How Dieux Advertises on Meta

# Ad summary This image ad for Dieux promotes the Plump & Barrier Boost Kit by showing close ups of the cream and highlighting it's hydrating and firming benefits, as well as a 27% savings. # Brand positioning Dieux is presented as a skincare brand that prioritizes deep hydration, peptide-plumping, and visible firming effects. The brand appears to focus on providing solutions for improving the skin's plumpness and barrier function. Its clean aesthetic and focus on scientific ingredients suggest a commitment to effective, results-driven skincare. The brand seems to be positioned in the market as a modern skincare brand, aligning with those who seek advanced skincare solutions with a minimalist approach. # Product The Plump & Barrier Boost Kit includes the Air Angel Peptide Plumping Gel Cream by Dieux, which is a skincare product designed to deeply hydrate, plump with peptides, and visibly firm the skin. The product comes in a tube. The ad focuses on the product's key functions and benefits. By addressing the need for hydrated and firm skin, the ad appeals to individuals looking to improve their skin’s overall appearance and health. The ad shows the product packaging, providing potential customers with a clear view of what they are purchasing. # Visual style The ad has a clean and minimalist visual style with a focus on product showcase. The production quality is high, with studio-shot images and a muted color palette. The layout is a grid, providing a structured and organized presentation of information. The image treatment includes background blurring and drop shadows to enhance the product focus. The typography is integrated seamlessly, using large and bold fonts for headlines. Overall, the visual style is modern and sophisticated, aiming to capture attention with a blend of simplicity and impactful messaging. # Hooks Headline: Plump & Barrier Boost Kit # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a title card introducing the "NEW! Plump & Barrier Boost Kit" to immediately inform the audience of a new product offering, setting the stage for the rest of the ad. This is from the brand's perspective to highlight a product release. - Next, the ad focuses on the product itself. An image shows a cream being dispensed from a tube to visually showcase its texture and quality. This progresses the narrative by displaying what the product looks like outside of it's packaging. This section includes a graphic stating "SAVE 27%" to entice the audience to buy through cost savings. This section is from the brand's perspective. - The ad then transitions to highlighting the product's benefits, describing it as "Deeply hydrating, Peptide-plumping, Visibly firming" to communicate the product's value proposition and potential skincare results, to emphasize the benefits that will be received from using the product. This is from the brand's perspective. - Finally, the ad provides a clear view of the Dieux product packaging, showcasing the product's branding and design to reinforce brand recognition. This is from the brand's perspective.

# Ad summary This ad features a woman showing how to apply DEUX's instant angel and air angel moisturizers. # Brand positioning DEUX is presented as a skincare brand that offers a solution to the common problem of moisturizers being either too heavy or not hydrating enough. The brand positions itself by offering a "moisture wardrobe duo" with two different moisturizers, Instant Angel and Air Angel, that can be layered or used separately to meet different skin needs. The brand aligns with a functional approach, focusing on providing effective hydration without the guesswork. This approach suggests DEUX aims to simplify skincare by offering versatile products that can adapt to various skin conditions and preferences. # Product The ad features DEUX's "moisture wardrobe duo", including Instant Angel and Air Angel moisturizers. Instant Angel is described as a lipid-rich firming moisturizer that supports and repairs the skin barrier while providing a healthy glow. Air Angel is a hydrating facial gel cream that deeply hydrates but dries down slightly matte. Both moisturizers are fragrance-free and come in 50 ml (1.69 fl. oz) packaging. The products are presented as a solution to the common issue of moisturizers being either too heavy or not hydrating enough, addressing the need for versatile skincare. The ad suggests that by layering or using the moisturizers separately, users can customize their skincare routine to meet their specific hydration needs. # Visual style The ad has a UGC feel, with natural lighting and minimal editing. The color scheme is soft, with pastels dominating the background and product packaging. The editing style includes static shots and quick cuts between the creator speaking and demonstrating the product. The production quality is clean but not overly polished, which supports the casual and relatable tone of the ad. The pacing is moderate, with cuts timed to the woman's speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator holds up two products, Instant Angel and Air Angel. - 00:00–00:03 She asks if your moisturizer feels too heavy or not hydrating enough, and claims the duo fixes that. This presents the core problem the products aim to solve, establishing a need for versatile hydration. - 00:03–00:05 She calls the products a "dewy moisturizer wardrobe duo". This labels the brand. - 00:05–00:11 She states that she's using Instant Angel, which is rich, nourishing, supports and repairs your skin barrier, and gives you that healthy glow. This introduces the first product's benefits. - 00:11–00:18 She states that she's using Air Angel, which is a lightweight gel cream that still deeply hydrates but dries down slightly matte. This introduces the second product's benefits. - 00:18–00:23 The creator states she loves the duo because of how you layer the two different moisturizers. This explains how to use them. - 00:23–00:27 The creator notes that it's basically a wardrobe for your skin; no guessing, just hydration. This reinforces the value proposition of versatility and simplicity.

