How Domestika Advertises on Meta

# Ad summary The ad promotes a course or tutorial on how to paint women using acrylics. The course is taught by Priscilla Barbosa and is available for a low price, with a free trial offered. # Brand positioning The brand is presented as an accessible educational resource, providing courses and tutorials for aspiring artists. The focus is on affordability and ease of access, as highlighted by the low price point and free trial offer. The brand aims to be perceived as a stepping stone for artists looking to improve their skills and explore new techniques, specifically in the realm of painting with acrylics. The brand does not explicitly state any values or lifestyle associations, but the overall positioning is functional, emphasizing practical skills and affordability. # Product The product is an online course or tutorial focused on teaching how to paint women using acrylics. The course is taught by Priscilla Barbosa and is available for purchase. The ad mentions a low price of $0.99, with an offer of "Plus Free Trial", suggesting a subscription-based service or additional content available through a premium membership. The ad aims to address the purchase barrier of cost by highlighting the low price and free trial, making it an accessible option for those interested in learning how to paint. # Visual style The ad has an artistic style that is meant to look like a painting, likely with acrylics. This complements the course that the ad is promoting. The ad also leverages a very basic, modern design for the course ad with a white block on a red background. This starkly contrasts the painting above. # Hooks Headline: Paint Women Using Acrylics # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a nude woman in a artistic pose. This catches the viewer's attention with a visually striking subject matter often seen in art. The story is being told from the perspective of the brand, as they showcase the type of subject being taught. - The ad transitions to information about the course, offering the title "Paint Women Using Acrylics" and the course instructor "Priscila Barbosa". This provides key details about what the course entails and who is teaching it. The story is being told from the brand's perspective, informing potential students about the learning opportunity. - The ad concludes with the price, $0.99, and an offer of "Price with Plus Free Trial". This gives the viewer a reason to take the course now, with the low price removing a common purchase barrier. This is from the brand's perspective.

# Ad summary A designer and professor of 3D printing promotes his Domestika course, answering the most frequently asked question: how to make money with 3D-printed products. He assures viewers his course provides all the answers. # Brand positioning The ad promotes Domestika, an online learning platform for creative skills. Domestika positions itself as a source for in-depth knowledge and practical skills taught by industry experts. The brand promises to empower students to monetize their creative abilities. It emphasizes accessibility, offering comprehensive answers to common questions in niche areas like 3D printing. The brand’s approach is functional, focusing on providing clear, actionable strategies for financial success in the creative field. # Product The ad promotes a Domestika course focused on generating income through 3D-printed products. The course, taught by Agustin Arroyo, is designed to teach students how to monetize their 3D printing skills. The ad implies that the course covers strategies, techniques, and answers to common questions. It targets individuals interested in learning how to generate income from 3D-printed goods. The course is presented as a comprehensive resource, providing all the necessary information and tools to achieve financial success in the 3D printing market. # Visual style The ad has a clean, straightforward aesthetic, typical of UGC-style content. The editing style consists of static shots. The production quality is simple, with natural lighting and a focus on clear audio. The pacing is relaxed, with minimal cuts. The overall effect is an authentic, approachable presentation. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with Agustin directly addressing the camera. He poses the most frequently asked question from his Domestika course: how to earn money with 3D-printed products. The intention is to immediately grab the viewer's attention with a promise of financial opportunity. The tone is casual and direct, establishing a connection with the audience from his perspective as the course instructor. - 00:03–00:11 00:03–00:11 Agustin introduces himself as a designer and 3D printing professor. He claims his course gives viewers all the answers. This builds trust and credibility by highlighting his expertise and the course's comprehensive content. The tone is confident and reassuring, further positioning the course as a valuable resource.

