How The Derma Co. Advertises on Meta

# Ad summary An individual shares that he uses Derma Co shampoo to reduce hair loss. Before/after results of the product are shown. He explains the ingredients and touts that it is gentle enough for daily use. # Brand positioning The Derma Co brand positions itself as a solution to hair fall. The brand differentiates itself by touting specialized peptide and stem cell-based ingredients, as well as being free of sulfates and parabens. The brand targets consumers who are interested in scientifically advanced haircare solutions and gentle formulas suitable for daily use, and their functional positioning addresses concerns about hair fall directly. # Product The Derma Co Peptide-Stem Cell Hair Fall Control Shampoo is formulated to reduce hair fall and strengthen hair roots. Key ingredients include copper peptides and stem cell extracts. It is free of sulfates and parabens and is designed to be gentle enough for daily use. The product comes in a black pump bottle and holds 200ml. # Visual style The ad has a casual UGC feel due to the shakiness of the camera and the natural lighting in the bathroom setting. The cuts are quick, and the text overlays are timed to the speaker's words. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator shows hair in his hands and on his side table, showing the amount of hair he loses after every hair wash. - 00:03–00:06 00:03–00:06 The creator says, "So let's fix it," and transitions to saying "Let's take a shower." - 00:06–00:11 00:06–00:11 The creator states that he is not showering without the Derma Co shampoo. - 00:11–00:14 00:11–00:14 The creator uses the Derma Co shampoo in the shower. - 00:14–00:22 00:14–00:22 The creator lists the ingredients: copper peptides and stem cell extracts, and mentions that the formula is sulfate and paraben-free. He continues to shampoo his hair. - 00:22–00:24 00:22–00:24 The creator shows a split screen of hair fall before and after using the product. - 00:24–00:27 00:24–00:27 The creator states that he is done with his shower and that it is now the viewer's turn.

# Ad summary This ad promotes Derma Co's Skin Renew Peptide Under Eye Cream as a solution for dark circles, puffiness, and fine lines. The ad features a woman who explains that she no longer has to use concealer because this product has made her under eyes brighter without makeup. # Brand positioning Derma Co, presented as "The Derma Co by Dr. V," positions itself as a skincare brand that targets specific skin concerns with clinically-backed formulations. The brand appeals to consumers who seek effective solutions over temporary fixes, steering away from simply masking issues with makeup. The brand aims to give customers brighter skin and improve skin appearance without relying on cosmetics. # Product The featured product is Derma Co's Skin Renew Peptide Under Eye Cream, designed to target dark circles, puffiness, and fine lines around the eyes. It comes in a blue tube with a rollerball applicator. The cream is described as lightweight. The ad implies that consistent use of this product can eliminate the need for concealer and results in brighter under eyes without makeup, offering a long-term solution instead of temporary coverage. # Visual style The ad has a mix of polished and UGC feel. It features a bright and clean aesthetic, with well-lit shots in a domestic setting. The editing style includes quick cuts and transitions to maintain a brisk pace, enhancing viewer engagement and creating a snappy, informative feel. The pacing is consistent throughout, with cuts timed to match the spoken audio. The lighting is bright and natural, and some shots are filmed selfie-style. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment for more # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman applies makeup and states that she no longer has to apply concealer, setting up the before-and-after transformation. - 00:05–00:09 00:05–00:09 The woman describes how her under-eye area used to look tired, with dark circles and puffiness, establishing the problem that the product addresses. - 00:10–00:13 00:10–00:13 The woman states that she started using the product consistently, introducing the product as the solution to her under-eye concerns. - 00:14–00:17 00:14–00:17 The product packaging is shown and the product name is stated to emphasize the exact product being recommended. - 00:18–00:22 00:18–00:22 The woman demonstrates the product texture and application process, emphasizing that it targets dark circles, puffiness, and fine lines. - 00:23–00:26 00:23–00:26 The woman highlights that her under eyes now look brighter without makeup, showcasing the positive outcome of using the product. - 00:27–00:34 00:27–00:34 The woman directly addresses viewers who are tired of hiding under-eye issues with concealer, and encourages them to try to solve the problem with this product instead.

# Ad summary This ad promotes Derma Co's 1% Kojic Acid Daily Face Wash to achieve long-lasting glow and reduce pigmentation. It features a woman in a lab coat stating that, to achieve real glow that lasts, trust science. The product is for dark spots and pigmentation, with 1% kojic acid, 1% niacinamide, and alpha arbutin. # Brand positioning The Derma Co is presented as a science-backed skincare brand focused on providing solutions for achieving real and lasting glow. The brand positions itself as a reliable source in a market saturated with products promising instant but often unsustainable results. By emphasizing the importance of science, The Derma Co aims to establish trust and credibility, appealing to consumers who value efficacy and long-term results over quick fixes. The brand's tone is informative and professional, aligning with its scientific approach to skincare. # Product The Derma Co 1% Kojic Acid Daily Face Wash is a skincare product designed to reduce dark spots and pigmentation for a long-lasting glow. Its key ingredients include 1% kojic acid, 1% niacinamide, and alpha arbutin. The product works by controlling melanin production. The ad showcases its use by a woman applying the face wash to her face, followed by rinsing with water. The ad is telling the viewer that this product is worth trying because it helps achieve a long lasting glow through science-backed ingredients and by controlling melanin production to reduce pigmentation. # Visual style The ad has a polished, clean aesthetic with bright, even lighting and a focus on product close-ups. The editing style includes quick cuts and smooth transitions to maintain a dynamic pace. The production quality is high, giving off a commercial feel. There is a clear emphasis on audio-visual sync, with the text and product actions timed to the voiceover and music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman walks down a hallway that is all white, while two men run alongside her holding signs that have the words '3x glow' and '5x glow'. - 00:07–00:09 The scene cuts to a woman in a lab coat who addresses the viewer, asking if they are tired of the world promising them fake glow. - 00:09–00:12 She says that for real glow that lasts, the consumer should trust only science. - 00:12–00:14 The scene cuts to shots of The Derma Co 1% Kojic Acid Daily Face Wash, with water droplets and splashing around the bottle. - 00:14–00:16 The scene cuts to a woman applying the face wash to her face. - 00:16–00:19 The scene then shows abstract visuals of skin cells, as the voiceover states that kojic acid controls melanin production to reduce pigmentation. - 00:19–00:20 The scene cuts to a woman rinsing her face with water. - 00:20–00:21 The woman is then shown smiling, as the voiceover says that it gives you long lasting glow. - 00:21–00:25 The ad concludes with a final shot of The Derma Co 1% Kojic Acid Daily Face Wash bottle with water splashing around it, and the voiceover states that it's for glow that lasts.

