How Deel Advertises on Meta

# Ad summary This ad promotes Deel, a global hiring platform, by addressing the complexity of international hiring and positioning Deel as a comprehensive solution for managing contracts, taxes, compliance, and payroll. # Brand positioning Deel is presented as a comprehensive solution for companies looking to hire and manage international employees. The brand positions itself as a modern, trustworthy, and efficient platform that simplifies the complexities of global hiring, contrasting with the traditional, bureaucratic processes. Deel aligns with values of efficiency, compliance, and global reach, emphasizing ease of use. It occupies the space of a tech-forward HR solution, positioning itself as an all-in-one platform trusted by over 40,000 companies, and empowering businesses to expand their teams internationally without worrying about administrative burdens. # Product Deel is a global hiring platform designed to simplify the process of hiring and paying employees and contractors internationally. It handles contracts, taxes, local labor laws, legal bureaucracy, payroll, HR management, onboarding, and compliance. The platform enables companies to manage global payroll, onboard new hires, and ensure compliance with international labor laws, all from a single interface. Deel addresses the barriers to international hiring by managing the complexities of contracts, taxes, and legal compliance, offering a seamless experience for businesses looking to expand globally. The ad explicitly states that Deel handles everything, making it easier for companies to hire anyone, anywhere, without worrying about paperwork. # Visual style The ad has a polished and professional aesthetic, combining direct address with screen recordings and static shots. Editing is relatively smooth with a moderate pace, around 15-20 cuts per minute. The production quality is high, creating a trustworthy and informative tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Start now # Point of view - [object Object] # Storyline - 00:00–00:12 A woman asks if the viewer knows they can hire and pay people internationally through Deel, regardless of whether they're hiring a contractor or full-time employee in the US, Spain, Japan, or anywhere. - 00:00–00:12 The woman conveys a sense of helpfulness and directness, inviting the viewer to consider Deel as a solution to global hiring challenges. The perspective is from an informed brand representative aiming to educate the viewer. The tone is positive and informative. - 00:12–00:17 Continuing from the previous beat, she explains that Deel handles everything, including contracts, taxes, local laws, and legal bureaucracy. - 00:12–00:17 The woman continues in a helpful and informative tone, assuring the viewer that Deel takes care of all the complexities involved in international hiring. - 00:17–00:23 The ad shifts to showcasing the platform's capabilities, illustrating how users can run payroll, manage HR, onboard new hires, and handle compliance from a single platform. - 00:17–00:23 The perspective shifts to a visual demonstration, showing the user interface of Deel. The tone is functional and informative, demonstrating the range of services offered. - 00:23–00:30 Returning to the woman, she states that over 40,000 companies trust Deel to hire, manage, and pay their teams, including well-known brands. This is an appeal to social proof and trustworthiness. - 00:23–00:30 The woman speaks directly to the audience, fostering trust through visible metrics and recognizable brands. The tone is confident and credible. - 00:30–00:36 She concludes by directly addressing the viewer, stating that if they want to hire anyone, anywhere, without worrying about paperwork, that's what Deel is for. - 00:30–00:36 The final beat aims to leave the viewer with a clear takeaway: Deel simplifies global hiring, eliminating administrative burdens. The tone is straightforward and reassuring.

# Ad summary This ad promotes a guide for US companies looking to hire foreign independent contractors. It features a bright yellow block with the company's branding and a call to action, set against a backdrop of the Golden Gate Bridge. # Brand positioning Deel is presented as a modern, global-minded solution for businesses looking to expand their workforce internationally. The brand positions itself as a resource for navigating the complexities of hiring foreign independent contractors, suggesting it offers expertise and support in this area. The brand's visual identity, with its clean logo and bright color palette, conveys a sense of innovation and accessibility, appealing to businesses seeking efficient and compliant global hiring practices. Deel aims to occupy the space of a trusted partner for international hiring, simplifying the process and reducing potential risks for its customers. # Product The product being advertised is a "US Company Guide to Hiring Foreign Independent Contractors." This guide is designed for US-based companies that are interested in expanding their workforce by hiring independent contractors from other countries. The guide likely contains information on legal considerations, compliance requirements, payment methods, and best practices for managing international contractors. The ad addresses the potential purchase barrier of uncertainty or lack of knowledge about international hiring by offering a comprehensive resource to help companies navigate the process. The guide is presented as a valuable tool for businesses looking to tap into a global talent pool while remaining compliant with regulations. # Visual style The ad has a clean and modern visual style, combining a bright, solid color block with a scenic photograph. The design is simple and direct, with clear typography and a prominent call to action. The use of a well-known landmark like the Golden Gate Bridge adds a sense of credibility and location relevance. # Hooks Headline: US Company Guide to Hiring Foreign Independent Contractors # Benefits - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a clear statement of the resource being offered: a "US Company Guide to Hiring Foreign Independent Contractors." This immediately tells the audience what the ad is about and who it is for, from the brand's perspective. - The ad then prompts the viewer to "Get the guide" via a call to action button. This is a direct invitation from the brand for the viewer to take the next step and engage with the offered resource. - The backdrop of the Golden Gate Bridge provides a visual anchor, subtly reinforcing the US-based focus of the guide while also suggesting a connection to innovation and global reach. This is presented from an external, scenic perspective.

