How Weleda Advertises on Meta

# Ad summary An image ad for Weleda skincare products promoting a Mother's Day sale. The ad showcases Weleda's Skin Food Serum Sticks and Hydrating Face Mist and highlights their availability on Amazon. # Brand positioning Weleda is presented as a natural and eco-conscious brand focused on providing skincare solutions. The use of natural elements like flowers and the emphasis on ingredients such as hyaluronic acid suggests a commitment to gentle, effective, and nature-derived skincare. The brand aligns with a lifestyle that values purity, sustainability, and holistic well-being. It positions itself in the market as a provider of clean beauty products, contrasting with brands that rely on synthetic ingredients or harsh chemicals. The brand positioning is both functional, highlighting the moisturizing and hydrating benefits, and emotional, appealing to consumers who seek a connection to nature and a gentle approach to skincare. # Product The ad features Weleda Skin Food Serum Sticks in Repairing and Brightening variants, and the Weleda Skin Food Hydrating Face Mist. The Serum Sticks are packaged in dark green cylindrical tubes with product and ingredient information. The Hydrating Face Mist comes in a taller, cylindrical bottle with a white cap and green labeling. The Hydrating Face Mist contains Hyaluronic Acid and Glycerin. The USPs emphasize moisture and hydration. The products are for individuals seeking effective yet gentle skincare solutions. The ad showcases the products' clean ingredients and highlights the brand's commitment to natural and sustainable skincare. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a flatlay with natural elements (flowers) arranged around the products. The image treatment uses soft lighting and color grading to create a gentle and inviting feel. The typography is clean and legible, integrated well into the overall design. The visual style aims to feel both native and elevated, with the soft color palette, and focuses on a clean, minimal aesthetic. # Hooks Headline: UP TO 30% OFF MOTHER'S DAY SALE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a promotional offer from the brand: "UP TO 30% OFF MOTHER'S DAY SALE". This is to immediately capture the audience's attention with a time-sensitive deal, positioning the products as a gifting option for Mother's Day. The brand is telling this part of the story, aiming to draw in potential customers with savings on their products. - The ad specifies the included products for the offer: "on Skin Food Serum Sticks & Hydrating Face Mist!". This clarifies the specific products included in the promotion. The brand is further detailing the offer to guide the customer towards particular items in the range. - The brand places three products in the foreground, along with a flower arrangement in the background. The brand visually emphasizes the products and integrates natural elements to reinforce its message. - The ad mentions "Available at" above the Amazon logo in a dark green block. This highlights the accessibility and ease of purchase for the products, encouraging immediate action. The brand is directing the customer to the point of purchase.

# Ad summary An ad for Weleda Skin Food Original Ultra-Rich Cream. The ad features a customer testimonial alongside an image of the product being held. # Brand positioning Weleda is presented as a brand focused on intensely nourishing dry skin through plant-extract formulas. The brand emphasizes natural ingredients and a rich, soothing formula. This positions Weleda as a provider of high-quality skincare solutions for those seeking intensive moisturization and hydration for dry skin. # Product The product featured is Weleda Skin Food Original Ultra-Rich Cream, designed for dry skin. It is presented as a rich and deeply moisturizing cream perfect for extra-dry areas such as hands, elbows, and feet. The cream is described as having a thick, nourishing formula that soothes and hydrates the skin, with a little going a long way. The ad showcases the product's ability to provide intense hydration and relief for dry skin, making it a valuable addition to any skincare routine. # Visual style The ad features a clean and bright aesthetic with a focus on the product and customer testimonial. The use of a solid green background and white text boxes creates a visually appealing contrast. The overall tone is trustworthy and straightforward. # Hooks Headline: "WORKS WONDERS!" # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a customer testimonial that highlights the product's effectiveness for dry skin. This story is told from the customer's perspective, as someone who has experienced the benefits of Weleda Skin Food Original Ultra-Rich Cream and wants to share their positive experience. - The ad features a visual of the product being held, showing its packaging and texture. This part is presented from the brand's POV, showcasing its product directly to the audience. - The ad highlights the availability of the product at Target, creating a clear path to purchase for the audience. This section is intended to show that the product is easily accessible and convenient to buy.

# Ad summary This image ad for Weleda Skin Food features a close-up of a customer applying the cream to their face, overlaid on a review of the product, with an offer to purchase at Target. # Brand positioning Weleda positions itself as a provider of natural skincare products. This is implied through the green color scheme, the name Skin Food, and the presentation of the product alongside an image of natural skin. The brand aims to occupy a space in the consumer's mind as a provider of skincare solutions rooted in natural ingredients and traditional remedies, and is committed to delivering effective products while prioritizing environmental and ethical considerations. # Product The product being advertised is Weleda Skin Food, an original ultra-rich cream intended for extremely dry skin. The ad presents it as a moisturizer, with an emphasis on its effectiveness for daily use. It has a history of use over 5-10 years, works with makeup, and has never done the customer wrong. The ad aims to address potential purchase barriers by highlighting its long-term efficacy and compatibility with makeup routines, making it a reliable choice for those seeking a hydrating and versatile skincare product. # Visual style The ad uses a clean and minimalist aesthetic with a focus on natural elements. The color palette is primarily green and white, with a soft lighting effect. The use of the matted photo with a paperclip adds a personal and authentic touch to the ad, giving it a vintage feel. # Hooks Headline: "BEST MOISTURIZER EVER" # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with an image of a woman applying the product to her face, with a testimonial layered on top. This is meant to build trust in the product by presenting it in the context of a real user experience, from the customer's perspective. - Next, the ad reinforces its message with a five-star rating system, emphasizing the product's high regard and reliability to convince the audience of its exceptional quality, from an external source. - The ad concludes by displaying the product's packaging and explicitly stating where it can be purchased. This makes it clear how to obtain the product if interested, from the brand's perspective.

