How Elemis Advertises on Meta

# Ad summary This ad promotes a summer kickoff sale from Elemis, featuring a 25% discount, a free 6-piece gift with a purchase of $140 or more, and a full-size exfoliator with a purchase of $215 or more. The ad showcases several Elemis products, highlighting a travel-friendly routine of bestsellers. # Brand positioning Elemis is presented as a luxury skincare brand, offering a range of high-end products designed to provide an effective and pampering skincare experience. The brand is positioned towards consumers who seek premium skincare solutions with high-value deals, while emphasizing high-quality ingredients and formulations. By showcasing product sets as a 'travel routine of bestsellers,' the brand implies its suitability for on-the-go lifestyles, suggesting a customer base that values convenience without compromising on skincare quality. The brand does not overtly push against any competitors but offers a functional and emotional purchase, and its focus on gifts with purchase is designed to encourage higher spending. # Product The ad showcases a range of Elemis skincare products, all packaged in the brand's signature minimalist aesthetic. These include: the Pro-Collagen Cleansing Balm, a hydrating cleansing balm; the Dynamic Resurfacing Facial Pads, skin-refining pads for smoother skin; the Pro-Collagen Marine Cream, an anti-wrinkle hydrating day cream; the Pro-Collagen Night Cream, an anti-wrinkle hydrating night cream; the Pro-Collagen Glow Boost Exfoliator, a skin-smoothing exfoliator for the face; and a facial oil presented in a glass dropper bottle. These products are described as a 'perfect travel routine of bestsellers,' suggesting they are suitable for travel due to their compact sizes and comprehensive skincare benefits. The ad promotes the range as a set, encouraging consumers to build a full Elemis skincare regimen. # Visual style The ad features a clean and polished aesthetic, characteristic of a high-end commercial. The editing style consists of static shots and smooth transitions. The production quality is high, with clear lighting and sharp focus on the products. The visuals are centered, and the pacing is consistent, with slow, deliberate movements to draw attention to each product. The marble tray and neutral background create a sense of luxury. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use Code MDW25 on elemis.com # Point of view - [object Object] # Storyline - 00:00–00:04 A hand places Elemis products one by one onto a marble tray, starting with a tube of Elemis cream. - 00:04–00:09 The hand adds a larger tube of Elemis exfoliator to the tray, completing the set of products. - 00:09–00:19 Individual Elemis products are held up close to the camera, including the Cleansing Balm, Facial Pads, Marine Cream, Night Cream, facial oil, and exfoliator. This showcases the products as a 'perfect travel routine of bestsellers.' - 00:19–00:21 The ad shows the products arranged on a cloth Elemis bag.

# Ad summary This ad showcases Elemis products and offers a discount to viewers. # Brand positioning Elemis is presented as a high-end skincare brand that sells various products to address multiple skin concerns. The brand positions itself as a solution for fine lines, wrinkles, dryness, dullness, and sensitive skin. The brand uses a clean, minimal aesthetic in its packaging and branding. # Product The ad promotes several Elemis skincare products tailored to different skin concerns. The Pro-Collagen Future Restore Serum and Pro-Collagen Night Cream are featured for fine lines and wrinkles. The Superfood Midnight Facial and Pro-Collagen Marine Cream are shown for dryness. For dullness, the Dynamic Resurfacing Facial Wash and Dynamic Resurfacing Facial Pads are advertised. The Pro-Collagen Fragrance-Free Cleansing Balm and Superfood Facial Oil are highlighted for sensitive skin. # Visual style The ad has a polished, clean aesthetic with bright, even lighting. The editing style includes quick cuts between different product shots, maintaining a consistent pace. The production quality feels like a hybrid of UGC and a polished commercial, lending a sense of authenticity while maintaining a high-end look. The pacing is consistent with cuts every few seconds. Visuals and text are timed with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use Code MDW25 on elemis.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of several Elemis products displayed on a tray to introduce the brand's summer kickoff sale and its products. - 00:02–00:05 The ad transitions to highlight specific product pairings, showing the Pro-Collagen Future Restore Serum and Pro-Collagen Night Cream, paired with the text "For Fine Lines & Wrinkles" to showcase solutions for specific skin concerns. - 00:05–00:08 The ad continues to show additional product pairings, highlighting the Superfood Midnight Facial and Pro-Collagen Marine Cream, paired with the text "For Dryness" to continue showcasing solutions for specific skin concerns. - 00:08–00:11 The ad displays the Dynamic Resurfacing Facial Wash and Dynamic Resurfacing Facial Pads, accompanied by the text "For Dullness" to showcase solutions for specific skin concerns. - 00:11–00:14 The ad displays the Pro-Collagen Fragrance-Free Cleansing Balm and Superfood Facial Oil, accompanied by the text "For Sensitive Skin" to showcase solutions for specific skin concerns. - 00:14–00:18 The ad concludes by displaying all the products again with text promoting "25% Off Sitewide + Gift* Use Code MDW25 on elemis.com" to encourage immediate purchase.

