How Carpe Advertises on Meta

# Ad summary This ad for Carpe deodorant is filmed in a UGC interview style on the street. The interviewer walks around with a microphone, asking people if they would use a lemon as deodorant. He then speaks with people who are using Carpe deodorant and asks them how they like it. Each person has generally positive things to say about the product, and is even rewarded with 100 dollars for using the deodorant. # Brand positioning Carpe presents itself as a modern, reliable solution for odor and sweat management that stands apart from conventional options. It emphasizes its clinically-tested effectiveness, offering up to 100 hours of sweat and odor control, contrasting with the limited duration of natural alternatives like lemons. The brand aims to be seen as a premium choice, utilizing dermatologist-tested, non-irritating, and moisturizing formulas. Carpe offers premium fragrances in its product line. By showcasing satisfied customers and even rewarding users on the street, Carpe positions itself as a trusted, effective solution for individuals seeking long-lasting freshness and confidence. # Product Carpe is presented as a quick-drying lotion deodorant designed to stop odor and sweat. Unlike traditional deodorants with potentially cheap smells, Carpe is made with premium fragrances. The product is dermatologist-tested and non-irritating, making it safe and gentle on the skin. It offers up to 100 hours of clinically tested sweat and odor control. The ad showcases Carpe deodorant as a solution for people who stink or sweat a lot, highlighting its long-lasting effectiveness. Carpe's deodorants moisturize and nourish the skin. Carpe uses premium fragrances, creating a pleasant scent. # Visual style The ad has a bright, natural look, with outdoor shots and casual clothing. The production quality is high, but it has a UGC feel because it is interviewing regular people on the street. There are quick cuts, and on-screen text, that are all timed to the music. The overall aesthetic is casual and approachable, like a Reel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The interviewer asks a fair-skinned woman with shoulder-length red hair if she would ever use a lemon as deodorant. She responds by saying that she already uses lemons to maintain her odor and pH. - 00:04–00:07 00:04–00:07 The interviewer asks a white man with glasses if he would use a lemon as deodorant. The man responds by saying that the pH kills the odor-causing bacteria. - 00:07–00:11 00:07–00:11 The woman who uses lemons asks how long Carpe lasts, to which the interviewer responds that it lasts 100 hours, while lemons only last 2 hours. - 00:12–00:15 00:12–00:15 The interviewer asks a white man with glasses about using lemons as deodorant. The man responds by saying that using lemons burns his armpits. - 00:15–00:19 00:15–00:19 The interviewer informs the man that Carpe is dermatologist-tested and non-irritating, moisturizing, and nourishes skin. The man says that he needs that. - 00:19–00:25 00:19–00:25 The product is described as a quick-drying lotion that stops odor and sweat, unlike some deodorants that smell cheap, and that Carpe uses premium fragrances. - 00:25–00:29 00:25–00:29 The interviewer asks a woman if she uses Carpe, and she pulls it out of her purse. The woman says coconut vanilla, and is awarded 100 dollars. - 00:30–00:33 00:30–00:33 The interviewer asks a woman how Carpe has been for her, to which she responds that it has been good and that she does not stink. She also says to use Carpe if you stink a lot. - 00:33–00:39 00:33–00:39 The interviewer asks a man if he uses Carpe, and the man responds by saying that he uses Carpe because it lasts for 3 or 4 days, and that he does not have to reapply. The interviewer asks if he can smell the man's armpit, and after sniffing, states that it is incredible and that he smells like coconut vanilla. - 00:40–00:42 00:40–00:42 The man is asked about the deodorant, and he states that it smells good, causes no rash, no sweat, and that it just works. - 00:42–00:53 00:42–00:53 The interviewer talks with a woman with braids, and after confirming that she has Carpe, she is given 100 dollars. Another woman notes that she is always sniffing her armpit because it smells good.

# Ad summary An interviewer asks people on a boat if they wear Carpe. After finding two people that are wearing the product, they give the interviewer their feedback on the product. # Brand positioning Carpe offers a range of sweat-absorbing products to help individuals manage excessive sweating. The brand seeks to occupy a space in the consumer's mind as a solution for sweat-related discomforts. The brand promotes feeling dry and confident. The brand sets itself apart by offering products with appealing scents. The brand is positioned as both functional and emotional, providing practical sweat control while fostering a sense of self-assurance. # Product Carpe offers a range of sweat-absorbing products that include antiperspirant deodorant. The antiperspirant deodorant is designed to absorb sweat and keep users feeling dry, confident, and smelling good all day long. The Carpe Clean Sport scent provides a fresh, clean fragrance. The Carpe Coconut Vanilla scent is the most popular scent for women. # Visual style The ad features a hybrid visual style, combining a polished commercial look with elements of user-generated content (UGC). The ad contains quick cuts, with an estimated pace of 30 cuts per minute, creating a dynamic rhythm. There is also a shift in the audio-visual sync, where cuts, text, and product actions are timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The scene opens on a boat with people and the text reads "They invited us to their YACHT". - 00:02–00:05 The interviewer asks if they actually wear Carpe and a woman on the boat happily states that she has it and the text overlay says, "She brought Carpe with her!" - 00:05–00:08 The interviewer asks if he can come aboard and then asks another man if he can smell him to confirm that he is wearing Carpe. - 00:08–00:22 The interviewer then asks a woman what the most popular Carpe scent is for women and she says the coconut vanilla. - 00:22–00:29 The interviewer states that Carpe is out of stock online because it's so popular. He then says that if he finds anyone wearing Carpe, they get $100. - 00:29–00:34 The woman celebrates learning that she will be given $100 and then says "Thank you". The interviewer then says "Thank you for saying hello. Great to meet you all. Enjoy the weekend".

