How Coffee Meets Bagel Advertises on Meta

# Ad summary This ad promotes the Coffee Meets Bagel dating app. A woman discusses her past experiences on dating apps and why she has switched to Coffee Meets Bagel. She notes that the app is strict with its users and that the app makes sure that the people on the app are genuine and want to build long term relationships. # Brand positioning The Coffee Meets Bagel dating app is presented as a platform for individuals seeking genuine connections and long-term relationships. The brand aims to occupy the space of a serious dating app, differentiating itself by prioritizing user authenticity and verification, ensuring users are honest and transparent. The brand aligns with values of trustworthiness, integrity, and a commitment to fostering meaningful connections rather than casual flings. It pushes against the norm of superficial dating apps by emphasizing detailed profiles and clear intentions for long-term partnership. The brand positioning is functional, focusing on the performance and simplicity of finding compatible matches with real intentions. # Product Coffee Meets Bagel is a dating app that aims to connect individuals seeking genuine and long-term relationships. The app is designed for those who have had negative experiences with other dating platforms, such as encountering fake profiles or users with dishonest intentions. Coffee Meets Bagel emphasizes a strict verification process to ensure users are authentic and sincere. It requires users to provide real and accurate information, including clear and representative photos, to build trust and transparency. The app caters to individuals who are looking for serious commitments and are willing to invest time and effort in finding a compatible partner for a long-term relationship. It addresses the pain points of superficiality and dishonesty often found in other dating apps, offering a more curated and reliable experience. # Visual style The ad has a casual, UGC feel, using a selfie-style camera angle. The editing is simple, with static shots and no transitions. The production quality is basic, contributing to a natural and relatable tone. The pacing is consistent, following the rhythm of the speaker's speech. The ad uses visual overlays to emphasize points and add clarity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download 嚟用啦! # Point of view - [object Object] # Storyline - 00:00–00:00 The woman in the video introduces the topic of using dating apps and hints at negative experiences that have occurred. - 00:00–00:15 00:00–00:15: The woman states that the classic thing that happens when using dating apps is that the person’s profile is not who they say they are, lying about their height, age, and even their ethnicity. The message highlights common frustrations and deceptive practices on typical dating apps, conveying a sense of shared experience and resonating with viewers who have encountered similar issues. This section is told from the perspective of a disgruntled user recounting their experience, creating a casual and relatable tone. The revelation of surprising and absurd discrepancies creates an element of dark humor, enhancing audience engagement. - 00:15–00:17 00:15–00:17: The woman says that she no longer uses the apps that she used to, and that she now uses the Coffee Meets Bagel dating app. The message begins the transition toward offering a solution, shifting focus from problem to solution. - 00:17–00:19 00:17–00:19: The woman states that she uses Coffee Meets Bagel because it has very strict checking. The message is intended to highlight the app's focus on authenticity, signaling a unique selling point. - 00:19–00:22 00:19–00:22: The woman notes that the user data needs to be genuine, that their photos need to be clear. The woman highlights the app's verification standards to emphasize a more trustworthy and reliable user base. - 00:22–00:31 00:22–00:31: The woman shares that her best friend also uses the app, stating that the quality of the guys and girls is higher, the outer appearance is well-kept, the date attitude is sincere, and everyone wants to find long term partners. This section reinforces the app's reputation for attracting serious individuals seeking meaningful connections, as well as conveying social proof of the app’s effectiveness through a friend's positive endorsement. - 00:31–00:34 00:31–00:34: The woman says that she and her friends are looking for a healthy circle of friends and relationships, and that is why you should give it a try. - 00:34–00:37 00:34–00:37: The woman states to download and use the Coffee Meets Bagel app, to end the promotion by encouraging immediate action.

# Ad summary This image ad for Coffee Meets Bagel features a photo of a bride and groom kissing behind their wedding cake. The text promotes the dating app as a way to find meaningful connections. # Brand positioning Coffee Meets Bagel is a dating app that aims to differentiate itself from other dating platforms by focusing on quality connections rather than endless swiping. The brand presents itself as a facilitator of meaningful relationships, suggesting that it provides a curated environment where individuals can find compatible partners. This positions the brand as more thoughtful and less superficial than some of its competitors, appealing to users who are looking for serious relationships and long-term commitment. # Product Coffee Meets Bagel is a dating app designed to help people find meaningful relationships. The app curates potential matches and aims to reduce the endless swiping associated with other dating apps. It focuses on quality over quantity, providing users with a select number of compatible matches each day. By positioning itself as a facilitator of genuine connections, Coffee Meets Bagel addresses the pain point of superficial interactions and the difficulty of finding serious partners on other platforms. The app provides a setting to find the right person. # Visual style The ad has a realistic, candid style, resembling a snapshot from a wedding. The production quality seems relatively high, with natural lighting and a soft focus that contributes to a romantic atmosphere. The image treatment emphasizes the warmth and joy of the moment, with a slightly desaturated color palette. The ad contrasts from a platform native style and aims for high design. This style may disrupt the feed and improve scannability and stop power. # Hooks Headline: He was there. You just needed the right place to find him. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a photo of a newly married couple kissing behind their wedding cake. This is intended to convey the message that the Coffee Meets Bagel app can help people find their life partners, as perceived from the couple's perspective. - The ad features the text 'He was there. You just needed the right place to find him.' This is meant to show that people who are compatible are already out there, and the app can help users find each other, told from the brand's point of view. - The ad shows the Coffee Meets Bagel logo, to further promote the brand and make sure that the app is easily found. This is from the brand's point of view.

