How Eczema Honey Co Advertises on Meta

# Ad summary This ad for Eczema Honey features a woman holding a jar of the product and then a close up shot of her face, covered in what appears to be eczema. The ad then shows her with clear skin after using Eczema Honey. # Brand positioning Eczema Honey is presented as a gentle, all-natural, and nature-based skincare brand that offers skin-soothing cream designed to treat eczema, moisturize, and cool itchy skin. The brand focuses on providing solutions for those suffering from skin issues like cracked skin, bleeding, flakes, peeling, and more. Eczema Honey offers products that cater to all skin types and ages. The brand is positioning itself as a reliable and effective choice for individuals looking for a natural approach to manage their skin concerns. # Product The ad promotes Eczema Honey Skin-Soothing Cream, described as an all-natural and nature-based solution for eczema care. This cream is designed to address skin issues such as cracked skin, bleeding, flakes, and peeling. According to the text overlay, it works for all skin types and ages. The product is highlighted for its honest moisturizing and itch-cooling properties. The packaging features a jar with a white lid and a label that includes the brand name, a bee graphic, and mentions of colloidal oatmeal skin protectant. The cream itself has a honey-like color and texture. # Visual style The ad has a UGC feel, with a mix of close-up product shots and personal testimonials. The editing style includes quick cuts and transitions to maintain viewer engagement. The production quality is decent, with clear lighting and focus on the product and the person featured. The pacing is upbeat, driven by the music track. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET YOURS TODAY # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the camera focused on the Eczema Honey product, as text overlays appear on the screen that list various skin ailments that the viewer may be struggling with. - 00:05–00:08 The ad then shifts to a close up of a woman's face that has eczema on her face. The text overlay reads, "Wait... I can do that better". - 00:08–00:12 The ad shifts to a shot of the woman looking directly into the camera with clear skin, implying that she used the Eczema Honey product. The text overlay reads, "After using Eczema Honey FOR ONLY 2 WEEKS". - 00:12–00:15 The ad then shows a hand taking product out of the Eczema Honey jar, as text overlays appear on the screen reading, "ALL-NATURAL, NATURE-BASED, ECZEMA CARE". - 00:15–00:17 The ad again shows a hand taking product out of the Eczema Honey jar, as text overlays appear on the screen reading, "Works for all skin types and ages". - 00:17–00:18 The ad ends with a heart shape made out of the Eczema Honey product with the text overlay that reads, "GET YOURS TODAY".

# Ad summary This ad features the brand Eczema Honey and testimonials from consumers attesting to its effectiveness in soothing and clearing up eczema. The ad highlights the moisturizing and itch-cooling properties, and notes that it is dermatologist tested and approved by the National Eczema Association. The ad closes with a call to action to shop now. # Brand positioning Eczema Honey is a skincare brand specifically designed for people struggling with eczema. The brand promotes itself as a solution when traditional steroids fail, positioning itself as a gentle, effective alternative. The brand aligns with a focus on healthy skin through natural ingredients and soothing properties. It appears to push against harsh chemical-based solutions, offering a 'skin-soothing cream' that is both 'honest moisturizing' and 'itch cooling'. The brand's positioning is both functional, promising to clear up eczema, and emotional, aiming to relieve discomfort and improve sleep quality for children and adults. # Product Eczema Honey is a skin-soothing cream formulated to relieve eczema symptoms. It is a topical treatment applied directly to the skin. The ad states that the cream provides honest moisturizing and itch cooling. The product is designed for anyone suffering from eczema and is portrayed to be safe for children as well. The ad highlights key features such as being derm tested, National Eczema Association approved, and having over 500,000 happy customers. Purchase barriers are addressed by noting that it does not sting or irritate the skin and that it works when steroids fail. The ad positions the product as a reliable solution worth trying for those struggling with eczema. # Visual style The ad has a bright and clean aesthetic, using natural lighting and clear visuals. It blends user-generated content with product shots. The editing style includes quick cuts to maintain a fast pace. The production quality appears to be a mix of UGC and more polished commercial elements. The cuts are timed to coincide with speech, and text overlays are used to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get Eczema Honey today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A woman holds a jar of cream up to the camera. - 00:00–00:03 She reveals that 'this is Eczema Honey' and says, 'this cleared up my eczema in four days.' The tone is excited and impressed, as though this is a new discovery. - 00:03–00:08 Another woman holds the jar up to the camera. - 00:03–00:08 The woman states, 'I can tell you right now, Eczema Honey works.' She adds, regarding her son, 'He is sleeping better, he is not itching all the time'. She speaks from a parent's perspective, happy about her son's improved comfort. - 00:08–00:13 A woman shows eczema on her knee and on her wrist. - 00:08–00:13 She states, 'It doesn't sting or irritate my skin and after a few days, I noticed I wasn't constantly itching.' Her tone is conversational and reassuring, implying personal experience. - 00:13–00:16 A hand displays the product against a bright sky. - 00:13–00:16 A quote overlay states, 'This is helping my daughter. It does seem to be working. We just started using it. It cleared up her flare up on her face and neck'. Stacked quotes beneath read, 'This is an amazing product, it healed my hands in 2 days as well' and 'It works for my son and nothing had helped his itchy skin before. Thankfully I came across this.' This is displayed to show validation through customer testimonials. - 00:14–00:16 An offscreen voice states, 'Eczema Honey works when steroids fail your little one'. - 00:16–00:20 Hands open the cream, dab some on an arm, and rub it in. - 00:16–00:20 Text overlays read, 'Derm Tested' and 'National Eczema Association Approved'. The text seeks to build trust through external certification. - 00:21–00:23 A child applies cream to their arm. - 00:21–00:23 An offscreen voice states, 'With over 500,000 happy healthy customers'. The claim is to show popularity and positive results from a customer's perspective. - 00:23–00:25 Hands scoop out the cream and display it. - 00:23–00:25 The voiceover says, 'Invest in your skin'. This encourages the viewer to prioritize their skin health and personal care. - 00:25–00:27 A hand displays the product against a bright sky. - 00:25–00:27 The offscreen voice says, 'Get Eczema Honey today'. This is a direct call to action. - 00:27–00:29 The words "Click Shop Now" appear on a yellow honeycomb background. - 00:29–00:31 The Eczema Honey logo appears on a yellow honeycomb background, along with the website address.