# Ad summary This ad promotes Carpe deodorant through an interview-style video with yacht goers. # Brand positioning Carpe presents itself as a solution to excessive sweating and body odor. The brand breaks away from typical competitor advertising of 'masking' odor, instead stating that its product prevents the wetness that causes odor in the first place. The tone is casual and humorous, aiming to connect with a young, active audience. The brand's products offer a functional benefit – confidence and comfort in any situation – while also aligning with a lifestyle of freedom and social engagement. # Product Carpe offers a range of antiperspirant deodorants designed to combat sweat and odor. In this ad, the "Clean Sport" scent is featured as a product for men. The deodorant is applied to the underarms to reduce sweat and eliminate odor all day long. The products' USPs are that it eliminates wet armpits and smells good all day long. The "Coconut Vanilla" scent is mentioned as the most popular option for women, though it is currently out of stock. The use occasion shown is for people who enjoy yachting and are in warm environments. # Visual style The ad's aesthetic is casual and bright, with a UGC feel. The editing style employs quick cuts to maintain a fast pace. The production quality feels like a hybrid between UGC and a polished commercial, aiming for authenticity while still presenting the product clearly. The cuts are timed to sync with changes in speakers and moments of emphasis in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man boards a yacht and thanks a man holding a microphone with a Carpe logo on it. - 00:02–00:04 00:02–00:04 The man with the microphone asks if the first man would like to smell the Carpe deodorant. The man says it smells clean sport. - 00:04–00:06 00:04–00:06 A woman states that her partner orders the product for himself. This is conveyed from her own perspective as she holds the product in her hand. - 00:06–00:06 00:06–00:06 Continuing from the previous moment, the woman says she stole one of the Carpe deodorants. - 00:07–00:09 00:07–00:09 The man states that with Carpe, he doesn't get wet armpits and smells good all day long. - 00:09–00:10 00:09–00:10 The woman states she's famous in her books. - 00:11–00:13 00:11–00:13 The woman states her sweat has been minimal and that it smells great. - 00:14–00:17 00:14–00:17 The man with the microphone asks what is most popular for women if they were to order their own, and the other man replies Coconut Vanilla. - 00:17–00:19 00:17–00:19 Continuing from the previous moment, the man with the microphone shares that they are out of stock of it because it's so popular. - 00:20–00:21 00:20–00:21 The man mentions they are out of stock of everything right now online. - 00:22–00:23 00:22–00:23 The man with the microphone shares that anyone he finds wearing Carpe gets $100. - 00:24–00:28 00:24–00:28 The woman celebrates and they thank each other.

# Ad summary The ad promotes Carpe deodorant, focusing on its ability to prevent wet armpits and provide a good scent all day. It is presented in a fun, yacht party setting, where people are being interviewed for wearing Carpe, and awarded $100 for it. # Brand positioning Carpe is presented as a premium deodorant brand that solves the common problem of wet armpits and unwanted body odor. The brand positions itself as a solution for individuals seeking effective sweat and odor control without sacrificing a pleasant fragrance. Carpe aligns with a lifestyle that values confidence, freshness, and enjoying social events without concerns about perspiration. The brand pushes against the norm of ineffective deodorants that only mask odor, providing a functional yet enjoyable alternative. # Product Carpe is a deodorant designed to prevent wet armpits and provide a pleasant scent all day. It works by minimizing sweat and eliminating odor, ensuring the user feels fresh and confident. The advertised scent is Clean Sport, but other scents like Coconut Vanilla are also available. Carpe addresses the purchase barrier of ineffective deodorants by offering a solution that truly works. Its USPs include its ability to eliminate wetness, provide long-lasting odor protection, and offer a desirable fragrance. # Visual style The ad has a polished, commercial feel with bright, natural lighting, giving it a high-end production quality. Quick cuts and smooth transitions are used, maintaining a consistent, upbeat pace. The editing rhythm aligns with the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a scene of a yacht party, with people enjoying themselves. - 00:02–00:03 A person with a Carpe deodorant in their hand approaches the partygoers and asks if they can come aboard. - 00:03–00:06 The interviewer asks a man and woman if he can smell the deodorant, and confirms the 'Clean Sport' scent. - 00:06–00:09 The woman admits she stole the Carpe from her husband. - 00:09–00:16 The couple touts the benefits of the product, and the interviewer shows the value proposition and informs the viewer they can get up to 56% off and free shipping. - 00:16–00:20 The interviewer finds a partygoer wearing Carpe, and gives her $100.

# Ad summary This ad showcases Carpe brand deodorants, highlighting a limited-time offer of a free gift with purchase. The ad is designed to grab attention with a significant discount and incentivize immediate action. # Brand positioning Carpe is presented as a brand focused on providing practical solutions for everyday hygiene needs, specifically targeting body odor. The brand seems to value functionality and efficacy in its products, as evidenced by the emphasis on the deodorants. Carpe aims to position itself as a reliable and accessible solution for personal care, focusing on straightforward benefits rather than luxury or indulgence. It follows category norms by showcasing product varieties and offers, while pushing against competitor behavior by providing a free gift. # Product The ad features Carpe brand deodorants available in several scents. Each deodorant is packaged in an orange plastic container with a screw-off cap, featuring a label on the front that specifies the scent and size. The deodorants are solid stick deodorants and come in variations such as 'Citrus & Cedar', 'Mountain Breeze', 'Bourbon Pepper', 'Fresh Tide', 'Bergamot & Olive', and 'Spruce & Juniper'. The ad addresses purchase barriers by offering a free gift—Clean Skin Club XL Towels—with the deodorant purchase. The product aims to prevent body odor. # Visual style The ad features a product-focused, studio-shot visual style with a clean and straightforward design. The image treatment includes background removal and color grading to emphasize the product colors. The typography integration is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: UP TO 67% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad starts with a large, attention-grabbing headline stating 'UP TO 67% OFF', immediately communicating a significant savings opportunity from the brand's perspective. This is intended to draw the viewer in with the promise of a deal. - Next, the ad presents a row of Carpe deodorants, each in a different scent, to showcase the variety of options available to the customer from the brand’s perspective. This highlights the breadth of the product line. - The ad introduces a 'LIMITED TIME FREE GIFT' of 'CLEAN SKIN CLUB XL TOWELS', incentivizing the customer to make a purchase now from the brand's perspective. This promotes a sense of urgency and added value. - Finally, the ad concludes with a 'SHOP NOW' button, providing a clear call to action for the customer to complete the purchase from the brand's perspective. This encourages immediate conversion.