# Ad summary This ad for Coffee Meets Bagel features a spokesperson in a casual setting talking about how he is too busy to date. He says that the app allows you to find the right person for a long-term relationship with someone of a similar lifestyle. # Brand positioning Coffee Meets Bagel is presented as a dating app that is for people who are looking for long-term relationships, not just casual hookups. The app's matching system bases connections on lifestyle, education, career, and hobbies to find a partner for people who are busy and serious about finding someone compatible. # Product Coffee Meets Bagel is a dating app designed for individuals seeking meaningful, long-term relationships. It distinguishes itself from other dating apps by prioritizing compatibility based on lifestyle, education, career, and hobbies, appealing to busy professionals who value finding someone truly compatible. It is positioned as a more reliable and trustworthy platform, addressing concerns about superficial connections and casual dating. The ad highlights its ability to facilitate connections with individuals who are serious about finding a life partner and provides a streamlined experience where users can view key information like education, occupation, and hobbies at a glance. # Visual style This ad has a casual and conversational tone. The shots are static, and the man looks directly into the camera. The editing is minimal and the cuts are timed to the pacing of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man seated in a cafe, reading, and answering a question about why he isn't dating. - 00:02–00:07 00:02–00:07 The man explains that he is too busy to date and that when he tried using blind date apps he found the efficiency to be too low. - 00:07–00:12 00:07–00:12 He elaborates, saying that many people take it lightly and he doesn't want to meet just anyone, he wants to find the right person. - 00:12–00:16 00:12–00:16 He emphasizes that finding the right person is harder than winning the lottery. - 00:16–00:20 00:16–00:20 The man is asked if he has used Coffee Meets Bagel, to which he responds that he has, while holding up the app on his phone. - 00:20–00:25 00:20–00:25 The man states that he started using the app's friend recommendation feature because the first thing he wants is to meet someone trustworthy. - 00:25–00:36 00:25–00:36 He says that the app users are mostly thinking of long-term relationships. He continues that you can easily see a person's education, job, and hobbies. He concludes that being matched on the basis of lifestyle is most important to him. - 00:36–00:42 00:36–00:42 The ad ends with the woman wishing him luck in his search with Coffee Meets Bagel, and he thanks her. He adds that he already found someone to meet.

# Ad summary In this ad, an influencer shares advice on navigating difficult relationships and promotes the Coffee Meets Bagel dating app. She encourages viewers to leave behind relationships that are causing them stress, and join Coffee Meets Bagel, where she states that 90% of the users are looking for a serious relationship. She also highlights the app's features that allow users to share their education, profession, hobbies, and values. # Brand positioning Coffee Meets Bagel is presented as a dating app designed for individuals seeking serious and genuine relationships. The ad suggests the app is an alternative to hookup-focused or superficial dating platforms, offering a space where users can connect based on shared values, education, profession, and hobbies. The brand promotes a mature and intentional approach to dating, inviting users to leave behind the frustrations of unfulfilling relationships and join a community of like-minded individuals. # Product Coffee Meets Bagel is presented as a dating application where 90% of users are genuinely seeking a serious relationship. The app allows users to create detailed profiles, including information about their education, profession, hobbies, and values, to help them find compatible partners. The app allows users to easily communicate and meet with people. The ad encourages users to share their stories on the app, making it easier for people with similar values and interests to discover and connect with them. It emphasizes that the app provides a supportive environment where users can find someone to share their highs and lows and offers companionship and empathy. # Visual style The ad has a polished, simple aesthetic, reminiscent of UGC content. The video quality is high and the presenter faces the camera directly. The video features occasional on-screen text and animated motion graphics that emphasize the presenter's words. The video uses static shots and a few jump cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Coffee Meets Bagel 로 와봐 (Join Coffee Meets Bagel) # Point of view - [object Object] # Storyline - 00:00–00:03 The creator addresses viewers with advice that the fact that a specific person is not in contact with you means that you are better off without them. - 00:03–00:10 00:03–00:10 The creator tells the viewer to cut off any relationship that is making them tired. - 00:10–00:17 00:10–00:17 The creator transitions to advertising Coffee Meets Bagel, saying that 90% of people on the app are looking for a serious relationship. - 00:17–00:21 00:17–00:21 The creator lists qualities that users list on their profile: education, occupation, hobby, and value. - 00:21–00:25 00:21–00:25 The creator says you can talk and meet easily with someone you have a great connection with. - 00:25–00:28 00:25–00:28 The creator encourages you to upload stories so that those with similar beliefs can find you. - 00:28–00:35 00:28–00:35 The creator says that you can find people that are there for you when you're sad and share in times of happiness. - 00:35–00:40 00:35–00:40 The creator urges the viewer to join Coffee Meets Bagel to find someone warm and comforting.

# Ad summary This ad for Coffee Meets Bagel presents a list of six tips to avoid meeting people who are only looking for casual relationships. The tips are displayed as text overlay on a video of a city street. The ad concludes by inviting viewers to use Coffee Meets Bagel. # Brand positioning Coffee Meets Bagel is presented as a dating app that prioritizes users looking for serious, long-term relationships rather than casual encounters. The brand positions itself as a platform where 90% of users seek genuine connections. The brand caters to users who are described as high-quality and sincere friends. This positioning suggests that the brand aims to distinguish itself from other dating apps that may be perceived as more focused on superficial or temporary relationships. # Product Coffee Meets Bagel is presented as a dating app designed for individuals seeking serious, long-term, and stable relationships. The app is intended to help users avoid people looking for casual encounters, as indicated by the tagline "Avoid 'playing around' people, just focus on those with a sea of sincerity using our App!" The ad highlights that 90% of the app's users are looking for genuine relationships, emphasizing the platform's focus on fostering meaningful connections. The app is presented as a tool to connect high-quality and sincere friends. # Visual style The ad features a mix of a polished and static shots. The video's aesthetic is clean, with a focus on clear, readable text overlays. The editing is minimal, with static shots and smooth transitions. The pacing is consistent, aligning with the rhythm of the ad's message. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a high-angle shot of a city street, presenting the ad as a listicle offering tips on how to identify people looking for casual relationships. This sets the tone for the ad, positioning it as informative and helpful for those seeking serious relationships. - 00:02–00:08 The ad presents six tips in a list format, each indicating a red flag associated with people who may not be seeking serious relationships. The list includes traits such as always wanting gifts, being cheap before meeting up, only sending private messages, discussing boundaries, being hot and cold, and having inconsistent memories. This section provides clear and direct advice. - 00:08–00:10 The ad transitions to promoting the Coffee Meets Bagel app. It urges viewers to avoid casual daters and to focus on people with sincere intentions by using the app. This reinforces the app's positioning as a platform for serious relationships. - 00:10–00:12 The ad emphasizes that 90% of Coffee Meets Bagel users are seeking genuine, long-term, and stable relationships, providing a strong value proposition and differentiating the app from competitors. This aims to build trust and attract users with similar intentions. - 00:12–00:15 The ad concludes with a visual of the Coffee Meets Bagel logo and tagline, reinforcing brand recognition and the app's focus on helping users find sincere and high-quality connections.

