How Chase Chappell Advertises on Meta

# Ad summary This ad by Ads Mastery is trying to persuade brand owners to join their mastery program by showing them what patterns they've seen with helping over 1700 brands, 200 million in ad spend, and 2 billion in client revenue. They show what characteristics help brands scale instead of plateauing and then say they can show founders exactly how to install those systems. # Brand positioning Ads Mastery positions itself as a solution for Shopify brands seeking to scale beyond eight figures. It provides knowledge on installing ad systems that will help brands grow and be successful. Ads Mastery's value proposition is rooted in their direct experience of working with 1,700 brands, helping manage hundreds of millions in ad spend, and generating billions in revenue for clients. The brand pushes against the norm of relying on singular ad campaigns, instead, they promote a strategic machine-like approach to ad creation, UGC generation, and website conversion optimization. By focusing on the systematic creation of content and channels, Ads Mastery aims to offer a functional framework for sustainable growth in the competitive landscape of e-commerce. # Product Ads Mastery is a program designed to help founders install systems inside their business to scale past eight figures. They provide a framework for founders based on their experience of working with over 1700 brands, managing hundreds of millions in ad spend, and generating billions in client revenue. The program teaches founders how to generate UGC content at scale, improve website conversion rates, and turn creators into distribution channels. Ads Mastery aims to address the pain point of Shopify brands that plateau and provide a solution for scaling sustainably. # Visual style The ad combines a polished, commercial aesthetic with user-generated content (UGC) vibes. The editing style includes quick cuts between the founder of Ads Mastery speaking directly to the camera, screen recordings of websites and financial data, and split-screen views that blend the founder's commentary with product visuals or UGC examples. The production quality is generally high, with clear lighting and crisp visuals, contributing to a professional tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Apply below # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad begins with a shot of a computer screen showing different brands and their products. The narrator, who is also the founder of Ads Mastery, begins speaking, asserting his authority by sharing his experience of working with over 1700 brands and advising on over $200 million in ad spend. The intention here is to establish trust by highlighting the brand's credentials. The tone is confident and authoritative. - 00:09–00:13 00:09–00:13 He transitions to discussing the patterns he has observed, noting that some brands scale to eight figures while others hit a wall. The purpose of this is to introduce a pain point or problem that the audience can relate to, which will set the stage for Ads Mastery's solution. - 00:13–00:17 00:13–00:17 He clarifies that it is rarely the product or the platform that causes the problem, but instead, the system behind the ads. This statement is intended to shift the focus toward the role of ad strategy and away from external factors. The tone is still confident, but more empathetic. - 00:17–00:29 00:17–00:29 The ad shows examples of brands who have been able to implement strong systems behind their ads, and therefore are successful. The intention of this section is to build trust by showing what is possible for the audience. - 00:29–00:33 00:29–00:33 He continues by saying that the brands build machines that can generate UGC content, improve conversion rates, and turn creators into distribution channels. The intention of this statement is to shift the focus toward the role of ad strategy and away from external factors. The tone is still confident, but more empathetic. - 00:33–00:37 00:33–00:37 Then, the narrative shifts, again, as he is telling the audience what is the difference between a plateau and success, by saying it is the systems you have in place. - 00:37–00:45 00:37–00:45 The founder shifts to describing how Ads Mastery helps founders install these systems, reiterating his experience and the scale of his work. The intention of this transition is to bring the audience back to the Ads Mastery brand and the value they offer. - 00:45–00:50 00:45–00:50 The ad shows the offer to apply and book a call, inviting the audience to take the next step and engage with the brand. The tone is inviting and encourages direct action.

# Ad summary This ad discusses the benefit of using the client's AI trading platform. # Brand positioning The ad presents the brand as a cutting-edge, innovative financial technology company, providing an AI trading platform that gives users an edge in the stock market. The brand promotes a lifestyle of financial savvy and data-driven decision-making. It positions itself in contrast to traditional trading methods, leaning into a functional approach of performance-oriented investing. # Product The advertised product is an AI trading platform that analyzes market data to provide users with informed trading decisions. It caters to individuals seeking data-driven investment strategies. The platform offers access to complex AI analysis and predictive analytics. The ad addresses barriers of entry into advanced trading, presenting the platform as a tool that simplifies the process and enhances user profitability. # Visual style The ad has a polished, professional aesthetic. The shots are static and well-lit. The color grading gives it a slightly warm tone. The editing is standard, with cuts between lines of dialogue. The pacing is moderate, with a steady rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link to find out more. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker introduces three potential outcomes and asks the viewer which one they would choose, framing them as potential portfolios that the platform could produce. - 00:04–00:09 00:04–00:09 The speaker says that if the viewer is not taking advantage of the client's platform, then they are basically giving up on returns that are better than those presented. - 00:09–00:12 00:09–00:12 The speaker introduces the product as an AI trading platform that provides a high quality product. - 00:12–00:16 00:12–00:16 The speaker reiterates the unique, high-quality nature of the product, and the benefit of using it, by comparing it to the inferior approach of "winging it." - 00:16–00:18 00:16–00:18 The speaker prompts the viewer to click the link in the description in order to learn more.