# Ad summary string # Brand positioning Dieux Skin is presented as a solution for targeted skincare needs, offering three distinct moisturizers, each addressing specific skin concerns. The brand aligns with functional positioning, emphasizing effective formulas and tangible results like hydration, redness reduction, and skin barrier strengthening. Dieux aims to simplify skincare choices by providing clear distinctions between its products, helping consumers select the right moisturizer for their unique skin type and concerns. This approach suggests a desire to stand out from the crowded skincare market by focusing on targeted solutions rather than a one-size-fits-all approach. # Product The ad showcases three moisturizers from Dieux Skin, each designed for specific skin types and concerns. 'Air Angel' is a gel cream focused on hydration and plumping, ideally suited for oily skin, fine lines, and warmer weather conditions. 'Skin Mercy' is a buttery cream that provides instant calm and reduces redness, intended for dry, redness-prone, and sensitized skin. 'Instant Angel' is a rich cream providing deep hydration to strengthen the skin barrier. The ad highlights the textures and intended outcomes of each moisturizer to help customers select the right product for their skin's needs, making it clear that each is tailored to distinct needs. # Visual style The ad features a polished, minimalist aesthetic with soft, natural lighting. The editing style is characterized by quick cuts that transition between product shots and application demonstrations. The overall production quality is high, suggesting a commercial feel while maintaining an approachable tone. The visual motifs include pastel color palettes and close-up shots that emphasize the textures of the moisturizers. The pacing is consistent, with each shot lasting only a few seconds. Product actions and text overlays are timed to align with the voiceover, enhancing the ad's informative nature. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a question to engage the viewer directly. - 00:01–00:02 00:01–00:02 The video transitions to highlighting the 'Air Angel' moisturizer, with its name displayed on screen. The intent is to introduce the first product option to the viewer. - 00:02–00:06 00:02–00:06 A close-up shows the 'Air Angel' moisturizer being applied to the face, conveying its texture and potential benefits. The tone is informative, showing the product in action. - 00:06–00:07 00:06–00:07 The video introduces the 'Skin Mercy' moisturizer with its name displayed on screen, progressing to the next product option for the viewer. - 00:07–00:09 00:07–00:09 A close-up of the product being extruded from the tube. - 00:09–00:13 00:09–00:13 The 'Skin Mercy' moisturizer is demonstrated on the face, showing how it blends into the skin. This informs the viewer of its intended use and benefits. - 00:13–00:15 00:13–00:15 The video introduces the 'Instant Angel' moisturizer with its name displayed on screen, transitioning to the final product option. - 00:15–00:16 00:15–00:16 A close up of the 'Instant Angel' moisturizer is shown. - 00:16–00:19 00:16–00:19 The 'Instant Angel' moisturizer is demonstrated on the face, highlighting its hydrating qualities. The viewer sees how it integrates into a skincare routine. - 00:19–00:21 00:19–00:21 The video concludes with the question of which moisturizer speaks to the viewer, inviting them to explore the brand further.

# Ad summary An image ad for a skincare brand featuring a cosmetic chemist holding up the product in what appears to be a manufacturing facility. # Brand positioning This skincare brand positions itself as science-backed and expert-led, specifically catering to individuals over 40. The brand emphasizes the expertise of its cosmetic chemist and their extensive experience to underscore the quality and effectiveness of its products. By highlighting scientific validation, the brand seems to push against typical skincare marketing that relies on trends or celebrity endorsements, instead promoting trust through professional authority. # Product The featured product appears to be a skincare item dispensed from a light-blue spray bottle with a white cap. The bottle's design is minimalist with (on-package label text) what appears to be a logo. The advertised product is being shown as part of a broader skincare lineup manufactured by the company. This is being advertised for individuals over the age of 40. # Visual style The ad has a clean and bright aesthetic. It appears to be shot in natural lighting to convey an authentic and unfiltered image. The overall impression is informative and professional, intended to inspire trust and confidence. # Hooks Headline: Science-backed skincare advice for the over 40 crowd → # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a cosmetic chemist who is 43 years old with over 2 decades of experience smiling and presenting the skincare product. This communicates the brand's authority and reliability through the expertise of a qualified professional. - The background showcases a manufacturing facility with workers in hairnets, conveying authenticity and transparency in production. This detail aims to build trust by demonstrating the brand's commitment to quality control and in-house expertise. - The ad is attempting to communicate that the skincare product is being formulated by an expert with decades of experience and that the brand is science-backed.

# Ad summary The ad features two skincare products from DIEUX Skin on a bed tray with coffee. The ad highlights the products' packaging and names. # Brand positioning DIEUX Skin is presented as a premium skincare brand focused on simplicity and elegance. The brand aligns with a lifestyle of self-care and minimalist luxury, implied by the inclusion of coffee on a tray in bed. The brand pushes against the typical norms of elaborate skincare routines, focusing on fewer, high-quality products. The brand positioning is both functional, by providing effective skincare, and emotional, by promoting self-care. # Product The ad features two DIEUX Skin products: Instant Angel Lipid Rich Facial Moisturizer and Air Angel Hydrating and Cooling Oil Gel Cream. Both products come in .85 fl oz tubes, presented on a tray with coffee to suggest a morning self-care routine. The Instant Angel moisturizer is described as a "Lipid Rich Facial Moisturizer", while the Air Angel is a "Hydrating and Cooling Oil Gel Creme (fragrance-free)." The ad focuses on showcasing the product names and packaging, implying that these products are worth trying because of their premium formulation and the self-care experience they provide. # Visual style The ad has a polished, commercial aesthetic with static shots and smooth transitions. The production quality is high-end, supporting a tone of luxury and sophistication. The pacing is slow and consistent, with the camera slowly zooming in on the products, creating a calm, luxurious, and relaxing aesthetic. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The camera displays a silver tray on a bed with pillows. The tray holds a cup of coffee, a silver coffee maker, and two tubes of DIEUX Skin products. - 00:03–00:05 A hand with red nail polish picks up the two tubes of DIEUX Skin products. - 00:05–00:06 The camera zooms in on the blue tube of Air Angel Hydrating and Cooling Oil Gel Cream. The product's packaging is displayed. - 00:06–00:08 The camera zooms in on the white tube of Instant Angel Lipid Rich Facial Moisturizer. The product's packaging is displayed. - 00:08–00:14 The two tubes of DIEUX Skin products are once again seen on the silver tray on the bed.