# Ad summary This ad promotes a Domestika course that teaches people how to make money by selling 3D-printed products. The ad features the instructor of the course, Agustin Arroyo, who states that this is the most frequently asked question in his Domestika course, and that he answers this question during his course. # Brand positioning Domestika is presented as a platform where instructors offer courses, implying a community of experts and learners. The brand is positioned as a resource for gaining practical skills, specifically in creative fields, allowing individuals to monetize their skills and explore entrepreneurship. The brand aims to empower people to earn money by selling products that are 3D-printed. # Product The featured product is a Domestika course led by Agustín Arroyo that teaches people how to profit from 3D-printed products. The course is designed to answer the question of how to earn money through 3D printing. The course aims to provide comprehensive guidance on monetizing 3D printing skills, suggesting it covers aspects from design to sales. The course aims to equip learners with the knowledge needed to create and sell 3D-printed products effectively. # Visual style The ad has a clean, professional aesthetic with a bright and inviting atmosphere. The video uses static shots with minimal camera movement, creating a stable and focused viewing experience. The production quality is polished, giving the ad a professional feel. The editing pace is slow, contributing to a calm and informative tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 Agustín stands in front of a camera in a medium shot, introducing the topic of making money from 3D-printed products. He poses the question of the most frequent question in his Domestika course. - 00:06–00:09 Agustín states that he is Agustín Arroyo, designer and 3D printing teacher. He pivots to mentioning that he teaches a course. - 00:09–00:12 Agustín says he gives all the answers during his course.

# Ad summary This ad promotes Domestika, an online learning platform for creative skills. The ad features a smiling man in front of a camera lens graphic, overlaid with text promoting photography and video courses. The ad uses upbeat music and simple visuals to appeal to a broad audience interested in creative self-improvement. # Brand positioning Domestika is presented as an accessible online learning platform focused on creative skills. The brand aims to occupy a space in the consumer's mind as a go-to resource for learning photography and video. The brand aligns with values of creativity, self-improvement, and accessibility. The brand positioning is functional, emphasizing the practical skills one can acquire through their courses. # Product Domestika is an online learning platform that offers courses in creative skills, specifically photography and video, as highlighted in this ad. The product is for individuals interested in learning or improving their skills in these areas. The ad emphasizes the opportunity to "Captura la vida a través de tu lente" (Capture life through your lens), suggesting a USP of enabling users to express themselves creatively through visual media. The ad addresses the potential purchase barrier of lack of skill by offering structured courses to learn these skills. # Visual style The ad has a clean and simple aesthetic with a focus on clear messaging. The editing style is static, with a single shot throughout the ad. The production quality is polished, giving it a professional feel. The pacing is slow and consistent. The visual elements are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a smiling man centered in a camera lens graphic. The text overlay "Captura la vida a través de tu lente" and "APRENDE FOTO & VIDEO" appear. This moment is intended to grab the viewer's attention and introduce the concept of capturing life through photography and video, positioning Domestika as a platform to learn these skills. The perspective is from the brand, showcasing the potential of their courses. The tone is upbeat and inviting.

# Ad summary This ad features a woman who introduces herself as Debora Islas. She talks about her Domestika course called Digital Illustration with Traditional Language, and she demonstrates how to combine the best of each technique into a single art. She also mentions tips on how to work with textures and finishes that work for both Photoshop and iPad. # Brand positioning The brand presented in this ad is Domestika. It is positioned as an accessible resource for learning creative skills, specifically in the realm of illustration. The brand aims to occupy a space in the consumer's mind as a platform that offers courses to combine traditional techniques with digital tools, providing a unique approach to art creation. Domestika promotes creativity and skill-building, suggesting an emotional connection to artistic expression and personal growth. It sets itself apart by focusing on combining traditional and digital methods, indicating a unique and comprehensive educational approach. # Product The product featured in this ad is Domestika's online course, "Digital Illustration with Traditional Language." It is for individuals interested in combining the best of traditional techniques with digital tools. The course teaches how to work with textures and finishes that are compatible with both Photoshop and iPad. The ad addresses the barrier of choosing between traditional and digital art methods by offering a way to combine both, appealing to those seeking a versatile approach to illustration. The course aims to provide unique insights and techniques that enable users to create distinctive art by blending different styles and methods. # Visual style The ad has a polished yet approachable aesthetic, combining elements of a professional commercial with a personal touch. The editing style consists of static shots with smooth transitions, lending a sense of stability and focus. The production quality is high, with good lighting and clear visuals, contributing to a professional tone. The pacing is consistent and deliberate, allowing the speaker's message to be easily followed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a woman sitting in a chair in front of a wall with various illustrations. She introduces herself and mentions her Domestika course. - 00:07–00:11 She explains that her course, titled "Digital Illustration with Traditional Language," will show viewers how to combine the best of each technique into a single art. This offers a solution for artists torn between traditional and digital methods. - 00:11–00:17 Continuing from the previous point, she adds that the course includes tips on working with textures and finishes suitable for both Photoshop and iPad, enhancing the practicality and appeal of the course.