# Ad summary This ad promotes Deel's equipment provisioning policy template. The ad features a laptop on a table with a hand on the keyboard, suggesting someone is working. A yellow block with the Deel logo and a call to action to get the guide is overlaid on the image. # Brand positioning Deel is presented as a provider of resources and tools for businesses, specifically focusing on HR and compliance aspects. The brand aims to occupy a space in the consumer's mind as a helpful and reliable partner for managing global teams and ensuring compliance with international employment laws. The brand aligns with values of efficiency, compliance, and ease of use, promoting a streamlined approach to HR processes. Deel positions itself as a modern solution for businesses navigating the complexities of international employment, offering tools and resources to simplify HR tasks and ensure compliance. # Product The product being advertised is an equipment provisioning policy template offered by Deel. This template is designed to help businesses create a clear and compliant policy for providing equipment to their employees. The template is for HR professionals, business owners, and managers who need to ensure their company's equipment provisioning process is well-defined and legally sound. The ad addresses the purchase barrier of not knowing how to create such a policy from scratch by offering a ready-made template. The ad tells the viewer that this product is worth trying or buying because it simplifies the process of creating an equipment provisioning policy, saving time and ensuring compliance. # Visual style The ad has a clean and professional visual style. The production quality is high, with a well-lit and composed shot. The image treatment includes background blur and color correction to make the yellow block stand out. The typography is clean and legible, and the overall design is simple and effective. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Equipment provisioning policy template # Benefits - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a person working on a laptop, which conveys the message that the template is relevant to the modern work environment. The audience experiences this from the perspective of a potential user who is engaged in their work. - A yellow block with the Deel logo and the text "Equipment provisioning policy template" is overlaid on the image, which introduces the product being offered. The brand is telling this part of the story, highlighting the specific resource available. - A call to action button that says "Get the guide" is included, which prompts the viewer to take the next step and download the template. The brand is telling the audience to engage with their offer and access the resource.

# Ad summary The ad showcases Deel as a global HR platform that supports various countries, roles, and regions. It uses a visual of a desk scene with a computer showing the company logo and tagline, positioning Deel as a modern and comprehensive solution for global HR management. # Brand positioning Deel is presented as a comprehensive global HR platform. The brand aims to occupy the space of a modern, all-encompassing solution for businesses managing international teams. Deel aligns with values of efficiency, accessibility, and global connectivity. The brand pushes against the traditional complexities and limitations of managing HR across different countries and regions, opting for a functional positioning that emphasizes simplicity and broad applicability. # Product The ad promotes Deel as a comprehensive global HR platform designed for businesses operating across various countries, roles, and regions. It provides a unified solution to manage HR tasks, regardless of location or job function. The platform addresses the pain points of handling international HR complexities by providing a streamlined, accessible solution. The main USP is its ability to support every country, role, and region, making it a versatile tool for businesses with a global presence. The ad suggests that using Deel simplifies HR management, making it easier to handle diverse international teams. # Visual style The ad features a clean, illustrative style with a bright color palette, using a combination of orange, yellow, blue, and white to create a cheerful and modern aesthetic. The composition is well-balanced, with various desk objects arranged to look inviting. The lighting is soft and diffused, creating a warm atmosphere. The overall visual style mimics a digital illustration, aiming for a platform-native look that is both scannable and visually engaging. # Hooks Headline: One Global HR platform for every country, role, and region. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn more # Point of view - [object Object] # Storyline - The ad opens with a visually appealing desk scene featuring a monitor displaying the Deel logo. This presents the brand as modern and tech-forward from the brand's perspective. - The main text, "One Global HR platform for every country, role, and region," is displayed, highlighting the product's core offering and its comprehensive nature. This is the brand telling the consumer about its range of services. - A 'Learn More' button prompts users to engage, which serves as a direct call to action from the brand. - The ad concludes with the Deel logo and the tagline "Your forever people platform," reinforcing the brand's identity and long-term value proposition. This is the brand reiterating its overall mission and brand value.

# Ad summary This ad promotes Deel's guide to device lifecycle management for global tech companies. The ad features an image of a woman in a field with a Deel-branded box being delivered by a bird. # Brand positioning Deel is presented as a modern and efficient solution for global tech companies, particularly in the realm of device lifecycle management. The brand aims to occupy a space of expertise and reliability, offering resources and guidance to navigate the complexities of managing devices across international teams. The brand aligns with values of efficiency, global reach, and technological competence. The brand positioning is functional, focusing on providing practical solutions and expertise to streamline device management processes. # Product The product being advertised is a guide to device lifecycle management for global tech companies. The guide is presented as a resource to help companies navigate the complexities of managing devices across international teams. The guide is offered as a solution to streamline device management processes. The ad addresses the purchase barrier of uncertainty by offering a free guide to help companies understand the process. # Visual style The ad has a whimsical and slightly surreal visual style. The production quality appears to be high, with a well-composed image and professional lighting. The visual motifs include a natural setting (field with flowers), a bird carrying a package, and a clean, modern design for the text overlay. The image treatment includes color grading to enhance the vibrancy of the colors. The typography is clean and legible, with a focus on clarity and readability. The style is designed to be eye-catching and memorable, while also conveying a sense of professionalism and reliability. # Hooks Headline: deel. # Benefits - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a woman lying in a field, suggesting a sense of relaxation and ease. This is included to create a positive and inviting atmosphere. The audience experiences this from the perspective of someone who is enjoying the benefits of a well-managed device lifecycle, hinting at the peace of mind that Deel's guide can provide. - A bird is shown delivering a Deel-branded box, symbolizing the efficient and seamless delivery of the guide. This is included to visually represent the ease of accessing Deel's resources. The audience experiences this from the brand's perspective, showcasing their ability to provide solutions in a timely and effective manner. - The ad presents a clear call to action to "Get the guide," prompting the viewer to take the next step. This is included to drive engagement and encourage the viewer to learn more about Deel's services. The audience experiences this from the brand's perspective, directly inviting them to explore the offered resource.