# Ad summary This ad uses a customer testimonial and a 5-star rating to promote Weleda's Skin Food moisturizer. The product is positioned alongside the testimonial, creating a sense of authenticity and social proof. # Brand positioning Weleda positions itself as a trusted brand for skincare, focusing on providing effective solutions. The customer testimonial featured in the ad underscores the brand's commitment to quality and reliability, as well as the brand's goal of delivering lasting results, as evidenced by the customer's long-term use and intent to repurchase. The inclusion of the 'Skin Food' product line suggests a focus on nourishing and revitalizing the skin, aiming for simplicity. # Product The featured product is Weleda's Skin Food, described as an ultra-rich cream. It is designed for those seeking a moisturizer that works well with makeup and avoids causing issues. The product aims to address concerns about finding a reliable moisturizer, as highlighted by the customer testimonial, which praises its effectiveness over a 5-10 year period. The packaging is a green tube with the brand and product names clearly labeled, emphasizing its original formulation and cream format. # Visual style The ad has a clean, authentic aesthetic, styled to resemble a personal recommendation or snapshot. The polaroid-style photo and paperclip add a personal touch, suggesting user-generated content. The dark green background provides a solid, contrasting backdrop that allows the product and testimonial to stand out. The photography is well-lit, highlighting the product and the user's skin. # Hooks Headline: "BEST MOISTURIZER EVER" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial emphasizing the product's effectiveness and long-term satisfaction, aiming to immediately grab attention and convey the product's high quality from a customer's point of view. - A five-star rating reinforces the positive review, enhancing credibility and building trust in the product from an external source. - The ad concludes by showcasing the product itself, displaying the branding and product information, and aims to solidify the viewer's understanding of what is being offered and drive potential purchases from the brand's point of view.

# Ad summary This ad promotes Weleda Skin Food Original Ultra-Rich Cream. It highlights the cream's effectiveness for dry skin, featuring a customer review, and mentions its availability at Target. # Brand positioning Weleda presents itself as a natural and effective skincare brand, deeply rooted in tradition since 1921. The brand aligns with values of potent, plant-extract formulas and nourishing ingredients. The positioning is functional, focusing on providing intensive care for dry skin through rich and deeply moisturizing formulas. Weleda emphasizes a connection to nature by highlighting the use of plant-extracts. # Product The ad promotes Weleda Skin Food Original Ultra-Rich Cream, which is defined as a cream designed for dry skin. It features a potent plant-extract formula. Its unique selling points are that it's incredibly rich and deeply moisturizing, perfect for extra-dry areas like hands, elbows, and feet. The cream is described as a thick, nourishing formula that instantly soothes and hydrates the skin. # Visual style The ad has a clean and polished look, likely studio-shot with controlled lighting. The visual motifs include a product focus combined with a testimonial. The image treatment is minimal, with a focus on accurate color representation and clear visibility. The typography is integrated cleanly, with clear headlines and legible body text. # Hooks Headline: "WORKS WONDERS!" # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the brand name Weleda and the phrase “WORKS WONDERS!” which is intended to convey the product's effectiveness and positive results, as perceived by the brand. - The image then transitions to a tube of Weleda Skin Food Original Ultra-Rich Cream, which displays the product name, key ingredients, and descriptor, providing a visual anchor for the product being promoted from the brand's perspective. - Next, there's a customer testimonial about the cream being an “absolute holy grail for dry skin!”, emphasizing its moisturizing and soothing benefits for areas like hands, elbows, and feet. This offers a firsthand account from a satisfied user, enhancing credibility and trustworthiness. - Finally, it is stated that the cream is “Available at” Target, which informs the audience where the product can be purchased, making it convenient and immediately actionable from the brand’s perspective.