# Ad summary This ad promotes online watercolor painting classes. The ad features a woman with her eyes closed, and the background changes colors. The ad encourages viewers to paint a world of imagination and learn to paint with watercolors. # Brand positioning The brand is presented as a platform that encourages creativity and imagination through art. It positions itself as a provider of accessible art education, specifically in watercolor painting. The brand aligns with values of self-expression, relaxation, and skill development. It promotes a lifestyle of artistic exploration and personal enrichment. The brand's positioning is emotional, focusing on the joy and imaginative possibilities that art can unlock. # Product The product being advertised is online watercolor painting classes. These classes are designed to teach individuals how to paint with watercolors, fostering creativity and imagination. The ad does not explicitly state who the product is for, but the visuals imply it is for adults interested in learning or improving their watercolor painting skills. The ad addresses the potential purchase barrier of lack of skill or experience by presenting the classes as a way to learn and create a "world of imagination." The ad emphasizes the value of artistic expression and the potential for personal enrichment through watercolor painting. # Visual style The ad has a polished aesthetic with smooth transitions and a focus on visual appeal. The production quality is high-end, resembling a commercial. The pacing is slow and consistent, creating a calming and relaxing atmosphere. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman closing her eyes. - 00:02–00:05 The background behind the woman changes colors.

# Ad summary This ad promotes illustration courses. It features an animated illustration of a woman with white hair and sunglasses on an orange background. The ad uses text overlays to highlight the benefits of learning illustration and includes a call to action to learn more. # Brand positioning The brand is presented as a platform for learning illustration. It aims to occupy the space of accessible and engaging art education. The brand aligns with values of creativity, self-expression, and skill development. It promotes a lifestyle of continuous learning and artistic exploration. The brand positioning is functional, focusing on providing the tools and knowledge to create illustrations. # Product The product being advertised is an illustration course designed to teach individuals how to create compelling illustrations. The course is for anyone interested in learning or improving their illustration skills. The ad highlights the opportunity to learn illustration and create illustrations that move your world. The course addresses the barrier of entry to art education by providing accessible and engaging content. # Visual style The ad has a polished aesthetic with clean graphics and a bright color palette. The editing style is simple with static shots and smooth transitions. The production quality is high-end, giving it a professional feel. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with an animated illustration of a woman with white hair and sunglasses on an orange background. Text overlays appear, promoting illustration courses. The message is to learn illustration and create illustrations that move your world. The perspective is from the brand, showcasing the potential of learning illustration through their platform. The tone is inviting and encouraging.