# Ad summary An ad for Eczema Honey, a skin-soothing cream made with honey and 1% colloidal oatmeal. The ad features a female narrator describing how the cream healed her child's eczema in 2.5 weeks. The ad also includes video testimonials from 3 other people describing the effectiveness of the cream on their children’s eczema. The ad addresses how difficult it is to deal with eczema and the positive outcomes of eliminating eczema. # Brand positioning Eczema Honey positions itself as a natural, effective solution for eczema relief, particularly for children. The brand aligns with values of gentle care and natural ingredients, offering an alternative to steroid creams. It aims to occupy a space in the consumer's mind as a trusted and accepted brand for eczema relief, supported by endorsements such as acceptance by the National Eczema Association and dermatologist testing. The brand is positioned as both functional and emotional by providing relief from eczema symptoms while also addressing the parental worries and sleepless nights associated with managing a child's eczema. Eczema Honey pushes against the norm of using steroid creams to treat eczema. # Product Eczema Honey is a skin-soothing cream formulated with honey and 1% colloidal oatmeal, designed to protect and relieve eczema symptoms. This natural formula works when steroid creams fail to provide relief for children's eczema. It's marketed as a solution to eliminate watching children scratch until they bleed, sleepless nights, and worry about flare-ups. Eczema Honey is accepted by the National Eczema Association and is dermatologist tested, providing external validation of its effectiveness and safety. The product is intended for those who have tried everything else and need effective eczema relief, particularly for children. It is described as an honest moisturizing itch cooling cream. # Visual style The ad has a UGC style aesthetic with natural lighting. The camera is mostly stationary with a few slow zooms. The editing rhythm is moderate with cuts timed to voiceover lines. The production quality has a casual, authentic feel, which supports the relatable tone and targets an audience looking for genuine recommendations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman applies Eczema Honey cream to a child's arm, which is affected by eczema. The on-screen text overlay states the product benefit of clearing eczema symptoms in 2.5 weeks. This serves as an immediate hook by presenting a before-and-after scenario, with the mother's perspective conveyed through both action and testimonial-like text. The tone is hopeful and promises a quick solution. - 00:03–00:08 00:03–00:08 The jar of Eczema Honey is shown, and the woman's voiceover describes the benefits of using the cream. This transitions to an emotional pitch, emphasizing relief from common eczema-related issues. The tone is empathetic, addressing the concerns of parents dealing with eczema. - 00:08–00:13 00:08–00:13 The woman’s voiceover continues, this time to highlight the natural formula of the cream and how it can be a more effective solution. This adds credibility by showing that it works when other methods, such as steroid creams, fail. The tone is informative and confident, positioning the product as a reliable alternative. - 00:13–00:20 00:13–00:20 The jar of Eczema Honey is shown, and the woman’s voiceover states that the cream is accepted by the National Eczema Association and is dermatologist tested. The tone is reassuring and professional, establishing the product as a legitimate, credible solution. - 00:20–00:31 00:20–00:31 Three different women provide short video testimonials about the effectiveness of Eczema Honey for their children. This sequence relies on social proof, using authentic voices to reinforce the product's benefits. The tone is genuine and heartfelt, as each parent shares their positive experience. - 00:31–00:35 00:31–00:35 The woman's voiceover and product shots highlight the final incentive: a 30% discount. This adds a sense of urgency and makes the product more accessible. The tone is encouraging and direct, prompting immediate action from the viewer. - 00:35–00:39 00:35–00:39 The call to action is shown, and the ad concludes with the product name and website, providing clear direction for viewers to purchase the cream. This provides a clear next step for those convinced by the ad's narrative.

# Ad summary This ad compares a woman's underarm skin with and without eczema using the Eczema Honey skin soothing cream. The ad's headline says, "For every outfit you didn't wear because of your skin." The ad aims to demonstrate the product's effectiveness. # Brand positioning Eczema Honey is presented as a brand focused on providing relief and solutions for individuals suffering from eczema and sensitive skin conditions. The brand positions itself as trustworthy, having served over 500,000 customers with eczema-prone skin, implying a broad reach and established reputation. Its emphasis on soothing and moisturizing effects suggests a gentle approach, while still offering tangible results, allowing individuals to confidently wear any outfit they choose without concern for their skin condition. # Product The featured product is Eczema Honey Skin-Soothing Cream, specifically designed to provide relief and protection for sensitive skin. It's formulated with colloidal oatmeal as a skin protectant, promising honest moisturizing and itch cooling. The cream is packaged in a white jar with a yellow label. It aims to alleviate the discomfort and limitations caused by eczema, such as avoiding certain outfits due to skin irritation. The ad emphasizes the product's ability to improve skin condition, allowing users to wear any outfit without concern. # Visual style The ad features a clean and direct visual style, using a before-and-after comparison to highlight the product's effectiveness. The production quality appears high, with well-lit, studio-shot images. The color palette is soft, with natural skin tones and pops of yellow from the product packaging. The typography is clean and legible, enhancing scannability. The overall aesthetic conveys trust and reliability, aiming to quickly capture attention in-feed. # Hooks Headline: For every outfit you didn't wear because of your skin # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showing a question that highlights the problem: "For every outfit you didn't wear because of your skin", which grabs the viewer's attention by addressing the limitations and frustrations caused by skin issues. This is conveyed from the brand's perspective to introduce the core problem the product aims to solve. - The ad shows a before-and-after comparison of a woman's underarm skin. On the left, labeled "WITHOUT ECZEMA HONEY", the skin shows significant redness and irritation. On the right, labeled "WITH ECZEMA HONEY", the skin appears clear and soothed. This is shown from the customer's perspective, visually demonstrating the product's effectiveness in improving skin condition. - The ad shows a jar of Eczema Honey Skin-Soothing Cream in the bottom right corner, while a five-star rating and the statement "Trusted by over 500,000 customers with sensitive, eczema-prone skin" is at the bottom left. This is the brand's perspective to build trust and credibility by highlighting the product's popularity and positive reviews, reinforcing its effectiveness in soothing and improving sensitive skin.

