How Strathberry Advertises on Meta

# Ad summary This ad for the brand Demellier presents their line of bags, the Kite Family. Each bag is displayed in a minimalist setting. # Brand positioning Demellier presents itself as a sophisticated and timeless brand that emphasizes the elegance and versatility of its products, aligning with a modern lifestyle. The brand showcases its commitment to ethical and sustainable practices by partnering with local artisans and using consciously sourced materials. Through minimalist design and high-quality craftsmanship, Demellier positions itself as a luxury brand that offers both functional and emotional value, appealing to consumers who appreciate timeless style and responsible consumption. # Product The ad showcases the Demellier Kite Family, a collection of handbags designed with timeless style and functional versatility in mind. The collection includes the Kite Tote, Kite Hobo, and other variations, each crafted from high-quality, consciously sourced materials. The bags come in multiple neutral color options, ranging from light beige to dark brown. The bags are characterized by clean lines and a signature T-shaped clasp in gold. The ad emphasizes the bags' ability to complement a modern wardrobe, highlighting their suitability for various occasions and lifestyles. # Visual style The ad has a clean and minimalist aesthetic, with muted, earth-tone color palettes and a focus on high-quality product photography. The lighting is soft and natural, enhancing the textures and details of the bags. The editing style involves smooth transitions between static shots of magazine spreads, creating a sophisticated and polished feel. The pacing is slow and deliberate, with approximately 8 cuts per minute, allowing viewers to appreciate each product and its setting. The overall effect is a luxurious and understated presentation that aligns with the brand's positioning. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action EXPLORE # Point of view - [object Object] # Storyline - 00:00–00:02 The ad presents images of the Demellier brand's print campaign. The image highlights a woman, dressed in neutral tones, holding a large black bag. - 00:02–00:04 The ad transitions to a display of The Kite Family bags. - 00:04–00:06 The ad then focuses on The Kite Hobo bag. - 00:06–00:08 The ad showcases The Kite Tote bag. - 00:08–00:10 The ad again features The Kite Family of bags. - 00:10–00:12 Finally, the ad features another bag from Demellier. - 00:12–00:17 The ad returns to the first image of the woman with the black bag, shown at the beginning of the ad.

# Ad summary This ad showcases a woman holding a Strathberry handbag against a black and white backdrop. The ad is simple and focuses on highlighting the texture and materials of the bag. # Brand positioning Strathberry is presented as a modern luxury brand specializing in handcrafted leather goods. The brand appears to value quality and design. The brand focuses on timeless, practical style rather than fleeting trends. Strathberry creates products for consumers who value artisanal craftsmanship and subtle luxury. # Product The featured product is a Strathberry handbag. The body of the bag is woven from natural raffia. The bag's structure features smooth white leather trim and a small top handle. The front flap secures with a gold-tone metal bar. The bag appears to be designed for daily use. The small size suggests the bag is intended to carry essential items in a stylish way. The texture suggests that the product is suitable for warmer weather and casual outings. # Visual style The ad has a clean and simple aesthetic with a focus on the product. The use of a black and white backdrop emphasizes the details of the bag. The camera shots are stable, and the editing consists of simple cuts. The overall visual style suggests a polished commercial that aims to highlight the brand's elegant simplicity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by directly presenting the Strathberry handbag at eye level. - 00:01–00:02 The bag is then shown being held by a woman who is facing the camera. - 00:02–00:03 Next, the bag is shown at a slight angle, held by the woman. - 00:03–00:06 The woman rotates her body slightly as she holds the bag at her side. - 00:07–00:11 The woman holds the bag out in front of her at chest level,. - 00:11–00:17 The camera cuts to black where the brand name appears.

# Ad summary This ad showcases a woven bag by Strathberry and shows different ways to hold and style the bag. # Brand positioning Strathberry is presented as a luxury brand that offers high-quality, handcrafted leather goods. The brand's positioning leans into sophisticated elegance and timeless design, focusing on accessible luxury with a focus on craftsmanship. It's positioning is functional with a focus on design and craftsmanship. # Product The advertised product is a woven handbag from Strathberry. The bag features a rectangular shape with a flap closure and a top handle. It has a woven body made from natural fibers, accented with white leather trim. The flap is secured with a distinctive metal bar closure. The bag includes a detachable shoulder strap for versatile carrying options. The brand name, Strathberry, is visibly displayed on the bag's front. # Visual style The ad has a clean and minimalist aesthetic. The editing is simple with static shots and smooth transitions. The production quality is high-end, giving a polished and sophisticated feel, supporting the brand's luxurious positioning. The pacing is slow and deliberate, highlighting the handbag's details and craftsmanship. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a Strathberry woven handbag held up to the camera. A set of hands places the bag on a white surface. - 00:02–00:05 00:02–00:05 The shot changes to a woman holding the bag, showcasing it as an accessory with a dark outfit. This shows how it can be styled with clothing. - 00:05–00:09 00:05–00:09 The camera focuses on the bag itself, with the woman's hands moving it around to highlight its features and design from different angles. This allows the viewer to appreciate the design. - 00:09–00:11 00:09–00:11 The bag is once again presented on the palm of a hand for the viewer to admire its beauty and craftsmanship. - 00:11–00:17 00:11–00:17 The screen goes black, then transitions to show the Strathberry logo.

