How CLEARSTEM Skincare Advertises on Meta

# Ad summary This ad for CLEARSTEM BRIGHTMEUP Skin Perfecting Toner addresses the common concern that toners can burn or cause breakouts. It features a close-up of a woman with clear skin holding the product against her cheek, emphasizing its gentle and effective nature. # Brand positioning CLEARSTEM is presented as a skincare brand focused on gentle yet effective solutions, particularly for those with sensitive or acne-prone skin. The brand positions itself as a provider of products that avoid harsh ingredients, addressing the common concerns associated with traditional toners. By emphasizing the absence of burning or breakouts, CLEARSTEM aims to occupy a space in the market that prioritizes skin health and comfort, appealing to customers seeking reliable and non-irritating skincare options. The brand's positioning is functional, focusing on the practical benefits of its products. # Product The featured product is CLEARSTEM BRIGHTMEUP Skin Perfecting Toner, designed for individuals seeking a gentle toner that won't cause burning or breakouts. The toner is presented as a solution for those who are typically scared of toners due to potential irritation. Key features include its ability to brighten, pore-refine, and clarify the skin without clogging pores. The product is packaged in a clear bottle with a white cap, allowing the amber-colored liquid to be visible. The bottle label highlights key ingredients and benefits, reinforcing the product's gentle and effective nature. The ad emphasizes that this toner is a safe and effective option for achieving clearer, healthier skin. # Visual style The ad features a clean and bright aesthetic with a focus on showcasing the product and its benefits. The production quality is high, with a well-lit studio shot. The image treatment includes background removal and color grading to enhance the skin tones and product visibility. The typography is large and bold, making the text easily scannable. The overall style is modern and approachable, designed to capture attention in a social media feed. # Hooks Headline: Scared of Toners? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by addressing a common concern: "Scared of Toners?" This is intended to immediately grab the attention of viewers who have had negative experiences with toners in the past. The brand is speaking directly to the customer, acknowledging their potential hesitation and setting the stage for a solution. - The ad then offers a reassuring promise: "This One Doesn't Burn + Won't Break You Out." This statement directly counters the initial concern, positioning the CLEARSTEM toner as a gentle alternative. The brand is speaking to the customer, highlighting the product's key benefits and addressing a major pain point. - The visual of a woman with clear skin holding the toner against her cheek reinforces the product's effectiveness and gentleness. The customer is experiencing the ad through the visual representation of the product's benefits, seeing the potential for clear and healthy skin.

# Ad summary This ad for CLEARSTEM BRIGHTMEUP toner features a woman holding the product and highlights three key benefits: exfoliating without burning, brightening post-blemish marks, and protecting the skin barrier. # Brand positioning CLEARSTEM is presented as a skincare brand focused on providing effective solutions for acne and blemish-prone skin. The brand emphasizes gentle yet effective formulations, as highlighted by the claim that the toner exfoliates without burning. This suggests a positioning that pushes against harsh or irritating acne treatments, instead offering a more soothing and skin-friendly approach. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions for those struggling with blemishes and acne. # Product The advertised product is CLEARSTEM BRIGHTMEUP Skin Perfecting Toner, designed to exfoliate without burning, brighten post-blemish marks, and protect the skin barrier. The toner comes in a white bottle with a white cap. The product is for individuals seeking to improve their skin's texture and appearance, particularly those dealing with blemishes and post-blemish marks. The ad addresses the purchase barrier of harsh exfoliating treatments by highlighting the toner's gentle formulation that exfoliates without causing burning. The ad conveys that this product is worth trying for its ability to provide effective exfoliation and blemish mark reduction without irritating the skin. # Visual style The ad has a clean and bright visual aesthetic, with a focus on showcasing the product and its benefits. The production quality appears to be high, with professional lighting and a well-groomed model. The visual motifs include a focus on clean skin and simple product presentation. The image treatment includes color grading to enhance the skin's radiance and create a sense of freshness. The typography is clean and legible, with a focus on highlighting key benefits. # Hooks Headline: 3 Reasons You Need This Toner # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting a woman holding the CLEARSTEM BRIGHTMEUP toner, immediately establishing the product as the focal point. This is from the brand's perspective, aiming to capture the viewer's attention and introduce the product. - Next, the ad highlights three key benefits of the toner: exfoliating without burning, brightening post-blemish marks, and protecting the skin barrier. This is from the brand's perspective, aiming to educate the viewer about the product's unique selling points and address potential concerns about harsh exfoliating treatments. - The ad concludes by visually reinforcing the product's benefits, showing the woman's clear and radiant skin. This is from the customer's perspective, allowing the viewer to envision the positive results they could achieve by using the toner.

