How EltaMD Skin Care Advertises on Meta

# Ad summary This ad promotes EltaMD's UV Clear Blemish-Prone & Oil Balancing SPF 50 sunscreen. The ad highlights the product as a dermatologist-recommended, non-greasy formula designed for acne-prone skin that reduces visible blemishes and is enjoyable to wear. # Brand positioning EltaMD is presented as a premium skincare brand specializing in dermatologist-recommended sunscreens. The brand is positioned as trustworthy, expert-endorsed, and focused on providing solutions for specific skin concerns like acne and oil control. EltaMD emphasizes the clinical effectiveness and skin-friendly qualities of its products, aligning with a functional approach to beauty that prioritizes skin health and dermatologist approval. # Product The advertised product is EltaMD's UV Clear Blemish-Prone & Oil Balancing SPF 50, a face sunscreen designed for combination, oily, and acne-prone skin. The product features a transparent zinc oxide finish that blends seamlessly into the skin. It is clinically proven to correct the look of blemishes and pore size with its 5% niacinamide & Zinc-AOX Pro formula, effectively balancing oil production. It is positioned as a non-greasy sunscreen that is enjoyable to wear. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a focus on product close-ups. The editing rhythm is relatively static with smooth transitions. The overall impression is a polished commercial aimed at conveying trust and expertise. The pacing is slow and steady, around 10 CPM, supporting a calm, informative tone. Cuts and text appear timed to the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens by positioning the product as the sunscreen acne-prone skin has been waiting for, generating curiosity. - 00:03–00:06 The ad introduces the new UV Clear Blemish-Prone & Oil Balancing SPF 50 from EltaMD, stating its brand. - 00:06–00:10 The ad transitions to a close-up of a person applying the sunscreen, illustrating how it reduces visible blemishes and showing a happy reaction. - 00:10–00:13 The ad presents a close-up of the texture of the product while emphasizing its non-greasy quality, making it enjoyable to wear. - 00:13–00:14 The ad closes by stating that the product is the #1 dermatologist-recommended and trusted professional sunscreen brand, reinforcing its reliability.

# Ad summary This ad shows a hand unboxing and demonstrating the EltaMD Limited Edition UV Daily SPF 40. # Brand positioning EltaMD is presented as a brand focused on skincare, specifically sun protection. The ad shows a limited edition version of its UV Daily SPF 40, suggesting a collaboration with an artist (Lucy Kirk) and an association with charitable giving, shown through the "Share the Care" message. The brand aligns with a health-conscious and socially responsible lifestyle, pushing against the notion that sun protection is solely about avoiding sunburn but also about supporting melanoma research. # Product The featured product is EltaMD Limited Edition UV Daily SPF 40 face sunscreen. It comes in a 1.7 oz (48g) bottle with a pump dispenser. This limited edition features special packaging designed by Lucy Kirk. The product is broad spectrum SPF 40 face sunscreen that offers daily protection. The packaging displays that if you buy one special edition package of the product through August 31st, EltaMD will donate one SPF to the Melanoma Research Foundation. # Visual style The ad has a bright, clean aesthetic with a focus on the product and its packaging. The editing is simple with static shots and smooth transitions, creating a polished commercial feel. The pacing is moderate and consistent. The red background is the only color in the video besides the product. This makes the product stand out. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The EltaMD Limited Edition UV Daily SPF 40 is shown on a red background, with the camera slowly zooming in. This highlights the product and draws the viewer's attention. - 00:02–00:05 00:02–00:05 The hand rotates the box, showing all sides of the special edition packaging. This emphasizes the unique design and the charitable aspect of the purchase. - 00:05–00:10 00:05–00:10 The hand opens the box and removes the bottle of EltaMD sunscreen. This begins the unboxing process, highlighting the product presentation. - 00:10–00:14 00:10–00:14 The hand pumps the sunscreen onto the back of the other hand, then spreads the sunscreen. This demonstrates the product's texture and application, showing how it looks on the skin. - 00:14–00:15 00:14–00:15 The hand puts the bottle back into the box. This completes the unboxing and prepares the product for potential purchase.

# Ad summary A young woman shows off her nighttime skincare routine using EltaMD products in her bathroom in a first-person view. # Brand positioning EltaMD is positioned as a science-backed skincare brand that is simple and effective. The brand is presented as a go-to for dermatologist-approved products. The brand seems to follow category norms, as it has a functional positioning of skincare for different skin concerns. # Product The ad features multiple EltaMD skincare products that are used in a nighttime routine. This includes the Skin Recovery Face Wash, which is a cleanser. There is also the Skin Recovery Essential Toner, which appears to be used with a cotton pad. The Skin Recovery Serum is applied to the face. The Skin Recovery Light Moisturizer is used after the serum. There is also a product for around the eyes. # Visual style The ad has a UGC feel. The creator is in her bathroom, and the shots are quick cuts with no transitions. There is a medium to high production quality, and it feels like a polished commercial. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator holding multiple EltaMD products and smiling. - 00:01–00:02 00:01–00:02 The creator shows and applies the Skin Recovery Face Wash. - 00:02–00:04 00:02–00:04 The creator shows and applies the Skin Recovery Essential Toner. - 00:04–00:05 00:04–00:05 The creator shows and applies the Skin Recovery Serum. - 00:06–00:07 00:06–00:07 The creator shows and applies the Skin Recovery Light Moisturizer. - 00:08–00:09 00:08–00:09 The creator shows and applies the product for around the eyes. - 00:09–00:12 00:09–00:12 The creator applies concealer, curls her eyelashes, and then straightens her hair. - 00:12–00:14 00:12–00:14 The creator waves goodbye.

# Ad summary This ad uses a tropical getaway to promote a sunscreen product. The ad shows travel items being packed next to palm trees and ocean views, with the overlay text “mentally, we’re here…” # Brand positioning EltaMD is presented as a brand that offers protection, and caters to a luxurious lifestyle of relaxation and travel. By showing their sunscreen next to passport and sunglass imagery, the brand aligns itself with rest and relaxation. The brand is not overtly positioned as functional or emotional, instead showing high-quality imagery as functional cues. # Product The product advertised is the EltaMD UV Daily Hydration SPF 50+ face sunscreen. The sunscreen protects and hydrates dry and delicate skin with transparent zinc oxide, and it is fragrance-free. The sunscreen gives clinical 24-hour hydration. # Visual style The ad has a bright and high-quality aesthetic. The editing style uses quick cuts to transition between tropical destinations. The overall production quality is polished, mimicking a luxury commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a passport and a backpack on a white surface. - 00:01–00:02 00:01–00:02 Next, a bottle of EltaMD sunscreen and sunglasses are placed next to the passport and the backpack. - 00:02–00:05 00:02–00:05 The setting changes to several outdoor destinations that feature bodies of water. The text "mentally, we're here..." is overlaid on each tropical setting. - 00:05–00:06 00:05–00:06 The setting returns to the sunscreen as a woman applies the product to her face. - 00:06–00:13 00:06–00:13 The setting changes back to several tropical destinations.