# Ad summary This ad features a series of handbag colors. The ad displays the Strathberry logo at the end. # Brand positioning Strathberry is presented as a luxury handbag brand, known for its quality craftsmanship and distinctive design. The brand occupies the premium space within the accessories market, appealing to customers who value understated elegance. The brand's positioning appears functional with a focus on the quality and craftsmanship of its products. # Product The ad showcases Strathberry's carda handbag, a bucket-style bag with a structured shape and a top handle. It features a metal bar detail across the top of the bag and is available in several colors: black, tan, light pink, and sienna. The ad emphasizes the color range, presenting the bag in a carousel-like manner. The product has a drawstring. # Visual style The ad has a clean and polished aesthetic with static shots and smooth transitions. The production quality appears high-end, supporting the brand's luxury positioning. The pacing is slow and consistent, emphasizing each product as it is displayed. # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 A gloved hand places various colored Strathberry carda handbags on a chair. - 00:07–00:11 00:07–00:11 The Strathberry logo is displayed on a black background.

# Ad summary This ad showcases Strathberry's The Corda and The Corda Mini handbags, highlighting their design and appeal through visuals of a woman in stylish settings. # Brand positioning Strathberry is presented as a luxury brand, known for its elegant and meticulously designed handbags. The brand's positioning is one of sophistication and timeless style, offering a curated collection of premium leather goods that exude understated luxury. It appears to ignore fleeting trends, instead focusing on classic designs and high-quality craftsmanship. Strathberry aims to occupy a space in the consumer's mind as a brand that values quality, elegance, and enduring style, appealing to customers who appreciate refined aesthetics and attention to detail. The brand aligns with values of sophistication and timeless style, promoting a lifestyle of refined elegance and understated luxury. # Product The featured products are The Corda and The Corda Mini handbags by Strathberry. These handbags feature a distinctive bucket-style design with a unique metal bar detail. The bags are showcased in various colors and finishes. The Corda bags are designed for individuals who appreciate sophisticated, timeless design, the products are functional and suitable for various occasions, from casual outings to more formal settings. The key selling points highlighted in the ad include the bag's elegant design, high-quality materials, and versatility, making them a worthwhile investment for discerning consumers. # Visual style The ad features a polished and sophisticated aesthetic with smooth transitions and a focus on showcasing the luxury bags in elegant settings. The editing style is smooth, with static shots and graceful transitions that emphasize the products and the lifestyle they represent. The production quality is high-end, resembling a polished commercial, which supports the intended tone of luxury and sophistication. The pacing is consistent, creating a calm and refined viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman carrying a black Strathberry Corda bag walks down a staircase. - 00:02–00:03 The woman approaches the camera, showcasing the bag as she descends the stairs. - 00:03–00:05 The woman sits on a couch with a dog, and a cream-colored Corda bag is placed next to her. The dog briefly interacts with the bag. - 00:05–00:05 The woman sits indoors, posing with a gray Corda bag. - 00:05–00:06 The woman walks near a railing with a gray Corda bag. - 00:07–00:07 The woman stands by a window, holding a black Corda Mini bag. - 00:07–00:09 Close-up of the woman holding a black Corda Mini bag in front of a window. - 00:09–00:10 Close-up of the woman holding a brown Corda bag. - 00:10–00:11 The woman walks with a brown Corda bag.

# Ad summary This ad displays the Strathberry Lana bucket bag. It displays different angles of the purse and the logo of the brand. # Brand positioning Strathberry is presented as a high-end fashion brand. The brand appears luxurious, and the focus is solely on the quality of the product. Strathberry differentiates itself by focusing on a single product instead of providing options. # Product The Strathberry Lana bucket bag is made of woven, natural-colored material with a brown leather trim at the base and handle. The purse has a brown leather strap that clasps at the top with gold hardware. There is also a gold charm that hangs from the hardware. The purse can be held by the handle or worn as a shoulder bag or crossbody bag. # Visual style The ad has a polished and luxurious aesthetic. It is well-lit and the focus is on the subject of the ad. The shots have smooth transitions and the pacing is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman holding the Strathberry Lana bucket bag by the handle. - 00:01–00:05 00:01–00:05 The camera rotates around the model, who is wearing the purse as a shoulder bag. - 00:05–00:10 00:05–00:10 The model holds the purse by the handle, displaying the gold hardware and brown leather trim. - 00:10–00:16 00:10–00:16 The screen fades to black before displaying the Strathberry logo in a serif font.

