How Brodo Broth Co. Advertises on Meta

# Ad summary This ad for Brodo features Lisa Roberts, who shares her experience drinking it before coffee to hydrate and line her gut, highlighting its natural electrolytes, protein, and warming effect on chilly mornings. The visual is a casual selfie-style shot taken inside a car, enhancing the relatable, personal recommendation. # Brand positioning Brodo is presented as a health-conscious and convenient choice for modern consumers. The brand aims to occupy the space of a functional beverage, offering a hydrating and gut-lining option that serves as a beneficial alternative to coffee. It aligns with a lifestyle focused on natural ingredients, wellness, and simple routines. Brodo pushes against the norms of typical sugary or caffeinated morning drinks by positioning itself as a nutritious and delicious alternative, targeting those seeking to prioritize health and well-being in their daily habits. The brand positioning is both functional, emphasizing the natural electrolytes and protein, and emotional, promoting a feeling of warmth and deliciousness. # Product Brodo is a canned beverage designed to hydrate and line the gut. It's intended for anyone seeking a healthier alternative to coffee, particularly those looking for natural electrolytes and protein in their diet. The ad explicitly mentions that it contains tons of natural electrolytes and protein, tastes delicious, and warms you right up on chilly mornings! The product addresses the purchase barrier of taste by stating it tastes delicious and highlights its benefits for those seeking a hydrating and gut-friendly option, making it worth trying as a beneficial and tasty alternative to typical morning beverages. # Visual style The ad has a UGC, selfie-style production quality that aligns with platform-native content. The visual motifs include a natural setting (car interior) and direct product placement. The image treatment has natural lighting and minimal editing, lending authenticity. The typography is simple and caption-style, fitting with Instagram Stories. This style likely enhances scannability and stop power in the feed due to its relatable and unpolished feel. # Hooks Headline: I drink this before my coffee to hydrate and line my gut - tons of natural electrolytes and protein. Tastes delicious and warms me right up on chilly mornings! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with Lisa Roberts in what appears to be her car, holding a can of Brodo. This establishes the setting and introduces the product in a real-life context. This serves to capture attention and set the stage for a personal endorsement, told from the customer's point of view. - An orange text bubble appears, containing a testimonial from Lisa. She states she drinks Brodo before her coffee to hydrate and line her gut, highlighting its natural electrolytes and protein, delicious taste, and warming effect on chilly mornings. This provides the core message, emphasizing the product's benefits and her satisfaction. The perspective is from the customer, sharing a personal experience.

# Ad summary This ad is a screenshot of a note that provides information about Brodo protein. It lists features such as easy digestion, glycine for calming the nervous system, 10g of collagen-rich protein, and gut lining support. It shows an assortment of different protein flavors that Brodo offers. # Brand positioning Brodo is presented as a health-conscious brand focused on providing easy-to-digest protein. It emphasizes the benefits of its protein, such as supporting gut health and calming the nervous system. The brand positions itself as a way to upgrade your daily ritual, suggesting a lifestyle-focused approach rather than just a functional product. It promotes a sense of well-being through real food ingredients and collagen-rich protein, appealing to those seeking to improve their overall health and wellness routine. # Product Brodo offers an easy-to-digest real food protein, designed to support gut health and calm the nervous system. The protein is rich in collagen, with each serving containing 10g of collagen-rich protein. This protein is positioned for anyone looking to improve their daily ritual by incorporating a healthy, gut-supporting product into their routine. The ad addresses potential purchase barriers by highlighting the easy digestibility of the protein, making it an appealing option for those who may have digestive sensitivities. Multiple flavors of the protein are displayed to show the options available. # Visual style The ad has a casual, platform-native feel due to its presentation as a screenshot of a note on a mobile device. The product display includes both the packaged product and fresh ingredients, which conveys a sense of natural, healthy ingredients. The use of a screenshot gives it a UGC (user-generated content) look, which may increase its authenticity and relatability. The typography is clean and simple, typical of notes applications, making it easily scannable. # Hooks Headline: Better Sleep + Gut Health # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the health benefits, such as 'Better Sleep + Gut Health,' which is intended to immediately capture attention and highlight the primary advantages of the product. This sets the stage by positioning the product as a solution for these common concerns from the brand's POV. - Following the headline, there is a bulleted list detailing the key features of the protein, including easy digestion, glycine for calming the nervous system, 10g of collagen-rich protein, and support for a healthy gut lining. This is meant to educate the viewer on the functional benefits of the product, presented from the brand’s POV. - The ad concludes with the statement 'Upgrade your daily ritual with Brodo' which is meant to encourage the viewer to incorporate the protein into their lifestyle. This is a call to action aimed at inspiring the viewer to try the product, presented from the brand’s POV.