# Ad summary This image ad promotes EltaMD UV Clear sunscreen for acne-prone skin. It emphasizes features such as SPF 50, blemish reduction, and a lightweight, non-comedogenic formula. # Brand positioning EltaMD is positioned as a skincare brand focused on gentle, effective solutions for specific skin concerns, particularly acne-prone skin. The brand appears scientific and clinical, with a focus on dermatologist recommendations and transparent zinc oxide ingredients. EltaMD emphasizes a balanced approach to skincare, offering products that are both effective and suitable for sensitive skin types. The brand aims to occupy the space of a trusted and reliable source for specialized skincare, distinguishing itself with a clear focus on skin health rather than cosmetic enhancements. # Product The product is EltaMD UV Clear sunscreen, specifically formulated for blemish-prone and oily skin. It is a broad-spectrum SPF 50 sunscreen that uses transparent zinc oxide for sun protection, designed to blend seamlessly into the skin. The formula aims to clinically correct the look of blemishes and pore size, featuring niacinamide and zinc-AOK PRO. It's described as an oil-balancing formula suitable for combination, oily, and acne-prone skin. The product is lightweight, non-comedogenic, and non-acnegenic, addressing common concerns about sunscreen clogging pores or causing breakouts. The packaging indicates a net weight of 1.7 oz (48 g), presenting it as a convenient size for daily use. The ad aims to highlight the sunscreen's ability to provide sun protection while also improving skin clarity and balance. # Visual style The ad has a clean, clinical aesthetic with bright, even lighting and a split red and white background. The composition is simple and direct, focusing on the product and its key features. The image treatment appears to be professionally shot with a focus on clarity and detail. # Hooks Headline: The sunscreen acne-prone skin has been waiting for # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating that the EltaMD UV Clear sunscreen is “The sunscreen acne-prone skin has been waiting for,” immediately framing the product as a targeted solution for a specific skin concern. This message is delivered from the brand’s POV, establishing a direct connection with viewers who have struggled to find suitable sun protection for their acne-prone skin. - Next, the ad uses a list of features that begins with "SPF 50" and includes reduction of “visible blemishes, oil, and pore size*”, as well as the information that it's “Lightweight, non-comedogenic, non-acnegenic”. This is from the perspective of the brand, who's seeking to deliver specific benefits of the product for acne-prone skin. - The product bottle is showcased prominently, highlighting the brand, product name, and key ingredients, with a visual of the cream itself above the bottle. This is intended to instill trust, letting the customer see that it's a clinically-formulated sunscreen, presented by the brand.

# Ad summary This ad features several dermatologists who are interviewed about skincare trends. The dermatologists are sitting and being interviewed in what appears to be a studio # Brand positioning The ad features the brand Dermday skincare as an Everyday skincare. The brand is positioned as a source of skincare information as board-certified dermatologists are featured in the ad. The brand follows category norms by promoting the use of skincare products, specifically sunscreen. # Product The ad features Dermday skincare, positioned as an Everyday skincare brand. Several of the products can be seen on the table in front of the dermatologists including the Dermday sunscreen. The skincare is marketed as a quality product due to the doctors that endorse the product. # Visual style The ad has a polished aesthetic. The editing is smooth with quick cuts. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad features a montage of dermatologists being interviewed. There is on-screen text that reads "Clear Confessionals Derm Q&A" - 00:03–00:04 00:03–00:04 A woman in a white blazer asks the dermatologist next to her a question and the dermatologist says her name is Dr. Geeta Yadav. - 00:04–00:07 00:04–00:07 The woman in the white blazer asks Dr. Yadav, "What made you become a dermatologist?" - 00:07–00:17 00:07–00:17 Dr. Yadav begins to answer the question. - 00:17–00:27 00:17–00:27 Two other dermatologists are introduced. The woman on the left is Dr. Shauna Higgins, a dermatologist out of LA and the woman on the right is Dr. Jada Olayinka, a final year dermatology resident. Dr. Higgins asks Dr. Olayinka "What is one product category you would never skip in your own routine?" - 00:27–00:28 00:27–00:28 Dr. Olayinka says "Cleansers." - 00:28–00:30 00:28–00:30 Dr. Higgins replies "Okay that's a good one!" - 00:30–00:31 00:30–00:31 Dr. Olayinka asks Dr. Higgins, "What is yours?" - 00:31–00:32 00:31–00:32 Dr. Higgins excitedly says "Sunscreen duh!" - 00:32–00:46 00:32–00:46 Dr. Daniel Sugai and Dr. Marisa Garshick are introduced. Dr. Garshick asks Dr. Sugai, "What is a social media skincare trend that makes you want to log off immediately?" - 00:46–00:59 00:46–00:59 Dr. Sugai answers the question and says that "all natural skincare is still the way to go" but that "all natural does not mean all safe." - 00:57–01:01 00:57–01:01 Dr. Garshick concludes the video by saying that those are your "social media trends to avoid."