# Ad summary This ad promotes CLEARSTEM's BRIGHTMEUP blemish serum. It features a woman receiving an extraction on her lip blemish from a professional. The professional uses a cotton ball and the serum to sterilize the area after the extraction. # Brand positioning CLEARSTEM is presented as a skincare brand that targets acne and blemishes. The brand focuses on effectively treating acne and preventing future breakouts. The brand aims to position itself as a solution to acne and blemish concerns, offering products designed to treat existing issues and prevent future ones. The brand emphasizes the importance of proper skincare routines for maintaining clear and healthy skin. # Product CLEARSTEM's BRIGHTMEUP is a blemish serum designed to sterilize and close up extracted blemishes. The serum contains 2% salicylic acid, which disinfects the area and prevents the lymphatic fluid from refilling the extracted blemish. The product helps to reduce inflammation and prevent the blemish from appearing larger the next day. The serum is for people who extract or pick at their skin. # Visual style The ad features a clean and professional aesthetic, with a focus on clear visuals and informative content. The editing style is fairly static with the product digitally added into the shots. The production quality is hybrid, with a mix of professional and UGC elements. The pacing is moderate, allowing viewers to follow the steps and understand the explanation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The aesthetician performs an extraction on the customer's lip blemish. This is being done to show the user the extraction process. - 00:03–00:05 00:03–00:05 The aesthetician and customer celebrate the extraction of the blemish. This shows how satisfying it is to have a blemish removed. - 00:05–00:12 00:05–00:12 The aesthetician uses a cotton ball with CLEARSTEM Brightmeup to sterilize the area and close it up. The customer notes that you can't even see the blemish anymore. This demonstrates how well the product works in healing blemishes after extraction. - 00:13–00:33 00:13–00:33 The aesthetician explains why it is important to sterilize the area. They state that people will extract or pick at home, but they don't take this step. This shows how the lymphatic fluid will just fill it back up and that CLEARSTEM serum is the best solution to disinfect and prevent refilling the blemish.

# Ad summary This ad is for CLEARstem skincare and shows a woman getting a pimple extracted from her lip and then treated with the BRIGHTMEUP toner. # Brand positioning CLEARstem Skincare is presented as a solution for addressing acne and maintaining healthy skin. The brand aligns with a lifestyle that prioritizes skin health and beauty by offering products that kill surface bacteria and disinfect the skin. CLEARstem Skincare is presented as functional, offering practical solutions for acne-related issues. # Product The advertised product is CLEARstem Skincare's BRIGHTMEUP toner, designed to target acne and skin blemishes. The product is applied topically to kill surface bacteria, soften the skin, and prevent lymphatic fluid buildup after extraction. The toner contains 2% salicylic acid, which disinfects the area. # Visual style The ad's visual style is a mix of a polished commercial and UGC. There are quick cuts throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The esthetician preps the client for the extraction and counts down from 3. - 00:02–00:09 00:02–00:09 The esthetician and client are standing next to each other. The esthetician holds the product up and explains what it is and how she is going to use it. - 00:09–00:14 00:09–00:14 The esthetician extracts a pimple from the client's lip. - 00:14–00:21 00:14–00:21 The esthetician prepares the client's lip with the BRIGHTMEUP toner and says it will sterilize the area. - 00:21–00:24 00:21–00:24 The client looks in the mirror and says that you can't even see where the pimple was. - 00:24–00:36 00:24–00:36 The esthetician presses a cotton ball onto the client's lip to prevent lymphatic fluid buildup. - 00:36–00:44 00:36–00:44 The esthetician explains what will happen if you pick your pimples at home and don't use the BRIGHTMEUP toner. - 00:44–00:45 00:44–00:45 The esthetician and client smile to the camera.

# Ad summary This ad promotes Clearstem's Brightmeup skin perfecting toner. The ad features a woman applying the toner to her face and highlighting the product's benefits, such as brightening skin and refining pores. The ad concludes with a call to action to purchase the product. # Brand positioning Clearstem is presented as a skincare brand focused on advanced brightening solutions for acne-prone and sensitive skin. The brand emphasizes effective skincare without pore-clogging ingredients. Clearstem positions itself as a provider of toners that brighten and soften skin without drying it out, suggesting a gentle yet effective approach to skincare. The brand aims to occupy a space in the consumer's mind as a reliable solution for those with specific skin concerns, promoting a lifestyle of clear and healthy skin. # Product The Clearstem Brightmeup Skin Perfecting Toner is designed for advanced brightening, particularly for acne-prone and sensitive skin. It contains no pore-clogging ingredients and is formulated to brighten, hydrate, and clarify the skin. The toner includes 2% BHA, Zinc PCA, and Niacinamide. The product is presented as effective, with claims that it starts working in 7 days and that 90% of users saw brighter skin and refined pores after 28 days of continuous use. The toner comes in a 3.2 fl oz (95 mL) bottle. The ad highlights that it is a toner you can't skip, suggesting it is an essential part of a skincare routine. # Visual style The ad has a polished UGC feel, combining a selfie-style presentation with clean product shots. The editing style includes quick cuts to maintain viewer engagement. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the background music. The overall aesthetic is bright and clean, aligning with the skincare product's intended effect. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action NOW AVAILABLE # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding the Clearstem Brightmeup toner, introducing the product and its benefits. The message is intended to grab the viewer's attention by highlighting the toner's unique ability to brighten and soften skin without causing dryness. The perspective is from the woman, who is presented as a satisfied user sharing her experience. The tone is enthusiastic and positive. - 00:02–00:08 The woman opens the toner and applies it to her face using a cotton pad. This demonstrates the product's application and integrates a visual of the product in use. The perspective is from the woman, showing her skincare routine. The tone is practical and informative. - 00:09–00:12 The ad transitions to a close-up of the product bottle, emphasizing its features and benefits. This reinforces the product's key selling points and targets viewers with acne-prone and sensitive skin. The perspective shifts to a brand-focused view, highlighting product details. The tone is informative and persuasive. - 00:12–00:16 The ad concludes with a final shot of the product, reinforcing the brand name and a call to action. This aims to drive immediate purchase and solidify brand recognition. The perspective is from the brand, promoting the product's availability. The tone is direct and promotional.

