How Supergoop Advertises on Meta

# Ad summary This ad promotes Supergoop!'s sale on SPF favorites, offering a 20% sitewide discount to encourage viewers to stock up for the summer season. The ad features multiple tubes of Supergoop! PLAY Everyday Lotion against a bright yellow background, emphasizing the limited-time nature of the sale. # Brand positioning Supergoop! is presented as a provider of SPF skincare products, offering protection with a focus on daily use and ease of incorporation into one's routine. The brand messaging around the sale and the product's function (SPF) implies a positioning around health, prevention, and proactive self-care. With the tagline "OUR ONLY SALE OF THE SEASON", Supergoop! leverages exclusivity, suggesting that their sales are rare, and they encourage customers to stock up for summer, promoting the idea that SPF is essential for warm-weather activities. Supergoop! appears to set itself apart by making SPF accessible and desirable as a regular part of a skincare regimen. # Product The advertised product is Supergoop! PLAY Everyday Lotion, an SPF 50 broad-spectrum sunscreen with sunflower extract designed for daily use. It is packaged in a white tube with yellow accents and the product name clearly displayed. The lotion comes in a 2.4 fl. oz / 71 mL size, as indicated on the packaging. The primary selling point is the current promotion of 20% off sitewide, which is designed to encourage immediate purchase. The language encourages customers to "STOCK UP FOR SUMMER", indicating that the product is intended for use during the summer season and is essential for sun protection. The ad also includes a reference to a "FRIENDS & FAMILY SALE," implying a sense of exclusivity and limited availability to motivate purchase. # Visual style The ad has a clean and bright visual style, utilizing a yellow color scheme to evoke a sense of summer and sunshine. The products are presented in a floating, dynamic arrangement against a simple gradient background. The typography is bold and clear, with the sale and discount information emphasized through color and size. The overall production quality is polished, giving the ad a professional and eye-catching appearance. This creates a summery and friendly feel, perfect for grabbing attention in a feed. # Hooks Headline: STOCK UP FOR SUMMER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name, Supergoop!, immediately establishing brand recognition. This serves to draw in existing customers and capture the attention of new ones through brand familiarity. The brand is telling this part of the story with its logo and color scheme front and center. - The ad announces "OUR ONLY SALE OF THE SEASON" and prompts viewers to "STOCK UP FOR SUMMER". This informs potential customers of a limited-time opportunity and encourages them to purchase in bulk. The brand is telling the audience about the sale and encouraging them to buy. - The ad presents three tubes of Supergoop! PLAY Everyday Lotion and highlights the discount of "20% OFF SITEWIDE", emphasizing the product and the potential savings. This step shows the viewers what they can buy and how much they can save. The brand is showing the product and the deal to incentivize purchase. - The ad includes a "SALE FRIENDS & FAMILY" badge to suggest exclusivity and prompt action. This further incentivizes customers to take advantage of the sale. The brand is showing who the sale is for and creating urgency around the deal.

# Ad summary This image ad promotes Supergoop! sunscreen with a limited-time offer of 20% off sitewide and free shipping. It emphasizes the urgency of the sale, highlighting it as the "only sale of the season" and noting that it's for "final hours". The ad features a person holding Supergoop! PLAY sunscreen to emphasize the benefits of using sunscreen during summer. # Brand positioning Supergoop! is presented as a premium, contemporary brand specializing in sun protection. The brand positions itself as a provider of SPF products, appealing to those who value both skincare and sun safety. By emphasizing a limited-time "only sale of the season," Supergoop! creates a sense of exclusivity and urgency, encouraging immediate purchase. The brand follows category norms of sun protection but adds an element of lifestyle integration by showing an individual holding the product, suggesting it's easily incorporated into daily routines. # Product The featured product is Supergoop! PLAY Everyday Lotion with Sunscreen Broad Spectrum SPF 50. The product is designed for daily use to protect against sun damage. It comes in a white tube with a yellow cap and accents. The packaging highlights key features such as its broad spectrum protection and formulation as an everyday lotion. The ad emphasizes that the sale allows customers to save on summer SPF favorites, implying the product is essential for summer activities and sun protection. The limited-time offer and free shipping address purchase barriers by providing immediate cost savings and added convenience. # Visual style The ad has a clean, modern visual style with a focus on clear messaging and product visibility. It features bright colors (yellow and blue) against a soft, light blue background to draw attention to the sale and product. The use of sticker-like elements for the discount and free shipping adds a playful, informal touch, typical of social media ads. The image quality is polished, suggesting a professional studio shoot. The overall aesthetic is designed for quick scannability, aiming to capture attention in a fast-moving feed. # Hooks Headline: FINAL HOURS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Supergoop! logo and the message that it's their "ONLY SALE OF THE SEASON" with "FINAL HOURS," aiming to immediately capture attention and create urgency. The brand is telling the customer not to miss their only chance to save this season. - The next moment informs the customer to take advantage of the sale to stock up on their SPF needs. The brand is advising viewers to act quickly to save on summer essentials before the sale ends. - The image of the model holding Supergoop! PLAY and the added stickers indicating "20% OFF SITEWIDE" and "FREE SHIPPING" show the product in the context of the promotion. The customer is being shown the direct benefit of the sale with the actual product.