# Ad summary A woman describes how she and her son both suffer from eczema and have tried many creams to resolve it, but none have been truly effective. After seeing ads for Eczema Honey, she decided to give it a try despite being skeptical. The beeswax is moisturizing and locks in hydration. The colloidal oatmeal calms redness and acts as a skin protectant. She ends the ad by saying that eczema is bearable for her and her son for the first time in years, and she finally feels comfortable in her own skin again. She recommends that viewers who are suffering like she was should give the product a try. # Brand positioning Eczema Honey offers effective relief from eczema for both adults and children. The ad shows Eczema Honey as a brand that understands how frustrating eczema can be. Eczema Honey positions itself as a natural solution that is both gentle enough for children's sensitive skin and strong enough to relieve eczema for adults. It differentiates itself from other products by presenting a formula that contains beeswax which is intensely moisturizing and colloidal oatmeal that calms redness. # Product Eczema Honey skin-soothing cream is a skin protectant. The product contains beeswax, which is intensely moisturizing and locks in hydration. The product also contains colloidal oatmeal, which calms redness and acts as a skin protectant. It is gentle enough for a child’s skin but strong enough for an adult’s. # Visual style The ad has a UGC feel with simple text overlays and quick cuts. The split-screen visuals provide a way to show multiple visuals at once and create pacing. The overall style is casual and approachable. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Ditch the toxic stuff and give this a shot. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator, a woman, says that she knows how her son’s eczema hurts because she has experienced the same burning itch for 29 years. She establishes shared experience with viewers with eczema. - 00:04–00:13 She states that she and her son both battle with eczema and have a graveyard of creams that never truly fix the problem for either of them. She shows the viewer multiple products, establishing a sense of frustration around finding an effective treatment. - 00:13–00:21 She states that she was skeptical about trying Eczema Honey because she has tried so many things that didn’t work. She references common pain points around investing in eczema treatments. - 00:21–00:25 She says that she saw that over 500,000 people had used the product, so she grabbed a jar for her and her son to try. She shares a data point to increase credibility around the product's effectiveness. - 00:25–00:29 She says that they both use it during bad flare-ups, and the itch relief is almost instant. She states a benefit. - 00:30–00:39 She says that the beeswax is intensely moisturizing and locks in hydration like nothing else she has tried. She says the colloidal oatmeal calms redness and acts as a skin protectant. She states ingredients and benefits. - 00:39–00:42 She states that it is gentle enough for her son’s skin but strong enough for her. She emphasizes the product's versatility. - 00:42–00:44 She says that for the first time in years, their eczema is bearable. She states a key benefit. - 00:44–00:49 She says that no one is up scratching, her son’s skin is clear, and she finally feels comfortable in her own skin again. She states key benefits that demonstrate emotional relief. - 00:49–00:55 She recommends the product to viewers, telling them not to wait as long as she did to try it. She tells viewers to ditch the toxic stuff and give Eczema Honey a shot. She adds a CTA.

# Ad summary This ad promotes Eczema Honey's Skin-Soothing Cream, highlighting its benefits for eczema relief. The ad begins by illustrating the struggles of eczema sufferers, such as nighttime scratching and skin irritation. It then introduces Eczema Honey as a solution with ingredients like colloidal oatmeal and organic honey, designed to soothe flares instantly and lock in moisture. The ad includes customer testimonials and emphasizes the product's ability to provide rest and promote health. # Brand positioning Eczema Honey positions itself as a natural and effective solution for eczema relief. The brand emphasizes gentle, soothing ingredients like colloidal oatmeal and organic honey. Eczema Honey appears to push against traditional eczema treatments that may rely on harsh chemicals or medications. The brand aligns with a lifestyle that values natural skincare and holistic wellness. The positioning is functional, focusing on the product's ability to soothe, moisturize, and heal eczema-prone skin, while also providing the emotional benefit of restful sleep and reduced stress. # Product Eczema Honey's Skin-Soothing Cream is presented as a solution for eczema relief, featuring colloidal oatmeal and organic honey. These ingredients work to soothe flares instantly and lock in moisture. The product aims to alleviate the discomfort and irritation associated with eczema, helping to improve sleep quality and reduce stress. The cream is suitable for anyone suffering from eczema, including adults and children, addressing common purchase barriers by showcasing its natural formulation and efficacy. The cream is highlighted as an 'amazing product' that can heal skin in as little as two days, making it a worthwhile option for those seeking rapid relief from eczema symptoms. # Visual style The ad uses a blend of UGC-style footage and polished product shots. The editing rhythm is quick, with cuts timed to match the voiceover's pacing. The production quality varies, with some shots appearing more casual and others more professionally lit. The quick cuts and close-up shots create a sense of urgency and immediacy. The overall aesthetic is clean and bright, with a focus on natural lighting and clear product visibility. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by highlighting the challenge of wearing bandages to bed due to eczema, setting up the problem that the product aims to solve. - 00:01–00:05 It continues by illustrating the struggles of eczema sufferers, such as nighttime scratching that leads to drawing blood and sleep disruption. - 00:05–00:08 The storyline progresses to show the cycle of stress that can worsen eczema, emphasizing the negative impact of the condition on skin health. - 00:08–00:12 The narrative transitions to introduce Eczema Honey's Skin-Soothing Cream as a solution, highlighting its key ingredients like colloidal oatmeal and organic honey. - 00:12–00:14 The ad demonstrates how the cream soothes flares instantly and locks in moisture, positioning it as an effective remedy for eczema discomfort. - 00:15–00:21 The story incorporates customer testimonials to build trust and credibility, showcasing real-life experiences of the product's benefits. - 00:21–00:26 The ad concludes with a call to action, encouraging viewers to try Eczema Honey and invest in their health, reinforcing the product's value.

# Ad summary This ad promotes Eczema Honey, a colloidal oatmeal skin-soothing cream designed for both children and adults. The ad opens with a woman itching her leg, followed by the question, “Nonstop itching?” The ad explains that Eczema Honey works for children and adults. The cream is made with organic honey, aloe vera, and colloidal oatmeal. The ad closes with the brand name and website. # Brand positioning Eczema Honey is a brand that specializes in producing skincare products for the relief of eczema symptoms. They focus on offering gentle, natural solutions that cater to both adults and children. The brand emphasizes the importance of self-care and strength. Their positioning seems to be about providing efficacious relief while empowering individuals to take charge of their skin health. # Product Eczema Honey is a skin-soothing cream formulated to alleviate eczema symptoms in both children and adults. The product is housed in a white jar with a yellow label. The cream includes organic honey to shield the skin and lock in moisture while locking out irritants, aloe vera for immediate cooling and soothing sensation, and colloidal oatmeal as the active ingredient scientifically proven to target eczema. The product aims to alleviate the burden of constant itching and promote healthy, radiant skin. # Visual style The ad has a polished UGC feel with bright, natural lighting and smooth transitions between shots. The editing rhythm includes both static shots and quick cuts, with text and product actions timed to the voiceover. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad shows a person scratching their leg, which appears dry and irritated. This visual illustrates the problem of nonstop itching caused by eczema or skin irritation. - 00:01–00:05 00:01–00:05 The ad presents the Eczema Honey product as a solution, emphasizing its suitability for both children and adults. The narrator states, "You deserve relief. Eczema Honey works incredibly well for both children and adults," offering hope and a potential answer to the itching problem. - 00:05–00:16 00:05–00:16 The ad highlights the key ingredients in the cream: organic honey, aloe vera, and colloidal oatmeal. These ingredients are described for their specific benefits, with honey acting as a shield to lock in moisture and lock out irritants, aloe vera providing an intensely soothing and immediate cooling sensation, and colloidal oatmeal is presented as the active ingredient that targets eczema. - 00:16–00:21 00:16–00:21 The ad cites a study to back up the product claims and presents it as a scientifically-backed ingredient. - 00:21–00:27 00:21–00:27 The ad speaks directly to the audience, acknowledging that many adults endure constant itching because they feel strong enough to bear it. However, the ad also suggests that self-care is a form of strength. The ad frames Eczema Honey as a strong enough to take the burden of eczema, suggesting that the product will provide relief and care. - 00:27–00:35 00:27–00:35 The ad promotes that Eczema Honey provides happy, healthy, radiant skin. The scene shows someone applying the cream to their hands, implying that using the product will lead to positive outcomes.