# Ad summary This ad is for Derma Co.’s Benzoyl Peroxide Gel Face Wash and features a male creator with acne who shares his skin transformation after using the product. The creator shares his skincare routine and the product's key benefits. # Brand positioning The Derma Co. is a brand that offers skincare products that combat acne and its related conditions, like scarring. The ad showcases the brand as creating products that not only clean the skin, but that treat acne at its root, and help customers achieve clear skin. The brand uses functional positioning by focusing on the product's key ingredients and explaining how they work to solve acne and achieve clear skin. By including Glycerin and Ceramide in their products, the Derma Co. combats a common issue, skin dryness. # Product The ad highlights The Derma Co.’s Benzoyl Peroxide Gel Face Wash, with 2.5% Benzoyl Peroxide, Glycerin, and Ceramide. The Benzoyl Peroxide kills 99.9% acne-causing bacteria. The product treats acne, and prevents it from reoccurring. It also keeps skin under control without leaving the skin feeling harsh or dry. The product is for people who are stuck in the loop of acne problems and want to reduce breakouts. # Visual style The ad is a UGC-style video, recorded using natural light. The editing includes jump cuts, and quick cuts as the presenter discusses the product. The visuals include quick zoom-ins. The video's BPM is 78. The text overlay is timed with the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try this # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator holds multiple skincare products, says he doesn’t like using too many products, but the product he uses should work. - 00:03–00:05 00:03–00:05 The creator zooms into his face that has acne problems. - 00:05–00:10 00:05–00:10 He says that’s why he switched to The Derma Co.’s Benzoyl Peroxide Gel Face Wash. - 00:10–00:16 00:10–00:16 He pumps the face wash on his hand and explains the key ingredients, it has 2.5% Benzoyl Peroxide that kills 99.9% acne-causing bacteria. - 00:16–00:22 00:16–00:22 He says the product contains Glycerin and Ceramide and works inside the skin to combat acne. - 00:22–00:26 00:22–00:26 He shares his before and after results after using the face wash, including before using the product on Day 1. - 00:26–00:30 00:26–00:30 The creator says the product is not harsh, and doesn’t leave the skin dry, but treats acne. - 00:30–00:34 00:30–00:34 He encourages viewers who have acne problems to try the product and says he will leave the link in the comments.

# Ad summary This ad promotes The Derma Co X Dr. V Skin Renew Peptide Under Eye Cream, highlighting its effectiveness in reducing dark circles, puffiness, and fine lines. The ad features a woman demonstrating the product and sharing her personal experience with noticeable improvements over 28 days. # Brand positioning The Derma Co is presented as a solution-oriented skincare brand focused on visible results. By partnering with Dr. V Skin, the brand emphasizes the dermatological expertise behind its products. The positioning is functional, emphasizing clinically proven ingredients like peptides and retinol to address specific skin concerns such as dark circles and fine lines. The brand seeks to occupy a space in the consumer's mind as a reliable and effective option for targeted skincare, promising noticeable improvements through consistent use. # Product The Derma Co X Dr. V Skin Renew Peptide Under Eye Cream is an under-eye treatment designed to reduce dark circles, puffiness, and fine lines. It is packaged in a small, teal-colored tube with a silver rollerball applicator for easy application. The cream contains peptides and retinol, ingredients known for boosting collagen production and enhancing skin elasticity. The product is intended for nighttime use, with visible improvements promised over a 28-day period. The ad addresses purchase barriers by emphasizing the absence of makeup or filters in the before-and-after results, assuring viewers of the product's genuine effectiveness. The product is presented as worth trying for individuals concerned about dark circles and seeking a clinically proven solution. # Visual style The ad has a casual, UGC-style aesthetic with a focus on clear, direct visuals. The editing style is simple, with static shots and minimal transitions. The production quality has a natural, unfiltered feel, supporting the ad's intent to convey authenticity and transparency. Pacing is moderate, around 15 cuts per minute. There are no specific audio-visual sync elements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Just comment for link # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman applying an under-eye cream using a rollerball applicator. She states, '28 days and my under eyes look like this,' implying a before-and-after transformation. This is designed to grab the viewer's attention by setting up the promise of a quick, visible improvement. - 00:02–00:03 00:02–00:03 A split-screen displays her 'before' and 'after' under-eye area. This comparison is a visual cue meant to highlight the product's effectiveness and set the stage for product introduction. - 00:03–00:08 00:03–00:08 The woman introduces the product: 'I started using the Derma Co X Dr. V Skin Renew Peptide Under Eye Cream every night.' She then re-applies the product. This is intended to provide social proof (personal endorsement) and showcase how the product fits into a nightly routine. - 00:08–00:13 00:08–00:13 She highlights the product's key ingredients: 'Powered by peptides and retinol to boost collagen production and enhance skin elasticity.' This is meant to educate the viewer about the science-backed benefits of the ingredients. - 00:13–00:16 00:13–00:16 She shares her experience after two weeks: 'By week two, my under eyes already look less tired and smoother,' reinforcing the claim of rapid visible results. She is applying the product in this scene. - 00:17–00:18 00:17–00:18 The ad states that the product 'help reduces puffiness and fine lines,' listing additional benefits. She is applying the product in this scene. - 00:19–00:25 00:19–00:25 She describes the results after four weeks: 'By week four, they look brighter and more awake.' The ad reinforces the initial claim of improvement over time. She is applying the product in this scene. - 00:22–00:25 00:22–00:25 She adds that 'It's clinically proven to reduce dark circles in just 28 days,' which reinforces the effectiveness with expert-backed validation. She is applying the product in this scene. - 00:26–00:29 00:26–00:29 The before-and-after split screen is repeated with the woman stating, 'And no makeup, no filter, just consistency,' addressing potential skepticism and underscoring the product's independent effectiveness. - 00:30–00:34 00:30–00:34 She concludes with a call to action: 'So if dark circles are your concern, you can check this out. Just comment for link,' providing a direct path for viewers interested in purchasing the product.