# Ad summary This image ad from Carpe apologizes to customers for focusing on creating new premium deodorant scents and therefore forgetting to remind them about their underarm antiperspirant. The ad promotes a deal of up to 67% off with four free gifts, and highlights the product's 100-hour clinically tested sweat and odor control. # Brand positioning Carpe is presented as a brand that is committed to innovation and creating premium deodorant scents. The brand positions itself as being dedicated to keeping customers smelling incredible, suggesting a focus on quality and effectiveness. The brand also values its customers by offering deals to make up for forgetting to remind them about one of their products. The brand positions itself as both functional, offering sweat and odor control, and emotional, focusing on keeping customers smelling incredible. # Product The product being advertised is Carpe Underarm Antiperspirant. This product is designed to provide 100 hours of clinically tested sweat and odor control. It is intended for anyone who wants to stay fresh all day, as indicated by the label that says "Continuous Blocking for All-Day Fresh." The advertisement promotes a deal of up to 67% off with four free gifts, suggesting a value proposition for customers considering purchasing the product. # Visual style The ad features a clean, simple design with a bright, attention-grabbing color scheme. The focus is on the product and the offer, with minimal distractions. The overall style feels direct and informative, designed for scannability. # Hooks Headline: WE'RE SO SORRY! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the brand apologizing with "WE'RE SO SORRY!" This is intended to grab the viewer's attention and create a sense of intrigue, told from the brand's perspective. - Next, the ad explains that the brand has been busy creating new premium deodorant scents. This gives context to the apology and showcases the brand's commitment to innovation, which comes from the brand's perspective. - Then, the ad informs the audience that Carpe Underarm Antiperspirant has 100 hours of clinically tested sweat and odor control. This highlights the product's key features and benefits. This comes from the brand's perspective. - Finally, the ad offers a deal of up to 67% off with four free gifts. This is intended to incentivize the viewer to make a purchase, told from the brand's perspective.

# Ad summary This ad promotes Carpe antiperspirant products and highlights a sale on the company website. The creator urges viewers not to buy Carpe on Amazon and claims that the Carpe website offers exclusive discounts, free shipping, and free gifts. # Brand positioning Carpe is presented as a brand offering solutions for excessive sweating with a range of antiperspirant products. The brand promotes accessibility by providing a money-back guarantee and free shipping. Carpe defies the norm of purchasing from large retailers like Amazon. The brand positions itself as a better option than Amazon due to its discounts, free gifts, and money-back guarantee. The brand positioning is both functional and emotional, as it addresses the functional need of reducing sweat while providing a sense of confidence through the money-back guarantee. # Product Carpe is an antiperspirant product designed to combat excessive sweating. It is sold in a stick format. The product is packaged in orange containers. According to the ad, it offers 100 hours of protection, free shipping, and a money-back guarantee. A 4-stick bundle is advertised as being 56% off on Carpe's website. The ad aims to address purchase barriers by highlighting the exclusive discounts, free gifts, and money-back guarantee offered when purchasing directly from Carpe's website. # Visual style The ad has a UGC feel with first-person shots and a simple presentation. Editing is minimal, with static shots and basic transitions. The production quality is decent, leaning towards a casual, commercial style. The pacing is slow and steady, allowing the presenter to clearly communicate the offer. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below now to get this exclusive discount # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by showing shelves of Carpe antiperspirant products, discouraging viewers from purchasing the product on Amazon. - 00:02–00:06 The narrator highlights a deal on Carpe's website for a four-stick bundle, noting it is 56% off. - 00:06–00:07 The narrator emphasizes the benefits of purchasing directly from Carpe, noting free shipping and free gifts. - 00:09–00:16 The ad reiterates the idea that the customer should purchase the product from the Carpe website. - 00:16–00:18 The ad concludes by showing a Carpe package against a neon Carpe logo, reminding viewers to act fast before the deal disappears.

# Ad summary In this Carpe ad, the narrator is introducing a sales promotion featuring BMX legend Terry Adams to promote their anti-sweat lotion. For every second Adams can hold a wheelie, customers get 1% off their purchase. He continues the offer of 4 premium fragrances and 3 free gifts with the promo. # Brand positioning Carpe specializes in providing premium solutions for managing sweat and odor. The ad emphasizes that Carpe products not only combat these issues effectively but also come in premium fragrances, setting them apart from traditional deodorants that may have cheap scents. The brand's positioning is both functional, offering triple action protection through sweat control, odor elimination, and skin nourishment, and emotional, aiming to provide users with confidence and comfort in their daily lives by preventing embarrassing sweat marks and unpleasant odors. This blend allows Carpe to target a broad audience, including active individuals and those seeking reliable hygiene products. # Product Carpe offers a quick-drying lotion designed to effectively stop odor and sweat. Unlike some deodorants that feature cheap fragrances, Carpe is available in premium fragrances. This product provides triple-action protection, which works by controlling sweating, killing odor-causing bacteria, and nourishing the skin. One of the central selling points of Carpe is its long-lasting effectiveness; it's clinically tested to control sweat and odor for up to 100 hours. The ad humorously emphasizes the benefit by showing BMX legend Terry Adams doing a wheelie, each second representing a discount percentage. By addressing the concerns of odor and sweat with a superior fragrance and the functional promise of 100-hour protection, Carpe positions itself as a reliable and upscale solution in the personal care market. # Visual style This ad has a polished commercial feel, with clear and well-lit shots. The editing rhythm is quick, with frequent cuts to maintain a dynamic pace, especially during the product demonstration and explanation. The production quality is high, suitable for a brand aiming to present a professional image while still leveraging an element of UGC through its warehouse setting and on-location feel. There are no recurring stylistic patterns or visual motifs beyond the consistent use of on-screen text to highlight the offer and product features. The cuts, text overlays, and product actions are synchronized with the voiceover lines and sound effects, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click that link below. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad starts with the narrator standing in a warehouse setting, directly addressing the camera. The focus of the scene is to introduce Terry, a BMX legend, who is currently performing a wheelie on his bike. This sets the stage for the sales offer that the longer Terry holds the wheelie, the greater the discount. - 00:10–00:17 The ad transitions to explaining the benefits of Carpe, with the narrator highlighting that it's a quick-drying lotion designed to stop odor and sweat. This part aims to educate the audience about what Carpe offers, setting it apart from other products by mentioning its premium fragrances. - 00:18–00:28 The storyline returns to Terry’s ongoing wheelie, as the narrator jokes that the discount is getting too big. This segment reiterates the unique selling proposition: triple action protection, including sweat control, odor elimination, and skin nourishment. It reinforces the brand's commitment to effective personal care. - 00:39–00:56 The ad cuts back to Terry struggling to maintain the wheelie, humorously implying that even he is reaching his limit, reflecting the long-lasting 100-hour sweat and odor control that Carpe offers. The ad is lighthearted, but also trying to display an important product feature. - 00:56–00:59 The ad reveals the discount Terry earned, which is then paired with free shipping. He is asked why he is doing the wheelie and he replies with "it felt good". - 01:00–01:06 The ad concludes with a strong call-to-action encouraging viewers to click the link below to take advantage of the promotional offer, while ending with a clever line to "stay dry out there."

