How Qonto Advertises on Meta

# Ad summary An image ad promoting Qonto, a business financial solution, focusing on accessible credit options. The ad features a shop owner scanning clothing, overlaid with callouts highlighting the benefits of Qonto's credit services. # Brand positioning Qonto presents itself as a modern and accessible financial partner specifically designed for businesses. The brand aims to occupy a space in the consumer's mind as an innovative alternative to traditional banking, offering credit solutions tailored for business needs. It promotes values of simplicity, efficiency, and financial empowerment, contrasting with the perceived complexity and rigidity of conventional financial institutions. Qonto aligns with a lifestyle of entrepreneurship and business growth, positioning itself as an essential tool for managing and expanding businesses. The functional aspect of Qonto focuses on providing ready-to-use credit while maintaining a brand identity centered around ease of use and accessibility. # Product The featured product is Qonto's business credit solution, described as 'ready-to-use credit for your business.' It works by providing businesses with accessible credit options. The ad explicitly states three key features: 'Carte à débit différé' (deferred debit card), 'Paiement fractionné' (fractional payment), and 'Découvert' (overdraft). These features suggest that Qonto aims to provide flexibility and immediate access to funds for businesses, addressing purchase barriers by offering multiple payment options. The USPs of the product include its ease of accessibility and ready-to-use nature, making it a practical tool for business owners. The ad targets business owners who need quick and flexible credit solutions to manage their finances and support their business operations. # Visual style The ad has a bright, clean, and approachable visual style. It uses natural lighting and a real-life setting to create a sense of authenticity. The color palette is soft and muted, with neutral tones dominating the background and clothing. The image treatment appears minimal, with slight adjustments to enhance the brightness and clarity. The typography is clean and legible, complementing the overall modern aesthetic. The comic-book style 'BIP' callouts are a playful touch to indicate sound. The use of semi-transparent badges and the subject's warm smile help to create a user-friendly feel. It feels like a modern lifestyle ad. # Hooks Headline: Le crédit, repensé # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand's name and tagline 'Le crédit, repensé' (Credit, reimagined) to introduce the main message. This establishes the brand's innovative approach to credit services from the brand's perspective. - The text 'Le crédit prêt-à-l'emploi pour votre business.' (Ready-to-use credit for your business) is displayed to highlight the product’s main benefit, which is accessible credit for businesses. This is from the brand's POV. - The image of a shop owner scanning clothing demonstrates a practical use case of the credit solution in a business setting from the customer’s POV. - Overlaid callouts highlight the key features of Qonto's credit services: 'Carte à débit différé' (deferred debit card), 'Paiement fractionné' (fractional payment), and 'Découvert' (overdraft) from the brand’s POV. - The sound effect 'BIP' repeated thrice as the shop owner scans items simulates the experience of using the product in real time and reinforces the immediate action, from the customer’s perspective. - A disclaimer appears at the bottom: 'Sous réserve d'éligibilité, des GGU s'appliquent' (Subject to eligibility, the GTU apply) in a small font, likely for legal reasons from the brand’s perspective.

# Ad summary This ad promotes Axonaut, an app for small business owners and micro-entrepreneurs. The ad explains that the business' revenue ceiling has been raised, so businesses can generate more income and grow even more without having to change their business status. The ad is intended for current small business owners who sell both services and products. # Brand positioning Axonaut presents itself as a modern and accessible resource for small business owners, freelancers, and micro-entrepreneurs in France. The brand aims to occupy a space in the consumer's mind as a practical solution that helps small businesses grow without unnecessary complications. The visuals, language, and modern aesthetic align with a tech-forward lifestyle. Axonaut challenges traditional notions of business rigidity by promoting a more flexible approach to entrepreneurship, emphasizing simplicity and ease of use to help entrepreneurs achieve a higher income without changing their business status. The brand positioning is both functional and emotional. # Product The featured product is Axonaut, a business tool that helps micro-entrepreneurs manage their business. According to the ad, the revenue ceiling has been raised for 2026, 2027, and 2028, allowing micro-entrepreneurs to generate more income without changing their business status. If you sell services, your ceiling goes from €77,700 to €83,600. If you are in tourism or sell goods, you can now make up to €203,100. However, if you do both services and sell goods, your maximum for services must stay at or under €83,600. This is a product worth buying for small business owners who want to grow their business and generate more income without changing their business status. # Visual style The ad has a polished yet accessible aesthetic, blending professional shots with UGC-style visuals. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots to emphasize key information. The production quality is a hybrid of a commercial and UGC feel, supporting a tone that is both informative and relatable. There are no obvious visual motifs. The pacing is quick with many cuts per minute. Audio-visual sync occurs when text or product actions are timed to voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action tag un pote qui en a besoin # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a presenter talking about micro-enterprises. The message is that it is time to stop holding back your business, because the revenue ceiling has been raised for micro-enterprises. This message is delivered by the presenter, and is meant to convey good news for those in the micro-enterprise space. - 00:03–00:07 00:03–00:07 The scene cuts to a screen recording of a web page explaining the new revenue thresholds for micro-enterprises. The article states that these revenue thresholds have been revised. The message is that the changes are official, and intended to convey a sense of validation to the viewer. - 00:07–00:11 00:07–00:11 The presenter's voice continues. The ad describes who the changes affect (freelancers, coaches, consultants). The presenter also mentions that if you sell services, your new revenue threshold is €83,600. This information is meant to convey the specific benefits of these changes. - 00:11–00:14 00:11–00:14 The ad pivots to who else the new changes affect. If you sell products, you're threshold is €188,700. You can now get almost €7,000 of bonuses per year. - 00:14–00:25 00:14–00:25 The presenter continues speaking. If you sell products online or have a tourism business, the new ceiling is €203,100. If you pass that amount, you'll finally pass the €200K threshold. This information is meant to convey the specific benefits of these changes and encourage the viewer to believe that they will now have more room to grow their business. - 00:25–00:36 00:25–00:36 The presenter asks the viewer what happens if they do both. The revenue threshold would be the same as if you only sell goods or are in tourism (€203,100) with a maximum of €83,600 for your service side. This information is meant to encourage the viewer to believe that they will now have more room to grow their business without changing their status. - 00:36–00:41 00:36–00:41 The ad ends with the presenter asking the viewer to tag a friend in the comments who needs to know about this information and tell them to comment any questions. This is meant to act as a CTA.

