How Eadem Advertises on Meta

# Ad summary This is a close-up image of Eadem's tranexamic acid product. The image features the name of the brand and the product's main ingredient. # Brand positioning Eadem aims to solve common skincare problems for women of color. With scientific backing, Eadem's products are formulated for melanin-rich skin. Eadem focuses on a minimalist approach to beauty. # Product Eadem's product is a tranexamic acid skincare treatment. This product includes 5% tranexamic acid to target issues at the root. The product is packaged in a red tube with a metal applicator. # Visual style The ad has a clean, minimalist, and modern style. The focus is on the product and its key ingredient. The ad uses a neutral color palette with a pop of red. The image treatment is soft and natural. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand is calling out the key ingredient, tranexamic acid, and noting that it targets the root cause of skin issues. The brand wants to emphasize the product's effectiveness.

# Ad summary This ad promotes EADEM's Mini Le Chouchou lip balm trio. The ad shows the product being applied to a model's lips to showcase the different colors. # Brand positioning EADEM is presented as a sophisticated beauty brand offering a range of lip care products. The brand aesthetic is clean and modern, and the product design is sleek and minimalist. The brand positions itself as a provider of luxurious, high-quality lip products with an emphasis on enhancing natural beauty. The brand's tone is elegant and playful, and the brand pushes against excessive or unnatural beauty standards, promoting a more natural look. The brand positioning is emotional, focusing on enhancing the user’s natural beauty. The products are presented as simple and easy to use. # Product The product is the Mini Le Chouchou lip balm trio by EADEM. The product consists of three mini-sized lip balms in the colors Sakura Shaved Ice, Butter Mochi, and Fig Sauce. The lip balms come in sleek, silver tubes with a rollerball applicator tip. The product is intended for anyone seeking to enhance their natural lip color with a subtle tint and a glossy finish. The lip balms are shown being applied directly to the lips, highlighting their smooth texture and the natural-looking color payoff. The compact size of the tubes suggests portability and convenience, making them ideal for on-the-go use. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the natural beauty of the models. The lighting is bright and natural, and the colors are soft and muted. The editing style is quick and seamless, with smooth transitions between shots. The production quality is polished, and the ad has a hybrid feel, blending elements of UGC and commercial content. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW at Sephora # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with a close-up of a hand holding three EADEM Mini Le Chouchou lip balms. The intention is to introduce the product. - 00:01–00:01 The ad then cuts to a woman lying in bed applying the lip balm to her lips. The intention is to show the product being used in a real-life setting and demonstrate the ease of application. - 00:02–00:02 The ad showcases a close-up of a woman's arm as she applies the lip balm to her skin. The intention is to provide a better look at the color and texture of the product. - 00:03–00:04 The ad shows a close-up of a woman's lips as she applies the Sakura Shaved Ice lip balm. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish. - 00:05–00:05 The ad cuts to another woman showing off her lips after applying the Sakura Shaved Ice lip balm. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish on different skin tones. - 00:06–00:07 The ad shows a close-up of the Butter Mochi lip balm being applied to a woman's lips. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish. - 00:08–00:08 The ad cuts to a woman showing off her lips after applying the Butter Mochi lip balm. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish on a different skin tone. - 00:09–00:10 The ad shows a close-up of the Fig Sauce lip balm being applied to a woman's lips. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish. - 00:11–00:11 The ad cuts to another woman showing off her lips after applying the Fig Sauce lip balm. The intention is to demonstrate the product's ability to enhance natural lip color and provide a glossy finish on a different skin tone. - 00:12–00:12 The ad shows three EADEM Mini Le Chouchou lip balms standing on a white surface. The intention is to highlight the product's packaging and design. - 00:13–00:13 The ad shows a hand picking up the three EADEM Mini Le Chouchou lip balms from a white surface. The intention is to reinforce the brand and product. - 00:14–00:15 The ad ends with text on a gray background that says, "SHOP NOW at Sephora." The intention is to provide a call to action and direct viewers to purchase the product.

# Ad summary string # Brand positioning Eadem positions itself as a modern, science-backed skincare brand focused on inclusivity and simplicity. Their approach centers on creating products designed to be effective across all skin tones. The brand promotes a minimalist, skin-first lifestyle, emphasizing the importance of sun protection as an everyday essential. They push against the norms of complicated, multi-step skincare routines by offering multi-benefit products, like their sunscreen primer. The brand positioning is both functional, promising effective sun protection and blurring, and emotional, appealing to individuals who value simplicity and inclusivity in their skincare routine. # Product The featured product is Eadem's Sunseude Daily Sunscreen & Blurring Primer, a broad-spectrum SPF 50+ sunscreen that doubles as a makeup primer. It comes in a small, pale yellow container. The product is designed for daily use and promises to blur imperfections while providing sun protection. The ad implies that it's suitable for all skin tones and can be easily incorporated into a daily routine, even when on the go. Its key selling points are its dual functionality (sunscreen and primer), portability, and ease of application. # Visual style The ad has a natural, casual aesthetic, resembling user-generated content. It is shot in natural lighting, giving it an authentic feel. The editing features quick cuts to maintain a fast pace, and the audio and visual elements are synced, with actions timed to the music. The overall production quality is a hybrid between a polished commercial and UGC, designed to appeal to a younger, digitally-native audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The video begins with a woman holding up the Eadem sunscreen stick and looking directly at the camera to establish a personal connection. She applies the product to her face, demonstrating its use as an everyday suncare essential. - 00:08–00:10 00:08–00:10 The scene shifts to an exterior shot, showing her placing the sunscreen stick into a small purse, highlighting its portability. She is then shown reapplying the sunscreen while walking outside, emphasizing the ease of use and integration into a busy lifestyle. - 00:10–00:12 00:10–00:12 The product's packaging is shown up close, clearly displaying the product name and SPF level. This shot reinforces the product's claims and benefits. - 00:12–00:15 00:12–00:15 The woman is shown applying the sunscreen again, this time while outdoors and sitting on steps. The setting highlights everyday use and practicality. - 00:15–00:18 00:15–00:18 The final shot repeats the product close-up, once again highlighting the product's name and sun protection factor. This acts as a visual reinforcement of the brand and key benefits.