# Ad summary A skincare expert shares a tip for using Clearstem's BRIGHTMEUP toner, demonstrating how to treat specific areas of melasma or discoloration by spot treating and agitating the skin. # Brand positioning Clearstem is positioned as a skincare brand that provides effective solutions for common skin concerns like melasma, discoloration, and blemishes. The brand is portrayed as science-backed and safe for sensitive skin, offering visible brightening effects in less than a week. The brand aims to occupy the space of expert-recommended skincare that is gentle yet potent, pushing against the norm of harsh or ineffective treatments. The brand is presented through a functional lens, focusing on delivering results with minimal irritation. # Product Clearstem's BRIGHTMEUP is a treatment toner designed to address melasma, discoloration, and blemishes. It is formulated to be safe for sensitive skin and provides a visible brightening effect in less than a week. The toner works by spot treating specific areas with discoloration, agitating the skin to help the active ingredients penetrate the skin barrier more effectively, and dissolving melanin hanging out at the surface. The toner can be used all over the face, with extra attention paid to areas with more prominent discoloration or blemishes. It is presented as more than just an average toner, offering targeted treatment for skin issues. # Visual style The ad has a polished, professional feel, with natural lighting and clear, crisp shots. The editing is smooth with static shots. The production quality suggests a hybrid approach, combining UGC-style demonstration with a polished commercial aesthetic, designed to appeal to viewers seeking expert-backed skincare advice. Pacing is medium and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the presenter holding the BRIGHTMEUP toner and stating that it's not an average toner but a treatment toner. - 00:02–00:07 The presenter introduces a tip for using BRIGHTMEUP, specifically for those with areas of melasma or discoloration. - 00:07–00:11 She advises applying the toner all over the face but also spot treating areas with more present discoloration. - 00:11–00:26 The presenter suggests agitating the skin to help the product penetrate the barrier and dissolve melanin at the surface. - 00:26–00:31 The presenter notes the toner can also be used on little blemishes and should be left to sit and soak in. - 00:31–00:35 Finally, the presenter reiterates that the product is safe for sensitive skin and gives a visible brightening effect in less than a week.

# Ad summary An esthetician explains the importance of using Clearstem Brightmeup after an extraction to prevent lymphatic fluid from refilling the affected area. # Brand positioning Clearstem is presented as a skincare brand that focuses on acne and anti-aging solutions that are "pore-clogging ingredient" free. The brand is featured in a clinical, expert context, promoting a commitment to skincare health and informed practices. The brand uses clear, straightforward language to position itself as a solution for skin concerns, particularly for those who may be engaging in at-home skincare practices without complete knowledge. The brand aims to occupy a space in the consumer's mind as a knowledgeable guide in the skincare industry. # Product The Clearstem Brightmeup Skin Perfecting Toner, advertised as a product for post-extraction skincare, contains 2% salicylic acid. It is intended for use directly after extracting a pimple to sterilize and close it up. The esthetician claims that people tend to extract at home without disinfecting the affected area. Holding a cotton ball with the Clearstem toner on the area prevents it from filling up with more lymphatic fluid, thus preventing it from getting bigger. The toner is a product to disinfect the area and help it go away. # Visual style The visual style is clean and informative, with a focus on clarity. The setting is clinical and professional, and the aesthetic combines UGC and direct product promotion. The editing rhythm is moderate, emphasizing the key details of the process and product. The use of static shots allows for focused attention on the product and the esthetician's instructions, which are timed to align with the audio and product actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action GET THE TONER TODAY # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The video begins with a close-up extraction shot, setting the stage for the product's utility as a post-extraction treatment. - 00:03–00:07 00:03–00:07: An esthetician explains she is going to use a cotton ball with Brightmeup to sterilize and close up the extracted area. This moment introduces the product and its function. - 00:08–00:12 00:08–00:12: She continues to explain that when you hold it there, you stop it from filling up with more lymphatic fluid, presenting a clear benefit of the product. This is framed as a solution to prevent the affected area from getting bigger. - 00:12–00:28 00:12–00:28: The esthetician says that the product provides the user with a critical step often missed in at-home extractions. This is meant to educate the viewer and imply that using the product will disinfect the area, preventing it from filling back up. - 00:29–00:32 00:29–00:32: The video concludes with a shot of the Clearstem toner with text reading, “Get the toner today.” This is a CTA, intended to promote the product and encourage immediate purchase.

# Ad summary A woman in her bathroom shares her favorite product for brightening dull skin and addressing blemishes. # Brand positioning Clearstem is presented as a skincare brand focused on addressing acne and promoting skin health. It's implied that their products are designed for daily use and are part of a simple, effective routine to combat dullness and blemishes. The brand is positioned as a solution for those seeking to improve their skin's brightness and clarity. # Product The ad features CLEARSTEM's BRIGHTMEUP Skin Perfecting Toner and HYDRAGLOW moisturizer. The toner is designed to brighten, clarify, and even skin tone while being pore-clogging. It contains 2% BHA, Zinc PCA, and Niacinamide. The toner is used by applying it to the face with a cotton round every morning. A lightweight moisturizer is then applied for a complete skincare routine. The benefits of the toner are brighter skin, reduced acne, and improved overall skin appearance. # Visual style The ad has a polished UGC feel, shot in a bright bathroom setting with natural-looking lighting. The editing style is simple with static shots and smooth transitions, giving it a clean, straightforward look. The pacing is consistent with no abrupt changes, creating a calm and informative tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the CLEARSTEM BRIGHTMEUP toner as her “holy grail skincare product.” - 00:02–00:10 She shows a close-up of her skin before using the product, describing it as dull with blemishes, and mentions how the product has helped to brighten her skin and helped with her acne. - 00:10–00:15 She demonstrates using the product with a cotton round as part of her morning routine, followed by applying a CLEARSTEM lightweight moisturizer. - 00:15–00:18 The creator concludes by saying she has noticed a world of difference in her skin since using the products.

