How Drunk Elephant Skincare Advertises on Meta

# Ad summary A woman transitions from doing yoga to highlighting the benefits of Drunk Elephant's Protini Polypeptide Cream. She applies it to her face and smiles. # Brand positioning Drunk Elephant is presented as a skincare brand that aligns with a healthy, active lifestyle. The brand is positioned as a premium skincare option, with products displayed neatly and aesthetically. The ad conveys a sense of simplicity and integration with a clean, modern environment. The brand seems to promote a functional approach to skincare, focusing on the effectiveness of its products without being overly clinical or detached from the user's everyday life. The ad follows category norms by showcasing the product in a skincare routine, but stands out by integrating it with a fitness activity. # Product Drunk Elephant's Protini Polypeptide Cream is a skincare product designed to strengthen and moisturize the skin. The cream comes in a white container with a light green lid. It is for anyone who wants to strengthen and moisturize their skin. The ad does not explicitly state USPs but implies its effectiveness through the woman's application and positive expression after using the cream. The product is showcased in the context of a post-workout routine, suggesting its suitability for use after physical activity. # Visual style The ad has a clean, bright aesthetic. The editing is simple with static shots and smooth transitions. The production quality is polished, giving a high-end commercial feel that supports the tone and target audience. The pacing is moderate, with a BPM of about 60. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad begins with a woman doing yoga. She is then seen reaching for Drunk Elephant's Protini Polypeptide Cream. The message is that the woman leads a healthy lifestyle. - 00:07–00:09 00:07–00:09: The product is highlighted among other Drunk Elephant products. The message is that the brand has a variety of skincare options and that the highlighted product is a featured product.

# Ad summary This image ad promotes Drunk Elephant's Protini Polypeptide Cream, highlighting a 20% discount with a code and emphasizing responsible moisturizing. # Brand positioning Drunk Elephant is presented as a skincare brand with a playful yet responsible tone. The brand positioning is focused on encouraging mindful skincare practices, as seen in the phrase "PLEASE MOISTURIZE RESPONSIBLY". This suggests a brand that acknowledges skincare is important but should be done with consideration and not excessively. The brand likely aims to occupy a space in the consumer's mind as a fun and effective brand that offers clear and straightforward skincare solutions. # Product The ad features Drunk Elephant's Protini Polypeptide Cream, which is designed to strengthen and moisturize the skin. The product is packaged in a cylindrical jar with a tiered, screw-on lid. The packaging highlights the product's key ingredients, including 9 Signal Peptides, Pygmy Waterlily. The ad also addresses purchase barriers by offering a 20% discount, likely to encourage trial. The promoted product is meant to be a part of a responsible skincare routine. # Visual style The ad has a clean, minimalist aesthetic. The production quality is high, with a studio-shot look and careful lighting that highlights the product's texture and form. The typography is bold and clear. The overall design is simple and direct, focusing attention on the product and the offer. The style aims for scannability in feed. # Hooks Headline: PLEASE MOISTURIZE RESPONSIBLY # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "PLEASE MOISTURIZE RESPONSIBLY," which intends to grab attention with a playful yet cautionary statement. The brand is telling the audience to be mindful of their skincare habits. - Next, the ad highlights a "20% AUF ALLES" discount and a code "DRUNK20" in a white box. The intention is to incentivize purchase by offering savings, and the brand provides a clear call to action to use the provided discount code. - The ad displays the product itself, emphasizing its packaging and application with a white dollop of cream sitting on top of the lid. This visual detail helps to showcase the product's texture and usage, from the brand's perspective.

# Ad summary This ad for Drunk Elephant C-Firma Fresh Day Serum includes a promotional code. The ad uses the phrase, 'Please Brighten Responsibly' and includes a shot of the product. # Brand positioning Drunk Elephant is presented as a brand that encourages the use of its products responsibly. The brand has a playful and modern tone. The Drunk Elephant logo, featuring a silhouette of an elephant inside a circle, gives the brand an element of fun and whimsy, suggesting that skincare can be enjoyable and approachable rather than overly serious or clinical. The brand uses the tagline 'Please Brighten Responsibly,' which implies they are aware of the potency of their product and promotes smart skincare use. # Product The product being advertised is Drunk Elephant's C-Firma Fresh Day Serum. The product is designed to brighten and firm the skin. It contains 15% L-Ascorbic Acid and Ferulic Acid to target dullness and signs of aging. The packaging consists of a white bottle with an orange top, which has the brand's elephant logo printed on it. The bottle's design is minimalist and modern, appealing to consumers who value simplicity and effectiveness in their skincare routines. The ad addresses purchase barriers by offering a 20% discount with the code DRUNK20, making the product more accessible to potential customers. # Visual style The ad has a clean, minimalist aesthetic with a bright color palette. The shot is studio-quality, with a focus on the product. The typography is modern and legible, and the layout is simple and balanced. The overall effect is polished and professional. # Hooks Headline: PLEASE BRIGHTEN RESPONSIBLY # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a playful message, 'PLEASE BRIGHTEN RESPONSIBLY,' which is intended to grab attention and set a lighthearted, responsible tone. This comes from the brand, who wants to convey a sense of fun and awareness about the product's potency. - Next, the brand presents an offer of '20% AUF ALLES' with the code 'DRUNK20.' This is designed to create a sense of urgency and incentivize immediate purchase, making the product more accessible to potential customers. - Finally, the focal point shifts to the Drunk Elephant C-Firma Fresh Day Serum. This product showcase aims to highlight the serum's key features, such as its firming and brightening properties, reinforcing the brand's functional benefits and product details.