# Ad summary This ad promotes Qonto as a credit option for small businesses. It features a woman at a retail store using a payment system, paired with text outlining the credit services offered. # Brand positioning Qonto positions itself as a modern banking solution designed specifically for businesses. The brand aims to occupy the space of reliable financial partner, offering credit and payment solutions that are tailored to the needs of entrepreneurs and small business owners. By emphasizing flexible credit options and easy accessibility, Qonto promotes a lifestyle where business owners can manage their finances efficiently and focus on growth. Qonto challenges traditional banking norms by offering a streamlined, tech-enabled experience. # Product Qonto offers credit solutions designed for businesses. It provides features such as deferred debit cards (Carte à debit différé), installment payments (Paiement fractionné), and overdraft options (Découvert). The product is geared towards business owners needing flexible financial solutions to manage their cash flow and make purchases. By emphasizing its credit services, Qonto addresses potential barriers of immediate payment needs, offering tools for better financial management. The product is worth trying or buying for its modern approach to business banking, designed to meet the evolving needs of entrepreneurs and small businesses. # Visual style The ad features a blend of clean graphic elements with a real-world business scenario. The production quality appears polished, with professional photography and clear typography. The image treatment includes subtle color grading, making the overall tone bright and inviting. The layout is simple and grid-based, ensuring scannability in a feed. The combination of a real-life setting and digital-style callouts creates a balance between authenticity and strategic design. # Hooks Headline: Le crédit prêt-à-l'emploi pour votre business. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The Qonto logo appears, establishing the brand identity. This is being presented from the brand's perspective, introducing itself as the provider of the featured services. - A light peach-colored banner appears with text reading "Le crédit, repensé" (credit, rethought), communicating that the brand offers a new approach to credit. This statement comes from the brand, positioning itself as innovative and modern. - The text "Le crédit prêt-à-l'emploi pour votre business" (Ready-to-use credit for your business) appears below, clarifying the offering is business credit. This comes from the brand, highlighting its services are specifically tailored for businesses. - A woman is scanning clothes at a retail store with speech bubbles that say "BIP". This is shown from the customer's perspective, illustrating how the product is used in a business setting during a transaction. - Three options for credit from Qonto are listed: "Carte à débit différé" (deferred debit card), "Paiement fractionné" (installment payment), "Découvert" (overdraft). These options appear from the brand's perspective, detailing the credit products available to the customer. - Text appears at the bottom of the image reading "Sous réserve d'éligibilité, des CGUs'appliquent" (Subject to eligibility, the GCU's apply), which is a disclaimer. This is coming from the brand, which is including a legal disclaimer about eligibility.

# Ad summary This is an ad by Qonto promoting their professional accounts and the speed at which they can be created. # Brand positioning Qonto is presented as a modern and efficient solution for professional banking needs. The ad emphasizes speed and ease of account creation, suggesting a streamlined and instant experience. The brand positions itself as innovative and tech-forward, appealing to professionals who value efficiency and modern solutions. The brand steers clear of traditional banking norms, focusing instead on a seamless, instant digital experience. # Product The product being advertised is a professional bank account offered by Qonto, emphasizing its quick setup. The ad highlights that a professional account can be opened in just 10 minutes. It underscores the immediate benefits, such as instant account opening, swift receipt of transfers, and rapid creation of bank cards. It promotes Qonto as a solution that addresses the common frustration of lengthy banking procedures, offering a fast and efficient alternative. # Visual style The ad has a clean and minimalist visual style, featuring a white background that highlights the products and text. The color palette is muted, consisting of grays, cream, and black, which gives the ad a modern and professional feel. The image has a high-quality, studio-shot appearance, with sharp focus and even lighting. The layout is simple and direct, aiming for quick comprehension and a polished look. # Hooks Headline: Votre compte pro en 10 minutes chrono. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases various elements of Qonto's professional banking services, including a MasterCard, bank card, and an IBAN, to illustrate the platform's features. This moment aims to visualize the tools and resources available, from the brand's perspective, highlighting the tangible aspects of their offer. - The ad then declares that a pro account can be created in 10 minutes chrono. The brand promises a fast and efficient solution to the time consuming process of account creation. - The ad reinforces the instant and effortless nature of Qonto's services, highlighting that account opening, receipt of transfers, and creation of cards are all instantaneous. The brand is telling the user that they are getting an immediate start to their account.