# Ad summary Image ad for Supergoop! promoting a sitewide sale of 20% off plus free shipping during the final hours of the season's only sale. # Brand positioning Supergoop! is presented as a premium skincare brand specializing in SPF products. The brand positions itself as a go-to for sun protection, emphasizing its commitment to incorporating SPF into everyday routines. The tone is modern and accessible, suggesting that suncare can be both effective and seamlessly integrated into a lifestyle. The brand focuses on functional benefits, providing high-quality SPF solutions for daily use. # Product The product featured is Supergoop! PLAY Everyday Lotion SPF 30. It is a lightweight sunscreen lotion designed for daily use. The packaging indicates that it provides broad spectrum SPF 30 protection. The product is presented as an essential addition to one's daily routine, aimed at individuals looking for effective sun protection. The ad highlights the current promotion, emphasizing a 20% off sitewide sale and free shipping, addressing potential purchase barriers by offering added value. # Visual style The ad uses a clean, modern aesthetic with a focus on the product and promotion. The production quality appears to be studio-shot with bright, even lighting and a white background. Visual motifs include speech bubbles and clear typography, contributing to a scannable and engaging presentation. The image treatment is minimal, with a focus on natural skin tones and product clarity. The style aligns with platform-native trends, aiming for a balance between informativeness and visual appeal. # Hooks Headline: FINAL HOURS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the brand name and sale details, conveyed by the brand to immediately grab attention and inform the viewer about the limited-time offer. - The product is held near the face of a smiling model, conveying the brand's message about the user experience and product benefits. The customer is seeing the product in the context of its use. - The offer of 20% off sitewide and free shipping is highlighted with stylized badges to incentivize immediate purchase. The brand provides a call to action to take advantage of the promotion.

# Ad summary This image ad by Supergoop! features a 20% off sitewide and Friends & Family sale extension. The ad shows a dark-skinned individual receiving a spray of Supergoop! sunscreen, highlighting the product's application and the limited-time offer. # Brand positioning Supergoop! is presented as a premium suncare brand. The brand explicitly focuses on providing effective sun protection with a touch of luxury. The brand positions itself as a go-to for quality and comprehensive sun protection in a convenient format. It also promotes sales and discounts for budget-conscious consumers seeking value without compromising quality. # Product The product featured is Supergoop! sunscreen spray. The bottle is white with a yellow top, indicating the product's category as sun protection. The spray application suggests convenience and ease of use. The label includes the words "SUNNY CITRUS" and "ANTIOXIDANT," implying a refreshing scent and skin-nourishing properties. It offers SPF 50 protection, reinforcing its effectiveness against sun damage. The ad emphasizes a 20% sitewide discount and a Friends & Family sale, which incentivizes immediate purchase. # Visual style The ad has a clean and modern aesthetic. It features a product demo style with a focus on simplicity. The use of bright yellow and blue color accents creates a sense of vibrancy and highlights the promotional offers. The overall presentation is polished and professional, suggesting a high-quality product. # Hooks Headline: Supergoop! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad opens with the application of Supergoop! sunscreen to a person's head. The focus is on demonstrating the product's use, implying its ease and effectiveness in providing sun protection. - The ad then highlights the extended sale event, emphasizing its exclusivity as 'Our Only Sale of the Season EXTENDED.' This message, conveyed by the brand, creates a sense of urgency and encourages immediate action. - Next, the ad specifies that it's 'One final day to shop our only sale of the season,' as told by the brand, further reinforcing the time-sensitive nature of the offer to prevent consumers from delaying their purchase. - Finally, the brand uses a yellow circle badge to promote a 'SALE Friends & Family' event, suggesting inclusivity and an additional incentive for customers to take advantage of the offer.

# Ad summary This image ad by Supergoop! promotes the brand's sunscreen product, Glow Screen, and highlights a limited-time 20% off sitewide sale for Friends & Family. The ad features a model with the product and a swipe of product on her cheek. The overall message is to encourage viewers to shop for summer SPF favorites while the offer lasts. # Brand positioning Supergoop! positions itself as a go-to brand for sun protection. The brand is presented as a provider of SPF products, with an emphasis on integrating sun protection into daily routines. The brand seems to appeal to a broad audience seeking effective sun care solutions, as well as customers looking for innovative SPF products. # Product The featured product is Supergoop! Glow Screen SPF 40. It is a sunscreen designed to protect skin from the sun. The product aims to provide sun protection with an added benefit of giving the skin a glow. The packaging is a white tube with 'Supergoop! GLOW SCREEN' (on-package label text) printed in a vertical format, and the product dispenses from a yellow nozzle. The SPF factor is explicitly mentioned, highlighting its protective qualities. # Visual style The ad features a clean and direct visual style, using a real person to showcase the product. The production quality looks professional, with good lighting. The ad uses a combination of product shots, lifestyle elements (the model), and promotional badges. The image treatment appears to be minimal, focusing on natural skin tones and realistic product representation. # Hooks Headline: OUR ONLY SALE OF THE SEASON LAST CHANCE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a model with Supergoop! sunscreen swatched on her cheek, conveying a sense of realism and direct connection to the viewer. This draws the viewer in by showcasing the product's immediate effect. - The brand announces its 'OUR ONLY SALE OF THE SEASON LAST CHANCE', adding urgency and exclusivity. This encourages immediate action. - The ad copy states, 'Your chance to save on summer SPF favorites is ending soon', informing the audience that the promotion is time-sensitive and product-specific. This reinforces the need for immediate action, prompting viewers to explore and purchase the brand's summer SPF products.

