How Udemy Advertises on Meta

# Ad summary This ad promotes Udemy, an online learning platform that allows users to learn new skills in fields such as AI, web development, digital marketing and more. The courses are taught by industry experts and come with a 30 day guarantee. # Brand positioning Udemy is presented as a comprehensive online learning platform offering a wide range of courses taught by industry experts. The brand aims to occupy a space in the consumer's mind as an affordable and accessible resource for professional and personal development. It aligns with values of lifelong learning, career advancement, and skill acquisition. The brand is positioned as an alternative to traditional education, pushing against the norms of high tuition costs and rigid schedules, by offering flexible, affordable courses. Udemy’s positioning is functional, focusing on the practical benefits of acquiring new skills to enhance one's career or personal life. # Product Udemy is an online learning platform that provides access to thousands of courses taught by industry experts. The platform offers courses on various topics such as AI, web development, digital marketing, ChatGPT, and more, allowing users to learn pretty much anything. The courses are designed to be affordable and come with a 30-day guarantee. The platform is for anyone looking to learn new skills or enhance their knowledge in a particular field. It addresses the purchase barrier of high tuition costs and rigid schedules typically associated with traditional education. The ad highlights that users can learn at their own pace and that the courses are accessible to a wide range of learners. # Visual style The ad has a UGC style aesthetic, with a blend of a personal selfie-style recording and screen recordings of the Udemy website. The editing style includes quick cuts between the presenter and the screen recordings, which supports the intended tone of an enthusiastic user sharing helpful information. The pacing is moderate, with cuts timed to coincide with voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn a new skill on Udemy today. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman directly addresses the camera, asking if the viewer has heard of Udemy. - 00:01–00:02 The woman emphasizes the importance of listening if the viewer is not familiar with Udemy, capturing the viewer's attention and setting the stage for the product introduction. - 00:03–00:11 The woman states that Udemy has thousands of courses taught by industry experts, listing topics such as AI, web development, digital marketing and ChatGPT. - 00:12–00:15 The woman highlights that users can literally learn pretty much anything on Udemy, reinforcing the platform's broad range of offerings. - 00:16–00:20 The woman states that the courses are all affordable and come with a 30-day guarantee, emphasizing the accessibility and risk-free nature of Udemy’s courses. - 00:21–00:23 The woman encourages the viewer to take the leap and learn a new skill on Udemy today, concluding with a call to action to motivate immediate engagement.

# Ad summary This ad is for Udemy courses for as low as 9.99 euros. The ad shows a pool with pool toys floating on top. # Brand positioning Udemy is presented as a platform that provides accessible education for everyone, offering a wide range of courses at affordable prices. The ad is designed to appeal to individuals looking to enhance their skills or learn new ones, suggesting that Udemy is a practical and convenient resource for personal and professional development. The use of playful imagery and a clear call to action reinforces the brand's positioning as an accessible and user-friendly educational platform. # Product The ad promotes Udemy's online courses, highlighting their affordability and accessibility. The courses are framed as a means to "learn a new skill" and become indispensable, implying that the skills acquired through Udemy can enhance one's value in the job market. The specific cost of courses is stated as low as 9.99 euros, which is intended to reduce the purchase barrier. The call to action, "Enroll now," encourages immediate engagement, suggesting that viewers can start learning right away. The courses are positioned for anyone looking to improve their skills and job security. # Visual style The ad has a playful and vibrant aesthetic, with a clean and simple design. The use of bright colors and animated elements creates a cheerful and inviting mood. The graphics are polished and well-produced, giving the ad a professional and trustworthy feel. The pacing is quick, with text transitions appearing swiftly to capture attention. The combination of these elements makes the ad visually engaging and memorable. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Enroll now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the text, "Courses as low as 9.99€" is shown on a screen with an animation of a swimming pool with pool toys. - 00:02–00:06 The text changes to, "Learn a new skill, become indispensable," and is followed by a button that says, "Enroll now."