# Ad summary This ad promotes Deel's guide on the role of AI in HR for global organizations. The ad features a laptop being used outdoors, suggesting flexibility and modernity. # Brand positioning Deel is presented as a modern, tech-forward company that provides solutions for global organizations, particularly in the realm of human resources. The brand aims to occupy the space of an innovative and reliable partner for companies navigating the complexities of international employment and HR management. The brand aligns with values of efficiency, technological advancement, and global connectivity. Deel positions itself as a resource for companies looking to stay ahead of the curve in HR practices, particularly by leveraging AI. # Product The ad promotes a guide titled "The Role of AI in HR for Global Organizations." This guide is intended for global organizations looking to understand and implement AI in their HR practices. The guide is positioned as a valuable resource that can help companies stay informed and competitive in the evolving landscape of HR. The ad addresses the potential purchase barrier of uncertainty or lack of knowledge about AI in HR by offering a free guide to educate and inform potential customers. # Visual style The ad has a clean and professional visual style, with a focus on simplicity and clarity. The use of natural lighting and outdoor setting suggests flexibility and modernity. The overall aesthetic is designed to appeal to a business-oriented audience. # Hooks Headline: The Role of AI in HR for Global Organizations # Benefits - [object Object] - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad starts by presenting the Deel logo, establishing the brand identity and signaling that the content is coming from a reputable source. The brand is telling the audience who they are and what they stand for, which is to provide solutions for global organizations in the HR space. This is included to build brand recognition and trust with the audience, setting the stage for the offer that follows. - The ad highlights the title of the guide, "The Role of AI in HR for Global Organizations," to clearly communicate the topic and value proposition of the content being offered. The brand is telling the audience what the guide is about and who it is for, which is global organizations interested in AI in HR. This is included to attract the attention of the target audience and pique their interest in learning more about the topic. - The ad includes a call to action, "Get the guide," to prompt the viewer to download the resource and engage with the brand. The brand is telling the audience what action they should take next, which is to download the guide. This is included to drive conversions and generate leads for the brand.

# Ad summary This ad promotes Deel's independent contractor agreement template. The ad features a person on a video call, with a pop-up promoting the template. # Brand positioning Deel is presented as a provider of resources for businesses that work with independent contractors. The brand aims to simplify the process of creating legally sound agreements, positioning itself as a helpful tool for businesses navigating the complexities of contractor relationships. The brand's tone is professional and solution-oriented, focusing on providing practical tools and resources. # Product The ad promotes Deel's Independent Contractor Agreement Template, a resource designed to help businesses create legally sound agreements with independent contractors. The template is presented as a downloadable guide, addressing the potential challenges and complexities of managing contractor relationships. The ad aims to make the process easier and more accessible for businesses. # Visual style The ad has a clean and professional visual style. It features a realistic setting with a person on a video call, creating a relatable and modern work environment. The pop-up is well-designed and visually appealing, drawing attention to the product offering. The overall aesthetic is simple and straightforward, focusing on clarity and ease of understanding. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a person on a video call, creating a relatable scenario for many professionals. This establishes a context of remote work and collaboration, setting the stage for the product offering. The perspective is from the brand, showing a common work situation. - A pop-up appears, highlighting Deel's Independent Contractor Agreement Template. This introduces the product as a solution to a specific need within the remote work environment. The perspective is from the brand, directly promoting its product. - The pop-up includes a call to action, "Get the guide," encouraging viewers to download the template. This prompts immediate engagement and provides a clear next step for interested users. The perspective is from the brand, guiding the audience towards conversion.