# Ad summary This ad promotes Qonto business financing. The ad presents an interview setup where people are asked about experiencing money troubles. The interviewees laugh as they recount their experiences, creating an atmosphere of camaraderie and shared commiseration. The interview is interspersed with details about how Qonto has helped entrepreneurs stay on track. # Brand positioning Qonto presents itself as a financial partner for entrepreneurs and small businesses. The brand offers banking solutions specifically designed to address the financial challenges faced by these businesses. Qonto aims to position itself as a reliable and understanding ally for business owners. The brand values itself on empowering its users to smoothly navigate the financial aspects of running a company. # Product Qonto is presented as a financial solution designed to support entrepreneurs and small businesses. The product acts as a tool that helps businesses manage their finances more effectively. The company seeks to remove barriers and provide support for entrepreneurs who need help with financial management. The ad addresses the common frustrations faced by business owners. It presents Qonto as a reliable ally that helps companies stay afloat. # Visual style The ad is low-end, with interviewees sitting in front of colorful backgrounds. The camera framing varies, but is usually focused on the person speaking at the moment. The overall tone is casual, resembling a podcast or YouTube interview series. Edits are timed to coincide with the beat of the music, adding emphasis to each cut. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a man talking about a good investor he used, France Travail. - 00:03–00:06 The ad cuts to a woman being asked if she has ever had money problems, she says yes. - 00:06–00:10 She explains that she works in an industry currently in crisis, the restaurant industry, and it is not always easy. - 00:10–00:13 The man from the beginning is asked if he has ever had to borrow money, he says he has been lucky enough to not have to. - 00:14–00:21 He continues to speak on France Travail and how it helped him launch his activity. - 00:22–00:27 Another man is asked about the difficulty of entrepreneurship, who compares it to unemployment. - 00:28–00:33 The woman from before disputes this, saying it is an opportunity given by the French government. - 00:33–00:39 She continues, stating that she has dealt with clients who leave and/or don't pay. - 00:40–00:43 A new man is asked if he has problems with money, he says not really. - 00:43–00:51 The original man loves this nuance, and the man goes on to explain the difficulties in payment with clients. - 00:52–00:58 The ad finishes with a new man, who states that money isn't the main motivator, but not being paid is. - 00:59–01:01 The original man says he understands and loves this.

# Ad summary This ad promotes Qonto, a business account that can be opened in 10 minutes. The ad features a smartphone displaying the Qonto app interface, showing a list of transactions. A Qonto debit card is floating next to the phone. # Brand positioning Qonto is presented as a modern and efficient solution for professional banking needs. The brand emphasizes speed and accessibility, suggesting that setting up a business account is quick and straightforward. The clean design and focus on digital transactions position Qonto as a forward-thinking alternative to traditional banking, appealing to tech-savvy business owners who value convenience and streamlined financial management. # Product The product being advertised is Qonto, a business account designed for professionals. The ad highlights the ease and speed of opening an account, claiming it can be done in just 10 minutes. The Qonto app interface is displayed on a smartphone, showcasing a list of transactions and providing a glimpse into the account management features. A Qonto debit card is also featured, emphasizing the product's functionality for making payments. The ad addresses the potential barrier of lengthy and complicated account setup processes, positioning Qonto as a simple and efficient solution for managing business finances. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a gradient background and floating product elements creates a sense of depth and visual interest. The overall aesthetic is professional and trustworthy, aligning with the brand's positioning as a reliable solution for business banking. # Hooks Headline: Votre compte pro rémunéré ouvert en 10min. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "Votre compte pro rémunéré ouvert en 10min," immediately conveying the core value proposition: a professional, interest-bearing account that can be opened quickly. The brand is telling the audience that Qonto offers a fast and efficient solution for business banking needs. - The ad then shows a smartphone displaying the Qonto app interface, with a list of transactions visible on the screen. The brand is demonstrating the app's functionality and ease of use, providing a visual representation of how users can manage their accounts. - A Qonto debit card is floating next to the phone, further emphasizing the product's practicality and usability. The brand is showcasing the physical component of the service, reinforcing the idea that Qonto is a comprehensive solution for business banking. - The ad concludes with the Qonto logo, reinforcing brand recognition and solidifying the message that Qonto is a reliable and efficient solution for professional banking needs. The brand is reinforcing its identity and leaving the audience with a clear understanding of what Qonto offers.

# Ad summary The image ad promotes Qonto as a credit solution that does not slow down construction sites. It features a construction worker using a drill and highlights the benefits of using Qonto credit, such as deferred debit card payments, installment payments, and overdraft options. # Brand positioning Qonto is positioned as a modern, innovative financial solution tailored for businesses, especially those in dynamic industries like construction. The brand emphasizes efficiency and problem-solving by offering credit solutions that prevent delays in projects. The brand aims to occupy a space in the consumer's mind as a partner that understands the unique challenges faced by businesses and provides financial tools to help them thrive. It values practicality, speed, and reliability, setting it apart from traditional financial institutions that may not cater specifically to the fast-paced nature of construction and similar industries. The brand positioning is primarily functional, focusing on performance and simplicity to enhance business operations. # Product The advertised product is a credit solution designed to prevent project delays, specifically targeting businesses in industries like construction. The service offers several financial features: a deferred debit card payment option, installment payments, and overdraft facilities. These features address common financial challenges that can slow down projects. The credit solution aims to streamline financial transactions, providing flexibility and ensuring that businesses have the necessary funds when they need them. The ad highlights the credit solution's ability to keep projects on track, positioning it as a vital tool for efficient business management. The offering is presented as an agile solution that keeps pace with the demands of dynamic industries. # Visual style The ad features a blend of real-life imagery and graphic elements. The photo of the construction worker using a drill gives the ad a realistic feel, while the stylized "VZZZZ" effect and clean graphic elements add a modern touch. The image treatment appears natural, with balanced lighting and minimal color grading. The typography is clean and legible. The overall design balances realism with a modern, approachable aesthetic, making it visually engaging and easy to understand in a quick scroll. # Hooks Headline: La solution de crédit qui ne ralentit pas vos chantiers. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the brand name "Qonto", and a short tagline "Le credit, repensé" which presents Qonto as a modern, innovative financial solution. This opening aims to introduce the brand and its fresh perspective on credit services from the brand's perspective. - The ad copy then declares, "La solution de credit qui ne ralentit pas vos chantiers," addressing a key pain point for construction businesses: financial delays. The purpose of this line is to immediately connect with the target audience by offering a solution to their specific challenge. The brand is speaking to the viewers in this beat. - The visual of a construction worker actively using a drill reinforces the context of a construction site and shows the customer in a real-world scenario. The added "VZZZZ" sound effect further emphasizes the action, creating a sense of activity and urgency. The perspective is that of a customer. - The ad concludes by detailing three key features—"Carte à débit différé," "Paiement fractionné," and "Découvert"—presented as solutions within the Qonto credit service. These features aim to provide concrete reasons why Qonto is a superior choice, offering flexibility and financial support to prevent project delays. The message is conveyed from the brand's perspective.

