How Wrinkles Schminkles Advertises on Meta

# Ad summary This ad features a woman using wrinkle patches on her forehead and under her eyes. She expresses her satisfaction with the product by telling viewers that her injector is furious because she keeps postponing her botox appointment since discovering these patches. # Brand positioning This ad presents a brand that offers an at-home solution to wrinkles. The brand is positioned as an alternative to traditional cosmetic procedures like botox. The ad appeals to consumers who are looking for affordable and convenient wrinkle treatments that fit easily into their lifestyle. # Product The product featured in the ad is wrinkle patches designed to be applied to the forehead and under-eye area. The user applies them to her face and explains that her injector is furious with her because she keeps postponing her botox appointment. The patches are presented as an alternative to botox injections for wrinkle reduction. # Visual style The ad has a casual, UGC-style aesthetic, with a simple background and natural lighting. The editing is minimal, consisting of basic cuts between shots. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman applies wrinkle patches to her forehead and under her eyes. - 00:02–00:07 The woman states that her injector is furious with her. - 00:02–00:07 She explains that her injector is furious because she keeps postponing her botox appointment since discovering these patches.

# Ad summary This ad features a woman who shares a skincare hack for achieving prepped and flawless skin using Wrinkles Schminkles Neck and Chest Patches before a big event. She applies the patches and expresses surprise and satisfaction with the results. # Brand positioning Wrinkles Schminkles is presented as a brand focused on providing easy and effective skincare solutions for achieving smoother, more youthful-looking skin without drastic measures. The brand aligns with a lifestyle that values quick and convenient beauty routines, particularly for individuals who want to look their best for special events. This brand pushes against the norm of invasive or time-consuming skincare treatments, offering a functional solution that emphasizes simplicity and immediate results. The brand aims to occupy a space in the consumer's mind as a go-to for quick skincare fixes, particularly for those who value efficient and non-invasive beauty solutions. # Product The Wrinkles Schminkles Neck and Chest Patches are silicone patches designed to smooth and prep the skin on the neck and chest overnight, offering a quick and easy solution for achieving smoother skin before a big event. These patches are for individuals looking for a non-drastic, easy prep step to improve their skin's appearance without invasive or time-consuming procedures. The product addresses the barrier of needing complex or drastic measures to improve skin smoothness, positioning itself as a simple, overnight solution. These patches are suitable for use the night before an event to ensure the skin looks prepped and flawless. # Visual style The ad has a UGC feel with simple, direct camera work and natural lighting. The editing style consists of basic cuts between shots, maintaining a consistent pace throughout. The production quality is moderately polished, striking a balance between authenticity and clear presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman applies a large, translucent patch to her chest area. - 00:05–00:07 She removes the patch. - 00:07–00:09 She expresses surprise and happiness upon seeing the results. - 00:09–00:16 She directly addresses the audience, suggesting the product as an easy prep step for smoother skin before an event. - 00:16–00:19 She introduces the 'Wrinkles Schminkles Neck and Chest Patches' as the product being demonstrated.

# Ad summary This ad shows a woman applying silicone wrinkle patches. She applies the patches, and text overlays highlight the benefits of using the silicone patches instead of needles, that they are reusable, and that they boost hydration. # Brand positioning Wrinkles Schminkles is presented as a brand that offers reusable and eco-friendly skincare solutions for wrinkle reduction. The ad positions the brand as an alternative to invasive treatments like needles, suggesting a preference for natural, sustainable, and accessible beauty solutions. The brand values simplicity and environmental consciousness while focusing on delivering functional benefits such as smoothing wrinkles and boosting hydration, making it appealing to consumers seeking effective and eco-friendly anti-aging options. # Product Wrinkles Schminkles offers silicone patches designed to reduce wrinkles. The product is portrayed as a reusable and eco-friendly beauty solution that smooths the appearance of wrinkles and boosts hydration naturally. These patches are presented as an alternative to needles, addressing a potential purchase barrier by offering a non-invasive method for wrinkle reduction. The ad also highlights the reusability of the product, stating they can be used up to 20 times. The silicone patches address the desire for effective, eco-conscious, and cost-effective skincare solutions. # Visual style The ad has a natural, UGC-style aesthetic with bright, natural lighting. The editing style is simple and straightforward, with quick cuts to show the application and benefits of the product. The production quality suggests a polished yet approachable feel, which is fitting for the product and its target audience. The pacing is moderate, with about five cuts per minute, maintaining a steady rhythm. The visual motifs include close-ups of the woman's face and hands as she applies the patches, emphasizing the ease of use and the focus on skincare. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a split screen. On the top, the woman is removing the backing of a silicone patch, and on the bottom, she is massaging her forehead with the patch already in place. The ad is immediately positioning the product as an alternative to needles for wrinkle reduction, suggesting it's a simpler and less invasive option. - 00:03–00:05 The woman is then shown smoothing the silicone patches on her forehead and neck, highlighting that the product smooths the appearance of wrinkles. The visual of the woman applying the product and massaging her face suggests it is a simple and effective way to treat wrinkles. - 00:05–00:08 The woman smooths the patches on her face again, conveying that the product boosts hydration naturally. - 00:08–00:09 The woman continues to smooth out the patches, and the ad highlights that the product is a reusable and eco-friendly beauty solution. The shot of the woman smoothing the product suggests ease of use and the overall tone is positive and focused on natural beauty solutions. - 00:09–00:12 The camera moves to show the woman’s profile. The ad then conveys that the patches are reusable up to 20 times. The ad emphasizes the patches' cost-effectiveness and sustainability.