# Ad summary This ad features a creator interviewing people who are enjoying Carpe deodorant on a yacht. The creator awards anyone he finds on the yacht wearing Carpe $100. The ad promotes an offer of up to 56% off and free shipping. # Brand positioning Carpe is presented as a convenient and effective solution for managing sweat and odor, enabling individuals to enjoy activities and social settings without feeling self-conscious. The brand aims to occupy a space in the consumer's mind as a reliable and essential product for those who value feeling fresh and confident. Carpe aligns with a lifestyle that values cleanliness, personal care, and an active, worry-free approach to life. The brand appears to push against the norm of simply masking odor, focusing instead on sweat reduction and odor prevention. The brand positioning is both functional, with its promise of sweat reduction and odor control, and emotional, as it offers users confidence and freedom from the anxiety of body odor. # Product Carpe offers a range of antiperspirant and deodorant products designed to reduce sweat and eliminate odor, allowing users to feel fresh and confident throughout the day. The ad highlights the Carpe deodorant stick with a 'Clean Sport' scent as well as a 'Coconut Vanilla' scent for women. The product is portrayed as effective for active individuals, as well as being convenient and easy to use, as highlighted by the woman who brought it with her on the yacht. The primary USP of Carpe is its ability to provide long-lasting sweat and odor protection for up to 100 hours. The ad addresses the purchase barrier of product availability by acknowledging that their most popular scent, Coconut Vanilla, is currently out of stock due to its high demand. # Visual style The ad has a UGC feel and polished commercial look. The editing style includes quick cuts. The pacing is consistent. The cuts and text are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the text overlay, 'Why is everyone STEALING this deodorant?' - 00:00–00:04 00:00–00:04 A man and woman standing on a yacht each hold an orange Carpe deodorant stick. The woman jokes about stealing the man's deodorant. The man responds, “No wet armpits, smell good all day long - 00:04–00:07 00:04–00:07 The ad transitions to shots of a yacht with the text overlay 'They invited us to their YACHT' and cuts to a shot of the creator walking towards the yacht and asking if the people on the yacht actually wear Carpe. - 00:07–00:11 00:07–00:11 The woman holds up her Carpe deodorant on the yacht. The creator then comes aboard. A man on the yacht then smells the deodorant. - 00:11–00:12 00:11–00:12 The ad then includes animated images of a Carpe deodorant stick and tennis balls as the creator announces the product is Clean Sport. - 00:12–00:14 00:12–00:14 The ad then features the original man who says, “My wife's like there's a Carpe guy.” - 00:14–00:19 00:14–00:19 The woman states, “You're famous in my book. It's been great. My sweat has been minimal. Smells great.” - 00:19–00:22 00:19–00:22 The creator asks the woman what is the most popular scent for women. She answers “Coconut Vanilla. - 00:22–00:26 00:22–00:26 The creator states that Coconut Vanilla is so popular that they're out of stock of it. He then states that they are out of stock of everything right now online. - 00:27–00:31 00:27–00:31 The creator then announces that anybody he finds wearing Carpe gets $100. The woman celebrates and receives $100 in cash. - 00:31–00:34 00:31–00:34 The creator wraps up the ad, thanking the people and saying “Great to meet you all. Enjoy the weekend.”