# Ad summary A creator is on the hunt for a new bag and decides to shop at a Holt Renfrew pop-up shop for Strathberry bags. She knows she wants the mosaic nano bag and shares three different color options she is considering for the summer. # Brand positioning Strathberry is presented as a high-end luxury brand, given the featured creator's trip to Scotland, the pop-up shop inside Holt Renfrew, and the design of the bags. The brand values luxury and elegance, which is showcased in their product style and retail experience. The brand is targeted towards individuals who value stylish and sophisticated items and who seek high-quality, luxury items. # Product The featured product is Strathberry's Mosaic Nano bag, which is presented in three different colors. The first color option is caramel, which is described as a perfect summer neutral. The second option is vanilla, which is described as a perfectly elegant summer white. The third option is tan suede, which is said to feel so special. The Mosaic Nano is a structured handbag with a top handle and a fold-over flap, and it features Strathberry's signature metal bar closure. The brand appears to be focused on offering luxury and design in a small, convenient package. # Visual style The ad has a polished and professional look, with a clean and modern aesthetic. The video features well-lit shots, smooth transitions, and a neutral color palette. The overall tone is sophisticated and elegant, aligning with the brand's luxury positioning. The editing style includes quick cuts to maintain a brisk pace. The visuals are timed to match the voiceover, with product actions synced to emphasize key features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let me know which bag I should get. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the creator in front of a wall of Strathberry bags, sharing that she is on the hunt for the perfect summer bag. - 00:03–00:11 She walks outside of the Holt Renfrew department store and shares that she saved herself a flight to Scotland by visiting the Strathberry pop-up in Yorkdale. - 00:11–00:17 The creator walks through the pop-up and is excited about the various styles and colors. She knows that she wants the mosaic nano style. - 00:17–00:21 She notes that she owns the bag in two colors already, and shares that she is torn between which color to pick. - 00:21–00:34 She shares her three color options in the mosaic nano: caramel, vanilla, and tan suede. - 00:34–00:36 She notes that the pop-up is available until May 31st, and asks for feedback on which bag she should get.

# Ad summary This ad showcases a Strathberry handbag in detail. The focus is on the bag's design, material, and hardware. A woman wearing the bag is seen close up and there is no talking or sound effects. # Brand positioning Strathberry is presented as a high-end designer brand specializing in luxury handbags. The brand emphasizes sophistication and quality craftsmanship, positioning itself in the premium segment of the fashion market. The ad focuses on showcasing the details of the bag's design and materials, and appeals to customers who value classic elegance and fine details in their accessories. # Product The ad features a Strathberry handbag, characterized by its unique blend of materials and design. The main body of the bag is constructed from woven raffia, providing a textured, natural look. This is complemented by smooth, dark brown leather accents on the base, trim, handle, and closure strap. The bag features a distinctive gold-toned metal bar and ring hardware, serving as both a decorative element and a secure closure. Its shape is a rounded, trapezoid-like shape, and it has a matching, adjustable leather shoulder strap. The bag is presented as a stylish, versatile accessory suitable for everyday use, and is shown being worn over the shoulder. The ad highlights the bag's craftsmanship and materials, emphasizing its premium quality and design. # Visual style The ad has a polished and sophisticated aesthetic, typical of luxury brand advertising. The editing is minimal, with static shots and smooth transitions that allow the viewer to focus on the product's details. The production quality is high-end, with clear, well-lit shots. The pacing is slow and deliberate, emphasizing the craftsmanship and premium materials of the handbag. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a woman wearing a raffia and leather handbag. The brand name 'Strathberry' appears overlaid on the bag. - 00:01–00:06 The bag is shown from different angles as the woman moves. - 00:06–00:07 A hand opens and closes the bag, showing its contents. - 00:07–00:10 A close up of the hardware details on the bag. - 00:10–00:16 The screen turns black before revealing the brand name.