# Ad summary This ad showcases a screenshot of a note discussing the benefits of drinking Brodo bone broth before bed. It highlights how it replaced unhealthy nighttime habits and supports recovery, gut health, and deeper rest with its protein, collagen, and zero sugar content. # Brand positioning Brodo positions itself as a healthy nighttime beverage alternative. It directly contrasts with unhealthy nighttime habits like sugary treats or wine. The brand promotes values around health, recovery, and holistic well-being. Brodo presents itself as a simple solution that caters to gut health, deeper rest, and overall recovery through its nutritional bone broth. # Product Brodo is real bone broth designed to be consumed as a nighttime beverage. It contains 10g of protein, collagen-rich amino acids, and zero sugar, which helps support recovery, gut health, and deeper rest. The product is presented as a replacement for unhealthy nighttime habits like sweet treats or alcohol, addressing the pain point of waking up feeling bloated, dehydrated, and tired. The ad emphasizes that incorporating Brodo into a nightly ritual is simple and beneficial for overall well-being. # Visual style The ad has a raw, unedited look, resembling a screenshot taken directly from an iPhone's Notes app. The dark mode and basic formatting give it a lo-fi feel, contrasting with highly polished marketing visuals. The typography is simple and straightforward, typical of standard mobile note applications. # Hooks Headline: This is why I drink Brodo every night before bed... # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating the reason for drinking Brodo every night before bed. This is told from a first-person point of view, creating a personal connection and sparking curiosity about the product's benefits. - The narrative continues by describing past unhealthy evening habits and the negative feelings associated with them, such as waking up bloated, dehydrated, and tired. This creates a relatable problem for the audience, setting the stage for Brodo as the solution. This is told from the customer's point of view. - The narrative explains the discovery that the body needs protein and collagen at night for repair and recovery while sleeping. This creates a knowledge gap that introduces the functional benefits of Brodo and why it's a better choice. This is told from the customer's point of view. - The narrative transitions to explain that the customer swapped to a mug of Brodo. This introduces Brodo as the solution to the described problems and implies the positive changes experienced. This is told from the customer's point of view. - The narrative highlights the benefits of real bone broth, including 10g of protein, collagen-rich amino acids, and zero sugar, which support recovery, gut health, and deeper rest. This reinforces the nutritional value and benefits of Brodo. This is told from the brand's point of view. - The narrative concludes by simplifying the nightly ritual, stating that it now consists of a warm mug of Brodo before bed. This reinforces the ease of incorporating Brodo into a routine. This is told from the customer's point of view.

# Ad summary This ad promotes Brodo, emphasizing that their bone broths are a modern, convenient twist on traditional comfort food, and also provide nutritious help. The ad features the founder of the Brodo chain, Marco Canora, explaining the historic process of creating his bone broths. He explains that customers are the best marketing, and then different flavors and packaging options are displayed. # Brand positioning Brodo is presented as a modern brand offering a traditional, nutritious beverage with a focus on flavor and convenience. The brand aligns itself with the values of comfort, health, and tradition, while pushing against the norms of quick and processed foods. The brand positioning is both functional (offering nutrients and convenience) and emotional (providing comfort and a sense of well-being). Brodo aims to occupy a space in the consumer's mind as a better-for-you alternative to traditional comfort food, combining a historic recipe with a modern lifestyle. # Product Brodo is a bone broth product offered in various flavors, drawing inspiration from traditional recipes and updated for modern tastes. The product is available in both ready-to-drink cups and packaged pouches for home preparation. It is implied that the broth is for health-conscious individuals who seek a convenient and nutritious beverage. It is made using a labor-intensive process that prioritizes quality. The product comes in various flavors, including Chicken Bone Broth with Ginger and Turmeric, Chicken Bone Broth with Garam Masala, Tomato & Butter, and Chicken Bone Broth with Coconut, Curry & Lime. Brodo is presented as a convenient, comforting, and nutritious drink, addressing the barrier of time and effort required to make traditional bone broth. # Visual style The ad has a hybrid aesthetic, blending polished commercial shots with UGC-style moments. The editing rhythm is relatively quick, with frequent cuts. The production quality is a mix of professional and casual, which supports the tone of authenticity and tradition. The cuts sync with the music during the ingredient preparation montage. There are recurring visual motifs of close-ups on ingredients and the product packaging, emphasizing the natural and flavorful aspects of Brodo. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a ladle stirring a simmering pot of bone broth, conveying the rich, traditional process involved. - 00:01–00:01 00:01–00:01 A hand squeezes a lemon into a cup of broth, suggesting a fresh and flavorful addition to the product. - 00:02–00:05 00:02–00:05 The ad displays the Brodo store front and menu, visually establishing the brand's physical presence and range of offerings. - 00:05–00:06 00:05–00:06 The founder is seen carefully pouring the bone broth, reinforcing the care and quality of the product. - 00:06–00:06 00:06–00:06 Back to a close-up of the broth in a pot. - 00:07–00:08 00:07–00:08 Marco Canora, the founder of Brodo, is introduced and explains that Brodo is a version of comfort food. - 00:09–00:12 00:09–00:12 The ad cuts to a montage of shots highlighting the labor-intensive process of making the bone broth, including chopping vegetables, crushing spices, and preparing the ingredients. Canora explains that Brodo is made the way it's been done for hundreds of years, reinforcing the brand's commitment to tradition and quality. - 00:13–00:14 00:13–00:14 Close-ups of the broth being made are shown, followed by it being poured out of a tap. - 00:14–00:17 00:14–00:17 The scene shows the chef mixing an orange colored broth. Ingredients in bowls such as ginger and peppercorns are also shown. - 00:17–00:19 00:17–00:19 The founder presents a cup of Brodo, emphasizing that their best marketing comes from their customers. - 00:20–00:22 00:20–00:22 A woman’s voice compliments the product and that it tastes like “help.” - 00:22–00:27 00:22–00:27 The ad showcases the Brodo flavors available in pouches, including Makhani Magic, Tom Yum, and Ginger & Turmeric, highlighting the variety of options and that it is easy to grab. - 00:27–00:29 00:27–00:29 The founder concludes by explaining that the broth is now available in pouches that can be shipped, addressing the convenience factor and accessibility of the product.

