How Sallve Advertises on Meta

# Ad summary This ad for Sallve skincare products features two products, the Hidratante Reparador and the Creme Retexturizador Noturno. The ad highlights a discount on the products and uses a lilac and purple color scheme. # Brand positioning Sallve is positioned as a modern skincare brand that formulates products that are designed to renew, even out, and strengthen even the most sensitive skin. The brand name is prominently displayed on both products, reinforcing its identity. A playful, lowercase, purple 3D rendering of the brand name 'sallve' with a party hat on the 'i' adds a whimsical and approachable tone, suggesting the brand is fun and not overly serious. By emphasizing gentle yet effective solutions, Sallve carves a niche for itself in the market as a brand that is both efficacious and suitable for sensitive skin types. # Product The ad showcases two distinct Sallve skincare products: the Hidratante Reparador (repairing moisturizer) and the Creme Retexturizador Noturno (night retexturizing cream). The Hidratante Reparador, packaged in a blue tube, includes ceramidas, pantenol, alfa-bisabolol, manteiga de karité, and eletrólitos to hydrate and repair. The Creme Retexturizador Noturno, contained in a purple jar, features nano retinol, ácido glicólico, pantenol, and omegas 6 e 9, designed to retexturize skin overnight. The ad addresses the purchase barrier by showcasing a discount, making these specialized skincare products more accessible. The moisturizer aims to hydrate and repair, while the cream focuses on retexturizing during sleep. # Visual style The ad has a clean, modern, and playful visual style. The products are the focal point, showcased against a gradient background with soft lighting. The 3D rendering of the brand name with the party hat adds a fun, approachable element. The typography is clear and legible, with a mix of font weights to highlight key information like the discounted price. The color palette is primarily purple and blue, contributing to a calming yet vibrant aesthetic. The overall production quality appears polished, suggesting a high-quality skincare brand. # Hooks Headline: para renovar, uniformizar e fortalecer até as peles mais sensíveis # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a 3D rendering of the brand name, Sallve, with a playful party hat on the 'i'. This creates a lighthearted and celebratory tone, immediately associating the brand with fun and accessibility. This is the brand introducing itself. - The copy, 'para renovar, uniformizar e fortalecer até as peles mais sensíveis,' is displayed below the brand name, establishing the products' core benefits of renewing, evening, and strengthening even the most sensitive skin. This message is from the brand, emphasizing its suitability for sensitive skin types. - The Hidratante Reparador and Creme Retexturizador Noturno are shown floating in the center, visually highlighting the products being promoted. The brand is presenting the products and their benefits. - The ad displays 'R$35 OFF' alongside the original price 'R$204,80' crossed out and the discounted price 'R$169,80' in a larger, bolder font. This is presented from the brand's perspective, creating a sense of urgency and incentive. - The disclaimer '*promoção válida por tempo limitado, ou enquanto durarem os estoques' is shown at the bottom, clarifying the terms of the promotion. This message is from the brand, managing customer expectations regarding the offer's availability.

# Ad summary Image ad for Sallve products highlights the brand's anti-chafing stick and moisturizer set. The ad promotes an offer where customers can earn points for purchases. The ad also states the price for the duo. # Brand positioning Sallve is positioned as a brand that encourages consumers to become members and earn points with every purchase. This approach creates a sense of exclusivity and rewards customer loyalty. The brand's identity leans towards a modern, functional, and rewarding experience, differing from brands that rely solely on product features. # Product The ad showcases Sallve's anti-chafing stick and moisturizer, which are designed to treat and prevent chafing. The anti-chafing products are intended for those seeking relief and prevention of skin irritation. The anti-chafing stick is a solid balm stick, while the anti-chafing moisturizer is a cream. Both include ingredients like niacinamide, allantoin, and avocado butter. The moisturizer aims to treat and prevent chafing, soothe sensitive skin, provide a light and comfortable texture, and keep skin hydrated for 24 hours. The inclusion of the price point and a points reward system aims to address purchase barriers by showcasing the cost and benefits of buying the duo. # Visual style The ad uses a bright, clean visual style with a focus on product presentation. The lighting is soft and even, creating a professional and polished look. The composition is simple and direct, with the products arranged in a visually appealing stack. The typography is modern and legible, complementing the overall aesthetic. The bright pink color scheme is consistent with the brand's identity, enhancing recognition. The product-focused approach with a clear background makes the ad scannable and suitable for in-feed placement. # Hooks Headline: minhasallve # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by promoting the brand’s membership program, emphasizing the rewards and exclusive benefits of earning points with each purchase. The intention is to attract new customers by highlighting the long-term value and loyalty incentives associated with the brand. The story is told from the brand's perspective. - The ad displays the anti-chafing stick and moisturizer set, highlighting key features, price, and an offer to earn points. The intention is to showcase the product and present a reason to purchase by showing the consumer the potential benefits of the product. This is told from the brand’s perspective.