# Ad summary This UGC-style ad promotes CLEARSTEM's Clarity and Cellrenew serums as a way to gently exfoliate and calm acne-prone skin for a healthier, more balanced complexion. A woman with acne-prone skin shares that using harsh products and picking at her skin was making it worse. After using the Clarity and Cellrenew serum duo her skin looks and feels healthier. # Brand positioning CLEARSTEM is presented as a gentle solution for acne-prone skin. The brand seems to push against the norm of harsh treatments for acne, instead focusing on gentleness and balance. The brand's positioning is functional, promising to exfoliate and renew the skin, while also offering an emotional benefit by calming and hydrating. # Product CLEARSTEM's Clarity and Cellrenew serum duo is presented as a gentle solution for acne-prone skin. Clarity serum is an 8% Mandelic Acid Gentle Exfoliating Serum to smooth and refine with mandelic acid and pyruvic acid. The Cellrenew Advanced Renewal Serum contains allantoin and plant stem cells to calm and replenish with no pore-clogging ingredients. The ad communicates that this product is worth trying for anyone who wants to gently exfoliate and calm their acne-prone skin for a healthier, more balanced complexion. # Visual style The ad has a UGC style with a focus on natural lighting and minimal editing. The editing style includes quick cuts and static shots with smooth transitions. The production quality is polished, but still has a casual and relatable feel. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the creator stating that she has very acne-prone skin, introducing the problem the product aims to solve. - 00:04–00:06 The creator explains that what changed everything for her was learning to be less aggressive with her skin, leading into the product reveal. - 00:06–00:08 The creator credits CLEARSTEM serum duo with helping her to be less aggressive with her skin. - 00:08–00:12 The creator explains that she used to use harsh products and pharmaceuticals. - 00:12–00:17 She also used to have an intensive routine and pick at every single pimple, all of which made her skin worse. - 00:18–00:24 Now she uses the Clarity serum first, which gently exfoliates and dissolves buildup without feeling too harsh. - 00:24–00:32 After waiting 15 minutes, she uses the Cellrenew serum which leaves her skin feeling calmer, more hydrated, and more balanced. - 00:32–00:37 The creator states that the difference in her skin has been noticeable and it looks and feels so much healthier than before. - 00:37–00:43 She finishes the ad by saying that this duo helped her get the best skin of her life.

# Ad summary This ad features a product shot of CLEARSTEM's skincare supplement. The ad is targeting people who are tired of breakouts and want to try CLEARSTEM. # Brand positioning CLEARSTEM is presented as a solution-oriented brand focused on addressing skin issues, specifically breakouts. The brand positions itself in the health and wellness category with an emphasis on dietary supplements for skin health. The overall tone is functional, highlighting that CLEARSTEM is the product that helps clear skin. # Product The product is CLEARSTEM's dietary supplement, MINDbodyskin. It comes in a white plastic bottle containing 90 capsules. The supplement is intended to address breakouts by supporting skin health from within. The label shows that the supplement contains ingredients like Bioavailable Vitamin A + DIM + B6 + Turmeric + Dandelion Root + 5-HTP + Glutathione. The product aims to alleviate the frustration of dealing with breakouts, as indicated by the copy. # Visual style The ad features a clean, product-focused shot. The lighting is soft and diffused, creating a gentle and accessible feel. The product's features and branding are clearly visible, emphasizing its functional aspects. The overall style is minimalistic, aiming to highlight the product itself rather than relying on elaborate visuals. # Hooks Headline: Tired of breakouts? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try CLEARSTEM. # Point of view - [object Object] # Storyline - The ad opens with the question "Tired of breakouts?" This is intended to capture the attention of people struggling with skin issues and prompt them to consider the advertised product. The tone is direct and relatable from the perspective of the brand. - The ad suggests that viewers should "Try CLEARSTEM." This line serves as an invitation to explore the brand's solution and consider it as a potential remedy for their skin concerns. The tone is encouraging and hopeful from the perspective of the brand.