# Ad summary This ad features a woman speaking directly to the camera about her experience using the dating app Coffee Meets Bagel. She states that she has been single for a while and wanted to find someone to share her life with, so she decided to try the dating app. She likes that it has a good screening process to ensure high-quality matches, and says that she feels the app is a really good option. # Brand positioning Coffee Meets Bagel is presented as a selective dating app that prioritizes the quality of matches. The brand is positioned for individuals looking for a deeper connection rather than casual encounters. It aims to stand out by having a good screening process for profiles. The brand presents itself as a modern, reliable way to find meaningful relationships. # Product Coffee Meets Bagel is a dating app designed to help users find meaningful relationships. The app uses a profile screening process to ensure high-quality matches, and is positioned to offer a better experience than other dating apps. The ad is telling the viewer to try this product because it is more likely to yield a worthwhile connection. # Visual style The ad has a natural, UGC-style aesthetic. The editing style includes a mix of quick cuts and static shots. The production quality feels like a hybrid between UGC and a polished commercial. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action ลองโหลดมาเล่นดูกันนะคะ # Point of view - [object Object] # Storyline - 00:00–00:02 The content creator is speaking directly to the camera and starts by asking if other viewers are single and feeling lonely. - 00:02–00:05 00:02–00:05 The creator expresses that after living alone and not going on dates or finding new people, she feels like she's missing something. - 00:05–00:08 00:05–00:08 The content creator adds that she longs for someone to share moments with. - 00:08–00:14 00:08–00:14 The content creator explains that she has tried living life with friends, going out, and traveling, but it still doesn't fill the void. - 00:14–00:16 00:14–00:16 The content creator shows a shot of her with her cat and states that they bring her joy. - 00:16–00:19 00:16–00:19 The content creator says that she can live alone, but she still wants to be with someone. - 00:19–00:23 00:19–00:23 The content creator states she began to use the Coffee Meets Bagel app. - 00:23–00:29 00:23–00:29 The content creator says that she has used many dating apps and had many experiences with dating. - 00:29–00:34 00:29–00:34 The content creator expresses that the Coffee Meets Bagel app is different because they have a screening process to find people of higher quality. - 00:34–00:41 00:34–00:41 The content creator notes that users' lifestyles and interests are very compatible, and that she hasn't found any weird people on the app. - 00:41–00:45 00:41–00:45 The content creator says the Coffee Meets Bagel app is a pretty good app. - 00:45–00:53 00:45–00:53 The content creator concludes by saying she hopes to find a sincere, kind man on Coffee Meets Bagel.

# Ad summary The advertisement features a woman reviewing the Coffee Meets Bagel dating app. She begins by stating that she used to be biased against dating apps because she felt people were just looking for casual relationships. After using Coffee Meets Bagel, she realized that at the start of the registration process, the app asks what kind of relationship the user is looking for. She chose serious relationships. She states the app directs people who want casual relationships to other apps. She believes the app is more trustworthy because it is for serious dating. It was started by three Korean-American sisters. It also has a high percentage of women who want serious relationships. She says that the profiles are complete, and that there are not many fake profiles. # Brand positioning Coffee Meets Bagel is presented as a dating app designed for individuals seeking serious relationships rather than casual encounters. It aims to distinguish itself from other dating apps that are often associated with finding flings or casual relationships. The brand emphasizes the significance of women in its design and functionality, positioning itself as an app created by women and focused on catering to the preferences of women, such as the desire for lasting and meaningful connections. The app differentiates itself by directly asking users about their relationship goals from the outset, fostering a more reliable and trustworthy environment for those pursuing serious dating. # Product Coffee Meets Bagel is a dating app designed for users looking for serious dating relationships. The app distinguishes itself by inquiring users about their relationship preferences at the beginning of registration, enabling it to cater to those who seek lasting and meaningful connections. The application emphasizes a user-friendly interface with extensive profile information and aims to provide a trustworthy and reliable environment by diminishing the frequency of phony profiles and users with unclear goals. It is designed by a team of three Korean-American sisters with a focus on women's preferences and is marketed as a reliable dating app for individuals who are serious about discovering their ideal match. # Visual style The ad has a UGC aesthetic. It is shot on a cell phone camera, with natural lighting. There are quick cuts, with on-screen text appearing above the speaker’s head. The video features an upbeat tone. The editing style includes native UI lookalikes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator asks what the viewer’s impression of dating apps is. - 00:01–00:09 00:01–00:09 The creator states that she used to think people just looked for casual relationships on dating apps. After using Coffee Meets Bagel, however, she realized... - 00:09–00:15 00:09–00:15 ...that at the start of the registration process, the app asks what kind of relationship the user is looking for. - 00:15–00:22 00:15–00:22 She chose serious relationships. The app directs people who want casual relationships to other apps. - 00:22–00:26 00:22–00:26 She believes the app is more trustworthy because it is for serious dating. - 00:26–00:34 00:26–00:34 She says that Coffee Meets Bagel was started by three Korean-American sisters. - 00:34–00:36 00:34–00:36 The app is designed such that women are proactive. - 00:36–00:42 00:36–00:42 Data suggests that many people want a serious relationship. - 00:42–00:47 00:42–00:47 She states that the profiles are complete, and that there are not many fake profiles, so... - 00:47–00:47 00:47–00:47 ...everyone can feel more comfortable.

# Ad summary The ad is for Coffee Meets Bagel, a dating app, and uses humor to suggest that people with high standards looking for a partner should try the app. # Brand positioning Coffee Meets Bagel is presented as a solution for those who have too many requirements for a partner and have not found one yet. It stands out from other dating apps by allowing users to see all the traits and values of potential matches upfront. # Product Coffee Meets Bagel is a dating app that allows users to see all the traits and values of potential matches. The ad shows a phone screen with a profile and its suggested traits, such as height, ethnicity, religion, education, and values. Then it shows an example of a conversation between two people using the app. The ad tells the viewer they can more deeply understand their match using the app. # Visual style The ad has a UGC style. It seems to be filmed on a phone camera. There are fast cuts and a conversational tone. The editing style is casual and the cuts are timed to the voiceover. The overall pacing is quick. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman kneels on the floor, with her hands together, begging for a wonderful man. - 00:04–00:09 She stands up and states that she has many requirements, reading them off of a letter. - 00:10–00:18 She puts strips of paper on her face and complains about how high her standards are. - 00:18–00:22 She then suggests using the dating app Coffee Meets Bagel. - 00:22–00:26 The ad shows a profile within the app, displaying personal details and values. - 00:26–00:30 The ad displays an example of an in-app conversation. - 00:30–00:34 The woman reappears with paper strips on her face and says she hopes the viewer finds their ideal partner.