# Ad summary The ad showcases Sallve's anti-chafing balm and moisturizing cream in a visually appealing layout, highlighting their benefits for different textures and ease of use. # Brand positioning Sallve is presented as a modern and approachable brand focused on skincare. The brand appears to prioritize effective formulations for everyday concerns like chafing and hydration, with a focus on gentle and comfortable textures. This positioning suggests a brand that is both functional and enjoyable to use, without resorting to overly complex or aggressive marketing tactics. The overall tone is clean, friendly, and accessible, aiming to make skincare simple and appealing to a wide audience. # Product The ad features two Sallve products: an anti-chafing stick and a moisturizing cream. The anti-chafing stick comes in a solid balm format and is designed for easy gliding with a velvety touch, packaged as a pink tube with a twist-up applicator. The moisturizing cream is presented as a cream formula that is light and hydrating, in a pink squeeze tube. Both products are highlighted for their soothing qualities and address the discomfort of chafing, promoting skin comfort and hydration. Each product contains ceramides. # Visual style The ad features a clean, product-focused visual style with bright lighting, pastel colors, and minimalistic design elements. The production quality appears highly polished, reminiscent of studio-shot skincare ads. The flatlay arrangement and use of solid background colors contribute to a modern, scannable aesthetic. # Hooks Headline: proteção contra assaduras em diferentes texturas # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the products' suitability for addressing chafing across different skin textures. This is told from the brand's perspective, establishing relevance by addressing a common skin concern and framing the products as a solution for a variety of needs. - The brand then introduces the two product formats: a cream formula and an easy-glide stick. This comparison is intended to showcase the product line's versatility, appealing to different preferences and use cases. - The ad concludes by reinforcing the Sallve brand, aiming to build brand recognition and trust.

# Ad summary This ad compares the brand's stick product with the cream, noting the differences between each and when each should be used. # Brand positioning Sallve is presented as a brand that provides skin care products. This is implied through the image, which shows two different skin care products being advertised, and their positioning of providing products to combat skin friction and moisturize the body. The brand provides functional solutions to everyday skin issues. The brand seems to position itself towards simplicity and effectiveness, focusing on specific needs such as preventing friction and providing continuous hydration. They offer a solution to friction related irritations and dry skin. # Product The ad showcases two Sallve anti-friction products: a stick and a cream. The stick product is designed for prevention and immediate treatment, with a practical stick format ideal for daily use on the go. The cream is designed for continuous body hydration for daily and prolonged use, with a cream texture. Both products are designed to combat friction and provide hydration, but cater to different application preferences and use cases. # Visual style The ad has a clean, minimalistic visual style. It is a studio shot, with a flatlay style. The image has a flat, vector-like treatment, with simplified shapes and forms. The color scheme is bright and features soft pastel shades. The layout is grid-based, organizing information clearly. # Hooks Headline: qual antiatrito usar? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, “qual antitatrito usar?” (which anti-friction to use?), to immediately engage viewers and suggest a decision. This question is posed from the brand's perspective to draw the viewer into considering the product options. - The tagline "depende do seu momento" (depends on your moment) is included to indicate that the choice of product depends on the customer's current situation, implying versatility and personalized solutions. This is presented by the brand as a guiding principle. - The image then divides into two sides, one for each product, where the left side displays the stick product with benefits such as "prevenção + tratamento imediato" (prevention + immediate treatment), "formato bastão, prático" (stick format, practical), and "ideal para usar e seguir o dia" (ideal to use and follow the day). This half of the story is communicated by the brand as the value proposition for its stick format. - The right side shows the cream with its benefits: "hidratação corporal contínua" (continuous body hydration), "uso diário e prolongado" (daily and prolonged use), and "textura em creme" (cream texture). This half of the story is also communicated by the brand, highlighting the benefits of its cream format. - The ad closes with a statement "prevenção, tratamento e conforto" (prevention, treatment, and comfort), summarizing the overall value proposition of the products from the brand's perspective.

# Ad summary This ad promotes Sallve's anti-chafing cream and stick, highlighting their use in preventing irritation during exercise. It features a woman using the cream and stick before and after her workouts. The ad emphasizes the products' sweat resistance, solid format, and ability to calm skin for pain-free sleep. # Brand positioning Sallve is presented as a modern skincare brand focused on addressing specific needs related to active lifestyles, particularly chafing and irritation. The brand is positioned as a solution for those who experience discomfort during physical activities, emphasizing its products' functional benefits such as sweat resistance, convenient formats, and skin-calming properties. Sallve aims to occupy a space in the consumer's mind as a reliable and effective choice for preventing and treating exercise-related skin issues. # Product The ad features two Sallve products: the Hidratante Anti atrito Corporal (anti-chafing moisturizing cream) and the Bastão Anti atrito Corporal (anti-chafing stick). The cream is designed to prevent chafing and hydrate the skin before workouts, containing ingredients like niacinamide and allantoin. It is showcased being applied at home before exercising. The stick is presented as a convenient, solid-format solution for on-the-go use, fitting easily into a pocket and providing mess-free application. Its solid format ensures it doesn't melt. Both products work to resist intense sweat, prevent chafing, and soothe the skin for pain-free sleep, addressing the barrier of discomfort during and after physical activity. # Visual style The ad has a polished, commercial feel with a blend of natural and studio lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The visual motifs include close-ups of the products and the woman using them. The overall aesthetic is clean and bright, aligning with the brand's modern and functional approach. The editing rhythm is timed to the music, enhancing the ad's appeal. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a split screen: The upper part shows a woman applying cream on her thigh while sitting on a bed and the bottom part shows a woman doing leg presses in the gym. - 00:05–00:09 The next shot shows the cream in the hand. - 00:09–00:13 Next, the woman is running on the street. - 00:13–00:19 The next shot shows the woman's shoulder with cream applied to it, and then at the gym with sweat on the same spot after the workout. - 00:19–00:24 The woman is shown walking down the stairs and putting the anti-chafing stick in her pocket. - 00:25–00:28 The ad cuts to a shot of the woman sitting in front of the camera and applying the anti-chafing stick to her body. - 00:28–00:33 A close up shot of the anti-chafing stick. - 00:33–00:37 She's sitting on a bed applying the anti-chafing stick to her ankle and foot, and then cuts to her putting on a boot. - 00:37–00:41 She's sitting on a bed applying the anti-chafing cream to her thigh. - 00:41–00:46 The ad ends with a product shot.