# Ad summary Udemy ad showing the opportunity to learn and improve while others are wasting time in the sun. It presents a 30% off personal plan that is valid from 5/11-5/17, with an annual subscription only. # Brand positioning Udemy is presented as a modern learning platform, helping users 'level up' and improve their skills and knowledge. The brand targets individuals who are ambitious, self-motivated, and eager to use their time productively. The positioning is both functional, offering concrete learning resources, and emotional, appealing to the desire for personal and professional growth. The advertisement suggests a sense of urgency and exclusivity with limited-time promotion. # Product The advertised product is the personal plan for Udemy, an online learning platform. It is designed for individuals seeking to enhance their skills and knowledge through various courses. The advertisement highlights a special promotion of 30% off. It emphasizes the opportunity to improve oneself and 'level up' during leisure time, as opposed to just getting 'sunburned'. The promo offer is valid from 5/11 to 5/17 and applies only to annual subscriptions. This limited-time offer is designed to encourage immediate sign-ups and overcome purchase barriers by providing a discount. # Visual style The ad has a polished, digital aesthetic with a playful tone. It features bright, saturated colors and 3D text effects that create a sense of depth and visual interest. The water background and floating beach accessories give a summery, vacation-like vibe, which contrasts with the serious tone of personal development. The typography is clean and modern, ensuring readability. The ad uses platform-native style by including simple design elements. # Hooks Headline: LEVEL UP while they get sunburned. # Benefits - [object Object] # Features - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - The ad opens with an aquatic background suggesting relaxation and leisure. The brand's logo and the message 'LEVEL UP while they get sunburned.' implies that the audience can spend their leisure more productively through learning. This sets the stage by introducing a contrasting scenario: improving yourself instead of wasting time, which builds an engaging hook for the viewer from the brand's POV. - Following the aspirational proposition, the ad presents a 'Subscribe now' button, signalling an immediate action the viewer can take. This button is included to convert interest into action, prompting the viewer to engage with the offer. The message is conveyed from the brand's perspective. - The ad presents the value proposition of '30% OFF Personal Plan' to incentivize subscriptions. This visual element is included to create a sense of urgency and immediate savings. The message is conveyed from the brand's perspective. - The ad closes with 'Valid from 5/11-5/17. Annual subscription only.' to create urgency and provide the specific details about the offer. This information is included to give a clear call to action and encourage viewers to subscribe before the offer expires, from the brand's POV.

# Ad summary This ad for Udemy promotes AI courses taught by Google experts. It features the logos of both companies at the top, followed by a headline offering viewers an edge to their career. The call to action is to subscribe now. # Brand positioning Udemy is presented as a platform for learning job skills online, collaborating with Google to offer AI-focused courses. The ad emphasizes career advancement and access to expert knowledge, positioning Udemy as a resource for gaining a competitive edge in the job market. By partnering with Google, Udemy reinforces its credibility and positions itself as a place to learn from industry leaders. # Product The product being advertised is online courses focused on AI skills offered on the Udemy platform, taught by Google experts. The courses are targeted towards people seeking to improve their career prospects by gaining advanced skills in artificial intelligence. No specific features, ingredients, or design details about the courses are mentioned, other than they are taught by Google experts. The ad addresses a potential purchase barrier by highlighting the credibility of the instructors. # Visual style The ad has a clean, modern design with a focus on simplicity and clarity. The color palette is limited to shades of purple and teal, which create a visually appealing and calming aesthetic. The abstract line in the background adds a touch of creativity and uniqueness. The overall production quality is high, suggesting a professional and polished look. The typography is clean and legible, making the ad easy to scan and understand quickly. # Hooks Headline: Give your career an edge # Benefits - [object Object] # Features - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - The ad opens by displaying the logos of Udemy and Google, immediately associating the learning platform with a reputable technology leader. This establishes credibility and implies high-quality instruction, from the brand's perspective. - The main text promotes the courses' potential to give viewers a career edge with AI skills taught by Google experts. This suggests an aspirational goal and implies that the viewer's career could benefit from the product being offered, appealing to the viewer's desire for professional advancement from the brand's perspective. - A "Subscribe now" button provides a clear call to action, inviting the viewer to immediately engage with the product and begin their learning journey. This step facilitates direct conversion and encourages immediate action from the customer's perspective.

# Ad summary This ad promotes Udemy's Excel course with Chris Haroun. The ad features Chris Haroun dressed as a wizard, humorously explaining how his course can help viewers learn Excel. # Brand positioning Udemy is presented as a platform where users can learn from world-class instructors on-demand. The brand aims to occupy the space of accessible, high-quality online education. The ad promotes a functional brand positioning, focusing on the practical skills and knowledge that users can gain through its courses. The brand aligns with a lifestyle of continuous learning and professional development, pushing against the notion that education is limited to traditional academic settings. # Product The product being advertised is The Complete Microsoft Excel Course 2025 by Chris Haroun, available on Udemy. The course is designed to take users from beginner to expert in Excel. Chris Haroun is presented as a former beta tester wizard from Microsoft, implying that he has extensive knowledge and experience with Excel. The course aims to teach users key formulas, powerful dashboards, and macro creation. The ad addresses the purchase barrier of perceived difficulty by presenting Excel as a tool that can solve problems you never thought possible. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is a mix of high-end and lo-fi, which supports the humorous tone. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started at udemy.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text stating that viewers can learn from world-class Udemy instructors. - 00:02–00:04 The ad transitions to a video of Chris Haroun pulling a glowing plus sign out of a magician's hat, with text stating that viewers can learn key formulas. - 00:04–00:06 The ad shows Chris Haroun speaking directly to the camera, with text stating that viewers can learn powerful dashboards. - 00:06–00:08 The ad shows Chris Haroun speaking directly to the camera, with text stating that viewers can learn macro creation. - 00:08–00:12 Chris Haroun, dressed in a wizard's robe, speaks directly to the camera, introducing himself as a former beta tester wizard from Microsoft. - 00:12–00:15 Chris Haroun states that he has created more spreadsheets than stars in the sky. - 00:15–00:18 Chris Haroun puts on sunglasses and invites viewers to join him on a journey that will blow their minds, with text stating that the course will take viewers from beginner to expert. - 00:18–00:25 The ad shows an hourglass and an alarm clock, followed by Chris Haroun stating that they are going back to a time when accounting was done with sand. - 00:26–00:29 The ad shows text asking if the viewer has their attention, followed by the Udemy logo and website.