# Ad summary A woman unboxes a large PR box from Carpe and expresses her excitement about the products. She explains that she has hyperhidrosis and has struggled with excessive sweating her whole life. She names the different scents and notes that some can be used by both men and women. She shares that the box offers 100 hours of sweat and odor control and that the product is now available at Target. # Brand positioning Carpe is presented as a high-end solution to excessive sweating, offering a range of antiperspirant products with sophisticated scents. The brand positions itself as a clinically tested solution that effectively controls both sweat and odor. Carpe aims to occupy the space in the consumer's mind as a reliable and effective antiperspirant, particularly for those who have struggled with traditional deodorants. The brand aligns with a lifestyle of confidence and comfort, addressing a common yet often overlooked personal care need. Carpe pushes against the norms of basic deodorants by offering a premium product with clinically proven results, and now provides easy access to Target stores. # Product Carpe offers a line of antiperspirants designed to control sweat and odor for both men and women. The products come in various scents, including coconut vanilla (described as more feminine), rosewater, fresh powder, sandalwood, clean sport, and ocean storm (the last four can be unisex). The antiperspirants are clinically tested to provide 100 hours of sweat and odor control. The product addresses the pain point of excessive sweating and the resulting stains and odor. The ad highlights that Carpe is now available at Target, making it more accessible for on-the-go purchases. Overall, Carpe positions itself as a reliable solution for those who have struggled with traditional deodorants and offers a variety of scents to suit individual preferences. # Visual style The ad has a polished UGC feel with clear, natural lighting. The editing style features quick cuts to maintain a brisk pace and smooth transitions between shots. The production quality is high, giving it a commercial vibe while retaining an authentic, relatable tone. The visuals are consistently centered and well-lit, supporting the ad's informative and enthusiastic tone. The estimated pacing is around 30-40 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to leave a link below so you can see where to get it. # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10 The creator is using a knife to open a Carpe box. The creator begins the video by introducing the brand and stating that if you have not tried Carpe yet, you need to. This creates a sense of urgency for the viewer. - 00:10–00:27 00:10–00:27 The creator talks about her experience with hyperhidrosis and expresses how she used to sweat through everything. This establishes a personal connection with viewers who may share similar struggles. It makes the product relevant to viewers who may have similar issues with sweating and is told from the creator's perspective. - 00:27–00:41 00:27–00:41 The creator expresses her shock and excitement about the size of the PR box she received from Carpe. This creates intrigue and anticipation for the viewer. - 00:41–01:08 00:41–01:08 The creator displays a box of various Carpe scents, including rosewater and coconut vanilla, and notes that coconut vanilla is her go-to. This showcases the product range and highlights the creator's personal preference, building trust. The tone is light and conversational, as the creator is sharing her personal experience and enthusiasm for Carpe. - 01:08–01:27 01:08–01:27 The creator discovers a second level in the box, revealing exclusive scents only available at Target. This creates a sense of exclusivity and excitement and tells the audience that Carpe is now available at Target. - 01:27–01:40 01:27–01:40 The creator states she will leave a link below, but is excited about the product now being available at Target for on-the-go needs. This increases convenience for viewers to get the product. - 01:40–02:04 01:40–02:04 The creator states that the box provides 100 hours of antiperspirant that is clinically tested. She ends the video by telling the audience that if they are sleeping on Carpe then this is their sign, and that once they try it, they will not go back to other deodorants. This is a testimonial from the creator which reinforces the product’s effectiveness.

# Ad summary A man in an orange-themed warehouse shows off Carpe deodorant and explains why customers should buy directly from their website to get the best deals. # Brand positioning Carpe is positioned as a brand that offers effective sweat and odor protection. The ad shows Carpe challenging the norm of buying from big online retailers like Amazon, instead offering better value by shopping directly from their website. Carpe's brand identity is functional, focusing on protection and value. # Product Carpe deodorant offers 100 hours of protection and comes in a stick format. The ad focuses on the value of purchasing a four-stick bundle directly from Carpe's website. The bundle offers a 56% discount, free shipping, and free gifts. The product addresses the pain point of overpaying for single sticks on Amazon. The product claims the deodorant formula is the same great formula. # Visual style The ad has a functional, commercial aesthetic. The editing includes quick cuts and static shots that showcase the product and value proposition. The production quality is mid-range, with clear product shots and simple backgrounds that keep the focus on the product and messaging. The cuts sync with some of the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man in black gloves holding an orange Carpe product, urging viewers not to buy it on Amazon. - 00:02–00:04 He explains that buying on Amazon means paying close to full price for one stick, establishing the problem of inflated prices on other platforms. - 00:04–00:08 Transitioning to a solution, he introduces Carpe’s website bundle deal, offering four sticks at 56% off. - 00:08–00:11 He highlights the additional perks of buying direct: free shipping and free gifts, emphasizing the superior value proposition. - 00:11–00:17 For those considering the purchase, the ad creates urgency, stating that now is the time to act and skip Amazon. - 00:17–00:24 Doubling down on the urgency, he prompts viewers to act now before the deal disappears, driving immediate action. - 00:24–00:30 The ad concludes with a final, playful reminder that he's being generous with this advice, before stating he’s done being nice.

# Ad summary This ad showcases Carpe antiperspirant through an interview style format on a yacht. The ad transitions from a woman who is visibly sweating into an interview style segment with people on a yacht talking about the benefits of Carpe. # Brand positioning Carpe is presented as a solution for sweat management, specifically targeting those who experience visible and unwanted sweating. The brand aims to occupy a space in the consumer's mind as a reliable and effective antiperspirant for various body areas. It aligns with a lifestyle that values confidence and comfort in social or professional settings. Carpe pushes against the norm of traditional antiperspirants that may not fully address heavy sweating or provide long-lasting protection. The brand positions itself both functionally (long-lasting sweat protection) and emotionally (providing confidence and freedom from embarrassment). # Product Carpe offers a range of antiperspirant products designed to manage sweat in various areas of the body. The featured product in the ad is a deodorant stick, designed to provide long-lasting sweat and odor protection. It is intended for anyone who experiences unwanted sweating and wants to maintain freshness throughout the day. The product is claimed to offer up to 100 hours of sweat protection. One of the USPs of Carpe is that it offers protection from wet armpits and keeps you smelling good all day long. It's easy to use and suitable for everyday situations. # Visual style The ad has a UGC aesthetic feel, alternating between a selfie-style shot and an interview style segment with multiple people. The editing style includes quick cuts to show the environment and jump cuts to convey energy. The production quality is a hybrid of UGC and polished commercial. The ad's pacing is moderate, with edits timed loosely to musical cues. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman is wearing tight clothing and is visibly sweating in her underarm area. - 00:04–00:08 The scene transitions to a group of people on a yacht who have been invited by the advertiser. The content creator asks if they use Carpe. - 00:08–00:11 The man responds by telling the content creator to come aboard the yacht. - 00:11–00:18 On the yacht the content creator asks the man to smell the Carpe deodorant. The ad transitions to a woman saying that she stole the Carpe deodorant from her boyfriend. The next man states, 'No wet armpits, smell good all day long'. - 00:18–00:20 The first man then jokes that she is the Carpe girl because she is famous in his books. - 00:20–00:27 The woman states that her sweat has been minimal and that it smells great. She then asks what is the most popular scent for women. The content creator says Coconut Vanilla. - 00:27–00:34 The content creator states that anyone he finds wearing Carpe gets $100. - 00:34–00:38 The content creator tells them to enjoy the weekend.