# Ad summary The ad showcases a duo of anti-chafing products. It features both a cream to hydrate and recover skin, and a stick to protect and reapply. The ad highlights the dual approach to address friction-related skin issues. # Brand positioning The brand aims to occupy the space of effective and convenient solutions for skin friction issues. Positioned as a modern and approachable brand, it offers practical solutions without unnecessary complexity. Sallve aligns with a lifestyle that values comfort and protection during physical activities. It pushes against the norm of ignoring or enduring skin friction problems, offering proactive and easy-to-use solutions. The brand positioning is functional, focusing on delivering performance-driven products that are simple to integrate into daily routines. # Product The ad features a duo of anti-chafing products designed to treat and protect the skin. The first product is a cream meant for hydrating and recovering the skin. It is contained in a pink tube. The second product is a stick designed for protecting and reapplying without effort. The cream is intended to hydrate and recover the skin after chafing has occurred, while the stick is for proactively protecting the skin from chafing with easy reapplication. The products are presented as a solution to the problem of skin friction, addressing the purchase barrier of inconvenience and difficulty in managing this issue. # Visual style The ad has a clean and modern visual aesthetic with a focus on product demonstration. The production quality appears to be high, with well-lit shots and a soft color palette. The image treatment includes background removal and layering of different visuals, creating a collage-style effect. The typography integration is large and bold, ensuring the messaging is easily scannable. The visual style aims to be modern, emphasizing functionality and ease of use. It balances approachability with a polished look, enhancing the product's appeal in a way that is scannable on a feed. # Hooks Headline: Dupla antiatrito: trata e protege # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of a woman applying a cream to her thigh, highlighting a use case and implying that it is an effective solution to treat chafing issues. The intention is to position the brand as a solution that treats and protects from chafing, shown from the customer’s perspective. - The ad transitions to a shot of a woman applying an anti-friction stick to her shoulder, suggesting the ease of reapplication and use in different areas of the body. The intention is to emphasize its ease of use and versatility, from the customer's perspective. - The ad shows an up-close view of the Sallve anti-friction stick in its packaging, reaffirming brand recognition and product form factor. The intention is to highlight the brand and ease of use from the brand's perspective.

# Ad summary A woman shares her top 3 reasons for using Salve's firmador pró-colágeno cream. # Brand positioning Salve is presented as a brand that challenges the norm of simply replacing lost collagen. Instead, Salve provides products that stimulate the skin to produce its own collagen, promoting firmness and elasticity. The brand values efficacy by providing products with peptides and bio-stimulators that help increase collagen and elastin. Salve positions itself as a brand that cares about how the product feels on the skin, offering a light, quickly absorbing aqua-gel texture. # Product Salve's firmador pró-colágeno cream is designed to stimulate collagen production in the skin. It's an aqua-gel formula with peptides, Matrixyl, and hyaluronic acid. The cream contains bio-stimulating actives that aid in increasing collagen and elastin. The cream improves skin texture, making it smoother and more uniform, while also minimizing pores, wrinkles, and lines. The aqua-gel texture is lightweight and quickly absorbs, leaving the skin hydrated from day one. It is recommended to use two pumps of cream twice a day to see skin improvements such as firmness and beauty. # Visual style The ad uses a UGC style with natural lighting and minimal editing. The cuts are relatively quick, with approximately 12 cuts per minute, maintaining a consistent pace throughout the video. The focus is on showcasing the product and the creator's experience using it, aligning with the informal and relatable style common on platforms like Reels and TikTok. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Aproveite o mês de aniversário Salve para garantir suas fórmulas favoritas com até 50% off no site. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the video by sharing that she's going to discuss 3 reasons why she uses firmador pró-colágeno from Salve. - 00:05–00:08 The creator shares the first reason: It’s not enough to just replace collagen. - 00:09–00:16 The creator describes how firmador stimulates the skin to produce collagen with 3.5x more collagen type 1 and 1.4x more collagen type 3 with peptides and active bio-stimulators. - 00:17–00:22 The creator shares how firmador preserves the firmness of the skin, recovers sustenance, and defines facial contours. - 00:23–00:25 The creator asks “why do we want firm skin?” and answers with her second reason: the texture improves. - 00:26–00:31 The creator elaborates on reason two by saying firmador leaves the skin smoother, more uniform, and minimizes pores, wrinkles, and lines. - 00:31–00:34 The creator shares that her third reason is more personal. She doesn’t like the feeling of product on her skin. - 00:35–00:43 The creator explains how firmador’s aqua-gel texture disappears on the skin, feels light, absorbs quickly, and leaves the skin feeling hydrated from the first day of use. - 00:43–00:49 The creator shares that with two pumps, twice a day, the skin changes to be firmer and more beautiful without you even noticing. - 00:50–00:55 The creator shares that you can take advantage of Salve’s anniversary month for up to 50% off your favorite formulas on the site.