# Ad summary A marketing strategist analyzes the brand Represent, highlighting how the company has grown to be a 100 million dollar brand through strong creative, stylized bundles, the app capture and customer retention. # Brand positioning Represent is presented as a high-end, luxury clothing brand with a focus on product design. The brand focuses on maximizing the customer's lifetime value by using the app to send notifications for product drops and offering a loyalty program that rewards customers. The brand is clean and doesn't overcomplicate its product images, which helps to give it a sophisticated edge. # Product Represent sells a variety of clothing items. The advertised product is the entire look, as the brand wants the customer to purchase the entire outfit. This is emphasized by the app, loyalty program and drop alerts, which helps the brand to retain customers and have the customer purchase the entire look and increase their lifetime value. The clothing items include hoodies, t-shirts, pants, hats, shoes and bags. # Visual style The visual style is polished and high-end production, due to all the shots being clean and simple. The editing style is quick cuts, with an estimated BPM of 60. The video is timed to the voiceover, and is smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Apply below and book a call with myself and team. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the narrator introducing the brand Represent and its $100 million playbook, grabbing the viewer's attention. - 00:01–00:03 00:01–00:03 The narrator states that Represent is winning because the system is dolled in. - 00:03–00:15 00:03-00:15 The narrator runs through shots of the Represent website and products, including flatly shots, product drops, grid visuals, lifestyle shots, clean brand videos. - 00:15–00:19 00:15-00:19 The narrator highlights the brand focuses on sending traffic to collection pages, allowing the customer to choose what fits their style. - 00:19–00:21 00:19-00:21 The narrator states that this increases the average order value instantly. - 00:21–00:27 00:21-00:27 The narrator emphasizes that once you land on the product page, the brand shows you how to style it and what to pair it with, completing the full look. - 00:27–00:32 00:27-00:32 The narrator explains that now you're not buying one item, but the entire outfit, which then increases AOV, LTV and drives repeat purchases. - 00:32–00:36 00:32-00:36 The narrator reveals the brand also layers in up sells and cross sales, so every click is worth more. - 00:36–00:40 00:36-00:40 The narrator highlights the way the brand pulls you into their ecosystem with 20% off if you buy through their app. - 00:40–00:44 00:40-00:44 The narrator says that once customers download the app, the brand now owns the customer because they can send notifications, drop alerts and new collection pushes. - 00:44–00:49 00:44-00:49 The narrator notes that loyalty programs keep customers coming back, resulting in more purchases and a higher lifetime value. - 00:49–00:55 00:49-00:55 The narrator concludes by stating the loop the brand uses: strong creative, collection pages, stylized bundles, app capture and retention. He says that most brands focus on getting the sale, but Represent focuses on maximizing the customer. - 00:55–00:58 00:55-00:58 The narrator says this is the difference between most clothing brands and Represent. - 00:58–01:05 00:58-01:05 The narrator ends the video by saying that if you want to see how the system works, to apply below to your brand and book a call with myself and team.

# Ad summary An ad about Ads Mastery, a consulting firm. The ad presents a case study on how they helped a plant-based supplement brand called Plants Basically to scale through Meta. It shows the owner of Ads Mastery speaking to the camera while he shares how Ads Mastery helped one of their clients increase their revenue, ad ROAS, and the amount of ad variations they launch. # Brand positioning Ads Mastery is presented as a consulting firm that helps brands scale and 30X their revenue through Meta ads. The brand aims to occupy a space in the consumer's mind as a reliable source that will create structure for scaling their business. They align with direct communication and measurable results. The brand pushes against the category norm of a do-it-yourself approach. The brand positioning is functional, by presenting their services in terms of performance and clear data. # Product The featured product is Ads Mastery, a consulting firm that helps brands scale their business through Meta. They help structure the clients' businesses, and provide formulas for creating effective ads. They provide help in every aspect, such as upselling, and customer LTV optimization. # Visual style The ad has a polished aesthetic and a hybrid production quality. The shots are smooth, with static transitions. The camera is still and on a tripod, providing a professional aesthetic. The pacing is smooth. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action click the link below to apply for our consulting # Point of view - [object Object] # Storyline - 00:00–00:00 John joined Ads Mastery for scaling consultancy - 00:00–00:10 00:00–00:10 The man is speaking and looking directly at the camera. He is sharing how John joined the company and how the company took him from $20k a month to $600k a month. This information is being conveyed to grab attention, and to present the impact of the company on their clients' business. The perspective is the brand's, and they are conveying it with a confident tone. - 00:10–00:17 00:10–00:17 The man is speaking and emphasizing how the business was stuck at $20k a month. It is conveyed to present the problem the client was facing before receiving consultancy from the company. The brand is speaking with a confident, slightly surprised tone. - 00:17–00:39 00:17–00:39 The man shares that he has been trying to figure out how to scale his store for two years, but he didn't know what was going to impact the bottom line. This information is shared to describe the extent of the challenge. The brand is speaking with a confident, slightly mocking tone. - 00:39–00:47 00:39–00:47 The video transitions to a page on the Ads Mastery website. It is shown that their revenue growth grew 30x, their ROAS grew 3x, and they launched hundreds of variations. This is shown to display quantifiable growth and how Ads Mastery can make an impact on a business. The perspective is the brand's, and they are displaying it in a clear, informative tone. - 00:47–01:27 00:47–01:27 The video transitions to show information about Plants Basically. He shares that the owner of the business, John, was hurt while doing BMX writing, so he wanted to come up with a solution for alternative health, which is what created Juicy Joint. He shares that people were buying the product, but John was not able to break through that ceiling. This is shown to display the business owner's background, to build connection with the audience. The brand voice maintains a clear, informative tone. - 01:27–02:30 01:27–02:30 The man shares how the customer was stuck at $20k a month, and for that reason, he did not have enough creative volume, his site wasn't structured in a way for scale, there was no retention strategy, and there was no way to stack monthly revenue. It is conveyed to present all the issues that they spotted in the client's business, and how they were able to address those to improve his situation. The brand voice maintains an informative, confident tone. - 02:30–03:05 02:30–03:05 It is shown that they created a full width pop-up, and upsells and cross-sells to offer people more to increase his average order value. The video shows images from the Plants Basically website, where it displays the option to purchase one bottle, two bottles, or three bottles of Juicy Joint. It is to share what was optimized, and the visual aspect serves as social proof. The brand voice has a very confident, informative tone. - 03:05–04:55 03:05–04:55 It is conveyed that Ads Mastery increased his average order values, his conversion rate, and his backend retention systems. They started increasing creative volume with the right formats. It is shared to highlight the specific results they have been able to achieve with their client. The brand voice maintains a confident tone. - 04:55–05:31 04:55–05:31 It is stated that every month was a new record, to emphasize that the benefits were consistent and measurable. The tone is very confident and direct. - 05:31–05:32 05:31–05:32 At the end, he shares a call to action, encouraging the audience to click the link below to apply for our consulting. He states that they will walk through everything you need to know to make a decision. The tone is confident, and enthusiastic.