# Ad summary This ad promotes the Eczema Honey Skin-Soothing Cream. It highlights the cream's ability to relieve itching and redness with ingredients like colloidal oatmeal and aloe vera. It uses customer testimonials and before/after shots to demonstrate its effectiveness and encourage viewers to try it for themselves. # Brand positioning Eczema Honey is presented as a solution for eczema relief, offering products that are both gentle and effective. The brand emphasizes honesty, and uses natural ingredients like colloidal oatmeal, honey, and aloe to formulate creams. The brand promotes a lifestyle of comfort and relief for those suffering from eczema. # Product The product featured is Eczema Honey's Skin-Soothing Cream, a cream formulated with colloidal oatmeal, aloe vera, and honey to alleviate eczema symptoms. The cream is presented as an honest, moisturizing solution for itch cooling and skin soothing. It targets redness and itchiness, promising instant relief and noticeable improvements within two weeks. The cream is positioned as gentle on skin but tough on eczema. # Visual style The ad has a bright and clean aesthetic with natural lighting. The editing style is a mix of static shots and quick cuts, with text overlays to emphasize key points. The production quality is a blend of UGC feel and polished commercial elements, lending authenticity while maintaining a professional look. The visuals are timed with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with the text overlay 'This cleared up my itching in 2 days' next to a jar of Eczema Honey cream. This grabs attention by highlighting a specific benefit. - 00:02–00:03 00:02–00:03: The speaker clarifies, 'Well, not just honey,' acknowledging the presence of other key ingredients. - 00:04–00:06 00:04–00:06: She continues by stating, 'This cream has colloidal oatmeal,' and highlights that this ingredient 'soothes the redness,' explaining the role of oatmeal. - 00:07–00:09 00:07–00:09: She adds, 'and aloe vera, which immediately calms the itch,' explaining another key ingredient. - 00:10–00:11 00:10–00:11: The speaker emphasizes, 'and it works,' reinforcing the product's effectiveness. - 00:11–00:13 00:11–00:13: The ad shares, 'We have over 500,000 happy customers for a reason,' building trust through social proof. - 00:14–00:17 00:14–00:17: The presenter claims, 'Our cream is gentle on skin but tough on eczema,' communicating a balance between gentleness and efficacy. - 00:17–00:22 00:17–00:22: She then states, 'Most people report instant relief from itching, softening of patches, and clearing of flares in two weeks,' setting clear expectations and benefits for using the product. - 00:23–00:25 00:23–00:25: To conclude, the speaker says, 'So, give us a shot. You deserve relief,' encouraging viewers to try the product. - 00:26–00:29 00:26–00:29: The ad ends with a clear call to action: 'CLICK SHOP NOW' and displays the brand's website.

# Ad summary The ad features a close-up of Eczema Honey Skin-Soothing Cream, emphasizing its natural, family-safe formulation for soothing, hydrating, and protecting skin. It includes visual testimonials and a focus on spring relief from itchiness. # Brand positioning Eczema Honey is presented as a natural and safe solution for eczema and dry skin, suitable for the entire family. The brand positions itself as a provider of gentle, effective relief, using ingredients like colloidal oatmeal. It emphasizes a commitment to honest moisturizing and itch cooling, targeting those seeking a trustworthy, natural alternative to conventional eczema treatments. The brand is dermatologist-tested, and appears to ignore category norms related to harsh chemicals. # Product The product being advertised is Eczema Honey Skin-Soothing Cream. The white jar contains a cream made with colloidal oatmeal, designed as a skin protectant to soothe, hydrate, and protect skin naturally. It is for anyone suffering from eczema or dry, itchy skin, including babies and children. The product is described as providing 'honest moisturizing' and 'itch cooling.' It addresses the purchase barrier of safety by highlighting that it is safe for the whole family and naturally formulated. The net weight is 4 oz (113g). # Visual style The ad uses a clean, direct visual style with a focus on product and problem. The production quality is polished, with clear product shots and real-life examples. The image treatment involves background removal and simple insets. The typography is clean and legible. # Hooks Headline: Enjoy Spring by getting ahead of the itch # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline promising relief from itchiness so the viewer can enjoy Spring, setting the stage for a solution to seasonal skin irritation. The brand is telling the viewer they can enjoy spring and setting up the problem that their product solves. - Next, the ad features an image of the product—Eczema Honey Skin-Soothing Cream—and lists its benefits: 'SOOTHES, HYDRATES & PROTECTS – NATURALLY. SAFE FOR THE WHOLE FAMILY,' reinforcing the product's key features and target audience. The brand is telling the viewer how its product addresses this problem. - Two circular insets show people with eczema on their bodies (a child's neck and an adult's inner arm), visually representing the problem the cream addresses and providing social proof. The audience is seeing this from a customer's perspective, witnessing the results of using the cream.

# Ad summary This ad features a mother attesting to the efficacy of Eczema Honey's Skin-Soothing Cream. She highlights its ability to alleviate itchiness and clear eczema symptoms on both herself and her son within days, and positions the product as a superior alternative to other eczema treatments. # Brand positioning Eczema Honey is presented as a solution for eczema, emphasizing natural ingredients and effectiveness. The brand positions itself as a provider of gentle, honest moisturizing products that offer relief from itchiness and promote skin health, especially for those with sensitive skin, potentially challenging traditional pharmaceutical approaches to eczema treatment. The focus is on honest and safe relief. # Product The advertised product is Eczema Honey's Skin-Soothing Cream, a colloidal oatmeal skin protectant. It's designed to provide honest moisturizing and itch cooling for eczema relief. The cream comes in a jar and is marketed for individuals experiencing eczema-related skin issues. It claims to effectively kill the itch instantly and clear eczema within days, addressing the common frustrations associated with eczema treatments. # Visual style The ad employs a clean, lifestyle-focused aesthetic with a focus on the product and testimonial. The image is well-lit and shot in a home setting. The visual style aligns with a natural, gentle, and trustworthy brand image. # Hooks Headline: "Unlike every other eczema product I've tried, this doesn't burn, kills the itch instantly, and actually works — now I use it on my son too and we're both clear within days." # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A mother shares her personal experience using Eczema Honey's Skin-Soothing Cream, stating that it effectively addresses eczema symptoms without burning, unlike other products she's tried. This testimonial intends to build trust and demonstrate the product's efficacy through a relatable, firsthand account from the customer's POV. - The mother emphasizes that she now uses the cream on her son as well, and they are both seeing clear skin within days of use. This highlights the product's suitability for children and reinforces its effectiveness, still from the customer's POV. - The ad concludes by explicitly identifying the source as "Mother and Son with Eczema," adding authenticity to the testimonial and reinforcing the shared experience with the target audience. This external source helps to further position the brand as a credible solution for eczema.