# Ad summary A woman demonstrates the use of Carpe Underarm antiperspirant. She shows Carpe as an alternative to traditional deodorant sticks. She encourages viewers to try it, highlighting that Carpe is on sale for 56% off. # Brand positioning Carpe is presented as a solution for individuals who sweat through their shirts, offering a quick-drying lotion that stops sweat at the source. The brand positions itself as an alternative to traditional deodorants, which it implies are ineffective because they simply sit on top of the skin and allow sweat and odor to leak through. Carpe promotes a lifestyle where one's clothing choices are not dictated by sweat, encouraging customers to wear whatever color they want without fear of visible sweat marks. The brand’s positioning is primarily functional, focusing on performance and reliability in preventing sweat and odor. # Product Carpe is a quick-drying lotion designed to stop sweat at the source. It is packaged in an orange container with a roller ball applicator, allowing for direct application to the underarm area. The product is specifically formulated to prevent sweat for up to 100 hours, as stated in the ad. The ad addresses the pain point of sweating through clothes by showcasing Carpe as a solution that enables users to wear any color they choose without fear of visible sweat marks. Additionally, the product is highlighted as being 56% off, incentivizing immediate purchase. This product is for anyone who wishes to stop sweat, and be protected for up to 100 hours. # Visual style The ad has a UGC feel, using natural lighting and simple backgrounds to create a casual and relatable tone. The editing style consists of quick cuts to keep the pace moving, with minimal transitions between shots. The production quality is polished enough to clearly showcase the product and its application, while maintaining an authentic, user-generated aesthetic. The pacing is relatively consistent throughout the ad, with cuts timed to the beat of the voiceover and background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ⬇️ Grab yours ⬇️ # Point of view - [object Object] # Storyline - 00:00–00:05 The creator applies a standard deodorant stick and then suggests that most sticks sit on top of the skin, letting sweat and odor leak through. - 00:05–00:12 Transitioning to a comparison, the creator introduces Carpe antiperspirant as a quick-drying lotion that stops sweat for 100 hours at the source. - 00:12–00:17 The creator mentions that Carpe is 56% off and urges viewers to stop letting sweat dictate their clothing choices, encouraging them to wear whatever color they want. - 00:17–00:22 The ad reinforces its core message by telling viewers to “Stop the pit check for good”, and by stating that the deodorant hasn’t been doing anything, urging viewers to try something that actually stops sweat.

# Ad summary In an airport, one person is using napkins to try to stop sweating. He is approached by a friend who is using Carpe. She takes a whiff and agrees that it smells good and decides to take a picture of it to purchase on Amazon. He tells her she can get 56% off on their website and free gifts and she seems keen on checking it out. # Brand positioning Carpe is presented as a brand that offers effective solutions for sweat and odor control, specifically for individuals who experience excessive sweating in areas other than the underarms. The brand aims to occupy a space in the consumer's mind as a reliable and convenient option for managing sweat-related concerns in daily life. Carpe aligns with a lifestyle that values personal hygiene and confidence, empowering individuals to feel fresh and comfortable regardless of their activity level or environment. The brand challenges the norm that only focuses on armpit sweat solutions and pushes against it by offering solutions to other parts of the body. The brand positioning is functional and is performance-based. # Product Carpe is a product designed to help manage sweat and odor in areas other than the armpits. The product claims to solve sweat issues and provide over 100 hours of sweat and odor control. It is for people who struggle with sweat. Carpe addresses the need to have a fresh scent and the ad addresses the purchase barrier by offering a discount on the website. # Visual style The ad has a UGC feel with casual camera movement. The production quality is low, with the shot being captured at a public space. The ad is fast-paced, with the subjects going back and forth to get their point across. # Benefits - [object Object] # Features - [object Object] # Call to action Click to grab your discount!💸 # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a person sitting and filming another person stuffing napkins in their shirt in an airport. - 00:02–00:09 The filmer approaches the person to ask what they are doing, and the person becomes embarrassed and says they struggle with sweat when they travel and suffer from anxiety. - 00:09–00:18 The filmer explains that he also struggles with that and uses Carpe, and hands the product to the other person to smell. - 00:18–00:26 The person smells the Carpe product and says it smells good and wants to take a picture to get it from Amazon. - 00:26–00:31 The filmer says they can get up to 56% off on the Carpe website, with free gifts as well. - 00:31–00:35 The other person is shocked by the deal and asks if they can air drop the link.

# Ad summary This ad uses a BMX stunt challenge to promote Carpe lotion, emphasizing its sweat and odor control properties and offering a discount based on how long the rider maintains a wheelie. # Brand positioning Carpe is positioned as a solution for controlling sweat and odor, offering quick-drying lotions for various body parts. The brand aligns with an active lifestyle, demonstrated by featuring a BMX stunt and promoting Carpe as reliable for maintaining freshness even during intense physical activity. Carpe appears to set itself apart by highlighting its long-lasting protection and clinical testing, aiming to establish credibility and reliability in the personal care market. The brand's positioning is both functional (sweat and odor control) and lifestyle-oriented (designed to support an active, confident life). # Product Carpe lotion is a quick-drying solution designed to control sweat and odor. The lotion promises to provide 100 hours of protection and is clinically tested for sweat and odor control. It's marketed to individuals who experience excessive sweating and seek long-lasting protection. The ad demonstrates that Carpe works effectively even during vigorous physical activity, such as performing BMX stunts, thus addressing the barrier that it won't hold up under extreme conditions. The product is portrayed as a reliable solution that allows users to stay dry and fresh, regardless of their activity level. # Visual style The ad uses a mix of polished commercial and UGC styles. The editing is mostly static shots with some quick cuts. The production quality appears to be a hybrid approach. The pacing is consistent, with audio cues timed to music beats and VO lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click that link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 An individual on a BMX bike attempts to perform a wheelie but immediately falls off the bike. - 00:01–00:06 00:01–00:06 An announcer appears in front of the camera and says that Carpe is offering 1% off for every second that a BMX legend, Terry Adams, can hold a wheelie. - 00:06–00:15 00:06–00:15 The announcer says that Carpe is a quick-drying lotion that stops odor and sweat as the shot switches between the announcer and BMX legend, Terry Adams. - 00:15–00:57 00:15–00:57 The scene switches to Terry Adams doing a wheelie as the announcer and Terry Adams banter back and forth about how long the wheelie is lasting and how long Carpe lotion controls sweat and odor. - 00:57–00:59 00:57–00:59 The announcer congratulates Terry Adams for keeping the wheelie going for 56 seconds and advertises that customers can get Carpe lotion for 56% off. - 00:59–01:01 00:59–01:01 The announcer tells the audience to click the link below and to "stay dry out there."