# Ad summary An influencer highlights her three skincare must-haves at the Elemis Memorial Day sale. She emphasizes the smell and effectiveness of each of the products. # Brand positioning Elemis positions itself as a high-end skincare brand focused on providing collagen-based solutions for firmer, more elastic skin. The brand promotes a sensorial experience, emphasizing the intoxicating scent of its Pro-Collagen Cleansing Balm. Elemis aligns with a self-care lifestyle, suggesting that their products can enhance one's daily routine and provide a visible glow. The brand ignores category norms of minimal packaging by focusing on luxurious design and clearly differentiates itself through its collagen-focused, SPF integrated, and sensory-driven product lines, appealing to consumers seeking both functional and emotional benefits. # Product The ad features three Elemis skincare products, each with unique benefits: The Pro-Collagen Cleansing Balm is highlighted for its intoxicating smell and ability to melt away makeup and impurities, leaving skin feeling better than ever. The Pro-Collagen Future Restore Serum is a milky, light serum designed to improve skin firmness and elasticity. Lastly, the Pro-Collagen Marine Cream SPF 30 is presented as an everyday moisturizer that hydrates skin while providing sun protection, resulting in a visible glow. The ad addresses purchase barriers by showcasing a sitewide 25% off sale and a free gift offer, incentivizing viewers to try or repurchase these products. # Visual style The ad has a UGC feel, with natural lighting and casual framing. The editing is simple with static shots and smooth transitions. The production quality is polished enough to look professional but maintains a personal touch. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP ELEMIS 25% OFF FOR A LIMITED TIME! # Point of view - [object Object] # Storyline - 00:00–00:02 A woman introduces that she will be highlighting three Elemis products she is purchasing during the Memorial Day sale. - 00:03–00:09 The woman holds the Elemis Pro-Collagen Cleansing Balm and states that it is a must-have because of its intoxicating smell and the resulting feel of her skin. - 00:10–00:16 The woman holds the Elemis Pro-Collagen Future Restore Serum and states that the light serum helps firm her skin and bring back elasticity. - 00:17–00:26 The woman holds the Elemis Pro-Collagen Marine Cream SPF 30 and states that it is her everyday moisturizer, because she gets moisture and sun protection in one. She concludes by calling attention to her resulting glow. - 00:26–00:31 The woman calls attention to the Elemis sitewide 25% off sale, and their free gifts.

# Ad summary This ad for Elemis promotes their Memorial Day sale with 25% off sitewide, plus a free gift with orders over $140. The ad features a creator in her bathroom showing the Pro Collagen eye care line, including serum, eye cream, and hydrogel eye masks. She demonstrates how she layers them in the morning to help her skin look bright and ready for the day, emphasizing that it’s the best time of year to shop this amazing eye lineup. # Brand positioning Elemis is positioned as a high-quality skincare brand offering a wide range of eye care products designed to address various skin goals. The brand's focus is on providing advanced treatments with options for different concerns, such as dark circles, fine lines, and hydration. Elemis aligns with a lifestyle that values skincare routines and self-care, emphasizing the use of multiple products layered together for optimal results. The brand's presentation in the ad suggests a premium, results-driven approach, appealing to consumers who seek effective and luxurious skincare solutions. The brand promotes functional benefits (like hydration and reducing fine lines) and the emotional benefit of feeling confident and prepared for the day. # Product The Elemis Pro-Collagen eye care line includes multiple products such as a lightweight anti-aging serum designed to be layered under creams, an eye cream, and hydrogel eye masks. The Pro-Collagen Advanced Eye Treatment brightens dark circles and firms under-eye skin. The eye masks are positioned as cooling pads to de-puff and refresh the eye area. The products are designed for individuals looking to improve their under-eye skin condition through hydration and anti-aging benefits. The eye cream hydrates and smooths fine lines, according to the ad. Use occasions include integrating them into a daily morning skincare routine, layering the serum, cream, and masks. A purchase barrier addressed is the cost, which is mitigated through the Memorial Day sale offering 25% off sitewide and a free gift with orders over $140. # Visual style The ad has a clean and polished aesthetic with natural lighting. The editing style includes quick cuts and static shots. It has a UGC feel, and the visual motifs include close-ups of the product and the creator's face. The pacing is consistent throughout the ad at about 150 BPM. The cuts and text are synced to the beat of the music track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop soon # Point of view - [object Object] # Storyline - 00:00–00:02 The creator shows herself wearing eye masks, signaling that she’s in the middle of her routine, then points upward to draw attention to the text overlay about the sale. - 00:00–00:02 00:00–00:02 The creator directly addresses the audience, letting them know that now is the best time to level up their eye care game, framing the ad from the brand's perspective to entice the viewer. - 00:02–00:05 00:02–00:05 The creator shows a small, off-white drawstring bag with the ELMIS logo, confirming that it's the Elemis Memorial Day sale, highlighting the savings opportunity. - 00:05–00:16 00:05–00:16 The creator showcases three different Elemis eye care products (serum, cream, mask) on a countertop, demonstrating their textures on the back of her hand. The serum is described as a super lightweight anti-aging serum to layer under creams. The ad highlights that the products brighten dark circles and firm under-eye skin, which speaks directly to the consumer's needs. - 00:16–00:21 00:16–00:21 The creator opens a jar of a yellow cream and explains that it hydrates and smooths fine lines, mentioning that she sleeps in it. Her tone suggests confidence in the product's efficacy. - 00:21–00:29 00:21–00:29 The creator returns to presenting from a first-person perspective and demonstrates the application of the treatment serum, eye cream, and hydrogel masks as part of her morning routine. The emphasis is on layering the products for best results. - 00:29–00:32 00:29–00:32 While wearing the eye masks, the creator drinks from a mug and comments that using the products helps her skin look bright and ready for the day, underscoring the benefits for the customer. - 00:32–00:35 00:32–00:35 The creator displays all the products again on a countertop, repeating the sale information text overlay to further entice purchase. - 00:35–00:41 00:35–00:41 Back in her bathroom, the creator again says that the eye lineup is amazing, adding that this is the best time of year to shop because the deal won't last forever, urging viewers to shop soon. Her direct address creates urgency.