# Ad summary This ad for Eczema Honey features a jar of their skin-soothing cream alongside oats, honey, and aloe. The ad emphasizes its function as an eczema cream that provides real relief, with text highlighting the product's honest moisturizing and itch-cooling properties. The visual presentation is clean, highlighting natural ingredients and soothing care. # Brand positioning Eczema Honey positions itself as a provider of gentle and effective skincare solutions, particularly for those with eczema-prone skin. The brand aims to occupy a space of trust and reliability by offering products that combine natural ingredients with scientific understanding to bring relief and comfort. The brand aligns with values of honesty and skin-health support, promoting a lifestyle of comfort and calm for individuals seeking solutions for their sensitive skin. Eczema Honey presents itself as a dependable choice in a market saturated with harsh or ineffective treatments, focusing on moisturizing and soothing properties to combat itchiness and irritation. # Product The featured product is Eczema Honey's Skin-Soothing Cream, a colloidal oatmeal skin protectant designed to provide relief from eczema symptoms. The cream is marketed for those seeking honest moisturizing and itch cooling, making it ideal for individuals with dry, irritated, and eczema-prone skin. The product is available in a 4 oz (113 g) jar, with key ingredients highlighted for their restorative properties. The ad emphasizes the cream's ability to soothe the skin, positioning it as a reliable solution for eczema relief and daily skin health. The advertised benefits address common purchase barriers by focusing on natural, effective ingredients and proven relief from itching and discomfort. # Visual style The ad features a clean, studio-shot aesthetic with soft, natural lighting. The visual motifs include a flatlay arrangement of ingredients around the product, emphasizing natural components and simplicity. Image treatment involves subtle color grading to enhance the warmth and earth tones. The typography is integrated in a clear, legible manner, contributing to the product's accessibility. The ad maintains a platform-native feel, designed for easy scannability in a social media feed. # Hooks Headline: Finally an Eczema cream # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that immediately grabs attention by stating, “Finally an Eczema cream.” This message intends to create excitement and hope for those who have struggled to find effective solutions for their eczema, told from the brand’s perspective. - The copy then builds on this headline by promising “FOR REAL RELIEF,” reinforcing the idea that this cream offers tangible and lasting comfort, told from the brand’s perspective. - The ad showcases the product itself, with a jar of Eczema Honey Skin-Soothing Cream prominently displayed alongside natural ingredients like oats, honey, and aloe. This visual aims to convey the cream's natural composition and effectiveness in soothing irritated skin, told from the brand's perspective to build trust.

# Ad summary This ad features a photo of a young girl who has eczema. Her mother is asked what product she uses for her child's eczema flare-ups. She recommends Eczema Honey's Skin-Soothing Cream, citing its smooth texture and quality ingredients. # Brand positioning Eczema Honey is positioned as a provider of gentle, effective skincare solutions for those with eczema and sensitive skin. The brand emphasizes the use of quality ingredients. By featuring a real user testimonial and UGC-style visuals, the brand conveys an honest and authentic image. Eczema Honey aims to occupy a space in the consumer's mind as a reliable, trustworthy brand that prioritizes the health and well-being of its customers. # Product Eczema Honey's Skin-Soothing Cream is a skincare product designed to alleviate eczema symptoms. It aims to provide relief through moisturizing and itch cooling. The product is marketed as having a smooth texture and quality ingredients, intended for use on sensitive skin affected by eczema flare-ups, particularly in children. The ad addresses the purchase barrier by highlighting the cream's texture and ingredients. # Visual style The ad utilizes a user-generated content (UGC) style with natural lighting and a soft focus, giving it an authentic, relatable feel. The layout mimics a social media post with message bubbles. The overall design is simple and straightforward, emphasizing the personal recommendation. # Hooks Headline: What product do you use on your kids' eczema flareups? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a question posed in a social media format: "What product do you use on your kids' eczema flareups?" This is intended to grab the viewer's attention by directly addressing a common concern among parents, from the perspective of a social media user. - The ad presents a response to the question, offering a specific product recommendation: "Eczema Honey's Skin-Soothing cream. I love the texture of this Eczema Honey cream! It's smooth and you can tell it has quality ingredients in it!" This narrative is from the perspective of a parent, endorsing the product based on personal experience and satisfaction. This aims to build trust and credibility. - The ad visually reinforces the product's presence by including a jar of Eczema Honey Skin-Soothing Cream near the testimonial. This serves to clearly showcase the product being recommended, further supporting the credibility of the previous parent's statement.

# Ad summary This ad features a testimonial for Eczema Honey's Skin-Soothing Cream. It uses the format of an Instagram question and answer to address parents' concerns about eczema flare-ups in their children. The testimonial highlights the cream's texture and high-quality ingredients. # Brand positioning Eczema Honey is presented as a dedicated skincare brand specializing in eczema relief. The brand positions itself as a provider of effective, gentle solutions for sensitive skin, emphasizing natural ingredients and a commitment to soothing relief. The brand directly addresses a common skin condition with a focus on providing comfort and care, creating a sense of trust and reliability for those seeking help with eczema management. # Product Eczema Honey's Skin-Soothing Cream is a colloidal oatmeal skin protectant designed to provide relief from eczema symptoms. The product is presented in a jar format. The label highlights honest moisturizing and itch cooling properties. The advertisement focuses on the cream's texture, calling it smooth and emphasizing the quality of its ingredients, suggesting a gentle and effective solution for sensitive skin. The visual of a child’s leg with eczema suggests the product is for children. # Visual style The ad uses a lo-fi visual style, reminiscent of user-generated content, such as an unedited phone photo. The lighting is natural and diffused. The background is simple and domestic. The focus is on the product and the affected skin, creating an authentic and relatable feel. # Hooks Headline: What product do you use on your kids' eczema flareups? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an Instagram-style question sticker, 'ask me anything...🤔', followed by the question, 'What product do you use on your kids' eczema flareups?' This framing is intended to engage parents and establish the ad as a source of information for a common concern, reflecting the customer's perspective and building curiosity. - Next, a text bubble response answers the question by stating, 'Eczema Honey's Skin-Soothing cream, I love the texture of this Eczema Honey cream! It's smooth and you can tell it has quality ingredients in it!' This testimonial showcases a personal endorsement of the product, emphasizing its desirable texture and reassuring users about the quality of its components from the customer's perspective.

