How Who Gives A Crap Advertises on Meta

# Ad summary This ad compares Who Gives a Crap toilet paper to other brands, highlighting that Who Gives a Crap has 400 sheets per roll compared to the competitor's 180 sheets per roll. # Brand positioning Who Gives a Crap is presented as a brand that offers more value for money by providing more sheets per roll compared to competitors. The brand is positioned as a practical choice for consumers who want more product for their money. The brand name itself is cheeky and irreverent, suggesting a brand that doesn't take itself too seriously and is willing to be playful in its marketing. # Product The ad features two types of toilet paper rolls. On the left, there is a plain white roll and a roll wrapped in a purple and white wavy patterned paper. The patterned roll has a blue circular label that reads "who gives a crap" (on-package label text). On the right, there is a standard white toilet paper roll. The ad emphasizes that Who Gives a Crap offers 400 sheets per roll, compared to the competitor's 180 sheets per roll. This highlights the product's value proposition of providing more for the consumer's money. # Visual style The ad has a clean and minimalist visual style with a split-screen design. The left side features a purple background, while the right side has a gray background. The product is well-lit, and the text is large and easy to read. The overall style is modern and straightforward, emphasizing the comparison between the brand and its competitors. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting a side-by-side comparison of "Us" (Who Gives a Crap) versus "Them" (competitors). This is intended to immediately frame the narrative around a direct comparison, setting the stage for highlighting the brand's advantages from the brand's perspective. - The ad highlights that Who Gives a Crap offers 400 sheets per roll, while competitors offer only 180 sheets per roll. This is intended to showcase the brand's superior value proposition by quantifying the difference in product quantity from the brand's perspective. - The ad visually presents the Who Gives a Crap product alongside a competitor's product, reinforcing the comparison and allowing viewers to see the difference in packaging and presentation from an objective perspective.

# Ad summary This ad features a mermaid and the ocean to promote Who Gives a Crap's limited edition toilet paper made from 100% bamboo. # Brand positioning Who Gives A Crap is presented as a brand that produces sustainable toilet paper and donates 50% of its profits to clean water charities. The brand uses humor and playful imagery to position itself as a fun and eco-conscious alternative to traditional toilet paper brands. By emphasizing charitable contributions and eco-friendly materials, the brand attracts consumers who want to make ethical purchasing decisions and support a good cause. # Product This is a limited-edition toilet paper made of 100% bamboo by Who Gives a Crap. The ad highlights its sustainable and soft qualities. The product features colorful packaging. This limited edition is called "The Ocean Edition." # Visual style The ad has a whimsical and theatrical visual style, using a mermaid and ocean-themed props to create a fantastical environment. The production quality appears to be studio-shot with careful set design, including a rocky base and lavender curtains. The image treatment includes soft lighting and color grading to enhance the dreamy, underwater feel. The typography is bold and playful, contributing to the ad's lighthearted tone. This style contrasts typical hygiene product ads, aiming to stand out and capture attention with its unique and eye-catching presentation. # Hooks Headline: Limited edition toilet paper is here # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces the arrival of limited-edition toilet paper, setting the stage for the product reveal from the brand's perspective. This opening is designed to grab attention and introduce the new offering. - The ad showcases the product's key features, highlighting its super soft texture and 100% bamboo composition from the brand's perspective. This aims to persuade viewers of the product's unique benefits. - A mermaid is shown next to the product, conveying a whimsical and fantastical element from an observer's perspective. This ties into the "Ocean Edition" and adds a creative, memorable element to the ad.

# Ad summary This ad promotes The Splash Edition toilet paper by featuring an unexpected endorsement from a merman to convey its fun and limited-time-only nature. # Brand positioning The brand uses a lighthearted and playful tone to stand out in the otherwise mundane category of toilet paper. By featuring a limited edition design and securing the humorous endorsement of a mythical merman, the brand appeals to consumers who appreciate novelty and a sense of fun in everyday household items. This approach differentiates the brand from competitors and positions it as a purveyor of products that can bring a bit of joy and whimsy to the bathroom. # Product The product is a roll of toilet paper referred to as "The Splash Edition." It is characterized by a unique, playful packaging design featuring aquatic-themed images and patterns. The product appears to be a limited edition, with the ad copy noting that it is "(but not for long)." The ad uses the unusual endorsement of a merman to create a humorous, eye-catching ad, suggesting that the product meets even the standards of those most closely associated with the ocean. The ad does not mention softness, strength, or other functional features; instead, it focuses on the product's visual appeal and scarcity to encourage purchase. # Visual style The ad features a playful, eye-catching style with a high-production-quality merman costume in an underwater-themed setting, and the text overlay is added with a bold, friendly font. This contrasts with the typical clean and sterile visuals often used in the toilet paper category. The overall style is designed to quickly grab attention and communicate the fun, limited-edition nature of the product. # Hooks Headline: The Splash Edition is here # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing a merman sitting on a toilet, holding the toilet paper in their hand. This catches the audience's attention with the unexpected image of a mythical creature using the product. - The narrative conveys the merman's perspective as a satisfied user by showing the text overlay that reads "100% merman approved". This offers a humorous twist, implying the product is exceptionally good if it meets a merman's standards. - The brand tells the audience about the product being promoted by displaying a package of the product by the toilet with the text overlay, "The Splash Edition is here (but not for long)." This aims to incentivize quick purchases by highlighting its limited availability.

# Ad summary The ad showcases Who Gives a Crap toilet paper as a sustainable and stylish alternative to traditional brands. The ad features a woman placing the uniquely packaged toilet paper rolls in her bathroom, highlighting their aesthetic appeal and eco-friendly bamboo composition. It emphasizes that the product is less expensive than other brands and supports clean water organizations. # Brand positioning Who Gives a Crap positions itself as a sustainable and ethically conscious brand in the personal care market, specifically focusing on toilet paper. The brand prioritizes environmental responsibility by using bamboo, a fast-growing and renewable resource. The ad presents the brand as a stylish, eco-friendly, and charitable choice. It appeals to consumers who value quality, aesthetics, and social impact, suggesting that they can enjoy a premium product while contributing to a good cause. The brand pushes against the norms of traditional toilet paper brands by emphasizing sustainability, ethical production, and charitable contributions, making it stand out in a category often overlooked for its environmental impact. # Product Who Gives a Crap toilet paper is presented as an eco-friendly alternative to traditional toilet paper, made from bamboo. The product is designed for consumers who value sustainability and ethical consumption without sacrificing quality or style. The toilet paper is individually wrapped in decorative paper with black and white patterns, making it visually appealing and suitable for display in the bathroom. The brand highlights that it's less expensive than other brands, addressing a potential purchase barrier by offering an affordable eco-friendly option. Additionally, the brand donates 50% of its profits to clean water organizations, emphasizing the social impact of purchasing the product. # Visual style The ad has a polished and clean aesthetic. The editing style uses static shots. The production quality appears professional, lending a commercial feel. The visual motif is focused on clean, white backgrounds. The pacing is slow, focusing on showcasing the product in a deliberate manner. There is no audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a drawer full of Who Gives a Crap toilet paper rolls, packaged in black and white patterned wrappers. The presenter wants to intrigue viewers by revealing a stylish yet sustainable choice. - 00:01–00:05 00:01–00:05: A woman stacks several rolls of Who Gives a Crap toilet paper on top of a toilet tank. The ad aims to visually showcase the product as a stylish bathroom accessory. - 00:05–00:10 00:05–00:10: The woman places more rolls on a bathroom countertop next to a sink and mirror, building a display. The intention is to highlight the aesthetic appeal of the packaging and demonstrate how it can enhance bathroom decor. - 00:10–00:11 00:10–00:11: Close-up shot of the stacked toilet paper rolls, emphasizing the brand's packaging design and logo. The perspective shifts back to the product to reinforce brand recognition and aesthetic appeal.