# Ad summary This ad is for AdsMastery.com. The ad creator goes into how HigherDOSE built a 150 million dollar wellness brand. The key to their brand is that they went all in on longevity with high AOV products and a high intent audience. They did this by maximizing every click, more revenue per customer and more they can spend on ads. The key to their system is attention, generating creator content, increasing creative testing speed, improving conversion rates, scale distribution with creators and stack buying triggers. # Brand positioning HigherDOSE is presented as a high-end wellness brand focused on longevity and offering high-average order value (AOV) products to a high-intent audience, specifically people who care about their health and are willing to pay more for it. The brand is positioned as one that understands that high-quality wellness solutions come at a premium and that caters to customers seeking premium self-care items. HigherDOSE sets itself apart by increasing lifetime value (LTV) and AOV, as opposed to trying to lower the customer acquisition cost (CAC) like other brands in the wellness market. # Product The ad features various HigherDOSE products, all focused on wellness and longevity. This includes red light therapy mats, shower heads, and face masks. The products are positioned as premium, high-AOV items that cater to a specific audience willing to invest in their health. The ad provides a full product breakdown, highlighting the benefits and strong education around the products to explain the higher price points. # Visual style The ad combines a split-screen effect with a speaker in the lower-left and product/infographic imagery in the upper-right. It shifts between a clean, simple look and elements of UGC. The editing is fairly quick, with cuts timed to key information or product demos, keeping a brisk pace throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Apply Below and book a call with my team. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 HigherDOSE's strategy for becoming a $150M wellness brand is introduced, with a focus on simplicity and effectiveness. This establishes the premise that HigherDOSE achieved its success through a straightforward plan. - 00:03–00:07 00:03–00:07 The ad reveals that HigherDOSE invested in longevity products with high Average Order Values (AOV) targeting an audience that prioritizes health. This highlights HigherDOSE's strategic choice of appealing to a specific niche willing to pay a premium. - 00:07–00:09 00:07–00:09 It's emphasized that people concerned about health will invest more, leading to higher margins for the company. The message underscores the brand's strategy of pricing its products to cater to a health-conscious demographic. - 00:09–00:11 00:09–00:11 A diagram illustrates that high prices lead to margins and ultimately, scale, suggesting that HigherDOSE's pricing strategy enables it to expand. The visual support reinforces the brand's financial strategy and its connection to growth. - 00:11–00:15 00:11–00:15 The ad describes HigherDOSE's Meta ads strategy, focusing on persona-based angles, benefit ads, UGC videos, product demos, and education. This describes the brand's multifaceted approach to advertising and engaging with potential customers. - 00:15–00:21 00:15–00:21 Traffic is directed straight to the product pages with high AOV offers, full product breakdowns, clear benefits, and strong education. This shows the brand's commitment to providing extensive information to justify the higher costs. - 00:21–00:30 00:21–00:30 The importance of upselling, cross-selling, and bundling is highlighted to maximize every click, leading to increased revenue per customer. This explains HigherDOSE's strategy to increase the amount customers spend on each purchase. - 00:30–00:34 00:30–00:34 The ad reinforces that more revenue per customer allows the brand to spend more on ads, creating a loop. This conveys the brand's advertising strategy and how it reinvests its profits to drive growth. - 00:34–00:38 00:34–00:38 The ad summarizes the brand's model: higher Average Order Values (AOV) lead to higher margins, more ad spend, and greater scalability. It underscores the brand's strategy and its key components. - 00:38–00:41 00:38–00:41 The ad contrasts HigherDOSE's strategy with other brands, emphasizing that while most aim to lower customer acquisition cost (CAC), HigherDOSE focuses on increasing Lifetime Value (LTV) and AOV. This emphasizes the brand's distinct approach to marketing and growth. - 00:41–00:52 00:41–00:52 The AdsMastery.com approach to implementing the HighDOSE model is explained: win attention, generate creator content, increase creative testing speed, improve conversion rates, and scale distribution. This part presents a structured process for brands aiming to emulate HigherDOSE's success. - 00:52–01:02 00:52–01:02 A call to action (CTA) is given, inviting viewers to apply below and book a call with the team to learn how to implement this system. The offer encourages viewers to take the next step and engage with AdsMastery.com.

# Ad summary The ad promotes HWLF, a company that scales Shopify brands from $100k to $1M+ per month. The ad shows a woman opening a box that contains a bracelet. The bracelets lead the customer to a website. The ad shows a man scanning the bracelet with his phone. # Brand positioning HWLF is presented as a high-value mentorship and scaling service for Shopify brands aiming to dramatically increase their revenue, specifically targeting an increase from $100,000 to over $1 million per month. The brand is positioned as an expert in scaling businesses through Shopify and Meta Ads, providing one-on-one mentorship to achieve significant financial growth. This functional positioning is designed to appeal to entrepreneurs and business owners looking for proven strategies to scale their online businesses, suggesting a direct path to increased profitability. # Product The product in the ad is HWLF's scaling service, designed for Shopify brands looking to increase their revenue from $100,000 to over $1 million per month. The service includes one-on-one mentorship, focusing on strategies for Shopify and Meta Ads. The ad showcases a bracelet included in the box. The bracelet is able to be scanned, taking the customer to a website. The ad shows the functional use of a scannable bracelet to take the customer to the website. # Visual style The ad has a UGC style with quick cuts. The production quality appears to be of good quality. The pacing is quick. The cuts are synced to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman walks through a doorway carrying a cardboard box. - 00:01–00:07 00:01–00:07: The woman opens the box. The intention is to show what is in the box. - 00:07–00:14 00:07–00:14: A hand holds a card, then a bracelet. The intention is to showcase the bracelet that is in the box. - 00:14–00:29 00:14–00:29: People are together outside. A man uses his phone to scan the bracelet. The intention is to show how the bracelet is used and to show other people.

