How Dunkin' Advertises on Meta

# Ad summary This ad shows a close-up of a donut being sprinkled with colorful sprinkles. It is looping continuously. # Brand positioning This ad does not explicitly state the brand being advertised. However, it promotes a sweet treat, and given the visual presentation, suggests a lighthearted and indulgent experience. # Product The advertised product is a chocolate-frosted donut covered in colorful sprinkles. The donut itself appears to be a standard yeast donut with a hole in the center, heavily coated with a rich chocolate frosting and then liberally covered in an array of rainbow sprinkles. # Visual style The ad has a polished aesthetic with bright, even lighting. The editing style features static shots. The production quality is high-end commercial, with a focus on visual appeal. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 00:00–00:17

# Ad summary This Dunkin' ad features five smiling Dunkin' employees, three women and two men, standing in front of an orange background with the words 'JOIN OUR TEAM!' in white text at the top. The ad promotes the idea of joining the Dunkin' team. # Brand positioning Dunkin' is presented as a friendly and accessible brand, emphasizing its role in the daily lives of Americans, as highlighted by the slogan 'America Runs on Dunkin'.' The ad positions Dunkin' as an employer, promoting a sense of community and teamwork. It uses the image of smiling employees to convey a welcoming and positive work environment, encouraging potential applicants to join their team. The brand aligns with values of accessibility and community. # Product This ad does not feature a specific Dunkin' product. Instead, it is focused on promoting the idea of joining the Dunkin' team. The employees are wearing Dunkin' branded shirts, aprons, and hats, which reinforce the brand's presence and identity. The ad showcases the uniform and presents the employees as brand ambassadors. The emphasis is on the work environment and the opportunity to become part of the Dunkin' team, making it an employment ad rather than a product advertisement. # Visual style The ad has a clean and inviting visual style with bright, solid colors and well-lit subjects. The production quality appears to be studio-shot, with a focus on presenting the Dunkin' employees in a positive and professional manner. The overall visual motif is simple and direct, aiming to communicate the message quickly and effectively. The typography is large and bold to capture attention in the feed. The visual style is designed to be scannable and appealing, encouraging viewers to consider the employment opportunity. # Hooks Headline: JOIN OUR TEAM! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the phrase 'JOIN OUR TEAM!' This message is from the brand, inviting viewers to consider employment opportunities at Dunkin'. It immediately conveys the purpose of the ad, which is recruitment. - The ad features a diverse group of Dunkin' employees smiling at the viewer. This element is from the brand, showing potential applicants a welcoming and friendly team environment. The employees' positive expressions are meant to make the prospect of working at Dunkin' appealing. - The employees are wearing Dunkin' uniforms, reinforcing the brand identity and presenting a unified image. This is from the brand, highlighting that joining the team means becoming a part of the Dunkin' brand. The uniforms help to visually communicate that the ad is about employment at Dunkin'.

# Ad summary This image ad promotes the Dunkin' app by incentivizing customers to order ahead for a five-dollar gift card. # Brand positioning Dunkin' is presented as a modern, convenient coffee and baked goods chain that caters to customers who value efficiency. The offer of a five-dollar gift card for ordering ahead on the Dunkin' app emphasizes convenience and rewards loyal customers. The brand is positioning itself as an easily accessible everyday treat that fits into a fast-paced lifestyle, incentivizing app usage through a monetary reward and streamlining the ordering process. # Product The featured product is Dunkin' Iced Coffee. The image shows the drink in a clear plastic cup with the Dunkin' logo printed vertically on the side. The drink appears to be a milk-based coffee beverage. It is depicted with a splash, suggesting freshness. The ad encourages customers to order ahead using the Dunkin' app to receive a five-dollar gift card, reducing wait times and incentivizing loyalty through a reward. # Visual style The ad features a clean and inviting visual style, combining a promotional message with an appealing image of the product. The layout is simple and emphasizes the offer and the product itself. The color scheme is consistent with Dunkin's branding, using warm tones to create an appetizing and friendly atmosphere. # Hooks Headline: GET A $5 GIFT CARD # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by promoting the Dunkin' brand by showing its logo at the top, aiming to capture the viewer's attention with its familiar and recognizable branding. - Next, the ad introduces the promotion. The text "GET A $5 GIFT CARD" conveys the incentive for using the Dunkin' app, enticing the viewer with the monetary reward. - The ad then visually features Dunkin' Iced Coffee with a splash effect to enhance the visual appeal. It highlights the freshness and visual appeal of the product, making it seem more desirable. - Finally, the ad reinforces the call to action, "WHEN YOU ORDER AHEAD ON THE DUNKIN' APP", encouraging the viewer to download and use the Dunkin' app to take advantage of the offer, framing it as a way to save money and gain convenience.