# Ad summary A woman is showcasing the Wrinkles Schminkles wrinkle patches as an alternative to botox. # Brand positioning Wrinkles Schminkles is presented as a skincare brand that offers innovative solutions for reducing wrinkles without the need for invasive procedures like Botox. The brand positions itself as a provider of skincare that delivers tangible results, aligning with the values of accessibility and ease of use, while promoting a lifestyle that embraces effective skincare routines. By providing wrinkle reduction patches, the brand pushes against the norm of expensive treatments by offering a non-needle alternative. # Product Wrinkles Schminkles wrinkle patches are made with medical-grade silicone and are designed for smoothing and hydrating the skin. They work as a "botox alternative" to reduce wrinkles without needles. They come in multiple shapes, including chest and forehead patches. These patches are for anyone seeking a non-invasive, at-home wrinkle treatment that provides smoother, more hydrated skin. # Visual style The ad has a UGC feel with the selfie-style camera angles. It has quick cuts and simple transitions. The production quality looks casual, like it was filmed with a phone. The pacing is quick with approximately 7 cuts per minute, which keeps a consistent pace throughout the ad. The audio and visual sync is standard. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman is shown applying wrinkle patches to her face. She states that botox is not needed for results. - 00:02–00:04 00:02–00:04 A pack of Wrinkles Schminkles chest patches is shown, as well as the text overlay “The botox alternative” to build on the previous idea. - 00:04–00:08 00:04–00:08 A woman is shown removing a forehead patch from the package and applying it to her forehead. Text overlay states “Made with Medical Grade Silicone”. - 00:08–00:11 00:08–00:11 A woman is shown applying wrinkle patches to her face. Text overlay states “No needles needed”. - 00:11–00:16 00:11–00:16 A woman is shown applying wrinkle patches to her face. Text overlay states “Smoother, more hydrated skin”.

# Ad summary This ad promotes Wrinkles Schminkles, a brand offering medical-grade silicone patches designed to treat wrinkles literally overnight while you sleep. It highlights the patch application process, showcases real results after 5 nights, and features testimonials from Shark Tank investors to build credibility. # Brand positioning Wrinkles Schminkles offers skincare solutions, specifically medical-grade silicone patches, that treat wrinkles overnight. The brand promotes the idea that effective wrinkle treatment doesn't necessarily require drastic measures like Botox. Wrinkles Schminkles positions itself as a science-backed solution, with references to 'medical grade silicon' and its effectiveness in 'healing and correcting scarring.' The brand aligns with a lifestyle focused on accessible, overnight solutions and rejects the idea of photo editing for advertising, with the claim '*No photoshop. No filters. *Just real results.' # Product Wrinkles Schminkles offers medical-grade silicone patches designed to treat wrinkles overnight. These reusable patches are available in a range designed for different areas, including the forehead, eyes, chest and neck. They work by using the same science to heal and correct scarring on the skin. The product addresses the common purchase barrier of the need for drastic cosmetic solutions and offers the user a less-invasive, more affordable option for wrinkle reduction. The patches are designed to be applied at night while you sleep and work overnight to treat wrinkles. # Visual style The ad features a clean, polished aesthetic with bright lighting and a focus on showcasing the product and its results. The video incorporates quick cuts to maintain a fast pace, interspersing product demonstrations, testimonials, and text overlays. There is a hybrid feel, incorporating user-generated content (UGC) elements with professional commercial shots. The audio-visual sync is maintained through musical cues and voiceover lines, helping the ad keep pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get patching today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts by showing a hand peeling a clear patch off of its packaging. This action immediately introduces the product as something that's easy to handle and use. - 00:02–00:05 00:02–00:05: A woman is shown applying the patch to her chest. The perspective is from the brand, showing how to use the patch and highlighting its ease of application. - 00:05–00:06 00:05–00:06: The woman then speaks directly to the camera. This transitions to a customer POV, providing a personal testimonial and building trust through direct communication. - 00:06–00:09 00:06–00:09: Clips from Shark Tank feature investors saying "Wow!" and "Well done". This external validation establishes credibility and demonstrates the product's success, providing social proof from a trusted source. - 00:09–00:12 00:09–00:12: The ad introduces the product with text overlayed on a model and her chest. The perspective is from the brand, formally introducing the viewer to the item and what it is known for. - 00:12–00:17 00:12–00:17: A claim about the ingredients used in the product is made, accompanied by a woman's hands peeling a patch off of its packaging and applying one to her face. The perspective is from the brand, listing product features that increase appeal. - 00:17–00:25 00:17–00:25: A woman explains that Wrinkle Schminkles uses the same science as medical grade silicon to create a range of silicone patches, accompanied by examples of people using the patches on different parts of their faces. The perspective is from the brand, expanding on the technology it is using to produce results. - 00:25–00:31 00:25–00:31: The ad cuts to a clip of a woman peeling a patch off of her face, followed by the text: "Simply peel. Patch... and reveal.". The perspective is from the brand, demonstrating the ease of application and removal. - 00:31–00:35 00:31–00:35: The ad concludes by stating "Get patching today" along with the brand logo. This creates a call to action for the viewer.