# Ad summary A dermatologist shares why he recommends EltaMD UV Clear Blemish-Prone and Oil Balancing SPF 50 for acne-prone skin. He highlights that it reduces blemishes, oil, and pore size due to its Zinc Oxide and Niacinamide ingredients. # Brand positioning EltaMD is presented as a top-tier skincare brand specifically addressing blemish-prone and oily skin. The brand is positioned as dermatologist-recommended and clinical, focusing on results-driven formulas that correct skin issues beyond simple sun protection. By focusing on scientific ingredients and visible results, the brand appeals to consumers seeking effective solutions backed by professional expertise. # Product EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50 is a sunscreen specifically formulated for those with acne-prone skin. According to the ad, this product stands out because it not only protects skin from UV rays but also works to correct acne and reduce oiliness. The formula contains transparent zinc oxide to provide broad-spectrum coverage and helps calm inflammation. Additionally, 5% niacinamide helps reduce oil and improve overall skin texture. The product also incorporates ZincAOxPro™ technology to protect against UV rays and environmental stressors. It is described as the number-one dermatologist-recommended professional sunscreen brand. # Visual style The ad features a blend of polished and UGC aesthetics. The dermatologist is shot in a clean, well-lit medical office, lending credibility. Quick cuts keep the pace moving, and the transitions are smooth. The overall feel is informative and trustworthy, aligning with the professional image of the dermatologist. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a text overlay: "You're using the wrong sunscreen for acne 👀" to immediately call out viewers struggling with acne who may not know that their sunscreen could be exacerbating the problem. This is intended to create curiosity and draw in the target audience. - 00:01–00:08 00:01–00:08 The dermatologist reveals he recently had a huge pimple at a dermatology conference. He notes that his patients are often worried that using sunscreen will make their acne worse. He uses self-deprecating humor to build trust and empathy with the viewer. By revealing his own struggle, he becomes more relatable to his target audience. - 00:08–00:13 00:08–00:13 The dermatologist holds up the EltaMD sunscreen and shares the product is EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50. - 00:13–00:29 00:13–00:29 The dermatologist demonstrates the product and highlights that it is made specifically to correct acne-prone skin. - 00:30–00:44 00:30–00:44 The dermatologist goes on to explain the ingredients: zinc oxide gives you broad spectrum coverage and helps calm inflammation, 5% niacinamide helps reduce oil, and improve overall skin texture, and ZincAOxPro™ technology helps protect against UV rays and environmental stressors. - 00:44–00:53 00:44–00:53 The dermatologist highlights the clinical results from a "12 week study on 43 subjects": up to 65% reduction invisible blemishes, 61% less oil and shine, and pore size reduction by 25%. This adds credibility and reinforces the product’s effectiveness. The inclusion of specific numbers provides quantitative proof. - 00:54–00:58 00:54–00:58 The dermatologist states that he would never use a sunscreen that works against him. He ends with "peace".

# Ad summary An influencer video ad for EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50. She shares how she uses it as part of her routine while on vacation. # Brand positioning EltaMD is presented as a brand specializing in skincare, particularly products formulated for acne-prone skin. Their UV Clear Blemish-Prone & Oil Balancing SPF 50 is positioned as a solution that offers sun protection while treating blemishes. The brand aligns with a lifestyle that values skincare as part of a daily routine, even during casual activities like pool or beach days. The brand pushes against the norm of heavy makeup during such occasions, offering a lighter, protective alternative. The brand's positioning is functional, emphasizing performance and simplicity in skincare. # Product The featured product is EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50, a sunscreen designed for individuals with acne-prone and oily skin. It provides SPF 50 sun protection while simultaneously treating blemishes. The product is presented as a lightweight formula that feels comfortable on the skin and layers well under makeup. It's suitable for everyday use, particularly for casual pool or beach days where heavy makeup is undesirable. A key selling point is its dual-action benefit of sun protection and blemish treatment, making it an appealing choice for those seeking skincare solutions that address both concerns. # Visual style The ad has a UGC, selfie-style aesthetic with natural lighting. The editing style features quick cuts and smooth transitions. The production quality is polished but maintains a casual tone, aligning with the intended audience. The pacing is consistent throughout the ad. The visuals and actions are timed to the music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Stay tuned for that # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with the influencer in a swimsuit, standing on a balcony overlooking a scenic view in Mexico. She announces her intention to get her skin ready for the day. - 00:02–00:04 00:02–00:04 She introduces EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50. - 00:04–00:22 00:04–00:22 She demonstrates how to apply the product to her face, stating the SPF 50 product is for acne prone girls like herself. She states that it protects her from the sun while treating blemishes. - 00:22–00:28 00:22–00:28 She applies it and states that she loves how the product feels on her skin and how lightweight it is and how it lays beautifully on top of makeup on days where she wears makeup. - 00:28–00:37 00:28–00:37 She states that she is not going to do a lot of makeup on her pool day, just going to protect and correct. She proceeds to apply makeup with a blending sponge. - 00:37–00:48 00:37–00:48 She shares that she has been doing a 28 day challenge with EltaMD to track her skin progress and she is excited. She tells the viewers to stay tuned for that. - 00:48–00:50 00:48–00:50 The video ends with the influencer wearing a hat and stating that she is ready for Mexico, with a man standing next to her. - 00:50–00:54 00:50–00:54 Cut to several shots of the influencer in Mexico in a pool, on the beach, and in the ocean.

# Ad summary This ad promotes Elta MD sunscreens and demonstrates the importance of SPF application and reapplication. The ad features a woman applying two different Elta MD sunscreens to her face with on-screen reminders about applying and reapplying SPF. # Brand positioning Elta MD is presented as a skincare brand focused on sun protection. The ad positions Elta MD as a provider of essential skincare products for daily use, emphasizing the importance of sun protection in maintaining healthy skin. The brand emphasizes the importance of SPF use. # Product The ad features multiple Elta MD sunscreens, including a UV stick, UV Daily SPF 40 face cream, and UV Sheer SPF 50+ face and body sunscreen. The primary focus is on the application and reapplication of sunscreen as part of a daily skincare routine. The UV Daily SPF 40 face cream is shown being applied to the face. The UV Sheer SPF 50+ is highlighted as suitable for both face and body, providing broad-spectrum protection. The products are presented as essential skincare for anyone looking to protect their skin from sun damage. # Visual style The ad has a clean, bright, and minimalist aesthetic with a focus on showcasing the product in a practical and relatable way. The editing style is simple and straightforward with quick cuts and static shots. The production quality has a polished commercial feel, but the overall tone is approachable and friendly. The pacing is moderate, with cuts timed to coincide with the on-screen text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad begins with a shot of three Elta MD sunscreen products on a concrete surface, setting the stage for a skincare-focused message. The intention is to introduce the featured products. - 00:01–00:02 00:01–00:02: A "Reminder" notification pops up on the screen stating "SPF Rule #1. Apply it." The message encourages the viewer to prioritize applying sunscreen, positioning the ad from a customer-centric point of view that stresses sun protection. The tone is informative and urgent, emphasizing the necessity of sunscreen application. - 00:02–00:05 00:02–00:05: The ad transitions to a close-up shot of a woman applying sunscreen to her face. This offers a practical demonstration of sunscreen application, reinforcing the earlier reminder and guiding the viewer through the process. The ad continues to be viewed from the perspective of the customer, showing the actual usage of the product. - 00:05–00:06 00:05–00:06: A second "Reminder" notification appears, stating "SPF Rule #2. Re-apply it." This reinforces the message of reapplying sunscreen for continued protection and further underscores the brand's commitment to comprehensive sun safety. The brand is using the reminder as part of a teaching method on how to use the product. - 00:06–00:09 00:06–00:09: Another close-up shot shows the woman dispensing more sunscreen onto her face, then rubbing it in. The ongoing visual reinforces the application process and connects the product with daily skincare. The perspective remains with the customer, further embedding the product within a real-life routine.