# Ad summary This ad showcases Dunkin' Cold Foam Creamer and Dunkin' Original Blend coffee and promotes an offer of earning up to a $10 Promo eCard. # Brand positioning Dunkin' is presented as a beloved and accessible coffee and bakery chain, now offering products for at-home enjoyment. The brand's positioning is both familiar and comforting, associated with a classic 'cup of joe' experience. The ad highlights the convenience of enjoying Dunkin' products in the comfort of your own home. The brand leans into an emotional connection through the nostalgic and comforting association with a 'perfect cup of joe'. # Product The ad features two Dunkin' products: Dunkin' Cold Foam Creamer and Dunkin' Original Blend Medium Roast Ground Coffee. The Cold Foam Creamer is packaged in an orange can and is described as "Extra Extra" and a "Foam Topper & Creamer," suggesting an indulgent coffee experience. A small image shows the creamer topping a coffee drink and promotes "Real Cream & Sugar" The Original Blend coffee is packaged in a bag and positioned as "Your Perfect Cup of Joe," emphasizing its classic flavor profile. It is labeled as a medium roast ground coffee. # Visual style The ad has a clean and promotional visual style, with a focus on product visibility and clear messaging. The production quality is high, with studio-shot style lighting and crisp product photography. The layout is straightforward, with the products prominently displayed and the offer clearly highlighted. The ad uses the brand's signature orange color prominently, reinforcing brand recognition. The background pattern uses the Dunkin' D logo as a wallpaper design. # Hooks Headline: Earn up to a $10 Promo eCard # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a display of Dunkin' Cold Foam Creamer and Dunkin' Original Blend coffee, immediately introducing the products being advertised. This aims to capture the attention of Dunkin' consumers by presenting products they can enjoy at home. The story is being told from the perspective of the brand, Dunkin'. - The ad highlights an offer to earn up to a $10 Promo eCard. This adds an incentive for customers to purchase the featured Dunkin' products. The offer is being presented from the brand's perspective, aiming to drive sales and reward customer loyalty. - The ad concludes by including legal disclaimers. This is to ensure transparency and compliance with advertising regulations. The fine print is being shown from the brand's perspective to protect it from liabilities.

# Ad summary This image ad announces the opening of a Dunkin' location at 386 Maine Street in Poland, ME. It features a donut and cup of coffee. # Brand positioning Dunkin' is presented as a familiar and accessible destination for coffee and baked goods. The brand aims to occupy a convenient and comforting space in the consumer's mind. The ad promotes the brand's accessibility by promoting a new location and inviting customers to visit. The brand follows category norms by advertising its coffee and donuts together. # Product The ad features a paper cup of coffee with the "Dunkin'" logo printed on it in orange, alongside a pink frosted donut covered in rainbow sprinkles. The coffee is dark brown and appears to be freshly brewed. The donut is golden brown with a generous layer of pink frosting and colorful sprinkles. The donut and coffee cup are placed next to each other, highlighting the brand's offering of baked goods and coffee. # Visual style The ad has a clean and simple visual style with a white background and colorful sprinkles. The product photography is well-lit and the layout is balanced and easy to scan. # Hooks Headline: NOW OPEN! # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad starts with a bright and cheerful announcement of the new store opening to grab the viewer's attention. The brand is telling the viewer that it is now open. - Next, the ad shows the specific address of the new location so that viewers can visit the location. The brand is conveying the exact address so the viewer can find the location. - Finally, the ad shows an image of a cup of Dunkin' coffee and a donut to remind viewers of the products they can purchase at the new location. The brand is telling the viewer what products are available.

