How ButcherBox Advertises on Meta

# Ad summary This ButcherBox ad highlights the ease of upgrading to high-quality meat delivered directly to your door, positioning it as a superior alternative to grocery store steaks. # Brand positioning ButcherBox is presented as a premium meat delivery service that wants consumers to move away from settling for inferior grocery store steaks. The brand aligns with values of quality, convenience, and upgrading everyday experiences, which makes it attractive for those who prioritize better ingredients and cooking at home. ButcherBox aims to occupy the space in the consumer's mind as a provider of high-quality meats for special occasions like BBQs, emphasizing convenience and superior taste compared to grocery store options. This positioning is both functional, focusing on delivery and quality, and emotional, appealing to consumers who desire premium experiences. # Product The advertised product is ButcherBox's meat delivery service, which aims to deliver better meat directly to your doorstep. The service is designed for individuals who want to upgrade their BBQ experience, suggesting it targets home cooks and grill enthusiasts. The ad highlights the convenience of getting better meat delivered rather than settling for grocery store options. The featured item is a steak placed on a grill with a sprig of rosemary. It appears seasoned and cooked, showcasing its quality and appetizing look. A pair of metal tongs holds the steak, suggesting it is being cooked or served. The ad subtly addresses the purchase barrier of lower quality meat available at grocery stores by offering a premium delivered alternative. ButcherBox positions itself as a source of high-quality, convenient and delicious meat for discerning consumers. # Visual style The ad features a vibrant, mouthwatering image of a steak on a grill. The production quality is high, with clear focus on the steak and diffused lighting in the background. The background is blurred, which helps to draw attention to the product. The typography is clean and modern, fitting the tone of the brand. # Hooks Headline: STOP SETTLING FOR GROCERY STORE STEAKS. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by calling out the viewer, addressing the consumer directly and the need to stop settling for grocery store steaks, telling them there is a better option. - The ad follows this up by positioning ButcherBox as the solution, letting them know that they can 'Upgrade for your next BBQ', letting the consumer know this service is perfect for that next BBQ. - Finally, the ad provides a direct value proposition from the brand with 'Get Better Meat Delivered', driving home the point about the quality and convenience of their service.

# Ad summary A woman shares her experience with ButcherBox, highlighting how it has eliminated her grocery store anxiety, provides high-quality meat without antibiotics or added hormones, and makes dinner easier and more enjoyable for her family. # Brand positioning ButcherBox is presented as a premium meat and seafood subscription service that prioritizes quality, convenience, and health. The brand aims to occupy the space in the consumer's mind as a solution to grocery store anxiety and the need to decode labels. It aligns with values of stress-free living and top-tier meat, promoting a lifestyle where dinner is easier and family meals are more enjoyable. ButcherBox pushes against the norms of in-store meat shopping, where consumers often face uncertainty about the quality and ingredients of the products they buy. The brand positioning is both functional (providing high-quality meat and seafood) and emotional (reducing anxiety and enhancing family meals). # Product ButcherBox is a subscription service that delivers high-quality meat and seafood directly to the customer's door. The product is for individuals who experience grocery store anxiety, value convenience, and prioritize the quality and health of their food. ButcherBox meat and seafood never has antibiotics or added hormones. The USPs include eliminating grocery store anxiety, providing top-tier meat, making dinner easier, and ensuring family meals are more enjoyable. The ad shows use occasions such as preparing pizza, salmon with potatoes, and chicken with vegetables. It addresses the purchase barriers of grocery store anxiety and uncertainty about meat quality by offering a convenient and trustworthy alternative. # Visual style The ad has a UGC feel with quick cuts and a casual tone. The production quality is a hybrid of polished commercial and user-generated content. The pacing is fast, with cuts timed to the voiceover lines. The overall aesthetic is bright and inviting, showcasing the quality of the food and the convenience of the service. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Just try ButcherBox and you'll see what I mean as soon as you get your first box. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator unpacking a ButcherBox, expressing that she wants her money back from ButcherBox. - 00:03–00:06 The creator explains that she wants her money back because ButcherBox has eliminated her grocery store anxiety. - 00:06–00:11 The creator continues by saying that she no longer spends 20 minutes decoding labels like she's taking the SAT. - 00:11–00:14 The creator states that she can only trust one name, ButcherBox. - 00:14–00:17 The creator shows her freezer stocked with ButcherBox products, stating that her freezer is stocked and dinner is easier. - 00:17–00:21 The creator shares that her family is actually complimenting the meals now. - 00:21–00:24 The creator states that the meat tastes better than anything she can find in-store. - 00:24–00:30 The creator points out that ButcherBox meat and seafood never has antibiotics or added hormones. - 00:30–00:38 The creator concludes by saying that she wants her money back because she signed up for a stress-free life and top-tier meat, calling it rude. - 00:38–00:43 The creator encourages viewers to try ButcherBox to see what she means as soon as they get their first box.