# Ad summary This Supergoop! image ad promotes a limited-time sale of 20% off sitewide with free shipping. The ad features a man on a golf course carrying a golf bag and Supergoop! product. # Brand positioning Supergoop! is presented as a high-quality sunscreen brand that is suited for an active, outdoor lifestyle. The ad features a golfer, indicating that the product is designed to protect from sun exposure during sports and other outdoor activities. The brand is positioned as a premium choice, aligning with an active and health-conscious consumer base. # Product The product shown is a container of Supergoop! sunscreen. The container is white and features a yellow circle on the label. The sunscreen is intended for anyone who spends time outdoors and needs protection from the sun's harmful rays. The ad shows the product being used in a golfing context, indicating it's suited for active individuals. The main selling points are the 20% sitewide discount and free shipping, designed to remove purchase barriers. # Visual style The ad features a lifestyle shot with a clean and natural aesthetic. The production quality looks professionally shot. The color palette is soft, with a focus on blues, greens, and browns, complementing the outdoor setting. The typography is clean and modern. # Hooks Headline: FINAL HOURS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Supergoop! logo to highlight the brand and make it immediately recognizable to the audience from the brand's POV. - Next, the ad highlights the brand's only sale of the season, emphasizing that it is the 'FINAL HOURS.' This is meant to create a sense of urgency and encourage immediate action from the customer's perspective. - Finally, the visual of a golfer holding the sunscreen product conveys a lifestyle association, suggesting that the product fits seamlessly into an active, outdoor life from the customer's point of view.

# Ad summary This ad showcases the Supergoop! Play Body Mist Scent Trio, emphasizing a limited-time sale. It features close-up shots of the product bottles alongside associated scent elements like vanilla, citrus, and coconut, highlighting the SPF 50 and antioxidant benefits. # Brand positioning Supergoop! is presented as a skincare brand focused on sun protection with a lifestyle appeal. The brand emphasizes the fun and sensorial aspects of suncare, moving away from purely functional sun protection to integrate fragrance and antioxidant benefits. It positions itself as modern and appealing to consumers who value both skincare and a pleasant sensory experience. The brand stands out by offering a product that is both protective and enjoyable to use, aligning with a lifestyle that balances health and enjoyment. # Product The featured product is the Supergoop! Play Body Mist Scent Trio, a set of three SPF 50 antioxidant body mists. Each mist offers broad-spectrum sun protection with a water and sweat-resistant formula, effective for up to 80 minutes. The trio includes three distinct scents: Vanilla Orchid, Sunny Citrus, and Whipped Coconut, each designed to provide a pleasant fragrance alongside sun protection. The product is packaged in a 6 fl. oz. / 177 mL spray bottle, making it easy to apply. It is designed for individuals looking for effective sun protection that doesn't sacrifice the sensorial experience, offering an enjoyable application process and a range of appealing scents. # Visual style The ad features a clean, bright aesthetic with a focus on product clarity. The editing style uses smooth transitions and static shots to highlight the products and their features. The production quality is polished, creating a commercial feel. The visual motifs include close-ups of the products paired with natural elements that represent their scents. The pacing is slow and deliberate, allowing viewers to fully appreciate the product details. The audio-visual sync is consistent, with no noticeable mismatches. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a view of the Supergoop! Play Body Mist Scent Trio. The intention is to immediately display the products being promoted as part of the sale. This section of the story is told from the brand's perspective, using clear product displays and promotional text. - 00:01–00:05 The ad transitions into close-up shots of each individual scent. The brand is highlighting each of the scent variations available in the trio: Vanilla Orchid, Sunny Citrus, and Whipped Coconut. The perspective is from the brand, showcasing each product in detail.

# Ad summary This ad for Supergoop! promotes a limited-time offer where customers who spend $70 or more receive a free full-size Unseen Sunscreen Stick SPF 40. The ad features stacked images of the product and highlights a 20% off sitewide sale. # Brand positioning Supergoop! is presented as a modern and accessible sunscreen brand. The brand focuses on providing sun protection in a variety of formats suitable for daily use. This ad implies that Supergoop! offers high-value promotions and gifts to incentivize purchases and reward customer loyalty. The clean design and emphasis on functional benefits (like SPF 40) suggest a brand that prioritizes efficacy and simplicity. # Product The featured product is the Supergoop! Unseen Sunscreen Stick SPF 40. The stick format is emphasized as a convenient and easy-to-apply sunscreen option. The ad promotes a limited-time offer where customers receive a free full-size stick when they spend $70 or more. It is presented as a practical sun protection product suitable for everyday use. The "Unseen" descriptor suggests that the sunscreen applies without leaving a visible residue, making it appealing for those who want sun protection without the typical sunscreen look or feel. # Visual style The ad has a clean and modern visual style with a product-focused composition. The image is brightly lit with soft, diffused lighting and features a simple color palette of light blue, yellow, and white. The design is minimalist, with stacked product images and clear, legible text overlays. The overall effect is polished and professional, suitable for a brand aiming to project an image of quality and efficacy. # Hooks Headline: FINAL HOURS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a time-sensitive promotion from Supergoop!, conveying the message that the customer should act fast. This is told from the brand's perspective to grab the audience's attention immediately. - The brand elaborates on the offer: spend $70 or more and get a free full-size Unseen Sunscreen Stick SPF 40. This shows the customer exactly what they will get if they act now, enticing them to spend the required amount. The brand wants the audience to feel they are getting a valuable gift. - The ad visually showcases the product, the Unseen Sunscreen Stick, reinforcing its key benefits and presenting it as a must-have item. The audience is viewing the product through the brand's lens, seeing its best features. - The ad highlights additional incentives, such as a "sale exclusive" and "limited supply" to encourage immediate action. The brand wants the consumer to feel there's a risk of missing out if they don't act now.