# Ad summary The ad features a woman enjoying a Mango Pineapple Limeade Refresher from Dunkin' on a summer day in Chicago. She highlights the customization options and expresses her love for the drink. # Brand positioning Dunkin' presents itself as a go-to for refreshing and customizable summer beverages. The brand aligns with an enjoyable, relaxed lifestyle and caters to those who appreciate a variety of flavor options. Its emphasis on customization pushes against the norm of standard drink offerings, positioning itself as versatile and appealing to individual preferences, and targets customers who want to tailor their drink to suit their tastes. # Product The featured product is Dunkin's Mango Pineapple Limeade Refresher, a customizable drink designed for refreshment. This drink consists of a mango pineapple refresher mixed with a limeade base. It is positioned as a tropical-tasting beverage, blending the flavors of mango and pineapple with the citrusy zest of limeade. Its key USP is its customizability, with a variety of different flavors and eight different bases available, allowing consumers to create unique flavor combinations. # Visual style The ad has a bright, casual, and modern aesthetic. The editing style includes quick cuts and transitions between scenes, giving it a fast-paced feel. The overall production quality is high, with clear shots and professional lighting, giving it a polished commercial feel. The ad is timed with the music, and product actions are synced with the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure to head to Duncan and try out my refresher order. # Point of view - [object Object] # Storyline - 00:00–00:03 The female creator expresses her excitement for summer in Chicago. - 00:03–00:07 She then transitions to showcasing her Dunkin' Refresher, emphasizing how the drink is an essential part of her perfect summer day. - 00:07–00:11 At Dunkin' the creator orders a medium Mango Pineapple Refresher with limeade base, highlighting the customizability of the drink. - 00:11–00:16 She highlights it's her go-to order because it tastes like tropical mango and pineapple and it's so refreshing with the limeade base. - 00:16–00:23 The creator then transitions to showcasing her favorite thing to do recently has been to take her fun drink to a little park and read her book while enjoying her drink. - 00:23–00:27 The female creator then states that she just found the perfect place to sit and proceeds to read her book and enjoy her refresher. - 00:27–00:37 The female creator highlights that the Dunkin' refreshers are customizable with so many different flavors to choose from and eight different bases. - 00:37–00:42 She then takes a sip of her drink and highlights that she could sit here all day.

# Ad summary This ad features a woman who shows the Dunkin' Refresher drink she gets to give her motivation to go to Pilates. She shows the different Pilates workouts that she does, but the main focus is on the Dunkin' Refresher. # Brand positioning Dunkin' is presented as a lifestyle brand that normalizes drinking coffee and refreshers as part of an everyday routine. Dunkin' positions itself as customizable and accommodating to the individual customer's preferences, whether that be adjusting the ice, adding extra flavors, or switching up the base of the drink. By emphasizing the drink's refreshing and juicy qualities, Dunkin' aims to appeal to health-conscious consumers seeking a guilt-free indulgence to complement their active lifestyles. # Product The Berry Strawberry Refresher from Dunkin' is a customizable beverage. It contains a green tea base mixed with berry acai and strawberry dragonfruit refreshers. The refresher offers a refreshing and juicy experience with a hint of green tea, providing a perfect balance. Customers can personalize the drink by adjusting the ice, adding extra flavors, or switching up the base to suit their preferences. It is for anyone who wants a sweet and refreshing beverage. # Visual style The ad has a UGC feel with natural lighting and a minimalistic aesthetic. The editing style consists of quick cuts to show the woman getting the drink, sipping the drink, and working out. The cuts per minute are about 10. The product is timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to Dunkin' and try out my refresher order. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman stands in front of a door and says that she is going to Pilates but needs a little extra motivation, so she's going to get something. - 00:07–00:08 00:07–00:08 The woman gets a Berry Strawberry Refresher from Dunkin'. - 00:08–00:12 00:08–00:12 The woman says it is her go-to drink and describes the ingredients. - 00:12–00:25 00:12–00:25 The woman sits on a Pilates machine and sips the drink, then begins working out. She says it is fresh and juicy and that with the green tea hint, it is the perfect balance. She continues doing the workout. - 00:25–00:31 00:25–00:31 The woman shows the drink on the machine and says that you should head to Dunkin' and try out her refresher order because you will love it.

# Ad summary Dunkin' is announcing a new store opening at 86 Main St in Livermore Falls, ME. There is a glazed donut with sprinkles and coffee to the left. # Brand positioning Dunkin' is presented as a convenient and accessible stop for everyday coffee and donuts. The use of the brand's bright orange color and a casual, inviting tone suggests a playful and energetic atmosphere. The presence of a classic donut and coffee pairing reinforces Dunkin's brand recognition and focus on satisfying simple, affordable cravings. The location-specific messaging makes the ad feel local and community-oriented, encouraging immediate visits. There is a focus on accessibility and simple pleasures, positioning the brand as an easy and welcoming option for all. # Product The ad features Dunkin's signature coffee in a white paper cup with the brand logo printed vertically in orange. The coffee appears black, implying it is served hot. A pink frosted donut with rainbow sprinkles is positioned next to the coffee cup. It is glazed and perfectly round, emphasizing its freshness and sweetness. The pairing of these two items suggests a classic Dunkin' experience. The visual focus on these items is designed to trigger cravings and highlight the simple pleasures offered by the brand. The brand name is visible on the paper cup and on the donut box, reinforcing brand recognition and quality. # Visual style The ad has a clean, minimalist visual style with a bright, playful aesthetic. The layout is simple and easy to read, with a focus on clear typography and vibrant colors. The white background creates a sense of openness and allows the products to stand out. The sprinkle accents add a touch of whimsy and fun. The overall design is visually appealing and effective in capturing attention. # Hooks Headline: NOW OPEN! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad starts by announcing "NOW OPEN!" using the brand's signature orange color, capturing attention and excitement for the new location from the brand's perspective. - The address, "86 Main St," is given in a smaller font, providing practical information for those interested in visiting from the brand's perspective. - A coffee and donut are displayed to showcase the brand's classic offerings, enticing viewers with familiar treats from the brand's perspective. - Finally, "Livermore Falls, ME" and "RUN BY TODAY" are displayed in a friendly tone, encouraging immediate action and reinforcing the local connection from the brand's perspective.