# Ad summary This image ad for Weleda Skin Food promotes it as a multi-purpose cream that nourishes dry skin, hydrates cuticles, boosts glow under makeup, seals in hydration while you sleep, and tames brows, and is available at Target. # Brand positioning Weleda is presented as a purveyor of natural skincare solutions that have stood the test of time, with the company starting in 1921. The ad promotes a sense of enduring quality and natural effectiveness. The brand's focus is on offering products that are both multi-purpose and made with potent plant extracts, suggesting a blend of simplicity and efficacy. This aligns with a consumer base that values natural ingredients and streamlined skincare routines. By highlighting the multi-functional nature of its Skin Food product, Weleda positions itself as a brand that understands and caters to the need for efficiency and versatility in skincare. # Product The featured product is Weleda's Skin Food Original Ultra-Rich Cream, a multi-purpose cream designed to intensely nourish dry skin with a potent plant-extract formula. It promises to nourish dry, cracked skin, hydrate cuticles, boost glow under makeup, seal in hydration while you sleep, and naturally tame brows. The product comes in a green tube with the product name and description printed on the front. The ad emphasizes its ability to simplify one's routine and provide multiple benefits in one product, making it an appealing solution for those seeking efficient skincare. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The production quality appears to be studio-shot with soft, natural lighting. The composition is simple and well-balanced. The typography is modern and legible, while the overall style feels approachable and trustworthy, likely to increase scannability in-feed. # Hooks Headline: THE MULTI-PURPOSE ICON # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by establishing Weleda Skin Food as 'The Multi-Purpose Icon,' immediately positioning the product as a well-known and versatile solution. This message is delivered from the brand's perspective and sets the stage for showcasing the cream's various uses and benefits. - The ad then lists five key benefits: nourishing dry skin, hydrating cuticles, boosting glow under makeup, sealing in hydration during sleep, and taming brows. This section tells the story from the brand's perspective, elaborating on the specific functional advantages of the Skin Food cream and illustrating its versatility. - Finally, the ad highlights that the product is 'Available at' Target, providing the audience with a clear point of purchase. This last point is from the brand's perspective, completing the narrative by removing potential barriers to purchase and directing consumers towards immediate action.

# Ad summary This ad showcases Weleda Skin Food cream as a versatile solution for multiple skin concerns like dry skin, cuticle hydration, brow taming, and boosting glow under makeup. The ad also notes that the product is available at Target. # Brand positioning Weleda Skin Food positions itself as a go-to solution for a multitude of skin issues. The brand presents an image of simplicity and natural efficacy, offering a single product as a solution for several needs, from dry skin to enhancing makeup. It seems to ignore the category norms of using multiple different products for each use-case. The functional benefits are highlighted in a straightforward manner without relying on emotional appeals. # Product The product featured is Weleda Skin Food cream, an ultra-rich cream presented as a multi-purpose skin solution. The cream is highlighted for its ability to nourish dry and cracked skin, hydrate cuticles, naturally tame brows, seal in hydration while you sleep, and boost glow under makeup. The ad implies that Weleda Skin Food cream addresses the pain point of needing multiple products for different skin concerns by offering a single solution for a variety of uses, suggesting that it is worth trying or buying for its versatility and convenience. # Visual style The ad has a clean and minimalist visual style with a muted green color palette. The product is the main focus, and the composition is simple and balanced, with a mix of text and product imagery. # Hooks Headline: THE MULTI-PURPOSE ICON # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting Weleda Skin Food as a "multi-purpose icon," establishing its brand position in the skincare market. The brand is telling this part of the story to grab the audience's attention and establish the product's unique selling proposition as a versatile solution for multiple skin concerns. - Next, the ad lists several ways the product can be used. The brand continues to tell its story and inform the viewer of the product's uses and benefits. - Lastly, the ad features the 'available at' Target logo. The brand is using this to show product availability and persuade the customer to purchase Weleda Skin Food at Target retail stores.

# Ad summary This ad promotes the Weleda Skin Food collection, highlighting the natural extracts like Wild Pansy, Calendula & Chamomile, and Rosemary. The ad features a creator demonstrating the application of the product and mentions a discount offer. # Brand positioning Weleda is presented as a natural and holistic skincare brand. The brand emphasizes the use of natural extracts, aligning with values of purity and wellness. The brand positioning seems to be functional, focusing on the quality and effectiveness of natural ingredients for skin health, and emotional, promoting the benefits of healthy and invigorated skin. # Product The product featured is the Weleda Skin Food collection, including the Skin Food cream. The ad highlights that the cream contains Wild Pansy, which nourishes and replenishes with essential fatty acids; Calendula & Chamomile Extracts, which calms and soothes sensitive skin; and Rosemary Extract, which invigorates and revitalizes skin. The collection appears to cater to those looking for natural, effective skincare solutions. The ad addresses potential purchase barriers by presenting the ingredients' benefits and offering a discount. # Visual style The ad has a natural, UGC-style aesthetic, with slightly shaky camera work and natural lighting. The editing is smooth with simple transitions. The production quality is a blend of polished commercial and user-generated content, making it feel authentic and accessible. The pacing is consistent and moderately paced. Product actions are timed to coincide with the copy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman applies the Weleda Skin Food cream to her hands. The message conveyed is that the cream contains Wild Pansy. The perspective is from a customer demonstrating the product, creating a casual, user-generated content feel. The tone is informative and practical. - 00:02–00:03 00:02–00:03 The woman applies the cream to her face. The message conveyed is that the cream contains Calendula & Chamomile Extracts and calms and soothes sensitive skin. The perspective is from a customer demonstrating the product, creating a casual, user-generated content feel. The tone is informative and practical. - 00:03–00:04 00:03–00:04 Products are presented on a sink surface. The message conveyed is that the cream contains Calendula & Chamomile Extracts and calms and soothes sensitive skin. The perspective is from the brand, showcasing the product and its benefits. The tone is informative. - 00:04–00:05 00:04–00:05 The woman applies the cream to her face. The message conveyed is that the cream contains Rosemary Extract. The perspective is from a customer demonstrating the product, creating a casual, user-generated content feel. The tone is informative and practical. - 00:05–00:07 00:05–00:07 The product is presented with a notepad. The message conveyed is that the cream contains Rosemary Extract. The perspective is from the brand, showcasing the product and its benefits. The tone is informative.

