How GHIA Advertises on Meta

# Ad summary This ad showcases Ghia's Discovery Set, which includes a variety of flavors in both bottled and canned formats. The ad highlights a 30% off offer to encourage purchase. # Brand positioning Ghia is presented as a brand that offers a sophisticated and flavorful non-alcoholic beverage experience. The brand emphasizes natural ingredients and complex flavor profiles, positioning itself as a premium alternative to traditional alcoholic drinks. Ghia aims to occupy a space in the consumer's mind as a go-to choice for those seeking a mindful and elevated social experience without the effects of alcohol. The brand aligns with values of wellness, sophistication, and mindful consumption, pushing against the norms of alcohol-centric social occasions. The brand positioning is both functional, offering a non-alcoholic alternative, and emotional, providing a sense of inclusion and sophistication. # Product The featured product is Ghia's Discovery Set, which includes a variety of non-alcoholic aperitifs in both bottled and canned formats. The set is designed to offer a range of flavors, including citrus sweetness, earthy brightness, tart citrusy, and slow burn of ginger. The bottled aperitifs are packaged in clear glass bottles with a triangular label and a cork stopper. The canned aperitifs are packaged in sleek, silver cans with colorful accents corresponding to the different flavors. The ad highlights the variety of flavors and the convenience of both bottled and canned formats, making it easy to enjoy Ghia at home or on the go. The Discovery Set addresses the purchase barrier of indecision by offering a curated selection of Ghia's best flavors, encouraging customers to explore the brand's offerings. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a stacked product display and clean typography. The image treatment involves background removal and color grading to enhance the product's visual appeal. The style is high-design and aims to create a premium and sophisticated impression, increasing stop power in feed. # Hooks Headline: THE DISCOVERY SET # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Ghia brand name and the product name, "The Discovery Set," immediately establishing what is being advertised. The brand is telling the audience what the product is and what the ad will be about. - Next, the ad highlights a limited-time offer of "Get 30% Off," creating a sense of urgency and incentivizing immediate purchase. The brand is telling the audience about a special promotion to encourage them to buy the product. - The ad then presents the variety of flavors included in the Discovery Set, such as "Citrus sweetness," "Earthy + bright," "Tart + citrusy," and "Slow burn of ginger," showcasing the range of options available. The brand is telling the audience about the different flavor profiles they can experience with the product. - Finally, the ad displays the bottled and canned versions of the aperitifs, emphasizing the convenience and versatility of the product. The brand is showing the audience the different formats in which the product is available, highlighting its adaptability to various occasions.

# Ad summary This ad compares the brand's original apéritif with its berry apéritif, highlighting the different flavor profiles of each. # Brand positioning Ghia is presented as a sophisticated alternative to traditional alcoholic beverages, specifically mocktails. The brand positions itself as a purveyor of complex, flavorful apéritifs that cater to a discerning palate. Ghia aims to occupy a space in the consumer's mind as a premium, non-alcoholic option that doesn't compromise on taste or experience. The brand aligns with values of mindful consumption and elevated taste, pushing against the norms of overly sweet or simplistic non-alcoholic drinks. The brand positioning is both functional, offering complex flavors, and emotional, providing a sophisticated and enjoyable drinking experience without alcohol. # Product The ad features two varieties of Ghia apéritifs: Original and Berry. The Original apéritif is described as vibrant, fresh, and complex, with citrus-forward and bright & bitter notes. The Berry apéritif is described as tannic, tart & dry, with fruit-forward and a touch sweet notes. Both are packaged in tall, ridged glass bottles with cork stoppers and distinctive labels featuring the brand name. The ad highlights the unique flavor profiles of each apéritif, suggesting they are worth trying for those seeking sophisticated, non-alcoholic options. The ad addresses the purchase barrier of mocktails being too simple or sweet by presenting Ghia as a complex and flavorful alternative. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a minimalist background. The image treatment includes subtle color grading to enhance the colors of the apéritifs. The typography is clean and legible, and the overall design is visually appealing and easy to scan. # Hooks Headline: IT'S NOT A MOCKTAIL. IT'S Ghia # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW → # Point of view - [object Object] # Storyline - The ad opens by stating that Ghia is not a mocktail, immediately setting it apart from typical non-alcoholic options. This is the brand speaking, aiming to capture attention by challenging the viewer's expectations and positioning Ghia as something unique. - Next, the ad presents the two apéritif options, Original and Berry, along with their distinct flavor profiles. This is the brand speaking, providing information about the product's characteristics and appealing to different taste preferences. - Finally, the ad includes a call to action to shop now and visit the brand's website. This is the brand speaking, encouraging the viewer to take the next step and purchase the product.