# Ad summary This advertisement promotes Qonto, a business account service, by spotlighting the unsung heroes who work late into the night. The ad displays a montage of nighttime business owners as the Qonto van passes by with a message thanking the specific type of person who is running that business. The message is repeated in a simple text overlay: "Quand la ville dort, ils travaillent", highlighting those who continue to work while others rest. # Brand positioning Qonto positions itself as a champion for small businesses, specifically those whose work is often unseen or unappreciated. The brand aims to occupy a space that celebrates the dedication and hard work of entrepreneurs who operate outside of typical business hours, such as bar owners, taxi drivers, kebab shop owners, and bakers. Through simple language and visual cues, Qonto aligns with the values of perseverance and dedication, pushing against the norm of only recognizing mainstream or high-profile businesses. The brand messaging is more emotional than functional, aiming to create a sense of solidarity and appreciation for the often-overlooked contributions of these small business owners. # Product Qonto is an online business account that offers financial solutions for entrepreneurs and small businesses. While the specifics of the product are not detailed, the ad implies that Qonto provides services such as pro accounts, invoicing, and business creation, potentially simplifying financial management for these businesses. The ad doesn't explicitly address purchase barriers, but it indirectly suggests that Qonto understands and supports the unique challenges faced by small business owners who work unconventional hours. The key takeaway is that Qonto is a service worth trying because it recognizes, appreciates, and potentially caters to the specific needs of these unsung entrepreneurial heroes. # Visual style The ad has a UGC feel due to the raw, handheld camera work and natural lighting that suggests it was filmed in real-time. This ad uses quick cuts throughout the video, increasing the pacing as the ad moves on. The editing is synced with the music beats, adding a layer of rhythm to the ad. This supports a casual tone for the audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A title card displays the city of Marseille at 3:00 AM. This is to set the tone for the rest of the ad to be in a nighttime setting. This moment begins the overall narrative by establishing the time frame of the ad, which is late night/early morning. - 00:01–00:04 00:01–00:04 A car drives down an empty street, and the driver presses the mute button on the radio. This sets the scene for a quiet, late-night drive. This action signifies a transition into the main content of the ad. - 00:04–00:10 00:04–00:10 A van drives past a restaurant, and the screen on the side displays a message to the restaurant staff, specifically bar patrons. This is the beginning of the ad's central message, expressing gratitude to those who work late. The perspective is from an observer showcasing the Qonto van's messaging. - 00:10–00:15 00:10–00:15 A woman inside the restaurant waves goodbye, and the van drives on. This acknowledges the message from the Qonto van, showing an emotional connection with the late-night workers. The narrative progresses by personalizing the message, highlighting the real people behind the businesses. - 00:15–00:24 00:15–00:24 The van drives past a group of taxi drivers, and the screen displays a message thanking the taxi drivers for their continued service. This continues to build on the ad's central message, appreciating the late-night workers. The narrative expands to include a different profession, showing a variety of unsung heroes. - 00:24–00:30 00:24–00:30 The van drives past a kebab shop, and the screen displays a message thanking the kebab shop owners. This continues to build on the ad's central message, appreciating the late-night workers. The narrative expands to include a different profession, showing a variety of unsung heroes. - 00:30–00:39 00:30–00:39 The van drives past a bakery, and the screen displays a message thanking the baker. This continues to build on the ad's central message, appreciating the late-night workers. The narrative expands to include a different profession, showing a variety of unsung heroes. - 00:39–00:43 00:39–00:43 The ad shows the back of the van with the message "À toutes les petites entreprises qui réalisent de grandes choses." This transitions the ad from appreciating the late-night workers to supporting small businesses. - 00:43–00:51 00:43–00:51 The ad displays various text overlays that showcase Qonto celebrating unsung entrepreneurs and the services that Qonto provides. This concludes the ad by calling out the business that is showing its appreciation to late-night workers.