# Ad summary The ad features a creator reviewing The Derma Co. Vitamin C serum, emphasizing its effectiveness in brightening skin and passing the betadine test. It includes before-and-after visuals and a CTA to comment 'SERUM' for more information. # Brand positioning The Derma Co. is presented as a solution for achieving brighter and glowing skin, specifically targeting concerns like dullness and dark spots. The brand focuses on delivering scientifically-backed ingredients, such as Vitamin C, to provide visible results. It positions itself against generic or ineffective skincare products by showcasing its serum's ability to pass a betadine test, implying superior quality and potency. The brand aligns with a functional approach by emphasizing the efficacy and visible improvements in skin health and appearance. # Product The ad promotes The Derma Co. Vitamin C serum, highlighting its role in removing dullness and dark spots to achieve bright and glowing skin. It's presented as a scientifically-backed solution, supported by expert testimonials that recommend Vitamin C for skin brightening. The serum's effectiveness is demonstrated through a betadine test, which it passes quickly, suggesting its potency. The product is suitable for individuals seeking visible improvements in their skin's radiance and evenness. The serum is presented as a reliable option for those who have been ignoring the importance of Vitamin C in their skincare routine. # Visual style The ad features a mix of UGC-style and polished commercial elements. The editing style includes quick cuts and jump cuts to maintain a fast pace, with visual motifs of before-and-after shots to emphasize product effectiveness. The production quality varies, blending casual, self-shot footage with higher-quality segments like expert testimonials. The pacing is rapid, with numerous cuts per minute to keep the audience engaged. The audio and visual elements are synced to emphasize key product features and benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment “SERUM” # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video starts with close-up shots of unconventional facial treatments in a salon to visually grab attention and suggest the ineffectiveness of standard salon treatments, emphasizing that even a lifetime of such treatments won't achieve the same skin transformation as the advertised product. The presenter's facial expressions are used to express skepticism and humor. - 00:06–00:10 00:06–00:10 The creator directly addresses the viewer, asserting that even a lifetime of salon visits won't achieve the kind of skin change he has. This statement aims to position the advertised product as a superior alternative to traditional skincare routines. - 00:10–00:14 00:10–00:14 The creator transitions to showcase his own skin's improved condition, asserting that others can’t achieve the same glow. The purpose is to highlight his credibility and the visible results from using the product. - 00:14–00:15 00:14–00:15 The creator reiterates the ineffectiveness of other methods, creating a sense of exclusivity around his approach. - 00:15–00:22 00:15–00:22 The creator claims he has repeatedly emphasized the importance of using the product to remove dullness and dark spots, and to achieve bright and glowing skin. The statement is intended to establish his expertise and build trust with the audience. - 00:22–00:28 00:22–00:28 The video transitions to expert testimonials supporting the use of Vitamin C for skin brightening. This external validation adds credibility and reinforces the product's key ingredient. - 00:28–00:34 00:28–00:34 The creator highlights that those who still ignore Vitamin C have skin that looks a certain way, presenting a contrast to the potential results, creating a sense of urgency and highlighting the consequences of not using the product. - 00:34–00:37 00:34–00:37 The creator continues using the product on their face. - 00:37–00:40 00:37–00:40 The video showcases the creator in a store, looking at various skincare options. - 00:40–00:44 00:40–00:44 The creator acknowledges the common question of what the best Vitamin C serum is, and dismisses the idea of randomly recommending a serum, implying that his recommendation is more informed and trustworthy. The creator also adds a sound effect and makes a face that he does not like those serums. - 00:44–00:47 00:44–00:47 The creator uses the betadine test as a criterion for a good serum, showcasing the advertised product's ability to quickly pass it. This demonstration aims to provide tangible proof of the serum's effectiveness and potency. - 00:47–00:49 00:47–00:49 The creator references the visible results on his face. This is to reinforce the product's efficacy and encourage viewers to believe in its transformative potential. - 00:49–00:55 00:49–00:55 The creator identifies the specific product, The Derma Co. Vitamin C serum, emphasizing that it is his personal favorite and helps boost glow. This endorsement adds a personal touch and reinforces the product's desirability. - 00:55–00:59 00:55–00:59 The creator provides a clear call to action, asking viewers to comment 'SERUM' or DM the reel to get the link. This directs the audience on how to take the next step towards purchasing the product.

# Ad summary This ad promotes The Derma Co 10% Niacinamide Face Serum. A man shows his face before and after using the serum. He then discusses how the serum helps reduce acne marks, control oil production, and fight active acne. He states that consistency is key and invites viewers to comment with the phrase "face serum" to receive a link to the product. # Brand positioning The Derma Co. is presented as a brand offering dermatologist-designed skincare solutions. The brand seemingly promotes solutions to common skin concerns. The brand highlights efficacy and simplicity with a functional approach. # Product The Derma Co 10% Niacinamide Face Serum is presented as a simple, but effective solution to reduce acne marks, control oil production, and fight active acne. The serum is formulated with 10% Niacinamide and 2% Zinc. # Visual style The ad has a casual, UGC-style aesthetic with a clean and bright look. The editing consists of quick cuts and transitions. The production quality is relatively high, with clear visuals and audio. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment face serum and I will send you the link. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen, showing the man’s face before and after using the product. The presenter states that he has the same face, just treated better, establishing the problem of untreated skin and the brand's solution. - 00:03–00:06 00:03–00:06 The presenter shares that he needed the right formula, as he presents The Derma Co 10% Niacinamide Face Serum. The man is holding up the product, and shares the name and highlights the ingredients. - 00:06–00:12 00:06–00:12 The man dispenses the serum into his hand and applies it to his face. This showcases how to use the product. - 00:12–00:16 00:12–00:16 The presenter shares that the product reduces acne marks, controls oil production, and fights active acne. Closeups of skin issues are shown on screen to emphasize the claims. - 00:16–00:20 00:16–00:20 The presenter advises that consistency is key, not magic, but confirms the product helped him. This manages expectations and emphasizes the importance of continued use. - 00:20–00:23 00:20–00:23 The presenter asks viewers to comment “face serum” to receive a link. This serves as a call to action.