# Ad summary This ad by Dieux Skin emphasizes the importance of moisturizing before applying makeup, regardless of skin type, and showcases the benefits of the Instant Angel Lipid Rich Facial Moisturizer by applying the moisturizer and then applying makeup on top of it. The ad demonstrates how the moisturizer creates a smooth and non-patchy makeup application. # Brand positioning Dieux Skin is presented as a skincare brand that emphasizes the importance of moisturizing for all skin types before applying makeup. The brand appears to position itself as a supporter of maintaining a healthy skin barrier and promoting smooth makeup application through its products. It aligns with a focus on functional beauty. # Product The featured product is Dieux Skin's Instant Angel Lipid Rich Facial Moisturizer. This moisturizer is presented as an essential step in a makeup routine for people of all skin types. The ad highlights the moisturizer's thick, buttery formula that melts into the skin, preventing makeup from pilling or sitting on top. It is also portrayed as soothing and beneficial for the skin barrier. The Instant Angel Lipid Rich Facial Moisturizer is advertised to promote glowing skin and a smooth makeup finish. # Visual style The ad has a polished UGC feel, shot in a well-lit room with natural-looking makeup. The editing includes mostly static shots with a few smooth transitions. The pacing is moderate and consistent, designed to hold attention without feeling rushed. The visuals of product application are timed to the voiceover. The production quality is high, aligning with the tone of a beauty tutorial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator starts by addressing the importance of moisturizing before makeup application, regardless of skin type. She aims to highlight a key skincare tip to help viewers improve their makeup routine and its results. - 00:05–00:09 The creator introduces Dieux Skin's Instant Angel Lipid Rich Facial Moisturizer. She aims to showcase the specific product she recommends for moisturizing before makeup application. - 00:09–00:16 The creator applies the moisturizer to her face, describing its texture and benefits. She showcases product in-use and highlights the product's unique properties. The intent is to demonstrate the product's effectiveness and texture on the skin. - 00:19–00:25 The creator applies foundation and demonstrates how smoothly it blends after the moisturizer is applied. She aims to showcase the impact of using the moisturizer on the final makeup look and it's smoothness. - 00:26–00:33 The creator presents the final makeup look, highlighting the smoothness and lack of patchiness, attributing it to the moisturizer. The intent is to prove the benefits of the moisturizer for makeup application.

# Ad summary A demonstration of the D’Ieux skincare line, showing the packaging and application of two products, Deliverance and Instant Angel. # Brand positioning D’Ieux skincare is presented as a modern, understated, and effective brand. Its minimalist packaging and focus on product demonstration (without overt hype or claims) positions it as a no-nonsense provider in the skincare market. The brand emphasizes simplicity and effectiveness, appealing to those who prioritize function and visible results over flashy marketing or luxury associations. By visually demonstrating the texture and application process, the brand conveys transparency and confidence in its product quality. # Product This ad highlights two D’Ieux skincare products. The first is Instant Angel skin barrier recovery cream. It comes in light blue packaging. It is applied to the back of the hand and rubbed in, appearing to quickly absorb into the skin. The second is Deliverance, a multi-action face serum. It comes in white packaging and is shown being applied and rubbed into the back of the hand. The ad focuses on the texture and ease of application for both products. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on product texture and application. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving a high-end commercial feel. The pacing is consistent and calm, reflecting the understated nature of the brand. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a pair of hands holding the boxed products (Deliverance and Instant Angel) on top of a textured blanket. This establishes the brand and product types. - 00:01–00:03 00:01–00:03 The Deliverance product is removed from its box, showing its tube. This introduces the product format. - 00:03–00:05 00:03–00:05 The Instant Angel product is displayed after being removed from the box. This shows the two product options. - 00:05–00:10 00:05–00:10 The Instant Angel tube is opened and a small amount of the product is applied to the back of a hand. The hands then rub the product in. This shows how the product is used and implies a smooth, quick application. - 00:11–00:15 00:11–00:15 The Deliverance tube is opened and a small amount is applied to the back of the hand. The hands rub the product in, showing how the product is used. This mirrors the application of the Instant Angel product, reinforcing the ease of use. - 00:15–00:17 00:15–00:17 The hands hold both tubes to display the products again. This reinforces the brand and the available products.