# Ad summary This UGC-style ad features a woman who is frustrated by not meeting potential partners. She promotes the Coffee Meets Bagel dating app because her friend told her it is easier to meet like-minded men and she is ready to download the app herself. # Brand positioning The ad promotes Coffee Meets Bagel, a dating app that is positioned as an alternative to casual dating apps. The brand aims to occupy the space for users looking for genuine relationships. It emphasizes user safety by preventing interaction with 'catfish' accounts. The app focuses on matching users based on shared values and interests, as well as ensuring a safe online dating experience. # Product Coffee Meets Bagel is presented as a dating app designed for individuals seeking genuine relationships rather than casual encounters. The app focuses on matching users based on shared values and interests, ensuring users find like-minded men to develop serious relationships with. The ad presents Coffee Meets Bagel as a safe and user-friendly app, where users can find partners to develop meaningful relationships. # Visual style The ad has a UGC style with casual footage in various locations and basic text overlays. The editing style involves quick cuts between locations and app store imagery. The production quality is scrappy and appears authentic. The pacing is upbeat and energetic with new scenes every few seconds. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Download啦 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman looking upset and frustrated as she asks, "No heterosexual friends, am I destined to be single?" Her tone is both humorous and self-deprecating as if she is resigned to being single. The audience experiences the world from her frustrated perspective. - 00:03–00:07 00:03–00:07 The woman is at a cafe working on a laptop as she drinks coffee and asks "After going out to work, the circle is getting smaller, are there any male friends around?" This explains why she feels frustrated and alludes to the product offering a solution to make male friends. - 00:07–00:12 00:07–00:12 The woman is walking on the sidewalk and drinking coffee as she asks "The worst thing is that I still have social fear, I am not brave enough to make new friends." This explains why she has no friends, because she is also afraid of meeting new people. - 00:13–00:21 00:13–00:21 The woman is at home on her phone and says, "So I started thinking about using dating apps." The screen shows her searching on the Apple App Store. She then looks at a blurred photo on the wall and says, "But I don't want to play around, I'm also afraid of meeting weird people," then shows another blurred photo and says, "I'm also afraid of meeting people." She is speaking from the customer's perspective about the potential dangers of using dating apps. - 00:22–00:30 00:22–00:30 The ad shows a screenshot of the Coffee Meets Bagel App Store page and says, "And my friend recommended me to use Coffee Meets Bagel." The screen shows a collage of screenshots from the dating app. She continues, "It is easy to meet some men who are talkative and have similar three views, develop a serious relationship." The ad now switches to the perspective of the brand, where they show how the app could benefit the woman. - 00:31–00:34 00:31–00:34 The ad shows a blurred couple standing in front of a door with a red heart obscuring their faces. She then says, "Next month she will marry the fiancé she met in there." This shows how serious and long-term of a relationship one can have with Coffee Meets Bagel. - 00:34–00:37 00:34–00:37 The woman is back at home and she smiles at the phone. She looks directly at the camera and says, "Look, I'm going to download it now!"

# Ad summary A woman interviews a man on the street. She asks questions about his relationship with his girlfriend and how he met her on Coffee Meets Bagel. # Brand positioning Coffee Meets Bagel is presented as a dating app where people are looking for a serious relationship, not just a casual hookup. The ad includes a genuine testimonial from a man who met his girlfriend of five years on the app, suggesting it's a place to find real love. The ad positions Coffee Meets Bagel against other dating apps, implying that its users are more relationship-focused and committed, and it encourages potential users that are ready for real relationships to give it a try. # Product Coffee Meets Bagel is a dating app that distinguishes itself by catering to individuals seeking genuine, committed relationships rather than casual encounters. The ad positions Coffee Meets Bagel as a platform where users prioritize building meaningful connections over superficial interactions. The speaker highlights the app's unique feature of connecting users based on shared interests, and the featured couple’s successful match emphasizes its effectiveness in facilitating real-world relationships. # Visual style The ad has a casual, on-the-street interview feel. The location is naturally lit, and the production quality is fairly low-fi. The shots have quick cuts and are timed to the music. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action 可以看看 Coffee Meets Bagel (You can try Coffee Meets Bagel) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The hostess walks toward the camera and addresses the audience directly. - 00:04–00:10 The hostess asks the man what he does when his girlfriend is upset but says she’s ok. - 00:10–00:15 The man says he’ll be there for her until she’s ready to talk. - 00:15–00:19 The hostess asks how he cares for her when she's sick. - 00:19–00:27 The man says he’ll take her to the doctor and bring her food. - 00:27–00:28 The hostess sarcastically questions how she’ll ever find a man like that. - 00:28–00:31 The hostess asks how long they’ve been dating. - 00:31–00:33 The man says five years. - 00:33–00:35 The hostess asks where they met. - 00:35–00:36 The man says Coffee Meets Bagel. - 00:36–00:40 The hostess asks him what sets Coffee Meets Bagel apart from other apps. - 00:40–00:45 The man says the people on the app are more serious. - 00:45–00:53 The hostess asks when he knew she was the one. - 00:53–01:05 The man says they hit it off and decided to commit. - 01:05–01:09 The hostess says these men can be found on Coffee Meets Bagel. - 01:10–01:17 The hostess says if you want to be in a serious relationship, download Coffee Meets Bagel.