# Ad summary The ad is a UGC-style advertisement for The Derma Co.'s anti-dandruff shampoo. The ad features a creator who speaks to the camera about the embarrassing problem of dandruff, especially for those who love to wear black clothing. The creator then showcases the shampoo and its ingredients and then is shown using it. Finally, the ad concludes with the creator wearing a blazer and styling her clean hair. # Brand positioning The Derma Co. is a brand that offers solutions for common skin and hair concerns, specifically promoting advanced dermatological formulations. They are presented as a brand challenging the notion that dandruff is an embarrassing problem. The brand aims to occupy a space in the consumer's mind as a solution to dandruff and an advocate for body positivity. The brand focuses on functional benefits, highlighting clinically proven ingredients like salicylic acid, piroctone olamine, and climbazole. # Product The Derma Co. Triple Actives Anti-Dandruff Shampoo is a specialized hair care product formulated to combat dandruff and relieve scalp itchiness. This product contains a blend of active ingredients, including 2% salicylic acid for exfoliation, 1% piroctone olamine to kill the fungus, and 1% climbazole to prevent recurrence. This shampoo is targeted toward individuals experiencing dandruff and associated discomfort, offering a solution that is both effective and gentle on the scalp. It is also fragrance-free, dye-free, and paraben-free, which may appeal to those with sensitive skin or a preference for minimal formulations. The product claims to offer 100% dandruff reduction in just two washes. # Visual style The ad has an authentic, UGC-style aesthetic. It is shot in a casual setting with natural lighting. The editing features quick cuts to maintain a brisk pace and keep the viewer engaged. The raw and unfiltered feel of the video makes it relatable to viewers who are accustomed to seeing content from everyday users on social media. This authenticity enhances the ad's credibility, as it feels more like a genuine recommendation from a friend than a polished commercial. The pacing of the ad is quick, with cuts timed to match the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment down for the links # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a woman speaking directly to the camera, posing a question to the audience. She asks if they love wearing black but have a problem with dandruff, creating an immediate connection with viewers who share this concern. She notes how it is embarrassing. - 00:14–00:17 The woman shares that you don't have to be embarrassed because dandruff is very common. - 00:17–00:31 She introduces The Derma Co.'s anti-dandruff and itch control shampoo. It contains 2% salicylic acid for exfoliation, 1% piroctone olamine for killing the fungus, and 1% climbazole to prevent it from coming back. - 00:31–00:37 She claims that there is 100% dandruff reduction in just two washes and will prevent dandruff from returning. - 00:37–00:38 She prompts users to comment down for the links.

# Ad summary A woman shares her experience with Derma Co Triple Actives Anti-Dandruff Shampoo to treat her oily scalp and dandruff problem. She states it's effective, safe, and dermatologist-designed, and notes that she has seen visible changes in just two washes. # Brand positioning Derma Co is positioned as a dermatologist-backed brand focused on creating effective and safe solutions for skin and hair concerns. The brand seeks to occupy the space of trusted expertise, combining scientific knowledge with consumer-friendly products. The brand's approach is both functional and reliable, aligning with the values of providing proven results while maintaining safety and dermatological standards. # Product Derma Co Triple Actives Anti-Dandruff Shampoo is a hair care product designed for individuals with oily scalps and dandruff issues. Its triple-action formula aims to kill 99% of dandruff-causing fungus and prevent its return. The shampoo is presented as safe, effective, and dermatologist-designed. It promises visible changes in just two washes and consistent results with regular use. The ad highlights the product's ability to thoroughly cleanse the scalp, leading to a cleaner and healthier scalp environment. # Visual style The ad has a simple, UGC-style aesthetic. It features natural lighting and straightforward editing with quick cuts to product shots and demonstrations. The production quality is raw and authentic, similar to content found on Reels or TikTok. The pacing is steady, creating a casual and relatable viewing experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces her oily scalp condition and resulting dandruff issues. - 00:07–00:09 She introduces the Derma Co Triple Actives Anti-Dandruff Shampoo as a working solution to her problem. - 00:09–00:18 She highlights the triple-action formula of the shampoo, which kills 99% of dandruff-causing fungus and prevents its return. She also notes that the product is safe, effective, and dermatologist-designed. - 00:18–00:19 The creator shows a before-and-after comparison. The “before” shows dandruff flakes on her shirt while the “after” features her shoulder with no flakes on it. - 00:19–00:30 The creator shows how much cleaner her scalp is after using the product and claims she has seen visible changes in just two washes. She encourages viewers to be consistent with their usage to see a difference. - 00:30–00:32 She recommends the shampoo for anyone searching for a solution that actually works on dandruff.

# Ad summary A creator is sharing his hair care routine for dandruff and sweat, and he is recommending Derma Co’s triple actives anti-dandruff shampoo. # Brand positioning The Derma Co is presented as a brand that offers advanced skincare and haircare solutions formulated with effective and active ingredients. The brand is positioned for those seeking targeted treatments for specific concerns, emphasizing scientific formulations and noticeable results. The brand is presented as a functional, science-backed brand that deviates from generic haircare and promotes high efficacy through its triple active formulas that target dandruff and improve hair smoothness, positioning itself as a modern, science-driven solution for those facing persistent hair problems. # Product The Derma Co’s Triple Actives Anti-Dandruff Shampoo is designed to combat dandruff and itchiness with its triple active formulas. It is formulated with 2% salicylic acid, 1% climbazole, and 1% piroctone olamine. The shampoo targets the fungus that causes dandruff and is claimed to kill 99% of this fungus while also smoothing the hair. It aims to solve the discomfort and unsightliness of dandruff by providing a scientifically backed solution for healthier hair and scalp. # Visual style The ad is UGC style, with simple editing and a casual tone. There are quick cuts that happen at the end to show the before/after, but the ad mainly features consistent framing with the creator simply talking to the camera. The production quality feels very low-budget and as if it was shot on a phone, which supports the intended tone that the creator is a regular person who has found a product that he loves. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action For the link just comment # Point of view - [object Object] # Storyline - 00:00–00:03 The creator is responding to the requests that he’s received about his hair care routine. - 00:03–00:09 The creator mentions the struggles that the user faces in the heat with dandruff and sweat, causing fungus. - 00:10–00:22 The creator recommends The Derma Co shampoo because it has triple active formulas that kill 99% of fungus and smooth hair. - 00:22–00:26 The creator shows how to apply the shampoo - wet hair, massage in, wait a second. - 00:26–00:34 The creator shows how his hair was dry and frizzy but now the scabs are totally clean and hair is smooth. - 00:34–00:40 The creator recommends checking this product out if you face dandruff and to comment for the link.

# Ad summary This ad promotes Derma Co's Triple Actives Anti-Dandruff Shampoo and discusses the benefits of using it to eliminate dandruff. The ad begins with the creator discussing how summer sweat and oil causes dandruff, itchiness, and hair fall. She states the shampoo helps with fungus because it contains salicylic, climbazole, and piroctone. She shows a before and after, stating the shampoo offers 100% dandruff reduction in two washes. The ad concludes with a call to action to comment CLEAN to receive a link. # Brand positioning Derma Co is a brand that provides science-backed skincare solutions for various skin concerns. The brand is presented as a reliable option for dandruff control by utilizing advanced formulations and ingredients, offering an alternative to traditional shampoos. The brand positions itself as a solution for scalp issues, such as itchiness, hair fall, and fungus caused by summer sweat and oil. # Product The Derma Co Triple Actives Anti-Dandruff Shampoo is presented as a solution for dandruff, itchiness, and hair fall. The shampoo contains salicylic acid, climbazole, and piroctone, which allegedly kills 99% of fungus. The shampoo is for people who want to get rid of dandruff and itchy scalp. The brand advertises 100% dandruff reduction in two washes, no more scratching, and no more sticky flakes on your nails. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The cuts are quick and timed to the music beats, which makes the ad feel upbeat and engaging. The production quality is high, with clear visuals and sound. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMMENT *CLEAN* FOR THE LINK # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The creator introduces the topic by stating she understands why she has summer concerns: because dandruff starts to occur, causing itching and scalp damage, and that hair fall also starts. - 00:08–00:13 00:08–00:13 She explains that summer sweat and oil causes fungus, which leads to dandruff. - 00:13–00:16 00:13–00:16 She conveys that white flakes are irritating to see. - 00:17–00:24 00:17–00:24 She introduces the Derma Co Triple Actives Anti-Dandruff Shampoo. - 00:24–00:31 00:24–00:31 She says it contains salicylic, climbazole, and piroctone, which kills 99% of fungus. - 00:31–00:36 00:31–00:36 She shows a before and after and says that 100% dandruff reduction can be seen in two washes. - 00:36–00:41 00:36–00:41 She adds that she has experienced it, saying there is no more scratching or sticky flakes on your nails. - 00:41–00:49 00:41–00:49 She prompts viewers to comment CLEAN for the link and says that they will be able to feel dandruff free hair. She closes by saying goodbye.