# Ad summary This ad uses a man as a personal endorsement, showcasing how ButcherBox provides clean, high-quality protein delivered directly to your door, eliminating the need to scrutinize labels at the grocery store. # Brand positioning ButcherBox is presented as a premium provider of clean, high-quality protein that simplifies healthy eating. The brand emphasizes transparency by offering meat free from antibiotics, added hormones, and over 200 banned ingredients, positioning itself as a reliable alternative to conventional grocery store options that often contain unwanted additives. ButcherBox aligns with a lifestyle focused on health and convenience, appealing to those who want to avoid the time-consuming process of label-reading. The brand's functional positioning centers around purity and convenience, with a touch of emotional reassurance for consumers concerned about ingredient quality. # Product ButcherBox is a delivery service providing high-quality meats directly to consumers' doors. These meats are explicitly stated to be free from antibiotics, added hormones, and more than 200 banned ingredients. The ad emphasizes the convenience of the service, allowing users to avoid label-reading and second-guessing the ingredients in their food. The product range includes steak, ground beef, chicken, and salmon, highlighting variety. The key selling points are clean protein and ease of access, aimed at consumers who value health and transparency in their food choices. # Visual style The ad features a mix of casual, home-style shots and close-up product displays, lending it a UGC feel. The editing includes quick cuts to maintain a brisk pace and capture attention, with simple transitions between scenes. The overall production quality appears to be a hybrid of authentic user-generated content and polished commercial elements. The pacing is consistent throughout, maintaining the viewer's interest. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man standing near a grill, introducing a grilling "cheat code" he wishes he had known sooner. This sets up a problem/solution narrative while positioning him as a relatable source. - 00:02–00:08 The man then speaks to the camera from inside his home, describing the frustration of reading labels in grocery stores to avoid unwanted ingredients like antibiotics and added hormones. The perspective shifts to that of an everyday consumer dealing with a common problem, creating empathy and setting the stage for a solution. - 00:08–00:17 The man introduces ButcherBox as the solution, showing a ButcherBox delivery and emphasizing that it offers products with "no antibiotics, no added hormones, free from 200+ banned ingredients, just real clean protein delivered to my door." The ad transitions into the brand’s direct solution, positioning it as a provider of pure, high-quality protein. - 00:18–00:23 The man is seen grilling a steak, emphasizing the ease and peace of mind that comes with using ButcherBox. This continues the 'solution' narrative beat, illustrating the benefits of convenience and ingredient transparency. - 00:26–00:30 The man, back on the patio and addressing the camera, encourages viewers to "stop overthinking your protein and grill with pride with ButcherBox." He then samples the steak, ending the ad with a direct endorsement from the customer, solidifying the brand’s promise of quality and simplicity.

# Ad summary This image ad features uncooked meat and text that apologizes for 'ruining' grocery store meat by offering a higher-quality alternative. It emphasizes the benefits of their protein, such as being grass-fed, pasture-raised, and free of antibiotics and added hormones. # Brand positioning The brand positions itself as offering high-quality, ethically-sourced meat that is superior to typical grocery store options. By highlighting the grass-fed, pasture-raised, and hormone-free nature of their protein, the brand appeals to health-conscious consumers who prioritize natural and minimally processed foods. The brand suggests that once customers experience the superior quality of their meat, they won't want to go back to conventional alternatives, positioning itself as a disruptor in the market. # Product The product being advertised is high-quality meat, specifically distinguished by its sourcing and processing. The ad claims that it is 'grass-fed & pasture-raised, raised with no antibiotics OR added hormones, ever, minimally processed.' This product is positioned for consumers who are concerned about the quality and ethical implications of their food choices. The ad implies that grocery store meat is of lower quality and may contain undesirable additives. By using the language 'sorry we ruined grocery store meat,' the ad suggests a sense of regret and acknowledges the impact on the consumer's perception of standard meat products. # Visual style The ad employs a clean, minimalist aesthetic with a focus on the product. The production quality appears to be professional, with careful attention to lighting and composition. The visual motif is centered around the raw meat and fresh ingredients, creating an association with natural, high-quality food. The typography is large and bold, designed to be easily scannable. The style contrasts with typical processed food ads, opting for a more authentic, ingredient-focused approach to capture attention. # Hooks Headline: SORRY WE RUINED GROCERY STORE MEAT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a dramatic statement, 'SORRY WE RUINED GROCERY STORE MEAT,' instantly grabbing attention by suggesting a negative impact on the consumer's perception of typical meat products. This is told from the brand's perspective, acknowledging the potential disruption their superior product causes. - The brand provides further context, stating, 'We didn't mean to make you question every label. But once you try protein that's:' clarifying their intention was not to create doubt, but to offer a better alternative. This is also told from the brand's perspective. - The ad then highlights the product's key attributes: 'Grass-fed & pasture-raised, raised with no antibiotics OR added hormones, ever, minimally processed.' This is from the brand's perspective, emphasizing the superior quality and ethical sourcing of their meat. - The ad concludes with a reflective statement, '...it's hard to go back. Sorry about that.' from the brand's POV, which reinforces the product's addictive quality and acknowledges the shift in consumer expectations.

# Ad summary The ad showcases an insane deal from ButcherBox, offering 100% Grass-Fed, Pasture-Raised Ribeyes and their Signature Box for a discounted price. It emphasizes the total savings and free shipping, enticing new members with a limited-time offer. # Brand positioning ButcherBox is positioned as a provider of high-quality, ethically sourced meats and seafood delivered directly to your door. The brand emphasizes premium ingredients like 100% grass-fed and pasture-raised beef, wild-caught salmon, and crate-free bacon. By focusing on quality, convenience, and ethical sourcing, ButcherBox aims to occupy the space of a trusted, health-conscious provider that caters to customers who value transparency and superior ingredients without the hassle of traditional grocery shopping. # Product The ad features two primary ButcherBox offerings. The first is 100% Grass-Fed, Pasture-Raised Ribeyes, highlighted as a premium meat cut and being offered as 'FREE FOR A YEAR' as a new member offer. The second is the ButcherBox Signature Box in Medium, delivered every four weeks and containing a variety of meats, including Wild-Caught Sockeye Salmon, 100% Grass-Fed, Pasture-Raised New York Strips, Ground Beef 85/15, Crate-Free Boneless Pork Chops, Organic Free-Range GF Chicken Nuggets, and Applewood Smoked, Crate-Free ButcherBox Bacon. The ad aims to highlight the value and variety available through a ButcherBox membership, addressing the barrier of convenience by offering regular deliveries of high-quality meats. # Visual style The ad features a clean and simple design, resembling a screenshot of a product listing. It utilizes basic typography and straightforward product visuals against a light beige background, giving it a direct and informative feel. The use of red circles with numbers creates visual anchors, while the 'This deal is insane!' badge adds a touch of urgency and excitement. # Hooks Headline: This deal is insane! 🤪 # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a clear listing of products: 100% Grass-Fed, Pasture-Raised Ribeyes, offered 'FREE FOR A YEAR' for new members. This serves to grab the viewer's attention with a high-value offer and highlight the premium quality of ButcherBox's meat. This is told from the Brand POV. - Next, the ad presents the ButcherBox Signature Box, outlining its contents and delivery frequency. This aims to showcase the variety and convenience of a ButcherBox subscription. This is told from the Brand POV. - Finally, the ad presents the total cost, emphasizing the 'FREE' shipping and the total price of USD $179.00, coupled with a badge that says "This deal is insane!" to create a sense of urgency and value. This is told from the Customer POV, who would see the value in the offer.