# Ad summary This ad by Supergoop! promotes their sunscreen lotion, Play, during their only sale of the season. The ad highlights the final hours of the sale, encouraging viewers to take advantage of the 20% off sitewide discount and free shipping offer. # Brand positioning Supergoop! is presented as a premium suncare brand, offering high-quality SPF products suitable for daily use. The brand is positioning to be accessible for the entire family with their “friends & family” sale and emphasizes the importance of sun protection, particularly during the summer. The ad's simple and clean aesthetic, combined with the use of bright colors, suggests a modern and approachable brand that prioritizes both effectiveness and ease of use. The brand aligns with a lifestyle that values outdoor activities while prioritizing skincare, appealing to consumers who are health-conscious and seek reliable sun protection. # Product The featured product is Supergoop! Play Everyday Lotion SPF 50. It is a sunscreen lotion designed for daily use and suitable for a broad spectrum of sun protection. The product contains sunflower extract. The ad directly communicates why this product is worth buying by offering a sitewide 20% off discount and free shipping, addressing the purchase barrier of cost. The product is packaged in a white tube with yellow accents. # Visual style The ad features a clean and modern aesthetic with a focus on product visibility and clear messaging. The use of bright, contrasting colors (yellow, white, and blue) creates a visually appealing and attention-grabbing design. The product is well-lit and prominently displayed, while text elements are bold and easy to read. The overall style is polished and professional, suggesting a high-quality brand. # Hooks Headline: FINAL HOURS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing Supergoop!'s "OUR ONLY SALE OF THE SEASON FINAL HOURS," creating a sense of urgency and scarcity. This is to grab the viewer's attention and emphasize the limited-time nature of the promotion from the brand's perspective. - The ad states “Your chance to save on summer SPF favorites won't last long," highlighting the opportunity to purchase popular sun protection products at a discounted price. This aims to entice viewers to take advantage of the sale while supplies last, from the brand's perspective. - The ad prominently displays an image of Supergoop! Play Everyday Lotion SPF 50, showcasing the specific product being promoted. This gives the audience a clear visual of what they can purchase and serves to highlight the key features and benefits of the product, from the brand's perspective. - A round yellow badge calls out "SALE FRIENDS & FAMILY", emphasizing the inclusivity of the offer. This aims to broaden the appeal of the sale, suggesting it is for everyone, from the brand's perspective. - The ad highlights the offer of "20% OFF SITEWIDE" and "FREE SHIPPING", emphasizing the savings and convenience available to customers. This is to incentivize immediate purchase by addressing price sensitivity and shipping costs, from the brand's perspective.

# Ad summary An ad featuring a beauty influencer showcasing the Supergoop! Glowscreen and Play sunscreen. She demonstrates the product's application and highlights a limited-time discount, positioning it as a must-have for summer and a kid-friendly sunscreen. # Brand positioning Supergoop! is presented as a premium sunscreen brand that integrates seamlessly into a sophisticated beauty routine. The brand aligns with a lifestyle that values sun protection without compromising aesthetic appeal. Their products are positioned as essentials for both adults and children. The brand seems to ignore the category norm of clinical or medicinal presentation, opting instead for an approachable and trendy aesthetic, conveyed through influencer partnerships, colorful packaging, and emphasis on the sensory experience of their products. # Product The ad features two main Supergoop! products. First, the Glowscreen is a sunscreen that doubles as a makeup base. It can be worn alone or under makeup and is meant for the face. According to the influencer, it leaves the skin looking "gorgeous" and "beautiful". Second, the Play sunscreen SPF 50, which is for the body, is highlighted, specifically the new Sunny Citrus scent. Both products are presented as must-haves for the summer, and the Play sunscreen is presented as kid-friendly. # Visual style The ad uses a polished commercial aesthetic, shot with a steady camera and natural lighting. The setting is clean and well-lit, and the influencer is well-groomed and styled. The editing style is smooth, with cuts that are timed to natural pauses in the speech. The pacing is moderate, with around 12 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I'll put the link here for you guys # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A female influencer in a pink bathrobe begins the ad by holding a tube of Supergoop! Glowscreen. She states that she put it under her skin tint and expresses how good it is. - 00:07–00:12 00:07–00:12: Continuing from the last point, the influencer begins to rub the Supergoop! Glowscreen on her hand and says that she always looks forward to Supergoop's friends and family sale. - 00:12–00:21 00:12–00:21: Continuing from the last point, the influencer states that the product is 20% off and can be worn alone or under makeup. She then shows her skin, highlighting how "gorgeous" the product looks. - 00:21–00:31 00:21–00:31: Continuing from the last point, the influencer notes that the Supergoop! Glowscreen can be purchased for 20% off right now and will be your go-to beach must have this summer. She also notes that she takes it with her when she travels. - 00:31–00:42 00:31–00:42: The influencer then picks up two bottles of Supergoop! Play sunscreen SPF 50. She notes that the shown sunscreen is what she uses on her body and then says she got the new Sunny Citrus scent for the summer. - 00:42–00:50 00:42–00:50: Continuing from the last point, the influencer notes that the Play sunscreen is the only kind that her kids will wear. She says she will put the link in the description and that it is 20% off. She closes the ad by encouraging the viewer to take advantage of the offer and stock up for the summer.