# Ad summary This ad promotes The Derma Co. Triple Actives Anti-Dandruff Shampoo. The ad features a woman discussing her past struggle with dandruff and how The Derma Co. shampoo helped to solve her problem. She highlights the shampoo's three active ingredients: 2% Salicylic Acid, 1% Piroctone Olamine, and 1% Climbazole. The ad uses before-and-after shots to demonstrate the effectiveness of the product. # Brand positioning The Derma Co. is presented as a science-backed skincare brand focused on dermatological solutions for common skin and hair conditions. The brand's tone is functional and clinical, emphasizing the efficacy of its products through the use of active ingredients and scientific formulations. This positions the brand as a results-driven provider, appealing to consumers who prioritize evidence-based solutions over emotional or lifestyle-based branding. The brand pushes against norms that favor natural or simplistic ingredient lists by highlighting the potency and proven benefits of its active compounds. # Product The Derma Co. Triple Actives Anti-Dandruff Shampoo is a treatment designed to eliminate dandruff and prevent its recurrence. It features three active ingredients: 2% Salicylic Acid, which exfoliates the scalp and clears flakes and buildup; 1% Piroctone Olamine, which fights dandruff-causing fungus; and 1% Climbazole, which prevents dandruff from coming back. The shampoo is intended for those struggling with persistent dandruff and scalp itchiness. To achieve the best results, it is stated that the shampoo must be used regularly. # Visual style The ad has a UGC style with natural lighting and a handheld camera feel. The editing includes quick cuts to maintain a brisk pace. The production quality is a hybrid between polished commercial and a casual social media post. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment for link. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The presenter applies a strip to her hair, saying that her scalp is all clear without any dandruff now. - 00:05–00:06 She then says that it wasn't always this way. This is meant to contrast her current condition with her prior one. - 00:06–00:10 She shows a strip with dandruff on it, and says that she had so much dandruff that it was 'literally raining dandruff'. The perspective is hers, and the tone is meant to be relatable. - 00:10–00:12 The presenter notes that she stopped wearing black due to the dandruff issue. She speaks from her own experience, with a tone of exasperation. - 00:12–00:16 She reveals the product, The Derma Co. Triple Actives Anti-Dandruff Shampoo. This marks the transition from problem to solution, spoken from her perspective. - 00:16–00:33 Close-up shots of the product bottle and of the presenter using the shampoo are shown. The ingredients of the shampoo are highlighted. The tone is informative and educational, delivered by the brand. - 00:33–00:35 Before and after shots show the change in her scalp, and the presenter states that the product must be used regularly for the best results. The presenter speaks from the customer perspective, showcasing her scalp. - 00:36–00:40 She states that her dandruff is gone thanks to the product. The perspective is hers as she advocates for the product. - 00:41–00:43 The presenter finishes by stating that if the viewer wants the product, they should comment for the link and thank her later. The tone is confident and friendly, ending with a call to action.

# Ad summary This ad features a man using The Derma Co anti-dandruff shampoo. He asks if anyone has noticed their scalp getting super sweaty during workouts, and then their dandruff somehow getting worse after. He says he was dealing with flakes like that and found it pretty annoying, and mentions that it is caused by build-up and dandruff-causing fungus that gets worse with sweat. He then decided to switch things up and started using The Derma Co anti-dandruff shampoo, which he says kills 99% of dandruff-causing fungus to help stop it from coming back. It has a triple-action formula to target the root cause of dandruff. He says it is safe, effective, and designed by dermatologists. He then asks viewers to comment “shampoo” so he can send them the link. # Brand positioning The Derma Co is presented as a dermatologically-backed brand creating safe and effective solutions for skin and scalp issues. The brand targets consumers experiencing frustrating conditions such as dandruff, which is often worsened by sweat. The brand offers relief through a dermatologist-designed shampoo formulated to resolve the root cause of the condition. The Derma Co aims to be a trusted and reliable choice for those seeking solutions to common skin and scalp problems. # Product The Derma Co Triple Actives Anti-Dandruff Shampoo is formulated to kill 99% of dandruff-causing fungus and prevent its return. The shampoo is described as having a triple-active formula with triple action to target the root cause of dandruff. It is safe, effective, and designed by dermatologists. The product is targeted toward people who notice their scalp getting sweaty during workouts, which makes dandruff worse. The shampoo addresses the buildup and dandruff-causing fungus that can cause flakes. # Visual style The ad features a mix of natural outdoor shots and indoor scenes with good lighting. The editing includes quick cuts and transitions to maintain a steady pace. The production quality is high with clear visuals and crisp audio. The before-and-after shots provide a visual comparison. The ad follows a UGC style, making it relatable and personal. The cuts per minute are moderate, and the cuts are synced with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment “shampoo” and I’ll send you the link. # Point of view - [object Object] # Storyline - 00:00–00:03 The man is running outdoors. - 00:00–00:06 The man introduces the problem of a sweaty scalp during workouts leading to dandruff. - 00:00–00:06 He is speaking directly to the viewer, presenting himself as relatable. - 00:06–00:09 He shows a close-up of his hair with dandruff and describes how he was dealing with flakes. - 00:06–00:09 He is speaking from personal experience and establishing relatability. - 00:09–00:13 He shows a shirt covered in flakes to illustrate how bad the problem was. - 00:09–00:13 This is meant to emphasize the negative impact of dandruff on daily life. - 00:10–00:15 He is speaking to the camera about the cause of flakes and dandruff. - 00:10–00:15 He provides an explanation of the root cause of the problem. - 00:15–00:17 He says he decided to switch things up. - 00:15–00:17 He is transitioning to the solution phase of the storyline. - 00:17–00:20 He introduces The Derma Co anti-dandruff shampoo as his solution, showcasing the product. - 00:17–00:20 He is introducing the product as a direct response to the problem he identified. - 00:20–00:24 He pumps the shampoo into his hand in the shower. - 00:20–00:24 He demonstrates the shampoo application and says it kills 99% of dandruff-causing fungus. - 00:24–00:30 He shows himself washing his hair with the shampoo. - 00:24–00:33 He says the shampoo has a triple actives formula with triple action to target the root cause of dandruff, and that it's safe, effective, and designed by dermatologists. - 00:24–00:33 He states the product's features and benefits, reinforcing its efficacy and credibility. - 00:33–00:35 He states that his scalp feels fresh and way cleaner. - 00:33–00:35 He reinforces the positive outcome after using the product. - 00:35–00:37 He prompts viewers to comment "shampoo" so he can send them the link. - 00:35–00:37 This is a call to action, encouraging engagement and driving potential sales. - 00:37–00:39 The man is shown again, smiling. - 00:37–00:39 He showcases the positive transformation after using the product.

