How Topicals Advertises on Meta

# Ad summary This ad for Billionaire Boys Club x Topicals features a close up image of a model wearing eye masks from the product line. The ad states that the product is back in stock and has an exclusive colorway. # Brand positioning Billionaire Boys Club positions itself as a premium streetwear brand, as indicated by the name. The collaboration with Topicals suggests a fusion of streetwear aesthetics with skincare, appealing to consumers interested in both fashion and personal care. # Product The featured product is eye masks created in collaboration between Billionaire Boys Club and Topicals. The eye masks are blue with an all-over print of the Billionaire Boys Club astronaut logo in white. The ad highlights that the product is "Back in Stock" and available in an "Exclusive colorway." # Visual style The ad has a highly polished, studio-shot production quality with a clean and modern visual aesthetic. The close-up shot focuses on the product and the models, with soft lighting and a blurred background that draws attention to the eye masks and the models' features. The typography is clean and minimal, complementing the overall design. This visual style is intended to capture attention in-feed with its high-quality presentation. # Hooks Headline: Back in Stock # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a model wearing eye masks, signaling to the audience that the focus is on skincare and beauty, which is presented from the brand's perspective to highlight the product's aesthetic. - The text overlay states "Back in Stock" and "Exclusive colorway out now," as communicated from the brand's perspective to create a sense of urgency and exclusivity, and to prompt a purchase.

# Ad summary This image ad promotes new Faded patches from a skincare brand, highlighting the product's ability to fade dark spots in six hours with ingredients like Tranexamic Acid, Kojic Acid, and Niacinamide. The ad features a model with a sporty aesthetic, emphasizing the product's effectiveness. # Brand positioning This brand is positioned as a scientifically advanced skincare solution. It emphasizes functional benefits like reducing discoloration and improving skin brightness, appealing to consumers who seek effective and targeted skincare. The brand projects an image of high performance and visible results, pushing against norms that rely on generalized claims or superficial beauty standards. The brand aligns with a lifestyle of active self-improvement. # Product The featured product is Faded patches, designed to fade dark spots in six hours. The patches contain Tranexamic Acid, which calms visible discoloration and uneven tone; Kojic Acid, which interrupts excess pigment production; and Niacinamide, which strengthens skin and boosts brightness. These patches aim to address the purchase barrier of slow or ineffective results, offering a quick and targeted solution for skin discoloration. The product is for individuals looking to quickly and effectively address dark spots and improve skin tone. # Visual style The ad features a highly polished, studio-shot image with a focus on clean typography. The use of direct product claims and ingredient callouts aligns with a functional, performance-driven aesthetic. The sporty setting and active model suggest a brand that integrates into a dynamic lifestyle, creating a disruptive, high-design feel. The image treatment includes background blurring and subtle color grading, enhancing scannability in feed. # Hooks Headline: Fade dark spots in six hours # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the new Faded Patches, immediately establishing the product as a recent innovation. The brand is making the claim, aiming to capture the audience's attention with novelty. - Next, the ad highlights that the product can fade dark spots in six hours, addressing a core benefit and offering a solution to a common skin concern. The brand provides the key information, intending to showcase the product's effectiveness and speed. - The ad details the ingredients—Tranexamic Acid, Kojic Acid, and Niacinamide—explaining their specific functions in improving skin tone. The brand builds credibility by listing active ingredients and their benefits.

# Ad summary This ad features a man discussing how the Topicals High Roller Rolll On Tonic has prevented razor bumps on his neck after shaving. He shows himself using the product and touches his skin with a smile. # Brand positioning Topicals is presented as a brand that offers skincare solutions for common skin problems. The brand targets a younger demographic that prioritizes having clear and smooth skin. With the High Roller Roll On Tonic, Topicals specifically addresses the need for convenient and effective post-shave care, positioning itself as a solution to prevent razor bumps and irritation. The brand promotes a functional approach to skincare by providing a product that makes aftershave application easy and clean. # Product The featured product is Topicals High Roller Roll On Tonic, designed to prevent razor bumps after shaving. According to the ad, the product is applied directly to the skin post-shave, using a roll-on applicator to avoid any fingers or mess. The High Roller is formulated to break down build-up before a bump even forms. The ad suggests using the tonic two to three times a week to maintain clean skin on the neck. The roll-on application method is highlighted as a key feature for easy and clean application. # Visual style The ad has a UGC feel with bright and even lighting. The editing is simple, with direct cuts between scenes. The production quality is decent, with clear shots and a focus on the product and its application. The pacing is relaxed and conversational. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You need to give this a try. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the speaker pointing to his neck, drawing attention to a problem area. - 00:00–00:03 He explains that he "used to get those nasty razor bumps all over" his neck every time he shaved. This introduces the problem that the product solves, creating a relatable moment for viewers who experience the same issue. - 00:03–00:05 The speaker introduces the Topicals High Roller Roll On Tonic as his solution. - 00:05–00:09 A shot of the man shaving his neck is shown, followed by the product being applied using the roll-on applicator to his skin. The speaker states it requires "no fingers, no mess" and should be applied right after shaving, highlighting its convenience. - 00:09–00:11 The speaker continues to apply the product and describes how it "breaks down the build-up before a bump even forms," explaining the tonic's functionality. - 00:11–00:14 He suggests applying it "two to three times a week" to keep the neck clean. He holds the product up to the camera, then continues applying the tonic to his neck. - 00:14–00:18 He states that he doesn't just put "anything on" his skin, but this is the one product he "kept coming back to," sharing his positive experience with the Topicals High Roller Roll On Tonic. - 00:18–00:21 He runs his hand over his smooth neck and smiles. - 00:18–00:21 The speaker concludes the ad by addressing the viewer directly: "If your neck pays the price every single time you shave, you need to give this a try."