# Ad summary This image is a job posting ad for Dunkin'. The ad features a picture of a Dunkin' location with the text "We're Hiring!" over the image. # Brand positioning Dunkin' is presented as a well-established and recognizable brand. The physical storefront in the image emphasizes the brand's presence in local communities. The orange and pink colors, combined with the iconic Dunkin' logo, reinforce brand recognition and create a consistent brand experience. # Product This ad does not promote a specific food item or drink. Instead, the ad is a job posting and promotes Dunkin' as a place of employment. The image features a Dunkin' storefront, highlighting the physical location where employees would work. The presence of menu boards and signage in the windows serves as a reminder of the products sold and the overall Dunkin' experience. # Visual style The ad has a clean, corporate style. The photo of the Dunkin' location is crisp and well-lit. The typography is simple and bold. The overall image is designed to be clear and easily readable. # Hooks Headline: WE'RE HIRIN'! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a Dunkin' storefront beneath a clear blue sky. The intention is to communicate the message of the Dunkin' brand from its established physical locations. The audience experiences the scene from an external perspective. - The text “We’re Hiring!” appears at the top of the image, grabbing the viewer’s attention and clearly stating the purpose of the ad. The message comes from the brand, inviting potential employees to join their team.

# Ad summary This image ad promotes Dunkin's grand reopening with a giveaway of free medium hot or iced coffee for 100 days to the first 100 Dunkin' Rewards members at a specific Long Island City location on May 22nd. # Brand positioning Dunkin' is presented as a major coffee chain known for its accessible, everyday offerings. The grand reopening celebration suggests a focus on community and re-establishing local connections after a period of closure or renovation. Dunkin' positions itself as a rewarding and accessible brand, particularly for loyal customers who are part of the Dunkin' Rewards program, providing them with perks and incentives. The emphasis is on the affordability and accessibility of their coffee, with the promotion highlighting free coffee for an extended period. By offering this promotion at a specific location, Dunkin' is reinforcing its commitment to serving the local community and attracting customers back to the store. # Product The promoted product is a free medium hot or iced coffee available for 100 days, exclusively for the first 100 Dunkin' Rewards members at a specific location in Long Island City on May 22nd, starting at 11:00 AM. The ad specifies that the offer is available on the Dunkin' app, further incentivizing app usage and Dunkin' Rewards membership. The promotion excludes Cold Brew, Nitro Cold Brew, and Espresso Beverages. The ad makes it clear that the offer requires entering a promotion code, which expires on the date awarded, and that additional terms may apply. The giveaway is intended to encourage visits to the reopened store and engagement with the Dunkin' Rewards program, emphasizing the benefit of receiving free coffee by joining the rewards program. # Visual style The ad has a promotional and celebratory visual style, using bright colors and a simple layout to convey its message. It is clean and direct to quickly communicate the offer. The limited color palette of white, orange, pink, and yellow, along with the use of a basic smartphone graphic, makes it easy to understand. # Hooks Headline: CELEBRATE OUR GRAND REOPENING 100 DAYS OF FREE COFFEE* GIVEAWAY # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a grand reopening and a coffee giveaway. The brand shares the reason for the ad to get people excited and build awareness of the store's reopening. - The ad specifies the date, time, and location of the giveaway. The brand shares logistics and details to ensure potential customers know where and when to get the deal. - The ad highlights the offer details, mentioning the free medium hot or iced coffee for Dunkin' Rewards members. The brand shares the criteria and rewards to incentivize joining the rewards program. - The ad includes disclaimers and limitations, specifying exclusions and terms. The brand shares legal details for the sake of transparency and to set expectations for the customers.