# Ad summary This ad promotes Ghia, a non-alcoholic aperitif, as the perfect Mother's Day gift, suggesting it as an alternative to flowers. The ad features a bottle of Ghia surrounded by lemons, limes, and flowers, emphasizing a celebratory and thoughtful gesture for Mother's Day. # Brand positioning Ghia is presented as a modern, non-alcoholic alternative to traditional alcoholic aperitifs. The brand positions itself as a way to savor moments without the need for alcohol, promoting a mindful and inclusive approach to socializing and celebrations. The messaging suggests that Ghia is a thoughtful and sophisticated choice for those who want to enjoy a flavorful beverage without the effects of alcohol. The brand pushes against the norm of alcohol-centered celebrations and offers a product that aligns with a lifestyle focused on wellness and moderation. The brand positioning is emotional, focusing on the joy of savoring moments, rather than functional benefits. # Product The featured product is Ghia, a non-alcoholic aperitif presented in a clear glass bottle with a brown cap. The bottle is filled with a dark reddish-brown liquid. The product is marketed as a zero-proof alternative to alcoholic beverages, designed for moments of celebration and relaxation. The bottle label clearly states "Ghia" and indicates that it is a non-alcoholic aperitif (on-package label text). The ad addresses the purchase barrier of needing alcohol to celebrate by offering a sophisticated, non-alcoholic alternative. The product is showcased as a thoughtful gift, particularly for Mother's Day, making it an ideal choice for consumers looking for a unique and considerate present. # Visual style The ad has a bright and inviting visual style with a focus on natural elements like fruit and flowers. The production quality appears to be high, suggesting a professional photoshoot rather than UGC. The image treatment includes soft lighting and natural color grading, creating a warm and appealing atmosphere. The typography integration is simple and clear, with text layered over the image in a style reminiscent of Instagram Stories. The overall style is clean and modern, aiming for a balance between native authenticity and elevated design. # Hooks Headline: Skip the flowers, savor the moment with a zero-proof toast to Mom. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a suggestion to skip the traditional gift of flowers and instead savor the moment with a zero-proof toast to Mom, conveying a thoughtful alternative gift idea from the brand's perspective. This message aims to connect with viewers who are looking for a unique and heartfelt gift for Mother's Day. - The product, a bottle of Ghia non-alcoholic aperitif, is visually highlighted alongside ingredients associated with cocktail making, suggesting it as the perfect Mother's Day gift. This part of the story is told from the brand's perspective, showcasing the product's versatility and suitability as a gift.

# Ad summary This ad showcases a Ghia Apéritif bottle with the Riviera Cookbook. It has a headline and a badge saying the products are a great gift for moms. # Brand positioning Ghia is positioned as a sophisticated, giftable apéritif. The brand aligns with a lifestyle of refined taste and leisurely enjoyment, appealing to those who appreciate culinary arts and leisurely moments. The brand distinguishes itself through its association with premium cookbooks and artisanal products, and it may push against norms of mass-produced beverages. # Product The advertisement showcases two items: Ghia Apéritif, a bottled beverage, and the Riviera Cookbook. The Ghia Apéritif is presented as a sophisticated drink option, while the Riviera Cookbook is a culinary guide. Together, they create a gifting idea for people who enjoy both drinks and cookbooks. # Visual style The ad has a high-quality, studio-shot aesthetic with a focus on product presentation. The visual motifs include a clean layout with a grid structure, featuring a flatlay style for product display. There is a slight blurring of the spheres in the background, and the ad is designed to be scannable and eye-catching in a feed. # Hooks Headline: For Your Mom Who Reads Cookbooks Like Novels # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by addressing the viewer with the headline "For Your Mom Who Reads Cookbooks Like Novels," framing the ad as a gift idea for mothers. This is the brand speaking and is included to immediately qualify the target customer segment for the ad and create an immediate sense of relevance. - The Ghia Apéritif bottle and Riviera Cookbook are positioned in the center of the frame. This product showcase is from the brand's perspective and is included to highlight the products and their visual appeal, as well as highlight the pairing between the drink and the cookbook as a combination gift idea. - The ad closes by calling out that the combination of items would make a "GREAT GIFT FOR MOM!" This is the brand's perspective and is included as a summary of the offer presented in the ad.

# Ad summary This image ad for Ghia non-alcoholic aperitif targets mothers, humorously suggesting it's a treat they hide from their partners. # Brand positioning Ghia is presented as a non-alcoholic aperitif that caters to a sophisticated palate without the need for alcohol. The brand positions itself as a modern alternative to traditional spirits, offering a guilt-free indulgence for those who enjoy complex flavors and social rituals without the buzz. It targets those who appreciate quality and taste, suggesting a lifestyle that values both enjoyment and wellness, as well as appealing to the desire for a 'treat' or special indulgence. # Product The product is a non-alcoholic aperitif called Ghia, presented in a slender glass bottle with vertical ridges. The bottle is filled with a deep red liquid, suggesting a rich, complex flavor profile. The bottle is sealed with a cork stopper. A label in the shape of a rounded-edge triangle sits on the front of the bottle, featuring the brand name 'Ghia' in a stylized script. The ad explicitly states that Ghia is a 'Non-Alcoholic Apéritif', directly addressing the purchase barrier related to alcohol consumption and positioning it as a sophisticated alternative. The product is portrayed as something to be savored, indicated by the visual presentation and the implied use case of hiding it for oneself. # Visual style The ad has a clean, studio-shot aesthetic with high production quality. It features a flatlay-style arrangement. The image treatment includes strong lighting and background removal to isolate the product. The typography is large and bold, aiding scannability. The visual style contrasts with the typical highly-filtered, UGC-style content and appears designed to stand out in the feed. # Hooks Headline: For Your Mom Who Hides The Good Glasses From Dad # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by humorously addressing 'Your Mom Who Hides The Good Glasses From Dad'. This serves to grab attention with a relatable scenario and establish a playful tone, immediately positioning the product as a treat. The audience is experiencing it from the customer's POV. - The ad showcases a bottle of Ghia non-alcoholic aperitif, emphasizing its visual appeal with a clean, well-lit shot against a dark background. This beat introduces the product directly, creating a visual association between the product and the opening statement. The audience is experiencing it from the brand's POV. - A 'MULTI AWARD WINNING!' badge highlights the product's credentials. This adds credibility and validation, reinforcing the idea that Ghia is a premium choice. The audience is experiencing it from an external source POV. - The phrase 'Non-Alcoholic Apéritif' further clarifies the product's category, solidifying its positioning as a sophisticated non-alcoholic beverage. The audience is experiencing it from the brand's POV.