# Ad summary This ad promotes Elemis products highlighting a summer sale. It shows a variety of skincare products, emphasizing the discount and including a code for use. # Brand positioning Elemis is presented as a luxury skincare brand focused on effective, high-quality ingredients. The brand offers a range of products from cleansers and facial pads to creams and serums, all designed to rejuvenate and maintain youthful skin. The brand aligns with values of scientific innovation, botanical ingredients, and visible results, pushing against the norms of simple, one-size-fits-all skincare. Elemis aims to occupy the space of scientifically-backed skincare that is also luxurious and sensory, appealing to consumers who want both efficacy and an indulgent experience. Positioning leans toward functional benefits with an overlay of emotional appeal, offering a sense of self-care and confidence through skincare. # Product The ad features a range of Elemis skincare products, including the Pro-Collagen Cleansing Balm available in different variants like Fragrance-Free and Rose, Dynamic Resurfacing Facial Pads for skin refining, Pro-Collagen Marine Cream SPF 30, Pro-Collagen Night Cream for hydrating overnight care, and Pro-Collagen Future Renew Serum for advanced firming. Each product is designed to enhance skin health, with the Pro-Collagen range focusing on anti-aging and hydration. The USPs include scientifically formulated ingredients, visible results, and luxurious textures. The products are shown in a clean, sophisticated setting, emphasizing their premium nature. The products target individuals looking for advanced skincare solutions that combine scientific innovation with botanical ingredients to improve skin texture, hydration, and overall appearance. The Summer Kickoff Sale, offering 25% off sitewide and a gift worth up to $203 with code MDW25, addresses purchase barriers by providing significant savings. # Visual style The ad has a polished, clean aesthetic with bright lighting and a focus on showcasing the product packaging on a marble backdrop. The editing style is straightforward, using static shots and smooth transitions to highlight each product. The production quality feels high-end commercial, reinforcing the brand's luxury positioning. Pacing is slow with approximately one cut every 1-2 seconds, maintaining a consistent rhythm throughout. There is no direct audio-visual sync beyond the clear presentation of the products alongside the offer. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a display of multiple Elemis Pro-Collagen Cleansing Balms, showcasing different scents and formulations. - 00:01–00:02 The camera focuses on the Elemis Dynamic Resurfacing Facial Pads. - 00:02–00:04 The shot transitions to a stack of Elemis Pro-Collagen Marine Cream SPF 30 and Pro-Collagen Night Cream. - 00:04–00:05 The ad concludes with a display of Elemis Pro-Collagen Future Renew Serum and another Elemis serum product, highlighting the range of available serums.

# Ad summary Here's what I'm getting at the EMS Memorial Day sale. The pro-cleanse balm is a must. I can't get enough. The smell is intoxicating and my skin has never felt better. Next, the future restore serum is this milky light serum that really helps firm my skin and bring back some elasticity. Last but not least, Pro Collagen Marine Cream SPF 30. This is my everyday moisturizer. I get moisture and sun protection in one and look at the glow. So, shop EMS sitewide 25% off and don't miss their gifts. # Brand positioning Elemis is presented as a luxury skincare brand that focuses on pro-collagen products for skin revitalization. The brand aligns with a lifestyle that prioritizes high-quality skincare, sensory experiences (as highlighted by the intoxicating smell of the cleansing balm), and sun protection. Elemis appears to be following category norms by emphasizing functionality (firmness, elasticity, hydration) while also adding an emotional component by describing the sensory experience of using the products. The brand's positioning is both functional and emotional, offering performance-driven results with a luxurious feel. All three products share the brand identity of pro-collagen and aim to enhance skin health and appearance. # Product The ad features three Elemis products: the Pro-Collagen Cleansing Balm, Pro-Collagen Future Restore Serum, and Pro-Collagen Marine Cream SPF 30. The Pro-Collagen Cleansing Balm is described as a must-have with an intoxicating smell, and it melts away makeup and impurities. The Pro-Collagen Future Restore Serum is a milky light serum that helps improve skin firmness and elasticity. The Pro-Collagen Marine Cream SPF 30 is an everyday moisturizer that hydrates skin and provides added sun protection, offering moisture and sun protection in one. The ad focuses on the benefits and sensory experience of using these products, aiming to persuade viewers that they are worth trying for their skin-enhancing properties. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and static shots, supporting a consistent pace throughout the video. The production quality appears high-end, contributing to the luxurious feel of the brand. There are no recurring stylistic patterns, but the audio-visual sync is noticeable as text overlays and product actions are timed with the voiceover lines. The overall aesthetic aims to present a clean and professional image while showcasing the products in an appealing manner. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP ELEMIS 25% OFF FOR A LIMITED TIME! # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces herself and states that she will share items she's getting from the sale. - 00:03–00:06 She talks about the Pro-Collagen Cleansing Balm. She shows the jar and mentions its smell. - 00:06–00:09 She states the balm melts away makeup and impurities. She is shown applying it to her face. - 00:10–00:16 The creator introduces the milky light Pro-Collagen Future Restore Serum and shows herself applying it to her face. - 00:13–00:16 She says the serum helps improve skin firmness and elasticity. - 00:17–00:25 The creator introduces the Pro-Collagen Marine Cream SPF 30. She shares the jar and shows herself applying it to her face. - 00:20–00:25 She mentions it hydrates skin and provides sun protection in one. - 00:26–00:31 The narrator tells the audience to shop the sale and don't miss the gifts.

# Ad summary This ad showcases several of the Elemis skincare line of products while advertising a summer kickoff sale of 25% off sitewide plus a gift worth up to $203. # Brand positioning Elemis is presented as a luxury skincare brand, emphasizing high-end ingredients and visible results. The brand seems to target consumers who value quality and effectiveness, positioning itself as a provider of premium skincare solutions. The ad showcases a variety of products, each formulated with unique ingredients and designed to address specific skin concerns. With a focus on both functional benefits (like firming and hydration) and sensory experiences (like luxurious textures and fragrances), Elemis aims to occupy a space in the consumer's mind that blends scientific innovation with indulgent self-care. The brand's positioning does not explicitly push against category norms, but it does emphasize the overall high value and results for the consumer. # Product The ad features multiple skincare products from Elemis. The main product highlighted is the Pro-Collagen Cleansing Balm, available in multiple scents: Fragrance-Free, Rose, and Black Cherry. It is described as a hydrating cleansing balm. Also displayed is the Elemis Dynamic Resurfacing Facial Pads and the Pro-Collagen Marine Cream SPF 30 which provides broad spectrum SPF 30 sunscreen and the Pro-Collagen Night Cream, a hydrating night cream. The Pro-Collagen Future Restore Serum with advanced firming complex and the Elemis Superfood Facial Oil are also featured. The ad does not explicitly address purchase barriers, but it showcases multiple products that aim to provide consumers with hydration and firming solutions. # Visual style The visual style of the ad is clean, polished, and high-end. The editing style uses static shots with smooth transitions. The production quality is high, reflecting the luxury positioning of the brand. The pacing is slow and consistent at about 10 BPM. The products are well lit and showcase clear reflections on the product. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a showcase of several Elemis products stacked on top of each other and grouped together. This is intended to familiarize viewers with some of the product offerings. - 00:01–00:03 The ad then transitions to a close up of the Elemis Dynamic Resurfacing Facial Pads in the signature white jar. This shows the consumer another product available and highlights a single product at a time. - 00:03–00:05 Next the ad displays the Pro-Collagen Marine Cream and the Pro-Collagen Night Cream stacked on top of each other. The viewer is shown multiple products, as well as the different consistencies of each cream. - 00:05–00:06 The ad ends with a shot of the Pro-Collagen Future Restore Serum and the Superfood Facial Oil positioned next to each other. This final shot leaves the viewer with two more products that they may be interested in from the brand.