# Ad summary An image ad for Topicals Faded eye masks, which target puffiness, brighten, and hydrate dark circles. # Brand positioning Topicals is presented as a solution for skin concerns like dark circles. The ad emphasizes the brand's use of ingredients like caffeine, kojic acid, and niacinamide to target puffiness, brighten, and hydrate. By focusing on these functional benefits, Topicals positions itself as a results-driven brand that addresses specific skincare needs. # Product The featured product is Topicals Faded eye masks, designed to depuff, brighten, and hydrate dark circles. The masks contain key ingredients such as caffeine to target puffiness, kojic acid to brighten, and niacinamide to hydrate. These ingredients and their corresponding benefits are explicitly highlighted, suggesting the product is for individuals seeking targeted solutions for under-eye concerns. The ad aims to alleviate the purchase barrier by showcasing specific ingredients and their proven benefits, emphasizing why these eye masks are worth trying for noticeable results. # Visual style The ad has a clean and straightforward visual style. The product is the central focus, and the pale gray background emphasizes the product. The ad employs a minimalist design to ensure the product is the focal point. # Hooks Headline: Depuff and brighten dark circles # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the problem: dark circles. The brand Topicals then highlights its product, Faded eye masks, as a solution to depuff and brighten dark circles, which speaks to the audience's skincare concerns. - The ad details the three key ingredients—caffeine, kojic acid, and niacinamide—and their specific benefits: targeting puffiness, brightening, and hydrating, respectively. From the brand's perspective, this provides potential customers with information about the product's efficacy.

# Ad summary This image ad promotes Topicals' Slick Trio Builder, encouraging customers to build their own lip balm trio and save 25% when they bundle. The ad features a close-up shot of a model wearing a red headscarf and lip balm, with a product image and a call to action to shop now. # Brand positioning Topicals is presented as a modern and accessible brand focused on skincare and beauty products. The ad positions the brand as one that values customization and savings, encouraging customers to "Build your own lip balm trio" and offering a 25% discount when bundling. The brand aligns with a beauty-conscious audience that seeks personalized solutions and values affordability. The ad maintains a functional and accessible tone, focusing on the practical benefits of the product, such as customization and cost savings. # Product The featured product is the "Slick Trio Builder" from Topicals, a customizable set of lip balms. The ad encourages customers to create their own trio, implying a variety of flavors or formulations to choose from. The product is designed to moisturize and enhance lips, as showcased by the model's glossy lip appearance. The ad also features a specific lip balm flavor, "Pomegranate," highlighting a particular option within the range. The unique selling proposition (USP) is the ability to customize the trio and save 25% when bundling. The ad addresses the purchase barrier of cost by emphasizing the savings offer. # Visual style The ad has a highly polished, studio-shot production quality with soft, diffused lighting. The image treatment includes background removal, placing focus on the model and product. The visual motif uses a clean, straightforward layout with clear text placement. Typography is large and bold to immediately capture attention. The ad aims for a native in-feed style that is both scannable and attention-grabbing. # Hooks Headline: Build your lip balm trio # Benefits - [object Object] # Features - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - The ad opens with the text, "Build your lip balm trio" to immediately communicates the customizable nature of the product. This message is told from the brand's perspective to highlight the core offering and sets the tone for a personalized experience. - The ad continues with "Save 25% when you bundle" to incentivize viewers to purchase the full trio. It's a call to action from the brand designed to highlight the monetary savings and encourage a larger purchase. - The ad includes a product shot and call to action button to drive sales and offer product details. This is from the brand's perspective and is meant to complete the customer journey by making a purchase.