# Ad summary The advertisement for Udemy courses starts with a person enjoying working from a beach. It highlights the opportunity to upskill and increase earning potential through Udemy, showing an alternative to the typical beach vacation experience of getting sunburned. # Brand positioning Udemy is presented as a platform that offers courses designed to help individuals upskill and increase their earning potential. The brand aims to occupy a space in the consumer's mind as a tool for personal and professional development. By showcasing someone working productively on a beach instead of getting sunburned, Udemy positions itself against typical vacation norms, promoting a lifestyle of continuous learning and productivity, while offering users freedom to pursue their dreams. # Product Udemy courses are presented as a means to upskill and increase earning potential. The ad showcases an individual working on their laptop at the beach, implying that Udemy allows users to learn and work from anywhere. The courses are highlighted as being on sale for a limited time, which adds a sense of urgency and encourages immediate action. The ad is telling the viewer that Udemy courses are a worthwhile investment that allows them to learn skills and increase earning potential. # Visual style The ad has a bright, natural aesthetic, using outdoor shots and natural lighting to convey a sense of freedom and relaxation. The editing involves quick cuts to transition between scenes, which helps to maintain a fast pace and keep the viewer engaged. The production quality is high, giving it a polished commercial feel. The visuals and text are timed to align, reinforcing the message. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The scene shows a crowded beach with people getting sunburned. - 00:02–00:04 The scene shifts to an individual working on a laptop at the beach, suggesting that they have 'upskilled and increased their earning potential' through Udemy. - 00:04–00:06 The camera shows a beach towel, laptop, and drink, implying a relaxing work environment on the beach. Text appears advertising Udemy Courses on Sale for a limited time, promoting the product.

# Ad summary In this ad for Udemy, Narita Yusuke describes the top three skills people should learn in 2026. Narita makes the point that the skills people are taught may become irrelevant. He frames education and learning as becoming extinct. He also states that conventional wisdom will be turned upside down. # Brand positioning Udemy is presented in this ad as a platform that helps consumers learn skills. They directly address the future of education. The brand promotes that conventional education practices are being turned upside down, and that much of what is taught in school may become obsolete. # Product Udemy is an online learning platform with over 210,000 courses, taught by more than 71,000 instructors, with over 57 million learners, teaching in more than 75 languages. The ad focuses on how quickly traditional education is becoming obsolete and positions Udemy as a place to learn the top three skills of 2026. # Visual style The visual style is clean and minimalistic. The video is shot in a studio with a pink wall and the man is seated on a couch. The lighting is bright and even. The video has a polished look. The cuts are quick and timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The man in the video introduces the idea of learning the top 3 skills people should learn in 2026. He states that he enjoys learning. - 00:06–00:20 The man shares that the things that are most important to learn can become obsolete. He also shares that the world of education is becoming extinct. - 00:20–00:29 The man continues, explaining that conventional wisdom will be turned upside down. He restates the idea of learning skills for 2026. - 00:29–00:30 The screen splits to show the Udemy logo and a note to continue the video on Udemy.

# Ad summary The ad features a female creator sitting in an office space, using a laptop. She discusses how she wanted to get into tech without a tech degree and how she used Udemy's Full Stack Web Development Bootcamp to do so. She explains that the courses on Udemy aren't just theory, but are hands-on. # Brand positioning Udemy is presented as an accessible online learning platform with millions of students and tens of thousands of instructors that offers practical courses for learning marketable tech skills. The ad highlights the platform's extensive reach and structure as being proven for successfully switching into tech fields. It aligns with values of accessible education and career advancement. The brand breaks norms by advertising accessible education. # Product The Full Stack Web Development Bootcamp on Udemy is an online course designed to teach users how to build real websites and apps. The course covers both front-end technologies like HTML, CSS, and JavaScript, and back-end technologies like Node and databases. The course is not just theory, but practical with hands-on applications. It is for anyone who wants to switch into tech. Udemy as a platform has 84 million learners and 90,000 instructors, suggesting a proven and reliable learning structure, addressing potential concerns about online course quality. # Visual style The ad has a mix of UGC and polished styles. The creator speaking directly to the camera conveys authenticity while the text overlays and animated graphics add a professional touch. The editing style is quick cuts, with text and product actions timed to voiceover lines. The overall aesthetic is a hybrid of lo-fi and polished commercial, aligning with the intended tone of relatable expertise. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Enroll Now # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator, speaking in selfie-style, states that she didn't have a tech degree, but wanted a tech career, framing the ad from her relatable perspective as someone without formal training. The tone is casual and conversational, setting up the problem/solution narrative. - 00:03–00:07 00:03–00:07 The creator pivots to the solution, stating she started the Complete Full Stack Web Development Bootcamp on Udemy. This introduces the product and brand as the answer to her stated problem. - 00:07–00:15 00:07–00:15 The creator lists the technologies taught in the course, including front-end (HTML, CSS, JavaScript) and back-end (Node, databases), reinforcing its comprehensive nature and benefit. She explains that the course focuses on real-world building to illustrate its practical approach. - 00:15–00:20 00:15–00:20 The creator gives a brief overview of Udemy and states that the structure is proven. This builds trust in the brand by stating the platform has millions of learners and thousands of instructors. - 00:20–00:25 00:20–00:25 The creator re-emphasizes that if you want to switch into tech, learn the full stack the right way, which serves as a soft call to action. - 00:25–00:26 00:25–00:26 The creator recommends to start building instead of just watching, which reinforces the practical nature of the program. - 00:26–00:28 00:26–00:28 The ad concludes with text stating that Udemy is trusted by more than 81 million students and 85,000+ expert instructors, as well as a button to enroll now. This emphasizes the proven nature of the program and issues a final call to action.