# Ad summary This image ad for Eczema Honey aims to demonstrate that those who suffer from eczema flare-ups during allergy season can see their symptoms relieved with the product. A before and after photo shows a woman's armpit with eczema and then without, noting how the product can hydrate, soothe, and protect your skin barrier. # Brand positioning Eczema Honey positions itself as a soothing skincare solution for eczema flare-ups and other skin irritations. The brand emphasizes gentle, natural ingredients to hydrate, soothe, and protect the skin barrier. Its products are designed to provide relief for those suffering from eczema flare-ups during allergy season. # Product Eczema Honey is a skin-soothing cream formulated to hydrate, soothe, and protect the skin barrier. It is intended for individuals experiencing eczema flare-ups or other skin irritations, particularly during seasonal allergy periods. The product contains colloidal oatmeal and honey to provide moisturizing and itch-cooling benefits, addressing common discomforts associated with eczema. It comes in a jar with (on-package label text) NET WT. 4 oz (113 g). # Visual style The ad has a natural and calming visual style. The field of flowers and blue sky create a peaceful backdrop, while the before-and-after image aims to be reassuring. The product is prominently featured in the foreground with easy-to-read text and call outs. # Hooks Headline: Your Skin Reacts To What's In The Air. Are You Ready? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by directly addressing the viewer, inquiring whether they are prepared for their skin's reaction to airborne allergens. This aims to capture the viewer's attention and create a sense of urgency, speaking from the brand's perspective. - The ad copy states that seasonal allergens don't just make you sneeze, they can also trigger eczema flare-ups. This reinforces the product's relevance to seasonal skin irritations. This is also shared from the brand's perspective. - The ad highlights that Eczema Honey hydrates, soothes, and protects the skin barrier. It also shows a before and after photo of a person's armpit, where there is a rash in the 'before' photo that has cleared up in the 'after' photo. This helps to build trust and demonstrate the product's effectiveness from the customer's POV.

# Ad summary This ad for Eczema Honey features a before-and-after shot of a person's armpit with eczema. On the left, the armpit is red and irritated, while on the right, the armpit is clear and smooth. The ad highlights the product's ability to soothe and moisturize eczema-prone skin. # Brand positioning Eczema Honey is presented as a skincare brand that understands and caters to the needs of individuals with sensitive, eczema-prone skin. The brand's positioning emphasizes trust and reliability. It aims to occupy a space in the consumer's mind as a go-to solution for those seeking relief and effective care for eczema and related skin conditions. The brand's tone is gentle, honest, and focused on providing comfort and relief. Eczema Honey directly addresses a common skincare challenge (eczema) with a functional approach, prioritizing skin soothing and moisturizing. # Product The ad features Eczema Honey Skin-Soothing Cream, a product designed to provide honest moisturizing and itch cooling. The cream contains colloidal oatmeal and is advertised as a skin protectant. It is presented as a solution for those with sensitive, eczema-prone skin. The product aims to address the discomfort and irritation caused by eczema, with the promise of providing relief and restoring skin health. The Eczema Honey Skin-Soothing Cream helps users regain comfort and confidence in their skin. The product is worth trying because it is trusted by over 500,000 customers, suggesting a proven track record and effectiveness. # Visual style The ad features a split-screen before-and-after format to visually demonstrate the product's effectiveness. The overall style appears to be natural and unfiltered, likely aiming for a relatable, trustworthy feel. The layout is clean and direct to emphasize the contrast between the two skin conditions. # Hooks Headline: For the skin that's kept you from feeling like yourself # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by highlighting the discomfort that skin conditions can cause. This is framed from the perspective of someone experiencing skin problems, setting the stage for a solution. - Next, the ad shows a before-and-after comparison of skin treated with Eczema Honey. This is framed from the brand's perspective, visually demonstrating the product's effectiveness in improving skin condition. - Finally, the ad notes that the product is 'Trusted by over 500,000 customers with sensitive, eczema-prone skin'. The brand is using social proof to establish trust.

# Ad summary This ad promotes Eczema Honey cream as a solution to eczema flare-ups, especially during the spring season when allergens are prevalent. It shows a before-and-after comparison of skin with and without the cream, highlighting its hydrating, soothing, and skin barrier-protecting properties. # Brand positioning Eczema Honey positions itself as a solution for eczema relief, particularly for those affected by seasonal allergies. The brand emphasizes hydration, soothing, and skin barrier protection, implying a focus on gentle, effective care for sensitive skin. The ad aligns with a health-conscious lifestyle, promoting comfort and relief from eczema symptoms. The brand differentiates itself by directly addressing a specific skin condition with a product designed to soothe and protect against flare-ups. # Product Eczema Honey is a skin-soothing cream designed to hydrate, soothe, and protect the skin barrier. The product is specifically targeted for individuals experiencing eczema flare-ups. It contains colloidal oatmeal as a skin protectant and aims to provide honest moisturizing and itch cooling. The product comes in a jar, containing 4 oz (113 g) of cream, and is marketed to alleviate eczema symptoms triggered by seasonal allergies. # Visual style The ad has a bright and natural visual style, with a focus on clarity and product visibility. The production quality is polished, with clear photography and clean design elements. The layout uses a split-screen approach to highlight the before-and-after results, with simple color-coded checkmarks to reinforce the message. The typography is clean and legible, and the overall effect is designed to convey trustworthiness and effectiveness. # Hooks Headline: Spring is here! Get ahead of your eczema flare-ups # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the arrival of spring and immediately connects it to eczema flare-ups, with the brand taking a direct, empathetic point of view. This sets the stage for the problem that the product aims to solve. - The ad then presents the connection between seasonal allergies and eczema, explaining from the brand's point of view that allergens can trigger eczema flare-ups, even beyond just causing sneezing. This reinforces the need for a solution. - The brand then introduces Eczema Honey as a solution, highlighting its key benefits of hydrating, soothing, and protecting the skin barrier, providing assurance to the viewer. - The ad presents a side-by-side before and after comparison, from the customer's point of view, visually demonstrating the product's effectiveness in treating eczema. This serves as a compelling visual proof of the cream's benefits.