# Ad summary A creator promotes two moisturizers from the same brand, DIEUX Skin. The creator explains that the Instant Angel moisturizer is best for when she wears makeup because it's thick and nourishing and provides a smooth base. The Air Angel is best for when she doesn't wear makeup, and she prefers the lightweight feel. # Brand positioning DIEUX Skin is presented as a brand offering high-quality skincare products designed to meet the specific needs of consumers. The brand appears to cater to individuals who understand the importance of skincare as part of their daily routine. It emphasizes providing solutions for specific skin concerns. The brand promotes self-care and caters to those looking for effective skincare to complement their lifestyle, regardless of whether they wear makeup or not. DIEUX Skin offers consumers a functional approach to skincare, presenting products designed to integrate seamlessly into a daily routine. # Product The ad features two DIEUX Skin moisturizers: the Air Angel moisturizer and the Instant Angel moisturizer. The Air Angel moisturizer is presented as a lightweight formula ideal for days when the user isn't wearing makeup, as it absorbs quickly and hydrates without leaving a greasy residue, providing a glowing look. The Instant Angel moisturizer is described as a richer, thicker formula that serves as a perfect base for makeup. It creates a smooth, nourished surface, eliminating dry patches and ensuring makeup sits better on the skin. Both moisturizers are targeted towards those with dry skin, each providing specific benefits tailored to different occasions or needs. # Visual style The ad has a polished UGC feel, with static shots and smooth transitions. It is shot in a bright bathroom. The pacing is consistent. The editing rhythm is fairly relaxed. The production quality is high, with good lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The creator introduces herself as doing her "due diligence" for her "dry skin community," holding two DIEUX Skin moisturizers. - 00:10–00:32 She displays the light blue Air Angel moisturizer, stating she loves to use it when she's not wearing any makeup, as it's lightweight and absorbs quickly, making her skin feel hydrated without feeling greasy. - 00:33–00:48 The creator shows the white Instant Angel moisturizer. She says it is the perfect base for her makeup because her makeup sits much smoother when she uses it. She notes it is on the thicker side, rich, and nourishing. She applies it to her hand and says she has dry patches around her nose. She states when she uses this moisturizer, the patches go away. - 00:49–01:05 She says as a dry-skinned girly, she doesn't play with her moisturizers, especially when wearing makeup. She loves when her skincare products make sense, depending on whether she's having a no-makeup or makeup day.

# Ad summary The ad features a creator reviewing the Dieux Moisiture Wardrobe Duo, Air Angel for daytime and Instant Angel for nighttime. She loves that she has options for moisturizers without having to overthink it. The ad describes the differences in the two products and how they can be used separately or layered for extra dry skin. # Brand positioning Dieux Skin is presented as a brand that provides easy options for skincare. The ad emphasizes the brand's focus on simplicity and providing options that don't require overthinking. This suggests a brand that pushes against the trend of overly complicated skincare routines, aiming for a more streamlined and user-friendly approach. The brand appears to take on a functional positioning, prioritizing ease of use and effective hydration. # Product The Dieux Moisture Wardrobe Duo features two moisturizers: Air Angel and Instant Angel. Air Angel is a gel cream that is extremely lightweight yet super hydrating, best used for daytime. Instant Angel is thicker and makes skin feel super nourished, best used for nighttime. The two moisturizers can also be layered when skin is feeling extra dry. # Visual style The ad has a UGC feel. The lighting is natural, and the production quality is decent. The cuts are quick, and the pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces the Dieux Moisture Wardrobe Duo. - 00:07–00:10 The creator describes the Air Angel moisturizer as lightweight, gel based, and best for daytime use. - 00:11–00:14 The creator describes the Instant Angel moisturizer as thick, nourishing and best for nighttime use. - 00:14–00:19 The creator demonstrates how to apply the Air Angel moisturizer to her face. - 00:20–00:25 The creator demonstrates how to apply the Instant Angel moisturizer to her hand. - 00:25–00:31 The creator shares that the moisturizers can be layered if the skin is feeling extra dry.

# Ad summary A creator with sensitive skin recommends Dieux Skin Mercy to protect, calm, and soothe the skin and reduce redness and irritation. The creator highlights the product's lightweight, balmy consistency, and recommends its use post-treatment. # Brand positioning Dieux Skin is presented as a high-quality skincare brand creating products that are worth the hype. The brand is designed to be effective yet gentle enough for sensitive skin. The ad promotes the brand as high quality and desirable. The creator states that they have never met a Dieux product that they don't love, implying that the brand is dependable and trustworthy. # Product Skin Mercy from Dieux is a reparative treatment moisturizer packed with soothing antioxidants and colloidal oatmeal. According to the ad, the product calms irritation, reduces redness and itchiness, and protects the skin. It has a lightweight but balmy consistency, and is not thick or greasy. The product is positioned as an ideal post-treatment cream. # Visual style The ad has a bright, natural aesthetic with a selfie-style camera angle to create a sense of authenticity. The cuts are fairly static, and the pacing is consistent with the speaker's tone. The ad has a casual UGC feel, with a focus on product demonstration. The video shows the creator's bare face, which conveys the message that the cream is safe for sensitive skin. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop it now on dieuxskin.com # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces Dieux Skin Mercy as their current skin savior. - 00:04–00:12 The creator explains that they have super sensitive skin, which is easily triggered, especially during transitional weather. - 00:12–00:30 The creator states that Skin Mercy is a reparative treatment moisturizer and lists ingredients and benefits as she applies the product to her face. - 00:30–00:48 The creator applies more product to her hand to further demonstrate its lightweight, balmy texture. - 00:48–01:01 The creator shares that the product is amazing for sensitive skin and enjoys using the cream post-treatment. - 01:01–01:15 The creator states that they have yet to meet a Dieux product that they don't love and calls Skin Mercy "that girl," encouraging viewers to shop the product before it sells out again.