# Ad summary A dermatologist talks about the EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50 sunscreen. He shares how it helps keep skin healthy and protects it from UVA and UVB. He shows before and after photos from a study that show a reduction in blemishes and oil and shine after using the product. He demonstrates its lightweight and non-greasy features. # Brand positioning EltaMD is presented as a high-quality, dermatologist-recommended sunscreen brand. The brand is positioned as a professional-grade solution, providing effective protection and addressing specific skin concerns like blemishes and oiliness. By emphasizing the recommendation of dermatologists, EltaMD distinguishes itself from typical over-the-counter sunscreens and implies a higher level of efficacy and safety. The brand's focus is on combining sun protection with skincare benefits, indicating a commitment to overall skin health. This functional positioning aims to appeal to consumers who prioritize both sun protection and skincare. # Product The EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50 is a sunscreen designed for individuals with acne-prone skin. It is formulated with ZincAOxPro to keep skin healthy and protect against environmental aggressors, and 5% Niacinamide to reduce the appearance of blemishes and control oil. The sunscreen offers broad spectrum SPF 50 protection, safeguarding against UVA and UVB rays. The ad specifically highlights its lightweight and non-greasy texture, ensuring it layers well under makeup, making it an ideal choice for daily use. Its USP is the combination of sun protection with ingredients aimed at improving the skin's condition by reducing blemishes and controlling oil, clinically proven to reduce visible blemishes by 63%, excess oil and shine by 61%, and pore size by 25% in a 12-week study on 43 subjects. # Visual style The ad features a polished aesthetic with clear lighting and direct camera engagement, resembling a UGC-style review but with high production quality. The editing style includes quick cuts and close-ups, keeping a consistent pace with shifts in content. Visual motifs include alternating background lighting and on-screen text overlays to emphasize product features and benefits. The audio-visual sync is evident through cuts and product actions aligned with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with the expert acknowledging a viewer request for a sunscreen that helps with breakouts. This is designed to resonate with viewers who have similar skin concerns. - 00:02–00:08 00:02–00:08 The expert introduces EltaMD's UV Clear Blemish-Prone & Oil Balancing SPF 50 as the solution. This transitions to a close-up shot of the product, establishing the brand and product. - 00:08–00:17 00:08–00:17 The expert highlights the key ingredients ZincAOxPro and 5% Niacinamide, explaining their benefits for skin health, blemish reduction, and oil control. He begins applying the sunscreen to his face to demonstrate its use. - 00:17–00:25 00:17–00:25 He emphasizes the sunscreen's ability to protect against UVA and UVB rays, and presents before-and-after images from a clinical study showing visible reduction in blemishes and shine. This backs up his claims with visual evidence. - 00:25–00:31 00:25–00:31 He then states how the sunscreen is lightweight, non-greasy, and layers well under makeup, addressing potential user concerns about product feel and compatibility. The expert is again seen applying the sunscreen on his face. - 00:31–00:38 00:31–00:38 The expert concludes by asserting that EltaMD is the number one dermatologist-recommended professional sunscreen brand and states how they are helping patients with the recent launch. This reinforces the brand's credibility and trustworthiness.

# Ad summary This ad promotes the launch of a limited-edition design of UV Daily SPF 40 to support skin cancer awareness and prevention, in honor of Melanoma Monday. # Brand positioning This brand presents itself as a protector of skin health through the promotion of its UV Daily SPF 40. The brand emphasizes its proactive role in skin cancer awareness and prevention, positioning itself as a socially responsible entity. By introducing a limited-edition design, the brand seeks to generate excitement and exclusivity, aligning with consumers who value both health and supporting charitable causes. # Product The product being advertised is UV Daily SPF 40. It is promoted as an iconic product from the brand and is launching in a limited-edition design. The advertisement's purpose of supporting skin cancer awareness and prevention implies that the product offers protection from the sun’s harmful rays, suggesting the product can be used daily. # Visual style The visual style is vector-based, using flat, cartoon-like illustrations with solid colors and black outlines. The illustrations are simple and clean with no shading or gradients. The composition is sparse, with most of the space being the plain background. # Hooks Headline: IN HONOR OF MELANOMA MONDAY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement of purpose: "IN HONOR OF MELANOMA MONDAY". The brand states their intention to support skin cancer awareness and prevention. - The ad then transitions to announcing a specific action: "Introducing a limited-edition design of our iconic UV Daily SPF 40." The brand is creating awareness by launching a special product edition. - The ad closes with an illustration of an active lifestyle. An individual on a bike applies the product to their face, and a second person is running towards them with the same goal of sun protection. The brand concludes the narrative by illustrating how their product supports active lifestyles, helping to prevent skin cancer.