# Ad summary This ad promotes Oben’s Longevity Chicken Herbal Soup mix. It features a woman creating soup for her grandmother. The ad follows a traditional recipe demonstration format within a UGC-style video, highlighting the convenience and value of creating family recipes with the mix. # Brand positioning Oben is presented as a convenient solution for creating traditional herbal soups. The brand values family traditions and health, suggesting a focus on natural ingredients and recipes passed down through generations. Oben promotes a lifestyle that appreciates both convenience and the preservation of cultural recipes. The positioning is functional in that the products promote simplicity of cooking traditional foods, but it is also emotional because the product is shown and advertised in a way that encourages togetherness and healthy living. # Product The Longevity Chicken Herbal Soup mix from Oben is a pre-packaged mix designed to simplify the process of making traditional Chinese herbal soup. The ad shows it being added to a pot containing chicken, carrots, celery, and jujube dates, implying it complements fresh ingredients. It’s for anyone who wants to quickly prepare a healthy, traditional soup without the hassle of sourcing and measuring individual herbs. The soup mix addresses the barrier of time and complexity associated with making traditional herbal remedies, while also providing a convenient way to enjoy family traditions. # Visual style The ad has a UGC-style aesthetic, with a handheld camera, natural lighting, and simple editing. The quick cuts and upbeat music create a sense of warmth and connection. The production quality is moderate, giving it an authentic feel that aligns with the personal tone. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is making chicken soup for her grandmother. - 00:02–00:07 The soup is shown being made in a pot with jujube dates, carrots, celery, and chicken. The narrator is the woman who is making the soup. - 00:07–00:16 The grandmother and granddaughter are eating the soup together. It is being served with a side of rice. The granddaughter is shown giving her grandmother the soup.

# Ad summary The ad promotes brodo broth as a healthy and convenient way to upgrade your morning routine. It highlights the broth's organic vegetables, zero sugar, zero fat, and maximum nutrition. # Brand positioning Brodo is presented as a brand focused on upgrading your morning routine by providing nutritious and delicious bone broths that are made from scratch with organic vegetables. The brand appears to target health-conscious consumers who prioritize convenience and seek nutritious alternatives to traditional morning beverages. With a variety of flavors, Brodo aims to offer a versatile and appealing product that is both functional and enjoyable. # Product The ad features Brodo, a line of ready-to-drink bone broths available in various flavors such as Hearth Bone Broth, Spicy Nonna, and Tom Yumm. These broths are described as "delicious sipping broths" made from scratch and slowly simmered with organic vegetables. The product is marketed as having zero sugar, zero fat, and maximum nutrition, making it a healthy alternative to traditional morning beverages. The broths come in single-serving pouches, each containing one cup, offering convenience for on-the-go consumption. The ad emphasizes the product's appeal as an upgrade to one's morning routine, portraying it as a flavorful and nutritious option. # Visual style The ad has a clean, bright, and natural aesthetic. The editing style consists of static shots with smooth transitions. The production quality appears polished, with a focus on showcasing the product in a well-lit kitchen setting. The pacing is consistent at about 6 cuts per minute, and there is audio-visual sync with voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad starts with a hand displaying three Brodo broth pouches, one at a time. - 00:03–00:07 00:03–00:07 The scene transitions to a hand pouring the broth into a mug. The Brodo logo is prominently displayed on the mug. - 00:07–00:10 00:07–00:10 A hand squeezes lemon into the broth-filled mug and stirs it with a small wooden spoon.

# Ad summary The ad features an Iron Man athlete and Guinness World Record holder promoting Brodo bone broth as a way to stay strong during training. He highlights the product's quality, nutritional benefits, and convenience for people on the go, and offers a discount link. # Brand positioning Brodo is positioned as a high-quality bone broth crafted by an award-winning chef, Marco Canora. The brand aims to occupy a space in the consumer's mind as a trusted and effective way to support gut health and muscle mass for athletes and active individuals. It is presented as a superior alternative to other bone broths, emphasizing its nutritional benefits, quality ingredients, and convenient packaging. Brodo's functional positioning is centered on performance and simplicity, offering a fast-digesting and protein-rich product that supports a busy lifestyle. # Product Brodo is a bone broth product marketed towards athletes and active individuals seeking a convenient way to maintain muscle mass and support gut health. The product comes in individual packages that are easy to grab and go, fitting into a busy lifestyle. According to the ad, one pack contains 45 calories, 10 grams of protein, and approximately 400 milligrams of sodium. It's promoted as easy to digest and of high quality, being crafted by an award-winning chef. The ad addresses the purchase barriers by highlighting its convenience through a subscription program and emphasizing the fast digestion, gut health support, and the quality ingredients put together by an award-winning chef. # Visual style The ad has a casual UGC feel, likely filmed on a smartphone. The editing includes quick cuts and vertical rectangles to insert relevant images. Pacing is moderate and consistent. The overall aesthetic is somewhat natural. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action There's a link for that # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter introduces himself as a dad, Iron Man athlete, and Guinness World Record holder. - 00:04–00:08 He states that he's put in a lot of miles and gets asked how he maintains muscle mass through all the running. - 00:08–00:15 He says that for him, the answer is Brodo and states he's tried many other bone broths, but nothing compares. - 00:15–00:20 He emphasizes the product's quality because it is made by an award-winning chef. - 00:20–00:23 He notes its benefits to gut health and says it digests faster than anything else. - 00:23–00:31 He states the nutritional facts, mentioning the 45 calories, 10 grams of protein and 400 mg of sodium. - 00:31–00:35 He mentions that he's on the subscription program and gets a box per month. - 00:35–00:51 He highlights the convenience of the packaging, noting it's easy to throw into the pantry, take to work or on a training run. - 00:51–00:58 The presenter states that he is not getting to give the product away for free, but provides a link to a discount.