# Ad summary The ad is promoting a Dunkin' Donuts giveaway for free coffee for 100 days to the first 100 Dunkin' Rewards members on May 23rd, 2026. # Brand positioning The ad promotes Dunkin' Donuts as a rewards-based coffee shop that offers free incentives to its customers. By leveraging its Dunkin' Rewards program, the brand positions itself as a provider of both quality coffee and valuable perks, fostering loyalty among its customer base. The brand is presented as generous and community-focused, providing an enticing offer to local residents in Clewiston, Florida. # Product The ad promotes Dunkin' Donuts coffee, available as either a hot or iced medium-sized beverage. The ad is offering free coffee to the first 100 Dunkin' Rewards members in line. The coffee is available for 100 days on the Dunkin' app. By offering both hot and iced options, the promotion caters to a wide range of preferences, appealing to customers regardless of the season or individual taste. The focus is on attracting new users to the Dunkin' app and rewarding existing loyalty program members. # Visual style The ad utilizes a bright, clean design with a white background, which emphasizes the colorful branding of Dunkin' Donuts. The graphic is simple and easily conveys the message of free coffee through a mobile app, targeting a younger, tech-savvy demographic. The design is well-suited for rapid consumption in social media feeds, blending approachability with a clear promotional incentive. # Hooks Headline: 100 DAYS OF FREE COFFEE GIVEAWAY* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a giveaway of free coffee, aiming to immediately capture the viewer's attention with the enticing offer of free goods. The brand is trying to draw the viewer in with the grand prize of free coffee. - The graphic of the Dunkin' app with coffee cups aims to visually associate the promotion with the brand's digital platform, prompting app downloads and usage. The brand is using the app graphic to draw the viewer's eyes to its app. - The ad details the specific terms of the giveaway, including the date, time, location, and eligibility requirements. The brand is seeking to make the viewer aware of the specific requirements of receiving the promotion. - The ad specifies that the free coffee is available either hot or iced for 100 days through the Dunkin' app, and mentions specific disclaimers and rules. The brand is trying to ensure that the viewer knows all of the fine print regarding this promotion.

# Ad summary A female creator is walking outside and decides to get a Dunkin' Refresher with limeade base. She tries the drink and encourages the audience to try Dunkin' Refreshers today. # Brand positioning Dunkin' is presented as a destination for people who want a fast, refreshing beverage. The brand is shown to be current and on-trend, offering drinks that fit into an active, healthy lifestyle. The ad highlights the flavor variety available, indicating that Dunkin' is keeping up with current tastes and preferences. Overall, the brand aims to be seen as an everyday treat that complements an active lifestyle. # Product The Dunkin' Refresher is a beverage that includes fruit flavors and the customer has the option of a limeade base. According to the content creator, it is refreshing and has tropical and citrus notes. It is presented as a customizable option with multiple flavor combinations available, catering to a variety of taste preferences. It's being marketed as a refreshing treat for a sunny day, or after a workout. # Visual style The ad has a bright, natural aesthetic, using outdoor settings and natural lighting. The editing style features quick cuts to maintain a brisk pace, and the production quality gives off a polished UGC feel. This supports the tone of a casual endorsement by a relatable creator. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try Dunkin' refreshers today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a POV shot of a young woman walking outside, suggesting she has just finished a workout or walk, with the text overlay reinforcing this idea. - 00:02–00:04 The woman shows a Mango Pineapple Refresher, which she has added a limeade base to. This introduces the product as the solution for refreshment after physical activity. - 00:04–00:08 The woman takes a sip of the Refresher while sitting on a bench outdoors. The audience experiences the drink from the woman's perspective, where the taste is described as tropical and citrusy. - 00:08–00:11 The woman encourages the audience to try Dunkin' Refreshers, with the final shot of the Dunkin' signage reinforcing the brand and location.

# Ad summary This ad promotes the grand opening of a new Dunkin' location in Madison, Alabama. It features a colorful donut and coffee, and it visually celebrates the new location. # Brand positioning Dunkin' is presented as a classic coffee and donut shop, and its branding is prominently displayed on the coffee cup. The visuals are bright and inviting, aligning the brand with a sense of local community through its mention of a specific location and its presence on local streets. # Product The ad features Dunkin' coffee in a white paper cup with the Dunkin' logo displayed vertically in orange. A chocolate frosted donut with rainbow sprinkles is also featured. The ad highlights Dunkin's offerings as classic, convenient, and familiar. # Visual style The ad has a clean, bright aesthetic with a focus on product presentation. The editing is simple and direct, with clear transitions between shots. The production quality is polished, giving it a professional feel. The pacing is quick, with each shot conveying a specific piece of information efficiently. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the name 'Madison' displayed above a chocolate donut with rainbow sprinkles, suggesting the location of the new Dunkin' store. - 00:01–00:03 00:01–00:03: The camera quickly pans down a road, implying a fast-paced travel sequence, likely to showcase that Dunkin' is a familiar presence on city streets. - 00:03–00:06 00:03–00:06: A final shot of a Dunkin' coffee and donut is presented with the text 'YOUR NEW DUNKIN' IS HERE', along with the address '8650 Madison Blvd, Madison, AL 35758', confirming the opening of the new location. This shot serves as a direct announcement of the new store.