# Ad summary This ad encourages viewers to use their vacation time to invest in themselves and learn new skills on Udemy. # Brand positioning Udemy is presented as a platform for personal growth and professional development, offering a wide range of courses to help individuals boost their earning potential. The brand positions itself as a resource for anyone looking to make productive use of their time, particularly during vacation or 'out of office' periods when others might be idle. Udemy encourages a mindset of continuous learning and self-improvement, aligning with those who seek to maximize their potential and stay ahead in their careers. By offering '1000s of courses on sale,' the brand emphasizes accessibility and affordability, pushing against the notion that quality education is always expensive. # Product Udemy is an online learning platform that offers a vast array of courses designed to enhance various skills and boost earning potential. The ad highlights the platform's accessibility, affordability, and wide variety of courses, with '1000s of Udemy courses on sale.' It targets individuals during their 'out of office' time, presenting Udemy as a productive alternative to traditional vacation activities. The courses on Udemy are presented as a way to invest in oneself and gain skills that can lead to career advancement and increased income. The ad addresses the barrier of time constraints by suggesting that even during vacation, one can engage in meaningful learning, encouraging viewers to 'shop now' and not 'miss out' on the opportunity to improve themselves professionally. # Visual style The ad has a casual, UGC-style aesthetic with bright lighting. The editing is simple and straightforward, with quick cuts between shots. The production quality appears to be standard for social media content. The pacing is consistent with the speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - 00:00–00:01 A man does a backflip into a pool on a sunny day. - 00:01–00:04 00:01–00:04: The man is now floating in a pool on a pink flamingo float, wearing sunglasses, holding his phone, and speaking to the camera. The message is that while everyone is 'out of office', you can be the one learning skills. - 00:04–00:06 00:04–00:06: The man holds up his phone to the camera displaying '1000s of Udemy courses on sale'. He encourages the viewer not to 'miss out' and to 'shop now'.

# Ad summary This ad for Udemy uses computer-generated visuals of the sky with a circle of swirling clouds to highlight its online courses in AI, Python, and SQL, which are on sale for a limited time. The sky-themed visual represents the idea of upgrading one's skills this summer. # Brand positioning Udemy is presented as a platform for enhancing one's skills, particularly during the summer. The brand is positioned as a modern and innovative educational resource, offering courses in high-demand fields like AI, Python, and SQL. The visuals and messaging align with a tech-forward and career-oriented audience, suggesting that Udemy is a place to gain relevant and valuable skills for the current job market. The brand promotes continuous learning and skill improvement, presenting itself as a tool for personal and professional growth. This functional positioning emphasizes the practical benefits of online education, such as accessibility and career advancement. # Product Udemy is advertising its online courses in AI, Python, and SQL. These courses are designed to provide users with skills in artificial intelligence, Python programming, and SQL database management. The ad targets individuals looking to upgrade their skills and stay relevant in the tech industry. The courses are offered on sale for a limited time, creating a sense of urgency. The ad implies that these courses are accessible, convenient, and can be taken from anywhere, as symbolized by the visual of a man relaxing on an airship in the sky. The courses are designed to address the need for continuous learning and professional development in a rapidly evolving technological landscape. The ad suggests that by taking these courses, users can enhance their career prospects and stay competitive. # Visual style The ad has a polished, computer-generated aesthetic with bright colors and a whimsical tone. The editing style is simple with static shots and smooth transitions. The production quality is high-end, creating a clean and professional look. The visual motif of the sky and clouds recurs throughout the ad, reinforcing the theme of aspiration and growth. The pacing is slow and consistent, with a focus on clear and concise messaging. The cuts are timed to emphasize the key points in the text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a surreal image of a man relaxing on an airship in the sky, reading a newspaper. - 00:00–00:01 This introduces a whimsical and aspirational tone, suggesting freedom and relaxation, while also hinting at the idea of upgrading one's skills in a leisurely manner. - 00:00–00:01 The perspective is from an external observer, creating a sense of wonder and intrigue. - 00:02–00:02 The scene transitions to a sky filled with clouds, with a circular formation of clouds swirling in the center. - 00:02–00:02 This draws the viewer's attention and creates a sense of anticipation. - 00:02–00:02 The perspective remains external, focusing on the visual spectacle. - 00:03–00:07 Text appears in the center of the swirling clouds, promoting Udemy and its courses in AI, Python, and SQL. - 00:03–00:07 The text emphasizes that these courses are on sale for a limited time, creating a sense of urgency and encouraging viewers to take immediate action. - 00:03–00:07 The perspective shifts to that of the brand, delivering a direct marketing message.