# Ad summary A woman advertises the Elemis Pro Collagen Marine Cream SPF 30 and the Elemis Pro Collagen Night Cream. She applies both creams to her face and talks about the benefits of each one. # Brand positioning Elemis positions itself as a high-end skincare brand that provides premium anti-aging solutions. The brand focuses on quality ingredients and luxurious formulations, aiming to deliver effective results and a pampering experience. The positioning is emotional, centered on boosting confidence and radiance. The brand appeals to consumers seeking premium skincare that combines functional benefits with a touch of luxury, pushing against the trend of overly simplistic or clinical skincare solutions. # Product Elemis offers two main products in the ad: Pro-Collagen Marine Cream SPF 30 and Pro-Collagen Night Cream. The Marine Cream is for daytime use, offering hydration, glow, and SPF 30 protection in one step, making it a quick and easy solution for busy individuals. The Night Cream is a rich, dreamy formula providing deep hydration while smoothing fine lines and wrinkles, and boosting radiance overnight. Both creams share the collagen-boosting feature, designed for anti-aging. The creams address the barrier of needing multiple products by offering multifunctional benefits, simplifying the skincare routine while promising effective results and convenience. # Visual style The ad has a casual, UGC feel with a selfie-style camera and shaky movements. The production quality suggests it's a hybrid between UGC and polished commercial content. The editing style consists of quick cuts between the different scenes, but no transitions. The visuals align with the audio seamlessly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - 00:00–00:07 The creator starts by announcing the Elemis Memorial Day sale, highlighting it as the best time to stock up on Pro Collagen creams and get a gift with purchase, which aims to hook viewers with a time-sensitive offer and additional value. - 00:08–00:18 She introduces the Pro Collagen Marine Cream SPF 30, which she loves as an everyday moisturizer for daytime use. This moment conveys convenience and multi-functionality, as well as product endorsement. - 00:19–00:28 The creator then introduces the Pro Collagen Night Cream, emphasizing its rich and dreamy texture and the benefits of overnight hydration, smoothing fine lines, and wrinkles. This builds on the previous point by creating a complementary product pairing and highlighting added benefits. - 00:28–00:32 She concludes by encouraging viewers to shop the sale, whether they are trying the products for the first time or stocking up, thus reinforcing the call to action and creating a sense of urgency to leverage the limited-time offer.

# Ad summary A UGC-style ad that promotes Elemis Pro-Collagen Marine Cream SPF 30 for daytime and Elemis Pro-Collagen Night Cream for nighttime as everyday moisturizers. The ad highlights a summer kickoff sale with 25% off sitewide and a free gift, encouraging viewers to shop now and restock. # Brand positioning Elemis is presented as a luxury skincare brand offering high-quality, pro-collagen products. The brand aligns with a lifestyle focused on self-care and effective skincare routines. Elemis positions itself as a provider of advanced skincare solutions, offering creams that address hydration, fine lines, and radiance. The brand promotes functional benefits with visible results, suggesting that its products are a worthwhile investment for maintaining youthful and healthy skin. # Product The ad features two key products: the Elemis Pro-Collagen Marine Cream SPF 30, designed for daytime use, and the Elemis Pro-Collagen Night Cream for nighttime. The Marine Cream SPF 30 is highlighted as a one-stop solution, offering moisturization and sun protection, suitable for quick, everyday use. The Night Cream is described as rich and dreamy, delivering overnight hydration, smoothing fine lines, and boosting radiance. Both products are presented as part of the Pro-Collagen line, emphasizing their anti-aging benefits. The ad addresses the barrier of cost by promoting a 25% off sitewide sale and a gift with purchase, incentivizing viewers to try or restock these premium creams. # Visual style The ad has a UGC feel with a mix of close-up selfie-style shots and static product displays. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality suggests a hybrid approach, balancing a casual, relatable feel with polished product presentation. The pacing remains steady throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now before the sale runs out. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman holds two Elemis jars and announces the Elemis Memorial Day sale, stating it's the best time to restock Pro-Collagen creams and highlighting a gift with purchase. - 00:07–00:09 She presents her two everyday moisturizers, the Pro-Collagen Marine Cream SPF 30 and Pro-Collagen Night Cream. - 00:09–00:11 She shows the texture of the Pro-Collagen Marine Cream SPF 30. - 00:11–00:18 She applies the Pro-Collagen Marine Cream SPF 30, stating that it's her one-and-done for hydration, glow, and SPF protection. - 00:18–00:22 She holds the Pro-Collagen Night Cream and applies it to her hand. - 00:22–00:28 She applies the Pro-Collagen Night Cream to her face, saying that it’s rich and creamy, provides overnight hydration, and smoothes fine lines and wrinkles. - 00:28–00:32 She holds both creams again, encouraging viewers to shop now whether they're trying the products for the first time or restocking.