# Ad summary This ad features the non-alcoholic aperitif brand, Ghia, and is targeted towards those looking for a gift for a mom who is taking a break from drinking. The ad is presented in a portrait format and features a bottle of Ghia against a dark background, with text overlay and a circular badge highlighting that it makes a "Great Gift For Mom!". # Brand positioning Ghia is presented as a sophisticated and thoughtful alternative to alcoholic beverages. The brand is positioned for individuals who are taking a break from drinking, suggesting an audience that is health-conscious, moderate, or seeking a lifestyle that doesn't always revolve around alcohol. The ad directly targets a potential gift-giver, implying that Ghia is a desirable and considerate present. Ghia aligns with a modern, mindful lifestyle that values enjoyment and taste without the need for alcohol. The brand pushes against the norms of alcohol-centric social events and offers a way to still participate and enjoy without the effects of alcohol. # Product The product featured in the ad is Ghia, a non-alcoholic apéritif. The bottle contains a reddish-brown liquid and is presented as a sophisticated alternative to traditional alcoholic drinks. The on-package label text on the product reads "Ghia." The bottle is displayed in a way that highlights its sleek design and color, making it appealing as a gift. The ad emphasizes that Ghia is a non-alcoholic option, addressing the needs of those taking a break from drinking. # Visual style The ad has a polished, studio-shot aesthetic. The visual motifs include a grid layout with clean typography and a product shot set against a dark background. The image treatment involves background blur and lighting effects to highlight the product. The style is native to social media feeds, and the use of color and font are eye-catching and easy to read. # Hooks Headline: For Your Mom Who's "Taking a Break" From Drinking # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by addressing the viewer with the intention of offering a gift idea for mothers who are "Taking a Break" From Drinking. This is the advertiser explicitly stating the core audience to drive relevancy. - Next, the non-alcoholic apéritif, Ghia, is presented. This is intended to demonstrate that Ghia is the perfect gift for the aforementioned mom by highlighting the product's unique qualities. - The ad then offers a circular badge that reads "Great Gift For Mom!". This is the brand explicitly stating a value proposition of giving Ghia as a gift.

# Ad summary This ad promotes Ghia, a non-alcoholic beverage, as a substitute for espresso martinis. It addresses the pain point of hangovers and positions Ghia as a better option for those who enjoy the taste of espresso martinis without the negative side effects. The ad showcases how to make a non-alcoholic Ghia Carajillo cocktail, emphasizing the absence of alcohol, added sugar, and artificial ingredients. # Brand positioning Ghia is presented as a non-alcoholic beverage brand that caters to individuals who enjoy cocktails but want to avoid the negative effects of alcohol. The brand positions itself as a healthier alternative, emphasizing the absence of added sugar and artificial ingredients. By targeting the desire for sophisticated drinks without the downsides, Ghia carves out a space in the market for those seeking a balanced lifestyle that includes social enjoyment without compromising health. It pushes against the norm of alcohol-centric social experiences by providing a functional and emotionally satisfying alternative. # Product The featured product is Ghia, a non-alcoholic aperitif. The ad highlights its use in creating a "non-alcoholic Ghia Carajillo," implying it's a versatile base for mocktails. The ad explicitly mentions that Ghia contains "no alcohol, no added sugar, no nasties," positioning it as a healthy and clean alternative to traditional alcoholic beverages. It's implied that Ghia is for people who want to enjoy the ritual and taste of cocktails without the hangover. The product is showcased being mixed in a cocktail shaker and served in a coupe glass, suggesting a sophisticated and enjoyable drinking experience. The ad addresses the purchase barrier of health concerns associated with alcohol and sugar consumption by emphasizing Ghia's healthier composition. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of quick cuts and static shots, creating a clean and informative presentation. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports a sophisticated yet accessible tone, aiming to appeal to health-conscious consumers. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of two espresso martinis, implying that it caters to individuals who enjoy these drinks. - 00:02–00:03 The ad then acknowledges the negative aspects associated with these types of drinks - namely, hangovers - as a bottle of Ghia is moved into frame. - 00:03–00:07 The ad then transitions to a clip of Ghia being poured into a shaker to signify that this is an alternative to alcoholic espresso martinis, and then transitions to showcasing the drink being shaken. - 00:07–00:10 The ad then shows the drink being poured into a glass as the final product is revealed. This is followed by messaging noting that there is no alcohol, added sugar, or "nasties." - 00:10–00:13 The ad then concludes with the drink being garnished with cinnamon, followed by a reminder that "your dry January starts with Ghia," implying that it is a product used to cut out alcohol during dry January.

# Ad summary This ad promotes Ghia, a non-alcoholic drink, as a tasty alternative to an Aperol Spritz without the hangover. It showcases the ingredients of a non-alcoholic Ghia spritz, emphasizing its health benefits with no added sugar or artificial ingredients. # Brand positioning Ghia is positioned as a better-for-you beverage brand that offers a sophisticated alternative to traditional alcoholic drinks. It aligns with a lifestyle that values health and wellness, without sacrificing the enjoyment of social drinking. The brand pushes against the norm of alcohol-centric social events by providing a non-alcoholic option that still feels special and elevated. Its positioning is both functional, offering a hangover-free experience, and emotional, catering to those who seek a mindful approach to socializing. # Product Ghia is a non-alcoholic aperitif designed as an alternative to alcoholic cocktails. It is designed for anyone looking to enjoy the ritual of social drinking without the negative effects of alcohol. The ad highlights that Ghia contains no alcohol, no added sugar, and no artificial ingredients. It is intended to address the purchase barrier of hangovers associated with alcoholic beverages, offering a guilt-free drinking experience. The product is presented as a sophisticated and health-conscious choice for social occasions, allowing individuals to partake in festivities without compromising their well-being. # Visual style The ad features a polished and bright aesthetic, creating a clean and refreshing vibe. The editing style consists of quick cuts that align with the text overlay, and product actions are timed with the music. The production quality is high, lending a commercial feel to the ad. The pacing is consistent and upbeat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by presenting a beautifully crafted Aperol Spritz, setting a familiar and desirable tone for viewers who enjoy the cocktail experience. - 00:02–00:03 It then introduces the problem of hangovers, a common downside of alcoholic drinks, to create a sense of relatability and anticipation for a better solution. - 00:03–00:06 The ad pivots to showcase the solution, a non-alcoholic Ghia spritz, implying a direct alternative that avoids the negative consequences of alcohol. - 00:06–00:09 The ad emphasizes the health benefits of Ghia, highlighting that it contains no alcohol, added sugar, or artificial ingredients, further reinforcing its appeal as a better-for-you option. - 00:11–00:13 The ad ends by presenting the Ghia spritz as a choice for "better drinking," positioning the brand as a catalyst for a more conscious and enjoyable social experience.