# Ad summary This ad uses the problem/solution format to introduce Qonto as a solution to payment issues. It highlights the ease and reliability of the Qonto card, aiming to build trust through a customer review and a modern design. # Brand positioning Qonto is presented as a modern, reliable solution for business banking and payments, positioning itself as a trustworthy and efficient alternative to traditional financial institutions. The brand aims to occupy the space of ease and reliability, appealing to businesses that value seamless financial management. The brand aligns with a tone of trustworthiness, and its modern design pushes against the often complex and outdated systems of traditional banks. The brand positioning is functional, emphasizing simplicity and performance, while also suggesting a sense of empowerment through financial control. # Product The ad features a Qonto debit card, presented as a reliable payment solution for businesses. The card is shown as sleek and black, symbolizing modern efficiency and control. The product aims to solve the problem of payment interruptions or blocks, ensuring that businesses can always make necessary transactions. The USPs of the card appear to be its reliability and seamless integration with the Qonto platform. The card is intended for business owners and professionals who need a dependable payment method. # Visual style The ad features a clean, modern design with a focus on the product. The blurred background keeps the focus on the card and rating section. The image has soft lighting, which contributes to a trustworthy and professional look. The overall aesthetic is simple and direct, which enhances scannability in a social media feed. # Hooks Headline: Ne soyez jamais bloqué dans vos paiements # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating, "Ne soyez jamais bloqué dans vos paiements," which translates to "Never get blocked in your payments." The brand is making this statement to immediately address a common pain point for businesses, highlighting the reliability of Qonto's payment solutions. - The ad displays a person holding a Qonto card, visually emphasizing the product's sleek design and physical presence. This is from the brand's perspective and aims to build familiarity with the Qonto card. - The ad shows a Trustpilot review and rating for Qonto, showing social proof and building trust. This comes from an external source, and it aims to enhance credibility by showcasing positive customer experiences.

# Ad summary This ad showcases the Qonto card being used to pay for a business dinner. The ad highlights the cashback benefit for business expenses, positioning Qonto as a financial solution that helps businesses save money. # Brand positioning Qonto is presented as a modern, forward-thinking financial solution for businesses. The brand offers a seamless way for businesses to manage their finances with perks like cashback on business expenses. Qonto positions itself as a partner that understands the needs of modern businesses, promoting efficiency and financial savviness. The use of a sleek, gold card and a professional dining setting suggests a brand that aligns with businesses that value sophistication and practicality. # Product The Qonto card is a sleek, gold debit card designed for business expenses. As shown in the ad, it offers 1% cashback on all professional expenses. The card is meant to be used for business-related purchases, such as business dinners, and is presented as a financial tool to help businesses save money. The card’s design and the professional setting imply that it's suited for businesses that value sophistication and practicality. The main selling point is the cashback incentive, which addresses the pain point of business expenses by offering a financial return. # Visual style The ad has a polished, professional look, shot in a warm, inviting restaurant setting. The lighting is carefully managed to create an ambiance of understated luxury. The focus is on clear product placement and a clean, easy-to-read layout. The aesthetic aligns with a sophisticated, modern business image. # Hooks Headline: Enfin des dîners d'affaires qui vous rapportent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline stating that business dinners now pay back, conveying the message that using the Qonto card for business expenses is beneficial. This is presented from the brand's perspective to grab the audience's attention. - The ad shows a hand holding a gold Qonto card in a restaurant setting, emphasizing the practical use of the card in a professional environment. This is shown from the customer's point of view, as if they are about to pay for the meal with the card. - The ad also includes the benefit of 1% cashback on all business expenses, highlighting the financial incentive of using the card. This is told from the brand's point of view to clearly communicate the value proposition.

# Ad summary This ad promotes Qonto, presenting it as the business account with a Dutch IBAN. The ad uses quick shots of the Qonto card in urban environments to market its convenience. # Brand positioning Qonto is a business account solution. The ad positions the brand as a modern, convenient financial service provider, particularly suited for businesses needing a Dutch IBAN. By showcasing the card in bustling urban settings, the brand aligns with a lifestyle of efficiency and mobility, aimed at business owners who value quick and easy access to their finances. # Product Qonto is a business account that provides a Dutch IBAN. The ad highlights its convenience, implying easy access and usability for business owners. The product is presented as a sleek, black card, emphasizing its modern design and professional appeal. The ad directly addresses the need for a business account specifically with a Dutch IBAN. # Visual style The ad has a polished and professional aesthetic with clean visuals and smooth transitions. The production quality is high-end, resembling a commercial. The pacing is quick, with cuts timed to sync with the music beats. The visual motifs include consistent branding with the Qonto logo and the black card, creating a cohesive and modern feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a scene of the Qonto card standing on a boat sailing through an Amsterdam canal. - 00:02–00:04 The scene transitions to a close-up of the card against a dark background. - 00:04–00:06 The ad concludes with the Qonto logo and website URL on a black screen.

# Ad summary This ad uses a close-up of a Qonto card held by a tradesman. The headline promises the card won't block your payments and the visual aims to signal trust and credibility. # Brand positioning Qonto positions itself as a reliable and trustworthy financial partner, demonstrated through the Trustpilot rating and the promise of uninterrupted payments. The brand's focus appears to be on functional benefits, offering users a seamless and dependable payment experience, especially for professionals in industries where payment processing is essential. # Product The product featured is a Qonto-branded payment card, indicated by the brand logo in the top right corner of the card. The card is matte black with silver text and logos. The image focuses on showing the physical card as it would appear in daily use, emphasizing its availability as a payment method for the brand's customers. The ad directly implies the card's reliability by addressing a common concern: payment blockages. # Visual style The ad features a mix of professional and user-generated content styles. The product shot is well-lit and staged, giving it a professional feel. The brand logo and Trustpilot rating are presented in a clean, minimalist style. The overall design feels modern and trustworthy, which increases the likelihood of the audience scanning and pausing. # Hooks Headline: Ne soyez jamais bloqué dans vos paiements # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - From the brand's perspective, the headline, "Ne soyez jamais bloqué dans vos paiements," highlights the core issue of payment interruptions and how Qonto resolves it. - The image shows a hand holding a Qonto card, implying the user's perspective. The visual presents a real-world application of the card, enhancing the brand's claim of payment reliability. - The Trustpilot rating is displayed by an external source. The customer's perspective reflects confidence in the brand and adds credibility to Qonto's commitment to providing excellent service and reliable transactions.