# Ad summary A woman demonstrates the use of Eadem Daily Sunscreen & Blurring Primer. She applies the product before and after the application of makeup. # Brand positioning Eadem is presented as a skincare brand offering modern, minimalist suncare. The ad conveys that the brand is inclusive with a functional approach to beauty. The brand aims to occupy a space in the consumer's mind as a simple, effective product that is for all skin types. # Product Eadem's Sunsmack Daily Sunscreen & Blurring Primer is presented as a sunscreen in stick format, designed for easy application and reapplication. The product is for those looking for SPF protection that works seamlessly under and over makeup. The stick formulation addresses the purchase barrier of messy or inconvenient sunscreen application. The blurring primer effect creates a smooth base for makeup, while the SPF 50 offers sun protection. # Visual style The ad's aesthetic is natural and polished, with clean lighting and a focus on the model's clear skin. The editing style includes quick cuts that sync with the music. The production quality is high-end. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a woman demonstrating the application of a sunscreen stick. - 00:07–00:11 She twists the bottom of the sunscreen stick to push the product up and out of the applicator. The ad shows her applying the product to her cheek. - 00:11–00:18 The woman is seen applying more of the product to her cheek.

# Ad summary This image ad features skincare products arranged on and around a two-tiered cake to create an eye-catching visual. # Brand positioning The brand Eadem appears to position itself as a sophisticated skincare brand. The brand emphasizes simplicity and quality, evident in the minimalist design and sleek packaging. The absence of overt claims or hyperbole suggests a focus on understated elegance and efficacy. The brand aligns itself with consumers who appreciate luxury and are willing to invest in premium skincare. # Product The featured product appears to be a skincare product packaged in a silver metallic tube with a black cap. The tube has a minimalist design. The presentation suggests a product that is both luxurious and effective. The product's small size may indicate that it is a concentrated treatment. # Visual style The overall visual style is high-end studio photography. The composition features the product as an artful element within a visually striking scene. The aesthetic is clean and modern with a touch of luxury. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents Eadem products in a visually striking and unexpected context, featuring them as decorative elements on a cake. This unexpected juxtaposition aims to disrupt the typical skincare ad format and capture attention through an element of surprise from the brand's perspective. - The cake and pearls create an aesthetic, reinforcing a sense of luxury and indulgence associated with the product. This presentation seeks to enhance the product's appeal by aligning it with celebratory and visually pleasing imagery from the brand's perspective. - The careful arrangement and studio lighting emphasize the product's sleek packaging and design, highlighting its premium qualities and sophistication to the customer.

# Ad summary The ad promotes EADEM's Advanced Dark Spot Concentrate with a minimalistic image that includes the product, text highlighting the product name and benefits, and a call to action. # Brand positioning EADEM presents itself as a skincare brand that merges clinical efficacy with a focus on treating dark spots. The brand positioning centers around delivering clinically proven results, as evidenced by the phrase 'Clinically Proven to Fade Dark Spots in 2 weeks.' The brand emphasizes simplicity and efficacy, appealing to consumers seeking targeted skincare solutions that are both advanced and effective. # Product EADEM's Advanced Dark Spot Concentrate is a skincare product designed to fade dark spots within two weeks, as highlighted in the ad copy. The product is presented as a concentrated treatment, suggesting a potent formulation intended for targeted use on specific areas of concern. The focus is on the product's ability to deliver visible results in a short timeframe, making it an appealing option for individuals seeking a fast-acting solution for skin discoloration. # Visual style The ad features a minimalist, high-contrast visual style with a focus on clarity and directness. The color palette is limited to black, white, and a coral hue, creating a clean and modern aesthetic. The product is prominently displayed against a stark background, highlighting its features and benefits. The overall impression is polished and professional, designed to quickly convey key information and drive conversions. # Hooks Headline: Clinically Proven to Fade Dark Spots in 2 weeks. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad begins by highlighting the key benefit that EADEM's product is 'Clinically Proven to Fade Dark Spots in 2 weeks,' positioning the brand as science-backed and results-driven. This is told from the brand's perspective in order to immediately capture the audience's attention by showcasing the product's efficacy, addressing a common skin concern and differentiating the product through a quantifiable claim. - Next, the ad explicitly identifies 'The Mark ADVANCED DARK SPOT CONCENTRATE,' clarifying exactly what the product does and its primary function. The brand tells the consumer what the product is called and what the formulation targets, building trust by being transparent about the product and its intended results. - Finally, the ad provides an easy next step by adding a 'SHOP NOW' button. The brand clearly directs the customer to immediately purchase the product, removing friction from the purchasing process.