# Ad summary This ad showcases the Ghia Lime & Salt non-alcoholic apéritif. It emphasizes its convenience by highlighting that it requires no mixing or measuring—just chilling, cracking, and enjoying straight from the can. The ad features a person drinking directly from the can, suggesting an easy and refreshing experience. # Brand positioning Ghia is presented as a modern, convenient, and health-conscious brand providing ready-to-drink, non-alcoholic apéritifs. The brand positions itself as a solution for those seeking a sophisticated drinking experience without the need for mixing or measuring. By focusing on convenience and simplicity, Ghia aims to occupy a space in the market that values ease and a relaxed lifestyle. The emphasis on non-alcoholic options aligns with a growing trend towards mindful consumption, appealing to consumers who prioritize health and wellness without sacrificing social enjoyment. # Product The product being advertised is the Ghia Lime & Salt non-alcoholic apéritif. It is a ready-to-drink beverage that comes in an 8.4 fl oz can. The ad explicitly states that the drink requires "no mixing" and "no measuring," highlighting its convenience. The product is described as a "non-alcoholic apéritif," suggesting it is intended for social occasions or relaxation without the effects of alcohol. The ad emphasizes the ease of use with the instruction to "Chill, crack, and enjoy," implying a straightforward and hassle-free experience. The drink is likely targeted at individuals who prefer simple, ready-to-go beverage options that fit into a health-conscious lifestyle. # Visual style The ad features a clean, bright aesthetic with a UGC feel, likely shot on a phone or similar device. The close-up shots and blurred backgrounds focus attention on the product. The editing is simple with static shots and no transitions. The pacing is slow, about one cut every two seconds, with a natural, unhurried rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with a hand holding and rotating a can of Ghia Lime & Salt, emphasizing the label and design of the product. - 00:01–00:02 The hand continues to rotate the can, showing different sides of the packaging while the text "No mixing..." appears on screen, indicating a key benefit of the product. - 00:02–00:03 Continuing from the previous shot, the can is further rotated, and the text changes to "No measuring...", further reinforcing the convenience aspect. - 00:03–00:03 The text changes to "Just this," while a finger points to the can, underscoring the simplicity and all-in-one nature of the product. - 00:03–00:05 The can's tab is opened, accompanied by the text "Chill, crack, and enjoy," implying the steps needed to consume the beverage. - 00:05–00:06 The can is placed on a surface, presenting it as ready to drink. - 00:06–00:09 A person takes a sip from the can, visually demonstrating the enjoyment of the product. The shot is from the perspective of someone watching them. - 00:09–00:10 The can is placed back down on the surface, signaling that the drink is finished or that the experience is complete.

# Ad summary This ad for Ghia non-alcoholic apéritif features an image of the bottled drink in a home kitchen setting, with text promoting it as the perfect Mother's Day gift to replace flowers. # Brand positioning Ghia is presented as a sophisticated non-alcoholic apéritif alternative. The ad positions Ghia as a brand that encourages savoring moments and offering a sophisticated alternative to traditional gifts like flowers, aligning with a lifestyle that values mindful indulgence without alcohol. The brand avoids following the norm of alcoholic beverages typically associated with celebrations and gifting, opting instead for a focus on inclusivity and health-consciousness. # Product Ghia is a non-alcoholic apéritif designed as a sophisticated alternative to alcoholic drinks, meant to be savored in social settings. The product comes in a glass bottle with a unique ridged texture and a label featuring the brand name "Ghia" in a stylized font. The liquid inside is a rich, reddish-brown color. The ad promotes it as the perfect Mother's Day gift, suggesting it's a thoughtful and health-conscious option. # Visual style The ad has a bright, natural, and inviting aesthetic. The image features a real-life setting, with a focus on fresh, natural elements, such as limes, lemons, and flowers. The shot is casually styled with the bottle in someone's hand and the background is slightly blurred to create a sense of depth and authenticity, which aligns with a platform-native style. The image has been color graded to make the overall tone warm and inviting. # Hooks Headline: Skip the flowers, savor the moment with a zero-proof toast to Mom. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a message encouraging viewers to "Skip the flowers, savor the moment with a zero-proof toast to Mom," suggesting a thoughtful alternative to traditional Mother's Day gifts. The brand is positioning the product as a way to make Mother's Day special by providing a non-alcoholic beverage. It is being communicated from the brand's perspective. - The ad shows the Ghia bottle being held in someone's hand, further emphasizing its availability as the perfect Mother's Day gift. The brand is underscoring that this is the gift for the occasion and is presented from the brand's perspective.