# Ad summary The ad promotes Deel and their Remote IT Security and Compliance Checklist. The ad features a woman working on her laptop. # Brand positioning Deel positions itself as a provider of IT security and compliance solutions tailored for remote work environments. By offering a Remote IT Security and Compliance Checklist, Deel aims to alleviate concerns and complexities associated with managing distributed teams. The brand promotes a sense of reassurance and expertise in navigating the challenges of remote work, helping businesses maintain security and compliance standards regardless of location. Deel's brand positioning is functional, emphasizing the practical benefits of its solutions in ensuring secure and compliant remote operations. # Product The advertised product is a Remote IT Security and Compliance Checklist by Deel. This checklist is designed to assist businesses in ensuring their remote IT infrastructure meets security and compliance standards. It is presented as a guide to help businesses address potential vulnerabilities and maintain data protection while operating remotely. The checklist serves as a tool for businesses to proactively manage their IT security, ensure compliance with relevant regulations, and mitigate risks associated with remote work environments. By using the checklist, businesses can enhance their security posture and safeguard against data breaches and compliance issues. # Visual style The ad features a clean and professional visual style, combining a lifestyle image with bold graphic elements to convey a sense of expertise and reliability. The production quality appears high, with a well-lit outdoor shot and crisp typography. The visual motifs include a bright color palette (yellow, white, and orange), a clear hierarchy of information, and a focus on simplicity and usability. The image treatment includes subtle color grading to enhance the overall aesthetic. The ad leverages platform-native elements like the call-to-action button to encourage user engagement, making it easily scannable and effective in feed. # Hooks Headline: Remote IT Security and Compliance Checklist # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with an image of a woman working on a laptop outdoors, accompanied by the title “Remote IT Security and Compliance Checklist.” This sets the stage by highlighting the topic of the ad and its relevance to remote work. - Below the main title, a call-to-action button labeled “Get the guide” is visible, enticing viewers to take immediate action and download the checklist. - The ad concludes with the Deel logo prominently displayed, reinforcing brand recognition and credibility.

# Ad summary This ad promotes a founder's guide to scaling a global, remote-first company. It features a professional woman in a business casual setting, suggesting the guide is for ambitious entrepreneurs. # Brand positioning Deel is presented as a resource for founders looking to scale their global, remote-first companies. The brand positions itself as a provider of expert guidance and tools to navigate the complexities of building a modern, distributed workforce. The brand aligns with values of innovation, adaptability, and global connectivity, pushing against traditional, location-bound business models. The brand positioning is functional, offering practical solutions and knowledge to help founders achieve their growth objectives. # Product The product being advertised is a founder's guide designed to help entrepreneurs scale their global, remote-first companies. The guide is intended for founders and business leaders who are navigating the challenges of managing a distributed workforce and expanding their operations internationally. The guide addresses the purchase barrier of uncertainty and lack of knowledge by providing expert insights and practical advice. The ad highlights the guide as a valuable resource for those looking to build and grow their remote-first businesses. # Visual style The ad has a clean and professional visual style, with a focus on creating a trustworthy and relatable image. The production quality appears to be high, with good lighting and a well-composed shot. The use of a real person and a realistic setting adds to the authenticity of the ad. The white block with the text and logo creates a clear focal point and ensures that the message is easily scannable. # Hooks Headline: A Founder's Guide to Scaling a Global, Remote-First Company # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a professional-looking woman in a business casual setting, creating a relatable and trustworthy image. This is intended to capture the viewer's attention and establish a connection with the target audience of founders and business leaders. The audience is experiencing this from the brand's perspective, showcasing the type of person who might benefit from their resources. - A white block appears in the center of the image with the Deel logo and the title of the guide, "A Founder's Guide to Scaling a Global, Remote-First Company." This highlights the specific resource being offered and its relevance to the target audience. The audience is experiencing this from the brand's perspective, clearly communicating the product being promoted. - Below the title, a call to action button prompts the viewer to "Get the guide," encouraging immediate engagement. This is intended to drive conversions and provide a clear next step for interested viewers. The audience is experiencing this from the brand's perspective, directly asking them to take action.

# Ad summary This ad promotes a guide to contingent staffing from Deel. The ad features a woman on a train using a laptop, with a callout to download the guide. # Brand positioning Deel is presented as a helpful resource for businesses navigating the complexities of contingent staffing. The brand offers a guide that helps businesses understand the risks and rewards of contingent staffing. The brand positions itself as a knowledgeable partner, providing valuable information to help businesses make informed decisions about their staffing strategies. The brand aims to occupy the space of a trusted advisor in the HR and business management space. # Product The product being advertised is a guide to contingent staffing, which helps businesses understand the risks and rewards associated with this type of employment. The guide is intended for business owners, HR professionals, and anyone involved in making staffing decisions. The ad highlights the value of the guide by presenting it as a resource that can help businesses navigate the complexities of contingent staffing. # Visual style The ad has a clean, professional visual style. The image is well-lit and features a real-life setting. The color palette is neutral, with pops of color from the woman's hat and the brand's logo. The overall aesthetic is modern and approachable, designed to appeal to business professionals. # Hooks Headline: A Guide to Contingent Staffing: Risks & Rewards # Benefits - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a woman on a train, working on her laptop. This establishes a relatable, professional setting and suggests that the guide can be accessed and used on the go. This is from the perspective of a potential user who is looking for resources to help them with their work while traveling or working remotely. - The ad then presents the guide as a solution to understanding the risks and rewards of contingent staffing. This is from the brand's perspective, highlighting the value and relevance of the guide to the target audience. - The ad concludes with a call to action to download the guide. This is from the brand's perspective, encouraging the viewer to take the next step and access the resource.