# Ad summary A woman in a bathroom explains why the toilet paper you use could be the cause of dust and mess in your bathroom and then recommends using Who Gives a Crap brand bamboo toilet paper. # Brand positioning Who Gives a Crap is presented as a brand of high-quality bamboo toilet paper that is soft and fluff-free, leading to a cleaner bathroom. In addition, the brand has decorative packaging which elevates the bathroom's look, and is eco-friendly. The brand aligns with values of cleanliness, sustainability, and style, setting itself apart from competitors. # Product Who Gives a Crap's bamboo toilet paper is presented as a premium, eco-friendly alternative to traditional toilet paper. The product is advertised as being fluff-free, which keeps the bathroom cleaner for a longer time. The rolls come individually wrapped in decorative paper which elevates the style of any bathroom. 50% of the company’s profits are donated to sanitation initiatives. # Visual style The ad has a polished UGC aesthetic that feels authentic and casual. The editing style includes quick cuts, static shots, and smooth transitions. The ad is well-lit with natural light, and the colors are vibrant. The pacing of the ad is fast, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Save £5 of your first subscription at whogivesacrap.org # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts by showing the act of cleaning the sink and toilet. - 00:04–00:12 The creator then sits atop the toilet seat and presents the problem that "the fluff is from your toilet paper" and when low quality toilet paper is made the "fibers literally shed everywhere". This is from the customer POV. - 00:12–00:17 The creator continues from the customer POV and showcases how she “made the switch to Who Gives a Crap's bamboo toilet roll" - 00:17–00:23 The creator further explains from the customer POV that it is "fluff free", and how she used to have to "dust her bathroom daily", but since switching she only has to clean "once a week if that". - 00:23–00:24 The ad switches to showing a full box of Who Gives a Crap brand toilet paper. - 00:24–00:31 The creator continues from the customer POV and explains that "the wrappers are also adorable and every guest who comes over comments on how nice my bathroom looks". - 00:31–00:34 The creator furthers the customer POV and displays a roll from the box. - 00:34–00:36 The creator shows herself with toilet paper on her cheek and explains, from the customer POV, that it is "face rubbing soft". - 00:37–00:41 The creator grabs a roll and explains, from the customer POV, that “50% of their profits go to toilet access and clean water worldwide”. - 00:41–00:45 The creator concludes by emphasizing, from the customer POV, that "it’s not only good for your bum it’s good for the planet too, what more could you want?". - 00:45–00:52 The creator continues the customer POV by saying “Say goodbye to bathroom fluff today! and save £5 of your first subscription at whogivesacrap.org”.

# Ad summary This ad features a woman promoting Who Gives a Crap toilet paper. She highlights that a box lasts the average person four months, and she chose the 100% recycled option. She emphasizes that it's an easy eco swap with amazing quality, and she loves not having to buy toilet paper constantly. Each roll is double the length with 400 sheets, compared to traditional rolls with only 180 sheets. She encourages viewers to head over to Who Gives a Crap to get toilet paper that lasts for months. # Brand positioning Who Gives a Crap is presented as an eco-conscious brand offering sustainable toilet paper. The brand emphasizes its commitment to environmental responsibility by using 100% recycled materials. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, eco-friendly toilet paper that makes it easy for consumers to make a positive impact on the planet. The brand aligns with values of sustainability, convenience, and quality. The brand pushes against the norm of traditional toilet paper brands that often lack environmental consideration. The brand positioning is both functional (providing a high-quality product) and emotional (appealing to consumers' desire to make eco-friendly choices). # Product Who Gives a Crap offers toilet paper made from 100% recycled materials. The product is designed for environmentally conscious consumers who want to reduce their carbon footprint. Each roll is double the length of traditional rolls, containing 400 sheets compared to the standard 180 sheets. The product is presented as an easy eco swap, emphasizing its high quality and convenience. The ad addresses the pain point of constantly having to buy toilet paper by highlighting that a single box can last the average person four months. The packaging of the toilet paper rolls is colorful and patterned. # Visual style The ad has a casual, UGC feel with bright, natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is simple, giving it an authentic and relatable tone. The pacing is consistent throughout the ad, with cuts timed to the voiceover. The visual motifs include close-ups of the product and the woman interacting with it. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action So head over to Who Gives a Crap and get toilet paper that lasts for months. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a box of Who Gives a Crap toilet paper sitting outside a door. - 00:01–00:02 A woman picks up the box and brings it inside, setting the stage for her review. - 00:02–00:03 The woman holds up a roll of toilet paper, stating that the box is enough to last the average person four months, highlighting the product's longevity and convenience. - 00:03–00:06 The ad transitions to a shot of the Who Gives a Crap website, showcasing the 100% recycled option, emphasizing the brand's commitment to sustainability. - 00:06–00:07 A close-up of the toilet paper packaging is shown, highlighting that it is an easy eco swap. - 00:07–00:09 The woman holds up a sheet of toilet paper, emphasizing its amazing quality. - 00:09–00:12 The woman shows the box filled with colorful rolls, stating that she loves not having to buy toilet paper constantly, reinforcing the convenience factor. - 00:12–00:18 The woman holds up two rolls of toilet paper, stating that each roll is double the length with 400 sheets, whereas traditional rolls only have 180 sheets, highlighting the product's value and quantity. - 00:18–00:22 The woman encourages viewers to head over to Who Gives a Crap to get toilet paper that lasts for months, providing a clear call to action.