# Ad summary This ad shows the unboxing of a Strathberry handbag. The ad highlights the packaging and the quality of the bag. # Brand positioning Strathberry is presented as a luxury brand, implied through the high-quality packaging and the design of the handbag. The brand aligns with values of sophistication and elegance, as seen in the minimalist design and neutral color palette. The brand pushes against the trend of fast fashion by focusing on craftsmanship and timeless design. The brand positioning is both functional, offering a practical accessory, and emotional, appealing to consumers who value luxury and style. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, stylish, and sophisticated accessories. # Product The featured product is a Strathberry handbag in a brown color. The bag has a structured design with a top handle and a flap closure secured by a gold-colored metal bar. The bag is made from leather and suede. The bag comes in a black box with the brand name in gold lettering, wrapped in black tissue paper, and a black dust bag, all contributing to a luxury unboxing experience. The bag can be carried by the top handle or worn as a crossbody bag with the included adjustable strap. The ad highlights the bag's design and the quality of the materials, suggesting it is a worthwhile investment. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product's details and quality. The editing style is smooth, with static shots and slow zooms to highlight specific features. The production quality is high-end, giving the ad a luxurious feel. The pacing is consistent, with a slow and deliberate rhythm that allows viewers to appreciate the product's design and materials. The audio-visual sync is subtle, with sound effects timed to product interactions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of the Strathberry handbag, showcasing its design and materials. - 00:02–00:04 The scene transitions to the unboxing of the handbag, starting with the removal of the box lid. - 00:04–00:06 The tissue paper is removed from the box, revealing the dust bag. - 00:06–00:08 The dust bag is taken out of the box, further emphasizing the luxury unboxing experience. - 00:08–00:11 The handbag is revealed, and the camera focuses on the details of the bag, such as the leather texture and the brand logo. - 00:11–00:14 The camera zooms in on the leather texture and the metal hardware, highlighting the quality of the materials. - 00:14–00:15 The sound of the bag's closure clicking is heard, emphasizing the functionality of the design. - 00:15–00:17 The bag is shown from different angles, showcasing its shape and design. - 00:17–00:19 The suede material is highlighted, emphasizing the variety of textures used in the bag's construction. - 00:19–00:21 The bag is opened, and the interior is shown briefly. - 00:21–00:23 The tissue paper inside the bag is removed, showing the bag is new and unused. - 00:23–00:25 The crossbody strap is attached to the bag, demonstrating its versatility. - 00:25–00:27 The strap is shown in detail, highlighting the quality of the leather and hardware. - 00:27–00:31 The ad concludes with a final shot of the handbag, emphasizing its design and brand.

# Ad summary This ad features a woman showcasing Strathberry's Corda handbags in a variety of colors and sizes. The ad follows her throughout her day, highlighting the bag as a functional and stylish accessory. # Brand positioning Strathberry is positioned as a luxury brand, focusing on classic design and stylish functionality. The brand aligns with a sophisticated lifestyle, featuring high-end materials and minimalist designs. Strathberry stands apart from more trend-driven brands by focusing on timeless appeal and quality craftsmanship, making it a functional brand with emotional appeal. # Product The Strathberry Corda is a bucket-style handbag featuring a distinctive metal bar closure. It comes in both standard and mini sizes, available in various colors like tan, navy, gray, black, and white. The bag is made from high-quality leather and features a gold-tone metal bar. The Corda is designed for everyday use, versatile enough to complement different outfits and occasions. The ad highlights its elegant design and practical size, showing it can seamlessly transition from casual daytime activities to more formal evening settings. The Strathberry Corda is a must-have accessory for everyday use. # Visual style The ad has a polished, commercial aesthetic with a blend of natural light and soft studio lighting. The editing style consists of quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high-end, supporting a tone of luxury and sophistication. The visual motifs include frequent close-ups of the handbags and the woman in stylish settings. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a woman's face as she looks into the camera, creating a sense of intimacy and direct address. - 00:02–00:04 00:02–00:04: The woman is shown sitting on a bed with a dog. She interacts with the dog and holds a small white cup, suggesting a relaxed morning routine. This is from the woman's perspective. - 00:04–00:05 00:04–00:05: A close-up shot highlights a tan Strathberry handbag placed on the bed. This is from the brand's perspective to showcase the product. - 00:05–00:08 00:05–00:08: The woman gets up from the bed and walks out of the frame with the dog. The ad then transitions to a neutral scene. - 00:08–00:12 00:08–00:12: She is shown walking down a spiral staircase with a navy blue Corda handbag over her shoulder, emphasizing her movement and how the bag complements her outfit. This is presented from an external observer's perspective. - 00:12–00:15 00:12–00:15: The woman is seen on a couch with the dog. She interacts with the dog, and a light beige Corda Mini bag is shown next to her, highlighting a cozy, domestic setting. The ad presents this from the brand's perspective. - 00:15–00:17 00:15–00:17: The woman is sitting against a wall with a gray Corda handbag next to her, presenting a casual and stylish look. This is from an external observer's perspective. - 00:17–00:20 00:17–00:20: The woman walks down a staircase with the gray Corda bag, reinforcing the bag’s versatility and sophistication. The scene is presented from an external observer's perspective. - 00:20–00:23 00:20–00:23: She stands by a window, holding a black Corda Mini bag, showcasing the bag in a bright, airy setting. This is from an external observer's perspective. - 00:23–00:26 00:23–00:26: Close-up shots focus on her hands adjusting the strap of the black Corda bag, highlighting the bag’s design details. This is from the brand's perspective to emphasize the bag's features. - 00:26–00:31 00:26–00:31: The woman poses again and shows the Corda bag, providing a final look at the product. The ad presents this from an external observer's perspective.