# Ad summary This ad by Salive is promoting a limited-time offer for their anniversary, where customers receive 15% off and free shipping on certain product combinations. # Brand positioning Salive is presented as a modern skincare brand that offers a range of products designed to enhance and retexturize the skin. The brand is positioned as being generous with the offer of free shipping and a 15% discount. The brand aligns with a value of enhancing skin while making it affordable. # Product The products featured are Salive's Creme Retexturizador Noturno (nighttime retexturizing cream), one unnamed formula, and a sunscreen product with SPF 60. The Creme Retexturizador Noturno is a skincare product designed for nighttime use to retexturize the skin. The SPF 60 sunscreen protects the skin from sun damage, which implies protection from aging and hyperpigmentation. Purchasing the Creme Retexturizador Noturno with either another formula or the SPF 60 sunscreen gets you 15% off and free shipping, which attempts to lower purchase barriers. # Visual style The ad has a polished aesthetic with bright lighting and minimal editing. The creator is filmed from the chest up in a selfie style. The box with the products floating above the creator is edited in. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Agora corre que é por tempo limitado. (Now run because it's for a limited time.) # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is informing the viewer of a Salive anniversary deal. - 00:01–00:08 She says that if you buy the nighttime cream and another formula you can get 15% off. - 00:08–00:11 She encourages the viewer to hurry because the deal is for a limited time.

# Ad summary This ad by Sallve promotes their antioxidant-rich tinted sunscreen and Vitamin C stick. The ad highlights a limited-time discount on the products, emphasizing antioxidant action and sun protection. # Brand positioning Sallve is presented as a brand focused on advanced skincare solutions that blend sun protection with skincare benefits. The emphasis on 'ação antioxidante e proteção solar com cor' (antioxidant action and sun protection with color) suggests a focus on functional beauty that enhances skin health while providing cosmetic benefits. Sallve positions itself as a provider of tinted sunscreens and vitamin-enriched skincare that goes beyond basic sun protection, appealing to consumers who seek comprehensive, skin-enhancing solutions. It pushes against the traditional norm of basic sunscreens by including skincare benefits. # Product The ad features two Sallve skincare products: the 'protetor solar antimanchas com cor' (tinted sunscreen) and the 'bastão vitamina C' (Vitamin C stick). The tinted sunscreen is SPF 90 and is designed to protect against sunspots while providing UVA/UVB protection, containing ingredients like ácido tranexâmico and niacinamida. The Vitamin C stick contains 10% pure vitamin C, astaxantina, ceramidas, and centella asiática, providing antioxidant benefits and promoting skin health. Both products are highlighted for their ability to enhance skin protection and improve skin appearance. The ad promotes the benefit of antioxidant-rich and sun-protecting qualities. # Visual style The ad features a clean, modern aesthetic with a pastel color scheme and stylized typography. The image is well-lit and professionally shot, with a focus on product visibility and clear messaging. The use of 3D text and a party hat adds a playful touch, while the gradient background creates a soft and inviting atmosphere. The overall style aims for a balance between informative and appealing, designed to catch the eye in a social media feed. # Hooks Headline: ação antioxidante e proteção solar com cor para uma pele ainda mais protegida # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the brand name 'Sallve' in a stylized, 3D purple font to immediately establish brand recognition. The brand is telling the audience that it is the focus of this image, meant for viewers to instantly recognize it. - The storyline then progresses to describe the product benefits: 'ação antioxidante e proteção solar com cor para uma pele ainda mais protegida' (antioxidant action and sun protection with color for even more protected skin). This informs the customer of the product's primary function in terms of skincare and protection. The brand is speaking, explaining the value of its product and what customers can expect when they use it. - Next, the ad prominently features both the tinted sunscreen and the Vitamin C stick. This visual display allows the customer to see the products being promoted. The brand is showing the customer what the products are and what their packaging looks like. - The ad concludes by presenting a limited-time offer: 'R$45 OFF' along with the original price 'R$199,80' crossed out and the discounted price 'R$154,80' highlighted. This creates a sense of urgency and incentivizes immediate purchase. The brand is speaking, encouraging the audience to take advantage of the promotion and buy the product now.

# Ad summary An ad featuring Sallve sunscreens with an offer. # Brand positioning Sallve is presented as a brand dedicated to providing true protection for the skin, emphasizing the importance of skincare routines that cater to the skin's needs from various environments. The brand does not make explicit comparisons to competitors. It has a functional brand positioning of providing products to protect the skin. # Product The ad showcases three Sallve sunscreens. The first is a yellow sunscreen with SPF 60. The second is a purple sunscreen with SPF 90 for anti-spot treatment. The third is a red sunscreen with SPF 50 for oily skin. Each product is presented in a vibrant color to emphasize its unique function. # Visual style The ad has a clean, minimalist aesthetic with bright product packaging. The use of flat colors and simple shapes gives it a modern and approachable feel. The ad uses a floating product flatlay on a plain background. # Hooks Headline: do Guaíba ao litoral, sua pele merece proteção de verdade # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the need for true skin protection, setting the stage for the products to be introduced. The intent is to immediately establish the brand's focus on skin health and protection from environmental factors, experienced from a brand perspective. - The ad features three sunscreens, each with different SPF levels and benefits, showcasing the brand's range of solutions. The intent is to showcase the variety of products and their unique functions, from a brand perspective. - An offer for 20% off is presented when purchasing two Sallve sunscreens, incentivizing purchase. The intent is to drive sales by offering a discount, experienced from a brand perspective.