# Ad summary This ad promotes Who Gives A Crap toilet paper. The ad begins with a woman explaining that she stopped buying toilet paper at the supermarket. She shares the statistic that 1 million trees are cut down everyday to make toilet paper. She introduces Who Gives A Crap as an alternative, highlighting that it is made from 100% bamboo, is soft and strong, donates 50% of their profits to help build toilets and make clean water, and is more affordable. The ad ends by directing viewers to the brand's website. # Brand positioning Who Gives A Crap positions itself as an environmentally and socially conscious alternative to traditional toilet paper brands. The brand distinguishes itself through its commitment to sustainability, using 100% bamboo to reduce deforestation, and its charitable contributions, donating 50% of profits to improve sanitation and access to clean water. By offering a product that is both eco-friendly and socially responsible, Who Gives A Crap appeals to consumers who prioritize ethical consumption without sacrificing quality or affordability. This positions the brand to capitalize on the rising consumer trend to support brands that align with social values. # Product Who Gives A Crap offers toilet paper made from 100% bamboo, which serves as a sustainable alternative to traditional tree-based toilet paper. The product is marketed towards environmentally conscious consumers looking to reduce their impact. It is portrayed as strong and soft, equating to the experience of traditional store-bought toilet paper, but with added ethical and environmental benefits. The packaging has a black and white design, but the product itself is just plain white. It is sold in bulk and delivered for free and is designed to be cheaper than Charmin. # Visual style The ad has a UGC feel, with casual settings and natural lighting. The editing is simple, consisting of mostly static shots and quick cuts, creating a relaxed viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to whogivesacrap.org and let's start making a difference. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the presenter holding a roll of Who Gives A Crap toilet paper, immediately establishing the focus of the advertisement and piquing curiosity about why she stopped buying toilet paper at the supermarket, setting up an intriguing premise. - 00:03–00:07 The presenter shares the shocking statistic that over one million trees are cut down every day to make traditional toilet paper, conveying the scale of environmental impact and creating a sense of urgency for change. - 00:07–00:14 The presenter pivots to introducing Who Gives A Crap, positioning it as a solution to the environmental problem by stating that the company makes toilet paper from 100% bamboo. - 00:14–00:17 The presenter touts that the Who Gives A Crap toilet paper is strong and soft, as good as anything found at the store. - 00:17–00:24 The presenter highlights the social good aspect of Who Gives A Crap, explaining that the company donates 50% of their profits to help build toilets and make clean water accessible to communities in need, creating an emotional appeal to viewers and showing the impact of their purchase. - 00:24–00:31 The presenter addresses the potential concern about sustainable products being expensive by stating that 'sustainable doesn't have to mean expensive,' and highlights the affordability of Who Gives A Crap by claiming that the rolls are extra long and 40% cheaper. - 00:31–00:35 The presenter emphasizes the convenience of using Who Gives A Crap by saying she gets 48 rolls delivered for free and is set for the year, offering a clear benefit to viewers. - 00:35–00:40 The presenter concludes by reinforcing the idea that choosing Who Gives A Crap is 'a small switch for a huge impact' and directing viewers to the brand's website to start making a difference.

# Ad summary This ad promotes Who Gives a Crap, a sustainable bamboo toilet paper brand. The ad presents a cost and environmental comparison between Who Gives a Crap and a leading toilet paper brand, highlighting the benefits of bamboo and free delivery. # Brand positioning Who Gives a Crap positions itself as a sustainable and ethical alternative to traditional toilet paper brands. The brand promotes values of environmental consciousness, affordability, and convenience, emphasizing the use of bamboo as a renewable resource. This brand stands apart by openly challenging industry norms by offering a product that is not only functional but also contributes positively to the environment. The brand aims to appeal to consumers who are environmentally aware and seek sustainable alternatives without compromising convenience or affordability. # Product Who Gives a Crap offers toilet paper made from bamboo that grows back in weeks. The ad touts it as an environmentally friendly alternative to traditional toilet paper made from dead trees. The toilet paper offers 370 sheets per roll, more than leading mega roll brands, and is delivered for free, eliminating the need for frequent store runs. The ad positions the product for consumers looking for cost-effective solutions, highlighting savings of $0.34 per roll compared to leading brands. By combining environmental benefits with cost savings and convenience, the ad aims to convince viewers that Who Gives a Crap is a superior option worth trying. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and static shots. The editing is simple, with smooth transitions between shots. The overall production quality feels relatable and unpolished. The pacing is consistent, with each shot held long enough to deliver its message clearly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check out Who Gives A Crap? and let's start making a difference # Point of view - [object Object] # Storyline - 00:00–00:01 The content creator is carrying a large box labeled "Who Gives a Crap," indicating she might be stealing the box. - 00:01–00:02 The creator says she thinks "they're" after her and needs to be quick. This statement creates a sense of urgency and curiosity. - 00:02–00:06 The creator speaks directly to the camera, addressing a common frustration: the inconvenience of constantly running out of toilet paper. - 00:06–00:07 The creator continues the sentiment by explaining that there is a reason for the frustration. - 00:07–00:12 The creator says that the leading brands’ toilet paper mega rolls are $1.10 for 224 sheets. - 00:13–00:15 The creator promotes Who Gives a Crap. She shares that rolls have 370 sheets, implying a better value. - 00:16–00:22 The creator calculates that leading brand rolls are $0.34 more per roll. She suggests these extra costs can accumulate to more than $10 for every 30-pack purchased. - 00:22–00:26 The creator explains that the leading brand is made out of dead trees. In contrast, Who Gives a Crap is made out of bamboo. - 00:26–00:28 The creator shares that Who Gives a Crap delivers for free, so she never needs to worry about buying these. - 00:29–00:33 The creator ends the ad by telling the audience that she has to go. She prompts viewers to check out Who Gives a Crap to start making a difference.

# Ad summary This ad showcases Who Gives a Crap toilet paper and demonstrates how a person strategically stacks the product in their bathroom. The ad highlights that it is cheaper than traditional brands, eco-friendly, and donates 50% of profits to clean water and sanitation organizations. # Brand positioning Who Gives a Crap aims to occupy the space in the consumer's mind as a sustainable and charitable alternative to traditional toilet paper brands. The brand aligns with the values of environmental consciousness and social responsibility, promoting a lifestyle where everyday purchases contribute to a greater cause. By donating 50% of profits to clean water and sanitation organizations, the brand positions itself as a socially responsible choice in contrast to competitors focused solely on profit. The brand positioning is functional, emphasizing its affordability and eco-friendliness, while also appealing to emotions through its charitable contributions. # Product Who Gives a Crap toilet paper is an eco-friendly alternative to traditional toilet paper brands. It is made from sustainable materials and packaged in black-and-white patterned wrapping with a tan sticker displaying the brand name. The ad highlights that it is cheaper than traditional brands and donates 50% of profits to clean water and sanitation organizations. The toilet paper rolls are shown being strategically placed in the bathroom to be visible to guests, implying they are visually appealing. The ad addresses potential purchase barriers by emphasizing the product's affordability and charitable aspect, making it a worthwhile purchase. # Visual style The ad has a clean, bright aesthetic with a UGC feel. The editing style consists of quick cuts and static shots, creating a casual and relatable tone. The production quality is high, but it still maintains a sense of authenticity. The pacing is moderate, with cuts timed to the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a close-up shot of a drawer filled with Who Gives a Crap toilet paper rolls, each wrapped in a black-and-white patterned paper. - 00:01–00:02 The camera zooms in on the toilet paper rolls, emphasizing their unique black-and-white packaging and the brand's sticker. - 00:02–00:10 A person is shown placing multiple rolls of Who Gives a Crap toilet paper on the back of a toilet and next to a sink. - 00:10–00:11 The camera zooms in to show all the toilet paper stacked strategically.