# Ad summary This ad showcases the Strathberry bag being modeled at an outdoor cafe in front of a crowd of people, with a focus on the bag's detail and appearance. # Brand positioning Strathberry is presented as a luxury handbag brand that caters to individuals who appreciate timeless elegance and subtle sophistication. The brand positioning revolves around quiet luxury, emphasizing quality craftsmanship. The ad steers clear of overt branding or flashy displays, allowing the product's intrinsic beauty to speak for itself. This implies a customer base that values understated style and is confident in their fashion choices, seeking investment pieces over fleeting trends. The Strathberry brand ethos appears to align with a lifestyle of curated experiences, artistic pursuits, and an appreciation for classic design. # Product The Strathberry bag featured is a straw-colored, woven handbag with a distinctive trapezoidal shape and a semi-structured silhouette. It features brown leather trim along the base and opening, adding a touch of refinement and durability. The bag's closure is a focal point, utilizing a unique gold-tone metal bar that threads through a circular leather-covered ring and clasps onto a vertical leather tab. The bag features a thin leather shoulder strap and is designed to be carried on the shoulder. The woven straw material provides a textured, summery feel, while the leather detailing elevates the bag's overall aesthetic. The bag is spacious enough to carry everyday essentials, making it a functional yet stylish accessory. # Visual style The ad has a polished, commercial feel with a focus on highlighting the product's details. The editing style includes smooth transitions and a focus on the bag's features. The production quality is high-end, aiming to convey a sense of luxury. The pacing is slow and deliberate, with static shots that allow viewers to fully appreciate the bag's design. The visuals are timed to a classical music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The model is carrying the bag while moving through a crowd of people. This opening shot serves to introduce the product, immediately displaying its design and form, focusing on aesthetics and portability. - 00:02–00:06 00:02–00:06 The model puts the handbag over her shoulder. The perspective is from the viewer. It allows the audience to see how the bag is worn, emphasizing its practicality and how it complements an outfit. - 00:06–00:10 00:06–00:10 The camera focuses on the bag's gold hardware. This close-up highlights the bag's craftsmanship and attention to detail, conveying a sense of luxury and quality to the audience. - 00:10–00:16 00:10–00:16 The shot goes to black, and the brand name, STRATHBERRY, is displayed. The purpose of this final beat is to reinforce brand recognition and leave a lasting impression, solidifying Strathberry as a luxury brand.

# Ad summary This ad showcases the Strathberry Kite handbag, highlighting its design and style. # Brand positioning Strathberry is presented as a luxury brand, focusing on high-quality craftsmanship and timeless design. The brand aims to occupy a space in the consumer's mind as a provider of elegant, understated accessories. The values associated with the brand include sophistication, quality, and attention to detail. The brand positioning is emotional, appealing to consumers who appreciate classic style and refined aesthetics. # Product The featured product is the Strathberry Kite handbag, a tote-style bag with a structured shape and a soft, tan color. It features a top handle and a detachable shoulder strap, both made of matching leather with gold-tone hardware. A distinctive metal bar detail hangs from the front of the bag, adding a touch of elegance. The bag is designed for everyday use, offering ample space for essentials while maintaining a polished look. The ad emphasizes the bag's versatility and timeless appeal, suggesting it is a worthwhile investment for those seeking a sophisticated accessory. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product in a sophisticated manner. The production quality is high, with professional lighting and a neutral color palette. The image treatment includes subtle color grading to enhance the bag's texture and color. The typography is simple and elegant, complementing the overall aesthetic. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a person holding the Strathberry Kite handbag. This is intended to showcase the bag's design and craftsmanship from the brand's perspective. - The camera focuses on the bag's details, such as the leather texture and metal hardware. This is to highlight the quality and attention to detail from the brand's perspective. - The ad concludes with the brand name and product name displayed prominently. This is to reinforce brand recognition and introduce the new product from the brand's perspective.

# Ad summary This ad features a Strathberry handbag prominently displayed in a bright, minimalist setting. The focus is on showcasing the bag's design and brand aesthetic. # Brand positioning Strathberry is presented as a luxury brand with Scottish heritage. The brand emphasizes elegance, craftsmanship, and a minimalist aesthetic. The backdrop featuring a stormy sea suggests a connection to Scotland's natural beauty and rugged landscapes, reinforcing a sense of timeless quality and understated luxury. The brand positions itself for consumers who appreciate high-quality, sophisticated accessories with a subtle nod to cultural heritage. # Product The product is a Strathberry handbag, specifically a structured, rectangular-shaped bag in a light brown or tan color. It features a unique metal bar closure with rounded gold-toned knobs on each end. The bag has clean lines and a fold-over flap design. The (on-package label text) 'STRATHBERRY' brand name is subtly printed near the bottom center of the bag. It's displayed on a small, light-colored wooden stand, elevating the product and highlighting its design. The bag is clearly positioned as a high-end fashion accessory. # Visual style The visual style is minimalist and high-end, with a focus on clean lines and natural light. The production quality appears to be professional and well-lit, suggesting a studio setting. The visual motif includes a simple display setup, emphasizing the product's design against a backdrop that subtly reinforces the brand's identity. The image treatment seems to favor natural color representation with slight brightening to enhance the product's visibility. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a wide shot of the bag in a minimalist, artful display. The intention is to present the product as a work of art, emphasizing its design and craftsmanship. The POV is from the brand, setting a luxurious and sophisticated tone. - The focus then shifts to the bag itself, highlighting its color, shape, and the unique metal closure. This is meant to draw the viewer's attention to the bag's distinctive features and design elements. The POV remains with the brand, showcasing the product's aesthetic appeal. - The inclusion of a backdrop with a stormy sea behind the product adds a visual cue connecting the brand to its Scottish heritage. This reinforces the brand's identity and adds depth to the overall presentation. The POV is from the brand, building a narrative around its origins.