# Ad summary This ad promotes EADEM's sunscreen stick, highlighting its ability to be worn both under and over makeup. The ad features a woman applying the sunscreen stick, demonstrating its use before and after applying makeup. # Brand positioning EADEM presents itself as a modern, functional brand focusing on skincare and beauty products designed for convenience and versatility, as demonstrated by the sunscreen stick's ability to be worn under or over makeup. The brand seems to be targeting consumers who seek simplicity and ease of use in their beauty routines. The brand's products appear to be designed for on-the-go lifestyles. # Product The ad showcases EADEM's Sunswept Daily Sunscreen & Blurring Primer, presented in a pale-yellow stick format. It is designed to be used both as a primer under makeup and as a sunscreen over makeup. The product comes in stick format for easy application, making it travel-friendly and convenient for reapplication throughout the day. The packaging features the product name, the brand name, and SPF value. The ad highlights the product's versatility, addressing potential barriers by demonstrating its use in various makeup routines. # Visual style The ad has a clean, natural aesthetic. The lighting is bright and natural, highlighting the model’s skin. The focus is on the product and its application, with minimal distractions. The editing is smooth, with static shots and simple transitions. The pacing is slow, allowing viewers to follow each step of the product application clearly. It appears to be a UGC style video, given the simplicity of the visuals. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of the woman applying the sunscreen stick on her cheek over makeup, creating intrigue by showing its use after makeup application. - 00:02–00:04 The ad then shows the product packaging and name, emphasizing the blurring primer aspect. - 00:04–00:15 The ad returns to the model and demonstrates the sunscreen stick's application before makeup, showing its use as a primer and clarifying its primary function. This continues to be told from the consumer's perspective. - 00:15–00:17 The ad transitions to the model wearing blush, further emphasizing the product’s use as a primer and compatibility with other makeup products. - 00:17–00:18 The ad then shows the model applying lip product. - 00:18–00:36 The model applies more of the sunscreen stick over her makeup.

# Ad summary A woman in her car applies various makeup products on her face, including a jade roller and lip plumper. # Brand positioning Eadem is presented as a brand that provides makeup products that are easy to use on the go, for any occasion. The products are positioned as staples that can be used under or over makeup, and are designed for busy people with active lifestyles. This implies a functional brand positioning aimed at simplicity and convenience. The tone is casual and relatable, suggesting a brand that understands the needs of the modern consumer. # Product The ad features multiple Eadem beauty products. A green stick is shown, implied to be a skin balm that can be used under or over makeup. A black makeup brush is also shown, implied for use with the skin balm to blend the product. A silver tube with a rollerball applicator is also shown, implied to be a lip plumper that is applied directly to the lips. The ad shows the products being used in a car, highlighting their portability. The ad addresses the purchase barrier of inconvenience by demonstrating how easy it is to apply the products on the go. # Visual style The ad has a UGC feel, with a natural lighting and simple editing style. The cuts are relatively quick and timed to the music. The production quality is high, but the overall aesthetic is meant to appear casual and relatable. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The woman applies the green stick on her face, covering her cheeks, forehead, nose, and chin. - 00:08–00:10 00:08–00:10 She uses a brush to blend the product onto her face. - 00:10–00:17 00:10–00:17 The woman applies a lip plumper, first on her hand and then on her lips. - 00:17–00:25 00:17–00:25 The woman reapplies the green stick onto her face.

# Ad summary This ad showcases the EADEM Daily Sunscreen & Blurring Primer. The ad features a woman demonstrating how the SPF stick does not cause a white cast and can be used as a primer under makeup or reapplied over makeup without disrupting it. # Brand positioning EADEM is presented as a brand focused on providing skincare solutions that cater to the specific needs of individuals with melanated skin. The brand explicitly addresses and resolves common frustrations like white cast and makeup disruption when using and reapplying sunscreen. By implication through the spokesperson, EADEM aligns itself with an inclusive, beauty-conscious lifestyle where skincare not only protects but also enhances makeup application. The brand challenges norms that exclude or overlook the unique needs of diverse skin tones by offering products specifically formulated to avoid leaving a white cast on deeper complexions. EADEM is functionally positioned to deliver performance by ensuring a flawless look with SPF protection. # Product The advertised product is the EADEM Daily Sunscreen & Blurring Primer, a sunscreen stick designed to be used as both a sunscreen and a makeup primer. It comes in a stick form for easy application and reapplication. Key features emphasized are that it leaves no white cast, prevents pilling, and can be applied both under and over makeup. The sunscreen is presented as a solution for individuals who want to protect their skin from the sun without disrupting their makeup. The product helps to mattify and blur the pores, creating a smooth base for makeup. The product’s unique selling point is its ability to allow for easy SPF reapplication throughout the day without ruining makeup, thereby addressing a common barrier to consistent sunscreen use. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The production quality is high, which aims to support a tone of expert endorsement. The pacing is moderate, and cuts are timed to the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator starts by saying she has never used SPF like this before, introducing the product as a sunscreen in stick form that can be applied under and on top of makeup. This message aims to pique viewer's interest in the product's unique format. The audience experiences this from the first-person view of the creator. The tone is one of surprise and curiosity. - 00:08–00:16 The creator introduces the product as the EADEM Daily Sunscreen & Blurring Primer, noting that it doesn't cause a white cast or pilling, even with reapplication. The ad transitions into showing the unique ingredients and product benefits. The audience experiences this from the first-person view of the creator. The tone is informative. - 00:19–00:21 The creator notes that the product helps to mattify and blur pores, transitioning to showing the product's primer benefits. The audience experiences this from the first-person view of the creator. The tone is one of excitement. - 00:22–00:25 The creator highlights the matte finish the product leaves on makeup. The audience experiences this from the first-person view of the creator. The tone is one of excitement. - 00:25–00:35 The creator notes that the best part of the product is the ability to reapply without disrupting makeup. The audience experiences this from the first-person view of the creator. The tone is informative. - 00:37–00:43 The creator notes that the product provides no white cast, oil control, and blurring capabilities, ending with the phrase "EADEM has done it again". The audience experiences this from the first-person view of the creator. The tone is satisfied.

