspective of a user about to shave, framing the ad as a personal vlog, which sets up a relatable and skeptical tone. The moment aims to grab attention by challenging a common belief. - 00:02–00:06 00:02–00:06 A product shot of the Gillette Clean & Fresh razor with water splashing onto it appears on screen. This is told from the brand's perspective, visually showcasing the razor's design and promoting its easy-rinse feature to combat the earlier claim. - 00:06–00:10 00:06–00:10 The ad concludes by showing the Gillette Clean & Fresh packaging with the text “Try Gillette Clean & Fresh.” This reinforces the brand's name and provides a clear call to action. The 'under $10' pricing information addresses potential cost concerns, positioning the product as accessible.

# Ad summary This ad for Gillette razors promotes their Clean & Fresh line. It highlights the cost savings and the number of shaves per refill compared to the leading competitor. # Brand positioning Gillette is presented as a leading brand in the shaving and personal care industry. The ad emphasizes the "CLEAN & FRESH" line, positioning it as a provider of a superior shaving experience. The brand focuses on functional benefits such as the number of shaves per refill and cost savings, indicating a value proposition that appeals to consumers looking for quality and affordability. The ad ignores any lifestyle or emotional appeals, opting instead for a straightforward presentation of product benefits. # Product The featured product is the Gillette CLEAN & FRESH razor. It's designed to provide up to 20 great shaves per refill. The ad emphasizes that it is up to $5 LESS than the leading competitor, specifically referring to Harry's Plus 4ct refill blades purchased on Walmart.com on 4/9/2026, contrasting it with the price of Gillette Clean & Fresh 4ct refill on Walmart.com. The ad addresses the purchase barrier of cost by highlighting its lower price point and the long-lasting nature of the refills. # Visual style The ad features a clean and modern visual style with a focus on product visibility and key benefits. The production quality is highly polished, with studio lighting and a gradient background. The color scheme is predominantly blue, evoking feelings of cleanliness and freshness. The typography is bold and legible, ensuring clear communication of the product's value propositions. The image treatment includes water splash effects to enhance the product's association with cleanliness. # Hooks Headline: CLEAN & FRESH # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing the Gillette CLEAN & FRESH razor, immediately identifying the product being promoted. The intention is to capture the viewer's attention with the product itself, establishing a clear visual anchor. This is from the brand's perspective, presenting its product directly. - The ad then transitions to highlighting the benefits, claiming "Up to 20 great shaves per refill" and that it is "Up to $5 LESS than the leading competitor." This communicates the key value propositions of the product, focusing on longevity and cost savings. This is told from the brand's perspective, emphasizing value and savings. - Finally, the ad includes a disclaimer providing specific purchase details and conditions for the price comparison, adding a layer of transparency. This is provided from an external source perspective, offering the specific purchase details for the price comparison.

# Ad summary The ad showcases a Gillette razor with clean background and foreground details, emphasizing its quality and affordability compared to competitors. It aims to highlight the razor's new features, its long-lasting blades, and the potential cost savings for the consumer. # Brand positioning Gillette is positioned as a leading brand in the men's grooming market, specifically focused on razors and shaving products. The brand emphasizes quality, innovation ('NEW'), and affordability. The ad highlights a 'CLEAN & FRESH' product, indicating a focus on a refreshing shaving experience. By claiming to be 'Up to $5 LESS than the leading competitor,' Gillette directly addresses cost-conscious consumers and positions itself as a value-for-money option without compromising on quality or performance. # Product The featured product is the Gillette CLEAN & FRESH razor, designed for a clean and refreshing shave. The razor is presented as having 'Quality Long-Lasting Blades,' suggesting durability and performance. A key selling point is its affordability, being 'Up to $5 LESS than the leading competitor,' which targets budget-conscious consumers. The razor itself features a blue handle with a textured grip and a blade cartridge with multiple blades. The ad emphasizes the product's value and performance. # Visual style The visual style is clean and modern, utilizing a product-focused shot with a vibrant splash effect to emphasize freshness. The ad has high production quality with sharp focus on the product, clean lines, and a well-lit setting. The overall design is simple and direct, aiming for easy scannability in a social media feed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a clear visual of the 'NEW' Gillette CLEAN & FRESH razor, establishing the product's freshness and innovation. This is communicated from the brand's perspective to immediately grab attention and signal an update or improvement to existing Gillette razors. - The image transitions to highlight the 'Gillette Quality Long-Lasting Blades,' which is positioned to convey the product's reliability and superior build. This message, originating from the brand, seeks to build confidence in the product's ability to deliver consistent performance over time. - Finally, the ad presents the core value proposition: being 'Up to $5 LESS than the leading competitor.' This direct comparison, communicated by the brand, aims to influence the audience's purchasing decision by addressing the price-conscious consumer and highlighting cost savings.