# Ad summary This ad promotes marketing education. It uses animated graphics and text overlays to highlight the benefits of learning marketing strategies. The ad targets individuals interested in improving their marketing skills and business outcomes. # Brand positioning This ad promotes a marketing education platform. The brand is presented as a resource for individuals looking to enhance their marketing skills and achieve better business results. The brand aims to occupy a space in the consumer's mind as a provider of effective marketing strategies. The brand aligns with values of growth, knowledge, and success. The brand positioning is functional, focusing on providing practical marketing knowledge that leads to tangible improvements. # Product The product being advertised is a marketing education platform that offers courses and resources to help individuals improve their marketing skills. The platform is designed for anyone looking to enhance their marketing knowledge and achieve better business outcomes. The ad highlights the platform's ability to provide effective marketing strategies that lead to tangible improvements. The platform addresses the purchase barrier of uncertainty by showcasing the potential for real-world success through marketing education. # Visual style The ad has a polished, animated aesthetic with bright colors and dynamic motion graphics. The editing style features smooth transitions and consistent pacing. The production quality is high-end, creating a professional and engaging feel. The visual motifs include marketing-related icons and text overlays, reinforcing the theme. The pacing is consistent, with cuts and animations timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a vibrant animated graphic featuring marketing-related icons and text, immediately capturing attention and setting the stage for a marketing-focused message. The intention is to introduce the topic and create a visually engaging entry point. - 00:02–00:05 The animation continues with dynamic movement and transitions, maintaining visual interest and reinforcing the theme of marketing and business growth. The intention is to keep the audience engaged and curious about the content to come.

# Ad summary Natalia Abelda promotes her Domestika course on makeup for photo shoots, highlighting how the course will help viewers understand the importance of light on makeup to transform their vision and enhance their creativity. Natalia appears on camera in front of a vanity mirror. # Brand positioning The ad promotes a Domestika course taught by Natalia Abelda on the topic of makeup for photo shoots. The ad does not explicitly state the values, tone, or lifestyle the brand aligns with, but it implies the Domestika brand is an approachable educational platform that helps viewers transform their vision and enhance their creativity through online courses. The ad pushes against the norm that learning makeup requires in-person instruction. # Product The ad promotes a Domestika makeup course for photo shoots that is taught by Natalia Abelda. The course aims to teach the importance of light on makeup so students can transform their vision and enhance their creativity. By understanding the importance of light, students can improve their makeup skills for photo shoots. The course can also empower students' creativity. # Visual style The ad has a natural aesthetic with natural lighting, and a raw, unedited feel. It is shot in a selfie-style, with a static camera position. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 Natalia introduces herself and invites viewers to her Domestika course on makeup for photo sessions. - 00:06–00:17 She explains that the course will teach the importance of light on makeup to transform vision and enhance creativity, then invites viewers to join the course.

# Ad summary This is a short ad in Spanish to invite users to learn how to embroider tulle. The Domestika instructor encourages viewers to take her course if they want to learn how to make patches, brooches, or clothing applications. # Brand positioning Domestika is an online learning platform for creative skills, such as illustration, photography, and design. The brand positions itself as a resource for creatives of all levels to develop their skills, build community, and express their passions. It aligns with the values of creativity, self-expression, and lifelong learning. Instead of traditional schooling, the brand pushes against the barriers to creative education by making education affordable and accessible, thus empowering users to pursue their passions on their own terms. It focuses on the emotional values of joy and community. # Product This ad promotes a Domestika online course that teaches users how to embroider tulle, a fine netting fabric. The course teaches the user how to create embroidered tulle to make patches, brooches, or applications for clothing or any project they can imagine. The ad encourages the viewer to enroll in the freestyle embroidery course on tulle via Domestika. # Visual style The ad has a casual, UGC feel, shot in natural light, with quick cuts and static shots. The production quality is high, with a polished commercial feel. The pacing is moderate, with several cuts throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman smiles at the camera while holding up an embroidery hoop. - 00:01–00:12 00:01–00:12: She asks if you want to learn how to embroider tulle like this and then names a few projects that this skill can be used for, then encourages the viewer to take her Domestika course. - 00:12–00:14 00:12–00:14: She smiles and waves goodbye.