# Ad summary A creator demonstrates the features and benefits of Eadem's Sunswept Daily Sunscreen & Blurring Primer, calling it the product of the year. She highlights the product's full coverage SPF 50+ protection, mattifying and pore-blurring capabilities, and transparent, weightless formula. # Brand positioning Eadem positions itself as a brand for skincare that addresses sun protection and priming concerns for oily skin. The brand is presented as being effective, inclusive and transparent, as it creates daily sunscreens designed to solve unique problems. The brand appeals to those seeking high-performance sun protection without compromising their complexion or makeup application. # Product The Eadem Sunswept Daily Sunscreen & Blurring Primer is a full-coverage SPF 50+ chemical sunscreen stick that also serves as a pore-blurring and mattifying primer. It boasts the highest UVA protection grade possible (PA++++). The transparent formula is designed for all swipes and skin tones. The product is marketed as feeling and smelling like nothing, providing sun protection and a smooth base for makeup without any heaviness or white cast. It addresses the pain point of sun sticks dragging makeup off by offering a formula that does not disturb makeup. # Visual style The ad has a casual, UGC-style aesthetic, featuring a single creator speaking directly to the camera in a bedroom setting. The lighting appears natural and unfiltered. Quick cuts and transitions timed to the audio create a fast-paced rhythm. Overall, the production quality is simple, contributing to an authentic tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the Eadem Sunswept Daily Sunscreen & Blurring Primer, emphatically declaring it the "product of MY YEAR!!" and stating it's on her "top shelf for life." - 00:05–00:19 She anticipates viewers' skepticism and explains why it's exceptional: it's a "full coverage SPF 50+ chemical sunscreen" with the highest UVA protection (PA++++). - 00:19–00:31 She then notes that it also functions as a "pore-blurring mattifying primer" that's "transparent for all swipes and skin tones" and feels weightless and scentless. - 00:31–00:36 The creator highlights that she applies the product on her bare oily skin for sun protection and priming. - 00:36–00:42 The ad cuts to a split screen to show the blurring primer effect of reducing visible pores. She emphasizes how the effect is covert but undeniable. - 00:43–00:59 The creator applies the product to her face and reapplies makeup over it to display the product does not remove the makeup or cause smudging. - 00:59–01:13 She concludes by asserting that her oily skin is full-time proof of the product's performance, highlighting its oil-skin safety and ability to deliver a soft, matte, blurred, and sun-protected finish without powder or spray.

# Ad summary This ad showcases a variety of mini EADEM skin care products. The ad cycles through close up shots of different women as they apply different EADEM products onto their faces. The ad concludes with a pink screen displaying the EADEM logo and call to action to shop now. # Brand positioning EADEM presents itself as a modern skincare brand catering to women with melanated skin. The brand focuses on effective, gentle skincare solutions. The brand steers clear of harsh chemicals, instead using natural ingredients to enhance the skin's natural beauty. EADEM places an emphasis on simplicity and efficacy, positioning itself as an essential part of a daily self-care ritual for those seeking a healthy, radiant complexion. # Product The ad features a curated selection of EADEM mini skincare products, each designed to address different skincare needs. The Cashmere Peel is a gentle exfoliating and hydrating essence. The Mami Wata All-Over Ultra Calming Rescue Mist is a face mist designed to calm the skin. Cloud Cushion is a moisturizer. The Sunsnude Daily Sunscreen & Blurring Primer SPF is a sunscreen stick. Le Chouchou Butter Mochi is a lip softening balm. # Visual style The ad has a clean and minimalist aesthetic. The video is brightly lit, providing a high-key lighting effect. The video utilizes close-up shots that put the focus on the product and the application process. There are quick cuts and seamless transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW at Sephora & eadem.co # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with a series of close up shots showing diverse women with different skin tones applying EADEM skincare products to their faces. Each product has an overlay text with its name. - 00:08–00:10 The ad transitions to a light pink screen that prompts the viewer to shop now at Sephora & eadem.co. The EADEM logo then appears.