# Ad summary This ad for Gillette's Clean & Fresh razor highlights the product's cleanliness and value. Water visuals and a hip-hop-inspired soundtrack enhance the product's fresh, modern appeal. The focus is on affordability and the feeling of cleanliness provided by the razor. # Brand positioning Gillette, presented in this ad, positions itself as a provider of essential personal care products with a focus on affordability and cleanliness. The brand avoids ostentatious luxury, focusing instead on delivering a fresh, modern grooming experience accessible to a broad audience. The ad uses simple language and a direct approach, focusing on functional benefits and good value. The use of a hip-hop-inspired soundtrack gives the brand a modern and youthful tone, while maintaining a sense of practicality. # Product The advertised product is the Gillette Clean & Fresh razor, emphasizing its ability to provide a clean and fresh shaving experience. The razor is promoted for its value, being available "under $10." While specific technical features aren't detailed, the ad highlights the outcome—cleanliness—and its affordability. The razor's design isn't described in detail but its visual presentation in a clean, aquatic setting enhances its feeling of freshness. The ad aims to lower purchase barriers by highlighting its low cost. # Visual style The ad features a polished, clean aesthetic with a focus on water visuals to emphasize freshness. The editing rhythm is quick, syncing cuts with the music beat. The production quality is high, resembling a typical commercial, which supports the brand's reliable and modern image. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with the sound of someone knocking over glass. - 00:01–00:02 The knocking sound transitions into a beat. - 00:02–00:05 The water splashes to show the Gillette razor.

# Ad summary This ad is an announcement for a new product from Gillette Clean & Fresh, suggesting anticipation and innovation. # Brand positioning Gillette Clean & Fresh is presented as a brand that innovates to deliver effective cleaning and freshness. The ad builds anticipation for their new product, suggesting the brand is continuously working to bring better grooming solutions. The emphasis on the brand name and the tagline 'Clean & Fresh' reinforces the promise of cleanliness and a refreshing grooming experience. The brand occupies a space in the market that focuses on reliable, everyday grooming with an added focus on hygiene and invigoration. It follows the category norms of cleanliness but elevates them with a promise of enhanced freshness. # Product The ad is teasing a new product from Gillette Clean & Fresh. The product is not explicitly shown, but the ad builds anticipation and curiosity around its release, focusing on the message that the product is finally here. It is implied that the product is related to grooming or personal care, fitting within the 'Clean & Fresh' line. The product promises to be something that has been long in the making, highlighting the brand's dedication to innovation and excellence. The ad addresses the purchase barrier of waiting or anticipation, indicating that the product is now available to consumers. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The gradient blue background provides a sense of freshness and cleanliness, aligning with the brand's message. The use of bold, geometric shapes and typography creates a sense of modernity and draws attention to the key message. The overall aesthetic is minimalist and polished, suggesting a high-quality and sophisticated product. # Hooks Headline: WE'VE BEEN COOKING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Gillette Clean & Fresh logo against a light blue background, establishing the brand and product line. This introduces the brand's identity and sets the tone for what's to come from the brand's perspective. - The text 'WE'VE BEEN COOKING' appears in bold, layered segments, creating a sense of mystery and anticipation. This is the brand teasing their audience from the brand's perspective. - The final line, 'and finally…', indicates that the long-awaited product is here. This prompts curiosity and excitement from the brand's perspective.

# Ad summary This image ad showcases the new Gillette Clean & Fresh razor, emphasizing its quality and long-lasting blades. It highlights a cost-saving offer compared to Harry's Plus, aiming to attract consumers looking for a reliable and affordable shaving solution. # Brand positioning Gillette is positioned as a leading brand in the men's grooming market, known for quality and innovation. The brand consistently delivers reliable and effective shaving solutions. Gillette offers technologically advanced blades and razors that are accessible. By referencing a competitor, the brand shows it is committed to offering value, positioning it as a practical choice for consumers seeking performance and affordability in their grooming routine. # Product The featured product is the Gillette Clean & Fresh razor, designed to provide a clean and fresh shave. It is presented as a high-quality razor with long-lasting blades. A key selling point is its cost-effectiveness, offering 'Up to $5 LESS than Harry's Plus.' The razor is designed for regular shaving needs and marketed to those looking for a reliable and affordable option. The ad addresses a potential purchase barrier by emphasizing cost savings compared to a competitor, making it an attractive choice for budget-conscious consumers. # Visual style The ad features a clean and modern visual style with high production quality. The image is brightly lit, with a focus on the product and its features. The gradient background and water splash add a sense of freshness and cleanliness. The typography is bold and legible, ensuring the key messages are easily readable. The overall aesthetic is designed to be eye-catching and informative, typical of in-feed ads on social media platforms. # Hooks Headline: Gillette Quality Long-Lasting Blades. Up to $5 LESS than Harry's Plus* # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a clear display of the 'NEW' Gillette Clean & Fresh razor to highlight its recent release and updated features. This creates initial awareness and intrigue from the brand's perspective. - The visual focus on the razor, accompanied by a splash of water, emphasizes the product's cleanliness and freshness, implying a refreshing shaving experience. This is from the brand's POV. - The text 'Gillette Quality Long-Lasting Blades. Up to $5 LESS than Harry's Plus*' directly communicates the product's key benefits: quality and affordability. This part of the story is told from the brand's point of view, highlighting value for money. - A disclaimer provides additional context, explaining that savings are 'Based on one-time purchase of Harry's Plus 4ct refill blades on walmart.com on 4/9/2026 vs. a one-time purchase of Gillette Clean & Fresh 4ct refill on Walmart.com, all pricing is at the sole discretion of the retailer,' adding transparency from an external source, ensuring the claim is verifiable.