# Ad summary An ad for CLEARSTEM's MINDBODYSKIN dietary supplement promotes the product as a solution for hormonal breakouts. The ad features product bottles and capsules with text that calls out that the supplement fights the 6 triggers of acne with visible results in as little as 7 days. # Brand positioning CLEARSTEM is presented as a solution for acne, positioning itself in the health and wellness market. The brand's name is prominently displayed on the product packaging, lending itself to the brand's functional value. The ad promotes the product as hormonal support. The product is designed to address the root causes of acne, appealing to consumers seeking long-term solutions rather than just surface-level treatments. # Product CLEARSTEM MINDBODYSKIN is a dietary supplement in capsule form, designed to provide internal hormonal support. The product is for people who experience breakouts on their jawline. The supplement aims to address the 6 triggers of acne and provides visible results in as little as 7 days. The product comes in a white bottle with 90 capsules, and is meant to be taken daily. The ad aims to resolve the concern that breakouts might need internal hormonal support. # Visual style The ad has a clean and clinical aesthetic, with a focus on product visibility and clear messaging. The composition is simple, highlighting the product bottles and capsules against a gradient background. The lighting is bright and even, creating a polished look. The overall style is modern and straightforward, designed to quickly convey the product's benefits. # Hooks Headline: Do you get breakouts on your jawline? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question to the audience, "Do you get breakouts on your jawline?", immediately addressing a common skin concern. This opening is from the brand's perspective, meant to engage the viewer by highlighting a relatable issue. - The ad transitions to the statement, "You might need internal hormonal support," suggesting that the solution to jawline breakouts could be an internal treatment. This statement is from the brand, offering a potential solution to the problem introduced in the first beat. - The ad introduces the product MINDBODYSKIN, stating that it "fights the 6 triggers of acne with visible results in as little as 7 days." This part of the story is from the brand's perspective, and introduces the product as a solution to acne.

# Ad summary This image ad for CLEARSTEM promotes their MINDBODYSKIN dietary supplement, which is designed to reduce breakouts in 7-10 days. The ad highlights that 1 million bottles have been sold and positions the product as the #1 way to fight hormonal breakouts. # Brand positioning CLEARSTEM is presented as a science-backed skincare brand focused on addressing hormonal breakouts with a dietary supplement. The brand positions itself as a solution for those seeking to stop breakouts quickly, as highlighted by the claim "STOP BREAKOUTS IN 7 DAYS." The brand emphasizes its popularity and effectiveness, as indicated by the "1 MILLION BOTTLES SOLD" badge and the claim that it's "THE #1 WAY TO FIGHT HORMONAL BREAKOUTS." CLEARSTEM aims to occupy a space in the consumer's mind as a reliable and effective solution for hormonal acne, differentiating itself by offering a dietary supplement rather than topical treatments. # Product The featured product is CLEARSTEM's MINDBODYSKIN dietary supplement, designed to reduce breakouts in 7-10 days. It is presented as a solution to fight hormonal breakouts. The supplement comes in a white bottle containing 90 capsules. The label highlights key ingredients, including Broccoli Vitamin A + DIM, B6 + Turmeric + Dandelion Root, and 5-HTP + Glutathione. The ad addresses the purchase barrier of skepticism by referencing a "third-party consumer perception study after 28 days of continuous use," implying scientific backing and proven results. The product is for individuals seeking a dietary solution to hormonal acne. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a studio-shot image that is well-lit and professionally composed. The color palette is primarily white and light purple, creating a sense of purity and sophistication. The typography is clean and legible, and the overall design is simple and straightforward. The visual style is designed to convey a sense of trust and credibility. # Hooks Headline: STOP BREAKOUTS IN 7 DAYS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the brand's popularity and success, stating "1 MILLION BOTTLES SOLD." This is intended to build trust and credibility by showing that many customers have already purchased and presumably benefited from the product. The brand is telling this part of the story. - The ad then makes a bold claim: "STOP BREAKOUTS IN 7 DAYS." This is intended to grab the viewer's attention and create a sense of urgency and excitement. The brand is telling this part of the story. - The ad further explains that "MINDBODYSKIN® is designed to reduce breakouts in just 7-10 days*." This provides more detail about how the product works and sets a realistic expectation for results. The brand is telling this part of the story. - The ad concludes by positioning the product as "THE #1 WAY TO FIGHT HORMONAL BREAKOUTS." This reinforces the product's effectiveness and differentiates it from other acne treatments. The brand is telling this part of the story.

# Ad summary This ad promotes MindBodySkin supplements, which are presented as a solution to hormonal acne. The ad features a woman taking the supplements and drinking water, with text overlays highlighting the benefits of the product. # Brand positioning Clearstem Skincare is presented as a brand focused on addressing hormonal acne through a holistic approach. The brand aims to occupy a space in the consumer's mind as a provider of solutions that go beyond topical treatments, addressing the root causes of skin issues. The brand aligns with values of confidence and wellness, promoting a lifestyle where individuals can feel good about their skin. The brand pushes against the norm of solely relying on external skincare products, instead offering an internal solution. The brand positioning is both functional, providing a solution to acne, and emotional, fostering confidence. # Product The product being advertised is MindBodySkin by Clearstem, a supplement designed to combat hormonal acne. It is presented as a solution for those who experience breakouts before their period. The product is taken orally, as demonstrated by the woman in the ad swallowing a capsule with water. The USP is that it eliminates the need for multiple spot treatments and helps users wake up feeling confident. The ad addresses the purchase barrier of relying solely on topical treatments by offering an internal solution. # Visual style The ad has a UGC feel with a selfie-style camera and shaky movements. The production quality is simple, resembling a casual video made for social media. The editing style consists of quick cuts between shots. The pacing is moderate, with cuts timed to the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds a bottle of Clearstem MindBodySkin supplements and a single capsule. - 00:02–00:05 The woman pours the capsule into her hand. - 00:05–00:08 The woman takes the capsule with a glass of water.