# Ad summary A woman shares her recommendation for Who Gives A Crap toilet paper, highlighting its cost-effectiveness, sustainability, softness, and longevity as well as free delivery. She positions it as a solution for consumers being ‘shortchanged’ by shrinkflation in grocery stores. # Brand positioning Who Gives A Crap aims to be the go-to brand for consumers who are socially conscious, economical, and hate being shortchanged by shrinkflation and supermarket trips. The brand promotes a lifestyle that values sustainability and saving money, positioning itself as a direct alternative to traditional brands that quietly reduce product size while maintaining prices. The brand takes an approach that combines functional performance, ethical sourcing, and free delivery. # Product Who Gives A Crap sells toilet paper made from 100% sustainable bamboo. The ad emphasizes that the product costs 40% less per sheet than the market leader. The rolls contain 370 sheets each, and the brand claims the largest box can last an individual up to a year. The product is positioned for those seeking high-quality, sustainable, and cost-effective toilet paper delivered directly to their door. # Visual style The ad has a simple, UGC-style aesthetic with natural lighting and a focus on the subject. The editing is straightforward with simple cuts between shots. The production quality is mid-range, suitable for social media, blending casual authenticity with clear product presentation. The cuts are timed to key moments in the script, emphasizing points about cost and sustainability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Visit whogivesacrap.org to make the switch your wallet will like and your butt will love. # Point of view - [object Object] # Storyline - 00:00–00:11 The ad begins with the creator starting with a bet, then questioning if others are aware of a particular practice. - 00:11–00:13 The creator introduces the brand of toilet paper that can address the issue. - 00:13–00:19 The creator presents the brand as costing less than market leaders, and being made from 100% sustainable bamboo. - 00:19–00:31 The creator speaks to its high quality, and longevity, and its free delivery service. - 00:31–00:33 As a continuation of the previous moment, the creator asks why would she keep going to the supermarket to get shortchanged? - 00:33–00:37 The creator ends the ad by introducing a URL to make the switch.

# Ad summary This ad promotes Who Gives A Crap toilet paper by listing three reasons why viewers should switch from traditional toilet paper to the brand's bamboo toilet paper. The three reasons include the eco-friendly nature of the brand. # Brand positioning Who Gives A Crap is positioned as a premium, eco-friendly, and aesthetically pleasing toilet paper brand. It differentiates itself from mainstream toilet paper brands by focusing on sustainability, using 100% bamboo instead of trees, paper wrapping instead of plastic, and offering carbon-neutral shipping. The brand promotes a modern, design-conscious lifestyle, where environmental responsibility and bathroom aesthetics go hand in hand. The brand adopts a playful tone with messaging such as 'Who Gives A Crap' and 'Nice Bum!', suggesting a brand that doesn't take itself too seriously while also caring about its social and environmental impact. The brand aims to occupy the space of an eco-conscious choice that doesn't compromise on convenience or style. # Product Who Gives A Crap offers toilet paper made from 100% sustainable and renewable bamboo. Unlike traditional toilet paper that contributes to deforestation, this product is made from bamboo, which helps reduce deforestation. Each roll is wrapped in paper instead of plastic, making it better for the planet and aesthetically pleasing. The brand also offers carbon-neutral shipping, allowing customers to feel good about delivery day. The products' packaging comes in black and white patterns. The ad implies this product is for anyone looking for an eco-friendly toilet paper alternative. # Visual style The ad uses a mix of polished commercial shots and UGC-style footage, creating a hybrid feel. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, with clear visuals and professional editing. Visual motifs include shots of the product in aesthetically pleasing bathroom settings and the brand's black-and-white patterned packaging. The ad maintains a consistent pace, with cuts timed to the music beats and voiceover lines. The overall aesthetic is modern, clean, and eco-friendly, supporting the brand's positioning as a sustainable and stylish choice. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make the switch today! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by posing a question to viewers: "3 reasons why you should stop using traditional toilet paper." - 00:03–00:06 The narrator then introduces the first reason: Traditional toilet paper contributes to deforestation. The intention is to highlight the negative environmental impact of traditional toilet paper, with visuals of deforestation reinforcing the point. The audience experiences this from the brand's perspective, aiming to educate and create awareness. - 00:06–00:11 As a response, the ad introduces Who Gives A Crap as an alternative. The intention is to position the brand as a sustainable alternative to traditional toilet paper, using visuals of bamboo and the brand's packaging. The audience experiences this from the brand's perspective, positioning itself as eco-friendly. - 00:11–00:15 Next, the ad moves into the second reason: Mainstream TP is wrapped in plastic. The intention is to highlight the plastic waste issue associated with traditional toilet paper, with visuals of plastic waste on beaches and underwater reinforcing the point. The audience experiences this from the brand's perspective, aiming to educate and create awareness. - 00:15–00:20 As a response, the ad presents Who Gives A Crap wrapped in paper. The intention is to show that the brand is a sustainable alternative, with the narrator stating that it is better for the planet and looks better in your bathroom. The audience experiences this from the brand's perspective, positioning itself as eco-friendly and aesthetically pleasing. - 00:20–00:23 The ad introduces the third reason: Most TP brands don't offset their shipping. The intention is to highlight the carbon emissions associated with the shipping of traditional toilet paper. The audience experiences this from the brand's perspective, aiming to educate and create awareness. - 00:23–00:28 As a response, the ad introduces Who Gives A Crap offering carbon-neutral shipping. The intention is to position the brand as an environmentally conscious choice, allowing customers to feel good about delivery day. The audience experiences this from the brand's perspective, emphasizing its commitment to sustainability. - 00:28–00:36 Finally, the ad concludes with an encouragement to 'Say Toodle-loo to traditional toilet paper' and 'Make the switch today!'