# Ad summary This ad promotes Brodo bone broth as a high-protein, low-calorie, all-natural alternative to coffee that provides energy without the jitters. It features a creator who states that Brodo helps her get through a busy schedule teaching classes and taking care of her daughter. The ad also showcases a quick recipe using Brodo bone broth to make a meal for her daughter and offers a 10% discount with a promo code. # Brand positioning Brodo is positioned as a brand that provides bone broth as a nutritious and natural alternative to coffee. It caters to busy individuals, particularly mothers, seeking a quick and convenient way to gain energy. The brand emphasizes the health benefits of its product, with claims of high protein, low calories, all-natural ingredients, and no preservatives, while pushing against the trend of energy drinks that may include jitters and crashes. Brodo's functional approach is designed to appeal to health-conscious consumers, offering a convenient and wholesome option for daily energy needs. # Product Brodo bone broth is presented as a natural, protein-rich, low-calorie drink made by a chef through a slow simmering process. Designed as a coffee alternative, Brodo aims to provide sustainable energy without the jitters or crash associated with traditional caffeine sources. The broth contains 10 grams of protein and only 50 calories per serving. It contains no powder, no preservatives, and is all-natural. The product addresses the need for a quick and nutritious option for busy people, especially moms. It's also used to prepare quick and delicious meals for toddlers. # Visual style The ad has a natural and authentic feel, with a mix of polished and casual visuals. The editing style includes quick cuts and transitions, maintaining a brisk pace. The production quality is a hybrid of UGC and commercial style, giving it a relatable yet professional look. The pacing remains consistent throughout, and audio-visual sync is maintained with cuts and text overlays timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use my code MOMTIME for 10% off # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces herself and mentions that it's NBA playoff season, which means her husband is on the road and she is extremely busy. The message is that because of her busy lifestyle, she needs to find something to keep her going. The audience experiences this from the perspective of a mom who is juggling a busy work life and taking care of her family. The tone is conversational and relatable. - 00:07–00:10 The creator reveals that one of the things that helps her keep going is Brodo bone broth and that she has replaced her morning coffee with it. The message is that Brodo bone broth serves as a coffee alternative. The audience is experiencing this from the perspective of someone who needs an energy boost and has found a healthy alternative. The tone is informative and enthusiastic. - 00:11–00:18 The creator lists her activities, teaching group classes and private PT sessions. The message is that she wants something to give her actual energy with no jitters and no crash. The audience experiences this from the perspective of a fitness instructor with a demanding schedule, seeking a healthy energy source. The tone is factual and solution-oriented. - 00:19–00:26 The creator describes coming home with only 15 minutes to make dinner for her daughter and references a quick and delicious recipe her daughter loves. The message is that Brodo broth is a versatile ingredient. The audience is experiencing this from the perspective of a busy mom who needs quick and easy meal solutions. The tone is practical and loving. - 00:26–00:28 The creator mentions making a quick recipe using Brodo while drinking Brodo, because it is that good. The message is that Brodo can be enjoyed both as a drink and as an ingredient. The audience is experiencing this from the perspective of someone who genuinely enjoys the product. The tone is casual and persuasive. - 00:28–00:38 The creator explains why she loves Brodo, highlighting its nutritional benefits and unique qualities. The message is that Brodo is a healthy choice because it contains protein, is low in calories, is made by a chef, is slow simmered for hours, is not a powder, has no preservatives, and is all natural. The audience is experiencing this from the perspective of a health-conscious consumer who values nutrition and quality. The tone is informative and convincing. - 00:39–00:43 The creator talks about Brodo celebrating moms all May long because one day is not enough. The message is that Brodo values and supports moms. The audience experiences this from the perspective of a mom being acknowledged and appreciated. The tone is heartfelt and supportive. - 00:43–00:49 The creator introduces the promo code MOMTIME for 10% off. The message is that the audience is being offered a discount. The audience is experiencing this from the perspective of someone being offered a deal on a product they are interested in. The tone is promotional and friendly.

# Ad summary This ad features a clip from a podcast with David Chang and Marco Canora discussing the benefits of bone broth. The ad highlights the Brodo brand and its various flavors. # Brand positioning Brodo is presented as a brand that values quality and flavor over efficiency. The brand is positioned as a premium bone broth option, emphasizing the use of meat on the bone and roasting techniques to develop flavor. This suggests a commitment to traditional methods and a willingness to prioritize taste over cost-effectiveness. The brand aligns with a lifestyle that appreciates culinary craftsmanship and is willing to invest in higher-quality ingredients and processes. # Product Brodo is a bone broth product that comes in various flavors, including chicken bone broth with rosemary and lemon, chicken bone broth with coconut, curry, and lime, and beef bone broth. The product is made from scratch and uses 100% grass-fed beef. The ad emphasizes that Brodo is made with meat on the bone and roasted to develop flavor, highlighting its superior taste and quality. The ad addresses the purchase barrier of time and efficiency by acknowledging that Brodo takes more time to make but is worth it for the flavor. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots. The production quality is high, with clear visuals and audio. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 David Chang discusses why Brodo is more delicious, emphasizing the importance of meat on the bone and roasting it to develop flavor. - 00:05–00:12 Chang acknowledges that this process takes more time and is less efficient business-wise. - 00:12–00:19 Chang recounts a conversation with Marco Canora, where he was yelling at Marco about his methods. - 00:19–00:23 Marco Canora confirms the story and jokes that Chang told him to stop making it so good. - 00:23–00:25 The ad shows the process of making bone broth and pouring it into a jar. - 00:25–00:27 The ad displays various Brodo flavors and packaging. - 00:27–00:29 Marco Canora is shown drinking Brodo and enjoying it.