# Ad summary This ad showcases the brand Dieux and their different skincare products. The ad image is split into six blocks, each displaying a different product against a solid color background. Some tubes are full and untouched, while others are crinkled and nearly empty, indicating that the products are well-loved and used to the last drop. # Brand positioning Dieux is positioned as a modern, science-backed skincare brand that values transparency and sustainability. The brand embraces individuality. Their functional positioning is centered around effective skincare formulations that deliver real results. The ad showcases a range of products with muted packaging in different pastel shades against solid colored backgrounds, conveying a minimalist, approachable feel. By displaying both pristine and well-used tubes, Dieux establishes a sense of authenticity and consumer trust, pushing against the beauty industry's norms of perfect, untouched products. # Product The ad features multiple Dieux skincare products, each presented in a pastel-colored tube with the brand's minimalist logo. The tubes are displayed in a variety of pastel colors, including pale blue, green, grey and white. Each tube is labelled with the product name and a brief description. Some tubes appear brand new and full, while others are crinkled and nearly empty, implying frequent use. The products are designed for daily skincare routines and address various skin concerns, as indicated by names like 'Skin Hero' and 'Instant Angel.' The varying states of the tubes highlight the products' usability and effectiveness, suggesting that they are worth purchasing and using completely. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality appears to be high, with even lighting and clear product shots. The use of pastel colors and solid backgrounds gives the ad a modern and approachable feel. The grid layout enhances scannability, and the mix of full and used products disrupts the typical beauty ad format, drawing the viewer's attention. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting a grid of skincare products. The intention here is to introduce the variety and range of the brand's skincare line, from the brand's perspective. - The image then displays each product with varying amounts of product remaining in the tubes. This is meant to demonstrate that the products are well-used and loved, from the customer's perspective. - The ad concludes with a clear visual of the products, emphasizing their daily use and perceived value, from the brand's perspective.

# Ad summary A woman shows the Dieux Skin Plump + Barrier Boost Kit by demonstrating how to use both products on her face and hands. # Brand positioning Dieux Skin is presented as a brand that offers effective and high-quality skincare essentials. The brand emphasizes simplicity and efficacy, positioning itself as a modern, science-backed solution for skincare. Dieux differentiates itself by focusing on research-driven formulations and transparent communication about its ingredients and processes. The brand aims to occupy a space in the consumer's mind as a reliable source for skincare that delivers visible results without unnecessary additives or hype. # Product The Dieux Skin Plump + Barrier Boost Kit includes two products designed to hydrate and strengthen the skin barrier. The kit features the "Air Angel" hydrating and plumping moisturizer, which aims to provide lasting hydration and improve skin elasticity. The "Instant Angel" barrier repair moisturizer is formulated to repair and protect the skin's natural barrier, reducing sensitivity and improving overall skin health. Both products come in minimalist packaging and are intended for daily use. This combination targets the need for both immediate hydration and long-term skin health by offering a comprehensive solution to achieve a radiant and resilient complexion. # Visual style The ad has a clean, minimalist aesthetic. The editing is simple with static shots and smooth transitions. The production quality is high, giving it a polished commercial feel with natural lighting. The video is shot in a bright, simple setting with a focus on the products and the woman's skin. The pacing is moderate, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman with a manicured hand removes the two cream tubes and a metal cream tube key from the Dieux Skin Plump + Barrier Boost Kit. - 00:06–00:12 00:06–00:12 The woman displays the blue tube of Dieux Skin cream to the camera, then squeezes a line of the product onto her other hand. - 00:12–00:16 00:12–00:16 The woman rubs the cream into her face. - 00:17–00:22 00:17–00:22 The woman displays the white tube of Dieux Skin cream to the camera, then squeezes a line of the product onto the back of her hand and rubs it in. - 00:23–00:27 00:23–00:27 The woman rubs the blue cream into her face again. She then presents both tubes of product toward the camera. - 00:28–00:36 00:28–00:36 The woman lays out the products from the kit again, then packs both tubes of cream into a black handbag.

# Ad summary This ad is for Dieux's Plump & Barrier Boost Kit, featuring two skincare products and a tool designed to dispense every last drop from their packaging. The ad calls out each product's key functions, which all work to plump and hydrate the skin. # Brand positioning Dieux is presented as a brand focused on high-performance skincare. The ad specifically focuses on products designed to improve the skin's barrier function and provide hydration. The brand's positioning appears to be rooted in providing effective solutions through a simplified routine. The inclusion of the 'squeeze key' suggests a commitment to sustainability and maximizing product usage, aligning with a consumer who values both efficacy and environmental consciousness. The brand name and product names are printed on the packaging. # Product The ad promotes the Plump & Barrier Boost Kit, which appears to include three items: the Instant Angel liquid balm, the Air Angel gel cream, and the Squeeze Key tool. The Instant Angel liquid balm is designed to visibly firm and lock in moisture. The Air Angel gel cream visibly plumps and floods the skin with hydration. The Squeeze Key is a tool used to get every last drop of product out of the packaging. All three products together aim to improve skin plumpness, hydration, and barrier function. # Visual style The ad has a clean and minimalist visual style. The product is well-lit, and the colors are soft and muted. The composition is balanced, with the products arranged neatly on the surface. The overall aesthetic is modern and sophisticated. # Hooks Headline: Plump & Barrier Boost Kit # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing a new Plump & Barrier Boost Kit, immediately informing the audience of a new product offering designed to address their skincare needs, from the brand's perspective. - The components of the kit are then highlighted: Instant Angel, which visibly firms and locks in moisture, and Air Angel, which visibly plumps and floods the skin with hydration, educating the audience about the benefits of each product from the brand's perspective. - Lastly, the Squeeze Key is presented as a tool to help customers get every last drop, adding a layer of practicality and value from the brand's perspective.