# Ad summary An ad for Drunk Elephant's Amino Rain Glasswater Serum, presented in a minimalistic and aesthetically pleasing way. The ad highlights the product's key ingredients and benefits, aiming to entice viewers to try it. # Brand positioning Drunk Elephant is presented as a modern and innovative skincare brand focused on effective, clean formulations. The brand is positioned in the premium skincare market, emphasizing quality ingredients and visible results. It aligns with a lifestyle that values skincare as self-care, promoting healthy and radiant skin. The brand avoids unnecessary additives and focuses on what the skin needs, pushing against the trend of overcomplicated skincare routines. The positioning is both functional, with a focus on clinically-backed ingredients, and emotional, promoting confidence through healthy skin. # Product The featured product is Drunk Elephant's Amino Rain Glasswater Serum, designed to provide intense hydration and luminosity. The serum contains 15% Fermented Poly Amino Acid and Hiya Super Hydration Water Complex. The bottle mentions that the product is intended to awaken and luminize the skin. The product is for individuals seeking to achieve a 'glass skin' effect and enhanced hydration. The serum is described as an illuminating and hydrating solution, targeting those seeking a radiant and moisturized complexion. # Visual style The ad has a highly polished, studio-shot production quality with a minimalist aesthetic. The visual motifs include clean lines, soft gradients, and a focus on the product as the central element. The image treatment uses soft lighting and color grading to create a visually appealing and modern look. The typography is clean and legible, contributing to the overall sophisticated style, which is designed to be scannable and attention-grabbing in a feed. # Hooks Headline: NOVO Amino Rain™ Glasswater Serum # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a minimalist product shot showcasing the Drunk Elephant Amino Rain Glasswater Serum. This establishes the product as the focal point and introduces the brand's aesthetic. - Text highlights the product name, brand, and key ingredients. This informs the viewer about the product's identity and what it contains. - The ad describes the product's benefits, specifically 'glass skin' and illumination and hydration. This tells the viewer what the product promises to deliver.

# Ad summary A close-up image of a person holding Drunk Elephant's Plump-C™ Tripeptide Lippe Mask is displayed. The text highlights the product's name, brand, and benefits. # Brand positioning Drunk Elephant is presented as a clean beauty brand, emphasizing its commitment to biocompatibility and the avoidance of 'Suspicious 6' ingredients. The brand promotes a back-to-basics approach to skincare, encouraging consumers to reset their skin. This positioning implies a focus on effective, non-toxic skincare solutions that appeal to those seeking a simplified yet results-oriented beauty regimen. # Product The Drunk Elephant Plump-C™ Tripeptide Lippe Mask is a moisturizing lip treatment designed to plump and hydrate the lips. The product is packaged in a container with a white base and a yellow lid. The packaging features the brand's logo and product name. The product is intended to improve lip texture and appearance. # Visual style The visual style is clean and focuses on product showcase with a bright, soft color palette, and minimal distractions. The close-up shot creates intimacy, while the focus on texture and color enhances scannability by drawing the viewer's eye. The highly polished look reinforces the brand's high-end positioning. # Hooks Headline: NOVO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the new product in a close-up view, ensuring the audience sees the packaging and implied texture. This is intended to highlight the quality and aesthetic of the product from the brand's perspective. - The person holding the product draws the eye to the product's size and shape in the hand. This reinforces the brand's message from the point of view of someone using the product. - The model's lips, seemingly plump and glossy, showcase the potential results of using the product. This allows the consumer to experience what the product promises from their own perspective.

# Ad summary This ad showcases Drunk Elephant's Plump-C™ Tripeptide Lippe Mask, highlighting its key ingredients and intended benefits, presented against a bright, modern backdrop. The ad emphasizes the newness of the product with clear, direct messaging. # Brand positioning Drunk Elephant is presented as a modern, innovative skincare brand focused on effective and clean ingredients. The brand's minimalist aesthetic and playful branding (as suggested by the elephant logo) position it as a premium yet approachable option for skincare enthusiasts seeking visible results without harmful additives. The positioning aims for a sweet spot between scientific efficacy and youthful, fun appeal, challenging traditional norms by emphasizing ingredient purity and a less-is-more philosophy. # Product The featured product is the Plump-C™ Tripeptide Lippe Mask, a lip care treatment designed to plump and nourish the lips. The product is marketed as a 'Lippe Mask' implying an intensive, leave-on treatment for use when lips need extra care. The on-package labeling specifies that it is a 'Masque pour les lèvres' emphasizing its usage as a moisturizing lip mask. The ad does not specifically state who it is for but it falls into the lip care category, making it appeal to consumers interested in skincare and cosmetic care. This ad addresses potential purchase barriers by highlighting the product’s innovative formulation, suggesting high efficacy. # Visual style The visual style is clean, modern, and minimalist, with a focus on product clarity and brand visibility. The use of bright, contrasting colors (yellow and blue) creates a visually appealing and youthful aesthetic. The composition is simple and uncluttered, directing the viewer's attention to the product and key messaging. # Hooks Headline: NOVO Plump-C™ Tripeptide Lippe Mask # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the word "NOVO" to convey that the product is new and recently released. The intention is to capture the viewer's attention by highlighting the novelty of the offering, from the brand's perspective. - Next, the ad introduces the product name, 'Plump-C™ Tripeptide Lippe Mask,' clearly stating what the product is and its primary function. This is presented from the brand's perspective, aiming to directly inform the audience about the product's purpose and key ingredients. - The image focuses on a close-up shot of the product's packaging, allowing viewers to see the branding, product name, and key details. This perspective puts the product at the forefront, from the brand's POV, enhancing recognition and recall.