# Ad summary This UGC-style ad features a woman promoting the Supergoop! brand, focusing on their sunscreen products and current sale. She highlights the PLAY sunscreen line, emphasizing its appeal to children and the value of purchasing product bundles during the sale. # Brand positioning Supergoop! is presented as a family-friendly sunscreen brand that emphasizes accessibility and value. The brand offers a variety of sunscreen products, designed to meet the needs of both adults and children. The ad highlights a current promotion where products are available at 20% off sitewide, and bundles offer an even better deal. The brand aligns with a lifestyle that includes outdoor activities and family care, positioning itself as a trusted choice for sun protection that even kids will love. # Product The featured product is the Supergoop! PLAY sunscreen line, presented in various formats and sizes. The PLAY sunscreen is designed for the entire family, especially children, and is presented as an essential item for sun protection. The sunscreen line includes spray, lotion, and other application formats, all easily identifiable by the brand's recognizable white bottles with yellow accents. The unique selling point is its appeal to children, and that they will consider it their favorite sunscreen. The ad is encouraging viewers to purchase sunscreen bundles during the sale, which offers a better discount than buying individual products. The ad addresses the purchase barrier of children disliking sunscreen application by positioning the PLAY sunscreen as enjoyable and preferred by kids. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a home setting, creating a relatable and authentic feel. The editing consists of static shots with no transitions, maintaining a continuous, conversational tone. The production quality is simple, consistent with user-generated content, which helps to establish trust and credibility. The pacing is relaxed, aligning with the creator's natural speech and hand gestures. The visual style supports the intended tone by keeping it simple and straightforward. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get a bundle. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator announces that there are only a couple of days left in the Supergoop! sale, where everything is 20% off without a code, and bundles are even a better deal. - 00:05–00:15 The creator advises the audience to trust her and to get a bundle. She specifically directs this recommendation to people with kids, claiming that this sunscreen will become their new favorite. The creator assures the audience that she is not kidding and that it is "insanely amazing."

# Ad summary The ad promotes Supergoop's Friends and Family Sale, offering 20% off their entire site. The influencer showcases three products: the PLAY Everyday Lotion Sunscreen, the Unseen Sunscreen, and the Unseen Sunscreen Stick, highlighting their benefits and ease of use. # Brand positioning Supergoop! presents itself as a go-to brand for sunscreen products, particularly targeting those looking to protect their skin during everyday activities and special occasions. The brand aims to occupy a space in the consumer's mind as a reliable, high-quality sun protection provider that seamlessly integrates into daily routines, especially as summer approaches. Aligning with a lifestyle of outdoor enjoyment and skin health, Supergoop! positions itself as a practical choice for people who want effective sun protection without sacrificing convenience or product feel. By focusing on user-friendly application methods and a lightweight feel, Supergoop! appears to push against the category norms of traditional sunscreens that are often perceived as heavy or greasy. # Product The ad features three Supergoop! sunscreen products. First, the PLAY Everyday Lotion Sunscreen, a large-format lotion with SPF 50 and sunflower extract, designed for everyday use with a pump applicator for easy dispensing. Next, the Unseen Sunscreen, also with SPF 50, is highlighted for its lightweight feel, acting as a primer for the face. Finally, the Unseen Sunscreen Stick, is presented as an easy to apply formulation for those on the go, making reapplication simple. All three products are for consumers seeking effective sun protection with easy application, and the lightweight aspect addresses the barrier of sunscreen feeling heavy or uncomfortable. # Visual style The ad has a polished UGC feel, with natural lighting and clean, bright aesthetics. The editing is relatively simple with static shots and smooth transitions. The pacing is moderate, supporting a casual, informative tone appropriate for social media. Visuals focus on clear product presentation and user experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The influencer introduces the Supergoop Friends and Family Sale, highlighting the 20% off offer on the entire site, setting the context for viewers looking to stock up on sunscreen. - 00:06–00:12 She emphasizes the timing, suggesting that now is the ideal moment to purchase ahead of Memorial Day and the summer season, creating a sense of urgency and relevance. - 00:12–00:17 The influencer announces she'll share her trusted Supergoop favorites, establishing her role as an experienced user guiding the audience through product recommendations. - 00:17–00:25 She introduces the PLAY Everyday Lotion Sunscreen, emphasizing its large size and convenient pump applicator, highlighting practicality and ease of use. - 00:25–00:32 She transitions to the Unseen Sunscreen, mentioning it as one of her staple products and possibly the first one she ever tried, emphasizing its long standing appeal. - 00:33–00:41 She elaborates on the Unseen Sunscreen's benefits, noting its lightweight feel and primer like qualities, underscoring its appeal for facial application and comfortable wear. - 00:41–00:47 The influencer showcases the Unseen Sunscreen in stick form, praising its simplicity for super easy application. - 00:47–00:53 She connects the product to an upcoming trip to Florida, where frequent reapplication will be necessary, making the stick format even more valuable. - 00:53–00:59 She concludes by stating how the stick form makes reapplication easy while out and about, showing it as a purse friendly product that facilitates continued sun protection throughout the day.