# Ad summary This ad promotes Ads Mastery, a consulting firm that helps e-commerce business owners increase their revenue and conversion rates. The ad presents a case study of a saltwater taffy business that went from 30k to 200k in revenue after using Ads Mastery's strategies. It highlights that those strategies included focusing on raw, authentic content over polished content. # Brand positioning Ads Mastery is presented as a results-driven consulting firm that helps e-commerce business owners increase their revenue, conversion rates, and overall scalability. The brand positions itself as a solution for businesses that have great products but are struggling to scale online. It emphasizes authenticity and the use of raw, organic content as a key strategy for success. # Product Ads Mastery provides consulting services to e-commerce business owners to scale their Shopify brand from 63k to 192k per month. The functional focus is increasing conversion rates and revenue through optimizing a client's website, Meta ads, and overall online ad strategy. They promote authenticity and the use of raw, organic content. # Visual style The ad has a standard professional aesthetic. The shots are static and the transitions are smooth. There are no jump cuts and there is no music used in the video. There are very few text overlays. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book your demo call # Point of view - [object Object] # Storyline - 00:00–00:11 The speaker introduces a case study of working with Taffy Shop. - 00:11–00:16 The speaker mentions that Taffy shop is one of America's favorite saltwater taffy brands. - 00:17–00:24 The speaker states that his company tripled Taffy Shop's monthly revenue with Meta ad optimization and CRO. - 00:27–00:30 The speaker shares that Taffy shop sells over 70 different handcrafted flavors. - 00:35–00:42 The speaker notes that Taffy shop was not pushing bundles, up-sells, or AOV strategy when they started working together. - 00:42–00:54 The speaker then explains how Taffy Shop had an incredible product that people loved, but the business was plating between 30-63k per month before reaching out to Ads Mastery. - 00:54–01:01 The speaker says that Ads Mastery came in and fixed their low conversion rate of 2.9% - 01:01–01:17 The speaker states that Ads Mastery improved Taffy Shop's returns on ad spend. They state that Taffy Shop wasn't even making one dollar for every one dollar spent. - 01:18–01:39 The speaker says that Ads Mastery flooded the Meta ads with different creative variations and that they focused on raw content, as opposed to polished content. - 01:44–02:39 The speaker details other changes Ads Mastery made to the site, including focusing on bundles rather than individual products, improving the email capture system, and launching hundreds of ad variations. - 02:39–02:50 The speaker says this allowed them to scale Taffy Shop from 30k to almost 200k a month. - 02:50–03:00 The speaker highlights a review they received. - 03:00–03:24 The speaker notes that the company had used many agencies, but none had been able to crack the code. He says that his company walked them through exactly what they needed to do. - 03:36–03:42 The speaker shares that Taffy Shop has over 1 million customers and that their website now looks better. - 03:42–03:48 The speaker again highlights Taffy Shop's results: 3x revenue, and increased conversion rate, higher AOV. - 03:49–04:06 The speaker reads from Taffy Shop's review of Ads Mastery. - 04:06–04:19 The speaker reiterates that improving by a .5 conversion rate and $10 on average order value is an extra $100k a month. - 04:23–04:35 The speaker ends by recommending viewers book a call with him to learn more.

# Ad summary This ad is for a company that specializes in scaling shopify brands. The ad shows how they helped a whiskey brand increase revenue. # Brand positioning Oak & Eden is a whiskey brand that sells a variety of unique, award-winning whiskey and bourbons. They have created a way to build a custom whiskey by using a stave from different types of wood. Oak & Eden is meant to represent high quality whiskey. # Product Oak & Eden allows its customers to create custom whiskey by using a stave that can be ordered online. They also carry a variety of pre-made whiskeys and bourbons that are bottled and branded with the company logo. A variety of whiskeys are offered, as well as cocktail kits. # Visual style This ad has a very professional and polished look to it. The speaker is in front of a microphone, and he also shares his screen on the zoom call. The cuts are quick to keep the viewers' attention. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Apply below and book a call with myself and team and we'll walk you through everything you need to know. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 We help scale this shopify brand from $20k to $125k per month in roughly 60 days. The speaker is claiming how they helped a Shopify brand increase its sales. - 00:04–00:07 00:04–00:07 And it did not come from one lucky ad. It came from fixing their full meta and shopify system. The speaker is claiming that the revenue increase did not come from one ad, but by fixing the entire system. - 00:08–00:16 00:08–00:16 First, we relaunched ads with discipline. No reckless scaling. We restarted with low budgets, focused on offers and already proving demand so the algorithm could gather clean data. The speaker is explaining how the first step in increasing revenue was to relaunch ads with discipline and low budgets. - 00:17–00:29 00:17–00:29 Third, we tested creatives aggressively. We built a real testing engine with multiple ad formats, multiple hooks and multiple angles with direct product shots, review creatives, product demos, direct response statics, UGC angles, new creatives hitting the account every single week. The speaker is explaining that the company tests a variety of different types of ad creatives on a weekly basis. - 00:29–00:37 00:29–00:37 Fourth, we scaled the winners, when ads started working, we did not guess. We duplicated top performing creatives into broader audiences and retargeting to expand reach while maintaining efficiency. The speaker is explaining how the company duplicates top performing ad creatives to broader audiences. - 00:38–00:49 00:38–00:49 Fifth, we improved the website conversion rate, we cleaned up the customer journey and improved above the fold clarity, tightened up mobile UX and made sure traffic coming from ads actually converted. The speaker is explaining how the company also worked on increasing the website conversion rate. - 00:49–00:56 00:49–00:56 That is how their conversion rate went from 1.7% to a 3.5%. Then we scale budgets based on data. If ROAS stayed strong, budgets went up. If ad sets dropped below threshold, we cut them fast. The speaker is showing how the company doubled conversion rates. - 00:56–01:01 00:56–01:01 That combination is how we helped this brand go from $20k to $125k per month and is now on pace for $200k. The speaker is claiming how the company increased revenue for Oak & Eden. - 01:01–01:08 01:01–01:08 If you want to be able to add an additional six figures to your brand per month, apply below and book a call with myself and team and we'll walk you through everything you need to know. The speaker is promoting their services and encouraging the viewer to apply for a call with their team.