# Ad summary A UGC-style demo of EADEM Sunsuede, featuring a creator sharing that she's used sunscreen since she was 18 and still has sunspots. She introduces the product as a way to reapply sunscreen on top of makeup without a white cast. She applies the product on her face, neck and lips to show how it can be used anywhere. # Brand positioning EADEM is presented as a brand that prioritizes advanced technology in its skincare products, specifically Korean engineered technology. The brand addresses the common issue of sunspots despite consistent sunscreen use, positioning itself as an innovative solution. It aligns with a functional approach by offering effective sun protection and blurring imperfections with zero white cast. # Product The EADEM Sunsuede is a combination of a broad spectrum SPF 50 and makeup primer designed for reapplication throughout the day. It's suitable for anyone who wears makeup and wants to protect their skin from the sun. The product absorbs excess oil and leaves a suede finish with zero white cast. It’s made for reapplication even on top of makeup, the neck, and lips. # Visual style The ad has a polished UGC aesthetic, with a natural light feel and a handheld camera style. Editing is fast-paced, with quick cuts that keep the energy high. The production quality is a hybrid, blending a polished commercial look with the authenticity of user-generated content. The pacing is consistent at around 25 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So I'm going to toss this one in my purse but you guys should definitely pick it up # Point of view - [object Object] # Storyline - 00:00–00:07 The creator holds up the product and applies it to her face over makeup, stating that she's worn sunscreen since she was 18 and still got sun spots. This is presented from the creator's perspective, framing the ad as a personal testimonial and experience. The tone is casual and relatable, setting up a problem that many viewers may experience. - 00:07–00:16 The creator introduces EADEM Sunsuede as a Korean engineered technology that has evolved to solve the problem of needing to reapply sunscreen. The audience is experiencing it from the creator's POV. The tone is enthusiastic, positioning the product as a technologically advanced solution. - 00:16–00:22 The creator demonstrates the product application on her face, highlighting that it’s a makeup primer that blurs pores and absorbs excess oil. The audience is experiencing it from the creator's POV. The tone is informative, showing the product's dual function and benefits. - 00:22–00:35 The creator points out the important point that the product is made for reapplication, even on top of makeup, the neck, and lips. The audience is experiencing it from the creator's POV. The tone is enthusiastic and a bit surprising, emphasizing the product's unique versatility. - 00:35–00:41 The creator asks if the product just blew the viewer’s mind because it did for her, emphasizing that it is available now and recommending that they toss it in their purse and pick it up. The audience is experiencing it from the creator's POV. The tone is excited and persuasive, encouraging immediate action.

# Ad summary A woman films a selfie-style review of EADEM's Sunsweat Daily Sunscreen and Blurring Primer. She highlights the SPF, blurring capability, and zero white cast. # Brand positioning EADEM is presented as a brand that solves a key pain point for people with darker skin tones: SPF that doesn't leave a white cast. It's positioned as a functional skincare and makeup brand, that's simple and easy to use, as shown by the application in the video. # Product The product featured is EADEM's Sunsuede Daily Sunscreen & Blurring Primer, which is an SPF 50 that comes in one tone for all skin types. The primer comes in a stick for easy application. The product offers broad spectrum coverage without leaving any white cast, residue, or ashiness. It can be applied over makeup without lifting or smudging it, and comes in a contour applicator to get every spot on your face. # Visual style The ad has a natural, polished aesthetic with bright lighting. The video uses a stationary camera to maintain a selfie-style POV. The editing rhythm is slow and the cuts sync with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman shows herself swiping the product on her face. - 00:01–00:04 00:01–00:04: She holds the product up to the camera to show the branding and product name. This is a clear visual introduction to the product she is reviewing. - 00:04–00:07 00:04–00:07: She continues swiping the product on her face. This continues the product demo, showing the product in use. - 00:07–00:11 00:07–00:11: She continues swiping the product on her face, making sure to show no white cast. - 00:11–00:14 00:11–00:14: The woman swipes the product on her face again. - 00:14–00:17 00:14–00:17: She uses a makeup brush to even out the product on her face. - 00:17–00:23 00:17–00:23: The woman swipes the product over her face. - 00:23–00:25 00:23–00:25: She holds up the product again to show the branding. - 00:25–00:28 00:25–00:28: She smiles and holds up the product in front of her face.