# Ad summary A close up shot of two cocktails, one in hand, on a tiled surface with a pepper and cherry, suggesting to the user that they spice up their date night. # Brand positioning This ad does not feature a brand or focus on brand awareness. Instead, it focuses on inspiring the user to add spice to their date night, by suggesting the user to try to create a spicy cocktail. # Product The ad features a red cocktail drink. The cocktail is in a clear glass with a green base. The drink is garnished with an ice cube and a cherry that is skewered on a metal stick. The ad is encouraging the viewer to try and replicate the drink for their date night. # Visual style Close-up shot. Brightly lit. Focus on the cocktail drink and the user holding the drink. # Hooks Headline: WANT TO SPICE UP YOUR DATE NIGHT? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad begins by posing a question to the viewer, wanting to know if they want to add some excitement into their date night.

# Ad summary This ad showcases a non-alcoholic Ghia Spritz as a better alternative to alcohol without the hangover. # Brand positioning Ghia is presented as a modern alternative to traditional alcoholic beverages, catering to those who want to enjoy a social drink without the negative effects of alcohol. The brand champions better drinking and aligns with a health-conscious lifestyle. It offers a sophisticated non-alcoholic spritz and positions itself against the norm of needing alcohol to have a good time. The brand presents itself as sophisticated, healthy, and modern. # Product Ghia is a non-alcoholic spritz, advertised as a sophisticated alternative to traditional alcoholic drinks. It contains no alcohol or added sugar, and no "nasties." The product is presented as a better drinking choice that offers all the fun without the negative side effects like hangovers. Ghia aims to be a go-to beverage for social occasions, providing a guilt-free option for those who are health-conscious or prefer to avoid alcohol. # Visual style The ad has a clean and polished aesthetic, likely shot in a studio with controlled lighting. The editing is simple, with static shots and no transitions. The production quality is high, and the visual motifs include close-ups of the product and ingredients. The pacing is slow, with cuts at around 10-12 CPM. The cuts and text are synced with the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The shot shows a drink in a red glass with a rosemary sprig on top. Two cans and a bottle of Ghia are nearby, along with fruit like grapes and persimmons. Text on the screen asks if the viewer wants a drink in their hand. This opens the ad with an appealing suggestion and positions the product as the answer. - 00:03–00:05 00:03–00:05: The shot changes to the Ghia bottle and then a close-up as the beverage is poured into a glass with ice. Text overlay asks if the viewer can afford a hangover. The implication is that Ghia offers a way to drink without the negative consequences of alcohol. - 00:05–00:12 00:05–00:12: The shot shows two of the Ghia bottles and two drinks. Text on screen states this is a non-alcoholic Ghia Spritz, with no alcohol, no added sugar, and no "nasties," then states, "Better drinking starts with Ghia." These statements highlight the key benefits of the drink: health, zero alcohol, and great taste. The visuals reinforce that Ghia allows one to enjoy drinking without the health concerns associated with alcohol.

# Ad summary This image ad showcases Ghia's Discovery Set, featuring an assortment of their canned beverages and bottled non-alcoholic spirits. The ad emphasizes the variety of flavors available and promotes a 30% discount. # Brand positioning Ghia presents itself as a modern and sophisticated brand in the non-alcoholic beverage market. Positioning themselves as a brand that caters to those seeking complex and intriguing flavors, Ghia aims to appeal to a consumer base that values mindful indulgence. The brand aligns with a lifestyle that appreciates quality and variety while ignoring the norms of traditional alcoholic beverages by offering alternatives. # Product The ad features Ghia's Discovery Set, including both canned beverages and bottled non-alcoholic spirits. The canned drinks come in various flavors, each offering a unique taste profile, such as "Citrus sweetness," "Earthy + bright," "Tart + citrusy," and "Slow burn of ginger." The bottled spirits are presented in clear glass bottles with distinct labels, with one described as "Bold, juicy, and tart" and the other as "Bitter, citrusy, and bright." The product aims to address the purchase barrier by providing a variety pack, allowing consumers to sample different flavors and formats before committing to a full-sized purchase. # Visual style The ad has a polished, studio-shot production quality with a focus on product presentation. The visual motif is a grid layout, highlighting the variety of flavors available. The image treatment includes background removal and color grading to enhance the visual appeal of the products. The typography is large and bold. The overall style is designed for in-feed scannability. # Hooks Headline: Ghia THE DISCOVERY SET # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the visual presentation of Ghia's Discovery Set, showing a stacked arrangement of canned beverages and bottled spirits. This is done to visually introduce the range of products available and create immediate interest from the brand's POV. - Flavor profiles are highlighted for different cans, such as "Citrus sweetness" and "Earthy + bright," guiding the audience toward the variety and unique taste experiences offered. This is done from the brand's POV to showcase the diversity of flavors and attract customers seeking specific taste preferences. - The offer of "GET 30% OFF" is presented to incentivize purchase. This is communicated from the brand's POV, appealing to the customer's desire for savings and encouraging immediate action.