# Ad summary This ad for Coffee Meets Bagel features user-generated content in which a woman states why she prefers CMB over other dating apps. She notes that 90% of the people on the app are looking for a serious relationship. # Brand positioning Coffee Meets Bagel is presented as a dating app focused on serious relationships rather than casual dating. The ad highlights the app's intent to create a more meaningful connection, contrasting it with competitors known for more superficial interactions. This brand positions itself for individuals prioritizing genuine relationships and aiming to connect on a deeper level. The brand aligns with values like authenticity and respect by emphasizing that most users are seeking long-term partners. # Product Coffee Meets Bagel is presented as a dating app focused on helping users find serious relationships. The ad highlights that 90% of users are looking for genuine connections. This app is for people who prioritize finding committed partners rather than casual dating experiences. The ad uses a personal recommendation to show the app is successful, and emphasizes that it has a higher percentage of people seeking real relationships. # Visual style The ad has a hybrid visual style that blends personal, UGC-style footage with more polished travel shots, creating a balance between authenticity and aspirational imagery. The editing rhythm is smooth and flowing with static shots and smooth transitions. The pacing remains consistent throughout. The audio-visual sync is subtle, with scenic cuts timed to match the music. # Benefits - [object Object] # Features - [object Object] # Call to action Download Coffee Meets Bagel # Point of view - [object Object] # Storyline - 00:00–00:10 The ad opens with a woman holding a bouquet of flowers and then transitions to various scenes of beaches and travel. - 00:10–00:18 Following a shot of a blue car and a landscape, the storyline pivots to the main testimonial. - 00:18–00:23 The ad pivots to the woman's reason for using the app to find a serious relationship. - 00:23–00:26 The ad concludes with a direct instruction to download the app.

# Ad summary This ad features a montage of a couple in love, followed by a call to action to try the Coffee Meets Bagel app for "meaningful relationships," # Brand positioning The ad promotes Coffee Meets Bagel, a dating app that distinguishes itself from competitors by focusing on users who are looking for long-term, "meaningful relationships." The app targets consumers who are ready to settle down. The ad's visuals of a couple in love promote an emotional connection, not just a casual fling. # Product The ad showcases Coffee Meets Bagel, a dating app designed for people who are looking for long-term relationships. The ad does not explicitly show the app interface, but implies that the user will find a relationship that is meaningful. # Visual style The ad uses a casual, user-generated content (UGC) style. The editing style uses quick cuts to jump between different scenes of the same couple, with text overlays, and ends with a clip of kittens. The production quality is lo-fi. The pacing is fast, with cuts approximately every 1–2 seconds. The cuts are timed to the beat of the music. # Benefits - [object Object] # Features - [object Object] # Call to action give it a try on Coffee Meets Bagel # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A couple is hugging, kissing, and clinging to each other while in public, highlighting the clingy nature of their relationship. The intent is to convey the cute moments of a relationship. This is told from the perspective of someone who is observing the couple. The tone is light and playful. - 00:07–00:09 The text overlay reads "It's time to kiss your clingy GF" as a conclusion to the montage. This encourages people in relationships to appreciate their partner. This is told from the brand's perspective. The tone is light and playful. - 00:09–00:12 Two kittens touch noses, followed by a text overlay that prompts the viewer to try Coffee Meets Bagel. The intent is to encourage viewers to try the app and find a relationship. This is told from the brand's perspective. The tone is light and playful.

# Ad summary This ad features a woman walking down the street drinking coffee, making comments about random people she sees walking by. She wishes she could find the right person and then it pivots to a Coffee Meets Bagel ad. # Brand positioning Coffee Meets Bagel is presented as a dating app that helps people find a long-term, stable relationship. The brand positions itself as a solution to the endless and often fruitless swiping on typical dating apps. It suggests that most of its users are seeking serious relationships, implying a more mature and intentional approach to dating. The brand aims to occupy the space of a curated, effective, and less superficial alternative in the online dating market, appealing to those who value quality over quantity in their search for a partner. # Product Coffee Meets Bagel is a dating app designed to connect individuals who are looking for serious and stable relationships. It aims to reduce "ineffective swiping" by offering curated matches daily. The app boasts that nearly 90% of its users are genuinely seeking long-term relationships, suggesting a user base that prioritizes commitment over casual dating. By focusing on thoughtful pairings, Coffee Meets Bagel positions itself as a more efficient and intentional platform for finding meaningful connections. # Visual style The ad has a UGC feel, but the visuals are of high quality. The editing uses quick cuts to change between scenes and to maintain the rhythm of the dialogue. The pacing is fast-paced. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman walks down the street drinking coffee, wondering what a random man she sees is eating. - 00:04–00:12 The woman sees a man eating a carrot and is taken aback, stating that people are weird and mysterious. - 00:12–00:23 As the woman continues her walk, she sees a man wearing sunglasses eating out of a plastic container. She mocks him. - 00:23–00:30 The woman continues walking and then spots another man eating a palmier cookie. She likes it. - 00:30–00:43 The woman wonders when she will find the right person and laments that she has to drink coffee alone. Then, she spots a man eating a bagel. - 00:43–01:01 The woman is happy to see the man with the bagel, stating that they are a match made in heaven. This leads to the Coffee Meets Bagel ad.

# Ad summary This ad for Coffee Meets Bagel features a young woman discussing how people express love in different ways, such as acts of service or physical touch. She explains that her boyfriend expresses love by making meals. She then states that many of her friends are using Coffee Meets Bagel to find a serious relationship and encourages others to download the app. # Brand positioning Coffee Meets Bagel is positioned as a dating app for those seeking serious relationships rather than casual hookups. The brand attempts to appeal to users who prioritize genuine connection and long-term compatibility, suggesting a space for people who are ready to move beyond superficial dating experiences. The ad highlights the app's success in fostering meaningful relationships, with a statistic noting that over 90% of users are looking for a committed connection. # Product Coffee Meets Bagel is described as a dating app that helps users find serious relationships. The ad directly suggests that the app is for those who want to find someone who will treat them well and love them genuinely. A key selling point is that over 90% of users are looking for a serious connection, implying a higher likelihood of finding a compatible partner compared to other dating apps that may cater to more casual encounters. The ad addresses the barrier of finding someone who is genuinely looking for a committed relationship by showcasing the app's focus on quality over quantity. # Visual style The ad has a casual, UGC-style aesthetic with quick cuts between various scenes. The production quality appears to be relatively low-budget, contributing to the authentic feel. The pacing is fast, with frequent scene changes to keep the viewer engaged. The visuals are synced with the voiceover to create a seamless flow of information. This ad is likely targeting an audience that appreciates authentic content and relatable experiences. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Download Coffee Meets Bagel # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the woman stating that everyone expresses love differently, which is known as "love language." - 00:05–00:08 She gives examples, saying that some people use companionship, actions, or words to show love. - 00:08–00:11 She emphasizes that different methods aim to make the other person feel loved. - 00:11–00:15 She shares that she likes to DIY small handmade items for her boyfriend. - 00:15–00:21 The woman explains that her boyfriend expresses love by carefully preparing meals for her, which leads to celebrating Valentine's Day together. - 00:21–00:26 She notes that many of her friends are using Coffee Meets Bagel, stating that over 90% of users are looking for a serious relationship. - 00:26–00:35 She concludes by saying that love shouldn't be guessed, and if you want to find someone who treats you seriously and loves you genuinely, then you should download Coffee Meets Bagel to prepare for a serious relationship.