# Ad summary The ad is a UGC-style demo where a fair-skinned woman presents her 3-minute glow-up routine using EltaMD sunscreen. She demonstrates the application of the tinted sunscreen, highlights its benefits like UVA/UVB protection and the plumping effect of hyaluronic acid, and emphasizes the importance of daily SPF use for preventing early aging and skin cancers. # Brand positioning EltaMD positions itself as a high-quality, dermatologist-recommended skincare brand focused on sun protection and overall skin health. The brand is presented as a trusted choice among skincare professionals, contrasting with mass-market options by emphasizing expertise and clinical endorsement. By focusing on preventative care and protection against skin damage, EltaMD aligns with a health-conscious, proactive approach to beauty. The brand appears to follow category norms by highlighting core functional benefits while also pushing against a purely functional positioning by conveying an emotional value that the product is more than simple sun protection but a part of a daily beauty routine. # Product The ad features EltaMD UV Daily SPF 40, a sunscreen designed for daily use. It protects against both UVA and UVB rays and is formulated with hyaluronic acid to simultaneously plump and hydrate the skin. The sunscreen is available in untinted, tinted, and deep tint options. It is described as non-comedogenic, highlighting its suitability for users concerned about clogged pores or breakouts. The ad emphasizes that it's the number one dermatologist-recommended professional sunscreen brand, suggesting that it is a tried and true product that can be used every day for protection against signs of early aging and skin cancers. # Visual style The ad has a polished UGC aesthetic, with clean, bright lighting and simple editing. The production quality is high-end, suggesting a professional shoot made to look like a casual phone recording. The editing style consists of quick cuts between product demos and close-ups of the woman's face. The pacing is consistent with about 12 cuts per minute, synced to the spoken lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator presents her face with no makeup, promising to show a 3-minute glow up. This is intended to draw viewers in with a quick transformation. The perspective is from the creator who is speaking directly to the camera, and it is light and upbeat. - 00:02–00:03 00:02–00:03 The creator presents the EltaMD sunscreen product. This sets up the product reveal as the solution to getting a glow up. The perspective is from the creator, holding the product up for the audience to see. - 00:03–00:07 00:03–00:07 The creator begins to apply the sunscreen, stating that a good quality sunscreen is the first step in your routine. This is meant to educate the audience about the importance of sunscreen. The perspective is from the creator applying product to her face, and the tone is informative. - 00:07–00:14 00:07–00:14 The creator references that the EltaMD sunscreen was recommended to her by her dermatologist years ago. This is to convey product authority and long term use, building credibility. The perspective is from the creator while she continues to rub in the product. The tone is casual. - 00:14–00:21 00:14–00:21 The creator references that the EltaMD sunscreen is the number one dermatologist-recommended professional sunscreen brand. This further builds authority and credibility. The perspective is from the creator as she applies the product, and the tone is matter-of-fact. - 00:21–00:34 00:21–00:34 The creator continues to apply the product, referencing it's non-comedogenic nature, the SPF 40, protection against UVA/UVB rays, and that it contains hyaluronic acid for plumping and hydrating. This is meant to inform the audience of the product's key features and benefits. The perspective is from the creator applying the product to her face, with an informative tone. - 00:34–00:39 00:34–00:39 The creator highlights that the product comes in untinted, tinted and deep tint options. This is meant to inform the audience about the product's variations. The perspective is from the creator applying the product to her face, and the tone is informative. - 00:39–00:55 00:39–00:55 The creator states the importance of having a good daily SPF regardless of the weather, as it helps prevent the signs of early aging and protects against harmful UVA/UVB rays, and skin cancer. This is meant to reiterate the product benefits, and build trust with the viewer. The perspective is from the creator as she applies product to her face, and the tone is serious and caring. - 00:56–00:59 00:56–00:59 The creator ends by showing her finished glow-up, stating that she feels good and protected and a little prettier. This is meant to show the desired result of using the product. The perspective is from the creator, smiling at the camera, and the tone is happy and confident.

# Ad summary A creator video on EltaMD, this ad starts with the creator listing her skincare appointments with dermatologists. Then, she says it all changed when she found the right one. The creator shows skin analysis on her iPad and states skin health is not once a year, it is daily. The creator uses EltaMD UV Clear Tinted SPF 46. She states it blends flawlessly into the skin and there is zero white cast. She states the sun is undefeated so she chooses to protect her skin daily. She recommends an annual skin check and visiting EltaMD.com. # Brand positioning EltaMD is presented as a professional skincare brand recommended by dermatologists for daily use. It focuses on promoting long-term skin health and protection against sun damage, rather than just addressing immediate skin concerns. The brand positions itself as a knowledgeable partner, offering preventative solutions backed by expert analysis. With its focus on expert validation and long-term protection, EltaMD is positioned as a functional and reliable brand that promotes daily preventative skincare and aligns with a health-conscious lifestyle. # Product EltaMD UV Clear Tinted SPF 46 is a tinted sunscreen. It is recommended for daily use by dermatologists. It is designed to protect skin against the sun, even through windows. It has a lightweight formula that is stated to blend flawlessly into the skin with zero white cast. It improves discoloration. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The production quality varies, with some shots feeling like a casual selfie video and others appearing more professionally lit and framed. The editing style includes quick cuts and static shots. The visuals support a tone that is both informative and personal, aiming to build trust through a relatable spokesperson and expert-backed product information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action get your annual skin check & visit EltaMD.com! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator starts with a personal story, stating that she has been on a lot of first dates with different dermatologists. This is conveyed from the customer's perspective. The tone is casual, as if speaking to a friend. - 00:07–00:17 00:07–00:17 The creator shares that everything changed when she found the right dermatologist, whose analysis focused on skin age, collagen, elastin, and long-term sun damage. The perspective shifts to a combination of customer experience and brand alignment, as the creator is now using the product and discussing its professional validation. The tone is informative and grateful. - 00:17–00:19 00:17–00:19 The creator emphasizes the importance of daily skin health, conveying that skin health isn't once a year, it's daily. This message is presented from the customer's viewpoint. The tone is light, with a lightbulb graphic, to show the idea is now clicking for her. - 00:19–00:31 00:19–00:31 The creator shows the product, stating that she uses EltaMD because her dermatologist recommends the UV Clear Tinted SPF 46. She applies the product and states it blends flawlessly into the skin with zero white cast. The perspective is a blend of personal use and brand messaging, showcasing the product's features and benefits. The tone is confident and informative. - 00:31–00:40 00:31–00:40 The creator states that the sun is undefeated, even through windows. She states to protect your skin daily, and chooses protection over future correction. She encourages viewers to get their annual skin check and visit EltaMD.com. This section is from the customer's perspective, advocating for consistent skincare habits. The tone is straightforward and educational.