# Ad summary This ad visualizes what an XL ButcherBox contains using a bar graph layout. The Y axis is numbered from 1 to 8, while the X axis lists different meat types, including 'Ground Beef', 'NY Strips', 'Top Sirloin', 'Pork Tenderloin', 'Chicken Breasts', and 'Pork Chops', plus the word 'FREE'. Stacks of meat products are aligned to each meat type in a bar graph format to show the relative amounts of each meat included in the XL ButcherBox. Text at the top advertises a free protein offer and free shipping. # Brand positioning ButcherBox is presented as a provider of high-quality meats delivered directly to your door. The inclusion of a variety of meat types (beef, pork, and chicken) suggests a versatile offering that caters to different tastes and preferences. By visualizing the contents of their XL ButcherBox, the brand aims to be transparent about what customers can expect, emphasizing value and convenience. The offer of 'FREE PROTEIN FOR A YEAR' positions ButcherBox as a generous and reliable source for meat, reinforcing its commitment to customer satisfaction and long-term value. # Product The featured product is the XL ButcherBox, a curated selection of meats delivered directly to the customer. The ad visualizes the contents of the XL ButcherBox, including stacks of ground beef in black packaging, NY Strips, top sirloin cuts, pork tenderloins in clear packaging with a label, stacks of chicken breasts in clear packaging with labels, and pork chops in black packaging. The graphic representation is in the form of a bar graph. A selection of 'FREE' meat cuts is also shown separately on the right, emphasizing an extra incentive for purchase. The visual emphasizes the variety and quantity of meats included in the box, making it clear what the customer is getting for their money. The offer of 'FREE PROTEIN FOR A YEAR' and 'FREE SHIPPING' serve as USPs, designed to overcome purchase barriers. # Visual style The ad employs a clean, infographic style that prioritizes clarity and information. The layout is structured with a bar graph format, using stacks of meat to represent quantities. The color palette is muted, with natural tones dominating, and the background is kept simple to avoid distractions. The image quality is high, ensuring that each cut of meat looks appetizing and well-defined. The typography is straightforward and legible, supporting the overall informational purpose of the ad. This style aims for a balance between informative and visually appealing, designed to be easily scannable and trustworthy in a social media feed. # Hooks Headline: What's in a XL ButcherBox? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline that announces a promotion: 'FREE PROTEIN FOR A YEAR | FREE SHIPPING TO YOUR DOOR'. This is intended to immediately grab the viewer's attention with a compelling offer and establish the brand's commitment to customer value. The brand is communicating the promotion. - The ad then presents a question: 'What's in a XL ButcherBox?' This is designed to pique the viewer's curiosity and encourage them to explore the contents of the product. The brand is asking the question from a place of clarity and authority. - The ad then uses a bar graph to visually display the quantity of each meat type included in the XL ButcherBox. This reinforces the brand's commitment to transparency and customer satisfaction. The brand is showing its offering.

# Ad summary A brand representative for ButcherBox explains why its meat subscription is worth $179 a month. The ad mentions deals and specials and buying meat from ButcherBox would be cheaper than going to the grocery store. The ad also highlights that its products are high-quality because it bans over 200 ingredients, treats animals with dignity and respect, and farmers ethically. # Brand positioning ButcherBox aims to be a premier provider of high-quality meat. The brand promotes values such as investing in well-being through quality nutrition, ethically sourced products, and superior standards compared to the average grocery store's offerings. The brand presents itself as a provider of "cleanest, healthiest meat" with an emphasis on product quality and ethical practices. # Product ButcherBox is presented as a curated meat subscription service focused on delivering high-quality meat directly to consumers' doors. The products include ground beef, chicken, and salmon, all frozen at the peak of freshness for convenient storage and meal preparation. A key unique selling proposition (USP) is that ButcherBox meat is of superior quality, being "the cleanest, healthiest meat out there". This is achieved by banning over 200 ingredients and ensuring that all animals and farmers within the system are treated with dignity, respect, and ethical standards. The ad addresses the cost barrier by stating that the deals and specials offered make a ButcherBox cheaper than buying meat at the grocery store. # Visual style The ad has a polished commercial aesthetic, combining bright, clean shots of food preparation with more rustic footage of farms and fishing boats. The editing includes quick cuts that showcase ingredients, meals, and sourcing practices. The overall effect balances a high-end feel with an authentic glimpse into the brand's ethical and quality standards. The pacing is moderate, emphasizing both visual appeal and informative content. Food preparation aligns with the voiceover, as do farm shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try ButcherBox today. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a question about the value of ButcherBox's $179 monthly subscription, immediately addressing a potential cost objection. This sets the stage for the ad's focus: justifying the subscription's price by highlighting its benefits. - 00:03–00:12 The brand rep then introduces multiple reasons why ButcherBox is a worthwhile investment, positioning it as a choice for high-quality nutrition. - 00:12–00:23 The ad shares specific reasons for its value proposition. These claims build directly upon the initial cost question, providing practical justifications. - 00:23–00:27 The ad reiterates key benefits, such as meat that is frozen at peak freshness, delivered directly, and more affordable than grocery store meat. The brand rep summarizes the value points in a confident and reassuring tone, reinforcing the initial arguments. - 00:27–00:37 The ad explains that the product has an ethical sourcing model and lists 200 banned ingredients. This underscores the brand's commitment to ethical practices and product quality. - 00:37–00:39 The brand rep closes the ad by encouraging the viewer to try ButcherBox, offering a clear call to action that transitions viewers from consideration to action.