# Ad summary This ad demonstrates how Wrinkles Schminkles medical-grade silicone patches reduce wrinkles. The ad features close-ups of the patches being applied on different people. # Brand positioning Wrinkles Schminkles positions itself as a scientifically-backed skincare solution that treats wrinkles overnight. The brand leverages medical-grade silicone to create patches that can be applied to various parts of the face and body. It offers a non-invasive alternative to procedures like Botox, targeting consumers who want visible results without resorting to injectables. By showcasing its appearance on Shark Tank, Wrinkles Schminkles aims to build trust and credibility, emphasizing its effectiveness and innovation in the skincare market. # Product Wrinkles Schminkles offers a range of medical-grade silicone patches designed to treat wrinkles literally overnight while you sleep. These patches use scientifically proven medical-grade silicone to heal and correct scarring on the skin. They are designed for various parts of the body, including the face, neck, and chest. The patches are easy to use: simply peel and apply to the targeted area before bed, and wake up to visible results. The brand emphasizes that the product offers real results, without the need for filters or Photoshop, and provides an alternative to Botox. # Visual style The ad blends UGC-style content with polished, commercial-style shots. The editing style incorporates quick cuts between product demos, testimonials, and before-and-after results, maintaining a brisk pace. The visual motifs include close-ups of fair-skinned people applying and removing patches, emphasizing the simplicity and ease of use. The high-end production quality and clean aesthetic convey the brand's commitment to providing a premium skincare solution. The pacing is fast, with frequent cuts to maintain viewer engagement, and visuals often sync with voiceover lines or music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get patching today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A fair-skinned woman applies silicone patches under her eyes and on her forehead, stating that you don't need Botox for results. - 00:06–00:09 00:06–00:09 The ad transitions to footage from Shark Tank, where the product is praised, to establish credibility. - 00:09–00:12 00:09–00:12 A model leans against a white wall, and text appears to introduce the TikTok-viral wrinkle patch. - 00:12–00:17 00:12–00:17 A diverse set of fair-skinned models of different ages, one shown with a silicone patch, highlight that medical-grade silicon is scientifically proven to heal and correct scarring on the skin. The scene transitions to a close-up of a silicone patch being peeled and prepped for application. - 00:17–00:25 00:17–00:25 Fair-skinned models apply various patches to their foreheads, chests, and under-eye areas, while a narrator explains the science behind the patches. The ad cuts to a before/after shot of the patch on a forehead and states that it can be used literally overnight while you sleep. - 00:25–00:31 00:25–00:31 The ad demonstrates how to peel and patch the product, and showcases fair-skinned people peeling the patch off to reveal smoother skin. - 00:31–00:36 00:31–00:36 The ad closes with a call to action to get patching today and shows the brand logo.

# Ad summary This ad promotes Wrinkles Schminkles silicone patches for treating wrinkles. The ad opens with a woman applying the patch to her forehead and then transitions to footage of the brand being featured on Shark Tank. It shows the product being used by different people on various parts of the body, highlighting the benefits and ease of use. The ad emphasizes that the patches use medical-grade silicone and provide real results overnight. # Brand positioning Wrinkles Schminkles is presented as a brand offering innovative skincare solutions, specifically silicone patches designed to target wrinkles and scars. The brand leverages its appearance on Shark Tank as social proof of its credibility and market value. The brand emphasizes the use of medical-grade silicone, positioning its products as scientifically backed and effective. Wrinkles Schminkles promotes a functional approach to skincare, focusing on delivering visible results with minimal effort. It occupies the space of accessible, at-home treatments that bridge the gap between traditional skincare and professional procedures, appealing to consumers seeking tangible improvements without invasive methods. # Product The featured product is Wrinkles Schminkles silicone patches, designed to treat wrinkles and scars. These medical-grade silicone patches are presented as a non-invasive solution for reducing wrinkles literally overnight while you sleep. The patches are available in various shapes and sizes to target different areas of the body, including the forehead, eyes, chest, and neck. The product's USP is its use of medical-grade silicone, scientifically proven to heal and correct scarring on the skin. The patches are applied directly to clean, dry skin and left on for several hours, typically overnight. The ad highlights the ease of use—simply peel, patch, and reveal—and emphasizes that the product offers just real results without filters or Photoshop. Wrinkles Schminkles positions its silicone patches as a convenient and effective at-home treatment for addressing signs of aging and skin imperfections. # Visual style The ad has a mixed visual style, combining UGC-style footage with polished commercial shots. The editing style includes quick cuts to maintain a brisk pace and showcase multiple product uses and testimonials. The production quality varies, with some segments appearing as casual, selfie-style videos and others featuring professional lighting and camera work. This hybrid approach aims to balance authenticity with credibility. The pacing is relatively fast, with several cuts per minute, enhancing the sense of dynamic appeal and immediate results. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get patching today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman applies a transparent patch to her forehead and smiles at the camera, addressing a question about the product's effectiveness on mature skin. This serves as an initial testimonial, presented from the customer's POV, assuring viewers of the product's suitability for older users. - 00:06–00:09 00:06–00:09 A clip shows positive reactions from the Shark Tank investors, with the text “AS SEEN ON SHARK TANK” visible. This builds credibility by showing external validation from a reputable source. - 00:09–00:12 00:09–00:12 Text overlay introduces the product as the “TikTok-Viral Wrinkle Patch”. This positions the product as a trending item with widespread appeal. - 00:12–00:17 00:12–00:17 Two women apply the silicone patches, while a voiceover explains the science behind the product, stating that medical grade silicone is proven to heal and correct scarring on the skin. This combines a product demo with expert information to build trust in the product’s efficacy. - 00:17–00:25 00:17–00:25 The voiceover explains how Wrinkle Schminkles has harnessed the science to create a range of silicone patches that treat wrinkles literally overnight while you sleep. A montage shows a variety of people applying the patches to the forehead, chest, and eye areas. Before and after photos show results. - 00:25–00:31 00:25–00:31 The ad highlights the ease of use, showing how to simply peel, patch, and reveal. The product application and removal are clearly demonstrated, emphasizing the quick and easy process. - 00:31–00:36 00:31–00:36 The ad ends with a CTA to get patching today, reinforcing the offer and providing the brand name and logo. This prompts immediate action and brand recognition.