# Ad summary This image ad for Ghia features a can of the product next to ingredients like artichokes and lemon, suggesting the purity and quality of its components. The ad aims to position Ghia as a sophisticated, alcohol-free alternative. # Brand positioning Ghia is presented as a premium, health-conscious beverage brand, emphasizing its commitment to natural ingredients and alcohol-free refreshment. The brand aims to occupy the space of sophisticated and mindful indulgence, appealing to consumers who seek alternatives to traditional alcoholic drinks without sacrificing taste or social experience. It promotes a lifestyle of wellness and balance. Ghia pushes against the norms of the traditional beverage industry by offering a non-alcoholic option that doesn't compromise on flavor or experience. It is positioned as both functional, by providing a healthy alternative, and emotional, by aligning with a lifestyle of mindful consumption. # Product The product is a non-alcoholic aperitif called Ghia. It is presented as a sophisticated and healthy alternative to alcoholic beverages. The ad highlights that Ghia is made with no alcohol and no added sugar, emphasizing its use of only the purest ingredients. These ingredients are visually represented by fresh artichokes, lemons, herbs, and other natural elements arranged around the product. Ghia is targeted at consumers looking for a guilt-free and flavorful drink option. The ad addresses the purchase barrier of health concerns associated with sugary and alcoholic beverages by showcasing Ghia as a natural and better-for-you alternative. # Visual style The ad features a natural and organic aesthetic, with a focus on fresh ingredients and soft lighting. The production quality appears to be high, with a clean and well-composed shot. The visual motifs include a focus on natural elements and a lifestyle-oriented presentation. The image treatment involves soft lighting and natural color grading, enhancing the organic feel. The typography is simple and elegant, seamlessly integrated into the image. # Hooks Headline: No alcohol, no added sugar, only the purest ingredients # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action GET GHIA # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the health-conscious attributes of Ghia, stating, “No alcohol, no added sugar, only the purest ingredients.” This sets the stage by immediately addressing common consumer concerns about beverages, such as excessive sugar and alcohol content. The intention is to position Ghia as a healthy and natural choice. This part of the story is told from the brand's perspective, aiming to establish credibility and trust by openly communicating its commitment to pure, high-quality ingredients. - The storyline transitions to a visual display of fresh, natural ingredients, like artichokes, herbs, and lemons, arranged on a wooden cutting board. The intention is to reinforce the message of purity and naturalness introduced in the first beat. The visual further serves to illustrate what the written statement suggests, helping the viewer trust the brand's commitment to quality. This part of the story is presented through a lifestyle lens, as if the ingredients are part of an aesthetically pleasing kitchen prep scene. - The storyline concludes with a direct call to action: "GET GHIA." This prompt serves as a clear directive for the viewer, encouraging them to take the next step and purchase the product. The intention is to convert the viewer's interest into action by making it easy for them to acquire Ghia. This is presented from the brand's perspective, driving sales and increasing brand awareness.

# Ad summary This ad showcases how to make a non-alcoholic Ghia spritz for people who love Aperol spritzes but hate the hangover. The ad shows the different elements of the beverage being poured into a glass and garnished with a lemon and sage leaf. # Brand positioning Ghia is positioned as a sophisticated non-alcoholic beverage brand that offers a better drinking experience without the negative side effects of alcohol. The brand aligns with a health-conscious lifestyle, focusing on providing a delicious and mindful alternative for social occasions. Ghia pushes against the norms of traditional alcoholic beverages by emphasizing the absence of alcohol, added sugar, and other unwanted additives. # Product Ghia is a non-alcoholic aperitif that offers a flavorful alternative to traditional alcoholic spritzes. The product is designed for individuals who enjoy the taste and social ritual of cocktails but want to avoid the effects of alcohol. Ghia contains no alcohol, no added sugar, and no 'nasties,' offering a healthier option. It is used to create a Ghia spritz, which involves mixing the aperitif with sparkling water, lemon, and garnished with a sage leaf. The ad suggests that Ghia is the start to 'better drinking' habits by providing a tasty, guilt-free beverage option. # Visual style The ad has a bright, natural aesthetic with high-quality visuals. The production quality is polished. The editing style uses quick cuts to maintain a brisk pace. The close-up shots and natural lighting create an appealing, refreshing look. The pacing is quick, estimated at around 20 cuts per minute, which keeps the ad engaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a garnished Aperol spritz, immediately capturing the attention of those familiar with the drink. - 00:02–00:03 The next scene presents an empty glass with ice, a visual cue that transitions into the preparation of an alternative beverage. - 00:03–00:04 The Ghia aperitif is then poured into the glass, replacing the traditional alcoholic component. - 00:04–00:05 A lemon slice is added to the glass, emphasizing the fresh ingredients and mirroring the classic spritz recipe. - 00:06–00:08 Sparkling water is poured to finish the spritz, reinforcing the drink's bubbly texture. - 00:09–00:11 The spritz is garnished with a sage leaf. - 00:11–00:13 The ad concludes by presenting a fully prepared non-alcoholic Ghia spritz, visually associating it with the initial Aperol spritz but promising a 'better drinking' experience.

# Ad summary This ad showcases the Ghia non-alcoholic spritz. The ad compares the beverage to an Aperol spritz, highlighting that the Ghia spritz gives the taste of an Aperol spritz without the hangover. The ad then describes the drink as containing no alcohol, no added sugar, and no nasties. # Brand positioning Ghia positions itself as a sophisticated non-alcoholic alternative for social drinking, offering a way to enjoy the ritual of cocktails without the negative effects of alcohol. The brand aligns with values of health-consciousness and mindful living while still catering to those who appreciate elevated taste and design. It ignores the conventional norms of alcoholic beverages and presents itself as a better choice for those seeking a more balanced lifestyle. The brand positioning is both functional, as it offers a non-alcoholic option, and emotional, as it provides a sense of sophisticated enjoyment without compromise. # Product The Ghia non-alcoholic spritz is presented as an alternative to traditional alcoholic cocktails, specifically the Aperol spritz. It contains no alcohol, no added sugar, and no 'nasties,' suggesting a healthier composition. The drink is made by combining Ghia with sparkling water and served over ice, garnished with a flower frozen in an ice cube and a cherry and white currant skewer. The Ghia spritz is positioned as a way to enjoy the taste and experience of a cocktail without the negative side effects, like hangovers. The ad implies it is worth trying for those who love the ritual and taste of cocktails but want a healthier, alcohol-free option. # Visual style The ad has a bright and natural aesthetic, using outdoor lighting and a garden setting to create an organic and upscale feel. The editing is smooth, with slow, deliberate camera movements. The overall visual style supports the brand's tone and targets an audience interested in mindful, elevated experiences. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a close-up of two drinks on a table to mimic the visual appeal of Aperol Spritz. - 00:01–00:03 00:01–00:03: The text overlay, "BUT YOU HATE THE HANGOVER," appears, addressing a common negative consequence of drinking Aperol spritzes. This positions the following information as the solution to the viewer's negative experience. - 00:03–00:09 00:03–00:09: The ad visually demonstrates how to make a non-alcoholic Ghia spritz, including the ingredients (Ghia, sparkling water, and ice), as well as the garnishes (flower ice cube, cherry, and white currants). - 00:09–00:11 00:09–00:11: The text overlay, "BETTER DRINKING STARTS WITH GHIA," appears as the ad returns to a shot of the completed beverage.