# Ad summary This ad promotes a new Dunkin' location in Newport, Tennessee. It features close-up shots of a donut and coffee, along with the address of the new store. # Brand positioning Dunkin' is presented as a modern and accessible purveyor of coffee and donuts. The brand is conveyed through the cup bearing the Dunkin' logo. The ad highlights the opening of a new location, positioning the brand as an accessible neighborhood spot. The visual emphasis on sweets and coffee implies a focus on indulgence and convenience. # Product The ad features a chocolate frosted donut with colorful sprinkles and a white paper Dunkin' coffee cup filled with coffee. The donut is presented as a visually appealing sweet treat, while the coffee is implied to be a standard offering, suggesting a classic pairing. The ad focuses on the visual appeal and the availability of these products at the new Dunkin' location. # Visual style The ad has a clean and bright aesthetic, using a white background and vibrant colors to highlight the products. The editing is fast-paced with quick transitions, creating a sense of energy. The production quality appears polished, aiming for a commercial feel to attract attention. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a sprinkled donut, with colorful sprinkles falling around it. - 00:02–00:03 The camera quickly transitions to a blurred shot of a coffee cup, leading into the next scene. - 00:03–00:06 The ad concludes with a static shot of the Dunkin' donut and coffee cup, accompanied by text announcing the new location's arrival and providing the address, framing the previous closeups as product offerings at that location.

# Ad summary This ad is announcing the opening of a new Dunkin' Donuts location in Oakwood, GA. The ad uses colorful graphics to appeal to the target audience and prompt them to visit the new store. # Brand positioning Dunkin' is positioned as a convenient, accessible, and friendly neighborhood coffee and baked goods chain. The brand emphasizes its role in fueling customers' daily routines with the tagline 'Run on Dunkin'.' The ad conveys that Dunkin' is an established and well-known brand with a focus on providing quick and easy options for everyday consumption. # Product The ad features Dunkin's beverages in disposable cups. One cup appears to contain hot coffee, while the other cup appears to be an iced coffee. The cup of hot coffee is in a white paper cup with the orange 'Dunkin'' logo printed on the side. The cup of iced coffee is clear plastic and also has the 'Dunkin'' logo, with the iced coffee beverage showing visible ice and swirls of coffee and milk or creamer. These products are for anyone who needs a fast, easy, and affordable way to get their daily coffee fix. # Visual style The ad uses a clean and simple visual style with a white background and scattered sprinkles. The design feels bright, cheerful, and inviting, which could attract customers looking for a quick coffee fix. # Hooks Headline: NOW OPEN! # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad opens with a bright and colorful announcement of a new store opening, which immediately grabs the viewer's attention with the large, orange text 'NOW OPEN!' The brand is trying to generate excitement and awareness about their new location. - Next, the ad specifies the exact location of the new Dunkin' store, '3875 Mundy Mill Rd', making it easy for potential customers to find it. The brand is conveying the message that they want customers to come to their new store. - The ad shows images of Dunkin' beverages, reinforcing the brand's product offerings. The brand intends to familiarize customers with their products. - The ad mentions the city and state, 'Oakwood, GA', to further clarify the location of the new store. The brand seeks to remove any ambiguity about where the new location is. - The ad concludes with a call to action, 'RUN BY TODAY', which encourages immediate action from potential customers. The brand aims to drive initial traffic and sales to the new store.