# Ad summary This image ad for Eczema Honey features a before-and-after style visual along with a positive testimonial from a mother who found relief for her child's eczema symptoms. The ad uses a split-screen format to visually highlight the product's effectiveness. # Brand positioning Eczema Honey is positioned as a provider of natural eczema relief. The brand emphasizes its commitment to creating gentle and effective skincare solutions. By focusing on natural ingredients and skin-soothing properties, Eczema Honey aligns with values of health-consciousness and holistic well-being, appealing to customers seeking alternatives to conventional treatments. Eczema Honey's functional positioning is rooted in the promise of providing relief from eczema symptoms, promoting clear and comfortable skin. # Product Eczema Honey is a skin-soothing cream designed to provide relief from eczema symptoms. It is formulated with colloidal oatmeal as a skin protectant, it is marketed to those seeking gentle and effective solutions for eczema. The cream aims to address the discomfort and irritation associated with eczema, with the promise of honest moisturizing and itch cooling. It comes in a jar containing 4 oz (113 g) of product and is applied topically to the skin, providing a moisturizing and soothing effect. # Visual style The ad has a clean and direct visual style, emphasizing a clear before-and-after comparison. The use of natural lighting and unedited skin texture gives it a UGC feel. The layout is simple and easy to follow, with text elements arranged for quick readability. The color palette is soft and natural, with the blue banner adding a pop of color to draw attention to the testimonial. # Hooks Headline: The Natural Eczema Cream Moms Are Obsessing Over # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with an attention-grabbing claim, 'The Natural Eczema Cream Moms Are Obsessing Over,' to draw in the target audience of mothers seeking solutions for their children's eczema. This sets the stage for the product as a popular and trusted choice, from the brand's perspective. - The ad then contrasts a 'before' image (labeled 'WITHOUT ECZEMA HONEY') showing a child's neck with eczema and an 'after' image (labeled 'WITH ECZEMA HONEY') showing clearer skin. This visual comparison demonstrates the product's effectiveness, from the brand's perspective. - Next, the ad presents a testimonial from a customer named Mariah, who shares her experience using Eczema Honey to clear up her son's rash in just a couple of days. This personal endorsement adds credibility and social proof to the product's claims, from the customer's perspective. - The final component shows the Eczema Honey product container, reinforcing the brand and highlighting key ingredients and benefits. This helps solidify the product's features, while highlighting the brand's perspective.

# Ad summary The ad features a woman discussing her experience with eczema and steroid creams, then recommending Eczema Honey Skin-Soothing Cream as a natural alternative. She shares a study indicating that steroid creams can worsen eczema symptoms and highlights the product's key ingredients, absorption rate, and its impact on calming flare-ups. The ad provides a CTA to visit the website and mentions a 30-day money-back guarantee. # Brand positioning Eczema Honey is positioned as a natural alternative to traditional steroid creams for treating eczema. The brand aligns with values of avoiding harsh chemicals and steroids, promoting a lifestyle of comfortable, healthy skin through natural ingredients. By contrasting itself with traditional pharmaceutical treatments, the brand aims to occupy a space in the consumer's mind as a trustworthy, effective, and gentle solution for eczema. The brand's positioning is both functional (providing relief from eczema symptoms) and emotional (offering comfort and confidence). # Product The Eczema Honey Original Skin-Soothing Cream is a topical treatment designed to alleviate eczema symptoms. It is marketed for individuals dealing with eczema who are seeking a steroid-free and chemical-free solution. The cream contains a blend of colloidal oatmeal, organic honey, and aloe vera. Key features include its ability to absorb quickly without leaving a greasy residue and its effectiveness in calming eczema flare-ups. The ad addresses the common frustration of steroid creams potentially worsening eczema symptoms over time, positioning the product as a safer, more sustainable alternative. The use occasion is for daily application to soothe and relieve eczema-affected skin. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and static shots. The editing style includes quick cuts between different scenes and product demonstrations. The production quality gives a hybrid feel, aiming to be authentic but also polished enough to convey professionalism. The pacing is consistent throughout the ad, with cuts timed to coincide with voiceover lines. The ad uses natural lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with text overlay questioning the effects of steroid creams, then transitions to the creator holding up the Eczema Honey product. The intention is to immediately capture attention and introduce the product as an alternative. This is told from the perspective of a person with eczema, who has had experience with steroid creams, and the tone is inquisitive and challenging the status quo. - 00:02–00:11 00:02–00:11 The creator shares her personal experience using steroid creams and how they made her eczema worse. The message is to highlight the product as something that she uses now and that she has had eczema her whole life, so she has experience in finding what works. The perspective is from someone who personally struggles with eczema and is recommending the product. The tone is casual and conversational. - 00:11–00:22 00:11–00:22 Responding to the previous personal experience, the ad transitions to discussing that steroid creams could make your skin worse over time. A published study found that 83% of adults using topical steroid creams reported worsening symptoms over time. The message highlights a study to back up the experience of the creator, and highlights that steroid creams might actually be worsening the issue. The intention is to provide data-driven evidence to the personal claim. The perspective is from the brand with the tone being informative. - 00:22–00:29 00:22–00:29 Following up on the previous statement, the ad explains that the creator began looking for something different, no steroids, no harsh chemicals. That's when she found Eczema Honey at eczemahoneyco.com. The intention here is to position Eczema Honey as the solution to the aforementioned problem, The message is that it is the alternative to steroid creams and harsh chemicals. The perspective here is from the customer giving a testimonial, and the tone is informational and endorsing. - 00:29–00:33 00:29–00:33 The ad states that Eczema Honey has gone viral because of how many people are actually seeing results. The ad shows multiple reviews from users, the message is to leverage social proof and the overall tone is that of endorsement. - 00:33–00:41 00:33–00:41 The ad showcases the product ingredients: colloidal oatmeal, organic honey, and aloe vera. Highlights that it absorbs so quickly and is not greasy at all, and that the creator's flare ups have calmed down so much. This builds on the brand's positioning. The perspective is from the customer. The tone is a helpful recommendation. - 00:41–00:51 00:41–00:51 The ad claims that because of Eczema Honey the creator's skin is finally comfortable again and states that if you deal with eczema, this is 100% worth a shot. It concludes by claiming there is a 30-day money back guarantee so you have plenty of time to see if it works for you. This builds on the previous benefits that are shown, and reinforces that if it doesn't work, you can get your money back. The tone is positive and endorsing.