# Ad summary This image ad promotes ButcherBox and highlights a limited time offer of free filet mignons for a year. The ad features an image of filets individually sealed in black packaging. # Brand positioning ButcherBox is presented as a convenient way to enjoy steakhouse-quality meats at home. The brand positions itself by offering free filet mignons for a year to customers, implying a premium product and a desire to bring luxury dining experiences to the comfort of one's home. The brand also promotes a sense of exclusivity and time-sensitive decision-making through the 'limited time offer.' # Product The product is filet mignon, a premium cut of beef, individually packaged for freshness. The ad directly promotes a "FREE FILET MIGNONS FOR A YEAR" offer, highlighting the high value of the product. The filets are shown sealed in black packaging, suggesting freshness and high quality. The offer addresses a potential purchase barrier by providing a significant incentive (free product) to encourage trial or subscription. # Visual style The ad has a clean, straightforward visual style with a focus on highlighting the product and the offer. The production quality appears to be moderately polished, with clear product shots. The color palette is simple, with a light yellow background, red and black accents, and contrasting fonts to draw attention to the key message. The composition is balanced, with the product image anchored below the main text. # Hooks Headline: FREE FILET MIGNONS FOR A YEAR # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The top section shows a repeating banner that says "$818* VALUE." This is included to emphasize the monetary worth of the free filet mignon offer for a year. The brand is conveying the significant savings that the customer will receive. - The brand, ButcherBox, is featured next with the claim "Steakhouse, At Home." This is included to clarify the ease of consuming steakhouse-quality meals from home. The brand is conveying this part of the message. - The main offer is displayed: "FREE FILET MIGNONS FOR A YEAR." This is the central value proposition designed to grab attention and entice potential customers with a significant benefit. The brand is conveying this offer. - Lastly, the ad closes with an image of the individually packaged filet mignons. This showcases the product itself, providing a visual representation of what the customer will receive. The brand is providing a visual of the product to the customer.

# Ad summary The image promotes ButcherBox, highlighting a Memorial Day deal that includes free ribeyes for a year with a new membership. # Brand positioning ButcherBox presents itself as a provider of high-quality meats. The brand positions itself to appeal to consumers looking for premium cuts, as implied by the focus on ribeye steaks. The brand seeks to occupy a space in the consumer's mind as a go-to source for high-quality meat, particularly for special occasions like Memorial Day. The values associated with the brand include quality, exclusivity (membership required), and generosity (giving away free product). The brand is positioned as functional (providing quality meat) and emotional (offering a premium product for celebrations). # Product The featured product is a ribeye steak, presented as part of a deal from ButcherBox, a company that requires membership to access. The steak is shown cooked on a grill, topped with a pat of melting butter and a sprig of rosemary, implying a high-quality cut ready for consumption. The deal involves giving away free ribeyes for a year to new members, which is advertised as a $924 value. The ad is designed for consumers who enjoy premium meat and are willing to join a membership program to obtain it. The ad addresses the purchase barrier of the cost of high-quality meat by offering a significant discount as part of the membership. # Visual style The ad has a high-quality, mouth-watering visual style with a focus on the product. The image is well-lit with a warm tone, emphasizing the appetizing nature of the steak. The overall design is simple and direct, focusing on the product and the offer. The text is layered over the image in a way that is easy to read, ensuring that the message is clear and prominent. # Hooks Headline: THIS MEMORIAL DAY DEAL IS INSANE 🤯 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of a ribeye steak on a grill with flames in the background, signaling a celebratory event. The brand tells the viewer the deal is so good it requires emphasis and attention. - ButcherBox announces the Memorial Day deal, informing the viewer that they are giving away free ribeyes for a year to new members. ButcherBox tells the viewer the explicit details of the deal and what they will receive with a membership. - The ad concludes by highlighting the monetary value of the free ribeyes, reinforcing the savings. ButcherBox shares the explicit value of the offer in dollar amount to emphasize how much of a benefit it is.

# Ad summary This image ad for ButcherBox promotes a limited-time offer of free filet mignons for a year. The layout features an all-over pattern of various steak and asparagus dishes against a pale yellow background. The central text highlights the special offer and encourages immediate action. # Brand positioning ButcherBox positions itself as a premium provider of high-quality meats delivered directly to consumers. The brand implies a focus on upgrading the grilling experience with premium cuts like filet mignon. The positioning suggests a commitment to quality and convenience, simplifying access to high-end meat products for consumers who value superior taste and ingredients. # Product The featured product in the ad is filet mignon, a premium cut of beef known for its tenderness and flavor. The ad showcases both raw and cooked preparations of the steak, with the cooked version paired with asparagus to suggest a gourmet dining experience. The primary selling point is the limited-time offer of receiving free filet mignons for a year, which creates a strong incentive to purchase. This offer aims to eliminate the purchase barrier related to the perceived cost of high-quality meats by highlighting significant long-term value. # Visual style The ad has a clean, product-focused visual style with a repeating pattern that draws the eye. The production quality is high, with professionally lit and styled food photography. The layout feels modern and designed for easy scannability, making it effective for grabbing attention in a busy feed. # Hooks Headline: Grilling Just Got An Upgrade FREE FILET MIGNONS FOR A YEAR # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating, "Grilling Just Got An Upgrade," promising an improvement in the user's cooking experience. The brand is speaking to elevate the perceived quality and satisfaction of grilling. - The ad highlights the offer of "FREE FILET MIGNONS FOR A YEAR" to draw immediate attention to the value proposition. The brand is clearly emphasizing the benefit to attract potential customers. - The ad includes the message, "OFFER ENDS SOON" to create a sense of urgency and encourage immediate action. The brand is clearly emphasizing scarcity and exclusivity to drive conversions. - The ad features a prominent "$818* VALUE" badge to underscore the monetary worth of the offer. The brand is reinforcing the substantial financial incentive to convert potential customers.