# Ad summary Look, Jazz. The only thing you need for your face and body is Aguana and yours. You literally use soft to wash your face. Please. Para tu papa, Teu, Armano, who use three in one shampoo conditioner and body wash. I'm begging you. Please introduce them to the topical faded brightening and cleansing bar. This bar soap fades the look of dark spots and uneven skin tone while keeping skin balance never stripped. Remember, brightening and not bleaching. Don't say it and put y'all on. # Brand positioning Topicals is presented as a brand that challenges the conventional beauty standards and caters to individuals seeking effective skincare solutions beyond traditional norms. It aims to occupy a space in the consumer's mind as a brand that celebrates cultural identity and diversity while offering products that address specific skin concerns. The brand aligns with values of authenticity, inclusivity, and self-expression, appealing to a demographic that values individuality and cultural pride. Topicals seems to ignore the conventional notion of skincare by presenting its products in a humorous and lighthearted manner, distinguishing itself from competitors who focus on serious or clinical messaging. The brand positioning is both functional, with claims of fading dark spots and balancing skin tone, and emotional, by promoting self-confidence and cultural representation. # Product The featured product is Topicals Faded Brightening & Cleansing Bar, available exclusively at Sephora in-stores and online. It is a bar soap designed to fade the look of dark spots and uneven skin tone while maintaining skin balance, ensuring it is never stripped. The soap is intended for individuals—fathers, uncles, brothers—who may typically use 3-in-1 shampoo, conditioner, and body wash. The USPs include its brightening rather than bleaching effect and its ability to balance skin without stripping it. It addresses purchase barriers by emphasizing its gentle yet effective formula, and the ad highlights that the product contains Niacinamide and Shea Butter. The ad aims to convince viewers to try or buy the product by showcasing its benefits in a culturally relevant and humorous manner. # Visual style The ad has a lo-fi production quality, resembling UGC content with static shots and occasional quick cuts. The editing style is simple, and the production quality contributes to a casual and relatable tone. The pacing is consistent, maintaining a steady rhythm. Audio-visual sync is not heavily emphasized, but text overlays and product actions are timed appropriately with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A man tells a woman, Jas, that water and God are all she needs for her face and body. - 00:03–00:06 00:03–00:06 Jas looks to the side and responds that someone uses soap to wash their face, asking them to please stop. - 00:06–00:11 00:06–00:11 Cut to a product shot with overlaid text. Jas then holds the packaged product. - 00:11–00:27 00:11–00:27 Jas is walking outside of a building with colorful flags. She is now walking in front of a mural and holding the Topicals Faded Brightening & Cleansing Bar. The soap is then held again with the tube. The camera zooms in on 2 soaps. Jas comes back on screen to say not to say anything and put them on.

# Ad summary This ad promotes the Topicals Faded Eye Mask 3-Pack, highlighting its benefits to brighten and depuff the under eye area. It shows the product packaging, demonstrates how to use the eye masks, and emphasizes the convenience and self-care aspect of incorporating the product into a daily routine. # Brand positioning Topicals is presented as a modern, skincare brand focused on providing effective solutions for common skin concerns like dark circles and puffiness. The brand aligns with a self-care lifestyle, positioning itself as a go-to solution for easy at-home treatments. Topicals pushes against the traditional, complicated skincare routines by promoting simplicity and convenience with its eye mask product. The brand's positioning is both functional, promising to brighten and depuff, and emotional, encouraging consumers to prioritize self-care and incorporate the product into their daily routine. The Faded line is specifically targeted at brightening and clearing skin, while emphasizing ease of use. # Product The featured product is the Topicals Faded Eye Mask 3-Pack, designed to brighten and depuff the under-eye area. Each pack contains six pairs of masks that are applied under the eyes. The packaging emphasizes the product's ability to brighten and clear under-eye darkness and puffiness. This is a convenient solution for users looking to quickly rejuvenate their under-eye area as part of their self-care routine. The product is shown in use, with a woman applying the masks and going about her morning routine. The product addresses the purchase barrier of time commitment by presenting the masks as easy to incorporate into daily life. # Visual style The ad has a polished, clean aesthetic. It combines static product shots with a brief demo of a woman using the product in her daily routine. The editing features quick cuts to maintain a brisk pace. The production quality is high, with bright, even lighting and a focus on showcasing the product in an aspirational yet relatable bathroom setting. The cuts are timed to the beat of the music. The overall effect is a modern and appealing visual style. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with eye masks that have the faded logo on them. The camera zooms out to show the product and text appears on screen indicating that it is the Faded Eye Mask 3-Pack and its benefit to brighten and depuff. - 00:04–00:08 00:04–00:08 The ad shows a person opening a package of the eye masks and placing them on their under eyes. The ad conveys that the product is simple to use and good for self-care. - 00:08–00:12 00:08–00:12 The ad continues with the person wearing the eye masks as she is getting ready in the morning and doing her hair. The ad conveys that the product can be used while you are doing other tasks and is easy to use. - 00:12–00:14 00:12–00:14 The shot remains on the person as she takes the eye masks off. The ad conveys that this is a good way to pamper yourself.