# Ad summary This ad is for the brand Sallve, which is having an anniversary sale. The products highlighted in the ad are Creme Retexturizador Noturno and Formador pro-colágeno. # Brand positioning Sallve is presented as a skincare brand that is celebrating an anniversary. The brand appears to focus on providing an array of products for different skin concerns. The brand is playful and is not afraid to follow current trends as suggested by the use of animated emojis. The brand also appears to be providing a discount, which implies they want the customer to feel like they are getting the best deal and incentivizing them to make a purchase. # Product The products featured are Sallve's Creme Retexturizador Noturno and Formador pro-colágeno. The Creme Retexturizador Noturno is advertised alongside the offer of 15% off when another formula is added to the purchase and using the coupon code RETEX. The Formador pro-colágeno is also presented as part of the deal to encourage customers to buy both. # Visual style The overall aesthetic of the ad is simplistic with pastel colors and a clean font. The editing style is static with no transitions. The production quality is clean. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad shows a graphic with the brand name and a 15% discount when purchasing two formulas.

# Ad summary This ad features a woman demonstrating how to use two Salve vitamin C sticks on her face. She shares the ingredients, and how to use each product. # Brand positioning Salve is a skincare brand that strives to make skincare intuitive, informative and practical. Their products include ingredients such as vitamin C, niacinamide and caffeine. They focus on the simplicity of each product and being high performance. # Product The ad promotes two Salve vitamin C sticks. The first product is the antioxidant eye stick which contains vitamin C, niacinamide, and caffeine. It is designed to combat premature aging and reduce fine lines, puffiness, and bags under the eyes while diminishing signs of tiredness. It effectively hydrates the skin, leaving it feeling cool and refreshed. The second product is the pure 10% vitamin C stick, made with double-layer technology to protect its formula from oxidizing. Its light, invisible formula keeps skin feeling dry and comfortable, preventing irritation caused by vitamin C concentration. It aims to reduce lines and wrinkles, while increasing firmness and elasticity, and creating luminosity without feeling heavy. The product is promoted for its ability to improve collagen. # Visual style The video has a polished, commercial aesthetic with a focus on the speaker's face, ensuring clear visibility and focus. It uses quick cuts and transitions to keep the viewer engaged. The pacing is fast. The background is minimal, keeping the attention on the speaker and the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action se eu fosse você aproveitava que é aniversário da Salve e corria pro site # Point of view - [object Object] # Storyline - 00:00–00:01 The creator prefaces that this is a controversial subject. - 00:01–00:05 00:01–00:05 The creator states that 7 years ago, before Salve, she only knew about hyaluronic acid. This is intended to convey her initial limited knowledge of skincare ingredients and how far the brand has come since. - 00:05–00:09 00:05–00:09 She shows two types of vitamin C in a stick format, asking the audience how and when to use them, creating anticipation to learn about the products. - 00:09–00:13 00:09–00:13 The creator expresses that Salve's products are intuitive, informative, and practical. This is intended to position the brand as user-friendly and reliable. - 00:13–00:17 00:13–00:17 She talks about the antioxidant eye stick which counts with vitamin C, niacinamide and caffeine. - 00:17–00:22 00:17–00:22 The creator explains how it helps to combat premature aging and to reduce fine lines, highlighting the anti-aging benefits of the product. - 00:22–00:28 00:22–00:28 She mentions how she loves that the stick is cool, and it reduces puffiness and bags under the eyes, emphasizing the immediate soothing effects. - 00:29–00:34 00:29–00:34 The creator states that the stick diminishes signs of fatigue and hydrates effectively, highlighting how it rejuvenates the skin around the eyes. - 00:34–00:39 00:34–00:39 She transitions to the vitamin C pure 10% stick, with double layer technology, creating intrigue around its unique design. - 00:39–00:44 00:39–00:44 The creator explains the formula comes in a protected format to prevent oxidation, establishing product freshness. - 00:44–00:54 00:44–00:54 She warns that vitamin C is sensitive and oxidizes easily, emphasizing the stick's formula will avoid irritation, creating a sense of quality. - 00:55–01:06 00:55–01:06 The creator reveals the finish is light and invisible, highlighting the product's non-greasy quality. This aims to reassure users who prefer a natural look and feel. - 01:06–01:11 01:06–01:11 She lists the results as increasing firmness, elasticity, and bringing luminosity without weighing down the skin, promising a healthy glow. - 01:12–01:15 01:12–01:15 The creator states that the product also improves collagen up to 2.5x. - 01:15–01:21 01:15–01:21 The creator expresses excitement about Salve's anniversary, encouraging viewers to visit the site, urging viewers to take immediate action. - 01:21–01:25 01:21–01:25 The creator concludes the video by saying that when it comes to skincare, Salve gives the present to people, reiterating the brand's generosity and appealing sentimentally.