# Ad summary The Ordinary just built a $37 million Tok Tok shop machine and this isn't from ads. It's from Criceler. 2.9 million units sold 47,000 affiliate in 87,000 shop videos. That's not a strategy. That's an army. They don't create content, they distribute it. Top videos are pulling 700k, 1 million, 2 million views in converting. 1,000 units from a single video is normal. Why? Because the content is simple. Problem, product, demo, result. No high production. Just native Tok content. Now look at pricing. Most products are $7.20 to $20. That's input. spies. Easy for creators to sell and easy for customers to say yes. Then they layer in commissions, 18 to 20% that pulls in thousands of affiliates, more creators, more content, more sales. And this never stops. New creators daily, new videos daily and new winners weekly. And even if most of the content falls, it doesn't matter because the winners get replicated, reposted, scaled. And here's what most people miss. It's not just about Tik Tok sales, it's about view volume. Even if someone doesn't buy, they saw it. Now they search it and buy it later. Buy it somewhere else. That's how demand compounds. So the real strategy is in content. It's distribution. These are the exact systems we use with brand scaling right now. If you want to see how this works, apply it to your own brand, apply below and call myself in team. # Brand positioning The Ordinary is positioned as a simple, effective, and affordable skincare brand. The brand stands apart from other brands by leveraging TikTok creators to share content. The brand occupies a space in the consumer's mind as a direct-to-consumer brand and is available on TikTok shop and Amazon. This offers affordability and targets audiences with limited budgets. # Product The ordinary is known for skincare products. The ad displays a range of products, like cleanser, toners and serums. The packaging is simple and displays the product name and its ingredients. The products are affordable, ranging from $7 to $20. The products are available via TikTok shop and Amazon. # Visual style The ad is shot using a split-screen, and the editing style uses quick cuts. There is a mix of production quality with footage of TikTok videos and professional quality shots. The audio is synced to the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Apply below and book a call with myself and team. # Point of view - [object Object] # Storyline - 00:00–00:03 The Ordinary just built a $37 million Tok Tok shop machine and this isn't from ads. - 00:03–00:05 It's from creators. - 00:05–00:12 2.9 million units sold 47,000 affiliate in 87,000 shop videos. That's not a strategy. That's an army. - 00:12–00:14 They don't create content, they distribute it. - 00:14–00:22 Top videos are pulling 700k, 1 million, 2 million views in converting. 1,000 units from a single video is normal. Why? Because the content is simple. - 00:22–00:28 Problem, product, demo, result. No high production. Just native Tok content. Now look at pricing. - 00:28–00:34 Most products are $7.20 to $20. That's input. spies. Easy for creators to sell and easy for customers to say yes. - 00:34–00:41 Then they layer in commissions, 18 to 20% that pulls in thousands of affiliates, more creators, more content, more sales. And this never stops. - 00:41–00:50 New creators daily, new videos daily and new winners weekly. And even if most of the content falls, it doesn't matter because the winners get replicated, reposted, scaled. - 00:50–00:58 And here's what most people miss. It's not just about Tik Tok sales, it's about view volume. Even if someone doesn't buy, they saw it. Now they search it and buy it later. Buy it somewhere else. - 00:58–01:04 That's how demand compounds. So the real strategy is in content. It's distribution. These are the exact systems we use with brand scaling right now. - 01:04–01:09 If you want to see how this works, apply it to your own brand, apply below and call myself in team.

# Ad summary This ad explains how Bloom was able to make $13 million on TikTok. The success, according to the person in the video, comes from the vast affiliate network they have built, which allows them to create tons of content with repeatable formats. They also repost user generated content. # Brand positioning Bloom, as shown in the ad, is a health and wellness brand focused on superfoods in powder and drink forms. The brand presents itself as on trend, having a successful marketing strategy using an army of affiliates who make repeatable content. # Product The ad shows Bloom's line of greens and superfoods powders and sparkling energy drinks. The drink comes in a can and is zero sugar and caffeine-free. The powders come in a variety of flavors, including mango. # Visual style The ad is fast-paced, going through multiple videos and infographics to demonstrate its point. The editing features quick cuts and smooth transitions. The production is a hybrid of UGC and polished commercial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Apply below and book a call with myself and team # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a claim of how much Bloom made on TikTok, focusing on the idea that the real number is even bigger. - 00:04–00:05 The narrator states that the reason Bloom was able to make $13 million on TikTok is because they have a vast distribution. - 00:05–00:08 The narrator then states that their affiliate network is not marketing, but rather an army of people. - 00:08–00:12 The narrator points out that Bloom does not look for a few winning ads. Rather, they scale thousands of creators instead. - 00:12–00:19 The narrator says that more creators means more content, which means more chances to win. Even if 90% of videos fail, the other 10% will carry everything. - 00:19–00:23 The narrator explains that Bloom made onboarding simple by giving out free product and clear commission rates. - 00:23–00:35 The narrator says that creators are able to follow repeatable formats like morning routines, problem and solutions, and daily habits. - 00:35–00:38 The narrator states that when something works, they don't hesitate to repost it and turn it into ads. - 00:38–00:42 The narrator claims that TikTok tells you what wins and that you should scale it. - 00:42–00:51 The narrator mentions that volume drives everything and that even if someone doesn't buy on TikTok, they will then buy the product at a retail store. - 00:51–00:57 The narrator then explains that TikTok creates demand, Amazon and Shopify captures intent, and retail captures convenience. - 00:57–01:02 The narrator states that the $13 million they made on TikTok is just one piece and that the real impact is much bigger. - 01:02–01:08 The narrator concludes that people should stop asking how to make a better ad and instead how to get thousands of people to make ads for you. - 01:08–01:15 The narrator switches the focus to their company, Ads Mastery, and says that they can help other businesses scale like Bloom. To do so, the narrator urges viewers to book a call.