# Ad summary This image ad shows a close-up shot of the FadeMD dark spot patches in their packaging, alongside a five-star review touting the product's effectiveness. # Brand positioning FadeMD is presented as a provider of effective skincare solutions, particularly for addressing dark spots. The ad highlights the brand's efficacy with a testimonial focused on rapid results, suggesting a focus on functional benefits. The brand aims to position itself as a reliable choice for visible skin improvements. # Product The product is a pack of FadeMD dark spot patches, designed to visibly reduce dark spots overnight. The patches are circular and patterned with pink and red text and accents. The patches appear to be adhesive and intended for overnight use, as suggested by the testimonial. # Visual style The ad has a clean, clinical aesthetic, with bright, even lighting and a focus on showcasing the product's physical form. The image is closely cropped, drawing the viewer's attention to the patches themselves. The text is integrated as a visually distinct testimonial. Overall, the visuals suggest professionalism and reliability. # Hooks Headline: "My dark spot vanished overnight." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a five-star rating, immediately establishing a positive endorsement of the product, signaling that the product has high-quality performance according to other customers. - Next, a quote from a customer named Anna notes that her dark spots vanished overnight, highlighting the speed and effectiveness of the patches. This builds trust in the product by providing social proof from a verified user. - Finally, the ad shows a close-up of the FadeMD patches, reinforcing the availability and concrete existence of the product. This helps turn a testimonial into a tangible value proposition by connecting a review with a visual representation of the product.

# Ad summary The ad showcases the Faded Eye Masks from the brand Faded. It features a person with the masks applied, highlighting the 'Cognac' colorway. The ad emphasizes that the item is back in stock and promotes the exclusive color. # Brand positioning Faded is presented as a modern skincare brand, likely targeting a younger demographic interested in trendy and expressive beauty solutions. The brand is playful and edgy, demonstrated through its product names (Faded Eye Masks), unique colorway descriptions (Cognac), and the model's youthful and expressive style. The brand positioning seems to prioritize self-expression and trend-awareness, fitting into a market space that values individuality and staying current with beauty trends. # Product The product is Faded Eye Masks in an exclusive "Cognac" colorway. These are single-use skincare masks designed to be applied under the eyes. The masks appear to be made of a flexible material, saturated with a skincare serum. The "Cognac" version features a brown color with the brand name "Faded" and circles printed as a pattern. The ad promotes the masks as a solution to potentially address under-eye concerns, and highlights the limited colorway availability to drive purchase desire. The ad also addresses the potential purchase barrier of product availability by emphasizing the masks are "Back in stock". # Visual style The ad has a raw and unfiltered aesthetic, resembling user-generated content (UGC) with a dark and moody color grade. The lighting is dim, which adds to the intimate and edgy feel. The composition is a close-up of the model, emphasizing the product and her expressive face. The visual style feels youthful and trendy, designed to stand out in a busy social media feed. # Hooks Headline: Cognac Faded Eye Masks # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up view of a person wearing Faded Eye Masks. This grabs the viewer's attention and immediately showcases the product in use, with the brand telling the story by immediately focusing on the product’s use and appearance. - The ad emphasizes the exclusivity of the "Cognac" colorway and the fact that the product is back in stock. The brand shares this update to encourage immediate purchase by suggesting scarcity and high demand.

# Ad summary This ad for Faded presents a 3-step routine for brightening and clearing skin. It showcases a soap, a serum, and eye masks, highlighting their benefits in brightening dullness, softening skin, clearing discoloration and targeting dark circles. # Brand positioning Faded is presented as a skincare brand focused on brightening and clearing skin through a simple routine. The brand emphasizes solutions for uneven skin tone, dark spots, and dullness. By offering a straightforward, multi-step system, Faded positions itself as a provider of effective skincare that integrates easily into daily routines. The brand aligns with a functional approach, focusing on the tangible benefits of its products, like brightening and softening skin. # Product The ad features the Faded Brightening & Cleansing System, a 3-step routine designed to brighten and clear skin. The first product is a cleansing bar that brightens dullness and softens skin. The second product is a serum that clears discoloration, dark spots, and uneven texture. It comes in a pink tube with a white cap. The third product consists of eye masks that target dark circles and puffiness. Each product is a step in the routine, addressing specific skin concerns and working together to improve overall skin appearance. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The use of a soft pink color palette creates a gentle and inviting feel. The products are well-lit and clearly displayed, emphasizing their functional benefits. The overall style is modern and straightforward, aligning with a direct and effective skincare approach. # Hooks Headline: 3-Step Brightening and Clearing Routine # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Faded Brightening & Cleansing System as a comprehensive solution for skin concerns. The brand is establishing the product line as a simple and effective skincare regimen. - The ad then breaks down the routine into three steps: Cleanse, Serum, and Eye Masks. Each step is accompanied by a product visual and a brief description of its benefits. The brand is providing a clear overview of what the system includes and how it works. - Each product is showcased with its specific benefits, such as brightening dullness, clearing discoloration, and targeting dark circles. The brand is highlighting the key features and value of each product within the system.