# Ad summary The ad promotes Google's AI Professional Certificate, which can be earned via Udemy, and highlights how the certificate helps individuals learn in-demand AI skills. The ad uses a simulated search interface and direct text to convey its message. # Brand positioning Udemy partners with Google to provide professional certifications in high-demand tech skills. This partnership positions Udemy as a reputable and credible platform for acquiring valuable skills, backed by Google's expertise. The brand aims to provide accessible and career-relevant education, appealing to learners who seek to enhance their professional capabilities through structured, certified programs. This offering stands out by aligning with industry standards set by a tech leader, providing a direct path to career advancement. # Product The product is the Google AI Professional Certificate available through Udemy. It is designed to equip individuals with in-demand AI skills, enabling them to enhance their strategy, boost creativity, and increase productivity. The certificate program is designed by Google experts and offers hands-on experience, making it suitable for individuals looking to sharpen their skills and advance their careers in the field of artificial intelligence. By completing the certificate, learners can earn a Google-recognized credential that can improve their professional prospects. # Visual style The ad features a clean and professional aesthetic, utilizing bright, solid colors and clear, legible text. The editing is smooth and transitions between scenes are seamless, providing a polished viewing experience. The focus is on presenting information in a straightforward manner, aligning with a commercial feel. The pacing is moderate, ensuring the key message is easily digestible. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a simulated search query, displaying “Best AI Courses” in the search bar, immediately grabbing the viewer's attention by showcasing a popular and relevant search term. - 00:01–00:04 The search results transition to the Google AI Professional Certificate page, highlighting the offering as a solution to the initial search query, thereby connecting the product with the viewer's potential interest in AI courses. - 00:04–00:08 The ad concludes by stating, "Learn in-demand AI skills and earn a Google certificate — all in one plan," reinforcing the key benefits of the program and providing a clear call to action to subscribe.

# Ad summary This ad aims to bring awareness to Udemy's courses by leveraging humor and relatable scenarios. The ad is made to be visually appealing and captures the viewer's attention using common social media trends. # Brand positioning Udemy is presented as a versatile online learning platform, implied to be cost-effective and resourceful for skill enhancement. The ad promotes the brand as an investment in personal and professional growth. By promoting courses 'on sale for a limited time,' Udemy positions itself as timely and responsive to the needs of individuals who want to grow their skillsets, further implying the courses are affordable. It encourages users to see learning as an accessible and ongoing process. # Product This ad promotes Udemy courses that are currently on sale for a limited time. The course details are not specified, but are shown as accessible for skill enhancement, and professional and personal development. The courses are implied to be affordable due to the 'on sale' mention. The visual of the graduation cap signifies the products ability to assist in career growth. # Visual style The ad has a UGC feel with a short time frame, and is a hybrid between a real life setting and an animated screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A person is walking by a drink with a little umbrella, and text on screen reads, 'me realizing that September hiring season is right around the corner.' - 00:02–00:04 00:02–00:04 The scene transitions to a screen with a target, muscle, and graduation cap emoji. There is also text that reads, 'Udemy courses on sale for a limited time.'