# Ad summary This ad highlights the benefits of an e-commerce course through the perspective of a man who has taken the course, explaining how he now has the metrics and numbers to back up his marketing decisions. # Brand positioning This ad does not explicitly mention the course brand, but positions it as an up-to-date option in the crowded e-commerce space. In a market oversaturated with surface level courses that offer quick fixes, this brand aims to be a trusted resource with transparent insights backed by relevant numbers and metrics. The ad does not compare the brand to any others explicitly, but implicitly sets itself apart from surface level agency and e-commerce businesses that offer ineffective advice. # Product The ad does not give explicit detail of what the e-commerce course is. The course enables users to stay up-to-date in a constantly changing market. This helps users become confident in their marketing decisions based on the course's metrics and numbers. The users learn that the course will always offer transparent information that is not too good to be true. # Visual style The ad features an interview style with the color palette of a sunset. The ad is well lit and well produced, featuring quick cuts when necessary. The ad feels like a commercial due to the intentional lighting and conversational tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:02–00:07 The man is asked what the key takeaways from his time working with the e-commerce course have been. - 00:07–00:14 The man begins to describe his key takeaways from the e-commerce course, emphasizing the knowledge he has gained from the course. - 00:16–00:41 He states that the insights from the course are invaluable and that he now has transparent knowledge of what is working versus what does not work. - 00:48–01:11 He states that this course has been unlike others he has taken, where his previous courses were surface level. - 01:11–01:21 He states that he no longer improvises his marketing strategies, but simply follows the guidance given by the course. - 01:23–01:35 The man is asked what makes him so trusting of this course. - 01:36–01:53 The man states that he trusts the course because it is transparent and not too good to be true, explaining that the course always has the numbers to back up their advice.

# Ad summary This ad features a man talking to the camera about the benefits of arriving early to a meeting. He talks about how showing up early and leaving late is important. # Brand positioning This ad doesn't explicitly promote a specific brand or product. Instead, it focuses on conveying advice about professional behavior in meetings or group settings. The approach emphasizes a proactive, dedicated attitude—highlighting values like preparedness, commitment, and making a strong impression through punctuality and dedication. # Product This ad does not feature or promote a specific product. # Visual style The ad has a simple and direct aesthetic. The focus is entirely on the speaker. The shot is static with no camera movement. The lighting appears natural, providing a warm tone to the scene. The background is plain. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man explaining the importance of group dynamics. - 00:02–00:22 The man transitions to advise arriving early and leaving late at meetings. He explains that if your meeting is from 11:00 to 1:00, you should arrive around 10:30 or 10:15.

# Ad summary An expert on dropshipping discusses how working with his wife has been integral to the brand's success. # Brand positioning This brand positions itself as dedicated to helping entrepreneurs succeed with dropshipping. It highlights innovation through testing and iteration, as well as creating a strong partnership with a capable person. The brand emphasizes working smarter, not harder, in order to achieve a high quality of life. # Product This brand provides a dropshipping course that supports budding entrepreneurs who want to be successful dropshipping, and who wish to scale their dropshipping business beyond being a solo entreprenuer. It suggests people in their mid-thirties and up would benefit most from this business model, and claims it works by enabling them to have a business partner and life partner, systematizing the process. # Visual style The video has a neutral style, with an orange filter over the original footage. The cuts are simple and static. The video is of a high production quality, and is shot with a high quality camera and audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 This first quarter, we were able to go buy a 1.3 million dollar house and fully fund the down payment for it, just with Q1. - 00:09–00:14 00:09–00:14 An interviewer asks whether that separates the brand from other brands. - 00:15–00:35 00:15–00:35 The expert replies that he and his wife, Riley, work together, and that they’re a perfect match, since she does everything he doesn’t want to do, and vice versa. He states they make a good team. - 00:36–00:52 00:36–00:52 He says they’re partnership-related, and that they never fight about work. He says she trusts him to his full capacity, and he trusts her to hers. He explains that they simply systematize it and make it all work together. - 00:53–01:03 00:53–01:03 He then explains that being able to have somebody else like that is very important because you’re not going to be able to do everything by yourself. - 01:03–01:13 01:03–01:13 The speaker says that a lot of drop shippers can do it solo if they’re in their early twenties. - 01:14–01:28 01:14–01:28 He clarifies that he’s 36, his wife’s 37, and they don’t want to spend their life inside of the business; they want to pull back and live their life. - 01:28–01:41 01:28–01:41 Continuing, he states they want to watch the brand grow, and that his wife introduced him to manifestation, which sounds funny, but they create a vision board. - 01:41–01:48 01:41–01:48 He explains that they created a vision board at the beginning of the year and have already conquered almost every single item, of which there were 20. - 01:50–01:58 01:50–01:58 The speaker notes that they now have to make a new vision board, adding that manifesting and having the mindset of crushing it are huge.