# Ad summary This ad features a screenshot from a Reddit post in the r/GLP-1Drinking subreddit. In the post, the user u/newleysober expresses sadness about no longer being able to enjoy wine due to starting Wegovy and losing 22 lbs. The user describes missing the ritual of having an evening glass of wine and asks if anyone has found something that fills that gap, specifically mentioning they are not looking for a fake buzz or wellness drink, but something that feels like a real drink. Another user, soberish158, posts a photo of a bottle of Ghia non-alcoholic aperitif in response. # Brand positioning Ghia is presented as a sophisticated and satisfying non-alcoholic aperitif designed to replace the ritual of drinking wine. The brand positions itself as a substitute for those who miss the experience of having a real drink in the evening, but do not want the effects of alcohol. Ghia aligns with a lifestyle that appreciates the ceremony of drinking, but prioritizes health and wellness by avoiding fake buzzes or wellness drinks. # Product Ghia is a non-alcoholic aperitif presented as a substitute for wine. The ad features a photo of the Ghia bottle, with a clear label. It is marketed towards individuals who miss the ritual of drinking wine but are looking for a healthier or alcohol-free alternative. Ghia is not a wellness drink or a fake buzz, but rather something that feels like a real drink. It addresses the purchase barrier of missing the familiar ritual of having an evening glass of wine. # Visual style The ad employs a lo-fi, platform-native style by using a screenshot of a Reddit post. The overall aesthetic is casual and unedited. The product is presented in a natural, everyday setting, likely shot on a phone. This approach enhances the ad's authenticity and relatability, making it feel less like a polished advertisement and more like a genuine recommendation from a real user. # Hooks Headline: Anyone else kind of sad they can't enjoy wine anymore? # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The post begins with the user u/newleysober expressing a feeling of sadness for no longer being able to enjoy wine. This is included to establish the problem or need that the advertised product aims to address, and is experienced from the customer's perspective. - The user explains they miss the ritual of enjoying an evening glass of wine, which includes coming home, pouring something into a nice glass, and sitting on the patio before dinner. This is included to elaborate on the specific aspects of the wine-drinking experience that the user misses, thereby illustrating the customer's desire that the advertised product should address, and is experienced from the customer's perspective. - The user is requesting that someone find a solution. The post asks if anyone has found something that fills that gap. This reinforces the user's unmet need and creates an opportunity for a community-driven solution, experienced from the customer's perspective. - Another user, soberish158, posts a photo of Ghia to fill that gap. This is included to answer the original user's question by offering the advertised product as a solution, experienced from another customer's perspective.

# Ad summary This ad promotes Ghia, a non-alcoholic aperitif, as a better alternative to traditional alcoholic beverages. The ad presents Ghia as a healthy, guilt-free option that won't ruin the next day. It's positioned as a sophisticated and better drinking choice for those seeking a healthier lifestyle. # Brand positioning Ghia is presented as a brand offering non-alcoholic aperitifs, designed for health-conscious consumers seeking a sophisticated drinking experience without the negative effects of alcohol. The brand emphasizes natural ingredients, no added sugar, and no artificial additives, promoting a guilt-free, better drinking alternative. Ghia aims to occupy a space in the consumer's mind as a modern, health-oriented option that allows consumers to enjoy social drinking without compromising their well-being. The brand aligns with a lifestyle that values mindful consumption and promotes better-for-you choices, pushing against the norms of traditional alcoholic beverages. # Product Ghia is a non-alcoholic aperitif made with natural ingredients, no added sugar, and nothing artificial. It is designed for individuals who want to enjoy a cocktail experience without the effects of alcohol. The advertisement highlights the product's health benefits, emphasizing that it is free from alcohol, added sugar, and artificial additives. This appeals to consumers looking for healthier alternatives in the beverage market. The product is presented as a means to enjoy better drinking that won't ruin the next day, targeting those who value both social enjoyment and personal well-being. The USPs are its natural composition, absence of alcohol and added sugar, and its promise of a guilt-free experience. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting and a focus on product presentation. The editing style is smooth, with static shots that allow viewers to focus on the visual details. The production quality is high, suggesting a premium brand. The visual motifs include close-ups of the product and garnishing of the cocktail, emphasizing the quality and care that goes into the drink. The pacing is consistent, creating a relaxed and inviting mood. The cuts, text, and product actions are timed to the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a prepared 'Dirty Shirley' cocktail and a bottle of Ghia. - 00:00–00:02 The message is to introduce Ghia as a healthier alternative to a classic cocktail. The perspective is from the brand, positioning the product as a guilt-free indulgence. The tone is inviting and sets the stage for showcasing Ghia's benefits. - 00:02–00:07 The focus shifts to the preparation of a non-alcoholic cocktail using Ghia. The text overlay highlights key features: 'No Alcohol,' 'No Added Sugar,' and 'Nothing Artificial.' - 00:02–00:07 This emphasizes the health benefits of Ghia and contrasts it with traditional sugary and alcoholic drinks. The perspective is from the brand, educating viewers about the product's unique qualities. The tone is informative and reassuring, building trust in the brand's commitment to natural ingredients. - 00:07–00:11 The ad continues with the cocktail preparation. The text overlay states 'Better drinking starts with Ghia.' - 00:07–00:11 This serves as a value proposition, positioning Ghia as the foundation for a healthier and more mindful drinking experience. The perspective is from the brand, promoting Ghia as a lifestyle choice. The tone is aspirational, suggesting that Ghia is the key to better well-being.