# Ad summary This ad promotes Deel's guide to EOR (Employer of Record) for startups. The ad features a person in professional attire reviewing documents, suggesting a business context. A call to action encourages viewers to download the guide. # Brand positioning Deel is presented as a resource for startups, specifically in the realm of Employer of Record (EOR) services. The brand aims to occupy a space in the consumer's mind as a helpful and informative partner for startups navigating the complexities of EOR. The brand aligns with values of accessibility and guidance, offering a practical tool to assist startups. Deel positions itself as a provider of essential knowledge and resources, rather than focusing on emotional appeals. # Product The product being advertised is a guide to EOR (Employer of Record) for startups. This guide is designed to provide information and assistance to startups in understanding and managing their EOR responsibilities. The ad addresses the potential purchase barrier of lack of knowledge or understanding about EOR by offering a free guide. The guide is presented as a valuable resource for startups looking to navigate the complexities of EOR. # Visual style The ad has a professional and clean visual style. The production quality appears to be studio-shot. The image treatment includes background blur to focus attention on the product and text. The typography is clean and legible, and the overall design is simple and straightforward. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: A Guide to EOR for Startups # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a person reviewing documents, setting a professional and business-oriented tone. This is included to establish a context of work and decision-making, suggesting the guide is relevant to business operations. The audience experiences this from the perspective of someone who might be involved in HR or business management. - The ad then presents the Deel brand and the offer of a guide to EOR for startups. This is included to introduce the brand and its offering, positioning Deel as a helpful resource for startups. The audience experiences this from the brand's perspective, highlighting its value proposition. - The ad concludes with a call to action to download the guide. This is included to prompt the audience to take the next step and engage with the brand. The audience experiences this from the brand's perspective, encouraging them to access the guide.

# Ad summary This ad promotes a guide for UK businesses looking to hire US talent, featuring a man working remotely. # Brand positioning Deel is presented as a solution for businesses looking to expand their talent pool internationally. The brand positions itself as a guide and facilitator for hiring US talent, specifically targeting UK businesses. This implies a focus on simplifying the complexities of international hiring, making it accessible and manageable for companies seeking to grow beyond their local market. The brand's positioning is functional, offering a practical solution to a specific business need. # Product The product being advertised is a guide designed to assist UK businesses in hiring US talent. The guide is not physically shown, but its purpose is clearly communicated through the ad's text. It is intended for UK businesses looking to expand their workforce by hiring talent from the United States. The guide likely contains information on legal, logistical, and practical considerations for international hiring. The ad addresses the potential barrier of complexity and uncertainty associated with hiring talent from another country, positioning the guide as a tool to simplify the process and make it more accessible. # Visual style The ad has a natural, lifestyle-focused visual style. The image appears to be shot outdoors in natural lighting, giving it an authentic feel. The color palette is warm and inviting, with the orange shirt and wooden deck adding to the overall warmth. The composition is simple and uncluttered, with the focus on the man and the text overlay. The rounded corners of the text box soften the overall look and feel. # Hooks Headline: Your guide to hiring US talent as a UK business # Call to action Get the guide # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a man working remotely, smiling and talking on the phone while using a laptop. This sets the scene and conveys a sense of productivity and ease, suggesting that remote work and international collaboration are achievable. The audience experiences this from the perspective of a potential customer who values flexibility and efficiency. - A download icon appears above a text block that reads, "deel. Your guide to hiring US talent as a UK business." This introduces the brand and the specific service being offered: a guide to help UK businesses hire US talent. The audience experiences this from the brand's perspective, as it directly communicates its value proposition. - The ad concludes with a call to action: "Get the guide." This prompts the viewer to take the next step and access the resource being advertised. The audience experiences this from the brand's perspective, as it encourages engagement and lead generation.

# Ad summary This image ad promotes Deel, a global hiring platform, by offering a step-by-step guide. The ad features a professional setting with a smiling woman, suggesting a positive and accessible approach to international hiring. # Brand positioning Deel is presented as a modern and accessible solution for global hiring. The brand aims to occupy the space of a helpful and straightforward partner for businesses looking to expand internationally. The tone is professional yet approachable, aligning with a lifestyle of efficient and compliant global business operations. Deel pushes against the complexity and perceived barriers of international hiring, offering a simplified, step-by-step approach. The brand positioning is functional, emphasizing simplicity and ease of use. # Product The product being advertised is a step-by-step guide for global hiring, offered by Deel. The guide is designed for businesses and HR professionals looking to hire employees internationally. The ad highlights the guide as a resource to simplify the complexities of global hiring. The USP is the structured, step-by-step approach, addressing the potential purchase barrier of feeling overwhelmed by the process. The ad encourages viewers to "Get the guide" to streamline their global hiring efforts. # Visual style The ad has a clean and professional visual style. The production quality appears to be studio-shot. The visual motifs include a color block layout and clear typography. The image treatment includes bright lighting and background removal to focus on the subjects. The style is designed to be scannable and attention-grabbing in a feed. # Hooks Headline: A step-by-step plan for global hiring # Benefits - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Deel logo and a headline promising "A step-by-step plan for global hiring." This is intended to immediately grab the viewer's attention and communicate the core offering. The brand is telling this part of the story, positioning itself as the solution provider. - The ad includes a call to action, "Get the guide," presented as a button. This prompts the viewer to take the next step and engage with the brand's resources. The brand is telling this part of the story, encouraging immediate action. - The ad features a smiling woman in a professional setting, creating a positive and approachable image. This is intended to build trust and convey the message that global hiring can be a smooth and pleasant experience. The audience is experiencing this from the perspective of a potential user or employee, seeing a welcoming and professional environment.