# Ad summary This ad features a creator demonstrating EADEM Sun Suede, an SPF 50 sunscreen in stick form. She begins by mentioning how reapplying SPF can feel like a chore. She applies the product to her face, and describes how smoothly it glides on. She says it feels like her own skin but better, and says it doesn't move her makeup. # Brand positioning EADEM is presented as a brand that formulates SPF products that are comfortable and easy to reapply throughout the day, even over makeup. The focus is on making sunscreen application and reapplication more appealing and less of a chore. By emphasizing the blurring effect and smooth application of their Sun Suede SPF 50, EADEM is positioning itself as a brand that prioritizes both sun protection and cosmetic benefits. # Product EADEM Sun Suede SPF 50 is a sunscreen stick designed for daily use. The product is marketed towards individuals who find reapplying sunscreen a chore. It offers SPF 50 protection while also providing a blurring effect similar to a primer. The product is easy to apply and glides on smoothly, feeling like your own skin but better. It can be applied over makeup without causing it to move, making it convenient for reapplication throughout the day. # Visual style The ad has a UGC feel with natural lighting. The editing is simple, with mostly static shots and smooth transitions. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts timed to the speaker's pauses. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator starts by acknowledging that reapplying SPF often feels like a chore for the target audience. The intention is to establish a relatable pain point and position the product as a solution that addresses this common frustration. This is from the customer's perspective and tone. - 00:04–00:09 The creator introduces EADEM Sun Suede, highlighting its SPF 50 protection and blurring effect, like a primer. This aims to inform the viewer about the product's dual functionality and demonstrate its potential benefits beyond basic sun protection. This is from the customer's perspective and tone. - 00:09–00:12 The creator showcases the smooth application of the product, emphasizing its ease of use and appealing texture. This aims to visually communicate the product's user-friendly nature and create a desire to experience its smooth feel. This is from the customer's perspective and tone. - 00:12–00:22 The creator shares her personal experience, noting that she keeps the product in her bag for easy reapplication and that it doesn't disturb her makeup. This intends to build trust by demonstrating how the product integrates seamlessly into her daily routine, and shows that the product is easy to use, even over makeup. This is from the customer's perspective and tone.

# Ad summary A female creator demonstrates Eadem’s Sunswept sunscreen and blurring primer SPF 50. She applies it to her bare skin and over her makeup and shows how it’s easy to apply and does not affect the look of the makeup. # Brand positioning Eadem is presented as a brand that offers accessible skincare solutions for women, offering products that fill multiple needs and are easy to use for on-the-go lifestyles. The brand emphasizes effective sun protection without leaving a white cast or making the skin look oily, which targets a common concern in the beauty and skincare market. The brand is positioned as both functional and aligned with an active lifestyle. # Product The product being advertised is the Sunswept Daily Sunscreen & Blurring Primer SPF 50+ by Eadem. It is designed to be applied under or over makeup, providing broad spectrum SPF 50+ sun protection while simultaneously blurring skin imperfections. This Korean-engineered product is formulated to avoid leaving a white cast on the skin and prevent an oily or greasy appearance. It is presented as easy to apply and suitable for daily use, especially for individuals on the go who want sun protection without compromising their makeup. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel. The use of a real person and selfie-style camera work provide a UGC feel. The editing style includes quick cuts to show application, as well as static shots. The overall tone is informative and enthusiastic. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A female creator is facing the camera while holding a package of Eadem's sunscreen. The intention of this moment is to directly introduce the product as a solution that works under and over makeup, making it versatile and appealing to the audience. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is enthusiastic. - 00:03–00:05 00:03–00:05 She takes the lid off the sunscreen product. This is in response to the prior moment as she is preparing to demo the product while telling the audience that Eadem has released the sunscreen. - 00:05–00:09 00:05–00:09 She displays the packaging while pointing at the product details, informing the audience that the sunscreen is blurring, is SPF 50+, and is a primer all in one. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:09–00:11 00:09–00:11 She applies the sunscreen to her forehead. The intention is to demonstrate that it is very easy to apply. - 00:11–00:14 00:11–00:14 She displays the results, telling the audience that the sunscreen gives her skin a soft blurred finish. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:14–00:17 00:14–00:17 She shows the sunscreen product again and tells the audience that it is Korean engineered and SPF 50+. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:17–00:22 00:17–00:22 She applies the sunscreen to her forehead and face, and shows the results. She notes that there is no white cast and that her skin does not look greasy or oily. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:22–00:26 00:22–00:26 The creator states she's going to do a spring look and will reapply Sunswept once her makeup is done. This moment sets up the demonstration of using the sunscreen over makeup. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:26–00:33 00:26–00:33 She reapplies Sunswept over her makeup. She tells the audience that she is applying it over her makeup and that it is not impacting her glam. This showcases the product's usability over makeup, reassuring the audience that it doesn't disturb makeup. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is informative. - 00:33–00:37 00:33–00:37 The creator concludes by endorsing Sunswept for all girls on the go who want sun protection all day long. This reinforces the product's convenience and benefits for a specific demographic. The perspective is from the creator, giving the audience a sense of a reliable recommendation, and the tone is enthusiastic.