# Ad summary This ad for Dieux Skin Mercy focuses on its intense recovery cream. It highlights the cream's ability to relieve several skin conditions and issues such as irritation, redness, flare-ups, dryness and eczema. The ad contains a simple background and clear product showcase. # Brand positioning Dieux Skin aims to position itself as a modern and effective skincare brand. The brand aligns itself with a clean, scientific approach to skincare, emphasizing clinically proven ingredients for tangible results. It rejects traditional skincare norms, which are often convoluted and focus on fleeting trends, and focuses on a streamlined approach with multi-use products. They promote a functional and educational brand experience. # Product Dieux Skin Mercy is an intense recovery cream designed to provide relief from various skin issues, including irritation, redness, flare-ups, dryness, and eczema. The formula contains 1% colloidal oatmeal, known for its soothing and protective properties. This cream aims to address common purchase barriers by offering a straightforward, effective solution for sensitive and reactive skin types. The cream is presented as a versatile product suitable for multiple skin concerns and use occasions, emphasizing simplicity and targeted relief. # Visual style The ad's visual style is clean and minimalist, with a focus on the product and the person using it. The lighting is bright and even, highlighting the texture of the skin and the product packaging. The shots are static and there are smooth transitions between the text overlays. The production quality is high-end commercial, which supports the brand's positioning as a modern skincare solution. The pacing is consistent and slow. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a person's face and a tube of Skin Mercy cream. - 00:02–00:11 The ad text then asks "Irritation?", which is followed by "Redness?", "Flare-ups?", "Dryness?" and lastly "Eczema?". This builds anticipation for the product that will solve all of these issues. - 00:02–00:11 The text overlay appears: "RELIEF STARTS WITH SKIN MERCY. Our NEW RECOVERY CREAM"

# Ad summary A UGC-style ad promoting the Dieux Skin Plump + Barrier Boost Kit, which includes both the Air Angel and Instant Angel moisturizers. The ad features a woman who shares that she loves both products and how they can now be purchased together. # Brand positioning Dieux is presented as a high-quality skincare brand, focusing on providing functional and effective products. The brand is presented as a go-to choice when it comes to hydration and barrier repair. The ad highlights the brand's Plump + Barrier Boost Kit, which includes two of its popular moisturizers, positioning the brand as an expert in skincare solutions that address hydration and barrier repair needs. # Product The ad promotes the Dieux Skin Plump + Barrier Boost Kit, which includes two moisturizers: Air Angel and Instant Angel. Air Angel is described as a lightweight yet super hydrating gel cream that plumps the skin, providing hydration. Instant Angel is described as a super silky rich cream, that doesn't feel like a rich cream when applied to the skin, focusing on barrier repair. The ad emphasizes that layering both creams is the presenter's favorite way to use them, highlighting the convenience of having both products in one kit and promoting the opportunity to try them both for $36, a $49 value. # Visual style The ad has a UGC-feel, with natural lighting and a casual tone. The presenter is in a casual setting with minimal editing. The shots are close-up, selfie-style, and the camera is at eye-level. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now at dieuxskin.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding two tubes of moisturizer. - 00:00–00:02 She introduces that the moisturizers she is holding are two moisturizers that she cannot stop talking about. This functions as an introductory statement and hook. - 00:03–00:06 The woman holds a package in front of the camera and states that consumers can now try the products together in the new Dieux Plump + Barrier Boost Kit. - 00:07–00:12 The woman holds the Air Angel moisturizer and states it is a lightweight, yet super hydrating gel cream that is going to plump the skin. - 00:13–00:14 She says the Air Angel is hydrating and plumping. - 00:14–00:19 The woman holds the Instant Angel moisturizer and states it really does not get better than Dieux Instant Angel when it comes to barrier repair. - 00:19–00:26 The woman applies the Instant Angel moisturizer to her hand and states that she loves that it is a super silky rich cream that does not feel like a rich cream when you apply it to the skin. - 00:27–00:30 The woman applies the moisturizer to her face and states that her favorite way to use both of the creams is layered on top of one another. - 00:31–00:35 The woman holds both tubes of moisturizer up to the camera and states that they are truly two of the most stunning moisturizers she has ever put on her skin and are her favorites for a reason. - 00:35–00:37 The woman holds the product packaging up to the camera and states that she loves that consumers can now get both in one kit.