# Ad summary This ad showcases Weleda's Skin Food Original Ultra-Rich Cream. The ad highlights the product's ability to nourish and replenish skin with essential fatty acids. # Brand positioning Weleda is presented as a brand synonymous with natural and nourishing skincare, highlighted through the positioning of their Skin Food cream as a 'Hydrating Hero'. The emphasis on 'essential fatty acids' and ingredients like 'Wild Pansy' suggests a commitment to using plant-based components to replenish the skin. This positions Weleda as a brand that values skin health through natural ingredients and effective hydration, aligning with a health-conscious consumer base. # Product The product featured is Weleda's Skin Food Original Ultra-Rich Cream, presented as a 'Hydrating Hero'. It is formulated to nourish and replenish the skin with essential fatty acids. The product is packaged in a green tube with a white cap, displaying the Weleda logo and product name. The tube explicitly mentions the inclusion of 'Wild Pansy' as an ingredient and specifies the product volume as 2.5 fl oz US (75 ml). The ad focuses on its hydrating properties and natural ingredients. # Visual style The ad has a clean, natural aesthetic with a focus on showcasing the product and its connection to natural ingredients. It features close-up shots, soft lighting, and a minimal background. # Hooks Headline: What's Inside The Hydrating Hero? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a close-up view of a woman's face and arms, creating an intimate connection. This opening shot aims to draw viewers into the narrative, making the viewer aware of the product's purpose. - The Weleda Skin Food cream is positioned prominently in the foreground, drawing the viewer's attention. The placement emphasizes the product as the focal point, reinforcing its role as the solution to the need for hydration. - The inclusion of 'Wild Pansy' and its nourishing properties connects the product with natural ingredients. This emphasizes the skincare benefits, highlighting its natural composition as a USP.

# Ad summary This ad for Weleda Skin Food shows three tubes of the product with text highlighting three use cases: as a moisturizer for dry skin, as a primer, and as an overnight hydration treatment. The ad includes a visual CTA to purchase the product at Target. # Brand positioning Weleda aims to occupy the space of a natural, multi-purpose skincare brand. The brand's positioning appears to be functional, emphasizing the utility and versatility of their products. The brand uses simple language and a clean visual style, suggesting a focus on simplicity and efficacy. The brand seemingly ignores the trend of complex skincare routines, instead highlighting the time saving ability of one product to be used for multiple skincare steps. # Product Weleda Skin Food is a multi-purpose cream used for moisturizing dry skin, as a primer before makeup, and as an overnight hydrating treatment. The product's USPs are its ability to nourish skin on elbows, knees, hands, and heels; boost glow when used as a primer, and provide overnight hydration. The packaging is a green and white squeeze tube. The ad implies the product addresses the problem of needing multiple products for different skincare steps, simplifying the routine. # Visual style The ad has a clean, minimalist aesthetic. The background is a soft gradient, the product is well-lit, and the typography is simple and legible. This is a studio shot with high production quality. The visual motifs are based on a grid layout, which makes the ad scannable. The text is integrated cleanly and legibly, and functions as a caption to the products. The style is native to the platform, and the scannability and stop power are high quality. # Hooks Headline: THE MULTI-PURPOSE ICON # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Available at # Point of view - [object Object] # Storyline - The ad opens by telling the viewer that the product, Weleda Skin Food, is a multi-purpose icon. The brand introduces the product's overall utility and establishes its authority in the skincare space. - The ad lists three key use cases, conveyed from the brand's perspective: the product can be slathered onto elbows, knees, hands, and heels to nourish skin; added to your makeup routine as a glow-boosting primer; and seals in hydration while you sleep. The ad shares the product's specific applications and positions it as a versatile solution for various skincare needs. - The ad shows the product, from the brand's perspective, in the form of three standing squeeze tubes to reinforce the product's features and benefits. The products being visible on the screen help the customer visualize the product, the packaging, and what it looks like. - The ad concludes by visually announcing that the product is available at Target, conveyed by the brand. This provides a direct and clear call to action and directs the viewer on where they can buy the product.