# Ad summary This ad promotes The Derma Co.'s Peptide-Stem Cell Hair Fall Control Shampoo, showcasing a woman's positive experience with the product. The ad opens with the woman discussing her issues with hair fall and how stressed she was because of it. She then goes on to promote the advertised shampoo, sharing how she switched to it and it has made her hair stronger and reduced hair fall. The ad includes visuals of the product bottle and her using the shampoo while naming key ingredients like copper peptides, stem cell extracts, and anagain. # Brand positioning The Derma Co. positions itself as a science-backed skincare brand that offers dermatologist-designed solutions for various skin and hair concerns. The brand emphasizes functional benefits and targets consumers seeking effective and reliable treatments. By highlighting ingredients such as Peptide and Stem Cell, the brand reinforces its commitment to scientific innovation and stands out from more generalized beauty brands. # Product The Derma Co. Peptide-Stem Cell Hair Fall Control Shampoo is advertised as a solution for reducing hair fall and strengthening hair over time. It contains ingredients like copper peptides, stem cell extracts, and anagain. It is designed to be gentle and does not strip the hair of its natural oils. The shampoo claims to make hair softer, more manageable, and healthier overall. The product aims to address the problem of excessive hair fall while maintaining the health and softness of the hair. # Visual style The ad has a polished UGC feel. The lighting is bright, and the shots are stable, indicating a higher production quality than typical user-generated content. The editing rhythm is smooth with cuts timed to the voiceover. The visuals consist of the creator sharing the shampoo and its benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comment for the link. # Point of view - [object Object] # Storyline - 00:00–00:00 00:00–00:00 The creator shows the hair fall collected in her hair brush. - 00:01–00:07 00:01–00:07 The creator explains that her hair fall had worsened, especially when combing or washing her hair. This statement is made to emphasize the severity of her hair fall problem. - 00:07–00:11 00:07–00:11 The creator shares that her hair fall was stressing her out, from her perspective as a frustrated customer. - 00:11–00:14 00:11–00:14 The creator pivots to the solution, stating that she decided to switch her shampoo to The Derma Co. Hair Fall Control Shampoo. This transition marks a turning point in the narrative, offering the audience a potential remedy. - 00:14–00:18 00:14–00:18 The creator highlights the benefits of The Derma Co. Peptide-Stem Cell Hair Fall Control Shampoo. - 00:18–00:21 00:18–00:21 The creator lists key ingredients like copper peptides, stem cell extracts, and anagain. - 00:21–00:26 00:21–00:26 The creator mentions that the shampoo strengthens hair over time and reduces hair fall. The product demo shows the creator applying and lathering the shampoo in their hair. - 00:27–00:32 00:27–00:32 The creator states that the shampoo is gentle, does not strip the hair, and makes it feel soft. - 00:32–00:37 00:32–00:37 The creator notes that since using the shampoo, she has noticed a significant reduction in hair fall, especially during washing and combing. A shot of a hand shows a few strands of hair in her hand. - 00:38–00:43 00:38–00:43 The creator says that her hair feels softer, more manageable, and overall much healthier. - 00:43–00:50 00:43–00:50 The creator suggests that if viewers are dealing with hair fall, they should switch their shampoo and use one that targets hair fall. - 00:51–00:56 00:51–00:56 The creator expresses her intention to continue using the shampoo and encourages viewers to comment for the link.

# Ad summary A woman with oily hair promotes The Derma Co. anti-dandruff shampoo, explaining it is made with a triple active formula that will leave your scalp feeling fresh. She says two washes of the product eliminated dandruff and itching. # Brand positioning The Derma Co. specializes in creating dermatologically tested products with safe and effective ingredients. With a focus on addressing various skin and hair concerns, they aim to deliver noticeable results with a gentle approach. The brand is positioning itself as a science-backed solution that targets issues at the root cause, standing out from conventional over-the-counter treatments. Their products are formulated to meet clinical standards and help consumers achieve healthy, clear skin and hair through advanced dermatological care. # Product The Derma Co. Triple Actives Anti-Dandruff Shampoo, packaged in a blue bottle, is formulated to combat dandruff and oily scalps. It features a triple-active formula containing salicylic acid, piroctone olamine, and climbazole, which works not only on the surface but also at the root cause of dandruff. The shampoo is designed for direct application to the scalp to help eliminate dandruff and reduce itching, leaving the scalp feeling clean, light, and fresh. It addresses the discomfort and visible flakes associated with oily, dandruff-prone scalps. # Visual style This ad has a UGC feel. The quality is decent, but there are no professional effects. The cuts are quick and timed to the music. It appears to be shot on a phone indoors. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So don’t let summer ruin your scalp. Get Derma Co. anti-dandruff shampoo for the scalp. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman showing her hair close to the camera and frowning. She says if your scalp feels oily and has flakes, this product is for you. This establishes the problem that the product will solve, from the POV of a customer who experiences the pain point firsthand. The tone is relatable and addresses the viewer directly. - 00:03–00:07 00:03–00:07 The woman is running her fingers through her hair and scratching her scalp. She says that she checked her scalp after working out and it was actually worse than it looks. This emphasizes the severity of the problem and is from the perspective of a person who has this problem. The tone is frustrated. - 00:07–00:10 00:07–00:10 The woman shakes her head in frustration and shows dandruff flakes on her black t-shirt. She says that sweat, oil, and dandruff-causing fungus are just sitting there. This emphasizes the problem she’s trying to solve, from the POV of a person experiencing the problem. The tone is frustrated. - 00:10–00:20 00:10–00:20 The woman holds up The Derma Co. anti-dandruff shampoo. She says she switched to The Derma Co. anti-dandruff shampoo, and it has a triple active formula made with salicylic acid, piroctone olamine, and climbazole. She says the shampoo works on the root cause and not just on the surface. This introduces the product as a solution from the perspective of a product user. The tone is informative and enthusiastic. - 00:20–00:26 00:20–00:26 The woman is shown in the shower applying the shampoo directly to her scalp and rinsing it off. She says that after rinsing, her scalp feels super fresh. This demonstrates how to use the product and is from the perspective of a satisfied user. The tone is testimonial-like and happy. - 00:26–00:30 00:26–00:30 The woman is shown with clear hair, saying that after two washes, 100% of her dandruff was gone and her itching was significantly reduced. This highlights the benefits of the product, from the perspective of a happy user. The tone is testimonial-like. - 00:31–00:36 00:31–00:36 The woman is shown with clean hair, smiling. She says her scalp feels clean and light and she doesn’t have flakes on her clothes anymore. She holds up the product. The woman says, "So don’t let summer ruin your scalp, get the Derma Co. anti-dandruff shampoo." This provides a final endorsement from a satisfied customer. The tone is a direct address and enthusiastic.