# Ad summary This ad is for COGNAC eye masks that are going back in stock. The ad features someone with the eye masks on, and mentions that this is an exclusive colorway that is now available. # Brand positioning COGNAC is a skincare brand that seems to target younger customers, based on the models used. The brand seems to position itself as trendy, based on the background and clothing featured in the ad. The brand does not appear to take itself too seriously, but it does seem to be concerned with its products selling out. # Product The COGNAC eye masks are marketed towards customers who want to reduce inflammation, hydrate the under eye, and protect themselves against blue light. It is implied through visuals that this product is trendy or fashionable, which might be why there is a high demand. # Visual style The ad has a high quality production feel. The colors are very vibrant. The camera is still. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is sitting with eye masks on. - 00:00–00:03 This moment is designed to grab the attention of a viewer who might be scrolling on their phone. The brand is speaking from its official point of view. This functions as a headline: letting potential customers know that the eye masks are back in stock.

# Ad summary A woman demonstrates how to use the Topicals Faded Brightening Bundle for discoloration. She highlights each product from the bundle and its function, sharing that she has dry and sensitive skin. She shares when she uses the products and encourages viewers to buy the bundle with the Black Friday/Cyber Monday deals. # Brand positioning Topicals aims to occupy the space of a fun, effective skincare brand that understands and addresses the needs of people with discoloration issues. The brand aligns with a playful, self-care-focused lifestyle, as conveyed by the bright pink and white color scheme and matching eye masks. It also emphasizes functional benefits, directly addressing skin issues like dark spots and uneven tones. The brand's positioning is both functional and emotional, as it offers practical solutions while also promoting confidence and self-love through skincare. # Product The Topicals Faded Brightening Bundle is a set of skincare products designed to fade dark spots and even out skin tone. It includes the Faded Brightening Cleansing Bar, used in the morning to fade dark spots and even tones. The bundle also contains the Faded Brightening and Clearing Serum, used 3-4 nights a week, and is sandwiched between moisturizer layers to prevent irritation. The star of the bundle is the Faded Eye Masks, which are cute and effective for brightening the under eye area. # Visual style The ad has a polished, UGC feel, shot in a bright bathroom with natural lighting. The editing consists of quick cuts, keeping the pace consistent. The production quality blends UGC authenticity with commercial polish, reinforcing the creator's genuine endorsement. The cuts are timed to the presenter's speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab your own in the orange shopping cart. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video opens with the presenter holding a Topicals product bundle, then transitions to her preparing her skin with a scarf and headband, suggesting the importance of skincare in maintaining her makeup's appearance and introducing the featured product bundle. - 00:06–00:10 00:06–00:10 The presenter introduces the first product, the Faded Brightening Cleansing Bar, and demonstrates its packaging, showcasing the product's form factor to preview the user experience. - 00:10–00:19 00:10–00:19 The presenter demonstrates using the Faded Brightening Cleansing Bar, lathering it in her hands and applying it to her face, conveying its ease of use and intended application in a daily skincare routine. - 00:19–00:35 00:19–00:35 The presenter introduces the Faded Brightening and Clearing Serum, sharing her usage of it 3-4 nights a week, sandwiched between moisturizer layers to prevent irritation, explaining the application process and preemptively addressing a potential barrier (skin sensitivity). - 00:35–00:41 00:35–00:41 The presenter introduces the Faded Eye Masks, describing them as both cute and effective, highlighting their dual appeal of aesthetics and functionality. - 00:41–00:47 00:41–00:47 The presenter shares her intent to stock up on the eye masks during Black Friday/Cyber Monday sales, encouraging viewers to grab their own and presenting a call to action to purchase the bundle, as well as an offer tied to a limited time.

# Ad summary This image ad is for Faded Starter Kit. It shows the three products included, along with the steps to use them. These steps are cleansing, using serum, and using an eye mask. # Brand positioning The Faded brand is presented as a provider of accessible, simple skincare solutions designed to address specific skin concerns. The brand's focus on clarity and ease of use suggests a commitment to straightforward, effective skincare. By offering a 'starter kit,' Faded lowers the barrier to entry, implying that it's an ideal choice for those new to targeted skincare or prefer a streamlined routine. The brand appears to position itself as functional and approachable, prioritizing clear, step-by-step solutions for brightening and clearing skin. # Product The product featured is the Faded Starter Kit, a collection of three skincare products designed to 'brighten & clear in 3 steps.' The kit includes: Step 1, a cleansing bar that brightens dullness and softens skin; Step 2, a serum that clears discoloration, dark spots, and uneven texture; and Step 3, an eye mask that targets puffiness and dark circles. The ad focuses on the kit’s simplicity and ease of use, presenting a straightforward solution for achieving brighter and clearer skin. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility. The products are well-lit against a dark background, making them stand out. The image has a studio shot, highly polished production quality. The typography is simple and legible. The overall style is modern and direct, designed to quickly communicate the product benefits. # Hooks Headline: Brighten & clear in 3 steps # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a kit name, 'FADED STARTER KIT', and the core promise: 'Brighten & clear in 3 steps.' The brand is communicating that it offers an easy solution to achieving brighter, clearer skin through a simple routine. - The ad breaks down each step of the kit, starting with 'Step 1: Cleanse' detailing its benefits ('Brightens dullness and softens skin'). From the brand's perspective, it provides a straightforward introduction to the first product and its key benefits. - The ad continues with 'Step 2: Serum' explaining its function ('Clears discoloration, dark spots and uneven texture'). The brand is now highlighting the second product in the kit and its specific benefits for skin clarity. - The ad concludes with 'Step 3: Eye Mask' explaining what it targets ('Targets puffiness and dark circles'). The brand completes the introduction of all the products included in the kit.