# Ad summary This ad promotes Weleda's Skin Food collection with a 20% discount. The ad highlights the natural ingredients and benefits of the collection. The ad shows a woman applying the product. # Brand positioning Weleda presents itself as a brand focused on natural and effective skincare solutions. The brand uses ingredients like wild pansy, calendula, chamomile, and rosemary extracts in their products, emphasizing the purity and efficacy of nature. Weleda aims to position itself as a trustworthy brand that prioritizes the health and well-being of the skin, avoiding harsh chemicals and artificial additives. This brand leans towards an emotional connection with consumers who value natural ingredients. # Product The ad features Weleda's Skin Food collection, highlighting the Skin Food Ultra-Rich Cream. The product is formulated with ingredients like wild pansy, calendula, chamomile extracts, and rosemary extract, designed to nourish, replenish, calm, soothe, invigorate, and revitalize the skin. The product is for individuals seeking natural and effective skincare, particularly those with sensitive skin. The cream can be used on the face and body, providing hydration and soothing relief. It aims to address the pain point of dry and sensitive skin by providing a solution that is both gentle and nourishing. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on showcasing the product in everyday settings. The editing is fast-paced, with quick cuts and transitions to maintain viewer engagement. The production quality appears to be a mix of UGC and polished commercial elements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a shot of the Weleda Skin Food Ultra-Rich Cream being squeezed onto a hand. - 00:02–00:04 The cream is then applied to the face, emphasizing its smooth texture and ease of application. - 00:04–00:06 The ad transitions to show the Weleda Skin Food collection displayed near a sink. - 00:06–00:08 The woman is shown applying the cream and smiling. - 00:08–00:10 The ad shows the cream on a desk near a notebook.

# Ad summary This ad uses a first-person perspective to highlight the benefits of Weleda Skin Food for keeping skin hydrated, focusing on its ultra-rich, plant-extract formula. # Brand positioning Weleda is presented as a skincare brand rooted in nature and tradition, dating back to 1921. The brand emphasizes its use of plant-extract formulas to nourish and hydrate dry skin. Weleda positions itself as a provider of simple, effective skincare solutions, highlighting the 'Skin Food' product as a 'secret' to maintaining hydrated skin. This implies the brand values natural ingredients and time-tested formulations, standing apart from potentially more complex or synthetic-heavy alternatives in the skincare market. Their positioning is functional, focusing on nourishing and hydrating skin. # Product Weleda Skin Food is an ultra-rich cream formulated with plant extracts designed to nourish dry skin. The packaging highlights its use of a plant-extract formula. It is presented as a solution for keeping skin hydrated. The advertised product comes in a green tube with white text. The packaging size is 2.5 fl oz / 75ml. The ad emphasizes its original formula that’s been trusted since 1921. The ad conveys that this product is worth trying or buying as a simple, plant-based solution for dry skin. # Visual style The ad features a clean, bright, and natural visual style. The production quality appears to be shot on iPhone. The focus is primarily on the product, with a blurred background to emphasize the product. The image treatment includes soft lighting and natural color grading, making it scannable and appealing in-feed. # Hooks Headline: POV: you have found the secret to keeping your skin hydrated # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a first-person perspective, positioning the viewer as someone who has discovered the 'secret' to keeping their skin hydrated. This is intended to immediately engage the viewer by suggesting they are about to learn valuable information. The ad is told from the customer's POV. - The ad transitions to showcasing the Weleda Skin Food product. This is done to reveal what the 'secret' is and position the product as the solution to the problem of dry skin. This segment is told from the brand's POV.

# Ad summary This ad features a split-screen with Bella Hadid on top and a UGC creator below her. The UGC creator uses the brand's cream and claims to buy eight of the creams per month. # Brand positioning Weleda is presented as a skincare brand that caters to both celebrities and everyday consumers, creating a sense of exclusivity and accessibility. The ad leverages Bella Hadid's endorsement to elevate the brand's perceived status and desirability, while also highlighting the product's availability at CVS to emphasize its accessibility to the general public. This positioning allows Weleda to bridge the gap between luxury and affordability, appealing to a broad audience seeking effective skincare solutions. # Product Weleda Skin Food is presented as a versatile skincare cream available in multiple sizes. The cream is explicitly mentioned as being available at CVS, addressing potential purchase barriers by highlighting its accessibility. The ad emphasizes the product's appeal through a celebrity endorsement from Bella Hadid, suggesting its effectiveness and desirability. The UGC creator claims to purchase eight of these per month, further highlighting the product's value. The product is implied to be highly moisturizing and beneficial for the skin. # Visual style The ad has a UGC-style aesthetic with a split screen that juxtaposes Bella Hadid with a blonde haired woman, aiming to create a sense of relatability. The editing style includes quick cuts, particularly when switching between Bella Hadid and the UGC creator. The production quality is mixed, blending the polished look of Bella Hadid with the casual feel of a UGC video. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Skin Food at Weleda.com now to get yours # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a split-screen featuring Bella Hadid on the top half and a UGC creator on the bottom half. - 00:00–00:03 00:00–00:03: The UGC creator states, "I go through like eight of these a month and I buy them from CVS and I'm obsessed with them." This is conveyed through the perspective of a satisfied customer who frequently uses the product and purchases it from a common retail store. This highlights the product's popularity and accessibility. - 00:03–00:08 00:03-00:08: The UGC creator applies the Weleda Skin Food cream to their face. This is shown to promote the product and demonstrate how to use the cream. - 00:06–00:08 00:06–00:08: The UGC creator states, "I have the little versions and big versions." This showcases the versatility of the product and that they are available in multiple sizes.