# Ad summary This image ad for Deel features a woman sitting in a lounge chair inside an office, working on a laptop. The ad suggests that using Deel can make running a global company feel less chaotic. # Brand positioning Deel is presented as a modern and innovative solution for businesses operating on a global scale. The brand aims to occupy the space of simplifying international business operations, particularly in handling payroll, compliance, and other HR-related tasks. The ad's visuals and message suggest that Deel aligns with a lifestyle that values flexibility, ease, and a stress-free approach to managing complex global operations. Deel aims to push against the traditional norms of rigid and complicated international business management, offering a more streamlined and user-friendly approach. The brand positioning leans towards both functional benefits (simplicity, efficiency) and emotional benefits (peace of mind, reduced stress). # Product The product being advertised is Deel, a comprehensive platform designed to streamline the complexities of managing global teams. While the ad doesn't explicitly detail Deel's features, it implies that the product simplifies the processes involved in running a global company. It appears to be designed for business owners, HR professionals, and managers who need to handle international payroll, compliance, and other HR-related tasks. The ad addresses the purchase barrier of the perceived chaos and stress associated with managing a global company, suggesting that Deel offers a solution to simplify these challenges. The USP seems to be the ability to make global company management feel less chaotic and more manageable. # Visual style The ad has a modern and clean visual style with a focus on bright, natural lighting and a shallow depth of field. The image is professionally shot, giving it a polished look. The visual motif includes a contrast between the relaxed posture of the woman and the formal office setting, creating a sense of ease and flexibility. The color palette is soft and inviting, with the lavender lounge chair and gradient background adding a touch of visual interest. The typography is clean and legible. This style may catch attention in the feed by presenting an unexpected image of a relaxed office worker. # Hooks Headline: Running a global company shouldn't feel like chaos. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showing a woman sitting comfortably in a lounge chair while working on a laptop within an office setting. This suggests that running a global company does not need to be stressful. The audience experiences the narrative from the customer's perspective, highlighting the ease and comfort that Deel aims to provide. - The ad features a headline that claims: 'Running a global company shouldn't feel like chaos.' This message conveys that Deel aims to bring order and simplicity to global company operations. The audience experiences the claim from the brand's point of view. - An arrow pointing to the right subtly directs the viewer towards the next step, suggesting that Deel is the solution to the chaos described in the headline. The audience experiences the prompt from the brand's point of view.

# Ad summary The image ad depicts a person on a couch, working on a laptop. A yellow text box overlays the bottom half of the image with the question "Is your IT Provisioning Automated?" and a button to "Take the assessment." # Brand positioning This ad presents Deel as a modern solution for managing IT provisioning, emphasizing automation to streamline business processes. The brand uses a minimalist design with a casual tone, suggesting it is approachable and efficient. The focus on automation implies that Deel helps businesses save time and resources, positioning it as a practical choice for companies looking to optimize their IT operations. # Product The ad highlights Deel's IT provisioning automation service, which is designed to streamline the process of setting up and managing IT resources for employees. The service addresses the complexities and time-consuming nature of IT provisioning by automating tasks, ensuring that new hires or existing employees have the necessary tools and access they need quickly and efficiently. This automation helps reduce manual errors, improve security, and enhance overall productivity. The call to "Take the assessment" encourages potential customers to evaluate their current IT provisioning setup and discover how Deel can simplify and optimize their operations. # Visual style The ad uses a modern and clean visual style with a bright, contrasting color scheme. The image features a casual setting with natural lighting, creating a relaxed and approachable atmosphere. The yellow block with bold text stands out against the softer background, drawing attention to the key message and call to action. The overall design is simple and straightforward, aiming to convey efficiency and ease of use. # Hooks Headline: Is your IT Provisioning Automated? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Take the assessment # Point of view - [object Object] # Storyline - The ad starts by showing a relaxed individual working on a laptop, implying a comfortable and flexible work environment. This sets a relatable scene, suggesting the ad is for modern professionals who value ease and efficiency. - A yellow overlay poses a question, "Is your IT Provisioning Automated?", immediately drawing the viewer's attention to a common business challenge. This is intended to prompt the viewer to consider their current IT processes and potential inefficiencies, from the perspective of the company providing the solution. - The ad then presents a clear call to action, "Take the assessment", offering a direct way for viewers to engage with the brand and learn more about optimizing their IT provisioning. This pushes the audience towards a tangible step to evaluate their current situation and see how the service can help them, from the perspective of the company providing the solution.