# Ad summary This ad announces a partnership between Drunk Elephant and The New Me through a contest to win Pilates reformer classes and a Drunk Elephant skincare routine. # Brand positioning Drunk Elephant is positioned as a skincare brand. The brand is presented alongside The New Me brand in a way that suggests a partnership or collaboration. Given the prize offered, it can be inferred that the brand aligns with promoting a healthy lifestyle. # Product The product shown is Drunk Elephant skincare in a jar. The jars are white with a teal lid and black text (on-package label text) The product is being promoted as part of a skincare routine. The packaging is simple and clean. # Visual style The ad has a clean, minimalist aesthetic. The lighting is soft and even. The colors are muted, with a focus on greens and neutrals. The overall feel is upscale and health-focused. # Hooks Headline: JEU CONCOURS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces a contest (JEU CONCOURS) where the prize is 3 Pilates reformer classes and a Drunk Elephant skincare routine, conveyed by the brand. This message is intended to grab attention and create interest in both brands.

# Ad summary This image ad promotes a mega brand sale for Drunk Elephant products at Sephora, offering 20% off. It emphasizes exclusivity for Beauty Pass members and specifies the sale period. # Brand positioning Drunk Elephant is presented as a brand available at Sephora, signified by the use of both brand logos. The brand is having a 'Mega Brand Sale', and is positioned as a premium brand to shop at Sephora. The presence of the Beauty Pass exclusivity implies a loyalty program, further suggesting a focus on retaining existing customers through exclusive deals. The overall brand identity is stylish and elevated, aligning with Sephora's curated selection of high-end beauty products, while standing out with its unique branding and product range. # Product The ad features a selection of Drunk Elephant skincare products, including a white bottle with a dropper (likely a serum or oil), a teal-lidded jar of Protini Polypeptide Cream, and other products in the brand's signature minimalist packaging. The products are stacked on top of one another. Each product shares a common design language, featuring the brand's logo and a clean, modern aesthetic. The ad doesn't specify use occasions but highlights the variety of skincare items available in the sale. # Visual style The ad employs a clean and minimalist design aesthetic with a gradient background and studio lighting, which gives it a polished and professional look. The product arrangement is neat, showcasing the items clearly without clutter. The color scheme uses muted, pastel tones that align with the brand’s visual identity, creating a cohesive and appealing image. # Hooks Headline: 20% OFF* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an announcement of a 'BEAUTY PASS EXCLUSIVE' and sale timeframe, told from the brand's perspective. This creates a sense of urgency and exclusivity, encouraging immediate action from loyalty program members. - The ad introduces the 'SEPHORA | DRUNK ELEPHANT Mega Brand SALE', from both brand's perspective. This communicates the core message of the ad, highlighting the partnership and the promotional event. - The ad reveals the offer of '20% OFF*', from the brand's perspective. This is the key value proposition, incentivizing purchases and drawing attention to the potential savings. - The ad includes a disclaimer 'T&CS APPLY. VALID ONLINE & IN-STORE.', told from the brand's perspective. This provides essential details about the offer's conditions and availability, ensuring transparency. - The ad displays the Drunk Elephant product lineup, from the brand's perspective. This showcases the range of items included in the sale, enticing viewers to explore and shop the brand's offerings.

# Ad summary This ad promotes Drunk Elephant's skincare line with a focus on active ingredients and visible results. It emphasizes responsible usage and presents the products in a clean, well-lit setting to highlight their textures and packaging. # Brand positioning Drunk Elephant is presented as a results-oriented skincare brand that prioritizes effective formulas over conventional beauty norms. The brand seems to occupy a space in the market that appeals to consumers seeking noticeable results from active ingredients while maintaining a clean and minimalist approach. The brand values efficacy and responsibility. # Product The ad features three Drunk Elephant products. The T.L.C. Framboos Glycolic Night Serum is a nighttime serum with glycolic acid that refines and retexturizes the skin. The Protini Polypeptide Cream is a cream with polypeptides designed to strengthen and moisturize the skin. Finally, the C-Firma Fresh Day Serum is a daytime serum that is designed to firm and brighten the skin. Each product is presented as part of a regimen for achieving healthy and radiant skin. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and attention to detail. The color palette is simple, with the products' distinctive packaging standing out against the neutral background. The overall aesthetic is modern and sophisticated, designed to appeal to a discerning skincare consumer. # Hooks Headline: AKTIVE INHALTSSTOFFE. BESTÄTIGTE WIRKSAMKEIT. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad first showcases the brand's commitment to active ingredients and proven efficacy, with the brand speaking directly to the consumer to establish a foundation of scientific credibility and product effectiveness. - The ad then displays the words "PLEASE ENJOY RESPONSIBLY", conveying to the customer that they should use the product correctly. - The ad presents a collection of the brand's products, emphasizing their unique formulas and benefits. This visual presentation aims to highlight the range and variety available to address different skincare needs, experienced from the brand's perspective.