# Ad summary This ad promotes Elemis skincare products, focusing on their Pro-Collagen line, with a discount code. # Brand positioning ELEMIS positions itself as a British skincare brand favored by beauty editors, suggesting a blend of heritage and professional endorsement. The brand aims to occupy a space in the consumer's mind as a trusted and effective skincare provider. It aligns with values of luxury and expertise, likely targeting consumers who seek high-quality skincare backed by industry professionals, moving against the grain of fleeting trends and instead emphasizing long-term skincare solutions. This brand positioning is both functional (offering products for skincare routines) and emotional (associating with the expertise of beauty editors). # Product The ad features multiple products from the ELEMIS Pro-Collagen skincare line. These include a serum in a teal bottle with a dropper, another serum in a yellow bottle with a dropper, a cleansing balm in a gold jar, a cream in a blue jar, and facial pads in a gray jar. The products are designed for building a pro-collagen skincare routine. The main USPs seem to be their collagen-boosting and skin-resurfacing properties, making them suitable for consumers looking to improve their skin's texture and appearance. The ad does not explicitly mention specific use occasions, but implies that these products are for daily skincare routines. The use of a discount code, MDW25 for 25% off sitewide, addresses the potential purchase barrier of cost, encouraging consumers to try or buy the products. # Visual style The ad has a clean and polished look, resembling a native article from a media site. The production quality is high, with professional product shots and clean typography. The image treatment includes background removal and color grading to enhance the visual appeal. The design mimics a web layout, with clear sections and a minimalist aesthetic. The overall effect is designed to feel informative and trustworthy, blending seamlessly into a media feed to capture attention without feeling overly intrusive. # Hooks Headline: Build a Pro-Collagen Skincare Routine With These Essentials # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline 'Build a Pro-Collagen Skincare Routine With These Essentials', setting the stage for a skincare-focused narrative and drawing the audience in with the promise of essential products. The brand is speaking and presenting a problem they can fix for the consumer, the need of building a proper skincare routine in order to maintain the skin healthy and beautiful. - Following the headline, the ad mentions 'GLOW GETTER' and states that 'The British skincare brand—ELEMIS—is a long time favorite of beauty editors.' The brand is using an external source to highlight their brand recognition and product quality, highlighting why the viewer should trust their claim. - The ad shows a product shot of ELEMIS skincare products. The brand is using an image to showcase their products, allowing the audience to see all the products they are advertising, emphasizing the different color and jar variations. - The ad closes with a discount code: 'Use code MDW25 to save 25% sitewide*' and '*exclusions apply'. The brand is trying to nudge the viewer to making a purchase, by offering a discount sitewide to increase the chances of closing the deal.

# Ad summary This ad promotes Elemis Pro-Collagen Future Restore Serum and announces a site-wide summer kickoff sale. # Brand positioning Elemis is presented as a luxury skincare brand. The inclusion of "Pro-Collagen" in the product name implies a focus on anti-aging and skin rejuvenation, positioning the brand as a provider of scientifically advanced skincare solutions. By offering a "Future Restore Serum," Elemis aims to appeal to consumers looking for long-term skin health and protection. The site-wide summer kickoff sale further positions Elemis as accessible, incentivizing customers to explore the broader range of products beyond just the featured serum. # Product The advertised product is the Elemis Pro-Collagen Future Restore Serum, designed to provide advanced firming for the skin. The serum uses an advanced firming complex to help restore balance and combat signs of aging. It is presented as a preventative product, focusing on future skin health. The serum comes in a light blue, frosted glass bottle with a white dropper-style applicator. The packaging and product description emphasize scientific formulation and rejuvenating properties, targeting customers seeking premium skincare solutions. # Visual style The ad features a clean, polished studio shot with a blend of natural and artificial lighting. The use of a blurred natural background overlaid with bold sans-serif typography creates contrast, drawing the eye to the product and promotional message. The overall aesthetic is modern, high-end, and inviting, aiming to capture attention while maintaining a sense of sophistication. # Hooks Headline: 25% Off Sitewide* # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a SUMMER KICKOFF SALE, conveying a sense of excitement and urgency for the promotional period. This message is from the Brand, intended to immediately grab attention and encourage viewers to take advantage of the limited-time offer. - The Brand highlights the offer of 25% Off Sitewide, plus a gift worth up to $203, providing tangible incentives to shop now. The Brand seeks to create a sense of value and encourage immediate purchases. - The ad features a specific discount code MDW25. This information from the Brand gives the viewers the instructions needed to redeem the advertised promotion. - The ad showcases the Elemis Pro-Collagen Future Restore Serum, emphasizing its scientific formulation and rejuvenating properties. The brand is visually communicating the benefits of the product and prompting viewers to learn more or make a purchase.

# Ad summary This ad showcases Elemis skincare products with a focus on a summer kickoff sale, offering a 25% discount sitewide and a gift worth up to $203 with the code MDW25. The ad features three Elemis products: Pro-Collagen Marine Cream SPF 30, Pro-Collagen Cleansing Balm, and Dynamic Resurfacing Facial Pads. The ad is designed to capture attention with the offer and promote Elemis as a premium skincare brand. # Brand positioning Elemis is presented as a luxury skincare brand focused on high-quality ingredients and advanced formulations. The brand positions itself in the premium skincare market, emphasizing its Pro-Collagen line and providing solutions for cleansing, hydration, and resurfacing. Elemis promotes a lifestyle of self-care and indulgence, aligning with consumers who seek effective and luxurious skincare experiences. The brand follows category norms by highlighting key ingredients and benefits, while pushing against competitors by focusing on a combination of natural and scientific innovation. Positioning is both functional, through the products' performance, and emotional, appealing to the desire for healthy, radiant skin. # Product The ad features three Elemis products. The Pro-Collagen Marine Cream SPF 30 is a hydrating cream with sun protection. The Pro-Collagen Cleansing Balm is a hydrating cleanser. The Dynamic Resurfacing Facial Pads are skin refining pads, packaged in a white jar. The products are presented as high-end skincare solutions that are worth trying due to their promise of effective skincare and the added incentive of a sitewide discount and a valuable gift. The advertisement highlights these products as part of a daily skincare routine to maintain healthy skin. # Visual style The ad has a polished, studio-shot production quality with a clean and modern aesthetic. The visual motifs include a product-focused presentation with a stack arrangement. The image treatment features soft, natural lighting and subtle reflections. The overall style is designed to be scannable and eye-catching in a social media feed, using a simple and effective product display. # Hooks Headline: 25% Off Sitewide* # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotion for a Summer Kickoff Sale, which is being conveyed by the brand to draw attention. This messaging is intended to attract viewers with the incentive of a discount. - Next, the ad shows three Elemis products stacked and placed together. The brand presents its skincare range to highlight the variety and quality of its offerings. - Finally, the ad reiterates the offer and provides a discount code. The brand is providing a clear call to action and purchase incentive.