# Ad summary This ad promotes a podcast called Work in Progress by Qonto, showcasing honest conversations with entrepreneurs who decided to embark on their journey without losing themselves. The ad includes insights from various entrepreneurs and creators. # Brand positioning Qonto is presented as a financial solution that empowers entrepreneurs and content creators by offering a platform for open and honest discussions about the challenges and realities of starting and running a business. The brand eschews the typical portrayal of entrepreneurship as glamorous or easy, instead focusing on the everyday struggles and decisions faced by individuals choosing to carve their own path. Qonto positions itself as a supportive partner in this journey, providing resources and community to help entrepreneurs navigate the complexities of the business world. The brand promotes a realistic and relatable view of entrepreneurship, aligning with a lifestyle of continuous learning and adaptation. # Product The advertised product is the 'Work in Progress' podcast by Qonto, a series featuring honest conversations with entrepreneurs about their journeys. The podcast aims to offer relatable and practical insights for individuals navigating the world of entrepreneurship, focusing on those who seek to undertake entrepreneurial endeavors without losing themselves in the process. It sets itself apart by not offering miracle recipes but instead focusing on real-life experiences and challenges faced by entrepreneurs. The podcast is intended for anyone interested in starting their own business or already on the entrepreneurial path, providing support, community, and knowledge to help them succeed. # Visual style The ad has a clean and modern aesthetic, with a focus on natural lighting and neutral backgrounds. The editing style features quick cuts between speakers, creating a dynamic rhythm. The production quality is polished, suggesting a professional commercial, yet maintains a sense of authenticity. The pacing is consistent throughout, with an emphasis on clear and direct communication. The transitions are smooth, maintaining a seamless flow. The visual motif of individuals speaking directly to the camera reinforces the theme of personal and honest conversations. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man sits in a chair, discussing how he used to envision himself as a productivity robot in both muscle building and entrepreneurship. - 00:05–00:07 A woman shares that most content creators are below the poverty line, highlighting the economic struggles faced by many in the creative industry. - 00:08–00:11 A man shares the sentiment that only another entrepreneur can truly understand what he is about to say, implying a unique connection and understanding between business owners. - 00:11–00:11 He recalls a difficult period, reinforcing the theme of the challenges and hardships of entrepreneurship. - 00:12–00:15 A woman introduces the 'Work in Progress' podcast by Qonto, setting the stage for a discussion about entrepreneurship. - 00:15–00:18 She clarifies that the podcast offers honest conversations rather than miracle recipes, emphasizing a realistic and down-to-earth approach. - 00:18–00:22 She mentions that the podcast features conversations with people who decided to embark on entrepreneurial journeys without losing themselves, summing up the essence of the podcast. - 00:22–00:25 The ad transitions to a visual of lined paper with the podcast title, visually reinforcing the theme of progress and development.

# Ad summary This ad features an interview with Julien Doan, co-founder of Savane & Mousson, about his entrepreneurial journey. He discusses how his background growing up in the suburbs shaped his ability to solve problems and create opportunities. The ad highlights how Qonto can help entrepreneurs with the administrative aspects of running a business. # Brand positioning Qonto is presented as a financial solution tailored for entrepreneurs, simplifying the administrative aspects of running a business. The brand aligns with the values of resourcefulness, adaptability, and creating wealth from scratch. By addressing the administrative burdens, Qonto positions itself as a tool for empowering entrepreneurs to focus on growth and innovation. # Product Qonto is a financial platform designed for entrepreneurs, offering solutions to manage the administrative tasks associated with running a business. It is implied to offer banking services, accounts and tools to help entrepreneurs track and manage income, expenses, and taxes. Qonto positions itself as more than just a bank account, it is an ecosystem to help entrepreneurs create and manage wealth. # Visual style The ad has a clean and modern aesthetic, with a focus on simplicity and authenticity. The setting is minimal and uncluttered, emphasizing the subject's words and experiences. The editing is smooth and straightforward, with quick cuts between speakers to maintain a conversational flow. The overall production quality is polished, but not overly stylized, suggesting a sense of genuine storytelling. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 Julien Doan, co-founder of Savane & Mousson, is introduced as he sits in a chair and describes how growing up in the suburbs taught him to be resourceful and learn to fend for himself. - 00:05–00:13 00:05–00:13 Julien expands on the resourcefulness one needs to have in order to grow up in the suburbs, which he equates to having the traits of being an entrepreneur. - 00:14–00:26 00:14–00:26 An unidentified woman states that there's always someone in the suburbs doing something to make money; an example being people making ice pops and selling them for 20 cents each. Julian notes this as another form of entrepreneurship because you create a wealth. - 00:27–00:30 00:27–00:30 Julien states that the administrative work is a bonus.