# Ad summary This image ad is for a competition in which you can win 3 Pilates Reformer classes and a skincare routine from Drunk Elephant. # Brand positioning Drunk Elephant is presented as a premium skincare brand that aligns with a healthy, active lifestyle through its collaboration with 'the new me,' a Pilates reformer brand. The brand is positioned as offering a routine of 'soins' (care/treatment), suggesting a focus on self-care and wellness, and aligns with a consumer base that values both physical fitness and skincare. # Product The product featured is a skincare item from Drunk Elephant, presented in a cylindrical jar with a light-green lid and white body. Although the product name is not visible, it is part of the skincare routine prize. The product is intended for consumers who are interested in a skincare routine. The ad showcases multiple units of the skincare item, emphasizing the possibility of winning these products as part of the contest. # Visual style The ad uses a clean, minimalistic aesthetic with a focus on the product and the announcement of a collaboration. The lighting is soft, highlighting the products. The visual motif involves the arrangement of products and the collaboration announcement, creating a balanced and informative layout. The overall style is modern and polished, suitable for in-feed placement with a focus on scannability. # Hooks Headline: JEU CONCOURS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by visually pairing the Drunk Elephant brand with "the new me", shown through logos, hinting at a collaboration between the two brands. The intention is to establish credibility and reach audiences interested in skincare and wellness, told from the brands' perspective to build awareness of the collaboration and the contest prize pool, introducing the partnering brands. - The ad then announces the 'JEU CONCOURS' (contest), specifying the prize: '3 cours de Pilates Reformer & 1 routine de soins à gagner' (3 Pilates Reformer classes & 1 skincare routine to win). This informs the viewer of the specific reward, from the brand's POV, creating excitement and enticing participation from those interested in Pilates and skincare.

# Ad summary This ad showcases Drunk Elephant's Protini Polypeptide Cream with text highlighting its strengthening and moisturizing properties, comparing peptides to protein for skin. # Brand positioning Drunk Elephant is presented as a skincare brand focused on effective, scientifically-backed ingredients, particularly peptides, to improve skin health. The brand positions itself as a provider of essential daily protein for the skin, akin to how protein supports muscle building. There is an emphasis on strengthening and moisturizing the skin through advanced formulations. # Product The product featured is Drunk Elephant's Protini Polypeptide Cream, a cream designed to strengthen and moisturize the skin. It contains 9 Signal Peptides and Pygmy Waterlily, aimed at providing a protein boost for the skin. The cream is packaged in a white jar with a teal lid and contains 50 ml / 1.69 fl oz of product. # Visual style The ad features a clean, product-focused studio shot with soft lighting and a minimalist background. The image is highly polished, emphasizing the product's design and ingredients in a visually appealing way. The visual motifs include the product set against abstract forms. # Hooks Headline: DEIN TÄGLICHER PROTEIN-BOOST # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by comparing peptides to proteins, positioning the product as a daily protein boost for the skin. This equates the product's benefits to the well-known advantages of protein for muscle development. The brand is telling the audience that peptides are essential for skin health, just as protein is for muscle growth. - The ad then introduces the Protini Polypeptide Cream, highlighting that it strengthens and moisturizes. The brand is clarifying the cream's function, reinforcing the comparison to protein and clarifying its use for skin health. - The ad displays the product packaging, emphasizing the key ingredients and volume. The customer can see exactly what they are getting. This reinforces the product's formulation and providing necessary details.

# Ad summary The ad showcases Drunk Elephant's Protini Polypeptide Cream through a UGC-style video. It highlights the cream's benefits such as visibly firming skin, supporting healthy collagen production, and reducing signs of aging. The ad features close-ups of a woman's skin before and after applying the cream, along with text overlays emphasizing the product's features and a customer satisfaction statistic. # Brand positioning Drunk Elephant is presented as a skincare brand focused on visible results and supporting skin health. The brand aligns with a clean, effective approach, using advanced ingredients like polypeptides to deliver anti-aging benefits. They promote the idea of strengthening and moisturizing skin, aiming to occupy a space in the consumer's mind as a reliable solution for visibly improving skin texture and reducing aging signs. # Product The Protini Polypeptide Cream is a moisturizer designed to visibly firm skin, support healthy collagen production, and reduce visible signs of aging. It's formulated with 9 signal peptides and pygmy waterlily. The cream aims to strengthen and moisturize the skin with a pH of 4.0. The ad addresses purchase barriers by showcasing real results on a user's skin, demonstrating its effectiveness. It emphasizes the cream's ability to improve skin texture and reduce aging signs, making it a worthwhile purchase. # Visual style The ad has a polished UGC feel, with a natural light aesthetic and minimal editing. The editing style includes quick cuts to show different aspects of the product and the woman's skin. The pacing is consistent throughout the ad. The overall visual style is clean and simple. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The Drunk Elephant logo is displayed against a light blue background. - 00:00–00:01 00:00–00:01 A hand holds a closed jar of Drunk Elephant Protini Polypeptide Cream, showing its packaging and design. This introduces the product. - 00:01–00:03 00:01–00:03 A finger applies a small amount of the cream to a section of skin, near an area of redness. Text overlays label the cream and imply its use on problem areas. - 00:03–00:04 00:03–00:04 A woman is shown looking at the camera, with the text overlay 'VISIBLY FIRMS' being presented as a benefit. - 00:04–00:06 00:04–00:06 The product packaging is shown, again emphasizing the benefit of the cream, 'VISIBLY FIRMS'. This connects the visual to the benefit and reinforces the brand. - 00:06–00:08 00:06–00:08 The woman reappears, and another product benefit is displayed in a text overlay: 'SUPPORTS HEALTHY COLLAGEN PRODUCTION'. - 00:08–00:09 00:08–00:09 A close-up of the woman's face is displayed, with a text overlay displaying another benefit: 'SUPPORTS HEALTHY COLLAGEN PRODUCTION'. - 00:09–00:10 00:09–00:10 The cream is shown again, emphasizing the benefit of the cream, 'SUPPORTS HEALTHY COLLAGEN PRODUCTION'. - 00:10–00:11 00:10–00:11 The woman reappears, and another product benefit is displayed in a text overlay: 'REDUCES VISIBLE SIGNS OF AGEING'. - 00:11–00:13 00:11–00:13 The cream is shown again, emphasizing the benefit of the cream, 'REDUCES VISIBLE SIGNS OF AGEING'. - 00:13–00:14 00:13–00:14 A small amount of the cream is displayed on the back of a hand, emphasizing the benefit of the cream, 'REDUCES VISIBLE SIGNS OF AGEING'. - 00:14–00:15 00:14–00:15 The woman is shown again with a visual testimonial: '8/10 SAID IT'S THEIR NEW FAVOURITE ANTI-AGEING CREAM*'. A disclaimer about the survey used to generate the testimonial is shown in small text below. - 00:15–00:17 00:15–00:17 The cream is shown again with a visual testimonial: '8/10 SAID IT'S THEIR NEW FAVOURITE ANTI-AGEING CREAM*'. A disclaimer about the survey used to generate the testimonial is shown in small text below. - 00:17–00:19 00:17–00:19 The Drunk Elephant logo is displayed against a light blue background, with the store SPACE NK being shown to promote where the product is sold.