# Ad summary Two girls are sitting on a sofa in front of a pale yellow wall. They are discussing the Coffee Meets Bagel dating app, and how it is a better alternative to traditional dating apps. # Brand positioning Coffee Meets Bagel is presented as a curated dating app for users looking for serious, long-term relationships. The ad emphasizes its selectivity by stating that users only get a few, carefully chosen matches each day, distinguishing it from apps with endless swiping. The brand emphasizes its commitment to connecting users with others who are genuinely seeking meaningful relationships by recommending other apps for those who are interested in non-committal relationships. This creates a functional appeal based on its targeted matching process, but also an emotional one for people who desire a genuine connection. # Product Coffee Meets Bagel is a dating app that aims to connect users looking for serious and long-term relationships. Instead of offering endless swiping, the app provides a limited number of carefully selected matches each day. This is intended to focus users on more thoughtful connections rather than casual encounters. The ad promotes a user base where 90% are looking for serious, long-term, stable relationships. This addresses the pain point of wasting time on other apps with users who are not genuinely seeking commitment. Additionally, the app will recommend other apps for users who are interested in non-committal relationships. # Visual style The ad has a casual and simple aesthetic, reminiscent of user-generated content. It features natural lighting and minimal editing. The focus is on clear, direct communication between the two women. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Two women are sitting on a white sofa in front of a pale yellow wall. The first woman asks if the other one is still using those swipe left and swipe right dating apps. This sets up the problem: mainstream dating apps are time-consuming and frustrating. - 00:01–00:07 The second woman replies that she is. She complains that they are a waste of time, and that people disappear after a few messages, and that she keeps meeting random people. This strengthens the initial problem by providing specific, relatable issues with traditional dating apps. - 00:07–00:08 The first woman asks if the second woman has used Coffee Meets Bagel. This is the turning point where the proposed solution (Coffee Meets Bagel) is introduced. - 00:09–00:17 The second woman asks if Coffee Meets Bagel is a cafe. The first woman replies that it's a serious dating app, saying that every noon they will carefully select a small number of candidates, so you can't swipe infinitely. This explains what the product is, and how it works, and why it solves the problems mentioned in the first act. - 00:17–00:20 The first woman continues, telling the second that you can meet sincere people on Coffee Meets Bagel. The second woman asks if she will be unable to match with anyone. This addresses another potential obstacle: a fear of not finding anyone on a highly selective app. - 00:20–00:25 The first woman says that the people you meet will be more high-quality because 90% of the users are looking for serious, long-term, stable relationships. This suggests that Coffee Meets Bagel users are more intentional. - 00:25–00:29 The first woman adds that if you write that you want to find informal relationships, they will recommend you to go to other apps. This strengthens the brand's positioning as a serious app. - 00:29–00:34 The second woman replies that the app is so strict. This conveys surprise and slight disbelief. The first woman replies that Coffee Meets Bagel is used by those who are prepared to fall in love seriously. This emphasizes the target audience. - 00:34–00:36 The second woman replies that she will download the app, because she does not want to waste time. This is a call to action, with the second woman as an implied user.

# Ad summary A male creator discusses his frustration with dating apps that are not serious. He promotes Coffee Meets Bagel, sharing how it's a more serious app that allows you to see lifestyles, hobbies, and values before matching. # Brand positioning Coffee Meets Bagel is positioned as a dating app that caters to individuals seeking serious and meaningful connections. The brand distinguishes itself by emphasizing the importance of shared values, hobbies, and lifestyles in forming a lasting relationship. By providing detailed profiles and fostering a more intentional approach to dating, Coffee Meets Bagel sets itself apart from casual dating apps that prioritize superficial interactions. This brand aims to occupy a space in the consumer's mind as a platform for those who are tired of meaningless encounters and are ready to invest in finding a compatible partner based on deeper connections. # Product Coffee Meets Bagel is a dating app designed for individuals seeking serious and meaningful relationships. Unlike other dating apps that prioritize casual encounters, Coffee Meets Bagel focuses on fostering deeper connections based on shared values, hobbies, and lifestyles. The app allows users to create detailed profiles that showcase their personality, interests, and preferences, enabling potential matches to gain a comprehensive understanding of each other before connecting. With features that highlight lifestyle preferences, interests, and values, Coffee Meets Bagel empowers users to find compatible partners who align with their long-term relationship goals. It addresses the frustration of superficial interactions on other dating apps by providing a platform for individuals who are genuinely invested in finding a compatible partner based on shared values and meaningful connections. # Visual style The ad features a casual, UGC-style aesthetic with bright, even lighting and static camera shots. The editing is relatively smooth, and the overall production quality suggests a hybrid approach, blending elements of both UGC and polished commercial production. The ad follows a consistent visual style, with occasional screen-recorded UI shots interspersed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action 빨리 Coffee Meets Bagel 써서 잘 맞는 영혼의 단짝을 찾아봐요 # Point of view - [object Object] # Storyline - 00:00–00:11 The creator starts by stating his ideal romantic fantasy, which involves relaxed time together without forced conversation. - 00:11–00:25 He reveals that he does not like superficial dating apps that encourage mindless swiping. - 00:25–00:27 He shows the Coffee Meets Bagel logo on-screen and recommends it as a more serious alternative. - 00:27–00:41 He describes how Coffee Meets Bagel feels more stable and allows you to learn more about matches' values and lifestyles. - 00:41–00:49 He emphasizes that CMB creates an atmosphere where people take dating seriously, leading to fewer meaningless encounters and more real connections. - 00:49–00:59 He urges viewers to use Coffee Meets Bagel to find the perfect match and build a foundation for long-term love.