# Ad summary This ad uses a comedic approach to promote Who Gives a Crap toilet paper. It positions the brand as a superior alternative to bamboo toilet paper by highlighting the benefits of their product while using an intentionally sarcastic tone to challenge common consumer concerns and values. # Brand positioning Who Gives a Crap is presented as a brand that offers an environmentally friendly, cost-effective alternative to traditional toilet paper. The brand intentionally subverts traditional marketing approaches through the use of sarcasm and self-deprecating humor. The ad challenges category norms by poking fun at environmental consciousness, frugality, and charitable giving. It positions itself as a tongue-in-cheek choice for consumers who want a quality product without taking themselves too seriously. # Product Who Gives a Crap offers toilet paper made from sustainable bamboo. This ad promotes toilet paper rolls that are individually wrapped in decorative paper. The company donates 50% of its profits to help with access to clean water and building toilets. It is presented as more sustainable than using virgin trees, and mega toilet paper. Their bamboo toilet paper has 370 sheets per roll, which is almost 45% more sheets and 40% cheaper than its competitors. # Visual style The ad has a UGC feel. The cuts are quick, timed to the music, and the transitions are simple. The overall quality is polished but not overly produced, creating a relatable and casual tone that aligns with the brand's self-deprecating humor. The pacing is fast and consistent, with approximately 25 cuts in 43 seconds, maintaining a high energy level throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET 9 FREE ROLLS # Point of view - [object Object] # Storyline - 00:00–00:01 The creator asks why they'll never buy bamboo toilet paper again. - 00:01–00:04 00:01–00:04 The first reason is that you get nine free rolls in your first box, which is almost a month of free toilet paper if you're not wasteful. This is presented as a good thing. - 00:04–00:06 00:04–00:06 The ad cuts to someone stocking the toilet paper on a shelf. - 00:06–00:12 00:06–00:12 The ad mentions that a friend keeps bothering them for a coupon code, but it's auto-applied to your cart, so leave them alone. They transition to the second reason. - 00:12–00:21 00:12–00:21 The second reason for not buying bamboo TP is that the speaker hates the environment. Not only is bamboo more sustainable than using virgin trees, but Who Gives a Crap donates 50% of their profits to help with access to clean water and building toilets. This is delivered with sarcasm. - 00:21–00:23 00:21–00:23 The third reason the creator doesn't like bamboo TP is because they love wasting money. This sets up a comparison of value between WGAC and other brands. - 00:23–00:33 00:23–00:33 The creator states that the usual mega toilet paper has 208 sheets per roll. This bamboo toilet paper has 370 sheets, which is almost 45% more sheets and 40% cheaper. - 00:33–00:43 00:33–00:43 The creator wraps up by saying that 'if you care' about saving money, time, and helping the environment, sure, try Who Gives a Crap, but it's not for them, ending with a brand logo and call to action.

# Ad summary This ad for Who Gives a Crap features a woman standing in front of a pink door as she talks about the company and the perks of buying from them. # Brand positioning Who Gives A Crap positions itself as a brand that occupies the online toilet paper subscription space. It promotes a lifestyle of convenience and ease, in addition to the product being environmentally conscious through its bamboo components. The brand also prides itself in having a unique, funky paper that comes in aesthetically pleasing packaging. The brand differentiates itself from the market norms of traditional toilet paper brands by delivering double length rolls that are conveniently delivered to your front door. # Product The product being advertised is Who Gives A Crap’s bamboo toilet paper. The product is 370 sheets per roll, which they claim is over twice as long as the standard 180 roll. The paper comes in a unique patterned packaging, and 48 double length bamboo rolls are delivered straight to your front door when you order. The company also claims that this subscription comes to just $0.32 per 100 sheets and one box can last up to 4 months. # Visual style The ad features a mix of UGC and polished commercial style footage. The editing style uses a mix of quick cuts and static shots, and cuts are timed to the music and voiceover. The visuals and messaging aligns with a platform like TikTok. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action So what are you waiting for? # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a customer comment, with a door and a box of Who Gives A Crap paper in the background. A woman opens the door and comes outside, and says she loves stalking the courier when her delivery is coming. This helps build a sense of convenience, and implies the service is highly desired. - 00:02–00:08 00:02–00:08 The ad then showcases a package of Who Gives A Crap toilet paper, and text claims that the company delivers 48 double-length bamboo rolls straight to your door. This helps emphasize the functional value of ordering toilet paper through the company. - 00:08–00:13 00:08–00:13 The ad then highlights the fact that there are 370 sheets per roll, which is over twice the standard roll. This continues building the value proposition, by implying you get more for your money. - 00:14–00:17 00:14–00:17 The woman then pulls the packaging off the roll, showing it comes to just $0.32 per 100 sheets. This shows the value proposition of the company’s product, by claiming it is so much cheaper per sheet than other products. - 00:18–00:21 00:18–00:21 The woman puts the paper back in the box, as text says that one box lasts up to four months. Text then says it is loved by Aussies for comfort and value. This helps build a sense of trust and community, as the ad is implying many people use and love the company. - 00:21–00:27 00:21–00:27 The ad once again showcases the woman and the comment, and gives an offer of $10 off your first order and free delivery. This creates a sense of urgency for the viewer to buy now and not miss out on the discount.