# Ad summary This ad features a woman doing a skincare try-on of Drunk Elephant's Protini Polypeptide Cream, applying it to one side of her face to demonstrate the improvement it makes to her skin. # Brand positioning Drunk Elephant is presented as a brand that formulates high-quality skincare products containing effective ingredients for long-term skin health. The brand leans into functional positioning with the use of 9 signal peptides. It promotes investing in long-term skin quality and longevity. # Product The Drunk Elephant Protini Polypeptide Cream is presented as a peptide moisturizer. It contains 9 signal peptides and a formulation that helps to make sure skin is supported and plump. The lightweight gel cream absorbs quickly and leaves no residue. According to Drunk Elephant, Protini will improve skin texture and firmness. # Visual style The ad has a UGC feel. It is shot in a bathroom with natural lighting. The editing is fairly straightforward. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins with the speaker introducing that she will be doing a skincare try-on of Drunk Elephant's Protini Polypeptide Cream and that she is reacting to the brand's claim that it will improve texture and firmness. This serves to introduce the product and the upcoming demonstration. The perspective is from the speaker herself. - 00:05–00:07 The speaker says that she is going to apply the product to one side of her skin so that she can compare. This sets up the demonstration. The perspective is from the speaker herself. - 00:07–00:15 The speaker notes that Protini is built around 9 signal peptides, and that with peptides formulation it really counts to make sure that skin is supported and plump. This provides more product information. The perspective is from the speaker herself. - 00:15–00:19 The speaker shares that texture-wise, the moisturizer is a lightweight gel cream that absorbs quickly and leaves no residue. This provides further product information. The perspective is from the speaker herself. - 00:19–00:22 The speaker demonstrates how to open the product. This continues the demonstration. The perspective is from the speaker herself. - 00:22–00:26 The speaker applies a line of the moisturizer along the right side of her face. This visually demonstrates the product in use. The perspective is from the speaker herself. - 00:26–00:29 The speaker shares her immediate reaction that the side of her face with the moisturizer has more light reflection. This provides social proof and shows the product's effects. The perspective is from the speaker herself. - 00:29–00:35 The speaker describes the side of her face that has the moisturizer on it as smoother, slightly firmer, and visibly plumper, which is what you want from a daily peptide moisturizer. This shares the product's effects and what the value is of using it. The perspective is from the speaker herself. - 00:35–00:38 The speaker says that as far as peptide moisturizers go, this one is definitely up there. This provides social proof and shows the product's effects. The perspective is from the speaker herself. - 00:38–00:43 The speaker wraps up by saying that if you're investing in long term skin quality and longevity, this is definitely worth adding to your routine. This serves as a final endorsement of the product. The perspective is from the speaker herself.

# Ad summary The ad promotes Drunk Elephant's Protini Polypeptide Cream. It targets busy women who need a simple, effective skincare routine. The ad emphasizes that just one moisturizer is enough for healthy, youthful-looking skin, and it is lightweight, layers well under makeup, and delivers a plump, bouncy base. The content creator highlights the product as a time-saving solution that fits into a busy lifestyle. # Brand positioning Drunk Elephant is presented as a straightforward skincare brand that prioritizes effectiveness and simplicity. The brand positions itself against the norm of needing multiple moisturizers, advocating for a streamlined approach with just one product. It aligns with the values of busy women seeking efficient skincare solutions. The brand is positioned as a functional brand focused on performance, promoting simplicity and effectiveness in skincare, pushing against the idea of complicated, multi-step routines. # Product Drunk Elephant's Protini Polypeptide Cream is presented as a daily protein fix for stronger, firmer, more youthful-looking skin. It’s designed for women who need skincare that makes an impact in minimal time. The cream is highlighted for being lightweight and layering beautifully under makeup, providing a plump, bouncy base without overcomplicating a routine. The ad emphasizes that it provides everything the skin needs and nothing it doesn’t, advocating for a less-is-more approach to moisturization. # Visual style The ad has a clean, UGC-style aesthetic with natural lighting. The editing includes quick cuts between scenes of the influencer, her daily life, and product application. The production quality is casual, lending an authentic feel to the endorsement. The ad maintains a consistent pace with fairly quick cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator challenges the notion that one needs five moisturizers. - 00:02–00:07 She introduces Drunk Elephant’s Protini Polypeptide Cream as the only moisturizer needed. - 00:07–00:12 The ad shifts to show a woman in a car and walking with her children, emphasizing that busy women need effective skincare. - 00:12–00:17 The creator shows herself applying the cream to her face, touting it as a daily protein fix for stronger, firmer, and more youthful-looking skin. - 00:17–00:19 She massages the cream into her skin, noting that it is everything the skin needs and nothing that it doesn’t. - 00:19–00:24 The creator shows herself with makeup applied, claiming the cream is lightweight, layers beautifully under makeup, and gives her a plump, bouncy base. - 00:24–00:28 She concludes by stating that one moisturizer is proven performance, and less is more.