# Ad summary The founder of Brodo discusses hitting a wall in his early 40s and starting the company Brodo as a result of swapping coffee for broth. # Brand positioning Brodo is positioned as a healthy alternative to coffee that can have a positive impact on well-being. The brand promotes a lifestyle choice centered around health and wellness. Brodo challenges the norm of relying on coffee for energy and suggests a more nourishing option. The brand is presented as functional, offering a simple way to improve one's health and daily routine. # Product Brodo is a broth drink that is presented as a healthy alternative to coffee. The product is promoted as a wellness beverage that can positively impact one's life and well-being. It is implied to be a daily replacement for unhealthy habits like excessive coffee consumption. The broth is suitable for anyone seeking a nourishing and healthy option to boost their daily routine. It is presented as a way to feel better and positively impact one's life. # Visual style The ad has a casual, UGC-style aesthetic with simple cuts. It appears to be filmed on a phone with natural lighting and straightforward editing, supporting the intended tone of authenticity and personal experience. The editing rhythm is slow, with approximately 5 cuts in the 17-second video. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the speaker sharing that he 'hit a f****** wall' in his early 40s and that he was a 'disaster'. This establishes the problem the product will address. - 00:03–00:11 The speaker continues to explain that the founding of Brodo happened because he started drinking broth every day instead of drinking 20 quarts of coffee. He positions drinking broth as the solution to feeling better, which is why he founded Brodo. - 00:11–00:17 The speaker wraps up by saying that the switch to drinking broth really started having a very positive impact on his life and well-being. He is emphasizing the product's benefits.

# Ad summary This ad presents the pain points of being addicted to coffee, then introduces Brodo as a solution to the problem. # Brand positioning Brodo is presented as a healthy alternative to coffee. The brand's benefits center around collagen, calories, and organic ingredients. The brand positions itself in opposition to common consumer complaints about coffee. # Product Brodo is presented as a replacement for coffee. The product is intended to hydrate before caffeinating. It contains 10g of collagen-rich protein, 50 calories and 0 sugar, and organic and grass-fed ingredients. It addresses the pain points of coffee jitters, anxiety, trouble sleeping, and afternoon energy crashes. # Visual style The visual style is lo-fi and minimalistic, resembling a personal note taken on a smartphone. The production quality is simple, appearing as a direct screenshot. The layout is straightforward, mimicking the structure of a note-taking app. # Hooks Headline: I was addicted to coffee. I was having 3 a day and felt horrible # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make the swap! # Point of view - [object Object] # Storyline - The customer describes their coffee addiction, having 3 cups per day, and feeling horrible as a result. This is included to introduce the problem the consumer is facing. - The customer details the negative effects of their coffee habit: jitters, anxiety, trouble sleeping, and afternoon energy crashes. This highlights the consumer's pain points. - The customer explains that they started drinking Brodo in the morning to hydrate before coffee, and after lunch instead of coffee. This introduces Brodo as a solution to the problem. - The customer notes that Brodo contains 10g of collagen-rich protein, 50 calories, 0 sugar, and organic and grass-fed ingredients. This highlights the product's key features. - The brand encourages the viewer to "Make the swap!". This provides a call to action.

# Ad summary This ad features a blonde woman drinking what appears to be a nutritional shake. An orange testimonial block states that the drink is part of the user's morning routine because of its collagen-rich protein content and its great taste. # Brand positioning The brand appears to be a provider of health-focused food and beverage products. The company is shown as committed to great taste and beneficial ingredients, avoiding junk ingredients in favor of award-winning chef-designed formulas. By focusing on taste in addition to health benefits, the brand attempts to occupy a unique space in the market, promoting both functional and emotional reasons for customer interest. # Product The featured product is a collagen-rich protein drink. It is implied as a healthy and tasty beverage. The ad copy highlights that it contains "10g of collagen-rich protein" and that it tastes good. The drink is something someone could include in their daily routine, specifically in the morning. A testimonial states that the product does not contain "junk." # Visual style The ad has a bright, clean, and testimonial-focused visual style. The shot of a person enjoying the beverage in bright sunlight suggests a healthy lifestyle while the testimonial block suggests user satisfaction. # Hooks Headline: "I drink this every morning for the 10g of collagen-rich protein, but the taste is what keeps me coming back. You can tell there's no junk in here and that it comes from an award winning chef" # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image shows a woman drinking a beverage from a clear mug. The brand is showing a customer in the act of enjoying their product. - An orange testimonial block relays a customer review that describes the product as being tasty, lacking junk ingredients, and containing 10g of collagen-rich protein. The brand is using a customer's POV to highlight reasons to purchase their product. - Below the testimonial, five orange stars are displayed, implying a five-star review. The brand continues to reinforce the value of its product, and the customer POV.