# Ad summary This ButcherBox image ad promotes a Memorial Day deal for free NY Strips for a year. The ad lists the value of the product and boasts 100% grass-fed and pasture-raised beef. The ad features a CTA to claim your offer today. # Brand positioning ButcherBox is presented as a premium meat delivery service focused on providing high-quality, ethically sourced meat. The ad emphasizes the value and quality of their products, positioning the brand as a provider of 100% grass-fed and pasture-raised beef. By highlighting the Memorial Day deal, ButcherBox aims to appeal to customers looking for high-quality meat options for special occasions, aligning with a lifestyle that values premium ingredients and convenience. # Product The advertised product is a selection of NY Strip steaks from ButcherBox. The ad highlights that the beef is 100% grass-fed and pasture-raised. Each box contains 2 steaks, each weighing 10 oz. The ad aims to overcome potential purchase barriers by presenting a high-value offer for a limited time, emphasizing the quality and quantity of the meat provided. # Visual style The ad features a clean and straightforward design with a focus on the product and the offer. The layout is simple, with text and product visuals arranged neatly against a solid background. The color palette is muted, with beige and red tones creating a warm and inviting feel. The overall production quality is high, with professionally shot product imagery. # Hooks Headline: Memorial Day Deal: FREE NY STRIPS FOR A YEAR # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLAIM YOURS TODAY # Point of view - [object Object] # Storyline - The ad starts by announcing a 'Memorial Day Deal' offering 'FREE NY STRIPS FOR A YEAR,' immediately grabbing attention and conveying a sense of urgency and exclusivity. This is from the brand's perspective to draw the viewer in with a special offer. - Next, the ad lists the '$924* value' of the deal, reinforcing the high value of the offer and making it seem more appealing. This is from the brand, showing the consumer the amount of value that they are getting with this offer. - The ad then specifies that the beef is '100% grass-fed + pasture-raised' and '2X 10 OZ per box', emphasizing the quality and quantity of the product. The perspective of the brand communicates quality that sets them apart. - Finally, the ad includes a call to action 'CLAIM YOURS TODAY' to prompt immediate engagement and purchase. The CTA is from the brand and is designed to make the consumer feel a sense of urgency to purchase.

# Ad summary This ad for ButcherBox features a young woman standing in her kitchen talking about the importance of knowing what is in the meat that you are feeding your family. She then discusses that she shops at ButcherBox so that she knows what she is giving her family. # Brand positioning ButcherBox is a brand that delivers high-quality meat and seafood directly to consumers, emphasizing transparency and ethical sourcing. The brand aims to take the guesswork out of sourcing protein by offering a wide range of options, including salmon, beef, and chicken. ButcherBox prides itself on providing products that are natural, antibiotic-free, and sourced from animals raised in humane conditions. By focusing on quality and ethical considerations, ButcherBox aims to appeal to consumers who are conscious about what they feed themselves and their families, positioning itself as a trusted and convenient alternative to traditional grocery shopping. # Product ButcherBox offers a subscription service delivering a variety of high-quality meats and seafood directly to your door. They provide different protein sources like salmon, beef, and chicken. The product is explicitly advertised as taking "all the guesswork out of it" by offering options that are "natural, antibiotic-free" with transparent sourcing, which the consumer can trust. The ad directly addresses the purchase barrier of confusing labels and lack of transparency in traditional grocery shopping. # Visual style The ad is filmed in a naturalistic style with a UGC feel. The presenter is in a home kitchen setting with natural lighting. The editing style is relatively simple, with straightforward cuts between the speaker and product shots. The production quality is casual, reflecting a 'real person' testimonial. The pacing is moderate, maintaining a conversational rhythm throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman stands in her kitchen and asks the viewer if they know what is in the meat they are feeding their family. - 00:02–00:08 She acknowledges that she used to only shop for the cheapest option. - 00:08–00:18 She learned about the living conditions of the animals and what they were injected with, so she started shopping at ButcherBox. - 00:18–00:24 She states that ButcherBox takes the guesswork out of understanding confusing labels. - 00:24–00:28 She states that ButcherBox provides transparency of what is in the products. - 00:28–00:36 She states that ButcherBox offers a wide range of protein from salmon to beef to chicken, so you can get whatever you are looking for. - 00:36–00:42 She emphasizes the peace of mind she gets feeding her family a protein option that she can trust.

# Ad summary This ad is a POV showcasing a variety of meats being prepared in different ways. The text overlay asks the viewer if they have found the perfect gift for the protein lover in their life. # Brand positioning This ad focuses on meat as a high-quality and desirable gift. The ad promotes a lifestyle centered around enjoying protein, aiming to appeal to those who value fitness, health, or culinary enjoyment of meat. The brand is positioned outside the processed or vegetarian norms by focusing solely on meat preparation. The brand positioning is primarily emotional, associating meat with the satisfaction and pleasure of cooking and eating well. The focus is on the primal appeal and enjoyment of high-protein foods. # Product This ad features various types of meat prepared in different cooking styles. Cuts of beef, including steaks and cubes, are shown being grilled and pan-fried, while ground meat is shown being crumbled in a pan. The ad also showcases seasoned salmon fillets cooked in a pan. The cooking of different types of meats is being promoted for anyone who is a 'protein lover'. The variety of meats and cooking styles suggests the versatility and enjoyment of high-protein meals. Each cut and style offers a different experience, from the smoky flavor of grilled steak to the rich taste of pan-fried salmon. No purchase barriers are explicitly addressed, but the ad implies that high-quality meat is a desirable and enjoyable component of a fulfilling lifestyle. # Visual style The ad features a clean and straightforward visual style with close-up shots that focus on the meat and cooking process. The production quality appears to be a hybrid of UGC and polished commercial, which aims to feel authentic while still being visually appealing. The editing style is quick cuts, keeping the pace fast and engaging. The pacing is fairly consistent, with cuts occurring every 1-2 seconds. The cuts are timed to coincide with cooking actions, such as placing meat in a pan or seasoning it, which enhances the sensory experience and maintains viewer interest. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with a shot of a seasoned steak on a grill with flames visible underneath. This immediately establishes the theme of cooking meat and positions it as visually appealing. The perspective is from a close-up angle, putting the focus on the steak itself and creating anticipation. - 00:01–00:02 00:01–00:02 The shot transitions to seasoned beef cubes being cooked in a cast iron pan. This diversifies the types of meat being showcased and implies versatility. The change in cooking style and meat cut continues the theme of variety. - 00:02–00:05 00:02–00:05 The video shifts to a hand placing ground meat into a pan. This demonstrates another form of meat preparation, and showcases its versatility. The shift keeps the ad engaging and shows different cooking methods. - 00:05–00:07 00:05–00:07 The scene changes to a hand using tongs to place seasoned steak pieces into a hot pan. This highlights another steak-cooking method, emphasizing the sensory experience of cooking. The focus is on the sizzle and visual appeal of the meat cooking. - 00:07–00:09 00:07–00:09 The video shows salmon fillets being cooked in a pan. This introduces a different type of protein. This contrasts with the beef shown earlier and broadens the appeal. - 00:09–00:12 00:09–00:12 The shot returns to ground meat being pressed and seasoned in a pan. This action reinforces the message that meat is the focal point of the ad. The close-up view and actions highlight the preparation.