# Ad summary The ad promotes Drunk Elephant's C-Firma Fresh Day Serum. The video shows the process of activating the serum, highlighting its freshness and potency in maintaining active vitamin C for up to one year after mixing. # Brand positioning Drunk Elephant is presented as a skincare brand focused on delivering potent and effective formulas. The brand emphasizes freshness, and clinically-backed results, as highlighted by claims of maintaining nearly 95% active vitamin C for one year after mixing. Drunk Elephant positions itself as a brand that prioritizes the efficacy and stability of its ingredients, suggesting it aims to set a higher standard for skincare freshness and performance. The brand's tone is clinical and confident, focusing on functional benefits and scientific validation, aligning with a consumer who values tangible results and product integrity. # Product The advertised product is Drunk Elephant's C-Firma Fresh Day Serum, a Vitamin C serum designed to firm and brighten the skin. The serum is packaged in two separate components to maintain freshness until activation. One component contains the liquid serum base, while the other contains a powder form of 15% L-Ascorbic Acid and Ferulic Acid. The USPs are that activating the serum just before use guarantees maximum freshness and it's proven to maintain nearly 95% of active vitamin C for one year after mixing. The serum is designed for daily use to provide potent brightening power for all 365 days of the year. # Visual style The ad has a clean and clinical aesthetic with a bright white background and focuses on clear product demonstrations. Editing is minimal, with static shots and smooth transitions to emphasize the product's features and benefits. The production quality appears polished, conveying a sense of trust and sophistication. The pacing is moderate, ensuring each step of the product activation and application is clearly visible. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The product box and bottle are shown. - 00:02–00:03 The presenter's hand separates the components and shows the liquid and powder. - 00:03–00:06 The presenter pours the powder into the liquid to activate the serum, emphasizing the importance of activating for maximum freshness. - 00:08–00:10 The narrator focuses on the product's efficacy, stating that it's proven to maintain nearly 95% active vitamin C for one year after mixing. - 00:11–00:12 The activated serum is applied to the skin, highlighting its brightening power for all 365 days.

# Ad summary This ad for Drunk Elephant's C-Firma Fresh Day Serum features scenes from a farmer's market to visually communicate freshness and the origin of ingredients. The ad has a fast-paced edit with a voiceover singing about feeling elevated, while text on screen encourages responsible brightening. # Brand positioning Drunk Elephant is presented as a brand that is natural and fresh. The ad emphasizes an association with clean, natural ingredients sourced directly from nature. The brand differentiates itself by linking its products with fresh produce and a lifestyle of conscious consumerism. This functional and emotional positioning appeals to customers seeking effective skincare with natural, healthy ingredients. # Product The advertised product is Drunk Elephant's C-Firma Fresh Day Serum. It is described as a product that brightens and is implied to elevate one's mood. The serum comes in a white bottle with an orange top and text that identifies it as containing 15% L-Ascorbic Acid Plus Ferulic Acid. The ad focuses on the serum's skin-brightening and mood-lifting properties. # Visual style The ad has a bright, natural aesthetic, resembling a polished UGC video. The editing style features quick cuts, and the production quality gives it a modern, clean feel. The pacing is quick, around 200 BPM, matching the upbeat music and creating a sense of energy. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with close-up shots of the Drunk Elephant C-Firma Fresh Day Serum, which are placed among fresh oranges in a wooden crate to imply the fresh and natural ingredients of the product. - 00:01–00:02 A person points to carrots in a crate at a farmer's market, suggesting the selection of fresh produce. - 00:02–00:03 The camera shows a table of dried flower bouquets, each wrapped in brown paper and available for sale at $40.00. - 00:03–00:06 A woman places a bouquet into a mesh shopping bag. This implies an association with fresh produce. - 00:06–00:14 The shot returns to a close-up view of the Drunk Elephant C-Firma Fresh Day Serum bottles, placing them back among fresh oranges in the wooden crate. - 00:14–00:17 Text overlayed on the image states, "PLEASE Brighten Responsibly", playfully connecting to both product benefit and usage.