# Ad summary A creator shares her experience of using the Coffee Meets Bagel app and shares that the users on the app are looking for serious relationships. # Brand positioning Coffee Meets Bagel is presented as a dating app where people can find serious relationships. The ad pushes against the norm of casual dating or hoping to meet someone organically and positions the app as a 'shortcut'. It caters to those who are looking for deeper connections and a serious relationship instead of casual dating. # Product Coffee Meets Bagel is presented as a dating app that facilitates serious relationships. The ad highlights that people on Coffee Meets Bagel are looking for serious relationships. The creator shares that the percentage of matches, chats, and dates that she's gotten have mostly been from this app. The ad addresses the user's pain point of not finding someone serious when going out or playing other dating apps. # Visual style The ad has a UGC feel with handheld camera shots and quick cuts. The production quality is casual. There is a visual motif of dating or the user doing an activity. The pacing is fast with quick cuts every few seconds. # Benefits - [object Object] # Features - [object Object] # Call to action คนโสดโหลด Coffee Meets Bagel ด่วน! # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter starts by stating that she's going to stop lying that going out and joining activities helps find a partner. - 00:02–00:08 The presenter talks about how she's tried it all - activities and joining communities - but nothing happened. This is presented from the speaker's point of view, and the tone is casual and relatable. - 00:08–00:13 The presenter introduces Coffee Meets Bagel as the solution that's helped her go on dates recently. The tone shifts to a more positive and enthusiastic one. - 00:13–00:18 The presenter asks who doesn't know the app. She mentions that she's been single for a while and has played almost every dating app. This is from the presenter's perspective, and the tone is conversational. - 00:18–00:28 The presenter shares her experience and says that most of her matches, chats, and dates have been from Coffee Meets Bagel. She states that the people on this app are looking for serious relationships, and she is too. - 00:28–00:36 The presenter states that she doesn't want to waste time with casual dating. She explains that she doesn't want to go out to activities hoping to find someone. The tone is straightforward and assertive. - 00:36–00:43 The presenter states that she has decided to take a shortcut to Coffee Meets Bagel, talk to people, and go on a date if she feels like they can go together. The tone is presented as if she's figured out the way to approach dating. - 00:43–00:44 The presenter ends by stating that this is easier and encourages people to download the app.

# Ad summary In a vertically-split-screen video, a woman shares her positive experiences with the Coffee Meets Bagel dating app. She highlights the app's ability to match people based on shared interests and lifestyles, aiming for serious relationships rather than casual flings. The ad concludes with her mentioning the high-quality profiles found on the app, reinforcing its appeal for those seeking genuine connections. # Brand positioning Coffee Meets Bagel is presented as a dating app designed for people seeking genuine and serious relationships. It is positioned as a preferable alternative to casual dating apps that prioritize hook-ups over meaningful connections. The brand appeals to introverted women and users who desire a deeper connection with someone who shares similar interests and lifestyles. By emphasizing compatibility and shared values, Coffee Meets Bagel differentiates itself as a platform focused on quality over quantity. # Product Coffee Meets Bagel is portrayed as a dating app that caters to individuals seeking meaningful and long-term relationships. It is for people who are tired of shallow connections and desire a partner with similar interests and lifestyles. The app's unique selling points, according to the ad, are its ability to match users based on compatibility and shared preferences, as well as the high quality of the user profiles. The app also addresses potential barriers for introverted women who may feel hesitant about using dating apps, by offering a platform where they can find like-minded individuals seeking genuine connections, making it a worthwhile option for those looking for a real and serious relationship. # Visual style The ad has a laid-back, vlog-like style with a polished feel, indicative of user-generated content but with a high level of production quality. The editing style incorporates quick cuts and transitions to keep the video engaging. The visual motifs include split-screen compositions and static shots. The pacing is relatively consistent, with the cuts timed to align with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker states that she will be explaining why introverted single women like her choose to use Coffee Meets Bagel, introducing the core topic and value proposition. The perspective is from the speaker, and she presents herself as a user. The tone is casual and inviting. - 00:04–00:09 00:04–00:09 The speaker claims that she was never very open to using dating apps. She would rather spend time with her close friends. The perspective is from the speaker, as she shares her personal preferences and behaviors. The tone is honest and reflective. - 00:09–00:13 00:09–00:13 The speaker reveals that sometimes she feels lonely, contrasting her preferred solitary activities with the desire for companionship. The perspective is from the speaker, and she shares a vulnerable sentiment. The tone is introspective and relatable. - 00:13–00:17 00:13–00:17 The speaker says that she wants a serious relationship with people that have similar interests to her. The perspective is from the speaker, sharing her dating goals. The tone is hopeful and forward-looking. - 00:17–00:21 00:17–00:21 The speaker states that she decided to take a chance and download the Coffee Meets Bagel app to see if she would like it, further elaborating that she did not have any expectations. The perspective is from the speaker, and she highlights her initial hesitancy. The tone is exploratory and open-minded. - 00:21–00:27 00:21–00:27 The speaker highlights that the app matches people who have similar interests and lifestyles and are seriously looking for a relationship. The perspective is from the speaker, sharing the app's capabilities. The tone is reassuring and informative. - 00:27–00:33 00:27–00:33 The speaker states she finds that the people in Coffee Meets Bagel have high-quality profiles. The perspective is from the speaker, sharing why she prefers Coffee Meets Bagel. The tone is affirmative and optimistic. - 00:33–00:38 00:33–00:38 The speaker shares that she is now able to picture a future with someone that she has met on Coffee Meets Bagel. The perspective is from the speaker, emphasizing her positive outcome. The tone is hopeful and inspiring.