# Ad summary This ad promotes Skin Mercy Intense Recovery Cream by Dieux Skin. The ad features a woman speaking directly to the camera about the benefits of the product for people with eczema and sensitive skin. She shares clinical study results and highlights the product's FDA regulation. # Brand positioning Dieux Skin is presented as a brand focused on providing effective skincare solutions, particularly for sensitive skin and conditions like eczema. The brand emphasizes clinical validation and FDA regulation, positioning itself as a trustworthy and science-backed option in the skincare market. The brand aligns with a functional approach, focusing on the performance and reliability of its products rather than emotional appeals. It aims to occupy a space in the consumer's mind as a brand that delivers tangible results through rigorous testing and regulatory compliance, appealing to consumers who prioritize evidence-based skincare. # Product Skin Mercy Intense Recovery Cream is presented as an over-the-counter recovery cream designed to help with sensitive skin and eczema-related scaliness. It contains 1% colloidal oatmeal and is FDA-regulated. The product is clinically vetted and validated with a four-week clinical study, showing a 62.39% improvement in scaliness among participants with eczema after four weeks of morning and night application. The cream is positioned as providing "fast forgiveness" for the skin, addressing issues such as itch and irritation. It is intended for individuals experiencing red, flaky, uncomfortable, and itchy skin, particularly those with eczema or sensitive skin conditions. # Visual style The ad has a polished UGC feel, combining direct address with clinical data. The editing style is smooth with static shots, creating a professional yet approachable tone. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are timed to support the voiceover, with before-and-after photos emphasizing the product's effectiveness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action See for yourself # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman addressing viewers who have eczema, but encourages those without eczema to stay tuned as well. - 00:03–00:07 She explains that winter can cause red, flaky, uncomfortable, and itchy skin, setting up the problem that the product aims to solve. The perspective is from the brand representative, speaking directly to the audience in a friendly and informative tone. - 00:08–00:13 The woman introduces Skin Mercy as the solution to these skin issues, explaining that it helps with sensitive skin and eczema-related scaliness. The brand's perspective is conveyed through the speaker, highlighting the product's benefits. - 00:13–00:22 She emphasizes that Skin Mercy is clinically vetted and FDA-regulated, reinforcing its credibility. The brand's perspective is maintained, focusing on the product's validation and regulatory compliance. - 00:22–00:28 The woman shares results from a four-week clinical study, noting that all participants had sensitive skin, and the study specifically looked at 11 people with eczema. The brand's perspective is conveyed through the presentation of clinical data. - 00:28–00:39 She reveals that 100% of people had an improvement in scaling after four weeks of application morning and night, with a 62.39% improvement in scaliness. The brand's perspective is reinforced by highlighting the positive outcomes of the clinical study. - 00:40–00:52 Addressing potential skepticism about the 62% improvement, she clarifies that this percentage represents a significant improvement from the baseline for each participant. The brand's perspective is maintained, aiming to reassure viewers about the product's effectiveness. - 00:53–01:05 The woman concludes by reiterating the product's benefits and FDA monograph for OTC colloidal oatmeal, emphasizing that Skin Mercy provides "fast forgiveness" for the skin. The brand's perspective is reinforced, encouraging viewers to see for themselves and reinforcing the product's value.

# Ad summary This ad showcases Dieux's Plump + Barrier Boost Kit using a split-screen format. The ad emphasizes the hydrating and firming benefits of the skincare products. # Brand positioning Dieux is presented as a skincare brand focused on hydration, plumping, and firming of the skin. The brand aligns with a modern and scientific approach to skincare, emphasizing visible results. The packaging is clean and minimalist, suggesting a focus on functional benefits and high-quality ingredients. Dieux aims to occupy a space in the consumer's mind that values efficacy and visible results, pushing against the norm of over-hyped, ineffective skincare products. # Product The Plump + Barrier Boost Kit by Dieux includes two main products. The Instant Angel Liquid Rich Facial Moisturizer is a fragrance-free moisturizer designed to deeply hydrate, plump, and visibly firm the skin. It comes in a 25 ml tube. The Air Angel Hydrating Gel Cream Facial is a gel-cream also fragrance-free, aiming to hydrate and plump the skin. It also comes in a 25 ml tube. The kit promises to deeply hydrate, plump, and visibly firm skin, addressing the purchase barrier of ineffective skincare by offering a solution with visible results. The kit is presented as a simple yet effective routine for achieving hydrated and firm skin. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the products in a well-lit environment. The editing is static, with no transitions between shots. The production quality is high, resembling a commercial, which supports the brand's intended tone of sophistication and efficacy. Pacing is slow with static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins by showcasing the packaging of the Dieux Plump + Barrier Boost Kit. - 00:00–00:05 The perspective is from the brand, introducing the kit and its benefits through visual presentation and on-screen text. - 00:05–00:10 The ad then shows the individual products, including the Instant Angel Liquid Rich Facial Moisturizer and the Air Angel Hydrating Gel Cream Facial. - 00:05–00:10 This continues from the previous moment, diving deeper into the kit's contents. - 00:10–00:15 Next, the ad highlights the benefits of using the kit, emphasizing hydration, plumping, and firming. - 00:10–00:15 This builds on the earlier introduction by reinforcing the key value propositions of the kit.