# Ad summary This ad promotes Topicals' Cognac Faded Eye Masks. The ad features a young person with the eye masks on and dancing to music. It highlights that the product is back in stock and exclusively available on mytopicals.com # Brand positioning Topicals is presented as a skincare brand that embraces individuality and caters to a youthful, trend-conscious audience. The brand is positioned as effortlessly cool and in tune with contemporary aesthetics, as demonstrated by the model's fashion-forward styling and the ad's playful, lo-fi visuals. Topicals promotes self-expression and a fun, unconventional approach to beauty by showcasing a colorful eye mask product with a youthful model. # Product The featured product is the Cognac Faded Eye Masks from Topicals. These are under-eye masks designed to be worn on the face, as shown by the model. The eye masks have a unique cognac faded color, differentiating them from typical eye masks. The ad explicitly mentions that the product is back in stock and exclusively available on mytopicals.com, emphasizing both its popularity and limited availability. The model is seen posing and dancing while wearing the masks, indicating they are designed to be worn as part of a stylish, confident look. # Visual style The ad has a lo-fi, UGC feel, made to look like it was filmed on a phone. The editing style involves quick cuts between different scenes, creating a dynamic and fast-paced rhythm. The production quality is simple and raw, enhancing the authenticity and casual tone. The pacing is quick, with approximately 200 BPM to match the music. Cuts and movements are often timed to the music, creating a sense of audio-visual sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a close-up of a person wearing the Cognac Faded Eye Masks while posing for the camera. - 00:01–00:02 The scene transitions to a hand holding a phone, showing the person recording themselves with the eye masks on in an outdoor setting. This creates a UGC feel and highlights the product. - 00:02–00:03 The person is then shown sitting outside, smiling and posing while wearing the eye masks. This is meant to promote the product as fun and expressive. - 00:03–00:04 The ad returns to a close-up of the person wearing the masks and showing them off. - 00:04–00:05 The scene returns to the hand holding a phone with the person recording themselves with the eye masks on in an outdoor setting. - 00:05–00:07 The ad concludes with the person sitting outside and smiling while an overlay promotes where the product is exclusively available.

# Ad summary This image ad from Billionaire Boys Club x Topicals announces the return of their exclusive colorway of eye masks. # Brand positioning Billionaire Boys Club (BBC) is a streetwear brand that occupies a unique space, blending high-end fashion with urban and youth culture. Its collaboration with Topicals implies an openness to partnerships outside of traditional fashion, possibly appealing to a demographic interested in skincare. The brand aligns with values of exclusivity and trend-setting, promoting a lifestyle of luxury and self-expression. BBC likely ignores the norms of traditional luxury brands by embracing collaborations and limited-edition releases, thus creating a sense of urgency and desire among consumers. # Product The product being advertised is a set of eye masks in an exclusive colorway from the Billionaire Boys Club x Topicals collaboration. The eye masks are patterned with the Billionaire Boys Club logo of an astronaut helmet, giving them a unique and branded appearance. The main selling point is that the product is "Back in Stock", addressing a potential purchase barrier related to limited availability. The ad is telling the viewer that they now have another chance to buy these eye masks. # Visual style The ad has a minimalist visual style with a focus on product presentation and text-based messaging. The production quality appears to be high, with a clean and polished look. The image treatment includes background removal and contrast to highlight the product. Typography is integrated with clear and legible fonts. The style contrasts with platform-native content and aims for stop power in the feed by using a striking pattern and limited color palette, making it instantly recognizable and easy to scan. # Hooks Headline: Back in Stock # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the collaborative brand names Billionaire Boys Club x Topicals, setting the stage for a collaboration between a fashion brand and a skincare company. The intention is to immediately capture the attention of audiences familiar with either brand, signaling a fusion of streetwear and skincare. The brand is telling this part of the story to highlight their collaboration and immediately signal the combination of brand aesthetics and values to the consumer audience, prompting interest and curiosity about the partnership's offering. - The advertisement then proclaims that the product is "Back in Stock", highlighting that the product was previously sold out, suggesting high demand. This also serves to create a sense of urgency to drive viewers to purchase quickly, since they may have missed out on the product previously. The brand is telling this part of the story from a perspective of product availability, emphasizing the product's desirability and its return to the market for potential customers. - The advertisement concludes by emphasizing that the eye masks are available in an "Exclusive colorway out now", reinforcing the product's limited availability and unique design. This further motivates potential customers to purchase the eye masks due to their exclusivity and the fear of missing out. The brand is reinforcing the exclusivity angle to drive customers to purchase.