# Ad summary This ad showcases the Gillette Clean & Fresh razor as a high-quality shaving tool available at an exceptional value, under $10. # Brand positioning Gillette is presented as a brand synonymous with quality shaving experiences, now accessible at an exceptional value with the Clean & Fresh razor. The brand aims to occupy the space of providing top-tier shaving performance without the premium price tag. This positioning suggests Gillette is pushing against the norm of higher prices for quality razors, making their trusted shaving technology more accessible to a broader audience. The brand aligns with the value of practicality and affordability without compromising on the quality of the shave. # Product The Gillette Clean & Fresh razor is marketed as a high-quality shaving tool available at an affordable price point. The ad focuses on the razor's ability to provide a Gillette-quality shave at an exceptional value of under $10. This positions it as an accessible option for individuals seeking a reliable and effective shaving experience without the premium cost. The razor is ideal for regular shaving routines, offering a clean and fresh shave. By emphasizing its affordability, the ad addresses the purchase barrier related to the cost of high-quality shaving products, making it an attractive option for budget-conscious consumers. # Visual style The ad features a clean, polished aesthetic with a focus on showcasing the product in a dynamic and appealing way. The production quality is high, with professional studio lighting and crisp details. The use of splashing water adds a sense of freshness and movement. The overall style is designed to be eye-catching and informative, making it suitable for in-feed placement. The bold typography and clear messaging enhance scannability. # Hooks Headline: NEW GILLETTE CLEAN & FRESH # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the 'NEW' Gillette Clean & Fresh razor, immediately conveying that this is a recent addition to the Gillette lineup. The intention is to grab the viewer's attention with a fresh product offering, coming directly from the brand itself. - The ad highlights the razor's quality and affordable price, noting 'A GILLETTE-QUALITY SHAVE AT AN EXCEPTIONAL VALUE OF UNDER $10'. This message is from the brand, aiming to assure customers that they can get the trusted Gillette shave at a budget-friendly cost. This progresses the narrative by establishing the product's key selling points.

# Ad summary This ad compares the cost of Gillette razors versus Harry's Plus razors. It highlights the quality and long-lasting blades of Gillette and offers a cost savings. # Brand positioning Gillette is positioned as a trusted brand in the shaving and grooming industry, specifically known for quality and long-lasting blades. The brand goes head-to-head with competitors like Harry's Plus, focusing on a functional value proposition: offering a similar quality shave but at a lower price point. The brand wants to occupy the space in the consumer's mind as a cost-effective shaving solution without compromising on quality. # Product The product being advertised is a Gillette razor with a blue ridged handle and a multi-blade head, designed to provide a clean and fresh shave. The ad mentions 'Gillette Quality Long-Lasting Blades' as a key feature, highlighting the durability of the razor blades. The razor is targeted toward consumers looking for a balance between quality and price, directly addressing the purchase barrier of cost by stating that it's 'Up to $5 LESS than Harry's Plus.' The ad showcases the razor as a practical, everyday grooming tool for men. # Visual style The ad has a clean and modern visual style. It features high-quality product photography on a simple gradient background. The color scheme is dominated by blues and whites, evoking a sense of cleanliness and freshness. The typography is bold and legible, emphasizing key benefits and cost savings. # Hooks Headline: Gillette Quality Long-Lasting Blades. Up to $5 LESS than Harry's Plus # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the brand and the product: a 'NEW' Gillette razor with the tagline 'CLEAN & FRESH'. This serves to immediately grab the audience's attention by presenting a new product from a known brand, setting the stage for the value proposition that follows. This is presented from the brand's perspective. - Next, the ad highlights the benefits of the Gillette razor, emphasizing 'Gillette Quality Long-Lasting Blades.' The text positions Gillette as a superior choice to Harry's Plus and offers a cost savings. This part of the story is communicated from the brand's perspective. - The ad concludes by reinforcing the brand and its product: a visual of the blue ridged handle with the brand name Gillette printed on it. This part is shown to provide the customer with the overall image from the Gillette company.