# Ad summary The ad showcases various Elemis skincare products while highlighting a summer kickoff sale with a discount and a gift worth up to $203. It's a visually-driven promotion aimed at driving immediate sales. # Brand positioning Elemis is presented as a premium skincare brand offering high-end products focused on visible results. The brand aligns with a lifestyle of luxury and self-care, evidenced by the sophisticated product presentation and clean aesthetic. Elemis positions itself as a solution for those seeking advanced skincare. The brand highlights a functional approach through its focus on specific ingredients and benefits, like collagen and resurfacing, as well as an emotional approach via the promise of rejuvenated, radiant skin. # Product The ad features a range of Elemis skincare products, including the Pro-Collagen Marine Cream SPF 30, a moisturizer with broad-spectrum SPF 30 sunscreen; the Pro-Collagen Cleansing Balm, which likely removes makeup and impurities; and the Dynamic Resurfacing Facial Pads, designed to refine the skin's texture. Each product is elegantly displayed, emphasizing their premium packaging. The ad addresses purchase barriers by presenting a limited-time summer kickoff sale, indicating the opportunity to buy at a discounted price and receive a gift. # Visual style The ad uses a clean, polished aesthetic, indicative of a high-end product. Static shots and smooth transitions are used. The production quality suggests a commercial-grade presentation. The pacing is moderate and consistent throughout the ad, and the editing style uses clear and concise cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen showcasing several Elemis products. - 00:02–00:05 The split screen format alternates, and the products are individually highlighted against a clean background.

# Ad summary This ad promotes Elemis Pro-Collagen cleansing balms, highlighting a limited-time offer of 25% off sitewide plus a gift worth up to $203 with code MDW25. It showcases different versions of the balm with a clean, minimalist design. # Brand positioning Elemis positions itself as a premium skincare brand focused on anti-aging and hydration. The brand emphasizes luxury, science-backed formulations, and visible results, evident through the 'Pro-Collagen' line. Elemis aligns with a lifestyle of self-care and indulgence, offering high-end products that deliver a spa-like experience at home. The brand stands out for its focus on collagen-boosting ingredients and hydrating cleansing balms, targeting customers who value both effectiveness and luxury in their skincare routine. The brand positioning is both functional (hydration, anti-aging) and emotional (luxury, self-care). # Product The advertised product is Elemis Pro-Collagen Hydrating Cleansing Balm, designed for all skin types but particularly appealing to those concerned with aging and hydration. This balm is a cleansing product that effectively removes makeup, dirt, and impurities while nourishing the skin. The ad showcases different versions of the cleansing balm, including the original, rose, fragrance-free, green fig, and black cherry versions. Each balm contains collagen-boosting ingredients for anti-aging benefits. The ad highlights the hydrating properties of the balm, suggesting it leaves skin feeling soft, supple, and refreshed. By showing various versions of the product, the ad addresses different scent preferences and skin sensitivities, ensuring there is a suitable option for a broad audience. The ad aims to convince viewers that this product is a luxurious and effective addition to their skincare routine, worth buying for its cleansing and anti-aging benefits. # Visual style The ad has a clean and polished aesthetic, indicative of a high-end skincare brand. The editing style is static, with smooth transitions between the different versions of the cleansing balm. The production quality is high, showcasing the product in a luxurious and appealing manner. The visual motif includes a focus on product presentation, with the product prominently displayed in the center of the frame. The pacing is slow, highlighting the product’s details and allowing viewers to absorb the promotional information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a shot of the Elemis Pro-Collagen Cleansing Balm, highlighting the product itself.

# Ad summary This ad promotes Elemis Pro-Collagen Marine Cream SPF 30. It showcases the cream's application and highlights a limited-time offer for a summer kickoff sale. # Brand positioning Elemis is presented as a luxury skincare brand focused on anti-aging and skin protection. The brand's products, like the Pro-Collagen Marine Cream with SPF 30, suggests a positioning in the premium skincare market, emphasizing the fusion of skincare and sun protection. The water droplets on the jar imply hydration, associating the brand with a refreshing and effective skincare experience. Elemis aligns with values of advanced skincare, combining anti-aging properties with essential sun protection, appealing to consumers who prioritize both beauty and skin health. It follows category norms by highlighting product features and benefits but elevates its positioning through luxury cues and scientific backing. # Product Elemis Pro-Collagen Marine Cream SPF 30 is a skincare product designed to provide anti-aging benefits while protecting the skin from sun damage. The cream is suitable for daily use and is formulated with broad-spectrum SPF 30 to shield the skin from harmful UV rays. The packaging shown is a clear jar with a silver lid, water droplets on it and a light blue label. Its formula appears rich and creamy and is applied directly to the face. The ad highlights the cream's ability to hydrate the skin and provide sun protection in one step, making it a convenient option for those looking to simplify their skincare routine. The cream is presented as a worthwhile investment for achieving radiant and protected skin. # Visual style The ad features a polished and clean aesthetic, typical of skincare commercials. The editing style includes quick cuts and zooms to emphasize product details and application. The production quality is high-end, with a focus on showcasing the texture and feel of the cream. Pacing is moderate, with cuts timed to highlight key moments of product use. The audio-visual sync is evident in the way the camera focuses on the cream application, aligning with the visual aspects of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of an Elemis Pro-Collagen Marine Cream SPF 30 jar covered in water droplets. - 00:01–00:02 The camera zooms in closer to the lid of the cream, enhancing the texture and highlighting the product's premium quality. - 00:02–00:05 The lid is removed, revealing the cream’s texture. This shot sets the stage for a product demo, encouraging viewers to anticipate how the cream feels and looks on the skin. - 00:05–00:10 The cream is applied on the face of someone, emphasizing its smooth application and hydrating effect on the skin.