# Ad summary An image ad featuring a woman using a laptop at a marble table with a can of Brodo in a decorative sleeve. The ad features a quote from a woman saying that drinking Brodo before bed has changed her life and that she sleeps better and has more energy. # Brand positioning Brodo is presented as a health-conscious brand that promotes relaxation and better sleep by providing a nourishing bedtime drink. The can's decorative sleeve and the customer's lifestyle give cues that the brand aligns with a modern, wellness-oriented consumer who values natural solutions over late-night snacks or cocktails. The ad suggests that Brodo challenges the norm of unhealthy bedtime habits by offering a better alternative, with a functional positioning centered on improving sleep quality and energy levels. # Product Brodo is presented as a bedtime drink, promoted as a healthy alternative to late-night snacks or cocktails. The advertised benefit is improved sleep quality and increased energy levels throughout the day. This product is positioned for individuals seeking natural solutions to enhance their sleep and overall well-being. The ad addresses the barrier of unhealthy bedtime habits by offering a nourishing and sleep-promoting beverage. # Visual style The ad has a UGC (user-generated content) style, with natural lighting and a casual setting. The visual motifs include a testimonial bubble with gold stars at the top. The image treatment is minimal, with a focus on clear product visibility. The typography is simple and legible, and the overall style aligns with platform-native content, giving it a scannable and relatable feel. # Hooks Headline: "Drinking Brodo before bed every night has changed my life. I swapped this for any late night snack or cocktail and I've never slept better! I have so much more energy throughout the day" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a testimonial displayed in an orange speech bubble with five gold stars, praising Brodo for changing the customer's life by improving sleep and energy levels. This is told from the customer's perspective, aiming to capture attention and build trust with potential buyers through positive firsthand experience. - The image shows a woman sitting at a table with a laptop, holding a can of Brodo in a decorative sleeve. This visual depicts a real-life scenario of the product being integrated into a relaxing nighttime routine, reinforcing the idea that Brodo is a convenient and healthful choice for a better night's sleep. This portion is from the brand's perspective, demonstrating a use case and lifestyle association.

# Ad summary An ad showing an influencer drinking a cup of Brodo. She addresses a question about collagen supplements, pivoting to promote Brodo as an alternative for glowing skin, full of collagen-rich protein and whole foods, and easy to make in 60 seconds. # Brand positioning Brodo positions itself as a convenient and wholesome alternative to traditional collagen supplements. Instead of pills or powders, Brodo offers a warm, collagen-rich protein drink made from whole foods, that promises to nourish the skin from within. The brand seems to target health-conscious individuals who prefer natural and convenient solutions for their beauty and wellness routines. # Product Brodo is presented as a daily snack option. It is described as a warm beverage full of collagen-rich protein and whole foods. The advertisement highlights its benefits for glowing skin. It also emphasizes the product's convenience, noting that it is easy and ready in 60 seconds. Brodo is positioned as an alternative to collagen supplements for individuals seeking a natural and easy way to improve their skin health. # Visual style The ad features a natural, lifestyle-oriented visual style. The image is likely shot in a home setting, with natural lighting and a focus on the influencer. The overall aesthetic is clean and bright, with a casual and approachable feel. The design mimics the layout of an Instagram story, with the username and profile picture, question box, and bottom text banner. # Hooks Headline: Questions? Do you take a collagen supplement? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The story begins with the influencer receiving a question about whether she takes a collagen supplement. This question is posed by the customer in the form of an on-screen text bubble designed to mimic an Instagram story feature. The customer’s perspective creates an immediate opportunity for the influencer to then share their experience with the product and create the space for it to be shown as an alternative to collagen supplements. - The influencer responds by sharing that instead of taking a collagen supplement, her favorite snack for glowing skin is a daily cup of warm Brodo. The influencer goes on to state that Brodo is full of collagen-rich protein and whole foods, and that it's easy and ready in 60 seconds. This shifts the perspective to the brand's representative as she offers a firsthand endorsement, positioning the product as a convenient and nutritious alternative for achieving glowing skin.

# Ad summary This image ad features a testimonial from the founder about how the business started, followed by an image of the bone broth pouch in a circle badge. # Brand positioning Brodo positions itself as a pioneer in the bone broth market, emphasizing its origin as a restaurant byproduct turned national craze. The brand aims to occupy the space of providing convenient and accessible bone broth, contrasting with traditional, less accessible methods. Brodo distinguishes itself through its origin story and commitment to quality, appealing to consumers seeking both health benefits and convenience. # Product Brodo offers bone broth drinks in a handy pouch format that can be shipped right to your door. The product is targeted toward those seeking the health benefits of bone broth without the inconvenience of making it themselves. Key features include its convenient packaging and accessibility through direct shipping. This resolves the barrier of inaccessibility associated with traditional bone broth preparation or sourcing. # Visual style The ad features a blend of authentic and curated visuals. It mixes a real-life setting with professionally designed elements. It is designed to convey authenticity, history, and quality. # Hooks Headline: There's no better time to start your bone broth journey. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The founder of Brodo shares the brand's origin story, beginning with selling cups of broth out of a restaurant. The intention is to establish the brand's authenticity and connection to real food culture, from the brand's POV. - The founder recounts the brand's evolution after ten years of trial and error, emphasizing that the brand now offers convenient ready-to-ship drinks. The intention is to show that Brodo provides a bone broth option that is easier to obtain than other brands, from the brand's POV.