# Ad summary This ad features a creator reacting to and endorsing Weleda Skin Food, noting it is a product favored by celebrity Bella Hadid and emphasizing its accessibility through retailers like CVS. The ad aims to leverage both celebrity influence and everyday accessibility to encourage viewers to purchase the product. # Brand positioning Weleda is presented as a brand endorsed by celebrities like Bella Hadid, bridging the gap between high-end beauty standards and accessibility. The ad emphasizes that the product is available at local drugstores such as CVS, which positions Weleda as an accessible luxury. This approach suggests the brand aims to offer high-quality skincare without the exclusivity or high price point often associated with celebrity-endorsed products. The brand aligns with values of both efficacy and convenience, appealing to consumers who want to emulate celebrity beauty routines without significant financial investment or effort. The brand appears to ignore the norm of marketing skincare as overly complicated, instead leaning on the product's universal appeal. # Product The advertised product is Weleda Skin Food, a cream available in both small and large sizes. The product aims to address concerns around dry skin and is for anyone looking to emulate a celebrity's beauty routine. The ad positions Skin Food as a must-have item, highlighting that the main presenter is 'obsessed' with it and uses 'eight of these a month.' The cream is presented as readily available at CVS, addressing potential purchase barriers by emphasizing convenience and accessibility. The USP is clearly its broad appeal and accessibility, making it a celebrity-endorsed product that is also affordable and easy to obtain. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The split-screen format and direct address aim for a relatable, authentic feel. The production quality appears to be a hybrid between polished commercial and casual user-generated content. The pacing is steady and conversational, matching the spoken content. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Skin Food at Weleda.com now to get yours # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the visual and textual hook, 'If Bella uses it, I need it'. - 00:01–00:03 The main presenter then states, 'I go through like eight of these a month', indicating a high level of product usage and satisfaction. This builds on the initial hook by suggesting the product is not only celebrity-approved but also genuinely loved by regular users. - 00:03–00:05 She continues, 'and I buy them from CVS and I'm obsessed with them,' further emphasizing the product's accessibility and her personal enthusiasm. - 00:05–00:08 The presenter then states, 'I have the little versions, big versions,' showcasing the product's availability in multiple sizes, and reinforcing product accessibility. This statement serves as a clear product endorsement and call to action by implication.

# Ad summary This ad features three Weleda Skin Food products (Hydrating Face Mist, Original Ultra-Rich Cream, and Body Butter) and highlights the brand's recognition as one of the WWD Beauty Inc's 100 Greatest Products of 2026. It also directs viewers to purchase the products at Target. # Brand positioning Weleda is presented as a reputable and award-winning brand, celebrated for its Skin Food line. The ad highlights the brand's recognition by WWD Beauty Inc, positioning Weleda as a leader in the beauty industry. The brand aligns with values of quality and efficacy, as it aims to be viewed as a trusted provider of skincare solutions. The brand focuses on skincare, offering products that are nourishing and beneficial for the skin. # Product The ad features three products from the Weleda Skin Food line. The Hydrating Face Mist, contains hyaluronic acid and glycerin, for instantly boosting hydration and locking in moisture. The Original Ultra-Rich Cream is designed to intensely nourish dry skin. The Body Butter is a moisturizing treatment designed to nourish the body. All three products share the Skin Food branding, emphasizing the line's focus on nourishing the skin. The ad addresses purchase barriers by highlighting the brand's recognition and suggesting its availability at Target, implying ease of access. # Visual style The ad has a clean, bright, and polished aesthetic, suggesting high production quality. It uses a flatlay style, showcasing the products in an organized and visually appealing manner. The image treatment includes background removal, drop shadows, and color grading, creating a professional and consistent look. Typography is large and bold, which enhances scannability in the feed. The natural lighting and soft shadows contribute to an organic and inviting feel. # Hooks Headline: WELEDA Skin Food # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing Weleda's recognition as one of WWD Beauty Inc's 100 Greatest Products of 2026, establishing brand credibility and prestige. This part of the story is told from the perspective of an external source, namely WWD Beauty Inc, which lends authority to the claim and enhances brand perception. - The ad then transitions to displaying the three Skin Food products, highlighting the availability of the products at Target and encouraging the customer to shop now. This shifts the story to the brand's perspective, promoting product awareness and driving immediate action towards purchase.