# Ad summary This ad promotes the Faded Brightening & Cleansing System dark spot starter kit from Topicals, and highlights its multi-step solution for addressing dullness, discoloration, dark spots, and puffiness. # Brand positioning Topicals is presented as a skincare brand focused on addressing common skin concerns like discoloration and dark spots. The brand positions itself as a provider of effective solutions, as demonstrated by the Faded Brightening & Cleansing System, which is designed to brighten dullness, soften skin, clear discoloration, target dark circles, and reduce puffiness. The brand's approach is functional, offering a system that combines multiple products to deliver comprehensive skincare benefits. It appeals to consumers looking for targeted solutions for specific skin issues, promoting a straightforward and effective approach to skincare. # Product The Faded Brightening & Cleansing System is a skincare kit designed to address dullness, discoloration, dark spots, and puffiness. The kit includes three products: a cleanser that brightens dullness and softens the skin; a serum that clears discoloration, dark spots, and uneven texture; and eye masks that target dark circles and puffiness. This system is designed for individuals seeking to improve their skin's overall appearance by targeting specific skin concerns. The ad highlights the multi-step approach, emphasizing that each product works synergistically to deliver comprehensive results. # Visual style The ad features a clean and minimalist aesthetic. The product is studio-shot with soft, diffused lighting, which creates a gentle and inviting feel. The gradient pink background and the product's color palette enhance the overall softness. The layout is simple and organized, with clear typography and concise product descriptions. The visual style aligns with the beauty and skincare category, emphasizing a polished and approachable brand image. # Hooks Headline: The dark spot starter kit # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the Faded Brightening & Cleansing System as 'The dark spot starter kit'. This sets the stage by immediately highlighting the product's core benefit: targeting and addressing dark spots. The brand is speaking directly, indicating that this kit is the perfect entry point for those looking to tackle this specific skin issue. - Next, the ad breaks down the kit into three key components: '1 Cleanser' that 'Brightens dullness and softens skin', '2 Serum' that 'Clears discoloration, dark spots, and uneven texture', and '3 Eye masks' that 'Targets dark circles and puffiness'. This section details the specific functions of each product within the system, offering a clear understanding of how each item contributes to the overall goal of improving skin appearance. The brand provides this detailed breakdown to help consumers understand the comprehensive benefits of the product.

# Ad summary This ad features a close-up of a man wearing a Billionaire Boy's Club x Topicals Faded Under Eye Mask. The ad promotes the exclusive colorway and informs viewers that the product is back in stock. # Brand positioning This ad showcases a collaboration between Billionaire Boy's Club, likely a streetwear or fashion brand, and Topicals, presumably a skincare brand. The partnership suggests a blend of style and self-care, positioning both brands as forward-thinking and trend-conscious. This collaboration could signify Topicals' move into lifestyle branding while Billionaire Boy's Club taps into the beauty and personal care market. The exclusive colorway indicates a limited-edition, premium offering, designed to appeal to consumers seeking unique and fashionable skincare solutions. # Product The featured product is the 'Faded Under Eye Masks' from the Billionaire Boy's Club x Topicals collaboration. These eye masks are designed to be placed under the eyes to target dark circles and puffiness. The masks feature a blue colorway with the Billionaire Boy's Club astronaut logo printed across them. The ad emphasizes that this particular colorway is exclusive and that the product is 'Back In Stock,' suggesting high demand and potential scarcity. The use of a close-up shot and the focus on the under-eye area highlight the product's intended use and benefits. # Visual style The ad features a high-quality, studio-shot image with a shallow depth of field, emphasizing the product and the model's eye. The lighting is soft and even, creating a smooth and polished look. The monochromatic color scheme, with shades of brown and blue, gives the ad a modern and stylish feel. The typography is clean and legible, enhancing the overall aesthetic. The close-up shot and blurred background are designed to draw the viewer's attention to the product and create a sense of intimacy. # Hooks Headline: FADED UNDER EYE MASKS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a close-up of a person's face with an eye mask applied, immediately showcasing the product in use and highlighting its placement and fit. The purpose is to draw the viewer's eye to the product and show its direct application. The audience experiences this from the perspective of a viewer observing the product in action. - The ad specifies that these are 'FADED UNDER EYE MASKS' from the collaboration 'Billionaire Boy's Club x Topicals' and calls out the 'Exclusive colorway.' The intent is to inform the viewer of the product type and brand partnership while emphasizing the exclusivity and limited availability of this specific design. This information is presented from the brand's perspective, promoting their collaboration and product features. - The ad ends by declaring the product is 'BACK IN STOCK,' conveying a sense of urgency and encouraging immediate action. The purpose is to motivate viewers who may have previously missed out on the product to purchase it now, leveraging its renewed availability. This information is presented from the brand's perspective, enticing potential customers with product availability.