# Ad summary This ad features a man discussing the benefits of Brodo broth for gut health. He shares anecdotal evidence of people claiming the broth healed various ailments and emphasizes its role in enabling a healthy immune system. # Brand positioning Brodo is presented as a premium health product focused on gut health and overall wellness. The brand positions itself as a solution for various health issues, emphasizing the healing properties of its broth. It aligns with a health-conscious lifestyle, promoting the functional benefits of improved gut health for a stronger immune system. The brand pushes against the norm of simply providing a food product, instead positioning itself as a health solution. # Product Brodo is a high-quality broth designed to promote gut health and overall wellness. The ad highlights its potential to heal various ailments such as acne, joint pain, and IBS. It works by healing the gut, which in turn enables a healthy immune system with enormous capabilities to fight all kinds of things. The broth is presented as a convenient and effective way to improve gut health and support the immune system. # Visual style The ad has a casual, UGC-style aesthetic with simple editing and natural lighting. The production quality is decent, but it maintains a raw, unpolished feel. The pacing is moderate, with cuts timed to the speaker's pauses and emphasis points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a man drinking Brodo broth, introducing the product and setting the stage for a discussion about its benefits. - 00:01–00:11 00:01–00:11 The man shares anecdotal evidence of people claiming that Brodo broth healed their acne, joint pain, and IBS. This is intended to build credibility and highlight the potential health benefits of the product. - 00:11–00:16 00:11–00:16 The man emphasizes that the lesson is that the broth healed their gut. This is intended to explain the underlying mechanism of how the broth provides its health benefits. - 00:16–00:21 00:16–00:21 The ad shows a visual of the broth being poured into a pitcher and heated on a stove. This is intended to show how the broth is prepared and used. - 00:21–00:27 00:21–00:27 The man explains that a healthy gut enables an immune system with enormous capabilities to fight all kinds of things. This is intended to highlight the broader health benefits of improved gut health. - 00:27–00:35 00:27–00:35 The man concludes by stating that the gut health attributes of drinking high-quality broth really helps you fight against all kinds of things. This is intended to reinforce the overall message and encourage viewers to try the product.

# Ad summary This ad features a positive quote from The New York Times about Brodo broth company. The shot shows broth being dispensed into a Brodo-branded cup. # Brand positioning Brodo is presented as a well-regarded brand in the health and wellness space, offering nourishing broths. The ad uses a credible source, The New York Times, to highlight the brand's positive reputation and appeal to health-conscious consumers seeking quality and flavor. The brand does not appear to push against, follow, or ignore any category norms or competitor behaviors. The brand positioning is both functional and emotional, emphasizing the benefits of broth while creating a sense of comfort and trust. # Product The product featured is Brodo broth, dispensed into a branded paper cup. The broth is a warm, golden-brown liquid. The advertisement suggests that Brodo broth is a product that has gained recognition from reputable sources like The New York Times. The cup indicates that the broth is available for on-the-go consumption. The ad addresses the barrier of needing to consume a product on-the-go, indicating it can be taken to go. # Visual style The ad uses a clean, well-lit shot to highlight the Brodo product. The image has a focus on the product itself, with a simple background. The New York Times logo adds credibility and trustworthiness. # Hooks Headline: "Macro Canora really started something” # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The New York Times provides a quote. This helps build credibility and trust, positioning Brodo as a noteworthy product. The perspective is that of an external media source. - Brodo product is dispensed into a cup. This showcases the broth's appearance and suggests the convenience of to-go consumption. The perspective is that of the brand.

# Ad summary A billboard ad for Brodo Roasted Garlic & Chili bone broth # Brand positioning Brodo is presented as a brand that produces high-quality bone broth made in New York City, with a taste that is loved everywhere. The brand is mentioned in The New York Times, Vogue, and bon appétit. This positioning suggests that Brodo aims to occupy the space of a premium, gourmet food product, appealing to customers who value quality and taste. The brand aligns with a sophisticated and health-conscious lifestyle, pushing against the norms of mass-produced food products by focusing on artisanal production and high-profile endorsements. The brand positioning is both functional (offering a nourishing and flavorful broth) and emotional (evoking a sense of trust and prestige through its media mentions). # Product The product being advertised is Brodo Roasted Garlic & Chili bone broth, a savory broth packaged in a stand-up pouch. It is explicitly described (on-package label text) as "Chicken Bone Broth - Savory Broth." The ad does not explicitly state who the product is for, but the product is shown in a glass next to a bowl of roasted garlic and chilis. The product's unique selling point (USP) is its flavor profile, emphasizing the roasted garlic and chili combination, suggesting a warm and spicy taste. A use occasion is implied through the image of the broth in a glass, ready to be consumed as a beverage. The ad addresses the purchase barrier of first-time commitment by offering "20% off your first subscription order." # Visual style The ad has a clean and modern visual style, using bright lighting and a focus on product presentation. The overall production quality appears high, suggesting a professional studio shot. The image treatment includes background removal and color grading to enhance the product's appeal. Typography is integrated in a clear and legible manner, and the overall style is native to an urban advertising environment, designed to be scannable and eye-catching in a busy setting. # Hooks Headline: Drink better bone broth # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a claim that this bone broth is the 'better' option, aiming to immediately capture the viewer's attention and position the product as superior. This message is delivered from the brand's perspective, asserting its product's quality and value relative to other options on the market. - The ad provides context of the brand’s production and reach, communicating that the bone broth is 'Made in NYC. Loved everywhere.' This part of the story comes from the brand itself, establishing its local origins and global appeal, which suggests quality and credibility. - The ad showcases endorsements from reputable publications, including 'The New York Times, VOGUE, bon appétit,' reinforcing the product’s credibility and appeal to a discerning audience. This external validation adds an element of social proof, positioning the brand as a recognized and trusted choice. - The ad presents a visual of the Brodo Roasted Garlic & Chili bone broth next to a glass filled with the broth and a bowl of garlic and chilis, illustrating the product and its key ingredients, enhancing its appeal through visual association. The brand is showing how the broth can be enjoyed, while highlighting what makes it unique. - The ad concludes with a direct offer, 'GET 20% OFF YOUR FIRST SUBSCRIPTION ORDER,' to incentivize immediate action. This is from the brand, providing a tangible benefit to encourage trial and foster customer loyalty.