# Ad summary An image ad for Elemis promoting a Summer Kickoff Sale with a site wide discount of 25% off and a gift with purchase for spending over $140, and an upgraded gift for spending over $215, using code MDW25. # Brand positioning Elemis positions itself as a premium skincare brand offering high-value gifts and upgrades with purchase, aligning with a lifestyle of luxury and self-care. They adhere to the norm of promotional sales within the beauty category, leveraging discounts and gifts to entice consumers. The brand's focus on high total gift value further emphasizes the brand's dedication to providing a premium, benefit-rich experience for its customers. # Product The ad features various Elemis skincare products, including a balm, moisturizer, and serum. These products work together as part of a skincare routine. The ad promotes a summer kickoff sale, providing an incentive for customers to purchase the products now. These products seem to target concerns with the skin. # Visual style The ad has a clean and polished aesthetic, indicative of high production quality. The color palette is neutral and warm, using beige and soft lighting. This style aims for a sophisticated and trustworthy feel, commonly used in beauty and skincare ads to highlight product effectiveness. # Hooks Headline: 25% Off Sitewide* # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a Summer Kickoff Sale, immediately grabbing attention with a special offer. The brand voice is being used to promote an incentive and encourage purchases. - The ad elaborates on the offer, detailing the specific discount and the gifts available at different spending tiers. This is being told from the brand perspective, offering deals to customers. - The image prominently features a range of Elemis products, highlighting their availability as part of the sale and gift promotion. This moment is being told from a product-focused angle, showcasing the brand's offerings.

# Ad summary This image ad for Elemis promotes a summer kickoff sale with 25% off sitewide, along with a gift worth up to $203. The focus is on the Pro-Collagen Cleansing Balm, with a visual of the product prominently displayed, and an inset of a gift set included in the promotion. # Brand positioning Elemis is positioned as a luxury skincare brand, offering high-end products like the Pro-Collagen Cleansing Balm. The brand emphasizes quality ingredients and effective skincare solutions, aligning with a sophisticated and discerning consumer base. Elemis does not appear to be pushing against category norms, but rather aligns itself with the standard practices for skincare brands, focused on functional benefits and a premium experience. # Product The featured product is Elemis Pro-Collagen Cleansing Balm, a hydrating cleansing balm designed for effective skincare. The product is presented as a part of a summer kickoff sale, emphasizing its availability during the promotional period. The ad also highlights a gift worth up to $203, offered as an incentive with purchase. The cleansing balm's key features include its pro-collagen properties and hydrating benefits, intended to provide a luxurious cleansing experience. The product appears in a jar format, suggesting a creamy, balm-like texture, suitable for users looking to improve their skin's hydration and overall health. The product is showcased in a clean, well-lit setting, enhancing its premium appeal and indicating a focus on effective, high-quality skincare. # Visual style The ad has a clean, polished aesthetic with a focus on product presentation. The lighting is soft and diffused, highlighting the product's texture and creating a luxurious feel. The background is blurred to keep the focus on the product, and the marble surface adds a touch of elegance. The overall style is consistent with high-end skincare advertising, aiming to convey quality and sophistication. # Hooks Headline: 25% Off Sitewide* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a SUMMER KICKOFF SALE, establishing the context of a limited-time offer. This grabs the viewer's attention and sets the stage for potential savings, from the brand's POV. - The ad then specifies 25% Off Sitewide, providing a clear incentive to shop. This reinforces the value proposition and encourages immediate action, communicated from the brand's POV. - The inclusion of Code: MDW25 offers a direct call to action, instructing viewers how to redeem the discount. This aims to facilitate the purchasing process and ensure easy access to the promotion, from the brand's POV. - The ad features the Elemis Pro-Collagen Cleansing Balm prominently, highlighting the product's key features and benefits. This reinforces the product's value and relevance to the summer sale, from the brand's POV. - Finally, the ad mentions + GIFT WORTH UP TO $203, sweetening the deal with additional value. This aims to further incentivize purchase by offering a bonus, enhancing the overall appeal of the promotion, from the brand's POV.

# Ad summary This image ad for Elemis promotes their bestselling cleansing balm and offers 25% off with a code. A gift worth up to $203 is also advertised. Several cleansing balms are stacked in the image. # Brand positioning Elemis is presented as a luxury skincare brand with a focus on cleansing balms. The ad emphasizes the effectiveness of its products, calling them 'bestselling' and highlighting a gift worth up to $203, which implies high value. The brand seems to focus on high-end ingredients and formulations, offering a range of cleansing balms for hydrating and collagen-boosting skin care routines. The positioning seems to be emotional, with a focus on feeling good about one's skin and experiencing luxury through skincare. The products are positioned as premium and effective, aiming to appeal to customers looking for high-quality skincare experiences. # Product The featured product is Elemis Pro-Collagen Cleansing Balm. The ad presents a variety of these cleansing balms including Green Fig, Rose, and Black Cherry. Each balm promises a hydrating experience. A key selling point is the gift worth up to $203 that accompanies the purchase. These cleansing balms are designed to be used as part of a skincare routine, addressing the need for effective and hydrating cleansing. The ad showcases the product's versatility and value, aiming to encourage customers to try or buy the product. # Visual style The ad features a polished, studio-shot aesthetic with a focus on product presentation. The visual motif is a clean layout with stacked product jars. The image treatment includes background blurring and lighting effects to highlight the products. The typography is integrated cleanly. The overall style aims for a high-design feel, enhancing scannability. # Hooks Headline: Try the Bestselling Cleansing Balm for 25% Off* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by declaring Elemis's Cleansing Balm as the 'Bestselling' and offering a discount of '25% Off'. This is designed to immediately grab attention and indicate the product's popularity and value from the brand's perspective. - Next, the ad highlights a 'GIFT WORTH UP TO $203', which is intended to further incentivize purchase by adding perceived value. This section communicates the deal from the brand's perspective, enhancing the product's appeal. - The ad displays multiple variants of the Elemis Pro-Collagen Cleansing Balm, each promising hydrating cleansing and containing pro-collagen. This shows the products, highlighting the variety available and their benefits, as told from the brand's perspective.