# Ad summary This ad promotes Weleda Skin Food, highlighting its recognition as one of the 100 greatest products of 2026 by WWD BEAUTYINC. It features a single tube of the cream against a soft background, with a call to action to shop now at Target. # Brand positioning Weleda is presented as a brand focused on natural and effective skincare. The brand emphasizes a heritage of quality since 1921, positioning itself as a trusted name in natural personal care. The brand aligns with values of natural ingredients and intensive nourishment for dry skin, offering a functional solution rooted in plant-extract formulas. Weleda aims to occupy a space in the consumer's mind as a reliable, nature-based option for those seeking to address dry skin concerns with a brand that has a long-standing reputation. # Product The featured product is Weleda Skin Food Original Ultra-Rich Cream, a potent plant-extract formula designed to intensively nourish dry skin. The cream is presented as a solution for those seeking deep hydration. The product is highlighted for its natural composition, appealing to consumers looking for natural personal care. The ad underscores the cream's ability to provide intense moisture, making it suitable for individuals experiencing dry skin. The inclusion of both English and French labeling suggests a broad appeal to diverse markets. The packaging indicates a size of 2.5 FL.OZ. U.S. (75ml). # Visual style The ad has a clean and natural visual style. The color palette is soft and muted, dominated by greens, tans, and whites, suggesting a focus on natural ingredients and gentle skincare. The product is well-lit and occupies the central position, while the background elements are kept simple and slightly out of focus to maintain attention on the Weleda Skin Food tube. # Hooks Headline: WELEDA Skin Food # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by stating that Weleda Skin Food has been named in the WWD BEAUTYINC 100 Greatest Products of 2026. This introduces the product with a strong endorsement from an external source to immediately establish credibility and generate interest. - The ad then focuses on the product itself, showcasing the Weleda Skin Food Original Ultra-Rich Cream. The product is described as a potent plant-extract formula that intensively nourishes dry skin, informing the viewer about the product's function and target audience from the brand's perspective. - Finally, the ad directs the viewer to purchase the product at Target, which includes both the retailer's logo and a "Shop Now" call to action. This closes the narrative by clearly guiding the viewer towards a specific point of purchase, which is framed from the brand's perspective.

# Ad summary This ad features a woman shopping at Target for Weleda Skin Food products, including the Ultra Rich Moisturizer, Body Butter, and Hydrating Face Mist. She then uses each of the products on her face and body, highlighting the radiant glow she receives. # Brand positioning Weleda is presented as a brand offering natural and effective skincare solutions. The ad emphasizes a focus on healthy, luminous skin through hydration, positioning the brand as a provider of award-winning skincare that nourishes both face and body. Weleda appears to lean into simplicity, aligning with a clean and natural lifestyle. # Product The ad showcases three Weleda Skin Food products, all with the same signature green and white packaging. The first, the Ultra Rich Moisturizer, is shown as hydrating for both face and body. The second product, the Hydrating Face Mist, is described as an Allure Best of Beauty winner. The third product, Body Butter, also moisturizes the skin. All three products work together to provide a healthy, luminous glow. # Visual style The ad has a polished UGC feel, with clear shots and natural lighting. The editing is fast-paced, with quick cuts that keep the viewer engaged. The visuals focus on the products and their application, demonstrating their effectiveness. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman in a Target store, holding a Weleda product. - 00:00–00:03 She says she is giving her skin a glow-up and is shopping for Weleda Skin Food at Target. - 00:03–00:04 The woman adds multiple Weleda products to her shopping basket. - 00:04–00:05 Next, the woman is shown at home in a white robe using the Weleda products. - 00:05–00:06 She applies the Hydrating Face Mist. - 00:06–00:07 Then she rubs in a moisturizer. - 00:08–00:09 She applies the Body Butter to her upper chest and rubs it in. - 00:09–00:12 The woman applies a cream to her neck and rubs it in. - 00:12–00:13 Finally, she holds all three products and says the hydration and glow she gets is too good.

# Ad summary This ad promotes the Weleda Skin Food line, highlighting the Ultra-Rich Moisturizer, Hydrating Mist, and Body Butter, emphasizing their multi-purpose use, hydration benefits, and availability at Target. # Brand positioning Weleda is presented as a brand focused on providing ultra-rich skincare solutions, specifically through their Skin Food line. The brand emphasizes natural ingredients and intensive nourishment for dry skin, suggesting a commitment to high-quality, effective skincare. The ad positions Weleda as a brand that values simplicity and functionality, offering products that cater to all-over body hydration, breaking away from norms that focus only on facial skincare. The brand positioning is both functional, highlighting the products' hydrating properties, and emotional, promising decadent, silky skin. # Product The ad features three Weleda Skin Food products. First is the Original Ultra-Rich Cream, described as a multi-purpose skin savior suitable for the body or face, formulated to intensively nourish dry skin. Next is the Hydrating Face Mist, designed to provide an instant moisture boost and lock in long-lasting hydration with every spritz. The final product showcased is the Body Butter, formulated to melt into skin for decadent, silky, all-over hydration. All three products share the Weleda Skin Food branding, indicating a cohesive line of products designed for intensive hydration. The products are presented as readily available for purchase at Target, addressing a potential purchase barrier by highlighting accessibility. # Visual style The ad has a clean and polished aesthetic. The editing style uses static shots with smooth transitions. The production quality is high-end, resembling a commercial. The pacing is slow and consistent, with cuts happening every few seconds. The audio-visual sync is minimal, primarily focusing on showcasing the products and their benefits with text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by displaying the Weleda Skin Food brand name and logo against a blurred floral background. - 00:01–00:04 A woman holds the Weleda Skin Food Original Ultra-Rich Cream against her shoulder, with the brand name and a mention of being named in Beauty Inc's 100 Greatest Products of 2026 appearing on screen. - 00:04–00:09 The ad transitions back to the brand logo before showing the original cream on a cream background, emphasizing its ultra-rich moisturizing properties. - 00:10–00:14 The next shot showcases the Hydrating Mist, highlighting its feature to provide an instant moisture boost and long-lasting hydration. - 00:15–00:19 The ad shows the Body Butter, emphasizing its decadent, silky, all-over hydration benefits.