# Ad summary A man explains that regular toilet paper brands are scamming consumers with less product at higher prices and shares the benefits of Who Gives a Crap’s 100% bamboo toilet paper, highlighting its value and convenience. # Brand positioning Who Gives a Crap positions itself as an alternative to traditional toilet paper brands, fighting against the industry standard of 'shrinkflation' where the amount of product decreases while prices remain the same or increase. The brand differentiates itself by providing 100% bamboo toilet paper in bulk, delivered directly to the customer’s door, offering both convenience and value. It also implies a sense of transparency and consumer advocacy, suggesting that customers who choose Who Gives a Crap are not being tricked or short-changed. # Product Who Gives a Crap offers 100% bamboo toilet paper rolls designed to provide more value compared to market leaders. Each roll contains 370 sheets and is claimed to be 40% less per sheet compared to competitors. The rolls are described as the 'softest, strongest' available, packaged in decorative paper wrappers. The product is offered in a largest box option, which the presenter claims can last up to a year, providing a long-term supply. The brand delivers their product to the customer's house for free. # Visual style The ad has a UGC (User Generated Content) style, with a casual, conversational tone. It features quick cuts and simple transitions, maintaining a consistent rhythm that emphasizes the speaker's points. The production quality is mid-range, balancing a polished look with a relatable, everyday feel. The pacing remains steady, ensuring the message is clear and concise. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Listen, if you head to whogivesacrap.org now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man telling the viewer that they are being scammed without realizing it, creating a sense of urgency and intrigue. - 00:02–00:08 00:02–00:08 The man then poses a question to the audience about whether they notice toilet paper rolls becoming smaller while prices are rising, tapping into a common consumer frustration and suggesting that brands are deceiving them. The delivery of the question is direct and challenging, aiming to resonate with viewers who feel cheated. - 00:08–00:11 00:08–00:11 The man states that he needs to show the viewer something, creating anticipation and signaling a shift from problem identification to solution presentation. The tone is inquisitive and guiding, suggesting that he will reveal an alternative. - 00:11–00:18 00:11–00:18 The man reveals a box of Who Gives a Crap toilet paper, promoting it as 100% bamboo toilet rolls that cost 40% less per sheet compared to the market leader. This moment introduces the product and its value proposition, aiming to relieve the frustration identified earlier. - 00:18–00:25 00:18–00:25 The man shares an honest, first-person testimonial to build credibility and trust. He emphasizes both softness and strength, addressing potential concerns about quality or performance. By stating that each roll has 370 sheets, he offers a specific feature that reinforces the value. - 00:25–00:35 00:25–00:35 The man highlights that the biggest box lasts up to a year and delivers to your house for free, answering concerns around frequency of purchase and convenience. The tone becomes more persuasive, appealing to both practical and convenience-seeking consumers. - 00:35–00:43 00:35–00:43 The man urges viewers to visit whogivesacrap.org to get 'more buck for every wipe' and $15 off their first subscription order, providing a call to action and a limited-time offer to drive immediate conversions.

# Ad summary This ad promotes Who Gives A Crap toilet paper. The presenter highlights the product's affordability, the large number of sheets on each roll, the plastic-free packaging, and the company's donation of 50% of profits to improve sanitation. # Brand positioning Who Gives A Crap is presented as an affordable and eco-friendly alternative to traditional supermarket toilet paper. The brand positions itself as caring about sanitation through their non-profit partnerships. With colorful packaging and direct language, the brand has a lighthearted tone and encourages consumers to make an ethical purchase. # Product The product being advertised is toilet paper, sold in bulk with 48 rolls per box. The rolls are wrapped in colorful paper that is home compostable. The toilet paper is made from 100% recycled paper and is plastic free. The brand donates 50% of its profits to building toilets and improving sanitation around the world. One roll has 400 sheets. # Visual style The ad has a casual, authentic feel, with the camera often shaking and showing the presenter in a home setting. The editing involves quick cuts between shots to maintain a fast pace. The bright lighting and colorful packaging contribute to an upbeat, positive tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Link in bio # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter states that a big box of the brand's toilet paper costs less per week than her morning coffee and lasts for up to four months. - 00:05–00:16 She says that she used to buy toilet paper from the supermarket until she found out that Who Gives A Crap works out cheaper, costing $0.26 per 100 sheets and 30% cheaper than Quilton. - 00:16–00:22 The presenter explains that the brand's rolls have 400 sheets each, which is more than double the standard roll, so they last longer. - 00:23–00:28 She states that one box of 48 rolls lasts up to four months, and it's delivered to your door with free delivery. - 00:28–00:35 The presenter says that everything is plastic-free and made from 100% recycled paper, so it's better for the planet than traditional toilet paper made from trees. - 00:36–00:45 She concludes by saying that the best part is that the brand donates 50% of profits towards building toilets and improving sanitation for people around the world and encourages viewers to try it for themselves, offering $10 off the first order using the link in bio.

# Ad summary This ad showcases Who Gives A Crap toilet paper as an eco-friendly, soft, and long-lasting option. The ad highlights the bamboo material and emphasizes the high sheet count and the fact that each box lasts up to four months. It also presents a $10 off incentive for the first order, with free shipping. # Brand positioning Who Gives A Crap is positioned as an eco-conscious and charitable company that offers sustainable toilet paper and paper towel products. The brand appeals to consumers who want to make environmentally friendly choices without sacrificing quality or convenience. Their branding is playful, visually distinctive, and challenges the category norm of generic, purely functional paper products. The company is shown to support clean water initiatives. # Product Who Gives A Crap offers 100% bamboo toilet paper, which is hypoallergenic, with no added inks, dyes, or scents. Each roll contains 370 sheets, nearly twice the standard roll, ensuring one box lasts up to four months. The toilet paper is presented as a sustainable and comfortable alternative to traditional paper products, addressing the common concern that eco-friendly options are scratchy or less effective. The product is conveniently delivered in bulk, packaged in creatively-designed wrappers. The packaging design stands out in comparison to traditional toilet paper brands. # Visual style The ad uses a bright, casual, and UGC-style aesthetic. The editing features quick cuts and close-up shots, creating a sense of intimacy and immediacy. The production quality is a mix of natural lighting and simple setups, contributing to an approachable feel. The pacing is upbeat and energetic, enhancing the overall engaging tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action There's really no excuse not to try it. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces that her doona and toilet paper have something in common and that it is not what the viewer may think. - 00:03–00:09 She speaks about the comfort of a thick doona under your chin. - 00:09–00:13 She mentions she was nervous about going eco, because she expected it to be scratchy. - 00:13–00:20 She says that the 100% bamboo toilet paper surprised her, it is hypoallergenic, and has no inks, dyes, or scents. - 00:20–00:24 She adds that it has 370 sheets per roll compared to 180 in the average roll. - 00:24–00:30 The creator states that one box lasts four months, and that there is a $10 off first order with free shipping. - 00:30–00:31 The creator mentions that there is really no excuse not to try it.