# Ad summary This ad focuses on a content strategy where content creators are paid for videos. Those videos are then moved from TikTok to Facebook and Instagram. The company doesn't have to create their own content because the content creators are constantly making new content. # Brand positioning This ad positions the brand as a savvy curator and distributor of user-generated content (UGC). They have recognized the value in sourcing authentic video content from individual creators, leveraging the popularity and engagement of platforms like TikTok to fuel their presence on Facebook and Instagram. The brand's core strategy revolves around scale, paying creators for content that they can then repurpose, and freeing the brand from having to create its own videos. By focusing on consistent, UGC-driven content, the brand presents itself as modern, agile, and in tune with current trends in social media. # Product The service featured is a business model for acquiring user-generated content (UGC) at scale, specifically for social media marketing. Content creators are paid a small fee (ten bucks) plus shipping in exchange for video content. This enables brands to tap into the creator economy without the cost or effort of in-house production. The main feature of this service is the ability to obtain multiple videos from each creator, establishing a constant stream of content. The main USPs are scalability and cost-effectiveness, with the service aimed at brands looking to efficiently populate their social media channels with fresh, engaging videos from individual creators. The ad aims to address barriers like high production costs and the need for constant content creation, offering a solution that's both scalable and affordable. # Visual style The ad has a polished, professional feel, typical of a studio interview setup. The warm, even lighting and stable camera work contribute to a clean and corporate aesthetic. The editing is straightforward, consisting of static shots with no transitions or effects, maintaining a consistent and controlled visual presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The man in the video begins by referencing to a period in the company's history where they were primarily focused on generating content on TikTok with a core audience that was consistently engaging. The intention is to establish an initial phase where the company built its presence and following on a popular social media platform. - 00:09–00:15 The man shifts to discussing how the company now prioritizes sourcing content from external creators, rather than producing it themselves. This reflects a strategic shift towards leveraging outside talent to fuel their content needs. - 00:22–00:37 The man explains that the company's content strategy with creators is efficient because they pay a small fee of "ten bucks" per content creator. He adds that they may get multiple videos for that same price. - 00:38–00:42 Building off that last point, the man says the company is able to source content for TikTok and then move it to Facebook and Instagram. - 00:42–00:49 The man ends by saying the company relies on constant content from outside content creators, so they don't have to "touch anything anymore".

# Ad summary A creator explains the value of using a platform to engage with and retain customers. # Brand positioning The brand is presented as a platform that helps businesses grow by re-engaging customers, implying a focus on customer retention and business growth. It is positioned as a tool for businesses that want to maintain a high standard of service, as indicated by the need to keep the 'shop above a specific score' to leverage the platform's full potential. The brand aligns with a functional, performance-driven approach, emphasizing the practical benefits of customer re-engagement. It seemingly contrasts with typical customer engagement methods, presenting itself as a structured, score-based platform that offers specific advantages for businesses meeting its criteria. # Product The product being advertised is a platform designed to help businesses re-engage their customers, with the specific function of allowing businesses to send out multiple messages per week to customers. The platform is designed for businesses that maintain a high 'shop' score. This implies that it caters to businesses committed to quality service and customer satisfaction. It works by enabling businesses to send more messages to re-engage customers based on their store's performance or score. There are no specific purchase barriers mentioned in the ad. The value proposition is that by using this platform, businesses can effectively re-engage customers, implying increased customer retention and business growth. # Visual style The ad has a warm and inviting aesthetic with a clear, well-lit shot of the speaker. The editing is straightforward, featuring static shots. The production quality feels polished, suggesting a professional commercial look. The pacing is moderate with cuts timed to voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator starts by explaining that as you grow your brand, if you keep your shop above a specific score you can send out multiple messages per week. - 00:05–00:07 The creator details the purpose for sending multiple messages per week is to re-engage customers. - 00:08–00:13 The creator shifts to discuss the platform itself, expressing that they see it growing but you need to treat it a certain way. - 00:13–00:17 The creator clarifies what they mean by explaining here's Tiktok and here's everything else.

# Ad summary In this ad, a man explains how he is able to find successful UGC creators to use for his business's marketing. He recommends finding less experienced UGC creators that way you can mold them into what you want to present your brand with them. # Brand positioning This ad does not explicitly promote a single brand or product. Instead, it broadly presents the concept of using UGC creators to promote brands on social media, implying a focus on authentic, relatable content over polished or overly commercialized advertising. The brand suggests that working with less experienced creators, who have potential but haven't yet "popped off," allows for more control in shaping the brand's image and message. # Product This ad does not explicitly feature a product, but provides insight on how to find UGC creators that can be molded to fit a brand and create content. # Visual style The ad is filmed with natural lighting and a tan backdrop, offering a neutral visual that keeps focus on the man speaking. The editing style is simple, with static shots and minimal transitions, maintaining a consistent, steady pace throughout. The production quality feels like a polished interview, designed to convey authority and credibility. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:16 The man states that he posts in a Google Doc every week regarding what type of videos are working, what new hooks, bodies, and CTAs should be used. He gives free range to his UGC creators. - 00:16–00:39 The man states that he has noticed that while some people have the statistics that you typically look for, there are others that are good at making videos but haven't "popped off" yet. - 00:39–00:53 The man states that the viewer should collect new creators that aren't working with many brands. That way the viewer can mold them into what you want to present your brand with. That way, their videos can pop off.

# Ad summary This ad is a talking-head style interview where the speaker discusses the value of static image ads when retargeting and promoting a product restock on TikTok shop. He mentions that AI can be used to create these ads. # Brand positioning This brand focuses on scaling sales and leveraging TikTok shop. It values innovative strategies, particularly the use of AI to enhance marketing efforts, and promotes a hybrid approach to advertising, combining videos and static images. The brand aims to occupy a space of efficiency and scalability, making it appealing to affiliates looking for practical, results-driven solutions. # Product This ad doesn't explicitly showcase a physical product, but it refers to a restock of a product, implying that it's a consumable or tangible item sold on TikTok Shop. The product is promoted through static image ads created by AI to notify the audience of different drops and restocks. The ads are designed to be easy to create and highlight the benefits of the product, serving as a means for retargeting and ensuring a consistent flow of creatives. The product is aimed at customers that are actively on TikTok Shop and are part of a retargeting audience. # Visual style The ad has a polished commercial aesthetic, with a focus on clear, direct communication. The lighting is warm and the production quality is high, suggesting a professional setting. There are static shots and the pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with a man discussing how the affiliate army is ramping up sales volume on TikTok Shop, which he considers a big strategy. The speaker introduces the topic of image volume AI. - 00:11–00:20 00:11–00:20 The man explains that they started introducing statics last month because they were too heavy on videos. He wanted to introduce more static ads because you have to run a hybrid mix. - 00:20–00:35 00:20–00:35 The speaker mentions that the main reason is for retargeting. The statics highlight the benefits and restocks are really easy to create versus making a video. - 00:36–00:45 00:36–00:45 The man explains that it is easier to make AI created image. - 00:45–01:02 00:45–01:02 The speaker says that using AI works really well. He will also use Chat GPT to make ads for the restock and it allows them to pump out 50-100 creatives. - 01:02–01:10 01:02–01:10 The man concludes that you can spend two hours one day and have 100 to 200 creatives done. This makes it more scalable.