# Ad summary This ad showcases the Eadem brand, featuring their sunscreen and lip treatment. The ad highlights the products' ease of use and aesthetic appeal, positioning them as essential for a quick and stylish beauty routine on the go. # Brand positioning Eadem is presented as a modern beauty brand focused on creating high-quality, easy-to-use products for women of color. The brand emphasizes simplicity and elegance, with clean product designs and a minimalist aesthetic. Eadem aims to empower women to enhance their natural beauty effortlessly, promoting a lifestyle of convenience and sophistication. The brand steers clear of overly complex or intimidating beauty routines, offering streamlined solutions for everyday use, which puts them in a unique position in the market. # Product The ad features two key products from Eadem: the Sunsnuede Daily Sunscreen & Blurring Primer and a lip treatment. The Sunsnuede is presented as a convenient stick format that provides broad-spectrum SPF 50+ protection while also acting as a blurring primer. Its application is shown as smooth and effortless, suitable for on-the-go use. The lip treatment is packaged in a sleek, silver tube and is applied to enhance and moisturize the lips, adding a touch of glamour to the routine. Both products are designed for quick and easy application, addressing the pain point of time-consuming beauty routines. The Sunsnuede is explicitly described on its packaging as a "Daily Sunscreen & Blurring Primer." # Visual style The ad has a polished UGC feel, combining high-quality visuals with a casual, relatable presentation. The editing style involves quick cuts to showcase different steps of the beauty routine. The production quality is high, with natural lighting and clear focus on the products. The visual motifs include consistent close-up shots and a recurring theme of applying makeup in a car. The pacing is moderate, aligning with the rhythm of the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a woman in a convertible, holding up the Eadem Sunsnuede sunscreen stick. This introduces the product and sets the scene, implying luxury and an on-the-go lifestyle. The perspective is from a selfie angle, creating a sense of intimacy and personal recommendation. The tone is casual and stylish. - 00:02–00:06 00:02–00:06: The woman applies the sunscreen stick to her face while in the car, demonstrating its easy application. This shows the product in use, highlighting its convenience and portability. The perspective remains from the selfie angle, maintaining a casual and relatable tone. The tone is practical and effortless. - 00:06–00:11 00:06–00:11: The woman continues her makeup routine in the car, applying additional products such as foundation, blush, eyeliner, and mascara. This shows the product as part of a broader beauty routine, integrating it into the viewer's potential daily life. The perspective is still from the selfie angle, reinforcing the personal and relatable tone. The tone is chic and efficient. - 00:11–00:14 00:11–00:14: The woman applies the Eadem lip treatment, completing her look. This showcases another Eadem product, reinforcing the brand's range and aesthetic. The perspective is from the selfie angle, maintaining consistency. The tone is polished and refined. - 00:14–00:18 00:14–00:18: A shot of the woman applying makeup in the car via the side mirror and reapplying the Eadem Sunsnuede sunscreen stick. This reiterates the product's portability and ease of use, emphasizing its fit within a fast-paced lifestyle. The perspective shifts to the side mirror, offering a different visual angle while reinforcing the on-the-go theme. The tone is practical and stylish.

# Ad summary A creator demo-style ad showcasing Eadem's Sunsnuede Daily Sunscreen & Blurring Primer. The ad shows the creator demonstrating the product, and talking about how it doesn't leave a white cast, creates a blurring effect, absorbs excess oil, and blurs pores. The ad also highlights that it's easy to apply and is a travel-friendly size. # Brand positioning Eadem is presented as a brand that provides high-quality sunscreen products that break away from the norms of traditional sunscreens. The brand is positioned for consumers who dislike wearing sunscreen due to common issues like white cast, mess-free application, and makeup interference. Eadem promotes a lifestyle of skincare that integrates seamlessly into daily routines, whether at the beach or on the go, and emphasizes functional benefits like blurring pores and oil absorption without disrupting makeup. # Product The advertised product is Eadem's Sunsnuede Daily Sunscreen & Blurring Primer SPF 50+, designed to protect the skin from UVA and UVB rays while offering a blurring effect. The product is presented as a game-changer for those who dislike wearing sunscreen, addressing common concerns such as white cast/residue, messy application, and incompatibility with makeup. The sunscreen comes in a compact, travel-friendly size, making it easy to carry in a bag for on-the-go use. It is designed to be worn alone, under, or over makeup, providing a smooth, matte finish by absorbing excess oil and blurring pores, enhancing the skin’s natural appearance. # Visual style The ad features a natural and polished aesthetic with bright, natural lighting. The editing style includes quick cuts to transition between different times of the day and locations. The overall production quality is high-end commercial, giving the ad a polished and trustworthy feel. The pacing is moderate, with the cuts timed to coincide with the beat of the music and the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator applying sunscreen on her face, setting the stage for a beauty routine. - 00:02–00:05 The scene transitions to a beach view, followed by the creator stating her dislike for wearing sunscreen and declaring the featured product a game changer, piquing the audience's interest and establishing a personal connection. - 00:05–00:08 The creator begins to list product benefits, starting with how it doesn't leave a white cast, using visual proof to highlight the product's claim. - 00:08–00:11 The creator then highlights the blurring effect, allowing the audience to experience the product's effect on skin. - 00:11–00:16 The ad continues with product application at 12:14, followed by the creator showcasing scenes of vacation, highlighting product benefits of mess-free application and travel-friendly size. - 00:16–00:20 The creator highlights that the product can be worn alone, under, or over makeup, showing a closeup of her face to demonstrate the product's impact.