# Ad summary This ad features a woman demonstrating the Wrinkles Schminkles wrinkle patches. She shows how to apply the patches to reduce the appearance of wrinkles, and then highlights the effectiveness of the product by comparing her skin before and after application. # Brand positioning Wrinkles Schminkles is presented as a skincare brand that offers innovative solutions for reducing wrinkles. The brand appears to target consumers who are seeking non-invasive methods for improving their skin's appearance, focusing on convenience and visible results. The brand emphasizes practicality and visible change, positioning itself as a results-oriented brand for those proactive about skincare. # Product Wrinkles Schminkles offers various wrinkle patches designed to smooth and reduce the appearance of wrinkles. The ad features silicone patches intended for use on the forehead and chest. These patches are applied directly to the skin, creating a hydrating environment. The patches work by preventing the skin from creasing, ultimately aiming to diminish the appearance of wrinkles overnight. The patches are positioned as a non-invasive solution, targeting individuals who want to reduce wrinkles without resorting to more aggressive treatments. # Visual style The ad has a UGC feel with a mix of close-up shots. It’s designed to look like a genuine review, using natural lighting and minimal editing, which supports the tone of an authentic user sharing their experience. The pacing is relaxed, with static shots that focus on the woman’s expressions and the product’s application. # Benefits - [object Object] # Features - [object Object] # Call to action Try Wrinkles Schminkles # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman applying Wrinkles Schminkles patches to her face, covering her forehead, between her eyebrows, and under her eyes. She does this while looking directly at the camera with a bemused expression. This establishes the product and introduces the ad's tone as playful and challenging the conventional perception of wrinkle patches. - 00:07–00:11 00:07–00:11 The woman then touches her forehead and side of her face with her index finger to highlight her wrinkles as she makes a face at the camera. This is a clear response to common expectations about quick wrinkle reduction. - 00:11–00:14 00:11–00:14 The ad concludes by showing a hand holding several packages of Wrinkles Schminkles Chest Wrinkle Patches. The woman in the video recommends that the viewer try Wrinkles Schminkles. This reinforces the value of the product and ends with a direct suggestion to the viewer to try it for themselves.

# Ad summary This ad promotes Wrinkles Schminkles silicone patches, highlighting their effectiveness in treating wrinkles overnight. The ad features testimonials, demonstrations, and endorsements to showcase the product's benefits and encourage viewers to 'Get patching today.' # Brand positioning Wrinkles Schminkles is presented as a skincare brand focused on providing non-invasive, scientifically-backed solutions for wrinkles and skin aging. The brand emphasizes the use of medical-grade silicone, proven to heal and correct scarring, positioning itself as a reliable and effective option. The brand aligns with a results-oriented approach, emphasizing practical benefits and visible improvements, pushing against the need for invasive procedures like Botox. Wrinkles Schminkles occupies the functional space for treating wrinkles and anti-aging, aiming to be the go-to for overnight wrinkle treatment. # Product Wrinkles Schminkles offers a range of silicone patches designed to treat wrinkles literally overnight while you sleep. The patches are made from medical-grade silicone, which is scientifically proven to heal and correct scarring on the skin. The product range includes patches for various areas, such as the forehead, eyes, chest, and neck. These patches are reusable and easy to use: simply peel, patch, and reveal. They target wrinkles, promising real results without the need for filters or photoshopping. The patches are presented as a non-invasive, simple solution for reducing wrinkles while sleeping, addressing purchase barriers related to lengthy or complicated skincare routines. # Visual style The ad has a polished commercial aesthetic, combining UGC-style footage with professional product shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace around 90 BPM. The clean, bright lighting enhances the production quality, creating a trustworthy and modern feel. Audio-visual sync is used to time text and product actions to music, such as 'Simply peel. Patch...and reveal' following the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get patching today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad opens with a customer applying a wrinkle patch to her face while responding to a question about the product's effectiveness on older skin. This is meant to address a common concern directly. The customer's tone and the visual of her using the patch suggest confidence in the product's suitability for mature skin. - 00:06–00:09 Next, the ad transitions to footage from Shark Tank, with Sharks saying 'Wow! Well done.' to establish credibility and excitement about the product. This moment quickly conveys the brand's success and validation by experts in business and product development. - 00:09–00:12 The ad introduces the Wrinkle Patch, presenting it as a TikTok-viral phenomenon. This is intended to establish the product's popularity and relevance among social media trends. The visuals feature a model in a clean, bright setting, emphasizing the product's modern appeal. - 00:12–00:20 The ad highlights the scientific basis of the product by explaining that medical-grade silicone is proven to heal and correct scarring on the skin. The speaker is an authority figure in the skincare field. The visual is a close-up of the product being peeled and applied, demonstrating the ease of use. - 00:20–00:25 The ad shows before and after results of using the wrinkle patches to address skepticism, confirming that it treats wrinkles literally overnight while you sleep. The disclaimer '*No photoshop. No filters. *Just real results.' emphasizes the authenticity of the claim. The visual shows a woman's forehead before and after using the patches, reinforcing the effectiveness. - 00:25–00:31 The ad offers a visual demonstration of how the product is used: 'Simply peel. Patch...and reveal.' The instructions are presented with a tone of ease and simplicity to reduce perceived effort, encouraging immediate action. The visuals clearly show how easy it is to apply and remove the patches. - 00:31–00:35 The ad ends with a call to action that encourages viewers to 'Get patching today' and a visual of the Wrinkles Schminkles logo and slogan 'SKINCARE THAT STICKS.' This final message is designed to drive immediate purchase and reinforce the brand's positioning.

# Ad summary A woman shares how she was hesitant to try botox but then found patches as a gentle alternative. # Brand positioning This ad presents the brand as offering a gentle alternative to Botox. It promotes the idea that you can achieve similar results without injections. The brand appeals to people looking for a less invasive solution. # Product The ad features patches that are presented as a gentle alternative to Botox. These patches appear to target wrinkles and lines in various areas of the face and neck. The ad includes before-and-after comparisons, showcasing visible improvements in skin texture and appearance. The patches are intended to offer a non-invasive solution for reducing the signs of aging. # Visual style The ad has a casual, UGC feel. The editing consists of quick cuts and split screens. The pacing is moderate and consistent throughout. The visuals support the customer's testimonial. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is shown applying transparent patches to her forehead and between her eyebrows. - 00:02–00:12 A series of before-and-after shots demonstrate the product's effectiveness on different areas of the face and neck.