# Ad summary This ad compares the EltaMD UV Clear sunscreen with SPF 46 and the UV Clear Blemish-Prone & Oil Balancing sunscreen with SPF 50. The ad highlights the specific skin types each sunscreen is designed for and notes the benefits of each. # Brand positioning EltaMD positions itself as a professional skincare brand trusted and recommended by dermatologists, as communicated by the #1 Dermatologist Recommended brand logo on a solid red background at the end of the ad. The brand emphasizes the science-backed formulas, promoting transparent zinc oxide finishes and oil-balancing formulations that cater to specific skin needs, particularly acne and rosacea. EltaMD likely aims to occupy a space of clinical efficacy and reliable sun protection. EltaMD seems to push against the norm of purely aesthetic or superficial skincare, highlighting a dedication to skin health and dermatologist backing, positioning itself as a brand with a clinical background. # Product The ad showcases two sunscreens: EltaMD UV Clear Broad Spectrum SPF 46 Face Sunscreen and EltaMD UV Clear Blemish-Prone & Oil Balancing Broad Spectrum SPF 50 Face Sunscreen. The SPF 46 version calms and protects skin prone to acne and rosacea, featuring niacinamide and a transparent zinc oxide finish. The SPF 50 version is clinically shown to correct the look of blemishes and pore size and blends seamlessly into the skin with 5% niacinamide and Zinc-AOx Pro, while its oil-balancing formula is suitable for combination, oily, and acne-prone skin. Both sunscreens come in 1.7 oz (48 g) bottles. The sunscreens are worth buying because they provide sun protection while addressing specific skin concerns like blemishes and oiliness. # Visual style The ad has a clean, clinical aesthetic with polished visuals and bright lighting. The editing style features static shots and slow zooms with smooth transitions. The production quality appears high-end commercial with professional lighting and clear imagery. The pacing is moderate, emphasizing product details and user experience in equal measure. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a static shot of the EltaMD UV Clear SPF 46 and the EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50 sunscreens. The positioning of both bottles side by side immediately sets up the ad's intention to present a comparison. - 00:03–00:06 The camera zooms in to focus on the UV Clear Blemish-Prone & Oil Balancing SPF 50 sunscreen as the text overlay emphasizes that this is a NEW formula, building anticipation and signaling the arrival of an updated offering. - 00:06–00:11 The perspective switches to an eye-level close-up of a woman with light skin, freckles, and light-brown hair as she applies sunscreen. The text overlay "A sunscreen designed for oily, acne-prone skin" indicates the product's target user. The woman is smiling, which visually associates the application of the sunscreen with happiness and satisfaction. - 00:09–00:11 As the woman continues to apply the sunscreen, the text overlay "Reduces visible blemishes and excess oil" highlights the key benefits, providing a direct solution to the problems associated with oily, acne-prone skin. - 00:11–00:13 The camera transitions back to the static shot of both bottles, this time highlighting the EltaMD UV Clear SPF 46. This acts as a visual reminder of the other product option in the range. - 00:13–00:18 The camera focuses on another woman with fair skin, blonde hair, and blue eyes as she applies sunscreen, smiling directly at the camera. The text overlay "A sunscreen designed for all skin types" broadens the appeal of the product and sets up a contrast with the previous claim about blemish-prone skin. - 00:16–00:19 As she continues application, the text overlay "Improves skin tone for an even, clear complexion" reinforces the benefits of the sunscreen, emphasizing a clear skin tone as a desired outcome. - 00:18–00:21 The camera pulls back to show both women side-by-side, smiling directly at the camera. The shot creates a sense of inclusivity and satisfaction, visually connecting the product use with positive social interaction and radiant skin. - 00:20–00:23 The ad ends with a final static shot of both sunscreen bottles. This reinforces the product offering and provides a last impression of the products. - 00:23–00:25 The screen shifts to a solid red background that features the EltaMD logo and communicates the brand's credibility as #1 dermatologist recommended, trusted, personally used professional sunscreen brand.

# Ad summary A female creator promotes EltaMD UV Daily SPF 40 broad spectrum sunscreen. She shares that it's the #1 dermatologist recommended brand, and that she has been using this sunscreen for six years due to its 9% zinc oxide and anti-inflammatory properties. She demonstrates how to apply the product and notes how well it layers with makeup. # Brand positioning EltaMD is presented as a dermatologist-recommended, professional-grade skincare brand focused on high-quality sun protection. The ad positions EltaMD as a reliable choice for individuals with sensitive skin or specific skin concerns like eczema. By emphasizing its medical endorsements and gentle ingredients, the brand aims to occupy a space of trust and expertise, suggesting that its products are effective and safe for everyday use, especially for those who prioritize makeup application. # Product EltaMD UV Daily SPF 40 is a broad-spectrum sunscreen described as the #1 dermatologist-recommended professional sunscreen brand. It is formulated with 9% zinc oxide, which is highlighted for its anti-inflammatory properties, making it suitable for sensitive skin and conditions like eczema. The sunscreen is presented as a lightweight, moisturizing hybrid product containing hyaluronic acid. It comes in both tinted and untinted versions, catering to different preferences and use cases. The tinted version is suitable for daily wear, while the untinted version can be worn alone or under makeup. A key USP is its ability to layer well with makeup without causing issues, which is a concern addressed for makeup users. # Visual style The ad has a polished UGC feel, with soft lighting and a clean, neutral background. The editing style features quick cuts that keep a consistent pace of approximately 30-40 cuts per minute. The overall aesthetic is bright and airy, emphasizing the natural skin tones and textures of the model. The production quality is high, with smooth transitions and clear visuals that support the intended tone of expertise and casual authenticity. The visuals are timed to match key voiceover moments, enhancing the overall message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can shop EltaMD on my Amazon storefront. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator notes that she wears makeup everyday and must use an SPF that layers well with it, or she will not wear it. - 00:04–00:11 The creator then shares that she has been using EltaMD for six years. - 00:11–00:13 The creator includes screenshots as social proof that she has been using EltaMD sunscreen for six years. - 00:14–00:19 The creator states that she has been using the '#1 dermatologist recommended professional sunscreen brand'. - 00:19–00:21 The creator shares the product name and continues to apply it. - 00:23–00:25 The creator states that she has been dealing with eczema for years. - 00:25–00:29 The creator states that she was recommended EltaMD by a dermatologist six years ago. - 00:29–00:35 The creator says that it contains 9% zinc oxide which has anti-inflammatory properties and that it calms her skin down. - 00:35–00:41 The creator states that EltaMD layers really well with makeup and feels lightweight, moisturizing, and contains hyaluronic acid. - 00:41–00:46 The creator shares that the sunscreen comes in tinted or untinted versions. She demonstrates application of the untinted version on her hand. - 00:46–00:48 The creator says she has been ordering EltaMD on Amazon for years. - 00:48–00:52 The creator says you can shop EltaMD on Amazon.