# Ad summary This Strathberry ad showcases a selection of their handbags in different settings. The ad's aesthetic emphasizes quiet luxury and contemporary style. # Brand positioning Strathberry positions itself as a luxury brand with a focus on modern design and handcrafted quality. The brand aims to occupy a space in the consumer's mind that values understated elegance and fine craftsmanship. Their pieces, particularly the featured bags, emphasize functional sophistication that blends with a contemporary lifestyle. The brand leans toward a sophisticated and polished aesthetic, appealing to consumers who appreciate timeless design and subtle luxury. The clean lines, neutral color palettes, and high-quality materials underscore a commitment to quality and refined taste. # Product The ad features Strathberry handbags, particularly showcasing the East/West Mini and Lana Osette styles. The East/West Mini is depicted as a structured, compact handbag with a distinctive metal bar closure. It is shown in various colors and textures. The Lana Osette is presented as a bucket-style bag, crafted from supple leather and featuring a drawstring closure. The bags are shown in use in everyday scenarios, such as walking outdoors or sitting at a cafe. The Strathberry bags cater to individuals who appreciate understated luxury and seek versatile accessories that complement a range of personal styles. # Visual style The ad has a clean, polished aesthetic with soft, natural lighting. The color palette is warm and neutral, dominated by shades of terracotta, tan, cream, and black. The editing is smooth with static shots and slow transitions, creating a sense of quiet luxury. The production quality is high-end, with a focus on showcasing the textures and details of the handbags. The pacing is slow and deliberate, emphasizing the craftsmanship and timelessness of the brand. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a split-screen showcasing different aspects of the handbag. - 00:00–00:02 The upper left section shows a woman walking outdoors carrying the purse, while the upper right quadrant displays a static shot of the purse against a clean backdrop. - 00:00–00:02 The lower left section shows a model holding the purse in her hand while the lower right shows a model sitting down near greenery while wearing the purse. - 00:02–00:05 The ad continues with the same split-screen format with the upper left section showing a close up of the model holding the purse, while the upper right section shows a static shot of the purse against a clean backdrop. - 00:02–00:05 The lower left section shows a model carrying the purse in her hand while the lower right shows a model wearing the purse on her shoulder. - 00:05–00:07 The ad continues with the same split-screen format with the upper left section showing a close up of a different model holding a tan purse, while the upper right section shows a static shot of the purse against a clean backdrop. - 00:05–00:07 The lower left section shows the same model carrying the original purse in her hand while the lower right section shows a model wearing a black purse on her shoulder. - 00:07–00:09 The ad continues with the same split-screen format with the upper left section showing a close up of the tan purse, while the upper right section shows a static shot of the original purse against a clean backdrop. - 00:07–00:09 The lower left section shows the model carrying the original purse in her hand while the lower right shows a close up of the model. - 00:09–00:11 The ad continues with the same split-screen format with the upper left section showing a close up of the tan purse, while the upper right section shows a static shot of the original purse against a clean backdrop. - 00:09–00:11 The lower left section shows the model carrying the original purse in her hand while the lower right section shows the model wearing a black purse on her shoulder. - 00:11–00:16 The ad ends with the Strathberry logo being displayed on screen.