# Ad summary The ad presents an effective alternative to Botox, featuring a woman who is wearing face masks and showing before and after results. # Brand positioning The brand is presented as a solution for individuals seeking non-invasive alternatives to Botox and cosmetic procedures. It positions itself as a provider of effective skincare treatments that deliver visible results. The brand values natural-looking beauty enhancements and addresses concerns about aging, such as wrinkles, fine lines, and skin texture. # Product The product is a set of skincare masks designed to provide an alternative to Botox treatments, including forehead, under-eye, and lip masks. The masks are applied to the face to target specific areas such as forehead wrinkles, under-eye wrinkles, and lip lines. The masks aim to provide visible improvements in skin texture and appearance, as demonstrated in the ad's before-and-after comparisons. The ad addresses concerns about aging and the desire for non-invasive cosmetic solutions, positioning the masks as an effective way to achieve smoother, younger-looking skin without injections. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing is a mix of quick cuts for the before-and-after comparisons and static shots for the product demonstration. The pacing is moderate, with cuts timed to the music beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman applying face masks to her forehead, under-eye area, and lips. - 00:02–00:03 The woman removes the lip mask and looks into the camera. - 00:03–00:12 The video transitions to before-and-after comparisons of different people, showcasing improvements in wrinkles and skin texture on areas like the neck, forehead, under-eye, and lips.

# Ad summary This ad features a woman demonstrating the Wrinkles Schminkles neck and chest patches. She applies the patches and shares that she uses them before a big event. She says that she applies them before bed, and because they are silicone they hold the skin in place overnight. She takes them off in the morning and sees that her skin looks smoother. She recommends the patches for anyone who wants smoother skin before an event without doing anything drastic. # Brand positioning Wrinkles Schminkles is presented as a brand offering simple and effective solutions for smoother skin. The ad highlights the brand's functional approach by showcasing the silicone neck and chest patches that aim to reduce wrinkles overnight. The brand positions itself as a go-to for achieving smoother skin without resorting to drastic measures, offering an easy prep step before big events. # Product The Wrinkles Schminkles Neck and Chest Patches are silicone patches designed to smooth skin overnight. They are intended for anyone wanting to prepare for an event and want their skin to look smoother. The woman in the ad says she puts them on before bed and because they're silicone, they basically hold your skin in place overnight. She takes them off in the morning and sees that her skin looks smoother. She recommends them to anyone who wants their skin to look smoother without doing anything drastic. The product is presented as an easy prep step for the night before an event. # Visual style The ad has a casual, UGC feel, resembling content made for platforms like Reels or TikTok. The setting is bright and the transitions are quick. The editing style includes a mix of static shots and some handheld shakiness, adding to the authenticity. The production quality is decent, but it maintains a raw, unfiltered look, suggesting that the ad was made with a smartphone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman displays a heart-shaped silicone patch while stating that she uses them to get her skin looking prepped and flawless right before a big event, introducing the central use case and benefit of the product. - 00:04–00:08 The woman reveals that she used the patches the night before to prep and advises viewers to simply put them on before bed, demonstrating the ease of use and setup for the product. - 00:08–00:12 She elaborates on the functionality of the silicone patches, explaining they hold the skin in place overnight, highlighting the overnight benefit of the product. - 00:12–00:15 She shares her personal experience of removing the patches in the morning and noticing smoother skin, directly connecting product usage to a visible positive result. - 00:15–00:26 She introduces the product by name and recommends them for achieving smoother skin without drastic measures before events, reinforcing the product's value proposition and intended use.

# Ad summary This ad showcases the brand "Wrinkles Schminkles" and their range of reusable anti-wrinkle patches designed for overnight use on various areas like the neck, chest, and eyes. The ad includes user testimonials emphasizing smoother, more hydrated skin and line prevention, presented through user-generated content and direct product demonstrations. # Brand positioning Wrinkles Schminkles positions itself as a modern skincare solution focusing on convenience and effectiveness. The brand promotes a functional approach to skincare, primarily emphasizing overnight treatments with reusable patches that address wrinkles and skin hydration. It stands out by offering targeted treatments for areas often neglected in traditional skincare routines, such as the neck and décolletage. The brand aligns with a lifestyle that values easy integration into nighttime routines, pushing against the norm of complex, time-consuming skincare regimes and promoting simplicity and efficiency. # Product Wrinkles Schminkles offers reusable anti-wrinkle patches made from silicone, designed for use on various areas including the neck, chest, and around the eyes. These patches are intended for overnight use, during which they work to smooth lines and hydrate the skin. The product is marketed towards individuals concerned with ageing, sun damage, and wrinkles, particularly in areas beyond the face. Key features highlighted include their reusability (up to 20x), ease of use, and effectiveness in preventing and smoothing lines while working overnight. The ad addresses barriers to purchase by showcasing real user results and emphasizing the simplicity of integrating the patches into a nighttime skincare routine. # Visual style The ad features a UGC-style aesthetic, giving it an authentic and relatable feel. It mixes static shots with quick cuts to maintain a brisk pace, enhancing engagement. Production quality leans towards polished but still maintains a sense of realness with natural lighting and everyday settings. The cuts often align with the beat of the background music, creating a synced audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the smoothness of the skin after using the wrinkle patch. - 00:01–00:02 Following that, the ad displays various positive customer reviews regarding the neck patches, aiming to demonstrate the product's effectiveness through social proof and positive customer experiences. - 00:02–00:04 The ad transitions to a woman applying a skincare product, noting her neglect of her décolletage, highlighting a common skincare oversight. - 00:04–00:06 The ad highlights the issues of sun damage, side sleeping, and ageing, which contribute to chest wrinkles. - 00:06–00:08 The ad points out that the neck and chest areas often age more quickly than the face, suggesting that these areas need special attention. - 00:09–00:11 Following this, another woman describes her experience using the patches overnight. - 00:12–00:14 The ad then showcases another woman holding up the patch, emphasizing that they are reusable. - 00:14–00:16 The ad shows a woman holding several packages of the product, saying that it works while she sleeps. - 00:16–00:18 Another woman is shown sharing that the product both prevents and smooths lines. - 00:18–00:22 The ad returns to images of women holding up the product, emphasizing the 20x reusable aspect. - 00:22–00:27 The ad concludes by showing positive results from using the product.