# Ad summary This ad presents a man riding a bike and trying to do a wheelie for a certain time, during which time a discount is available for Carpe lotion. # Brand positioning Carpe is presented as a brand that solves the problem of odor and sweat, offering a quick-drying lotion for effective control. The brand positions itself as a solution that lasts up to 100 hours and is clinically tested, suggesting a blend of functional performance and reliability. It appears to cater to those seeking long-lasting sweat and odor protection, perhaps challenging the norm of frequently reapplying typical deodorants. The ad uses humor and an entertaining stunt (the wheelie) to highlight the product, potentially aligning with a lifestyle that values activity and confidence. # Product Carpe is a quick-drying lotion designed to stop odor and sweat. Marketed toward active individuals, the product can controls sweat and odor for 100 hours as backed by its clinical testing. The ad addresses a potential purchase barrier by highlighting the product's long-lasting effect and demonstrating how it can accommodate physical activity. # Visual style The ad has a raw, unpolished aesthetic that gives it a UGC feel. The editing style includes quick cuts to maintain energy and show the wheelie in action. The production quality leans toward a hybrid approach, blending the real-time stunt performance with marketing. The pacing is quick. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click that link below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a man riding a bicycle indoors. - 00:00–00:02 The man asks "How are you doing this?" and the man on the bike replies "I don't know!" - 00:02–00:07 The presenter introduces BMX legend Terry Adams, who is performing a wheelie, and the ad says that for every second he holds the wheelie, viewers get 1% off. - 00:07–00:09 The presenter holds up a tube of Carpe lotion while Terry Adams continues to perform the wheelie. - 00:08–00:09 The presenter then shows a close up of the tube of Carpe lotion. - 00:09–00:10 The presenter says that Carpe is a quick-drying lotion that stops odor and sweat. - 00:18–00:21 The presenter then tells Terry that the discount is getting too big. - 00:40–00:55 Terry continues to perform the wheelie. - 00:56–00:59 Terry sighs with relief and stops performing the wheelie, the presenter announces that they did the wheelie for 56 seconds so you can get 56% off Carpe lotion. - 00:59–01:03 The presenter finishes by telling the audience to click the link below and stay dry out there.

# Ad summary The ad features a BMX legend, Terry Adams, holding a wheelie for as long as possible. The presenter advertises Carpe lotion and offers viewers 1% off for every second Terry holds the wheelie. He holds the wheelie for 56 seconds, giving the viewers 56% off of Carpe lotion and free shipping. # Brand positioning Carpe is presented as a quick-drying lotion for anyone who struggles with sweat and odor. The brand aligns itself with individuals with active lifestyles who are regularly sweating and want to ensure they stay dry all day. Carpe differentiates itself by controlling sweat and odor for 100 hours. # Product Carpe is a quick-drying lotion that stops odor and sweat for 100 hours. It is clinically tested and promises sweat and odor control, and advertises a money-back guarantee if you don't love it. The ad does not specify who the product is for, but does feature active people on BMX bikes. # Visual style The ad features a hybrid production quality. It is part polished commercial, part UGC-style recording of Terry Adams and the presenter in the warehouse. The editing style features quick cuts. The pacing is fast and engaging. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click that link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The video opens with two men riding BMX bikes in what appears to be a warehouse. - 00:01–00:06 A man stands with a microphone in front of a timer. He explains that for every second BMX legend Terry Adams can hold a wheelie, viewers will get 1% off. - 00:06–00:09 The presenter introduces Carpe lotion. He says that Carpe is a quick-drying lotion that stops odor and sweat. - 00:09–00:10 Terry Adams attempts to hold a wheelie. - 00:10–00:20 The presenter explains that the discount is getting too big, before Terry attempts the wheelie again. - 00:20–00:58 Terry successfully holds the wheelie for 56 seconds. - 00:58–00:23 The presenter announces that viewers are getting Carpe for 56% off, and to click the link below to stay dry out there.