# Ad summary This ad features a mother promoting Eczema Honey cream as a solution for her daughter's eczema flare-ups. She highlights the product's clean ingredients, its ability to provide immediate relief, and its National Eczema Association seal of approval. The ad includes visuals of the child's eczema and the cream being applied, as well as moments of the mother and daughter together to demonstrate the product's effectiveness in managing eczema. # Brand positioning Eczema Honey is presented as a safe and effective solution for managing eczema, particularly in children. The brand emphasizes its commitment to providing products with clean ingredients, such as colloidal oatmeal, organic honey, and aloe vera, while avoiding harsh chemicals, fragrances, and parabens. The National Eczema Association seal on their cream indicates that the brand is following category norms for creating dermatologist-approved products for consumers who prioritize natural and gentle skincare solutions. # Product Eczema Honey is a skin-soothing cream designed to manage and alleviate eczema symptoms, particularly for children. The cream is made with ingredients like colloidal oatmeal, organic honey, and aloe vera and free of harsh chemicals, fragrances, and parabens. The product aims to provide relief from redness, itchiness, and discomfort associated with eczema flare-ups. Its smooth application and gentle formula are highlighted as key features, emphasizing its suitability for sensitive skin. The product's National Eczema Association seal of approval is a USP, instilling confidence in its effectiveness and safety. It is presented as a preemptive treatment to stay "one step ahead of the next flare-up". # Visual style The ad has a UGC feel with a clean, bright aesthetic. The editing style is straightforward, with cuts that emphasize the product and its application. The pacing is moderate, with cuts timed to key points in the voiceover. The production quality is polished, lending credibility to the testimonial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action The link is below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman shows a child's arm with eczema and mentions that her doctor suggested a steroid. She adds that she wasn't willing to risk damaging her skin. This conveys the concern of using harsh treatments on children's sensitive skin from a caring parent's perspective, highlighting the need for a gentler solution. - 00:05–00:12 00:05–00:12 The woman discusses how eczema flare-ups with little ones are no joke. She describes how one minute her daughter is fine, and the next, she's red, itchy, and miserable. This emphasizes the unpredictable nature of eczema from a mother's empathetic view, creating a sense of shared experience with other parents. - 00:12–00:14 00:12–00:14 The woman introduces the Eczema Honey cream as a product that has genuinely been saving them. This marks the transition from problem to solution, with the product presented as a reliable aid from a user's viewpoint. - 00:14–00:19 00:14–00:19 The woman explains how her daughter will come up to her throughout the day saying that she’s itchy, and it breaks her heart. This is from the mother's emotional point of view, stressing the parental pain of seeing their child suffer. - 00:19–00:22 00:19–00:22 The woman describes that she is just trying to stay one step ahead of the next flare-up. This is from the mother's point of view, expressing her concerns and desires to avoid eczema flare-ups. - 00:22–00:28 00:22–00:28 The woman shows the cream being applied to her hand, noting how smooth and gentle it feels. This provides a first-person sensorial experience of the product, emphasizing its pleasing texture and mildness, reassuring other parents about its safety for their children. - 00:28–00:37 00:28–00:37 The woman highlights that the ingredients are clean, including colloidal oatmeal, organic honey, and aloe vera, with no harsh chemicals, fragrance, or parabens. This underlines the product's natural and non-irritating formula from an official brand perspective, building confidence in its safety. - 00:37–00:43 00:37–00:43 The woman emphasizes that the product has the National Eczema Association seal, which gave her so much peace of mind. This leverages external validation from a trusted authority to reinforce the product's credibility from an official source. - 00:43–00:48 00:43–00:48 The woman shares how she can see her daughter settle after applying the cream, relax, and it brings her so much relief. This highlights the emotional benefit of the product from the mother's view, demonstrating its ability to soothe and comfort both the child and the parent. - 00:48–00:55 00:48–00:55 The woman says she really does get it, if you are in the season right now, and that if you want to get some sleep, and so does your baby, the link is below. This is a final call to action from a peer perspective, encouraging viewers to try the product for relief and better sleep. - 00:55–00:59 00:55–00:59 The ad displays a yellow background with the words CLICK SHOP NOW and displays the brand logo and website. This reinforces a call to action in the brand’s voice.

# Ad summary A woman shares her and her son's experience with Eczema Honey. She had been skeptical to try another product for eczema relief, but after seeing reviews for the product, she decided to give it a try. The woman shares that the beeswax is intensely moisturizing, and the colloidal oatmeal calms redness and acts as a skin protectant. The mother and son have both had immense relief from the cream. # Brand positioning Eczema Honey aims to occupy the space as a reliable and effective solution for eczema relief, emphasizing the use of natural ingredients like beeswax and colloidal oatmeal. The brand aligns with values of gentle yet potent skincare, promoting relief for both children and adults struggling with eczema. In this ad, the brand pushes against the norm of using chemical-laden or ineffective creams, positioning itself as a trustworthy alternative that provides tangible results. The brand positioning is functional, focusing on performance and providing relief. # Product Eczema Honey Skin-Soothing Cream is a topical cream designed to provide relief for eczema flare-ups. It contains ingredients like beeswax and colloidal oatmeal, with the beeswax intensely moisturizing the skin and locking in hydration. The colloidal oatmeal calms deep redness and acts as a skin protectant. The product is intended for anyone struggling with eczema, including children and adults. It aims to address the frustration of ineffective creams and sticky ointments that don't provide lasting relief. Eczema Honey cream is gentle enough for a child's skin and strong enough for an adult's skin. # Visual style The ad has a polished commercial feel. The editing style consists of quick cuts and jump cuts between shots. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action CLICK SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The woman states that it is heartbreaking watching her son have eczema, something she has battled with herself for years, knowing how deep and burning the itch truly is. This sets up a relatable problem for viewers who share her experience. - 00:08–00:11 00:08–00:11 The woman shares that her son and her both battle with eczema, along with a visual of eczema on the back of her son's neck. The ad continues the introduction of the problem by showing how the condition manifests in both herself and her son. - 00:11–00:17 00:11–00:17 The woman speaks while showing an array of various eczema creams, and shares that they have a graveyard of expensive creams and sticky steroid ointments in their bathroom cabinet that never truly fix the problem for either of them. This introduces the frustration of the viewers with having previously tried eczema creams that were not effective. - 00:18–00:24 00:18–00:24 The woman says that when she kept seeing ads for Eczema Honey, she was skeptical because she had tried so many things that didn't work, and wondered what if this one didn't work either. The ad continues from the previous scene as the woman is showing her initial skepticism towards a product that could solve her and her son's problems. - 00:25–00:29 00:25–00:29 The woman says that she saw that Eczema Honey had over 500,000 people who have used it, so she grabbed a jar for them to try. The ad is responding to her initial skepticism, as she shares that social proof of many people using the product has her want to try it. - 00:30–00:33 00:30–00:33 The woman shares that her and her son both used it during bad flare ups, and that the itch relief was almost instant for both of them. The ad builds on the previous section by establishing credibility for the product. - 00:34–00:43 00:34–00:43 The woman is holding a jar of Eczema Honey, and says that the beeswax is intensely moisturizing and locks in hydration, and the colloidal oatmeal actually calms the deep redness and acts as a skin protectant. The ad is progressing from the previous section by sharing the active ingredients in the product and their benefits. - 00:44–00:48 00:44–00:48 The woman says that the cream is gentle enough for her son's skin, but strong enough for hers, and that for the first time in years their eczema is bearable. This section is building off the last, adding more benefits for the product, while also mentioning the gentleness of the cream on her son's skin. - 00:49–00:52 00:49–00:52 The woman states that no one is up scratching, her son's skin is clear now, and that she finally feels comfortable in her own skin again, along with visuals of them outside enjoying themselves. The ad is further driving in product benefits and social proof. - 00:53–00:59 00:53–00:59 The woman holds up the jar of Eczema Honey and says that if you and your family are suffering like they were, don't wait as long as they did, ditch the toxic stuff, and give Eczema Honey a shot. The ad concludes by delivering a final push to the viewer to try the product, and that they shouldn't wait any longer to try the cream.