# Ad summary This ad features Giada De Laurentiis promoting Brodo bone broth. She speaks on camera, sharing why she drinks Brodo every day. She mentions that it's good for your immune system and a great way to start your day. She highlights that Brodo is good for your gut, high in collagen and protein, and delicious. The ad includes shots of her purchasing and drinking Brodo in a shop, along with shots showing other locations where she is drinking the bone broth. # Brand positioning Brodo is presented as a health-conscious alternative to coffee, positioned for those who want to support their immune system, gut health, and collagen intake. It aligns with a lifestyle focused on health and wellness, offering a functional and delicious way to start the day or stay healthy. The brand pushes against the norm of traditional coffee consumption, promoting a nutritious bone broth option that's high in collagen and protein. # Product Brodo offers bone broth, an alternative to coffee, which is highlighted as a nutritious drink. It is presented as a beverage good for the immune system, gut, and overall health. The ad specifies that it's high in collagen and protein. The product is for anyone who wants to stay healthy, build their immune system, and support their gut health. The ad also addresses the purchase barrier by highlighting its delicious taste. It can be consumed daily as a health beverage. The ad promotes the value of Brodo as a tasty and health-supportive alternative to coffee. # Visual style The ad has a clean and polished aesthetic. It has a hybrid feel that combines professional shots with what could be mistaken as UGC-style shots, creating a natural and accessible feel. The editing pace is relatively quick, with cuts timed to match the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Giada stands inside what appears to be a commercial kitchen and explains how she starts her day with chicken bone broth and that it's good for the immune system and a great way to start the day. The message is that Brodo is a healthy way to begin the day. It is told from Giada's perspective, and she seems friendly and casual. - 00:05–00:09 A shot of Giada outside the Brodo window smiling holding the product. She says, "I'm Giada De Laurentiis and today I'm in front of the Brodo window." This establishes Giada as the spokesperson and connects her with the brand. - 00:09–00:13 Giada sips Brodo in the commercial kitchen. She says, "I'm sipping the most delicious bone broth ever". The message is that the product is delicious. It is told from Giada's perspective. She seems to be speaking genuinely. - 00:13–00:17 The clip transitions to text on a white background that says, "so good for your gut. high in collagen. high in protein." A cup of broth is poured into a metal pitcher in the foreground. This provides product benefits and supports the delicious claim. - 00:17–00:20 Giada outside the store holding a cup of the broth. She says it's honestly, so delicious, stay healthy and build your immune system. The message is that it's delicious, and it keeps you healthy. - 00:20–00:23 A series of photos where Giada is seen with the Brodo product in different contexts. She drinks it at an outside table. She's seen drinking it while walking down the street. The message is that you can drink Brodo anytime. It's convenient.

# Ad summary The ad features a woman demonstrating how to prepare and enjoy Brodo chicken broth. She begins by selecting a Brodo packet from her pantry, then pours the broth into a pot to heat on the stove. Once heated, she pours the broth into a thermos to take with her on a hike. At the end of her hike, she pours the broth into a mason jar and drinks it while enjoying a scenic view of a waterfall. # Brand positioning Brodo is presented as a convenient and health-conscious brand. The ad emphasizes the ease of preparing and consuming their chicken bone broth, positioning it as an ideal choice for individuals who prioritize health and wellness while on the go. The brand seemingly ignores the traditional norms of consuming broth only when sick or as part of a larger meal, but rather promotes it as a standalone, portable beverage that fits into an active lifestyle. The brand embraces a functional yet natural brand positioning, emphasizing both the simplicity and health benefits of their product. # Product The featured product is Brodo chicken bone broth, available in a 1-cup serving packet. The packets come in various flavors, including Ginger & Turmeric, Roasted Garlic & Chili, Rosemary & Lemon, and Coconut Curry & Lime. The product is designed for convenience, as it can be quickly heated on the stove and consumed directly. The ad highlights its portability by showcasing how it fits into an active lifestyle, it's put into a thermos and taken on a hike. The key selling points are its ease of use, portability, and health benefits, making it an appealing option for individuals seeking a nourishing and convenient beverage. # Visual style The ad has a natural, lifestyle-focused aesthetic. The editing style uses quick cuts to move through the preparation process. The production quality feels like a hybrid of UGC and commercial, using natural lighting and real-world settings to create a casual yet polished feel. The pacing is moderate, with cuts timed to emphasize key moments in the storyline, such as pouring the broth and enjoying it in nature. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A hand reaches into a well-stocked pantry and selects a Brodo chicken bone broth packet. This action shows the product is easily accessible. - 00:04–00:04 00:04–00:04: The camera zooms in from overhead as the Brodo packet is opened and poured into a pot on the stove. - 00:04–00:06 00:04–00:06: The pot is heated on the stove until the broth is simmering. This suggests that the broth is quick and easy to prepare. - 00:06–00:09 00:06–00:09: The narrator picks up the pot and pours the heated broth into a blue thermos, which demonstrates the products portability. The neutral background shifts the focus to the product use. - 00:09–00:13 00:09–00:13: A woman is shown hiking in nature, carrying the blue thermos. This visually connects the product with an active lifestyle. - 00:13–00:16 00:13–00:16: The woman pours the broth from the thermos into a mason jar and drinks it while standing on a bridge with a scenic waterfall in the background. This links enjoyment of the product with a sense of well-being and appreciation of nature. - 00:16–00:19 00:16–00:19: The camera shows all Brodo flavors positioned with the waterfall behind them. This emphasizes the variety of flavors available and reinforces the natural, healthy association.