# Ad summary The ad showcases the do's and don'ts of applying Wrinkles Schminkles patches, highlighting their use on clean, dry skin for overnight results and proper storage to reuse them multiple times. It positions the patches as an easy-to-use solution for reducing wrinkles. # Brand positioning Wrinkles Schminkles is presented as a skincare brand offering non-invasive wrinkle reduction solutions. The brand emphasizes simplicity and effectiveness, positioning itself as a go-to for easy wrinkle management that integrates seamlessly into everyday life. Wrinkles Schminkles aims to occupy the space of functional skincare that delivers on its promise of visible results without complex procedures. By focusing on ease of use, affordability, and tangible benefits, it pushes against the norms of expensive or complicated treatments, appealing to those seeking practical, efficient beauty solutions. # Product Wrinkles Schminkles offers a range of reusable silicone patches designed to reduce wrinkles. These patches are applied directly to clean, dry skin, targeting areas such as the forehead, mouth, lips, and chest. Each patch is made to be stored on a storage card after use, allowing for multiple applications. The patches work overnight, promising visible results by morning. The product aims to address the purchase barrier of skepticism towards non-invasive treatments by demonstrating ease of use and emphasizing quick, tangible results. # Visual style The ad has a polished UGC feel with a bright and clean aesthetic. Editing includes quick cuts to maintain a steady pace. The production quality suggests a hybrid of amateur and professional elements. The visual motifs include close-ups of the product and the model's face, which are consistently center-framed. The ad's pacing is consistent with a BPM of around 60, where cuts and product actions sync with the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing the model placing her hands beneath her chin, introducing the Wrinkles Schminkles patches and hinting at the topic of do's and don'ts. - 00:01–00:02 00:01–00:02: The model displays the Mouth & Lip Wrinkle Patches, transitioning to a shot that emphasizes what NOT to do—applying the patches with makeup. - 00:02–00:05 00:02–00:05: A visual example is shown of patches being placed on a model's forehead with makeup, reinforcing the 'don't' instruction. - 00:05–00:07 00:05–00:07: The ad illustrates another 'don't': applying the patches without peeling off the backing, shown through a close-up of hands peeling a patch. - 00:07–00:09 00:07–00:09: The ad highlights what TO DO, demonstrating application on clean, dry skin, emphasizing the correct method for effective use. - 00:09–00:13 00:09–00:13: The proper storage of patches onto the storage card is demonstrated, showcasing product reusability. - 00:13–00:17 00:13–00:17: The model shows the visible overnight results from using the patches, ending with a wink to confirm satisfaction and convey a positive user experience.

# Ad summary The ad features a woman promoting Wrinkles Schminkles Neck and Chest Patches as an easy prep step before an event for smoother skin. She demonstrates how to use the silicone patches overnight to reduce chest creases and improve makeup application. # Brand positioning Wrinkles Schminkles positions itself as a provider of simple, non-drastic skincare solutions. The brand emphasizes ease of use and convenience, specifically for women looking to enhance their skin's appearance for special occasions. It offers targeted treatments for specific areas like the neck and chest, areas which are often overlooked. The brand promotes a functional benefit of skin smoothing, but also aims to provide an emotional benefit, as the user will look and feel more confident in lower cut tops. # Product The featured product is the Wrinkles Schminkles Neck and Chest Patches, designed to smooth the skin on the neck and chest overnight. The patches are made of silicone and are shaped to fit the neck and chest area. The silicone material holds the skin in place while sleeping, which prevents chest creases that can lead to lines. They are presented as an easy prep step to achieve smoother skin before an event without anything drastic. After using the patches, the presenter describes that her makeup and tan goes on much better and her skin looks fresh. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. It features simple, static shots with minimal editing, focusing on the presenter's direct address to the camera. The production quality is basic, with natural lighting and no special effects, which creates a relatable and authentic tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter introduces herself and says that she is getting ready for an event, and wants her chest and neck to look smooth due to her lower cut outfit. - 00:05–00:09 She says that she used the advertised product the night before, and holds up two chest/neck patches to the camera to show what they look like. - 00:10–00:15 She explains that you apply them before bed because they are silicone, and they hold the skin in place overnight. - 00:15–00:23 She continues, stating that sleeping on your chest causes lines, and that she took the patches off that morning and her skin looked smoother. - 00:24–00:29 She also mentions that even now getting ready, her makeup and tan is going on so much better, and her skin looks more fresh. - 00:29–00:32 She states the official product name: Wrinkles Schminkles Neck and Chest Patches. - 00:32–00:36 She shows the patches again, explaining that they are shaped for the area to stay on and target deeper lines. - 00:37–00:44 She concludes with a call to action: stating that if you have an event coming up and want your skin to look smoother, this is a great step the night before.