# Ad summary This image ad highlights CLEARSTEM skincare products, focusing on their ability to combat stress-induced breakouts. It features a testimonial, product display, and claims about targeting stress hormones at the root of acne. # Brand positioning CLEARSTEM is presented as a skincare brand focused on addressing the root causes of acne, specifically targeting hormonal imbalances. The brand aims to occupy a space in the market that prioritizes scientific solutions and internal health, rather than just treating surface-level symptoms. The brand promotes a functional approach that challenges the norm of solely relying on topical treatments, offering a more comprehensive solution by addressing internal factors like stress hormones. CLEARSTEM positions itself as a knowledgeable and trustworthy brand by including information about dietary supplements, and emphasizing the functional benefits of their products. # Product The featured product is CLEARSTEM's dietary supplement in capsule form, designed to fight breakout-causing stress hormones at the root. The supplement is presented as a solution for individuals who have spent so much money and time trying to find one thing that would clear my skin and bring back my confidence. The product comes in a white bottle with a light blue label. Each bottle contains 90 capsules. The supplement is intended for daily use and is designed to improve skin health, reduce breakouts, and boost confidence. It contains ingredients like bioavailable Vitamin A + DIM + B5 + Turmeric + Dandelion Root + 5-HTP + Glutathione. # Visual style The ad features a clean, clinical aesthetic with soft lighting and a focus on the product. The production quality appears to be studio-shot. The background is minimalist, with a light color scheme and a modern layout. The typography is clean and legible, and the overall aesthetic feels modern and intentional. The style appears to mimic a product-focused, in-feed post. # Hooks Headline: Stress Breakouts? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking the question: "Stress Breakouts?" This grabs the viewer's attention by identifying a common skin concern, inviting the viewer to relate to the problem. The brand voice introduces the problem. - Following the question, the copy states: "Fight breakout-causing stress hormones at the root." This builds on the initial hook by directly addressing the cause of the problem. The brand voice is speaking, offering a solution and clarifying the product's intended effect. - The ad includes a quote from Samantha, a customer: "I've spent so much money and time trying to find one thing that would clear my skin and bring back my confidence. I cannot believe how good my skin feels and looks within the first few days of using this, my breakouts have gone down immensely! This stuff seriously works." This is intended to build trust and credibility in the product. The story is being told from a customer's perspective, sharing their experience and satisfaction.

# Ad summary This ad for CLEARSTEM promotes a dietary supplement using a product-focused image with text overlaying on the left-hand side. # Brand positioning CLEARSTEM is presented as a skincare brand that offers a solution to traditional harsh prescriptions and damaging formulas. The brand appears to position itself as a provider of effective, yet gentle solutions for maintaining a healthy skin barrier, offering a holistic approach that considers the connection between mind, body, and skin. The brand sets itself apart by focusing on comprehensive well-being rather than just treating surface symptoms, implying a commitment to long-term skin health and overall wellness. # Product The CLEARSTEM product is a dietary supplement designed to support the connection between mind, body, and skin. Each capsule contains a blend of ingredients, including bioavailable Vitamin A, DIM, Broccoli, Turmeric, Dandelion Root, 5-HTP, and Glutathione. It is packaged in a white bottle with a lavender label. The advertised supplement is designed to address skin health from the inside out. # Visual style The ad features a clean, product-focused visual style with a brightly lit studio shot. The composition is simple, with a focus on the product bottle and capsules against a plain background. The color scheme is minimal, with a soft gradient and subtle shadows that give the image a polished look. The typography is modern and legible, placed directly on the image to highlight the product's benefits. The overall style aims for a balanced, professional aesthetic. # Hooks Headline: Harsh Rx's. Drying formulas. Damaged skin barrier. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad copy highlights the problems of "Harsh Rx's. Drying formulas. Damaged skin barrier." This introduces the issues that the product aims to solve. The brand is communicating this problem from the perspective of the target customer who may have experienced these issues with traditional skincare approaches. - The brand name "MINDBODYSKIN®" is displayed to offer the product as an alternative. The brand is telling the audience this from their own perspective to introduce a more holistic approach to skincare. - The image then shows the product and its features to further highlight the brand's solution to these issues. This is shown from the brand's perspective, presenting the tangible product as the solution.

# Ad summary This ad for Clearstem Mindbodyskin promotes the product as a clinically tested, whole body alternative to support your skin from the inside out. # Brand positioning Clearstem is presented as a brand offering a clinically tested, whole-body alternative to traditional skincare solutions. The brand positions itself as a provider of supplements that support skin health from the inside out, suggesting a holistic approach to beauty and wellness. By emphasizing the "mindbody" connection, Clearstem aims to occupy a space in the consumer's mind that values overall well-being and natural solutions, rather than relying solely on external treatments or prescriptions. The brand pushes against the norm of addressing skin issues with topical products or medications, instead promoting a more comprehensive and preventative approach. # Product The featured product is Clearstem Mindbodyskin, a dietary supplement designed to support skin health from the inside out. It is presented as a clinically tested, whole-body alternative to traditional skincare solutions. The supplement comes in the form of capsules, with 90 capsules contained in a white plastic bottle. The label highlights key ingredients such as bioavailable Vitamin A + C, D3 + Turmeric + Dendrobium Nobile + E-HTP + Glutathione. The ad addresses the purchase barrier of skepticism towards non-prescription treatments by emphasizing its clinically tested nature and positioning it as a holistic alternative. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality appears to be highly polished, with studio-shot lighting and a plain white background. The typography is clean and legible, with a focus on clear communication. The overall aesthetic is modern and clinical, emphasizing the product's scientific backing and holistic approach. # Hooks Headline: This is NOT an Rx # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating, "This is NOT an Rx," immediately positioning the product as an alternative to prescription medications. This message is conveyed from the brand's perspective, aiming to capture the audience's attention by addressing a common concern or misconception about skincare solutions. - The ad continues by introducing MINDBODYSKIN® as a clinically tested, whole body alternative to support your skin from the inside out. This message is conveyed from the brand's perspective, highlighting the product's key features and benefits, emphasizing its holistic approach to skincare. - The ad concludes with a disclaimer stating, "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." This message is conveyed from an external source, providing a regulatory disclaimer to ensure transparency and compliance.