# Ad summary This ad for Domestika features Agustín Arroyo, a designer and professor of 3D printing, who is looking to teach potential students how to design and print in 3D. He explains in the ad that in his Domestika course, more than 30,000 students have already learned how to design and print in 3D from scratch. # Brand positioning Domestika is presented as a platform that offers online courses taught by experts in creative fields. The brand is positioned as a place where individuals can learn new skills or improve existing ones, and the brand promotes accessibility, community, and expertise through its course offerings. The ad showcases the high number of students who have already benefited from Domestika's courses, implying a well-established and reputable learning platform. Domestika aims to be a go-to resource for creative education. # Product The featured product is a 3D printing course offered on the Domestika platform, designed to teach individuals how to design and print in 3D, even without prior experience. The course aims to remove the intimidation and complexity often associated with 3D printing by teaching these skills from scratch. The main selling point is the accessibility and proven track record of the course, with more than 30,000 students already having learned how to design and print in 3D through it. The ad implies the course covers all the necessary knowledge and techniques to go from a beginner to a proficient 3D designer and printer, making it an appealing option for anyone looking to enter the world of 3D printing. # Visual style The ad has a clean and straightforward aesthetic, with a focus on the speaker. The lighting is natural, and the background is uncluttered, creating a professional but approachable feel. The editing is simple with static shots, emphasizing the speaker's message. The video has a UGC feel, as it appears to be shot with a static camera, which supports the intended tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 If you want to discover 3D printing and don't know where to start, the speaker introduces the topic and poses the problem of not knowing where to begin, setting up the ad as a solution for those interested in 3D printing but lacking the initial knowledge. - 00:04–00:15 00:04–00:15 Then, the speaker introduces himself as Agustín Arroyo, a designer and professor of 3D printing, and mentions that in his Domestika course, more than 30,000 students have already learned how to design and print in 3D from scratch. This adds credibility by showing that many others have already learned from his course.

# Ad summary This ad promotes an online course that teaches how to use 3D printers to create architectural models. # Brand positioning The Domestika-hosted online course aims to empower students to efficiently create architectural models with 3D printers. The brand positions itself as a modern education platform that offers practical skills in a creative field. # Product The advertised product is a Domestika online course that teaches students how to create architectural models using 3D printing. The course claims to transform the model-making process from a slow, manual process to a fast and efficient one. The course aims to teach users how to make the "best models with 3D printing". # Visual style The ad has a casual, approachable visual style with a well-lit environment. The editing is minimal, with static shots and no transitions. The production quality is simple, resembling a direct-to-camera address, and the pacing is steady. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 Creating architectural models is often a slow and manual process. - 00:04–00:06 00:04–00:06 3D printing has changed this. - 00:06–00:11 00:06–00:11 The man introduces himself as Agustín Arroso, a 3D printing teacher, promoting his Domestika course. - 00:11–00:14 00:11–00:14 He claims his course will teach viewers how to make the best models with 3D printing.

# Ad summary This ad promotes a Domestika course on dog photography. The creator responds to a common question from her audience about how she gets the photos she takes of dogs, and uses this as a lead in to promote her Domestika course, where she teaches the entire process, from inspiration to the session and editing. # Brand positioning This ad promotes a Domestika course taught by a pet photographer. The brand positions itself as a resource for learning how to improve your photography skills, particularly in niche areas such as pet photography. The brand aims to occupy the space of practical education. The tone of the brand is aligned with creative self-expression, helping people learn to follow their passions and enhance their skills. # Product The advertised product is a Domestika online course teaching viewers how to take pictures of dogs. In the course, the instructor will teach the entire process, from finding inspiration to shooting the photos and then editing them to achieve the desired look. The course teaches all elements of the photography process, and the ad communicates that it will teach the viewers how to improve their own photography skills and take better photos of dogs. # Visual style This ad has a UGC style with a simple setting and minimal editing. The cuts are standard, and the camera is static, focused on the speaker throughout the entire ad. The overall aesthetic is natural and casual. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter introduces the topic of the video while holding a small dog. - 00:05–00:15 00:05–00:15 The presenter directly promotes their Domestika course on dog photography. She mentions that the course teaches everything from initial inspiration to the editing process, walking through the entire process.