# Ad summary The ad features a dermatologist recommending three spring break must-haves for anti-aging, including hydration, sunscreen, and physical protection. # Brand positioning EltaMD Skincare is positioned as a dermatologist-recommended brand, particularly known for its sunscreens. The brand emphasizes broad-spectrum protection with high SPF values, catering to those seeking effective anti-aging solutions and skin barrier support while minimizing sunburn severity. They align with functional benefits, and this ad presents them as a trusted, expert-endorsed option in the market. # Product EltaMD UV Clear SPF 46 is a broad-spectrum sunscreen recommended by dermatologists. It is available in both tinted and untinted versions and provides UVA and UVB protection. It is marketed as the number one dermatologist-recommended sunscreen brand, offering additional light coverage from the tinted version, making it great for reapplication and suitable for daily use to protect the skin barrier. Hydration, a UV blocking hat, and UV blocking sunglasses are also featured as essential for protecting the skin during spring break. # Visual style The ad has a clean, professional aesthetic with a bright, well-lit environment. The editing style features static shots with occasional jump cuts, and the production quality is polished. There are no discernible visual motifs. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with a dermatologist introducing herself and stating that her patients always ask her what she recommends to protect their skin while in the sun. - 00:06–00:09 She then presents her top 3 spring break must-haves for anti-aging. - 00:10–00:22 She introduces hydration as number one, citing that sun exposure plus travel can dehydrate quickly and that drinking enough water helps protect and support your skin barrier and reduces the severity of sunburns. She holds a yellow water bottle while discussing this. - 00:22–00:35 Number two is sunscreen. She recommends a broad-spectrum SPF 30 or higher. She personally loves EltaMD's UV Clear SPF 46 in both tinted and untinted versions. - 00:38–00:43 She shares that both the tinted and untinted versions give added UVA and UVB protection and are great for reapplication with additional light coverage from the tint. She then shows the application of the tinted sunscreen. - 00:48–00:59 Number three is physical protection. She recommends a UV blocking hat and UV blocking sunglasses, as these can make a big difference. She then reminds viewers that sunscreen is essential, but so is layering your protection. - 01:00–01:05 The dermatologist ends the ad by stating, in honor of National Dermatologist Day, that she wants to make sure you're utilizing these three tips while in the sun.

# Ad summary In a selfie-style video, a young woman highlights the importance of wearing sunscreen every day, even if you have acne. She shares her initial reluctance to wear sunscreen due to concerns about breakouts, but now recognizes the value of using the right sunscreen, specifically the EltaMD UV Clear Blemish-Prone and Oil Balancing SPF 50. # Brand positioning EltaMD positions itself as a professional skincare brand, number one dermatologist-recommended, and focused on blemish-prone and oily skin types. The brand pushes against the norm of sunscreens that can clog pores and cause breakouts, instead offering sun protection formulated for skin concerns. The brand aims to occupy the space in the consumer's mind as the go-to sunscreen that won't cause breakouts but instead provides the appropriate amount of SPF that is needed in your everyday skincare routine. EltaMD aligns with the values of dermatological expertise and professional skincare, promoting healthy skin through science-backed products. # Product EltaMD UV Clear Blemish-Prone and Oil Balancing SPF 50 sunscreen is a formula that caters to blemish-prone and oily skin types. According to the ad, skipping sunscreen can worsen acne, leading to inflammation, darker marks, and slower healing. This product aims to address the barrier of sunscreen causing breakouts and oil imbalances. With 5% niacinamide to calm and correct blemishes and ZincAOXPro to protect against environmental aggressors, this sunscreen is designed to blend well with the skin, feel like nothing on the skin, layer perfectly under makeup, and is easy to reapply throughout the day. # Visual style The ad has a clean and bright aesthetic, reminiscent of vlogs or tutorials. The setting is a well-lit bathroom with neutral tones. The editing style is smooth, with minimal transitions between shots. The production quality has a UGC feel, enhanced by natural lighting, lending a relatable and authentic tone. The pacing is moderate, with approximately one to two cuts per second, helping to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Now don't skip your SPF and stop worrying # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer introduces the topic of acne and sunscreen. She speaks from the perspective of someone who has experienced acne and understands the hesitation around using sunscreen. - 00:04–00:11 00:04–00:11 The influencer explains her past avoidance of SPF due to fear of breakouts, but reveals the realization that skipping sunscreen actually worsened her skin issues. This is told from her own past perspective, transitioning to her present understanding. - 00:11–00:18 00:11–00:18 She explains that it's not about avoiding sunscreen, it's about using the right one, then introduces the EltaMD UV Clear Blemish-Prone and Oil Balancing SPF 50. She speaks from her perspective as an EltaMD partner, positioning the brand as the solution. - 00:18–00:23 00:18–00:23 She highlights that EltaMD is the number one dermatologist-recommended professional sunscreen brand. This is told from the perspective of someone knowledgeable, increasing credibility. - 00:23–00:31 00:23–00:31 She talks about how well the sunscreen blends and it feels like nothing on your skin, and how it layers perfectly under makeup. She is conveying the positive aspects of the product through her experience. - 00:31–00:36 00:31–00:36 She talks about ingredients that are beneficial such as the 5% niacinamide helps to calm and correct blemishes and the ZincAOXPro works to protect against environmental aggressors. This informs the audience about the specific benefits of using the product. - 00:37–00:39 00:37–00:39 The influencer prompts the viewer to not skip your SPF and stop worrying. This is a direct call to action, encouraging viewers to prioritize sun protection.