# Ad summary This image ad for Dunkin' promotes a limited-time offer for a $5 virtual promo card, available to the first 100 guests at a specific location on a specific date and time. The ad features an image of three Dunkin' beverages and provides details about the offer's terms and conditions. # Brand positioning Dunkin' is presented as a popular and accessible coffee and beverage chain, known for its diverse menu and promotions. The brand aims to occupy the space of a convenient and affordable everyday treat, aligning with a casual lifestyle. Dunkin' follows category norms by offering seasonal promotions and limited-time offers, while also pushing against competitor behaviors by emphasizing ease of access (no app or account needed). The brand positioning is functional (convenience, affordability) and emotional (treat yourself). # Product The ad promotes a virtual promo card worth $5 that can be used towards a customer's Dunkin' order. The drinks featured are an iced tea with ice, a milky drink with a white foam top and ice, and a pink lemonade with ice. The virtual promo card is a limited-time offer that is redeemable at Dunkin' locations in the 30814 zip code, where tap to pay is accepted. The product offer addresses the purchase barrier of cost, by offering a discount and incentivizing a purchase with a special deal. No app or account is needed to claim this offer. # Visual style The ad features a high-quality, studio-shot image with vibrant colors and clear product focus. The gradient background adds a modern touch, while the typography is bold and easy to read. The visual style aligns with platform-native behaviors by being eye-catching and scannable, designed to quickly convey the offer to viewers in-feed. # Hooks Headline: DUNKIN' $5 VIRTUAL PROMO CARD # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement of a Dunkin' promotion: a $5 virtual promo card. This grabs attention and sets the stage for a special offer, told from Dunkin's perspective to excite the audience and draw them in with the promotion detail. - The ad displays a line-up of beverages from Dunkin's menu. This is designed to show the customer options they can buy with the promo card, told from the brand's perspective to show the customer the possible beverages they can buy with their promo card. - The ad gives all the details of the promotion, including location and date. This information enables the customer to act on the offer, communicated from the brand's perspective to make the customer aware of when and where they can claim their virtual promo card.

# Ad summary This image ad announces the opening of a new Dunkin' location in Jackson Heights, NY, by showcasing a coffee cup and a donut. # Brand positioning Dunkin' is presented as a convenient and accessible coffee and baked goods provider. The brand aims to occupy the space of being a quick and easy option for daily treats, emphasizing its presence in local communities with the tagline 'RUN BY TODAY'. Dunkin' promotes a lifestyle of on-the-go consumption, aligning with the need for accessible and affordable coffee and snacks. The brand follows category norms by offering traditional coffee and donut pairings. # Product The ad features Dunkin' coffee in a white paper cup with the Dunkin' logo, suggesting a warm, ready-to-drink beverage available at the new location. Alongside, a donut with pink frosting and multicolored sprinkles is displayed, representing Dunkin's pastry offerings. The products are for anyone seeking a quick coffee and pastry fix. Together, they create a classic pairing that the viewer may consider worth trying. # Visual style The ad uses a clean and playful visual style, with a focus on showcasing the products against a white background. The scattered sprinkles add a touch of fun and whimsy. The image is well-lit and professionally shot, providing a clear view of the coffee and donut. # Hooks Headline: NOW OPEN! # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad opens with an announcement 'NOW OPEN!' to immediately grab attention and inform the audience of the new Dunkin' location, told from the brand's perspective. - The ad then displays the address, '37-65 82nd St', and location, 'Jackson Heights, NY', to provide practical information about where the new Dunkin' is located, from the brand's perspective. - Finally, the ad ends with a call to action, 'RUN BY TODAY', to encourage viewers to visit the new location, again from the brand's perspective.

# Ad summary This image ad announces the grand opening of a new Dunkin' location in Princeton, KY. The ad features two Dunkin' beverages and uses a playful, celebratory visual style with scattered confetti. # Brand positioning Dunkin' presents itself as a convenient and accessible everyday treat provider. The brand emphasizes its presence as a local establishment, highlighted by announcing the opening of a specific location. Dunkin' caters to customers seeking a quick and easy way to brighten their day, with a focus on being a familiar and reliable part of their routine. The brand's positioning is functional, focusing on accessibility and convenience. # Product The ad features two distinct Dunkin' beverages. The first beverage is in a white paper cup with the Dunkin' logo printed on the side; the cup appears to contain black coffee. The second beverage is in a clear plastic cup with the Dunkin' logo printed on the side and appears to be an iced coffee beverage with milk being mixed in. The ad highlights the accessibility of Dunkin's offerings, implying that the beverages are ready-to-go and available for immediate consumption. # Visual style The ad features a clean and vibrant visual style. The background is white, which helps the products and text stand out. The scattered confetti adds a celebratory and playful touch. The lighting is bright and even, creating a polished look. The overall style is simple and direct, aligning with Dunkin's brand image of accessibility and convenience. # Hooks Headline: NOW OPEN! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad opens with the text "NOW OPEN!" in orange above the location address, immediately announcing the grand opening. This message is from the brand and serves to capture the audience's attention and generate excitement. - The address "1500 US Highway 62 W" and the city "Princeton, KY" are shown below the drinks to specify the new location. This information is provided by the brand to help local customers find the new store. - The phrase "RUN BY TODAY" in orange at the bottom encourages immediate action. This is a call to action from the brand, urging customers to visit the new location promptly.