# Ad summary An ad for a Domestika course on digital storyboard illustration using Procreate. The ad features the course instructor, Davis Lisboa, who promotes the elements of cinematography that will be covered in the course. He then encourages viewers to join him on this adventure. # Brand positioning Domestika is an online learning platform that offers a wide range of creative courses and educational content focused on art, design, and technology. The brand is positioned as a resource for creative professionals and hobbyists looking to enhance their skills. By offering online courses taught by industry experts, Domestika aims to provide accessible and high-quality education that caters to a global audience. The brand seems to align with a lifestyle that values creativity, continuous learning, and professional development, appealing to individuals who seek to pursue their passions and excel in their respective fields. # Product The advertised product is a Domestika online course about digital storyboard illustration using Procreate, taught by Davis Lisboa. The course is designed to teach students how to illustrate storyboards using Procreate, focusing on the elements of cinematography. It covers techniques like camera angles, movements, and framing. It appears that no prior experience is required. # Visual style The ad has a clean and professional aesthetic, with a bright, solid-color background that keeps the focus on the speaker and the iPad. The camera is static and the framing is tight, which helps to create a sense of intimacy. The lighting is even and well-distributed. The overall production quality is polished, which reinforces the credibility of the course and the platform. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Davis Lisboa introduces himself and the Domestika course. - 00:04–00:10 He mentions that, within the course, the viewer will learn the elements of cinematography. - 00:10–00:13 He specifies that the viewer will learn plans, camera movements, angles, and more. - 00:13–00:15 He then encourages the viewer to join him in this adventure, indicating that the course will be an exciting and educational experience.

# Ad summary This ad promotes a Domestika course for individuals looking to start a career in social media, specifically as a community manager. The ad emphasizes the course's ability to teach users how to curate content, generate reports, analyze competitors, and ultimately start their career. # Brand positioning Domestika is presented as a platform that empowers individuals to pursue careers in creative fields, particularly social media management. The brand emphasizes practical skills and knowledge needed to succeed, offering a structured and accessible learning path. It positions itself as a resource for those seeking professional growth in the digital space, aligning with a value of career advancement through accessible education. # Product The Domestika course is designed to help individuals start a career in social media management. It provides instructions on how to curate content for different social media platforms, generate qualitative and quantitative reports, and analyze competitor strategies to see what works. The course aims to equip students with the skills and knowledge needed to start a career as a community manager, addressing the barrier of not knowing where to start. # Visual style The ad has a casual, UGC-style aesthetic, with a simple outdoor setting. The production quality is relatively low-fi, resembling a selfie-style video. The cuts per minute are low, with static shots and minimal transitions. The audio-visual sync is straightforward, with the text overlays appearing alongside the spoken words. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the speaker asking if the viewer wants to dedicate themselves to social media but doesn't know where to start, immediately addressing the viewer's potential problem. - 00:03–00:09 The speaker pivots to offering a solution: a Domestika course that helps viewers understand what type of content to post on each social media platform. This introduces the product and its core functionality. - 00:09–00:16 The speaker continues, outlining additional benefits of the course such as generating reports and analyzing competitor strategies. - 00:16–00:20 The speaker concludes by reiterating the overall goal: to help viewers start their career as a community manager, driving home the course's ultimate value proposition.