# Ad summary This ad promotes Udemy's data analyst bootcamp, highlighting the skills learned and how they can help users obtain jobs. A female presenter uses a personal tone to encourage viewers to invest in their skills. # Brand positioning Udemy is positioned as a source of skills-based learning for people seeking real-world careers. It is implied that Udemy empowers individuals to take control of their career trajectory by providing courses that teach provable skills and build real projects. The brand offers tools to close the gap between knowing basic programs like excel and possessing the advanced skills required by employers for sought-after data analytics positions. Udemy distinguishes itself as a practical and effective tool for building in-demand skills. # Product The product being advertised is Udemy's data analyst bootcamp. It is an online course designed to take individuals from basic skills to advanced level in data analysis. The bootcamp teaches practical skills in Python, SQL, Power BI, Pandas, NumPy, Matplotlib, and Seaborn. These tools are for anyone who wants to become a data analyst. The course allows students to build real projects that can be showcased to recruiters. Potential purchase barriers of Excel skills not being enough for data jobs and not knowing where to start are addressed by offering an all-inclusive bootcamp from basic to advanced levels. # Visual style The ad has a natural and casual feel. The video has a mix of indoor and outdoor shots and incorporates text overlays that highlight key points of what the presenter is saying. The video seems to have a UGC feel due to the casual setting and the woman holding a Rode mic up to her face at the beginning of the video. The editing style consists of quick cuts between different settings and the product name or value props displayed as text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start now or keep wondering. # Point of view - [object Object] # Storyline - 00:01–00:07 The presenter asks if the viewer has looked at data jobs and thought they know excel but not the skills required. - 00:07–00:08 The presenter shows enthusiasm as she indicates that she understands what it is like not to know the skills. - 00:08–00:14 The presenter conveys the message that a real data career doesn't start with luck, instead, it starts with the skills that you can actually prove. - 00:14–00:21 The presenter introduces the complete data analyst bootcamp, which provides courses from basics to advanced levels on Udemy. - 00:21–00:28 The presenter lists the tools that can be learned in the bootcamp: Python, SQL, Power BI, Pandas, NumPy, Matplotlib, and Seaborn. - 00:29–00:34 The presenter claims that students aren't just watching, but they're building real projects to show recruiters. - 00:35–00:41 The presenter encourages viewers to stop guessing what hiring managers want and start learning the actual skills that recruiters are asking for. - 00:41–00:44 The presenter provides a clear call to action to start now or keep wondering. - 00:44–00:47 The ad ends with the message that Udemy is trusted by more than 81 million students and 85K+ expert instructors.

# Ad summary The ad shows a man working on his laptop at the beach and enjoying himself. The ad promotes Udemy courses that are on sale for a limited time. The ad suggests that you can land interviews through their courses. # Brand positioning Udemy is presented as a platform that helps its customers advance their careers by learning new skills through online courses. The brand is positioning itself as a way for people to gain new skills or advance existing ones in a way that is convenient and accessible, allowing individuals to pursue education from anywhere. # Product The ad promotes Udemy's online courses. The courses are on sale for a limited time. The courses are designed to help users gain new skills or improve existing ones. The ad shows that Udemy courses can help you land interviews. # Visual style The ad has a UGC feel to it, with natural lighting and a handheld camera. The editing is simple, with static shots. The production quality is good, but it does not feel overly polished. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man sitting at the beach is typing on his laptop. - 00:02–00:06 He closes his laptop, leans back, and looks at the ocean. This is conveyed from the perspective of the person in the shot.

# Ad summary The ad features an individual speaking about Udemy and encouraging viewers to take a Udemy course. She says that the courses have practical hands-on lectures and can help you get a promotion or career pivot. She states that the courses don't require any prior experience, and encourages viewers to check out Udemy.com now. # Brand positioning Udemy is presented as a platform where people can go to learn new skills and receive practical hands-on lectures that they can apply to their day-to-day work. It is a place to build new skills that will help someone advance in their career and get that promotion, or even for a complete career pivot. The tone is welcoming and encouraging, suggesting that anyone, regardless of prior experience, can benefit from their courses. This positions Udemy as an accessible and empowering resource for individuals looking to enhance their professional lives. # Product Udemy is an online learning platform offering a variety of courses that include practical, hands-on lectures which can be applied to your day-to-day work. These courses aim to help you build new skills to advance in your career, get a promotion, or even pivot to a new career. The courses are designed for anyone, regardless of prior experience, making them accessible for beginners. Udemy is presented as a resource to learn something new today, with a direct call to visit Udemy.com now. # Visual style The ad has a casual, UGC-style aesthetic, with a focus on direct address from the speaker. Editing is minimal, with static shots and no transitions. The production quality suggests a hybrid approach, leaning towards a polished commercial but retaining the feel of user-generated content. The pacing is steady, with the focus on clear communication rather than rapid cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Head to Udemy.com now. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman directly addressing the audience about feeling stuck in their career. - 00:02–00:05 She transitions to suggesting Udemy as a source of inspiration, shifting the tone from empathy to a practical recommendation. She is speaking as an individual sharing advice. - 00:05–00:10 She explains that the courses include practical hands-on lectures, which are applicable to day-to-day work. She is speaking as someone familiar with the offerings. - 00:10–00:15 She highlights the benefit of building new skills that will help the viewer advance in their career and get a promotion. - 00:15–00:19 She mentions the option of career pivoting, positioning Udemy as a versatile platform for different career goals. - 00:19–00:24 She adds that courses don't require prior experience, lowering the barrier to entry for beginners. - 00:24–00:27 She ends by encouraging viewers to head to Udemy.com now, providing a clear call to action.