# Ad summary This ad shows a variety of diverse people answering the question, "How would you define the Pro-Collagen firming in a word?" The common answer is "firmness." # Brand positioning The ad focuses on the Brazilian brand, Sallve. This brand is promoted through its Firmer Pro-Collagen product, and the ad is focused on promoting the skin benefits of firmness. The brand is marketed using UGC-style testimonials, and has a playful tone. # Product The product promoted in the ad is the Firmer Pro-Collagen AQUAGEL. This comes in light blue jar packaging and has peptides matrixyl, hyaluronic acid, adenosine vectorizada and peptides bioestimulador ingredients. This is a skin care cream and the benefit of it is to improve the firmness of your skin. # Visual style The ad has a UGC feel with the testimonials. The backgrounds are simple and the lighting is diffused. The production quality is high, but it retains the personable tone of a user testimonial. The edit rhythm is quick with cuts between each person. The audio is synced to the cuts. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 Diverse people ask the question of how you would define the Firmer Pro-Collagen in one word. - 00:00–00:07 People respond with words like "firmness", "beauty", "technology", "innovation" and "practicality." - 00:08–00:12 The product, Firmer Pro-Collagen AQUAGEL is shown. - 00:13–00:16 It concludes with a redhead stating, "Now you know how to maintain the firmness of the skin."

# Ad summary This image ad shows two Sallve skincare products, one for daytime use and one for nighttime use, with the goal of reducing signs of aging 24 hours a day. # Brand positioning Sallve is presented as a modern and effective skincare brand focused on providing solutions for different times of the day. The brand offers products like the firmador pró-colágeno (pro-collagen firming) for daytime use and creme retexturizador noturno (nighttime retexturizing cream). This aims to communicate that Sallve is science-backed and addresses specific skin concerns around the clock. Sallve’s approach seems functional and science-based, as it highlights key ingredients and their benefits, as well as its focus on targeted treatments for different needs and times of day, demonstrating their consideration for a well-rounded, effective skincare regimen. # Product The ad features two Sallve skincare products: the firmador pró-colágeno (pro-collagen firming) and the creme retexturizador noturno (nighttime retexturizing cream). The firmador pró-colágeno is for daytime use (USO DIURNO) and aims to provide mais colágeno, mais firmeza e menos rugas (more collagen, more firmness, and fewer wrinkles). It contains ingredients such as PEPTIDEOS MATRIXYL, ÁCIDO HIALURÔNICO (hyaluronic acid), adenosina vetorizada (vectorized adenosine), and peptideo bioestimulador (bio-stimulating peptide). The creme retexturizador noturno is for nighttime use (USO NOTURNO) and offers renovação potente para uma pele uniforme (powerful renewal for even skin). Its ingredients include NANO RETINOL, ÁCIDO GLICÓLICO (glycolic acid), pantenol (panthenol), and omegas 3, 6 & 9. Both products are positioned as advanced skincare solutions focused on anti-aging, each designed for specific times of day to maximize effectiveness. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility. The production quality is high, with studio-style lighting and a simple background. The visual motifs include rounded-corner rectangles behind the product to add color, while the use of bold product labels contributes to a functional design. The color palette is soft with pastel tones, which conveys a modern and approachable feel. # Hooks Headline: rotina antissinais 24 horas # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "rotina antissinais 24 horas" (24-hour anti-aging routine), establishing the ad's intention of communicating a comprehensive, all-day skincare regimen. This is conveyed from the brand's perspective to immediately set the stage for the product offerings. - The daytime product, firmador pró-colágeno, is shown on the left with a description indicating it should be used during the day (USO DIURNO) and that it provides "mais colágeno, mais firmeza e menos rugas" (more collagen, more firmness, and fewer wrinkles). The brand is telling the viewer about the benefits of using the product during the day. - The nighttime product, creme retexturizador noturno, is shown on the right with a description indicating it should be used at night (USO NOTURNO) for "renovação potente para uma pele uniforme" (powerful renewal for even skin). The brand is telling the viewer about the benefits of using the product during the night.

# Ad summary An image ad for Sallve featuring a promotion for a combination of their Super Pro-Colágeno and Super Vitamina C serums to increase collagen and combat premature aging. # Brand positioning Sallve is presented as a modern and innovative skincare brand that focuses on effective ingredients and visible results. The brand aims to occupy a space in the consumer's mind as a science-backed skincare provider that combines advanced formulations with an appealing aesthetic. Sallve's positioning seems to emphasize functionality and visible results by highlighting key ingredients. The brand aligns with a tone that balances scientific efficacy with playful visual elements. # Product The ad features two Sallve "super" serums: Super Pro-Colágeno and Super Vitamina C. The Super Pro-Colágeno is formulated with peptides at 10% concentration, including Matrixyl peptides, copper peptides, and hyaluronic acid, aimed at boosting collagen production. The Super Vitamina C contains 20% vitamin C and peptides, described as antioxidant, ácido maltabidnice (in Portuguese, ácido maltobiônico), and lactic acid, designed to combat oxidative stress and brighten the skin. The products are presented as a solution to increase collagen and combat premature aging. The USPs are the advanced peptide and vitamin C formulations that address common skincare concerns. The ad's offer promotes a price discount on this product combination. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation. The production quality is high, with studio-style lighting and a soft gradient background. The 3D brand name at the top adds a playful touch, while the overall design remains minimalist and visually appealing. The image treatment is clean and polished, emphasizing the products' features and benefits. # Hooks Headline: combinação para aumentar o colágeno e combater o envelhecimento precoce # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's POV, the ad opens with the brand's logo and header, 'combinação para aumentar o colágeno e combater o envelhecimento precoce,' to convey the offer is a product bundle designed to improve collagen and combat premature aging. - The brand shifts the focus to the featured products and ingredients to explain how they address the problem in the opening header. - The brand highlights a price discount to incentivize purchase.