# Ad summary This ad is for ButcherBox and shows an offer of 100% Grass-Fed, Pasture-Raised Filet Mignons and a ButcherBox Signature Box, with a label stating that the deal is insane. # Brand positioning ButcherBox is positioned as a provider of high-quality meats delivered directly to your door. The ad showcases premium selections like 100% Grass-Fed, Pasture-Raised Filet Mignons and Wild-Caught Sockeye Salmon, alongside other crate-free and organic options. This implies a focus on quality, ethical sourcing, and convenience, appealing to health-conscious consumers who value both taste and responsible farming practices. The brand seems to directly appeal to people looking for high-quality meat without the hassle of going to a butcher or grocery store. # Product The ad highlights two distinct ButcherBox offerings: 100% Grass-Fed, Pasture-Raised Filet Mignons and the ButcherBox Signature Box. The filet mignons are explicitly marketed towards new members with an offer lasting one year. The ButcherBox Signature Box is a medium-sized assortment delivered every four weeks, containing Wild-Caught Sockeye Salmon, 100% Grass-Fed, Pasture-Raised New York Strips, Crate-Free Boneless Pork Chops, Fully Cooked Organic Free-Range GF Chicken Nuggets, Applewood Smoked, Crate-Free ButcherBox Bacon, and Organic Free-Range Boneless Skinless Chicken Breasts. The Signature Box offers a variety of premium meats, catering to diverse tastes and dietary preferences while highlighting the brand's commitment to quality ingredients and ethical sourcing. Together, both the filets and the Signature Box showcase the brand's focus on both specialization and customization. # Visual style The ad has a clean, minimalist style with a focus on showcasing the product and its value. The use of solid backgrounds and clear product photography creates a straightforward and trustworthy impression. The teal sticker adds a touch of personality. # Hooks Headline: This deal is insane! ">:( # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing 100% Grass-Fed, Pasture-Raised Filet Mignons with an offer for new members that lasts one year, immediately drawing attention with a premium product and incentive, from the brand's perspective. - Next, the ad presents the ButcherBox Signature Box, detailing its contents and delivery frequency, highlighting the brand's product offerings and the value of a curated selection of high-quality meats, told from the brand's perspective. - Lastly, the ad emphasizes the total cost, inclusive of shipping, framing it as a deal that is "insane!", conveying the perceived value and encouraging viewers to consider the overall savings, from the customer's perspective.

# Ad summary This ad by ButcherBox advertises their Memorial Day deal, which includes free ribeyes for a year. The ad includes the total value of the offer, states that their meat is 100% grass-fed and pasture raised, and that there are two 10oz steaks per box. # Brand positioning ButcherBox is presented as a high-value meat subscription service that emphasizes the quality and sourcing of its products. The ad highlights the brand's commitment to providing 100% grass-fed and pasture-raised beef, appealing to health-conscious consumers who prioritize ethical and sustainable farming practices. By offering a significant amount of meat, they position themselves as a premium provider that delivers both quality and quantity, which can be especially appealing for celebratory occasions like Memorial Day. The brand aims to occupy the space of providing high-quality, ethically sourced meat products conveniently delivered to the consumer, distinguishing itself from traditional grocery store offerings. # Product The product featured in the ad is ButcherBox's premium ribeye steaks, specifically highlighted as part of their Memorial Day deal. The steaks are described as 100% grass-fed and pasture-raised, emphasizing the natural and ethical sourcing of the meat. Each box contains two 10 oz steaks. The ad addresses the potential purchase barrier of cost by showcasing the total value of the offer at $924, which is crossed out, implying substantial savings and a limited-time opportunity. The overall message is that ButcherBox offers high-quality, responsibly sourced ribeye steaks in a convenient box, making it an appealing option for customers who value premium meat and ethical practices. # Visual style The ad has a clean, minimalist visual style, focusing on a straightforward presentation of the product and offer. The production quality appears to be studio-shot, with attention to detail in highlighting the quality of the steaks. The image treatment includes background removal to isolate the product and text, enhancing scannability and stop power in the feed. The typography is large and bold, ensuring the key message is easily readable. # Hooks Headline: Memorial Day Deal: FREE RIBEYES FOR A YEAR # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLAIM YOURS TODAY # Point of view - [object Object] # Storyline - The ad begins by announcing ButcherBox's Memorial Day deal, immediately capturing attention and creating a sense of urgency. This is from the brand's perspective to draw in viewers with an attractive offer and set the stage for further details. - The ad highlights the value of the deal, which is free ribeyes for a year, presenting the monetary value of $924. This is from the brand's perspective to emphasize the offer's significance and make it more appealing by quantifying the savings. - The ad emphasizes the quality of the meat, stating that it is "100% grass-fed + pasture-raised" and comes in a "2X 10 OZ per box" configuration. This is from the brand's perspective, highlighting the product's premium attributes to build trust and justify the offer. - The ad ends with a "CLAIM YOURS TODAY" call to action. This is from the brand's perspective, directly prompting the viewer to take immediate action and take advantage of the special offer.