# Ad summary This ad promotes a guide for founders navigating the US visa process, from ESTA to O-1A, offered by Deel. # Brand positioning Deel is presented as a helpful resource for founders, specifically those navigating the complexities of the US visa process. The brand positions itself as a guide, offering expertise and support to international entrepreneurs. This aligns with a functional brand positioning, focusing on providing practical solutions and information to simplify the visa journey. The brand aims to occupy the space of a trusted advisor, providing clarity and support in a complex and often confusing process. # Product The product being advertised is a guide titled "A Founders Guide to the US Visa Journey: From ESTA to O-1A." This guide is designed to help founders navigate the US visa process, covering visas from ESTA to O-1A. The guide aims to simplify the complex process of obtaining a US visa for international entrepreneurs. The ad addresses the purchase barrier of uncertainty and confusion by offering a clear and informative resource. The guide is presented as a valuable tool for founders looking to understand and navigate the US visa system effectively. # Visual style The ad features a clean and informative visual style. The production quality appears to be studio-shot, with a focus on clear presentation of the documents and the guide. The visual motif includes a flatlay arrangement of visa-related items, creating a sense of organization and clarity. The image treatment involves subtle color grading to enhance the visual appeal without distracting from the content. The typography is integrated in a clean and legible manner, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to stand out with a professional and trustworthy aesthetic. # Hooks Headline: A Founders Guide to the US Visa Journey: From ESTA to O-1A # Benefits - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of visa-related documents, including a passport, visa application form, and a photo, immediately establishing the context of the US visa process. This is intended to capture the attention of founders who are currently dealing with or anticipating this process, from the brand's perspective. - A white block with rounded corners appears over the documents, featuring the Deel logo and the title of the guide, "A Founders Guide to the US Visa Journey: From ESTA to O-1A." This introduces the brand and the specific resource being offered, from the brand's perspective. - Below the title, a call to action, "Get the guide," is presented with a downward arrow, prompting the viewer to take the next step and access the guide. This is a direct invitation from the brand to engage with their resource and learn more about the US visa process, from the brand's perspective.

# Ad summary This ad promotes Deel's HR Leader's Guide to Global Workforce Planning. It features a smiling woman in a business suit, suggesting a professional and positive interaction. The ad aims to attract HR leaders interested in global workforce strategies. # Brand positioning Deel is presented as a modern, accessible, and authoritative resource for HR leaders navigating the complexities of global workforce planning. The brand aims to occupy the space of a trusted partner, offering practical guidance and tools to optimize HR strategies in an international context. The brand aligns with values of expertise, simplicity, and empowerment, positioning itself as a go-to solution for HR professionals seeking to streamline global workforce management. Deel pushes against the traditional complexities and barriers often associated with international HR, offering a functional and straightforward approach. # Product The product being advertised is "An HR Leader's Guide to Global Workforce Planning." This guide is designed for HR leaders who are looking to improve their strategies for managing a global workforce. The ad addresses the need for expert guidance in navigating the complexities of international HR, suggesting that the guide will provide valuable insights and practical advice. The guide aims to remove the barriers and challenges associated with global workforce planning, offering a clear and actionable resource for HR professionals. # Visual style The ad has a professional and approachable visual style. The production quality appears to be high, with a well-lit and composed shot. The image treatment includes a slight blurring of the background to focus attention on the subjects and the overlaid text. The typography is clean and legible, contributing to the overall professional feel. The ad mimics a platform-native style with the overlaid text and download icon, making it scannable and likely to catch attention in a feed. # Hooks Headline: An HR Leader's Guide to Global Workforce Planning # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] # Storyline - The ad opens with a professional woman smiling, creating a positive and approachable tone. This is from the perspective of the brand, aiming to establish a friendly and trustworthy image. - The ad then highlights the title of the guide, "An HR Leader's Guide to Global Workforce Planning," which clearly communicates the guide's purpose and target audience. This is from the brand's perspective, directly addressing HR leaders and outlining the guide's focus. - The ad concludes with a call to action, "Get the guide," prompting viewers to take the next step and download the resource. This is from the brand's perspective, encouraging immediate engagement and lead generation.

# Ad summary An image ad for Deel, promoting their services for businesses. The ad features a woman in a business suit smiling confidently. The text encourages viewers to plan ahead for potential business changes. # Brand positioning Deel is presented as a provider of business solutions, specifically focusing on assisting companies with transitions and planning. The brand's message is centered around easing concerns related to business changes, positioning them as a supportive partner. Their use of a confident employee in business attire emphasizes their commitment to professional services, suggesting that they align with the values of forward-thinking, organized companies. # Product Deel provides a guide to help businesses plan for and manage transitions. The product is a resource designed for companies or individuals who anticipate or are currently undergoing changes within their organization. The ad highlights the benefit of proactive planning to alleviate the stress and uncertainty often associated with business transitions, inviting users to download the guide. # Visual style The ad has a professional and friendly visual style. It combines a bright, attention-grabbing yellow color block with a clean and modern design. The photograph of the smiling professional adds a personal and approachable element, suggesting competence and reliability. The background is slightly blurred which keeps the focus on the main messaging and the woman in the image. Overall, the ad conveys a sense of optimism and confidence. # Hooks Headline: Stop dreading the switch. Start with a plan. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the Deel logo, setting the stage for the brand’s message, which introduces the company as the messenger. - Next, the ad addresses a common business challenge—the dread of switching or making changes—and offers a solution by advising to start with a plan. The brand is positioning itself as understanding of its customer's pain points. - Finally, the ad promotes the business's guide as a tool to help viewers implement this planning process. This is from the brand’s perspective.