# Ad summary This ad showcases the Strathberry Ricorda bag, displaying various colors. The ad features a model putting the bag on a chair while repeating the name of the product in the background. # Brand positioning Strathberry is presented as a luxury brand specializing in handbags. The ad focuses on the Ricorda model, showcasing its aesthetic appeal through a simple yet elegant presentation. The brand aims to occupy a space in the consumer's mind that associates it with quality craftsmanship and understated sophistication. The brand aligns with values of timeless style and functional elegance, appealing to individuals who appreciate refined accessories. The brand does not push against category norms but rather reinforces them through classic design and premium materials. The brand positioning is both functional, offering a practical accessory, and emotional, appealing to the desire for luxury and sophistication. # Product The Strathberry Ricorda bag is a compact bucket-style handbag featured in the ad. The bag has a structured silhouette with a single top handle. It has a metal bar detail on the front and comes in multiple colors, including black, beige, and brown. The bag is designed for everyday use and is suitable for carrying essential items. The ad emphasizes the bag's aesthetic appeal and versatility, suggesting it is worth trying or buying for its style and functionality. # Visual style The ad has a polished and clean aesthetic, with natural lighting and a focus on showcasing the product's colors. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the brand's luxury positioning. The pacing is slow and steady, with cuts timed to the repetition of the brand name in the audio. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A black handbag is gently placed on a chair. Then several handbags are shown placed on the chair in different colors and shades. - 00:07–00:11 00:07–00:11: The logo of Strathberry is displayed on a black background.

# Ad summary string # Brand positioning Strathberry is presented as a luxury brand specializing in high-quality leather goods, particularly handbags. The brand aims to occupy a space in the consumer's mind as an artisan of stylish and elegant accessories. The values of the brand align with timeless style, evident in the classic designs and neutral color palettes used in their products. Strathberry seemingly ignores the trend-driven norms of fast fashion, focusing instead on enduring appeal and craftsmanship. The brand positioning is both functional and emotional, providing practical accessories while also evoking a sense of sophistication and understated luxury. The functional differences between the bags shown (Corda and Corda Mini) lie in their size, with the Mini offering a more compact option for those seeking a smaller bag. # Product The featured product is the Strathberry Corda handbag, available in both a standard size and a mini version. These bucket-style bags are defined by a distinctive gold metal bar detail that runs horizontally across the top portion of the bag. The bags are made from high-quality leather and come in various neutral colors. The bag is for anyone who wants a stylish, elegant, and artisan bag. These bags can be worn on the shoulder and are the perfect staple piece. The ad addresses the need for functional yet stylish bags with a focus on enduring design and high-quality materials, and also addresses the desire for different bag sizes. # Visual style The ad has a polished, high-end commercial aesthetic with natural lighting and smooth transitions. The editing style uses quick cuts to showcase the product in various settings. The pacing is consistent at around 50-60 cuts per minute. Visual motifs include frequent close-ups of the bags and the gold metal bar detail, as well as a focus on neutral color palettes. Cuts sync with the musical cadence and emphasizes the bag design. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman descends a white spiral staircase wearing a camel coat and carrying a black Strathberry Corda bag. - 00:02–00:04 A woman sits on a sofa next to a Basenji dog with a cream-colored Strathberry Corda bag beside them. - 00:04–00:06 A woman sits with a gray Strathberry Corda bag and then puts it on her shoulder. - 00:06–00:08 A woman looks out a window holding a black Strathberry Corda Mini bag. - 00:08–00:09 A hand touches the black Strathberry Corda Mini. - 00:09–00:10 A person holds a caramel-colored Strathberry Corda bag. - 00:10–00:11 A woman walks with a caramel-colored Strathberry Corda bag.

# Ad summary This ad showcases the Strathberry tote bag and wallet. The tote bag is black and is shown with an individual removing the T-bar closure. Next, the individual removes the wallet from the tote and unzips the wallet. Lastly, the tote is closed again. # Brand positioning Strathberry is presented as a luxury brand, with a focus on classic and sophisticated design. The use of solid colors, gold hardware, and genuine leather implies quality craftsmanship and attention to detail. The brand's association with functional elegance suggests that its products are designed for customers who value both style and practicality. # Product The featured product is a black leather tote bag, styled with a rounded shape and black leather shoulder straps. The bag has a black leather top closure with a gold hoop that attaches to a gold T-bar closure. The ad also showcases a matching black leather wallet with a gold zipper and magnetic closure. The wallet also has a gold hoop with a matching gold T-bar closure. Both the tote bag and wallet feature the 'Strathberry' brand name on the front. # Visual style The ad has a polished and high-end aesthetic, utilizing static shots and smooth transitions to create a sophisticated viewing experience. The production quality is indicative of a commercial, with attention to detail in lighting and composition. The pacing is moderate, with cuts timed to subtle musical cues, enhancing the overall elegance of the presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the bag being held in front of a gray background. - 00:02–00:07 00:02–00:07 The bag is sitting on a gray surface. The individual opens the bag by removing the gold T-bar closure. - 00:07–00:14 00:07–00:14 The individual reaches inside of the bag and removes a matching wallet. The wallet is then opened, revealing a gold zipper that the individual proceeds to unzip. - 00:14–00:23 00:14–00:23 Lastly, the individual places the wallet back in the tote, closes the bag using the T-bar closure, adjusts the bag, and then holds it up to be seen.