# Ad summary This ad for Eadem's Advanced Dark Spot Concentrate features a close-up shot of the product tube and a line of dispensed product. It highlights the pinpoint design of the applicator and emphasizes the benefit of avoiding waste. # Brand positioning Eadem is presented as a skincare brand focused on efficacy and precision. The brand emphasizes functionality with language around scientific advancement, as demonstrated by the brand's claim to feature "pinpoint design." The focus is on targeted treatment of dark spots with minimal waste. This functional approach suggests that Eadem aims to occupy a space in the market that values direct, effective solutions rather than purely aesthetic or pampering experiences. # Product The product is Eadem's "The Mark ADVANCED DARK SPOT CONCENTRATE," designed to target and treat dark spots. It comes in a metallic squeeze tube with a pinpoint applicator tip, enabling precise dispensing and minimizing waste. The concentrate itself appears to be a light yellow-beige cream, smooth in texture, and dispensed in a controlled line. The ad highlights the design of the applicator as a key feature, suggesting ease of use and efficient product delivery, which is worth trying or buying. # Visual style The ad uses a minimalist, product-focused visual style. It features a close-up shot of the product on a bold, solid-colored background. The lighting is bright and clean, highlighting the product's texture and form. The typography is simple and modern. This aesthetic creates a sense of scientific precision and sophistication. The high production quality and close-up shot likely increase scannability and stop power in a feed. # Hooks Headline: Pinpoint design. No waste. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad starts by showing the brand name, EADEM, in large font at the top. This immediately establishes brand recognition and visually anchors the product in the viewer's mind. - The narrative then transitions to the brand emphasizing the key attribute of the product’s packaging, “Pinpoint design. No waste.” The brand uses this statement to communicate efficiency, precision, and value to the customer, showcasing why the product is superior. - Finally, the brand showcases "The Mark ADVANCED DARK SPOT CONCENTRATE" in action with product being dispensed, highlighting the light yellow-beige cream. This reinforces the product's function and tangible form for the customer.

# Ad summary This ad features a step-by-step skincare routine using Eadem products, showcasing the brand's new classics set for smooth, glowing, and calm skin every day. # Brand positioning Eadem is presented as a modern skincare brand that emphasizes simplicity and efficacy. The brand focuses on delivering smooth, glowing, and calm skin, positioning itself as a go-to solution for daily skincare needs. It opts for a clean and minimal aesthetic, emphasizing the natural beauty of the user. The brand seems to align with a lifestyle that values self-care and effortless beauty, avoiding unnecessary complexity or harsh chemicals. Eadem presents a functional and emotional blend: it aims to deliver tangible results (smoothness, glow, calmness) while also promoting a feeling of well-being and confidence. The ad highlights a compact travel set, indicating the brand aims to integrate seamlessly into users' daily routines. # Product The ad features a travel set of Eadem products designed for daily skincare. The products highlighted include: 1) Cashmere Peel, applied directly to the skin to exfoliate and smooth the complexion. 2) Mami Wata Ultra-Calming Rescue Mist, used to calm and hydrate the skin. 3) Cloud Cushion, applied to the face to moisturize and soften the skin. 4) Le Chouchou, a lip product that adds shine and color to the lips. The products are presented as providing a simple, effective routine for achieving smooth, glowing, and calm skin, with a focus on daily use and travel convenience. The products address purchase barriers by presenting a full routine, and emphasizing that these are all that is needed for easy skincare on the go. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on close-ups and product details. The editing style consists of quick cuts that highlight each product and step in the skincare routine. The production quality is high, with clean lighting and smooth transitions, aiming to convey a sense of luxury and efficacy. The ad uses a consistent visual motif of close-ups on the skin and product application. The pacing is moderate, with cuts timed to coincide with the product demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman is applying a white cream labeled "Cashmere Peel" to her face. - 00:02–00:04 00:02–00:04 The camera shows a bottle of Eadem mist, then a woman is shown with her eyes closed, as though having just sprayed her face with the mist labeled "Mami Wata". - 00:04–00:06 00:04–00:06 The camera shows a light being shone onto a surface as a cream labeled "Cloud Cushion" is introduced, then the woman is shown applying the cream to her face. - 00:06–00:08 00:06–00:08 The woman is shown applying a lip product labeled "Le Chouchou" to her lips, which are already shiny. - 00:08–00:11 00:08–00:11 A stack of books is shown with all of the Eadem products placed on top of them. The products are described as the new classics, and the copy reads: "Smooth, glow, and calm - your travel set for every day".

# Ad summary An ad for Eadem Sunsuede Daily Sunscreen & Blurring Primer. The product sits in a protective, yellow web-like structure on a gradient green background. The text highlights the product's newness and prompts viewers to shop now. # Brand positioning EADEM positions itself as a brand focused on daily rituals with their Sunsuede Daily Sunscreen & Blurring Primer. The brand emphasizes the importance of sun protection and blurring imperfections in the face. The brand targets consumers who value incorporating skincare into their routine. # Product The advertised product is the Sunsuede Daily Sunscreen & Blurring Primer by EADEM. It is a sunscreen and primer, indicated by "SPF 50" (on-package label text) and offers broad spectrum protection from UVB + UVA rays (on-package label text). The product is specifically formulated "FOR THE FACE" (on-package label text). It's described as part of a "DAILY RITUAL", suggesting it is easily incorporated into a morning routine. The product packaging comes in a cylindrical container. # Visual style The ad has a clean, modern aesthetic. The focus is on the product with minimal distractions, enhanced by the gradient background and centered product placement. The product presentation is eye-catching due to the combination of color and the protective web, drawing the viewer's attention. The typography is simple and legible. # Hooks Headline: YOUR NEW DAILY RITUAL. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad showcases the EADEM product, presenting it as new and part of a daily routine. The intention is to introduce the Sunsuede Daily Sunscreen & Blurring Primer to potential customers, encouraging them to integrate it into their daily lives. This is told from the brand's perspective. - The text "YOUR NEW DAILY RITUAL." creates an appeal to viewers looking to enhance their routine. The intention is to entice viewers to purchase the product to add it to their daily ritual. The call to action encourages viewers to purchase from the brand's perspective.