# Ad summary An image ad for Sallve products featuring a discount, showcasing a lip balm and night cream for renewed skin and reduction of dark circles. # Brand positioning Sallve is presented as a skincare brand focused on delivering renewed skin and addressing specific concerns like dark circles. The brand positions itself as part of the beauty and skincare industry, offering solutions with claims of antioxidant properties and overnight retexturizing effects. The use of product names and claims, alongside the modern packaging, suggests a focus on science-backed ingredients and targeted skincare solutions, appealing to consumers who seek effective and convenient beauty products. # Product The ad features two skincare products: a Bastão Antioxidante, which is a lip balm containing Vitamin C and caffeine, intended to provide antioxidant benefits and target the eye area; and a Creme Retexturizador Noturno, a night retexturizing cream formulated with nano retinol and glycolic acid. The lip balm is packaged in a stick format with an orange and green color scheme, while the night cream comes in a cylindrical jar with a purple color scheme. Both products are explicitly marketed to provide skin benefits, with the lip balm targeting dark circles and the night cream focusing on retexturizing the skin overnight. The overall message is to entice viewers with the promise of renewed skin and reduced dark circles through the combined use of these products. # Visual style The ad features a clean, modern aesthetic with a gradient background and 3D text elements. The product photography is well-lit and focuses on the packaging details. The color scheme is primarily purple and orange, with a playful party hat element adding a touch of whimsy. The overall style is polished and appealing, fitting for a beauty or skincare product ad. # Hooks Headline: para uma pele renovada e sem olheiras ao acordar # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Sallve brand name with a celebratory party hat, immediately establishing a festive and positive brand presence. This is likely the brand communicating its approach to skincare as something to celebrate. - The ad copy highlights the benefit of using Sallve products, communicating that the brand promises 'uma pele renovada e sem olheiras ao acordar' (renewed skin and without dark circles upon waking). This is likely the brand telling the customer about the outcomes they can expect. - The advertisement showcases both Sallve products, an antioxidant lip balm and a retexturizing cream, demonstrating the tools the brand offers to provide refreshed skin. The brand is using this moment to promote its line of product offerings. - The ad concludes by showcasing a price discount from R$229,80 to R$189,80, communicating the offer available to the customer if they purchase. This is the brand attempting to close the sale by telling the customer about the deal.

# Ad summary This ad features two Sallve skincare products - Antioxidante Hidratante and Limpador Enzimático em Pó - and promotes an offer for R$30 off, bringing the price down to R$144.80 for a limited time. # Brand positioning Sallve is presented as a modern and approachable skincare brand, focusing on effective solutions for common skin concerns. The brand aligns with a skincare-as-self-care lifestyle, positioning itself as a go-to solution for simple yet effective routines. The brand aims to stand out from the complexity and confusion often associated with skincare, by offering products that reduce steps without sacrificing results. Sallve emphasizes simplicity and efficacy in its product formulations, targeting consumers who value straightforward and reliable skincare solutions. # Product The ad showcases two Sallve skincare products: Antioxidante Hidratante and Limpador Enzimático em Pó. The Antioxidante Hidratante is designed to hydrate the skin while providing antioxidant protection. The product's packaging highlights ingredients like mango, vitamin C, and hyaluronic acid, promising to rejuvenate and restore the skin. Limpador Enzimático em Pó is a powdered enzymatic cleanser containing papain and white clay, designed to gently exfoliate and purify the skin. Both products are presented as part of a 2-step routine to reduce blackheads and enlarged pores. The ad aims to address the common pain point of complicated skincare routines, offering a simplified solution with clear benefits, and reducing the financial barrier with an R$30 off offer. # Visual style The ad employs a clean and minimalist visual style with a pastel purple gradient background and a focus on the product packaging. The use of 3D balloon-like shapes for the logo adds a playful touch. The overall aesthetic is modern and approachable, aiming to convey simplicity and efficacy. # Hooks Headline: para reduzir cravos e poros dilatados em apenas 2 passos # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first highlights the brand and product promise with the Sallve logo and a claim, "para reduzir cravos e poros dilatados em apenas 2 passos" (to reduce blackheads and enlarged pores in just 2 steps). This message is conveyed from the brand's perspective, setting the stage for the product presentation by clearly stating the benefit and ease of use. - The image then focuses on the two featured products: Antioxidante Hidratante and Limpador Enzimático em Pó. From the brand’s perspective, this showcases the solution being offered, providing a clear visual of what the customer will receive and use. - The ad concludes by presenting a limited-time promotional offer. The brand is trying to close the sale by reducing the cost and encouraging immediate purchase with the offer R$30 off, promoting the lower price of R$144.80.