# Ad summary In a warehouse setting, the host stands next to a BMX performer who is doing a wheelie to promote the benefits and limited time offer for Carpe lotion. # Brand positioning Carpe is a brand that specializes in sweat and odor control products with premium fragrances. Unlike competitors that smell cheap, Carpe focuses on premium fragrances, suggesting a focus on a more sophisticated and discerning customer base. The brand is positioned as offering a quick-drying lotion with triple action protection for controlling sweating, killing odor-causing bacteria, and nourishing the skin, promoting confidence and comfort for its users. # Product Carpe is presented as a quick-drying lotion designed to stop odor and sweat. It comes in premium fragrances, setting it apart from deodorants that allegedly smell cheap. The lotion offers triple action protection, meaning it controls sweating, kills odor-causing bacteria, and nourishes skin. This product aims to address the pain point of unwanted sweat and odor while also providing skin nourishment. # Visual style The ad uses a polished commercial aesthetic with bright, even lighting and clear visuals, indicating a mid-level production quality. The editing style combines quick cuts to maintain a fast pace and static shots to focus on the speakers and product. The pacing is consistent with around 20 CPM, creating a dynamic rhythm that emphasizes the limited-time offer. The audio-visual sync is evident, with cuts and product actions timed to the music beats and voiceover lines, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click that link below # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A BMX rider performs a wheelie while the host introduces the offer: for every second the rider holds the wheelie, customers get 1% off Carpe products, setting up the central concept of the ad. - 00:04–00:09 00:04–00:09 The host announces that for every second the BMX rider can hold the wheelie, the audience will get 1% off Carpe products. He urges the rider on, emphasizing the real-time nature of the discount and creating anticipation. - 00:10–00:17 00:10–00:17 The host transitions to explaining the benefits of Carpe, highlighting that it's a quick-drying lotion that stops odor and sweat and comes in premium fragrances. The purpose here is to communicate that Carpe is a quick-drying lotion with premium fragrances that differs from competitors, giving a functional appeal to the product. - 00:18–00:21 00:18–00:21 The host exclaims that the discount is getting too high as the rider continues doing a wheelie. The purpose here is to remind of the offer. - 00:21–00:28 00:21–00:28 The host dives into explaining Carpe's triple action protection: controlling sweating, killing odor-causing bacteria, and nourishing skin. The intent here is to reinforce product benefits and introduce why it is a good product to use. - 00:28–00:38 00:28–00:38 After the host asks how the BMX rider is still doing a wheelie, he announces that the rider achieved 56 seconds. This transitions into a visual display of the benefits and call to action. - 00:38–00:47 00:38–00:47 The host announces the final offer of 56% off with free shipping and lists 4 premium fragrances with 3 free gifts. The purpose is to create a sense of urgency and a valuable deal. - 00:47–00:48 00:47–00:48 The host gives a call to action to click the link below and directs to stay dry, ending the ad. The intent is to drive immediate purchase.

# Ad summary An individual shows the benefits of Carpe Antiperspirant on their website compared to Amazon. They show the packaging and various benefits that you can get if you purchase from their website. # Brand positioning Carpe is presented as a solution to a common problem, particularly excessive sweating. It aims to occupy a space in the consumer's mind as a reliable and effective product for managing sweat-related concerns, offering a sense of confidence and comfort to its users. The brand is positioning itself as being customer-centric with a focus on providing added value and a superior purchasing experience when compared to other retailers. # Product The product being advertised is Carpe Antiperspirant, specifically designed to combat sweat and its associated issues. The ad presents it as a solution to excessive sweating and the problems it can cause. The product claims to offer '100 hours of protection'. The advertised special includes free gifts and free shipping. The ad emphasizes that purchasing directly from the brand’s website ensures these benefits, as well as a discount. # Visual style The ad has a UGC feel. It has static shots and is filmed in a first-person perspective. The cuts are smooth with average pacing. The ad seems to be in sync with the audio and the visual. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just get it for 56% off on our website. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator states they're tired of people returning the product because it is a lotion, but immediately clarifies that viewers should not buy the same product on Amazon. - 00:04–00:08 The creator warns that Amazon charges $20 for one stick, without free gifts or a 56% discount, implying a higher cost and fewer benefits. - 00:08–00:12 The creator emphatically advises against buying the product on Amazon, instead directing viewers to their website for a 56% discount. - 00:12–00:16 The creator concludes by stating they will not process returns and encourages viewers to buy another before the product sells out, creating a sense of urgency.

# Ad summary This ad features a spokesperson in a warehouse-type setting promoting a sweat and odor-control lotion called Carpe. In order to demonstrate the need for a good antiperspirant, the spokesperson gets Terry Adams, a famous BMX biker, to perform wheelies. The longer Terry performs the wheelie, the higher the discount consumers will get on Carpe products. The ad concludes with a shot of the spokesperson and Terry, as they explain the benefits of Carpe as well as the discounts available to consumers. # Brand positioning Carpe is a brand of lotion focused on helping consumers control sweat and odor. The brand attempts to position itself as a premium alternative to more traditional deodorants. The brand showcases its commitment to making antiperspirant in a creative, innovative way. # Product Carpe is a lotion designed to help users control sweat and odor. It is available in a variety of premium fragrances, unlike deodorants that smell cheap. According to the ad, Carpe has triple action protection that controls sweating, kills odor-causing bacteria, and nourishes skin. It can clinically control sweat and odor for 100 hours. # Visual style The ad is shot in a way that gives it a UGC feel. The setting is unprofessional, and the editing is pretty straightforward. The pacing is moderately fast. Text and product actions are timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click that link below # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The spokesperson is filming inside a warehouse, claiming the company is going to run out of money. - 00:02–00:07 00:02–00:07 The spokesperson then states for every second Terry Adams, a BMX biker, is able to perform a wheelie, consumers get 1% off the Carpe product line. - 00:07–00:14 00:07–00:14 The BMX biker performs his wheelie, while the spokesperson highlights that Carpe is a quick-drying lotion that stops odor and sweat, unlike some deodorants that smell cheap. - 00:14–00:17 00:14–00:17 The spokesperson also claims that Carpe comes in premium fragrances. - 00:18–00:23 00:18–00:23 The spokesperson highlights that Carpe has triple-action protection. - 00:23–00:27 00:23–00:27 The spokesperson details what is meant by triple-action protection: controlling sweat, killing odor-causing bacteria, and nourishing skin. - 00:27–00:33 00:27–00:33 The spokesperson begins to get concerned about the BMX biker as he asks why he is still performing the wheelie and how he is even able to do it. - 00:33–00:40 00:33–00:40 The spokesperson emphasizes that Carpe controls sweat and odor for 100 hours. - 00:40–00:56 00:40–00:56 The spokesperson asks the BMX biker why he is still going. The biker responds by saying that it feels good, while continuing the wheelie. - 00:56–01:00 00:56–01:00 The spokesperson, while standing next to the biker, states that customers are getting 56% off Carpe and free shipping if they click the link below. The consumer will get to choose 4 premium fragrances and 3 free gifts. - 01:00–01:01 01:00–01:01 The spokesperson encourages the viewer to click the link below and to "stay dry out there."