# Ad summary This is an ad by Qonto with Julien Doan, Co-fondateur Savane & Mousson. In this ad, Julien discusses a time when the pair of them had to cater for an event, however they had not structured themselves or their equipment properly. The first day they did the event, they had cooked all night and the whole week to prepare. It was difficult during this time. # Brand positioning Qonto is not explicitly described in the ad, but is subtly presented as a supporter of small businesses and entrepreneurs. This is shown through the 'work in progress by Qonto' at the end of the ad, and the interview set up. The brand aligns with values of hard work, and the ups and downs of entrepreneurship, promoting authenticity and real-world challenges faced by business owners. # Product The product advertised is not described in detail in the ad. Qonto sponsors this interview of Julien Doan, Co-fondateur Savane & Mousson, who are being interviewed. # Visual style The ad has a basic visual style. There is the use of mid-shots, and subtitles. The general look of the ad is a hybrid between polished commercial and UGC feel. The pacing of the ad stays consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Julien shares a humorous anecdote about a past catering event where they ran out of food early. - 00:05–00:11 00:05-00:11: Julien Doan, Co-fondateur Savane & Mousson, discusses the call for proposals during the catering event. - 00:12–00:19 He then discusses how unprepared they were at the time, due to not being structured, having the right equipment or a team. - 00:19–00:26 He then discusses how the first day was difficult, having cooked all night and the whole week to prepare. - 00:27–00:41 Julien discusses how they had to close the stand at midday because they had no food left. He rang Aïssata to ask her to cook double, because that evening they would be very busy. This made Aïssata faint. - 00:42–00:43 He then says that it was hard during this period.

# Ad summary This ad features the financial management application, Qonto. The ad is in French and showcases the apps features with a man using the app on his phone. # Brand positioning Qonto positions itself as a comprehensive financial management solution for businesses. The brand promotes itself as a complete tool that helps businesses manage their finances. The brand's modern and clean design aesthetic, as showcased on the phone screen, suggests a focus on simplicity and ease of use. The company aims to occupy a space in the consumer's mind as a reliable and efficient solution for business financial management. # Product The featured product is the Qonto application, a financial management tool designed for businesses. The app allows users to manage their finances, view their cards, and manage payment limits. The app is presented as a complete tool, offering functionalities such as viewing PINs, blocking cards, and managing payment settings. The app is designed for business owners and managers who need a centralized platform to handle their financial operations. The ad addresses potential purchase barriers by showcasing the app's user-friendly interface and comprehensive feature set, suggesting it simplifies financial management for businesses. # Visual style The ad has a clean and modern visual style. The production quality appears to be high, with a focus on clear and legible user interface elements. The image treatment includes background blurring to emphasize the foreground elements. The typography is simple and easy to read, contributing to the overall professional aesthetic. The ad mimics platform native content by showing a person interacting with a smartphone application. This style enhances scannability and stop power in the feed by blending in with typical user-generated content. # Hooks Headline: Un outil complet pour gérer mon entreprise # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by emphasizing the utility of Qonto as a complete tool for managing businesses, setting the stage for its features and benefits. The brand voice is used to highlight the utility of Qonto. - The ad shows the user interface of the Qonto app on a mobile phone, specifically highlighting features related to managing cards and payment limits. The customer is using the app. - The ad features a man sitting at a desk, using the Qonto app on his mobile phone, reinforcing the ease of use and accessibility of the app for managing business finances. The customer is shown using the app.

# Ad summary The image ad features a woman working on a pottery project, visually demonstrating a creative profession. The headline states 'Plus de temps pour votre activité moins sur l'admin' which translates to 'More time for your activity, less on admin,' positioning the advertised brand as a solution for administrative tasks and business banking so that the user can focus on their passions. The brand logo appears in the bottom right and another logo in the bottom left that is being used as a brandmark or watermark. # Brand positioning Qonto is a business banking solution designed to simplify administrative tasks and banking for freelancers and small businesses. The brand positions itself as a tool that allows users to focus on their passions and core activities by reducing the time spent on administrative work. Qonto aims to occupy a space in the consumer's mind as a facilitator of productivity, enabling entrepreneurs to pursue their creative or business endeavors without being bogged down by tedious financial management. The brand aligns with values of efficiency, empowerment, and a lifestyle that prioritizes passion projects and entrepreneurial pursuits. By directly addressing the pain point of administrative burden, Qonto seeks to differentiate itself from traditional banking services that may not cater specifically to the needs of modern, agile businesses and freelancers. # Product Qonto is presented as a business banking solution that helps users spend more time on their core activities and less on administrative tasks. The offering is implied through the headline and the visual context, suggesting that it provides tools and services to streamline financial management, banking, and other administrative responsibilities for businesses and freelancers. The product is for entrepreneurs, creatives, and small business owners who are looking to optimize their time and focus on their passions rather than getting caught up in paperwork and financial complexities. The primary selling point is the promise of increased time for core activities, addressing the pain point of administrative burdens that can hinder productivity and passion-driven work. # Visual style The ad has a natural, lifestyle-focused visual style. It appears to be shot in a pottery studio with natural lighting, giving it an authentic feel. The image uses soft focus and shallow depth of field. The Qonto logo is in white in the bottom right and another logo or brandmark is in the bottom left. # Hooks Headline: Plus de temps pour votre activité moins sur l'admin # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a headline 'Plus de temps pour votre activité moins sur l'admin,' which translates to 'More time for your activity, less on admin'. The brand is communicating that Qonto can help the user spend more time on their activity or passion and less on admin by using their product. - The image shows a woman focused on crafting pottery. The purpose of this image is to visually demonstrate the user's 'activité' or passion, in other words what the user would rather be doing. The brand is visually communicating the context or use case for its banking and admin solution. - The Qonto logo appears in the bottom right, reinforcing brand recognition. The brand uses its logo as a visual marker to remind the viewer what solution makes the above possible.