# Ad summary This image ad for Udemy highlights how users can 'level up their skills this summer' with courses as low as $9.99. The ad contrasts taking a vacation with taking 'the fast lane to a career leap' by enrolling now in Udemy courses, emphasizing the value of career advancement through education during the summer season. # Brand positioning Udemy is presented as a platform for accessible and accelerated career growth. The brand positions itself as a catalyst for rapid skill enhancement, contrasting traditional leisure activities like vacations with proactive investment in one's professional development. Udemy promotes a value proposition centered on efficiency and upward mobility, offering learners the opportunity to 'level up their skills this summer' and take 'the fast lane to a career leap'. This functional positioning appeals to individuals seeking tangible professional advancement through practical education. # Product Udemy is advertising its online learning platform, emphasizing its accessibility and affordability, especially during the summer. The ad highlights courses that allow users to 'level up your skills this summer' and take 'the fast lane to a career leap'. The courses are presented as an alternative to traditional vacations, implying a more productive use of time. A key detail is the price point, with 'courses as low as $9.99', making them an accessible option for a wide audience. The product is designed for individuals looking to enhance their career prospects through focused, skill-based education, addressing potential barriers related to cost and time commitment. # Visual style The ad features a bright, clean aesthetic, combining studio-shot photography with digital graphic elements to create a polished but approachable feel. The design incorporates flat color blocks, such as the orange background, with a blurred background that creates depth. The typography is large and bold, emphasizing key messages. The overall style feels native to digital platforms, likely designed to be scannable and eye-catching in a social media feed. # Hooks Headline: You took the fast lane to a career leap. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Enroll now # Point of view - [object Object] # Storyline - The ad begins by contrasting two summer activities: one is taking a vacation, and the other is using Udemy to accelerate career advancement. This contrast highlights the potential for personal growth and professional development during the summer, with the brand telling the story. - The ad then encourages viewers to 'Level up your skills this summer,' suggesting that Udemy is a tool to enhance professional abilities. This invitation is extended by the brand, promoting the platform as a means to improve one's career prospects. - The ad concludes by highlighting the affordability of Udemy courses, stating that they are 'Courses as low as $9.99.' The brand is trying to remove the cost barrier. A limited-time offer valid from 5/18-5/26 is given.

# Ad summary This image ad promotes Udemy's personal plan with a 30% discount. The ad uses a pool background with the headline 'Level Up while they get sunburned' implying users can better themselves with Udemy courses instead of relaxing. # Brand positioning Udemy is positioned as a platform that empowers individuals to 'Level Up' and improve themselves through education and skill development. The brand utilizes a playful tone to create a sense of FOMO by suggesting that others will be 'sunburned' while its customers improve themselves. The brand's identity is based on offering opportunities for personal and professional growth, presenting itself as a means to advance while others remain stagnant. # Product The product being advertised is Udemy's personal plan, which is promoted with a 30% discount for a limited time. The plan is presented as an opportunity for personal growth and development, implied through the call to 'Level Up.' The ad addresses the potential purchase barrier of cost by highlighting the discount and limited-time availability. The mention of 'Annual subscription only' indicates the personal plan is an annual subscription service. The ad communicates that purchasing the plan now provides access to Udemy's resources for self-improvement. # Visual style The ad has a bright and playful visual style, using a clean and crisp pool scene as the background. The 3D text and vibrant colors give it a modern and attention-grabbing feel. The composition balances the brand's logo, the headline, and the offer, ensuring all key information is easily scannable. The overall look and feel is designed to be engaging and optimistic, suggesting that learning with Udemy can be fun and rewarding. # Hooks Headline: LEVEL UP # Benefits - [object Object] # Call to action Subscribe now # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a view of a swimming pool, with the Udemy logo at the top left. This setting evokes leisure and relaxation, immediately setting up a contrast that will be explored later. The audience experiences this from an objective perspective, observing the scene. - The central message 'LEVEL UP while they get sunburned.' is presented in a large white font, drawing the viewer's attention and sets up a competitive scenario. Udemy is speaking directly to potential customers, suggesting they can use their time productively while others waste it on trivial pursuits. - A 'Subscribe now' button is included as a direct call to action, encouraging immediate engagement with Udemy's platform. The brand is prompting the viewer to take the first step toward self-improvement, directly experiencing the user's perspective. - A promotional offer of '30% OFF' for the 'Personal Plan' is visually emphasized with a 3D-like purple graphic, highlighting the financial incentive to subscribe. This is again presented from the brand's point of view, showcasing the value proposition of the personal plan. - Finally, the ad includes a disclaimer 'Valid from 5/11-5/17. Annual subscription only.' This adds a sense of urgency, prompting the viewer to act quickly. The information is presented from an objective standpoint, stating factual details about the offer's terms and conditions.

# Ad summary This ad shows a large purple Udemy billboard ad in a subway station next to a moving train. The ad indicates you can learn Ethical Hacking through Udemy to become tech's most wanted. # Brand positioning Udemy is positioned as an educational resource in the digital space. It aims to provide a platform for individuals to acquire in-demand skills, particularly within the tech industry. The brand promotes itself as a means to gain a competitive edge in the job market by offering courses that make you "tech's most wanted". By offering specialized and relevant courses, such as Ethical Hacking, Udemy aligns itself with the needs of professionals seeking to advance their careers and stand out from the competition. # Product The advertised product is an Ethical Hacking course available on the Udemy platform. This course aims to equip individuals with the skills necessary to become highly sought-after professionals in the tech industry. It is promoted as a means to gain a competitive edge and enhance one's career prospects. The course is exclusively available on Udemy. # Visual style The ad has a clean and modern aesthetic, with a focus on simplicity and clarity. The high-quality image and professional photography suggest attention to detail and trustworthiness. The use of a bright, contrasting color palette (purple, white, and teal) helps the ad stand out in a busy environment. The incorporation of the subway station setting provides a real-world context and enhances the ad's relevance to urban commuters. The overall impression is one of professionalism and credibility. # Hooks Headline: Be tech's most wanted. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad introduces Ethical Hacking as a course now available on Udemy, highlighting its newness and relevance. - From Udemy's perspective, the ad positions the course as a tool for career advancement and increased employability, telling users they can 'Be tech's most wanted' by enrolling in this course.