# Ad summary An embroidery artist is advertising her course which teaches people how to embroider clothes. The artist stands in front of a wall with many embroidered circles and shares that she receives many questions about how to embroider clothes. She states that her course on Domestika will provide all of the answers, enabling the viewer to turn their old clothes into new clothes and to unleash their inner artist. # Brand positioning This brand, embodied by the embroidery artist Kseniia Guseva, positions itself as an accessible resource for learning embroidery and upcycling clothing. The brand promotes creativity, sustainability, and self-expression by offering a course that teaches viewers how to embroider clothes. The brand's values align with the lifestyle of an artist who enjoys adding custom flair to ordinary clothes. This pushes against the norm of discarding old clothing for new. The brand positioning is both functional, providing specific skills and techniques, and emotional, encouraging creativity and personal expression. # Product The product advertised is an embroidery course offered by Kseniia Guseva on Domestika. The course teaches how to embroider clothes, providing the viewer with the skills to turn their old clothes into new clothes. By taking the course, viewers can unleash their inner artist and customize their wardrobe with unique embroidery designs. The course addresses the common question of how to embroider clothes and provides all the answers needed to successfully embroider garments. This product is for anyone interested in learning embroidery, upcycling clothing, and expressing their creativity through personalized designs. The ad suggests that this course is worth buying because it provides the tools and knowledge to transform one's wardrobe and unleash their artistic potential. # Visual style The ad has a clean, bright aesthetic, with a focus on the speaker. The setting is personal and artistic. Editing is minimal, with static shots and simple text overlays. Production quality has a casual, UGC feel, which supports the friendly tone of the ad. The pacing is relaxed, allowing the message to unfold naturally. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 From 00:00–00:04, Kseniia Guseva introduces herself as an embroidery artist. She establishes her identity and expertise immediately, setting the stage for the rest of the ad. This is told from Kseniia's perspective in a friendly, straightforward tone. - 00:04–00:08 From 00:04–00:08, Kseniia states that the most asked question about embroidery is how to embroider clothes. She introduces a common question, establishing the need for her product. This part of the story aims to engage viewers who have wondered the same thing. It's told from Kseniia's perspective, addressing a question she frequently encounters. The tone is curious and helpful, inviting viewers to seek a solution. - 00:08–00:11 From 00:08–00:11, Kseniia shares that her course on Domestika gives all the answers. She presents her course as the solution to the previously stated question. This section is from the brand's perspective, with Kseniia acting as the spokesperson. The tone is confident, assuring viewers that the course provides comprehensive guidance. - 00:11–00:17 From 00:11–00:17, Kseniia encourages the viewer to turn old clothes into new clothes with embroidery and to unleash their inner artist. She highlights the benefits of her course, encouraging self-expression. This section is from Kseniia’s perspective with a positive, encouraging tone.

# Ad summary This ad promotes architecture and space planning courses. It features a static shot of a chair and other decorative items with text overlays. # Brand positioning The brand is presented as an educational platform focused on architecture and interior design. It aims to occupy a space in the consumer's mind as a provider of knowledge and skills in the field of interior design. The brand promotes a lifestyle of creativity and design, aligning with values of learning and self-improvement. It positions itself as a resource for individuals looking to enhance their understanding and abilities in architecture and space planning. The brand positioning is functional, focusing on providing education and skills development. # Product The product being advertised is a course on architecture and space planning. The ad highlights the opportunity to "Aprende Arquitectura y Espacios" (Learn Architecture and Spaces). The course is designed for individuals interested in developing their skills and knowledge in interior design. The ad emphasizes the potential to "Construye tu sueño interior" (Build your interior dream), suggesting that the course can help individuals create their ideal living spaces. The ad addresses the barrier of lack of knowledge or skills in architecture and space planning by offering a course to overcome this. # Visual style The ad has a polished aesthetic with a static shot and soft lighting. The production quality is high-end, creating a sophisticated and inviting tone. The pacing is slow and consistent, with no cuts or transitions. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a static shot of a chair and decorative items.