# Ad summary This ad announces the grand opening of a Dunkin' location in Conyers, GA. The ad uses a classic image of Dunkin' coffee and a donut, with the text 'COMING SOON!,' the address of the new location, and 'GET READY TO RUN.' The background features colorful sprinkles. # Brand positioning Dunkin' is presented as an accessible, everyday treat and a quick service coffee and donut shop. The brand aims to occupy the space of a convenient and familiar stop for coffee and baked goods. The visual of a coffee cup and donut reinforces their core offerings. The use of the phrase 'GET READY TO RUN' aligns the brand with an active lifestyle, suggesting that Dunkin' can fuel one's day. Dunkin' positions itself as a place where people can grab a quick and reliable pick-me-up. # Product The ad features Dunkin's signature coffee and a sprinkled donut. The coffee is served in a white paper cup with the Dunkin' logo printed vertically in orange. The donut is round with a pink frosted coating and colorful sprinkles. The pairing suggests that Dunkin' is a place to get both a caffeine fix and a sweet treat. The visual presentation and inclusion of 'GET READY TO RUN' indicates that Dunkin' offers a quick and accessible way to start the day or get an energy boost. # Visual style The ad has a clean and simple visual style, focusing on the core product offerings against a minimal background. The production quality appears to be studio-shot, with even lighting and sharp focus. The scattered sprinkles add a playful, graphic element. The overall design is uncluttered and highly scannable, making it easily digestible in a fast-paced feed. # Hooks Headline: COMING SOON! # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with 'COMING SOON!' which is immediately eye-catching. The message aims to build anticipation and excitement for the new Dunkin' location. The brand is speaking directly to potential customers, piquing their curiosity and inviting them to look forward to the opening. - Next, the ad provides the address, '433 Sigman Rd NW,' to give concrete details of the location. The brand is communicating the exact location where customers can anticipate the grand opening. The message intends to inform local residents about the new Dunkin' location for ease of access. - The visual of Dunkin' coffee and donut reinforces the brand and its product offerings. The brand is reminding the audience of the core products they offer: coffee and donuts. The message serves as a familiar cue and encourages cravings. - The ad concludes with 'Conyers, GA' and 'GET READY TO RUN,' which provides context and encourages action. The brand is reinforcing the location of the new store, while the phrase 'GET READY TO RUN' creates a sense of urgency and excitement. The message intends to motivate the audience to visit the new Dunkin' location upon opening.

# Ad summary This image ad announces the grand opening of a Dunkin' location in Silver City, NM. # Brand positioning Dunkin' aims to be a familiar and accessible part of its customers' daily routines, offering a wide variety of coffee, drinks, and baked goods in a casual and friendly environment. The brand occupies a space of convenience and reliability, positioning itself as a quick stop for everyday treats. The visual emphasis on the Dunkin' branded cups reinforces the brand's consistent presence and recognizability, subtly suggesting it is a welcoming and reliable choice. # Product The image showcases two Dunkin' beverages: a hot coffee in a white paper cup and an iced coffee drink in a clear plastic cup. The hot coffee is served in a white cup with the Dunkin' logo printed vertically in orange. The iced coffee appears to be a swirling blend of coffee and milk over ice. The ad is clearly intended to appeal to people on the go who are looking for a convenient pick-me-up, showcasing the brand's beverage options. # Visual style The ad uses a clean and bright visual style, with a focus on clear product presentation. The production quality looks polished, with simple design elements. The use of sprinkle shapes adds a playful element, while the white background and clear product shots contribute to a modern aesthetic. # Hooks Headline: NOW OPEN! # Call to action RUN BY TODAY # Point of view - [object Object] # Storyline - The ad begins by announcing that a Dunkin' location is "NOW OPEN!", which aims to immediately grab the viewer's attention and convey the news. This information is told from the Brand's perspective as it wants to draw people into the new location. - The ad then follows up with the address "2501 Highway 180 E" to inform people of the new Dunkin' location, providing logistical information from the Brand's perspective to make it easier for customers to visit. - A visual of two Dunkin' drinks, a hot coffee and an iced coffee, are showcased to highlight the products the brand offers. This serves to entice the viewer to come to the new location from the Brand's perspective. - The ad closes with the location "Silver City, NM" along with a call to action "RUN BY TODAY", which is intended to encourage immediate action from the customer. This final message seeks to convert awareness into immediate visits to the new store location.