# Ad summary This ad showcases Ghia, a non-alcoholic beverage alternative. The ad presents the drink as a way to enjoy the social aspects of drinking without the negative side effects of alcohol, emphasizing that it contains no booze, added sugar, or artificial ingredients. The visual style is bright and inviting, highlighting the attractive presentation of the drink in a cocktail setting. # Brand positioning Ghia is positioned as a sophisticated, health-conscious alternative to traditional alcoholic beverages. The brand emphasizes enjoyment and social connection without the drawbacks of alcohol, such as hangovers and added sugars. It aligns with a lifestyle that values wellness and mindful consumption, pushing against the norms of alcohol-centered social events. The brand's positioning is both functional, offering a healthier drink option, and emotional, appealing to consumers who seek a balanced and enjoyable social experience. # Product Ghia is a non-alcoholic beverage designed as a substitute for traditional alcoholic drinks. It contains no booze, added sugar, or artificial ingredients. The product is showcased as a base for cocktails and is aimed at individuals who want to enjoy the social aspects of drinking without the negative side effects of alcohol. It is visually presented in a cocktail glass, garnished with cherries and chili peppers, suggesting a sophisticated and enjoyable drinking experience. The ad promotes Ghia as a way to "enjoy the drink, skip the booze," addressing the potential purchase barrier of missing out on social drinking occasions. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and static shots. The editing is minimal, with smooth transitions focusing on clear product presentation. The pacing is moderate, with cuts timed to coincide with the reveal of text overlays. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a fully prepared Ghia cocktail presented on a white tile surface, emphasizing the social context of enjoying a drink. - 00:02–00:03 Next, the ad transitions to showcasing the Ghia bottle and other cocktail elements, visually setting up the drink preparation process and highlighting the absence of alcohol. - 00:03–00:06 The ad shows the Ghia beverage being poured into a glass, emphasizing its key attributes such as no booze, no added sugar, and no artificial ingredients. - 00:06–00:09 The final moment shows the cocktail being garnished, reinforcing the message that you can still "enjoy the drink, skip the booze with Ghia,"

# Ad summary This ad demonstrates how to make a non-alcoholic Ghia Spritz beverage and promotes the Ghia brand. # Brand positioning Ghia positions itself as a sophisticated, non-alcoholic aperitif brand for consumers who want to enjoy the ritual of having a drink without the effects of alcohol. The brand directly addresses the desire to avoid hangovers, aligning with a health-conscious lifestyle. By promoting a drink that is free of alcohol, added sugars, and other undesirable ingredients, Ghia contrasts with traditional alcoholic beverage brands and appeals to those seeking mindful consumption. The brand aims to occupy a space in the consumer's mind as a guilt-free, better-for-you alternative that doesn't compromise on taste or experience. # Product The product is Ghia, a non-alcoholic aperitif designed to be mixed into cocktails or enjoyed on its own. It is described as a beverage free of alcohol, added sugars, and "nasties", appealing to consumers seeking healthier alternatives. The advertisement highlights the Ghia Spritz, a specific preparation using Ghia, sparkling water, and a sprig of rosemary as a garnish. The intended audience is anyone looking for a sophisticated drink option without the negative side effects of alcohol. The ad conveys that Ghia is worth trying because it allows consumers to enjoy the social and sensory aspects of drinking without compromising their health or well-being. # Visual style The ad has a polished and aesthetically driven visual style, combining bright, natural light with controlled studio-like conditions. The editing rhythm is slow and deliberate, with static shots and smooth transitions that emphasize the elegance of the product. This approach supports a tone of sophistication, aiming to appeal to a discerning audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a red drink in a glass, garnished with rosemary, positioned alongside fruits like grapes and persimmons, setting a visually appealing and aspirational tone. - 00:02–00:03 Continuing from the opening scene, the focus remains on the beautifully arranged tray with drinks and fruit as text appears stating, "If you want a glass in your hand, but can't afford a hangover." This directly addresses a common pain point associated with drinking, contrasting it with the benefits of Ghia. - 00:03–00:06 The ad shifts to a hand pouring a clear, bubbly liquid into a glass of ice, followed by a hand presenting a bottle of Ghia. Text appears, "Make this a non-alcoholic Ghia Spritz," positioning the product as a solution. - 00:06–00:09 Continuing the preparation demonstration, Ghia is poured into a glass filled with ice, followed by clear soda, reinforcing the drink-making process. Text appears on screen reinforcing that there is "no alcohol, no added sugar, no nasties," highlighting the health-conscious benefits of Ghia. - 00:09–00:12 The ad returns to the aesthetically pleasing arrangement with multiple glasses and bottles of Ghia, as text states, "Better drinking starts with Ghia," which positions the brand as a positive lifestyle choice and a replacement for alcohol.