# Ad summary The ad presents a whimsical narrative about a payroll manager named Jade who dreams of effortlessly managing payroll for her global team, paying them in their local currencies, including crypto, with automatic compliance and local support. She then wakes up to realize that this dream is her reality, thanks to Deel. # Brand positioning Deel is presented as a global payroll and compliance solution that makes hiring, managing, and paying international teams simple and seamless. The brand aims to occupy the space of being a modern, all-in-one platform for businesses that need to handle international payroll, compliance, and HR needs. It positions itself as a solution that eliminates the complexities and pain points of international payroll, allowing companies to focus on growth. The brand values convenience, compliance, and global reach. Deel pushes against the traditional norms of complicated and fragmented international payroll solutions, offering a functional and emotional value proposition: simplifying a complex process and empowering businesses to expand globally with ease. # Product Deel is a global payroll and compliance platform designed for businesses that need to hire, manage, and pay employees and contractors internationally. The platform allows companies to pay their team members in their local currencies, including crypto, ensuring compliance with local regulations. Key features highlighted include automatic compliance, local support, and the ability for team members to get paid the day they need it, rather than waiting for a traditional payday. Deel addresses purchase barriers by offering a single global platform that simplifies the complexities of international payroll, making it easier for businesses to manage their global teams. # Visual style The ad has a surreal and whimsical aesthetic, using bright, pastel colors and dreamlike imagery. The editing style is a mix of quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with polished visuals and seamless integration of AI-generated elements. The pacing is moderate, with cuts timed to the voiceover and music, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by setting the stage for a dream sequence. - 00:01–00:06 00:01–00:06: The narrator introduces Jade, who is having a dream where she can easily run payroll for anyone on her team, anywhere in the world. This sets up the premise of the ad and the problem that Deel solves. The perspective is from an omniscient narrator, setting a whimsical tone. - 00:06–00:10 00:06–00:10: The dream continues, showing Jade effortlessly managing payroll in various local currencies, including crypto. The message is that Deel supports global payments in different currencies. The tone is lighthearted and fantastical, emphasizing the ease of the platform. - 00:10–00:13 00:10–00:13: The dream highlights automated compliance and local support. The message is that Deel handles the complexities of international payroll and compliance. The tone remains positive and reassuring. - 00:13–00:18 00:13–00:18: Jade's team members are shown receiving payments and smiling. The message is that Deel allows employees to get paid when they need it. The perspective shifts to the employees, showcasing their satisfaction. The tone is joyful and emphasizes convenience. - 00:18–00:21 00:18–00:21: The dream shows team members celebrating with balloons. The message is that Deel provides an all-in-one global platform. The tone is celebratory and conveys a sense of ease and global reach. - 00:21–00:23 00:21–00:23: Jade wakes up and realizes that her dream is her reality because she uses Deel. This serves as the resolution, revealing that Deel provides the benefits showcased in the dream. The perspective shifts back to the narrator, reinforcing the product's value. The tone is matter-of-fact, underscoring the reliability of the platform. - 00:23–00:26 00:23–00:26: Jade is shown working on her laptop, running payroll through Deel. This reinforces the product's real-world application. The perspective is from an outside observer, showing Jade's seamless experience. The tone is professional and underscores the platform's efficiency. - 00:26–00:29 00:26–00:29: The Deel logo appears with the tagline: "Hire. Manage. Pay. Anyone. Anywhere." This is the final brand message, summarizing the key benefits of the platform. The perspective is from the brand, delivering a direct value proposition. The tone is confident and assertive.

# Ad summary This ad promotes Deel as a people platform that helps businesses hire internationally. The ad features a globe graphic and profile icons of people in different countries. # Brand positioning Deel is presented as a modern, global platform that simplifies international hiring and onboarding. The brand positions itself as a comprehensive solution for businesses looking to expand their workforce across borders, emphasizing ease and coverage. The phrase "Your forever people platform" suggests a long-term, reliable partnership, contrasting with the complexities and potential risks of international employment. Deel aims to occupy the space of a trusted, all-in-one solution for global workforce management, promoting a sense of security and efficiency for businesses navigating international hiring. # Product Deel is a people platform designed to streamline international hiring and onboarding. The platform is for businesses looking to hire employees in different countries. The ad highlights Deel's ability to cover new hiring locations, suggesting a wide range of supported countries and regions. The platform provides a centralized solution for managing international teams, as implied by the profile icons and status indicators (e.g., "Onboarding," "Ready to start," "Active"). The ad addresses the potential barrier of complexity in international hiring by offering a simplified, all-in-one solution. The product is presented as a way to make the switch to global hiring easier and more manageable. # Visual style The ad has a clean, modern design with a focus on simplicity and clarity. The color palette is limited to blue, tan, white, and black, creating a professional and trustworthy feel. The use of profile icons and a globe graphic reinforces the global nature of the platform. The overall style is polished and corporate, suitable for a business-oriented audience. # Hooks Headline: Hiring somewhere new? We've got you covered. # Benefits - [object Object] # Features - [object Object] # Call to action Make the switch # Point of view - [object Object] # Storyline - The ad opens with profile icons of people from different countries, each with a status indicator, which conveys the message that Deel is a global platform that connects businesses with international talent. This is told from the brand's perspective to showcase the platform's reach and diversity. - The ad then presents the question, "Hiring somewhere new? We've got you covered," which is intended to address a common challenge businesses face when expanding internationally. This is told from the brand's perspective to assure potential customers that Deel can handle their global hiring needs. - The ad concludes with the call to action, "Make the switch," which is intended to encourage viewers to transition to Deel for their international hiring needs. This is told from the brand's perspective to prompt immediate action and adoption of the platform.