# Ad summary This ad features an interview with the founder of a fragrance company. He discusses how he has grown his company through Meta ads, email, and SMS marketing, and what makes his fragrance products different from others on the market. # Brand positioning The brand is presented as a company that prioritizes the emotional experience of wearing fragrance over simply smelling good or comparing itself to other products. It focuses on creating a unique and compelling identity for its customers through scent, positioning itself at the top of the marketing funnel to generate awareness and drive initial purchases of their discovery sets. They emphasize that it is about how does it make you feel when you are wearing it. # Product The featured product is a discovery set, which is presented as an initial purchase option for customers to experience the brand. The discovery set is positioned as being for the top of the funnel for generating leads. The product is not compared to other fragrance products, nor are there details about the specific scents. There is also no offer presented, but the price is stated for a discovery set. # Visual style The ad has a clean and polished aesthetic, resembling a professional interview. The lighting is warm, creating a friendly and inviting atmosphere. The editing consists of static shots with smooth transitions, typical of a professionally produced commercial. The pacing is moderate with a consistent tempo. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The company founder is on camera talking with a interviewer and shares that they made $617,000 last month. This creates intrigue and hints that the founder is an expert. - 00:03–00:13 00:03–00:13 The interviewer asks if they would have done more in sales, to which the founder states they ran out of stock the third week of March. This positions the company as being in high demand. - 00:16–00:25 00:16–00:25 The founder notes that every time they drop or re-stock, they sell out. He specifically states that their last drop on the 21st, they had 400 units and sold out in 6 minutes. The perspective is from the brand giving more social proof of high demand. - 00:32–00:39 00:32–00:39 The interviewer asks about other marketing methods being used to which the founder replies they have a lot of email and SMS flows. The perspective is from the brand confirming they're using multiple marketing methods. - 00:41–00:52 00:41–00:52 The interviewer asks what makes the offers compelling, and the founder states that they don't have an offer. The perspective shifts to the brand. - 00:52–01:17 00:52–01:17 The founder clarifies that instead of focusing on how the product smells or comparing it to others, the brand prioritizes how it makes the customer feel when they're wearing it, positioning that as the value proposition. This part of the story is told from the brand's perspective. - 01:18–01:19 01:18–01:19 The interviewer asks to talk about creative volume. This is the end of the ad.

# Ad summary The ad features an interview with a male who is speaking about a woman in the body oil business. The business started in a 10x10 bedroom selling crystals and rocks, and is focused on empowering other women. # Brand positioning The brand is presented as being built by a woman with a unique and empowering approach. Starting from humble beginnings selling crystals and rocks, she transitioned into the body oil business. The brand emphasizes connecting with people, particularly empowering other women. The brand is all about creating an environment where women are emboldened to embrace their desires without hesitation. She is really good at connecting with people. The brand has created a strong community around it, selling 60,000 a month organically. # Product The ad features body oils. While not explicitly detailing the ingredients or specific types of body oils, the ad highlights the company's origin selling crystals and rocks, then transitioning into the body oil business. It emphasizes a community-driven approach, suggesting that the products are intended to empower women. The Unique Selling Proposition (USP) appears to be the sense of community and the 'fuck it' attitude that the brand promotes, encouraging women to 'do what you want to do. # Visual style The ad has a polished commercial aesthetic, presented as an interview. There are static shots with smooth transitions. There are text overlays on the screen, and the cuts are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Male 1 explains that the business has grown by 10x in 6 months. - 00:02–00:08 Male 1 goes on to explain that the company started in a 10x10 bedroom selling crystals and rocks. - 00:08–00:12 He continues that she transitioned into the body oil business. - 00:14–00:24 He says that she's great at connecting with people and empowering other women. - 00:25–00:28 Male 1 states that she has built a great community. - 00:28–00:34 Male 1 explains when he came on board the community was a couple hundred people. - 00:34–00:40 Male 1 mentions the business was doing 60k a month organic. - 00:40–00:54 He thought there was room for growth. He says that they started running ads and people started buying. - 00:54–00:58 He concludes by saying the business has grown by 10x in 6 months.

# Ad summary This ad features a clip of Jason Sudeikis from a longer interview where he discusses how quickly brands take to move forward with content creation. # Brand positioning There is no brand or product explicitly promoted in this ad. The ad is meant to act as an introductory teaser for potential clients of the agency that produced it. By positioning the agency's POV as closely aligned with that of a celebrity like Jason Sudeikis, the ad attempts to establish the brand's thought leadership within its industry and increase credibility. # Product There is no product explicitly promoted in this ad. # Visual style The ad has a polished feel with a warm color grade and slow zooms, which creates a sense of intimacy and importance. Quick cuts are used to emphasize key points. The production quality feels high-end, lending credibility to the subject matter. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 An interviewer asks Jason Sudeikis if he thinks brands take too long to move forward or find someone to work with to expedite the process. - 00:06–00:14 Jason responds that yes, he thinks a lot of brands twiddle their thumbs for too long. - 00:14–00:15 The interviewer asks, "Why is that?"