# Ad summary This ad for Dieux Skin's Instant Angel moisturizer presents the brand's commitment to fair pricing despite the high cost of quality ingredients and packaging. The ad explains the brand's pricing strategy, which they believe creates the closest way to get to miracles in skincare, consistency. # Brand positioning Dieux Skin is presented as a brand that values high-quality ingredients and effective skincare while rejecting the industry's common practice of price inflation. The brand positions itself as transparent and reasonable, prioritizing consistent use of effective ingredients over exorbitant pricing. They aim to occupy a space of trust and accessibility, aligning with informed consumers who value efficacy and transparency. The brand pushes against category norms of overpricing and prioritizes making effective skincare accessible. # Product Dieux Skin's Instant Angel moisturizer is presented as an elegant daily moisturizer designed to hydrate, firm, and support the skin barrier. The product contains pricey ingredients like ceramides, combined with cost-effective alternatives at a higher potency like 2% meadowestilide (a plant-derived ingredient) to reduce transepidermal water loss. The moisturizer uses 100% recycled aluminum packaging, which, although more expensive, is a light material that helps with shipping costs. The product is designed to deliver a highly impactful skincare experience at a reasonable price point, making it a viable option for consistent use. # Visual style The ad has a polished aesthetic, combining both UGC-style shots and clean product demos, all using natural lighting. The editing style incorporates quick cuts that keep the pace brisk. The camera framing is tight, enhancing focus on product details and ingredient close-ups. The pacing is steady, with about 15 cuts per minute, which keeps the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a hand holding the product's box, as the narrator explains that the manufacturers suggested selling the product for $80, but the brand told them no. The intention is to show the brand's commitment to pricing the product fairly. - 00:03–00:05 00:03–00:05 The narrator says that they made it $45. The intention is to highlight that the brand ignores the common practice of price inflation in the skincare industry. - 00:05–00:08 00:05–00:08 Joyce, the Chief Product Officer, is introduced, and it is mentioned that she wanted to create an elegant daily moisturizer. The intention is to introduce the creator of the product and to give it context. - 00:08–00:11 00:08–00:11 It is stated that the moisturizer hydrates, firms, and supports the skin barrier. The intention is to detail the benefits of using the moisturizer. - 00:11–00:17 00:11–00:17 A narrator says that this requires ingredients at a reasonable price point. The narrator asks a question, "the closest way you get to miracles in skincare?" before answering herself, "consistency". The intention is to explain the product's ingredients and what contributes to it working. - 00:17–00:20 00:17–00:20 The narrator then asks how they do it. Two words: science and packaging. The intention is to highlight the two most important characteristics of the product. - 00:20–00:36 00:20–00:36 The narrator describes how they use pricey ingredients, such as ceramides, and cost effective ones at a higher potency, such as 2% meadowestilide. The narrator also says that they use 100% recycled aluminum, and that it is a light material that helps them with shipping costs. The intention is to dive into the ingredients and how the product is made. - 00:36–00:41 00:36–00:41 The narrator then asks, "The result?" before stating "A highly impactful, $80 worthy moisturizer", then concluding with "This became how we price every product". The intention is to emphasize the outcome. - 00:41–00:44 00:41–00:44 The narrator says, "Charging what we should, not what we think we could". The intention is to further emphasize that the company prioritizes fair pricing.

# Ad summary This ad promotes the Dieux Plump + Barrier Boost Kit. It showcases the packaging, the two moisturizer products, as well as how to use them. The ad also mentions the kit comes with a squeeze key to get every last drop. # Brand positioning Dieux Skin is presented as a modern, accessible luxury brand in the skincare space. The brand leans heavily into product performance and the Plump + Barrier Boost Kit indicates a focus on providing targeted solutions for common skin concerns like hydration, firmness, and barrier repair. The packaging is minimalist and sleek, signaling a clean and effective approach to skincare. The inclusion of a functional 'Squeeze Key' further emphasizes Dieux's commitment to value, ensuring customers can fully utilize the product, setting them apart from brands with wasteful packaging. # Product The Dieux Plump + Barrier Boost Kit includes two moisturizers: Air Angel Hydrating Facial Gel Cream and Instant Angel Lipid Rich Cream. The Air Angel is designed to hydrate the skin, while the Instant Angel is formulated to plump and visibly firm the skin. Both products are packaged in aluminum tubes. The kit also includes a Squeeze Key that is designed to help the user get every last drop out of each of the tubes. The ad highlights the combination of these two products to provide a complete skincare routine. # Visual style The ad has a clean and minimalist aesthetic. The background is white and the lighting is bright. The editing style is simple with quick cuts. The overall feel is polished UGC. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up view of the Plump + Barrier Boost Kit packaging. - 00:02–00:04 The focus shifts to each of the individual products in the kit. The ad shows a small amount of the Air Angel product squeezed out of the tube onto the back of a hand. - 00:05–00:09 Next, the ad shows the Instant Angel product being squeezed out of the tube onto the back of a hand. - 00:09–00:10 The ad highlights the Squeeze Key. - 00:10–00:11 The ad concludes by showing the kit packaging again, with a final call to action to shop now.

# Ad summary Ad for a Plump & Barrier Boost Kit which includes two products, Air Angel and Instant Angel by DIEUX Skin. # Brand positioning DIEUX Skin aims to occupy the space of effective and honest skincare through scientific and functional branding. The brand presents itself as a modern skincare provider that provides science-backed information and results with no gimmicks. This minimalist approach is conveyed through the product design and the focus on ingredients. The brand positions itself as the go-to for consumers who value efficacy and transparency in their skincare. # Product The Plump & Barrier Boost Kit includes two skincare products: Air Angel and Instant Angel. Air Angel is a peptide plumping gel cream, while Instant Angel is a lipid-rich firming moisturizer. The products are formulated to work together, providing both plumping and barrier-boosting benefits. The kit is designed for anyone looking to improve their skin's hydration, firmness, and overall health. The messaging focuses on the combination of plumping and barrier support, suggesting a comprehensive approach to skincare. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The background is a solid, gradient light blue, and the products are well-lit with soft shadows. The overall production quality is high, resembling a studio shot. The typography is simple and legible, complementing the minimalist aesthetic. The image treatment includes background removal and subtle color grading to create a cohesive and appealing look. This style enhances scannability by focusing attention on the products and key information. # Hooks Headline: Plump & Barrier Boost Kit # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing a "SAVE 27%" offer and presenting the "NEW! Plump & Barrier Boost Kit" to grab the viewer’s attention and highlight a promotional deal. This is told from the brand's perspective to entice the user with a discount and a new product set. - The ad introduces two products, "Air Angel" and "Instant Angel," with brief descriptions of their functions - "Peptide plumping gel cream" and "Lipid-rich firming moisturizer" respectively. This is from the brand’s perspective, and is to inform the viewer about what the kit contains and its benefits.