# Ad summary This ad for ButcherBox promotes a Memorial Day deal offering free filet mignons for a year, emphasizing the value and quality of their grass-fed, pasture-raised beef. # Brand positioning ButcherBox is presented as a premium provider of high-quality meat delivered directly to your door. The focus is on sourcing ethically raised, grass-fed, and pasture-raised beef. By highlighting the 'Memorial Day Deal,' ButcherBox positions itself as a brand that cares about providing value and celebrating special occasions. The brand pushes against the norm of conventional, mass-produced meat by emphasizing the quality and sourcing of its products. The brand positioning is a mix of functional (quality, sourcing) and emotional (celebration, trust). # Product The product advertised is a selection of filet mignon steaks from ButcherBox. The steaks are highlighted as being 100% grass-fed and pasture-raised, emphasizing their superior quality and ethical sourcing. The ad mentions '2X 6 OZ per box,' specifying the quantity and size of the steaks included. A key selling point is the 'Memorial Day Deal' which offers 'FREE FILET MIGNONS FOR A YEAR,' addressing the potential purchase barrier of cost by offering a substantial incentive. The steaks are shown raw and fresh, ready to be cooked, reinforcing their quality and appealing to home cooks and meat enthusiasts. # Visual style The ad features a clean and straightforward visual style with a focus on highlighting the product and the offer. The production quality appears to be professionally shot. The color palette is simple, using a light beige background and contrasting red and black text. The layout is organized, with clear typography and a central focus on the image of the steaks. The overall style aims to convey quality and value in a simple, easy-to-digest format. The image treatment is natural, aiming to show the steaks as they are without heavy filters or enhancements. # Hooks Headline: Memorial Day Deal: FREE FILET MIGNONS FOR A YEAR # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLAIM YOURS TODAY # Point of view - [object Object] # Storyline - The ad begins with a headline announcing a 'Memorial Day Deal: FREE FILET MIGNONS FOR A YEAR,' immediately grabbing attention with a compelling offer. This is from the brand's perspective, meant to entice viewers with significant savings. - Next, the ad highlights the '$818* value,' emphasizing the monetary worth of the deal. This is again from the brand, reinforcing the offer's appeal by quantifying the savings. - The ad then states '100% grass-fed + pasture-raised,' touting the quality and ethical sourcing of the beef. This is ButcherBox communicating its commitment to providing high-quality meat. - The ad specifies '2X 6 OZ per box,' providing detailed product information about the steak quantity. This information is delivered by the brand to inform potential customers about the product specifics. - Finally, the ad concludes with a call to action, 'CLAIM YOURS TODAY,' urging viewers to take immediate action and take advantage of the offer. This is a direct prompt from the brand to encourage a purchase.

# Ad summary Screenshot of a ButcherBox order summary showing discounted pricing. The order includes a free offer for new members and a discounted bundle, leading to a total price of $179.00. A sticker exclaims "This deal is insane!". # Brand positioning ButcherBox is presented as a purveyor of high-quality, ethically sourced meats and seafood, emphasizing its commitment to providing 100% grass-fed, pasture-raised beef and wild-caught sockeye salmon. It positions itself as a premium service that delivers curated boxes of meat and seafood directly to consumers every four weeks, implying a focus on convenience and consistent quality. ButcherBox stands out by offering organic, free-range chicken options and crate-free pork, highlighting its dedication to animal welfare and health-conscious choices. # Product The featured product is a combination of individual meat selections and a signature box. First, 100% Grass-Fed, Pasture-Raised New York Strips are being offered as a free item for new members for one year. Second, a ButcherBox Signature Box (Medium) contains Wild-Caught Sockeye Salmon, 100% Grass-Fed Filet Mignons, Ground Beef 85/15, Crate-Free Boneless Pork Chops, Fully Cooked Organic Free-Range GF Chicken Nuggets, and Organic Free-Range Boneless Skinless Chicken Breasts, delivered every four weeks. The ad highlights the quality and variety of the product bundle, with a clear emphasis on ethically sourced and health-conscious ingredients. It conveys a special discounted price and the free New York Strips as a persuasive incentive for purchase. # Visual style The ad uses a simple, straightforward style resembling a screenshot of an order or pricing summary. It features a dark background with basic text formatting, giving it a utilitarian feel. The inclusion of a cartoon-style sticker adds a touch of informal, attention-grabbing contrast. Overall, the ad aims for clear communication of value through direct presentation of products and pricing, without elaborate visual enhancements. # Hooks Headline: This deal is insane! wink emoji # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins by listing high-quality meat products available through ButcherBox, specifying '100% Grass-Fed, Pasture-Raised New York Strips' which serves to grab attention by highlighting premium product quality from the Brand POV. - The image highlights a specific offer of 'FREE FOR A YEAR' for new members, incentivizing potential customers with a high-value deal and signaling a strong price value to attract attention from the Brand POV. - The image introduces a ButcherBox Signature Box, detailing its contents and emphasizing the variety of high-quality meats included, building interest and showcasing the full range of products for the customer from the Brand POV. - The image displays a final price of $179.00 after showing the list of included items, creating a sense of surprise and value from the Customer POV. - A yellow sticker states "This deal is insane!" reinforcing the impression of exceptional value and influencing the viewer's perception of the offer from an External Source POV.

# Ad summary This ad is for ButcherBox and it implies that the viewer is not grilling meat correctly. It is pushing the value proposition that ButcherBox can provide meat and seafood delivered on your schedule. # Brand positioning ButcherBox is presented as a premium provider of meat and seafood, differentiating itself by delivering high-quality products directly to the consumer's schedule. The brand positions itself as a convenient solution for those seeking better meat and seafood options, emphasizing both quality and convenience. ButcherBox directly addresses the pain point of sourcing premium meats by offering a curated selection delivered to your door, appealing to consumers who value quality, convenience, and a streamlined shopping experience. Butcherbox does not focus on competing with any specific competitor behaviors, instead promoting the values of the brand. # Product ButcherBox offers a subscription service for premium meat and seafood delivered directly to the customer's door on their schedule. The product is positioned for those who value quality, convenience, and better meat options. The service addresses the challenge of sourcing high-quality meat and seafood, providing a curated selection that meets the consumer's standards. It is portrayed as a solution for simplifying meal preparation and enhancing the grilling experience. The explicit product detail is the delivery of premium meat and seafood on your schedule. The ad focuses on the value of simplifying meal preparation and ensuring access to quality ingredients. # Visual style The ad employs a high-quality studio shot that focuses on the finished food product. The ad implements a vignette and is generally darker, allowing the text to pop off the screen. The ad features naturalistic lighting and relies on a close-up view to enhance the quality of the food. This is designed to convey quality and professionalism. # Hooks Headline: FINALLY. GRILLING THE WAY IT WAS MEANT TO BE. # Benefits - [object Object] # Features - [object Object] # Call to action GET BETTER MEAT DELIVERED # Point of view - [object Object] # Storyline - The ad opens with the headline “FINALLY. GRILLING THE WAY IT WAS MEANT TO BE” to suggest that grilling can be optimized. The brand is setting up the expectation that their service will help the user get the most out of grilling. - Following the headline, the line, "Premium meat and seafood delivered on your schedule," is intended to emphasize the value and convenience of the service. The brand voice is highlighting a practical benefit, showing what the customer gains by choosing ButcherBox. - The call to action “GET BETTER MEAT DELIVERED” is intended to drive sign-ups. The brand promotes a direct solution that addresses the customer's desire to find higher quality meat.