# Ad summary This ad promotes Weleda Skin Food products by showcasing different product types in the product line. # Brand positioning Weleda is presented as a brand focused on natural, effective skincare solutions. The brand highlights its Skin Food line, emphasizing the products' ability to provide ultra-rich moisture and hydration. The inclusion of the WWD Beauty Inc award suggests the brand is recognized and respected in the beauty industry. Positioning itself as a provider of multi-purpose skincare, Weleda aims to occupy a space in the consumer's mind as a reliable, natural, and high-quality option for various skin needs. The brand promotes a lifestyle of self-care with natural ingredients. # Product The ad showcases three distinct products from the Weleda Skin Food line. First, the Original Ultra-Rich Cream is highlighted as a multi-purpose skin savior for anywhere on the body or face. Then, the Hydrating Face Mist is presented as an instant moisture boost that locks in long-lasting hydration with every spritz, also recognized with the allure Best of Beauty award. Finally, the Body Butter is described as melting into the skin for decadent, silky, all-over hydration. All three products are available at Target. The ad suggests that these products are worth trying for their ability to provide intense hydration and nourishment, catering to consumers seeking effective and versatile skincare solutions. # Visual style The ad has a clean and polished aesthetic, utilizing static shots with smooth transitions. The production quality is high-end commercial, supporting a tone of quality and reliability. The visual motif is a focus on the product packaging against a neutral background. The pacing is slow, with static shots and minimal movement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Weleda Skin Food logo displayed on a tan background with flowers. - 00:01–00:04 00:01–00:04 A woman holds a tube of Weleda Skin Food Original Ultra-Rich Cream up to her shoulder. Onscreen text says the product was named in the Beauty Inc 100 Greatest Products of 2026 and available at Target. This conveys the brand's positioning and highlights the products' credibility and availability. - 00:05–00:09 00:05–00:09 A tube of Weleda Skin Food Original Ultra-Rich Cream is shown, followed by text overlays saying Ultra-Rich Moisturizer and Multi-purpose skin savior for anywhere on your body or face, highlighting the product's purpose. This communicates the specific features and benefits of the cream from the brand's perspective. - 00:10–00:14 00:10–00:14 A bottle of Weleda Skin Food Hydrating Face Mist is shown, followed by text overlays saying Hydrating Mist and Instant moisture boost locks in long-lasting hydration with every spritz, along with an Allure Best of Beauty award, showcasing the product's award-winning quality and benefits. - 00:15–00:19 00:15–00:19 A jar of Weleda Skin Food Body Butter is shown, followed by text overlays saying Body Butter and Melts into skin for decadent, silky, all-over hydration, highlighting the product's luxurious texture and hydrating properties.

# Ad summary An advertisement showcasing the Weleda Skin Food collection, featuring a person presenting three products and smiling at the camera. # Brand positioning Weleda is presented as a skincare brand focusing on natural and organic ingredients for holistic well-being. The brand emphasizes nourishment and care, catering to consumers who value natural beauty solutions. Positioning itself as an environmentally conscious and ethical brand, Weleda differentiates itself by promoting sustainability and avoiding harsh chemicals, aligning with a lifestyle that values purity and environmental responsibility. The brand appeals to consumers seeking simple, effective, and eco-friendly skincare solutions. # Product The ad features the Weleda Skin Food collection, consisting of three products designed for comprehensive skin nourishment. The Skin Food Body Butter is formulated to provide deep hydration and a luxurious feel. The Skin Food Face Care cream offers intense moisture and protection for the face, promising to leave skin smooth and radiant. The Skin Food Skin Cream delivers rich hydration and supports the skin's natural barrier. These products cater to individuals seeking natural and effective skincare solutions for dry and stressed skin. All products highlight the brand's commitment to using natural ingredients to provide nourishment and hydration. # Visual style The ad features a natural and clean aesthetic with bright, diffused lighting and a focus on the product and the individual using it. The composition feels authentic and unstaged, enhanced by the natural lighting which adds to the overall impression of simplicity and well-being. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The person is showing off the product line and looking directly at the viewer with a smile, creating a personal connection and implying that they find value in the products.