# Ad summary This ad showcases a Strathberry handbag by showing what can fit inside. The creator first lays out all of the items next to the bag on a white surface, and then proceeds to put each item inside of the bag, showcasing that it is small but practical. # Brand positioning Strathberry is presented as a luxury accessories brand, specifically specializing in handbags and wallets. The brand is marketed towards consumers that appreciate high end products. This is implied through the use of a clean, neutral background and aesthetically pleasing product design. The products are presented in a functional way while still maintaining an elevated aesthetic. # Product The advertised product is a Strathberry handbag with a matching wallet. The handbag is a neutral tan color with gold hardware and short handles. The matching wallet is the same color as the handbag, and features the same gold hardware. The bag is shown to fit glasses, lipstick, keys, a perfume bottle, a cup of coffee, hairpins, and other every day items. The small size of the bag may give the impression that it will not fit much, however the ad demonstrates that the handbag can be both small and practical. # Visual style This ad has a clean and polished aesthetic. The ad is well lit with a simple white background. The shots are static, and the editing style is simple. The production quality is high, and this supports the intended tone. The pacing is moderate. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the handbag being held up against a white background. - 00:01–00:04 00:01–00:04: The creator zooms out to show the purse on a white surface with all of the items that will go inside of the bag. The shot is from directly above. - 00:04–00:33 00:04–00:33: The creator puts each item into the bag one by one. The shot is from directly above and stays stationary for the duration of this part of the ad. - 00:33–00:36 00:33-00:36: The ad ends with the bag being closed.

# Ad summary This is a luxury fashion ad for Strathberry purses. The ad features close up shots of several different styles and colors of purses against a light peach background. Throughout the ad, there are different shots of a model holding the purses or posing in luxury environments with the purses. # Brand positioning Strathberry is presented as a luxury brand that specializes in high-end purses. The color palettes are all neutral tones. They offer multiple styles, colors, and sizes. They are styled in a luxury fashion setting and modeled by a high fashion model. The brand pushes against the norm of needing to be a loud or in your face brand by relying on simple colors and backgrounds to still convey a sense of style and luxury. # Product Strathberry offers a diverse line of luxury purses. They are high-end bags that come in various styles, sizes, and neutral colors. Each bag features the signature Strathberry metal bar accent. The different types of purses range from totes to shoulder bags. These bags are for everyday use or can be used as an accent piece. The bags are stylish and subtle enough to go with many different looks, but also eye catching. The bags are high quality and meant to last. # Visual style The ad has a luxury aesthetic. The colors are very neutral with occasional pops of pastels. The setting is very luxury with high fashion models. The editing style is smooth and features slow cuts between shots. The production quality is polished. The pacing is slow, giving the ad a very relaxed feeling. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen showing different styles and colors of Strathberry purses. - 00:02–00:06 The ad continues showing different styles of purses and a model. - 00:06–00:12 More poses of the model with different Strathberry purses are shown. - 00:12–00:34 More poses and closeups of Strathberry purses continue as the ad progresses. - 00:34–00:42 The Strathberry logo appears on screen.

# Ad summary This image ad for Strathberry features a collection of handbags and a card holder. The ad promotes a limited-time gift offer with an additional 10% off. # Brand positioning Strathberry is positioned as a luxury brand offering high-quality leather goods. The brand is presented as refined and sophisticated, with a focus on classic design and craftsmanship. The clean and elegant aesthetic suggests a commitment to timeless style, targeting consumers who value understated luxury and quality. Strathberry distinguishes itself by offering limited-time gift options and exclusive discounts, appealing to customers seeking premium products with added value. # Product The ad features a selection of Strathberry's leather goods, including two distinct handbags and a card holder. One handbag is structured with a top handle and a sleek, black exterior, accented by a gold-tone bag charm. The second handbag is a light-colored, structured bag with a metal top bar, accessorized with a patterned scarf tied to the handle. The card holder is crafted from textured brown leather. These products appeal to individuals seeking stylish, high-quality accessories that offer both functionality and an elevated aesthetic. The products are designed for daily use, offering practical solutions for carrying essentials while maintaining a polished look. # Visual style The ad has a clean and sophisticated visual style, typical of luxury brand advertising. The production quality is high, with studio lighting and careful attention to detail. The image treatment includes subtle color grading to enhance the product's textures and colors. The ad employs a minimalist approach, with a focus on the product presentation and elegant composition, aiming for a high-end, polished aesthetic. # Hooks Headline: 限定ギフト # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the Strathberry brand name, immediately setting the tone of a high-end product. The intention is to establish brand recognition and attract consumers familiar with the luxury goods market, delivered from the brand's POV. - The focal point then shifts to a promotional message about a "limited gift" offer. This communicates the time-sensitive nature of the deal and aims to create a sense of urgency and value for potential customers, from the brand's perspective. - The ad concludes with a visual display of the brand's products (handbags and card holder). This intends to showcase the quality and design of Strathberry's offerings, encouraging viewers to consider purchasing the advertised items. The audience is experiencing the visual appeal from the customer's POV.