# Ad summary The ad follows a customer review format to demonstrate the use of Drunk Elephant products over 8 weeks. It shows a woman, identified as a customer, describing her experience with the products. The ad incorporates a time-lapse approach, showing the weekly progress of her skin and highlighting the positive changes she experienced. The narrative structure includes the customer's initial concerns about her skin, her routine using Drunk Elephant, and the final results that improved her confidence. # Brand positioning Drunk Elephant is portrayed as a skincare brand focused on providing effective solutions for various skin concerns, particularly for women undergoing bodily changes like those postpartum. The brand is presented as one that promotes confidence and improved skin health through consistent use of its products. It stands out by offering a routine that helps users achieve a natural glow and resolve issues like acne scars and hyperpigmentation without relying on heavy makeup. The brand's positioning is functional, focusing on the visible improvements and benefits users can experience. # Product The ad features several Drunk Elephant products, primarily focused on skincare routines designed to improve skin clarity, reduce acne scars, and enhance overall skin health. The featured products include the C-Firma Fresh Day Serum, described as contributing to a natural glow, and other products that help reduce flaky or dry skin. The products are intended for women, particularly those experiencing skin changes due to bodily transitions, and are designed to be incorporated into a daily skincare regimen. The unique selling proposition emphasizes the effectiveness of consistent product use over time, with the ad highlighting visible improvements within an 8-week period. The ad addresses the purchase barrier of skepticism by showing a real user's journey and results, emphasizing the products' ability to deliver noticeable improvements. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The first part of the ad has a lo-fi, selfie-style production quality, mirroring content found on TikTok and Instagram Reels. Later sections transition to a more polished commercial look, indicating a higher production value. The editing style combines quick cuts in the product demo sections with static shots in the testimonial segments. The pacing is moderately quick, syncing with the speaker's dialogue and the demonstration of product application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 At one point, I did have really, really nice skin and then once you had the kid, you're kind of going through all these different changes within your body. The ad opens with a woman talking about how her skin has changed after having a child, conveying a sense of vulnerability and honesty to engage viewers who may share similar experiences. The audience experiences this from the customer's perspective, communicated through her casual tone and personal revelation. - 00:03–00:09 00:03–00:09 I kind of lost confidence, right? The woman continues by stating that she lost confidence due to skin changes, setting a tone of relatable frustration and prompting viewers to empathize with her situation. It is communicated from her perspective, with a focus on her emotions conveyed by her tone and facial expressions. - 00:09–00:12 00:09–00:12 I hope to have more clear skin as I'm getting older. The woman shares her hope for clearer skin as she ages, conveying a desire for a positive change. The goal is to inspire hope and optimism in viewers who may also want to improve their skin. The experience is from her perspective, sharing a personal aspiration conveyed through her hopeful tone. - 00:12–00:16 00:12–00:16 These photos are so cute from Drunk Elephant. Look at that. The woman introduces Drunk Elephant, expressing excitement about the brand. It is communicated from the customer's perspective. The intent is to create interest in the brand. It’s conveyed by the speaker's enthusiastic tone. - 00:16–00:38 00:16–00:38 The woman applies Drunk Elephant products over several weeks. The message is to show a before and after transformation with Drunk Elephant products to instill trust. The moment is experienced from the customer's perspective, demonstrating the product's ease of use and integration into her routine, with the intent to showcase the brand's ability to deliver visible skin improvements over time. - 00:38–00:45 00:38–00:45 Week seven of my Drunk Elephant journey and I honestly have never been happier with my skin and just having like a routine and regimen. The woman gives a testimonial about her Drunk Elephant journey, expressing happiness with her skin and the benefits of having a consistent routine. This is from the customer's perspective, aiming to build trust and credibility by highlighting her satisfaction with the products and routine. The tone is genuine and enthusiastic, making the testimonial more persuasive. - 00:45–00:51 00:45–00:51 8 weeks later. The ad transitions to show her transformation, setting the stage for her to share her experience after using the products for an extended period. This transition is from the brand's perspective, emphasizing the overall transformation. The intent is to build anticipation and highlight the tangible results of using Drunk Elephant products. - 00:51–01:03 00:51–01:03 I think what changed for me is like in the past I was always picking up whatever and just giving up on my skin. So I think it was just kind of following through the process and just sticking with it was just really beneficial. The woman explains that following through with the process and sticking with the routine was beneficial. The experience is from her perspective, reinforcing the idea that consistent use of the products leads to better skin health. It’s communicated with an authentic tone. - 01:03–01:14 01:03–01:14 Fast forwarding to even this week and I was like, oh, I have more of a glow in those areas that I was a little uncomfortable with. A split screen comparison highlights the before and after effect, emphasizing the reduction in acne scars and hyperpigmentation, and the overall improvement in her skin's appearance. This is communicated from both the brand and customer perspective, aiming to visually demonstrate the tangible results of using Drunk Elephant products, reinforcing the message of transformation and improved skin health. - 01:14–01:22 01:14–01:22 Honestly, I think the C-Firma after putting my SPF, I just feel like a glow and I don't feel like I need anything else. It's been nice. I just feel more confident. The woman states that she feels more confident because of using the products, reinforcing the emotional benefit of improved skin health. The intention is to create an emotional connection and reinforce the idea that Drunk Elephant products can lead to greater confidence.