# Ad summary This ad for Elta MD skincare aims to attract customers who are looking for the right sunscreen by highlighting three different types of sunscreens that target different skin concerns. The ad aims to get customers to take a quiz to find the sunscreen that best fits their lifestyle. # Brand positioning Elta MD is presented as a skincare brand offering dermatologist-recommended sunscreens. The brand emphasizes its commitment to providing solutions for various skin concerns, including acne and sensitivity. The brand positions itself within the skincare market by focusing on sun protection as a crucial element of any skincare routine, catering to individuals seeking specialized sunscreens that address their specific needs and lifestyles. Elta MD promotes the importance of using sunscreen to achieve optimal skin health and prevent damage, implying that their products are essential for maintaining a healthy complexion. # Product The ad features three different sunscreens from Elta MD, each targeting specific skin concerns. The first sunscreen, UV Daily Hydration+, is a broad spectrum SPF 50 face sunscreen with a transparent zinc oxide finish that hydrates and protects dry skin. The second sunscreen, UV Clear, is a broad spectrum SPF 46 tinted face sunscreen formulated to calm skin prone to acne and rosacea. The third sunscreen, UV Skin Recovery, is a broad spectrum SPF 50 color correcting face sunscreen that is safe for very sensitive skin and reduces redness. Each sunscreen is packaged in a white bottle with a pump and labeled with the brand name, product name, SPF level, and key ingredients. The USPs highlighted are the transparent zinc oxide finish, calming properties for acne-prone skin, and color correcting benefits for sensitive skin. The ad suggests that these sunscreens are worth trying or buying due to their specialized formulations and ability to address specific skin concerns. # Visual style The ad has a clean and clinical visual style, likely studio-shot. The background is a solid color, which makes the product pop. The typography is simple and easy to read. Overall, the ad has a professional and trustworthy look. # Hooks Headline: Mineral? Tinted? Acne-clearing? Discover the sunscreen that's right for you. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question to grab the viewer's attention by asking what they need in a sunscreen (mineral, tinted, or acne-clearing). This is from the brand's perspective, posing common customer considerations when searching for a sunscreen product. - The brand follows up with an offer: to help the viewer discover the sunscreen that's right for them. This builds on the interest generated in the first beat and implies they have a solution for everyone. - The brand then states that no skincare regimen is complete without sunscreen. This is intended to build the customer's desire, emphasizing the necessity of sunscreen in skincare. - The ad concludes with a call to action: to take a minute to answer questions that will match them with the SPF that fits their lifestyle. This is meant to drive action by offering a personalized product recommendation tool.

# Ad summary The ad highlights Elta MD sunscreens, presenting them as the essential final step for any skincare routine. The ad targets consumers looking for a sunscreen tailored to their skin type by presenting three of Elta MD's broad spectrum sunscreens in a line. # Brand positioning Elta MD is presented as a skincare brand focused on providing sun protection solutions, emphasizing its importance in any skincare regimen. The brand is positioned as a provider of specialized sunscreens tailored to different skin types and concerns. This positioning creates the impression that Elta MD is a high-quality and specialized skincare provider. # Product The ad showcases three Elta MD sunscreens: UV Daily Hydration+, UV Clear, and UV Skin Recovery. UV Daily Hydration+ is a broad-spectrum SPF 50 sunscreen, implied to be for daily use and hydrating. UV Clear is a tinted face sunscreen with broad spectrum SPF 46, formulated for acne-prone and rosacea-prone skin. UV Skin Recovery is a broad spectrum SPF 50 color-correcting tinted sunscreen for sensitive skin. The ad emphasizes broad-spectrum protection across all products, while highlighting the individual attributes of each formula. # Visual style The ad uses a clean, product-focused visual style. The background is a solid bright red, while the products are clearly displayed in the foreground. # Hooks Headline: Mineral? Tinted? Acne-clearing? Discover the sunscreen that's right for you. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by posing a series of questions about sunscreen preferences and needs: 'Mineral? Tinted? Acne-clearing?' This is designed to immediately engage the viewer and speak to their specific skincare concerns. The viewer is experiencing this part of the story, as the brand seeks to understand their needs and lead them toward a solution that fits their skincare routine. The message being conveyed here is that Elta MD acknowledges the variety of sunscreen preferences and aims to provide options to cater to individual needs. - The ad pivots to a statement: 'Discover the sunscreen that's right for you,' reinforcing the ad's customer-centric approach. The viewer is invited to explore the Elta MD range to find a solution that aligns with their unique preferences and skin concerns. The brand is highlighting the unique selling proposition (USP) of tailored sunscreen solutions for different skin needs. - The ad broadens its appeal with the statement: 'No skincare regimen is complete without sunscreen.' This emphasizes the importance of sunscreen as a fundamental component of any skincare routine, regardless of individual preferences or skin concerns. The brand is telling the story, highlighting the foundational role of sunscreen in skincare and positioning Elta MD as a provider of essential sun protection products. - The ad concludes with a call to action: 'Take a minute to answer the following questions and we'll match you with the SPF that fits your lifestyle.' The viewer is prompted to engage with a tool or resource that will help them identify the most suitable Elta MD sunscreen based on their lifestyle and skincare needs. The message being conveyed here is that Elta MD simplifies the sunscreen selection process by offering personalized recommendations, making it easier for customers to find the perfect product.

# Ad summary The ad is designed to promote EltaMD Skincare and their line of sunscreen products. The ad features two women with different skin tones and promotes that EltaMD has a sunscreen for everyone. The ad encourages users to answer a few questions to find the SPF that fits their lifestyle. # Brand positioning EltaMD is presented as a skincare brand focused on sunscreen. The ad emphasizes that using sunscreen is a necessary part of any skincare routine. The brand aims to position itself as a provider of personalized skincare solutions, as it encourages users to answer a few questions to find the sunscreen that fits their lifestyle. # Product The ad promotes EltaMD sunscreen, highlighting different types such as mineral, tinted, and acne-clearing sunscreens. The products are presented as essential for any skincare regimen, suitable for daily use to protect the skin. The ad addresses the need for a sunscreen that fits individual lifestyles by matching users with the SPF best suited for them. The ad does not go into specifics about individual products, but presents them as a solution to finding the right sunscreen. # Visual style The ad features a clean and minimalist aesthetic with a focus on product information and customer connection. The layout is simple and direct, with clear typography and evenly lit images. The overall style is geared toward communicating trust and building product awareness. # Hooks Headline: Mineral? Tinted? Acne-clearing? Discover the sunscreen that's right for you. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the availability of different types of sunscreen, such as mineral, tinted, and acne-clearing. This serves to grab the viewer's attention and highlight potential product options. This is from the brand's perspective, introducing their diverse product line. - The ad then encourages viewers to discover the sunscreen that's right for them, shifting to a more personalized tone. The brand is speaking directly to potential customers and offering a tailored solution. - The ad states that no skincare regimen is complete without sunscreen, emphasizing the importance of sunscreen as part of daily skincare. The brand is educating the user on skincare necessities. - The ad finishes by encouraging users to take a minute to answer questions to get matched with the SPF that fits their lifestyle. The brand offers a personalized solution to skincare.