# Ad summary This image ad showcases CLEARSTEM skincare products alongside a smiling woman. The ad highlights the products' ability to address both breakouts and aging, targeting individuals looking for a solution to these dual concerns. A shop now call to action is present. # Brand positioning CLEARSTEM is positioned as a skincare brand that addresses both breakouts and aging, providing a comprehensive approach to skincare concerns. The brand aims to occupy the space of a problem-solver for individuals seeking effective solutions for multiple skincare issues simultaneously. CLEARSTEM presents itself as a brand that challenges the norm of addressing single skincare concerns by offering products that work on both breakouts and aging at the same time. # Product The CLEARSTEM product line is presented as a comprehensive solution for addressing breakouts and aging simultaneously. The ad showcases four products: a large white tube labeled "CLEARSTEM", followed by "GLOWBIOTICS", and then more text. Next to the large tube, there are two small white pump bottles with a similar label, followed by a small white jar also with the CLEARSTEM label. The products are positioned as part of "The Clear Skin Routine", implying a systematic approach to skincare. The ad addresses the common frustration of dealing with both breakouts and aging by providing products that target these concerns concurrently. The visual placement of the products alongside a smiling woman implies that these products can help achieve clear and radiant skin. # Visual style The ad features a polished studio shot with clean lighting and a soft color palette. The image has a modern and minimalist aesthetic, focusing on the products and a smiling woman. The typography is clean and legible, with a clear hierarchy of information. Overall, the visual style conveys a sense of professionalism and trustworthiness. # Hooks Headline: The Routine You've Been Building Toward. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP THE CLEAR SKIN ROUTINE # Point of view - [object Object] # Storyline - The ad opens with a headline, “The Routine You’ve Been Building Toward,” intending to suggest that the brand provides the solution that the viewer has been searching for. This message is from the brand’s perspective. - The ad provides a more specific reason to buy in the sub-headline, “For Breakouts + Aging at the Same Time” in order to emphasize the product’s dual benefits. This message is from the brand’s perspective. - The ad shows a smiling woman, alongside the product line, to visually convey satisfaction with the brand. This implied endorsement is from the perspective of a customer. - The ad concludes with a call to action, “SHOP THE CLEAR SKIN ROUTINE” as the brand encourages immediate purchase.

# Ad summary This ad promotes Clearstem's Mindbodyskin dietary supplement as the ultimate solution to breakouts by fighting acne's 6 triggers. It claims to provide results in as little as 7 days. It features a product shot of the bottle and several capsules. # Brand positioning Clearstem is presented as a provider of advanced skincare solutions, with a focus on addressing the root causes of skin issues rather than just treating surface symptoms. The brand positions itself as a provider of 'the ultimate breakout solution' and emphasizes scientific support. By referencing 'no harsh Rx' ingredients, Clearstem sets itself apart from conventional prescription treatments and positions itself as a more natural and gentle alternative. The brand aligns with a health-conscious consumer who seeks effective but non-aggressive skincare. # Product Clearstem Mindbodyskin is a dietary supplement designed to combat acne by addressing its six triggers. It is presented as an alternative to harsh prescription treatments. The supplement comes in capsule form, with 90 capsules per bottle. Key ingredients listed on the bottle include Bioavailable Vitamin A, DIM, B6, Turmeric, Dandelion Root, 5-HTP, and Glutathione. The product claims to deliver results in as little as 7 days. The ad addresses the purchase barrier of effectiveness by stating it's the 'ultimate breakout solution.' # Visual style The ad has a clean, clinical, and modern aesthetic. It utilizes a bright, gradient background and clear product photography to convey trustworthiness and efficacy. The glossy reflection and studio lighting give it a polished look, while the simple composition and minimal props keep the focus on the product itself. The typography is bold and easy to read, enhancing scannability. # Hooks Headline: The Ultimate Breakout Solution # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by asserting that the product is 'The Ultimate Breakout Solution', immediately positioning itself as a top-tier solution for acne. This message is from the brand's perspective, aiming to grab attention and establish credibility. - The ad includes a follow-up thought that acknowledges the potential need for 'internal hormonal support,' which is from the brand's perspective. This provides additional context for why the product is necessary. - The ad highlights the product’s unique selling proposition: 'Fight acne's 6 triggers with no harsh Rx and results in as little as 7 days*.' This promise is from the brand's perspective. The footnote is from an external source, clarifying the claim is '*Based on a third-party consumer perception study after 28 days of continuous use.'