# Ad summary The ad features a male presenter sitting on a toilet in various locations, humorously revealing "three harsh truths" about mainstream toilet paper and presenting Who Gives A Crap as the solution. He highlights that traditional toilet paper contributes to deforestation and the plastic crisis, and is often overpriced. In contrast, Who Gives A Crap uses 100% recycled paper or bamboo, is up to 25% cheaper, and uses plastic-free packaging. The ad aims to educate viewers on the environmental and financial benefits of switching to Who Gives A Crap. # Brand positioning Who Gives A Crap is presented as an ethical, environmentally conscious, and cost-effective alternative to mainstream toilet paper brands. The brand aims to occupy a space in the consumer's mind as a responsible choice that actively combats deforestation and plastic waste, while also offering a financially competitive product. It aligns with values of sustainability, environmental protection, and smart consumerism. The brand directly pushes against the negative environmental impacts of traditional toilet paper production and packaging, positioning itself as a superior, guilt-free option. Its positioning is both functional (affordable, made from recycled materials) and emotional (empowering consumers to make a positive environmental impact). # Product The product advertised is Who Gives A Crap toilet paper, which is presented as a sustainable and cost-effective alternative to conventional toilet paper. It works by providing a necessary household item while minimizing environmental harm. The product is for environmentally conscious consumers who are also mindful of their budget and seek to reduce their ecological footprint. Explicitly stated product details include being made from "100% recycled paper or bamboo" and being wrapped in "recycled paper" instead of plastic. The key USPs are its sustainable material sourcing (no virgin trees), plastic-free packaging, and affordability (up to 25% cheaper than traditional brands). The ad implies its use for everyday bathroom needs, addressing the purchase barriers of environmental concern and cost. # Visual style The ad features a hybrid visual style, blending polished commercial elements with a slightly scrappy, direct-to-camera feel. The editing style is characterized by quick cuts between different backgrounds, often with the speaker remaining in the foreground, creating a dynamic and engaging pace. The production quality is high, with clear visuals and good lighting, but the use of a single presenter speaking directly to the camera, often in unusual settings (like sitting on a toilet in a warehouse or outdoors), gives it a relatable, almost UGC-like authenticity. The visual motif of the speaker on the toilet is consistent throughout, serving as a humorous anchor. Pacing is fast, with cuts occurring every 1-3 seconds, maintaining a high energy level. Audio-visual sync is strong, with cuts and text overlays precisely timed to the speaker's lines and key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make the switch today # Point of view - [object Object] # Storyline - 00:00–00:01 00:00-00:01: A man sits on a toilet outdoors, looking hesitant and asking if he should say something. This sets a humorous, slightly provocative tone, immediately grabbing attention and building curiosity. - 00:01–00:05 00:01-00:05: The man, still on the toilet but now in a warehouse setting with stacks of toilet paper, introduces three things he'd tell the viewer about their toilet paper if he wasn't afraid to hurt their feelings. This establishes the ad's premise as an exposé, from the brand's perspective, using a direct and slightly confrontational tone to engage the audience. - 00:05–00:08 00:05-00:08: The man warns that the viewer won't like the last truth, so he'll save it for the end. This builds anticipation and encourages the viewer to watch the entire ad, maintaining the brand's direct and slightly cheeky tone. - 00:08–00:15 00:08-00:15: The man states the first truth: "your toilet paper is probably contributing to deforestation." Visuals transition between him in a warehouse, a split screen showing a logging machine, and a toilet paper factory. This highlights a major environmental problem caused by mainstream toilet paper, presented from the brand's educational perspective with a serious underlying tone. - 00:15–00:20 00:15-00:20: The man introduces Who Gives A Crap's solution: using "100% recycled paper or bamboo." Visuals show him in a bathroom with a box of Who Gives A Crap rolls, then a hand holding a roll against a bamboo background. This directly addresses the first problem with the brand's sustainable alternative, shifting the tone to informative and solution-oriented. - 00:20–00:23 00:20-00:23: The man states the second truth: "you're paying too much just to wipe your bum." Visuals show him in a warehouse, then a close-up of hands unrolling toilet paper. This introduces a financial pain point for the consumer, maintaining the brand's direct and problem-identifying tone. - 00:23–00:31 00:23-00:31: The man explains that Who Gives A Crap's recycled toilet paper is "up to 25% cheaper than traditional brands." Visuals show a hand unwrapping a Who Gives A Crap roll, then a large roll rolling down a warehouse aisle. This offers a clear financial benefit, directly contrasting with the previous problem, from the brand's value-driven perspective. - 00:31–00:35 00:31-00:35: The man states the third truth: "your toilet paper is probably contributing to the global plastic crisis." Visuals show him in a shopping cart, then a split screen with a landfill. This addresses another significant environmental issue, reinforcing the brand's commitment to sustainability with a serious tone. - 00:35–00:42 00:35-00:42: The man explains that unlike mainstream toilet paper wrapped in plastic, Who Gives A Crap wraps its rolls in "recycled paper," which is "better for you and for the planet." Visuals show him in a warehouse with plastic-wrapped rolls, then in a kitchen with Who Gives A Crap rolls, and finally a close-up of hands holding a paper-wrapped roll. This provides the final solution, emphasizing the brand's plastic-free packaging and its dual benefit for consumers and the environment, maintaining an informative and empowering tone. - 00:42–00:49 00:42-00:49: The man, back on the toilet outdoors, summarizes the "three harsh truths about mainstream toilet paper and three pretty good reasons to switch to Who Gives A Crap." This acts as a concise recap and a strong call to action, reinforcing the brand's message with a confident and persuasive tone. - 00:49–00:51 00:49-00:51: A blue screen displays the brand logo "who gives a crap" and the call to action "Make the switch today." This provides a clear, final brand identifier and direct instruction for the viewer.

# Ad summary This ad highlights the value of Who Gives A Crap brand bamboo toilet paper and emphasizes it is a 45% longer roll than other leading brands’ mega rolls, offering 370 sheets compared to 224 sheets in the other brands. The ad also notes that Who Gives A Crap is 3-ply, incredibly soft, super strong, and grows back in a few weeks. They also deliver the toilet paper to your door for free. # Brand positioning Who Gives A Crap is presented as a toilet paper brand focused on sustainability and value. The brand stands out by offering bamboo toilet paper, which is touted as a renewable resource that grows back quickly, positioning them as environmentally conscious. They provide a product that is not only 45% longer than leading brands’ mega rolls but also comes with the convenience of free delivery. Furthermore, they emphasize the quality of their toilet paper by highlighting that it is 3-ply, incredibly soft, and super strong. The brand also adopts a playful tone. # Product Who Gives A Crap offers bamboo toilet paper rolls made with 370 sheets, which is 45% longer than leading brands’ mega rolls with only 224 sheets. The toilet paper is 3-ply, incredibly soft, super strong, and made of 100% bamboo, which starts to grow back in a few weeks, positioning it as a sustainable choice. The ad positions this product as a value alternative to traditional toilet paper, offering both quality and convenience. The product is delivered to your door for free, and the ad offers a discount code, 6FREEFORYA, to get six free rolls off on your first order. # Visual style The ad uses a casual, UGC-style aesthetic with a bright and clean visual palette. The editing is quick, with frequent cuts and transitions to maintain a fast pace. There is a mix of static shots and some handheld camera movement, which adds to the informal feel. The overall production quality appears to be a hybrid of UGC and polished commercial elements, balancing authenticity with clear product presentation. The ad maintains a consistent, energetic rhythm throughout, which supports the informative and slightly humorous tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use the code 6FREEFORYA to get your 6 free rolls on your first order! # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by presenting a large Who Gives a Crap box, stating that big toilet paper companies have been hiding something for too long, setting a conspiratorial tone. - 00:03–00:06 In response to the opening statement, the ad shifts to a close-up of an empty toilet paper roll, and then to the inside of a cabinet where toilet paper is usually stored. The creator asks if the viewer has noticed toilet paper disappearing faster lately, suggesting a problem many viewers can relate to. - 00:06–00:11 The creator then appears in the center of the frame and assures the audience they are not imagining things, implying that the problem is real and widespread. The creator begins to discuss the features of typical mega rolls. - 00:11–00:14 Next, the creator states that Who Gives a Crap makes bamboo rolls with 370 sheets. - 00:14–00:18 The creator goes on to make a statement that their toilet paper is 45% longer than the leading brand's mega rolls, offering a direct comparison and highlighting a key benefit. - 00:18–00:24 The creator makes an additional point by stating that if leading brands made rolls as big as Who Gives a Crap, it would cost 56 cents more, or $17 more on a 30 pack, emphasizing the value of the product. - 00:24–00:31 In response to emphasizing the value of the brand, the creator highlights that the product is also 3-ply, incredibly soft, super strong, and 100% bamboo, emphasizing the quality and eco-friendliness of the product. - 00:31–00:35 The creator states that you can forget about buying toilet paper because they deliver these for free to your door, emphasizing the convenience of the product. - 00:35–00:40 Lastly, the creator tells the viewer that they have to go but to use the code 6FREEFORYA to get six free rolls off on their first order, incentivizing the viewer to try the product.