# Ad summary The ad is for Supergoop sunscreen products. It showcases the variety of products available, and emphasizes the brand’s Friends & Family sale. The brand is showcasing that the sale is sitewide, and the products are laid out on grass and a bench to showcase how they’re perfect for being outside. # Brand positioning The Supergoop brand aims to position itself as the go-to sunscreen for people who value sun protection without sacrificing style or convenience. It aligns with a fun, energetic lifestyle, presenting sunscreen as a seamless part of daily life. By featuring colorful stickers and focusing on ease of use, the brand pushes against the norm of sunscreen being a chore. Its brand positioning is both emotional and functional, as it provides the functional benefit of sun protection while also creating an emotional association with summer fun and care-free days. # Product The advertised product is Supergoop sunscreen, presented in various forms including lotion, unseen sunscreen, and body butter. The lotion, available in a large pump bottle, is highlighted for everyday use. The unseen sunscreen is likely being emphasized as a lightweight, invisible formula suitable for daily wear under makeup. The body butter seems to be for full-body protection and hydration. All products feature the Supergoop brand name and claim to offer broad-spectrum protection. The ad suggests these products are worth buying because they make sun protection easy, accessible, and even fun, fitting seamlessly into an active outdoor lifestyle. # Visual style The ad has a bright, fun, and poppy aesthetic, achieved through the bright yellow and white colors of the flowers, bench, and product bottles. The editing style uses quick cuts to keep the pace upbeat, and the production quality feels like a polished commercial, which supports a positive and accessible tone. The camera is steady and on a tripod. The overall effect is to make the product appealing and desirable for everyday use. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera shows a roll of '20% off sitewide' and 'SALE Friends & Family' stickers being held up in front of a background of flowers. - 00:01–00:04 00:01–00:04: The camera shows a bottle of Supergoop sunscreen that has various stickers on it. A hand rotates the bottle to show all the stickers. - 00:04–00:06 00:04–00:06: The camera zooms in on various bottles of Supergoop sunscreen. - 00:06–00:11 00:06–00:11: A hand pumps lotion from a Supergoop bottle into the other hand, then proceeds to rub it into their arm. - 00:11–00:13 00:11–00:13: Various Supergoop bottles sit on a yellow bench. - 00:13–00:16 00:13–00:16: A person walks down a sidewalk carrying the Supergoop lotion bottle.

# Ad summary This image ad is promoting Supergoop!'s Unseen Sunscreen mini. The ad offers a free mini Unseen Sunscreen with any order over $70. The ad's background features a blue watery background. # Brand positioning Supergoop! aims to position itself as a premium sunscreen brand. By offering a free mini Unseen Sunscreen with orders over $70, the brand is promoting a sense of exclusivity and added value. The brand aligns with a lifestyle that values skincare and sun protection, and the focus on a specific product suggests a functional positioning. # Product The product being advertised is Supergoop!'s Unseen Sunscreen in a mini 20ml size. The ad promotes it as a free gift with purchase for orders over $70. The sunscreen is designed to be invisible on the skin and provides broad spectrum SPF 50 protection. It is water and sweat resistant for 40 minutes. The ad aims to incentivize customers to spend more to receive the free mini sunscreen. # Visual style The ad has a clean and bright visual aesthetic, with a focus on the product. The use of blue and yellow, along with the water background, evokes a summery and refreshing feel. The overall impression is modern and approachable. # Hooks Headline: UNSEEN MINI ON US # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the Supergoop! brand name, immediately establishing the brand identity and creating awareness of the product being promoted. This is told from the brand's perspective. - Next, the ad announces "UNSEEN MINI ON US," immediately grabbing the audience's attention. This part of the story intends to draw the customer in by teasing an offer that will later be revealed. This is told from the brand's perspective. - The ad clarifies the offer with the text "Spend $70+ and receive a free Unseen Sunscreen 20ml with your order", incentivizing the customer to make a purchase to receive the free sunscreen. This is being told from the brand's perspective. - Finally, the ad showcases the Supergoop! Unseen Sunscreen product, with a visible "free gift" tag on the side, solidifying the value of the offer. The intention is to show the customer the product they will receive. This is being told from the brand's perspective.

# Ad summary This ad promotes Supergoop!'s Unseen Sunscreen. It features an offer to receive a free Unseen Sunscreen 20ml with orders of $70 or more. The image is set against a blue water background and includes a tube of the product. # Brand positioning Supergoop! is presented as a premium sunscreen brand, emphasizing quality and efficacy. The brand name is prominently displayed at the top, reinforcing brand recognition. The brand positioning leans towards providing advanced and reliable sun protection, appealing to consumers who prioritize skincare and sun safety. The brand emphasizes its ability to provide unseen protection. # Product The featured product is Supergoop!'s Unseen Sunscreen in a 20ml travel size. It is designed for daily use and provides broad spectrum SPF 50 protection. The sunscreen is presented as lightweight and invisible on the skin. Its clear formula addresses the common barrier of white cast or heavy feel associated with traditional sunscreens. The primary USP of the product is its ability to provide high SPF protection without being visible or feeling heavy on the skin. # Visual style The ad features a clean and bright aesthetic with a focus on the product. The production quality appears to be studio-shot with professional lighting and clear product placement. The color palette is dominated by shades of blue and yellow, which create a fresh and inviting feel. The typography is modern and legible, enhancing scannability. The overall visual style mimics the aesthetic of skincare product promotions commonly found on social media platforms, ensuring it blends seamlessly into a user's feed. # Hooks Headline: UNSEEN MINI ON US # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a free mini sunscreen offer. The brand, Supergoop!, is telling the audience about a promotion on a free Unseen Sunscreen with qualifying purchase, to drive potential customers to make a purchase. - The ad highlights the product. The brand is highlighting the product to focus on the offer being on this specific product. - The ad emphasizes the 'free gift' to incentivize purchases. The brand is incentivizing purchases to entice customers to spend more to redeem the gift.