# Ad summary This ad promotes ButcherBox as a provider of high-quality meat and seafood that is raised without antibiotics or added hormones and is third-party animal welfare certified. It highlights the availability of ButcherBox products at Target. # Brand positioning ButcherBox is positioned as a provider of high-quality meat and seafood that consumers can feel good about. It caters to individuals who prioritize ethical and sustainable food sources. The brand emphasizes the absence of antibiotics and added hormones in its products, along with third-party certification for animal welfare. ButcherBox aims to occupy the space in the consumer's mind as a trustworthy source of meat and seafood. # Product The product being advertised is ButcherBox, a service that delivers high-quality meat and seafood. The ad highlights that the meat and seafood are raised without antibiotics or added hormones and are third-party animal welfare certified. The products are available at Target. The visual implies that ButcherBox offers a variety of meat and seafood options, including beef, pork, and other types of protein. # Visual style The ad features a clean and straightforward visual style, with a focus on showcasing the product in a clear and appealing way. The use of a solid background color and simple typography contributes to a modern and uncluttered aesthetic. # Hooks Headline: Meet Better Meat # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP BUTCHERBOX TODAY # Point of view - [object Object] # Storyline - The ad begins with the headline “Meet Better Meat”, immediately grabbing the viewer’s attention and suggesting that ButcherBox offers superior meat products. The brand is telling the audience that its meat is of higher quality than other options on the market. - The ad then showcases a box filled with various ButcherBox products, further emphasizing the variety and quality of meats offered. The brand aims to visually communicate the appeal and diversity of their product offerings. - Below the box, the ad notes that ButcherBox is “now at Target”, informing the audience that ButcherBox products are accessible at Target stores. The brand provides a convenient way for customers to purchase their products. - The ad elaborates on the product's benefits, mentioning that it is “High-quality meat and seafood, raised without antibiotics or added hormones and third-party animal welfare certified.” The brand reinforces its commitment to quality and ethical sourcing, appealing to health-conscious and ethically-minded consumers. - The ad concludes with a “SHOP BUTCHERBOX TODAY” call to action, encouraging the viewer to make a purchase. The brand encourages the customer to take immediate action.

# Ad summary This ad promotes ButcherBox, a service that delivers quality protein to your door at a price you can plan around. The ad features a man talking about his experience using the service, and showing a box of ButcherBox meat being delivered to his house. He states that he likes that ButcherBox helps avoid unpredictable prices at the store and having to shop at the store as frequently. # Brand positioning ButcherBox is presented as a convenient solution to the unpredictability of grocery store prices and the high cost of quality protein. The brand positions itself as a 'one-stop protein shop' that delivers steak, chicken, seafood, and ground beef directly to your door. The brand aligns with a practical and budget-conscious lifestyle, emphasizing the predictability and planning afforded by their service. ButcherBox appears to ignore the category norms of traditional grocery shopping for meat, instead offering a subscription-based delivery model. The brand's positioning is functional, focusing on the performance and convenience of their service, as well as the peace of mind it offers in terms of budgeting and meal planning. # Product ButcherBox is a subscription service that delivers a variety of high-quality proteins, including steak, chicken, seafood, and ground beef, directly to the customer's door. The product works by providing a curated box of meat at a predictable price, eliminating the guesswork and variability of grocery store pricing. It’s implied that the product is for people who want to eat quality meat but are trying to stick to a budget. Explicitly stated details include the variety of meats available (steak, chicken, seafood, ground beef) and the convenience of having it all delivered in one box. A USP is the ability to plan around a consistent price, addressing the purchase barrier of unpredictable grocery costs. The ad shows the product being unpacked and stored in the freezer, highlighting use occasions related to meal prepping and home cooking. The ad tells the viewer that this product is worth buying because it offers a reliable and cost-effective way to access quality protein. # Visual style The ad has a polished UGC feel, with natural lighting and a modern kitchen setting. It uses quick cuts to show the variety of meat products and the cooking process. The production quality is higher than typical UGC, suggesting a staged or sponsored video. The pacing is quick, with several cuts per minute, synced to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join ButcherBox today. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man standing in his kitchen, stating that 'quality protein shouldn't be a strain on your wallet.' - 00:02–00:07 00:02–00:07 He then shares his past experience, saying, 'Every grocery store trip felt like a guessing game. Prices were different every week, and somehow, protein was always the most expensive part.' - 00:07–00:11 00:07–00:11 He continues to talk about unpredictable costs, stating 'Between steak one night, chicken another, and seafood in between, the costs added up fast.' - 00:11–00:14 00:11–00:14 The man opens a ButcherBox, shifting to a first person perspective, and states, 'That's when I switched to ButcherBox, and it became my one-stop protein shop.' This communicates a solution. - 00:14–00:23 00:14–00:23 The man continues to unpack meat from the ButcherBox and lists the benefits of the service, 'Instead of paying unpredictable prices, I get all my protein in one box, at a price that I can actually plan around. Steak, chicken, seafood, ground beef—all in one delivery.' This continues to build the value proposition. - 00:23–00:25 00:23–00:25 He adds, 'I know exactly what I'm spending, and I know I'm stocked for weeks.' - 00:25–00:29 00:25–00:29 He then cooks the ButcherBox salmon, eating with rice, before restating the service's benefits: 'Quality protein, fewer store trips, and way less budget stress.' The visuals are synced to the benefits. - 00:30–00:34 00:30–00:34 Ending by standing in front of the ButcherBox box on the kitchen counter, the man makes his call to action, saying, 'So if you want quality protein that actually fits your budget, then join ButcherBox today.' This is the final CTA.