# Ad summary This ad highlights the eco-friendly toilet paper from Who Gives A Crap. The ad uses ASMR triggers to promote the product. # Brand positioning Who Gives A Crap positions itself as a fun, eco-friendly alternative to traditional toilet paper brands. The brand aims to occupy the space of sustainable and ethically conscious consumerism. The brand promotes values such as environmental responsibility and social impact, with a portion of their profits donated to improve sanitation in developing countries. The product packaging is modern and stylish, using bold colors and patterns, differentiating itself from the bland, generic packaging of competitors. The brand's tone is playful and lighthearted. # Product Who Gives A Crap offers bamboo toilet paper that comes in a paper wrapper, not plastic. The toilet paper is advertised as being an upgrade over regular toilet paper. The toilet paper roll is white and has a textured pattern on it. The paper wrapper is black and white with geometric shapes and has a gold sticker that says “Who Gives A Crap”. The packaging is curbside recyclable. # Visual style The ad has a polished commercial aesthetic, with clean and bright lighting. The editing style is simple with static shots. The pacing is slow, with cuts timed to the ASMR sounds. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad starts by showing a hand removing the empty toilet paper roll. - 00:01–00:15 00:01–00:15 A hand grabs a roll of Who Gives A Crap toilet paper, opens the paper packaging, and removes the roll of toilet paper. - 00:15–00:22 00:15–00:22 The empty toilet paper holder is shown and then the new toilet paper roll is placed in the holder. The ad ends with the new toilet paper roll.

# Ad summary This ad promotes Who Gives A Crap's 100% bamboo toilet paper as an environmentally friendly alternative to traditional toilet paper. It highlights the brand's commitment to reducing deforestation by using bamboo, which regrows quickly. It also focuses on the softness and strength of the product, as well as the company's charitable mission of donating 50% of profits to clean water and sanitation projects worldwide. # Brand positioning Who Gives A Crap positions itself as a sustainable and ethical alternative to traditional toilet paper brands. The brand clearly appeals to environmentally conscious consumers who value sustainability and social responsibility. The brand aims to occupy the space in the consumer's mind as a eco-friendly choice that doesn't compromise on quality or comfort. The brand pushes against the category norms of using trees to make toilet paper by using bamboo, and by donating 50% of the profits to charity. The brand's tone is casual and friendly, aligning with a lifestyle that values environmental and social impact. # Product Who Gives A Crap sells 100% bamboo toilet paper. Unlike trees, bamboo regrows from its roots after it's cut down, and can be harvested every few years. The toilet paper is wrapped in paper, not plastic, which is better for the planet. It is claimed to be ridiculously soft, super strong, and 50% of profits go to clean water and sanitation projects worldwide. This product is for people who want to reduce deforestation while getting premium toilet paper. Purchase barriers are addressed by emphasizing its softness and strength, as well as its eco-friendly qualities and charitable mission. # Visual style The ad has a bright, clean, and upbeat aesthetic, combining polished commercial shots with user-generated content and product demos. The editing style is quick and snappy, with frequent cuts and dynamic transitions to maintain viewer engagement. The visuals are colorful and playful, contributing to a lighthearted and eco-friendly tone. The pacing is fast, with approximately 15-20 cuts per minute, keeping the ad energetic and engaging. Text and product actions are timed to the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Make the switch today at whogivesacrap.org. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman struggles to lift a large box of Who Gives a Crap toilet paper rolls, emphasizing the bulk purchase option and the brand's playful tone. - 00:00–00:02 The question is posed: "Why Aussies are switching to bamboo toilet paper." This is intended to pique interest and establish the topic of the ad from the brand's perspective. - 00:02–00:03 The statistic '2026' appears, creating curiosity about a future scenario. This is from the brand's perspective. - 00:03–00:08 The ad highlights the environmental impact of traditional toilet paper production: "Over 1 million trees are cut down every day to make traditional toilet paper.". This emphasizes the severity of the problem the brand aims to solve. This is from the brand's perspective. - 00:08–00:17 A comparison is made between bamboo and trees, highlighting the sustainability of bamboo: "Unlike trees, bamboo regrows from its roots after it's cut down and can be harvested every few years, while pine trees take decades to mature." This reinforces the benefit of bamboo and presents the eco-friendly perspective. - 00:17–00:22 The speaker introduces the product: "Who Gives A Crap makes 100% bamboo toilet paper, which helps reduce deforestation." This introduces the brand as the solution to the problem of deforestation. This is from the brand's perspective. - 00:23–00:29 The ad emphasizes the environmentally conscious packaging: "We wrap our rolls in paper, not plastic, so it's better for the planet and actually looks good in your bathroom." This promotes the brand's commitment to sustainability and aesthetic appeal. This is from the brand's perspective. - 00:29–00:33 The speaker highlights the product's quality: "It's ridiculously soft, super strong..." This focuses on the product's performance and comfort and is from the brand's perspective. - 00:33–00:41 The ad highlights the brand's commitment to charitable donations: "...and 50% of profits go to clean water and sanitation projects worldwide, so you're helping the planet, helping people, and your bum gets premium toilet paper." This strengthens the brand's image and emphasizes the social and environmental impact from the brand's perspective. - 00:41–00:44 The ad shows a dog playing with a roll of Who Gives A Crap toilet paper. A call to action is given: "Make the switch today at whogivesacrap.org." This provides a direct invitation to purchase. The brand's perspective is maintained as the focus stays on the brand and its products.