# Ad summary An image ad for The Derma Co.'s dandruff control shampoo highlights the product's key ingredients to treat dandruff and advanced scalp care, while also promoting an offer with a discount code. # Brand positioning The Derma Co. positions itself as a brand offering dermatologically designed solutions for various skin and hair concerns. The brand emphasizes scientific formulations, using active ingredients like Salicylic Acid, Climbazole, and Piroctone Olamine to combat dandruff. This positions the brand as a science-backed option compared to traditional, less targeted treatments. # Product The ad promotes The Derma Co.'s anti-dandruff shampoo designed for advanced scalp care. The shampoo's key ingredients include Salicylic Acid, Climbazole, and Piroctone Olamine, which directly target dandruff. The packaging has the brand logo and product name, and it clearly indicates the presence of "Triple Actives." The shampoo is presented as a solution for dandruff control, addressing the concern of having a flaky and unhealthy scalp. The ad aims to convince viewers that this product is worth trying to achieve a dandruff-free and healthy scalp. # Visual style The ad features a clean, clinical aesthetic. The production quality appears high, with studio lighting and a focus on showcasing the product and its effects. The image treatment includes background removal and color grading to enhance the product's visibility. Typography is integrated with large, bold text to capture attention. The overall style is designed to convey trust and efficacy. # Hooks Headline: DANDRUFF CONTROL MEETS ADVANCED SCALP CARE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the core problem the product addresses: dandruff. This is visually shown by showcasing hair with visible dandruff flakes, immediately setting the stage for a solution. The viewer is experiencing the problem. - Next, the ad introduces The Derma Co.'s product as the solution. It mentions that dandruff control meets advanced scalp care, positioning the product as more than just a dandruff treatment but as a comprehensive solution. The brand is communicating its offering and value proposition. - The ad showcases the product's key ingredients - Salicylic Acid, Climbazole, and Piroctone Olamine - emphasizing the scientific approach to dandruff treatment. The brand is highlighting its product's unique selling points. - Finally, the ad presents a limited-time offer to incentivize purchase. The viewer is now being given a final push to buy the product. The brand is trying to convert interest into action by providing a discount code.

# Ad summary This ad showcases a woman using Derma Co's anti-dandruff shampoo to solve hair fall, flakes on clothes, and itchy scalp. She notes visible results in 2 washes. # Brand positioning The Derma Co. aims to solve specific dermatological problems like dandruff. Their products contain active ingredients such as salicylic acid, piroctone olamine, and climbazole, signaling a functional approach to skincare. The brand occupies a space in the market focused on science-backed, effective solutions. Their products aim to treat the root cause of dandruff. # Product The Derma Co. Anti-Dandruff Shampoo uses a formula with 2% salicylic acid to exfoliate the scalp and remove flakes and buildup. It also contains piroctone olamine and climbazole, which helps prevent dandruff from coming back. It works on the root cause and helps with flakes and itchy scalp. The ad suggests visible results can be achieved in 2 washes. # Visual style The ad has a UGC feel with natural lighting. It is shot in a close-up selfie style to simulate a direct experience, using quick cuts. The production quality has a raw feel, as if made on a phone camera to give the impression of authenticity. It has a conversational tone that's meant to feel like it comes from a real user. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment “Hair” for link # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman brushes her hair and seems stressed and confused because of hairfall. - 00:02–00:06 00:02–00:06 The woman looks closely and realizes it’s not just hairfall, it’s dandruff. This highlights that the underlying issue is not just losing hair but scalp health. - 00:06–00:10 00:06–00:10 She points out flakes on her clothes and constant itching, explaining how it irritates her life. This escalates the problem, emphasizing the annoyance and discomfort associated with dandruff. - 00:10–00:16 00:10–00:16 The woman finds The Derma Co. Anti-Dandruff Shampoo and presents it as something that actually works. This marks the turning point, introducing a solution to the highlighted problem. - 00:16–00:22 00:16–00:22 She shares that it contains 2% Salicylic Acid, which exfoliates the scalp and cleans the flakes, and piroctone olamine and climbazole. Here, she highlights key ingredients, showcasing the product's scientific approach. - 00:22–00:34 00:22–00:34 The woman notes that the ingredients prevent dandruff from coming back and that it works on the root cause, not just surface clean. She noticed that after 2 washes, flakiness was reduced, and itching was controlled. She’s speaking from a first person perspective to emphasize personal experience. - 00:34–00:36 00:34–00:36 The woman says to comment "Hair" for a link. This is a call to action that encourages viewers to learn more and potentially purchase the product.