# Ad summary This ad promotes Udemy's personal plan. The ad features a man who starts the video by getting a bucket of water dumped on him to grab attention and then goes on to promote some of the course topics. # Brand positioning Udemy is presented as an online learning platform that offers a wide variety of courses on various topics such as AI, SQL, and Python. The brand aims to occupy the space of accessible and comprehensive online education, promoting the value of upskilling and continuous learning. It aligns with a tone of casual accessibility, making education feel approachable and convenient, suggesting it sets itself apart by offering a personalized learning experience at a limited-time sale price. # Product The product being advertised is Udemy's Personal Plan, an online subscription service that provides access to a wide range of courses to help users upskill in various areas such as AI, SQL, and Python. It is for anyone looking to learn new skills or enhance existing ones through online courses. The ad highlights the personal plan being on sale for a limited time, addressing the purchase barrier of cost by offering it at a discounted rate. The personal plan allows users to learn at their own pace with thousands of skills to choose from. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and outdoor setting. The editing rhythm includes a mix of static shots and some quick cuts to add emphasis when showing the phone screens, maintaining a consistent pace throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Don't miss out. # Point of view - [object Object] # Storyline - 00:00–00:01 A man is sitting on a chair in a backyard next to a pool. - 00:00–00:01 00:00–00:01 A bucket of water is dumped on him. - 00:01–00:03 00:01–00:03 The man addresses the camera, stating, “Now that I have your attention, everyone's upskilling this summer, are you?” The message intends to grab the viewer's attention and introduce the topic of upskilling during the summer. - 00:03–00:06 00:03–00:06 He shows two different course options from Udemy, stating, “AI, SQL, Python, and thousands of skills to choose from.” This is to showcase the variety of courses available on the platform. - 00:06–00:11 00:06–00:11 He presents his phone displaying the Udemy app, mentioning, “Learn your way with Udemy’s personal plan on sale for a limited time.” This emphasizes personalization and a limited-time offer to encourage sign-ups. - 00:11–00:11 00:11–00:11 The man then shows the phone closer to the camera, stating, “Don't miss out,” to reinforce the limited-time nature of the offer and create a sense of urgency.

# Ad summary This image ad for Udemy uses a relatable comparison to highlight the value of investing in oneself through online courses. It targets individuals seeking to advance their careers, framing Udemy as the proactive choice versus passively spending time offline. The ad employs bright colors and simple graphics to catch attention and convey a sense of opportunity and self-improvement. # Brand positioning Udemy is presented as a platform for proactive self-improvement and career advancement. The brand positions itself as an alternative to passive downtime, encouraging users to invest in their future through online courses. The brand's positioning is both functional and emotional, appealing to consumers who want to enhance their skills and achieve their professional goals. # Product The ad promotes Udemy's online courses, emphasizing their affordability and accessibility. The product is positioned for individuals seeking to advance their careers or gain new skills. The unique selling proposition (USP) is the opportunity to "level up your resume" by taking courses at a low price, addressing the purchase barrier of cost by highlighting that courses are "as low as 9.99€". The courses are portrayed as a productive use of time, contrasting with being "offline at 3pm". The ad encourages viewers to "Enroll now", emphasizing the value of self-investment. # Visual style The ad employs a bright and playful visual style, utilizing a gradient background with a speckled texture. Simple graphics, such as a target and dart, and a graduation cap, are used to convey the theme of achievement and education. The overall design is clean and modern, aiming for a balance between visual appeal and clear messaging. # Hooks Headline: Them: offline at 3pm You: leveling up your resume # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Enroll now # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a contrast, presenting "Them: offline at 3pm" to depict a passive use of time, setting up a comparison that highlights the alternative offered by Udemy. The intent is to capture the audience's attention by contrasting typical downtime with productive self-improvement, using the customer's perspective to highlight the potential for career advancement. - The ad then shifts to "You: leveling up your resume" to showcase the active, self-improving choice offered by Udemy. This progresses the narrative by directly contrasting the passive choice with the active choice of self-improvement and career advancement through Udemy's courses, using the customer's perspective to position Udemy as a solution to stagnation. - The ad concludes by showcasing the affordability of Udemy's courses with the line "Courses as low as 9.99€", followed by a call to action to "Enroll now". This reinforces the value proposition of career advancement through affordable education, using the brand's perspective to finalize the pitch with a clear directive and price point.