# Ad summary This ad for Domestika features Ana Marin, who introduces a course she teaches on the platform. The course teaches users how to personalize social media campaigns. # Brand positioning Domestika is an online learning platform presented as a hub for creatives looking to refine their skills in various artistic and professional disciplines. The ad positions Domestika as a resource for personalized training, empowering users to tailor their social media strategies for maximum impact and engagement. By implication, Domestika champions a personalized approach to marketing, appealing to those who want to stand out in a saturated digital landscape and connect with clients in a more meaningful way. # Product The product advertised is an online course taught by Ana Marin on the Domestika platform that focuses on teaching users how to personalize social media campaigns. The course is designed for individuals already working in social media who want to refine and improve their skills. The course aims to help users tailor their messages to meet the specific needs of their clients throughout the entire sales funnel, ensuring that their social media efforts are more effective and targeted. # Visual style The ad has a natural, bright aesthetic due to the natural lighting and outdoor setting. The editing style is simple with static shots and no visible transitions. The production quality feels like a hybrid between UGC and a polished commercial due to the natural setting but clear audio. The pacing is moderate, with the focus being on the speaker's words. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Ana Marin stands in front of greenery and asks if you already work in social media and want to improve. She tells the viewer that she has a Domestika course for that. - 00:04–00:11 Ana Marin explains that the course teaches users how to personalize social media campaigns. - 00:11–00:18 Ana Marin explains that personalizing social media campaigns enables the messages to respond to the needs of each client in the sales funnel. - 00:18–00:24 Ana Marin invites the viewer to join her Domestika course called 'Estrategias para redes sociales'.

# Ad summary A digital creative director introduces himself and his Domestika course where he will be teaching a step-by-step process to create beautiful and functional websites in Figma. # Brand positioning Domestika is presented as a platform where creatives can learn new skills from industry experts. The brand positions itself as a place where anyone can learn how to create beautiful and functional websites, while also making the process easy and accessible. # Product The product is a Domestika online course that teaches a step-by-step process for creating beautiful and functional websites in Figma. The course is aimed at individuals who find starting a web design project overwhelming due to the many factors involved such as colors, objectives, content, typography, and motion. The instructor, Louis Paquet, promises to show his step-by-step process to simplify website creation using Figma. # Visual style The visual style is clean, casual, and direct. The ad features a static shot of the speaker, Louis Paquet, in a well-lit, organized setting. The editing is minimal, with a single, continuous shot. The production quality has a UGC feel. The pacing is moderate, aligning with Paquet's natural speaking rhythm. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 Starting a new web design project can be overwhelming. The speaker acknowledges that a web design project involves many considerations, such as colors, objectives, content, typography, and motion, which is intimidating for most people. He speaks directly to the camera, presenting this information from the perspective of an educator aiming to build rapport with beginners. This is conveyed through a friendly and slightly bemused tone. - 00:08–00:21 00:08–00:21 I’m Louis Paquet, a digital creative director, and in my Domestika course, I’ll show you my step-by-step process to easily create beautiful and functional websites in Figma. I hope to see you there. From the speaker's perspective, he introduces himself and the course he is promoting on Domestika, while explaining that he will show the viewer how to easily create beautiful and functional websites in Figma. This message is delivered in a friendly, enthusiastic and inviting tone, to encourage people to take his course.

# Ad summary A man introduces himself as a 3D-printing design professor and describes how his online course on Domestika teaches users how to make money with 3D-printed products. # Brand positioning Domestika is not explicitly described in the ad, but the course being advertised is hosted on the platform. Given that the instructor is teaching skills in 3D printing and design, Domestika is implied to be a platform focused on creative skills and education. The instructor claims to teach people how to make money via 3D printed products, suggesting Domestika aims to provide practical, career-oriented training. # Product The product is an online course by Agustin Arroyo on the Domestika platform. In this course, students learn how to make money using 3D-printed products. The course aims to answer the question of how to profit from 3D printing. Agustin Arroyo, a designer and 3D printing professor, claims to give all the answers needed in the course. # Visual style The ad has a clean, direct, and informal visual style. The setting appears to be a home office, suggesting an accessible and relatable tone. The lighting is bright, and the camera remains stationary, maintaining focus on the speaker. The overall aesthetic is straightforward and functional, prioritizing clear communication over elaborate visuals. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator starts by addressing the camera directly, stating that he is often asked how to make money selling 3D-printed products from his Domestika course. - 00:05–00:09 He introduces himself as Agustin Arroyo, a designer and 3D printing professor. - 00:09–00:12 He concludes by saying that he provides all the answers in his Domestika course.