# Ad summary This ad promotes a discount for the Faded under-eye mask. It features a 3-pack offering with $10 savings, and the packaging is light pink with the brand's name repeated in a pattern. # Brand positioning Faded is presented as a modern and accessible skincare brand focused on solutions for common skin concerns like dark under-eye circles. The brand uses a playful design and approachable language to appeal to a younger demographic looking for straightforward skincare solutions. Its packaging and branding lean into a trendy, youthful aesthetic, diverging from more clinical or luxury-focused skincare brands. # Product The advertised product is Faded under-eye masks, designed to target and improve the appearance of the under-eye area. The ad highlights a 3-pack offering, encouraging customers to 'stock' their under-eye routine, which suggests the product is intended for regular use. The product's primary appeal lies in its value, as the ad explicitly promotes a '$10' savings with the 3-pack purchase. The masks feature a distinct pink packaging with the brand name printed on them. # Visual style The ad employs a clean, minimalist visual style. The production quality appears to be studio-shot, with even lighting and a focus on the product and text. The motif is a simple arrangement of the product and text over a solid background, making the ad easily scannable in-feed. # Hooks Headline: New! Save $10 with the 3-Pack # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad aims to grab attention by displaying several Faded under-eye masks, signaling the focus of the advertisement from a customer point of view. - The brand announces a 'BEST VALUE' in a blocked label, highlighting the offering as the best possible deal from the brand's perspective. - The brand informs the customer of an opportunity to save $10 by purchasing the 3-Pack, making the product more appealing and accessible from the brand's perspective. - The brand suggests the customer 'stock' their under-eye routine, further emphasizing the need for the product, from the brand's perspective.

# Ad summary This ad features a close up of someone wearing an eye mask that is branded with the Billionaire Boys Club logo. The ad calls out that the eye mask is back in stock and is an exclusive colorway. # Brand positioning The brand appears to occupy a space in the market that blends skincare with streetwear fashion and exclusivity. The brand is positioned as a collaboration between Billionaire Boys Club and Topicals. This collaboration provides an exclusive colorway that is now available to the consumer. # Product The product being advertised is an eye mask in an exclusive colorway from the collaboration between Billionaire Boys Club and Topicals. The eye mask appears to be made of a thin, flexible material and is patterned with repeating astronaut head logos. The ad does not provide information on the product's ingredients, use case, or benefits. # Visual style The ad has a modern and clean aesthetic. The close-up shot creates a sense of intimacy, while the limited color palette and minimal text contribute to a sleek, high-end feel. # Hooks Headline: Back in Stock # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad immediately presents a close-up shot of an eye mask applied to a person's face to grab the viewer's attention with an interesting visual. The ad is presented from the brand's POV. - The ad then calls out that the product is back in stock and available in an exclusive colorway to create a sense of urgency to the customer. The ad is presented from the brand's POV.

# Ad summary This ad promotes Faded Under Eye Masks in collaboration with Billionaire Boy's Club, highlighting an exclusive colorway. # Brand positioning The ad features a collaboration between Topicals and Billionaire Boy's Club. Topicals is presented as a skincare brand focused on addressing specific skin concerns, with the collaboration highlighting a stylish and design-conscious approach by partnering with Billionaire Boy's Club. This positions the brand as both effective and trendy, blending skincare with streetwear culture, appealing to a customer base that values both efficacy and fashion. # Product The product featured is Faded Under Eye Masks, designed to target the under-eye area. These masks are presented in an exclusive colorway as part of a collaboration between Billionaire Boy's Club and Topicals. The masks are designed to be applied under the eyes to address concerns in that area. The ad promotes the unique collaboration as a reason to purchase, suggesting a limited-edition, fashionable approach to skincare. # Visual style The ad has a modern, collaborative, and stylish visual style. The production quality is high, with soft lighting and a muted color palette. The image treatment is clean, focusing on the product and the models' faces. The typography is integrated smoothly with a simple, legible font. The overall style feels like a blend of skincare and streetwear aesthetics, making it scannable and attention-grabbing in a feed. # Hooks Headline: BACK IN STOCK # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image showcases two individuals wearing the Faded Under Eye Masks. This is intended to highlight the product in use and demonstrate its application. The perspective is from an observer, showing the product on different skin tones and face shapes. - The text overlay indicates the product name, brand collaboration (Billionaire Boy's Club x Topicals), and the availability of an exclusive colorway. This builds on the prior beat to directly call out the product and highlight its limited-edition status from the brand's perspective.