# Ad summary Image ad for Elemis skincare products promoting a sitewide summer sale with a gift worth up to $203. # Brand positioning Elemis is presented as a luxury skincare brand that focuses on anti-aging and hydration. The brand offers high-end products featuring scientifically supported formulas and high-quality ingredients for visible results. It promotes a sense of self-care and indulgence. Elemis positions itself against mass-market brands that offer standard hydration without specific concern for aging. # Product The ad features two Elemis products: the Pro-Collagen Marine Cream SPF 30 and the Pro-Collagen Night Cream. The Pro-Collagen Marine Cream SPF 30 is a daytime moisturizer designed to provide broad-spectrum SPF 30 protection while targeting visible signs of aging. (on-package label text) It is for users seeking anti-aging benefits and sun protection in one product. The Pro-Collagen Night Cream is a hydrating night cream that works to rejuvenate the skin while you sleep, offering intense moisturization. (on-package label text) The creams are worth trying for people seeking luxurious skincare solutions that target anti-aging concerns and desire a high gift worth. Both products aim to smooth, hydrate, and revitalize the skin using advanced collagen technology, addressing the barrier of aging signs. # Visual style The ad has a clean and polished studio shot with a focus on the product. The use of soft lighting and natural background elements conveys a sense of luxury and nature. The marble surface and reflections add a touch of elegance. The overall style is consistent with high-end skincare advertising. # Hooks Headline: 25% Off Sitewide* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the "SUMMER KICKOFF SALE," immediately drawing attention to a limited-time promotion. This encourages viewers to consider a purchase now, as presented from the brand's POV. - Next, the ad highlights "25% Off Sitewide*," emphasizing the cost savings that can be achieved across all available products. This builds excitement and incentives immediate action, as communicated from the brand's perspective. - The promotional text "Code: MDW25" offers a discount code. This makes the offer seem exclusive to the viewer and incentivizes immediate action, from the brand's POV. - The presentation of the Pro-Collagen Marine Cream SPF 30 and Pro-Collagen Night Cream highlights the products being offered, showcasing their anti-aging benefits and luxurious appeal. This provides a visual representation of what the consumer will receive and promotes the brand's commitment to skincare, shown from the brand's POV. - The ad also shows “+ GIFT WORTH UP TO $203,” further incentivizing viewers by showcasing the potential value of additional products they could receive. This highlights the value proposition of the purchase, as told from the brand's POV. - Finally, the disclaimer “*Exclusions apply.” indicates that there may be limitations on the sale. This provides transparency but may slightly dampen excitement if the potential customer is interested in excluded products, as communicated from the brand's POV.

# Ad summary This image ad for Elemis promotes a sitewide sale of 25% off plus a gift worth up to $203 on orders over $140. The ad also features three Elemis products: Pro-Collagen Marine Cream SPF 30, Pro-Collagen Cleansing Balm, and Dynamic Resurfacing Facial Pads. # Brand positioning Elemis is presented as a luxury skincare brand offering a range of anti-aging and skin-refining products. The brand promotes values of high-end skincare and premium ingredients. The ad language and visuals emphasize achieving radiant and healthy-looking skin with scientifically formulated products. The brand seems to ignore category norms that focus on heavy marketing or celebrity endorsements, instead focusing on a clean and clinical aesthetic, suggesting a functional positioning centered on scientific efficacy. # Product The ad features three main Elemis products. The first is the Pro-Collagen Marine Cream SPF 30, described on the packaging as an anti-wrinkle day cream with SPF. The second is the Pro-Collagen Cleansing Balm, a hydrating balm that effectively cleanses the skin. Lastly, the Dynamic Resurfacing Facial Pads provide skin refining through gentle exfoliation. These products are for consumers seeking high-end skincare solutions with an emphasis on anti-aging and skin rejuvenation, addressing the purchase barrier of skepticism through the promise of visible results and scientifically-backed formulations. The ad showcases these products in a sophisticated context, suggesting they are ideal for daily use to maintain a youthful and radiant complexion. # Visual style The ad has a polished, studio-shot aesthetic with soft, diffused lighting. The visual motif is clean and minimalist, focusing on the products and their packaging. The image treatment includes background blurring to draw focus to the products. The typography is modern and legible, integrated cleanly into the visual space. The overall style conveys a sense of luxury and sophistication, aligning with the brand's high-end positioning. The ad presents a high-quality, professional image, designed to capture attention in the feed with its clean and inviting composition. # Hooks Headline: 25% Off Sitewide* + Gift Worth Up to $203 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a promotion for '25% Off Sitewide* + Gift Worth Up to $203,' setting an immediate incentive. The brand tells this part of the story to grab the attention of potential customers and encourage them to explore the brand's offerings. - The copy continues with 'Spend $140+ for Your Gift – Unlock More at $215+ Code: MDW25'. The brand is providing additional details about the promotion, clarifying the spending thresholds required to unlock the gifts, while also providing a code. This is designed to drive potential customers to the brand's website. - The focal point shifts to a hand displaying the Pro-Collagen Marine Cream SPF 30, balanced on top of Pro-Collagen Cleansing Balm, and Dynamic Resurfacing Facial Pads. The brand uses this to show and emphasize the core products, demonstrating their textures and packaging in a real-world setting.