# Ad summary This ad promotes Clearstem's Mindbody skin supplements as a treatment for hormonal acne. The ad features before and after photos, UGC-style testimonials, and product shots. # Brand positioning Clearstem is presented as a holistic acne treatment brand focused on treating the root causes of acne, rather than just surface-level symptoms. The brand stands out by offering solutions that address internal imbalances, particularly hormonal issues, that contribute to skin problems. This positions the brand as a wellness solution rather than a traditional skincare line, promoting a lifestyle change for long-term skin health. The customer should care because Clearstem addresses the underlying issues that cause acne, promising a more effective and lasting solution compared to topical treatments. # Product The product being advertised is Clearstem Mindbody skin, a daily supplement that targets hormonal acne from the inside out. It is intended for individuals struggling with acne due to hormonal imbalances. The product is presented as a non-prescription solution that offers real results, with many users seeing improvements in as little as 7-10 days. The ad features two supplement products, Mindbody skin and Mindbody skin+2, which are available in bottles of 90 capsules. By addressing hormonal imbalances, these supplements aim to provide a more sustainable solution to acne, making them worth trying for those who have not found success with traditional skincare products. The supplement is described as not a prescription but just results. # Visual style The ad features a clean and simple aesthetic with a focus on showcasing the product and real people's skin. The editing style consists of quick cuts to maintain a fast pace, interspersed with static shots for clarity. The production quality has a UGC feel, with natural lighting and unpolished visuals that create a relatable tone. The pacing is rapid, with cuts timed to emphasize key messages and transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLEARSTEM Start Today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up image of skin with acne breakouts, accompanied by the text, 'Your skin isn't broken.' This immediately challenges the conventional perception of acne as a flaw or imperfection. - 00:02–00:04 Building on the first point, the ad reframes the issue by stating, 'Your hormones just need support.' This shifts the focus from the skin itself to the underlying hormonal imbalance, suggesting a more holistic approach. - 00:04–00:06 The ad then pivots to introduce Clearstem by showing various individuals taking the product, accompanied by the text, 'Introducing MINDBODYSKIN.' This creates curiosity about the solution being presented. - 00:06–00:11 Next, the ad explains what the product is: 'A daily supplement that targets hormonal acne from the inside out,' reinforcing the product's core function and unique selling proposition. This is accompanied by before-and-after visuals. - 00:11–00:14 The ad highlights the product's speed and effectiveness, stating, 'Many see results in as little as 7–10 days,' making the product more appealing to those seeking quick improvements. - 00:14–00:19 The ad underscores that Clearstem is 'Not a prescription. Just results.', accompanied by images of people before and after using the product. - 00:19–00:23 The ad concludes by showing the product packaging while stating the brand name 'CLEARSTEM Start Today,' along with a call to action that prompts immediate action.

# Ad summary A woman shares her experience using Clearstem Mindbody Skin supplements, claiming it has improved her skin's clarity and balance after struggling with breakouts and texture. # Brand positioning Clearstem is presented as a solution for those who have tried everything topically and are seeking an 'inside out' approach to skincare. The brand positions itself as a resource for those struggling with skin issues, providing a supplement, Mindbody Skin, that promotes clearer, calmer skin from within. This indicates that Clearstem challenges the norm of topical treatments by offering a holistic alternative that addresses skin health from the inside out, aligning with a functional approach to skincare. # Product Clearstem Mindbody Skin is a supplement designed to work from the inside out to improve skin health. The product is targeted towards individuals who have struggled with skin issues like breakouts, texture, and imbalance. It comes in capsule form, dispensed from a white bottle with lavender labeling, and is promoted as a solution for those who have already tried topical treatments without success. The product's USP lies in its internal approach to skincare, offering a way to achieve clearer, calmer skin by addressing underlying imbalances, making it an appealing option for those seeking a holistic solution. # Visual style The ad has a UGC feel, with natural lighting and simple camera work, meant to be a casual review of a product. The creator is in her bathroom and the lighting is natural. The editing style is quick cuts with minimal transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clearstem Mindbody Skin is definitely something you should look into. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator shows her face directly to the camera, next to a displayed user comment asking her to show the results from the skin supplement she has been advertising. This moment conveys an intention of answering a question from the customer. The audience experiences the ad from the perspective of the creator, and the tone is casual. - 00:01–00:08 00:01–00:08 The creator displays a before and after picture of her face. The ‘before’ picture on the top of the screen with ‘more breakouts’ and ‘more texture’ written on the image with a red X over it. The bottom ‘after’ image of her skin displays the words, ‘feeling completely unbalanced’. This moment’s message is to contrast the creators skin now versus how it was before she was taking Clearstem. - 00:08–00:12 00:08–00:12 The creator states that she ‘really wanted something that worked from the inside out and not just another product to put on my face’. The intention of this moment is to show how the product works from the inside to contrast the other products that the creator has used in the past. - 00:12–00:14 00:12–00:14 The creator displays the end result of taking the supplements. She looks directly to the camera and is smiling with clear skin. The message here is to show the effectiveness of the product. - 00:14–00:20 00:14–00:20 The creator holds a bottle of Clearstem Mindbody Skin and pours the pills in her hand. She states ‘This is genuinely the clearest and calmest my skin has been in a long time’. The intention is to prove the effectiveness of the product. - 00:20–00:31 00:20–00:31 The creator recommends ‘Clearstem Mindbody Skin’ to users who are struggling with their skin and feel like they have tried everything topically. She reiterates that it is ‘something that you should look into’ because ‘this is what has worked for me.’ The intention here is to get the viewer to give the product a try.