# Ad summary The ad opens with a male asking a woman what her most memorable date was. She answers that it was with someone she met on a dating app. The man asks why that was memorable. She says that she thought it might be awkward, but it wasn't. The man asks for more detail, and the woman says that the app recommends people based on personality and interest. She says that the people on the app are looking for serious relationships, and she felt like it was a good match. The man asks what app she is using, and the woman says Coffee Meets Bagel. She says that the app is good for people who are looking for relationships. The man asks how to download the app. The woman says that people can click the link below to download the app, and says that Coffee Meets Bagel will not disappoint. # Brand positioning The Coffee Meets Bagel dating app distinguishes itself in the crowded market by catering to users seeking meaningful, long-term relationships rather than casual encounters. The brand aims to provide a more curated dating experience, prioritizing compatibility based on personality and interests to ensure better matches and deeper connections. The ad conveys a sense of sophistication and seriousness, pushing against the norm of superficial dating apps by promising higher-quality interactions and more authentic relationships. Coffee Meets Bagel is positioned as a trustworthy solution for those who are serious about finding love and commitment, appealing to individuals who value deeper connections over fleeting encounters. # Product The Coffee Meets Bagel dating app is designed for individuals seeking serious and compatible relationships. The app functions by recommending potential matches based on users' personality traits, interests, and preferences, aiming to reduce the superficiality often associated with dating apps. According to the ad, this approach ensures that users connect with others who share similar values and are also genuinely interested in establishing meaningful connections. The ad emphasizes that the app attracts a higher caliber of individuals who are committed to forming lasting relationships, addressing the common concern that many dating apps are filled with people looking for short-term or casual encounters. The value of Coffee Meets Bagel is that it offers a more reliable path to finding genuine compatibility and serious commitment, making it the ideal choice for those disillusioned with the fleeting nature of mainstream dating apps. # Visual style The ad has a polished look with static shots and smooth transitions. The production quality appears to be a hybrid of a UGC feel and a commercial. The cuts stay consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action 아래를 눌러보면 바로 다운 받을 수 있어요. (Click below to download.) # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sits on a chair, and a male interviewer is off-screen and asks her to participate in a Q&A. - 00:02–00:03 The man asks her about her most memorable date spot, setting up the premise of the ad to be a discussion about dating experiences. - 00:03–00:06 The woman answers that her most memorable date spot was meeting someone from a dating app in real life, which immediately introduces the topic of the product. - 00:06–00:07 The interviewer asks her why this was memorable, prompting her to elaborate on her positive experience and explain why using a dating app stood out. - 00:08–00:12 The woman hesitates and says that she thought it would be awkward, but she felt like it wasn't awkward at all, which is how she introduces the value proposition of using Coffee Meets Bagel for meaningful and authentic connections. - 00:12–00:14 The interviewer asks the woman for more details, guiding her to describe the specific features and benefits of the app, creating a natural transition into explaining the product's value. - 00:14–00:19 The woman explains that the app recommends people based on personality and interests, highlighting the app's unique matching algorithm that ensures compatible connections, which sets up a conversation on dating app features. - 00:19–00:23 She further adds that the app recommends people who are suited based on jobs, hobbies, and other variables, reinforcing the app's focus on compatibility and genuine connections. - 00:23–00:29 She adds that the people on the app are looking for a more serious relationship, which contrasts with other dating apps. - 00:32–00:34 The interviewer asks her what app she is using, which creates a direct product reveal that helps showcase the product in a relatable context. - 00:34–00:39 The woman says that it is Coffee Meets Bagel, and recommends the app to people who are looking for serious relationships, which positions the app as a solution for users seeking meaningful and lasting connections. - 00:39–00:41 The interviewer asks how to download the app, which sets up a call to action for viewers to download the product. - 00:41–00:49 The woman points and says that they can click the link below to download, which gives a clear CTA. She also tells them to trust her and says that the app will not disappoint, which reassures the viewers and encourage them to try the app.

# Ad summary This ad promotes the Coffee Meets Bagel dating app. It features a content creator who encourages single people to have standards, not to be afraid of 'choosing a lot'. She suggests using Coffee Meets Bagel for finding serious relationships, praising its matching algorithm for suggesting compatible people. # Brand positioning Coffee Meets Bagel positions itself as a dating app designed for individuals seeking serious, intentional relationships rather than casual flings. The brand champions the idea of having standards and being selective in choosing a partner, emphasizing the importance of finding someone who truly matches one's preferences and values. By highlighting its algorithm's ability to suggest compatible matches, Coffee Meets Bagel sets itself apart from other dating apps that might focus on quantity over quality. This functional approach aligns with users who are looking for more than just a superficial connection and are willing to invest time in finding a meaningful relationship. # Product Coffee Meets Bagel is a dating app designed for users seeking serious, intentional relationships. The app's key USP is its algorithm, which is designed to suggest compatible matches based on user preferences and values. The ad implies that the app carefully selects potential partners for users each day, helping them to identify individuals who align with their lifestyle and values. This app addresses the pain point of wasting time on connections that are not a good fit by prioritizing compatibility and offering a platform for those who are serious about finding a meaningful relationship. The ad suggests that Coffee Meets Bagel helps users set standards for themselves and find partners who meet those standards. # Visual style The ad has a casual, UGC-style aesthetic. It features natural lighting and real-world locations. The editing is a mix of static shots and quick cuts, and the pacing is moderately fast to keep the viewer engaged. The production quality suggests a hybrid approach, combining elements of a polished commercial with a raw, authentic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action แนะนำแอปนี้เลย ☕️💗🫶 # Point of view - [object Object] # Storyline - 00:00–00:04 The creator opens by stating that she wants to tell many single people not to be afraid to choose a lot. - 00:04–00:12 She continues by saying that having a checklist for finding a relationship is about choosing the best thing for yourself. - 00:12–00:16 The creator states that finding a good relationship starts from choosing something that matches with yourself first. - 00:16–00:25 The creator transitions to stating that she likes Coffee Meets Bagel’s algorithm because it is good at finding compatible people. - 00:25–00:33 She adds that they can see whether their lifestyles and vibes match through CMB. If it does not match, then they can avoid wasting time talking since the beginning. - 00:33–00:38 The creator explains that choosing a lot doesn’t mean you are picky, but instead means that you have standards for yourself. - 00:38–00:42 For anyone who’s looking for a serious relationship, she is recommending CMB. - 00:42–00:48 The creator states that Coffee Meets Bagel is a good option for those looking for a serious relationship.