# Ad summary The ad showcases the Wrinkles Schminkles Eye Wrinkle Patches. The ad features a woman applying the patches under her eyes before bed. The ad also includes several other women using the product and a before-and-after shot to demonstrate the product's effectiveness. The product claims to reduce wrinkles overnight without any downtime. # Brand positioning Wrinkles Schminkles positions itself as a skincare brand providing non-invasive solutions to reduce wrinkles overnight. The brand aligns with a functional and convenient approach to skincare, emphasizing ease of use and visible results. The brand pushes against the norm of invasive procedures like needles or surgeries, offering a simple, overnight solution for wrinkle reduction. The brand aims to occupy a space in the consumer's mind as a hassle-free and effective option for those seeking to diminish wrinkles. It also promotes the value of skincare that fits easily into one's nightly routine without significant time investment. # Product The Wrinkles Schminkles Eye Wrinkle Patches are designed to smooth unwanted wrinkles with reusable medical-grade silicone. These patches are applied under the eyes before bed and worn overnight to visibly reduce wrinkles. These patches provide a non-invasive solution with visible results in hours. The product is intended for individuals seeking to diminish wrinkles around their eyes without resorting to needles or downtime. Its key USPs include being non-invasive, easy to use, and providing overnight results. The ad addresses the purchase barrier of time commitment by emphasizing the product's ease of integration into a nightly routine. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The pacing is consistent, with quick cuts to showcase the product and its benefits. The visuals and voiceover are synced to create a cohesive message. The production quality is polished, but it maintains a casual and relatable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is shown in front of her bathroom mirror applying eye patches. She expresses surprise at how effective the patches are at smoothing her wrinkles. - 00:02–00:04 The ad shows the product's benefit with the text 'No needles, no downtime'. - 00:04–00:06 The woman applies the eye patches under her eyes and states it only takes a moment before bed. - 00:06–00:09 The ad shows a montage of four women applying the product. It shows the product's popularity with the text 'Aussie women love it'. - 00:09–00:11 Close up shots are shown of the skin around a woman's eye before and after using the eye patches. - 00:11–00:14 The woman in front of the bathroom mirror now holds the Wrinkles Schminkles packaging while the text overlay reads 'Why did no one tell me about this sooner?'

# Ad summary An ad for Wrinkles Schminkles that claims the products boost hydration, smooth the appearance of wrinkles, and are reusable up to 20 times. The ad uses text overlays, a voiceover, and shows user comments. # Brand positioning Wrinkles Schminkles is presented as a skincare brand offering a non-invasive alternative to botox for reducing the appearance of wrinkles. The brand's image is modern and accessible, aligning with a beauty-conscious audience seeking convenient at-home solutions. It positions itself as a practical, effective solution, emphasizing natural ingredients and visible results, appealing to customers who value both efficacy and ease of use. # Product Wrinkles Schminkles offers reusable skincare patches designed to smooth the appearance of wrinkles and boost hydration naturally. Made with medical-grade silicone, these patches are applied to areas like the forehead, mouth, and lips, working in hours to provide visible results. The patches are presented as a non-invasive alternative to botox and are reusable up to 20 times, addressing purchase barriers related to cost and commitment. The product aims to provide a simple, at-home solution for reducing wrinkles and enhancing skin hydration, promising a convenient and effective way to achieve a smoother, more youthful complexion. # Visual style The ad has a bright and clean aesthetic, presented with a UGC feel. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout. The visuals support the intended tone of accessibility and effectiveness, appealing to an audience seeking straightforward beauty solutions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator shows the product being applied to the face and makes a claim. - 00:02–00:04 The ad shows packaging of Wrinkles Schminkles while introducing the product. - 00:04–00:07 The ad shows reviews and states the product is made with medical grade silicone. - 00:07–00:14 The creator shows how the product works and its key benefits.

# Ad summary An ad for Wrinkles Schminkles wrinkle patches. The ad begins with a playful question of 'how to kidnap me' before showing the product and a woman applying the forehead patch. The ad promotes the patches as a simple solution for forehead wrinkles. # Brand positioning Wrinkles Schminkles is a skincare brand that offers solutions for wrinkles. The brand seems to position itself as a fun and effective brand. # Product Wrinkles Schminkles Mouth & Lip Wrinkle Patches and Forehead Wrinkle Patches are the featured products. The products are wrinkle patches that reduce wrinkles overnight for reusable results. They are marketed as medical grade silicone. # Visual style The ad has a UGC feel. It is filmed in a bathroom with natural lighting. There are quick cuts. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the text overlay 'How to kidnap me:' - 00:00–00:02 Next, the ad shows the product, Forehead Wrinkle Patches and Mouth & Lip Wrinkle Patches. - 00:01–00:02 The ad shows someone opening the Mouth & Lip Wrinkle Patches. - 00:02–00:04 The ad shows the plastic component of the patch packaging. - 00:04–00:07 Finally, the ad shows a woman applying the forehead wrinkle patch. - 00:07–00:09 The ad concludes with the woman smiling.