# Ad summary The image ad promotes Qonto, a service designed to automate invoice compliance and eliminate the need for Excel spreadsheets. The ad features a man working at a desk with a smartphone screen displaying a list of invoices. # Brand positioning Qonto is presented as a modern solution to financial management for businesses, specifically targeting the automation of invoicing and compliance. The brand positions itself as a replacement for traditional, manual methods like Excel spreadsheets, implying a focus on efficiency and ease of use. The visuals and messaging suggest a tech-forward, streamlined approach to financial tasks, aiming to occupy the space of a hassle-free, compliant solution that simplifies complex financial processes for business owners. # Product The product is Qonto, a financial management service designed to automate invoice compliance and streamline financial tasks. It is presented as a solution to replace manual invoice management, such as using Excel. The service provides a user-friendly interface, displayed on a smartphone screen, that lists invoices from various vendors (e.g., MediaMarkt, Uber, Motel One, Starbucks, SPAR, Apple, Eurowings) with corresponding amounts in EUR. A key feature highlighted is the automatic reconciliation of receipts, indicated by an 'Rapprochement automatique des reçus' toggle. This feature suggests the product is designed for business owners or finance professionals looking to simplify and automate their financial processes, addressing the barriers of manual data entry and compliance tracking. # Visual style The ad employs a clean and professional visual style with a focus on simplicity and clarity. It combines a realistic image of a man in a comfortable office setting with a digitally rendered smartphone screen displaying the app interface. The image treatment includes background blurring, product-focused lighting, and a color scheme of white, black, and blue tones. The design is intended to feel native to a professional or business-oriented feed, aiming for high scannability by presenting key information in a clear and concise manner. # Hooks Headline: Fini les factures Excel dès septembre # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Découvrir la facturation # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the problem of using Excel for invoices and offers Qonto as the solution, setting the stage for its ease of use, from the brand's perspective. - The ad shows how Qonto automatically ensures invoice compliance, reinforcing its reliability and adherence to regulations, as seen from the brand's perspective. - The ad transitions to a visual demonstration of Qonto's interface on a smartphone, focusing on invoice management, automatic reconciliation of receipts, and displaying vendor names with amounts. This provides a customer's view of the product and its capabilities. - The final beat includes a CTA button and logo, inviting potential customers to discover Qonto's invoicing feature, reinforcing the brand's name and driving traffic to their website, from the brand's perspective.

# Ad summary The ad showcases Qonto's efficiency in international money transfers, highlighting that 94% of such transfers are completed in less than 24 hours. This claim is supported by a minimalist visual featuring a globe and stylized paper airplane carrying currency, all set against a clean white background. # Brand positioning Qonto is positioned as a modern financial solution designed for businesses seeking efficient and reliable money transfer services. The brand presents itself as a leader in international transactions, emphasizing speed and dependability, particularly for small-to-medium sized businesses that engage in frequent cross-border operations. The ad's minimalist design and direct claim focus on functional benefits, projecting a brand image of simplicity and effectiveness in a competitive fintech market. # Product The advertised product is Qonto's international money transfer service, which enables businesses to send and receive funds across borders. The key feature highlighted is the speed of these transactions, with 94% being completed in under 24 hours. This suggests a service aimed at businesses that require quick and reliable international financial operations. The primary selling point revolves around the efficiency and speed of the service, which may address customer concerns about delays and uncertainties often associated with international transfers. The service is presented as a streamlined solution for businesses with international financial needs. # Visual style The ad features a minimalist aesthetic with a clean white background, simple line art, and a two-tone color scheme (black and light blue). It presents information clearly and directly, emphasizing speed and efficiency. # Hooks Headline: 94 % # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a prominent display of '94%', capturing immediate attention and establishing a sense of reliability. The intention is to quickly convey the brand's success rate in completing international money transfers within a short timeframe, viewed from the brand's perspective. - The copy 'des virements internationaux en moins de 24h' follows, elaborating on what the percentage refers to: 94% of international money transfers are completed in less than 24 hours. This supports the initial claim with specific context, maintaining the brand's perspective and emphasizing transparency. - The visual element shows a globe with a paper airplane carrying a euro coin to symbolize the international transfers. This provides a visual representation of the product's function, emphasizing speed and global reach from the brand's perspective.

# Ad summary This ad features an interviewer stopping random people on the street to ask them about entrepreneurship. People answer questions such as "Why should someone become an entrepreneur?", "What is holding people back from entrepreneurship?", and "Have you ever thought about becoming an entrepreneur?" # Brand positioning The brand Qonto provides business finance solutions for SMEs and freelancers. The brand aims to occupy the space in the consumer's mind as a modern and insightful expert. Qonto's tone is professional and helpful, offering guidance in the complex world of business finance. Qonto is a practical brand. # Product Qonto is not directly mentioned or shown in this ad. However, the ad implies that Qonto is a business finance solution that can help freelancers and SMEs. # Visual style This ad has a UGC aesthetic. There are some smooth transitions between scenes, but it otherwise feels like it was shot with a phone. The camera framing is pretty standard, with the subjects being centered. The lighting is natural. The pacing is quick and has approximately 32 cuts per minute. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The interviewer stops random people on the street and asks them questions about entrepreneurship. - 00:02–00:18 The interviewer asks people "what is holding people back from entrepreneurship?" - 00:18–00:24 The interviewer asks people "what pushes people to become entrepreneurs?" - 00:24–00:36 The interviewer asks people "Is entrepreneurship a plan A or a plan B" - 00:36–00:47 The interviewer asks people what income security is like as an entrepreneur. - 00:47–00:50 The interviewer asks people about whether or not they have confidence as an entrepreneur.