# Ad summary The ad features a female presenter highlighting her problem with dandruff and how she solved it using The Derma Co. Anti-Dandruff Shampoo. She showcases before and after looks and lists the ingredients and benefits of the product. # Brand positioning The Derma Co. is presented as a science-backed skincare brand, as the speaker mentions that its anti-dandruff shampoo is dermatologist-tested and safe to use. It distinguishes itself by offering a triple-active formula with key ingredients like salicylic acid and climbazole for dandruff and itch control. The brand aims to provide effective solutions that are also sulfate-free, appealing to consumers seeking both safety and performance. # Product The Derma Co. Triple Actives Anti-Dandruff Shampoo is designed to control dandruff and itching. The shampoo contains 2% salicylic acid, 1% climbazole, and 1% piroctone olamine. The speaker highlights that it is dermatologist-tested, safe, and sulfate-free, aiming to address concerns about harsh chemicals. The product is promoted for those experiencing dandruff and itchiness, looking for a gentle yet effective solution. # Visual style The ad has a UGC style. The lighting is bright. There are some jump cuts, but most transitions are smooth. The presenter has natural makeup, giving the ad a more relatable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment mein link likho mein bhej dungi iska link. # Point of view - [object Object] # Storyline - 00:00–00:05 The female presenter showcases her hair, which is covered in dandruff. - 00:00–00:05 A split-screen shows a before-and-after look; the presenter touches her hair, revealing how much dandruff she had before using the product. - 00:05–00:15 The presenter emphasizes how her clothes would get covered with dandruff by just shaking her hair, showing her frustration and discomfort. - 00:15–00:20 She introduces The Derma Co. Triple Actives Anti-Dandruff Shampoo as her solution, highlighting its effectiveness. - 00:21–00:25 She pumps some shampoo into her hand to display the product. - 00:25–00:35 She washes her hair with the shampoo. - 00:35–00:39 She says the shampoo is sulfate-free, and the speaker recommends the product for her hair. - 00:39–00:42 She showcases her dandruff-free hair. - 00:39–00:42 The presenter invites people to comment to get the product link.

# Ad summary A creator records a video promoting The Derma Co Anti-Dandruff Shampoo to help target dandruff and itchy scalps. He explains that he uses the shampoo because the heat was causing itchiness and sticky dandruff. He demonstrates how to use the product while in the shower. # Brand positioning The Derma Co is presented as a science-backed skincare brand designed by dermatologists. They offer specialized products that focus on targeting and resolving specific skin and hair concerns. By explicitly stating the active ingredients and emphasizing the scientific approach, the brand aims to occupy a space of expertise, functionality, and reliability. Their anti-dandruff shampoo addresses the universal problem of dandruff and itchy scalp, aligning with a tone of authority and trust by presenting a clear, effective solution. # Product The Derma Co Triple Actives Anti-Dandruff Shampoo is formulated to control dandruff and itchiness. It contains a triple active formula: 2% salicylic acid, 1% climbazole, and 1% piroctone olamine. The shampoo targets and eliminates 99% of dandruff-causing fungus. The Hydro soothe complex and sulphate-free formulation also helps with a dandruff reduction in as little as two washes. The person in the ad shows himself dispensing the shampoo and applying it, then rinsing it off. # Visual style The ad has a UGC feel due to the casual setting, natural lighting, and selfie-style camera work. The cuts are quick and paced to the music, which suggests a younger audience. The video appears to be shot on a mobile phone and uses quick cuts and close-ups to highlight the product and results. The overall style is simple and straightforward, typical of user-generated content on platforms like TikTok and Instagram. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just comment mein link likh dena main aapko direct bhej dunga, bye bye. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator is shown with dandruff in his hair, and then on his fingernails, implying an issue with itchiness. This conveys a problem state. - 00:02–00:05 00:02–00:05 The creator's hair is seen after it has been washed. He gives a thumbs up to the camera. This is from the creator's POV showing a satisfying result. - 00:05–00:11 00:05–00:11 The creator holds up the product. This is an introduction to the solution, shown from the creator's POV. The camera zooms in to show the ingredients on the bottle. - 00:11–00:22 00:11–00:22 The creator dispenses the product, applies it to his hair, and washes it while in the shower. This conveys the product in action, shown from the creator's POV, demonstrating ease of use. - 00:22–00:26 00:22–00:26 The creator shows his hair after using the product and gives the camera a thumbs up. This is from the creator's POV showing a satisfying result. - 00:26–00:30 00:26–00:30 The creator holds the product and encourages viewers to comment to receive a link to the product. This is from the creator's POV showing the product and issuing a call to action.

# Ad summary This ad for The Derma Co Triple Active Anti-Dandruff Shampoo is presented in a UGC format by a man showing his dandruff issue and how the shampoo helped him. # Brand positioning The Derma Co presents itself as a scientific solution to dermatological issues. The brand is positioned as a provider of dermatologically approved solutions, ensuring users that their products are both safe and effective. The brand emphasizes the ingredients of its products in an effort to be transparent with its customers. # Product The Derma Co Triple Active Anti-Dandruff Shampoo is presented as a solution to dandruff, itching, and oily hair. The shampoo contains 2% Salicylic Acid, 1% Climbazole, and 1% Piroctone Olamine, which are stated to target dandruff at the root. The shampoo is dermatologically approved and kills 99% of dandruff-causing fungus, resulting in a clean, fresh, and dandruff-free scalp without flakes or embarrassment. # Visual style The ad has a UGC aesthetic, with natural lighting and simple editing. The quick cuts keep the pace moving, and the before-and-after shots are clearly timed to emphasize the transformation. The production quality is clean and straightforward, supporting the ad's informative tone. The editing rhythm is quick, with cuts occurring roughly every 1–2 seconds. The visuals and voiceover are timed to maintain a consistent flow of information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Definitely give this a try # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-ups of a man's hair and scalp, revealing visible dandruff and an itchy scalp. The intention is to immediately highlight the problem this product solves. - 00:02–00:04 00:02–00:04 The man turns around to reveal dandruff on his jacket. This shows how dandruff issues can kill confidence. The message conveyed is that dandruff isn't just a hair problem. - 00:04–00:08 00:04–00:08 The man presents The Derma Co Triple Active Anti-Dandruff Shampoo. This introduces the product as the solution to the dandruff problem. - 00:08–00:14 00:08–00:14 The man dispenses and applies the shampoo to his hair, creating a thick lather. The message is that using this shampoo effectively eliminates dandruff. - 00:14–00:17 00:14–00:17 The man rinses the shampoo from his hair. This emphasizes the product's capability to cleanse the hair thoroughly. - 00:17–00:18 00:17–00:18 The man blow-dries his hair, preparing for a confident hairstyle. This shows the user's routine after using the product. - 00:18–00:23 00:18–00:23 The man styles his hair and shows that the shampoo kills 99% of dandruff causing fungus. This is highlighting the product's efficacy. - 00:23–00:28 00:23–00:28 The man brushes his hair. The result is a clean, fresh, and dandruff-free scalp, which is communicated as the value of using the shampoo. - 00:28–00:32 00:28–00:32 A before-and-after split screen shows the difference in dandruff flakes on the man's shirt and hair before and after using the product. This highlights the effectiveness of the product. - 00:32–00:35 00:32–00:35 The man directly presents the product and prompts the viewer to try it if they suffer from dandruff. This functions as a direct call to action, encouraging viewers to try the product themselves.