# Ad summary This ad features a creator at a farmers market buying a Drunk Elephant product among fresh produce, positioning the product as a natural and healthy addition to a lifestyle. The creator emphasizes the product's brightening qualities, which aims to appeal to consumers looking for a radiant complexion. # Brand positioning Drunk Elephant is presented as a brand that aligns with a natural and healthy lifestyle. The choice to showcase the product among fresh produce like oranges, lemons, and pineapples suggests the brand emphasizes natural ingredients and a connection to nature. The brand's positioning is further reinforced through the tagline, "Please Brighten Responsibly," which subtly conveys a message of balanced skincare and conscious consumption. This approach pushes against the norms of aggressive marketing tactics often seen in the beauty industry, instead opting for a more understated, organic feel. # Product The featured product is Drunk Elephant's C-Firma Fresh Day Serum. The product is shown alongside natural fruits and is displayed to "brighten responsibly." It is a skincare product designed to give the user a brighter complexion. The bottle's design is predominantly white with an orange applicator. The ad tells the viewer that the product is worth buying by showcasing it in a setting that implies natural and fresh ingredients, which enhances its appeal to consumers looking for a skincare product that aligns with a healthy lifestyle. # Visual style The ad has a polished, natural aesthetic, resembling a hybrid of UGC and commercial production quality. The editing style features quick cuts and static shots, which creates a sense of natural pacing with the background music. The camera work is smooth with natural lighting. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a close-up of Drunk Elephant's C-Firma Fresh Day Serum bottles among oranges in a wooden crate. - 00:01–00:02 A hand selects carrots from a bin at a farmers market. - 00:02–00:03 A hand chooses a bouquet of dried flowers. - 00:03–00:17 A woman at the farmers market looks at her purchases, ending on the Drunk Elephant product in the wooden crate among fresh fruits.

# Ad summary This ad showcases the Drunk Elephant C-Firma Fresh Day Serum and demonstrates how to prepare it for use. It shows the unboxing of the product and the mixing process, highlighting its fresh, potent formula. # Brand positioning Drunk Elephant is presented as a modern and innovative skincare brand focused on effective and clean ingredients. The brand is positioned as being at the forefront of skincare science, offering fresh and potent formulations that deliver visible results, namely firming and brightening skin. With a focus on efficacy and a straightforward approach, Drunk Elephant aims to cut through the noise of the beauty industry by delivering skincare that is both effective and free from unnecessary additives. The brand aligns with a lifestyle that values simplicity and results-driven skincare, appealing to consumers who are looking for high-quality products that make a noticeable difference. # Product The C-Firma Fresh Day Serum is a skincare product designed to firm and brighten the skin. It comes in a box containing two bottles: one filled with powder and one filled with liquid serum. To prepare the serum, the liquid is slowly poured into the powder bottle, then mixed for 60 seconds. The product is designed this way to maintain the serum's freshness until it is ready to be used. It features 15% L-Ascorbic Acid and Ferulic Acid and has a pH of 3.5. The USPs are its fresh formulation, potent ingredients, and its ability to firm and brighten the skin. The use occasion is demonstrated by applying the serum on the face after mixing it. This addresses the purchase barrier of freshness and potency by showcasing how the product is specifically prepared to ensure maximum effectiveness. # Visual style The ad has a clean and polished aesthetic, using bright, soft lighting and a minimalist set design to emphasize the freshness and purity of the product. The editing style is smooth with static shots, creating a calm and informative viewing experience. The production quality feels high-end, which supports the brand's positioning as a premium skincare provider. The pacing is moderate, with cuts timed to product actions, creating a visually engaging demonstration. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the Drunk Elephant C-Firma Day Serum, a sliced orange, and jewelry on a clean, white surface. This opening shot sets the stage and introduces the product and its potential benefits. - 00:01–00:03 00:01–00:03 A pair of hands opens the box of the C-Firma Day Serum, revealing the two bottles inside. This shot initiates the process of showing how the product is prepared. - 00:03–00:08 00:03–00:08 The liquid serum is shown being slowly poured into the powder bottle. This step highlights the unique preparation process of the product, emphasizing its fresh and potent formulation. - 00:08–00:10 00:08–00:10 The cap is snapped onto the bottle. This reinforces the process and how easy it is to prepare the serum. - 00:10–00:12 00:10–00:12 The prepared serum is then applied to the skin. The product claims it is for "all the brightening and firming goodness," reiterating the benefits of using the serum. - 00:12–00:15 00:12–00:15 The ad concludes with a shot of the complete serum, and the bottle used to prepare it. This ending shot reinforces the brand and product.

# Ad summary This ad demonstrates Drunk Elephant's C-Firma Fresh Day Serum and its ability to firm, brighten, and improve signs of aging. # Brand positioning Drunk Elephant is presented as a high-quality skincare brand focused on effective ingredients like vitamin C. The brand seemingly positions itself against conventional norms by focusing on potent formulations and tangible results. The visual aesthetic is clean and modern, suggesting a focus on efficacy and simplicity over elaborate or superficial branding. # Product The Drunk Elephant C-Firma Fresh Day Serum is presented as a potent skincare product designed to firm, brighten, and improve signs of aging. It features a 15% vitamin C formula, specifically L-Ascorbic Acid and Ferulic Acid. The ad directly shows the serum being dispensed and applied, highlighting its smooth, slightly viscous texture and its hydrating effect on the skin. The product is presented as a solution for those seeking to enhance their skin's radiance and combat aging through targeted, high-concentration ingredients. # Visual style The ad has a polished, UGC feel with a clean and bright aesthetic. The editing style uses quick cuts and close-up shots to highlight the product's texture and application. The production quality suggests a blend of user-generated content with commercial sensibilities, supporting a tone that is both informative and relatable. Pacing is consistent, with cuts timed loosely to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a shot of the product, highlighting the brand name and key ingredients. The focus then shifts to a close-up demonstration of the serum being dispensed onto the hand and its texture. This aims to immediately familiarize the viewer with the product and its visual properties. - 00:06–00:10 00:06–00:10 The product is applied on the face. The user spreads the serum over the skin with her fingers. The intention is to show the product in action and its interaction with the skin. - 00:10–00:14 00:10–00:14 The end of the ad zooms back on the person holding the product up to the camera. The intention is to show the product one more time to the viewer to create a lasting impression of the product.