# Ad summary This ad promotes Sallve brand skincare products to control oiliness. It features a cleanser, moisturizer, and sunscreen with a limited-time discount. The ad is visually bright, clean, and designed to appeal to a young audience. # Brand positioning Sallve is presented as a modern, skincare brand focused on providing complete routines to control oiliness. The brand uses clean and simple product presentation with bright colors to suggest a fresh and approachable tone. With explicit references to ingredients like niacinamide and green tea, the brand aligns with a functional, ingredient-focused approach that appeals to consumers seeking effective solutions for oily skin. The pricing shown is in Brazilian Real, which suggest Sallve operates in the Brazilian market. # Product The ad features three Sallve products designed to control oiliness. First, the "limpador antioleosidade" is a cleanser with ingredients like glycolic acid, niacinamide, and green tea. It promises to control oiliness, deeply cleanse, unclog pores, and provide a refreshing sensation. Second, the "hidratante antioleosidade" is a moisturizer with hyaluronic acid, niacinamide, and prebiotics. Third, the "protetor solar toque seco" is a sunscreen with SPF 50 and UVA/UVB protection, featuring carnosine and niacinamide. The products are collectively presented as a complete routine to address oily skin concerns. # Visual style The ad features a clean, modern aesthetic with bright product colors set against a soft purple gradient background. The brand name at the top uses a playful 3D puffy font, while the product information is presented in a straightforward manner. The overall design is simple and eye-catching, leveraging negative space to highlight the products. The addition of a party hat adds a playful element. # Hooks Headline: uma rotina completa com controle da oleosidade em todos os passos # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name and an introduction to the promise of an entire routine with oil control in all steps. This serves to immediately tell the audience what the ad is about from the brand's perspective. - The ad then showcases the three products, highlighting the ingredients to speak to their benefits and the product volumes to emphasize key features from a brand perspective. - The ad closes with a discount, providing incentive to purchase by calling out the former price and the new sale price from the brand's perspective.

# Ad summary This ad by Sallve promotes two skincare products: an antioxidant hydrating serum and a retexturizing night cream. It highlights a limited-time offer with a discount, aiming to encourage immediate purchase. # Brand positioning Sallve is presented as a brand focused on advanced skincare solutions that address skin texture, wrinkles, and lines. The brand emphasizes scientific ingredients like Nano Vitamin C, hyaluronic acid, retinol, and glycolic acid. Positioned as a cosmeceutical brand, Sallve targets customers seeking effective, science-backed skincare that delivers noticeable results for day and night use. # Product The ad features two Sallve products: an antioxidant hydrating serum designed for daytime use and a retexturizing night cream. The antioxidant hydrating serum contains Nano Vitamin C 10%, hyaluronic acid, resveratrol, caffeine, niacinamide, and carnosine. It is packaged in an peach-colored tube with green labeling. The night cream is a retexturizing treatment containing Nano Retinol and glycolic acid, plus panthenol and omegas 6 & 9, presented in a cylindrical purple container with light purple labeling. The ad promotes that the products work together day and night to improve skin texture and reduce wrinkles and lines. The inclusion of a limited-time discount addresses the purchase barrier by making the products more accessible. # Visual style The ad features a clean, minimalist visual style with soft lighting and a pastel color palette, primarily using shades of purple and peach. The product presentation is polished and professional, suggesting a high-quality, trustworthy brand. The typography is modern and legible, ensuring the message is easily scannable. The overall aesthetic gives the impression of a brand that is contemporary and efficacious. # Hooks Headline: cuidado dia e noite para uniformizar a textura e reduzir rugas e linhas # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Sallve brand name and introducing the overall benefit of using the products: improving skin texture and reducing wrinkles and lines. The brand aims to immediately capture attention and communicate the core value proposition. - Next, the ad highlights two specific products, an antioxidant hydrating serum and a retexturizing night cream, along with their key ingredients. The brand is showing the products' functions to underscore the products' benefits and the specific components that deliver the promised results. - Finally, the ad presents a limited-time discount to encourage immediate purchase. This is to incentivize potential customers by creating a sense of urgency and value.

# Ad summary The ad showcases three Sallve skincare products: a facial cleanser, an antioxidant moisturizer, and a sunscreen. The ad highlights a discount on the set of products, emphasizing their practical and effective use for a skincare routine. # Brand positioning Sallve presents itself as a skincare brand focused on providing essential products for a practical and effective routine. The brand seems to position itself as a provider of accessible skincare solutions, simplifying routines with versatile products that deliver on their promises. The brand seemingly aims to counteract overly complicated or ineffective skincare norms, offering reliable products for daily use that the customer can rely on for simplicity and efficacy. # Product The ad showcases three Sallve skincare products designed for a comprehensive daily routine. The first product is a facial cleanser containing niacinamide, moringa extract, phytosqualane, and panthenol. It is formulated to deeply cleanse, remove pollution and light makeup, control oiliness, and is tested on sensitive skin. The second product is an antioxidant moisturizer containing Nano Vitamin C 10%, hyaluronic acid, resveratrol, and caffeine. The third product is a sunscreen with SPF 50, UVA/UVB protection, carnosine, and niacinamide, with a dry-touch finish. These products collectively address the customer's need for a complete routine: cleansing, moisturizing, and sun protection. # Visual style The ad has a bright and clean visual style, with soft lighting and a blurred background to emphasize the products. The image quality is highly polished and studio-shot, with attention to detail in product presentation and arrangement. The color palette is pastel, contributing to a fresh and modern aesthetic. # Hooks Headline: o básico nada básico para uma rotina prática e eficaz # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Sallve logo and a declaration that it offers 'the basic, but not basic' for a practical and effective routine. The brand uses this statement to position itself as providing essential yet high-quality products, appealing to customers seeking simplicity without sacrificing effectiveness. This is told from the brand's perspective. - Next, the ad highlights a discount, showing the original price crossed out and the discounted price emphasized. This is designed to create a sense of urgency and incentivize immediate purchase. The brand is highlighting the value proposition, which will appeal to customers who are more budget conscious. - Finally, the ad showcases the three key products in the Sallve skincare line, listing ingredients and benefits. This helps customers understand the products' features and how they fit into a comprehensive skincare routine. This information is shared from the brand's perspective to inform and persuade the customer of the product's benefits.