# Ad summary This ad promotes Wrinkles Schminkles skincare patches that minimize the look of wrinkles by applying medical grade silicone overnight. The ad features customer testimonials, endorsements from Shark Tank, and before/after application visuals. The ad highlights its success on TikTok and the science behind wrinkle reduction. # Brand positioning Wrinkles Schminkles positions itself as a skincare brand offering scientifically-backed solutions for wrinkles and skin imperfections. It promotes itself as an alternative to botox with products like silicone patches designed for overnight use. The brand emphasizes functional benefits, using medical-grade silicone to heal and correct skin issues, differentiating itself with a scientific approach within the beauty and skincare market. The brand leverages its appearance on Shark Tank to enhance credibility, showcasing its appeal to consumers seeking proven and effective skincare solutions. # Product The featured product is a range of silicone patches designed to treat wrinkles overnight. These patches are made with medical-grade silicone, which is proven to heal and correct scarring on the skin. The patches are applied to areas prone to wrinkles, such as the forehead, under the eyes, chest, and neck, and are left on overnight. The ad highlights that these patches treat wrinkles literally overnight while you sleep and that they offer just real results with no photoshop or filters. These silicone patches are designed as an alternative to botox. The use cases of the patches are demonstrated through the application to various areas of the face and body, addressing the barrier of invasive cosmetic procedures by offering a non-invasive, overnight solution. # Visual style The ad's visual style is a blend of UGC-style and polished commercial elements. It combines quick cuts with steady shots, creating a dynamic pace. The production quality appears to be a hybrid, featuring both casual, selfie-style shots and professionally lit segments. The editing rhythm includes quick cuts to create interest and longer shots to emphasize product application and testimonials. The pacing is moderately fast, with shifts in rhythm to match the transitions between testimonials, product demonstrations, and brand messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get patching today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman applies a small, clear patch under her eye, pressing it into her skin to smooth out wrinkles. This moment introduces a personal, relatable experience and positions the viewer in the customer's perspective, setting a casual, beauty-focused tone. - 00:06–00:09 00:06–00:09 Clips from "Shark Tank" show the investors expressing positive reactions to the product. The perspective shifts to external validation, using expert endorsements to build credibility and signal the product's value. - 00:09–00:12 00:09–00:12 The ad presents the product as the "TikTok-Viral Wrinkle Patch." The message is to introduce the product and highlight its social media popularity. This moment is from the brand's perspective. The perspective is conveyed through a clean, promotional visual style. - 00:12–00:17 00:12–00:17 Two women—one younger, one older—are shown closely, followed by hands peeling a patch, indicating the science behind the product. The perspective is brand-driven. The message is to highlight the science behind the product, conveyed in a factual tone. - 00:17–00:22 00:17–00:22 The ad illustrates the range of silicone patches available for different areas of the face and body. The perspective is from the brand. The intention is to demonstrate the product’s versatility and broad application. This portion is informational and functional. - 00:22–00:25 00:22–00:25 The ad presents a before-and-after comparison of a woman's forehead wrinkles, showcasing the product's effectiveness after five nights. This is presented from the brand's perspective. The intention is to build trust and credibility. - 00:25–00:31 00:25–00:31 Demonstrating ease of use by showing someone peeling and applying the patches. This is from the brand's POV and is done to emphasize the simplicity and convenience of the product. - 00:31–00:35 00:31–00:35 The ad concludes with a call to action to start using the patches, ending with the brand logo. This part is from the brand's perspective. The intention is to prompt immediate action and reinforce brand recognition, ending on an encouraging and actionable tone.

# Ad summary This ad highlights the Wrinkles Schminkles skincare product. The product is presented by a woman who shows a heart-shaped chest patch she applied and explains the problem with chest wrinkles. The patches are presented as a non-surgical, non-invasive method for treating wrinkles at home. The ad also includes clips from Shark Tank where the product was featured, and demonstrates before and after visuals of a woman who used a patch for 5 nights. # Brand positioning Wrinkles Schminkles is presented as an innovative skincare brand that pushes against traditional methods for wrinkle treatment by offering a non-surgical, non-invasive solution. The brand aligns itself with a modern, self-care lifestyle, empowering customers to take care of their skin at home. The brand occupies a space in the consumer's mind that values convenience, effectiveness, and endorsements from medical professionals. # Product The Wrinkles Schminkles skincare product line features a variety of medical-grade silicone patches designed to smooth wrinkles in different areas of the face and body, including the chest, forehead, eyes, and mouth. The patches are presented as a non-surgical, non-invasive method of treating wrinkles at home and are endorsed by plastic surgeons and dermatologists globally. The patches work by keeping the skin taut so it can't crease or wrinkle while you sleep. The medical-grade silicone brings blood flow to the surface of the skin and can stimulate collagen. The product delivers visible results from the very first night of use. # Visual style The ad has a polished feel that blends UGC-style footage with professional footage of Shark Tank. The editing includes both quick cuts and static shots, which supports the tone of demonstrating the product and building credibility through social proof. The pacing is moderate, and the cuts are timed to align with the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:07 A woman displays a heart-shaped chest patch and discusses the problem of chest wrinkles. This aims to grab the viewer's attention by highlighting a common yet often overlooked skin issue and introducing the product as a solution. The viewer experiences the problem through the woman's perspective. - 00:07–00:11 The ad transitions to showcasing the range of Wrinkles Schminkles patches available for different areas. This introduces the brand and its variety of product offerings, emphasizing the brand’s focus on targeted wrinkle treatment. The viewer's perspective shifts to an overview of the product line from the brand's perspective. - 00:11–00:12 A screen indicates that the brand was featured on Shark Tank. This moment intends to build credibility and excitement by associating the product with a well-known business platform and indicating outside validation. The Shark Tank screen captures the perspective of an external source that validates the product. - 00:12–00:14 A clip from Shark Tank shows two of the investors sharing positive reactions to the product. This continues to build credibility through association with the successful investors. This clip provides further outside validation from the investors' perspectives. - 00:14–00:21 Multiple women are seen applying the patches to different areas of their faces, followed by the founder stating the brand's value proposition. This aims to demonstrate the ease of use and versatility of the product. This section represents the brand voice educating the customer. - 00:21–00:33 A woman shows her forehead wrinkles and discusses how the patches work and the science behind them. This is meant to educate and reassure the viewer about the product's effectiveness. This segment represents the voice of the brand using its expertise to build trust. - 00:33–00:37 A clip from Shark Tank shows one of the investors asking how quickly the product works. This aims to address potential customer concerns about the speed of results, while the founder responds affirmatively. This conversation provides an authentic exchange that addresses a consumer concern from the brand perspective. - 00:37–00:38 An investor gasps in surprise. This is intended to create excitement and intrigue around the product's fast-acting nature, from the perspective of the external source. - 00:38–00:40 The ad concludes by showing the brand name and a call to action. This reinforces brand recognition and encourages immediate purchase. This is the brand voice with a direct call to action.