# Ad summary This image ad from Supergoop! promotes their Unseen Sunscreen SPF 50 and advertises 20% off sitewide during their only sale of the season. The ad features a jumbo size of the popular sunscreen. # Brand positioning Supergoop! is presented as a premium skincare brand focused on sun protection. The brand emphasizes high-quality formulations and innovative products like their Unseen Sunscreen SPF 50, suggesting they are at the forefront of the suncare category. The brand positions itself as a leader by offering a unique, invisible sun protection experience. The ad communicates that Supergoop! provides advanced and effective sun care solutions, pushing against the typical norms of greasy and visible sunscreens. # Product The featured product is Supergoop!'s Unseen Sunscreen SPF 50, designed to offer invisible sun protection. It is presented in three sizes, with a jumbo size highlighted as an upgrade option. The sunscreen is for anyone seeking broad spectrum SPF 50++ protection that is weightless and sweat-resistant, making it suitable for daily use. A key selling point is its invisible application, addressing the common purchase barrier of visible and heavy sunscreens. The product's value is further emphasized with a "Value Size 1.5x More" badge, suggesting increased quantity for the customer. The ad aims to convince viewers that this sunscreen is worth buying because it provides superior protection without the typical drawbacks of traditional sunscreens. # Visual style The ad has a clean and modern visual style with a bright color palette and a focus on product presentation. The production quality is high, with professional studio-style lighting and a polished look. The typography is large and bold, enhancing scannability. The ad uses a flatlay style, with the products arranged on a simple gradient background. Overall, the visual style is designed to be eye-catching and highlight the key selling points of the product. # Hooks Headline: 20% OFF SITEWIDE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by grabbing the viewer's attention with the Supergoop! brand name and a sales announcement, establishing urgency and excitement. This is from the brand's perspective. - Next, the ad highlights the promotion of 20% off sitewide, emphasizing the value and limited-time nature of the offer. This part of the story is told from the brand's perspective, focusing on sales and maximizing conversions. - The ad acknowledges that the customer is likely already familiar with the Unseen Sunscreen SPF 50, then encourages them to purchase the value size to save money. This moment is intended to feel like a direct, value-driven recommendation from the brand.

# Ad summary An advertisement for Supergoop! sunscreen products, specifically the Unseen Sunscreen and Unseen Sunscreen Stick, promoting a 20% off sitewide summer sale. The ad features the products held against a bright blue sky background, emphasizing the context of summer and outdoor use. The headline and offer are prominently displayed, along with a mention that it's their only sale of the season, creating a sense of urgency. # Brand positioning Supergoop! is presented as a premium brand focused on sun protection, positioning itself as essential for skincare. The brand emphasizes the importance of sunscreen through its central product, Unseen Sunscreen, and the associated stick variant. The playful name and colorful packaging evoke a sense of fun and accessibility, suggesting that sun protection can be a seamless and enjoyable part of daily life. The brand stands out by focusing solely on sun protection products, highlighting a commitment to expertise in this category. Their positioning feels functional through performance and simplicity, aiming to make SPF a non-negotiable part of daily life, rather than an occasional beach accessory. # Product The featured product is Supergoop! Unseen Sunscreen, available in both a tube and a stick format. The Unseen Sunscreen is defined on-package as a broad-spectrum sunscreen with SPF 50 PA+++, indicating high protection against UVA and UVB rays. Both versions are promoted for their 'unseen' qualities, implying an invisible or lightweight feel on the skin. The tube version has the volume of 1.7 fl oz / 50 mL, and touts a water & sweat resistance (40 minutes). The products are positioned as essential for summer skin, as noted by the phrase, 'The sale your summer skin has been waiting for.' The product names, 'Unseen Sunscreen' and 'Unseen Sunscreen Stick' are USPs that address purchase barriers for consumers who dislike the feeling of traditional sunscreen on their skin. # Visual style The ad features a bright and clean visual style with a focus on the products against a summery sky background. The production quality appears polished, with clear product shots and clean typography. The image treatment includes background blurring and color grading to enhance the blue sky, creating a vibrant and appealing look. The visual elements are arranged to immediately draw attention to the products and promotional offer, making it scannable and eye-catching in a social media feed. # Hooks Headline: OUR ONLY SALE OF THE SEASON # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the announcement of Supergoop!'s 'OUR ONLY SALE OF THE SEASON' (brand's POV), which aims to grab the viewer's attention by highlighting the limited-time opportunity, and encourages viewers to take advantage of the sale. This message creates a sense of urgency and exclusivity. - The ad highlights the offer of '20% OFF SITEWIDE' (brand's POV), positioned prominently to immediately convey the value proposition and further incentivize viewers to explore and purchase products. This reinforces the sale's appeal and encourages immediate action. - The ad features hands holding the Supergoop! Unseen Sunscreen and Unseen Sunscreen Stick (customer's POV), visually presenting the products in use, while emphasizing their appeal for summer skin by stating, 'The sale your summer skin has been waiting for.' This shows the target audience how they can incorporate the products into their summer skincare routine, while building excitement for the sale.

# Ad summary This ad showcases three Supergoop! sunscreen products (Unseen Sunscreen, Play Everyday Lotion, and Glow Screen Sunrise) while promoting a 20% off sitewide sale. # Brand positioning Supergoop! is presented as a brand dedicated to SPF essentials. The brand aims to occupy the space of a fun and reliable brand that offers high-quality sunscreen. The brand's values appear to align with protection and health, promoting a lifestyle that prioritizes skincare and sun safety. The branding is simple and to the point. # Product The ad features three Supergoop! sunscreen products. "Unseen Sunscreen" with SPF 40 is shown in a white tube with a yellow cap and blue text. "Play Everyday Lotion" with SPF 50 is shown in a white tube with a yellow stripe at the bottom and blue text. "Glow Screen Sunrise" with SPF 40 is shown in a white tube with a yellow stripe at the bottom and orange text. The ad focuses on essentials, implying daily use and wide applicability. The sitewide sale of 20% off addresses the purchase barrier of cost, incentivizing immediate purchase. # Visual style The ad has a clean and modern aesthetic. The production quality is highly polished with studio-style product shots. The background features a simple gradient. Typography is large and bold to capture attention. # Hooks Headline: 20% OFF SITEWIDE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing Supergoop!'s "OUR ONLY SALE OF THE SEASON," which immediately grabs attention with a limited-time offer, from the brand's perspective. - The ad then reveals the offer: "20% OFF SITEWIDE," further emphasizing the potential savings from the brand's perspective. - The ad urges viewers to "Stock up on SPF essentials before the sale ends," encouraging immediate action and emphasizing the urgency of the offer from the brand's perspective. - The image showcases Supergoop!'s sunscreen products, including Unseen Sunscreen, Play Everyday Lotion, and Glow Screen Sunrise, providing a visual representation of the products available in the sale from the brand's perspective.

# Ad summary This image ad promotes Supergoop! and their PLAY sunscreen line, highlighting a 20% off sitewide sale. Several PLAY product variations are displayed against a bright yellow background, along with sale messaging. # Brand positioning Supergoop! is presented as a brand focused on providing sunscreen for everyday use. The ad promotes the brand's PLAY line, suggesting a focus on active lifestyles and family use. The brand seems to position itself by providing broad spectrum sunscreen for the whole family. The brand aligns with a lifestyle that prioritizes sun protection for all ages and occasions. The brand messaging is simple, and it is not clear from the ad alone if it pushes against category norms. The brand positioning seems to be functional, offering sun protection in an accessible way. # Product The ad features Supergoop!'s PLAY Everyday Lotion SPF 50, which is a sunscreen designed for daily use. It comes in multiple sizes, including a large bottle with a pump, a smaller tube, and a travel-size option. It is suitable for all family members. The ad highlights its broad spectrum protection, featuring a sunflower extract ingredient. The sunscreen is displayed in bright, sunny settings. The ad is promoting a sale, and it is implied that the sunscreen is popular and in demand. # Visual style The ad has a clean, bright, and polished visual style. The production quality is high with studio lighting and a simple background. The visual motif is product repetition to emphasize different sizes of the sunscreen. Image treatment includes bright, sunny coloring. Typography integration is bold and clear, designed for scannability in-feed. The style is native and high-design, aiming for stop power with its clean look. # Hooks Headline: 20% OFF SITEWIDE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand name, Supergoop!, and an announcement of "OUR ONLY SALE OF THE SEASON," immediately grabbing attention with a sense of urgency and exclusivity. The brand is the narrator, creating excitement for the product line and special discounts. - The ad highlights the offer of "20% OFF SITEWIDE," emphasizing the savings opportunity for potential customers. The brand is the narrator, incentivizing purchase. - The phrase "For every moment in the sun. Stock up on your PLAY SPF favorites" suggests versatile product use. The brand is the narrator, highlighting the product as a sun protection solution for any outdoor activity and promoting the PLAY line as a preferred choice. - A "SALE FRIENDS & FAMILY" badge is displayed to further appeal to a wider audience and create a sense of community around the brand. The brand speaks to a potential customer.

# Ad summary This ad for Supergoop! promotes their friends and family sale with 20% off sitewide. It uses yellow and blue colors and graphics to emphasize the sale. # Brand positioning Supergoop! is presented as a brand offering premium sun protection products. The ad positions the brand as accessible and generous by highlighting their friends and family sale, suggesting that customers are considered part of the brand's inner circle. The brand's tone is playful and inviting, evident in the use of bright colors, fun animations, and the handwritten-style logo. This approach aligns with the category norm of promoting skin health, but pushes against the potential dryness and clinical feel by emphasizing the fun and familial aspects. # Product The ad promotes Supergoop!'s entire range of sunscreen products. The main focus is on the availability of all products at a discounted price during their friends and family sale, emphasizing the opportunity to purchase any item from their collection. The ad doesn't focus on specific product details or USPs but highlights the overarching benefit of accessing premium sun protection at a lower price. The call to action encourages viewers to take advantage of this limited-time offer, addressing the potential purchase barrier of cost by offering a significant discount. # Visual style The ad has a clean and vibrant aesthetic, using a bright yellow and blue color scheme. The editing style features simple animations, creating a playful and engaging feel. The production quality appears polished, with clear typography and smooth transitions. The pacing is quick, with new circles appearing frequently, maintaining viewer interest and emphasizing the sale message. The visual elements are timed to align with subtle sound effects. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a bright yellow background featuring the Supergoop! logo and sale information, immediately drawing attention to the brand and the discount. - 00:03–00:08 Multiple yellow circles with "SALE FRIENDS & FAMILY" text animate to fill the screen, reinforcing the message of the sale and creating a sense of excitement. - 00:08–00:13 The circles recede, revealing the main sale message of "20% OFF SITEWIDE," emphasizing the breadth of the discount and encouraging viewers to shop.